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Journal articles on the topic 'Public relations theory'

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Published: 4 June 2021
Last updated: 26 January 2023

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1

Haugland, Ann. "Public Relations Theory and Democratic Theory." Javnost - The Public 3, no. 4 (January 1996): 15–25. http://dx.doi.org/10.1080/13183222.1996.11008637222.

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2

Jang, Ahnlee. "Public Relations Undergraduate Education How is Communication Continuum Theory of Public Relations Being Continued?" Korean Journal of Advertising and Public Relations 22, no. 2 (April 30, 2020): 378–425. http://dx.doi.org/10.16914/kjapr.2020.22.2.378.

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3

Jang, Ahnlee. "Public Relations Undergraduate Education How is Communication Continuum Theory of Public Relations Being Continued?" Korean Journal of Advertising and Public Relations 22, no. 2 (April 30, 2020): 378–425. http://dx.doi.org/10.16914/kadpr.2020.22.2.378.

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4

Compton, Josh, Shelley Wigley, and Sergei A. Samoilenko. "Inoculation theory and public relations." Public Relations Review 47, no. 5 (December 2021): 102116. http://dx.doi.org/10.1016/j.pubrev.2021.102116.

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5

De Wet, Gideon. "Public Relations." Communicare: Journal for Communication Studies in Africa 6, no. 1 (November 14, 2022): 53–58. http://dx.doi.org/10.36615/jcsa.v6i1.2113.

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RELATIONS has, for reasons not that obvious, been neglected in terms of theoretical conceptualization in the study of communication phenomena. Though the field has seen a number of text books and articles written on public relations, attempts to put public relations in conceptual theoretical perspectives have been limited. The need therefore is to elevate the study of public relations to higher theoretical levels, which could also benefit industry eventually. In this article Lewin's field theory, and in particular his topology of the inner per- son has been put forward as a focus domain of how to conceptualize public relations in an organizational context. Public relations is playing the mediating role between individual and individual, organization and individual as well as organization and organization. Lewin's field theory, as such, provides the communicologist with exploratory alter- natives to the study of public relations.
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6

Fredriksson, Magnus, Josef Pallas, and Stefan Wehmeier. "Public relations and neo-institutional theory." Public Relations Inquiry 2, no. 2 (May 2013): 183–203. http://dx.doi.org/10.1177/2046147x13485956.

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7

Bivins, Thomas H. "Applying ethical theory to public relations." Journal of Business Ethics 6, no. 3 (April 1987): 195–200. http://dx.doi.org/10.1007/bf00382864.

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8

Major, Suzette. "Review: Public Relations: Theory and Practice." Media International Australia 106, no. 1 (February 2003): 164. http://dx.doi.org/10.1177/1329878x0310600122.

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Ferguson, Mary Ann. "Building theory in public relations: Interorganizational relationships as a public relations paradigm." Journal of Public Relations Research 30, no. 4 (July 4, 2018): 164–78. http://dx.doi.org/10.1080/1062726x.2018.1514810.

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10

Pieczka, Magda. "Looking back and going forward: The concept of the public in public relations theory." Public Relations Inquiry 8, no. 3 (September 2019): 225–44. http://dx.doi.org/10.1177/2046147x19870269.

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This article examines the development of the public as a foundational concept in public relations theory. It provides an overview of the way in which public relations has understood the term as referring to two distinct phenomena of a public and the public. The article approaches public relations theory as unfolding of a narrative identity of public relations. The discussion subsequently reaches to the work of Michael Warner and Judith Butler to consider the limitations and implications of the situational theory of publics and the deliberativist approach to the public derived from the work of John Dewey and Jürgen Habermas. In its final sections, the article redefines the public as a family of three distinct, but at times, overlapping terms: an audience as a public of shared spaces, a self-organized public of shared attention, and the public as a political and social imaginary. This article argues for the need to adopt the performative approach to the public in order to tackle some of the biases in public relations theory. It also suggest the PESO model of communication a useful starting point to create a more complex understanding of the formation of the public (in all three senses) in relation to processes of co-creation and circulation of a wide range of texts.
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Ledingham, John A. "Government-community relationships: extending the relational theory of public relations." Public Relations Review 27, no. 3 (September 2001): 285–95. http://dx.doi.org/10.1016/s0363-8111(01)00087-x.

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12

Maier, Craig T. "Public relations as humane conversation: Richard Rorty, stakeholder theory, and public relations practice." Public Relations Inquiry 4, no. 1 (January 2015): 25–39. http://dx.doi.org/10.1177/2046147x14554140.

