Academic literature on the topic 'Regional branding laws'

BackgroundExposure to smoking in films causes smoking uptake among adolescents. Investigation of the extent to which tobacco imagery appears, or tobacco control laws are complied with in Indian films is limited, and especially so for films in regional languages. This study presents an analysis of tobacco content and compliance with tobacco control laws in popular films in several languages from the Karnataka state of India.MethodsWe used 5 min interval coding to measure actual tobacco use, implied tobacco use, tobacco paraphernalia and tobacco branding in the top 10 films identified from national box office ratings and regional distributor reports in Karnataka in 2015 and 2016. We also assessed compliance with tobacco-free film rules in India.FindingsA total of 47 films, in English, Hindi, Malayalam, Tamil, Telugu and Tulu languages were coded. Any tobacco imagery was observed in 72% of films, and actual tobacco use in 50%. Tobacco imagery was equally prevalent in films classified as suitable for universal viewing (U category) or at age 12 or more (U/A category) films; and significantly more common in films made in regional than national language (Hindi). None of the films were fully compliant with legal requirements on health spots, audiovisual disclaimers and health warnings.ConclusionsTobacco content was common in films classified as suitable for viewing by children, more among regional than national languages. Compliance with tobacco control laws was low. Stricter enforcement of tobacco-free film rules will protect children and adolescents from exposure to tobacco use on screen.

The article examines the issues of marketing in the business travel market. Suggested is the concept of domestic professional tourism. The author denotes the importance of inter-regional partnerships in developing successful sales channels for the tourist product. For the development of this partnership contacts with regions and twin cities can be intensified, which will give an opportunity to establish business, cultural and scientific relations. Noted that in the process of development of such cooperation it is important to determine the status of the region, which can enter into inter-regional contacts and as a consumer of the regional tourism product, and as a partner, having a kindred tourist specialization. The role of territorial marketing as a tool to implement the strategy of regional development is also highlighted. Analyzed are levels of the tourism product in the formation of prices of territorial tourism products. Disclosed is the basis of companies that create territorial tourism products. The author demonstrates problems with branding areas, as well as the role of economic methods and marketing tools in the formation of an integrated tourist product. It is concluded that a tourism and recreation area appears in several forms: firstly, it is a product that should be promoted on the wide and local markets of tourist services; secondly, it is an administrative unit (subject), operated according to federal, state and local laws; third, it is a geographical unit (space) and has a certain resource, economic and industrial potential; fourth, it is a place where not only tourists visit but the local population resides. The significance of Public Relations for the successful promotion of the territory is high especially in the form of public relations and propaganda by creating public opinion about a product, service, manufacturer, seller, or country.

Cultural heritage, considered as a tool for sustainable tourism development and place branding, makes a destination appealing to visitors; hence, cultural heritage tourism can be a driving force for economic growth in cities and regions. Polycentricity is a useful multi-scalar concept in spatial theory that describes how adjacent urban centers can interact with each other, creating synergies and generating broader spatial networks. Cultural heritage and tourism, perceived as important factors of integration in a polycentric spatial structure, can further promote regional branding strategies. In this paper, a polycentricity index is introduced as a methodological tool for networking cultural heritage destinations, with an application to the Silk Road heritage. Silk Road cultural assets traced on the historical Silk Road routes linking East and West, can serve as tourist attraction poles and as an essential component for branding destinations through networking at various spatial scales. The Region of Eastern Macedonia and Thrace in Northern Greece, endowed with a plethora of Silk Road cultural assets, most of which are still untapped, is used to highlight the proposed methodology. The ultimate objective is the designation of polycentric destination networks based on Silk Road assets, in order to build regional branding opportunities over the Region.

The purpose of this study was to explore how a regional brand can be co-created among different cities by employing the concept of place branding and brand culture. The Andaman Tourism Cluster of Thailand (ATC) generates the most tourism revenue in Thailand. Developing a regional brand identity can strengthen the competitive advantage of the ATC. Data were collected using multi-method research through questionnaires, projective techniques, and focus group interviews. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were analyzed using thematic analysis. This study also shows that multi-method research contributes to brand management by facilitating collaboration, participation, and brand congruence among stakeholders. Quantitative and qualitative data were synthesized in order to develop the brand identity of the ATC. Focus group interviews were also employed to co-create the regional brand identity as ‘Irresistible Andaman’, of which sustainable tourism management is a fundamental aspect. This study demonstrates how multiple sub-brands with different stakeholders can be integrated into a single regional brand. Moreover, stakeholders should focus on internal branding by communicating with all stakeholders to co-create brand congruence.

