Relevant bibliographies by topics / Public relations Propaganda

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Public relations Propaganda'

Author: Grafiati
Published: 11 December 2022
Last updated: 24 January 2023

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Journal articles on the topic "Public relations Propaganda"

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Westerbarkey, Joachim. "Propaganda - Public Relations - Reklame." Communicatio Socialis 34, no. 4 (2001): 438–47. http://dx.doi.org/10.5771/0010-3497-2001-4-438.

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Senne, Linda, and Simon Moore. "Bismarck, propaganda and public relations." Public Relations Review 41, no. 3 (September 2015): 326–34. http://dx.doi.org/10.1016/j.pubrev.2015.04.001.

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Vakhabov, Mansur Tuychiyevich. "Propaganda And Agitation In The Context Of “Public Relations” Technology." American Journal of Social Science and Education Innovations 03, no. 03 (March 31, 2021): 418–27. http://dx.doi.org/10.37547/tajssei/volume03issue03-64.

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One of the most important issues in the study of the phenomenon of propaganda and agitation in social philosophy, the laws and principles of their application in the spiritual sphere is the issue of propaganda and agitation in the process of communication with the people. This issue has gained new life in our country through the announcement of 2017 by President Shavkat Mirziyoyev as the Year of Dialogue with the People and Human Interests. This article discusses modern technologies of public relations.
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Hiebert, Ray E. "Public relations and propaganda: a video review." Public Relations Review 29, no. 2 (June 2003): 223–25. http://dx.doi.org/10.1016/s0363-8111(03)00025-0.

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Hoványi, Gábor. "Rethinking Public Relations: PR Propaganda and Democracy20091Kevin Moloney. Rethinking Public Relations: PR Propaganda and Democracy. London: Routledge 2006. 2nd ed. Paperback." European Journal of Marketing 43, no. 1/2 (February 13, 2009): 296–98. http://dx.doi.org/10.1108/03090560910923337.

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ÜNLÜ KURT, Simge. "Public Relations as a Defense Mechanism Against Discriminatory Propaganda." Ege Akademik Bakis (Ege Academic Review) 19, no. 2 (April 30, 2019): 237–44. http://dx.doi.org/10.21121/eab.451066.

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Nakajima, Nina. "Green Advertising and Green Public Relations as Integration Propaganda." Bulletin of Science, Technology & Society 21, no. 5 (October 2001): 334–48. http://dx.doi.org/10.1177/027046760102100502.

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Lock, Irina, and Ramona Ludolph. "Organizational propaganda on the Internet: A systematic review." Public Relations Inquiry 9, no. 1 (September 6, 2019): 103–27. http://dx.doi.org/10.1177/2046147x19870844.

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The digital environment alters the way organizations use propaganda and facilitates its spread. This development calls for an outline of the features of propaganda by organizations on the Internet and to reconsider where public relations (PR) stops and propaganda begins. By means of a systematic review of primary research on organizational propaganda online, we propose a definition and describe the ‘five Ws’ of digital organizational propaganda: who employs propaganda, to whom, on which channels, which media are used (where), the objectives of the propaganda strategy (why), and in which contexts it occurs (when). Contrary to the offline setting, organizations engaging in propaganda online do not hide their identity and primarily address (potential) followers with the goal to change attitudes. Based on our findings, we propose a classification of digital organizational propaganda along three dimensions: ethical versus unethical, mutual understanding versus persuasion, and direct versus indirect communication. Digital organizational propaganda is defined as the direct persuasive communicative acts by organizations with an unethical (i.e. untruthful, inauthentic, disrespectful, or unequal) intent through digital channels. Thus, this study addresses the imbalance between the growing primary research on digital propaganda, the missing definition, and the lacking systematic empirical overview of propaganda’s digital characteristics.
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Gelders, Dave, and Øyvind Ihlen. "Government communication about potential policies: Public relations, propaganda or both?" Public Relations Review 36, no. 1 (March 2010): 59–62. http://dx.doi.org/10.1016/j.pubrev.2009.08.012.

