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Journal articles on the topic 'Public relation campaigns'
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Maar, C. "Increasing Public Acceptance for CRC Screening through Public Relation Campaigns and Networking." Zeitschrift für Gastroenterologie 46, S 1 (April 2008): 35–37. http://dx.doi.org/10.1055/s-2007-963479.
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Lazar, Michelle M. "Performing the ‘lifeworld’ in public education campaigns." Pragmatics and Society 1, no. 2 (November 17, 2010): 284–310. http://dx.doi.org/10.1075/ps.1.2.05laz.
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In Singapore, top down public education campaigns have long been a mode of governance by which the conduct of citizens is constantly regulated. This article examines how in two fairly recent campaigns, a new approach to campaign communication is used that involves media interdiscursivity, viz., the mixing of discourses and genres in which the media constitute a significant element. The present approach involves the appropriation of a popular local television character, ‘Phua Chu Kang’, in order to address the public through educational rap music videos. Media interdiscursivity is based on an attempt to engage the public via a discourse of the ‘lifeworld’. The present article analyzes the ‘lifeworld’ discourse in terms of a combination of two processes, ‘informalization’ (the use of informal and conversational modes of address) and ‘communitization’ (the semiotic construction of a community of people). The dual processes are examined and discussed in relation to the choice of Phua Chu Kang as an ‘ordinary’ and almost ‘real’ person, including his informal register and speech style; his use of Singlish; and his construction of ‘community.’ The presence of Singlish, in particular, is interesting because (despite the official disdain for the language) it is included as part of PCK’s public performance of the lifeworld. The article concludes by considering this form of media interdiscursivity as the government’s shrewd way of achieving its social governance goals.
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Pawlak, Agnieszka. "Whose education is it? Social consequences of commercial advertising campaigns." Problemy Opiekuńczo-Wychowawcze 592, no. 7 (September 1, 2020): 61–69. http://dx.doi.org/10.5604/01.3001.0014.3570.
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The aim of the article is to analyze the potential educational consequences of commercial advertising campaigns. The author creates the hermeneutics of the selected visual element of the ”Join the Procession” campaign of the Converse brand present in public space. This is an analysis of the persuasion strength of this campaign in relation to knowledge of youth psychology and sociology. The author proves that there is a third education space important for shaping the attitudes of young people – beyond home and school control, which has all the means and conditions to deny or eliminate the fi rst two actions. The author postulates the restoration and enhancement of the educational function of the school.
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Crawford, Robert, and Jim Macnamara. "An ‘outside-in’ PR history: Identifying the role of PR in history, culture and sociology." Public Communication Review 2, no. 1 (March 28, 2012): 45. http://dx.doi.org/10.5130/pcr.v2i1.2521.
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Historical, social and cultural understanding of public relations in Australia is limited because most histories of PR examine practices specifically labelled ‘public relations’ and almost all study PR from ‘inside out’ – that is, from the subjective perspective of PR practitioners. This article reports an alternative approach to PR history which applies historical analysis of major events, icons, and institutions in society to identify the methods of their construction politically, culturally and discursively. This article specifically reports historical and critical analysis of the creation and celebration of Australia’s national day, Australia Day from soon after the British flag was hoisted in Sydney on 26 January 1788 to the sophisticated pageantry of the nation’s bicentenary in 1988 and its entry to the new millennium in 2000. This research challenges a ‘blind spot’ in social science and humanities disciplines in relation to public relations by showing that the practices of PR are deeply embedded in the social and cultural construction of societies. This study confirms Taylor and Kent’s claim that “all nation building campaigns include large communication components that are essentially public relations campaigns”.
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Black, Simon. "Community Unionism without the Community? Lessons from Labor-Community Coalitions in the Canadian Child Care Sector." Labor Studies Journal 43, no. 2 (April 5, 2018): 118–40. http://dx.doi.org/10.1177/0160449x18763442.
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The theory and practice of community unionism has been central to discussions of alt-labor, union renewal, and revitalization, particularly in relation to union praxis at the urban or local scale. This comparative case study explores two labor-community campaigns to defend public child care services in the context of neoliberal austerity in urban/suburban space. While labor-community coalitions are a necessary—if not sufficient—condition for success, in urban/suburban contexts in which community allies are weak and municipal administrations hostile, public-sector unions must continue to play a leading role in campaigns despite the risk of being cast as defenders of sectional interests rather than of the public good. In such contexts, union involvement in community organizing is a necessary precursor to successful labor-community campaigns.
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Bauer, Michelle E. E., Mariana Brussoni, Audrey R. Giles, and Pamela Fuselli. "Safe Kids Week: Analysis of gender bias in a national child safety campaign, 1997–2016." Injury Prevention 25, no. 2 (September 29, 2017): 104–9. http://dx.doi.org/10.1136/injuryprev-2017-042442.
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Background and Purpose Child safety campaigns play an important role in disseminating injury prevention information to families. A critical discourse analysis of gender bias in child safety campaign marketing materials can offer important insights into how families are represented and the potential influence that gender bias may have on uptake of injury prevention information.Methods Our approach was informed by poststructural feminist theory, and we used critical discourse analysis to identify discourses within the poster materials. We examined the national Safe Kids Canada Safe Kids Week campaign poster material spanning twenty years (1997-2016). Specifically, we analyzed the posters’ typeface, colour, images, and language to identify gender bias in relation to discourses surrounding parenting, safety, and societal perceptions of gender.Results The findings show that there is gender bias present in the Safe Kids Week poster material. The posters represent gender as binary, mothers as primary caregivers, and showcase stereotypically masculine sporting equipment among boys and stereotypically feminine equipment among girls. Interestingly, we found that the colour and typeface of the text both challenge and perpetuate the feminization of safety.Discussion It is recommended that future child safety campaigns represent changing family dynamics, include representations of children with non-traditionally gendered sporting equipment, and avoid the representation of gender as binary. This analysis contributes to the discussion of the feminization of safety in injury prevention research and challenges the ways in which gender is represented in child safety campaigns.
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Morgen, Sandra, and Jennifer Erickson. "Incipient “commoning” in defense of the public?" Focaal 2017, no. 79 (December 1, 2017): 54–66. http://dx.doi.org/10.3167/fcl.2017.790105.
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This article examines the development of competing forms of fiscal citizenship in Oregon tax-related ballot initiative campaigns between 1970 and 2010. Antitax advocates constructed a “taxpayer identity politics” that positioned a privatized “taxpayer” against representatives of the state, recipients of public services, and public sector unions. In response, a progressive coalition produced an alternative citizen—the “Oregonian,” a socially responsible taxpayer/citizen who supports and defends public services and values a “common good.” “Incipient commoning” emerges as support for “the common good” through discourse about community and belonging that is more and other than, though in relation to, the state. Attention to how “publics” conceive of themselves suggests that concepts like the “the commons” already circulate in the imaginaries and vocabularies of advocates resisting neoliberal policies.
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Valdez Zepeda, Andrés. "Las relaciones públicas en las campañas electorales." Correspondencias & Análisis, no. 9 (April 30, 2019): 51–63. http://dx.doi.org/10.24265/cian.2019.n9.03.