There is a clear controversy between the concepts of place branding and territorial brand in the context of regional development, with different meanings being attributed depending on the regions of the world. On the one hand, there are the typological designations attributed to place branding coupled with marketing, and on the other hand, the typologies attributed to local governance and often mixed with the territorial brand but not considering the regional development. This discrepancy creates a gap in the scientific literature for a uniform classification model for the territorial brand. To fill this gap, this study adopts qualitative content analysis, and its main objective is to present a uniform territorial brand classification model. Through a review of the scientific literature on the subject, 18 variables were found to build the theoretical model, which was then applied to the analysis of 60 territorial brands. The results of this study led to the Territorial Brand (TRbrand) Classification Model, with 16 dimensions of analysis and generated 13 concepts. The conclusions reveal a new typological classification model for the territorial brand in regional development, the TRbrand Classification Model, which includes the brand, the territory, the cultural diplomacy, the local governance, the social actors, and the regional development.

Many countries have adopted culture policies such as the European Capital of Culture program to revitalize cities. Culture brings economic benefit to a city through creative industries as well as vitalizes cities by allowing excellent workforce to stay in the city. In order to achieve urban growth through culture, appropriate urban policies or services should be implemented. In addition, citizens should recognize the positive brand value of cities as a result of such policies. In this study, we considered the cultural city as one of city branding and studied how the cultural cities’ characteristics, urban services, and the city’s brand value had the effect on regional activation. Online survey was conducted from 18 September to 18 October 2019 with residents residing in Xi’an, China. In total, 345 valid questionnaires were received and analyzed. As a result of this study, the characteristics of the cultural city had positive effects on urban brand value and regional activation. Urban services had positive effects on cultural city characteristics, city brand value, and regional activation. City brand value had a positive effect on regional activation. This study contributes to the study of the cultural city and the field of public service, city brand, culture, and arts. City planners and leaders will be able to use the results of this study to establish city branding and urban revitalization policies through culture.

Creative Industries: The Regional Dimension is one of a series of reports published in recent years by the UK government which outlines the importance of creative industries to economic growth. It is in these terms that central government has promoted the creative industries as a newly recognised and fast-growing sector of the economy, thus seeking to quantify the Cool Britania branding so famously propagated by the then newly elected Labour government. The author unpacks the enthusiasm for the creative industries at the national level, and further investigates how the creative-industries developmental agenda has been unfolding within UK regions. The trajectory of the United Kingdom's creative-industries agenda is contrasted with policy and developmental strategies undertaken elsewhere in the world. It is argued that implementation of a creative-industries agenda at the regional level in the United Kingdom is at best patchy, and there is currently a lack of strategic planning, best-practice models, and empirical research to guide policymakers. The West Midlands is then addressed in more detail, and it is argued that at the regional administrative level, a creative industries development agenda per se is all but lost. The implications of this policy trajectory are discussed.

The paper examines differentiation business strategies in food production in Braničevo-Podunavlje region (Serbia). The research methodology includes survey research focused on the producers engaged in the production of value-added agricultural products, which have a greater potential for differentiation and branding. A range of survey indicators enable farmers and entrepreneurs of differentiated products to emphasize key success factors, detect barriers, and generate business ideas and innovations. Survey research was conducted in the period December 2018–January 2019, among 67 farmers, legal entities, and unincorporated enterprises−producers of high-quality niche food products in Braničevo–Podunavlje region. Results of the research indicated vegetable and fruit processing, beekeeping, and milk processing as sectors of the most promising value-added food products, including those that form the region’s basket of products. The study’s findings should contribute to the development of differentiated business models in the food sector and strengthening their role in smart regional development.

Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens’ purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities.

