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Dissertations / Theses on the topic 'Public relations studies'

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Published: 10 December 2022

Last updated: 28 January 2023

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1

Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.

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2

Watson, Thomas Alexander. "Evaluating public relations : the creation and validation of models of measurement for public relations practice." Thesis, Nottingham Trent University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310975.

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3

Gale, Megan Kate. "Public relations in nonprofit organizations a guide to establishing public relations programs in nonprofit settings /." The University of Montana, 2007. http://etd.lib.umt.edu/theses/available/etd-06062007-224613/.

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Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase the capacity and effectiveness of their public relations efforts by building relationships with key stakeholders.

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4

Gaggioli, Sabina. "Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3109.

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This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which mentoring strategy (formal or informal) is perceived as being most effective? Do women benefit more from having a women mentor versus male? What motivating reasons attributed the public relations women participants to undertake their own business? The qualitative interview data generated six common themes which are: (1) networking, mentoring, building key relationships and a strong work ethic as being key to their success, (2) career mentoring from university faculty members and/or Public Relations Student Society of America (PRSSA) as an integral part in the commencement of their public relations careers, (3) mentoring affirmed their self-worth, (4) informal mentoring being perceived as more beneficial due to the long lasting relationship that follows, (5) male mentors being as effective as female mentors relative to career issues, although women provide both career and psychological mentoring, and (6) mentoring, lack of employment opportunities, and a better work-life balance being the three main key contributing factors in women professionals starting their own public relations company.

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5

Moyo, Lungile. "Public relations via Twitter : an analysis of South African commercial organisations." Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/13768.

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Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective.

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6

Fouladvand, Hida. "Public diplomacy gangnam style." Thesis, Georgetown University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1556438.

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The diplomatic impasse between the United States and Iran is officially broken after thirty-four years of mutual recriminations and mistrust. The need for a reinvigorated U.S. public diplomacy is essential to forge a new relationship based on respect, understanding, and shared political, social, and economic interests. "Gangnam Style" public diplomacy is a simultaneous multiplatform approach to information sharing and engagement that utilizes various programs to stimulate people-to-people connections based on culture, education, and business. By applying this strategy, the current rapprochement between the United States and Iran can be expanded to the benefit of both countries.

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7

Yousef, Awatif Amin Moustafa. "An evaluation of the role of public relations in Saudi universities." Thesis, University of Huddersfield, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270412.

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8

Nilsson, Caroline. "Det nya Sverige. Studie av Public Relations inom politiken." Thesis, Stockholm University, Department of Journalism, Media and Communication (JMK), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40732.

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Politiken i Sverige har de senaste åren blivit allt mer medialiserad, vilket innebär att medierna har en stor makt att påverka politiken indirekt eftersom det är via dem som nyheter och information sprids. Inom det politiska området har Public Relations (PR) fått ett allt större utrymme genom dess arbete med organisationer, politiska organ/ aktörer, journalister och media och så vidare. PR-bolagen arbetar i det ”dolda” och det framgår inte alltid för mottagaren att det är en PR-byrå som konstruerat meddelandet. Eftersom PR-byråerna har ett stort nätverk har de således många kontakter, vilket ger dem en viss makt när det gäller olika sakfrågor eftersom de använder sig i hög grad av lobbning för att åstadkomma opinionsbildning och annan påverkan. PR-byråerna arbetar således mycket med bland annat opinionsbildning och verkar för att deras klienter ska få utrymme i medierna. Förutom detta arbetar de även med krishantering och enskilda politiker. Detta arbete ger PR-byråerna viss påverkansmakt, men väcker även frågor om etik och moral. Etiska dilemman finns i alla branscher och finns även inom PR. Vissa forskare beskriver etik inom PR som något individen själv tar ställning till och inte något som är branschorienterat. Normen är exempelvis att alla tar jobben som de får in, vilket kan ses som en moralisk tveksamhet. Denna uppsats syftar till att genom kvalitativa forskningsintervjuer undersöka hur PR-byråer och dess konsulter arbetar med frågor om makt, etik, opinionsbildning, lobbning och sociala medier.

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9

Liang, Minqian. "Perceptions of public relations among Chinese and American college students : a comparative analysis." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/794.

