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Journal articles on the topic 'Public communication campaigns'
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1
Almlund, Pernille, Nina Blom Andersen, Bente Halkier, and Kim Christian Schrøder. "Public communication campaigns as mundane category." MedieKultur: Journal of media and communication research 36, no. 68 (October 1, 2020): 066–87. http://dx.doi.org/10.7146/mediekultur.v36i68.118071.
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This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
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Wheeler, Penny. "Book Review: Public Communication Campaigns." Media International Australia 146, no. 1 (February 2013): 174–75. http://dx.doi.org/10.1177/1329878x1314600141.
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Gans, Roger. "How Public Health Campaigns Promote Public Health Disparities." Southern Communication Journal 85, no. 2 (December 17, 2019): 85–96. http://dx.doi.org/10.1080/1041794x.2019.1704048.
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Liberatore, Florian, Sarah Schmelzer, and Alfred Angerer. "The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns: Results from the Evaluation of a HIV Prevention Campaign in Switzerland." Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen 42, no. 1-2 (2019): 34–46. http://dx.doi.org/10.5771/0344-9777-2019-1-2-34.
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While decreasing public health budgets force campaign managers to spend money more wisely, many public health campaigns still use traditional communication channels and neglect the great potential of citizen co-creation, the active involvement of the target group. This article provides an overview of the issue of citizen co-creation in the context of public health campaigns and presents a case study of an HIV campaign in Switzerland as an example of applied citizen co-creation. The incremental effect of word of mouth on campaign effectiveness and efficiency is examined, showing how citizen co-creation can be quantified in the context of evaluating a campaign. Finally, the article suggests practical implications for the design and evaluation of future public health campaigns involving citizen co-creation.
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BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11001100/006.
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Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
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BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.
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Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
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BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.
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Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
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Kammer, Adrian, Sebastian Niessen, Lukas Schmid, and Norina Schwendener. "Finding One’s Way on the Roads to Social Change." Social Marketing Quarterly 22, no. 2 (March 23, 2016): 89–106. http://dx.doi.org/10.1177/1524500416641385.
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Many theories and models attempt to explain the mechanisms underlying human behavior. In order to maintain an overview of the many aspects involved in communication campaigns, social marketing, and behavior change, the Swiss Federal Office for Public Health has created a metamodel of the impact of its campaigns. This metamodel does not claim to contribute any new findings to behavioral research. Its purpose is primarily to summarize the current state of research in the field in a comprehensive and comprehensible way, with reference to a range of relevant communications, social marketing, and behavior change theories. Dimensions addressed include strategy, processes, and impact, with the final dimension demonstrating the possible ranges of impact from individual to societal and from information to behavior. Social marketers and campaign planners may find this model useful as a planning and evaluation tool for campaigns, programs, or interventions that seek to increase awareness or change behavior. Its focus lies on communication campaigns, while also indicating the limits of campaign efficacy. It makes it clear that campaigns are most effective at the early stages of the behavioral change process, such as capturing attention, while other interventions are more effective at later stages.
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Jensen, Michael J. "Social Media and Political Campaigning." International Journal of Press/Politics 22, no. 1 (October 22, 2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.
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This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.
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McKinnon, Merryn, David Semmens, Brenda Moon, Inoka Amarasekara, and Léa Bolliet. "Science, Twitter and election campaigns: tracking #auspol in the Australian federal elections." Journal of Science Communication 15, no. 06 (November 29, 2016): A04. http://dx.doi.org/10.22323/2.15060204.
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Social media is increasingly being used by science communicators, journalists and government agencies to engage in discourse with a range of publics. Despite a growing body of literature on Twitter use, the communication of science via Twitter is comparatively under explored. This paper examines the prominence of scientific issues in political debate occurring on Twitter during the 2013 and 2016 Australian federal election campaigns. Hashtracking of the umbrella political hashtag auspol was used to capture tweets during the two campaign periods. The 2013 campaign was particularly relevant as a major issue for both parties was climate change mitigation, a controversial and partisan issue. Therefore, climate change discussion on Twitter during the 2013 election was used as a focal case study in this research. Subsamples of the 2013 data were used to identify public sentiment and major contributors to the online conversation, specifically seeking to see if scientific, governmental, media or ‘public' sources were the more dominant instigators. We compare the prominence of issues on Twitter to mainstream media polls over the two campaign periods and argue that the potential of Twitter as an effective public engagement tool for science, and for politicised scientific issues in particular, is not being realised.
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Permatasari, Yunita, and Sophia Bernadette. "Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube." SOSIO DIALEKTIKA 5, no. 2 (December 7, 2020): 40. http://dx.doi.org/10.31942/sd.v5i2.3874.
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Abstract
Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.
Keywords: Persuasive Communication, Persuasion Techniques, Health Campaigns, Ministry of Health
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Bruns, Axel. "Tweeting to save the furniture: the 2013 Australian election campaign on Twitter." Media International Australia 162, no. 1 (September 26, 2016): 49–64. http://dx.doi.org/10.1177/1329878x16669001.
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Past years have seen continuing experimentation in the use of social media for political campaigning. By the time of the 2013 Australian federal election, social media of various forms had become comparatively mainstream in Australia and were widely used by members and candidates: more than 350 candidates operated Twitter accounts during the campaign, for instance. This article explores the key patterns both in how politicians and their parties campaigned on Twitter during the 2013 federal election campaign and in how the public responded to and engaged with these campaigns. It documents significant, systematic differences between the major party blocs and interprets these as reflecting the Coalition’s ‘small target’ strategy and Labor’s last-ditch attempts to ‘save the furniture’, respectively.
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Kabalega, M. "Breaking Funding Barriers to Cancer Prevention Communication." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 137s. http://dx.doi.org/10.1200/jgo.18.42600.