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Селезнева and Larisa Selezneva. "Public Relations in the Information-Communication Area." Modern Communication Studies 3, no. 2 (April 10, 2014): 24–29. http://dx.doi.org/10.12737/3447.

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The article deals public relations in the information-communication area. The author analyzes the PR-discourse as a type of institutional discourse, shows its backbone features: purpose, the recipient, the sender, the functions. The author pays special attention to the subject-object space PRdiscourse, gives a classification of the subject space, shows the different types of the destination. To determine the boundaries of public relations the author analyses different points of view on the ratio of public relations, advertising and propaganda. The author shows four models of PR and their priorities and goals.
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Dissertations / Theses on the topic "Public relations Propaganda"

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Marková, Jindřiška. "Propaganda a public relations v mezinárodní politice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10555.

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The target of this thesis is to formulate and defend the statement that there is no clear distinction between the propaganda and public relations methods in the field of international politics. The fundamentals of this thesis represent empirical observations and their subsequent analysis in various case studies. Many of these case studies date back to early history, that's why the corresponding literature was used as source of information. In addition, the nature of propaganda is often connected with miscellaneous affairs of international extent. Its true impact is revealed eventually. To confirm the preliminary thesis there are partial targets and steps stated in the introduction. The first step was to determine own area of definitions, in compliance with the generally accepted standpoints, to which I also often refer. To support my thesis I decided to apply some mathematical processes, and so I imagined the notions as sets according to certain criterion. This way of thinking allowed me to view the notions as non-empty set, equal to the intersection of international politics, propaganda and public relations. An important part of this thesis is the chapter dealing with contemporary literature regarding the issues of propaganda and PR. Various interesting not necessarily historically important case studies of propaganda campaigns represent another partial step confirming the thesis that propaganda and public relations in international relations are not importantly different.
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Thomas, C. "Colonial government propaganda and public relations and the administration in Nigeria, 1939-51." Thesis, University of Cambridge, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.377259.

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Hosterman, Alec Ry'n. "Toward a more unified conceptualization of propaganda." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1061886.

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The word "propaganda" was coined by the Roman Catholic Church in 1622 when it established the "Sacra Congregatio de Propaganda Fide" in an effort to promote Christianity. In that era, propaganda was viewed simply as a means of spreading the Christian faith. However, 20th century conceptualizations of propaganda depict propaganda in various fashions. For example, some scholars view propaganda as a manipulative and deceptive campaign, as a means to achieve social control, and simply as a tool used to disseminate information.This study provides a foundation for creating a more unified conceptualization of propaganda. This appears particularly important given the resurgence of interest in propaganda research and recent technological innovations that provide for more widespread dissemination of propaganda. This study analyzes 20th century definitions of propaganda via the use of the constant comparative method of analysis. Through this method, key characteristics of these definitions are discerned, thereby providing scholars with a better understanding of the nature of propaganda and enhancing future propaganda research and theory construction.
Department of Speech Communication
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St, John Burton III. "The trail of tension between public relations and journalism the unfinished business about using propaganda to move crowds /." online access from Digital Dissertation Consortium, 2005. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3185104.

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Benson, Krystina Lee. "The committee on public information : a transmedia war propaganda campaign." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/53820/1/Krystina_Benson_Thesis.pdf.

