Journal articles on the topic 'Purchase Behaviour at Airport'
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Han, Heesup, Myong Jae Lee, and Wansoo Kim. "Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports." International Journal of Contemporary Hospitality Management 30, no. 10 (October 8, 2018): 3059–82. http://dx.doi.org/10.1108/ijchm-09-2017-0563.
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Purpose This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined. Design/methodology/approach Quantitative data collection including a survey was used. A structural equation modeling was used for data analysis. Findings The results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified. Practical implications Findings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport. Originality/value Non-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.
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Wei, Wei, and Wang Cheng. "Design of Air Passenger Travel Choice Intention Prediction System Based on Deep Learning." Scientific Programming 2022 (March 11, 2022): 1–8. http://dx.doi.org/10.1155/2022/7340552.
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Under the Beijing-Tianjin regional comprehensive transportation system, the flow of air passengers between multiple airports in the region is more frequent. The fundamental reason for the flow of air passengers is that there are differences in the level of service quality provided by airports and airlines in the region. Passengers’ choice intention is the consumption and purchase decision of passengers on aviation services. By constructing a Logit model, this paper analyzes the degree of influence on the travel choice intention of air passengers in the Beijing-Tianjin region from five aspects: individual passenger demographic characteristics, travel purpose, ground transportation characteristics, airport operation capacity, and airport soft power. Passengers can effectively predict the choice of air travel mode in the Beijing-Tianjin region. The results show that Beijing Capital Airport is favored by business travelers; Beijing Daxing International Airport is favored by travelers because of its fast security check-through speed; for Tianjin Binhai International Airport, the convenience of getting in and out of the airport by car and the speed of airport security check-through are two significant factors. Indicators do not affect the selection of airports; reasonable follow-up arrangements when airport flights are delayed are the only significant but negatively correlated factor; the research design results provide new ideas for the analysis of passenger travel mode selection behavior in multiple airport areas, enriching the data-driven research on transportation choices.
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Han, Heesup, Wei Quan, Eloy Gil-Cordero, Juan-Pedro Cabrera-Sánchez, and Jongsik Yu. "Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase." Sustainability 13, no. 2 (January 9, 2021): 590. http://dx.doi.org/10.3390/su13020590.
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Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.
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Han, Heesup, Wei Quan, Eloy Gil-Cordero, Juan-Pedro Cabrera Sánchez, and Jongsik Yu. "Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase." Sustainability 13, no. 2 (January 9, 2021): 590. http://dx.doi.org/10.3390/su13020590.
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Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.
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Song, Jina. "Effect of Ethical Consumption Behavior of Korea Airport Users On Perception of Fair Tourism and Purchase Intentions." Korea International Trade Research Institute 17, no. 2 (April 30, 2021): 469–88. http://dx.doi.org/10.16980/jitc.17.2.202104.469.
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Reshidi, Dr Sc Nail, MSc Saranda Kajtazi, and MSc Lorik Abdullahu. "Passenger Perception towards E-ticketing Services, Airline Industry." ILIRIA International Review 4, no. 2 (February 8, 2016): 45. http://dx.doi.org/10.21113/iir.v4i2.31.
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This paper aims to identify the critical dominant incidents and key instigators that influence on usage or lack of usage of e-ticketing by Kosovo Air Passengers.The research at hand utilizes the Grounded Theory of Barney Glaser and Anselm Strauss, and the Critical Incident Technique in order to identify the factors that influence on the (diss) satisfaction of the travellers in using e-ticketing. For the purpose of this paper, the empirical data were gathered through interviews by using open ended questions. Among 93 interviews with the random selected passengers, 13 interviews were deemed as invalid.The empirical results highlighted the need for raising the consciousness regarding the efficacy and the advantages of eticketing. On the other hand, many other passengers cannot conceive the possibility of travelling without use of e-ticketing, given that in the past they spent much time in finding the right agent, desired destination, purchase difficulties in making reservation, confirmation, changes, or they had to carry large amounts of cash money to buy tickets which raised insecurity concerns.Research is limited only to the description of critical incidents that occurred in Prishtina International Airport. Majority of the respondents were highly-educated with high income status. These characteristics create a bias and constrain our ability to extrapolate from the findings. Nevertheless, the study serves as a point for more in-depth analysis and discussion on e-ticketing behaviour in Airline industry.
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Dalimunthe, Femmy Indriany. "Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City." Society 9, no. 1 (May 25, 2021): 54–71. http://dx.doi.org/10.33019/society.v9i1.299.
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A brand is a fundamental part of the marketing strategy in influencing purchase interest. A person’s buying ability will influence a customer to choose the product they want. In addition, higher competitiveness among hotels will create more awareness to maintain customer satisfaction and turn it into customer loyalty as the main target of their marketing. In connection with achieving customer loyalty, hotels must study the factors influencing customers to become loyal or switch from the hotel brand. A brand can be measured through brand equity which consists of a set of assets and liabilities of the Brand associated with the name and symbol of the Brand that can be given to consumers. Important and measurable components in forming brand equity include brand awareness, brand association, perceived quality, and brand loyalty. This study examines the variables that make the difference between loyalists and customers who switch hotel brands. The data used were taken from 42 respondents spread across the International Departure Terminal of Kualanamu Airport. The research method used is descriptive with a quantitative approach. The data were analyzed using the discriminant analysis method through the SPSS 12.0 program. And other limitations for this research are 5-Star Hotels and Chain International in Medan. Discriminant analysis shows that one factor requiring search variation distinguishes between brand loyalists and brand switchers. The Brand switching matrices show that all hotels serving consumers in Medan have low customer loyalty. The ratio between brand loyalists and brand switchers was 1:9, which means that only one person is loyal to one brand out of 10 consumers of accommodation services. The rest are types of consumers who like to switch to other brands.
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Fany Syarifaiz Prasetyo, Rio, and Rahimudin Rahimudin. "Pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang Penumpang Lion Air Bandar Udara Yogyakarta International Airport." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 2 (September 6, 2022): 548–56. http://dx.doi.org/10.47467/reslaj.v5i2.1778.
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This Study aims to analyze how service quality affect repurchase interest of the customers Lion Air Airlines in Yogyakarta International Airport. The Population of this research is customers who already repurchase more than twice of Lion Air Airlines in Yogyakarta International Airport. The Sample is 60 respondents. The Data of this Study were collected with online questionnaires distributed to the respondents. The Result of this study concluded that quality service does have an affected on re-purchasing interest, and included how much affect quality service on re-purchase interest.
Keywords: Service Quality, Re-Purchase Interest, Lion Air, Yogyakarta International Airport
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Prasetyo, Rio Fany Syarifaiz, and Rahimudin Rahimudin. "Pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang Penumpang Lion Air Bandar Udara Yogyakarta International Airport." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (September 25, 2022): 741–49. http://dx.doi.org/10.47467/reslaj.v5i3.1777.
