Dissertations / Theses on the topic 'Purchase Behaviour at Airport'
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Newman, Andrew Julian. "Consumption and the inanimate environment : the airport setting." Thesis, Manchester Metropolitan University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.388145.
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Anuar, Nur Khairiel. "The impact of airport road wayfinding design on senior driver behaviour." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/11806.
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Airport road access wayfinding refers to a process in which a driver makes a decision to navigate using information support systems in order to arrive to airport successfully. The purpose of this research is to evaluate senior drivers’ behaviour of alternative airport road access designs. In order to evaluate the impact of wayfinding, the combination of simulated driving and completion of a questionnaire were performed. Quantitative data was acquired to give significant results justifying the research outcomes and allow non-biased interpretation of the research results. It represents the process within the development of the methodology and the concept of airport road access design and driving behaviour. Wayfinding complexity varied due to differing levels of road-side furniture. The simulated driving parameters measured were driving mistakes and performances of senior drivers. Three types of driving scenarios were designed consisting of 3.8 miles of airport road access. 40 senior drivers volunteered to undertake these tasks. The questionnaire was used as a supporting study to increase the reliability and validity of the research. Respondents who volunteered for the simulated driving test were encouraged to participate in the questionnaire sessions. The questionnaire was answered after each simulation test was completed. The Mean, Standard Deviation (SD) and Two-Way ANOVA test were used to analyse the results and discussed with reference to the use of the driving simulation. The results confirmed that age group has no significant effect of airport road access complexity design on driving behaviour. Although many studies have been conducted on wayfinding in general, a detailed evaluation on airport road access wayfinding network and driving behaviour in respect of senior drivers were still unexplored domains.
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Smith, N. Craig. "Ethical purchase behaviour and social responsibility in business." Thesis, Cranfield University, 1985. http://hdl.handle.net/1826/3390.
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This thesis is about the decisions made in markets: whether decisions
and what decisions are made by consumers. It isa study in consumer
sovereignty and particularly In the way this may be used In ensuring
social responsibility In business.
Pressure group influence on purchase behaviour, particularly in the
use or threat of consumer boycotts, suggests an extension of consumer
sovereignty beyond its mere technical meaning within economics to a
more literal meaning. Consumer authority in the marketplace may not
simply refer to the more immediate characteristics of the offering
such as product features or price but, as boycotts show, other charac-
teristics such as whether the firm has investments in South Africa.
Consumer boycotts are but the most manifest and organised form of
purchase behaviour influenced by ethical concerns. Yet ethical
purchase behaviour, although found in many markets, is largely unre-
cognised In the literature.
The novelty of this topic and the perspective on consumer sovereignty
entailed an emphasis on conceptualisation in the research. The nature
of capitalism and consumer sovereignty, the ideology of marketing, the
problem of the social control of business, and pressure groups in the
political process and their strategies and tactics, are explored to
develop an argument which supports the notion of ethical purchase
behaviour. A model is proposed identifying a role for pressure groups
In the marketing system, explaining ethical purchase behaviour at the
micro level by recognising negative product augmentation. Survey
research and case studies support the model and the argument.
Guidelines for action are proposed for pressure groups and business,
suggesting both seek to influence a legitimacy element in the
marketing mix. At a more conceptual level, consumer sovereignty is
shown to offer potential for ensuring social responsibility in busi
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ness. Of the three mechanisms for social control of business, the
market may be used to greater effect through ethical purchase beha-
vi our. However, consumer sovereignty requires choice as well as
information. Pressure groups may act as a countervailing power by
providing the necessary information, but competition is essential for
choice.
Consumer sovereignty Is the rationale for capitalism, the political-
economic system in the West. This study questions the basis of such a
system if political or ethical, as well as economic decisions, are not
made by consumers in markets. Hence the argument for ethical purchase
behaviour becomes an argument for capitalism.
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Morapane, Mondiya Nametso. "Functionally illiterate consumers’ food purchase behaviour in Botswana." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/41246.
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Illiteracy continues to be a major problem in developing countries. Botswana as an emerging economy with consumers of different literacy levels has no escape for this problem. This study puts the spotlight on consumer illiteracy in Botswana focusing specificallyon purchasing behaviour of functionally illiterate consumers; the problems encountered in the market place and coping strategies used when purchasing food.
To elicit relevant information a quantitative research design and survey techniques using a structured questionnaire was used to gather information. Potential respondents were conveniently sampled in Gaborone and surrounding areas in Botswana (N=200) and women aged between 25 and 65 years formed the sample group. Data analysis involved descriptive statistics and inferential analysis.
From the discussion and the interpretation of the results of the sample of the survey it became clear that certain elements of retailers‟ marketing mix product, price, place, promotion and processes were the most important factors that influenced younger women‟s‟food purchases. Salespeople are apparently of lesser importance to influence consumers. The results indicated that functionally illiterate consumers mainly purchased food products from supermarkets and informal traders but also patronised other retail outlets occasionally. The study further revealed that consumers are vulnerable in the market place as they encountered problems during market place navigation, specifically in terms of too much information; difficulties in computing prices reduced by percentages; crowded places, and advertisements tempting them to buy. These problems seemed to negate the use of coping strategies.
The study has contributed to the limited literature on the food purchasing behaviour of functionally illiterate consumers. Retailers will gain insight on how to deal with functionally illiterate consumers in the market place and find ways of making the market place more consumer friendly.Dissertation (MConsumer Science)--University of Pretoria, 2012.
gm2014
Consumer Science
unrestricted
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Suh, Bo Won. "Factors influencing consumers' perceptions, intention to purchase and realised purchase behaviour for organic food in South Korea." Thesis, University of Surrey, 2009. http://epubs.surrey.ac.uk/2873/.
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Budd, Thomas. "An examination of passenger surface access travel behaviour." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13568.
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The increasing scale of, and demand for, civil air transport has necessitated ever greater numbers of passengers and staff travelling to and from airports. At airports worldwide, private vehicles represent the vast majority of these surface access journeys and this has led to severe problems of traffic congestion and raised levels of air pollution. Consequently, UK and international airports are re-evaluating their approach to surface access mode choice and considering how to reduce the reliance on private vehicles. Despite improvements in public transport links at some airports, in the UK it is currently estimated that around 65% of surface access trips at large airports are undertaken in private cars, with this figure being as high as 99% at smaller regional or secondary airports. The problems associated with high private vehicle use are likely to become even more acute in the future given the forecasted growth in demand for UK air travel. Surface access is a complex airport management issue as decision makers must balance the often competing requirements and demands of different user groups with the wider commercial and environmental goals of the airport. Passengers pose a particular problem due to the large number of trips generated, and the wide range of factors affecting their travel. Passengers are also important because they represent the airport s primary customers. The aim of the thesis is to examine passenger surface access travel behaviour in order to make recommendations for reducing private vehicle use. The research adopts a social psychological approach, employing two theories of attitude-behaviour relations, the Norm-Activation Theory and the Theory of Planned Behaviour, in order to identify groups of passengers with the potential to reduce their private vehicle use. Research methods employed to fulfil the aim include interviews with surface access managers at UK airports and a questionnaire survey of passengers at Manchester Airport, an international airport in the North-West of England. It is found that passenger mode choice decisions are motivated primarily by considerations of self-interest, as posited in the Theory of Planned Behaviour, rather than normative or moral elements, as proposed by the Norm-Activation Theory. As well as attitudes, passengers are also found to vary considerably in terms of their specific personal, situational and spatial characteristics. For example, passengers using public transport are likely to be travelling alone from areas further from the airport and flying without checked-in luggage. Using this combined attitudinal, situational and spatial information, eight distinct passenger groups are then identified. Two of these groups, described as the Public Transport Advocates and the Pessimistic Lift Seekers, are found to have the greatest potential to reduce their private vehicle use. Overall, it is important that strategies targeted at reducing private vehicle use and encouraging public transport use address both the physical and perceived barriers preventing behavioural change. Furthermore, while airport managers tend to favour implementing so called soft incentive measures for encouraging modal shift as opposed to more draconian measures, in the future it is likely that decision makers will increasingly need to find ways of implementing the latter in a fashion that is both effective and acceptable to airport users.
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Karlsson, Sofia. "Purchase behaviour analysis in the retail industry using Generalized Linear Models." Thesis, KTH, Matematisk statistik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-234684.