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This thesis develops an understanding of how propaganda entered the realm of journalism and popular culture in the United States during World War I through an examination of materials created by the Committee on Public Information (CPI). The CPI was a US governmental propaganda organisation created during World War I to persuade the nation to mobilise for war. Three of its divisions were chosen for this study: the Division of News (DoN), the Division of Four Minute Men (FMM) and the Division of Pictorial Publicity (DPP). Chapter 1 provides a general context for the thesis, outlines the research questions and details previous research on the CPI. Chapter 2 outlines the methods of analysis for interpreting the case study chapters and provides contextual information. The case studies are presented in Chapters 3, 4 and 5. These chapters are structured in the order of context, medium and content, and contain historical contextual information about each particular division, medialogical aspects of its propagated form and thematic groupings created from close reading of CPI materials. A semiotic analysis in the Peircian tradition is also performed on visual forms of propaganda in Chapter 5. Chapter 6 discusses how the expectations of persuasion, truth and amusement relate to each other when mediated in culture, using Lotman’s concept of the semiosphere. This further develops an understanding of propaganda as a cultural system in relation to other cultural systems – in this case, journalism and popular culture. Chapter 7 provides conclusions about the study, outlines relative strengths and weaknesses regarding the selection and deployment of methods, makes recommendations for future research, and summarises the key contributions of the thesis.
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L'Etang, Jacqueline Yvonne. "The professionalisation of British public relations in the twentieth century : a history." Thesis, University of Stirling, 2001. http://hdl.handle.net/1893/2403.

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The thesis presents a first account of the development of British public relations in the twentieth century. The focus is on the whether British public relations has managed to 'professionalise'. To a large degree, the story is one of failure, despite the exponential growth of the field. The history of this puzzling contradiction is explored in detail, drawing on previously untapped archives and extensive oral history interviews. The thesis argues that this apparent paradox is explained by the inability of the would-be professional body to establish control over public relations practice. Thus, one of the key features of the thesis is its presentation of a counter-history of the Institute of Public Relations to that body's own selfunderstanding. Turning to the overall development and growth of the occupation, the thesis argues that one of the most significant features of British developments, especially in the first half of the twentieth century, was the large role played by local and central governments and the relatively small contribution of the private sector. Key aspects of British government propaganda in both wartime and peacetime are highlighted and also include activities focused on policies of de-colonisation and economic intervention. The contribution of the British Film Documentary Movement and the collaboration between its leader, John Grierson, and the Secretary of the Empire Marketing Board (EMB), Sir Stephen Tallents, is presented as being of considerable significance, particularly in terms of the development of public relations ideology. The discourse and actions of key figures within the public relations industry are also foregrounded in the overall analysis. Themes include relationships between the public relations industry, the media and politics, ethics, and the ultimately vain attempts of the industry to establish the widespread legitimacy necessary for professional status.
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Walters, Claire M. "Spinning a War." Thesis, Boston College, 2004. http://hdl.handle.net/2345/487.

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Thesis advisor: John J. Michalczyk
This thesis explores public relations tactics employed by the United States government during the second Iraq war. It discusses the similarity between public relations and propaganda, giving an in-depth exploration of the strategies used by the government before, during, and after the war to garner support for the effort
Thesis (BA) — Boston College, 2004
Submitted to: Boston College. College of Arts and Sciences
Discipline: Fine Arts
Discipline: College Honors Program
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Samadov, Maksym. "The 2008 South Ossetia War a content analysis of image restoration strategies used by the Russian government /." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/468.

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Sparkes-Vian, Cassian. "The evolution of propaganda : investigating online electioneering in the UK General Election of 2010." Thesis, De Montfort University, 2014. http://hdl.handle.net/2086/10752.

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This research project is an analysis of the use of digital propaganda by the three major parties in the UK 2010 General Election. In addition to this empirical aim, the study also employs the discipline of memetics to generate a theoretical and methodological approach with which to study digital propaganda. Memetics is an evolutionary theory of culture based around the concept of the ‘meme’ or cultural replicator. This study contends that propaganda can be understood as an evolutionary phenomenon, with the ethical implications of its use specifically addressed in each instance, rather than assumed as part of its definition. The memetic ‘methodological toolkit’ which is used to analyse the data on the 2010 election is a means by which key concepts from within the literature on memetics can be practically deployed. As part of the study this ‘toolkit’ is presented and the testing of it is continually evaluated in order to improve upon the initial design, something which also has implications for the use of memetic concepts within thematic textual analysis. The election itself was not an ‘Internet election’ in the way that the 2008 Presidential Election in the USA might be characterised. Such an election can be identified by a convergence of factors from within the party campaign structures and the wider political environment on a specific subject or individual – commonly a candidate for office – resulting in a high degree of spontaneous online participation and organisation amongst citizen supporters. This study argues that the UK 2010 election did not produce such a convergence due to low levels of voter enthusiasm, uneven social and financial resources and an inability by the major parties to capitalise on the potential opportunities for digital campaigning which arose.
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SALGADO, Ivanei. "O ethos discursivo do governo Antonio Anastasia na interlocução com a sociedade: um estudo da propaganda institucional governamental." Universidade Federal de Alfenas, 2015. https://bdtd.unifal-mg.edu.br:8443/handle/tede/762.