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This Study aims to analyze how service quality affect repurchase interest of the customers Lion Air Airlines in Yogyakarta International Airport. The Population of this research is customers who already repurchase more than twice of Lion Air Airlines in Yogyakarta International Airport. The Sample is 60 respondents. The Data of this Study were collected with online questionnaires distributed to the respondents. The Result of this study concluded that quality service does have an affected on re-purchasing interest, and included how much affect quality service on re-purchase interest.
Keywords: Service Quality, Re-Purchase Interest, Lion Air, Yogyakarta International Airport
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Putra, Muhamad Septian Rangga, and Sri Hartono. "The Influence of Price, Brand Image, and Time Pressure against Purchase Decision and Customer Satisfaction (Case Study on Terminal 3 Departure's Passenger at Soekarno-Hatta International Airport)." Volume 5 - 2020, Issue 8 - August 5, no. 8 (September 9, 2020): 1269–75. http://dx.doi.org/10.38124/ijisrt20aug673.
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These research aims to discovered the influence from price, brand image, time pressure towards purchase decisions and its impact on customer satisfaction to passengers at Terminal 3 Departure Soekarno-Hatta International Airport . This research typed used explanative research which aims to analyze the relationships between one variable to another. The exogenous variables in this research were price, brand image, and time pressure, the endogenous variable as mediated in this research was purchase decision, while the endogenous variable was customer satisfaction. Research population were passengers who passed through terminal 3 departure at Soekarno-Hatta International Airport with sample size of 120 respondents. Data analysis technique in this research used Structural Equation Modeling (SEM) with assist from Linear Structural Relations (Lisrel) program version 9.2. The results had showed that 1) price had positive and significant impact towards purchase decisions, 2) Brand image had positive and significant influence on purchase decisions, 3) time pressure had positive and significant impact to purchase decisions, 4) purchase decisions had positive and significant affect to Customer Satisfaction.
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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.
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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.
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Antwi, Collins Opoku, Jun Ren, Wenyu Zhang, Wilberforce Owusu-Ansah, Michael Osei Aboagye, Emmanuel Affum-Osei, and Richard Adu Agyapong. "“I Am Here to Fly, but Better Get the Environment Right!” Passenger Response to Airport Servicescape." Sustainability 14, no. 16 (August 15, 2022): 10114. http://dx.doi.org/10.3390/su141610114.
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This study deploys environmental and positive psychology models to develop and test the influence of substantive and communicative staging of airport servicescape (i.e., SSoS and CSoS) on passengers’ emotional and subsequent behavioral responses. Furthermore, we examined the extent to which the strength of these associations is contingent upon passengers’ travel frequency (passengers’ familiarity with airport facilities and processes). The study’s sample (n = 387) was drawn from passengers departing from Shanghai Hongqiao International Airport (SHA). The results indicate that airport servicescape robustly engenders passengers’ positive emotion and satisfaction (with SSoS having more potent effects), facilitating intentions to repurchase, recommend, pay more, and partly, spend more. The interaction effects demonstrate that while pleasant CSoS induces higher satisfaction in frequent flyers, pleasing SSoS generates higher satisfaction in infrequent flyers. In addition, positive emotion appears more vital in predicting infrequent passengers’ behavioral intentions to repeat purchase, recommend, and pay more. Passenger satisfaction seems relevant for different passengers regarding their familiarity levels depending on the kind of behavioral response under consideration. Thus, satisfied frequent travelers are more inclined to repeat purchase and pay more; however, satisfied infrequent travelers are more likely to recommend and spend more at airport terminals. The summary, interpretation, and implication of the results conclude the study.
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Humphreys, Ian, and Stephen Ison. "Changing airport employee travel behaviour: the role of airport surface access strategies." Transport Policy 12, no. 1 (January 2005): 1–9. http://dx.doi.org/10.1016/j.tranpol.2004.07.002.
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Mustaman, Sutrisno, Fahira F, and Nirmalawati. "ANALYSIS OF FACTORS THAT AFFECT TO INFRASTRUCTURE IMPROVEMENT OF SYUKURAN AMINUDDIN AMIR AIRPORT IN BANGGAI DISTRICT." PADURAKSA: Jurnal Teknik Sipil Universitas Warmadewa 9, no. 2 (October 24, 2020): 161–71. http://dx.doi.org/10.22225/pd.9.2.1856.161-171.
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The airport is one of the important infrastructures in the air transportation field that functions to provide aircraft flight services so that there is a need for compatibility between the fleet and its infrastructure, in this case improving the infrastructure of Syukuranan Aminuddin Amir (SAA) Airport. The aim of this study is to analyze the factors that influence the improvement of the infrastructure of SAA Airport. The location of the study was conducted at the SAA Airport, Banggai Regency, Central Sulawesi Province. Data collection was carried out by distributing questionnaires to 120 respondent passengers on airplanes who use the SAA airport. Data analysis using factor analysis methods. The analysis result shows there are 11 factors that affect infrastructure improvement of SAA Airport is socio-economic, airport service quality, operator service quality, flight traffic demand, air transport service demand, air transportation mode selection, airport departure facility (waiting room) and airplane ticket purchase decisions, parking area and waiting room, flight schedule and potential regional commodity yields, service and process baggage handling, and transportation accessibility to the airport.
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Mishra, Amit. "IMPULSE PURCHASE BEHAVIOUR: A REVIEW." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 7 (September 30, 2015): 2333–42. http://dx.doi.org/10.24297/ijmit.v10i7.599.
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For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.
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Aseri, Mosa, and Zaid Ahmad Ansari. "Purchase Behaviour of Green Footwear in Saudi Arabia Using Theory of Planned Behaviour." Sustainability 15, no. 6 (March 13, 2023): 5045. http://dx.doi.org/10.3390/su15065045.
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The study aimed to discover the factors influencing the purchase intention and purchase behaviour of customers for green footwear in the context of Saudi Arabia. The study used the theory of planned behaviour constructs, which was extended with two more variables, environmental consciousness, and health consciousness. It investigated the influence of health consciousness on green purchase intention and attitudes, as well as the influence of environmental consciousness on attitude, subjective norms, perceived behavioural control, and green purchase intention and behaviour of the customers. The results were drawn from empirical data collected from 419 respondents in Saudi Arabia by administering a structured questionnaire. The research model investigated the relationships among constructs by using a structural equation modelling approach. The results show that environmental consciousness influenced attitude, subjective norms, perceived behavioural control, and green purchase intention and behaviour. On the other hand, health consciousness influenced attitudes but showed no significant relationship with the green purchase intention of the customers. Furthermore, environmental consciousness, perceived behavioural control, attitude, and subjective norms showed a statistically significant relationship with green purchase intention for green footwear; however, perceived behavioural control failed to influence green purchase behaviour. The current study is the first of its kind on green footwear using the theory of planned behaviour. Additionally, this is the first study to be conducted in the context of Saudi Arabia. The originality of the study is reflected in the extension of the theory of planned behaviour model with the two constructs of environmental consciousness and health consciousness.