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People throughout history have judged Public Relations critically. So, today, it is essential for PR professionals to know how the field is perceived. This research examines how college students in America and China perceive public relations. Four research questions were proposed to understand perception differences between the two countries, existing misconceptions against public relations, media influences and PR education. This study employed the survey method to find college students' perceptions of public relations in the U.S. and China. The study finds that college students believe that public relations practice is related to a broad range of specialized areas. Most of students view public relations as an important, ethical profession. However, some negative terms are still associated with public relations, such as "spin," that affect students' PR perceptions. In China, fewer students now relate public relations to the previously perceived escort service; and the Chinese cultural norm "guanxi" is considered to be an important element in PR practice. Comparative analyses show that American college students view public relations as a more positive, ethical, and well-developed profession than their Chinese counterparts do. Public relations, in Chinese students' mind, is far away from the well-developed stage. College students believe media, PR courses and internships influence their perceptions to a great extent. More Chinese students recognize the media impact, while more U.S. students value he education impact. This study affirms the importance and professionalism of public relations. At the same time, it provides crucial insights into the challenges that this field is facing in the two countries. No matter whether it is as a profession, or an academic discipline and a social contributor, public relations still needs to keep educating the public in the new decade ofthe 21st century.

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10

Al-Ameri, Ali Saeed Omar. "Cultural relativism : case studies of public relations in the Emirates, 1994-1996." Thesis, University of Hull, 1999. http://hydra.hull.ac.uk/resources/hull:12351.

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This research investigates the impact of oil on a traditional Arab society. The . literature which addresses societal change IS methodically reviewed, with substantial attention given to the theories of noted sociologist Max Weber as well as many more recent scholars who have adapted and re-interpreted Weber's seminal insights. Following the review of relevant literature, the reader is introduced to the pre-oil, traditional society of the United Arab Emirates (UAE). The body of the research reports, illuminates and examines through case studies the challenges of wrenching social change in a traditional society. The research finds that introduction of oil is the change agent. The invitation extended to Western oil companies to manage the extraction industry resulted in enormous disruption to the society as it then existed, and provided very large sums of capital to the UAE. Both of these factors, the insertion within the society of a western industrial culture of size and importance, and the opportunities for the UAE to develop and modernize at great speed due to the availability of large resources, combined to place enormous tension on the social traditions and practices of the then tribal society. The research then turns to the ways and means that both the society and the western oil companies employed to manage the dynamic of change. The specific role of the Oil Company's Public Relations function is examined in depth. The thesis that the public relations function served both the company and the society at large as the primary agent of mitigation is stated and tested. This paper finds that the public relations function performed a critical service by explaining the traditions of the society to the oil company, and negotiating for the oil company with the formal and informal organizations present in the society. These public relations practitioners also performed the critical task of representing, and at times. performing advocacy services for, groups within the society whose values were threatened by the western practices of the oil companies. This latter function is very different from the traditional roles of western public relations staffs. The research concludes that in this particular circumstance the contribution of the public relations staff was essential to both the company and the society in coping with enormous social pressures.

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11

Jung, Nathan A. "Public relations| Diaspora, media, and the state(s) of American literature." Thesis, Loyola University Chicago, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3722593.

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Like any good public relations campaign, this dissertation aims to offer a persuasive interpretation of certain key facts. The facts, as I see them, are as follows: first, a great number of contemporary novels and poems explore the personal and social consequences of diasporic migration. Second, these texts, along with their print and electronic paratexts, share a pervasive interest in media. And third, these works are rarely read in conversation with one another, despite their mutual concern for migration and media. Owing to this last point in particular, scholarship has failed to fully address the broader media theories developed in and across these works, and failed to fully pursue how these media theories respond to, and critically comment on, the prospects for deliberative democracy in an age of globalization. In response, my project argues that diasporic media practices advance a transnational critique of public sphere theories. And yet, I claim this critique seeks to recover the resources of such theories and redeploy them in a global context. The four chapters of this dissertation are arranged in a communications circuit that treats (in order) media production, circulation, reception, and survival. Together, these chapters observe how diasporic populations shift from invisible anomalies to visible publics through their highly stylized and politicized use of media technologies. Ultimately, I emphasize that contemporary American literature cannot be understood without engaging reading and writing publics from the Dominican Republic, Canada, Nigeria, Korea, and more.

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12

Jourde, Delia R. "Public relations practices in Puerto Rico : an exploratory qualitative study." [Tampa, Fla] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001941.

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13

Voss, Jessica. "An empirical analysis of public perception of reclaimed water applying the situational theory of publics." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003091.

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14

Epega, Titilola O. "Factors influencing the perceived credibility of public relations message sources." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002449.

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15

Watson, Marcia L. "Organizational Uncertainty Management: Developing a Framework for Public Relations Practitioner Involvement." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000304.

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16

Davis, Moira K. "Educational Choices of Undergraduate Women in Public Relations: A Quantitative Study." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000322.

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17

Wandera, Joseph M. "Public preaching by Muslims and Pentecostals in Mumias, Western Kenya and its influence on interfaith relations." Doctoral thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/11392.

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This research argues that public preaching by Muslims and Christians reflects their positions in the public sphere, and indicative of the competition between them. From a perceived marginalized position, Muslims want to prove that Christians err on the basis of Biblical and Qur'anic texts. Pentecostal Christian preachers, on the other hand, extend their religious spaces into the public sphere and invite Kenyans in general, and mainline Christians in particular, to recommit themselves to Jesus. The preaching of both Muslims and Christians has potential and real negative effects for public order.

