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Academic literature on the topic 'Public relations roles'

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Published: 4 June 2021
Last updated: 4 February 2022

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Journal articles on the topic "Public relations roles"

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Leichty, Greg, and Jeff Springston. "Elaborating Public Relations Roles." Journalism & Mass Communication Quarterly 73, no. 2 (June 1996): 467–77. http://dx.doi.org/10.1177/107769909607300215.

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This study investigated the structure of public relations roles. Broom and Smith's role questionnaire was factor analyzed in conjunction with items used in studies of organizational boundary spanning. Eight activity factors were extracted in the analysis. Four primary practitioner roles and one minor role were subsequently identified in a cluster analysis. The clusters refined and elaborated previous PR roles concepts in important ways. Two practitioner types give high priority to technical activities even though they also scored high on managerial and boundary spanning activities. A validation analysis showed that the practitioner groups could be differentiated on relevant criterion variables.
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Kelleher, Tom. "Public Relations Roles and Media Choice." Journal of Public Relations Research 13, no. 4 (October 1, 2001): 303–20. http://dx.doi.org/10.1207/s1532754xjprr1304_02.

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Yurita, Ayu Puspa, and Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.

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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.
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Brody, E. W. "Changing roles and requirements of public relations." Public Relations Review 11, no. 4 (December 1985): 22–28. http://dx.doi.org/10.1016/s0363-8111(85)80028-x.

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Cottone, Laura, D. G. Wakefield, R. Rocco Cottone, and Willard North. "Public relations roles and functions by organization." Public Relations Review 11, no. 4 (December 1985): 29–37. http://dx.doi.org/10.1016/s0363-8111(85)80029-1.

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Toth, Elizabeth L., Shirley A. Serini, Donald K. Wright, and Arthur G. Emig. "Trends in public relations roles: 1990–1995." Public Relations Review 24, no. 2 (June 1998): 145–63. http://dx.doi.org/10.1016/s0363-8111(99)80048-4.

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Norton, M. Scott. "School Public Relations: Personnel Roles and Responsibilities." Journal of School Public Relations 29, no. 3 (July 1, 2008): 345–59. http://dx.doi.org/10.3138/jspr.29.3.345.

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Lauzen, Martha M. "Public Relations Roles, Intraorganizational Power, and Encroachment." Journal of Public Relations Research 4, no. 2 (April 1992): 61–80. http://dx.doi.org/10.1207/s1532754xjprr0402_01.

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Guth, David W. "Organizational crisis experience and public relations roles." Public Relations Review 21, no. 2 (June 1995): 123–36. http://dx.doi.org/10.1016/0363-8111(95)90003-9.

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Creedon, Pamela J. "Public Relations and "Women's Work": Toward a Feminist Analysis of Public Relations Roles." Public Relations Research Annual 3, no. 1-4 (January 1991): 67–84. http://dx.doi.org/10.1207/s1532754xjprr0301-4_3.

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Dissertations / Theses on the topic "Public relations roles"

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Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.

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Brønn, Peggy Simcic. "Mapping the strategic orientation of public relations managers." Thesis, Henley Business School, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340730.

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Neill, Marlene S. "The role of public relations education in preparing students for managerial roles." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4916.

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Thesis (M.A.)--University of Missouri-Columbia, 2007.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on April 2, 2008) Includes bibliographical references.
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Hall, Keeyana M. "The roles of African American female professors in public relations." CardinalScholar 1.0, 2009. http://liblink.bsu.edu/uhtbin/catkey/1538083.

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This study has presented an overview of the roles that African American female professors take on while a part of the public relations academy. The evidence suggests that African American female professors take on a dual role as professors and professionals while they are teaching at their respected colleges and universities. The professors perceived that they added value to their public relations departments and also that they played a significant in the development of future public relations professionals.
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Nabukeera, Yudaya. "An analysis of the roles of public relations practitioners in Kampala, Uganda." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/838.

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There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role.
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Epega, Titilola O. "Factors influencing the perceived credibility of public relations message sources." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002449.

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Davis, Moira K. "Educational Choices of Undergraduate Women in Public Relations: A Quantitative Study." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000322.