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Busch, Peter. "The “Vietnam Legion”: West German Psychological Warfare against East German Propaganda in the 1960s." Journal of Cold War Studies 16, no. 3 (July 2014): 164–89. http://dx.doi.org/10.1162/jcws_a_00472.
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Studies in the wake of the “cultural turn” in diplomatic history have shown that propaganda and public diplomacy were key aspects of Western Cold War strategy. This article expands recent literature by focusing on propaganda practices at the grassroots level, making use of West and East German archival records to trace information campaigns in relation to the Vietnam War. In addition to explaining the organization of East German propaganda campaigns, the article explores the methods used by the psychological warfare section of West Germany’s Ministry of Defense. This section maintained an unofficial network that helped publish “camouflaged propaganda” at home as well as in France and Great Britain. Germany’s Nazi past was an important aspect of East Germany’s campaign that accused West Germany of having deployed a “Vietnam Legion.” Interestingly, Germany’s Nazi legacy also cast a shadow over the methods West German psychological warfare experts relied on to counter East German accusations.
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Shefer, G., C. Henderson, D. Rose, and S. Evans-Lacko. "FC20-04 -’Who is on my side?’ - qualitative analysis of ethnic minorities experiences of mental health related stigma and discrimination." European Psychiatry 26, S2 (March 2011): 1924. http://dx.doi.org/10.1016/s0924-9338(11)73628-8.
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IntroductionThe Time to Change (TTC) anti-stigma campaign, launched in January 2009 in England, intends to make fundamental improvements across England in: public knowledge, attitudes and discriminatory behaviour in relation to people with mental illness. To be effective and valid the campaign must reach a wide range of diverse audiences. This study explores attitudes of people from ethnic minority communities in relation to mental health.ObjectivesThe study investigates:1)General attitudes and perceptions about mental illness in ethnic minority communities2)How we might increase awareness about mental wellbeing and decrease stigma in ethnic minority communities.MethodsTen focus groups with members of ethnic minority groups were conducted. Five groups consisted of service users and five were composed of non-service users. Two groups comprised participants from an Indian origin, two Somali origin, two Afro-Caribbean origin and the other groups were mixed.ResultsWe will present findings regarding the ways in which traditional perceptions of mental health and personal experiences of ethnic minority service users affect their perceptions of sources of support such as family, friends, medical staff and religion and how this feedback could inform ant-stigma interventions.ConclusionThe study suggests that in order to maximise the impact of anti-stigma campaigns, attention should be given to sources of discrimination and traditional perceptions of mental illness which are emphasised by ethnic minority groups. When planning anti-stigma campaigns it is important to incorporate experiences and perceptions from a wide range of audiences.
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Wueest, Bruno, Simon Clematide, Alexandra Bünzli, Daniel Laupper, and Timotheos Frey. "Electoral Campaigns and Relation Mining: Extracting Semantic Network Data from Newspaper Articles." Journal of Information Technology & Politics 8, no. 4 (October 2011): 444–63. http://dx.doi.org/10.1080/19331681.2011.567387.
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Grow, André, Daniela Perrotta, Emanuele Del Fava, Jorge Cimentada, Francesco Rampazzo, Sofia Gil-Clavel, and Emilio Zagheni. "Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations." Journal of Medical Internet Research 22, no. 12 (December 14, 2020): e20653. http://dx.doi.org/10.2196/20653.
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Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.
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Álvarez, Francisco, Filipe Froes, Amos García Rojas, David Moreno-Perez, and Federico Martinón-Torres. "The challenges of influenza for public health." Future Microbiology 14, no. 16 (November 2019): 1429–36. http://dx.doi.org/10.2217/fmb-2019-0203.
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Influenza, an infectious disease of the respiratory system, represents a major burden for public health. This disease affects all age groups with different prognosis, being life threatening for vulnerable individuals. Despite influenza being a vaccine-preventable disease, the control of the infection needs annual vaccination campaigns and constant improvements. Herein, the main challenges of influenza in relation to the pathogenic agent, the available vaccines and the health impact identified during the Light on Vax event, an expert meeting organized by the Asociación Española de Vacunología [Spanish Vaccinology Association] (AEV), are reported. Further possible steps in the control of influenza are also suggested. Ideally, the development of innovative and universal vaccines that would confer life-lasting and broader-spectrum immunity is highly desirable.
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Adamik-Szysiak, Małgorzata. "Wyborcza kampania samorządowa w 2018 roku na łamach lubelskich dzienników." Media Biznes Kultura, no. 2 (9) (2020): 93–113. http://dx.doi.org/10.4467/25442554.mbk.20.019.13183.
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The local government election campaign in 2018 in the Lublin newspapers The article presents the results of empirical research concerning visibility of the political parties and candidates of the Polish local government election campaign in the press released in Lublin Voivodship in 2018. The subject of research were three daily newspapers: “Dziennik Wschodni”, “Kurier Lubelski” and “Gazeta Wyborcza. Lublin”. The main research questions concerned the degree of interest of regional and local newspapers in local government election campaign and the manner in which the campaigns of individual political entities were publicized. An interesting issue was the proportion of published material on political actors in relation to the resulting by them votes in election. The results of the research proved that the analysed newspapers concerning the selected political actors. In comparison with the public agenda (election results) it has shown a high degree of agenda-setting effects (Pearson’s factor was: 0,68; 0,89; 0,96).
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Adamik-Szysiak, Małgorzata. "Wyborcza kampania samorządowa w 2018 roku na łamach lubelskich dzienników." Media Biznes Kultura, no. 2 (9) (2020): 93–113. http://dx.doi.org/10.4467/25442554.mbk.20.019.13183.
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The local government election campaign in 2018 in the Lublin newspapers The article presents the results of empirical research concerning visibility of the political parties and candidates of the Polish local government election campaign in the press released in Lublin Voivodship in 2018. The subject of research were three daily newspapers: “Dziennik Wschodni”, “Kurier Lubelski” and “Gazeta Wyborcza. Lublin”. The main research questions concerned the degree of interest of regional and local newspapers in local government election campaign and the manner in which the campaigns of individual political entities were publicized. An interesting issue was the proportion of published material on political actors in relation to the resulting by them votes in election. The results of the research proved that the analysed newspapers concerning the selected political actors. In comparison with the public agenda (election results) it has shown a high degree of agenda-setting effects (Pearson’s factor was: 0,68; 0,89; 0,96).
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Longhofer, Wesley, Giacomo Negro, and Peter W. Roberts. "The Changing Effectiveness of Local Civic Action: The Critical Nexus of Community and Organization." Administrative Science Quarterly 64, no. 1 (February 26, 2018): 203–29. http://dx.doi.org/10.1177/0001839218762403.
