Dissertations / Theses on the topic 'Public relations roles'
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Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.
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Brønn, Peggy Simcic. "Mapping the strategic orientation of public relations managers." Thesis, Henley Business School, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340730.
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Neill, Marlene S. "The role of public relations education in preparing students for managerial roles." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4916.
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Thesis (M.A.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on April 2, 2008) Includes bibliographical references.
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Hall, Keeyana M. "The roles of African American female professors in public relations." CardinalScholar 1.0, 2009. http://liblink.bsu.edu/uhtbin/catkey/1538083.
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This study has presented an overview of the roles that African American female professors take on while a part of the public relations academy. The evidence suggests that African American female professors take on a dual role as professors and professionals while they are teaching at their respected colleges and universities. The professors perceived that they added value to their public relations departments and also that they played a significant in the development of future public relations professionals.Department of Journalism
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Nabukeera, Yudaya. "An analysis of the roles of public relations practitioners in Kampala, Uganda." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/838.
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There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role.
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Epega, Titilola O. "Factors influencing the perceived credibility of public relations message sources." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002449.
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Davis, Moira K. "Educational Choices of Undergraduate Women in Public Relations: A Quantitative Study." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000322.
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Dayrit-Sison, Marianne, and not supplied. "Exploring the roles of Australian communication practitioners in organizational value setting : agents of conscience, control, and/or compliance?" RMIT University. Applied Communication, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080208.143226.
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This study examined whether Australian public relations and communication practitioners enact an organizational conscience role through their involvement in the organizational value-setting process. Thirty communication practitioners from 26 large organizations in Melbourne and Sydney were interviewed between May 2004 and May 2005 to ascertain and discuss their involvement in organizational value setting. Using semi-structured in-depth interviews to gather data and then applying a multiple perspective approach in its thematic data analysis, the research found that most respondents were involved in organizational value setting albeit at different stages of the process. In analysing the nature of the respondent's involvement in the process along with individual and organizational factors, three roles emerged namely, the agent of critical conscience, the agent of concertive control, and the agent of corporate compliance. However the results suggest that most respond ents enacted primarily the concertive control and corporate compliance agency roles. The study also found that the predominant managerial/functionalist perspective constrains practitioners from enacting the conscience leadership role. In exploring the practitioners' ability to influence organizational members, findings support recent studies that membership in the dominant coalition does not necessarily give public relations/communication practitioners power and influence. Rather, direct access to the CEO, expertise, performance and personality were found to be the key ingredients to the individual communication practitioners' organizational influence. Findings also reveal that public relations/communication practitioners preferred to participate but not drive the organizational value-setting process. In using a multiple perspective approach to study public relations roles, this study provides empirical basis for identifying potential leadership roles for public relations/communication practitioners and for suggesting an extension of the manager-technician role typology. The study calls for public relations/communication practitioners to enact a critical conscience agent role as part of finding a meaningful, ethical and socially responsible practice. This study proposes that critical thought and dialectical inquiry be embedded within the public relations/communication practitioner's role and public relations education.
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Stokes, Allison. "A study in the relationships between organizational structures and public relations practitioner roles." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001364.
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Morehead, Amie M. "An examination of the status and roles of black women in public relations." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1365519.
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This research utilized a 1994 study administered by Marilyn Kern-Foxworth, et al. that examined the roles and status of black women in public relations, using individual and organizational discriminates.A survey of 46 questions was administered to 58 women over a seven-week period. The results offered the current profile of a black female practitioner, and suggested that both her role and status are closer to that of communication technician (low-level management) than to expert prescriber (high-level management).The study offered data not included in the original research, such as practitioner salary, region of practice, and professional affiliation.Department of Journalism
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Eigmina, Kintija. "An examination of the relationship of the educational background of public relations practitioners in Latvia to roles performed." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1327292.
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In Europe, public relations are not defined, particularly, in the former USSR republics. The author examined one of the Baltic States Latvia to find out if there is a relationship between public relations practitioners' educational background to roles performed.Forty-eight public relations practitioners of two public relations associations in Latvia comprised the sample, resulting in a 42 percent response rate. The questionnaire included 23 questions dealing with education, performance, and public relations defining.Public relations practitioners in Latvia are young in age and majority of them held managerial positions and earn high wages for Latvia standards. Most of the practitioners' have communication science degrees and only 34 percent of practitioners have degrees in public relations.Public relations organizational structure and job responsibilities are in the development stage in Latvia because employees perform job functions that are not related to their job titles.Public relations in Latvia are seen as being in a "transitional stage that helps organizations enter free market." At the same time, practitioners' define public relations being mainly concerned about communication functions like publicity and image building/reputation.Department of Journalism
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Fryman, Jonathan Eric. "The roles that Indiana's association public relations practitioners perform and their involvement in the decision-making process." Virtual Press, 1991. http://liblink.bsu.edu/uhtbin/catkey/834150.