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This master thesis uses applied mathematicalstatistics to analyse purchase behaviour based on customer data of the Swedishbrand Indiska. The aim of the study is to build a model that can helppredicting the sales quantities of different product classes and identify whichfactors are the most significant in the different models and furthermore, tocreate an algorithm that can provide suggested product combinations in thepurchasing process. Generalized linear models with a Negative binomial distributionare applied to retrieve the predicted sales quantity. Moreover, conditionalprobability is used in the algorithm which results in a product recommendationengine based on the calculated conditional probability that the suggestedcombinations are purchased.From the findings, it can be concluded that all variables considered in themodels; original price, purchase month, colour, cluster, purchase country andchannel are significant for the predicted outcome of the sales quantity foreach product class. Furthermore, by using conditional probability andhistorical sales data, an algorithm can be constructed which createsrecommendations of product combinations of either one or two products that canbe bought together with an initial product that a customer shows interest in.Matematisk statistik tillämpas i denna masteruppsats för att analysera köpbeteende baserat på kunddata från det svenska varumärket Indiska. Syftet med studien är att bygga modeller som kan hjälpa till att förutsäga försäljningskvantiteter för olika produktklasser och identifiera vilka faktorer som är mest signifikanta i de olika modellerna och därtill att skapa en algoritm som ger förslag på rekommenderade produktkombinationer i köpprocessen. Generaliserade linjära modeller med en negativ binomialfördelning utvecklades för att beräkna den förutspådda försäljningskvantiteten för de olika produktklasserna. Dessutom används betingad sannolikhet i algoritmen som resulterar i en produktrekommendationsmotor som baseras på den betingade sannolikheten att de föreslagna produktkombinationerna är inköpta.Från resultaten kan slutsatsen dras att alla variabler som beaktas i modellerna; originalpris, inköpsmånad, produktfärg, kluster, inköpsland och kanal är signifikanta för det predikterade resultatet av försäljningskvantiteten för varje produktklass. Vidare är det möjligt att, med hjälp av betingad sannolikhet och historisk försäljningsdata, konstruera en algoritm som skapar rekommendationer av produktkombinationer av en eller två produkter som kan köpas tillsammans med en produkt som en kund visar intresse för.
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Ismail, Mohamed Zameel, and Aly Al-Saeeady. "Consumer Behaviour towards the Purchase and Usage of Electric Vehicles by Swedish Millennials." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48432.
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HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.
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Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the world. The existence and increasing influence of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies was demonstrated by previous research. In addition, there was an initial study to develop an individual customer psychology-based scale of Susceptibility to Global Consumer Culture (SGCC) in order to capture globally shared consumption sentiments. The study demonstrated that SGCC would consist of three major dimensions of SGCC, namely conformity to social norms, desire for social prestige, and quality perception.
This thesis suggests that SGCC contain three additional dimensions in the perspective of consumer traits and brand consumption, including consumer innovativeness, consumer ethnocentrism, and Internet technology readiness. It is consisted of two studies. In Study 1, a more comprehensive multiple dimensional scale to measure SGCC is developed and validated. In Study 2, the developed scale is used to predict the consumers’ purchase intentions toward global brand products. Theoretical contributions, managerial contributions, research limitations and future research recommendations are discussed as well.
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White, Samantha Karen. "Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10788.
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This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity and social comparison act as antecedents to consumers’ self-esteem and product evaluation which in turn gives rise to purchase behaviour for luxury fashion products. Using this model, the research examines how manipulations of social comparison and vanity are reflected in these relationships and the resulting impact on purchase behaviour. To empirically test this model, an online experiment using a 3x2 between-subjects factorial design was conducted, where respondents were exposed to modified print advertisements for luxury branded sunglasses. A total of 297 responses were collected from a pool of Amazon’s Mechanical Turk workers, which were analysed using multiple regression, factorial ANCOVA and path analysis to assess the hypothesised relationships. The results indicate that vanity appeals were indeed responsible for the way in which the product was evaluated which positively translated into purchase consideration. However, though social comparison was proven to negatively impact on self-esteem, this change in self-esteem was not significant in determining purchase behaviour. Additionally, social anxiety and public self-consciousness were found to be antecedents to the modelled relationships. The theoretical and managerial implications of these findings, along with suggested directions for future research, are discussed.
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Latter, Chelsey Renee. "Status consumption and uniqueness : effects on brand judgement and purchase intention." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/811.
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The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have on status and non-status consumers.Students at a large Western Australian university completed a self-administered questionnaire. The questionnaire was divided into two sections: the first assessed the respondents’ need for uniqueness and status predispositions. The second used a visual stimulus to assess how brand perceptions affect purchase intention. A fictitious and an established brand were used to determine whether the familiarity of a brand influences brand perceptions and purchase intention. Further, the two brands were also independently examined.The findings indicate that brand familiarity plays a key role in determining the purchase intention of status and non-status consumers. Under the fictitious condition, status consumers were not found to have significant relationships with any of the variables except brand understanding, which relates to how the respondent feels the brand considers their feelings. In comparison, under the established condition, status consumers have significant relationships with both brand perceptions (brand judgement and emotional value) and purchase intention. The three dimensions of consumers’ need for uniqueness, namely creative choice counter-conformity, unpopular choice counter-conformity and avoidance of similarity, all had differing relationships with purchase intention under both conditions. Emotional value, however, was found to have the strongest and the most significant effect on purchase intentions under both the fictitious and the established conditions.This study is based on a student sample and thus it may not be representative of the entire Australian Generation Y population. Future studies should look to include a more generalisable sample. It also alluded to high prices in terms of purchase intention but did not look at specific prices relative to purchase intention; future studies should look at the impact price has on the purchase intention of luxury apparel.This study has achieved much significance. It measures and compares a fictitious and an established luxury apparel brand using a stimulus rather than a single image to engage the respondent. The comparison of fictitious and established luxury apparel brands is also a new concept for this category. This study looks at practical ways marketers can influence product acquisition behaviour in light of their need for uniqueness and status consumption behaviour. It has implications for advertising, product development and promotion campaigns and initiatives.
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Henning, Olof, and Samuel Karlsson. "Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16083.
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Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. However, no research has been made on the attitude towards environmentally friendly automobiles and how it affects purchase intentions. Our research has been made in collaboration with Volvo Car Corporation, which in 2010 was acquired by Geely Automobile. The acquisition meant that an opportunity presented itself on the Chinese market, which today is the largest automobile market in the world. The thesis will focus on young Chinese consumer’s attitude toward the environment and how this may affect their purchase intentions towards environmentally friendly automobiles. The basis for our reasoning is that the factors environmental values, environmental knowledge and responsibility feelings make up an individual’s environmental attitude. The purpose of this thesis is to investigate how environmental values, environmental knowledge and responsibility feelings affect purchase intentions towards environmentally friendly automobiles among young Chinese consumers. We have used a quantitative approach in our collection of empirical data. With the help of a web-based self-completions survey we managed to send out the questionnaire to all Chinese students studying at Jönköping University and received a high response rate of 65%. We based the design of the survey on a model from Kaiser, Ranney, Hartig and Bowler (1999). The major findings from our research conclude that the used model does not substantially explain purchase intentions of environmentally friendly automobiles. Our research suggests that the factors environmental knowledge and responsibility feelings are not significant when predicting intentions to purchase environmentally friendly automobiles. However, the factor environmental values proved to be strongly correlated when predicting intentions to purchase environmentally friendly automobiles.
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Esterhuizen, Joanne. "The impact of culture on trust and purchase intention in social commerce shopping behaviour." Master's thesis, Faculty of Commerce, 2018. http://hdl.handle.net/11427/30129.
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Social commerce has evolved through the advancement of web 2.0 technologies, the significant rise of smartphone usage, and the increased popularity of social media platform usage such as social networking sites. Social networking sites have unique social sharing capabilities, which enable consumers to research products and services and make informed shopping decisions based on the trust developed in their online community. Brands acknowledge the importance of building and gaining consumer trust, because trust is a significant determinant for successful online transactions. Trust is equally essential to social commerce success, and is established as a positive influence on purchase intention. Considering the impact of trust on the consumer decision-making journey online, how this trust develops and what moderates this trust are of equal significance to brands and academics. Despite the plentiful research conducted in social commerce, the moderating role of culture on trust in social commerce is questioned, and the uncertainties of its impact within an emerging country is evident through insufficient academic research. The research design used in this study was cross-sectional in nature. Quantitative data were collected from a sample of social commerce users though an online survey administered on a branded Facebook page. Adopting an integrative social commerce framework by Kim and Park (2013) and the national cultural framework of Hofstede, the findings demonstrated a positive relationship between trust and purchase intention, and no moderation of culture on trust. Reinforcing previous academic research on the significance of trust in social commerce – further recommendation is given on the exploration of culture on trust and purchase intention.
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Hassan, Abd El-Aziz Ali Mohamed Ibrahim. "Multi-parties effects upon the purchase behaviour of children : an applied study on children's shoes at Dakahlia Governorate- Egypt." Thesis, University of Huddersfield, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247388.
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Hsu, Helen Chih-Han. "Understanding the impact of tobacco industry promotional activities on youth smoking behaviour." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/2495.
