Relevant bibliographies by topics / Relationship Marketing Approach / Books

Books on the topic 'Relationship Marketing Approach'

To see the other types of publications on this topic, follow the link: Relationship Marketing Approach.
Author: Grafiati
Published: 10 March 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 40 books for your research on the topic 'Relationship Marketing Approach.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Marketing management: A relationship approach. 2nd ed. New York, NY: Pearson Education, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Pelton, Lou E. Marketing channels: A relationship management approach. 2nd ed. Boston: McGraw-Hill/Irwin, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

David, Strutton, and Lumpkin James R, eds. Marketing channels: A relationship management approach. 2nd ed. Boston, Ma: McGraw-Hill/Irwin, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Pelton, Lou E. Marketing channels: A relationship management approach. Chicago, Ill: Irwin, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

(Anthony), Conway A., and Warnaby Gary, eds. Relationship marketing: A consumer experience approach. Los Angeles: Sage, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Turbett, Anne. Developing an accountancy practice: A relationship marketing approach. [s.l: The Author], 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

J, Reinartz Werner, ed. Customer relationship management: A database approach. Hoboken, N.J: Wiley, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Smith, Tracey Jayne. Factors influencing the development of a relationship marketing approach within marketing channels. (s.l: The Author), 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Service management and marketing: A customer relationship management approach. 2nd ed. Chichester: Wiley, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Hite, Robert E. Managing salespeople: A relationship approach. Cincinnati, OH: South-Western College Pub., 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
11

Stone, Merlin. Relationship marketing strategy: A new approach to building profitable contact with customers. Bedford: Policy Publications, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
12

Customer experience management: A revolutionary approach to connecting with your customers. New York: Wiley, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
13

Haberer, JoAnn B. Customer service in the information age: A common sense approach to high-tech help. Boston, MA: Thomson/Course Technology, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
14

John, Moon, ed. Pitch perfect: Feel the impact of a winning sales approach. Chichester, West Sussex: Capstone, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
15

O'Neill, Thomas. Building higher education/employer relationships: A marketing approach. (s.l: The Author), 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
16

C, Haidacher Richard, and United States. Dept. of Agriculture. Commodity Economics Division, eds. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities: A selected, annotated bibliography. [Washington, DC]: U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
17

Wohlgenant, Michael K. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities: A selected, annotated bibliography. [Washington, DC (Washington 20005-4788)]: U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
18

Wohlgenant, Michael K. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities: A selected, annotated bibliography. [Washington, DC]: U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
19

service), SpringerLink (Online, ed. Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches. Heidelberg: Physica-Verlag Heidelberg, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
20

Marketing Management: A Relationship Approach. Pitman Publishing, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
21

Marketing Management: A Relationship Approach. Pearson Education, Limited, 2019.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
22

Marketing Management: A Relationship Approach. Pearson Education, Limited, 2014.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
23

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach. 2nd ed. McGraw-Hill/Irwin, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
24

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach. McGraw-Hill/Irwin, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
25

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach. Mcgraw-Hill College, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
26

Baron, Steve, Gary Warnaby, and Tony Conway. Relationship Marketing: A Consumer Experience Approach. SAGE Publications, Incorporated, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
27

Baron, Steve, Gary Warnaby, and Tony Conway. Relationship Marketing: A Consumer Experience Approach. SAGE Publications, Limited, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
28

Parowicz, Izabella. Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services. Palgrave Pivot, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
29

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing). Irwin Professional Publishing, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
30

Reinartz, Werner, and V. Kumar. Customer Relationship Management: A Databased Approach. Wiley, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
31

Hollensen, Svend. Marketing Management: A Relationship Approach with Marketing in Practice Case Studies Dvd. Pearson Education, Limited, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
32

Gronroos, Christian, Christian Gr, and ouml;nroos. Service Management and Marketing: A Customer Relationship Management Approach. Wiley, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
33

Gronroos, Christian, and Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition. 2nd ed. Wiley, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
34

Managing Salespeople: A Relationship Management Approach. South-Western College Pub, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
35

Next-Step Selling: A New Approach to Create and Deliver Value for Your Customer. Longman, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
36

Leach, John, and John Moon. Pitch Perfect: Feel the Impact of a Winning Sales Approach. Capstone, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
37

Hoff, Timothy J. Retail Thinking Comes to Health Care. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0003.