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We examine changes in the effectiveness of local civic action in relation to changes over time in racial diversity and income inequality. Local civic action comprises situations in which community members come together—typically with support from local organizations—to address common issues. The collective orientation of local civic action makes it sensitive to changes in local social conditions. As these changes unfold, local organizations become differentially able to support civic action. Here, our core argument features the process through which community members associate with different local organizations and how mandated versus voluntary association results in distinct responses to increased social and economic heterogeneity. We test this argument using three decades of data describing local campaigns of the annual Trick-or-Treat for UNICEF program. A baseline model shows that within-county increases in racial diversity and income inequality are associated with diminished campaign effectiveness. Subsequent models that separate out campaigns organized by schools, churches, and clubs show that schools are relatively more effective mobilizers as racial diversity and income inequality increase, arguably due to the greater demographic matching that is induced by mandated school participation.
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Milosevic, Ljiljana. "Television and the promotion of mental health." Sociologija 53, no. 2 (2011): 213–30. http://dx.doi.org/10.2298/soc1102213m.
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Current media campaigns, realized within national campaigns and actions on mental health prevention and promotion, are considered in this paper, in the context of expert public relation, as well as the whole society, towards mental health. Mental health promotion is determined as a range of activities by which individuals, community and society are being enabled to take control over mental health determinants and to improve it, but also as an action for improvement of mental health position on individual and social value scale. Characteristics and approach to mental health protection of citizens in Serbia are introduced in the paper, with reference to high incidence and prevalence of mental health disorders, as well as actual challenges to mental health of individuals, but also to modern society. Outcomes of the Survey: ?Radio and television and prevention of addictive diseases?, realized by the Radio-television of Serbia for the purpose of establishing informative-educational role of electronic media in the field of health, are also considered. Project ?Mental Capital and Wellbeing? and TV campaign for mental health promotion, realized in England, are quoted as an illustration of necessary strategic and multidisciplinary approach to mental health promotion, in which media represent an important complementary strategy.
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García, César. "PR, clientelism and economics: a comparison of southern Europe and Latin America." Journal of Communication Management 19, no. 2 (May 5, 2015): 133–49. http://dx.doi.org/10.1108/jcom-03-2013-0026.
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Purpose – The purpose of this paper is to explore the relationship between clientelist relationships and economics in public relations practice in European Mediterranean countries and Latin America. It considers the cases of Greece, Italy, Portugal, Spain, Brazil, Chile, and Mexico. Design/methodology/approach – This paper uses a critical-conceptual method through a re-conceptualization of themes from secondary qualitative analyses of existing qualitative data sets and reviews of published qualitative papers. Findings – The public relations practice in these two regions is similar. The characteristics of the public relations landscape in these countries must be understood in relation to a broader history of clientelism and economics emphasizing government relationships at the expense of other publics, as well as the lack of scale economies. Persuasive models are prevalent, although a number of forces – including integration in supranational organizations, democratization, and globalization – have strengthened the use of symmetrical models. Research limitations/implications – This is not an empirical survey, there is a need of quantitative studies among practitioners and government officials that can measure empirically the nature of their relationships in a number of countries. This essay opens a door for future studies and cross-cultural comparisons about the role that clientelism plays in the PR practice of cultures and countries. Practical implications – The paper offers useful background information, such as the primacy that media relations still have in the public relations practice, for foreign public relations executives, agency heads, and managers of public relations who are directly involved with or managing international public relations campaigns in these countries. Social implications – Clientelism is a cultural concept that translates to the work of organizations and consequently public relations as a form of organizational behavior. Originality/value – This paper brings to the table the importance of the concept of clientelism in the PR practice as well as the existence of a similar PR culture between countries that are on different continents.
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Thornton, Merle. "Our Chains: Rear View Reflections." Queensland Review 14, no. 01 (January 2007): 51–60. http://dx.doi.org/10.1017/s1321816600005985.
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On 31 March 1965, Ro Bogner and I went into the public bar of the Regatta Hotel in Brisbane's Coronation Drive and tried to order a lemonade each. Because we were women, we were refused and ordered out, but we did not leave. We chained ourselves to the bar rail instead. The barman, then the publican, then police — first uniformed then plain-clothes — tried hard to get us to leave without force. When they failed, they unexpectedly left us to it. At once there followed a storm of publicity, even extending overseas, and public response ranging from passionate support to hostile opposition right through to threats of violence and even death. Forty-one years later, in the Museum of Brisbane in the City Hall, I saw photos, press clippings and texts about this first, and subsequent, demonstrations in the campaign to admit women to public bars in Queensland. The context was the recent Taking to the Streets Exhibition, an extensive and well-researched showing of the radical movements in Brisbane in 1965–85. Looking back, how do I now view the Regatta demonstration and the subsequent campaigns for change for women in which I was involved? Where do they stand in relation to changes since? Do they still have relevance to goals for women now?
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Neubauer, Bruce J. "Risk-Taking, Responsibility for Health, and Attitude toward Avoiding Aids." Psychological Reports 64, no. 3_suppl (June 1989): 1255–60. http://dx.doi.org/10.2466/pr0.1989.64.3c.1255.
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A telephone survey was completed with 400 adults to explore a possible relation between health risk-taking and perceived personal responsibility for health. The attitude that AIDS could be avoided by being careful was weakly associated with responses to questions about wearing seat belts and smoking. The pattern held only among those who thought their health was good for people their age. After reviewing related literature, it appears that poor health status and dogmatism may contribute to denial of risk and to risky sexual behavior. Themes for public health educational campaigns are suggested.
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Almeida, Paul. "Unintended Consequences of State-led Development." Sociology of Development 1, no. 2 (2015): 259–76. http://dx.doi.org/10.1525/sod.2015.1.2.259.
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The mass mobilizations against neoliberal reforms are rooted in the weakening of the state-led development model and the erosion of social citizenship rights. At the same time, infrastructures created by the developmental state provide the organizational capacity to resist market-driven globalization. The study develops a conceptual framework for understanding the major arenas of state-led development in the twentieth century in relation to the infrastructures and organizations that mobilize social movement campaigns against neoliberalism in the twenty-first century. Special attention is given to public education, health care, public utilities, state subsidies, and transportation networks as laying the foundation for civil society's ability to collectively defend social protections granted in the preglobalization era in the global South.
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Almeida, Paul. "Unintended Consequences of State-led Development." Sociology of Development 1, no. 2 (2015): 51–68. http://dx.doi.org/10.1525/sod.2015.1.2.51.
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The mass mobilizations against neoliberal reforms are rooted in the weakening of the state-led development model and the erosion of social citizenship rights. At the same time, infrastructures created by the developmental state provide the organizational capacity to resist market-driven globalization. The study develops a conceptual framework for understanding the major arenas of state-led development in the twentieth century in relation to the infrastructures and organizations that mobilize social movement campaigns against neoliberalism in the twenty-first century. Special attention is given to public education, health care, public utilities, state subsidies, and transportation networks as laying the foundation for civil society's ability to collectively defend social protections granted in the preglobalization era in the global South.
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Campos-Freire, Francisco, Marta Rodríguez-Castro, and Alejandro Gesto-Louro. "La reforma de la legislación audiovisual y de la cobertura electoral en España." Revista Latina, no. 76 (April 28, 2020): 143–61. http://dx.doi.org/10.4185/rlcs-2020-1441.