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Baron, Steve, and Karen Wass. "Towards an understanding of airport shopping behaviour." International Review of Retail, Distribution and Consumer Research 6, no. 3 (July 1996): 301–22. http://dx.doi.org/10.1080/09593969600000026.
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Rivera, Enjellica, and Desiana Rachmawati. "The Effect of Advertising and Brand Image on the Buying Interest of Lion Air Airline Passengers at Tjilik Riwut Airport, Palangka Raya, Central Kalimantan." JETISH: Journal of Education Technology Information Social Sciences and Health 2, no. 2 (September 1, 2023): 1364–72. http://dx.doi.org/10.57235/jetish.v2i2.858.
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Having a strong brand image is a must for every company because corporate image is the most valuable asset. A strong brand image can develop a corporate image by carrying the company name. A positive brand image will create a good impression on the minds of passengers in consuming a brand. One impressed form of a brand image is PT. Sea lion. Knowing the partial effect of advertising on the buying interest of Lion Air airline passengers at Tjilik Riwut Palangka Raya Airport. Knowing the effect of brand image partially on the buying interest of Lion Air airline passengers at Tjilik Riwut Palangka Raya Airport. Knowing the influence of advertising and brand image simultaneously on the buying interest of Lion Air airline passengers at Palangka Raya Airport. This research is a quantitative research, data sources used are primary data and secondary data. This research was conducted on 25 February - 10 March 2023 and was carried out at Tjilik Riwut Airport in Palangka Raya, Central Kalimantan. The population in this study were passengers who used Lion Air services through Tjilik Riwut Palangka Raya Airport. The total population in this study is 9,893,130 passengers in 2021. With a research sample of 100 using the simple random sampling technique. Data collection techniques are surveys, literature studies, research instruments. The research instrument test is the validity test and reliability test. Data analysis tests used in this study include: classical assumption test and hypothesis testing, hypothesis testing consists of multiple linear regression tests, T tests, F tests, and tests of the coefficient of determination. Based on the results of the data that has been processed by researchers in this study, it is concluded that H1 is accepted, meaning that there is a significant partial effect between the advertising variable (X1) on purchase intention (Y), H2 being rejected means that there is no influence of brand image variable (X2) on purchase intention ( Y) explains that brand image (X2) has no effect on purchase intention (Y), because if a company or airline only has attractive advertisements (X1) but does not have a good brand image in the eyes of passengers, it will not affect purchase intention (Y). , but if employees are exposed to advertising problems (X1) and brand image (X2) it will only affect purchase intention (Y), the results of the F Test simultaneously the advertising variable (X1) and brand image (X2) do have an influence on buying interest, and advertising and brand image variables have an influence of 0.571 or 57.1% on the buying interest of Lion Air airline passengers
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Fines, Konstantine, Alexei Sharpanskykh, and Matthieu Vert. "Agent-Based Distributed Planning and Coordination for Resilient Airport Surface Movement Operations." Aerospace 7, no. 4 (April 19, 2020): 48. http://dx.doi.org/10.3390/aerospace7040048.
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Airport surface movement operations are complex processes with many types of adverse events which require resilient, safe, and efficient responses. One regularly occurring adverse event is that of runway reconfiguration. Agent-based distributed planning and coordination has shown promising results in controlling operations in complex systems, especially during disturbances. In contrast to the centralised approaches, distributed planning is performed by several agents, which coordinate plans with each other. This research evaluates the contribution of agent-based distributed planning and coordination to the resilience of airport surface movement operations when runway reconfigurations occur. An autonomous Multi-Agent System (MAS) model was created based on the layout and airport surface movement operations of Schiphol Airport in the Netherlands. Within the MAS model, three distributed planning and coordination mechanisms were incorporated, based on the Conflict-Based Search (CBS) Multi-Agent Path Finding (MAPF) algorithm and adaptive highways. MAS simulations were run based on eight days of real-world operational data from Schiphol Airport and the results of the autonomous MAS simulations were compared to the performance of the real-world human operated system. The MAS results show that the distributed planning and coordination mechanisms were effective in contributing to the resilient behaviour of the airport surface movement operations, closely following the real-world behaviour, and sometimes even surpassing it. In particular, the mechanisms were found to contribute to more resilient behaviour than the real-world when considering the taxi time after runway reconfiguration events. Finally, the highway included distributed planning and coordination mechanisms contributed to the most resilient behaviour of the airport surface movement operations.
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Sardesai, Semele Jatin, and Supriyanka Govekar. "An Empirical Study of the Predictors of Green Purchase Behaviour." European Journal of Studies in Management and Business 24 (December 2022): 21–36. http://dx.doi.org/10.32038/mbrq.2022.24.02.
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The world has progressed economically in leaps and bounds but sadly at the cost of our environment. Green Consumer Behaviour has become the need of the hour in recent years with the rapid degradation of the environment. This study focuses on green apparel and aims to examine if there is a relationship between i) Personal Norm and Green Purchase Behaviour, ii) Peer Influence and Green Purchase Behaviour iii) Perceived Benefits and Green Purchase Behaviour and iv) to examine if attitude mediates the relationship between Personal Norm and Green Purchase Behaviour. Value-attitude-behaviour hierarchy theory (VABH) has been used. The method used for analyses is the Structural Equation Modelling (SEM) technique using AMOS 22 software. A sample of 146 consumers was used and the convenience sampling technique was followed. The results show that there is a positive and significant relationship between i) Personal Norm and Green Purchase Behaviour, ii) Peer Influence and Green Purchase Behaviour iii) Perceived Benefits and Green Purchase Behaviour and iv) attitude mediates the relationship between Personal Norm and Green Purchase Behaviour. The findings are valuable to green apparel product manufacturers, policymakers, parents, school management and the community at large.
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Matić Šošić, Matea, and Katija Vojvodić. "THE INFLUENCE OF PURCHASE ATTITUDES AND REVIEWS ON USERS’ PURCHASE INTENTIONS IN SOCIAL MEDIA SETTINGS." DIEM Dubrovnik International Economic Meeting 8, no. 1 (August 2023): 72–82. http://dx.doi.org/10.17818/diem/2023/1.9.
