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Journal articles on the topic 'Public relations roles'

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Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Leichty, Greg, and Jeff Springston. "Elaborating Public Relations Roles." Journalism & Mass Communication Quarterly 73, no. 2 (June 1996): 467–77. http://dx.doi.org/10.1177/107769909607300215.

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This study investigated the structure of public relations roles. Broom and Smith's role questionnaire was factor analyzed in conjunction with items used in studies of organizational boundary spanning. Eight activity factors were extracted in the analysis. Four primary practitioner roles and one minor role were subsequently identified in a cluster analysis. The clusters refined and elaborated previous PR roles concepts in important ways. Two practitioner types give high priority to technical activities even though they also scored high on managerial and boundary spanning activities. A validation analysis showed that the practitioner groups could be differentiated on relevant criterion variables.

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2

Kelleher, Tom. "Public Relations Roles and Media Choice." Journal of Public Relations Research 13, no. 4 (October 1, 2001): 303–20. http://dx.doi.org/10.1207/s1532754xjprr1304_02.

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3

Yurita, Ayu Puspa, and Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.

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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.

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4

Brody, E. W. "Changing roles and requirements of public relations." Public Relations Review 11, no. 4 (December 1985): 22–28. http://dx.doi.org/10.1016/s0363-8111(85)80028-x.

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5

Cottone, Laura, D. G. Wakefield, R. Rocco Cottone, and Willard North. "Public relations roles and functions by organization." Public Relations Review 11, no. 4 (December 1985): 29–37. http://dx.doi.org/10.1016/s0363-8111(85)80029-1.

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6

Toth, Elizabeth L., Shirley A. Serini, Donald K. Wright, and Arthur G. Emig. "Trends in public relations roles: 1990–1995." Public Relations Review 24, no. 2 (June 1998): 145–63. http://dx.doi.org/10.1016/s0363-8111(99)80048-4.

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7

Norton, M. Scott. "School Public Relations: Personnel Roles and Responsibilities." Journal of School Public Relations 29, no. 3 (July 1, 2008): 345–59. http://dx.doi.org/10.3138/jspr.29.3.345.

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8

Lauzen, Martha M. "Public Relations Roles, Intraorganizational Power, and Encroachment." Journal of Public Relations Research 4, no. 2 (April 1992): 61–80. http://dx.doi.org/10.1207/s1532754xjprr0402_01.

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9

Guth, David W. "Organizational crisis experience and public relations roles." Public Relations Review 21, no. 2 (June 1995): 123–36. http://dx.doi.org/10.1016/0363-8111(95)90003-9.

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10

Creedon, Pamela J. "Public Relations and "Women's Work": Toward a Feminist Analysis of Public Relations Roles." Public Relations Research Annual 3, no. 1-4 (January 1991): 67–84. http://dx.doi.org/10.1207/s1532754xjprr0301-4_3.

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11

Johansson, Bengt, and Larsåke Larsson. "The Complexity of Public Relations Work." Nordicom Review 36, no. 1 (June 1, 2015): 125–39. http://dx.doi.org/10.1515/nor-2015-0010.

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Abstract Research on the PR-function is extensive, especially in the US and the UK. The managertechnician dichotomy is well known, but has been challenged by recent research where more nuanced perspectives on PR-managerial roles are displayed. In relation to this complexity of PR-managerial roles the article investigates the function and role Swedish public relations managers perform and play in their organizations. The Swedish case, with its high proportion of PR practitioners employed by public authorities, was used to further explore the complexity of PR work. The empirical data was a survey distributed to a random sample of members of the Swedish Public Relations Association, with a managerial or head/ director position, representing all industry/societal sectors. 261 persons completed the survey, giving a response rate of 30 percent. The study confirmed previous research of a more complex picture of the PR-managerial level. One important conclusion was therefore that the simple dichotomy between managers and technicians cannot be used to understand managerial level positions in the public relations context. This complexity was even further emphasized when comparing PR-mangers in the private and the public sector. One challenge pointed out for future research was to develop analyses of PR managerial roles in different types of organizations.

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12

Samsup Jo. "Exploratory Study of Public Relations Paradigm and Roles." Journal of Public Relations 11, no. 1 (August 2007): 77–106. http://dx.doi.org/10.15814/jpr.2007.11.1.77.