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13

Mohammed, Sufyan, John Kilker, and Howard Fisher. "Public Relations Theory II: A Book Review." International Journal of Crisis Communication 3, no. 2 (December 25, 2019): 40–45. http://dx.doi.org/10.31907/2617-121x.2019.03.02.4.

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14

St. John, Burton. "Public Relations History: Theory, Practice, and Profession." American Journalism 38, no. 3 (July 3, 2021): 373–75. http://dx.doi.org/10.1080/08821127.2021.1949560.

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15

Laskin, Alexander V. "Public relations scales: advancing the excellence theory." Journal of Communication Management 16, no. 4 (November 9, 2012): 355–70. http://dx.doi.org/10.1108/13632541211278996.

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16

Hon, Linda Childers. "Toward a Feminist Theory of Public Relations." Journal of Public Relations Research 7, no. 1 (January 1995): 27–88. http://dx.doi.org/10.1207/s1532754xjprr0701_03.

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17

Akpabio, Eno. "Towards a Public Relations’ Agenda Setting Theory." Journal of Social Sciences 11, no. 3 (November 2005): 173–76. http://dx.doi.org/10.1080/09718923.2005.11892510.

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18

Kent, Michael L., and Maureen Taylor. "Toward a dialogic theory of public relations." Public Relations Review 28, no. 1 (February 2002): 21–37. http://dx.doi.org/10.1016/s0363-8111(02)00108-x.

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19

Coombs, W. Timothy, and Sherry J. Holladay. "Innovation in public relations theory and practice." Journal of Communication Management 22, no. 4 (November 5, 2018): 382–96. http://dx.doi.org/10.1108/jcom-12-2017-0145.

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Purpose The purpose of this paper is to craft a new perspective on how we can view public relations that reflects important trends emerging in the field including digital media, storytelling, engagement and co-creation of meaning. Transmedia storytelling (an idea with some ties to public relations) and narrative transportation theory are synthesized to form the transmedia narrative transportation (TNT) approach to public relations. The paper details the development of the TNT approach and how it can be applied to public relations initiatives. Design/methodology/approach The approach is a literature review to inform the creation of the TNT approach. A case study is used to illustrate the TNT approach. Findings An innovative approach to conceptualizing and creating public relations initiatives is developed, explained and illustrated. Research limitations/implications The paper examines only one case to illustrate the TNT approach. Practical implications The TNT approach develops a new perspective for public relations for developing and executing public relations initiatives. Transmedia storytelling has already been connected to the practice and TNT builds a more comprehensive approach for understanding its value to public relations. Originality/value There has been a limited application of transmedia storytelling to public relations. This paper synthesizes transmedia storytelling with narrative transportation theory to develop a theory-driven, new approach for public relations thinking. The TNT approach is a unique fusion of ideas that can bring an innovative approach to the practice of public relations that captures four emerging trends that are shaping the practice.
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Dwivedi, Amitabh Vikram. "Book Review: Public Relations: Theory and Practice." Media International Australia 152, no. 1 (August 2014): 196–97. http://dx.doi.org/10.1177/1329878x1415200132.

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21

Holtzhausen, Defina, and Sonja Verwey. "TOWARDS A GENERAL THEORY OF PUBLIC RELATIONS." Communicare: Journal for Communication Studies in Africa 15, no. 2 (November 3, 2022): 25–56. http://dx.doi.org/10.36615/jcsa.v15i2.1908.

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The existence of a general theory of public relations is pivotal to the argumentation about public relations as science. A general theory can be expected to supply a framework which includes aU the theoretical applications within a scientific domain. This article sets out to cover the theoretical applications made to the field of public relations to detennine what the domain parameters of public relations are and whether this can lead to a general theory of public relations. It proposes that public relations is an applied science, govemed by theory application at the meta theoretical, organisational and communication levels of public relations practice, and that public relations practice takes place at three strategic levels in the organisation, namely the macro, meso and micro level. The article further suggested that two normative and one positive model of public relations practice exist and that the heuristic value of the general theory is one of its most positive aspects.
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22

Thompson, Gareth. "Public relations interactions with Wikipedia." Journal of Communication Management 20, no. 1 (February 1, 2016): 4–20. http://dx.doi.org/10.1108/jcom-12-2014-0083.