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18

Amendola, Kimberly B. "Identification and measurement of two factors affecting the long-term outcomes of public relations programs, public image and public trust." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000264.

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19

McDonald, Margrett A. "Using the concept of image restoration as a form of reputation management for celebrity clients in crisis." Virtual Press, 2004. http://liblink.bsu.edu/uhtbin/catkey/1293376.

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Recently, the reputations of celebrities have been scrutinized. Reputation management was a concept thought to be beneficial for celebrities. Image restoration theory has been a concept formulated for use by individuals; therefore it was used for this study. This study is one of the first to review the theory's use in public relations, and its influence on celebrity status.Celebrity R. Kelly was the subject because he was involved in legal scandal. The objective was to determine if Mr. Kelly's publicist utilized image restoration theory as the basis for constructing response statements.A case study approach was utilized to provide an understanding of how this strategic plan might salvage reputations. The researcher reviewed documents and interviewed persons who had knowledge of the R. Kelly crisis. This study found use of elements of image restoration theory in this case as a form of reputation management, thereby confirming the usefulness of it as a cogent public relations tactic.
Department of Journalism

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20

Leong, Rosa. "A study of research trends in international public relations." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2120010.

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21

Hodges, Caroline E. M. "Relaciones humanas : the potential for public relations practitioners as cultural intermediaries in Mexico City." Thesis, Bournemouth University, 2005. http://eprints.bournemouth.ac.uk/16759/.

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Using Mexico City as a case study, this research proposes an alternative framework for research which, rather than add to the dominant narrative that public relations should become a formalised and recognised profession, seeks to understand the make-up of public relations as an occupational culture. It explores the values and experiences relevant to practitioners and emphasises the need to recognise the role of practitioners as intermediaries in the development of society. In contrast to the prevalence of quasi-experimental methodology often adopted in public relations research, this thesis advances a subjective, cultural approach to public relations research and practice. This study is based on the premise that methodological approaches in public relations research need to be flexible enough so as not to suppress the new meaningful insights, which may emerge of practice in other parts of the world. The narrative advances an `in-awareness' cultural approach to public relations research, applying a social constructionism-inspired perspective to the study of public relations as an occupational culture in Mexico City. In-depth interviews were carried out in Spanish with 32 practitioners working in public and private sector organisations. This data was supported by general observation and follow-up participant observation, in order to explore the potential for practitioners as cultural intermediaries in the development of a culture in transition. The study focuses on the practitioner lifeworlds (or public relations practitioner culture - PRP) and considers the impact that their habitus, occupational identities, social networks and experiences have on the ways in which they communicate. Influences from the occupational structure and the socio-cultural structure of Mexico were also explored. The data was analysed by way of a `constant comparison' method in order to identify patterns within the culture. The findings are presented in the form of five semi-biographical composite narratives that bring out the contrasting ways of seeing and acting: the `Young Public Relations Executive Experience', the `Old School Experience', the `Agency Director Experience', the `Inhouse Practitioner Experience' and the `Social Communicator experience'. The relationships between these patterns were then interpreted by way of analytic generalisation. Three core themes emerged: `Occupational Identity', `Interpersonal Communication and Networks', and `Ethics', each of which were grounded in practitioners' experiences of Mexican culture. The findings suggest that public relations in Mexico City might be regarded as an occupational ethos of relaciones humanas, a Spanish term to mean human-centred approach. This ethos would place value on human and trusted communication manifested in an authentic occupational `character' in and formal and informal interpersonal communicative practices. Amalgamating these findings with broader sociological and community relations theory and within the context of wider globalisation theory, a reconceptualisation of community relations was developed in order to explain the potential for public relations practitioners as cultural intermediaries in Mexico City. This thesis suggests that this potential might be at a personal, grass-roots level. By communicating interpersonally, practitioners would be able to communicate trust and respect and encourage solidarity, and thus help to develop micro-level social capital, which is essential for a culture like Mexico with significant levels of suspicion and class division.

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22

Yu, Shuting. "Media relations in China : a study of professionals in Beijing." HKBU Institutional Repository, 2006. http://repository.hkbu.edu.hk/etd_ra/774.

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23

Tawaifi, Simon. "From Amity to Enmity: The sudden deterioration in Turkish-Syrian relations." Thesis, Stockholms universitet, Statsvetenskapliga institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-135626.

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24

Davis, Deborah A. "Crisis communications : an examination of public relations strategies in media coverage of the Missouri drug dilution case." Virtual Press, 2003. http://liblink.bsu.edu/uhtbin/catkey/1260620.

