Dissertations / Theses on the topic 'Purchase'
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Battula, Tejaswi. "Purchase order system." Kansas State University, 2011. http://hdl.handle.net/2097/12436.
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Master of ScienceDepartment of Computing and Information Sciences
Mitchell L. Neilsen
Maintaining paper bills is always a tedious job and there is always a chance of missing the purchase orders or even the payment dates. But, using an online purchase order system makes it easier to enter and maintain the correct information. The main objective of this application is to keep track of all the purchase orders made by the faculty members or staff members of the department for their students or for their research work. All the purchase orders can be made just by one click by using the online purchase order system. The user needs to register with the website letting the admin know if he is an authorized user of the department. Once the admin gives the required permission the user can then create a new purchase order from the desired vendor registered with the department. He can also make the payment by providing the funding source through which the order will be paid. Then the orders are finalized and provided with an invoice in a pdf format which can also be printed. Additionally, there exists an Admin user who can manage/ view users and edit their PO’s according to the information provided by the user. The admin also has the permissions to add new vendors and manage them. This website is developed using the PHP Scripting Language which is one of the major technology used now-a-days to build various websites along with HTML, jQuery, CSS web technologies for a better design of the website. Major emphasis of this application is to build user interactive techniques for simplifying user needs and to provide specific products required by the user.
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Gajdošech, Martin. "Purchase Price Mechanisms." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162617.
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My diploma thesis focuses on the M&A transaction closing mechanisms. Their function is to reflect the value changes of the target company into the purchase price. Value change occurs during the time lag between the date of the financial statements and the date of the transaction closing. Throughout history, there have been two major approaches developed. The "Completion Accounts Mechanism" uses post-completion price adjustments to reflect the change of the net working capital and net debt during the interim period. The "Locked Box Mechanism", using fixed price, assures non-fluctuation of target value in the interim period by imposing strict restrictions on the seller's activities. In this research, I have analyzed 44 transactions closed in the Czech Republic. I have challenged the theoretical foundations and described the application of the mechanisms in practice. At the end, I have compared the Czech and European practices. Thesis findings: 1. All the theoretical features of the mechanisms were proven by an analyzed sample of closed transactions. The completion accounts mechanism is buyer-friendly, while the locked box is a seller-friendly mechanism. 2. The main driver in mechanism selection is bargaining power. Buyers were in a better negotiating position in 69% of the completion account transactions. On the contrary, the sellers had bargaining power in 100% of the locked box transactions. 3. The Czech Republic is an environment where buyers (big multinational companies) dominate. They have preferred the completion account mechanism that provides them with higher protection from value leakage or other risks associated with small CEE economies. A total of 91% of analyzed transactions were executed by the completion account mechanism in the Czech Republic between 2011 and 2012.
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Hoskins, Patricia Ann Noe Kenneth W. ""The Old First is with the South " The Civil War, Reconstruction, and memory in the Jackson Purchase Region of Kentucky /." Auburn, Ala, 2009. http://hdl.handle.net/10415/1685.
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Vanhouche, Wouter. "Generalizing from purchase outcomes." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0011362.
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Balog, Rodica. "Streamlined "Purchase to Payment" process." Thesis, Umeå University, Department of Informatics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-26080.
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Karkkila, H. (Harri). "Consumer pre-purchase decision taxonomy." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514287985.
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Abstract
A high level of customer perceived value is the key to customer loyalty and to the profitability of customers and companies. It is not enough to meet the customer's needs in order to win customer loyalty. Instead the aim for companies should be to try to delight customers. Customers are delighted when they feel that the product or service not only fulfils their needs and expectations, but also gives them unexpected additional value.
Value has been studied widely and there are several different models and theories to describe customer perceived value. In the main, they tend to be too general or insufficient or they do not provide a useful guide for management practices. Therefore the aim of this thesis is to generate a theory for consumer perceived value which could be useful for managements trying to develop superior value so as to improve their customer loyalty.
Pre-purchase consumer value was examined applying Grounded Theory methodology and by synthesizing the existing research results. The resulting theory from this synthesis consists of three main stages namely, gaining, sacrifice and purchase factors. The gaining stage has three sub elements: substance, reputation and interaction. All these sub-elements have the same four subcategories: emotional, social, functional and economical elements.
What is novel about this research is its treatment of customer perceived value firstly, from the perspectives of the companies – based on three functionally different factors: substance, reputation and interaction – and secondly from the perspective of the customers based on the identified subjective outcomes (i.e. emotional, social, functional and economic factors). Based on this approach companies can develop products based on a better understanding of consumer perceived value.
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RAHMAN, Sardar Moklesur. "Compulsory Purchase procedure in Bangladesh." Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-129559.
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Government authority can, for public benefit purpose, take private ownership of land by compulsory purchase. Primary aim of this study is how to protect private land owners rights in spite of governments power of acquiring land. Bangladesh, as for details study, is a most densely populated country in the World. International best standards of practicing guidelines by FAO-UN, FIG and WB as well as other countries practice have reviewed from different perspectives. From theory, early stage negotiations, market value of property plus other damages, opportunity of involvement of all parties, protection of agricultural land , removal services all of those are the thorny of legal challenges to adopt into a new legislation in Bangladesh. Empirically, field study has conducted by way of interviewing from selected different projects in Bangladesh including largest project Padma Multiple Bridge. Huge destitute of land, unplanned city expansion, unsustainable development of infrastructure and environmental damage are remained as significant issues of sustainable development of land management. Analysis shows that Bangladesh has been losing 1% of agriculture land which related to the national employment and food production. 100% of the affected people wants to resettlement by the authority. There is clearly misusing of legal rights by the government authority: firstly, by using inequitable Acquisition and Requisition of Immovable Property Ordinance, 1982; no protection has been giving for religious place and graveyard under Antiquities Act, and Article 42(2) of Constitution also imposing unfair curtailment of rights for getting fair compensation. Finally, some recommendations have given for enacting a new legislation including planning permission, extended notice period, public meeting and review, agricultural land exempted, resettlement, valuation by valuers, in time compensation payment and right to Appeal.
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Hurling, Robert. "Consumer perception, preference and purchase." Thesis, University of Surrey, 2001. http://epubs.surrey.ac.uk/784/.
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Ali, Huria Abdulkadir, and Maditlhare Lebohang Elsy Kalane. "Sponsorship transparency on purchase intention." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48506.
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The purpose of this paper is to examine how consumers’ online purchase intention is impacted by sponsorship transparency and the use of disclosure. An online survey was collected from 135 people from 41 different countries around the world. The collected data was used to test the proposed four hypotheses and was analyzed with a linear regression test. The findings suggest that the ethical practice of sponsorship transparency negatively impacts purchase intention; and posits that an explicit sponsorship disclosure has no positive impact on purchase intention. However, the characteristic trait of the influencer, i.e. transparency and authenticity and their source credibility has a significant impact on prompting consumers toward purchase intention.
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Nilsson, Eddie, and Tobias Grieg-Halvorsen. "The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96179.
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Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. Their knowledge is formed by how much the slow fashion consumers know about the production process of the apparel, the material quality of the apparel, and themselves in terms of their personal preferences. Their altruistic concerns involve influences how they consume and use clothes based on their ethics. Their personal investment is determined by how much time, effort, and resources they are willing to spend on pieces of apparel. The slow fashion consumer then set an expectation on how well the piece of apparel satisfies these three components through its usage in a post-purchase context. If the piece of apparel exceeds their expectations, they form an emotional connection. This emotional connection again determines their next line of consumption of apparel in a pre-purchase context. These five components determine therefore the process of slow fashion consumers’ perceived value pre-purchase to the perceived value-in-use post-purchase.
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Frejd, Casandra, and Caroline Gustafsson. "EFFEKTIVISERING AV INKÖPSPROCESSEN VID KUNDORDERDRIVEN TILLVERKNING." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-24840.