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This thesis created a profile of Indiana's association public relations practitioners to see what type of roles they performed and how involved they were in the decision-making processes of their association.Because of the lack of research done on associations and their public relations practitioners, this descriptive study attempted to draw a profile of association public relations practitioners in Indiana that could be applied to different parts of the country or nationwide. The study also provided a foundation on which future research concerning associations can be based.Of the 129 associations in the population, 83 practitioners responded (64.3 response rate) to the phone survey. Information was gathered concerning the practitioner's job roles, their involvement in the decision-making process as well as demographic information about the associations and themselves.Broom and Smith's four public relations roles (expert prescriber, problem-solving process facilitator, communication facilitator and communication technician) were used to see if the practitioners primarily played any specific role in their association.The findings of the study indicated that public relations practitioners in associations don't play any one of the roles primarily but perform all four to varying degrees. All of the practitioners, both men and women, were equally involved in the decision-making processes of their associations. Previous studies in these topic areas indicated that men would primarily perform the role of expert prescriber and women would primarily perform the role of communication technician. Previous research also showed men would also be more involved in the decision-making process instead of women because they performed the necessary roles that allowed for that involvement. The results from the association survey show that association public relations practitioners are quite different from the norm. These differences can be attributed to several reasons. The lack of departmentalization and smaller staff sizes cause association public relations practitioners to wear more than one hat or perform various roles to varying degrees. It is because of the multiplicity of roles they perform that public relations practitioners are allowed to be more involved in the decision-making process as opposed to other practitioners who perform a certain role a majority of the time.Department of Journalism
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Le, Roux Tanya. "Practitioner's constraints in advancing to more senior corporate communication roles an exploratory study in the South African banking industry /." Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-03022005-142609.
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Boudreaux, Jill. "A quantitative assessment of public relations practitioners perceptions of their relationship with the organization they represent." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001284.
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Parke, Sarah E. "An attitudinal study of gender and roles in public relations among practioners in the Midwest." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1337203.
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Previous research has shown that although women outnumber men in public relations, women hold inferior positions, are paid less, and possess less credibility in their organization.Gender and roles in public relations has become a common focus of research for the public relations scholar; however, very few studies have used Q-methodology to gauge attitudes on this subject.Using Q-methodology, 21 public relations practitioners from a variety of organizations in 3 states were asked to sort 48 statements concerning attitudes about gender and roles in the field. Two factors emerged from the results and were labeled: Initiators and Generalists.Results indicated gender was no longer a factor in what roles the practitioner played and roles in public relations were blurring. It suggests further research should focus on differences between generalists and specialists rather than managers and technicians.Department of Journalism
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McCown, Nancy D. "The roles of internal public relations, leadership style, and workplace spirituality in building leader-employee relationships and facilitating relational outcomes." College Park, Md. : University of Maryland, 2008. http://hdl.handle.net/1903/8173.
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Thesis (Ph. D.) -- University of Maryland, College Park, 2008.Thesis research directed by: Dept. of Communication. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Al-Anzi, Jomah H. "Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education." Virtual Press, 1993. http://liblink.bsu.edu/uhtbin/catkey/864899.
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This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection.Department of Journalism
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Kittleman, Shaw E. "An analysis of the roles performed by public relations practitioners of the Council for Christian Colleges and Universities and how they correlate with Grunig's four models of public relations." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1379436.
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An ongoing concern within the young field of public relations is the profession's lack of acceptance. In general, the literature agrees that public relations practitioners should have a "seat at the table" within top management though many scholars and professionals feel this has not yet occurred, especially within higher education. This would tend to suggest that practitioners are not yet in the managerial role or not following the two-way models of public relations. However, public relations roles and models within education have not been researched as heavily, especially in institutions of higher education or Christian higher education.This study attempts to gauge the readiness of public relations practitioners within Christian higher education for a seat at the decision table, through the use of role theory and the application of Grunig's four public relations models. Twenty-seven senior public relations practitioners from member institutions of the Council for Christian Colleges and Universitiesformed the sample for this study. Q methodology was used to elicit practitioner perceptions of Grunig's four models of public relations. A survey was employed to determine which of Broom and Smith's four public relations roles they perform. Correlation was used to compare model perceptions with role performance.Two factors, the Cooperators and the Protectors, emerged from this study's Q sort, indicating general agreement with Grunig's two-way models of public relations. Additionally, the sample of senior CCCU public relations practitioners indicated performing tasks most related to the expert prescriber and communications technician roles. However, there was no significant relationship between the Q factors and role performance.Department of Journalism
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Jin, Bumsub. "The roles of public relations and social capital for communal relationship building enhancing collaborative values and outcomes /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0041012.
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Fong, Kai-kit, and 方啓杰. "An analysis of the roles of district offices in Hong Kong's district administration system." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31965830.
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Fong, Kai-kit. "An analysis of the roles of district offices in Hong Kong's district administration system." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B21037085.
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Scopelliti, Maria. "Gatekeepers No More: Redefining the Roles of Journalism and PR in the Age of Digital Media and Content Marketing." Thèse, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/30547.
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The digital media landscape has fundamentally changed the way audiences consume and share content, creating many opportunities and challenges for news companies and organizations of all types (private, public and non-profit). This research investigates how the latter have gained the ability to produce and distribute journalistic-like content through their owned channels, thus circumventing journalists and engaging with their audiences directly. It shows how digital media have altered the manner in which news about organizations is disseminated, and, subsequently, the roles of PR practitioners and journalists. Through a series of interviews with seasoned experts in these two competing and collaborating fields, this project provides insights regarding the erosion of journalists’ gatekeeping role and the advent of PR practitioners as content creators. It supports prior research regarding the value of reciprocity between journalists and PR practitioners and offers orientations as to the future of these two professions in the context of the digital media landscape.
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Teles, Fazendeiro Bernardo. "Uzbekistan's self-reliance 1991-2010 : public politics and the impact of roles in shaping bilateral relationships." Thesis, University of St Andrews, 2013. http://hdl.handle.net/10023/3966.