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13

Selnow, Gary W., and Shelly Wilson. "Sex roles and job satisfaction in public relations." Public Relations Review 11, no. 4 (December 1985): 38–47. http://dx.doi.org/10.1016/s0363-8111(85)80030-8.

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14

Ngondo, Prisca S., and Anna Klyueva. "Exploratory Study of Public Relations Roles in Zimbabwe." Public Relations Review 46, no. 5 (December 2020): 101961. http://dx.doi.org/10.1016/j.pubrev.2020.101961.

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15

Çelebi, Engin. "Public relations in public institutions: A research on the effectiveness of communication process." Journal of Human Sciences 17, no. 3 (July 18, 2020): 768–79. http://dx.doi.org/10.14687/jhs.v17i2.5970.

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Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.

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16

Springston, Jeffrey K., and Greg Leichty. "Boundary Spanning Activities in Public Relations." Journalism Quarterly 71, no. 3 (September 1994): 697–708. http://dx.doi.org/10.1177/107769909407100320.

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A survey was conducted to investigate the prevalence of boundary spanning activities among public relations practitioners. The survey drew from previous measures of boundary spanning activities in the organizational behavior literature and added new items to index public relations practice. Six factors were derived in a factor analysis. All six boundary spanning factors were positively and significantly correlated with the public relations roles of Expert Prescriber, Communication Facilitator, and Process Facilitator. Comparisons were also made between the actual frequency of various roles and boundary spanning activities and practitioners' estimates of the ideal level of these activities.

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17

Vanc, Antoaneta, and Candace White. "Cultural perceptions of public relations gender roles in Romania." Public Relations Review 37, no. 1 (March 2011): 103–5. http://dx.doi.org/10.1016/j.pubrev.2010.12.003.

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18

Bosilkovski, Christina, and Moon J. Lee. "Public relations roles and perceived power in US hospitals." Journal of Communication Management 17, no. 3 (July 26, 2013): 198–215. http://dx.doi.org/10.1108/jcom-09-2011-0049.

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19

Molleda, Juan-Carlos, and Mary Ann Ferguson. "Public Relations Roles in Brazil: Hierarchy Eclipses Gender Differences." Journal of Public Relations Research 16, no. 4 (October 2004): 327–51. http://dx.doi.org/10.1207/s1532754xjprr1604_1.

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20

Kriyantono, Rachmat. "Peran Manajerial dan Teknisi Humas Lembaga Pemerintah dan Swasta." ARISTO 6, no. 1 (January 1, 2018): 1. http://dx.doi.org/10.24269/ars.v6i1.760.

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The research aims to describe the implementation level of managerial and technician roles of public relations practitioners from government and private institutions in Indonesia. The hypothesis is public relations from private institutions often more apply the managerial roles while the practitioners from government public relations tend to apply technical communication than managerial roles of communication. The researcher uses positivistic paradigm by applying survey method with questioners which are filled by 105 respondents. The instrument are from Five-Factor Dimension Model that specifically measures the level of managerial and technician roles of communication. The research finds that there is no significant differentiation between public relations practitioners from government and private institutions regarding the dimensions of managerial and technician roles. Both practitioners frequently apply technician roles rather than managerial roles, however, the government public relations more frequently conduct managerial roles than practitioners from private institutions. The research contributes to the development of public relations study and practice in Indonesia by testing the managerial and technical roles conducting by public relations practitioners through using Five-factor Model.

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21

Santoso, Nobertus Ribut, and Sherly Hindra Negoro. "Public relations and tourism: finding public relations’ role in communicating tourist destination." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 3, no. 2 (July 2, 2019): 138. http://dx.doi.org/10.25139/jsk.v3i2.1532.

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Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.

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22

Kriyantono, Ph.D., Rachmat. "PERAN MANAJERIAL PRAKTISI HUMAS PEREMPUAN LEMBAGA PEMERINTAH DALAM PROFESI YANG DIDOMINASI PEREMPUAN." Jurnal Studi Komunikasi dan Media 23, no. 2 (December 16, 2019): 181. http://dx.doi.org/10.31445/jskm.2019.2694.