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Sammanfattning Syfte- Syftet med studien är att undersöka vilka utmaningar som finns inom inköpsprocessen i företag med en kundorderdriven tillverkning och hur dessa utmaningar kan hanteras för att uppnå ökad effektivitet. Metod och genomförande – För att uppfylla syftet har en fallstudie på Lidan Marine i Lidköping utförts. Genom observationer och intervjuer på fallföretaget har empiri samlats in för att parallellt analyserats med studiens teoretiska ramverk. Utifrån en analys har sedan studiens resultat utformats. Bakgrund – Ett företag med en kundorderdriven tillverkning kännetecknas av otillgängliga buffertar och lager som kan fånga upp variationer och brister i materialflödet. Detta medför i sin tur en rad utmaningar för en inköpsprocess eftersom det är den process som tar beslut om hur materialflödet styrs. Resultat – Utifrån insamlad empiri och litteratur har fem utmaningar identifierats. Dessa utmaningar återfinns genom hela inköpsprocessen och intensifieras i och med avsaknaden av buffertar. De identifierade utmaningarna är; bristande kommunikation, optimistisk tidsbedömning, otydlig arbetsprocess, tidspress och otydlig inköpsplanering. I resultatet presenteras även tillvägagångssätt för att hantera utmaningarna för att på så sätt uppnå ökad effektivitet och i sin tur, ökad framgång för företag med en kundorderdriven tillverkning. Slutsatser – Författarna anser att grunden till fallföretagets utmaningar är avsaknaden av ett helhetsperspektiv. Genom att erhålla ett helhetsperspektiv kan medarbetarna se hur alla företagets processer hänger samman. Vilket i sin tur skulle leda till en ökad förståelse för olika tillvägagångssätt för att hantera processers aktiviteter och hur dessa påverkar företaget som helhet. Implikationer – De identifierade utmaningarna är endast framtagna ur ett inköpsprocessperspektiv i ett företag med en kundorderdriven tillverkning. Studien fokuserar på ett utvalt fallföretag och det kan således finnas andra utmaningar som måste undersökas på andra företag. Dock måste företaget erhålla ett helhetsperspektiv innan åtgärder kan vidtas. Nyckelord – kundorderpunkt, inköpsprocess, supply chain management, effektiv, processAbstract Purpose – The purpose of this report is to examine the challenges that exist in the purchasing process in companies with a customer order-driven manufacturing and how these challenges can be managed to achieve greater efficiency. Background - A company with a customer order-driven manufacturing is characterized by inaccessible buffers and inventory that can capture the variations and imperfections of the material flow. This leads to a number of challenges for a purchasing process as it is the process that regulates the flow of material. Metholodgy – To meet the purpose of the report a case study has been conducted in collaboration with Lidan Marine in Lidköping. Through observations and interviews within the case study, empirical data has been collected in order to compare and analyze it with the theoretical framework of the study. Based on this analysis the findings of the report were generated. Findings – Based on the empirical data and literature five challenges has been identified. These challenges are found throughout the entire purchasing process and are intensified in the absence of buffers. The identified challenges are; lack of communication, optimistic time assessment, unclear work process, time constraint and indistinct purchase planning. The report also presents approaches for addressing the challenges identified in order to achieve greater efficiency and, in turn, increased success for a company with a customer order-driven manufacturing. Conclusion - The authors believe that the basis of the case studys challenges is the lack of a holistic perspective. By obtaining an overall perspective, employees can see how the company's processes associats with each other. This would lead to a better understanding of various approaches and how these affect the company as a whole. Implications - The challenges identified are derived from a purchasing process perspective in a business with a customer order-driven manufacturing. The study focuses on a selected case study and it could therefore be other challenges that need to be investigated at other companies. However, the company must obtain an overall perspective before action can be taken. Keywords - customer order decoupling point, purchasing process, supply chain management, effective, process
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Pradana, Mahir. "Spanish Muslims' halal food purchase intention." Doctoral thesis, Universitat de Barcelona, 2021. http://hdl.handle.net/10803/670994.
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For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the world population. The demand for halal food consumption is increasing rapidly in line with the expansion of the Muslim community with 2.1 billion Muslims worldwide. Halal food becomes a profitable business not only among the Muslim majority countries, but also in countries where the majority are non-muslims. Viewed from an Islamic perspective, the concept of halal is vital to a Muslim. Halal means "allowed" or "permitted" in Islam). Therefore, Muslims will look for products in accordance with accepted religious teachings. This is marked by the number of demands in the world for halal products that already have a Halal certification. Halal appeal displayed in a product becomes a distinctive attraction and identity from similar products that become competitors. This becomes one of the more explorable product marketing tools. Countries with Non-Muslims as their majority are also showing tremendous positive demand trends. With this, the demand for halal food is also noticeable. The demand for halal food consumption is increasing rapidly in line with the expansion of the Muslim community with 2.1 billion Muslims worldwide. The 'Halal' concept has become a new trend in the consumer goods industry, especially with food, and is gaining more popularity. The reason behind it being the fact that the halal concept is not just a purely religious issue, it is now also in the dynamic of business and trade. The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. This study aims to tackle questions on the perception of Muslim consumers in Spain towards halal food, and the intention to purchase the halal products, we also take into account the moderating role of religious involvement. This study also observes the mediating role of the halal attitude towards halal" between "halal consciousness" and "purchase intention"; and the moderating role of "religious involvement" between " attitude towards halal" and "purchase intention". Last, this thesis also study the effect of “halal consumers’ attitude” as a moderating variable to measure both indirect and direct effects of some constructs on purchase intention. Data were obtained from a survey of Muslim consumers living in various religions of Spain, then analysed using the partial least squares (PLS) technique. The results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers' attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
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Taylor, Robin. "Increase the government purchase card limit." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/42737.
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Approved for public release; distribution is unlimitedThe purchasing power of the government purchase card is not keeping pace with inflation and its present terms of use are neither efficient nor effective. A purchase card transaction limit increase would maximize resources, allow the Fleet Logistics Center to focus on more complex contracts, and increase mission readiness at operational units. When it was established in 1989, the government purchase card program’s transaction limit was $2,000. In 1994, legislation established the $2,500 micropurchase limit for supplies and services because the General Service Administration determined that 85% of contracts written were below $2,500. The $2,000 limit for construction continues as set by the Davis-Bacon Act of 1931, which was written before establishment of the minimum wage and has never increased for inflation. That $2,000 limit from 1931 currently has a buying power of $128 and, to meet the intent of the law, should be applied only to construction projects over $31,194. The purpose of this project is to explore the decision to increase the purchase card transaction limit. This project examines the regulations, risks, and concerns regarding an increase in the transaction limit. This research recommends that the government purchase card transaction limit be increased to between $8,000 and $13,000.
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Tinjum, Archie L. "Lease vs. purchase in defense acquisition." Thesis, Monterey, California. Naval Postgraduate School, 2008. http://hdl.handle.net/10945/3824.
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With declining budgets and consolidation in the defense industry, should competition between prime and sub-prime contractors be fostered through innovative lease arrangements, similar to the Navy's TAKX (Maritime Prepositioning Force MPF) solution of the early 1980s? This thesis will attempt to answer the following questions - To what extent do current financial and managerial policies affect leasing and would changing these policies benefit both parties? Are there any benefits to leasing versus purchasing? Could leasing help the DoD control its budget? We will attempt to address the potential legislative action required to make long-term capital lease options palatable to both investors and DoD while allowing for continued congressional oversight of the procurement process. This research draws upon a multitude of papers, documents and other resources to deliver an acceptable answer to our question. The research presented will also attempt to identify where and why leasing can be a viable option to the acquisition process. The research will also review an example where leasing has proven its effectiveness and continues to be an effective alternative to full up-front procurement in the acquisition process. That process, however, was started and completed under earlier rules governing the lease of capital assets.
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Hensley, Carlton L. Tinjum Archie L. "Lease vs. purchase in defense acquisition." Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Dec/08Dec%5FHensley.pdf.
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Thesis (M.S. in Management)--Naval Postgraduate School, December 2008.Thesis Advisor(s):Jones, Lawrence R. "December 2008." Description based on title screen as viewed on January 30, 2009. Includes bibliographical references (p. 75). Also available in print.
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Suh, Bo Won. "Factors influencing consumers' perceptions, intention to purchase and realised purchase behaviour for organic food in South Korea." Thesis, University of Surrey, 2009. http://epubs.surrey.ac.uk/2873/.
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Jozanovic, Helena. "The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32142.
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With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. This paper investigates the elements of Swedish online consumers’ pre-purchase journeys, and sought out to contribute in terms of illustrating the online shopping journey in today’s online environment from a consumer perspective. It does so based on a quantitative study in the form of an online survey based on 265 Swedish respondents. The findings and contribution add information to the field of online shopping as well as mention some differences among online shoppers, mainly in terms of gender. In addition to contributing in terms of the different elements and steps involved in the online shopping journey, a model is presented illustrating the steps in a more fluid depiction that recognizes several touchpoints across the journey. The limitations are indicated in terms of time and scope, as well as in terms of relying on quantitative findings to a great extent. Future recommendations suggest continuous research in terms of the online shopping journey, as well as the combination with qualitative research in order to strengthen the method. The study contributions can be both managerial as well as for practitioners in terms contributing to existing research and providing a simple yet comprehensive illustration of the online consumer journey.
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Yujie, Zeng. "The influence of house purchaser participation on purchase intention." Doctoral thesis, 2020. http://hdl.handle.net/10071/22632.
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After a particularly rapid development, recently China’s real estate housing market
entered a more stable period, with purchases more rational. The demand for real estate is not
only for the product itself, but also emphasizes the satisfaction in the participation in the
buying process. The marketing strategy undergone by the operators in the market is too
simple to adapt to the current demand of homebuyers.
This thesis takes Chinese real estate commodity housing as the research object and
introduces the concept of “customer participation” in service marketing of commercial
housing. Through empirical research, the study builds and verifies the customer participation
in residential commodity housing, as well as the scale and measurement system for customer
perceived value, to explore the impact of customer participation on purchase intention.