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The rapid growth of social media provides businesses with a new venue for users to make a purchase, as well as the opportunity to post their reviews and comments on products, which can greatly influence the purchase decision process of potential users. The social media platform generates both positive and negative reviews and comments that can influence users' purchase behaviour. In order to gain a deeper understanding of consumer purchase behaviour on social media, the study examines how positive and negative reviews and comments can affect purchase attitudes and pre-purchase behaviour. It also examines how social media users' purchase attitudes contribute to their specific purchase behaviours such as pre-purchase and post-purchase behaviours. The research instrument was a questionnaire, and data were collected through social media platforms using Google forms. Descriptive statistics and Spearman correlation coefficients were used to achieve the objective of this study. The research sample consisted of 162 social media users. The results suggest that there is a positive relationship between purchase attitude and pre-purchase and post-purchase behaviour. The results also suggest that there is a positive relationship between positive and negative reviews and comments, purchase attitude, and pre-purchase behaviour.
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Abeysekera, Indra, Leah Manalang, Raul David, and Bethel Grace Guiao. "Accounting for Environmental Awareness on Green Purchase Intention and Behaviour: Evidence from the Philippines." Sustainability 14, no. 19 (October 2, 2022): 12565. http://dx.doi.org/10.3390/su141912565.
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This study examines the green purchase awareness of Philippine youth consumers and its influence on green purchase intention and, ultimately, their green purchase behaviour. The study used the theory of planned behaviour as a conceptual framework. The research used an online five-point Likert scale questionnaire and gathered data from accounting and business students in the Philippines; data were collected from 923 usable respondents and then validated and analysed using structural equation modelling (SEM). The findings suggest that respondents’ awareness of environmental degradation’s consequences influences green purchase intention and positively mediates green purchase behaviour. The attitudes, norms, and respondents’ perceived behavioural control represent the environmental awareness beliefs; they positively and significantly contributed to green purchase intention, which contributed to green purchase behaviour. The study is original in that it examines the applicability of the theory of planned behaviour in the context of the Philippines, which has legislative backing for environmental awareness among the citizens. It also investigates the extent to which subjective norms can influence personal behavioural control and mediate towards green purchase intention. The findings contribute to the Philippine setting; however, it is extensible with further research on emerging nations that share societal cultures. The data obtained sufficiently explain the phenomenon using the theory of planned behaviour; combining it with Hofstede’s model of societal culture can increase explanatory power for societal-based studies on purchase intention and behaviour. In a high-power distance and collective societal-cultural setting, findings support the argument that environmental awareness contributes to green purchase intention and buyer behaviour. The proactive stance of making the population aware of the environmental effects is noticeable. However, they provide a low-level explanation of their intention to purchase green products and a medium-level explanation of translating purchase intention to purchase behaviour. Hence, we recommend the government review their approach to making people environmentally aware, which measurably translates into green purchasing intention and purchasing behaviour.
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Tao, Yu-Jwo, Hsuan-Shih Lee, and Chang-Shu Tu. "Analytic Hierarchy Process-Based Airport Ground Handling Equipment Purchase Decision Model." Sustainability 13, no. 5 (February 26, 2021): 2540. http://dx.doi.org/10.3390/su13052540.
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The Airport ground handling services (AGHS) equipment supplier provider selection requires a safety guarantee in terms of the daily operations AGHS provider. AGHS providers seek to avoid aircraft damage and airline delays and ensure the provision of reliable and high-quality services. The primary objective of this paper was to develop purchasing decision model of the analytic hierarchy process (AHP), AHP-fuzzy linear programming (FLP), and AHP-Taguchi loss function (TLF) multi-choice goal programming (MCGP) purchase decision models to help the AGHS purchasing managers in selecting the best AGHS equipment supplier provider. The constructed models were assessed, and results obtained for the AHP-FLP and AHP-TLF-MCGP models were compared. We conducted a real-world example of supplier selection by an AGHS company by using the proposed models. The proposed model provides useful information and has practical value for AGHS providers.
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Sharma, Vinod, J. Sonwalkar, and Maohar Kapse. "Consumer Purchase Behaviour for Green Products." International Journal of Economics and Business Administration I, Issue 4 (December 1, 2013): 50–65. http://dx.doi.org/10.35808/ijeba/25.
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Mabaire, Anesu M., XU Guangquan, and Ngqabutho Moyo. "Purchase Behaviour of Environment-Friendly Automobiles." GATR Global Journal of Business Social Sciences Review 9, no. 1 (March 3, 2021): 65–72. http://dx.doi.org/10.35609/gjbssr.2021.9.1(8).
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Objective - This research seeks to examine the purchase behaviour of environment-friendly automobiles. It also identifies the key factors affecting the purchase intention of green vehicles. The study adopted a quantitative approach, and primary data was analysed on Smart PLS3. The researcher utilised a non-probability sampling technique to select the most appropriate sample for this study. This type of sampling is also known as purposive sampling, deliberate sampling, and or judgement sampling. Independent variables of this study include environmental attitudes such as; environmental knowledge, environmental values and responsibility feeling. These variables were tested against purchase intention, which is regarded as a dependent construct of this study. Finding – Based on the findings, all the proposed hypotheses of this study are proven significant. Environmental knowledge has a positive effect on environmental values. Environmental values have a significant effect on the formation of a responsibility feeling. Responsibility feeling has a significant effect on the purchase intention of green vehicles. Novelty – Individuals who possess adequate knowledge about their environment are likely to develop environmental values, which then transforms into a responsibility feeling towards the environment and then predict the purchase intention of environment-friendly automobiles. Citizens should thus be equipped with adequate knowledge about environmental issues, through formal and informal education, and through socialization agencies and awareness campaigns, as this will help in boosting pro-environmental and sustainable human behaviours. Type of Paper: Empirical. JEL Classification: O31, O32, O33. Keywords: Environment-friendly automobiles; purchase intention; environmental knowledge; environmental values; responsibility feeling. Reference to this paper should be made as follows: Mabaire, A.M; Guangquan, X.U; Moyo, N. (2021). Purchase Behaviour of Environment-Friendly Automobiles, GATR Global J. Bus. Soc. Sci. Review, 9(1): 65 – 72. https://doi.org/10.35609/gjbssr.2021.9.1(8)
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Silver, Mick, and Sharifah Sakinah Aidid. "Modelling the Volatility of Purchase Behaviour." Journal of the Royal Statistical Society: Series D (The Statistician) 48, no. 2 (July 1999): 203–13. http://dx.doi.org/10.1111/1467-9884.00182.
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Omar, Ogenyi. "Airport Retailing: Examining Airline Passengers' Impulsive Shopping Behaviour." Journal of Euromarketing 11, no. 1 (July 31, 2002): 87–105. http://dx.doi.org/10.1300/j037v11n01_05.