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AbstrakPenelitian ini bertujuan mengevaluasi peran-peran yang dilakukan praktisi hubungan masyarakat (humas/public relations) lembaga pemerintah di Jawa Timur. Humas telah dikenal sebagai profesi bergender karena makin banyak perempuan memasuki profesi ini. Perempuan, secara umum, memiliki skill komunikasi yang feminim yang membantu membangun relasi dengan publik supaya mendukung reputasi lembaga. Hipotesis penelitian ini adalah praktisi humas perempuan telah berperan manajerial dalam aktivitasnya. Dengan menggunakan model peran kehumasan sebagai instrumennya, kuesioner disebarkan dan diisi oleh 69 responden, 35 di antaranya adalah praktisi laki-laki dan 34 praktisi perempuan. Penelitian ini menemukan bahwa hipotesis dapat diterima karena praktisi humas perempuan telah berperan manajerial meskipun praktisi humas laki-laki lebih banyak melakukan peran manajerial. Praktisi perempuan diposisikan dalam peran teknisi. Penelitian ini berkontribusi mendorong bidang kehumasan pemerintah untuk membuka peluang bagi praktisi perempuan lebih berperan dalam peran manajerial sebagai bentuk pemberdayaan perempuan. AbstractThis research aims to evaluate the roles conducted by female government public relations practitioners in Indonesia. Public relations has been called a gendered profession since more and more women entered the profession. Women, generally, have some feminine skills of communication that help to build relations with public in order to support organizational reputation. Therefore, the research formulates hypothesis that female public relations practitioners provide managerial roles in their activities. By using model of public relations roles as research instruments, the online questioners were responded by 69 respondents, 35 of male practitioners and 32 of female practitioners. The results find that the hypothesis of this study cannot be verified. Findings show that male public relations practitioners tend to apply managerial roles of public relations. This finding is confirmed by the fact that female practitioners are posited to do communication technician roles. This research contributes to encourage the world of public relations to provide more opportunities for female practitioners in managerial roles as a form of women's empowerment.

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23

Wu, Ming-Yi, and Maureen Taylor. "Public relations in Taiwan: roles, professionalism, and relationship to marketing." Public Relations Review 29, no. 4 (November 2003): 473–83. http://dx.doi.org/10.1016/j.pubrev.2003.08.008.

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24

Vieira, Edward T., and Susan Grantham. "Defining public relations roles in the U.S.A. using cluster analysis." Public Relations Review 40, no. 1 (March 2014): 60–68. http://dx.doi.org/10.1016/j.pubrev.2013.11.021.

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25

Piekos, Jennie M., and Edna F. Einsiedel. "Roles and Program Evaluation Techniques Among Canadian Public Relations Practitioners." Public Relations Research Annual 2, no. 1-4 (January 1990): 95–113. http://dx.doi.org/10.1207/s1532754xjprr0201-4_4.

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26

Sison, Marianne D. "Recasting public relations roles: agents of compliance, control or conscience." Journal of Communication Management 14, no. 4 (November 16, 2010): 319–36. http://dx.doi.org/10.1108/13632541011090437.

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27

Li, Chunxiao, Fritz Cropp, Will Sims, and Yan Jin. "Perceived professional standards and roles of public relations in China: Through the lens of Chinese public relations practitioners." Public Relations Review 38, no. 5 (December 2012): 704–10. http://dx.doi.org/10.1016/j.pubrev.2012.05.001.

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28

Lauzen, Martha M. "Public Relations Practitioner Role Enactment in Issues Management." Journalism Quarterly 71, no. 2 (June 1994): 356–69. http://dx.doi.org/10.1177/107769909407100209.

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Public relations practitioners usually assume a primary role as either managers or technicians. This study examines how these roles are related to issues management and concludes that managers are responsible for all steps in the issues management process.

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29

Addahil, Muhammad Ilyas Junaidi. "MANAJEMEN PUBLIC RELATION DALAM MENINGKATKAN PUBLIC INTEREST PADALEMBAGA PENDIDIKAN ISLAM." Indonesian Journal of Islamic Educational Management 2, no. 2 (October 28, 2019): 84. http://dx.doi.org/10.24014/ijiem.v2i2.7052.