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There have been a number of studies that examine how public relations professionals respond during a crisis including use of traditional legal response and traditional public relations response strategies. The degree of use of either can be influenced by the relationship between legal and public relations professionals. Thus, a pre-crisis relationship between the two groups is important for successful crisis communications. The purpose of this study was to examine media coverage of the Missouri drug dilution case to determine how many of Eli Lilly and Company's public relations messages were carried by the three major media outlets covering the crisis, if there was a difference among the outlets, and whether there was a significant difference in response strategy messages were reported.A content analysis of articles during the crisis period from the Indianapolis Star, the Kansas City Star, and The Associated Press were obtained through a Factiva search and were used to gather responses made by spokespersons. The search yielded 64 usable articles and 254 sentences from company spokespersons.Coders were trained to identify the response strategies defined as traditional public relations strategy, traditional legal strategy, mixed strategy and diversionary strategy. A chi-square test was used to test the hypotheses.The first hypothesis which stated "the number of sentences attributed to Lilly spokespersons in The Indianapolis Star, The Kansas City Star, and the Associated Press in the Missouri drug dilution case will differ significantly" was supported. The second hypothesis which stated "there will be a significant difference in response strategy sentences as defined by Fitzpatrick and Rubin and attributed to Lilly spokespersons in The Indianapolis Star, The Kansas City Star, and the Associated Press during different time periods of the case" was also supported.
Department of Journalism

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25

Fonseca, Rivera Cherisse. "Public Perceptions of Organizational Culture and Organization-Public Relationships." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3105.

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Almost 30 years ago, public relations scholars began to process the idea that the concept of culture was important to public relations practices. In particular, scholars questioned what influence culture might have on the communication process and relationship building between organizations and their stakeholders. Yet, today culture is still an understudied concept in the public relations literature. The purpose of this study is to analyze how of organizational culture, as defined by Sriramesh, J. E. Grunig, and Dozier (1996), is significant to the relationship outcomes in public relations. The theoretical framework for this study consists of organizational culture theory and organization-public relationship theory. A quantitative survey was used to measure an external public's perceptions of organizational culture and organizational-public relationships within an academic department. The research measures of authoritarian/participative culture to determine how it is related to the dimensions of organizational-public relationships, including control mutuality, trust, satisfaction, commitment, communal relationships, and exchange relationships. The results suggest how an organization can utilize perceptions of organizational culture and relationship management from external publics to develop and implement effective communication strategies.

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26

Du, Toit Jacqueline. "Employee relations in the public service of three Southern African countries : South Africa, Namibia and Botswana." Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/10351.

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The aim of this dissertation was to ascertain what type of employee relations system is identifiable in the public services of South Africa, Namibia and Botswana, and to determine what type of voice regulation is in place in the determination of terms and conditions of employment.

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27

Filby, Ivan. "Analysing organisational culture : a critical ethnography of public relations and personnel specialists in a state bureaucracy." Thesis, Aston University, 1989. http://publications.aston.ac.uk/10914/.

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Following an introductory chapter, I examine (i) typologies which have differentiated the literature on organisational culture and symbolism (Chapter 2), (ii) the contribution of organisation theory to organisation culture (Chapter 3), and (iii) recent literature on organisational culture and symbolism (Chapter 4). Within these chapters, I adopt Habermas' (1972) notion of knowledge-constitutive interests, assessing the contrubutions to understanding organisational culture made by literature guided by technical, practical and emancipatory cognitive interests. In doing so, I suggest that more critical studies on organisational culture and symbolism have been comparatively neglected. Lamenting this neglect, I suggest that Giddens' theory of structuration can be employed to advance the development of a critical, emancipatory conceptualisation of organisational culture. In particular, I argue that this Giddensian analysis, by penetrating the existential, poltical and material processes of cultural reproduction (Chapter 5), is able to disclose some of the more contradictory features of organisation culture. The remainder of the thesis comprises of a critical ethnography of the work cultures of public relations and personnel specialists located in a state bureaucracy. I begin the ethnography with a dicussion of my research methods (Chapter 6) and an overview of the departments studied (Chapter 7): I then examine (i) the work cultures of the specialists (Chapter 8), (ii) the specialists' management of the relationships with the hosts bureaucracy (Chapter 9); and, (iii) opportunities the specialists had for developing an emancipatory praxis (Chapter 10). Finally, in a concluding section, I offer some critical reflections on the contributions of the thesis and suggest areas for future research.

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28

Keith, Sean Z. "U.S. Public Diplomacy Toward China." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306142049.

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29

Martin, William Todd. "A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities." Thesis, North Texas State University, 1985. https://digital.library.unt.edu/ark:/67531/metadc500609/.

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This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," as indicated by their utilization of the twenty-two suggested external standards and twenty suggested internal standards. The conclusions drawn from this study are that retirement facility administrators, in general, are not fully aware of the internal and external public relations strategies that could benefit them within the community and with residents.