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Introduction: The purpose of this article is to propose the reform of the regulation in force in Spain on the coverage and treatment of information in the audiovisual media during electoral campaigns, in relation to the mandatory transposition into Spanish legislation, before the end of 2020, of Directive 1808/2018 of audiovisual communication. Methodology: For this, a review of the most relevant legislation in the field is carried out, including the Organic Law of Electoral Regime (LOREG by its acronym in Spanish) of 1985, the different laws of creation of public and private media, General 7/2010 Law of Audiovisual (LGA by its acronym in Spanish), the European Audiovisual Services Directive approved in 2018 and the regulation in other European countries on the organization of electoral debates and disinformation campaigns. Results: Although the 35 years of validity of the LOREG and its jurisprudence condition the legal framework of the audiovisual coverage of the electoral campaigns, it is possible to include in the transposition and reform of the LGA 7/2010 the regulation of the debates and new measures on the protection of pluralism, independence, and verification against fake news, issues that a group of Spanish academics raised during the public consultation of the Secretary of State for Digital Advancement (SEAD by its acronym in Spanish) of the Ministry of Economy and Business (MEE by its acronym in Spanish) on the transposition of Directive 1808/2018.
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Beddoe, Elizabeth, Trish Hayes, and Jessica Steele. "‘Social justice for all!’ The relative silence of social work in abortion rights advocacy." Critical and Radical Social Work 8, no. 1 (March 1, 2020): 7–24. http://dx.doi.org/10.1332/204986019x15717380615737.
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Social work has been largely silent on matters of reproductive rights, particularly in relation to abortion. This may partially be explained by abortion being secured as a part of health care in many countries. However, elsewhere, abortion remains in criminal codes with service access controlled via medico-legal barriers. We make a case for the increased visibility of reproductive justice within education and professional activity, employing case studies from Australia, the Republic of Ireland and New Zealand to illustrate recent social work advocacy on abortion rights. Social work abortion activists report two themes: professional bodies have varied their approach to advocacy for abortion rights due to political sensitivities; and social work involvement in campaigns has reflected individual and grass-roots advocacy. Improved education about reproductive justice for social workers, alongside greater collective professional advocacy, are needed to contribute to campaigns together with women’s and human rights groups, as well as public health champions.
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Zakharova, Elena Evgen'evna. "City’s cultural environment as a part of public space." Человек и культура, no. 1 (January 2020): 73–80. http://dx.doi.org/10.25136/2409-8744.2020.1.32171.
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At the current stage of social development, human life becomes increasingly interlinked with the cities. Cities play a significant role in history, especially in the history of culture, Cities and culture are inseparable concepts, having such close relation that comprise an entire object of cognition. Namely these factors bestow individuality and adaptiveness upon urban environment. Space opens more opportunities for communication, exchange of experience and running social campaigns. Therefore, the conditions for existence of a new cultural environment are associated not only with changes in the created design solutions and/or aesthetic trends. Based on the method of comparative analysis, the author examines the concept of “cultural environment of a city” and its impact upon arrangement of public space. The novelty of this study consists in the thesis that the efficiency of organization of the urban cultural environment affects development potential of the cities in their social and economic unity, with focus on the degree of population content with the quality of life. Cultural environment also impacts consumer culture and interests of the community, as well as contribute to the development of urban space.
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Hanna, K., and C. Parsons. "Using Google Trends and Google to investigate public information needs in relation to dementia and dementia medication." International Journal of Pharmacy Practice 29, Supplement_1 (March 26, 2021): i49—i50. http://dx.doi.org/10.1093/ijpp/riab015.060.
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Abstract Introduction Although dementia is a global public health concern, there remains a large variability in public awareness of the condition and associated medications (1,2). Google Trends, a publicly available online resource, acts as a useful tool in the analysis of internet search activity and population behaviour, with applications across field of healthcare. It has not been used to date to investigate information needs in relation to dementia and dementia medications. Aim To investigate public information needs regarding dementia and dementia medications, by evaluating data from Google Trends and Google. Methods Google Trends was queried using search terms relating to dementia and dementia medications, for the five-year period to January 2020 and the 12-month period to January 2020, for United Kingdom (UK) and Ireland domains. The “top related queries” for each search term were extracted and recorded, and thematic analysis undertaken. The top ten Google search results for each search term were recorded, and assigned a rank based on their page position, from 1 (first search result, highest rank) to 10 (lowest rank); count (the number of times the website domain appeared near the top of the search results) and average rank (i.e. ordinal position) were calculated for each domain. Google Trends was also queried using the term “dementia” for the UK domain, from 2004 to February 2020, and Loess Seasonal Trend Decomposition undertaken using R software to determine seasonality patterns in internet searching. Results Thematic analysis highlighted that the public sought information on dementia types, causes, signs and symptoms, diagnosis, prognosis, care and charitable organisations. Themes were broadly similar across time periods and UK/Ireland domains, with minor differences observed, including increased interest in research and development in 12-month UK data, and greater interest in charitable/government support in Ireland. The public sought information on acetylcholinesterase inhibitors and memantine, their indications, doses, formulations, side effects, antipsychotic use for agitation, information sources for dementia medications, and medications for co-morbidities. Analysis of search results, count and average rank revealed that the public were often directed to high-quality evidence-based websites for condition and medication-related search terms, though some less reliable information sources also featured. Seasonal variation was observed; a modest swing in interest was exhibited over the year, peaking in May (correlating with Dementia Action Week) and falling to its lowest level in August. Overall a steady increase in search interest for “dementia’” over time was observed. Conclusion The public sought basic information about these subjects, and were often, but not always, directed to high-quality evidence-based websites. Public awareness of, and interest in, dementia is increasing, and future public health campaigns should seek to build on the success of previous campaigns. The strength of this study lies in the use of Google Trends and Google to investigate information needs in relation to dementia and dementia medications; to the best of our knowledge, this is the first study to do so. Limitations must be considered; it can be difficult to draw absolute conclusions from Google Trends data alone, and results should be interpreted with caution. References 1. Cahill S, Pierce M, Werner P, Darley A, Bobersky A. A systematic review of the public’s knowledge and understanding of Alzheimer’s disease and dementia. Alzheimer’s Disease & Associated Disorders. 2015; 29(3):255–75. 2. Cations M, Radisic G, Crotty M, Laver KE. What does the general public understand about prevention and treatment of dementia? A systematic review of population-based surveys. PLoS One. 2018; 13:1–18.
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Moore, Matthew D., Shabana Ali, Danielle Burnich-Line, Whitney Gonzales, and Michael V. Stanton. "Stigma, Opioids, and Public Health Messaging: The Need to Disentangle Behavior From Identity." American Journal of Public Health 110, no. 6 (June 2020): 807–10. http://dx.doi.org/10.2105/ajph.2020.305628.
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Stigma plays an important role in understanding successful interventions to control the opioid epidemic in the United States. Stigma has been described both as an agent to incentivize positive health behavior and as an agent of marginalization contributing to poorer health. Past scholarship has argued that stigma has positively motivated public health changes, for example, among tobacco users; it has also been associated with discrimination against vulnerable individuals, resulting in increasingly poorer health behaviors, for example in relation to HIV-prevention messaging. The discourse on stigma may conflate the denormalization of unhealthy behaviors with wholesale rejection of individual identities. More effective interventions would counter stigma against people who use opioids in general and specifically denormalize opioid misuse. These interventions might alter the effect of public health messaging and ultimately improve outcomes. We argue that public health educators and communication campaigns can contribute to positive social norm change and motivate healthy behaviors by incorporating strategies that attempt to disentangle unhealthy behaviors from identity.