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Marcucci, Edoardo, and Valerio Gatta. "Regional airport choice: Consumer behaviour and policy implications." Journal of Transport Geography 19, no. 1 (January 2011): 70–84. http://dx.doi.org/10.1016/j.jtrangeo.2009.10.001.
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Mohd Isa, Nor Azlina, Norlida Abdul Hamid, and Tan Peck Leong. "A Stakeholder Analysis of the klia2 Airport Terminal Project." Environment-Behaviour Proceedings Journal 1, no. 3 (August 3, 2016): 281. http://dx.doi.org/10.21834/e-bpj.v1i3.372.
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Managing an airport terminal project is complex, due to a large number of stakeholders involved. Airport stakeholders include many organisations and individuals, making it a collaborative service environment. Stakeholder theory denotes that organisation should strive to create value for all its stakeholders without the need to trade off. The purpose of this study is to identify the respondents to measure the collective perspectives of the klia2 airport terminal project. This is an overview of the literature relating to the stakeholder theory and identification of the stakeholders for an airport terminal project in general and specifically for the klia2 terminal.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Stakeholder theory; Airport stakeholders; Airport terminal; Project management
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Anuar, Nur Khairiel, Rohafiz Sabar, Romano Pagliari, and Richard Moxon. "THE IMPACT OF AIRPORT ROAD WAYFINDING ONSENIOR DRIVER BEHAVIOUR." Journal of Technology and Operations Management 12, Number 2 (December 28, 2017): 53–61. http://dx.doi.org/10.32890/jtom2017.12.2.8.
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The purpose of this study was to measure the impacts of airport road access design and wayfinding systems on senior driver performances. A car driving simulator was used to model scenarios of differing wayfinding complexity and road design. Three scenario types were designed consisting of 3.8 miles of airport road (i.e. approximately 4 minutes driving to complete each scenario). Experienced car drivers were asked to drive simulated routes. Forty drivers in the age ranges: 50 to 54, 55 to 59 and those aged over 60 were selected to perform the study. Participants drove for approximately 20 minutes to complete the simulated driving. The driver performance was compared between age groups. Results were analysed by Mean, Standard Deviation and ANOVA Test, and discussed with reference to the use of the driving simulator. The ANOVA results showed that in comparison of senior drivers’ age group, there is a low impact between driving behaviour and road safety on airport road access wayfinding design.
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Ghose, Amitabha, and Bibhas Chandra. "Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article." Vision: The Journal of Business Perspective 24, no. 1 (August 27, 2019): 81–89. http://dx.doi.org/10.1177/0972262919860962.
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This conceptual article examines the theory of reasoned action and theory of planned behaviour and some of its important extension models developed to find out consumers’ purchase behaviour for sustainable products. It has been observed in the first two models that consumers’ attitude, subjective norms, perceived behavioural control influences intention and purchase behaviour for sustainable product consumption. Further, in the extension models, it is observed that consumers’ confidence, environmental attitude, values, past experience, consumers’ willingness, social pressure, perceptions and feelings also influences consumers’ purchase intention and behaviour towards sustainable product consumption. Based on these studies, a conceptual model is proposed where moral obligation (values and ethics) and emotion are incorporated as separate constructs which may influence attitude and purchase intention, and consumers’ habit is taken under perceived behavioural control, which may also influence consumers’ purchase intention. Researchers further may test the proposed model using moderating role of demographic factors between purchase intention and purchase behaviour for sustainable durable products for Indian consumers.
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Joshi, Yatish, and Zillur Rahman. "Predictors of young consumer’s green purchase behaviour." Management of Environmental Quality: An International Journal 27, no. 4 (June 13, 2016): 452–72. http://dx.doi.org/10.1108/meq-05-2015-0091.
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Purpose – The purpose of this paper is to determine the factors that predict green purchase behaviour of young educated consumers in Delhi. Design/methodology/approach – A survey was carried out on a sample of 1,502 young educated consumers. Structural equation modelling was used to assess the predictive power of considered variables towards green purchasing. Findings – Results indicate that the variables under study predicted green purchase behaviour of young educated consumers of Delhi in the following descending order: social influence, attitude towards green purchase, perceived environmental knowledge, recycling participation, ecolabelling and exposure to environmental messages through the media. Research limitations/implications – The sample considered in the study was restricted to Delhi only. Further, the predictive power of only a few variables was examined. Practical implications – The paper identifies key predictors of consumers’ green purchase behaviour, enabling practitioners to understand which factors influence young educated consumers in their decision making regarding green purchases. This knowledge will help marketing managers design effective strategies to encourage green purchase behaviour among such consumers. Social implications – Policy makers and government organizations may use the findings of this study to run awareness campaigns for disseminating information and promoting green purchase behaviour among larger sections of society. Such initiatives may help in minimizing the negative consequences of irresponsible consumption practices on environment and society. Originality/value – The present study is the first which applies reciprocal deterministic theory to predict green purchase behaviour of educated young consumers in India. Moreover, this is the first study to investigate the influence of consumers’ exposure to environmental messages through the media on their green purchase behaviour.
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Cheng, Lin, Vikas Reddy, Clinton Fookes, and Prasad K. D. V. Yarlagadda. "Agent-Based Modelling Simulation Case Study: Assessment of Airport Check-In and Evacuation Process by Considering Group Travel Behaviour of Air Passengers." Applied Mechanics and Materials 568-570 (June 2014): 1859–64. http://dx.doi.org/10.4028/www.scientific.net/amm.568-570.1859.
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Passenger experience has become a major factor that influences the success of an airport. In this context, passenger flow simulation has been used in designing and managing airports. However, most passenger flow simulations failed to consider the group dynamics when developing passenger flow models. In this paper, an agent-based model is presented to simulate passenger behaviour at the airport check-in and evacuation process. The simulation results show that the passenger behaviour can have significant influences on the performance and utilisation of services in airport terminals. The model was created using AnyLogic software and its parameters were initialised using recent research data published in the literature.
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Kyrdoda, Yuliia, A. Malek Hammami, Drakos Periklis, and Panagiotis Kaldis. "Modelling and Analyzing Consumer Behaviour Employing Observational Data." International Journal of Food and Beverage Manufacturing and Business Models 3, no. 1 (January 2018): 42–57. http://dx.doi.org/10.4018/ijfbmbm.2018010103.