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This thesis applies role theory to understand how Uzbekistan's bilateral relationships became either conflicting or cooperative between 1991 and 2010. Roles are key elements of social interaction as they describe plausible lines of action in a particular subject-person. They are thus a helpful way of identifying actors and constructing narratives. Furthermore, if they are seen as metaphors for drama, one may argue that roles - as opposed to personal identities - encapsulate autonomous action, which, like a text, ascertains meaning beyond the author's intent. In other words, by separating action from intent, one may regard politics in a different light - as interaction emplotted by roles -, thereby revealing how actions contradict a set of roles and lead to conflict and crises in public credibility. This manner of emplotting relationships divulges an alternative story that, rather than focusing on Tashkent's strategic balancing and alignment, demonstrates how Uzbekistani leadership gradually developed an overarching self-reliant role set that shapes its actions. Moreover, Uzbekistan's cooperative and conflicting relationships are described less in light of strategic survival rationale than as the outcome of gradual role compatibilities arising through time. Therefore, unlike some other accounts, this thesis argues that, throughout Uzbekistan's first twenty years of independence, public disputes were crucial to understanding interaction and also that Tashkent was never actually aligned with Russia or the United States. To bring forth this argument, the following chapters expound the assumptions behind some scholarly research and develop the concepts of self-reliance, roles, action, public sphere, credibility and narrative. The discussion progresses toward self-reliance and how the concept captures President Karimov's roles, which are used to emplot Uzbekistan's interaction with the United States, Russia, Germany and Turkey. The first two are relevant for analyzing whether roles reveal more than the typical accounts based on security balancing. Germany is then included because its relationship with Tashkent was rarely conflicting in the public sphere, allowing it to increase bilateral trade and secure a military base in Uzbekistan after the 2005 Andijan Crisis. It was thus a relatively stable connection, unlike Tashkent's relationships with Washington and Moscow. Lastly, to control Germany's middle-power status, the case of Turkey is brought to the fore since Ankara's willingness to engage with Tashkent was not enough to foster cooperation.
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Gorn, Jason A. "German Banks in the Global Economy: Global Pressures and Public Sector Banking." Scholarship @ Claremont, 2008. http://scholarship.claremont.edu/pitzer_theses/9.
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German banking is distinguished from neighboring European banking systems by the influence of its public sector banks. Nearly 50 percent of German banking is carried out by government owned state banks (ländesbanken) and regional savings banks (sparkassen) whose roots date from the 18 th century. German banks play a particularly important role in the economy and exert more control over firms and corporations than do their American counterparts. German banks tend to be less profitable than foreign counterparts. German public banks were originally founded to foster local and regional business. However, the operations of German public sector banks now extend into all forms of international investment. German public banks are currently seeking new business models to increase profits as they are being forced to compete in the global financial market under liberal market practices dictated by the European Union. Turbulence in the global financial market precipitated by the U.S. sub‐prime mortgage meltdown has severely impacted German public sector banks, precipitating a banking crisis that leaves German taxpayers exposed to staggering losses. These global financial pressures dictate the restructuring of the German financial system. This restructuring has forced a breaking point in the traditional German corporatist banking model and is associated with significant risks to the stability of the German banking system.
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Modin, Ludwig. "Stability and Change in Role Conceptions : The Case of Russia and the Annexation of Crimea." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-411974.
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This paper addresses the question of whether Russia’s role conception changed after the annexation of Crimea. Research on role conceptions has a solid standing within foreign policy analysis, but information on role change and what it is that affects it has not been given the necessary attention. The paper’s theoretical framework contains earlier theoretical definitions of role conceptions and role change. In conjunction with the theoretical approach, process tracing and systematic text analysis with a focus on narratives are used as methodological tools. Relevant findings are then generated through the study of elite-expressions of the Russian master role from, firstly, the period between 2012 and late 2013, and, secondly, 2014. In brief, the results indicate that no major change occurred. Rather the role conception remained stable throughout both sequences. This suggests that the ramifications of the annexation of Crimea did not challenge the Russian master role and that it was not perceived as a crisis by Putin and his colleagues. Moreover, it is possible that role change more likely occurs when exceptional circumstances arise unexpectedly and when they fundamentally challenge ingrained role conceptions.
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Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.
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The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
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Wong, Chon Mio. "Strategic public relations management : an investigation of the role of public relations in Macau hospitality industry." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874197.
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Owanda, Annette Marina Soungue. "Journalists and public relations practitioners : different role perspectives." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1425.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2010Main objectives The purpose of this study is to investigate the dual perceptions of a selected group of public relations practitioners and journalists, who interact at Media24 (the print media business section of Naspers, a leading multinational media group) in CapeTown. These perceptions, by public relations practitioners and journalists, are of self and each other's professional objectives, skills and ability, function, and their relationships. The research aims to determine whether it is possible, through perception definition of each category from two points of view (perception of self and perception of other), to find sufficient common grounds first to understand and then to optimise the relationship between public relations practitioners and journalists. Research design and methodology An accidental quota, non-random sample of 15 (fifteen) journalists and 15 (fifteen) public relations practitioners was selected based on their interaction at Media24 in CapeTown. A single self administered questionnaire distributed to the combined sample group was used to gather data. The results obtained from the questionnaire were analysed in three parts; a) the combined group of journalists and public relations practitioners; b) public relations practitioners only and c) journalists only. Analysis, conclusions and recommendations included a comparison of the differences and similarities between the two groups. Keyfindings Keyfindings include: The majority of public relations practitioners interacting with Media24 on a corporate communication level do not belong to a professional body. The majority of public relations practitioners interacting with Media24 on a corporate communication level lacked clarity in defining their own professional objectives and functional role. The self-perception of the majority of public relations practitioners interacting with Media 24 on a corporate communication level was less positive than the perceptions of the journalists of public relations practitioners.