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30

Nettuno, Daniel. "The Threat to Democracy in Brazil's Public Sphere." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3263.

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This thesis looks at the nature of violence with its endemic, and increasingly epidemic, presence in Brazil. I analyze the structure of the justice system, police force, and the many governmental security programs in order to better explain why Brazil is so violent and its government has been unable to control this violence. Living under violent conditions, Brazil has become a society where the efficient functioning of the public sphere has been undermined. This public space, shared by citizens, is what many academics believe to be a critical component of a robust and functioning democracy. In Brazil, it is shown, this space is often absent as people are scared away by the violence. Furthermore, the question of whether or not violence is a threat to Brazil's democratic system is addressed. This thesis then analyzes Brazil's historical legacy, which is largely built upon a patrimonial society that lends continuity to the historic inequalities of Brazilian society. These inequalities are inherent in the many examples of racism that are seen in modern Brazil, from both the public and private spheres. The middle and upper classes are often supportive of controlling the poor by legally questionable and often violent methods. The studies I use in this thesis show that elites are more likely to consistently and openly support police brutality. This violence is practiced with impunity at the expense of equally applied justice for all citizens. As such, the middle and upper classes turn the other way when the police raid the favelas. They show this same behavior when an alarmingly high percentage of people are killed while in police detention for only minor crimes. Only through real structural changes can Brazil have both a vibrant democracy a security regime that is effective both publically and privately. Brazil needs to reform its court systems, policing strategy, and judicial system in order to ensure a more equitable society. Brazil should strive to construct a democracy where the public-sphere functions robustly. This study looks at different branches of the Brazilian government and has revealed abuses and bias that has had the effect of undermining public trust in these same institutions. This has had the effect of undermining the public trust to the point that elite Brazilians feel that the state is their private domain. Concomitantly, the poor and marginalized perceive the state as instrumental to their exploitation.

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31

Chou, I.-Ling. "Public relations plan for nonprofit organization: Tzu Chi Foundation." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2470.

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32

Ey, Moussa Adoum K. "The Challenge of Tribal Relations in Chad: Impacts on Socioeconomic Development." Antioch University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1614448242920385.

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33

Boudreaux, Jill. "A quantitative assessment of public relations practitioners perceptions of their relationship with the organization they represent." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001284.

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34

Gugerty, Catherine Ann. "Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3133.

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This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and (4) the quest for meaningful work. Through these themes, the experiential learning cycle is evidenced as students reflect, conceptualize, and experiment through their experience.

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35

Gjoci, Nina Nazmije. "Remaking Albania: Public Memory of Communist Past." Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1525868882263365.

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36

Qiu, Jing. "The examination of career motivations, experiences and perceptions among Asian American public relations practitioners." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/12443.

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Master of Science
Department of Journalism and Mass Communications
Nancy W. Muturi
This study examines Asian American practitioners’ career motivations, identity-related experiences, and their general perceptions of the public relations industry. Social identity theory serves as the theoretical background of the study, as identity is the core element in understanding practitioners’ working experiences in public relations. A qualitative, in-depth interview method was adopted by the current study. A total of 19 Asian American public relations practitioners were email-interviewed. The study has numerous findings based on the research questions and the emerging themes. In examining why practitioners entered the field of public relations, the study showed that personal interests, industrial attraction, and family influence are key issues in career motivations for practitioners. In examining practitioners’ identities, differences exist between Asians and Asian Americans, and between Asians of different nationalities, although practitioners generally agreed being identified as “Asian Americans”. Their identities had no direct effects on their daily work in public relations; however, subtle challenges and benefits were detected. Challenges facing practitioners were mostly based on stereotypical mindsets, including stereotypes in physical appearance, personality, language and culture. Benefits of being an Asian American in the public relations field included language and cultural advantage, contribution to diversity in the workplace, accessibility to minority organizations, and Asian American unique personal traits. Finally, the study found practitioners’ perceptions of Asian American in public relations were concentrated in the following areas: lacking Asian Americans in the public relations industry, wide opportunities for a career in public relations, professional skills for success in public relations, and increasing Asian American presence in public relations. The current study extends the literature on Asian American public relations practitioners, brings awareness to the subgroup of Asian Americans, and contributes to enhance the presence of Asian Americans to the public relations industry. Strategies of increasing Asian American public relations practitioners are also provided based on participants’ recommendations.

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Ubel, Mary I. "Preliminary studies based on focus groups with public relations professionals and students leading to suggestions for an in-depth study." Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/450.

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Stokes, Allison. "A study in the relationships between organizational structures and public relations practitioner roles." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001364.

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Keysar, Elizabeth J. "Implementing sustainability in large public organizations: impacts of bureaucracy." Diss., Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/47664.