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Background and context: The Cancer Communiqué was founded in May 2017 and adopted a Strategic Plan 2017-2022 which defined an effective communications strategy to guide much needed cancer prevention communication in Uganda. The immediate challenge identified in commencing the identified communication activities was funding. The leadership team deliberated and agreed to use social media as a cost effective and impactful initial means of reaching out to the public. Aim: To identify and implement unique cancer prevention communication campaigns that drive strong early detection messages utilizing social media as a primary platform. Strategy/Tactics: The communications strategy adopted the following tactics to support an effective approach to reaching the targeted audiences: building strong external partnerships with private entities to provide support for the social media campaigns through mobilizing staff participation in the campaigns to generate a viral atmosphere and also to magnify the impact of the campaigns by utilizing their social media platforms to spread the key messages. Another tactic was building partnerships with private health care service providers to enable provision of free or highly subsidized screening camps. Utilization of mainstream media primarily radio was used in the form of radio interviews and talk shows to generate awareness about the social media campaigns. Leveraging existing cancer awareness platforms and localizing them to suit local market appeal was also key with campaigns such as #PinkOctoberUG, #MovemberUG and #SmearForSmearUG used. Finally, leveraging existing experiential events like sports tournaments to drive key messages. All the above tactics were implemented simultaneously on various platforms such as WhatsApp, Facebook, Instagram and Twitter. Program/Policy process: The process included the following steps: ideation of the social media activity and its mechanics including clearly ascertaining relevant target audiences and platforms to be used; identification of budget and key campaign resources required; engagement of potential partners to facilitate execution of the campaigns and finally execution of the campaigns. Outcomes: The outcome was a successful set of social media campaigns that were implemented from September 2017 to January 2018. The campaigns were unique as they communicated cancer prevention messages in ways that spoke to the target audiences and stood out from the information clutter as well as enabling people to participate in fun ways like wearing themed colors as well as lipstick smudges, all in support of spreading awareness about different types of cancer within key cancer awareness months. What was learned: This strategy highlighted the fact that even without sufficient funding, social media is an affordable and powerful platform that can be used to effectively spread cancer awareness messages. Something can be done without funding and much more can be done with sufficient funding.
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Aqmarina Ardani, Nurul. "Perancangan Desain Komunikasi Visual Dalam Bentuk Kampanye Instagram “Apresiasi Kerja Desainer”." AKSA: JURNAL DESAIN KOMUNIKASI VISUAL 2, no. 1 (April 20, 2020): 203–23. http://dx.doi.org/10.37505/aksa.v2i1.16.
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The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message to the business owners and public. The author used brand audit, brand awareness, and brand management theory from Keller (2013), Kartajaya (2016) and also social movement theory from Aspen Institute Roundtable (2013) to do the campaign strategy researches. The outcome of this artwork is a conceptual campaign with a complete communication strategy guide. Keywords
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Acosta, Joie, Rajeev Ramchand, and Amariah Becker. "Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign." Crisis 38, no. 5 (September 2017): 287–99. http://dx.doi.org/10.1027/0227-5910/a000446.
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Abstract. Background: Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns. Aims: The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign. Method: We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices. Results: Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed. Limitations: The checklist was developed through expert input and literature review and focuses only on media campaigns. Conclusion: Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.
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Schlichting, Inga. "Consumer campaigns in corporate public affairs management." Journal of Communication Management 18, no. 4 (October 28, 2014): 402–21. http://dx.doi.org/10.1108/jcom-02-2011-0020.
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Purpose – The purpose of this paper is to use expert interviews with communication managers of the German energy industry to analyze the strategic aims and challenges of consumer campaigns as a relatively new phenomenon in German public affairs management. The analysis is based on structuration theory, which is used as a theoretical framework. This framework helps to conceptualize the different logics of action within non-public and public paths of public affairs management, their stakeholders and respective instruments. Design/methodology/approach – Expert interviews with German public affairs managers from multinational and regional energy corporations as well as industry associations were conducted regarding their communication in the context of climate regulation. Based on this data, the study reconstructs manager’s strategic considerations about why to engage in consumer campaigns, and analyses the challenges they see with them, and the strategies they employ to handle these. Findings – Managers perceive the importance of the public path of regulative intervention as growing along with a strong media orientation of political authorities. Against this backdrop they describe the bypassing of critical journalists and the engaging of critical individuals and minorities as the strategic aims of consumer campaigns. They portray a lack of credibility as the main challenge of such campaigns – and relativising the corporation’s societal efforts as well as allowing public critique as most promising strategies to handle this challenge. Originality/value – The contribution of the study is twofold: first, it adds to the scientific analysis of consumer campaigns as a rather new phenomenon in German public affairs management. Second, practitioners may utilize the results as impulses for their own communicative strategies in the context of public affairs management.
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Torloni, Maria Regina, Vanessa Brizuela, and Ana Pilar Betran. "Mass media campaigns to reduce unnecessary caesarean sections: a systematic review." BMJ Global Health 5, no. 2 (February 2020): e001935. http://dx.doi.org/10.1136/bmjgh-2019-001935.
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IntroductionThe worldwide increase in unnecessary caesarean sections (CSs) is a major global health issue. Mass media campaigns have been used in several countries to reduce this trend. The objectives of this systematic review were to identify, critically appraise and synthesise the findings, including the barriers and enablers, of mass media campaigns directed at lay people to reduce unnecessary CS.MethodsWe included any study design that reported health communication mass media campaigns directed at lay people with the specific objective of reducing unnecessary CS, created by any agent, in any format. We searched seven electronic databases without language restrictions, from inception to February 2019. Experts in the field were contacted.ResultsThe search yielded 14 320 citations; 50 were selected for full-text reading; and one was included. Six other reports were included. The seven campaigns were conducted in 2009–2017, mostly in Latin America. Most campaigns were independent efforts by non-governmental or activist organisations. Only one campaign conducted formative research and pretested the intervention. All campaigns used indirect communication, mostly through internet channels; two campaigns also used direct communication with the public. None assessed their effects on CS rates. Only two campaigns measured their impacts on participants’ knowledge, attitudes and birth preferences but only in the short term. The main barriers were lack of financial and human resources. The main enablers were the enthusiasm of volunteers, the participation of famous persons/celebrities and the involvement of communication professionals.ConclusionsThere are few mass media campaigns directed at lay people to reduce CS. Most campaigns did not use key principles recommended for the creation and implementation of health communication interventions, and none assessed their effects in reducing CS rates. If media campaigns can play a role in modifying population views towards CS, there is a need for more rigorous studies including impact assessment.PROSPERO registration numberCRD42019120314.