The purpose of the study was to investigate the impact of attracting a mega-sport facility on the development of a small town. As a case study, we took a close look at the changes occurring since Muju County attracted Taekwondowon in 2014 and its significance to urban development and city branding. Data were collected by individual interviews with five research participants engaged in the business and the regional development of Taekwondowon and the Muju County Office (MCO). As a result, the study produced the following outcomes: First, MCO has established an administrative and legal system to actively utilize Taekwondowon and spur urban development. Second, the regional ripple effects include the local economic consumption by the Taekwondo Promotion Foundation (TPF), purchasing local agricultural products by the TPF, and increasing income for local lodging and catering businesses generated by taekwondo events held at Taekwondowon. Third, and most importantly, Muju has been pursuing a transformation into a sustainable international tourism city by becoming the mecca for taekwondo. To achieve this goal, Taekwondowon has been taking some existing functions of Kukkiwon, and the MCO constructed the Taekwon Village, Taekwon Park, and Taekwon V Land throughout Muju. In addition, the social overhead capital necessary for a tourist destination, such as road expansion and a new express bus system between the international airport and Muju, has been reinforced. Furthermore, various tourism products using Taekwondowon have been provided to continue its city branding. In summary, it was found that Taekwondowon has played a pivotal role in Muju’s journey toward achieving sustainable development as the mecca for taekwondo.

L’ús de les marques públiques de qualitat és una estratègia que facilita la identificació de la qualitat dels productes del sector alimentari. Ajuden a certificar una qualitat diferenciada i responen a una estratègia pública-privada col·laborativa que té com a finalitat aconseguir un bé comú: promoure el sector alimentari regional. En aquesta investigació hem estudiat les característiques de les 18 marques compartides de qualitat agroalimentària multiproducte de titularitat pública d’àmbit regional impulsades per les Comunitats Autònomes a Espanya. Ho fem des de la perspectiva del seu propietari, l’Administració pública, i està orientada al branding. Analitzem la naturalesa pròpia d’aquestes marques, la seva història, per què es creen i com ha de ser la seva identitat, la seva promoció i la seva gestió. Així mateix, determinem quins són els factors clau que ajuden a construir marques públiques compartides de qualitat fortes. Es presenta un model de gestió d’aquestes marques que facilita el seu desenvolupament en el temps i la seva eficàcia comunicativa.
La utilización de las marcas públicas de calidad es una estrategia que facilita la identificación de la calidad de los productos del sector alimentario. Ayudan a certificar una calidad diferenciada y responden a una estrategia público-privada colaborativa que tiene como fin conseguir un bien común: promover el sector alimentario regional. En esta investigación hemos estudiado las características de las 18 marcas compartidas de calidad agroalimentaria multiproducto de titularidad pública de ámbito regional impulsadas por las Comunidades Autónomas en España. Lo hacemos desde la perspectiva de su propietario, la Administración pública, y la orientamos al branding. Analizamos la naturaleza propia de estas marcas, su historia, el porqué se crean y cómo debe ser su identidad, su promoción y su gestión. Asimismo, determinamos cuáles son los factores clave que ayudan a construir marcas públicas compartidas de calidad fuertes. Se presenta un modelo de gestión de estas marcas que facilita su desarrollo en el tiempo y su eficacia comunicativa.
The use of public quality labels is a strategy that makes it easier to identify product quality in the food sector. They help to certify products with differentiated quality and respond to a collaborative public-private strategy that aims to achieve a common good: promoting the regional food sector. For this research, we have studied the characteristics of 18 multi-brand products which had received public quality labels promoted by the Autonomous Communities in Spain. We have done so from the perspective of their owners, the public Administrations, focused on labeling. We analyse the nature of these labels, their history, why they have been created, and what their identity, promotion, and management should be like. We also determine the key factors in helping to build strong shared public quality labels. It is presented a management model for these brands that makes it possible to develop them over time and to promote effective brand communication.