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Environmental Planning theory tells us that continued improvement in environmental outcomes will require new approaches that are voluntary; behavior change will come from within organizations, not imposed from outside. The concept of sustainability fits in this new phase of environmental planning and policy. In order for organizations to be successful in achieving sustainability goals, they must create an organizational context that produces innovative ideas (considered a strength of organic or learning organizations), along with an organizational context that effectively manages and implements continuous change (considered a strength of bureaucratic organizations). Effectively striking this balance appears to be a key component of making progress in sustainability for large public organizations. The research completed through this doctoral dissertation addresses gaps in the literature by asking the question: How have large public organizations implemented sustainability programs? A multiple case study design was used that examined three large public organizations that have adopted sustainability goals and established programs for achieving these goals. The data were analyzed based on a conceptual framework that predicts the types of activities and attributes organizations will exhibit to successfully achieve sustainability goals. The results demonstrate that sustainability implementation in these organizations is dependent upon leadership support, cross-functional teams, orientation to the external environment, effective management systems and consistent support over time. Bureaucratic organizations are structured to effectively accomplish the core mission, but if they also want to be more sustainable, they must adopt and promote more organic attributes to enable change, learning and innovation.

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Alshoubaki, Wa'ed. "The Impact of Syrian Refugees on Jordan| A Framework for Analysis." Thesis, Tennessee State University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10635866.

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The civil war in Syria has caused a mass influx of Syrian refugees all over the world. Jordan has received a large share of Syrian refugees, now reaching an alarming number. The presence of Syrian refugees drains Jordan, as it is a vulnerable state with limited resources. In an effort to better understand the impact of the humanitarian crisis and the challenge to the Jordanian government, this study examined the impact of Syrian refugees on the total public expenditure and the spending of the health care sector and public education in a step toward assessing the burden of Syrian refugees on the Jordanian government. Alongside that, a comprehensive analytical framework was developed to explore the impact of refugees on receiving states. Particularly, it goes on to provide evidence from Jordan to describe the effect of Syrian refugees’ presence on Jordan as a receiving state. This study utilized quasi-mixed designs as research strategies: quantitative analysis of governorate-level data and systematic reviews of gray literature and peer-reviewed articles. It concluded that the presence of Syrian refugees has increased the public spending at the expense of the public investment projects in northern and centered governorates that received more refugees. The analytical framework addressed the political, economic, sociocultural, and environmental impact of Syrian refugee adoption in Jordan. The analysis has resulted in a better capacity to discover the potential consequences of a massive refugee influx, including vital factors that contribute to shaping refugees’ burden and formulating policies based on specific critical arenas that need more attention and resources in response to the influx of the refugee crisis.

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Lewandowski, Marcia Marie. "Britain's Labour Party and the EEC Decision." W&M ScholarWorks, 1990. https://scholarworks.wm.edu/etd/1539625615.

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42

Garosi, Ingrid. "The European Union Strategy for International Cultural relations : Origins and response to the role of the EU in cultural diplomacy." Thesis, Uppsala universitet, Teologiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-449853.

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After years of fragmented and unsuccessful attempts to put culture at the top of the EU agenda for external relations, on the 8th of June 2016 something changed. That day the HR/VR Federica Mogherini addressed the European Parliament and the Council with the 2016 Joint Communication ‘Towards an EU strategy for international cultural relations’. With this document the European Union aimed at providing culture with a new and more important role as a soft power instrument in its external relations. However, its approval came in times of identity crisis and political insecurity for the Union. The Brexit vote and the rise of Euroscepticism highlighted the fragile foundations of the policy and the still divided European scenario. This thesis analyses the historical context that led to the approval of the 2016 strategy and provides the reader with a critical analysis of the structural and practical outcomes and challenges of its implementation. Through this research it was highlighted how the Union is still missing a unified and shared cultural identity due to the lack of agreement concerning the so-called ‘European values’. Moreover, due to its objective of promoting the European culture and identity abroad, the strategy risks being seen as an attempt to export and force ‘Europeanness’ on third and partner countries. In addition, this analysis highlighted that also European politicians and relevant personalities still manifest divided opinions concerning the purpose and objectives of the EU international cultural relations and are missing out on the potential of culture for the implementation of larger projects. Finally, the work underlines how current global priorities such as health, sustainability, digitalisation and migration should be considered and included in future attempts to foster international cultural cooperation. The theoretical focus of this analysis includes resources retrieved from EU documents including treaties, communications, agreements and conclusion and from the latest reports concerning data and results of the EU projects implemented under the 2016 Joint Communication.

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Theunissen, J. D. J. "Effective public relations in a transformed organisation : Naval Base Simon's Town as a case study." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52815.