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Purpose – The purpose of this paper is to consider the relevance of the institutional analysis and development (IAD) framework (Ostrom, 1990) in understanding the incentives for public relations (PR) practitioners’ interactions with Wikipedia, and other common-pool media. Design/methodology/approach – This interdisciplinary conceptual paper applies the economics theory of commons governance to two case studies of PR interactions with Wikipedia. Findings – The analysis concludes that commons governance theory identifies the downside risks of opportunistic behaviour by PR practitioners in their interactions with media commons such as Wikipedia. The paper concludes that Ostrom’s IAD model is relevant to the governance of PR interactions and offers guidance on productive PR practice in common-pool media. Research limitations/implications – The analysis was applied to only two cases for which information was widely available. Practical implications – The paper includes implications for the scope of PR practice in its interactions with common-pool media. The economic value of information held by PR professionals has been undermined by the collaborative nature of common-pool media, which has consequences for the role of PR. Originality/value – The paper introduces an economic theory and related literature to PR scholarship and applies them to PR practice. The paper aims to stimulate further research into the application of economic ideas to PR practice and to encourage discussion on the place of economic theory in PR knowledge.
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23

Charmaine Scriven, Charmaine Scriven. "Marketing public relations {MPR)." Communicare: Journal for Communication Studies in Africa 21, no. 2 (October 31, 2022): 29–41. http://dx.doi.org/10.36615/jcsa.v21i2.1820.

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This article addresses the Marketing Public Relations (MPR) concept, whose emergencecan partly be ascribed to the continuous debate regarding the respective boundariesof both the fields of public relations and marketing. The article first explains thenature of the debate and then explores the emergence and some theory of MPR. It alsoargues the position of MPR in the organisation and finally contemplates its future.This article in particular debates the current apprehension that MPR is merely productpublicity or mostly adds credibility to an organisation's product advertising efforts. Itargues that MPR can achieve much more in the organisation than scholars and theoristscurrently address, especially with regard to the establishment of long-term customerrelationships and trust.
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24

Haque, Md Shahidul, and Jamilah Ahmad. "Ethics in Public Relations and Responsible Advocacy Theory." Jurnal Komunikasi, Malaysian Journal of Communication 33, no. 1 (March 28, 2017): 147–57. http://dx.doi.org/10.17576/jkmjc-2017-3301-10.

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25

Cheney, George, and Lars Thøger Christensen. "What should public relations theory do, practically speaking?" Journal of Communication Management 10, no. 1 (January 2006): 100–102. http://dx.doi.org/10.1108/13632540610646418.

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26

Panopoulos, Anastasios, Prokopis Theodoridis, and Athanasios Poulis. "Revisiting innovation adoption theory through electronic public relations." Information Technology & People 31, no. 1 (February 5, 2018): 21–40. http://dx.doi.org/10.1108/itp-05-2016-0101.

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Purpose The purpose of this paper is to shed light on the innovation adoption process taking place in the public relations field through the use of Web 2.0 applications and social network activities. Design/methodology/approach Innovation adoption of electronic public relations (E-PR) is examined at personal, organizational, and environmental levels by employing, for each one of the previous, a number of different sub-dimensions leading to the creation and verification of a hierarchical tree structure. Findings E-PR innovation adoption can be influenced at personal, organizational, and environmental levels. Each of the aforementioned levels is hierarchically linked to a number of factors that can actually speed up the process. Originality/value Never before to the authors’ knowledge the E-PR adoption process was examined as a hierarchical model bridging the innovation adoption literature with the public relations literature.
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27

Bivens, Thomas H. "A Theory-Based Approach to Public Relations Ethics." Journalism Educator 45, no. 4 (December 1990): 39–44. http://dx.doi.org/10.1177/107769589104500407.

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28

Pearson, Ron. "Albert J. Sullivan's theory of public relations ethics." Public Relations Review 15, no. 2 (June 1989): 52–62. http://dx.doi.org/10.1016/s0363-8111(89)80054-2.

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29

Love, Tyron. "Book Review: Introducing Public Relations: Theory and Practice." Media International Australia 148, no. 1 (August 2013): 160–61. http://dx.doi.org/10.1177/1329878x1314800122.

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30

Nicoli, Nicholas, and Marcos Komodromos. "Theory development in the public relations research domain." International Journal of Teaching and Case Studies 6, no. 2 (2015): 124. http://dx.doi.org/10.1504/ijtcs.2015.071268.

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31

Gibson, Dirk C. "The communication continuum: A theory of public relations." Public Relations Review 17, no. 2 (June 1991): 175–83. http://dx.doi.org/10.1016/0363-8111(91)90054-o.

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32

Cleveland, Marisa, and Simon Cleveland. "Exploring Public Relations in the Firm." International Journal of Smart Education and Urban Society 12, no. 4 (October 2021): 52–62. http://dx.doi.org/10.4018/ijseus.2021100105.