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Davies, Sarah R. "University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign." Journal of Communication Management 24, no. 3 (March 19, 2020): 227–43. http://dx.doi.org/10.1108/jcom-08-2019-0120.
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PurposeThis article offers an in-depth exploration of university communications practice by describing and analysing a publicity and recruitment campaign, called ‘Challenge Everything’, carried out by the Norwegian University of Science and Technology (NTNU) in 2018. By providing insight into internal sense-making around the campaign it contributes to literatures in science communication and communication management.Design/methodology/approachThis qualitative research uses semi-structured interviews and informal organisational ethnography, mobilising concepts of sense-making and auto-communication to guide analysis. The focus is on how organisation members made sense of the Challenge Everything campaign.FindingsThe analysis focuses on four key themes within organisational sense-making about the campaign: the openness of the campaign meant that it was readily picked up on and personalised by university staff; its meaning was always contextual, shaped by organisation members' roles, interests, and concerns; its controversy seems to primarily derive from questions of representation, and specifically whether organisation members recognised within it their own experiences of university culture; and its development points to the rise of new forms of expertise within university organisation, and the contestation of these.Research limitations/implicationsThe research offers only a partial snapshot of one instance of university communications. However, in demonstrating how public campaigns also operate as auto-communication it has important implications for strategic communication within complex organisations such as universities.Originality/valueThe research has particular value in offering an in-depth qualitative study of university marketing practices and the effects these have within an organisation.
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Dessaix, A. "Implementation Learnings From a Cancer-Prevention Multirisk Factor Public Education Campaign." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 133s. http://dx.doi.org/10.1200/jgo.18.50200.
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Background and context: The Cancer Council New South Wales (CCNSW) is one of Australia's leading cancer charities and is uniquely 95% community funded. Cancer prevention is one of five strategic priority areas for CCNSW. An estimated to 37,000 cancer cases are preventable each year in Australia; 33% of cancers in men and 31% in women. The CCNSW developed and implemented the 1 in 3 Cancers Campaign in 2016, the first Australian multirisk factor cancer prevention campaign. This was also the organization's first experience in implementing a social marketing mass media campaign. Over two years, the campaign's primary objective was to raise awareness that one in three cancers are preventable, to highlight why preventing cancer is important and practical steps for prevention. Aim: To undertake an organizational review of internal learnings from the development, implementation and evaluation of the 1 in 3 Cancers Campaign and make recommendations for future campaign practice. Strategy/Tactics: Cross-organizational perspectives were provided from 20 Cancer Council staff from the areas of cancer prevention, research, fundraising and community engagement through a one-day workshop. Program/Policy process: Workshop participants: 1) reviewed best practice social marketing processes, 2) reviewed published evidence on mass media public education campaigns, 3) against this framework, determined internal organizational learnings from the 1 in 3 Cancers Campaign and made recommendations for future practice. Outcomes: A summary report of key lessons learnt from the implementation of the 1 in 3 Cancers Campaign and recommendations for future practice. What was learned: Areas of strengths were identified including cross-organizational collaboration, the development of an interactive cancer risk quiz, good community awareness of the campaign and key message take out. Areas for improvement included the need for greater resource investment (namely staff capacity, skills and budget), greater lead times for thorough campaign planning and the need to focus on singular behavioral cancer risk factors in communication messaging rather than multiple risk factors. The workshop concluded that well-planned, well-resourced mass media campaigns were an important evidence-based strategy for future cancer prevention practice.
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Gupta, Deepak, Badrul Hassan, Anusha Agarwal, and Avni Bhasin. "Immunization Campaigns: Mitigating Barriers - Designing Communication." Interações: Sociedade e as novas modernidades, no. 36 (June 30, 2019): 158–75. http://dx.doi.org/10.31211/interacoes.n36.2019.e2.
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This paper revisits varied conceptual frameworks of the strategic communication, especially applicable on vaccination challenges that the immunization programmes are confronted with world over and how critical it is to ensure addressing the ‘last mile’ gaps in attaining cent percent vaccination coverage. It is based on consolidated reflections gathered together through varied field experiences and study of programme approaches. It assumes further significance as ensuring social-inclusion of vulnerable, hard-to-reach and poor populace is the key to using strategic communication as a marketing communication approach in bringing about positive behaviour change in the communities. Across the world, the public health programmes have been struggling for many decades in reaching out to communities and delivering the vaccination programmes. Despite the efforts invested in by the respective governments on supply aspects of vaccinations, social scientists continue to face challenges with the demand generation dimensions of the immunization programmes. Therefore, a significant emphasis on the ‘health seeking behavior’ aspects in individuals and their respective communities play a significant role in achieving cent percent immunization coverage. The current paper propounds a model called Vaccination Communication Model, i.e. ‘VCM’ which provides a modular approach in facilitating design of its immunization communication strategy.
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Budifebrianto, Rian, and Santi Delliana. "Strategi Kampanye Komisi Pemilihan Umum (KPU) dalam Meningkatkan Pemilih Aktif Pada Pemilu 2019 (Kajian Deskriptif di Akun Instagram KPU)." Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi 6, no. 2 (October 2, 2020): 1–11. http://dx.doi.org/10.33084/restorica.v6i2.1344.