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Schools and communities are two inseparable environments.School is a place for learning, and society is a place where the output of learning can be implemented. The community is expected to support and participate in developing the educational process in schools. In this case, a strategy or management is needed to involve the community in educational activities in schools. The effort to make it real is to build good relations between school managers and the community so that they work together together and comprehensively. An educational institution should try to create a positive image in the heart of the community, so that the community is able to make a decision to register their sons and daughters and participate actively in the development of these educational institutions. To realize this positive image, in addition to developing quality it also requires productive community relations activities based on clear functions, roles, and visions.The purpose of this study is to assess and obtain a general description of the role of public relations and strategies at Islamic universities in imaging institutions and the image of the institution. This study uses a case study with a qualitative approach, while the theory is symbolic interaction and organizational information.This paper offers an alternative to implementing effective public relations roles and functions and how to apply public relations vision and mission in educational institutions.

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30

Qoimah, Qoimah. "MEMBANGUN PELAYANAN PUBLIK YANG PRIMA : STRATEGI MANAJEMEN HUMAS DALAM PENYAMPAIAN PROGRAM UNGGULAN DI LEMBAGA PENDIDIKAN." Islamic Management: Jurnal Manajemen Pendidikan Islam 1, no. 02 (August 1, 2018): 191. http://dx.doi.org/10.30868/im.v1i2.269.

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The presence of educational institutions as an alternative choice for students.their scientific repertoire is felt quite useful. To further enhance the role and participation. non-formal education institutions in the community then the existence of a public relations figure required. Roles and duties of public relations here to represent the existence and image of educational institutions in addition to addressing all forms of problems related to public relations. The problem that arises is the role and function of a public relations practitioner is perceived not enough role and important then not many educational institutions that set up a separate department for the public relations department. The existence of this public relations should be at the top level of management so that it can provide input at the institutional management level. The concepts used in relation to this writing are related to the functions and roles of Public Relations, Public Relations management strategies and communication strategies of educational institutions. To get a good image is required a good management strategy, one of which is to improve the relationship with the parties that establish cooperation with educational institutions in this case represented by a public relations. Given the importance of role and function public relations then it is appropriate that its presence is also considered in educational institutions.

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31

Anderson, Ronald, Joey Reagan, Janine Summer, and Scott Hill. "A factor analysis of broom and Smith's public relations roles scale." Public Relations Review 15, no. 3 (September 1989): 54. http://dx.doi.org/10.1016/s0363-8111(89)80016-5.

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32

Soehner, Catherine, Ian Godfrey, and G. Scott Bigler. "Crisis Communication in Libraries: Opportunity for New Roles in Public Relations." Journal of Academic Librarianship 43, no. 3 (May 2017): 268–73. http://dx.doi.org/10.1016/j.acalib.2017.03.003.

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33

Berkowitz, Dan, and Ilias Hristodoulakis. "Practitioner Roles, Public Relations Education, and Professional Socialization: An Exploratory Study." Journal of Public Relations Research 11, no. 1 (January 1999): 91–103. http://dx.doi.org/10.1207/s1532754xjprr1101_04.

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34

Reagan, Joey, Ronald Anderson, Janine Sumner, and Scott Hill. "A Factor Analysis of Broom and Smith's Public Relations Roles Scale." Journalism Quarterly 67, no. 1 (March 1990): 177–83. http://dx.doi.org/10.1177/107769909006700126.

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35

Kuok, Weng Si, and Luis Miguel Dos Santos. "Sustainable Developments of Public Relations Industry in Macao: Perspectives of Non-Public Relations Leaders serve as Public Relations Professionals at Gaming and Hospitality Industry." International Journal of Human Resource Studies 7, no. 3 (July 10, 2017): 49. http://dx.doi.org/10.5296/ijhrs.v7i3.11337.

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After the liberalization of gaming industry in 2002, Macao has experienced a large number of business, social, and industrial changes during the past decade. During the early 2000 and before, most of the non-profit and for-profit organizations might not have any established departments and sectors for the purpose of public relations. The purpose of this study mainly aimed to understand the socioeconomic development of Macao during (2005-2015) has influenced the demand and importance of public relations professionals. The researchers have conducted interviews with 9 non-public relations leaders serve as public relations professional at hospitality and tourism industry for their perspectives and understanding of the current industrial dynamic in Macao. The study discovered three main themes about 1) the importance of public relations from the practitioners’ perspective; 2) responsibilities and roles; and 3) requirements of contemporary organizations. The outcomes of this study may able to provide a holistic pictures and recommendations for hospitality and tourism industrial leaders, private agencies and NGOs administrators to upgrade and re-consider their human resource planning and public relations management into a higher level.