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Dayrit-Sison, Marianne, and not supplied. "Exploring the roles of Australian communication practitioners in organizational value setting : agents of conscience, control, and/or compliance?" RMIT University. Applied Communication, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080208.143226.

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This study examined whether Australian public relations and communication practitioners enact an organizational conscience role through their involvement in the organizational value-setting process. Thirty communication practitioners from 26 large organizations in Melbourne and Sydney were interviewed between May 2004 and May 2005 to ascertain and discuss their involvement in organizational value setting. Using semi-structured in-depth interviews to gather data and then applying a multiple perspective approach in its thematic data analysis, the research found that most respondents were involved in organizational value setting albeit at different stages of the process. In analysing the nature of the respondent's involvement in the process along with individual and organizational factors, three roles emerged namely, the agent of critical conscience, the agent of concertive control, and the agent of corporate compliance. However the results suggest that most respond ents enacted primarily the concertive control and corporate compliance agency roles. The study also found that the predominant managerial/functionalist perspective constrains practitioners from enacting the conscience leadership role. In exploring the practitioners' ability to influence organizational members, findings support recent studies that membership in the dominant coalition does not necessarily give public relations/communication practitioners power and influence. Rather, direct access to the CEO, expertise, performance and personality were found to be the key ingredients to the individual communication practitioners' organizational influence. Findings also reveal that public relations/communication practitioners preferred to participate but not drive the organizational value-setting process. In using a multiple perspective approach to study public relations roles, this study provides empirical basis for identifying potential leadership roles for public relations/communication practitioners and for suggesting an extension of the manager-technician role typology. The study calls for public relations/communication practitioners to enact a critical conscience agent role as part of finding a meaningful, ethical and socially responsible practice. This study proposes that critical thought and dialectical inquiry be embedded within the public relations/communication practitioner's role and public relations education.
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Stokes, Allison. "A study in the relationships between organizational structures and public relations practitioner roles." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001364.

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Morehead, Amie M. "An examination of the status and roles of black women in public relations." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1365519.

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This research utilized a 1994 study administered by Marilyn Kern-Foxworth, et al. that examined the roles and status of black women in public relations, using individual and organizational discriminates.A survey of 46 questions was administered to 58 women over a seven-week period. The results offered the current profile of a black female practitioner, and suggested that both her role and status are closer to that of communication technician (low-level management) than to expert prescriber (high-level management).The study offered data not included in the original research, such as practitioner salary, region of practice, and professional affiliation.
Department of Journalism
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Books on the topic "Public relations roles"

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United States. Congress. House. Committee on Government Operations. Federal and state roles in economic stabilization: Twenty-sixth report. Washington: U.S. G.P.O., 1986.

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United States. Congress. House. Committee on Government Operations. Federal and state roles in economic stabilization: Twenty-sixth report. Washington: U.S. G.P.O., 1986.

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United States. Congress. House. Committee on Government Operations. Federal and state roles in economic stabilization: Twenty-sixth report. Washington: U.S. G.P.O., 1986.

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Edström, Bert. Japan's quest for a role in the world: Roles ascribed to Japan nationally and internationally, 1969-1982. Stockholm, Sweden: University of Stockholm, 1988.

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Muia, Daniel M. An assessment of roles and responsibilities of central and local governments in the management of public finances in Kenya. Nairobi: Institute of Policy Analysis and Research, 2008.

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An assessment of roles and responsibilities of central and local governments in the management of public finances in Kenya. Nairobi: Institute of Policy Analysis and Research, 2008.

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Muia, Daniel M. An assessment of roles and responsibilities of central and local governments in the management of public finances in Kenya. Nairobi: Institute of Policy Analysis and Research, 2008.

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Bow, Brian J. Identifying roles and setting priorities for Canada within the emerging Asia Pacific regional order: A "bottom-up" approach to policy design and evaluation. [Ottawa]: Canadian Centre for Foreign Policy Development, 1997.

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United States. Congress. House. Committee on Government Operations. Intergovernmental Relations and Human Resources Subcommittee. Federal and state roles in economic development: Hearings before a subcommittee of the Committee on Government Operations, House of Representatives, Ninety-ninth Congress, first session, December 2, 4, and 5, 1985. Washington: U.S. G.P.O., 1986.