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Thesis (MPA)--Stellenbosch University, 2002.
ENGLISH ABSTRACT: Public Relations is a discipline where the basic concepts and functions remain the same, be it in a public or private organisation. It is ultimately a staff function, which is responsible for effective two-way communication between an organisation and its publics, both internal and external. With the transformation in the Department of Defence and ultimately the South African National Defence Force (SANDF), major changes took place structurally as well as in terms of the execution of functions on the operational level where Naval Base Simon’s Town (NB Smst) is one of the new General Support Bases of the SANDF. The Public Relations Section of NB Smst must deliver public relations services to the clients of NB Smst. The purpose of this study is to establish whether the services that the Public Relations Section delivers to its clients are in line with the expectations of the clients. An in-depth study is made of the theory of public relations, starting with the overall concept of communication. The transformation of the SANDF is discussed in detail and the concept of how public relations is supposed to be executed is researched. A needs assessment survey was done and the recommendations listed. The research established that although the Section is functioning in line with international and national principles and procedures the clients’ perceptions are that the Section does not deliver the quality of service they expect.
AFRIKAANSE OPSOMMING: Openbare Skakeling is ’n dissipline waar die basiese konsepte en funksies ooreenstem binne publieke sowel as private organisasies. Dit is hoofsaaklik ’n staffunksie wat verantwoordelik is vir die effektiewe twee-rigting kommunikasie tussen ’n organisasie en sy publiek, beide intern sowel as ekstern. Met die transformasie van die Departement van Verdediging en uiteindelik die Suid- Afrikaanse Nasionale Weermag (SANW), het grootskaalse veranderinge plaasgevind, struktureel sowel as ten opsigte van die uitvoering van funksies op die operasionele vlak waar Vlootbasis Simonstad (VB Smst), een van die SANW se Algemene Steunbasisse, opereer. Die Openbare Skakelseksie van VB Smst is verantwoordelik vir die lewering van openbare skakeldienste aan die kliente van VB Smst. Die doel van hierdie studie is om te bepaal of die dienste wat deur die Openbare Skakelseksie gelewer word in lyn is met die kliente se verwagtinge. ’n In-diepte studie is gedoen ten opsigte van die teorie van openbare skakeling, beginnende met die totale konsep van kommunikasie. Die transformasie van die SANW word in detail bespreek. Dit word gevolg deur die navorsing oor hoe openbare skakeling veronderstel is om uitgevoer te word, ’n Behoeftebepaling is gedoen en aanbevelings word gelys. Die navorsing se bevindings is dat alhoewel die Seksie volgens internasionale en nasionale konsepte en prosedures funksioneer, die kliente se persepsies is dat die Seksie nie die kwaliteit dienste lewer wat hulle verwag nie.

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Cheung, Michele, and Pavlenko Alina Giraldo. "”Vaccinera sig mot svininfluensan? Men jag äter ju inte griskött…” – mångkulturell public relations i krissammanhang." Thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13010.

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Xiao, Yan. "Exploring the Intricacies of International Performing Arts Exchange: Case Studies of Arts Programs between U.S. and China." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1575479293045226.

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Martin, Damion R. "Culture and crisis communication : the use of intercultural communication in public relations crisis management planning." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/787.

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This study set out to explore how multinational corporations incorporated the issue of culture into the planning process for crisis management. The research used a case study method with unstructured interviews conducted via email, phone and in person, and focused on the U.S. and Japan. Four of the interview subjects were established public relations professionals with experience in both countries, and one subject is a professor of intercultural communications in Japan. All interviews were transcribed and approved by the interview subjects before being analyzed and catalogued into themes. Those themes were then reviewed compared to the intercultural communications theoretical framework of power distance, high-context vs. low-context communications, and individualism vs. collectivism. Results revealed three main themes, including differences in PR between Japan and the United States, belief that culture should play a more substantial role in crisis communications, and actual use of culture in crisis communications. Responses showed that, regardless of a collective belief that culture should play a substantial role in crisis r;;- management, intercultural communication components often take over in emergencies. In conclusion, while all interview subjects saw value in cultural response, the broad scope of what that entails made it an impractical endeavor. Further, responses showed that the planning stage is not the most effective place to integrate culture into crisis communication. Research did suggest, however, that an updated PR model, adapted from the R.A.C.E. method, that incorporates elements of cultural communication consideration between the Action Planning and Communication stages could beneficial.

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Hellenes, Andreas. "Fabricating Sweden : studies of Swedish public diplomacy in France from the 1930s to the 1990s." Thesis, Paris, Institut d'études politiques, 2019. http://www.theses.fr/2019IEPP0027.