Esta investigación analiza el rol de los elementos identitarios de Cusco en la construcción gráfica de empaques para las marcas cerveceras regionales. Por ello, se planteó como hipótesis que estos elementos identitarios son utilizados principalmente para transmitir los conceptos y valores pertenecientes a la cultura cusqueña. Asimismo, estos ayudan a consolidar la marca en el mercado, fidelizando a los consumidores y diferenciándose de sus competidores. Esta investigación se centró en el análisis cualitativo por medio de fichas específicas a cinco marcas de cervezas nacidas en Cusco, delimitándolas bajo un criterio de conveniencia, donde se buscó que cada una resalte por el uso de los elementos identitarios cusqueños en diferentes estilos gráficos. Asimismo, se complementa los resultados de la ficha con diferentes entrevistas a expertos claves.  Como primer resultado se encontró la tendencia por utilizar los elementos identitarios cusqueños para contar una historia. Además, se resaltó que el uso de la ilustración es un estilo predominante y estandarizado en este rubro. Esto podría no generar la diferenciación necesaria para despertar el interés del usuario en la cerveza. De la misma manera se destacó, que la transformación de estructura o de la etiqueta es un factor resaltante para diferenciarse de otras cervezas. Finalmente, se concluyó que el rol de estos elementos principalmente radica en conceptualizar una parte de la historia de la cerveza. Además, busca contextualizar de forma visual al usuario en un lugar específico, por lo que, al utilizar códigos visuales de una localidad se crea una estrategia de diferenciación.
This research analyzes the role of the identity elements of Cusco in the graphic construction of packaging for regional beer brands. Therefore, it was hypothesized that these identity elements are used mainly to transmit the concepts and values ​​belonging to the Cusco culture. They also help to consolidate the brand in the market, building customer loyalty and differentiating itself from its competitors. This research focused on the qualitative analysis by means of specific files to five brands of beers born in Cusco, delimiting them under a criterion of convenience, where it was sought that each one stands out due to the use of Cusco identity elements in different graphic styles. Likewise, the results of the file are complemented with different interviews with key experts. As a first result, there was a tendency to use Cusco identity elements to tell a story. In addition, it was highlighted that the use of illustration is a predominant and standardized style in this area. This may not generate the necessary differentiation to spark user interest in beer. In the same way, it was highlighted that the transformation of the structure or the label is a highlighting factor to differentiate itself from other beers. Finally, it was concluded that the role of these elements mainly lies in conceptualizing a part of the history of beer. In addition, it seeks to visually contextualize the user in a specific place, therefore, by using visual codes from a locality, a differentiation strategy is created.
Trabajo de investigación

This thesis explores the worth of using food Geographical Indications (GIs) on food products to make an origin claim in the context of a sui generis food GI system. It assesses the value of using a sui generis food GI system to protect the connection between Australian regional food and origin and to protect the assets that Australia has in Australian regional names as identifiers of authentic regional food products that have a clear and strong connection with Australian regions. This assessment is made against a background of significant and original fieldwork carried out in Italy and South Australia. Since 1992, Italy has operated under a sui generis food GI system as provided for in the European Union Regulation EU No. 1151/2012 of the European Parliament and Council of 21 November 2012 on quality schemes for agricultural products and foodstuffs (EU–Italian food GI system). Italy currently has 294 food GI registrations, the highest number of food GI registrations in the European Union (EU). Therefore, Italy was the ideal case study to determine the worth of a food GI system. Interviews were conducted with a variety of food producers and agricultural industry-based organisations and GI Consortiums as part of the Italian fieldwork. The overall aim and objective of the Italian fieldwork was to determine the effectiveness of the EU–Italian food GI system in protecting the connection between food and origin and the lessons that could be learned from the EU–Italian food GI system in considering implementation of a sui generis food GI system in Australia. The Italian fieldwork revealed that a sui generis food GI system was an effective legal framework to protect the connection between food and origin. It provided valuable insight into the elements required for a successful food GI system. The overall aim and objective of the South Australian fieldwork was to determine whether the interviewees considered that Australia should implement a sui generis food GI system. Interviews were conducted with regional food producers based in the South Australian regions of the Barossa Valley and Adelaide Hills, as well as other representatives of the South Australian food industry, as part of the South Australian fieldwork. The South Australian fieldwork revealed that regional food producers based in the Barossa Valley and the Adelaide Hills were interested in a sui generis food GI system. The South Australian fieldwork provided valuable insight into the elements that the regional food producers considered necessary for a successful Australian food GI system. Against the backdrop of this significant and original fieldwork, this thesis recommends that Australia implement a sui generis food GI system to overcome the deficiencies of current consumer protection, passing off and trademark laws that inadequately regulate the connection between food and origin. This thesis explains that a sui generis food GI system is not only important for Australia at a national level, it is also crucial at an international level.
Thesis (Ph.D.) -- University of Adelaide, Adelaide Law School, 2018