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Background: Tobacco marketing has been established as the main motivator for tobacco use among youth. A proliferation of tobacco promotional activities in retail stores has been observed yet little is known about its impact on adolescent smoking behaviours. The purpose of this study is to use secondary data to describe the prevalence of retail tobacco point-of-purchase (PoP) activities, examine its associations with adolescent smoking behaviours, and determine what ecological factors moderate the relationship between PoP activities and student smoking behaviours in British Columbia.
Methods: This cross-sectional study surveyed grade 10-11 students from 22 randomly-selected schools in BC on student smoking behaviour and conducted observations in 57 retail stores on tobacco PoP activities located within a 1 km radius of these schools. Descriptive analysis was conducted on retail tobacco PoP variables. Individual data on smoking behaviour and school level data on retailers were linked to analyse the association between retail tobacco PoP activities and student smoking behaviour using logistic regression. Moderating effects of contextual factors were also examined. GIS maps were generated to illustrate study findings.
Result: A moderate to strong presence of tobacco PoP activities was observed in all tobacco retail stores located in BC school neighbourhoods. Nearly all stores displayed cigarette products in a visible manner (98.25%) and posted tobacco control signage (94.74%). In this model, proportion of stores in the school neighbourhood with presence of tobacco advertising increased the odds of a student being a smoker (OR = 1.28-3.27). Proportion of stores in the school neighbourhood with presence of tobacco control signage decreased the odds of a student being a smoker (OR = 0.11-0.66). The odds of a student being a smoker increased if they resided on the island compared to living in the lower mainland (OR = 1.11-1.75).
Discussion: Convenience stores exhibited more tobacco PoP activities than other store types. Retailers in the school neighbourhood that had tobacco advertisements and tobacco control signage exhibited both detrimental and protective effects on student smoking. This provides supportive evidence to ban tobacco advertising in retail stores and increase efforts for creating an anti-tobacco environment in neighbourhood retail stores. Maps generated served descriptive and hypothesis generating purposes.
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Jinting, Li, Han Jie, and Qiu Zhaofeng. "An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815.
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Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. Results: Our analysis shows that greenwashing has indirectly positively correlated with green purchase intention; green attitude and green perceived value play an intermediary role between greenwashing and green purchase intention. Conclusion: This study concluded that in the Chinese electrical appliance market, greenwashing has positively affected green attitudes and green perceived value, then green attitudes and green perceived value positively affected green purchase intention, and green attitudes positively affected green perceived value. Structure: In this study, after the introduction, the model and related proprietary definitions involved in the research are explained, and hypotheses are proposed. Next are the research methods and research results, and then the discussion of the research results. Finally, the possible directions of future research are discussed.
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Amaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.
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Doutoramento em Marketing e EstratégiaOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion Theory. A thorough literature review has revealed that there is a lack of studies that integrate all theories to better understand online travel shopping. Therefore, based on relevant literature in tourism and consumer behaviour, this study proposes and tests an integrated model to explore which factors affect intentions to purchase travel online. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media, and examines its relationship with intentions to purchase travel online. To test the 18 hypotheses, a quantitative approach was followed by first collecting data through an online survey. With a sample of 1,532 Worldwide Internet users, Partial Least Squares analysis was than conducted to assess the validity and reliability of the data and empirically test the hypothesized relationships between the constructs. The results indicate that intentions to purchase travel online is mostly determined by attitude towards online shopping, which is influenced by perceived relative advantages of online travel shopping and trust in online travel shopping. In addition, the findings indicate that the second most important predictor of intentions to purchase travel online is compatibility, an attribute from the Innovation Diffusion Theory. Furthermore, even though online shopping is nowadays a common practice, perceived risk continues to negatively affect intentions to purchase travel online. The most surprising finding of this study was that Internet users more involved with social media for travel purposes did not have higher intentions to purchase travel online. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.
A compra de viagens online tem atraído investigadores dado o seu significativo crescimento e existe uma crescente literatura nesta área de investigação. Contudo, estudos sobre o que motiva consumidores a comprar online têm sido fragmentados. De facto, os estudos existentes em grande parte baseiam-se no Modelo de Aceitação de Tecnologia de Davis, no Teoria da Ação Refletida, na Teoria do Comportamento Planeado ou na Teoria de Difusão de Inovações de Roger. Uma extensa revisão da literatura permitiu revelar que há uma falta de estudos que integram todas as teorias para a melhor compreensão da compra de viagens online. Deste modo, baseado em literatura relevante na área de Turismo e de comportamento do consumidor, este estudo propõe e testa empiricamente um modelo integrado para explorar quais os fatores que afetam a intenção de comprar viagens online. Mais, propõe um novo constructo, designado de envolvimento com social media, definido como o nível de interesse ou ligação emocional com social media, examinando a sua relação com a intenção de compra de viagens online. Foi utilizada uma abordagem quantitativa para testar as 18 hipóteses, recolhendo dados através de um questionário disponível online. Com uma amostra de 1532 utilizadores mundiais de Internet, o método de Partial Least Squares foi utilizado para verificar a validade e fiabilidade dos dados e testar as relações formuladas entre os constructos. Os resultados indicam que as intenções de comprar viagens online são maioritariamente determinadas pela atitude em relação à compra de viagens online, que por sua vez é influenciada pelas vantagens relativas percebidas e pela confiança na compra de viagens online. Os resultados também revelam que o segundo preditor mais importante das intenções de comprar viagens online é a compatibilidade, um atributo da Teoria de Difusão de Inovações. Por outro lado, apesar de a compra de viagens online ser atualmente uma prática comum, o risco percebido continua a afetar negativamente a intenção de comprar viagens online. Um dos resultados mais surpreendentes deste estudo foi que utilizadores de Internet mais envolvidos com social media relacionados com viagens não tinham maiores intenções de comprar viagens online. As contribuições teóricas deste estudo e as implicações práticas são discutidas e linhas de investigação futura são apontadas.
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Buis, Martinus, Anna Johnsson, and Tristan Thormann. "Fair Trade and its impact on the purchasing process : Using the AIDA model." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43922.
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Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. Purpose - The purpose of this study is to expand understanding on the relationship between fair trade and the consumer purchase process. Design/methodology/approach - The four stage AIDA model has been selected to examine fair trade in consumer purchase behaviour. Furthermore the study has been quantitative and a questionnaire was used gathering 140 respondents. Findings - A clear correlation between the different AIDA stages were established and the influence of fair trade on the purchasing behaviour was somewhat explored. Despite no proven hypotheses, many respondents still agreed with the fair trade statements tested showing strong awareness and consideration towards the topic. The most notable facets included social and environmental factors. In addition it was established that even though labour rights are discussed regularly in media, no significant influence could be observed in any of the AIDA purchase stages. Research limitations/implications -The limitations of the study were the geographical constraints testing only one university in Sweden. This meant that the respondents did not come from different cultures and countries, potentially affecting the discussed results. In addition, should the study have been qualitative different insights may have been established. Practical implications -The results from this study is useful for Non Government Organisations (NGOs) that are trying to shift consumer behaviour towards considering more ethical aspects when purchasing clothes. Marketers may also benefit from this study knowing what stages of the decision making process are considered by consumers in respect of fair trade. Originality/value -This study is unique as it combines the fair trade concept with the AIDA model which has not yet been done. In addition it contributes to previous knowledge and research on fair trade connected to the purchase behaviour.
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Karathanassi, Vassiliki. "Exploring elements of the cheese purchase decision process through application of purchasing involvement methodology : the case of cheese products in Athens, Greece." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/8785.
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Ahn, Inja Marketing Australian School of Business UNSW. "The impact of national culture on the planning and purchase-consumption behaviour of international leisure travellers." Awarded by:University of New South Wales. School of Marketing, 2005. http://handle.unsw.edu.au/1959.4/20803.
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This research investigates the influence of national culture on the trip planning and purchase-consumption behaviour of international leisure travellers. This study focuses on achieving a theory-driven, rigorous study that covers a large number of national cultures in empirically testing systematic relations between national values and overseas leisure travel behaviour. The study proposes a conceptual model linking four sets of generalized national value dimensions drawn from the Hofstede, Schwartz and Inglehart studies with trip planning and purchase-consumption behaviours, drawing on and extending the model of a tourism consumption system suggested by Woodside and King (2001). Both country- and individual-level control variables are incorporated in the model. Per capita GDP and statutory annual leave are country-level covariates; prior-destination experience, trip purpose, age and gender are individual-level covariates. In addition to these covariates, trip itinerary planning and total external search are included in models of consumption behaviours. Secondary data obtained from the quarterly Australian International Visitor Survey (from quarter one 2000) is used to test the proposed model. The final sample for the study comprises international leisure travellers from 22 Asian, European and North American countries. Trip planning and consumption behaviours are taken as the dependent variables in a series of weighted and multi-level (HLM) regression models where the independent variables include national values, per capita income and statutory leave (at the country-level) and four travel segments constructed from prior-destination experience and trip purpose, age and gender at the individual-level, as well as trip itinerary planning and total search. The study found that national values play a significant role in influencing both trip planning and purchase-consumption behaviour. National values were found to have a stronger impact on trip planning behaviours than on consumption behaviours at a destination. The four sets of national values differed in explanatory power as did, the three national culture models in an international tourism context, although there was substantial convergent validity across the three models of national culture. The impact of national values on overseas leisure travel behaviour was strongest among the holiday travellers and the youngest (15-24) female tourists, followed by older (45-55plus) tourists. The study contributes a theory-driven, rigorous investigation of national culture and overseas leisure travel behaviour by provision of comprehensive conceptual model and by empirically testing the hypotheses on a large number of countries. It enriches our understanding of the role of national culture on cross-cultural consumer behaviour. The study's findings may assist in developing more effective international destination marketing strategy (e.g., positioning, communication and products-services development) by showing the potential usefulness of national values. Finally, several avenues for future research are suggested including direct measurement of cultural values, further empirical testing based on larger samples, further advances in the conceptual model adding post-purchase behaviour and other confounding variables.