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Le, Roux Tanya. "The contribution of South African corporate communication practitioners to organisational performance / T. Le Roux." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4759.
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Although public relations is seen as a function that contributes to the greater good of society and the performance of an organisation (ref. Grunig, 2006b:3; Grunig, Grunig & Dozier, 2002:xii), the function does not, for various reasons, always deliver on this promise (ref. Gray, 2004:26–27; Grunig et al., 2002:166, 169, 192; Steyn, 2000c:40; Tobin, 2004:56; Van Ruler, 1997:248, 263; 2004a:123). Practitioners and professional bodies from various countries have researched, and tried to overcome the variables negatively influencing practitioners, through various methods. However, no study has provided a comprehensive prioritised list of all the variables influencing practitioners' contribution to organisational performance. In addition none of these actions has led to a sustainable solution for the profession where a critical mass of practitioners can keep the promise of contributing to the greater good of society and the performance of the organisation.
In light of this problem, this study tries to understand how public relations practitioners can enhance their contribution to organisational performance, by examining the variables influencing practitioners in contributing to organisational performance.
The study is framed within the relational, reflective, two–way symmetrical and feminist paradigms, supported by the general excellence theory as meta–theory, and the relationship management and corporate communication role theories. The multidimensional paradigm was specifically selected to accommodate the complex research context (Grunig, 1989:18; 2006a; Valin, 2004).
From theory it was established that public relations contributes to organisational performance by assisting organisations to adapt to their changing environment by providing strategic information from the environment to the organisation that could reduce uncertainty in the organisation's strategic decision–making (Grunig et al., 2002:xi; Raupp & Van Ruler, 2006:18; Steyn, 2000c:27; Valin, 2004). Through this process the organisation's triple bottom line goals are aligned with the realities of the environment in which it operates (Moss et al., 2000:283; van Tonder & van Rheede van Oudtshoorn, 2006:149). This then creates long–term relationships with stakeholders that creates many benefits for the organisation (Grunig, 2006b:3, 6; Grunig et al., 2002:xi, 10, 11; Grunig & Haung, 2000:32; Hon & Grunig, 1999:7–9, 11; Phillips, 2006a:34, 35; 2006b:212). Within South Africa specifically, corporate communication practitioners perform the roles of strategist, manager and technician in order to complete the above tasks (Steyn, 2000b:1–42; 2000c:20–43). The research methodology followed to gather data to answer the General research question, is both exploratory and interpretive. The research started with a literature study, followed by semi–structured interviews with four purposefully selected practitioners and the chairpersons of the two professional bodies (PRISA and IABC) in order to verify the variables identified in literature, and possibly identify new variables pertaining to the South African environment. These variables, together with those identified in literature, were then used to construct a questionnaire completed by public relations practitioners active in the 1 319 top performing South African organisations as per South Africa's Top 300 National Companies List (Fletcher, 2007:1–330) and the Financial Mail Top 200 Companies List (Williams, 2005:1–168). A response rate of 19.9% was achieved.
The qualitative data was content analysed and the quantitative data analysed by means of Statistica (StatSoft Inc., 2007) and SPSS (SPSS Inc., 2007) data analysis software. In order to determine the relationships between the variables influencing practitioners, structural equation modelling, by means of AMOS (SPSS Inc., 2009) software, was used.
In essence it was found that practitioners should take ownership and manage the variables influencing their performance. Furthermore, 13 variables pertaining to the individual–, industry– and professional–levels were statistically verified as the most important variables influencing practitioners. Due to the specific relationship between these variables, it would seem that enhancing any of these 13 variables would enhance the practitioner's contribution to organisational performance.
The main contribution of the study is to add to the discussion on the how the profession can manage its contribution to organisational performance by categorising and empirically verifying a list of all variables influencing practitioners' performance and by suggesting a model indicating the relationship between the most important variables influencing practitioners.Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2011.
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Carpenter, Floride Hawkins Curtin Patricia A. "The role of public relations in socially responsible business." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2005. http://dc.lib.unc.edu/u?/etd,126.
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Thesis (M.A.)--University of North Carolina at Chapel Hill, 2006.Title from electronic title page (viewed Oct. 10, 2007). "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.
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Albro, Kelly M. (Lasley). "The special events boom : the public relations practitioner's role." Virtual Press, 1985. http://liblink.bsu.edu/uhtbin/catkey/444700.
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This thesis explored the public relations practitioner's role in the growing field of special events.A review of literature found that no study of this type had been conducted and that there is little instructional information available on the topic.A 29-item survey was mailed to 613 public relations professionals acquired through a systematic random sample of O'Dwyer's Directory of Public Relations Firms, 1983. Three mailings resulted in 153 usable responses.The survey included scaled, multiple choice, and open ended questions. Question topics included: awareness and involvement in special events on a national and agency level; responsibility for conceptualization and implementation of special events; objectives for events; amount of responsibility in events; success of events; quantity, quality, type and specific sources of instructional information; and demographic information.The returned responses were coded and analyzed using the Statistical Package for the Social Sciences (SPSS). Descriptive data were provided on all responses and crosstabulations were established for selected variables.The majority of the respondents stated that they had seen an increase in the number of events in both their agency and in the United States. In addition they predicted that the trend will continue for both.The majority agreed upon typical objectives for special events, the success of the events and the most effective techniques for measuring the success of the events.The respondents also indicated that there is little instructional information available on special events and that what is available is only average in quality.In conclusion, all of these responses seem to indicate that public relations practitioners perceive special events to be a very positive, growing and successful part of the public relations agency's business. However, there appears to be a need for better educational material on this important aspect of their business.