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The purpose of this article is to investigate and model retail consumer purchase behavior and determine factors affecting the purchasing decision. The following hypotheses were verified: H1 tests the influence of “Decision-making Time” over “Final Purchase”. H2 tests “Promotion” over “Final Purchase”. H3, H4 and H5 were established to test the influence of demographic characteristics (respectively: Age, Nationality, Gender) over “Final Purchase”. SPSS 23 was used to analyze the collected data from the observations completed in the supermarket. In order to identify the explanatory power of the variables, a Logistic Regression model was developed. Empirical findings indicated that demographic characteristics (Age, Nationality, Gender), as well as “Time” and “Promotion,” have a significant effect on “Purchase” and that “Time” has a greater impact on “Purchase.” These results could be used to design marketing strategies in order to increase sales. However, a few limitations occurred during the study such as observation timing, the unicity of location and observers' subjectivity.
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Humagain, Reem Prasad. "Consumer’s Behaviour in Buying Smartphones in Kathmandu Valley." Patan Prospective Journal 2, no. 1 (September 13, 2022): 156–67. http://dx.doi.org/10.3126/ppj.v2i1.48133.
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This study related to the factors that affect the mobile purchase decision in Kathmandu valley. Furthermore, the study shows the relationship of demographic factors like gender, age, education level, occupation, income level and marital status with the purchase decision of mobile in Kathmandu valley. Consumers purchase decisions are affected by various factors and it is necessary for any brand to understand the factors that affect the decision. Thus this research is conducted to study factor influencing purchase decision of mobiles in Kathmandu valley. The objective of the research is to identify the influencing factor for the purchase decision of mobiles and to examine the relationship of these influencing factors with the purchase decision of mobiles in Kathmandu valley. Based on the literature review, in the study, the researcher identified variables like, promotional campaign, price, after sales service, mobile attributes, brand name & family and friend influence. The collected data were completely analyzed and interpreted on the objective wise and the major conclusions are given.
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Saputri, Windy Eka, and Anas Lutfi. "Analisis Green Marketing Tools terhadap Purchase Behaviour dengan Mediasi Purchase Intention pada Konsumen Milenial di Jakarta." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 6 (November 29, 2021): 649. http://dx.doi.org/10.24912/jmbk.v5i6.15170.
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This study aims to explain green marketing tools that influence purchase intention and purchase behavior in Jakarta to purchase Ades. The instrument of this research is a questionnaire distributed to 522 millennials in Jakarta. Data collected was analyzed using SmartPLS analysis. The results of this study indicate that there is an influence of ecolabel, ecobrand, environmental advertisement on purchase intention. In addition, there is an influence on purchase intention and purchase behavior. Furthermore, the results of the study indicate that purchase intention mediates the relationship between ecobrand and environmental advertisement towards purchase behavior. Penelitian ini bertujuan untuk menjelaskan green marketing tools yang purchase intention dan purchase behaviour di Jakarta pada pembelian Ades. Instrumen penelitian ini berupa kuesioner yang disebarkan kepada 522 milenial di Jakarta. Data yang terkumpul dianalisis menggunakan SmartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh eco-label, eco-brand, dan environment advertisement terhadap purchase intention. Selain itu terdapat pengaruh purchase intention dan purchase behaviour. Hasil penelitian menunjukkan bahwa purchase intention memediasi hubungan antara eco-brand dan environmental advertisement terhadap purchase behaviour.
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Kaur, Jaspreet, and Neha Bhardwaj. "Their Control will Make or Break the Sustainable Clothing Deal-A Study of the Moderating Impact of Actual Behavioural Control on the Purchase Intention-Behaviour Gap for Sustainable Clothing in India." Australasian Business, Accounting and Finance Journal 15, no. 5 (2021): 82–98. http://dx.doi.org/10.14453/aabfj.v15i5.6.
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The area of the purchase intention and purchase behaviour gap for consumers buying environmentally sustainable products with respect to the Theory of planned behaviour (TPB) framework has been studied extensively in past literature. But literature is scant when one studies the impact of ‘Actual behavioural control’ on the Purchase intention (PI) and purchase behaviour (PB) gap for the consumption of environmentally sustainable clothing. The TPB theory formulated by Ajzen in 1991 assumes that the actual behavioural control (ABC) will impact the purchase intention in the TPB. As there was no validated scale on the ABC in the past literature. Sheeran et al in 2003 made an attempt in testing the impact of Actual behavioural control on the purchase intention and formulate scale of Proxy measure of actual control (PMAC) in their study. Further Carrington et al. in 2010 tested the impact of the Actual behavioural control as a moderator in the purchase intention-behaviour gap qualitatively. The Empirical testing of the ABC to test the impact as a moderator in the Purchase intention-behaviour gap has never been done in the past studies. This study is the first study which analyses the impact of “Actual behavioural control” through a scale of “Proxy measure of actual behaviour” as a moderator in the PI-PB gap in the framework of the TPB for the consumption of sustainable clothing in India. Data collection has been done from Millennials of India. The research method of Structural equation modeling (SEM) has been used to assess the moderation impact of ABC on the purchase intention-behaviour gap. The findings of the study have shown that the PMAC positively moderates the relation of purchase intention and purchase behaviour for environmentally sustainable clothing. The outcome of the study is important to generate some crucial insights for the marketing strategies for the environmentally sustainable brands in Indian and to predict the behaviour of the Indian consumer towards such products.
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Mohd Din, Noormariana, Mohammad Ismail, and Ruslee Nuh. "CONSUMER’S SATISFACTION AND BEHAVIOUR TOWARDS PERSONAL FINANCING." International Journal of Entrepreneurship and Management Practices 2, no. 7 (September 15, 2019): 61–79. http://dx.doi.org/10.35631/ijemp.27008.
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The unprecedented changes in the financial market have put a great pressure on financial service providers. As more competitive financial products and services emerge in the market, financial institutions have no choice, but to enhance their competitive advantages. Thus, consumer behavior in purchasing products and services must really be understood by the service providers. Unfortunately, the literature on customer satisfaction and the purchase decision is hardly seen in the finance industry. This paper originally develops a model of the relationship between consumer satisfaction and purchase decision in the finance industry focusing on personal finance. The mediating role of customer satisfaction in the purchase decision is emphasized in this research model. This model had been used to focus purchase decisions by adapted Theory Planned Behaviour (TPB). A clear understanding of the relationship attitude, subjective norms and perceived behavioral control towards purchase behavior had found by previous research. But lack of studies focused on the small-medium enterprises (SME’s) that nowadays have become a platform for the economy in Malaysia. Hence, this conceptual model had focused on SME’s behavior in selecting personal finance. The conceptual model offers insight into the general nature of a recovery that specifically to the understanding of SME’s behavior as well as in purchase personal loan.
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Tan, Booi-Chen, Nasreen-Khan, Yong-Hoe Hong, and Woon-Har Lam. "The Influence of Environmental Values on Green Purchase Behaviour: Direct, Indirect, or Both?" International Journal of Business and Management 10, no. 12 (November 19, 2015): 234. http://dx.doi.org/10.5539/ijbm.v10n12p234.