Through verifying and analyzing the model, this thesis aims to establish a relationship model
between variables and propose a relationship hypothesis method to study which factors
influence customer participation in the buying of residential real estate products. Through
research, the influence and effect of customer participation on purchase intention are
obtained.
According to the research conclusions, effective suggestions are put forward so that real
estate enterprises can guide customers to participate in marketing activities more quickly and
conveniently to improve the perceived value of homebuyers, so that customers generate a
willingness to purchase houses and quickly complete the purchase.Após um desenvolvimento particularmente rápido, recentemente o mercado imobiliário da China entrou num período mais estável, com compras mais racionais. A procura não se resume ao imóvel em si, mas também à satisfação da participação no processo de aquisição. As estratégias de marketing usadas pelos operadores no mercado são simplistas e têm tido dificuldades em adaptar-se à procura atual. Esta tese centra-se no mercado de imóveis residenciais e introduz o conceito de "participação do cliente" no marketing para a comercialização desses imóveis. Através de investigação empírica, para explorar o impacto da participação dos mesmos na intenção de compra, o estudo foca-se na participação dos clientes no mercado de imóveis residenciais e no sistema de escala e medição do valor percebido pelo cliente. Através da verificação e análise do modelo, a tese pretende estabelecer um modelo de relacionamento entre variáveis e propor um método de hipótese de relacionamento para estudar os fatores que influenciam a participação de clientes na compra de imóveis residenciais. Através da investigação, são obtidos a influência e efeito da participação do cliente na intenção de compra. De acordo com as conclusões da investigação, são apresentadas sugestões efetivas para que as empresas imobiliárias possam orientar os clientes a participar em atividades de marketing de forma mais rápida e conveniente, a fim de melhorar o valor percebido dos compradores de casas, para que os clientes se predisponham a comprar casas e concluir a compra rapidamente.
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CHIANG, WEI-LI, and 江韋黎. "A Study on Purchase Motivation, Purchase Awareness, Purchase Cognition and Purchase Decision of Life Insurance in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/65yj77.
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碩士國立高雄科技大學
風險管理與保險系
107
The purpose of this study is to understand the relative impact of respondents on "purchase motivation", " purchase awareness ", " purchase cognition " and "purchase decision" of life insurance. A questionnaire survey be used. And we used SPSS20 statistical software to make statistical analysis. The sample was analyzed by descriptive statistics, t-test, single factor analysis of variance, correlation analysis and regression analysis. This research have the following results: 1. The degree of awareness of respondents' motivation for purchasing life insurance is significantly different among different marital status, occupation and annual income. 2. Respondents' awareness of life insurance purchase awareness is significantly different in occupation. 3. Respondents' awareness of the awareness to purchase life insurance is significantly different at different ages and annual incomes. 4. There was no significant difference in the level of awareness of respondents regarding life insurance purchase decision. 5. The purchase motivation, purchase awareness, and purchase cognition of life insurance have very significant positive impact on the purchase decision. The higher the level of awareness of purchase motives, purchase awareness and purchase cognition, the higher awareness of purchase decisions their produce. Simultaneously, the purchase decisions also is highly influenced by purchase motivation, purchase awareness and purchase cognition. Keywords: Life Insurance, Purchase Motivation, Purchase Awareness, Purchase Cognition, Purchase Decision
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Tsai, Yi-jing, and 蔡宜靜. "The Study of Purchase Motivation, Purchase Involvement and Consumer Purchase Behavior for Saxophone Instruments." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/62732570800111481395.
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碩士朝陽科技大學
企業管理系碩士班
100
Currently, China is a powerful economic entity of the world. The saxophone industries of Houli Dist. Taichung have to transformation that competition by china manufacturers, and globalization is a necessary strategy. The products of Taiwan have to make more precision to competition China manufactures. That is effect by China product, Low product prices, information transparency, and rapid counterfeit, so consumers are doesn’t know how to choice adapt product by themselves. Manufacturers have to same position with customer, and to understand consumer awareness for the saxophone instrument, to analyze consumer needs and ideas. This studies aim purchase motivation, purchase involvement, and consumer purchase behavior be an important reference proposal for manufacturers in the marketing and enhance their competitive advantages. In part of purchase motivation use Maslow’s Need-hierarchy theory to deep research motivation of customer buy saxophone and thinking; in purchase involvement use Kapferer & Laurent (1985) CIP scale and Salma & Taschian PI scale; in consumer purchase behavior use Kotler’s seven “O” theory. The results show that the saxophone players in central Taiwan are dominated by male with fixed income. The education level of the performers in school societies and civil societies is almost higher than university level. Male very attach importance to saxophone acoustic fidelity, Male think saxophone is identity characterization than female, the subjects of pay more attention to brand are graduate level or more. The reasons of purchasing saxophone are influenced of friends and teachers, and society is an important communication platform of marketing, and keep in touch with customers will enhance product value and attractive.
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CHENG-KUNG, LU, and 盧正恭. "Home Purchase Preference and Purchase Postponement of First-Time Buyers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/t4rn2g.
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碩士南臺科技大學
高階主管企管碩士班
105
Food, clothing, housing, and transport are vital to daily life. The issues regarding housing is manifold: the type of housing, the neighborhood,the size, the location,the living functions, transport, and even the interior layout, ventilation and lighting, interior accessories, and so on. Each of them is vital to our daily life and living quality. With convenience sampling, this study surveyed customers visiting newly completed housing projects in East, Yongkang, Rende, Shanhua, Xinshi, and Annan districts of Tainan and collected 200 responses for an empirical study. As a rather special group, first-time buyers may consider factors that are different from investors or business operators. In addition to the preferences and motivation of purchase of first-time buyers, purchase postponement is rather common in this group. This study thus sorted the characteristics, purchase motivation, purchase preferences, factors of consideration, and the reasons for purchase postponement of this group to analyze their behaviors. In order to discern the pattern, motivation, and the preference to product type, layout and equipment, and the neighborhood of this major home purchasing group—first-time buyers, this study conducted a regression analysis on the behavior and characteristics of purchase postponement, motivation, and preference of this group to find true thoughts of first-time buyers with rigid demands. From the research findings, we will make recommendations for both home buyers and constructors. We recommend home buyers to study the transport markets, schools, greens, and hospitals in the neighborhood; and enquire the flood potential map and geological condition, and the future urban planning and development in the vicinity before choosing a project; checking the social comment, past performance, style, and service record of the builder. Then, buyers can visit the sales center to enquire the area, price, construction materials, construction process, safety, layout, and planning of the target project with sales representatives. In addition, buyers can interview neighbors of the project to cross-examine and assess the reliability of the builder and the project. To builders, we recommend them to establish development strategies based on the market survey; build townhouses and then collective housing (apartments with elevators). Builders can plan smaller units in areas with convenient transport at a lower total price and control the number of units to make the community simpler. School districts are also vital. Builders can continuously advertise with signboards in fixed locations and major network platforms (e.g. Facebook, Google, Housetube, etc.) as major advertising channels. This study also recommends buildings to post construction methods on the project website and keep constant contacts with consumers. Safety, rigidity, and earthquake raft foundation are preferable. Builders should carefully select a development site away from NIMBY(Not In My Back Yard) facilities. Builders should also pay attention to the layout and bathroom planning that customers prefer and respect religious comments and space in the planning stage. The analysis of the purchase postponement of first-time buyers found that an easy-to-play installment plan should be designed to serve the large first-time buyer group. Keywords: purchase motivation, home purchase preference, first-time buyer, purchase postponement.
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Hou, Ming-Ta, and 侯明達. "A Study on Nutraceuticals Purchase Message Source and Purchase Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5gr9cf.
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碩士朝陽科技大學
企業管理系高階產業經營碩士在職專班
106
The purpose of this study is to understand how consumers perceive the relationship between the various product sources and the consumer's Purchasing channel. In this study, a total of 250 questionnaires were sent out by convenient sampling method. A total of 206 samples were collected. The conclusions of this study are as follows: First, the most commonly purchased nnutraceutical are sequential vitamins, probiotics, calcium tablets, galactic-oligosaccharides, Fish oil, and chicken essence. Second, consumers pay the most attention to the purchase of health food products, which are witnessed by the use of relatives and friends (experience). Third, consumers in the monthly health care products purchase budget of no more than NTD $3000 is the most. Fourth, in terms of food consumption, nutrition supplements are the most, followed by strengthening immunity, strengthening physical strength, improving the disease and preventing certain diseases. Fifth, the relatives and friends pipeline is the source of the sample contact health food, so this is shown in when purchasing health foods, priority is given to asking about the eating experience or recommendation of relatives and friends, followed by online and TV advertisements, indicating that these two channels are relatively popular. Finally, in the message pipeline of health foods those consumers adopt Preface for relatives and friends, recommended by medical staff, recommended by dietitians. According to the conclusion, the research suggestion is that consumers below：First, bellow 40 years old will use the source of the Internet (website), so the exposure of the network should be continuously strengthened, so that they can continue to enhance their willingness to purchase. Second, for those over 50 years old consumers can use their relatives and friends and health care professionals to promote their products, which will result in better marketing results. Key Words: nutraceuticals, purchase message source, purchase channels, consumer behavior
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Fernandes, Diana Vieira. "Power purchase agreements." Master's thesis, 2018. http://hdl.handle.net/10362/56406.