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While postmodern theory has been explored within multiple domains, its application to the domain of public relations is somewhat scant. As a result, constructs, such as power, crisis communication, and code of ethics within the communication profession in the firm require further examination. This study investigates the current postmodernist perspective within organization theory and expands the body of knowledge on postmodernism and public relations through the application of seminal audit literature analysis.
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33

Wolf, Katharina, and Catherine Archer. "Public relations at the crossroads." Journal of Communication Management 22, no. 4 (November 5, 2018): 494–509. http://dx.doi.org/10.1108/jcom-08-2018-0080.

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PurposeUsing the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia, and explores the fundamental question of PR purpose.Design/methodology/approachDrawing on Bourdieu’s theory of practice and in particular his notion of social capital, this exploratory study is based on the critical analysis of 31 semi-structured interviews with senior PR professionals in Singapore and Perth, Western Australia.FindingsPR professionals concur with assumptions made in the extant literature regarding the potential of digital media for PR, despite broad agreement that the fundamentals of good communication have not changed. At its core PR is about counselling, relationships and the building of social capital. Hence, digital tools and platforms are typically being referred to as merely an extension of the PR toolkit. However, as illustrated within the context of influencer engagement, PR has increasingly adopted advertising-led models and has moved away from its core business of developing strategic relationships and goodwill, hence contributing to the convergence of previously distinct communication functions.Originality/valueThis paper is believed to be one of the first to look at the theory of social capital related to PR within a digital context. Further, it takes a holistic view of PR professionals’ views on working with digital media in two geographical locations that have been under-represented in scholarly work in the field of PR. While much of the extant literature has focussed on the benefits of social media for PR, this paper takes a critical look at current challenges, including the rise of social media influencers. The paper contributes to theory relevant to social capital as it looks at the convergence of the professions relevant to digital disruption and argues for PR claiming its distinctive attributes.
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34

Blyler, Nancy Roundy. "Shared Meaning and Public Relations Writing." Journal of Technical Writing and Communication 22, no. 3 (July 1992): 301–18. http://dx.doi.org/10.2190/xt47-79ub-uk8a-02kj.

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Public relations writing has been neglected as a research topic in professional communication. This article uses rhetorical theory from a number of fields to examine a topic of recent concern—shared, or negotiated, meaning—in relation to two very different samples of public relations writing: the public relations texts produced by political-advocacy organizations involved in the midwestern farm crisis of the 1980s and an entry from an organizational newsletter. More specifically, the article studies the role of four rhetorical elements—exophoric and intertextual references, metaphors, and narratives—in generating a shared meaning. In doing so, the article develops the thesis that narratives were particularly important to this public relations writing because they provided a comprehensive, compelling framework for belief and thus contributed greatly to the shared meaning created by writers and readers.
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35

Springston, Jeffrey K., Joann Keyton, Greg B. Leichty, and Janet Metzger. "Field Dynamics and Public Relations Theory: Toward the Management of Multiple Publics." Journal of Public Relations Research 4, no. 2 (April 1992): 81–100. http://dx.doi.org/10.1207/s1532754xjprr0402_02.

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36

Kriyantono, Rachmat, and Choiria Anggraini. "Public Relations or Humas: How do the public and practitioners perceive it?" Jurnal Komunikatif 9, no. 2 (December 23, 2020): 154–73. http://dx.doi.org/10.33508/jk.v9i2.2741.

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This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach (qualitative) and interview methods to collect data. The number of informants was 200 people in Malang City. The focus of this research is to find perceptions about what public relations or humas is, its functions, its relation to gender, and educational background. This research produces four propositions, namely public and practitioner perceptions of public relations and humas tends to be positive, public relations and humas are considered the same profession, men and women are perceived to be practitioners in this profession, and practitioners should come from the discipline of communication science and public relations. This research contributes to challenge the previous view that public relations is seen as an attempt to manipulate communication messages.
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37

Henriksen, Carol. "Pavlik: Public Relations. What Research Tells Us / Grunig og Grunig: Public Relations Research Annual Bd. 1,2 og 3 / Brody og Stone: Public Relations Research / Botan og Hazleton: Public Relations Theory / Kendall: Public Relations Campaign Strategies." MedieKultur: Journal of media and communication research 9, no. 20 (September 1, 1993): 4. http://dx.doi.org/10.7146/mediekultur.v9i20.970.

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38

Roberson, Tara. "On social change, agency, and public interest: what can science communication learn from public relations?" Journal of Science Communication 19, no. 02 (April 20, 2020): Y01. http://dx.doi.org/10.22323/2.19020401.