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Shams, Hayat Mohammed. "Incremental consumption and the purchase of experimental products : an investigation of Gulf Arabs' holiday tourism behaviour." Thesis, University of Surrey, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.328787.
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Molo, Ryan Patromo, and Justin Carre. "Green Marketing : Student’s perceptions and preferences in the University of Gavle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19894.
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Aim: The aim of this study is to determine the factors that may influence the purchasing behaviour of the students of the University of Gavle with regards to green products. This study aims to answer the question if the following factors such as: gender of the students, price of the green product, level of green awareness and the green behaviour of the students and whether they have a significant difference with the purchasing behaviour of the students. Design/methodology/approach: The framework is structured on the bases of examining the correlation between the following variables, green behaviour, gender, level of green awareness of the respondents and the price of the product with regards to the purchase of green products. Data was collected via randomly distributed questionnaires and an online survey. SPSS version 22.0 was used to analyse the results of the questionnaires through correlation analysis and linear regression analysis. Findings: Our findings show that the genders of the respondents, level of green awareness and the green behaviour have a significant, positive influence on their purchase behaviour, whilst the price of the green product has a negative influence on the purchasing behaviour of the students of the University of Gavle. Limitations and Suggestions for further research: The limitations of the study were the time, size of the sample group as well as the language of the questionnaire. To enhance the representation of the sample, future research should aim at targeting a larger sample group and a wider variety of variables should be examined. Originality: The study examines a variety of factors other than the green awareness of the respondent, that influences the purchasing behaviour of the respondents and this information could provide important results for companies when it comes to marketing a green product.
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Klimo, Ján. "Stimulating Repeat Purchase Behavior: Case Study of Solosso Company." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113956.
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The goal of this thesis is to propose strategies that profitably stimulate repeat purchase behaviour of Solosso's customers, Solosso being an e-commerce start-up producing custom made dress shirts. In order to accomplish the stated goal, research has been conducted into the existing body of literature about the subject, models for managing customers for value have been presented and applied on Solosso's customer database. Additionally, customer survey has been conducted to better understand customers' behaviour. Based on the applied models and the findings from the survey, the thesis delivers a set of recommendations on how to improve the product, what customers to acquire and, finally, what strategies to employ in order to profitably stimulate repeat purchase behaviour of the four main groups of Solosso's customers. The methods and strategies are expected to generate substantial incremental profits and may be implemented in other businesses as well.
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Carlsson, Lisa J., and Sara Chehimi. "Multimedia and Purchase Intentions : Web Design for Fashion E-Tailers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15603.
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Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content. The purpose of this thesis is to investigate attitude towards multimedia and whether it influences one’s online purchasing intentions for high-end fashion.
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Clarke, Peter, and n/a. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study." Griffith University. School of Marketing and Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040520.103119.
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Christmas is generally described as cultural, ritual and sociological phenomena of devotion, community and consumption. The topic of this dissertation concerns a specific stream of research within the general domain of consumer behaviour. The focal objective of this study is to develop a model and generate theory about parental gift giving behaviour at Christmas. My study is unique because it attempts to model parental gift giving at Christmas in a consumer behaviour context. Consumer behaviour theory suggests that parents seek information about possible gifts, set selection criteria for gift purchase, evaluate alternatives and buy the gifts for their children. Following this broad view of theory, parents respond to children's request behaviour, evaluate the suitability of any requests and purchase the approved or appropriate items as Christmas gifts. Children are encouraged to request any gifts that they desire, and these gift requests are often for specific brands. In general Christmas gifts are selected from children's products and brands and there is extensive debate and research relating to television advertising and children's request behaviour at Christmas. However, parents are not exposed to the same sources of advertising as their children and there is little evidence of research into the very important topics concerning motives, strategies, evaluations and the giving of brands that characterize parents' Christmas gift giving to their children. The significance of this dissertation resides in the development and presentation of a comprehensive model for the conceptualisation of parental gift giving at Christmas, based on antecedents to parents' social roles of gift giving and direct and indirect behavioural outcomes of those gift giving roles. Measures for each of these outcomes are developed and gender effects are also explored. The sample frame was described as a parent with at least one child between the ages of 3-8 years and a survey package was delivered to parents of children from participating schools and kindergartens. There were 2560 surveys distributed, with 450 individual responses representing a return rate of 17.6%. The 450 cases available for analysis were factor analysed and formed into composite and latent variables to facilitate statistical analysis via Partial Least Squares (PLS) regression, which is an appropriate procedure when the relationships are unknown or theoretical. The results of the research have two distinct streams. The first stream relates to the creation and validation of measurement constructs for the concept of Christmas spirit, parental gift giving, request communication, brand benefits and use of information sources, as well as involvement in giving gifts and involvement in giving brands as gifts. The second stream relates to the relationships between variables; the results support the relationships antecedent to the parents' social roles of gift giving. There is a significant relationship of Christmas spirit with involvement in giving gifts and with parental gift giving roles. A significant relationship also exists between involvement in giving gifts and parental gift giving roles. However, there is limited support for propositions related to outcomes of parental gift giving roles where there are significant relations between these roles and Christmas request communication, brand benefits and information sources. There is also a significant, indirect relationship between brand benefits and involvement in giving brands as gifts. As part of the second stream, gender differences were examined; the results show that mothers' Christmas spirit has no effect on their gift giving roles and gift giving roles have no significant effect on request communication and information source usage. On the other hand, the results show that the fathers' gift giving activities reflect the relationships outlined in the parental model. The study has academic implications for sociology and consumer behaviour disciplines and commercial implications for manufacturers, advertisers, brand owners and retailers. Further investigations will be necessary to incorporate other elements into the parental gift-giving model and to extend the theory toward a fuller understanding of the parental Christmas gift giving phenomena.
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Clarke, Peter. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367633.
Full textAbstract:
Christmas is generally described as cultural, ritual and sociological phenomena of devotion, community and consumption. The topic of this dissertation concerns a specific stream of research within the general domain of consumer behaviour. The focal objective of this study is to develop a model and generate theory about parental gift giving behaviour at Christmas. My study is unique because it attempts to model parental gift giving at Christmas in a consumer behaviour context. Consumer behaviour theory suggests that parents seek information about possible gifts, set selection criteria for gift purchase, evaluate alternatives and buy the gifts for their children. Following this broad view of theory, parents respond to children's request behaviour, evaluate the suitability of any requests and purchase the approved or appropriate items as Christmas gifts. Children are encouraged to request any gifts that they desire, and these gift requests are often for specific brands.
In general Christmas gifts are selected from children's products and brands and there is extensive debate and research relating to television advertising and children's request behaviour at Christmas. However, parents are not exposed to the same sources of advertising as their children and there is little evidence of research into the very important topics concerning motives, strategies, evaluations and the giving of brands that characterize parents' Christmas gift giving to their children.
The significance of this dissertation resides in the development and presentation of a comprehensive model for the conceptualisation of parental gift giving at Christmas, based on antecedents to parents' social roles of gift giving and direct and indirect behavioural outcomes of those gift giving roles. Measures for each of these outcomes are developed and gender effects are also explored.
The sample frame was described as a parent with at least one child between the ages of 3-8 years and a survey package was delivered to parents of children from participating schools and kindergartens. There were 2560 surveys distributed, with 450 individual responses representing a return rate of 17.6%. The 450 cases available for analysis were factor analysed and formed into composite and latent variables to facilitate statistical analysis via Partial Least Squares (PLS) regression, which is an appropriate procedure when the relationships are unknown or theoretical. The results of the research have two distinct streams. The first stream relates to the creation and validation of measurement constructs for the concept of Christmas spirit, parental gift giving, request communication, brand benefits and use of information sources, as well as involvement in giving gifts and involvement in giving brands as gifts. The second stream relates to the relationships between variables; the results support the relationships antecedent to the parents' social roles of gift giving. There is a significant relationship of Christmas spirit with involvement in giving gifts and with parental gift giving roles. A significant relationship also exists between involvement in giving gifts and parental gift giving roles. However, there is limited support for propositions related to outcomes of parental gift giving roles where there are significant relations between these roles and Christmas request communication, brand benefits and information sources. There is also a significant, indirect relationship between brand benefits and involvement in giving brands as gifts. As part of the second stream, gender differences were examined; the results show that mothers' Christmas spirit has no effect on their gift giving roles and gift giving roles have no significant effect on request communication and information source usage. On the other hand, the results show that the fathers' gift giving activities reflect the relationships outlined in the parental model. The study has academic implications for sociology and consumer behaviour disciplines and commercial implications for manufacturers, advertisers, brand owners and retailers. Further investigations will be necessary to incorporate other elements into the parental gift-giving model and to extend the theory toward a fuller understanding of the parental Christmas gift giving phenomena.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing and Management
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Cornish, Amelia Rose. "Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices." Thesis, The University of Sydney, 2020. https://hdl.handle.net/2123/22333.
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A core challenge facing the world today is how to sustain the more than 2 billion people who are expected to join the world population by 2050, giving rise to a population reaching approximately 9.7 billion. Such intense population growth, combined with rising affluence and current increases in per capita consumption of animal-based products, are forcing the world to face the intersecting challenges of how to feed such a large population whilst controlling the impact of food production on the planet, people and animals. In response to the growing demand for foods of animal origin, much animal agriculture in Western countries, such as Australia, has moved away from the predominantly small scale and extensive operations that existed before the second agricultural revolution towards intensive systems characterised by confinement. Such intensification has led to many animal welfare concerns as well as environmental, social, and human health consequences. Public values and attitudes towards animals are changing and we are seeing an increase in concern for animal welfare in the food production process. A recent report commissioned by the Department of Agriculture and Water Resources into Australia’s changing sentiments for farm animal welfare found that 95% of respondents viewed farm animal welfare as a concern and 91% wanted at least some regulatory reform. Despite these trends, there remains a well-documented gap between consumers’ attitudes and actions at the supermarket, known as the attitude-behaviour gap. Some of the reasons highlighted within the literature for this gap include inconvenience, lack of knowledge and information, and the abundance of confusing claims and labels on food packaging. The aim of this thesis is to investigate Australian consumers’ attitudes towards farm animal welfare, reasons for any gap between their sentiment for animal welfare and food choices at the supermarket, and, finally, approaches to encourage more welfare-friendly food choices. This thesis comprises eight discrete chapters. The first chapter is an introduction to the broader thesis field of food production, animal welfare, and consumer choice. Chapter Two is an in-depth review examining public attitudes towards animal welfare in food production. Chapter Three reviews the attitude-behaviour gap for farm animal welfare and uses the behaviour change wheel to explore how we can encourage consumers to make food choices that are better for animal welfare. The fourth, fifth and sixth chapters report three empirical studies. First is a study of Australian consumers’ attitudes towards animal welfare in food production, and the motivations and barriers that affects their purchasing of welfare-friendly products (Chapter Four). The second is an investigation into the attitudes towards animal welfare and empathy for animals shown by a unique population of people who attended an animal welfare event at the University of Sydney (Chapter Five). These findings were then more broadly compared to the attitudes of the general public. The third study is a discrete-choice experiment that examined consumers’ preferences for animal-based products (pork, poultry and eggs) with animal welfare accreditations and whether providing consumers with details about the animal welfare standards of these on-package accreditations had a positive effect on high welfare purchase intentions (Chapter Six). The seventh chapter is devoted to documenting the creation of an animal welfare rating system that provides consumers with information and ratings (of avoid, good, best) for chicken, pig, and egg products based on on-package animal welfare accreditations. Potential future applications of the ratings are discussed. The final chapter (Chapter Eight) is a discussion of the thesis findings overall, with concluding remarks.
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Sharma, Mukesh, and mukesh sharma au@gmail com. "Role of Beliefs and Past Experience in Forming Resort Accommodation Purchase behaviour: A Study of Australian Tourists." RMIT University. Management, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20090507.121635.
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Hospitality industry has a long history of providing accommodation along with recreation facilities. Resorts are a more recent phenomenon in offering similar services. The similarity stops there as the people who use resorts have different expectations and motives to be there. While hotels are mainly used by the business people and are busier during the weekdays, resorts are generally used for vacation and rest and are busy during holiday season. The difference in the clientele's motivations makes it difficult for the resort marketers to effectively position and market the property to the right segment. There have been many studies done primarily on hotel clients, while resorts have largely been neglected. This study is the first step in evaluating the level of contribution beliefs and past experiences make when Australian tourists decide on their resort accommodation purchase. To achieve this aim the Australian resort market was segmented and then every segment was tested on the model developed for the study. In this study, 412 people responded by filling out the questionnaires that were put in their rooms, by the participating resorts they were staying in. The study targeted all states and Territories of Australia. Every possible precaution was taken to maintain the anonymity of the respondents and the participating resorts to avoid compromising their financial interests. The study found four segments of resort tourists. They were named active conventionalists, young conservatives, elite regulars and veterans. The role of beliefs and past experience in purchase decision was found to be of varying degrees amongst the segments. It was also found that benefit beliefs had the bigger role in resort accommodation selection compared to normative beliefs. Control beliefs had the least role in the formation of the purchase behaviour. It was also found that while the Theory of Planned Behaviour was incapable of predicting resort accommodation purchase behaviour on its own, the addition of past behaviour to the mix increased the predictability perceptibly. The main limitation of the research was that the researcher and the respondents were far removed from each other. It is recommended that in future studies; there must be a provision for qualitative data to complement the quantitative approach. Besides this, there are many more important recommendations made relating to design and application of the questionnaire for future studies. The study also stresses that similar studies should be conducted, preferably on longitudinal basis to confirm or reject the findings of the present study. The present study contributed to the body of knowledge by providing a theoretical framework and suggesting a resort accommodation purchase predictability model incorporating beliefs and past experience of resort tourists. It also provided resort marketing planners with practical recommendations and implications in terms of attracting the right clients to their resorts as well as how to position their resorts for the intended market segment to get the best returns on their investment in marketing.
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Damsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.
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Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. The research focused exclusively on Swedish female millennials who are active social media users. The research used a deductive approach by formulating hypotheses based on already existing theories. The explanatory design was used when aiming to investigate a causal relationship between two variables, i.e., prior to the pandemic compared to today. Further, a quantitative strategy was used by collecting primary data through a questionnaire, which thereafter was analysed through SPSS, using the paired sample t-test. To target the desired sample a convenience sampling method was used which collected a total of 226 respondents, with 197 valid participants. The sample was collected through several Facebook groups, combined with the utilizing of the authors own social media channels. Since this study aimed to measure engagement, the key concepts were converted in the survey questions to more specific terms, by a modified existing scale. Indicators were established to be able to measure the engagement under controlled conditions. Furthermore, the results from the statistical tests resulted in a p-value to confirm or reject the null hypothesis, followed by a correlation coefficient value to determine the strength of the relationship. The empirical findings combined indicated significant evidence that because of the social constraints since the COVID-19 outbreak, there has been an increased engagement in the post-purchase behaviour on social media for Swedish female millennials. This was confirmed through a p-value of 0.000 in the t-tests for all seven hypotheses. Furthermore, all tests show correlation values between 0.449 and 0.617, which means that all the existing relationships are positive. This means that during the period when COVID-19 has been an active societal problem with all its effects, the new living conditions have entailed an increased involvement in post-purchase behaviour on social media for Swedish female millennials. If corporations take these changed behaviours in consideration and adapt the marketing strategy accordingly, it can contribute to increased sales as the credibility of the brand gets strengthened through the transparency that the customer base values.
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Veldman, Stian. "Consumer perceptions of beer products at the point of purchase / Veldman S." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7342.
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Customer perception and the way this phenomenon impacts customers' choices when purchasing products is an extremely significant marketing aspect in any industry. In a competitive market and economy, understanding and being able to predict consumer perceptions and responses is a crucial competitive factor that all suppliers should have an in–depth knowledge and understanding of. This applies especially to the South African beer market with more than forty competing beer brands.
This study examines the aspect of customer perception in terms of the three central variable perceptions of price, taste and brand image. Furthermore, the study takes into account the interaction between these variables and attempts to ascertain whether one is more significant than the other. To this end an empirical research study was undertaken by means of a questionnaire that examined the responses from 225 participants. These responses were analysed in terms of a number of significant variables in relation to perceptions of price, taste and brand image. The results were also compared to the literature and theory on the subject.
Among the findings from this research was that while all variables were important, price was considered by the participants to be a constant factor in the decision–making process. However, it was also found that price as a perception could not be viewed in isolation as a separate and autonomous variable. It was found that aspects such as brand image could have a significant impact on other perceptual factors such as taste.
The study concludes with the recommendation that the perceptions of price, taste and brand image should be considered in terms of their affect on each other and should be further researched in terms of a more holistic understanding of their interconnections.Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
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Brännman, Jennie, and Stina Nordlund. "Teknikens gråhåriga marknad - vi är här för att stanna : Vad påverkar äldres köpbeslut av ny teknologi?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45102.
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This thesis aims to describe how enterprises can approach and reach older citizens in order to sell new technology products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we have applied semi structured interviews and observations of the elderlies behaviour towards an Ipad which we used as a study object during the interviews. The results of this study shows several aspects which affect the elderlies purchase decision regarding new technology but it all comes down to one matter, lack of knowledge. In order to overcome that obstacle, enterprises need to modify their communication strategy. They will be needing information about elderlies preferences and their self-image, meaning how they perceive themselves which is connected to how receptive they are towards new technology. They will also need to communicate information about the products area of use, the quality of the product, that the product is user-friendly and that there is impeccable support and education available. All these aspects have shown to have huge impact on the purchase decision. Enterprises need to assure the elderly segment that they will be able to use these products without complications. Since the social environment, especially the younger segment has shown to have an impact on the elderlies purchase decisions, enterprises must also turn the attention and start communicating this information towards them also.
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Henne, Lisa-Marie. "How the portuguese wine can further penetrate the german wine market." Master's thesis, ISA/UL, 2015. http://hdl.handle.net/10400.5/11212.
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Mestrado em Viticultura e Enologia - Instituto Superior de Agronomia / Faculdade de Ciências - Universidade do PortoFor a successful export of portuguese wine it is necessary to analyse the consumer behaviour of the various target countries. Only if the consumer behaviour is understood one is able to develop and implement marketing strategies as well as products that address market and consumer needs appropriately. As Germany is one of most important import countries for wine this paper solely focusses on the german wine market. It is therefore of major importance to analyse the consumer behaviour, aiming to identify the most valued attributes when choosing portuguese wines, understanding their purchasing habits and their expectations from Portuguese wines. The results of this study showed that german consumers like to drink refreshing white wines as well as slender and classy red wines. Customers who are already used to portuguese wine associate them with exceptional quality and great price-quality ratio. The majority of the sample are lacking of an intellectual connection to portuguese wine though. Another finding of this paper is that German consumers are very discount driven and demand value for their money on the one hand but are also willing to spend larger amounts of money for good recommended wines on the other hand. To understand these patterns of behaviour is an essential premise in order to effectively penetrate the German market
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Gu, Cheng. "Status Consumption in High Tech Products Upgrading Purchase: A Study of the Extended Theory of Planned Behaviour Model." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/35839.
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The smartphones’ market is characterized by its fast evolving environment. In such an environment, the key concern for each company is how to continually encourage consumers to upgrade to the latest version before their existing model expires, which also highlights the importance of continual product enhancement. Consumers choose high-tech products not only for their functional values, but also for their symbolic values. This phenomenon is even more prevalent among products that tend to be conspicuously consumed. The high portability and multi-functional capabilities of smartphones make their use highly visible to users’ social surroundings, and consumers may choose to upgrade their existing smartphones for the perceived symbolic values provided by newer and enhanced models. The great success of the iPhone inspired the current research to further investigate the antecedents of upgrade intention and to uncover the symbolic value that smartphones provide to consumers. Reference group conformity is not the only way to fulfill symbolic values of selected products. Consumers also have the tendency to actively express their ideal self-image through acquiring and displaying material symbols and an ideal self-image sometimes also refers to a self-image with higher social status. Building upon the Theory of Planned Behavior (Ajzen, 1991), the proposed research model also explores the possible moderating effect of status consumption on the TPB model. A survey will be administered to university students (smartphone users) to collect primary data to measure the effectiveness of the new proposed research model. The results of this study provided a better understanding of consumers’ upgrading purchase intentions toward smartphones. Additionally, this study finds that status consumption is partially related to smartphone purchases, which could also be extended to other technological products categories.
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Guo, Yue. "The Development of a Model For Empirically Testing Virtual Item Purchase Behaviour in Virtual Worlds : Theory and Results." Thesis, University of East Anglia, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.514240.
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In the past few years, virtual worlds - such as Second Life (SL), World of Warcraft (WoW) and RuneScape - have demonstrated the potential to be a promising online business model. Millions of users around the world now participate in virtual worlds and trade virtual items with each other. What is more important is that typically virtual items can be traded for real world currencies within virtual worlds or via other third-party exchange platforms. The advent of virtual worlds, accompanied by virtual item transactions for real money has created a significant impact on the lives of people globally. However, little empirical research has been conducted into virtual world residents' purchase behaviour in virtual worlds. Based on the gaps found in the literature, this research was designed to help us to gain a better understanding of factors influencing virtual item purchase behaviour in virtual worlds. This research was carried out in two distinct stages, covering both exploratory and explanatory research. The exploratory stage began with reviewing the current stage of knowledge with respect to understanding players' purchase behaviour in virtual worlds. Seven prominent theoretical models were carefully selected as our theoretical frameworks to build a preliminary research model for explaining virtual item purchase behaviour in virtual worlds. The seven theoretical models are the theory of reasoned action (TRA) (Fishbein and Ajzen, 1975), the theory of planned behaviour (TPB) (Ajzen, 1991), the technology acceptance model (TAM) (Davis, 1989), trust theory (McKnight et al., 2002) transaction cost theory (Williamson, 1981, 1985, 1991; Liang and Huang, 1998), innovation diffusion theory (lOT) (Rogers, 1995) and the unified theory of acceptance and use of technology (UTAUT) (Venkatesh et al., 2(03). These established theoretical models have proven to have good predicting or explaining power via prior research in the field of IS adoption and e-commerce online shopping behaviour (e.g. Cheong and Park, 2005; Gefen, 2000; Hsu and Lu, 2004; Lin and Lu, 2000; Teo et al., 1999; Moon and Kim, 2001). Moreover, four focus groups were then conducted to gain deep insights into virtual item purchase behaviour in virtual worlds, thereby further refining and improving the preliminary conceptual model and its constructs. The revised research model provides a more comprehensive understanding of the latent psychological processes that typically induce players' purchasing behaviour in virtual worlds. For practical considerations, a more parsimonious research model was finally developed for empirical testing based on an overall modification and refmement of the revised model. In the explanatory research stage, a large-scale online survey was conducted within World of Warcraft and Second Life respectively. SEM-PLS (Structural Equation Models by Partial Least Squares) (Tenenhaus et aI., 2005) was used to confirm the finally developed model in this study. SEM-PLS can offer a unified mechanism to validate the relationships between constructs and their indicators in the measurement model and test the relationships among constructs in the structural model together. Among the statistically significant paths found in the final research model, three prominent IS adoption constructs including effort expectancy, performance expectancy and enjoyment still exerted considerable influence on virtual item purchase behavioural intention. Another typical construct habit not only had the direct effect on actual purchase behaviour in both SL and WoW contexts, but also significantly moderated the relationship between purchase behavioural intention and actual purchase behaviour in the context of WoW. Each of three newly developed constructs including advancement, perceived value and customisation had a strong impact on players' virtual item purchase behavioural intention in both WoW and SL contexts. As expected, perceived social status had a close relationship with players' purchase behavioural intention in WoW. In summary, the research findings provided useful information for virtual world developers and marketers in prioritising and allocating their resources to improve the impact of these constructs, all of which will ultimately stimulate players' purchase of virtual items. For example, given the important influence of enjoyment and customisation, the developers of a virtual world should carefully consider how to design novel, interesting contents and virtual items for simulating players' purchase behaviour. The underlying transaction mechanism must be designed and developed towards ease of use and high usefulness. In addition, game-oriented virtual world developers should refer to socially-oriented virtual world economic systems (e.g. Second Life) and consider establishing a currency exchange mechanism for virtual currency and real money. This PhD dissertation rounds off with a discussion about future research opportunities, the limitations and implications for research and practice in this very new area of investigation.
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Schäufele, Isabel [Verfasser]. "Factors influencing the purchase behaviour of consumers for organic wine: An analysis of household panel data / Isabel Schäufele." Kassel : Universitätsbibliothek Kassel, 2018. http://d-nb.info/1163736775/34.
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Chik, T. K. C. "Organisational buying behaviour in a planned economy- the purchase of foreign technology in the People's Republic of China." Thesis, University of Manchester, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.383497.
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Choi, Young Min. "A structural equation model of the determinants of repeat purchase behaviour of online grocery shoppers in the UK." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/1916.
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The thesis aims at developing a structural equation model of the determinants of repeat online grocery shopping behaviour. In particular, it examines online grocery shopping behaviour, sample and characteristics of shoppers, identifies key constructs that are the determinants of online grocery repurchase behaviour, and formulates a structural equation model in terms of the key determinants. Previous key literatures related to online grocery shopping are first reviewed and a conceptual framework comprising the various hypotheses is proposed, and then empirically examined. Quantitative research method based on an online survey is employed and a total of 333 respondents form the sample for this research. Confirmatory factor analysis is used to assess the fit of the measurement model and to refine the constructs. Structural model is also employed to investigate any causal relationships among the constructs based on the proposed model and the hypotheses paths. With respect to the results of demographic profiles, online grocery shoppers are identified as women, age group of 18-34 years old, full-time workers, having a moderate income and higher educational level, and living with another adult without children. In addition, the results indicate that six constructs, perceived usefulness, perceived ease of use, shopping enjoyment in a store, social influence, post-purchase attributive satisfaction and attitudes towards online grocery shopping, are involved in the consumer’s repeat online grocery shopping behaviour. Moreover, the proposed theoretical framework has all consistent and valid scales for each of the constructs, and the measurement model for each construct shows good measures of fit explaining data reasonably well. Associated with the structural model, it is found that the construct of post-purchase attributive satisfaction has the strongest direct effect on consumers’ attitudes towards online grocery shopping, and the strongest both direct and indirect effects on consumers’ repeat online grocery purchasing intentions. Indirect route is developed through consumer’s attitude although this route is much weaker than that from direct relationship.
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Lin, Chen-yu. "Effect of socio-economic, personal and perceptual variables on Taiwanese consumers' private brands purchase behaviour : an integrated framework." Thesis, University of Edinburgh, 2010. http://hdl.handle.net/1842/9817.
Full textAbstract:
Private branding strategy plays an important role for international retailers entering Asian grocery markets since there is a consensus that it helps retailers not only improve the store profitability but also differentiate themselves from other competitors. However, our present understanding of consumer responses to private brand (PB) is mainly based on studies of Western markets that have long PB development history. Generally speaking, European and American consumers have sophomore purchase experience and well familiarity with local retailers and their own brand products. Little scholarly research has examined factors influencing consumers’ selection of private brands offered by international retailers in Asian countries such as Taiwan. The purpose of this thesis is to identify how individual characteristics can be used in predicting Taiwanese consumers’ preferences for private brands since a successful marketing strategy is always based on well understanding how preferences vary with consumer factors. This thesis first reviews previous studies of PB and presents the results of six focus groups in Taiwan. These results identify six key consumer characteristic variables (i.e. price consciousness, perceived PB quality, perceived PB risk, store reputation reliance, innovativeness and familiarity with PB) influencing consumers’ PB attitude and purchase intention. This thesis then proposes a model that integrates these six consumer characteristic variables. In view of the potential store difference, data were collected from two international retailers, Carrefour and 7-11, in Taiwan. A total of 409 useable questionnaires (222 from the on-line surveys and 187 from face-to-face interviewing) were collected and analyzed. The findings revealed that Taiwanese consumers are more concerned about the quality than the price of these international retailers’ PB products. The results also demonstrate that when consumers are more familiar with international retailers’ PB, they have more confidence in evaluating product quality, reducing perceived PB risk and enhancing price consciousness of PB in the same time. Similarly, when consumers perceived better store reputation, they will perceive better quality of the PB and have better PB attitude and higher purchase intention toward the retailer’s PB. More importantly, this paper verified that innovative private brand can increase consumers’ perception of private brand quality and ultimately increase their intention to buy it. Also, this thesis finds that some consumer characteristics variables have more correlation with PB purchase intention and the contribution of the variables varies from Carrefour to 7-11. In general, however, perceptual variables have stronger prediction power than personal and socio-economic variables. These findings highlight the importance of consumers’ familiarity with PB and perceived quality of PB and suggest that managers should increase various promotional activities to facilitate consumers’ familiarity with their PB. For example, they can offer free samples or tasting at the point of sale, to increase consumers’ familiarity with their PB products in the future. More academic and managerial implications and suggestions for future research are discussed in the conclusion chapter.
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Štěpánková, Zuzana. "The Importance of Sustainable Development: Perception of Corporate Social Responsibility and its Impact on Czech Consumers' Purchase Behaviour." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198666.
Full textAbstract:
Corporate social responsibility (CSR) has been receiving a considerable attention from researchers in recent years, especially with regard to consumers' perception. This thesis is exploring perception of corporate social responsibility among Czech consumers and aims to discover whether or not it has an impact on them while purchase decision making. Czech consumers appear to have an interest in CSR but they are generally little informed about organizational CSR activities. Moreover, findings showed that low awareness and trust determine high scepticism among Czech consumers towards CSR activities. Eventually, even though Czech consumers generally wish to support socially responsible organizations, they perceive CSR as rather peripheral factor of purchase since they prioritize traditional purchase factor such as price and quality.
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Bador, Aida, Pei San Sarah Low, and Meriem Manouchi. "Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12709.
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The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. There has been an increasing trend of using cause-related marketing as part of corporate social responsibility strategy. Companies increasingly believe that associating their corporate identity with good causes can be an effective marketing tool. There is limited research about CRM with a bearing on the Swedish market and the fashion industry. This has given the authors an interesting field for research and analysis.
A quantitative method was used to collect primary data. A survey was conducted among customers of H&M, Lindex, Mango and Indiska. These companies were chosen after the observation of a large amount of Swedish based fashion retailers and their involvement within CRM. The results indicate that there is a link between cause-related marketing and customer purchase intentions. CRM campaigns have positive effects on customers by increasing their purchase intentions. Marketing communication, price, customer attitude and fit are important factors that affect the purchase of CRM products. A further investigation can be useful for companies and researchers in the field of marketing strategies.
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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.
Full textAbstract:
This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these websites is low. On the contrary, mobile network providers attract a higher portion of consumers with purchase intentions and enjoy more intensive research. Consumers have a small consideration set in both sectors; and consider certain banks/providers rather than using the accessibility of all alterative on the Internet. It is evident that comparison sites play an important role in both markets affecting the behaviour of online consumers. Finally, the research stresses the use of the Internet as a complementary channel offering specific benefits in each sector.
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Meisnerová, Aneta. "Analýza trhu biopotravin." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198214.
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This thesis deals with the situation on the market of organic food in the Czech Republic. The aim is to determine the attitudes, awareness and purchase behaviour of Czech organic food consumers. Find out how different purchasing behaviour of women and men by age and what is typical organic food consumer. The thesis is divided into two parts. In the first theoretical-methodological section describes the basic concepts and legislation on the matter. Furthermore, mapping the situation of the contemporary state of the organic food market. The practical part consists of market segmentation obtained from desk research MML-TGI and quantitative research purchasing behaviour and attitudes of Czech consumers to organic food.
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Sen, Saga. "Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/80515.
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The research article proposed constitutes original empirical research and investigates the effects of brand loyalty and programme loyalty in low-income consumer groups. This research fundamentally replicates a European study within the low-income consumer base and contests the previous findings to prove that low-income consumers exhibit differences in behavioural and attitudinal characteristics on the outcome metrics related to preference, intention and purchase behaviour. By finding that the outcomes of Sales, Price Premiums, Share of wallet and Share of visits are mostly impacted by Brand loyalty, this research contributes to the body of knowledge that influences both academics and practitioners alike. Thus, the article was well matched with the Journal of Consumer Behaviour. The article follows the journal’s author guidelines with a plan for possible publishing in early January 2021Mini Dissertation (MBA)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.
Full textAbstract:
Labels serve as a source of external information during the consumer
decision–making process, and frequently contribute to consumers’ prior
knowledge of different products as well as their search activities prior to
purchase of furniture. Labelling of a wide range of products, such as food and
clothing has been investigated with regard to the effectiveness of the label, to
convey information and draw consumers’ attention to the product, and the
usage of the labels by consumers. However, no literature suggests the
existence of labels with regard to furniture items, or consumers’ expectations
about furniture labels. It is believed that labels on furniture items could assist
consumers during the pre–purchase information search of the decision–making
process.
The current study investigated consumers’ expectations of furniture labels,
during the pre–purchase information search of the consumer decision–making
process, in order to propose furniture labels. The objectives of the study were
to determine what questions regarding product information consumers
frequently ask store assistants prior to furniture purchasing; to determine
consumers’ expectations regarding furniture labels in terms of the product
information on the label, the appearance of the label and the placement of the
label on furniture items; and finally to suggest a preliminary furniture label
according to consumers’ expectations.
A mixed–method research approach was followed, using a two–phase
exploratory design. Qualitative findings indicated that consumers enquire
about the type of materials used for the manufacturing of furniture items,
finishes used on items, quality, guarantees, warrantees, design, performance,
maintenance, care instructions and colours of items. Similarly, quantitative
results showed that the majority of respondents deemed the price, materials
used, cleaning instructions, guarantee and warrantees important to be
displayed on the furniture label. Appearance characteristics were
summarised and preliminary furniture labels were suggested accordingly.
These labels can be used by product developers, marketers, and the furniture industry to assist consumers during their pre–purchase information search of
the consumer decision–making process.Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.
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Fanoberova, Anna, and Hanna Kuczkowska. "Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123550.
Full textAbstract:
Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. Issues of source credibility and information quality are particularly important in the context of online shopping. Consumers have to rely on information provided by online retailers and other sources in order to make a right purchase decision. The purpose of this master thesis is to examine effects of source credibility and information quality on attitude toward using the information source and purchase intention. Previous research investigated these effects only for one information source, thus, this study addresses this gap by exploring three online information sources: retailer source, eWOM source and neutral source. Furthermore, the theoretical framework is applied to the context of online apparel shopping, as no similar studies have beenconducted in this area before. We have formulated the following research question: What kind of effects do source credibility and information quality have on attitude toward using information source and purchase intention of apparel products? We used Theory of Reasoned Action and Information Adoption Model to develop a conceptual model. Data was collected from a sample of 180 respondents, who completed the online survey. Empirical findings demonstrate that factors of source credibility such as trustworthiness, expertise and attractiveness have positive effects on the attitude toward using eWOM source, while only trustworthiness and expertise positively affect the attitude toward using neutral source. For eWOM and neutral source relationships between factors of information quality and the attitude toward using the information source were found insignificant. On the contrary, for retailer source only factors ofinformation quality, accuracy and relevance, show positive effects on the attitude toward using retailer source. For all three sources attitudes toward using the information source and subjective norms positively affect purchase intentions. This work contributes to the existing knowledge by examining three online information sources in one study, which enables to discover differences in effects of source credibility and information quality on the attitude toward using the information source and purchase intention among sources. Furthermore, this paper provides recommendations for practitioners regarding improvement of perceived credibility and information quality ofeach information source in order to increase the number of consumers willing to use the source during information search.
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Lancere, de Kam Eva, and Jacqueline Diefenbach. "Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23485.
Full textAbstract:
Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. Design/Methodology/Approach - The research approach of this study is deductive, whereby hypotheses derive from the Decomposed Theory of Planned Behaviour. After secondary data is reviewed, a single quantitative data collection is applied, thus following a mono-method. This primary data is gathered virtually through a self-administered online questionnaire. A total number of 205 qualified responses from the Generation Y are statistically analysed using a structural equation modelling. This descriptive research design is chosen to conduct the relationships between the latent variables and the behavioural intention. Findings - The empirical findings reveal, that the attitude, subjective norm and perceived behavioural control significantly and positively influence the Generation Y’s online purchase intention to create and use a customised avatar. While the attitude, with the behavioural belief of perceived usefulness specifically, shows the strongest influence on the behavioural intention, the research sample also sees a fit to all technology facilitating conditions, affecting the perceived behavioural control. In comparison to this, the subjective norm influences the behavioural intention in a weaker manner, whereby the research sample is influenced more by external than interpersonal factors. Implications - To enlarge the Generation Y’s online fashion purchase intention while creating and using a customised avatar, fashion marketers are advised to highlight and improve the usefulness of the technology. Fashion businesses are recommended to implement interactive digital platforms, by employing influencer marketing, in order to endorse and promote the brand awareness in regard to the technology. Originality/Value - This master thesis addresses the online purchase intention for fashion items while creating and using a customised avatar from a commercial perspective. Where prior literature findings lack the link to managerial implications, this study examines the Generation Y’s behavioural intention towards this technology. The Generation Y has an immense and increasing purchasing power, which is accompanied with technical skills, thus making them crucial for the market success of online fashion businesses. Therefore, the authors examine the technology's commercial potential and encompass the whole fashion industry.
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Barros, António Maria Melo e. Castro Monteiro de. "O consumidor verde português : da preocupação ambiental ao consumo de produtos verdes." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10150.
Full textAbstract:
Mestrado em MarketingAs questões ambientais têm vindo a ganhar maior relevância nos últimos anos, em grande parte devido a uma produção e consumo pouco sustentáveis, provocando uma tomada de consciência por parte da sociedade, da necessidade de conciliar o desenvolvimento económico com a preservação do meio ambiente. O presente trabalho pretende avaliar o nível de consciência ecológica do consumidor português em relação aos bens e serviços que procura, bem como analisar se efectivamente os consumidores portugueses adquirem produtos verdes e quais as suas características socio-demográficas (idade, habilitações literárias, género e rendimento). É também alvo desta investigação perceber qual a influência da actual crise económica na compra de produtos verdes. Desenvolveu-se um questionário adaptado do trabalho de Straughan e Roberts (1999), que visava medir o nível de consciência ecológica dos consumidores portugueses. Para medir a intenção de compra de produtos verdes, bem como a sua compra efectiva, recorreu-se à análise utilizada por Chan (2001). Aplicou-se o questionário a uma amostra de conveniência, do qual advém uma análise quantitativa da informação recolhida. Os resultados demonstram que a maioria dos inquiridos apresenta um nível de consciência ecológica elevado, este verifica-se mais concretamente nos indivíduos do género feminino e que não possuem habilitações literárias de nível superior. Verificou-se também, que os consumidores que apresentam um nível de consciência ecológica elevado demonstram intenção de compra de produtos verdes e consequentemente uma compra efectiva destes mesmos produtos. Por fim, constata-se que a situação económica actual influencia negativamente a aquisição de produtos verdes.
As environmental issues have become more relevant throughout the years due both to unsustainable production processes and to consumer habits, society has become aware of the necessity to balance economic growth with environmental preservation. The aim of this research project is firstly to evaluate the level of ecological awareness of the Portuguese consumers taking into account the products and services sought, secondly to analyse if the Portuguese consumer buys green products and thirdly to study the socio-demographic characteristics of the consumers (age, educational skills, gender and income) and how the economic crisis affects the purchasing of green products. The questionnaire was based on the Straughan and Roberts´s model (1999) and it takes into account the purpose of measuring the level of Portuguese consumer?s ecological awareness. In order to measure the purchasing intention of green products as well as the final purchasing, the analysis model was taken from Chan (2001).The questionnaire was applied to a convenience sample and it shows a quantitative analysis from the gathered information. The results show that the majority of the respondents have a high level of ecological consciousness being mostly women who do not have high level of educational skills. It was also shown that consumers who own a high level of ecological consciousness show the intention of buying green products and consequently buy these products. Finally, the current economic situation influences negatively the purchase of green products.
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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
Full textAbstract:
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
Full textAbstract:
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
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Hamilton, Brett Joseph. "An analysis of consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97267.
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Thesis (MBA)--Stellenbosch University, 2014.ENGLISH ABSTRACT: For companies, merely offering green products does not guarantee long-term market success (Hansen, Risborg & Steen, 2012). In many cases, consumers fail to act green despite stating that they intend to do so and having a positive attitude towards green behaviour. This is referred to as the attitude-action gap (Lane & Potter, 2007; Eckhardt, Belk & Devinney, 2010). What is required is a deeper understanding of the underlying reasons for green consumer behaviour, such as consumer values, in order to develop effective green marketing strategies (Hansen, 2008; Kim & Chung, 2011). The purpose of the research was to use Ajzen’s theory of planned behaviour (TPB) (1985) to study the link between the personal values of consumers and their attitudes and behaviour toward purchasing green vehicles in the South African market. It focused on alternative fuel vehicles (AFVs) and, more specifically, hybrid and electric-drive vehicles (HEVs and EVs), since these are the only type of AFV currently available in the South African market. In addition, it investigated the role that subjective norm (SN) and perceived behavioural control (PBC) has on the intention to purchase AFVs. The analysis failed to find a significant relationship between the four higher-order values (self-enhancement, self-transcendence, openness to change and conservation) and attitude. In the case of openness to change and conservation, this was not entirely unexpected, but a lack of a significant relationship between self-enhancement, self-transcendence and attitude was an interesting result, which warrants further investigation, as the use of the ESS Human Value Scale as measurement instrument could be brought into question. The analysis also found significant relationships between attitude, subjective norm, and perceived behavioural control and behavioural intention. Of the three constructs, attitude was found to have the most significant impact on behavioural intention. These findings are in support of modern literature and emphasise: 1. that consumers do not rely on their values when forming an attitude towards AFVs and, thus, the marketing of AFVs should not rely on value-driven marketing, 2. that attitudinal factors has the biggest influence on intention, 3. that the perceived support and encouragement of referent others are important considerations for individuals, and 3. that control factors also play a critical role when consumers decide whether to purchase an AFV or not. The marketing of AFVs should thus focus on these three factors, including shaping attitudes, emphasising the role of referent others and informing consumers about control factors.