Full textAbstract:
As construções criadas através da abstração e fīdūcia, como moeda corrente, precisam de
construções diferentes das aplicadas às realidades corpóreas. Energia, por natureza e, agora, por
intenção legislativa, é dinâmica, fungível e representa mudança que não é possível harmonizar com a
lógica do conjunto de “coisas” imutáveis, determinadas e concretas.
Isto exige análise meta-jurídica (como a construção dominante não se sustenta para fenômenos
incorpóreos e dinâmicos) e uma reconstrução de entidades e classes, de uma entidade (substância),
para o sistema. Além de "coisas", são rēs, não apenas o que é "percebido pelos sentidos", mas
também, o que emerge da autonomia da vontade. Além disso, o tempo é uma variável contínua e, não
podemos postular um ordenamento jurídico onde todos os fenômenos (e normas) são discretos.
Esta dissertação está estruturada em 5 capítulos:
I - Substantia (como a eletricidade, é o objecto do contrato) vai ser tratado:
§ (De)construção (constitutiva) de posição jurídica unilateral (fōrma), com base no princípio da
autonomia da vontade (associado à responsabilidade), limitada pelo princípio da boa fé. Seus
atributos, em relação a outras posições aquisitivas (testando), como um direito dispositivo e
seus efeitos e, soluções subsequentes (e correções) dentro do ordenamento jurídico.
§ Categorias, como a criação de entidade ou definição, dos atributos de uma determinada
substância. Derivado, os conceitos de Commixtiō e Cōnfūsiō também serão abordados.
§ Posição, em que é definida a substantia do PPA.
II - Vectores, a direcção (como a transferência de uma determinada posição) ligada com o tempo,
sob um sistema causal e consensual, integrados no MIBEL e as suas modalidades contratuais, como
mercado de futuros. Por fim será construído, como um contrato contínuo com vários despachos
(como uma função vectorial).III – Tensores, são apresentadas as várias transformações, que um conjunto de elementos e
entidades podem definir para alcançar a sua causa final, nomeadamente, se for utilizada uma
infraestrutura comum.
IV - Sistema, onde substantia, vectores e tensores se inserem, no sistema de referência,
nomeadamente os termos e condições, em conexão com os regulamentos actuais que (podem)
formatar tais termos, como o transporte e despacho.
V - Epílogo, são as conclusões finais e observações.
É resumido nos anexos:
§ Descrição do mercado e suas dependências, devido à natureza da energia.
§ A compreensão na doutrina, jurisprudência e, outros sistemas jurídicos.The constructions created through abstraction and fīdūcia, as currency, needed different constructions of the ones applied to corporeal realities. Energy, by nature, and now, by legal intent, is dynamic, fungible and represents a change that is not possible to harmonise with the logic of the immutable, determined and concrete set of “things”. This demands a meta-juristic analysis (as the dominant construction does not hold incorporeal and dynamic phenomena) and, reconstruction of entities and classes, from an entity (substantia), to the system. Besides “things” there are facts, not only those “perceived by the senses” but also, emerging from the autonomy of the will. Also, time is a continuous variable and, we cannot postulate a legal system where all phenomena (and norms) are discrete. This dissertation is structured into 5 chapters, whereas: I - Substantia, as electricity, is the subject matter of the analysed contract, it will be analysed: § The (de)construction of (constitutive) unilateral juridical position (fōrma), based on the principle of autonomy of the will (associated with responsibility), limited by the principle of good faith. Its attributes, namely regarding other acquisitive positions (tested), as the right of disposal and effects and, subsequent solutions (and corrections) within the legal system. § Categories, as entity creation or definition, as attributes of a given substance. As a derivative, the concepts of Commixtiō and Cōnfūsiō are also addressed. § Position, where it is defined the substantia of the PPA. II - Vectors, the direction (as the transfer of a given position) linked with time, under a causal and consensual system, integrated with MIBEL, its contracting modalities, namely as a futures market). Lastly, will be constructed, as a continuous contract with several dispatches (as a vector value function). III – Tensors, presents several transformations, that a set of elements and entities may define, for achieving its final cause, namely if using a common infrastructure.IV - System, takes substantia, vectors and tensors, and are inserted in a coordinate system, namely the main terms and conditions, connecting with the current regulations that (may) shape such terms, as transportation and dispatch. V - Epilogue, are the final conclusions and remarks. There are summarised in the annexes: § Description of the market and its dependencies, due to the nature of energy; § Understanding, doctrine, jurisprudence and, other legal systems.
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Shih, Ya-shin, and 施雅欣. "A Study on Purchase Motives, Purchase Involvementand Purchase Behavior of Sport Lottery Consumers－The Case of Taizhong City." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/22879890354449244027.
Full textAbstract:
碩士國立中正大學
運動與休閒教育所
97
The present study aimed to discuss the relationship awong the consumers’ purchase motivations, level of involvement and purchasing behavior, also to discuss its differences based on demographics. Questionnaire was the mainly research method. The samples were recruited from 800 consumers of sports lottery in the north, middle, south and eastern Taiwan using convenience sampling.The questionnaire was analyzed using Factor Analysis, T Test, one-way MANOVA, Chi-Square Test, and Discriminant Analysis. The study results have shown that male and female consumers’ purchase motivations has significant difference in the love of sports and recreation.The consumers’ demographics and level of involvement and purchasing behavior have no significant difference. The sports lottery consumer’ have significant difference in include gender and choose difference rules, the buying of times in every week, before the buying whether research the information, difference information of source. Consumer’ age and purchasing amount just has significantly difference. There were significantly difference in,however, consume costs and incoming or allocated money per each month.Difference education levels on the purchasing behavior have no significantly difference. The consumers’ purchase motivations has no effect to predict the purchasing amount but it can predict the target, rules, purchasing time and times, difference information of source.
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Tsai, Yung-Fu, and 蔡永福. "The influence of purchase involvement, purchase motivation, and webiste environment characteristis on internet purchase intention for fresh vegetables." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/58067817607316387520.
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SU, JANY-WEI, and 蘇忠偉. "A Study on the Nutraceuticals Relationships between Purchases Message Source and Purchase Channels." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/246d2f.
Full textAbstract:
碩士朝陽科技大學
企業管理系
106
With the prevalence of Taiwan's health care concept and the continued increase in the population of the silver-haired population, the business opportunities for nutraceuticals are also expanding. Therefore, understanding how consumers perceive the relationship between various product sources and consumers' purchase channels will help improve marketing strategy for products. A total of 220 questionnaires were sent out in this study, and a total of 164 were collected. Based on the research results, the following conclusions are made: 1. Trust in the source of health food information, recommended by relatives and friends, recommended by medical staff, recommended by dietitians, and sources of less trustworthy health foods are direct sales, radio advertisements, TV commercials, radio programs, newspaper advertisements; 2. E-commerce (or media purchase) is the conduit for purchasing, and the relative influence of the source of perception is not the most trusted. The second is the trust and influence of the media media information source. Consumers who purchase health food through e-commerce or media relatively trust media advertising messages, but the messages transmitted by health care providers are less trustworthy; 3. In the direct sales way to purchase the pipeline, the direct influence of the direct source of the message source is the most influential, which shows that consumers who purchase through direct sales have a high degree of trust in the message delivered by the direct seller. This study suggests that e-commerce sales should continue to strengthen the exposure of various media, enable consumers who continue to stimulate the trust of the media to enhance their willingness to purchase, and adopt physical channels to operate, users can bring free experiences to friends and relatives. The marketing model expands the consumer community through the promotion of friends and relatives; as for the direct sales operators, they can cooperate with the nutritionist practitioners or have the nutritionist qualifications themselves, which will enhance the persuasiveness of consumers who trust direct sales. Keywords: nutraceutical, product information sources, purchase channels, consumer behavior
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Sangwan, Hemant. "Investigating consumers' purchase incidence, brand choice and purchase quantity decisions in frequently purchased categories---implications for pricing and promotional policies for retailers and manufacturers." 2008. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=742258&T=F.