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This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relations could contribute to science communication efforts to enable participation with science and technology from wider, more diverse publics.
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Reber, Bryan H., and Glen T. Cameron. "Measuring Contingencies: Using Scales to Measure Public Relations Practitioner Limits to Accommodation." Journalism & Mass Communication Quarterly 80, no. 2 (June 2003): 431–46. http://dx.doi.org/10.1177/107769900308000212.

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The contingency theory of accommodation in public relations posits that public relations practice moves on a continuum from total client or employer advocacy to total accommodation of a public. A survey of ninety-one top public relations practitioners was used to quantify contingency theory by constructing scales of five theoretical constructs: external threats, external public characteristics, organizational characteristics, public relations department characteristics, and dominant coalition characteristics. While the default response of practitioners was that bridge building is the best public relations practice, specific contingencies were found to limit bridge building or accommodation. Practitioners cited fear of legitimizing activist claims, credibility and commitment of an external public, and the place of public relations in the dominant coalition as contingencies impacting dialogue with contending publics.
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40

Pressgrove, Geah, and John C. Besley. "Developers' Views about Public Meetings in the Context of Public Relations Theory." Journal of Applied Communication Research 42, no. 4 (October 2, 2014): 387–408. http://dx.doi.org/10.1080/00909882.2014.966136.

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Dottori, Mark. "Public relations in strategic management." Journal of Professional Communication 5, no. 2 (October 12, 2018): 59–98. http://dx.doi.org/10.15173/jpc.v5i2.3749.

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This article proposes that it is advantageous for organizations’public relations (PR) departments to adopt strategic managementas a core function. A series of theories that have shapedour understanding of organizational strategy were reviewedto identify links to PR practice and scholarship, suggesting PRshould move beyond providing information and assisting inthe implementation of strategy. Instead, PR should facilitatethe ongoing process of becoming ‘strategized’ towards desiredorganizational characteristics. This perspective provides a linkbetween strategy and PR theory, allowing each to bring newthoughts and insights to the other, providing a future researchagenda for PR. Findings also support a resulting pathway perGrunig’s (1992, 2013) desire that PR practitioners be included inthe strategy apex of an organization (Mintzberg, 1979).
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Kriyantono, Rachmat, and Bernard McKenna. "Developing a Culturally-Relevant Public Relations Theory for Indonesia." Jurnal Komunikasi, Malaysian Journal of Communication 33, no. 1 (March 28, 2017): 1–16. http://dx.doi.org/10.17576/jkmjc-2017-3301-01.

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Smith, Ronald D. "Psychological Type and Public Relations: Theory, Research, and Applications." Journal of Public Relations Research 5, no. 3 (July 1993): 177–99. http://dx.doi.org/10.1207/s1532754xjprr0503_02.

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Holtzhausen, Derina. "A postmodern critique of public relations theory and practice." Communicatio 28, no. 1 (January 2002): 29–38. http://dx.doi.org/10.1080/02500160208537955.

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Fitzpatrick, Kathy, and Candace Gauthier. "Toward a Professional Responsibility Theory of Public Relations Ethics." Journal of Mass Media Ethics 16, no. 2-3 (September 2001): 193–212. http://dx.doi.org/10.1080/08900523.2001.9679612.

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46

Greenwood, Cary A. "Evolutionary Theory: The Missing Link for Conceptualizing Public Relations." Journal of Public Relations Research 22, no. 4 (September 28, 2010): 456–76. http://dx.doi.org/10.1080/10627261003801438.

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Fitzpatrick, Kathy, and Candace Gauthier. "Toward a Professional Responsibility Theory of Public Relations Ethics." Journal of Mass Media Ethics 16, no. 2 (September 1, 2001): 193–212. http://dx.doi.org/10.1207/s15327728jmme1602&3_8.

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48

Scanlan, Linda. "The Global Public Relations Handbook: Theory, Research, and Practice." Public Relations Review 29, no. 4 (November 2003): 493–95. http://dx.doi.org/10.1016/j.pubrev.2003.08.011.

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Kent, Michael L., and Chaoyuan Li. "Toward a normative social media theory for public relations." Public Relations Review 46, no. 1 (March 2020): 101857. http://dx.doi.org/10.1016/j.pubrev.2019.101857.

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50

Murphy, Priscilla. "Symmetry, contingency, complexity: Accommodating uncertainty in public relations theory." Public Relations Review 26, no. 4 (2000): 447–62. http://dx.doi.org/10.1016/s0363-8111(00)00058-8.

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