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Neilsen, G. A., and F. J. Young. "HIV/AIDS, Advocacy and Anti-Discrimination Legislation—The Australian Response." International Journal of STD & AIDS 5, no. 1 (January 1994): 13–17. http://dx.doi.org/10.1177/095646249400500104.
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This paper will address the role of mass communication strategies in the reduction of HIV/AIDS discrimination in Australia. It will focus on the interdependence of mass communication and legislation in health promotion campaigns with particular reference to the Disability Discrimination Act 1992. This will be discussed in the context of other HIV/AIDS strategies in Australia. The public health impact of discrimination is explored in relation to HIV/AIDS and the role of anti-discrimination legislation is discussed. Public health legislation can serve as a symbolic reflection of public opinion or actively change it. Laws can transform the practices of both public and private institutions and thus decrease discrimination. They can also provide specific remedies for people adversely affected by discriminatory attitudes and practices. Mass communication can maximize the impact of legislation by promoting awareness of new laws and, more importantly, lead changes in the attitudes of the polity and the wider public.
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Settler, Federico. "Curating Violence: Reflecting on Race and Religion in Campaigns for Decolonizing the University in South Africa." Religions 10, no. 5 (May 8, 2019): 310. http://dx.doi.org/10.3390/rel10050310.
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During 2015 and 2016, staff and students at university campuses across South Africa embarked on two campaigns for decolonizing higher education, but the efforts were met with various forms of violent repression and rationalization of violence by state and private security services. In the face of the securatization of university campuses countrywide, ordinary mediums of teaching and learning proved inadequate for helping students reflect on their social reality, and similarly, public gatherings for socio-political deliberation and commentary became irregular because of the policing and surveillance of student protest action. By reflecting on the curation of three memorials and performances about seemingly racialized violence in this context, this article interrogates the meaning and the relation to the aesthetic, as well as the commentary on the context within which it is produced. Drawing on the work of Mbembe, Fanon, and Spivak as theoretical interlocutors with respect to how I understand violence, this article reflects on how three interdisciplinary curatorial events raise pedagogical challenges and opportunities for critical reflection in a context of repression. It was precisely through this interdisciplinary effort that the black body, violence, and context aligned to produce a public pedagogy on physical and representational violence. The three curatorial moments allowed for meaningful reflection on violence, resistance, religion, and the racialized self that not only drew attention to the artifacts and the performances but deliberately opened possibilities for a kind of public classroom where the discussion, articulation, and critique of violence is possible and productive.
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Choma, Becky L., and Elvira Prusaczyk. "The Effects of System Justifying Beliefs on Skin-Tone Surveillance, Skin-Color Dissatisfaction, and Skin-Bleaching Behavior." Psychology of Women Quarterly 42, no. 2 (February 15, 2018): 162–77. http://dx.doi.org/10.1177/0361684317747845.
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In two studies with women living in India (Study 1, n = 177) and African American women in the United States (Study 2, n = 120), we investigated whether skin-tone surveillance, which theoretically is a manifestation of self-objectification, predicted greater skin-color dissatisfaction and greater skin-bleaching behavior. Given the existence of colorism in Indian and American societies, we expected that ideologies that rationalize and perpetuate the status quo would moderate the proposed relations. Results were consistent with objectification theory and system justification theory. The positive relation between skin-tone surveillance and skin-color dissatisfaction was weaker among women of color who more strongly (vs. weakly) endorsed system justifying ideologies, and the positive relation between skin-tone surveillance and skin-bleaching behavior was stronger among women of color who more strongly (vs. weakly) endorsed system justifying ideologies. Our results suggest that self-objectification theorists and researchers should consider culturally specific manifestations of self-objectification as well as protective and legitimating effects of system justifying ideologies. We encourage clinicians and policy makers to use public campaigns and individual-level interventions to target the norms and motivations underlying skin-bleaching. Online slides for instructors who want to use this article for teaching are available on PWQ's website at http://journals.sagepub.com/page/pwq/suppl/index
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Gootenberg, Paul. "A Forgotten Case of “Scientific Excellence on the Periphery”: The Nationalist Cocaine Science of Alfredo Bignon, 1884–1887." Comparative Studies in Society and History 49, no. 1 (December 15, 2006): 202–32. http://dx.doi.org/10.1017/s001041750700045x.
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In recent years, Latin American history has been awash in an exciting wave of scholarship on the history of science and medicine. Historians are exploring Latin American reactions to foreign medical, sanitary and scientific missions; the creation of national research institutions; the impact of epidemics on conceptions of urban space, politics and social control; the role of indigenous and folk cures in modern public health campaigns; and the relation of transnational eugenics movements to national anxieties about race, among other fertile topics. Pioneering medical historian Marcos Cueto dubs this focus “scientific excellence on the periphery”—the idea that surprising avenues of research and innovation occurred in societies generally deemed “underdeveloped,” especially in modern scientific activities and outlooks.
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Gildersleeve, Ryan Evely. "Making and Becoming the Undocumented and the Illegal: Discourses of Immigration and American Higher Education Policy." education policy analysis archives 25 (March 27, 2017): 31. http://dx.doi.org/10.14507/epaa.25.2286.
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This paper discursively analyzes the public conversation around immigration as it intra-sects with state and federal policy, particularly in relation to higher education. I take in-state resident tuition policy as a departure point for an interpretive effort to explain how “undocumented” and “illegal” subject positions are produced through intra-secting policy texts, popular journalism, and presidential campaigns. I illustrate how the ethics produced through this policy regime act pedagogically, mediating understandings of students becoming reified into “undocumented” and/or “illegal” identities. I pay special attention to the discursive productions made available from policy texts, both state-based (e.g., CA Dream Act) and federal (e.g., DACA), highlighting the use of discourse analysis in the interrogation of social policy.
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Denedo, Mercy, Ian Thomson, and Akira Yonekura. "International advocacy NGOs, counter accounting, accountability and engagement." Accounting, Auditing & Accountability Journal 30, no. 6 (August 21, 2017): 1309–43. http://dx.doi.org/10.1108/aaaj-03-2016-2468.