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TSAI, YUN-YA, and 蔡妘雅. "The Study of Consumer’s Pre-purchase Regret and Reluctant of Purchase." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/19489862538437016136.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士在職專班
104
With the social commerce has become more and more in recent years, many consumers use social networking sites to commodity pre-order. In this study, the model of S-O-R proposed by Erogluet al. (2001) are adopted to explore the situation from consumers after they pre-ordered by the social networking sites, will cause consumers to pre-purchase regret and influence purchase intention before the arrival of goods, resulting in "reluctant of purchase" causal relationship. This research aims to quantitatively explore multiple factors/independent variables: Uncertainty of waiting, reference price, limited-edition untruth each independent variable and explore the relationship between pre-purchase and reluctant of purchase of consumers. In addition, expected value and community stress are employed as the moderator variable between pre-purchase regret and reluctant of purchase of to enhance consumers’ willingness to reluctant of purchase. This quantitative research has studied subjects required to meet two criteria: aged fifteen and above, with experience of social commerce；and had simultaneously Internet and paper questionnaire respondents. Removing invalid samples, the total recovery was 744 copies. The data analysis is conducted with SPSS 22.and AMOS 20. The research findings are threefold. Firstly, it points that uncertainty of waiting is significantly related to and positively affects consumers’ bidding regret .Furthermore, limited-edition untruth has significant positive correlations with bidding regret.Thirdly, it is found that expected value and community stress possessed positive moderating for bidding regret was negative relative to the reluctant purchase.It is expected the results of this study can bring social commerce industry a lot of reference value to facilitate understanding consumers’ needs.
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Ho, I.-Ching, and 何宜靜. "Relationship between Paintball’s Experiential Marketing, Purchase Motivation and Post-purchase Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97617933025443352936.
Full textAbstract:
碩士國立體育大學
休閒產業經營學系碩士班
98
The purpose of this study was to explore the relationship among the experiential marketing theory, purchase motivation and post-purchase behavior of paintball sport consumers. The method of this study was qualitative and research tool was an on-site survey with a total of 304 valid responses out of 312. The response rate was 97.4%. The researcher used descriptive statistics, independernt sample t-test, one-way Manova, and Pearson’s product moment correlation to analyze the data. The results indicated that: 1. Paintball sport’s consumers perceived higher "feel experience" on experience marketing, "sensory gratification" on purchase motivation, and prefered "positive post-purchase "on post-purchase. 2. Consumers’ age between 16-20 years old and below high school degree perceive higher "sense experience" than others; whose education are below high school degree preceive higher perception than the college participants on "social approval" and "intellectual stimulation"; age between 21-30 years old has higher perception than 16-20 years old on "positive post-purchase", and above master degree has higher perception on "negative post-purchase". 3. Paint ball sports consumers perceive "feel experience" most on experiential marketing; cognize "sensory gratification" most on purchase motivation; prefer "positive post-purchase behavior" oin post-purchase behavior. 4. Consumers who perceive higher level of "health and safety experience", "relate experience" of experiential marketing perceptions has higher "social approval" motivation and "positive post-purchase behavior" than others. Base on the results, the researcher suggests that the paintball sports industry managers can provide diversify activities and marketing experiences and related to health and safety, relate and feel experience, to meet paintball consumers’ diffearent purchase motivations and post-purchase behavior by classifying paintball consumers’ age and level of education. For future research, the researcher suggests that the future researchers could compare different experiential marketing strategies to different paintball theme parks or to discuss more about the applicability of this model in different recreational sport industry for validation and extension of the model.
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Liew, Li-Peng, and 劉俐萍. "The Relationship between Purchase Deterrents and Purchase Intention on Suboptimal Foods." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/87x684.
Full textAbstract:
碩士中山醫學大學
健康餐飲暨產業管理學系碩士班
106
Due to the serious global food waste problem, the World Food Programme (WFP) is advocating the food recovery plan, including purchasing suboptimal foods. However, previous studies related to the name, marketing, price or promotion of suboptimal foods in Taiwan are still under developed. Hence, this study aims to explode the relationships between purchase deterrents and purchase intention among three types of suboptimal foods, including visually abnormal vegetables and fruits, close-to-expiration-date products and damaged packaging food. A total of 471 valid questionnaires were collected from suboptimal foods’ purchasers in Taiwan. The results indicate that price, insufficient availability, risk perception and lack of trust significantly and negatively affect purchase intention. Moreover, product types contribute significant moderating effects on the relationship between purchase deterrents and purchase intention. For visually abnormal vegetables and fruits, price, risk perception and lack of trust significantly and negatively influence purchase intention; While for close-to-expiration-date products and damaged packaging food, lack of trust is the only crucial factor. These findings suggest that marketing managers shall emphasize on availability, obvious visibility and price discount according to different product types. Moreover, clear label with promotion may decrease consumers’ risk perception and enhance the trust, which might be applicable strategies to increase the purchase intention.
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Kuo, I.-en, and 郭伊恩. "The selection of purchase channel on travel websites: The task equivocality of product purchase decision aspectThe selection of purchase channel on travel websites: The task equivocality of product purchase decision aspectThe selection of purchase cha." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/89237615217909478260.
Full textAbstract:
碩士中國文化大學
國際貿易學系碩士班
98
Considering the development of information technology in recent years, the habit of people use the Internet has became increasingly occupied, tourism commodities habits gradually changed from traditional tourism agents to the virtual network. Although the industrial production value of online tourism is enormous, but mostly are concentrated in pure booking, air tickets and rental car etc., while the package tour sales are relatively minor. In order to understand this phenomenon, this study hereby defines tourism products as two major types, unit tourism product and package tour product. This study is proceeding under media richness theory and fitting the relationship between task equivocality and media. With collected 128 successful subjects, the research executed online experiment design. The result has shown that consumers tend to book directly though the tourism website for the unit tourism products purchasing compared to the traditional travel agents. In contrary, consumers prefer to purchase the package tour products through traditional travel agent with sufficient high richness media compared to tourism website.
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Li, Chieh-Han, and 李劼翰. "A Study of Relationships between Restaurant Consumer Purchase Involvement and Purchase Decision." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/57e329.
Full textAbstract:
碩士銘傳大學
觀光研究所碩士班
94
The purpose of this study was to examine the difference between consumers with different involvement levels on the demographics and purchase decision process, and to examine the difference among consumers with different types of restaurant on the demographics and purchase decision process. The questionnaire of our survey was conducted to collect data. Return rates were 97% (n=387). Data were analyzed by frequency analysis, descriptive analysis, chi-square test, t-test, one-way ANOVA and factor analysis. The results of the study were summarized as follow: 1. Consumers with high and low involvement levels were significantly different on the demographics variables including age, education and monthly income. 2. Consumers with high and low involvement levels were significantly different on the purchase decision process variables including motivation, information search, alternative evaluation and part of purchase. 3. Consumers of Chinese food, Western food, Asian food and Coffee & Fast-food restaurant were significantly different on demographics variables including age, job, education, and marriage condition. 4. Consumers of Chinese food, Western food, Asian food and Coffee & Fast-food restaurant were significantly different on the purchase decision process variables including motivation, information sources, alternative evaluation and part of purchase.
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Wei-WeiChen and 陳薇薇. "The Effects of Unplanned Purchase Decision on Emotions and Subsequent Purchase Intentions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/48020293213430909597.
Full textAbstract:
博士國立成功大學
國際企業研究所碩博士班
98
Previous studies have indicated many factors which could stimulate the unplanned purchases, such as product category, environmental stimuli and personal characteristics. However, less research discusses the subsequent behaviors after unplanned purchases. The purpose of this study is to explore the effects of unplanned purchase decision on emotions and subsequent purchase intentions during a shopping trip. Then, this study also examines the emotions evoked by unplanned purchase decision and the moderating effects of impulsivity and product types. This study further explores how emotions evoked influence subseqnet purchase intentions and the morderating effects of subsequent purchae situations. Lastly, this study examines the impacts of price level in unplanned purchases and discount contrast on subsequent purchase intentions. By conducting four factorial between-subject designs, this study collects the data. This study uses analysis of variance and regression analysis to test the hypotheses. There are six important findings. First, buying in the unplanned purchase decisions evokes greater happiness and guilt and less pride and remorse than no buying. Second, the levels of increasing happiness and decreasing remorse from buying to no buying are higher for consumers with high (versus low) impulsivity. The level of increasing guilt is higher for consumers with low implusivity. Third, the level of increasing happiness is higher when consumers buy hedonic products than when they buy functional products. The level of increasing guilt is lower when consumers buy functional products. Fourth, happiness evoked by unplanned purchases has positive impacts on subsequent purchase intnetions whereas guilt has negative impacts. Fifth, the positive effect of happiness is greater when consumers make purchase decision in subsequent planned purchase situation than in subseqent unplanned purchase situation. The negative effect of guilt is greater when consumers make purchase decision in subsequent unplanned purchase situation. Lastly, both price level and discount contrast influence the subsequent purchase intentions. The interatction of high-priced products and large discount contrast causes the lowest subsequent purchase intentions. In contrast, the interaction of low-priced proudcts and small discount contrast cuases the highest purchase intentions.This study contributes to fulfill the research gaps about subsequent responses (emotions and subsequent purchase intention) toward unplanned purchase decision. This study provides several mamangerial implications about promotion strategy and product display for those retailers who provide multiple products and shops.
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hui, lin ju, and 林茹慧. "A Study of Customer Purchase Marketing and Purchase Behavior in Internet Shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07785071243264072085.