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United States. Congress. House. Committee on Government Operations. Intergovernmental Relations and Human Resources Subcommittee. Federal and state roles in economic development.: Hearings before a subcommittee of the Committee on Government Operations, House of Representatives, Ninety-ninth Congress, first session, December 2, 4, and 5, 1985. Washington: U.S. G.P.O., 1986.

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Book chapters on the topic "Public relations roles"

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Bach, Stephen, and Ian Kessler. "Work relations: professions, roles and ways of working." In The Modernisation of the Public Services and Employee Relations, 100–127. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35691-7_5.

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Steinmann, Horst, Ansgar Zerfaβ, and Rupert Ahrens. "Consultants’ Roles and Responsibilities: Lessons From Public Relations in Germany." In Ethics and Consultancy: European Perspectives, 163–77. Dordrecht: Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-011-0251-3_14.

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Gaist, Paul, and Victoria Chau. "The roles of the citizen sector in health and public health 1." In Routledge Handbook of NGOs and International Relations, 297–314. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781315268927-22.

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Smith, Brian G. "Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media." In Social Media and Strategie Communications, 101–18. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137287052_6.

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Vasas, Lívia, and Imola Jehoda. "Public Relation Management in Medical Libraries in Hungary." In Libraries without Limits: Changing Needs — Changing Roles, 282–85. Dordrecht: Springer Netherlands, 1999. http://dx.doi.org/10.1007/978-94-011-4621-0_77.

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Antonicelli, P., and N. Blouin. "Role of Women in PR." In A Geography of Public Relations Trends, 407–13. Dordrecht: Springer Netherlands, 1985. http://dx.doi.org/10.1007/978-94-017-0575-2_42.

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Stenning, Philip, and Julia Jansson. "Framing Prosecutor–Police Relations in Europe – A Concept Paper." In The Evolving Role of the Public Prosecutor, 92–104. New York, NY: Routledge, 2019. | Series: Directions and developments in criminal justice and law; 3: Routledge, 2018. http://dx.doi.org/10.4324/9780429467547-7.

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Zoffoli, Enrico. "The role of public reason’s principle of sincerity." In Sincerity in Politics and International Relations, 32–45. Abingdon, Oxon; New York, NY: Routledge is an imprint of the Taylor & Francis Group, an Informa Business, [2017] | Series: Routledge advances in international relations and global politics: Routledge, 2017. http://dx.doi.org/10.4324/9780203762257-3.

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Morley, Michael. "The role of public relations in brand building." In The Global Corporate Brand Book, 201–10. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230239456_18.

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Nessmann, Karl. "Personal Branding and the Role of Public Relations." In Advances in Advertising Research (Vol. 1), 377–95. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_25.

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Conference papers on the topic "Public relations roles"

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Anuar, Aida Zuliyana Ahmad. "The Roles Of Public Relations (Pr) Practices As Professional Profession In Malaysia." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.17.

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Oktavianti, Roswita, and Lusia Utami. "Multinational Company CEO Roles as Public Relations in Host Country (Case Study PT Samsung Electronics Indonesia)." In Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.16-10-2019.2304329.

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Dini Wahyu Puspita Sari, Madgdalena. "Public Relations Roles in the Implementation of Corporate Social Responsibility Programs: Case Study in Terminal Teluk Lamong." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325201050111.

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Hannink, Ryan, Reiner Kuhr, and Tony Morris. "Public Acceptance of HTGR Technology." In Fourth International Topical Meeting on High Temperature Reactor Technology. ASMEDC, 2008. http://dx.doi.org/10.1115/htr2008-58218.