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A propaganda institucional é utilizada pelos governos para estabelecer uma interlocução com a Sociedade. Essa modalidade de comunicação governamental é amparada pela Constituição Federal e utilizada pela presidência da República, governos estaduais e prefeituras municipais. Porém, diferentemente das empresas que anunciam seus produtos visando mercados consumidores, dos candidatos a cargos eletivos que visam serem eleitos e das campanhas de orientação para mudanças de comportamento, a propaganda institucional atua como forma de dar publicidade às ações governamentais. Por essa forma de comunicação, o Poder Executivo procura apresentar suas ações de governo utilizando estratégias de convencimento visando reforçar sua imagem institucional para o cidadão. Nessa interlocução com a Sociedade, os governos constroem e projetam imagens de si ao se apresentar ao interlocutor com intuito de obter sua conivência em relação ao comunicado. Essa auto-representação construída, chamada de ethos, é utilizada para imbuir credibilidade e identificação à gestão governamental. Esta pesquisa procura identificar o ethos construído e projetado pela gestão do governador Antonio Anastasia, do Partido da Social Democracia Brasileira (PSDB), frente ao estado de Minas Gerais. O arcabouço teórico da pesquisa foi construído com base na Teoria Semiolinguística de Análise do Discurso, proposta por Patrick Charaudeau. O corpus de análise é composto por quatro propagandas institucionais televisivas, de campanhas publicitárias diferentes, veiculadas nos anos de 2012 e 2013, focadas aos campos da Saúde, Educação, Segurança Pública e Desenvolvimento Econômico. Para atingir o objetivo de identificação do ethos discursivo por essa modalidade de comunicação governamental, analisamos as condições situacionais de identificação, finalidade, domínio do saber e dispositivo constituído e as condições discursivas de legitimidade, credibilidade e captação do contrato de comunicação estabelecido tacitamente entre o governo e a Sociedade. Os resultados identificaram que o governo do PSDB em Minas Gerais utiliza a propaganda institucional para se mostrar, principalmente, como gestão competente à sociedade.
The public relations advertising is used by the governments to establish a dialogue with the society. This type of government communication is supported by the Brazilian Federal Constitution and is used by the Presidency of the Republic, state and municipal governments. But unlike the companies that advertise their products aimed at consumer markets, candidates for elected office, which aim to be elected, and guidance campaigns for behavioral changes, the public relations advertising acts only as a way of publicizing the government actions. For this form of communication, the Executive Branch seeks to present its government actions using persuasion strategies to strengthen its institutional image to the citizen. In this dialogue with the society, the governments build and project images of themselves presenting themselves to the caller with the purpose of getting their connivance in relation to the statement. This built self-representation, called ethos, is used to infuse credibility and identification to the government management. This research seeks to identify the ethos which has been built and designed for the management of Governor Antonio Anastasia, of the Brazilian Social Democratic Party (PSDB), in the state of Minas Gerais. The theoretical research framework was built on Semiolinguistics Theory of Discourse Analysis proposed by Patrick Charaudeau. The analysis corpus consists of four television public relations advertising from different campaigns aired in the years 2012 and 2013, focused on the public services of Health, Education, Public Safety and Economic Development. To achieve the goal of identifying the discursive ethos by this type of government communication, we have analyzed situational conditions of identification, purpose, knowledge domain and constituent device and the discursive conditions of legitimacy, credibility and capture of the communication agreement established between the government and the society. The results showed that the government of PSDB in Minas Gerais uses the public relations advertising to show mainly as a competent management to society.
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Books on the topic "Public relations Propaganda"

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Rethinking public relations: PR propaganda and democracy. 2nd ed. New York: Routledge, 2006.