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36

Anderson, Ronald, and Joey Reagan. "Practitioner Roles and Uses of New Technologies." Journalism Quarterly 69, no. 1 (March 1992): 156–65. http://dx.doi.org/10.1177/107769909206900113.

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New technologies are used by both public relations managers and technicians and seem to be related, for technicians, to production of more news releases, graphics and literature searches. As a group, eight of 10 used personal computers daily and one of five was involved daily with desktop publishing, but managers, according to this mail survey of public relations practitioners, use technologies in more “strategic” ways, such as in budgeting or market and demographic data research.

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37

Khopipah, Siti, and Ade Tuti Turistiati. "Challenges of dual roles of marketing public relations and public relations in developing a positive image of PT. Overseas Zone." Informasi 49, no. 2 (January 10, 2020): 91–100. http://dx.doi.org/10.21831/informasi.v49i2.28256.

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The terms Marketing Public Relations and Public Relations are sometimes used interchangeably. However, actually the two roles are different. The purpose of this study is to analyse a dual role of Marketing Public Relations (MPR) and Public Relations (PR) in building a positive image of PT. Overseas Zone Education Consultant or PT. This research method uses a descriptive qualitative approach. Data collection techniques use observation, in-depth interviews, literature studies from books and relevant articles or documents. Researchers observed the Head of MPR who also plays a role as a PR in carrying out her daily work activities. In-depth interviews were conducted to 6 informants, namely the Head of MPR, the owner and head of the company, the Head of Consultant, 1 staff member, and 2 clients / customers. The results of this study show that Marketing Public Relations of PT. Overseas Zone carries out the process of planning and evaluating programs that can encourage purchases through an effective and trustworthy communication in conducting publications (special events). Strategies to support the role of Marketing Public Relations, namely through pull strategy, push strategy, and pass strategy. The dual role of MPR and PR that are occupied by a Head of MPR has obstacles in PT. Overseas Zone such as time constraints that cannot be managed properly in holding special events, more work, and fatigue because the energy devoted to these two roles is very large, the work is less optimal. This obstacle is a challenge for the Head of MPR who also act as a PR in building a positive image of the company. The company’s image is very dependent on the performance of the MPR. The solution made in overcoming obstacles in building a positive image of PT. Overseas Zone is to build good cooperation between the Head of MPR and education consultants. In addition, the company makes a new breakthrough by providing a study package product abroad that is different from other educational consulting services and target markets tailored to customer needs.Istilah Marketing Public Relations dan Public Relations kadang-kadang digunakan secara bergantian. Namun, sebenarnya kedua perannya berbeda Tujuan penelitian ini untuk menganalisis peran ganda Marketing Public Relations (MPR) dan Public Relations (PR) dalam membangun citra PT. Overseas Zone atau Overseas Zone Education Consultant. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif. Teknik pengumpulan data menggunakan teknik observasi, wawancara mendalam dan studi literature. Peneliti melakukan observasi terhadap Head of MPR yang juga berperan sebagai PR dalam melaksanakan aktivitas pekerjaannya seharihari. Wawancara mendalam dilakukan terhadap 6 informan, yaitu Head of MPR, pemilik sekaligus pimpinan perusahaan, Head of Education Consultan, 1 orang staf, dan 2 orang client/customer. Hasil penelitian ini menunjukkan bahwa Marketing Public Relations di PT. Overseas Zone melakukan proses perencanaan dan evaluasi program-program yang dapat mendorong pembelian melalui komunikasi yang efektif dan dapat dipercaya dalam melakukan publikasi (special event). Strategi untuk mendukung peran Marketing Public Relations, yaitu melalui pull strategy, push strategy, dan pass strategy. Peran ganda MPR dan PR yang diampu oleh seorang Head of MPR memiliki hambatan di PT. Overseas Zone seperti kendala waktu yang kurang dapat dikelola dengan baik dalam mengadakan special event, pekerjaan lebih banyak, dan kelelahan karena tenaga yang tercurah untuk kedua peran tersebut sangat besar, hasil pekerjaan kurang optimal. Hambatan tersebut merupakan tantangan bagi Head of MPR yang merangkap sebagai PR dalam membangun citra positif perusahaan. Citra perusahaan sangat tergantung dari kinerja MPR. Solusi yang dilakukan dalam mengatasi hambatan dalam membangun citra positi PT. Overseas Zone adalah membangun sinergi yang baik antara Head of MPR dengan Head of Education Consultant. Selain itu, perusahaan membuat terobosan baru dengan menyediakan produk paket studi ke luar negeri yang berbeda dengan jasa konsultasi pendidikan lain dan target market disesuaikan dengan kebutuhan pelanggan.