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Purpose The purpose of this paper is to explore how and why international advocacy NGOs (iaNGOs) use counter accounting as part of their campaigns against oil companies operating in the Niger Delta to reform problematic regulatory systems and make visible corporate practices that exploit governance and accountability gaps in relation to human rights violations and environmental damage. Design/methodology/approach This arena study draws on different sources of evidence, including interviews with nine iaNGOs representatives involved in campaigns in the Niger Delta. The authors mapped out the history of the conflict in order to locate and make sense of the interviewees’ views on counter accounting, campaigning strategies, accountability and governance gaps as well as their motivations and aspirations for change. Findings The evidence revealed an inability of vulnerable communities to engage in relevant governance systems, due to unequal power relationships, corporate actions and ineffective governance practices. NGOs used counter accounts as part of their campaigns to change corporate practices, reform governance systems and address power imbalances. Counter accounts made visible problematic actions to those with power over those causing harm, gave voice to indigenous communities and pressured the Nigerian Government to reform their governance processes. Practical implications Understanding the intentions, desired outcomes and limitations of NGO’s use of counter accounting could influence human rights accountability and governance reforms in political institutions, public sector organisations, NGOs and corporations, especially in developing countries. Social implications This paper seeks to contribute to accounting research that seeks to protect the wealth and natural endowments of indigenous communities to enhance their life experience. Originality/value By interviewing the preparers of counter accounts the authors uncover their reasons as to why they find accounting useful in their campaigns.
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N. Nmere, Obasi, Victor O. Okolo, James O. Abugu, Felix Chukwubuzo Alio, and John C. Anetoh. "Influence of public relations’ media public enlightenment campaign and community participation strategies on waste management." Problems and Perspectives in Management 18, no. 1 (February 11, 2020): 82–96. http://dx.doi.org/10.21511/ppm.18(1).2020.08.
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Waste management has posed a lot of threats to both humanity and the stability of the natural environment. This study specifically investigated whether public relations’ media enlightenment campaign has any significant influence on waste management and also studied whether public relations’ community participation has any significant influence on waste management. The population of the study consists of residents of Enugu metropolis. Survey method was adopted for the study, and the sample size of 384 residents were determined using Cochran’s method. Cronbach’s Alpha was used to determine the reliability of 0.980. Using the convenience sampling technique, the questionnaires were distributed to 384 residents, and 295 of them were duly filled and validated. Using simple linear regression for data analysis, the findings revealed that public relations’ media public enlightenment campaign strategy has a significant influence on waste management (r = 0.933; t = 76.736; F = 5888.365; p < 0.05). Similarly, it was revealed that public relations’ community participation strategy has a significant influence on waste management (r = 0.930; t = 76.280; F = 5667.029; p < 0.05). Ergo, there is a need to improve on media public enlightenment campaign strategy towards educating and encouraging waste management behavior among residents through an adequate traditional and social media awareness campaign. Also, residents should be encouraged to participate actively and meaningfully in environmental waste management issues in Enugu metropolis. The implication is that residents will be more conscious of managing their wastes effectively as a result of adequate information gathering from the media and participation in waste management activities. AcknowledgmentIn the course of this study, a few research assistants contributed immensely in gathering primary data from the districts where the study was conducted. They include Ayogu Victor, Ayogu Boniface, Okolo Valentine, and Agu O. Agu.
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Sharpe, Melvin L., Roberto Porto Simões, and Ana Roig Steffen. "Teaching International Public Relations: an Interactive Approach." Revista FAMECOS 12, no. 28 (April 13, 2008): 134. http://dx.doi.org/10.15448/1980-3729.2005.28.3345.
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Ball State University in Muncie, Indiana, and the Pontifical Catholic University of Rio Grande do Sul in Porto Alegre, Brazil, have joined public relations campaigns classes to teach students the lessons that need to be learned in international public relations performance. Class assignments include research to build knowledge of culture, government, and the media within each others countries. Student campaign teams must use each other as counselors in learning about differences in culture and public relations performance needs. They must also conduct research instructing and using each other in carrying out research activities in the same working relationship that they must eventually use as professionals in carrying out campaigns in each other’s countries.
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Feng, Guangchao Charles, Zhiliang Lin, Wanhua Ou, Xianglin Su, and Qing Yan. "A Model-Based Meta-Analysis of Willingness to Participate in Cancer Screening." International Journal of Environmental Research and Public Health 18, no. 5 (March 4, 2021): 2580. http://dx.doi.org/10.3390/ijerph18052580.
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Although early screening tests are beneficial for the detection and treatment of cancers, many people have failed to participate in screening tests. The present study aims to explore the theoretical underpinning of low participation in screening programs using the method of meta-analytic structural equation modeling. It was found that the health belief model is the most adopted theoretical framework. Moreover, the intended uptake of screening was positively predicted only by cues to action, health literacy, and perceived susceptibility. As a result, a health intention model, including the three significant variables, is proposed. The practical implications of the findings are that health communication campaigns should focus on enlightening and engaging the public through all necessary means to raise awareness and transfer knowledge in relation to screening procedures as well as cancers per se.
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Hilaire, Mazou Gnazegbo. "Changement Climatique Et Paludisme En Côte d’Ivoire : Représentations Sociales Et Connaissance Des Populations d’Adjéyaokro (Bouaké)." European Scientific Journal, ESJ 13, no. 26 (September 30, 2017): 110. http://dx.doi.org/10.19044/esj.2017.v13n26p110.
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Climate change characterized by increasing average daily temperature and changing seasons has become a public health concern, with the incidence of malaria in recent years. Despite research on global warming and efforts to fight malaria (sensitization campaigns, distribution of insecticide-treated nets, care of the sick), the excessive heat continues to do damage. What is the link between climate change and malaria? What are people's perceptions of climate change in relation to malaria? To address these concerns, the survey on the impact of climate change on malaria was conducted through in-depth interviews with some 20 people from the village of Adjéyaokro in Bouaké. It is mainly the result of our investigations that the populations do not link the effects of climate change and the risk of exposure to malaria.
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Bartnik-Światek, Dominika. "Branding Grenlandii formą ekspresji tożsamości narodowej?" Sprawy Narodowościowe, no. 47 (January 29, 2016): 207–13. http://dx.doi.org/10.11649/sn.2015.056.
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Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to communicate to a broad public what a particular country has to offer as well as what values and images it wants to be associated with. Greenland is an example of a country that after a long period of colonisation and establishing self-government, in 2009 began to redefine its identity and reveal it to the world. A branding campaign has been implemented to communicate a newly defined image of Greenland. This campaign has been carried out using mainly social media and the tools that the Internet has to offer. The aim of this paper is to explore the concept of nation branding and to define the relation between nation branding and national identity. The purpose is also to analyse what images of Greenland as a brand are presented by “Pioneering nation” campaign. Branding Grenlandii formą ekspresji tożsamości narodowej?W czasach globalizacji poszczególne państwa starają się wyróżnić na tle innych państw. Coraz więcej rządów decyduje się na przeprowadzenie profesjonalnych kampanii brandingowych, po to by podkreślić swoją wyjątkowość oraz to, że mają dużo do zaoferowania. Grenlandia to przykład państwa, które po długim okresie skolonizowania i po uzyskaniu autonomii w 2009 roku, zaczęło na nowo definiować swoją tożsamość i komunikować ją światu. W tym celu wdrożona została kampania, która wykorzystywała głównie media społecznościowe oraz inne narzędzia, które zapewnia internet. Celem niniejszego artykułu jest zbadanie zależności między brandingiem narodowym a tożsamością narodową, jak też analiza obrazu Grenlandii jako marki konstruowanej w kampanii „Pioneering nation”.