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Kunczik, Michael. Images of nations and international public relations. Mahwah, N.J: Erlbaum, 1997.

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Images of nations and international public relations. Mahwah, N.J: Lawrence Erlbaum Associates, 1997.

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United States Advisory Commission on Public Diplomacy. Public diplomacy in a new Europe: A report of the Advisory Commission on Public Diplomacy. Washington, D.C: The Commission, 1990.

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United States Advisory Commission on Public Diplomacy. Public diplomacy in the Pacific century. Washington, D.C: U.S. Advisory Commission on Public Diplomacy, 1993.

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1947-, McKie David, ed. Public relations and nation building: Influencing Israel. London: Routledge, 2013.

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The Soviet propaganda machine. New York: McGraw-Hill, 1987.

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Larsson, Larsåke. Upplysning och propaganda: Utvecklingen av svensk PR och information. Lund: Studentlitteratur, 2005.

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United States Advisory Commission on Public Diplomacy. Public diplomacy in a changed world. Washington, D.C: U.S. Advisory Commission on Public Diplomacy, 1993.

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A história da propaganda em Goiás. Goiânia: Contato Comunicação, 2006.

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Book chapters on the topic "Public relations Propaganda"

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Myers, Cayce. "Propaganda, Public Relations, and Public Opinion." In Public Relations History, 48–61. New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9781351033015-4.

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Jackall, Robert. "The Magic Lantern: The World of Public Relations." In Propaganda, 351–99. London: Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-23769-2_17.

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Chun-Ju Flora, Hung-Baesecke, and Xu Minghua. "From propaganda to public diplomacy." In Experiencing Public Relations, 137–51. Abingdon, Oxon; New York, NY: Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315208251-11.

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Myers, Cayce. "Public Relations, Propaganda, and Conflict." In Public Relations History, 62–75. New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9781351033015-5.

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Hejlová, Denisa, and David Klimeš. "Propaganda in Czechoslovakia in the 1980s." In International Public Relations, 173–97. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Series: Routledge new directions in public relations and communication research: Routledge, 2016. http://dx.doi.org/10.4324/9781315716749-10.

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Avenarius, Horst, and Günter Bentele. "Propaganda ohne Macht und Schrecken." In Nachdenken über Public Relations, 207–9. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-23613-7_25.

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Xifra, Jordi. "Public Relations and Corporate Propaganda." In The SAGE Handbook of Propaganda, 137–51. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications Ltd, 2020. http://dx.doi.org/10.4135/9781526477170.n10.

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L’Etang, Jacquie. "Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique." In Public Relations Research, 251–69. Wiesbaden: VS Verlag für Sozialwissenschaften, 2008. http://dx.doi.org/10.1007/978-3-531-90918-9_16.

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Rubin, Victoria L. "Manipulation in Marketing, Advertising, Propaganda, and Public Relations." In Misinformation and Disinformation, 157–205. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95656-1_6.

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Maartens, Brendan. "‘It’s like a good school, only better’." In Propaganda and Public Relations in Military Recruitment, 117–30. London ; New York, NY : Routledge/Taylor & Francis Group, 2021. | Series: Routledge new directions in PR & communication research: Routledge, 2020. http://dx.doi.org/10.4324/9780429319624-11.

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Conference papers on the topic "Public relations Propaganda"

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Idris, Ika K. "Propaganda in Contemporary Public Relations." In International Conference on Anti-Corruption and Integrity. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009400200820089.

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Cvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.