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Communication in social media is a form of communication carried out by many parties, one of which is KPU. Welcoming the political year, the KPU is actively conducting campaigns to increase the number of active voters monitored each year. One of the campaign strategies used by KPU is using Instagram social media; according to KPU, this internet-based social media can reach the public widely and quickly. This study uses a qualitative research approach with the post-positivism paradigm. In this research, the model used is Ostergaard's campaign model. Based on research results, in conducting campaigns through Instagram, KPU utilizes several features on Instagram, such as posting, hashtags, and captions. In addition to using the Instagram feature, KPU also prioritizes speed in clarifying emerging hoaxes and attractive designs in its Instagram posts. KPU can create a positive perspective in the community, especially new voters who are expected to become active voters. KPU is a trusted distributor of information for the public regarding the 2019 elections.
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STEEL, BRENT S., JOHN C. PIERCE, and NICHOLAS P. LOVRICH. "Public Information Campaigns and "At-Risk" Voters." Political Communication 15, no. 1 (January 1, 1998): 117–33. http://dx.doi.org/10.1080/105846098199154.
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Lewenstein, Bruce V. "Industrial life insurance, public health campaigns, and public communication of science, 1908-1951." Public Understanding of Science 1, no. 4 (October 1992): 347–65. http://dx.doi.org/10.1088/0963-6625/1/4/001.
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During the first half of the twentieth century, private life insurance companies in the United States provided an important locus for the public communication of science, through their support of public health campaigns. This paper provides a history of how and why three companies (the Metropolitan, the Prudential, and the John Hancock life insurance companies) drew on their strength in `industrial' life insurance (sold to the lower classes at low, weekly rates) to engage in public health reforms. Only the Metropolitan and the Hancock, however, became active in public communication of health information. The paper suggests that four key factors provided the context for the companies' activities: (1) legislative and social pressure for reform; (2) increases in profits associated with healthier (and therefore longer-lived) customers; (3) ideals of social reform held by individuals in positions of bureaucratic power within the insurance organizations; and (4) organized machinery for weekly contact with and distribution of information to policyholders as a result of the nature of industrial life insurance.
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Tworzydło, Dariusz, Norbert Życzyński, and Marek Wajda. "Influencers as Support for Public Relations Campaigns." Marketing of Scientific and Research Organizations 31, no. 1 (March 1, 2019): 131–50. http://dx.doi.org/10.2478/minib-2019-0016.
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Summary The article is a collection of analyses carried out on the basis of literature on the subject and data collected with the utilization of desk research method. It also presents conclusions from surveys conducted by means of a qualitative method — IDI technique — during the Congress of Public Relations Professionals, which took place in April 2018 in Rzeszów. In the group of respondents there were representatives of public relations branch who cooperate with influencers and on top of that have rich experience in the area of PR activities conducted by means of the Internet. The goal of this article is assessment of the relationships occurring in the context of cooperation of PR specialists with influencers, as well as identifying the prospects for changes and potential trends in this area. Among the key conclusions drawn in course of the conducted research we find the one which suggests that using influencers for communication and promotion-related activities is recognized as both a chance and threat for the public relations industry. However, the aspect of threats is particularly important, as it has a direct impact on the emerging and persisting image crises. Due to the fact that influencers enjoy a lot of freedom in their activity in combination with the faith of their clients in their professional approach, there is a risk of emergence of actions which will not just fail to satisfy the assumptions of a promotional campaign, but may also directly hit the image of a given entity. Experts predict that using influencers for promotion will also in the nearest time be a growing trend, which will take hold among solutions used in communication with target groups.
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Aldoory, L. "Using communication theory in injury prevention campaigns." Injury Prevention 11, no. 5 (October 1, 2005): 260–63. http://dx.doi.org/10.1136/ip.2004.007104.
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Demetrious, Kristin. "‘Energy wars’: Global PR and public debate in the 21st century." Public Relations Inquiry 8, no. 1 (January 2019): 7–22. http://dx.doi.org/10.1177/2046147x18804283.
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‘Hashtags’, ‘trending topics’, ‘mentions’ ‘likes, ‘retweets’: the 21st century is distinctive for a range of new communication technologies, social practices and discourses that have framed public debate as “authentic”, “participatory”, “empowering” and “organic”. In this article, I explore a 21st century public relations (PR) campaign that is promoting neoliberal “solutions” to complex social and environmental problems, namely Burson-Marsteller’s 2014 campaign for coal industry client, Peabody Energy. The ‘Advanced Energy for Life’ (AEFL) ‘comprehensive global campaign’ to promote the idea of ‘clean coal’ in the alleviation of ‘energy poverty’ is but one in a succession of campaigns deployed by the coal industry since the 1980s. This article examines the reception of the AEFL campaign in Australia from January 2014 to March 2017. In doing so, it traces the movement of campaign tropes in the public sphere as well as prominent Twitter activity. It asks what purpose did the tropes serve and how they propelled debate. It also asks if resistance on Twitter can disrupt the ‘long period of suspended animation’ in public debate on energy policy. In tackling these questions with a critical lens, it aims to develop a greater understanding of the influence of global PR campaigns such as Peabody’s AEFL in public debate in contemporary settings.
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Lazar, Michelle M. "Performing the ‘lifeworld’ in public education campaigns." Pragmatics and Society 1, no. 2 (November 17, 2010): 284–310. http://dx.doi.org/10.1075/ps.1.2.05laz.
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In Singapore, top down public education campaigns have long been a mode of governance by which the conduct of citizens is constantly regulated. This article examines how in two fairly recent campaigns, a new approach to campaign communication is used that involves media interdiscursivity, viz., the mixing of discourses and genres in which the media constitute a significant element. The present approach involves the appropriation of a popular local television character, ‘Phua Chu Kang’, in order to address the public through educational rap music videos. Media interdiscursivity is based on an attempt to engage the public via a discourse of the ‘lifeworld’. The present article analyzes the ‘lifeworld’ discourse in terms of a combination of two processes, ‘informalization’ (the use of informal and conversational modes of address) and ‘communitization’ (the semiotic construction of a community of people). The dual processes are examined and discussed in relation to the choice of Phua Chu Kang as an ‘ordinary’ and almost ‘real’ person, including his informal register and speech style; his use of Singlish; and his construction of ‘community.’ The presence of Singlish, in particular, is interesting because (despite the official disdain for the language) it is included as part of PCK’s public performance of the lifeworld. The article concludes by considering this form of media interdiscursivity as the government’s shrewd way of achieving its social governance goals.
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Ryan, Charlotte. "Research Collaboration in a Communication Rights Campaign: Lessons Learned." NEW SOLUTIONS: A Journal of Environmental and Occupational Health Policy 28, no. 2 (January 11, 2018): 303–20. http://dx.doi.org/10.1177/1048291117752464.
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In building public support for social change, activists in communities of color routinely approach broader audiences via news media. Communities of color, however, routinely face disparities that limit their access to media including local news media outlets. This lack of access mirrors inequalities in political, social, and economic arenas and can slow public awareness campaigns to address disparities in health, environmental, and other quality-of-life issues. I describe two community-based collaborative action research studies that documented and challenged how local television newscasts underrepresented and misrepresented three communities of color in Boston. The linkage between communication rights and campaigns to address quality-of-life issues is presented, as well as unresolved challenges in the collaborative research process. The study has implications for environmental health campaigns.
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Anderson, Jenn, Rebecca K. Britt, Brian C. Britt, Shana Harming, and Nancy Fahrenwald. "Native Americans’ Memorable Conversations About Living Kidney Donation and Transplant." Qualitative Health Research 30, no. 5 (November 2, 2019): 679–92. http://dx.doi.org/10.1177/1049732319882672.
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Living kidney donation and transplant (LKDT) offers a path of hope for patients on indefinite dialysis treatment. However, identification of a living donor can be challenging; initiating these conversations is difficult. Our study analyzes memorable conversations about LKDT that occurred in response to an LKDT campaign targeted to Native Americans. Our analysis of n = 28 memorable conversations revealed that the campaign prompted conversations and increased communication efficacy about LKDT. Based on these findings, we suggest that campaign designers utilize narratives within campaigns to model communication self-efficacy and then analyze the content of postcampaign conversations as an indicator of campaign effectiveness.
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Nyarko, Jacob, Michael Yao Wodui Serwornoo, and Benedine Azanu. "Communication lapses to combating COVID-19 pandemic: Evaluating Ghana’s COVID-19 campaign." Journal of African Media Studies 13, no. 2 (June 1, 2021): 159–75. http://dx.doi.org/10.1386/jams_00041_1.
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COVID-19 is described as ‘novel’ largely because the virus has rarely been studied. Without any vaccine, the key to containing the virus was the timely delivery of educative public health information to people. With a population of 29 million composed of small urban segments, Ghana has enormous rural enclaves where most of her citizens live. This study seeks to explore the nature of Ghana’s COVID-19 campaign, focusing on the communication strategies and the extent to which indigenous communication tools (ICTs) have been employed. Relying on document analysis, Ghana’s COVID-19 campaign rarely deployed ICTs but rather paid lip service to the country’s indigenous resources in public addresses to the nation. It also found that the fight against the virus metamorphosed into political campaigns making WHO’s vital information subservient to images of political figures and political iconography in general. We argue that the nature of the campaign created generalized awareness of the pandemic, but did less to educate the masses on the WHO preventive protocols.
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Incze, Cynthia Bianka, Alexandra Pocovnicu, Simona Vasilache, and Nora-Labiba Al Zain. "Marketing communication analysis of benetton PR campaigns." Proceedings of the International Conference on Business Excellence 12, no. 1 (May 1, 2018): 457–65. http://dx.doi.org/10.2478/picbe-2018-0041.
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Abstract In today’s economies the role of marketing cannot be underestimated, just the sole amount of media communications is astonishing not taking in consideration the different marketing and PR strategies involved. The most well-known tools include advertising, public relations, sales promotions, direct marketing and personal selling. There is an increasing number of advertisements that reach our attention by the presence of vulgarity, nudity or moral offenses. The aim of the article is to extensively review the literature of shock advertising namely shockvertising and to pinpoint its evolution in case of Benetton fashion brand. Shockvertising focuses on the idea of selling products through evoking terrifying and repulsive emotions. This type of advertising is used to sensitize people to religion, racism, war, poverty and other taboo topics. The descriptive method is used in order to describe such complex phenomena. The research is conducted in the form of a retrospective qualitative case study focusing on the historical events that are connected to the communications at Benetton. Through the following research a better understanding of shockvertising and its dynamics is reached and emotional reactions of a range of individuals is presented. In addition, the question of ethical considerations and the shock advertising effectiveness is analyzed.
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DUTTON, WILLIAM H., and WAN-YING LIN. "Using the Web in the democratic process. The Web-orchestrated ‘Stop the Overlay’ cyber-campaign." European Review 9, no. 2 (May 2001): 185–99. http://dx.doi.org/10.1017/s1062798701000175.
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In the 1996 US Presidential elections, new information and communication technologies (ICTs), particularly the Internet and World Wide Web (Web), began to play a visible role in US campaigns and elections, and its role has expanded to shape the political process more generally. Case studies have shown how the Web, for example, can facilitate the rapid exchange of information that is essential to coordinating political activity. By virtue of reducing the costs of communication, it has become accessible to grassroots organisations without the resources to mount more traditional media campaigns. This study looks in-depth at one campaign – Stop the Overlay – which employed the Internet and Web to effect public policy and regulatory change locally, but with implications for California and the US. Our study led us to employ the framework of an ecology of games to discuss the interplay among the separate but interdependent decisions and games that shaped the campaign. The case shows how this Web-orchestrated campaign was one element that reconfigured the ecology of games in ways that influenced policy decisions. It accomplished this not only by altering the costs of communication, but by reshaping access and thereby changing the networks of communication among political actors.