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Venter, Barend Pieter. "The role perceptions of public relations practitioners in South Africa." Thesis, Cape Technikon, 2004. http://hdl.handle.net/20.500.11838/1421.
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Thesis (MTech (Public Relations Management))--Cape Technikon, 2004The role of public relations as a management function is currently under discussion among public relations practitioners in South Africa. PRISA - the Institute for Public Relations and Communication Management (Southern Africa) has also immersed itself in this discussion and is actively involved in a number of activities aiming at repositioning public relations as a strategic management function. This discussion is the latest development in a discourse on the role of public relations spanning a number of decades, and is a logical outcome of an evolution of the understanding of the contribution that public relations makes to the success of organisations. The discussion, however, has several dimensions - the role of pUblic relations in regard to marketing; the contribution that public relations makes to integrated marketing communication; and the role of public relations as a management function on the top level of the organisation. Clarity about, and an understanding of, the role of public relations in the organisation is therefore crucial to the practical implementation of "new" thinking on public relations. Literature - especially in the sphere of public relations - seeks to give theoretical manifestation to a relatively young discipline seeking to carve its own niche in the organisational sphere of operation. While a number of authors agree on the valuable contribution that public relations can make to the organisation's strategic success, some measure of confusion seems to exist regarding the precise relationship between public relations and other functional departments within the organisation, most notably marketing and marketing communication.
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Rampjapedi, Mahlatse Christina. "The role of public relations practitioners in state owned entities." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/5432.
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Purpose of Paper: the role of public relations practitioners in state owned entities is under-researched in South Africa. This limits the practitioners in the industry to address relevant issues and opportunities about their discipline; specifically in the public sector which are widely perceived in a negative light. The aim of this paper was to explore the role of public relations practitioners in state owned entities in South Africa. Methodology: The study was qualitative in nature. It was constructed to answer the research questions using an interview schedule as a research instrument. The population comprised of the PR and communication practitioners that work in the State Owned Entities of South Africa. Findings: It was found that PR practitioners are the agents of relationship building between the SOEs and their stakeholders. It was also proved that PR practitioners have excellent skills and expertise however those are limited by the unsatisfying devaluation of communications by management and political interference in SOEs. Furthermore, negative reputation of SOEs was not mere shortfalls of PR practitioner but senior management instability. Research limitations: Due to lack of availability and co-operation of practitioners, time constrains and lack of finances, study was not able to attain the desired number of respondents (12 respondents instead of 15). Responses were not always substantial, however, the researcher attempted to achieve the most accurate results possible. Value or significance of paper: the study aimed to provide academic framework on the roles of PR practitioners in South Africa’s public sector and enhance existing knowledge on the challenges that practitioners face in different organisations.
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Yousef, Awatif Amin Moustafa. "An evaluation of the role of public relations in Saudi universities." Thesis, University of Huddersfield, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270412.
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Mabrouk, Rania. "Essays on environmental innovation : the role of vertical relations and public policies." Thesis, Université Grenoble Alpes (ComUE), 2017. http://www.theses.fr/2017GREAE005/document.
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L’innovation du 21ème siècle n’a plus comme simple objectif la survie des entreprises sur le marché et la relance de la croissance des pays. Désormais, elle doit, en plus, préserver l’environnement pour assurer le développement des générations actuelles et futures. Cette nouvelle tâche la place au centre des recherches d’innombrables travaux mobilisant les champs de l’économie de l’innovation et de l’économie environnementale. L’ambition de cette thèse est, dans un premier temps, d’examiner comment ‐à un niveau micro‐économique‐, l’émergence et la diffusion des innovations environnementales sont impactées par les relations stratégiques inter‐firmes au sein des chaînes de valeur. Pour ce faire le premier chapitre montre qu’un monopole est prêt à maintenir sur un marché un produit de moins bonne qualité pour augmenter son pouvoir de négociation face à un fournisseur offrant une innovation drastique –un produit de meilleur qualité sans coûts additionnels‐. Le second chapitre explique comment les pouvoirs de négociation entre les firmes verticalement liées peuvent influencer le choix de l’adoption de la technologie environnementale engendrant un niveau de dépollution ou de bien‐être sous‐optimal. Pour faire face à une telle situation, le régulateur doit adapter sa politique de régulation –une taxe en l’occurrence‐ pour modifier le choix de la firme polluante. Or son intervention peut se révéler insuffisante sous certaines conditions. Dans un deuxième temps, le troisième chapitre cette thèse identifie, théoriquement et empiriquement les déterminants macro‐économiques des innovations environnementales afin d’aider le régulateur à mieux cibler ses interventionsThe innovation of the 21st century has no longer as a mere objective the survival of companies in the market and the stimulation of the growth at the country level. From now on, there is an urgent need to preserve the environment to ensure the development of present and future generations. Therefore, several empirical studies and theoretical accounts place the matter at the heart of innovation and economics fields of research. The first objective of this dissertation is to examine how ‐at a microeconomic level‐ the emergence and diffusion of environmental innovations is impacted by strategic inter‐firm relationships within supply‐chains. In order to achieve this goal, the first chapter shows that a monopoly maintains on the market a low‐quality product in the sole intention to increase his bargaining power against a supplier offering a drastic innovation ‐a costless high‐quality product‐. The second chapter explains how bargaining powers between vertically related firms can influence the adoption choice of environmental technology leading to a sub‐optimal level of depollution or welfare. To deal with this situation, the regulator must adapt its regulatory policy ‐a tax in this case‐ to modify the choice of the polluting firm. However, its intervention may prove insufficient under certain conditions. The second objective of the dissertation is developed in the third chapter which identifies theoretically and empirically the macroeconomic determinants of environmental innovations in order to help the regulator to better target its interventions
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Mori, Naoko. "Role of public relations in management: Japanese corporations in the United States." Thesis, Boston University, 1988. https://hdl.handle.net/2144/38082.