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Cette thèse étudie trois projets majeurs de la diplomatie publique suédoise à Paris : le Pavillon suédois à l’Exposition internationale de 1937, le Centre culturel suédois, inauguré en 1971, et la grande exposition Le Soleil et l’Étoile du Nord en 1994. Ces projets représentent des points de départ pour une étude de l’évolution du rôle historique de l’imaginaire et des images nationales dans la politique suédoise. C’est la combinaison de l’imagination discursive et de la production des représentations matérielles de la nation que le titre, La fabrique de la Suède, cherche à saisir. La thèse analyse les circulations d’images entre la France et la Suède, le rôle des acteurs et des débats dans la constitution des projets ainsi que leur production matérielle. L’histoire des circulations montre comment l’image d’un exceptionnalisme suédois a été construite, contestée et politisée en Suède et en France. L’histoire des acteurs montre comment les projets ont reflété les constellations changeantes au sein de la diplomatie publique suédoise et leurs idées divergentes concernant le contenu, les méthodes et les buts de la promotion de la nation. L’histoire des productions explore comment les projets ont été articulés en réponse aux discours imagologiques dominants en exposant des notions de commonalité culturelle ou de modernité mutuelle. Cette histoire des fabrications suédoises en France montre ainsi comment l’image de la Suède a, à l’intersection entre images étrangères et imaginaires nationaux, été renégociée dans des processus où les expressions matérielles de l’identité suédoise se sont enchevêtrées dans des débats politiques sur l’interprétation de la modernité suédoise
This thesis considers three major projects of Swedish public diplomacy in Paris: the Pavillon suédois at the International Exposition of 1937, the Centre culturel suédois opening in 1971, and the blockbuster exhibition Le Soleil et l’Étoile du Nord in 1994. Situated at decisive moments in 20th century history, they represent entry points for a study of the evolution of national imagining and images in Swedish politics. It is the combination of the discursive imaging of Sweden and the production of national material expressions that the title of the thesis, Fabricating Sweden, seeks to grasp. It analyses border-crossing image circulations between France and Sweden, the role of actors and debates in the constitution of the projects, and the material production of the projects. The history of the circulations shows how images of Swedish exceptionalism have been constructed, contested and politicised in Sweden and France. The history of the actors reveals how the projects reflected changing constellations in Swedish public diplomacy, expressing diverging views on what constituted the nation, how to best represent it, and what purpose it should serve. The history of the productions explores how the projects were articulated as answers that sought to correct the dominating image discourses by displaying cultural commonality and mutual modernity. This multi-layered history of how Sweden was fabricated for French publics thus shows how, at the intersection between foreign images and national imaginings, the image of Sweden was renegotiated in processes where material expressions of Swedishness were entangled with key political debates about interpretations of Swedish modernity

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O'Quinn, Steven Matthew. "The Effects of Higher Education on Police Officers' Attitudes toward Personnel Issues, Public Relations and Crime Fighting." [Johnson City, Tenn. : East Tennessee State University], 2001. http://etd-submit.etsu.edu/etd/theses/available/etd-0402101-170202/restricted/oquinn0420b.pdf.

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Odeh, Rana Kamal. "The Impact of Changing Narratives on American Public Opinion Toward the U.S.-Israel Relationship." Wright State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=wright1401818860.

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Guilfoil, Emily N. "Nautical Knowledge: An Experimental Analysis of the Influence of Public Relations Strategies in Safe Boating Communication." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/3670.

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This study explored the effect of public relations message strategies on beliefs, attitudes, and behavioral intentions of individuals regarding boater safety. An experiment was conducted using seven safety messages. Specifically, Fishbein and Ajzen’s (1975) theory of reasoned action and J.E. Grunig’s (1997) situational theory of publics were used to examine the communication effects of message strategies proposed by Hazleton and Long’s (1988) public relations process model. The findings of this study support the predictions of the theory of reasoned action—that salient beliefs predict attitude toward behavior and attitude toward behavior and subjective norm predict behavioral intent. Of the three attitude items measured— attitude toward message, attitude toward issue, and attitude toward organization—salient beliefs had the greatest effect on the attitude toward issue measure. Subjective norm was shown to be the stronger predictor of the three attitude items. In addition, support was found for the predictions of the situational theory of publics. The independent variables—problem recognition, constraint recognition, and level of involvement—were found to predict information seeking behaviors. However, the use of public relations message strategies in boater safety communication produced minimal effects on the same variables. It was determined that the power strategies, threat and punishment and promise and reward, would be most effective when communicating to a passive public such as the sample tested in this study. This study is significant to public relations literature because it examined how active boaters and non-boaters perceive safety messages. There appeared to be no research on the use of safe boating messages. Thus, there was no research on how public relations messages about boater safety affect boaters’ attitudes, awareness, and behavioral intentions prior to the implementation of this study. Determining effective boater safety messages will help to reduce boater accidents, injuries, and fatalities in years to come (U.S. Coast Guard, 2009), making this study both necessary and original.

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