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Nuclear energy projects continue to evoke strong emotional responses from the general public throughout the world. High Temperature Gas-Cooled Reactor (HTGR) technology offers improved safety and performance characteristics that should enhance public acceptance but is burdened with demonstrating a different set of safety principles. This paper summarizes key issues impacting public acceptance and discusses the importance of openly engaging the public in the early stages of new HTGR projects. The public gets information about new technologies through schools and universities, news and entertainment media, the internet, and other forms of information exchange. Development of open public forums, access to information in understandable formats, participation of universities in preparing and distributing educational materials, and other measures will be needed to support widespread public confidence in the improved safety and performance characteristics of HTGR technology. This confidence will become more important as real projects evolve and participants from outside the nuclear industry begin to evaluate the real and perceived risks, including potential impacts on public relations, branding, and shareholder value when projects are announced. Public acceptance and support will rely on an informed understanding of the issues and benefits associated with HTGR technology. Major issues of public concern include nuclear safety, avoidance of greenhouse gas emissions, depletion of natural gas resources, energy security, nuclear waste management, local employment and economic development, energy prices, and nuclear proliferation. Universities, the media, private industry, government entities, and other organizations will all have roles that impact public acceptance, which will likely play a critical role in the future markets, siting, and permitting of HTGR projects.
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Pribadi, R. Dicky Johar, and Annisa Pratamasari. "Iran Nuclear Deal: The Role of Iranian Media and Public Opinion." In Airlangga Conference on International Relations. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010280205550561.

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Yoedtadi, Moehammad Gafar, and Amrita Adina. "Role of Public Relations to Prevent Hoaxes." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.107.

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Puspitosari, Rahajeng. "Transformation the Role of Public Relations in 4.0 Era." In International Conference on IT, Communication and Technology for Better Life. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0008929300570060.

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Utami, Nadia Wasta, and Rifka Alifiana. "The Role of Hospital Public Relations in 4.0 Era." In 2nd Jogjakarta Communication Conference (JCC 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200818.054.

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Guerrero Balarezo, Maria Laura, and Kayvan Karimi. "Urban Art and place. Spatial patterns of urban art and their contribution to urban regeneration." In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.6069.

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Cities face several challenges regarding public space and urban regeneration. Some of them are the depersonalization and lack of interest of citizens in their own city, privatization, gentrification, technologization and gender-insecurity. Public spaces lose their character as articulator and generator of human relations, while neighborhoods lose their role as the basic unity of community and urban identity. Nowadays, many bottom-up strategies have arisen as expressions of neighborhood’s inhabitant’s will, producing cultural diversity and civic engagement, with a placemaking effect. Urban art is one of them. Social and economic products of urban art have been studied, but the spatial manifestation and impact have been largely absent from the discourse of urban morphology. Spatial conditions are representational of social practices like art, by structuring patterns of movement, encounter and separation in the city (Cartiere & Zebracki, 2016). This study aims to discover the spatial relation between urban art displays and the network of public spaces, and whether this pattern has a role in neighborhood regeneration. To identify these relations in Shoreditch, London, Space Syntax analysis and spatial clustering were used, combined with a survey of geographically located public urban art (extracted from social networks data). Also, the spatial patterns of land prices and land uses from 1995 to 2016 were examined. Research showed that various types of artwork have a strong relation with certain spatial network characteristics and visibility of locations from each other. Economic and use outcomes were also related to the development of the art pattern through the years.
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Vladova-Ivanova, Violeta. "ABOUT SOME QUESTIONS FOR MEDIATION IN COMMERCIAL RELATIONS." In THE MEDIATION IN THE DIFFERENT PUBLIC SPHERES 2021. University publishing house "Science and Economics", University of Economics - Varna, 2021. http://dx.doi.org/10.36997/mdps2021.10.

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The report examines some aspects of commercial mediation in the context of the more and more often used mediation clauses in the commercial contracts. The advantages of mediation in resolving commercial disputes are analyzed, the role of mediation clause in the commercial contracts is specified and its content is considered, as well as some peculiarities in connection with its application. On this basis, specific conclusions and a proposal for improving the legislation are made.
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Reports on the topic "Public relations roles"

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Lozano, Alejandra, Sarah Jameson, Sylvain Aubry, and Magdalena Sepúlveda. ESC rights: PUSHING THE FRONTIERS #1 | Women and public services#1 | Women and public services. The Global initiative for Economic, Social and Cultural Rights, March 2021. http://dx.doi.org/10.53110/xgvo5950.