Full text
Abstract:
Retail thinking and tactics are beginning to find their way into health care delivery, further impacting the ability to have strong, dyadic doctor-patient relationships. External forces described in Chapter 2 and poor patient experiences provide fertile soil for their growth. The retail rhetoric consists of heavy emphasis on “value,” “transparency,” “branding,” and “consumer activation.” The implementation of retail tactics into health care shifts the emphasis from relational to transactional forms of exchange, the latter emphasizing short-duration exchanges between buyer and seller, standardized obligations, and economic satisfaction. Retail approaches give large health care organizations greater power given their scale and resources to engage in key retail tactics such as data analytics, market segmentation, marketing, and price competition. There are tangible reasons for bringing some aspects of retail thinking into health care. Their application, however, brings risks for patients and their care, and threatens to undermine doctor-patient relationships further.
APA, Harvard, Vancouver, ISO, and other styles
38

Prestholdt, Jeremy. Africa and The Global Lives of Things. Edited by Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0005.

Full text
Abstract:
Inquiries into commodification, social distinction, and fashion have offered fresh perspectives on social relations and cultural formations in Africa. Imported consumer goods were both elemental to social relationships and a cornerstone of Africa's global interfaces. This article explores how the social dynamics of consumer demand in Africa were shaped by, and gave shape to, larger social, economic, and political relationships from the sixteenth to the early twentieth century. This approach underscores the interrelation of African cultural imperatives and histories of globalization. Focusing on East Africa in the late nineteenth century, the article begins with a snapshot of consumer trends before the nineteenth century. It then examines three dimensions of consumption in the late nineteenth and early twentieth century: marketing consumer objects, the social relations of consumption, and the ways manufacturers accommodated African consumer demand. Taken together, these themes augment our understanding of social change in Africa, contribute to wider reflections on consumption as a mode of trans-societal relation, and highlight how manufactured objects can be conceptually and physically transformed throughout their global life cycles.
APA, Harvard, Vancouver, ISO, and other styles
39

Robbins, Keith, ed. History of Oxford University Press: Volume IV. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199574797.001.0001.

Full text
Abstract:
Volume Abstract: In 2004 as in 1970 the Oxford University Press occupied a leading position among national and international publishers. Despite this seeming constancy the Press underwent significant changes, prompted by technological, economic, educational, and political developments in Britain and elsewhere. Part I considers the Press as a whole, beginning by examining the response to the 1970 Waldock Report, the business history of the Press—its structure, leadership, and finances, and its relationship with the University of Oxford. Case studies explore in detail the removal of the London Business to Oxford, the relocation of distribution facilities to Corby, and the closure of the Printing House. Subsequent chapters trace broader developments including OUP’s approach to sales and marketing, changes in book design, the impact of technological change, and the Press’s relationship with its staff and with the built environment in Oxford and around the world. Part II looks at the Press through its publications. These seven chapters each consider a part of the OUP list: academic titles, textbooks, and monographs; trade titles, including children’s books; schoolbooks; dictionaries and reference titles; journals; music, hymnals, and bibles; and poetry. Part III assesses the global outreach of the Press, examining OUP’s English-language teaching division and detail the operations and publications of its international branches. The volume describes the evolution of OUP—sometimes gradual, sometimes controversial—into a more streamlined and financially minded organization that nevertheless remained dedicated to its scholarly mission to provide excellent academic and educational resources for readers of all ages, nationalities, and interests.
APA, Harvard, Vancouver, ISO, and other styles
40

Davison, Annette. Title Sequences for Contemporary Television Serials. Edited by John Richardson, Claudia Gorbman, and Carol Vernallis. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199733866.013.0036.

Full text
Abstract:
This article appears in theOxford Handbook of New Audiovisual Aestheticsedited by John Richardson, Claudia Gorbman, and Carol Vernallis. This chapter focuses on the main title sequences of recent television serials commissioned by the North American premium cable channel Home Box Office. At around 90 seconds’ duration, these sequences buck the trend much in evidence elsewhere on television of minimizing such elements drastically and placing such identifiers later in the show. An exploration of the functions and characteristics of television title sequences is followed by an introduction to commercial television marketing and approaches to the audiovisual. The chapter then provides detailed analyses of the title sequences forThe Sopranos(1997-2007), with music by Alabama3/A3 (“Woke Up This Morning”) andSix Feet Under(2001-05), with music by Thomas Newman. The relationship between the aesthetic character of the sequences and the institutional context of the serials in question is explored, suggesting that such sequences function as signifiers of the commissioning channel's brand identity.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Relationship Marketing Approach' for other source types:
Journal articles Dissertations / Theses
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography