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1
Ngo, Toan. "Kindle: Changing the Publishing Industry." ScholarWorks@UNO, 2013. http://scholarworks.uno.edu/honors_theses/42.
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Amazon.com, Inc. (AMZN), headquartered in Seattle, Washington, is the world’s largest online retailer (Jopson, 1). The company’s website launched in the United States in 1994 by Jeffrey Bezos as an online bookstore, later diversified to offer a broad line of products in multiple warehouses across the US. With successful expansion, Amazon.com is now available worldwide in Canada, the United Kingdom, Germany, France, Italy, Spain, Japan, Brazil and China (SECdatabase, 50). The company directly sells or acts as a third – party to deliver the products to customers. As of the first quarter in 2011, Amazon has approximately 137 million active customers worldwide (Szkutak, 1).
In 2007, CEO Jeff Bezos lead Amazon in a new direction by introducing the eReaderKindle, offering a new platform for digital books and other e-print media. The Kindle allows users to read, shop for, download and browse eBooks, newspaper, magazines, blogs and websites using Wi-Fi. The 3G Kindle uses Sprint’s 3G cellular services to allow immediate customer purchase and download from the Amazon Kindle store, with no connectivity charges. The base model e-ink Kindle features a 6” screen, while the Kindle DX has a 10” screen and the newly introduced Kindle Fire has 7” multi-touch colored screen. The Kindle is designed for people who favor a small, compact electronic device to carry in their pockets or bags.
The purpose of this paper is to detail the development, technology, opportunities as well as challenges associated with Amazon Kindle in relate to the publishing industry. The paper also discusses whether the 6” eReader device will change reading habits and its impact on hardcopy publishing businesses worldwide.
2
Sousa, Sara Vanessa Ferreira de. "Marketing in the publishing industry." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12858.
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Mestrado em MarketingNos dias de hoje, estamos a ver uma série de diferenças nas nossas vidas devido à evolução da tecnologia. Uma delas é que os leitores estão a utilizar cada vez mais dispositivos electrónicos para ler os seus livros favoritos e a comprarem eBooks. Mas continuamos a ver os livros em papel a serem vendidos online ou em livrarias. Por outras palavras, vivemos numa era digital. O propósito desta investigação é saber como é que o marketing digital influencia a indústria das editoras de livros, cujas estão a ter muitos problemas hoje em dia, especialmente a ter uma quebra nas vendas e nos lucros no tempo presente. Este estudo focará mais especificamente nas campanhas de marketing e nos hábitos e preferências dos leitores. É também analisado as percepções dos leitores em relação à forma como adquirem livros e o porquê da frequência de compra dos mesmos, seja esta baixa ou alta. A experiência de compra de livros numa livraria e comprar online é também analisada do ponto de vista dos leitores, ou noutras palavras, clientes. De forma a responder às questões de investigação, a metodologia escolhida para este estudo é utilizado o método quantitativo, visto que é utilizada uma abordagem dedutiva e uma estratégia de utilização de questionários. Isto permite recolher um elevado número de dados com uma margem de erro baixa.Em conclusão, este estudo é útil para as editoras para percebem melhor as preferências, saber as experiências e necessidades dos leitores.
Nowadays, we are seeing a lot of differences in our lives due to the evolution of technology. One of them is that readers are using more and more digital devices to read their favourite books and are buying eBooks. But we continue seeing the traditional books being sold online or in bookshops. In other words, we live in a digital era. The aim of this dissertation is to know how digital marketing influences the publishing industry which is encountering so many problems, especially having a drop in the sales and profits at the present time. More specifically focusing on the marketing campaigns and the readers' habits and reading preferences. This study also analyses the perceptions of the readers regarding the way they buy books and about the rate at which people buy them, independently of whether this is low or high. The experience of buying a book in a bookshop and buying online is also analysed from the point of view of the readers, or in another words, customers. In an attempt to develop this dissertation, the methodology chosen for this study is a quantitative method, due to a deductive approach and using a survey strategy. This allows collecting a large amount of data with a low margin of error. Since the time for the dissertation is short, the study is cross-sectional. In conclusion, this study is useful for the publishers to get to know the preferences, experience and needs of the readers.
N/A
3
Daut, Mohmud Dahlina. "E-transformation in the publishing industry." Thesis, Cranfield University, 2006. http://dspace.lib.cranfield.ac.uk/handle/1826/2383.
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This thesis presents the findings and conclusions of research that was undertaken with the purpose of understanding the issues and challenges of e-transformation in the publishing industry, particularly the editorial phase, and in a government controlled environment of Malaysia. The research followed an exploratory inquiry and a case study approach, was conducted in a publishing house in Kuala Lumpur. This study was based upon data collected through in depth interview with 18 editors, documentary research (manuals, house styles, General Orders of the Government of Malaysia, forms, correspondence, other in house documents, speeches and local news), physical artefacts (132 edited manuscripts involving 33 editors), archival records (project files spanning 2 years of published works) and literature research. 10 major issues were identified and grouped into 4 categories, 4 major issues from previous failed systems identified, 9 major impacts categorised into 3 different categories were identified and 7 recommendations from the editors were identified for future systems. Focusing on these issues and impacts, several measures were recommended that would improve e-transformation in the company. Guidelines were developed to streamline the transformation and a new workflow proposed towards efficiency in a new medium. Disruption is also identified in the process of transformation. The research concludes by describing the phenomena of transformation in the editorial phase, that there are issues, impacts, disruption and unsettling points before, during and after transformation that would need to be thoroughly investigated, understood and addressed, to successfully transform the editorial phase. The research contributes to both theory and practice. It also proposed a conceptual model to understand the transformation particularly in a public sector; it developed a guideline for effective transformation and developed a workflow for the editorial phase.
4
Fricke, Julian. "Diversification Strategies in the German Publishing Industry." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01665660002/$FILE/01665660002.pdf.
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Sheahan-Bright, Robyn, and n/a. "To Market to Market: The Development of the Australian Children's Publishing Industry." Griffith University. School of Arts, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060127.123757.
Full textAbstract:
The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled the development of a publishing climate, and created really innovative publishing. Publishing has too often been examined as if the sole motive of the publisher should be to produce books of quality, and though this is certainly the primary objective of the publishers which are the focus in this study, it is imperative to recognize that the dissemination of 'quality' literature and cultural product has always been dependent upon the recognition of commercial strategies which are often naively dismissed as being opportunistic and even extraneous to the publisher's purpose. As this thesis endeavours to show, the pioneering efforts of John Newbery, the Religious Tract Society, E.W. Cole, Ward, Lock & Co., and Australia's first publisher Angus & Robertson and of later publishers such as Penguin, Scholastic, Lothian, Omnibus, Allen & Unwin and others, were founded just as much upon the shrewd recognition of a viable market as they were upon the aim to enrich young readers' lives. In fact it is the symbiotic partnership between these two objectives which has fuelled their successes and their failures. It is where publishers either steer a path paved only with good intentions or one paved entirely with gold that their enterprises generally falter. The study owes a significant debt to the achievements of those who have documented Australian children's publishing 'output' so assiduously - Maurice Saxby's groundbreaking histories (1969, 1971, 1993) and Marcie Muir and Kerry White's comprehensive bibliographical tools (1982, 1992). Contrary to those endeavours, though, this study'goes back-stage' to the area where the publishing 'action' happens. Consequently it does not provide a comprehensive overview of every publication or author; it does not cover every genre and style. Rather it is concerned to document the activities of publishers which have produced books for children in Australia, in brief, and to isolate key examples of publishing enterprises within this coverage which represent 'case studies' of the different types of companies which have played a successful part in publishing development. This work is intended to be of interest not simply to either children's literature or Australian literature theorists, but to book historians, and to media, cultural studies and entertainment industry theorists. It was based on a belief that cultural histories of this nature are valuable in tracking the growth of a society and also in demonstrating that creative endeavours are never simply that. They are the result of a complex interweaving of a variety of factors, and that therefore artists approach creativity 'at their peril' without first understanding something of the world into which they are entrusting their creations. Consequently there were several objectives in the study which were to: 1. contextualize Australian children's publishing within a history of children's publishing internationally, with particular reference to early commercial beginnings in Britain and to British Empire developments, but also with appropriate reference to growth in the USA; 2. contextualize Australian children's publishing within the broader range and expansion of the book publishing industry in Australia, particularly the latter's economic growth and cultural influence since WWII, but also including an overview of foundational developments from the nineteenth century; 3. contextualize Australian children's publishing within social, educational and cultural developments, such as the development of education programs, the expansion of public and school libraries, the changes in government policy related to children and books, shifting social attitudes towards the child, and the impact of entertainment and media industries; 4. examine the roles played by various individuals, especially publishers, managers, editors, marketers, booksellers, librarians, teachers and professional commentators in the development of the Australian children's publishing industry. Their roles will be analysed in the context of various industry-particular questions such as a) the oft-remarked upon tensions that exist in publishing, between for example, 'craft-like' and bureaucratic structures; b) the interplay between 'structure and agency' in the industry; c) the shift from a 'library market' to a 'mass market' under such influences as globalization and media; d) whether publishing is necessarily more 'Australian' if it is done by independent, rather than multinational companies; and e) the influence that the 'internal' structure of publishing has had on its development, e.g. the isolation of children's publishing from the mainstream, the predominance of women as agents in its development, and so on; 5. finally, discuss the implications of globalization since the 1970s, and posit future directions in the production, marketing and consumption of children's properties. This study examines the industry from a critical perspective relying not on the evaluation of quality as opposed to mass market literature, but viewing all forms of trade literature for children as part of a dynamic whole. It therefore traces the origins of publishing in English-language countries briefly first before examining the Australian situation, and shows that from the very beginning, publications for children have been the products of both altruistic and profit-driven objectives. It concentrates on the post-WWII period, on certain key enterprises and trends which have been particularly successful, suggesting that those publishing houses and those individuals within them who 'balance' commerce and culture with the most skill, are those who succeed in making 'good' books readily accessible to those for whom they have been created. This thesis celebrates the fact that children's publishers have always demonstrated an admirable combination of opportunism and idealism, the two characteristics which are essential to a successful publishing company. Australia has been fortunate in rearing several enterprising individuals whose early publishing attempts laid the ground for the currently successful houses. Without E.W. Cole, William Steele at Ward, Lock and Co., Frank Eyre at Oxford University Press, Andrew Fabinyi at Cheshire, Barbara Ker Wilson at Angus & Robertson, Anne Bower Ingram at William Collins, the later successes of key individuals at Penguin Books Australia, Scholastic Australia, Allen & Unwin, Lothian Books and Omnibus Books and countless others may not have been planted in such fertile ground. This study predicts that the future of Australian children's publishing lies in the recognition of the essential role played by commercial instincts in shaping cultural endeavours.
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Sheahan-Bright, Robyn. "To Market to Market: The Development of the Australian Children's Publishing Industry." Thesis, Griffith University, 2005. http://hdl.handle.net/10072/365314.
Full textAbstract:
The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled the development of a publishing climate, and created really innovative publishing. Publishing has too often been examined as if the sole motive of the publisher should be to produce books of quality, and though this is certainly the primary objective of the publishers which are the focus in this study, it is imperative to recognize that the dissemination of 'quality' literature and cultural product has always been dependent upon the recognition of commercial strategies which are often naively dismissed as being opportunistic and even extraneous to the publisher's purpose. As this thesis endeavours to show, the pioneering efforts of John Newbery, the Religious Tract Society, E.W. Cole, Ward, Lock & Co., and Australia's first publisher Angus & Robertson and of later publishers such as Penguin, Scholastic, Lothian, Omnibus, Allen & Unwin and others, were founded just as much upon the shrewd recognition of a viable market as they were upon the aim to enrich young readers' lives. In fact it is the symbiotic partnership between these two objectives which has fuelled their successes and their failures. It is where publishers either steer a path paved only with good intentions or one paved entirely with gold that their enterprises generally falter. The study owes a significant debt to the achievements of those who have documented Australian children's publishing 'output' so assiduously - Maurice Saxby's groundbreaking histories (1969, 1971, 1993) and Marcie Muir and Kerry White's comprehensive bibliographical tools (1982, 1992). Contrary to those endeavours, though, this study'goes back-stage' to the area where the publishing 'action' happens. Consequently it does not provide a comprehensive overview of every publication or author; it does not cover every genre and style. Rather it is concerned to document the activities of publishers which have produced books for children in Australia, in brief, and to isolate key examples of publishing enterprises within this coverage which represent 'case studies' of the different types of companies which have played a successful part in publishing development. This work is intended to be of interest not simply to either children's literature or Australian literature theorists, but to book historians, and to media, cultural studies and entertainment industry theorists. It was based on a belief that cultural histories of this nature are valuable in tracking the growth of a society and also in demonstrating that creative endeavours are never simply that. They are the result of a complex interweaving of a variety of factors, and that therefore artists approach creativity 'at their peril' without first understanding something of the world into which they are entrusting their creations. Consequently there were several objectives in the study which were to: 1. contextualize Australian children's publishing within a history of children's publishing internationally, with particular reference to early commercial beginnings in Britain and to British Empire developments, but also with appropriate reference to growth in the USA; 2. contextualize Australian children's publishing within the broader range and expansion of the book publishing industry in Australia, particularly the latter's economic growth and cultural influence since WWII, but also including an overview of foundational developments from the nineteenth century; 3. contextualize Australian children's publishing within social, educational and cultural developments, such as the development of education programs, the expansion of public and school libraries, the changes in government policy related to children and books, shifting social attitudes towards the child, and the impact of entertainment and media industries; 4. examine the roles played by various individuals, especially publishers, managers, editors, marketers, booksellers, librarians, teachers and professional commentators in the development of the Australian children's publishing industry. Their roles will be analysed in the context of various industry-particular questions such as a) the oft-remarked upon tensions that exist in publishing, between for example, 'craft-like' and bureaucratic structures; b) the interplay between 'structure and agency' in the industry; c) the shift from a 'library market' to a 'mass market' under such influences as globalization and media; d) whether publishing is necessarily more 'Australian' if it is done by independent, rather than multinational companies; and e) the influence that the 'internal' structure of publishing has had on its development, e.g. the isolation of children's publishing from the mainstream, the predominance of women as agents in its development, and so on; 5. finally, discuss the implications of globalization since the 1970s, and posit future directions in the production, marketing and consumption of children's properties. This study examines the industry from a critical perspective relying not on the evaluation of quality as opposed to mass market literature, but viewing all forms of trade literature for children as part of a dynamic whole. It therefore traces the origins of publishing in English-language countries briefly first before examining the Australian situation, and shows that from the very beginning, publications for children have been the products of both altruistic and profit-driven objectives. It concentrates on the post-WWII period, on certain key enterprises and trends which have been particularly successful, suggesting that those publishing houses and those individuals within them who 'balance' commerce and culture with the most skill, are those who succeed in making 'good' books readily accessible to those for whom they have been created. This thesis celebrates the fact that children's publishers have always demonstrated an admirable combination of opportunism and idealism, the two characteristics which are essential to a successful publishing company. Australia has been fortunate in rearing several enterprising individuals whose early publishing attempts laid the ground for the currently successful houses. Without E.W. Cole, William Steele at Ward, Lock and Co., Frank Eyre at Oxford University Press, Andrew Fabinyi at Cheshire, Barbara Ker Wilson at Angus & Robertson, Anne Bower Ingram at William Collins, the later successes of key individuals at Penguin Books Australia, Scholastic Australia, Allen & Unwin, Lothian Books and Omnibus Books and countless others may not have been planted in such fertile ground. This study predicts that the future of Australian children's publishing lies in the recognition of the essential role played by commercial instincts in shaping cultural endeavours.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Arts
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Age, Philip D. Rhodes Dent. "An instructional design model for training prepress craft workers in the printing and publishing industry." Normal, Ill. Illinois State University, 1999. http://wwwlib.umi.com/cr/ilstu/fullcit?p9942641.
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Thesis (Ed. D.)--Illinois State University, 1999.Title from title page screen, viewed July 21, 2006. Dissertation Committee: Dent M. Rhodes (chair), G. Thomas Baer, James L. Bradford, Fay F. Bowren. Includes bibliographical references (leaves 144-156) and abstract. Also available in print.
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Allen, Robbie (Robbie C. ). "The dynamics of Internet publishing on the computer book industry." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35116.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.Includes bibliographical references (p. 61-64).
The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the computer book niche of the publishing business, review various Internet publishing models that have been employed to date, and outline opportunities and challenges that computer book publishers should consider to stay viable in the Internet age. An analysis of various Internet publishing business models will be covered along with a discussion of how Internet publishing can facilitate better methods and processes for developing content.
by Robbie Allen.
S.M.
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Lawson, Alison. "The effects of ICT on the UK book publishing industry." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629578.
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Background The study considers the impact of technology as a force for change in the UK book publishing industry since the 1980s, examining the effects on systems, processes and products, roles, tasks and skills, and organisational structures. The industry is wide and diverse, dominated by a few major players, and may be split into those that are corporate and those that are independent. Purpose The purpose of the study is to demonstrate the considerable changes ICT has enabled and initiated on one of the UK's most significant and least researched industries. The results of the research will be on interest and practical use to managers in the industry. Sample A review of the literature concerning technological change in the workplace, and of the publishing industry in particular, is supported by the results of interviews conducted with six case-study publishers - three independent and three corporate, covering several sectors of the industry. The interviewees' roles covered editorial, production, marketing and sales functions. Design and method Following the literature review and an initial scoping discussion with a publishing employee with more than 10 years' experience, a questionnaire was drafted and piloted with three other publishing employees. A refined version of the questionnaire was then used in semi-structured interviews with employees at the case-study organisations. The interview data was sorted using MAXqda software and then used to illuminate discussion of the issues under study. Results The most significant changes were found to be to the processes of production and marketing, and to the tools used to complete tasks. Changes associated with use of the internet, print-on-demand technology and e-books were demonstrated to be significant issues for the industry in general and for individual publishers. The industry showed itself to be flexible and adaptable, such that its conservative and reactive nature was not considered to be problematic. The findings were analysed using several theories of management of technological change. Neither labour process nor socio-technical design were found to be appropriate analytical tools. While strategic choice was found to have an application, the industry's approach to management was a better fit with flexible specialisation. Conclusion The introduction and use of ICT in the UK book publishing industry has initiated significant change, and publishers prepare for this through maintaining a flexible, adaptable approach. Several issues for consideration by the industry are raised and, while publishers may tackle these individually, there is little attempt made to apply industry-wide solutions. The style of management is evolutionary and organic, owing much to flexible specialisation.
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Nyerembe, Malima Paul. "The publishing industry, the ideological framework and foreign aid in Tanzania." Thesis, London Metropolitan University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341730.
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Alvarez, Casanova Claudia Cristina. "A study of production workflows, technology and hybrid printing models in small newspaper companies /." Online version of thesis, 2008. http://hdl.handle.net/1850/6246.
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Dillon-Lee, Faith. "No longer on the shelf : the case for self-publication." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16763.
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This thesis explores the persuasive effects of literature both personally and socially, via the codification of character archetypes in fiction (exemplified here in high fantasy fiction). This thesis firstly explores the manner in which literature can affect individuals' beliefs, and how certain representations of groups (in this case, women) can be inherited and maintained through genre norms, themselves maintained through traditional publishing models and financial concerns. Next, this thesis offers an analysis of self-published novels' responses to the archetypal representations of women within high fantasy, as exemplified in two popular high fantasy works, The Lord of the Rings and A Game of Thrones, and four self-published novels (including the author's own). It then focuses on whether self-publishing allows for the highlighted genre norms to be more easily subverted due to the nature of the new publishing model. It concludes with a discussion on the possibility of a new form of literary understanding, termed by the author 'multiliteraryism'. Building on debates in the field of world literature and multilingualism, multiliteraryism, it is suggested, can offer a new method of understanding multiple voices and representations, absent any denigration in terms of the means of publication.
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Hamzah, Azizah. "A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3460.
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This study aims to examine and review efforts taken by Malaysian publishing houses towards the marketing of books in the country. In addition, a comprehensive appraisal of the historical background that shaped the later developments in the trade is also presented because the early years set the contexts of the development of the book trade in Malaysia. Next, the environmental appraisal of factors in the current situation and how these factors each pose threats or opportunities are studied in terms of their impact on the trade. To achieve the objective of studying the marketing strategies of Malaysian producers of cultural products, a comprehensive mail-questionnaire survey enforced by personal visitations was conducted as an instrument to gather the necessary data on 49 publishers and distributors of books in Malaysia. The respondents are regular fee-paying members of the Malaysian Book Publishers Association (MABOPA) and also the Malay Book Publishers Association (IKATAN). The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous book publishing during the post-Independencey ears. The government is thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependence on imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications. This awareness is generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and wellorganised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage. There is however scope for more market-oriented approach among the smaller indigenous houses.
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Joseph, Marrisa Dominique. "Literary businesses : the British publishing industry and its business practices 1843-1900." Thesis, Queen Mary, University of London, 2016. http://qmro.qmul.ac.uk/xmlui/handle/123456789/13080.
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The Victorian publishing industry has been frequently analysed, debated and discussed within the fields of book history, publishing history, media studies and literary studies, yet there is a gap within academic business research on the publishing industry from the approach of organisational studies, in particular from the perspective of new institutionalism. This research examines how the business practices of organisations in the British publishing industry - which I refer to as literary businesses - developed in the Victorian era, by exploring the formation of these practices in relation to wider societal influences. My research analyses how authors, publishers and literary agents instigated and reproduced business practices in the industry, examining why these practices became accepted and legitimised. This historically oriented research is constructed around primary and archival sources, in particular trade periodicals, personal letters and business documents.
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PACHECO, HENRIQUE FERNANDES. "OPPORTUNITY RECOGNITION PROCESS OF FIRMS IN THE BRAZILIAN PUBLISHING INDUSTRY: CASE STUDIES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24473@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO
Pesquisas recentes no campo do empreendedorismo internacional têm sido cada vez mais focadas na descoberta, criação, avaliação e exploração de oportunidades, através de fronteiras nacionais, para criar bens e serviços futuros. O presente estudo investigou o processo de reconhecimento de oportunidades em mercados externos de duas editoras brasileiras. Foram explorados os fatores – e suas possíveis combinações – que influenciariam uma empresa, positiva e negativamente, a reconhecer oportunidades de expansão internacional. O trabalho foi de natureza qualitativa e o método utilizado foi o de estudo de casos. Foram realizadas entrevistas com os principais executivos responsáveis pela área internacional dessas editoras e levantados dados secundários sobre as mesmas. Paralelamente, foi desenvolvida uma análise do setor editorial e de sua internacionalização. Os resultados permitiram traçar a evolução do processo de internacionalização de tais empresas, identificando etapas, eventos importantes e os fatores que determinaram o reconhecimento das principais oportunidades no mercado internacional, sendo confrontados com a literatura sobre o tema.
Recent research in the field of international entrepreneurship have been increasingly focused on the discovery, creation, evaluation and exploitation of opportunities across national borders, in order to create future goods and services. The present study investigated the process of recognizing opportunities in foreign markets of two Brazilian publishers. The factors - and their possible combinations - that influence a company, both positively and negatively, to recognize opportunities for international expansion were explored. The study was qualitative in nature and the method used was the case study. Interviews with senior executives responsible for publisher s international department were conducted and secondary data were collected. In parallel, an analysis of the publishing industry and its internationalization was developed. The results allowed to trace the evolution of the internationalization process of such enterprises, identifying steps, important events and factors that determined the recognition of the key opportunities in the international market, being confronted with the literature on the subject.
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Barattin, Mattia <1989>. "The e-book revolution. How digital evolution is changing Italian publishing industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9238.
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Attraverso interviste a diversi attori della filiera di produzione del libro e lettori, articoli e testi di esperti del settore editoriale, la tesi si propone di valutare la convenienza, per le case editrici, nello sviluppare un prodotto a costo marginale zero quale l'ebook. Nonostante questo grande vantaggio, le case editrici italiane sembrano titubanti nell'investire sul futuro digitale dei libri: cercheremo di capire il perché di questo scetticismo e come sviluppare un prodotto ancora acerbo per essere un vero crack.
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Toffoli, Sofia <1996>. "Influential power and loops: the phenomenon of platformization in the publishing industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18033.
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The aim of this thesis is to analyze the impact that the contemporary platformization phenomenon is exerting on the Italian publishing industry. The investigation takes into consideration the perspectives of both the supply and the demand side of the sector, in order to provide a comprehensive overview of the subject, illustrating how the traditional structure and power relations are changing due to the introduction of platforms. Exploiting qualitative and quantitative research methods, it has been possible to identify the new trends shaping the industry.
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MORRIS, ROBERTS ELAINE. "WHOSE BOOKS GET PUBLISHED?: INDIVIDUAL AGENCY AND THE BUSINESS OF CHILDREN'S PUBLISHING." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1141318786.
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Harder, Timothy A. "Identification of computer hardware and software used by the printing and publishing industry." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005hardert.pdf.
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Dingle, Sarah. "Canadian books to readers everywhere: an examination of book policy development at the Department of Canadian Heritage /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2763.
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Brown, Hugh. "It’s not me, it’s you : a participant observation case study of the self-publishing musician in the 21st century." Thesis, Queensland University of Technology, 2010. https://eprints.qut.edu.au/47034/1/Hugh_Brown_Thesis.pdf.
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This thesis explores the business environment for self-publishing musicians at the end of the 20th century and the start of the 21st century from theoretical and empirical standpoints. The exploration begins by asking three research questions: what are the factors affecting the sustainability of an Independent music business; how many of those factors can be directly influenced by an Independent musician in the day-to-day operations of their musical enterprise; and how can those factors be best manipulated to maximise the benefit generated from digital music assets? It answers these questions by considering the nature of value in the music business in light of theories of political economy, then quantitative and qualitative examinations of the nature of participation in the music business, and then auto-ethnographic approaches to the application of two technologically enabled tools available to Independent musicians. By analyzing the results of five different examinations of the topic it answers each research question with reference to four sets of recurring issues that affect the operations of a 21st century music business: the musicians’ personal characteristics, their ability to address their business’s informational needs; their ability to manage the relationships upon which their business depends; and their ability to resolve the remaining technological problems that confront them. It discusses ways in which Independent self-publishing musicians can and cannot deal with these four issues on a day-to-day basis and highlights aspects for which technological solutions do not exist as well as ways in which technology is not as effective as has been claimed. It then presents a self-critique and proposes some directions for further study before concluding by suggesting some common features of 21st century Independent music businesses.
This thesis makes three contributions to knowledge. First, it provides a new understanding of the sources of musical value, shows how this explains changes in the music industries over the past 30 years, and provides a framework for predicting future developments in those industries. Second, it shows how the technological discontinuity that has occurred around the start of the 21st century has and has not affected the production and distribution of digital cultural artefacts and thus the attitudes, approaches, and business prospects of Independent musicians. Third, it argues for new understandings of two methods by which self-publishing musicians can grow a business using production methods that are only beginning to be more broadly understood: home studio recording and fan-sourced production. Developed from the perspective of working musicians themselves, this thesis identifies four sets of issues that determine the probable success of musicians’ efforts to adopt new technologies to capture the value of the musicians’ creativity and thereby foster growth that will sustain an Independent music business in the 21st century.
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Ramdarshan, Bold Melanie. "Copyright in Scotland : is the Scottish publishing industry capitalising on its intellectual property?" Thesis, Edinburgh Napier University, 2012. http://researchrepository.napier.ac.uk/Output/5421.
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The aim of this study is to understand the operational practices of copyright exploitation and protection from the perspective of the Scottish publishing industry. The study begins with a historical overview of the development of copyright legislation in the United Kingdom, which helps to build a theoretical framework to understand copyright. The study then explores the contemporary publishing environment and details the progression of rights exploitation within the publishing industry. It analyses how the historical development of copyright informs contemporary practices, particularly the role of globalisation, new technologies, ‘piracy', and the Romantic notion of authorship in shaping copyright legislation. Furthermore, this research charts the professionalisation of authorship, which helps to build a case of contemporary Scottish authors. These issues are elucidated with a multi-method analysis of the Scottish publishing industry, and its approach to copyright exploitation and protection. As the focus of the empirical research is the Scottish publishing industry it has been contextualised within national and international copyright development and discourse. The key issues from the review of literature are explored in the context of the Scottish publishing industry through interviews and questionnaires with key players. Consequently, this thesis argues that copyright exists to promote and protect the interests of the triadic relationship between the author, the publisher and the public and, as such, the interests of each party should be considered equally. The empirical research found that the majority of Scottish publishers, authors and literary agents are not fostering intellectual property rights effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers and literary agents continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this study has found that Scottish publishers and literary agents are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. This study found that Scottish authors' earnings were insufficient so fostering their rights more effectively could help supplement their income. This study concludes that only by better training, education and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishing compete in the international arena and contribute to, and benefit financially from, the knowledge economy. This study impacts all the key stakeholders in the Scottish publishing industry, and other regional publishing industries, by addressing gaps in the literature and highlighting the shortcomings of inefficient operational practices, and provides recommendations to improve these practices.
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Squires, Claire. "Fiction in the marketplace : the literary novel and the UK publishing industry, 1999-2000." Thesis, University of Oxford, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288968.
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Combe, Colin Arthur. "Multimedia corporate strategy-led structural change in the UK publishing industry during the 1980s." Thesis, University of the West of England, Bristol, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387942.
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Yun, Qidong. "Persistent powers : party politics, commercialisation, and the transformation of China s state publishing industry." Thesis, Loughborough University, 2011. https://dspace.lboro.ac.uk/2134/9031.
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China's media have undergone significant commercialisation since the introduction of the economic reforms initiated three decades ago. But how this process is unfolding is still not well discussed. Book publishing, the oldest media sector but the one least studied, has been in the forefront of media commercialisation and provides a useful vantage point for the investigation of this transformation. This thesis will examine the role of the party-state and the market during the commercialisation of state publishing, paying particular attention to the core processes of conglomeration and corporatisation and, since the party-state has also been decentralised, to the role of regional government. Drawing on original documentary research and primary data generated in an internship in a provincial publishing group, this thesis advances three main arguments. Firstly, that the process of commercialisation in publishing cannot be fully understood outside of the transformation of the wider economic and political context, especially the shift in the general organisation of industry and the evolution of party ideology. Secondly, that this process has been marked by persistent tensions and contradictions. And thirdly, that despite the ongoing commercialisation the publishing industry remains controlled predominantly by the party-state and is far from being a market-driven business. Decentralisation may have enabled local governments to gain strong control over the economics of local publishers, but the central party-state remains dominant on political issues.
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Vogl, Howard. "The use of technical metadata in still digital imaging by the newspaper industry /." Link to online version, 2005. https://ritdml.rit.edu/dspace/handle/1850/1108.
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Reed, Christopher A. "Gutenberg in Shanghai mechanized printing, modern publishing, and their effects on the city, 1876-1937 /." online access from Digital dissertation consortium, 1996. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9703253.
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Tsai, Chueh-Hsien, and 蔡覺賢. "Database Marketing Applied in Publishing Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/54244767017821910930.
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碩士淡江大學
商管學院高階主管管理碩士學程
91
The Database Marketing is as a tool to share the risk of one single market channel. In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are huge, 3)The product the customer used to consume repeatedly, the publishing company/industry fit out with these 3 factors.
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"Linguistic Influence on the Publishing Industry." Master's thesis, 2011. http://hdl.handle.net/2286/R.I.9082.
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abstract: ABSTRACT For this study, I chose to look at the influence that linguistics has on the publishing industry, both in writing and editing literary fiction. Both sides of publishing deal with the words and language of a novel, which is what the study of linguistics entails. Throughout this study, I researched the different areas of the publishing industry, academic programs that focus on publishing, and how-to guides on writing literary fiction in order to find out to what extent--if any--linguistics is involved. Also, through editors that I have worked with, and recommendations from various acquaintances, I interviewed two authors--one published and one unpublished--to see if they used any aspects of linguistics in their writing techniques. I found that linguistics was never specifically mentioned in the descriptions of publishing courses, in the how-to guides, nor in the answers from the authors on different writing techniques used; however, linguistics may be used or studied unintentionally.Dissertation/Thesis
M.A. English 2011
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Yang, Han-I., and 楊涵貽. "A study of entrepreneurial strategy for digital publishing of Taiwan publishing industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/5zmek8.
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碩士銘傳大學
傳播管理研究所碩士班
96
In recent years, the Taiwan publishing industry was shocked by the development of the Internet. They start to seek for digitalization in cording to the changing of the market. When the publishers in the new market, they should make the entrepreneurial strategies to raise their competitive advantage. Therefore, the purpose of this thesis is providing a decision-making method to evaluate the entrepreneurial strategies of the Taiwan publishing industries while seeking digitalization. The method can help them to posses a competitive advantage over its rivals and assist the strategy developing under the fuzzy environment. Most of entrepreneurial topics based on resources-based view theory, positioning theory and network theory. In this thesis, we will integrate above-mentioned point of views and entrepreneurial view to analyze the entrepreneurial strategies of Taiwan publishing industry. Due to some of selection criteria are qualitative by nature and often depend on experts’ judgment of approximation. It is difficult to elicit the complete, precise, and reliable knowledge from the experts. As mentioned above, a fuzzy multi-criteria decision-making method appears to be one of the feasible solutions to handle such difficult problems. The fundamental concepts we have adopted include the expert interview, the eigenvector method, and the fuzzy multi-criteria decision-making method. The fuzzy Delphi method is integrated with the eigenvector method to form a set of pooled weights of the criteria, and the concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of alternatives. Then we use Chen’s ranking method to rank the final scores for choosing the optimal alternative.
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Teng, Ya-Wen, and 鄧雅文. "Co-opetition analysis in digital publishing industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03889536157506937022.
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碩士國立政治大學
科技管理研究所
97
Digital content, including digital publishing and archives, is one of the stars in "Two Trillion Twin Stars” industries. Development of digital content industry is in significance of knowledge-based economy. Although government has promoted for more than a decade, the market potential of digital content was unclear and industry players were cautious until the success of Amazon’s “Kindle”. In 2007, Amazon Bookstore launched the revolutionary eBook reader “Kindle” by creating a new business model that brings contents, services, and transmission together. The success of Kindle not only arouses attention from other market players but also proved the feasibility of e-reader products. Under the impact of digitization, the value chain and structure of publishing industry has transformed due to the emergence of large amount of digital content. Content Providers, such as traditional publishers, have experienced much pressure from the digital transition. In addition, new players such as Information Technology & Communication and IT hardware manufacturers have become involved into the industry. The publishing industry in Taiwan has a growing vitality and solid scientific and technological strength, which makes it an ideal environment for the development of digital publishing industry. However, since the business model is not mature and no killer application has emerged yet, the alliances between different parties and interactions of upstream and downstream become key factors of future development of Taiwan’s digital content industry. The core issue of the study is the interaction between key players in digital publishing industry and their evolution status. This study uses Co-Opetition Theory (Brandenburgeran & Nalebuff, 1996) as theoretical framework and analyzes five dimensions of Taiwan’s digital publishing industry. Additionally, Experience Economy Theory (Pine & Gilmore, 1998) is used as reference to forecast the trend of the industry. The purpose of this research is to analyze the layout strategy and dynamic inter-relationship of digital publishing firms by utilizing literature analysis, case study, and deeply interviews. Conclusions of this study can be summarized as following: 1. The value chain of digital publishing has been shortened and the role of market players and their business division have been redefined. For Instance, new players such as Ebook readers’ manufactures and ITC companies are emerging in digital publishing industry, and the influences of integrators and sales channel have been greatly arisen. Therefore, content providers are suggested to take “dual track” strategy to cope with incoming transition pressure. 2. In terms of current situation, the cross-industry alliances are mainly based on complementary resources. To best describe the complex interaction in the digital industry, The complex interaction of the digital industry can be generally described in one sentence, “Cooperation is to create value, while competition is to grasp the value.” 3. The results of technology integration have broadened the scope of digital publishing industry, and "Participants" and "added-value" are elements that can be used to change the competition posture. 4. Digital publication will keep evolving according to their content type, and the trend is toward to make it the complementary goods of paper publications. Moreover, by integrating digital and physical publication, digital publishing industry can be predicted to evolve toward experience economy.
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Yang, Angela Shen Chu, and 楊神珠. "Business Models of Internationalization in Publishing Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/13095867418677618739.
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碩士國立政治大學
經營管理碩士學程(EMBA)
96
Why does the international publishers can manage the international market successfully? Through the study we can understand not only the enforcement of the intellectual property (IP) law in place is important, but also the practice of various of business models . After World War II, international publishing companies were aggressively engaged in the implementation of intellectual property (IP) law, in order to provide regulation and protection to ensure their business profits in global market. In Asia, Japan was the first country to deploy specific law to protect both local and foreign businesses that involve intellectual property, for those who intended to expand their business into Asia. As a result of that, Japan became their first priority of choice to setup the overseas branches. The development of publishing industry in Taiwan could retrospect to the 70’s to 80’s, the period of time that Taiwan was under the reign of Japan. Given the economic booming in the 90’s, Taiwanese businessmen thus had the opportunities to extend their antennae all over the world. International trading gradually became important and prevailing ever since. This annual event , International Taipei Book Fair (TIBF), held by the World Trade Center in Taiwan, always attracts vibrant attendance from both international traders and end customers. The trading volume in copyrights at the TIBF is huge and considered as the number one in Asian book fair markets. The enforcement of IP law in Taiwan in 1992 was a key action that helped to eliminate Taiwan’s notoriety as a "Piracy Kingdom." Pursuant to such law, all illegal translations and unauthorized copies must be destroyed before the D-Day "612 deadline" in 1994. Since then, Taiwan has successfully turned over its long-haunted negative image in IP protection. The business models are cited and organized from the interviews of four domestic and one international publishing company. The comparison of each Business models has summarized as a comprehensive chart for deduced case analysis. This study is conducted by a qualitative research method with the information abridged form in-depth interviews. It elucidates the current operation and unique internationalization experience of each referred company. Following the analysis of the Business model, current study gives a full set of internationalization model matrix suitable for domestic publishers who are interested in business globalization to use as a practical reference. By drawing references and citing the business models from some of the major international publishers, the author is trying to make points of the strategic proposition and maneuvers on how to efficiently and successfully reach beyond the domestic market and be possessed of considerable shares in the competitive international market. The conclusion and suggestion drawn from current research are based on representative cases, yet expected to be able to precisely indicate the essence of business acquisitions internationalization in publishing industry first. To envision the prospects of publishing industry advocated by technology advances, the transformation of digital contents and its impact on the development of digital publishing have been outlined and proposed as well.
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Kobayashi, Hisako. "Publishing Networks in Edo Japan." 2015. https://scholarworks.umass.edu/masters_theses_2/230.
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The publishing business in the Edo period (1603 – 1868) was very unique since it was divided into two genres: shomotsu mononohon and jihon kusazōshi. Publishers had their specialties and their business strategies varied. In this research paper, I examine the publishing strategies from the view of the network system. First, I state the definition of this network. Next, I study the publishing history of the Edo period to gain a general understanding. Lastly, I examine the network systems of the shomotsu publishers and the jihon kusazōshi publishers. I use examples from Tsutaya Jūzaburō, Suharaya Mohē, Tsuruya Kiemon, the Torii School and the Utagawa School. In the end, the readers will understand the various networks had the roles to energize the Edo community, and each network was indispensable among the whole big network system.
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Chen, Chun-Pin, and 陳俊斌. "Development of Translation Publishing Industry in postwar Taiwan." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/41358926605592680200.
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碩士南華大學
出版學研究所
90
The establishment of indigenous book publishing industry of Taiwan started since 1945, namely, the end of World War II. And in the recent twenty years, certain amount of researches about history of publishing in Taiwan have been made and published. In early 1990s, more than 30% of book titles are translated from foreign languages annually but we can’t see any academic research focus on translation publishing activities. The main purpose of this thesis is to clarify the development context of translation publishing industry in postwar Taiwan in order to provide historical discourse foundation for publishing study which is under construction. Research methods adopted in this research are literature analysis and interviews. Main kinds of literature used in this thesis are official statistics, yearbooks and specialized books for publishing industry, journals, newspapers and dissertations. Through literature analysis, one can clarify the macro-context of development of translation publishing industry in postwar Taiwan like scale of industry, main publishers in different decades and factors led to changes. Besides, one can collect primary micro-materials through interviews then describe how the industry has been working in detail. Below are some findings of this research. First, translation books are not main character of publishing industry between 1950 and 1970. Only 11% of new titles published in the twenty years are translation books. From 1971 to 1992, book publishing industry developed vigorously and translation books became important resource for publishers. In 1992, around 30% of new published titles are translation books. But there was also a serious problem in those two decades. Many publishers published too fast to control qualities of translation manuscripts well. Such chaos was eliminated after 1992 since government of Taiwan revised copyright law under strong pressure from the United States that year. From that time on, Taiwan connected itself to global publishing market and publishing industry kept on growing. Secondly, publishing industry in Taiwan has been relying on United States, Japan and Main China mainly in more than half a century. On the other hand, relying relationship changed subtly following the alternations of economic environment and political atmosphere. Since official languages in Taiwan and PRC are the same, publishing industries in the two regions rely each other nowadays.
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Cho, Shu-Hui, and 卓淑惠. "Production Life Cycle Forecasting Model for Publishing Industry." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/24927345547517926627.
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碩士東海大學
工業工程學系
88
In general, there exists the problem of high reject rate in publishing industry in Taiwan. For distribution centers, the problem of high reject rate increases operation costs, inventory costs and delivery costs. This causes a heavy-load for publishing industry with low capital. Therefore, it is important to have an effective sales forecasting. There is a large of variety of books. Hence, in this research, we analyze publishing industry and classify books by marketing view. Then we find the factors for and the kinds of books with high reject rate. In the real world, there are many influence factors for book sales. They are either quantitative or qualitative. Most problems of sales forecasting are non- linear, and neural-networks provide a powerful tool for non-linear problems. In this research, we combine the expert’s experience and neural network for sales forecasting. The first phase establishes an effective forecasting system. The second phase allows influence factors to vary and influence to forecast sales. The first phase also is to forecast sales of the books by the same writer, and special factors are also included. Thus, The model of the first phase is characterized by the opportunity of the special factor occurrence and the influence on sales volume. The goal of the second phase is to consider similar kinds of books by different writers. Therefore, the models of the second phase can be classified into normal and special factor models. Through training, testing and verification stages, the neural network is capable of responding to influencing factor changes with appropriate sales forecasting changes.
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Fang, Li-chain, and 方麗娟. "A Study of Publishing Industry in Yuan Dynasty." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/02134433120810702945.
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博士淡江大學
中國文學系博士班
96
Genghis Khan built Mongol Empire in the northern desert of China in 1206. Mongol Empire is one of the largest empires both in China and world history. Yuan Dynasty made a great contribution not only on mapping out the Chinese territory but also on the publishing and culture business. Yuan inherited and developed the previously booming wood-block printing business in Sung Dynasty. Both public and private wood-block printings were flourishing and the techniques were even better than Sung’s. The publication in Yuan was printed as beautifully as it in Sung, whose value cannot be ignored in the Chinese publishing history. The dissertation is divided into six sections. The first introductory chapter states the research motivation, purpose, scope, and methodology. The second chapter is “The Historical Context of Publishing Business in Yuan Dynasty.” The publishing and cultural foundation in Sung Dynasty will be the first main focus of this chapter, discussing the results of publication industry of Sung Governmental, civilian workshop engraving, personalbook engraving, the Buddhist temple engraving, academic institutions’ book engraving. Next, the focus will be on six cultural characteristics in the Yuan Dynasty. Last, the demand of knowledge in Yuan Society, both inward or outward cultural development and communication, is the key factor to the eagerness of learning Han culture at that time, stimulating the demand of books in the society and enhancing the publishing business to excellence. The third chapter, “The Publishing Business in Yuan Dynasty,” introduces respectively the publishing of private companies and bookstores, schools and temples, Confucian branches, and the government. The fourth chapter is “The Analysis of the Publishing Content in Yuan Dynasty,” targeting and analyzing six different categories of publication: Confucian texts, books for daily life, literature and leisure reading, religious texts, prints and folk-custom items, and translation. An analysis of the bibliography will lead us to know the culture trends, the governmental cultural and educational policies, and the needs of the populace. The fifth chapter is “Characteristics of Publishing Business in Yuan Dynasty.” According to the wood-carving books and the publishing business in Yuan Dynasty, there are four features, that is, recognizing the importance of management, diversification of printing techniques, catering to the need of publishing markets, and elevation of the printing quality. Thus, Yuan Dynasty proves to be an important transition of Chinese publishing. The last chapter, “Conclusion,” summarizes the contribution of Yuan Dynasty in Chinese culture history, arguing that Mongols cannot be considered as a foreign and barbarian tribe, but an important contributing force to Chinese culture and publishing.
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Wang, Chia-sung, and 王家崧. "Research of New Business Model in Publishing Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/08530862219329748421.
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碩士國立中央大學
企業管理研究所
94
This research analyzes publishing industry, and proposes a new business model to solve the problem of publishing industry face. The strategy canvas is used to analysis and integrate the publishing industries’ the different kinds of value chain. After analyzing the complicate level of the value chain, value-add part and marketing part are found to be the most complicate level part of publishing industry. These two parts are focused and a new business model digital content platform is built. The digital content platform includes three important functions: content creation, publishing information circulation, and right trading. The digital content platform combining these three parts can solve the problem of publishing industry have faced and can angainst the piracy problem to inprove the current situation.
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Chang, Yi-Cheng, and 張益誠. "Business Model of Digital Publishing Industry of Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/45289425325601986168.
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碩士南華大學
文化創意事業管理學系
102
Dissemination of information carriers experienced wild beast bones, bamboo slips to paper forms for thousands of years until the rise of Internet changing the form of human cognition for propagation. Internet provides a far better information and knowledge transfer carrier breaking the time and space limits. Due to the application of Internet technology, the rise of Internet novel is changing the shape of the industry. How to develop a profit-making model becomes a key issue for authors and publishers. In this study, on secondary data analysis and data mining. the kind of business model and its constituent elements and its concepts based , the difference between internet and pre-internet profit models were explored and possible business model were proposed for the Digital Publishing industry. Finally, for the following research findings 1. The consumption patterns between model digital publications and traditional publishing and different 2. Different members of the value chain of digital publishing industry and the traditional publishing industry 3. When you create a business model of digital publishing industry for Logical concept should be oriented toward services and information industry
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Mo, Chao-ping, and 莫昭平. "The Research on Business Model of Publishing Industry – A Case Study of China Times Publishing Company." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/13746128420488055812.
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碩士國立臺灣大學
國際企業學研究所
94
THESIS ABSTRACT GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS NATIONAL TAIWAN UNIVERSITY NAME：Mo, Chao-ping MONTH/YEAR：July, 2006 ADVISOR：Dr . Ji-ren Lee A Study on the Business Model of Book Publishing Business: The Case of China Times Book Publishing Company After five decades’ development, the Taiwanese book publishing industry is now getting matured and is facing a lot of challenges, such as fragmented structure and too much competition due to very low barriers to entry (there are now more than 6,000 publishers in Taiwan）, too many new book-titles being published each year (around 40,000 titles）, and there exists a rather high book-return-rate (around 40%）. In addition to the above mentioned structural disadvantages to the incumbents, even worse are the threats from the penetration of the simplified-character books imported from Mainland China to Taiwan. Moreover, internet, TV and radio are grapping the readers’ attention from their book-reading time, habit and money. Other factors include the decreasing of book-purchasing due to the impact of Taiwan’s fading economy in the recent years and the difficulties for the publishers to obtain loan from bank …etc. The present research undertook an industry analysis and identified several critical issues of development, including the entry and penetration to the Mainland China market, the challenge of digital publishing, and the multi-media publishing…etc. Next, we focus on the case company, China Times Publishing Company, which is relatively successful in the Taiwan book publishing market, and analyze her business model by employing the framework of value net (Bovet, Martha and Kramer, 2000). We detailed the elements of her business model in terms of her value proposition, scope of business operations, basis of profit capture, strategic control actions, and execution. Implications and strategic suggestions to book publishing companies are also discussed.
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Chen, Jo Wei, and 陳若瑋. "A Study of Product Innovation in Digital Publishing Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/22685733821604518916.
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Chen, Ching-Wen, and 陳慶文. "The Integrated Marketing Communication Research of Digital Publishing Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/13186709495482487639.
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碩士世新大學
圖文傳播暨數位出版學研究所(含碩專班)
99
The value and spirit of publishing lies in the content and distribution, so as to the core value of digital publishing. However, along with the era of digital publishing, the stakeholders in publishing industry should concern not only the issues of digital technology but also the differences between traditional and digital publishing such as instantaneity, variety, mobility, and quantity . According to those characteristics, how to design a logistic model of digital publication to meet customers, needs is the goal in publishing industry. Integrated marketing communication is dissemination model built up by the circle of customer, enterprise, and media. Even so, can digital publisher make the best profit by using this model？ In this research, we are going to realize the business operation of digital publishing nowadays, and to view how the digital publishing using integrated marketing communication, finally, we collect knowledge and information which are related to integrated marketing communication using by digital publishing industry. We collected interview data to compare and analysis the general situation of seven digital publishers which use integrated marketing communication, and to compare if any differences while they conduct it as their marketing tools. Besides, we propose suggestions and analyses according to our research results. Our research shows that the operation model of digital publishing is still in development and we also found out few phenomenons as following: First, the development of digital industry is not mature. The quantity, format, and the consumers, using habits of digital publication are not reach the expected standard. Second, digital publishers, best tool of integrated marketing communication is online marketing since its consumption model is built up by Niche market and small numerous markets. Third, digital publishers control the demand and investment in the marketing by using KPI (Key Performance Indicators) of online marketing which is built up by integrated marketing communication. Only with its restrictions on the products, application is still in the learning stage for the consumers, and also the difficulties in using multiple marketing tools. There are few suggestions for the development of digital publishing in the future. First, digital publishing should not only put the emphasis on its technology and format, but also on the content and consumers, needs which publishers commonly lack of. Second, authorization and protection for intellectual property rights play a key role in the development of digital publishing. The protection and management for paper, digital, internet, and software should efficiently secure the rights of related-enterprises and consumers.
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Hwang, Yu-Ju, and 黃郁茹. "The Assessment of e-Business Capability for Publishing Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/15555463581392716033.
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碩士元智大學
資訊管理研究所
91
Traditional publishing industry has the responsibility of cultural inheritance. From the success of Amazon, technology improving brings publishing industry into E-era. Whether the publishing industry will use IT to improve the crisis now and adapt the change in environment quickly has become an important topic. This study is based on Donald A. Marchand’s SIA framework. The four benefits of information sharing: reducing costs, minimizing risks, adding value, creating new reality, will be the criterions to evaluate the electronic ability. Moreover this study desire to find that the relationship between the level of electronic and the level of change after electronic. The results of data analysis are: 1.In the publishing industry, the level of “Minimizing risks” is the superior one. The next are “Creating new reality” and “Adding value”. The level of “Reducing costs” is the worst that needs to strengthen. 2.The level of e-Business classify into four types: well- rounded, not fully developed, wait-and-see, and conservative. According to the role in the publishing industry, different roles have different transformation type measures. 3.The change of organization and the extent of information sharing have the strongest positive relationship with the extent of “Reducing cost”. And the working cost has the strongest negative relationship with the extent of “Reducing cost”.
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Chen, Chi-Wei, and 陳奇偉. "OSTERWALDER BUSINESS MODEL STUDY APPLIED INTO THE PUBLISHING INDUSTRY." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/38851186667259470272.
Full textAbstract:
碩士世新大學
圖文傳播暨數位出版學研究所(含碩專班)
104
Publishing aims at knowledge spreading and culture preservation, etc. Reading is the few entertainment we have in the past. With the advancement of technology and the Internet universalization, reading has been replaced by much other entertainment. On the other hand, Digital publishing does not work as expected largely replaced traditional publishing so the business model of publishing industry is bound to be changed. Purpose of the study is to understand how Taiwanese publishing industry apply Osterwalder model to innovate and improve Business model. The research method is analyzing related documents, then having in-depth interviews with publishing industry practitioners and applying Osterwalder nine building blocks as based model, at last, sorting out and analyzing the conclusion. With the information I get, finding that the industry doesn’t understand the theory of operation. After interviews I notice that the industry thinks staff training can make theory and practice improve the business model. It also believes that advantages and key of operating lie in the value of the brand and product claims and cost structure. The disadvantage is the lack of resources. To overcome that, we can improve business through innovative product development and transformation, also with key partners. After that I may start to sort out and analyze the conclusion.
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Chung, Hui-ping, and 鍾惠萍. "Study on Role Stress of Editors in Taiwan's Publishing Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/95178049682900591984.
Full textAbstract:
碩士南華大學
出版事業管理研究所
94
Book editors are the core figures in publishing industry. The roles they play change from time to time in dealing with different persons involved in the publishing industry, so as to meet their needs. Expectations from their partners have forced the editors to play multi-roles, which results in role stress for the editors. The publishing industry has culture-industrialized and enterprised in the changing world and is therefore characterized by its commercialization. It has lost its cultural character. The publishing business in Taiwan is very competitive, due to its small market with large publications and its long-existed structural problems of producing and marketing system, and is therefore suffering with the vicious circle of high amounts of new titles and high rates of book returns. Working in such complicated social system and industry structure, the roles that book editors have to play are unavoidably conflicting with the inner organizations as well as the outer environments, and result in roles stress from their works and interactions with other people, as well as from conflicts between their value and their actual behaviors. Considering the above, the thesis intends to discuss the roles that book editors in Taiwan publishing industry play and the stress they would suffer from both inside and outside themselves. In the study, document analysis method and interviewing are adopted, and the collected materials have been divided into three levels: individual, organization, and environment. According these three levels, the conflicts of the editors’ practice, their roles and interactions with partners, and the whole structural stresses from the changing of the organizations and the environment are investigated. In the end, the thesis tries to tell how book editors should adapt themselves to situations when the reality is against with the ideal.
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Fu, Chia-chin, and 傅家慶. "Studies on developing strategy of The publishing industry in Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/03476466962116189444.
Full textAbstract:
碩士南華大學
出版事業管理研究所
92
Twenty-first century is an epoch of knowledge economy. Publish Industry in Taiwan is doomed to encounter strong pressure of competition in the face of globalization and internationalization. The task of retaining the original nature of publishing activities and to sustain persistent competitivity at the same time is analogous to a long-term sailing race, in which competitors should focus partly on the fickle and unpredictable marine weather, partly on the competition itself, and still partly on the coordination of the entire team, which is critical for defeating others. The result of human-recourse analysis reveals that publishers have little hindrance in both entering and withdraw from the industry, as its investment is relatively small, and its activities mostly classified as personal behaviours; which is doomed to result in fervent competition and little ground for negotiation. Whether virtual publications, such as digital publishers or on-line bookstores, constitute any potential pressure to traditional publishing society is still be to decided.
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Lin, Cheng-ying, and 林承穎. "THE STUDY ON PERFORMANCE OF VIRTUAL CHANNEL ON PUBLISHING INDUSTRY." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/u8n8pq.
Full textAbstract:
碩士南華大學
出版事業管理研究所
95
With the quick development of information technology, the books market presents different periods of models for supply and demand. Virtual channel, with the advantages of overall distribution and full-time operation, makes the purchasers of books be able to receive the information of the books and buy what they want anytime anyplace. Such an improvement is the revolution for the publishing industry, when the purchasers can make their deals with the sellers by virtual channel. The physical channel in traditional industry does not have these advantages, so it cannot possess the potential market and the business opportunities that visual channel provides. Therefore, the transformation of purchase behavior greatly affects the structure of publishing industry. The tool used by this research is Questionnaire Survey, with the collection of 143 samples that reveal the working of both physical and virtual channels. The theory of Balanced Scorecard (Kaplan & Norton) stands as the basis of this research to examine four aspects including financial perspectives, internal business process, innovation and learning. This study wants to find the growth of performance of making benefit and to know the relationship of such performance and measurement. Therefore, This study includes three topics: the difference between the traditional publishing industry and the publishing industry with virtual channels that focus themselves on the terms above; the difference that results in the satisfaction of making benefit within the new publishing industry; the importance of the four terms mentioned above for the publishing industry. The tools for analyzing these data includes frequency analysis, factor analysis, ANOVA, t-test analysis and Scheffe method. The results of this research are as follows: the traditional publishing industries with different structures have obvious improvement in the performance of satisfaction and benefiting when they used the virtual channel; and all the four terms (which involves the interaction of physical and virtual channels) themselves result in higher importance than the satisfaction for the industries.
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WANG, CHIH-CHENG, and 王智正. "Analysis of the Future Development of Taiwan’s Digital Publishing Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/52958015281610359908.
Full textAbstract:
碩士逢甲大學
電子商務碩士在職專班
99
This study aims to explore two issues related to digital publishing industry: One is to explore the operation model of the digital content in Taiwan and the other is the prediction of new operation model in the future. The key factors which affect the digital publications can be found by means of analyzing the whole picture of the publish industry and summarizing the problems which influence the internal and external environmental factors in Taiwan’s digital publishing industry. In addition, the future operation model of digital publishing industry can be predicted through the examination of the sustainability and cooperation ability of current operation model in five years. This study is to predict the stability of the digital publishing industry. The research is dynamic and complex that involving many areas such as economic variation, industrial structure, market demand, technical trend and so on. This study predicts the industry by combining the analytical method of the situation by in-depth interview. It finds that the top two items which affect the operation model in Taiwan’s digital publishing industry are “compatibility of the e-book form” and “the financial management for digital publication”. With the arrival of the digital era, digital publishing has become a global trend for the publishing industry. Considering this, it is important to fully understand issues regarding the entire digital publishing industrial chain.
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TU-CHENG-EN and 杜承恩. "A Study on Employees’ Performance Appraisal of the Publishing Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/28494254560826308868.
Full textAbstract:
碩士國立臺灣師範大學
圖文傳播學系
98
Based on the needs for facing the high speed change of digital and network age, the publishing industry has not only to continuously reform and adjust the organizational strategies but also ought to make employees realized the importance of their performance for organization, and should build proper performance assessment system for encouraging and assuring the employee achievement and organizational competitive advantage. The expert-interview was adopted for collecting the required data during the study process. And based on the report of "2007 Taiwan Publishers Marketing Survey," printed by Government Information Office, Republic of China (Taiwan), there were some companies of publishing industry selected as interview targets which were list on the top billboard of "Eslite Report 2006" and Kingstone billboard of book sale in 2006. And there were three scholars interviewed, who are working in the university and have relevant experience of the publishing industry. Finally, four important conclusions of the study were list as followings: 1. Assessment planning: The main purpose of employees’ performance appraisal is to check the achievement situation of their work. And the most frequency of employees’ performance appraisal are once and twice in a year. 2. Appraisal implementation: There are three levels of performance appraisal administer. The appraisal model is different within different companies; after the execution, it mainly caused eight parts of influence to employees. 3. Appraisal result: The reaction that based on the result of employees’ performance appraisal included seven parts. 4. Appraisal effects: There were eight parts of effects of employees’ performance appraisal. The research will share and offer conclusions and suggestions to related companies and researchers for promoting the practices and the further researches. Keywords: Publishing, Employees’ Performance Appraisal, Performance Appraisal
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Hsu, Chin-hao, and 許晋豪. "The Contents Of The Advertisements of Ancient Chinese Publishing Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/06873030691675874250.
Full textAbstract:
碩士淡江大學
漢語文化暨文獻資源研究所碩士班
98
This essay is to discuss the culture and intention of advertisement in China. The publication culture of advertisement is used as the main focus to illustrate the following points. Since the culture of advertisement in China is resulted from many sources, advertisement shows everywhere in China, especially in politics, economics However, it does not mean that advertisement is the same as before. With the changes of time, advertisement changes as well. It could be same here, but also different there. In addition, it is transformed into a large and complicated system. Therefore, it is necessary to focus on one specific target to do research in this area. The historic documents kept from the past which are the most suitable objects for research could be provided as important case study. Thus, the publication advertisement is illustrated in this essay by the possible sources of advertisement in China. Publication is one of the newest industries, and its advertisement style might be influenced by others. Some activities about culture are also good examples to demonstrate relevant cases, including the advertisement purposes and advertisement carriers. Then, the advertisement styles of publication with historical technology are also introduced in this essay. Printed stamp of publisher, as the final point, is analysed by its history, shapes, functions (both commercial and academical), in order to know more about the meaning of advertisement.
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Hsu, Wei-Yun, and 徐煒昀. "The Impact of Digital Publishing for the Traditional Printing Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/47456659198414381233.
Full textAbstract:
碩士世新大學
資訊傳播學研究所(含碩專班)
100
This thesis is to investigate the impact of digital publishing for traditional printing and publishing industry. In depth discussion with the industry experts adopting the four main aspects of the problems listed by the literature, the interviewed experts are divided into three fundamental groups. Group A: traditional printing industry experts, Group B: experts with strong association in both digital publishing and traditional printing industry, Group C: publishing industry. Interview outcomes are being analysed to identify the positive and negative impacts on traditional printing and publishing industry introduced by digital publishing. Also provide recommendations on the future operation models for both digital and traditional printing and publishing industries. In this study, the topic involves the economic transformation, industry structure, market demand, and technology trends, based on the dynamic and complexity from all aspects and also the unforeseen future. The interviews were conducted in an open discussion format in the traditional print publishing industry. In contrast to the public adverse expectation on the traditional printing industry, research shown the traditional printing industry will not be substituted by the digital publishing in short term. Vigorous development on the new products will advance the traditional industrial technology preventing from being out of the market; slight market drop in the current status indicated the importance of improving the product quality with the advance design skills in future is a crucial matter. On the development of digital publishing side; due to the restriction with digital rights along with technology issues, it is more reliable to offer free digital copy in exchange for potential advertising incomes.