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38

Santoso, Nobertus Ribut. "Gender and Digital Public Relations: Who Gets Benefits?" Ultimacomm: Jurnal Ilmu Komunikasi 13, no. 1 (June 30, 2021): 108–22. http://dx.doi.org/10.31937/ultimacomm.v13i1.1998.

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Public relations professionals have been dominated by females since they have good communication skills and abilities in persuading and engaging in the conversation and listening the stakeholders to build and harmonize relationships them. However, male public relations practitioners dominate in the top positions since they have been participated in the managerial roles while female are in the technical roles. In the organization, female public relations practitioners face inequalities in social, professional, and economic areas and they also find it difficult to achieve higher position because the traditional patriarchy is still strongly practiced. It harder for them to break this barrier. Family and children, on the other hand, become big considerations for females to climb the higher position since it will give bigger responsibilities. Moreover, the massive development of digital technologies provides more opportunities for female public relations professionals to intensively engage with the stakeholders. On the other hand, these technologies bring privilege for males since they are more digital technical skills. To compete with males in digital public relations, females should enhance their digital skills, wisely manage their time, learn to take new challenges making them one step ahead, and actively participate in every organizational activity to voice their ideas and straighten up false assumptions and misconceptions about females. Meanwhile, males should be versatile public relations professionals in the digital era by combining masculine and feminine values to find the best public relations practices.

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Diga, Marichris, and Tom Kelleher. "Social media use, perceptions of decision-making power, and public relations roles." Public Relations Review 35, no. 4 (November 2009): 440–42. http://dx.doi.org/10.1016/j.pubrev.2009.07.003.

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Mellado, Claudia, and Sergio Barría. "Development of professional roles in the practice of public relations in Chile." Public Relations Review 38, no. 3 (September 2012): 446–53. http://dx.doi.org/10.1016/j.pubrev.2012.04.001.

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Russell, Karen Miller, and Margot Opdycke Lamme. "Theorizing public relations history: The roles of strategic intent and human agency." Public Relations Review 42, no. 5 (December 2016): 741–47. http://dx.doi.org/10.1016/j.pubrev.2016.04.002.

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Culbertson, Hugh M. "Role Taking and Sensitivity: Keys to Playing and Making Public Relations Roles." Public Relations Research Annual 3, no. 1-4 (January 1991): 37–65. http://dx.doi.org/10.1207/s1532754xjprr0301-4_2.

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Porter, Lance V., and Lynne M. Sallot. "The Internet and Public Relations: Investigating Practitioners' Roles and World Wide Web Use." Journalism & Mass Communication Quarterly 80, no. 3 (September 2003): 603–22. http://dx.doi.org/10.1177/107769900308000308.

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A national e-mail survey of public relations practitioners investigated how use of the World Wide Web and practitioners' roles and status are linked. Cluster analysis partially replicated and refined Leichty and Springston's 1996 roles typology, further challenging the traditional manager-technician dichotomy that has driven twenty-five years of roles research. Managers used the Web more than technicians for research and evaluation and more than internals for issues communication. Managers and internals use the Web more than technicians for productivity and efficiency. In general, practitioners are no longer laggards in new technology, and women have caught up with men in use of new technology, such as the Web.

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Banović Đorđević, Ivana, and Bojana Bojanić Obad Šćitaroci. "Contemporary Research on the Spatial Relations between the Public Library and the City." Prostor 28, no. 2 (60) (December 22, 2020): 402–11. http://dx.doi.org/10.31522/p.28.2(60).14.