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Bartnik-Światek, Dominika. "Branding Grenlandii formą ekspresji tożsamości narodowej?" Sprawy Narodowościowe, no. 47 (January 29, 2016): 207–13. http://dx.doi.org/10.11649/sn.2015.56.
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Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to communicate to a broad public what a particular country has to offer as well as what values and images it wants to be associated with. Greenland is an example of a country that after a long period of colonisation and establishing self-government, in 2009 began to redefine its identity and reveal it to the world. A branding campaign has been implemented to communicate a newly defined image of Greenland. This campaign has been carried out using mainly social media and the tools that the Internet has to offer. The aim of this paper is to explore the concept of nation branding and to define the relation between nation branding and national identity. The purpose is also to analyse what images of Greenland as a brand are presented by “Pioneering nation” campaign. Branding Grenlandii formą ekspresji tożsamości narodowej?W czasach globalizacji poszczególne państwa starają się wyróżnić na tle innych państw. Coraz więcej rządów decyduje się na przeprowadzenie profesjonalnych kampanii brandingowych, po to by podkreślić swoją wyjątkowość oraz to, że mają dużo do zaoferowania. Grenlandia to przykład państwa, które po długim okresie skolonizowania i po uzyskaniu autonomii w 2009 roku, zaczęło na nowo definiować swoją tożsamość i komunikować ją światu. W tym celu wdrożona została kampania, która wykorzystywała głównie media społecznościowe oraz inne narzędzia, które zapewnia internet. Celem niniejszego artykułu jest zbadanie zależności między brandingiem narodowym a tożsamością narodową, jak też analiza obrazu Grenlandii jako marki konstruowanej w kampanii „Pioneering nation”.
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Signorelli, Carlo, Cesira Pasquarella, Rosa Maria Limina, Edoardo Colzani, Mila Fanti, Antonia Cielo, Massimo Greco, Chiara Porro de' Somenzi, Maria Chironna, and Michele Quarto. "Third Italian national survey on knowledge, attitudes, and sexual behaviour in relation to HIV/AIDS risk and the role of health education campaigns." European Journal of Public Health 16, no. 5 (March 8, 2006): 498–504. http://dx.doi.org/10.1093/eurpub/ckl024.
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Mishori, Daniel. "Reclaiming Commons Rights: Resources, Public Ownership and the Rights of Future Generations." Law & Ethics of Human Rights 8, no. 2 (November 1, 2014): 335–66. http://dx.doi.org/10.1515/lehr-2014-0009.
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Abstract The claim that the public “owns” natural resources or public spaces is an event that has recurred in the past decade in Israeli social and environmental struggles and campaigns. Analyzing two high-profile issues – the Palmachim beach and the controversies over the offshore natural gas revenues and export – this paper argues that the rhetoric of public ownership reveals an emerging “commons sense,” a public consciousness of collective ownership of natural resources and public space, interwoven with a sense of responsibility for their long-term preservation and for future generations. The paper shows that the rhetoric of public ownership is best accounted for by The Commons discourse, which conceptualizes resistance to enclosure (privatization), reclaiming public rights and affinity with future generations. The paper surveys various conceptions of the commons discourse and its possible integration with human rights. So far, discussion of the Commons with relation to human rights emphasized the rights to subsistence and to a healthy environment, i.e. derivatives of the basic human rights for life and health, the standard list of environmental rights. However, in order to conform to the sentiments of Israeli “commoners,” commons rights should also affirm public ownership rights over natural and shared resources which, when understood as inherently diachronic and trans-generational, implicate also sustainability and long-term social and intergenerational justice. These rights may conflict with the Lockean conception of private property as curved off the commons. Therefore, conceptualizing such rights necessitates rethinking the idea of private property versus public and future-generations’ collective good.
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McGloin, Aileen, Liam Delaney, Eibhlin Hudson, and Pat Wall. "Session 5: Nutrition communication The challenge of effective food risk communication." Proceedings of the Nutrition Society 68, no. 2 (February 26, 2009): 135–41. http://dx.doi.org/10.1017/s0029665109001153.
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A chronology of food scares combined with a rapid, unchecked, rise in lifestyle-related diseases such as obesity highlights the need for a focus on effective food risk communication. However, food risk communication is highly complex. Many factors will affect its success, including the demeanour and conduct of the source, its transparency, interaction with the public, acknowledgement of risks and timely disclosure. How the message is developed is also important in terms of language, style and pretesting with target audiences, as is the choice of appropriate channels for reaching target audiences. Finally, there are many personal factors that may affect risk perception such as previous experience, knowledge, attitudes and beliefs, personality, psychological factors and socio-demographic factors, many of which remain unexplored. While there is evidence that campaigns that communicate health risk have been associated with behaviour change in relation to major public health and safety issues in the past, it is unknown at this stage whether targeting risk information based on risk-perception segmentation can increase the effectiveness of the messages.
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Kaljee, Linda, Alfred Pach, and Bonita Stanton. "Applied Anthropology, Vaccine Trials and Feasibility Studies: Intersections of Local Knowledge, Biomedicine, and Policy." Practicing Anthropology 33, no. 4 (September 1, 2011): 39–43. http://dx.doi.org/10.17730/praa.33.4.j14752n270j1w761.
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While a significant number of studies have been undertaken to increase knowledge regarding social, cultural, and economic factors associated with utilization of vaccines, fewer studies have examined participation in vaccine trials and feasibility studies. The experimental nature of trials adds a layer to the already complex contexts of public health vaccination programs. For over ten years, we have been involved in the development and implementation of socio-cultural research in Asia and Africa utilizing a range of qualitative and quantitative methods toward assessment of community, scientific, and policy perceptions and knowledge in relation to vaccine trials and feasibility studies. In this paper, we present a framework for assessing the multiple perspectives of local, national, and international stakeholders and anthropology's contribution to research for the development of communication campaigns and social mobilization before, during, and after trials and feasibility studies.
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Santos, Marcos Eduardo Miranda, and Karina Cristina Silva Braga. "PUBLIC HEALTH ALERT! PERCEPTION OF STUDENTS OF FUNDAMENTAL AND MEDIUM EDUCATION ON LEPROSY IN HYPEREDEMIC AREA OF MARANHÃO, BRAZIL." INTERNATIONAL JOURNAL EDUCATION AND TEACHING (PDVL) ISSN 2595-2498 3, no. 1 (May 31, 2020): 36–47. http://dx.doi.org/10.31692/2595-2498.v3i1.111.
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Maranhão is one of the Brazilian states with the highest prevalence and new cases of leprosy, being therefore a hyperendemic state. Being a problem that can be aided with help of the educational mechanisms of health in classroom that become important to promote the participation of students in the knowledge process, discussion about the disease and contribute to its prevention and early diagnosis. In this context, the present study aimed to present the importance and the need to approach the themes related to health and daily life of students, as well as make a survey of the knowledge they bring to the classroom about leprosy theme. Two schools were analyzed, one from the state network and one from the private network, with application of questionnaires and subsequent lectures on the subject for clarification and doubts. The results obtained confirmed that students have low scientific knowledge about leprosy. In relation to the presence of the subject prejudice, we obtained relatively high indexes. Referring to advertising campaigns they were considered limited, for only revealing information about the initial symptoms of the disease, being able to treat aspects of prophylaxis, contagion, treatment and physical incapacities related directly to the disease.