Full textAbstract:
碩士亞洲大學
國際企業學系碩士班
95
Internet shopping stores have gradually formed a consumer to buy a new access products. Participate in the purchase of the consumer is not homogeneous, through the purchase of motivating factors to understand the market segments and separate characteristics will be a useful marketing tool. In this study, factor analysis to understand the Internet to consumers in the Internet shops to buy the main motivation, and based on the description of the use of cluster analysis motivation to separate the consumption behavior, Cluster purchases with the motive of the type of consumers affect satisfaction and loyalty of potentially important factors of this study is to investigate's focus. Results of this study shows：(1) Factors extracted five-action agencies to purchase services for the purchase of the largest core. (2) Cluster analysis of three separate clusters among multiple motives-for the most important segment. (3) Chi-square test shows that the purchases of motivation in buying motivation cluster a significant difference. (4) Two-Way ANOVA that Internet purchases motive Cluster and consumer behavior in satisfaction there was no significant difference; loyalty shows a difference.
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Yen-Ju, Lo, and 駱彥汝. "The Relationship between Purchase Intention and Purchase Behavior on an attribution view." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/19547581409307712393.
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Huang, Ying-Chi, and 黃盈綺. "A Study on the Purchase Motivation and Purchase Intention for Pet Insurance." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/10036493322587538911.
Full textAbstract:
碩士國立勤益科技大學
企業管理系
102
The pet insurance is becoming more and more popular for pet owners, because more and more people view pet as one of their family members. This paper investigates the relationships between purchase motivation, service quality, purchase involvement, purchase attitude, and purchase intention for pet insurance through a questionnaire format. Results of this study show that purchase motivation has a significantly positive effect on service quality, purchase involvement, and purchase attitude. Moreover, both purchase involvement and purchase attitude have a significantly positive impact on purchase intention, and purchase involvement also has a significant impact on purchase attitude. However, service quality does not have a significant impact on purchase intention.
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Wang, Chi-Feng, and 王基峰. "The Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hufnm7.
Full textAbstract:
碩士臺北市立大學
運動教育研究所碩士在職專班
105
With the prevalence of sporty activities worldwide, the athletics and leisure industry benefiting the global economy acts a prominent role in the twenty-one century; therefore, the sport lottery becomes an effective way of releasing the pressure and pleasuring the living of Taiwanese people. This study hope to find out the relationship among purchase motivation, the degrees of involvement and purchase behavior of the Taiwan sport lottery customers, and aim at the three research purposes as follows. (1) Understanding the purchase motivation, the degrees of involvement and purchase behavior of Taiwan sport lottery customers in terms of different demographics. (2) Analyzing the purchase behaviors in terms of different degree of motivation and involvement. (3) Finding out the correlation of purchase motivation and the degrees of involvement.The findings demonstrate that the samples who are male, married, elder, and monthly wage higher than 7 thousands have stronger purchase motivation. The customers who are male, single, and aged between 35 and 39 have higher involvement. The males also have higher purchase frequencies and amounts than female, and have longer decision making period. Besides, the people who are single have longer contact phases of sport lottery, put more passion on baseball game, and have the characteristic of high purchase frequencies and amounts than married. The new players whose contact periods of sport lottery lower than 2 years equip with higher involvements, and prefer to buy sport lottery through internet or mobile. High involvement customers whose decision making are easily influenced by peers love to bet on baseball and basketball, and have the characteristic of high purchase frequencies and amounts. Finally, the outcomes of regression illustrate that the “information gathering” and the ”risk perception” are two main factors which influenced the degrees of purchase motivation among Taiwan sport lottery customers.
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Chen, Jhih-Wei, and 陳志瑋. "A study of badminton consumers’ purchase motivation, perceived risk, and purchase intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmu52t.
Full textAbstract:
碩士臺北市立大學
體育學系體育教學碩士學位班
106
The purpose of this study was to investigate the current situation and differences among purchase motivation, perceived risk, and purchase intention of badminton racket users in order to understand the relationship and path between each factor. This research uses the questionnaire survey method, to the Taipei City Public Private school gymnasium, the National Sports Center and the folk toll Badminton Stadium, is engaged in the badminton movement and the age above 20 years old the badminton racket consumer as the research object, the research result is as follows: 1. Among the three factors in purchase motivation, “badminton characteristics” is the most important, followed by “ uplifting skills” and finally “information incentives”. 2. Among the three factors in perceived risk, “financial risk” is the most important, followed by “psychological risk” and “functional risk”. 3. Among the two factors of purchase intention facet, “willing to buy” is the most important, followed by “recommend others”. 4. There are differences in the purchase motivation, perceived risk, and purchase intention of badminton racket consumers with different demographic variables. 5. There was a negative correlation between “purchase motivation” and “perceived risk”; there was a positive correlation between “ purchase motivation” and “ purchase intention” ; and there was a negative correlation between “perceived risk” and “purchase intention”. 6. “Purchase motivation” has a positive effect on “purchase intention”; “purchase motivation” has a negative effect on “perceived risk”; “perceived risk” has a negative effect on “purchase intention”; and “purchase intention” can have an indirect effect on “purchase intention” through “perceived risk”.
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Massey, M. "Unpacking consumer purchase of organic food : how consumers perceive organic food and what factors drive their purchases." Thesis, 2019. https://eprints.utas.edu.au/34043/1/Massey_whole_thesis.pdf.
Full textAbstract:
Growth in the organic food market has led to changes in the way organic food is marketed and purchased. Organic food is now widely available from supermarkets, and consumer interest in organic food has risen steadily over the past two decades. While the literature on the subject provides insights into organic food purchasing behaviour, there is a lack of clarity around the factors that contribute to the formation of consumers’ perceptions and their purchasing decisions. This thesis examines the factors that trigger purchases of organic food, the extent to which consumers understand the meaning of the term ‘organic’, and the product-level factors that affect choice of an organic brand.
To examine the factors that drive the purchase of organic food, three independent but related studies were conducted. First, data were collected from a systematic review of literature that included both qualitative and quantitative methods; then, an experimental study was used to collect data from Australian consumers. This thesis employs the ‘thesis by publications’ format and consists of the following papers. Paper One, ‘Lost in translation: distinctions in policymakers’ definitions and consumers’ understanding of “organic”’, is under review for the International Journal of Consumer Studies. In order to gain empirical clarity around the level of consumer knowledge about organic food, this study examined the extent to which consumer interpretation of the term ‘organic’ matches the definition as specified in organic certification standards. Drawing on data from previous academic studies exploring the consumer definition of ‘organic’ and regulatory definitions from intergovernmental, national, and industry levels, the findings provide insights about the gaps in consumer understanding of the term ‘organic’. Further, this study shows the extent to which consumers’ interpretations both overlap and differ from the policy-intended definitions of ‘organic’. Although there is a modest overlap in consumers’ and policymakers’ interpretations of the term in areas concerning health and the environment, there are considerable gaps in consumers’ understanding of production practices that are discernible to policymakers only, and not to the general public.
Paper Two, ‘A meta-analytic study of the factors driving the purchase of organic food’, has been published in Appetite. To facilitate empirical clarity around the prevailing factors contributing to the purchase of organic food, this study systematically aggregated and analysed the comparative importance of factors identified in the literature as influencing the purchase of organic food. Drawing on previous studies from the last 25 years, the findings show a list of factors that drive purchasing, including consumers’ positive attitudes to organic food, ranked in order of their importance to consumers. This study contributes to the literature by advancing the application of the theory of reasoned action, which indicates that consumer attitudes towards a behaviour are important predictors of behavioural intention. Furthermore, utilising the concepts of information economics theory, the findings of this study demonstrate the higher importance of the credence attributes of organic food—that is, the perceived benefits of organic over conventionally produced food—over the search and experience attributes that consumers use to evaluate a product prior to and after consumption.
Paper Three, ‘What drives consumers’ choice of branded organic food products in retail stores?’, is being prepared for submission to the Journal of Retailing. Through the lens of cue utilisation theory, this study examines the relationship between organic product attributes and the purchase of organic brands. Drawing on data from a discrete choice experiment among Australian consumers, the findings bring attention to product attributes that increase the probability of consumers choosing organic brands. The findings show that consumers’ choice of organic brands is most influenced by the local origin of the product.
Overall, this thesis contributes to the literature by examining specific factors related to consumers’ choice of organic food products and brands. Using the theory of reasoned action, information economics theory, and cue utilisation theory, the findings of this thesis enrich the literature and support the contention that consumers’ positive attitudes towards organic food are an important predictor of purchase behaviour. From a practical perspective, the contributions are three-fold. First, through the identification of gaps in communication regarding the essence of the term ‘organic’, this thesis indicates areas for improvement in communication and alignment of vocabularies that may aid effective market functioning. Second, the categorisation and evaluation of the comparative importance of factors driving the purchase of organic food can help retailers shape the advertising claims of organic food and has broader applications in developing a marketing strategy for organic food. Third, identifying the relative importance of product attributes for consumers can help marketers understand consumer purchase behaviour regarding organic brands and assist with the design of retailer brand strategies. Overall, the findings have significant implications for retailers of organic food by assisting them in identifying factors that stimulate the purchase of organic food.
