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Books on the topic 'Qualitative marketing research'

Author: Grafiati

Published: 28 June 2021

Last updated: 8 February 2022

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1

Milliken, John. Qualitative research and marketing. Coleraine: University of Ulster, 1998.

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2

Keegan, Sheila. Qualitative Research. London: Kogan Page Publishers, 2009.

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3

Nuttavuthisit, Krittinee. Qualitative Consumer and Marketing Research. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-6142-5.

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4

Seymour, Daniel. Marketing research: Qualitative methods for the marketing professional. Chicago, Ill: Probus Pub. Co., 1988.

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5

Hackley, Chris. Qualitative Research in Marketing and Management. Second Edition. | New York : Routledge, 2020. | Revised edition of the author’s: Routledge, 2019. http://dx.doi.org/10.4324/9780429446801.

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6

Ruyter, Ko de. Qualitative market research: Theory and practice. Utrecht, Netherlands: Lemma Publishers, 2003.

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7

Imms, Mike. An introduction to qualitative market research. London: Sage, 2002.

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8

Wardle, Judith. Developing advertising with qualitative market research. London: SAGE, 2002.

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9

Lillis, Geraldine. Delivering results in qualitative market research. London: SAGE, 2002.

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10

Chandler, Jon. Developing brands with qualitative market research. London: SAGE, 2002.

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11

Walle, Alf H. Rethinking marketing: Qualitative strategies and exotic visions. Westport, Conn: Quorum Books, 2001.

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12

Desai, Philly. Methods beyond interviewing in qualitative market research. London: Sage, 2002.

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13

Desai, Philly. Methods beyond interviewing in qualitative market research. London: SAGE, 2002.

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14

1946-, Langmaid Roy, ed. Qualitative market research: A practitioner's and buyer's guide. Aldershot: Gower, 1988.

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15

Interviewing groups and individuals in qualitative market research. London: SAGE, 2002.

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16

Gilmore, Audrey. Service marketing research: The use of qualitative methods. Coleraine: University of Ulster, 1996.

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17

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. New York, NY: Routledge, 2010.

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18

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. New York, NY: Routledge, 2010.

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19

Market research methodologies: Multi-method and qualitative approaches. Hershey, PA: Business Science Reference, 2015.

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20

Galligan, Kevin F. The usefulness of qualitative research in examining brand imagery. Dublin: UniversityCollege Dublin, 1991.

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21

Christian, Miquel, ed. Les études qualitatives: Théories, applications, méthodologie, pratique. Paris: L'Harmattan, 2007.

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22

Using qualitative research in advertising: Strategies, techniques, and applications. 2nd ed. Thousand Oaks, Calif: SAGE, 2012.

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23

Walle, Alf H. Qualitative research in intelligence and marketing: The new strategic convergence. Westport, Conn: Quorum Books, 2001.

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24

Seminar on Qualitative Research: How Are We Preparing for the Future?, Geneva, Switzerland, 7th-9th November, 1990. Amsterdam, Netherlands: ESOMAR, 1990.

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25

Seminar, on Qualitative Research: a. Critical Review of Methods and Applications (1993 Rome Italy). Seminar on Qualitative Research: a Critical Review of Methods and Applications, Rome (Italy), 14th-16th February, 1993. Amsterdam, Netherlands: ESOMAR, 1993.

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26

Qualitative research: Good decision making through understanding people, culture and markets. London: Kogan Page, 2009.

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27

Seminar, on Looking Through the Kaleidoscope: What Is the Qualitative Mission? (1995 Paris France). Seminar on Looking Through the Kaleidoscope: What Is the Qualitative Mission? : Paris, France, 6th-8th December 1995. Amsterdam, The Netherlands: E.S.O.M.A.R., 1995.

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28

Hawthorne, Mark. Qualitative market research at the Navan Centre: An investigation in tourism marketing. [s.l: The Author], 1993.

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29

Faltermeyer, Timothy Simon. Marketing Management incorporating a Qualitative Research Study within Colleges of Midwifery and Nursing. Salford: University of Salford, 1994.

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30

Understanding green consumer behaviour: A qualitative cognitive approach. London: Routledge, 1997.

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31

The mirrored window: Focus groups from a moderator's point of view. Ithaca, N.Y: PMP, 2001.

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32

ESOMAR Seminar on Qualitative Research (1997 Singapore). From international to cross-cultural marketing: The qualitative connection : ESOMAR seminar on qualitative research : Singapore 30 November - 2 December 1997. Amsterdam: ESOMAR, 1997.

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33

Bossiazky, Gerhard Schub von. Psychologische Marketingforschung: Qualitative Methoden und ihre Anwendung in der Markt-, Produkt- und Kommunikationsforschung. München: F. Vahlen, 1992.

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34

Seminar, on Qualitative Methods of Research: a. Matter of Interpretation (1986 Amsterdam Netherlands). Seminar on Qualitative Methods of Research: a Matter of Interpretation: Amsterdam (the Netherlands), 5th-7th February 1986. Amsterdam, Netherlands: ESOMAR, 1986.

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35

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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Abstract:

The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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36

1947-, Carson David, ed. Qualitative marketing research. London: SAGE, 2001.

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37

Maison, Dominika. Qualitative Marketing Research. Routledge, 2018. http://dx.doi.org/10.4324/9780429467028.

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38

Malhotra, Naresh K., and Russell W. Belk. Qualitative Consumer Research. Emerald Publishing Limited, 2017.

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39

Malhotra, Naresh K., and Russell W. Belk. Qualitative Consumer Research. Emerald Publishing Limited, 2017.

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40

Malhotra, Naresh K., and Russell W. Belk. Qualitative Consumer Research. Emerald Publishing Limited, 2017.

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41

Qualitative Consumer and Marketing Research. SAGE Publications, Limited, 2012.

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42

Qualitative Consumer and Marketing Research. SAGE Publications Ltd, 2012.

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43

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series). Sage Publications Ltd, 2006.

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44

MA, Robson Sue, and Foster Angela 1948-, eds. Qualitative research in action. London: E. Arnold, 1989.

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45

Sue, Robson, and Foster Angela 1948-, eds. Qualitative research in action. London: Edward Arnold, 1989.

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46

Qualitative Research in Marketing and Management. Taylor & Francis Group, 2019.

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47

Qualitative Methods for Marketplace Research. Sage Publications, Inc, 2001.

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48

Sayre, Shay. Qualitative Methods for Marketplace Research. Sage Publications, Inc, 2001.

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49

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series). Sage Publications Ltd, 2006.

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50

(Editor), Gill Ereaut, Mike Imms (Editor), and Martin Callingham (Editor), eds. Qualitative Market Research: Principle & Practice. Sage Publications Ltd, 2002.

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