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Hartig, Falk. "Deterrence by public diplomacy." Journal of Communication Management 21, no. 4 (November 6, 2017): 342–54. http://dx.doi.org/10.1108/jcom-02-2017-0024.
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Purpose The purpose of this paper is to contribute to the growing public diplomacy literature as it focuses on the crucial, but so far largely unnoticed negative dimension of public diplomacy by analyzing information campaigns targeting unwanted people as one instrument of public diplomacy. Design/methodology/approach Using the cases of Australia and Germany this paper analyses the public diplomacy narratives of these two countries and contrasts those with the messages both countries communicate to potential migrants/refuges through a number of information campaigns. Based on this assessment the paper highlights the negative dimension of public diplomacy and discusses how this negative dimension influences the conduct of public diplomacy. Findings Both cases clearly exemplify that public diplomacy is no altruistic affair and that public diplomacy is facing new challenges due to this concurrence of opposing images it aims to communicate. It further illustrates that this negative dimension not only challenges the understanding of public diplomacy, but at the same time exemplifies a communicative predicament which, it is argued, cannot be solved satisfactory and requires a trade-off between deterrence and attraction. The predicament arises from the dichotomy of presenting a positive image of a country to produce endorsement and sympathy as well as to attract tourists and investment, while at the same time communicating a negative image to deter uninvited people from entering the country. Practical implications Referring to this communicative predicament, the paper suggests that those campaigns are unrewarding for two reasons: first, they apparently do not achieve their objectives and at the same time undermine other public diplomacy initiatives. Originality/value The paper highlights the normally neglected fact that public diplomacy is not only concerned with presenting a positive image of a country and winning hearts and minds, but that public diplomacy also has a negative dimension which needs more academic analysis and practitioner’s attention.
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Brewer, Paul R., and Xiaoxia Cao. "Candidate Appearances on Soft News Shows and Public Knowledge About Primary Campaigns." Journal of Broadcasting & Electronic Media 50, no. 1 (March 2006): 18–35. http://dx.doi.org/10.1207/s15506878jobem5001_2.
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Aksenov, N., M. Fryziuk, T. Pavlenko, O. Fedorenko, and O. Mykhailenko. "COMMUNICATION STRATEGIES FOR INFORMATION ABOUT RADON RISKS." Hygiene of populated places 2020, no. 70 (December 22, 2020): 100–107. http://dx.doi.org/10.32402/hygiene2020.70.100.
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The article analyzes and determines the most effective directions of communication strategies and specific approaches to the choice of ways to inform the population about radon risks. Communicating with the public about radon risks is an integral part of the national radon action plan, and radon risk communication is a specific requirement of the IAEA's Basic Safety Standards. An effective risk communication strategy provides for a multi-stakeholder information flow involving stakeholders (all stakeholders) - representatives of communities living at risk, regulators, experts, radiation safety inspectors, and should focus on informing different audiences and recommending appropriate protective measures. It is also very important to take into account both the demographic and socio-economic context of the population and the use of quantitative and qualitative approaches to information. National and regional departments, local health authorities and non-profit organizations should work together to share knowledge, experience, resources and ideas that will stimulate radon measurements and protective actions. An effective component of a radon risk communication campaign is to identify target audiences that need to be informed and persuaded to take the necessary protection measures, and raising public awareness of the need to reduce radon levels in homes should be a key communication strategy. In the process of risk communication, an important aspect is the approach to the choice of ways of informing and developing the content of information messages. The effectiveness of communications will increase significantly if you join existing other information campaigns, such as energy efficiency, smoking control, labor protection and the like. Communication should be an ongoing process and should be carried out at all stages of the implementation of the radon action plan.
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Arya Putra, I. Putu Dudyk, Ramanda Dimas Surya Dinata, and Agung Wijaya. "PORTRAIT PHOTO STUDY AS COMMUNICATION MEDIA IN A POLITICAL CAMPAIGN." Jurnal Nawala Visual 1, no. 1 (May 31, 2019): 52–63. http://dx.doi.org/10.35886/nawalavisual.v1i1.10.
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Campaign in principle is a process of individual or group communication activities institutionalized and aims to create a certain impact. Political contestation at this time currently uses various media as mass communication. One of the most widely used media communications in political campaigns is portrait photos. In a portrait photo that is seen is the protrusion of a figure in a picture frame. Portrait photos are widely used in today's political campaign media and appear to be a mandatory element in campaign media. Its almost certain when there are political activities such as general elections, presidential elections and others, campaign media that display portraits of political figures can be found in strategic public places. Usually photos that are selected or set to be communicative and the appearance of the expressions from political figures sparks smiles and laughter to gain sympathy from their constituents. The form of portrait photos in campaign media appears in various mediums such as banners, billboards, pins, stickers, posters, t-shirts, and others. The communication that is built in the portrait photo media is non verbal communication that requires viewers to see visuals or images. This become interesting to study because portrait photos are not enough to only be read as visual that display personal figures but can be seen from a social angle because their presence functions as signs and illustrative elements.
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Cheek, Ryan. "Zombie Ent(r)ailments in Risk Communication: A Rhetorical Analysis of the CDC’s Zombie Apocalypse Preparedness Campaign." Journal of Technical Writing and Communication 50, no. 4 (December 6, 2019): 401–22. http://dx.doi.org/10.1177/0047281619892630.