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Thesis (M.S.)--Boston UniversityPLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.
This study explores how Japanese corporations operating in the U.S. accommodate their management systems to an American work environment, and examines the role of public relations activities in the management systems. Nine interviews were conducted with American and Japanese executives at five Japanese corporations in Massachusetts and Connecticut. The major research questions were: What are the management policies and how is the management structured at each company? What kind of communication method is used for employee and community relations programs? How do the differences between American and Japanese cultures, such as languages and work values, affect the corporations? How do public relations activities support management objectives? All the executives concluded that cultural differences between the U.S. and Japan do not become communication barriers once people from both nations gain mutual understanding. Due to differences in the nature of employees and communities in which they operate, the types of management systems and the communication methods adopted by the five companies vary. Public relations can help management monitor these environmental differences and establish its goals according to the environment. To implement these goals, organizations need active managers who are willing to understand the cultural differences of their organizations and to get involved with employee and community activities. In this way, the managers can facilitate two-way communication among the organizations and between the organizations and the communities.
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Ucer, Ahmet Suheyl. "The role of public institutions in creating social capital : Turkey's experience." Thesis, University of Southampton, 2015. https://eprints.soton.ac.uk/383994/.
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Moss, Daniel Aeon. "The management role in the public relations function in UK & US organisations." Thesis, Manchester Metropolitan University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.424624.
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Matthiessen, Alison Ruth Cordell. "The Role of Public Relations during the Implementation of New General Education Curricula." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/71693.
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"Awful" and "worthless" are some words used by students to describe the general education curriculum at Virginia Tech. Currently, the university is about to implement a revised curriculum, in part, to make it more relevant to students. Virginia Tech isn't alone in general education reform; around 90 percent of higher education institutions are in the process of assessing or modifying their curriculum. Beyond making general education more relevant to students, colleges and universities are feeling pressure to bring out of date curricula up to 21st century standards, with best practices being guided by external agencies such as the Association of American Colleges and Universities. With a new general education curriculum to be implemented at Virginia Tech, there is a need for a strategic and clear approach to communication to avoid confusion while also highlighting the benefits of the new curriculum. Research into change management, change communication, and public relations can inform this type of plan; however, the unique organizational structure of higher education institutions must be considered. This study seeks to bring those bodies of research together. Using a grounded theory approach, this case study analyzes the general education reform processes at three universities that have revised and implemented a new general education curriculum recently.Master of Arts
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Zhang, Shu. "Chinese-Americans and the U.S.-China relations : the role of Chinese-Americans in U.S.-China relations." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2554511.
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Gelderblom, Helette. "The role of public relations in building a south African brand in the UK." Thesis, Cape Peninsula University of Technology, 2019. http://hdl.handle.net/20.500.11838/3092.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2019The study highlights that there are currently many opportunities for South African brands in the United Kingdom (UK), with Brexit and the rise of the UK middle class. However, expansion can be a significant financial gamble and not all South African brands have been successful in the competitive UK market. The purpose of the study is to support South African brands in minimising their risk of failure in the UK. Research has shown that Public Relations (PR) has an important role to play in building a South African brand in the UK. This study aimed to determine which PR strategies will build a brand in the UK, with a focus on the PR success that Nando’s UK* has achieved. The study asked Nando’s London consumers, building on existing literature: How is your perception of Nando’s shaped? What were the key influencing factors? In-person London consumer interviews were scheduled, followed by an online survey to reach more London consumers. The study revealed that for a South African brand to succeed, it needs to invest in a long-term PR strategy. The strategy should focus on delivering good first impressions, building a strong, unique brand and a brand that is trusted to do the right. To succeed in the UK, South African brands should define their personality, confidently and consistently express their brand essence and showcase the quality of their product or service, as Nando’s has.
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Hall, Carol Ann. "The role of public relations in three Ohio liberal arts colleges : a qualitative study of the role of public relations in three prestige schools that compete for students on a national basis, with focus on presidents' perceptions /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487260531954741.
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Kantz, Kenneth Edgar. "Accepted the role of organization-public relationships and their correlations in enrollment management /." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1250223942.
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Padilla, Herrera Andrea Michelle. "Rural Women's Empowerment Through the Bono de Desarrollo Humano in Loja, Ecuador." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1585909837570404.
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Krautter, Kara C. "The role of duty-based ethics in public relations an ethical justification model for the actions of crisis communicators /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/5013.
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Thesis (M.A.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 11, 2008) Includes bibliographical references.
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Homkes, Rebecca. "Analysing the role of public-private partnerships in global governance : institutional dynamics, variation and effects." Thesis, London School of Economics and Political Science (University of London), 2011. http://etheses.lse.ac.uk/269/.