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Organizations through various forms of marketing communica­tions strive to increase brand awareness and create a brand image in the market. Through these communications, relationships between consumers and companies are developed, to build customer loyalty. Correlation re­lations showed that there is a great dependence between the variables of marketing communication and the variables of brand building and business performance. The regression model found that marketing communications have the greatest impact on brand recognition in the market, highlighting the impact of public relations and direct marketing. It has been confirmed that economic propaganda, sales promotion and internet marketing are the best predictors of market participation as business performance of an organization. The results of the research indicated that the impact of mar­keting communications on brand building is greater if the organization is ready to conduct adequate marketing research and to the greatest extent satisfies the needs and requirements of consumers.
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Larrañaga Méndez, Ana Elena. "Transformación de los espacios públicos de la ciudad patrimonial: el zócalo de la ciudad de Oaxaca." In International Conference Virtual City and Territory. Mexicali: Universidad Autónoma de Baja California, 2010. http://dx.doi.org/10.5821/ctv.7663.

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El Centro Histórico de la Ciudad Patrimonial, nos habla de cómo ha sido la historia del sitio y la de sus habitantes. Es un espacio complejo y heredado, en donde toda la población es dueña de alguna parte o forma del espacio. En el Centro Histórico se realizan actividades y funciones contradictorias, pero en la actualidad los espacios públicos que lo conforman se han transformado de acuerdo a las necesidades de la comunidad, a los planes y manejos de políticas públicas, por mencionar algunos factores. Los espacios públicos de los Centros Históricos se han transformado con el paso del tiempo debido a las necesidades y a la problemática a la que se ha enfrentado. Particularmente los Centros Históricos que son considerados Patrimonio Cultural de la Humanidad desafían a intereses y problemas específicos, ya que la transformación a la que están sujetos está vinculada a la oferta turística y comercial, olvidando la importancia que significa para la ciudad y los habitantes. La denominación de Patrimonio Cultural de la Humanidad a los Centros Históricos, ha generado en los espacios públicos problemas como: la fragmentación espacial, falsificación espacial, nuevas relaciones socio-espaciales, exclusión a ciertos grupos sociales. Este documento expone algunos conceptos, estudios y análisis de diferentes investigaciones realizadas a espacios públicos de Centros Históricos Patrimoniales, teniendo como objetivo reflexionar sobre el tema para sacar conclusiones que pueden generarnos líneas de investigación o de seguimiento. Ejemplificando y aterrizando lo mencionado anteriormente y llevando el tema a un entorno más cercano, se puede mencionar el zócalo del Centro Histórico de la ciudad de Oaxaca. El zócalo del Centro Histórico de la ciudad de Oaxaca, fue parte clave en la concepción de la ciudad y continúa siendo parte de la vida y expresiones oaxaqueñas. Este espació publico en la actualidad sigue siendo un sitio emblemático de la ciudad, su imagen a sido utilizada en propaganda turística, generando un punto atractivo para los visitantes, también continua siendo un espacio de la sociedad. El zócalo ha ido evolucionado con el paso del tiempo y aún así sigue formando parte de la identidad de los habitantes. The Historic Centre of the city talks about how the site's history and its habitants. Is a complex space, where the population in certain way owns some part of space. In the historic center you can find different and contradictories functions, but now the public spaces have been transformed according to the needs of the community, different plans and manage of public policies, just to name a few factors. The public spaces of the Historic Centre have been transformed over time due the needs and problems to which it has faced. Particularly Historical Centre who are considered World Heritage challenge specific interests and problems, most of the times the transformation is linked to the tourism and commerce, forgetting the importance that mean for the city and its habitants. The designation of World Heritage to the Historic Centre has created problems in public spaces such as spatial fragmentation, fake space, new socio-spatial relations and exclusion of certain social groups. This document presents some concepts, studies and analysis of different public spaces in Historic Centre, aiming to reflect on the subject to draw conclusions that can generate topics of research or monitoring. Exemplifying and quoting the public spaces in a Historic Centre to a close environment, this paper mentions the zócalo of the Historic Center of Oaxaca City. This public space has been an important element in the Historic Center of Oaxaca City, it was a key part in the conception of the city and continues to be a part of the residents life and expressions of Oaxaca. Today, this public space is still a feature of the town site, its image has been used in promotion of tourism, generating an attractive location for visitors, also remains an important area of society. The zócalo has evolved over time and still remains part of the identity of the habitants.
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