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Apocalypticism is a powerful brew of eschatological belief and political imagination that is extremely persuasive. This article addresses the intersections between apocalyptic rhetoric and the technical communication of risk, disease outbreak, and disaster preparedness by analyzing the Centers for Disease Control and Prevention’s zombie apocalypse preparedness campaign. Specifically, I argue that the framing of the Centers for Disease Control and Prevention’s campaign relies on and extends problematic iterations of apocalypticism and undermines the educational objectives of disaster preparedness and response. I conclude with suggestions for how technical communicators designing public awareness and outreach campaigns can use existential risk rhetoric for engagement without succumbing to the pernicious side effects of apocalypticism.
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Iyengar, Shanto, and Douglas S. Massey. "Scientific communication in a post-truth society." Proceedings of the National Academy of Sciences 116, no. 16 (November 26, 2018): 7656–61. http://dx.doi.org/10.1073/pnas.1805868115.
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Within the scientific community, much attention has focused on improving communications between scientists, policy makers, and the public. To date, efforts have centered on improving the content, accessibility, and delivery of scientific communications. Here we argue that in the current political and media environment faulty communication is no longer the core of the problem. Distrust in the scientific enterprise and misperceptions of scientific knowledge increasingly stem less from problems of communication and more from the widespread dissemination of misleading and biased information. We describe the profound structural shifts in the media environment that have occurred in recent decades and their connection to public policy decisions and technological changes. We explain how these shifts have enabled unscrupulous actors with ulterior motives increasingly to circulate fake news, misinformation, and disinformation with the help of trolls, bots, and respondent-driven algorithms. We document the high degree of partisan animosity, implicit ideological bias, political polarization, and politically motivated reasoning that now prevail in the public sphere and offer an actual example of how clearly stated scientific conclusions can be systematically perverted in the media through an internet-based campaign of disinformation and misinformation. We suggest that, in addition to attending to the clarity of their communications, scientists must also develop online strategies to counteract campaigns of misinformation and disinformation that will inevitably follow the release of findings threatening to partisans on either end of the political spectrum.
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Herna, Herna, Hiswanti Hiswanti, Hidayaturahmi Hidayaturahmi, and Amanda Anindya Putri. "Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com." Jurnal Komunikasi Pembangunan 17, no. 2 (July 1, 2019): 146–56. http://dx.doi.org/10.46937/17201926843.
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The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.
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Solovei, Adriana, and Bas van den Putte. "The effects of five public information campaigns: The role of interpersonal communication." Communications 45, s1 (November 18, 2020): 586–602. http://dx.doi.org/10.1515/commun-2020-2089.
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AbstractFor five Dutch public information campaigns, this study assessed whether interpersonal communication mediated the effects of exposure (to TV, radio, or online banners) on five persuasive outcomes: awareness, knowledge, attitude, intention, and self-reported behavior. Structural equation modeling was used to test 23 models relating exposure to one of these outcome variables. Few direct effects of media exposure were found (for online banners, TV, and radio in, respectively, one, four, and seven of the 23 models). In contrast, results revealed that interpersonal communication had direct effects on the outcomes in 17 of the 23 models. Moreover, indirect effects of media exposure via interpersonal communication were found for online banner, TV, and radio exposure in, respectively, eight, nine, and ten models. These results indicate that interpersonal communication plays an important role in explaining media exposure persuasive effects and should be taken into account in the development and evaluation of public information campaigns.
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Domigan, Juliane, Tavis J. Glassman, Jeff Miller, Heather Hug, and Aaron J. Diehr. "Message testing to create effective health communication campaigns." Health Education 115, no. 5 (August 3, 2015): 480–94. http://dx.doi.org/10.1108/he-02-2014-0012.
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Purpose – The purpose of this paper was to assess a health communication campaign designed to reduce distracted driving among college students within the USA. Design/methodology/approach – Utilizing central interviewing techniques, participants were asked qualitative and quantitative items soliciting feedback concerning the efficacy of the messages. Findings – The findings indicated students understood, believed, found the messages appealing, and thought the campaign discouraged distracted driving. Several themes emerged from the qualitative analysis, including the prominence of the logo, recommendation to use bright colors, and the suggestion to use more intense graphics. Research limitations/implications – First, the data were collected by conducting interviews, potentially leading to some shortcomings associated with self-reported data. Second, while the results indicated that participants perceived that the messages discouraged distracted driving, none of the central intercept interview items assessed participants’ intentions to change their behavior. Third, a convenience sample was used, and thus the generalizability of the results are limited and warrant further research. Finally, because multiple researchers conducted the interviews, it is possible that data were interpreted differently, which could pose a threat to inter-rater reliability. Practical implications – Message testing provides practitioners with invaluable feedback in designing effective messages. However, suggestions from the target audience need to be carefully considered before revising messages, as the lay public are not experts in prevention. Originality/value – Message testing provides health educators with a specific method to receive feedback from the target audience to ensure they understand and are motivated by the message, resulting in a more effective health communication campaign.
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Heath, Robert L., and Richard Alan Nelson. "Image and Issue Advertising: A Corporate and Public Policy Perspective." Journal of Marketing 49, no. 2 (March 1985): 58–68. http://dx.doi.org/10.1177/002224298504900205.
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This article reviews current advertising case law and its implications for advocacy communication, as well as relevant image/issue advertising regulatory decisions by the FTC, FCC, and IRS. In an effort to minimize the chilling effect of this regulation, the authors offer guidelines aimed at assisting communication managers charged with designing effective campaigns.
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Susanto, Tri, Leonard Dharmawan, La Dono, and Irvan Roberto. "Kampanye Sosial Istana Belajar Anak Banten dalam Pembangunan Pendidikan di Era Digital." Jurnal Komunikasi Pembangunan 17, no. 2 (July 1, 2019): 205–15. http://dx.doi.org/10.46937/17201926851.