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While the promotion and growth of global public-private partnerships (PPPs) is indisputable, the same enthusiasm has not fuelled their disciplined study; thus, their potential to deliver on their promise of being effective and legitimate governance entities is far from established. Addressing this lack, this work investigates the universe of transnational PPPs in form, functioning and effects. It suggests that as PPPs are institutional innovations, partnership analysis can benefit from applying theoretical constructs from international regime research complemented with adjacent literature from management and organisational studies. Building an analytical framework based on the notions of input and output legitimacy, the work analyses how variation in partnership inputs (focus, actors involved, organisational dynamics and institutionalisation) interacts with varying internal management processes to result in varying outputs. The thesis utilises the operational notion of effects rather than the more subjective notion of partnership effectiveness, and considers effects related to goal attainment and problem solving. Applying a systematic methodology, the work also defines and describes the universe of PPPs, creating a transnational partnership database (TPD) which pulls together all existing sources, thus encompassing 757 partnerships. The resultant analysis reveals a marked variation across the universe of transnational partnerships as well as distinct differences in their operational capacity. It also highlights that while highly institutionalised PPPs are more likely to produce tangible outputs and effects, the extent of these is highly dependent upon internal management. By building a cumulative understanding of these institutional models, the work furthers debates regarding the role of PPPs as legitimate and effective governing actors.
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Sieker, Marianne. "The role of the German political foundations in international relations : transnational actors in public diplomacy." Thesis, University of Nottingham, 2016. http://eprints.nottingham.ac.uk/31455/.
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The six German political foundations, backed by substantial public funds, have several hundreds of foreign offices around the globe and more than 2000 staff members. As specific manifestations of the German political landscape, the Stiftungen are affiliated to the German political parties at the German Bundestag. This thesis researches the international activity of the German political foundations and their position within international relations theory. It juxtaposes the rationalists and constructivists approaches on the state and non-state relationship and the possible impact of transnational actors. After having identified the German political foundations as transnational actors, a model of public diplomacy is used to systematically study the foundations’ transnational interaction processes. The model integrates different public diplomacy approaches and is based on the assumption of public diplomacy as a diplomatic process in a network environment, where transnational actors and states are equally important and where values and ideas are emphasised. At the same time, it considers propaganda activity, a criticism sometimes voiced by foreign governments with regard to the foundations’ undertakings. The foundations’ democracy assistance as well as their conflict management ambitions are explored, as collaborative or catalytic public diplomacy forms. In two case studies, one on the Rule of law program of the Konrad-Adenauer-Stiftung in Southeast Europe and another on the activities of the Friedrich-Ebert-Stiftung in Southern Thailand, the strategies of ideational diffusion processes and networking, the soft power resources and social relationship building of the political foundations are investigated. This theoretically informed empirical study aims at first contributing to the object of the German political foundations’ international undertakings which has been subject to little research so far. Second, it connects IR theory on transnational actors as well as the literature on public diplomacy to these activities. Finally, the thesis identifies the Stiftungen as reproducers of the German civilian power identity by implementing abroad major parts of German policy.
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Saleh, Suliman. "The role of public relations and public diplomacy in building Libyan relationships with Italy in the Gaddafi and post-Gaddafi era." Thesis, Northumbria University, 2017. http://nrl.northumbria.ac.uk/36290/.
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Relationships between Libya and Italy, both during and post Colonel Gaddafi’s rule, have witnessed many developments and changes, with the Italian colonialism of Libya from 1911 to 1942/1943 playing an important role in shaping those relationships. Thus, this thesis seeks to examine the roles of Public Relations (PR) and Public Diplomacy (PD) in building the Libyan-Italian relations. In order to explore those roles, the Grunig and Hunt’s (1984) Four PR Models, and the two International Models, have been applied. Furthermore, Relationship Management has been applied as a general theory of PR. For the purpose of this study, twenty Libyan and Italian diplomats, including Prime Ministers, Foreign Ministers and Ambassadors, were interviewed. Significant attention has been paid to the process of selecting the sample, where the method of purposive sampling has been selected as the most appropriate qualitative method for this study. Moreover, the thematic analysis technique has been applied in order to identify patterns and meaningful themes about the phenomenon under investigation. The results of this study reveal that PR and PD, as important communication tools, have played a significant role in building the Libyan-Italian relations. Furthermore, it has been made clear that the Libyan and Italian diplomats, had been aware of practising the original four models and the two international models. This study has also found evidence suggesting that these models could be applied to the field of PD. Furthermore, the two-way symmetrical model, the cultural interpreter model and the personal influence model are the most suitable models in building relationships between governments as they are considered to be the bridges that connect PR with PD in terms of theory and practice. Findings of this research have also shown that there are convergences between both fields, especially concerning their roles in building relationships; however, a difference between the fields does also exist.
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Grobler, Anna Maria. "The role internal communication plays as a public relations function the corporate culture of universities of technology." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1433.