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Public library has been taking active roles in the urban transformation strategies over the last twenty years. This paper researches origins and defines the public library and the city relation, systematizing those roles and strategies through literature review. The library and the city relation is confirmed as mutual and the public library is defined as the „place” in the city fabric in the accordance with its architectural attributes and location.

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Thurlow, Amy, Ala Kushniryk, Karen Blotnicky, and Anthony R. Yue. "Roles, decision-making, and access to the dominant coalition." Journal of Professional Communication 5, no. 2 (October 12, 2018): 41–58. http://dx.doi.org/10.15173/jpc.v5i2.3748.

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This paper explores perceptions of public relations roles andinfluence among senior communication managers in Canada.Findings suggest that practitioners are optimistic about theirstatus and location within their organizations. However, theyreport less confidence in the influence they can exert on financialdecisions that contribute to the organizational bottom line.Findings indicate this may result from several factors, includingthe gendered nature of the public relations profession aswell as a lack of follow-through on evaluation and measurementof communication programs.

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Rizki, Meinati Fajar. "Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image." Jurnal Komunikasi Global 8, no. 2 (December 31, 2019): 134–50. http://dx.doi.org/10.24815/jkg.v8i2.14931.

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Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians. The 'outdated' image is attached to TVRI due to various factors, such as the program view, the image quality, and the logo. In March 2019, LPP TVRI conducted a comprehensive rebranding program by introducing its new logo and slogan. The purpose of this study is to explore the role of the Public Relations of LPP TVRI in this rebranding activity to change the image of 'outdated' into up-to-date television. Data were collected through interviews with three Public Relations staff and two audiences of LPP TVRI. In the process of rebranding, LPP TVRI employed renaming because there was no change in name, but only a change of logo and slogan as 'unifying media', cooperating with DM ID brand consultants in its process. The results of this study showed that in this regard, LPP TVRI Public Relations has played four roles, including Expert Prescriber, Communication Facilitator, Problem Solver Facilitator, and Communication Technical. The roles of Expert Prescriber and Communication Facilitator need to be improved for the rebranding process.

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Israel, Odede. "Public Relations Activities in an Academic Library: The Roles of the Reference Librarian." International Journal of Library Science 1, no. 2 (August 31, 2012): 38–42. http://dx.doi.org/10.5923/j.library.20120102.04.

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Olabisi Babafemi, Grace. "Public relations activities in an academic library: the roles of the circulation librarian." Library Review 51, no. 9 (December 2002): 464–68. http://dx.doi.org/10.1108/00242530210446944.

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Xifra, Jordi. "Linkages Between Public Relations Models and Communication Managers' Roles in Spanish Political Parties." Journal of Political Marketing 9, no. 3 (July 2010): 167–85. http://dx.doi.org/10.1080/15377857.2010.497734.

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Duhamel, Francois, Isis Gutiérrez-Martínez, Sergio Picazo-Vela, and Luis Felipe Luna-Reyes. "Strategic alignment, process improvements and public value in public-private IT outsourcing in Mexico." International Journal of Public Sector Management 34, no. 5 (February 12, 2021): 489–507. http://dx.doi.org/10.1108/ijpsm-07-2020-0183.

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PurposeThe authors propose a conceptual model that explains how interorganizational relations in public-private IT outsourcing (ITO) may enhance public value in public administrations through process improvement.Design/methodology/approachThe research design is based on the development of a theoretical framework based on the integration of transaction cost theory (TCT) and the resource-based view (RBV), and empirical interview data from IT managers in state and local governments in Mexico.FindingsFirst, public-private ITO does produce specific process improvements in Mexico's public administration given its specific institutional context. Second, public value depends on the alignment between the characteristics of IT project activities and the attributes of outsourcing as a mode of governance. Third, process improvements moderate this relation. Fourth, relevant process improvements are identified on an empirical basis, showing the importance of institutional conditions in the determination of public value through interorganizational relationships in the public sector.Practical implicationsThe authors suggest new roles for public managers as orchestrators of interorganizational relations, and specify the orientation relevant process improvements could take in a specific institutional context.Originality/valueThrough this study, it is possible to gain both theoretical and practical understanding of process improvements in public administrations to enhance public value.

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