Academic literature on the topic 'Relationship marketing'
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Journal articles on the topic "Relationship marketing":
Bekmurzaeva, Z. H. "Relationship marketing." Vestnik of North-Ossetian State University, no. 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.
Kolesnikov, S., N. Nemogay, and T. Denysova. "Marketing relationship." Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.
Heffernan, Troy, Grant O'Neill, Tony Travaglione, and Marcelle Droulers. "Relationship marketing." International Journal of Bank Marketing 26, no. 3 (April 11, 2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.
Blackwell, Steven. "Relationship Marketing:." Journal of Pharmaceutical Marketing & Management 13, no. 2 (December 1, 2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.
Boddington, Andrew. "Relationship Marketing." Interactive Marketing 1, no. 2 (October 1, 1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.
Fyall, Alan, Christine Callod, and Brenda Edwards. "Relationship Marketing." Annals of Tourism Research 30, no. 3 (July 2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.
N. Sheth, Jagdish, and Atul Parvatiyar. "Relationship marketing." International Business Review 4, no. 4 (January 1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.
Grönroos, Christian. "Relationship Marketing." Journal of Business Research 46, no. 3 (November 1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.
Lindgreen, Adam, and Michael Beverland. "Relationship Marketing." Journal of International Food & Agribusiness Marketing 16, no. 2 (September 2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.
Veloutsou, Cleopatra, Michael Saren, and Nikolaos Tzokas. "Relationship marketing." European Journal of Marketing 36, no. 4 (May 2002): 433–49. http://dx.doi.org/10.1108/03090560210417255.
Dissertations / Theses on the topic "Relationship marketing":
Lönnberg, Annie, Elma Macanovic, and Izabelle Pettersson. "Negative Effects on Trust in B2B Relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.
Nordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.
The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.
Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.
From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.
The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.
deVries, Rosalyn, and rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.
Wachner, Trent. "Relationship strategies over the customer relationship lifecycle the differential effect of individual versus organizational relationships /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/t_wachner_042108.pdf.
Harker, Michael John. "Relationship marketing : the customer's perspective." Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.
Tse, Sin Yan. "Two essays on interfirm relationship management." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.
Alnaini, Husam Mustafa Abdallah. "Relationship Marketing in the Jordanian Internet Sector: The Inclusion of Switching Behaviour and Relational Bonds into Relationship Marketing Model." Thesis, Griffith University, 2012. http://hdl.handle.net/10072/367581.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.
Marques, Susana Regina Bacelar de Vasconcelos. "Creating value through relationships : a critical contribution from Social Marketing." Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/498.
Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.
M.S.
Other
Rosen College of Hospitality Management
Hospitality and Tourism Management
Books on the topic "Relationship marketing":
Egan, John. Relationship marketing: Exploring relationship strategies in marketing. New York: Financial Times Prentice Hall, 2001.
Egan, John, and Michael Harker. Relationship Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.
Hennig-Thurau, Thorsten, and Ursula Hansen, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.
Rese, Mario, Albrecht Söllner, and Peter Utzig, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.
Renker, Clemens. Relationship Marketing. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Stone, Merlin. Relationship marketing. London: Kogan Page, 1995.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Palmatier, Robert W. Relationship marketing. Cambridge, Mass: Marketing Science Institute, 2008.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Book chapters on the topic "Relationship marketing":
Christopher, Martin, and Malcolm McDonald. "Relationship Marketing." In Marketing, 40–52. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_3.
Groucutt, Jonathan, and Cheryl Hopkins. "Relationship Marketing." In Marketing, 211–31. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_10.
Spindler, Gerd-Inno. "Relationship-Marketing." In Basiswissen Marketing, 63–73. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30963-3_6.
Meldrum, Mike, and Malcolm McDonald. "Relationship Marketing." In Key Marketing Concepts, 21–25. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_5.
Spindler, Gerd-Inno. "Relationship-Marketing." In Basiswissen Marketing, 65–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38339-8_6.
Baron, Steve, Kim Harris, and Toni Hilton. "Relationship Marketing." In Services Marketing, 191–216. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_9.
Gursoy, Dogan, Francis Buttle, and David Bowie. "Relationship marketing." In Hospitality Marketing, 343–59. 4th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003186342-18.
Ng, Christy Yen Nee, and Brian Kee Mun Wong. "Relationship marketing." In The Routledge Handbook of Tourism Experience Management and Marketing, 283–94. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-25.
Lancaster, Geoff, and Paul Reynolds. "Customer Relationship Management." In Marketing, 396–427. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_17.
Walsh, Gianfranco, Alexander Deseniss, and Thomas Kilian. "Customer-Relationship-Management." In Marketing, 245–74. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-58941-0_5.
Conference papers on the topic "Relationship marketing":
Zhanbing Huang and Difang Wan. "Reciprocity factors in relationship marketing." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499456.
Compton Hall, M. "eBusiness: a relationship marketing perspective." In IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980778.
Cheng Yanfei and Zhang Yafeng. "Theoretical model analysis of relationship marketing." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.
Xin, Chen. "Integrated approach in e-relationship marketing." In 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.
M., Boiko, Vedmid N., and Romanchuk L. "VALUE OF RELATIONSHIP MARKETING IN HOSPITALITY." In TOURISM OF THE XXI CENTURY: GLOBAL CHALLENGES AND CIVILIZATION VALUES. Київський національний торговельно-економічний університет, 2020. http://dx.doi.org/10.31617/k.knute.2020-06-01.06.
Liu, Jian, and Yanqing Wang. "Research on Internet marketing relationship model." In 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery (FSKD). IEEE, 2012. http://dx.doi.org/10.1109/fskd.2012.6233730.
Liu, Hongyu, and Wei Zhao. "Relationship Marketing for Energy Contract Management." In 2016 International Conference on Economics and Management Innovations. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemi-16.2016.42.
CHUANG, YI-AN. "HOW WILL WE STUDY THE RELATIONSHIP IN RELATIONSHIP MARKETING?" In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0040.
Hadadi, Kiandokht, and Mahmoud Khalid Almsafir. "The Relationship between Mobile Marketing and Customer Relationship Management (CRM)." In 2014 3rd International Conference on Advanced Computer Science Applications and Technologies (ACSAT). IEEE, 2014. http://dx.doi.org/10.1109/acsat.2014.18.
Hualin Shen, Yong Han, Nansheng Chen, and Zhiliu Zeng. "Public legal service agencies relationship marketing strategies." In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010749.
Reports on the topic "Relationship marketing":
Kramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA: Patricia Seybold Group, January 2003. http://dx.doi.org/10.1571/pr1-30-03cc.
Veselka, T. D., S. Folga, and L. A. Poch. Relationships between Western Area Power Administration`s power marketing program and hydropower operations at Salt Lake City area integrated projects. Office of Scientific and Technical Information (OSTI), March 1995. http://dx.doi.org/10.2172/176782.
Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, February 2008. http://dx.doi.org/10.32747/2008.7695590.bard.
The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.