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This paper aims to examine the influence of environmental values on green purchase behaviour through environmental attitude only, green purchase attitude only, or a combination of both from Malaysian consumers’ perspectives. The result shows that the unidimensional structure of environmental values from the combination of altruistic and biospheric values does not directly influence green purchase behaviour. It demonstrated an indirect effect on green purchase behaviour via environmental attitude (two-path mediated effect) as well as through a combination of both environmental attitude and green purchase attitude (three-path mediated effect). A specific attitude towards green purchases acts as a better predictor of green purchase behaviour, as compared to the general attitude towards the environment. This offers a useful insight to the practitioners in better formulating and implementing marketing strategy to go green in Malaysia.
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Gulati, Shruti. "IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 280–91. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2027.
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Purchase of a commodity, good or service is guided by a host of factors. Each factor influences a purchase differently. While some stimulate buying, the other might discourage a consumer. Peer pressure is one of those unique pushes that a rational consumer considers before an actual or a potential purchase of any good or service. Peer pressure rightly puts pressure of the peer or the persons surrounding for any action, buying being the relevant one in this case.
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Mohd Isa, Nor Azlina. "A Stakeholder Analysis of the KLIA2 Airport Terminal Project." Asian Journal of Behavioural Studies 3, no. 13 (August 25, 2018): 1. http://dx.doi.org/10.21834/ajbes.v3i13.138.
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Managing an airport terminal project is complex due to the involvement of a large number of stakeholders. Airport stakeholders include many organisations and individuals, making it a collaborative service environment. Stakeholder theory denotes that organisation should strive to create value for all its stakeholders without the need to trade off. This study attempted to provide an overview of the literature relating to the stakeholder theory as well as examining the related respondents towards measuring the collective perspectives of the klia2 airport terminal project. Keywords: stakeholder theory; airport stakeholders; airport terminal; project management.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.138
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Silva, Joaquim, José Carlos Pinho, Ana Soares, and Elisabete Sá. "ANTECEDENTS OF ONLINE PURCHASE INTENTION AND BEHAVIOUR: UNCOVERING UNOBSERVED HETEROGENEITY." Journal of Business Economics and Management 20, no. 1 (February 18, 2019): 131–48. http://dx.doi.org/10.3846/jbem.2019.7060.
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The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase intention-actual purchase. A Finite Mixture Partial Least Squares (FIMIX-PLS) was performed to uncover sources of heterogeneity. It found that the level of security of the payment methods is relevant to understand the relationship between purchase intention and behaviour, while the level of previous experience with the online medium clarifies the relationship between perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their relationship with actual purchase behaviour. Additionally, it offers evidence of heterogeneity in the proposed causal relations, particularly, concerning the level of trust in the payment methods and the level of Internet experience.
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Hartawidjaja, Gabriele Faustine, and Anna Amalyah Agus. "Influencer’s Trustworthiness for Car Purchase." Quantitative Economics and Management Studies 4, no. 1 (January 12, 2023): 168–74. http://dx.doi.org/10.35877/454ri.qems1446.
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Determine the effect of trustworthiness, customer participation behaviour, customer citizenship behaviour, and expected brand value towards purchase intention in high involvement product. This research uses purposive sampling, quantitative approach and SEM-PLS method with the Smart-PLS version 4 software. All direct effects are proven as significant and affective, except for trustworthiness effect against customer participation behaviour, and customer participation behaviour against brand expected value. All mediation effects are not significant, except for expected brand value’s mediation variables which mediate trustworthiness with purchase intention. There is no moderation effect by para-social relationship between neither trustworthiness and customer participation behaviour, nor trustworthiness and customer citizenship behaviour. Novelty of this research can be found in the research object itself, which is influencer's influence on products' high involvement with independent trustworthiness as variable, where automotive influencer is used as research object. Moreover, this research is conducted in a different country than previous research. Building trust is one of the most important things in ensuring the success of customer citizenship behavior, by giving key updates via various social media or brand influencer. Brand owners could also increase their own involvement in exploring social media, one of the examples is by doing campaign to communicate and interact with customers, reviews, comments, and votes. Brand owners could also consider whether Fitra Eri is the most suitable automotive influencer to promote their brand, in accordance with their objectives. The conclusions taken from the research in another countries, cultures, or influencers cannot be generalized. Followers’ intention of following the influencer is not necessarily related with their purchase intention.
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Sh. Ahmad, Fauziah, Nennie Trianna Rosli, and Farzana Quoquab. "Environmental quality awareness, green trust, green self-efficacy and environmental attitude in influencing green purchase behaviour." International Journal of Ethics and Systems 38, no. 1 (October 11, 2021): 68–90. http://dx.doi.org/10.1108/ijoes-05-2020-0072.
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Purpose The purpose of this study is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards green purchase behaviour (GPB). The mediating effect of EA is also investigated. Design/methodology/approach Attribution theory and the attitude-behaviour gap model were used to develop the research model. Data were collected through an online survey, which yielded 321 complete and usable responses. The partial least square-structural equation modelling (PLS-SEM; SmartPLS, Version 3) technique was used to test the study hypotheses. Findings The analysis revealed that GT, GSE and EA affect GPB positively. It was also found that EA mediates the relationship between “environmental quality awareness and green purchase behaviour” and “green self-efficacy and green purchase behaviour”. However, EA did not mediate the link between “green trust and green purchase behaviour”. Practical implications The findings of this study provide insightful implications for social and green marketers, including an understanding of the complex customer behaviour in purchasing green products, which will eventually enable them to formulate better green marketing strategies. Originality/value This study is amongst the pioneers in investigating the effect of EQA in relation to GPB. Furthermore, the mediating effect of EA in the link between “environmental quality awareness and green purchase behaviour”, “green trust and green purchase behaviour” and “green self-efficacy and green purchase behaviour” is also a new contribution to the literature. Finally, this study explains the drivers of consumers’ GPB, thereby providing a novel understanding of the field.
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Singla, M., and A. M. Sharma. "Consumer behaviour towards Healthy Nutrition." CARDIOMETRY, no. 23 (August 20, 2022): 561–76. http://dx.doi.org/10.18137/cardiometry.2022.23.561576.
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Consumer buying behavior towards packaged fruit juices has seen a sea change over the years. With rising concerns regarding health and fitness, people have become more conscious about their diet and the quality of food and beverages they consume. The study aims to understand consumer buying behavior towards packaged fruit juices for demographic and purchase-related variables such as gender, age groups, and preferred place of purchase, based on twenty parameters classified under six groups- Advertisement form of promotion, Non-advertisement form of promotion, Product attributes, Health & Nutrition, Price & Location and Packaging of the product. The study found several differences in how some of these buying behavior parameters significantly varied across the demographic and purchase-related variables tested. The study opens many opportunities for researchers and marketers to understand several product development nuances and conduct further studies for this product with findings from this research as a foundation.