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Lee, Mei Ling, and 李美玲. "The effects of relationship quaility and cognition of green product on purchase intention－Green purchase attitude as a mediator on purchase intention-green purchase attitude as a medistorThe effects of relationship quaility and conginition of green product on purchase intention-green purchase attitude as a medistor." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19112899965241102819.
Full textAbstract:
碩士國立高雄應用科技大學
高階經營管理研究所碩士在職專班
100
To face 21st century, environmental protection consciousness on the rise, enterprises combine green environmental protection with marketing strategy to strengthen market competition advantage will have a positive impact on operating performance. Thus, promoting green purchase is the driving force behind the production of green products. Green consumption and green production are the ideal optimal ways to achieve "environmental protection and economic development are mutually supportive coexistence and common prosperity". It makes enterprises and environmental protection a win-win situation in the new market. Therefore, this study attempts to construct the relationship quality and cognition of green product as the antecedent variables, and to explore their influences on purchase intention, using green purchase attitude as a mediator. The enterprises in Taiwan that have purchased the office machine are the investigation of samples, and the procurement officers or executive officers of the company are the research participants. The personnel questionnaire approach was launched and a total of 265 valid questionnaires were received. The research results show that relationship quality and cognition of green product have a significant effect on purchase intention. Green purchase attitude mediated the effects of cognition of green product and relationship quality on purchase intention of green product. Therefore, suppliers or producers who want to increase the intensity of green product’s purchase intention can indirectly effect through green purchasing attitudes, the effect will be more obvious. Our findings provide the following recommendations. First, strengthen customer’s acceptance and understanding of green products. Second, enterprises or manufacturers should expand means of green marketing to pursuit green products. Third, governments and enterprises should strengthen the exchange of information. Fourth, the establishment of a high relationship quality will increase customer satisfaction and loyalty, improve the green consumption. Results of this study will provide references to green industry development strategy and management of marketing decision study.
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CHEN, KUAN-WEI, and 陳冠瑋. "Numbers and Purchase Intentions." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/61876656158037032505.
Full textAbstract:
碩士大葉大學
企業管理學系碩士班
104
In the past, have many study discussion about Influence of Purchase. But, infiuence of the relationship between number and unit are not analysis. This study try to find why the number influence the purchase behavior, because currect analysis the influence of number is very important to successful sales. Different numbers can influence the customer final choice of one or more commodity. From the literature and results, we can know the customer only note the number and forget the unit. The customer can note the variety of the unit and influence the select.
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Lin, Bih-Ru, and 林碧茹. "purchase of service contract." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/39778858291768763869.
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Chang, Chih-Bin, and 張志彬. "Purchase Decision under Risky Situation – A Study to Component Purchase in Electronic Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/au2wmg.
Full textAbstract:
碩士東吳大學
企業管理學系
96
It’s typical nowadays for electronic manufacturers to purchase main components and get relevant technical support from the suppliers. Under fast moving industry environment, such business model is essential to secure success and competitiveness of the manufacturers. We argue, the past experience on components, such as sunk cost and performance, will influence the purchase decision behavior later. We intend to identify the paradox between such influence and manufacturer’s goal about continuous technology upgrade. This research collects data by 6 scenario questionnaires which include sunk cost and performance variables. We survey with product planning, research and development, and purchasing staffs who involve in component purchase decision in target companies. For data analysis, we apply analysis of covariance for factorial designs as a tool to analyze how variables affect switch scale. One of the research findings is manufacturer’s tendency of staying with current component supplier, when sunk cost is invested and the performance stays at loss level. We argue this might conflict with product upgrade target. Meanwhile, we find the higher the sunk cost is invested, the less the switch behavioral tendency is. We argue this behavior may lead manufacturer to a bet on current supplier and even to a bet on future direction. This study probes organizational purchase decision behavior on basis of behavioral theories, and eventually raises some managerial implications. We hope our findings help to explain component purchase behavior of electronic manufacturers, as well as help manufacturers to consider a better purchase decision quality.
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HSU, CIPHER, and 許智偉. "Additional Purchase on Consumer Purchase Behavior in Chain Drugstore:An Application of Conjoint Analysis." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/asf9h9.
Full textAbstract:
碩士德明財經科技大學
資訊管理系
105
In Taiwan, drug stores are second an important than convenience stores. That means they are facing stiff competition in the industry, Additional purchase in the "over-the-counter" is their most popular promotional strategy, as it can be cleared at the last minute directly stimulate the consumer's willingness to buy in order to create a higher amount of consumption and thus for enterprises to achieve greater profits. Therefore, this study explores consumers' purchasing preferences for additional purchase products by means of conjoint analysis, and then constructs a combined marketing strategy based on eight kinds of product marketing strategies and 254 effective questionnaires. (47.072%), followed by brand awareness, purchase price and added value. In terms of overall utility, the preferred purchase preference mix for consumers are "49 NTD", "access brand", "daily grocery" and "coupon code". In the brick-and-mortar stores, we often hear the service staff asked would you like to take the second will have a greater discount. And into the virtual online shopping for several years to rise, will also increase in the main goods below the preferential price consumers to buy with products, the way to buy goods promotion is a virtual or brick-and-mortar stores access is very an important to one of the promotional activities. This study uses conjoint analysis to identify preferences that consumers consider when buying and purchasing goods, and how different consumer characteristics affect preferences when they choose to purchase. Consumers to sort their preferences, the final joint analysis of the simulation program can be obtained by the consumer to add the importance of the attributes of the purchase of weight, with the level of the composition between the utility value, and then create the ideas of consumers the best additional purchase products attribute combinations, and expect the results of this study, for follow-up research and help enterprises in the product marketing strategy reference.
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Hsieh, You-chung, and 謝允忠. "A Study for Purchase Decisions and Purchase Intention of Consumers for Automobile Insurance." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/75907849486826255153.
Full textAbstract:
碩士逢甲大學
保險所
94
The trend of declining appears on the automobile insurance market in Taiwan during the decade in the past (deducts the compulsory automobile liability insurance market). It is imply that consumers tend to slump in demand to utilize automobile insurance goods for risk management. So this study will view from consumer to probe into between the purchase decisions and purchase intention of consumers for automobile insurance. Frist, this study used the demographic variables and the characteristics of automobile uses to understanding what variables would be significantly influenced to purchase intention of consumers for automobile insurance. Second, this research took a separates of basis by the difference of views of attitude for consumer''s cognition of insurance, consumers are segmented into two groups of “risk aversion” and “self-protection” to understanding what difference of purchase decisions and purchase intention for two groups of consumers. The conclusion is： The frist stage, the consumers of the education degree is in the above one of high school duty and the job of financial/insurance industry, service business, business of self-operation, one has higher degree income or the person whom driving experience has 10~15 years that have significantly willingness to purchase consumers for automobile insurance. The second stage, the consumers of “risk aversion” have significantly willingness to purchase consumers for automobile insurance and they have more purchased motive to automobile insurance for protect one/other-self life safety and the risk that the automobile collides or stolen and the aspect of purchasing evaluation factors, this group of consumers would pay more attention to the surface of company''s reputation and the surface of quality of service. The consumers of “self-protection” would be significantly influenced by policy price and in aspect of purchasing evaluation factors and this group of consumers would pay more attention to the surface of policy association/policy price and the surface of quality of service. The consumers of “self-protection” are more often research automobile policy message than one of “risk aversion”. However, those two groups of consumers don’t have difference opinion of purchase channel, purchase budget and purchase situation. The research find that those two groups of consumers both consider that the price of policy is too expensive, demand had decreased by the depreciation of vehicle progressively, worrying about the dropping between policy contract and expect cognitive and don’t familiar with automobile insurance was the main factors result for consumers wouldn’t have intention to purchase automobile insurance. In addition, the consumers of “risk aversion” also consider that owning other insurance coverage and having distrusts to the insurance company are others main factors result for them-self wouldn’t have intention to purchase automobile insurance. The consumers of “self-protection” think that the frequency of utilization of his/her own vehicle lacks the slump in demand caused and don’t clear which kinds of automobile insurance could accord with their needs are others main factors result for them-self wouldn’t have intention to purchase automobile insurance.
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Chen, Hsiang-Ning, and 陳香甯. "The Relationship of Purchase Information Source and Purchase Behavior of Whitening Toiletry Consumers." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/55340253484997385947.