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Social campaigns are carried out to increase public awareness and behavior of various issues faced by a country. The development of the digital era now demands that campaigns be enjoyed and seen through online media. One of the social campaign activities was the Banten Children's Learning Palace (ISBANBAN), which involved young Bantenese in contributing to education in the area by using new media. This study aims to find out and describe the ISBANBAN social campaign communication strategy with the social marketing communication approach. This research is a qualitative research with a case study strategy that takes campaign activities through new media. The main data obtained through in-depth interviews and observations. The research findings provide an overview of the social marketing communication strategy carried out by ISBANBAN that connects offline interactions, namely teaching activities in remote Banten with online interaction, namely social media as the main channel in social marketing that aims to build brand awareness for donations, through new media information that gives more broad so it is expected to reach further adopter target targets. Target adopters of multiplayer donations that not only contribute funds but also energy and thought in an effort to advance education in remote Banten.
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Kelly, Kathleen J., Randall C. Swaim, and Jeffrey C. Wayman. "The Impact of a Localized Antidrug Media Campaign on Targeted Variables Associated with Adolescent Drug Use." Journal of Public Policy & Marketing 15, no. 2 (September 1996): 238–51. http://dx.doi.org/10.1177/074391569601500206.
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The authors report a study designed to determine whether antidrug campaigns that have been localized can affect variables associated with adolescent drug use. An experiment was conducted with sets of matched communities with populations between 5000 and 30,000 distributed throughout the United States. Seventh- through twelfth-grade students in experimental communities were exposed to a year-long media campaign followed by a survey. The targeted variables were perceived influence of media messages on “favorability” toward substance use and drug-related intentions, perceived harm of substance use, parental sanctions against substance use, parent-child communication about substance use, peer encouragement to use substances, and peer sanctions against substance use. Recall of the media campaign was low. However, adolescents with low and moderate levels of drug use who recalled individual campaign flights showed beneficial effects on targeted variables in comparison with students who did not recall the campaigns and control students who were not exposed to the campaigns. The implications of the findings for further research and public policy are discussed.
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Nord, Lars, and Marie Grusell. "30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018." Central European Journal of Communication 12, no. 3 (September 4, 2019): 282–98. http://dx.doi.org/10.19195/1899-5101.12.3(24).1.
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Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
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Kalbfleisch, P. "Strategic Communication in Corporate Campaigns, News Coverage, Public Relations, and the Internet." Communication Theory 11, no. 4 (November 1, 2001): 495. http://dx.doi.org/10.1093/ct/11.4.495.
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Knox, Emily, Stuart Biddle, Dale W. Esliger, Joe Piggin, and Lauren Sherar. "Accounting for Sitting and Moving: An Analysis of Sedentary Behavior in Mass Media Campaigns." Journal of Physical Activity and Health 12, no. 9 (September 2015): 1198–204. http://dx.doi.org/10.1123/jpah.2014-0360.
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Background:Mass media campaigns are an important tool for promoting health-related physical activity. The relevance of sedentary behavior to public health has propelled it to feature prominently in health campaigns across the world. This study explored the use of messages regarding sedentary behavior in health campaigns within the context of current debates surrounding the association between sedentary behavior and health, and messaging strategies to promote moderate-to-vigorous physical activity (MVPA).Methods:A web-based search of major campaigns in the United Kingdom, United States, Canada, and Australia was performed to identify the main campaign from each country. A directed content analysis was then conducted to analyze the inclusion of messages regarding sedentary behavior in health campaigns and to elucidate key themes. Important areas for future research were illustrated.Results:Four key themes from the campaigns emerged: clinging to sedentary behavior guidelines, advocating reducing sedentary behavior as a first step on the activity continuum and the importance of light activity, confusing the promotion of MVPA, and the demonization of sedentary behavior.Conclusions:Strategies for managing sedentary behavior as an additional complicating factor in health promotion are urgently required. Lessons learned from previous health communication campaigns should stimulate research to inform future messaging strategies.
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Fitch, Kate. "Rethinking Australian public relations history in the mid-20th century." Media International Australia 160, no. 1 (August 2016): 9–19. http://dx.doi.org/10.1177/1329878x16651135.
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This article investigates the development of public relations in Australia and addresses calls to reconceptualise Australian public relations history. It presents the findings from an analysis of newspaper articles and industry newsletters in the 1940s and 1950s. These findings confirm the term public relations was in common use in Australia earlier than is widely accepted and not confined to either military information campaigns during the war or the corporate sector in the post-war period, but was used by government and public institutions and had increasing prominence through industry associations in the manufacturing sector and in social justice and advocacy campaigns. The study highlights four themes – war and post-war work, non-profit public relations, gender, and media and related industries – that enable new perspectives on Australian public relations history and historiography to be developed.
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Bünzli, Fabienne, and Martin J. Eppler. "Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns." Nonprofit Management and Leadership 29, no. 4 (December 20, 2018): 491–508. http://dx.doi.org/10.1002/nml.21346.
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Valente, Thomas W., Patricia R. Poppe, Maria Elena Alva, Rosario Vera De Briceño, and Danielle Cases. "Street Theater as a Tool to Reduce Family Planning Misinformation." International Quarterly of Community Health Education 15, no. 3 (October 1994): 279–89. http://dx.doi.org/10.2190/nlmg-8a1k-te8j-y5ha.
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Mass media campaigns can be effective at communicating health information to a mass audience rather inexpensively. Critics of mass media health campaigns often contend, however, that interpersonal communication is more effective at changing behavior. Conversely, interpersonal communication activities to promote health can be effective at changing behavior, but critics have argued that they have certain limitations such as being expensive and personal (perhaps intrusive), and that they provide nonstandardized information. The present study is an evaluation of a street theater format in Perú that combined the advantages of mass and interpersonal communication to improve family planning knowledge and attitudes. The street theater was effective in decreasing misinformation concerning modern contraceptive methods.