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Dissertation submitted in partial fulfilment of the requirements for the degree
Master of Technology: Public Relations Management
in the Faculty of Informatics and Design
at the Cape Peninsula University of TechnologyAccording to George Bernard Shaw, “The main difficulty with communication is the illusion that it has been accomplished.” Effective internal communication is crucial for successful organisations as it affects the ability of strategic managers to engage employees and achieve objectives (Welch & Jackson, 2007:177). According to Toth (2007:480), internal communication is one of the most important specialities of public relations, it is the force that develops “structures and cultures” within an organisation. Mersham and Skinner (2001:8) infer that communication permeates all activities in an organisation: it represents an important work tool through which individuals understand their organisational role and integrates organisational subunits. According to Grunig and Hunt (1984:23) symmetrical public relations models will increase the likelihood of employee job satisfaction and their satisfaction with the organisation as a whole. In addition, Toth states that “satisfied employees are more likely to be loyal to the organization they can identify with” (2007:481). The author further propounds that “the more participative the culture, the more symmetrical system of communication”. To augment the aforementioned statement, Kitchen argues that an organisation’s communication system and models are an important contributing factor for staff morale and productivity (2001:81). Employees tend to have higher morale and are more motivated in the workplace if all channels of communication are open. To extrapolate “open communication” systems, this paper will distil Grunig and Hunt’s (1984:21-31) symmetrical model of public relations as departure point to effective corporate communication, but also focus extensively on the internal communication matrix (Welch & Jackson, 2007:185) that will provide answers to the anti-luvial question on who communicates, to whom, in what way, with what content and for what purpose (Welch & Jackson, 2007:185). A modern organisation cannot function effectively without a positive internal climate and well-functioning channels of internal communication. To research the goals of the organisation’s internal communication strategy it should be responsive to employee needs and concerns (Seitel, 2004:288). The author further propounds the importance of internal publics as a stakeholder by arguing that in the new information era, managers have realised that the assets of the institution lie very much in the hands of the employees (Seitel, 2004:288). According to Garbarino (1977:32) the concept of culture is not new, as Ethnographers have studied the cultures of various societies since the 17th century. It is however only since the 1980’s that the impact of culture on organisational processes is being studied by scholars (Smircich & Calas, 1987). Organisational-or corporate culture is understood to be the firmly implanted values and assumptions of the organisation (Ouchi, 1981; Schein, 1990). Martin, Sitkin and Boehm (1985:99-124) identified two schools of thought regarding the question of cultural change. Cultural pragmatists argue that it can be changed due to the fact that it is a cultural efficiency managed to suit organisational goals set by the dominant coalition. Wilkins and Ouchi (1983:479) on the other hand argue that corporate culture is something that develops over time through unconscious evolution among a majority of people in the organisation, not through the dominant coalition. “Cultures specific to an organization evolve over time and influence the way in which individuals in the organization interact and react to the challenges posed by the environment” (Sriramesh et al., 1992:584). Sriramesh, Grunig and Dozier (1996) followed the lead of other organisational scholars (e.g. Wilkins 1983a) by using organisational culture to explain variables of primary interest to scholars in the field of public relations. They used corporate culture in particular to explain the nature of the communication system inside organisations. Grunig, Grunig and Dozier (2002:482) generated theoretical propositions about two distinct types of organisational culture which they contrasted as “authoritarian” and “participative” cultures in the Excellence study. This study further aims to establish the importance of values, symbols, meanings, beliefs, assumptions and expectations as an integral part of corporate culture, and that there is a symbiotic, reciprocal relationship between culture and communication. According to Sriramesh et al. (1996:239) altering one “will facilitate a modification in the other”. Siehl (1985) emphasised, after looking at change of leadership in organisations, that “once the desired value system was identified and articulated, the entire workforce (not just the managers) may have to strive to change or manage the organisation’s culture.” (Sriramesh, Grunig & Dozier 1996: 237). Sorge and Warner (1997:09) argue that “the core of culture is values”. Deal and Kennedy go so far as to say that they are of the opinion that successful companies succeed because their employees can “identify, embrace, and act on the values of the organization” (1982:21). The aim of this study, based on theory, is that there is a reciprocal relation between internal communication and corporate culture based on open symmetrical communication at the Cape Peninsula University of Technology (CPUT) can potentially modify the organisational culture of the University.
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Swain, Jonathan L. "A study to determine significant variables related to the role of the public relations practitioner at Indiana institutions of higher education." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/902500.
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Currently, there are questions over which role, communication manager or communication technician, public relations practitioners at institutions of higher education should perform to best meet the needs of their institutions. To understand the reasonings behind these questions, a better understanding of practitioners in this area of the profession was needed. This study focused on public relations practitioners at institutions of higher education in Indiana. The objectives of this study were to create a demographic profile of these practitioners, determine which role was more prevalent among these practitioners, identify significant variables related to these practitioners' roles, and determine if the findings of previous roles research could be applied to this targeted population.Practitioners at 43 institutions of higher education in Indiana were asked to complete a questionnaire concerning their role and demographic information. Thirty-nine practitioners from this population completed and returned the questionnaires. The typical practitioner among this population was: A Caucasian male, at least 40 years old, making over $60,000 a year.Respondents were divided into two role groups, communication managers and communication technicians, based on their responses to 14 role-related questions on the questionnaire. A t-test analysis found significant differences between the mean role scores of these two groups, meaning that practitioners in this population can fit into one of the two dominant practitioner roles.Further analysis identified significant differences between four of seven variables tested on the two role groups. Significant differences were found between the two groups concerning the variables of size of institution, years of experience, use of formal research, and decision-making responsibility. No significant differences were found between the two groups concerning the variables of gender, level of education, and age.Finally, the dependent variables of use of formal research and decision-making responsibility were each tested through crosstab analyses with the independent, demographic variables of gender, age, size of institution, level of education, and years of experience. These analyses found that only years of experience was significantly related to use of formal research. Meanwhile, gender, age, size of institution, and years of experience were all significantly related to decision-making responsibility. No significant interactions were found between the variables of use of formal research and decision-making responsibility.Department of Journalism