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This briefing paper aims to explore the role of public services in the transformation of asymmetrical power relations between women and men. Released on International Women’s Day, the brief argues that public services can play a decisive role in this transformation, by fostering a critical examination of gender roles, redistributing resources and opportunities and strengthening positive social practices that enhance gender equality. It puts forward five key elements for a gender-transformative approach to the management, delivery, funding and ownership of public services
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Loureiro, Miguel, Maheen Pracha, Affaf Ahmed, Danyal Khan, and Mudabbir Ali. Accountability Bargains in Pakistan. Institute of Development Studies (IDS), May 2021. http://dx.doi.org/10.19088/ids.2021.046.

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Poor and marginalised citizens rarely engage directly with the state to solve their governance issues in fragile, conflict and violence-affected settings, as these settings are characterised by the confrontational nature of state–citizen relations. Instead, citizens engage with, and make claims to, intermediaries some of them public authorities in their own right. What are these intermediaries’ roles, and which strategies and practices do they use to broker state–citizen engagement? We argue that in Pakistan intermediaries make themselves essential by: (1) being able to speak the language of public authorities; (2) constantly creating and sustaining networks outside their communities; and (3) building collectivising power by maintaining reciprocity relations with their communities. In doing so, households and intermediaries engage in what we are calling ‘accountability bargains’: strategies and practices intermediaries and poor and marginalised households employ in order to gain a greater degree of security and autonomy within the bounds of class, religious, and ethnic oppression.
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Nociolini Rebechi, Claudia. O papel do IDORT na legitimação das relações públicas no Brasil / The role of IDORT in the legitimacy of public relations in Brazil. Revista Internacional de Relaciones Públicas, December 2015. http://dx.doi.org/10.5783/rirp-10-2015-05-67-84.

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Eugênia Porém, Maria, and Tamara de Souza Brandão Guaraldo. O papel do relações-públicas no planejamento estratégico sob a ótica das teorias consequencialistas / A public relations’ role in strategic planning under consequentialist theories and perspectives. Revista Internacional de Relaciones Públicas, December 2015. http://dx.doi.org/10.5783/rirp-10-2015-11-189-212.

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Damásio, Manuel José, and Patricia Dias. The PR Pyramid: Social media and the new role of Public Relations in organizations. A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações. Revista Internacional de Relaciones Públicas, December 2010. http://dx.doi.org/10.5783/rirp-4-201201-11-30.

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Oltarzhevskyi, Dmytro. HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11067.

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The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.
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London, Jonathan. Outlier Vietnam and the Problem of Embeddedness: Contributions to the Political Economy of Learning. Research on Improving Systems of Education (RISE), February 2021. http://dx.doi.org/10.35489/bsg-rise-wp_2021/062.

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Recent literature on the political economy of education highlights the role of political settlements, political commitments, and features of public governance in shaping education systems’ development and performance around learning. Vietnam’s experiences provide fertile ground for the critique and further development of this literature including, especially, its efforts to understand how features of accountability relations shape education systems’ performance across time and place. Globally, Vietnam is a contemporary outlier in education, having achieved rapid gains in enrolment and strong learning outcomes at relatively low levels of income. This paper proposes that beyond such felicitous conditions as economic growth and social historical and cultural elements that valorize education, Vietnam’s distinctive combination of Leninist political commitments to education and high levels of societal engagement in the education system often works to enhance accountability within the system in ways that contribute to the system’s coherence around learning; reflecting the sense and reality that Vietnam is a country in which education is a first national priority. Importantly, these alleged elements exist alongside other features that significantly undermine the system’s coherence and performance around learning. These include, among others, the system’s incoherent patterns of decentralization, the commercialization and commodification of schooling and learning, and corresponding patterns of systemic inequality. Taken together, these features of education in Vietnam underscore how the coherence of accountability relations that shape learning outcomes are contingent on the manner in which national and local systems are embedded within their broader social environments while also raising intriguing ideas for efforts to understand the conditions under which education systems’ performance with respect to learning can be promoted, supported, and sustained.
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Nociolini Rebechi, Claudia. O papel de entidades promotoras da racionalização do trabalho na consolidação das relações públicas no Brasil e na França (anos 1950-1960) / The role of the promoters of the rationalization of work in consolidating of public relations in Brazil and in France (years 1950-1960). Revista Internacional de Relaciones Públicas, October 2014. http://dx.doi.org/10.5783/rirp-8-2014-10-181-200.

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