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Minyar-Beloroucheva, Alla Petrovna, Polina Igorevna Sergienko, Olga Dmitrievna Vishnyakova, Elizaveta Alexandrova Vishnyakova, and Elena Viktorovna Knyazhinskaya. "Features of the concept of happiness representation in PR discourse." SHS Web of Conferences 122 (2021): 01009. http://dx.doi.org/10.1051/shsconf/202112201009.
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The article deals with the concept of HAPPINESS in Public Relation discourse (PR discourse). The concept of HAPPINESS refers to one of the most important components of the linguistic worldview of each nation. Analysis of lexical units that verbalize the concept of HAPPINESS through the prism of PR discourse allows us to identify the linguistic features that create images contributing to the promotion of various ideas of PR campaigns especially dealing with food promotion. The desire to be happy is inherent in every person as an integral part of his or her nature. The persons’ ideas concerning happiness are included in the life system of their values and express their attitude to the world. The problem of human happiness has long been the most important issue of philosophy but presently of some transdisciplinary areas, PR campaigns included. The conducted study shows that happiness as the supreme good, as the possible and achievable state of human existence, is one of the main concerns of PR discourse. At present the interest in the concept of happiness and how to achieve it is of primary importance for PR councilors, responsible for the goodwill of their companies in the long run. Both at its associative level and linguistically it is achieved by means of connotatively loaded lexical units denoting taste and strong emotions, necessary for the empirical construction of happiness.
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Forman, Lisa. "What contribution have human rights approaches made to reducing AIDS-related vulnerability in sub-Saharan Africa? Exploring the case study of access to antiretrovirals." Global Health Promotion 20, no. 1_suppl (March 2013): 57–63. http://dx.doi.org/10.1177/1757975912462424.
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Human rights approaches may offer powerful tools to deal with HIV and AIDS-related vulnerabilities experienced throughout the subcontinent’s endemic regions. This paper examines how such approaches have contributed to remediating health and dignity violations posed by the inaccessibility of antiretrovirals in the region. Increases in regional access and key changes in the causal chain of drug access are explored. Rights-based social campaigns that produced domestic as well as global shifts in related law and policy are described in the key low- and middle-income countries of South Africa, Brazil and Thailand. Finally, I consider the implications of these shifts in relation to the strengths and weaknesses of rights-based approaches to reducing AIDS-related vulnerability in the region, arguing that these experiences indicate the need for structural fixes that codify the right to health at domestic and international levels, so as to entrench the right to medicines and enable social actors and policy-makers alike to better meet essential health needs.
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Anestos, Kostas, Dimitris Gargalianos, and Yannis Thamnopoulos. "Exploring the issue of naming rights of public sports facilities in Greece." Journal of Facilities Management 14, no. 2 (May 3, 2016): 125–38. http://dx.doi.org/10.1108/jfm-06-2015-0019.
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Purpose The aim of this study was to conduct a primary examination of people’s perceptions toward the concept of selling of naming rights for publicly owned sports facilities in Greece to explore the possibilities for this sponsorship practice to be introduced in the future. Design/methodology/approach In all, 410 research participants filled out a questionnaire that focused on the level of acceptance, in relation to variations of agreements, and considering decision outcomes scenarios, as also on other naming rights parameters, such as sponsors’ fit features. A modification of methods used in previous research in the context of consumers’ price perceptions in sport was adopted to investigate the potential effects from the provision of decision outcomes messages. Findings The research findings indicated that, in terms of acceptance from the public, there might be grounds to implement this type of sponsorship. It is suggested that an optimal way of introducing the concept should be with marketing campaigns outlining the main purpose and the prospective benefits. Research limitations/implications Possibly, the participants perceived the prospect and scenarios provided as not very likely to happen and this might influence their responses. Future research should investigate the effects of other factors, such as attitudes toward commercialization, stadium identification and perceived financial status. Originality/value The study provides a basis for the consideration of naming rights as a sponsorship option for public sports facilities in Greece, and also offers a new perspective in the use of treatment messages as a tool for altering potential negative perceptions.
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Gleeson, Kate. "Reckoning with Denial and Complicity: Child Sexual Abuse and the Case of Cardinal George Pell." International Journal for Crime, Justice and Social Democracy 9, no. 4 (November 26, 2020): 31–44. http://dx.doi.org/10.5204/ijcjsd.1688.
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This article is concerned with public responses to allegations of child sexual abuse by representatives of powerful state-like entities such as the Catholic Church. It focuses on the responses of hegemonic groups and individuals to the recent trials and acquittal of the most senior Catholic figure ever to face child sexual abuse charges, Australian Cardinal George Pell, and his sworn testimony denying knowledge of sex crimes committed by a priest he associated with in the past. The article examines organised political campaigns denying the possibility of child sexual abuse in relation to a more generalised cultural denial permeating society about the entrenched nature of child abuse. As a means for coming to terms with the denial of atrocities, this article invokes philosophical debates about responsibility for mass crimes in the context of war tribunals, such as those formulated by Simone de Beauvoir and Hannah Arendt.
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HMED, OMARA, and CHRO SHIAHAB. "THE EXTENT OF PUBLIC RELATIONS RELIANCE ON THE USE OF ONLINE NEWSPAPERS IN ELECTION CAMPAIGNS." Journal of The University of Duhok 22, no. 1 (November 25, 2019): 256–71. http://dx.doi.org/10.26682/hjuod.2019.22.1.13.
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Sundstrom, Beth, Laura A. Carr, Andrea L. DeMaria, Jeffrey E. Korte, Susan C. Modesitt, and Jennifer Young Pierce. "Protecting the Next Generation." Social Marketing Quarterly 21, no. 3 (August 6, 2015): 173–88. http://dx.doi.org/10.1177/1524500415598984.
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This study guides social marketing campaigns to increase human papillomavirus (HPV) vaccination among young women by elaborating the health belief model (HBM). A self-administered, anonymous, web-based questionnaire was e-mailed to all entering female college students at a large, public university in the mid-Atlantic region of the United States. Findings elaborate the HBM constructs of perceived threat, benefits, barriers, and cues to action. Almost all participants had heard about the HPV vaccine and the majority of first-year students had received at least one shot in the vaccination series. Results expand understandings of perceived threat in relation to the HPV vaccine by explicating misinformation and knowledge gaps. Participants indicated that parents and physicians were their most trusted sources of vaccine information. Television and Internet cues to action were negatively associated with HPV vaccination among these women. Structural equation modeling results affirmed the HBM’s fit (comparative fit index = 0.935, normative fit index = 0.921, and root mean square error of approximation = 0.077). This finding suggests the importance of multimodal sources of information, expanding the dichotomous internal and external cues to action. Perceptions of vaccine safety remained a significant barrier to the uptake of HPV vaccination among participants. Racial disparities between White and non-White students could have a considerable impact on the established inequality in HPV vaccination rates in the United States. Results inform future social marketing campaign messages and strategies based on the HBM.