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Benson, Vladlena, Jean-Noel Ezingeard, and Chris Hand. "An empirical study of purchase behaviour on social platforms." Information Technology & People 32, no. 4 (August 5, 2019): 876–96. http://dx.doi.org/10.1108/itp-08-2017-0267.
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Purpose Social media users’ purchasing behaviour is yet to be fully understood by research. The purpose of this paper is to investigate how purchase intention is affected by social media user traits, cognitive factors (such as perceived control and trust) and individual beliefs, such as risk propensity and trustworthiness. Design/methodology/approach The authors propose and empirically test a model of purchase intention on social platforms. The study of over 500 active social media users finds the links between risk propensity, trust, technical efficacy and perceived control and explores the moderating effect of age and gender. Findings Purchase intention on social platforms is influenced by demographic factors, cognitive factors and beliefs. Both age and gender moderate the effects of beliefs and cognitive factors: age is a determinant of purchase intention for men, while beliefs are significant for younger women and cognitive factors are significant for older women. Research limitations/implications This study involved a cross-sectional design via online survey of social networking users. Gender differences in purchase intentions are found which are, in turn, influenced by age. Further empirical testing of social purchase intention could include less experienced users or non-users. Practical implications The results of this study provide guidance for SNS providers and technology developers in social networking commerce in terms of the different drivers of purchase intention. Originality/value Social media users’ purchasing behaviour is yet to be fully understood. The study shows that purchase intention antecedents vary between genders and age groups of users. The identified connection between users’ perceptions of social networking sites (SNS) usage of personal information and purchase behaviour has an impact on the likelihood of user engagement in social transactions.
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Tariq, Sarosh, Fatima Arif, and Anam Tariq. "Investigating Materialistic Behaviour Towards Luxury Fashion Consumption." Research Journal for Societal Issues 4, no. 1 (December 31, 2022): 233–54. http://dx.doi.org/10.56976/rjsi.v4i1.46.
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This study investigates the path that leads materialists to purchase foreign products online. The study finds materialism's effects as bandwagon luxury consumption behaviour and perceived brand globalness. It also shows how consumer innovation affects consumer behaviour between bandwagon luxury consumption and inclination to purchase foreign luxury goods online. An online cross-sectional survey was utilized to collect data from 210 respondents who bought luxury goods from abroad in Pakistan. The findings demonstrate that Bandwagon luxury consumption patterns and brand-perceived globalness have a significant positive relationship with materialism and intention to purchase foreign luxury goods online and that Bandwagon luxury consumption patterns positively mediate this relationship. Consumer innovation significantly moderates the relationship between bandwagon luxury consumption and the propensity to purchase foreign luxury goods online. This study will be beneficial for foreign brand marketers interested in targeting Pakistani consumers through various channels and identifying bandwagon behaviour among Pakistanis
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Persadanta, Pintanugra. "Airport Passenger Traffic Forecast: An Exploratory Study." Journal of Airport Engineering Technology (JAET) 1, no. 2 (March 30, 2021): 34–41. http://dx.doi.org/10.52989/jaet.v1i2.15.
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Sultan Hasanuddin International Airport has been an important hub airport in Indonesia for decades, connecting traffic between west and east Indonesia as well as functioned as international gate in East Indonesia along with Sam Ratulangi Airport. Analysing characteristics of historical traffic data pattern, determining factors affecting past behaviour and building the best-fit model to forecast future traffic are critical for airport operator. Several forecast techniques are employed including Holt-Winter, Decomposition Method and Econometric Model. Moreover, trend, seasonal event and irregular phenomena from past data are observed to analyse traffic behaviour. Passenger traffic data from 1995 up to 2015 is utilized to predict future traffic until 2020. Validation of selected forecast model is conducted by implementing backtesting method which shows that the model successful foretell annual passenger movement with estimation average deviation around 0.5%. Some potential risks and opportunities as well as potential route expansion are identified to fortify future challenges.
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Abdeen, Afra, Edwin Rajah, and Sanjaya S. Gaur. "Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 2–18. http://dx.doi.org/10.1108/mip-06-2014-0107.
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Purpose – The purpose of this paper is to investigate the relationships among corporate social responsibility (CSR) beliefs, support intentions and purchase behaviour of consumers. Although there is a rich stream of research reporting the relationship between CSR beliefs and support intentions, there is scant reporting on the mediating role of support intentions between CSR beliefs and purchase behaviour of consumers, hence presenting an opportunity to contribute to the marketing knowledge-base. Design/methodology/approach – This study employs a quantitative research design to test the relationships among CSR beliefs, support intentions and purchase behaviour. The associations among these three constructs are tested using Hayes Process tool which is a versatile computational tool for observed variable – mediation, moderation and conditional process modelling. Findings – The results provide support for the relationships among CSR beliefs, consumer support intentions and purchase behaviour. Of the four measured CSR beliefs, philanthropic ethical and legal aspects of CSR beliefs demonstrated the association with support intentions. The results also showed that only ethical beliefs have direct relationship with purchase behaviour. Additionally, support intention provided full mediation for the relationship between philanthropic beliefs and purchase behaviour as well as for legal beliefs and purchase behaviour. Originality/value – This study is carried out in a unique context of New Zealand which is a melting pot of cultures from around the globe. This study presents empirical support to show that ethical, philanthropic and legal beliefs influence support intention and purchase behaviour for the sample of consumers in the context of New Zealand. Hence, communicating ethical, philanthropic and legal-related CSR beliefs provides the means to create consumer perceptions of competitive advantage when adopting a CSR activities for marketing product and service offerings.
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Shete, Bhakti Ramesh, and Prashant Namdev Phule. "A Study of Consumer Behaviour Towards Hair Care Product (Shampoo) in Nagpur." ECS Transactions 107, no. 1 (April 24, 2022): 5459–67. http://dx.doi.org/10.1149/10701.5459ecst.
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The purpose of this study is to understand consumer behaviour towards the purchase of shampoo in Nagpur. Researchers are studying the factors that influence the behaviour of consumers towards shampoo to find out the range of shampoo brand awareness among consumers and also to study the regularity of consumption of a particular brand. All the variables studied were significantly related to demographic factors, consistency, and consumer behaviour at the time of purchase. Researchers have used tools like chi-square to determine the factors affecting consumer behaviour towards the purchase of shampoo. The chi-square test shows that there is a significant association between age and consistency, price and consistency, and type of ingredient and consistency in the purchase of shampoo. The analysis of the hypotheses proved that there is no significant association between age, price, type of ingredients, and consistency. These factors do not influence consumer behaviour at the time of purchase.