Full textAbstract:
碩士國立臺北大學
企業管理學系
91
As the significant demanding growth of whitening toiletry, whitening toiletry has become the most important part of cosmetics industry. This research will examine the relationship between the purchase information source and purchase behavior of whitening toiletry buyers, attempt to deeply understand the whitening toiletry market and find out some purchasing styles and critical factors. These critical factors include purchase information source, purchase behavior and other fundamental variables. Both structured interviews and questionnaires will be used to gather empirical evidence concerning the whitening toiletry using practices.806 questionnaires have been completed. According to E-K-B theory of consumer behavior, the research will set up a study structure, and a variety of statistical analysis techniques will be used, such as percentage, frequency distribution, mean, standard deviation, T-test, one-way ANOVA, Chi-square, and quick cluster etc. These methods referred above derive from SPSS for Windows, and will be used to test the hypothesis derived from the research framework. The findings of this research are as follows：Different purchase information source of whitening toiletry consumers will have significant difference on their purchase behavior. Different buying consider factors and other fundamental variable of whitening toiletry buyers will also have significant influences on their purchase information source gathering and their choice in different retails. According to above research findings, the researcher suggests the whitening toiletry sellers should promote their products at different retails on consumer bases, including their purchase information gathering source, buying consider factors and other fundamental physical variables.
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HU, CHIA-YI, and 胡佳益. "The Effects of Facebook Live Streaming on Purchase Intention through Internet Purchase Agents." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vx745p.
Full textAbstract:
碩士國立高雄大學
亞太工商管理學系碩士班
106
In the era of Internet and mobile Internet access, social media has followed this wave of development.Either big enterprise or small and medium enterprise are not only remaining the promotion of the traditional marketing channel, but begin to explore the program on the social media users.The Internet users in Taiwan use Facebook more, therefore, many enterprises and businesses focused on the social marketing on Facebook. The initial development of the live broadcast was basically streamers use online streaming to broadcast practical live games. These live broadcasts frequently used Twitch and Youtube to broadcast their own live games. Meanwhile, they’re also conducting “Commercial Game Promotion." When Facebook finally made the live open to the public, both enterprises and businesses start trying using it to create a brand-new way of marketing. This research interviewed three operators who are doing the international purchasing after receiving orders on Facebook. After doing the live marketing, we carried out the impact of the customers’ purchase intention, such as live period, numbers of watching, live discussion on viral, and promotion.
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Jan, Hsieh Pei, and 謝焙然. "A Study on Purchase Considerations in Digital CameraA Study on Purchase Considerations in Digital CameraA Study on Purchase Considerations in Digital Camera." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94722028157321989429.
Full textAbstract:
碩士大葉大學
設計研究所碩士在職專班
97
In recent years, under the fast development in Taiwan’s market for digital cameras, how to design a digital camera that meets the customer’s real need is the issue which all manufacturers for digital camera emphasize on. The study is founded on the predecessors’ studies to investigate and understand the customers’ expectation and need in digital camera through the customers’ points of view. The study adopts the Likert scale, a common analysis applied to investigate the various factors, future developing functions, and camera styles and image that have influence over consumer purchases. The subjects of investigation consisted of a general public of age 18 and above. A statistical analysis through questionnaire survey was conducted to recover a total of 150 effective questionnaires and the survey result was finally analyzed using SPSS to draw the conclusion. We discovered from the analytical study of questionnaire survey, that the durability of battery, anti-shake and warranty period were the top three priorities taken into consideration for purchasing cameras in this survey. The study discovered that there was not a significant difference on the importance assessment of camera functions between the male and female; with respect to identity assessment for the functions and characteristics of digital camera, simple settings, waterproof, in addition to thin and short were the top three identity projects for this survey; with respect to survey on camera style and image, there was no significant difference between the digital camera types which the male and female prefer, while the most favorite camera types were the ones with compact and fashionable style and image.
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"Joint control of emissions permit purchase and production in presence of fixed purchase costs." 2012. http://library.cuhk.edu.hk/record=b5549534.
Full textAbstract:
碳排放权和其他生产投入类似，是很像大宗商品投入的生产要素。然而，参与碳交易的公司只需要在某个时间，比如一年的结尾实现碳排放权限的减量。碳排放的另一个重要特点是不可忽略的固定交易成本。本文试图揭示参与碳交易的企业应该如何优化协调其生产以及碳排放权的采购决策，以尽量减少其在长期成本。在每个阶段，该公司基于已有的排放权，波动的市场价格和库存水平决定其排放权的购买数量和生产量。我们给出了最优的联合决策结构特征: 最优排放权采购欢是状态依赖型的(s，S)型决策。生产决策基本上是状态依赖型的基库守存决策。分解的启发式计算被发现是有效的计算研究。我们解决方法是定义一类具有一类性质的二维的函数，在一个维度上定义类似K-凸函数的性质，并在另一个维度上定义类似凸函数的性质。The trading of emissions permits, as an effective market-based approach for emissions control, is becoming widespread over the world. Similar to any other production input, the emissions permit is a factor of production much like commodity inputs. However, a firm participating in emissions trading has only to balance its permits at the end of a time horizon, say one year. Another key feature of permit trading is the existence of non-negligible, fixed, transaction costs. This paper attempts to shed light on how such a firm should optimally coordinate its production and permit purchasing decisions in order to minimize its total cost in the long run. In each period, the firm has to decide on its permit purchase quantities and production levels based on its on-hand permit and inventory levels as well as the market-prevalent permit price. The latter evolves as a Markov process and the firm also faces random demand. We characterize the optimal joint policy structure: an optimal purchase policy is of the state-dependent (s, S) type and an optimal production decision nearly follows a state-dependent base-stock form. A heuristic based on decomposition is found to be effective from computational studies. Our enabling technique is the identification of a class of two-dimensional functions that in one dimension it looks like K-convex and in another it is similar to convex.
Detailed summary in vernacular field only.
Yuan, Quan.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2012.
Includes bibliographical references (leaves 74-84).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstract also in Chinese.
Abstract --- p.i
Abstract in Chinese --- p.ii
Acknowledgements --- p.iii
Contents --- p.vi
List of Tables --- p.viii
List of Figures --- p.ix
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Motivation --- p.1
Chapter 1.2 --- Purpose of the Work --- p.3
Chapter 1.3 --- Structure of the Work --- p.4
Chapter 2 --- Literature Review --- p.6
Chapter 3 --- Formulations --- p.10
Chapter 4 --- A New Class of K-convex Functions --- p.13
Chapter 4.1 --- A Class of K-Convex Functions --- p.13
Chapter 4.1 --- Convex Functions --- p.13
Chapter 4.1.2 --- K-convex Functions in R¹ or Z¹ --- p.15
Chapter 4.1.3 --- K-convex Functions in R[superscript n] or Z[superscript n] --- p.18
Chapter 4.1.4 --- C²(K) Functions --- p.19
Chapter 4.2 --- Z¹ Policies --- p.24
Chapter 4.3 --- Appendix of Chapter 4 --- p.27
Chapter 5 --- Optimal Policy --- p.43
Chapter 5.1 --- A Transformation --- p.43
Chapter 5.2 --- Policy Characterization --- p.44
Chapter 5.3 --- Appendix of Chapter 5 --- p.48
Chapter 6 --- Heuristic and Lower Bound --- p.57
Chapter 7 --- Numerical Study --- p.61
Chapter 7.1 --- Parameter Setups --- p.61
Chapter 7.2 --- Non-monotone Trends in Optimal Policy --- p.63
Chapter 7.3 --- Heuristic Performance --- p.65
Chapter 8 --- Concluding Remarks --- p.72
Bibliography --- p.74
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Hsu, Yu-Hsien, and 許郁舷. "The Effect of Conformity on Purchase Intention and Purchase Decision for Energy Conservation Product." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/v774s9.
Full textAbstract:
碩士國立宜蘭大學
應用經濟與管理學系應用經濟學碩士班
102
Environmental issues of global warming and ecological destruction, has always received great attention around the world. Taiwan for nearly a decade by the oil price fluctuations, the average electricity price rose substantially in 2007-2013. Also due to the increase of greenhouse gases led to the Earth's overburdened and climate anomalies, so people should pay more attention to environmental protection and energy conservation. Accordingly, how to encourage people to improve intent purchase energy-efficient products will become a major challenge, which is also the focus of research attention. Reference to domestic and foreign research on that has not been used in studies on the conformity with Energy Label products to buy. Therefore, the study combined conformity applying consumer conformity, creating an important purchase and situational effects of the formation of purchase, which is the part of consumers to influence another part to facilitate transactions through a conformity; with reference to the field of marketing conformity model from "conformity" to "purchase intention" and "purchase decision" constructed by the relational model. The issues were discussed by "high-priced" and "low- priced" of the product. The results show that： the decision to "high-priced" and "low-priced" energy label products represented the highest votes "high-priced" products are energy-saving air-conditioning; "low-priced" products are energy-saving fan. And accordingly the results for subsequent analysis. Secondly, the indicators of the relational model are shown as well with moderate and explanatory power; For "high-priced" and "low-priced" products, "conformity" to "purchase intention" and "purchase decision" path, all have a significant positive impact ; "purchase intention" to "purchase decision" path, also has a significant positive impact; but in the high-priced model of "conformity" to "purchase decision" on the path, with no significant impact. From the study results, consumers in the purchase of energy-saving air-conditioners or fans, really influenced by the conformity; therefore, if by the gathered masses rendering the concept of energy conservation to other consumers will be able to effective promotion of energy conservation product, but also can improve consumers to buy energy conservation products intentions and decision-making.