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1

Public communication campaigns. 4th ed. Thousand Oaks: SAGE, 2013.

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2

Communication consultants in political campaigns: Ballot box warriors. Westport, Conn: Praeger, 1997.

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3

M, Rogers Everett, and Sopory Pradeep, eds. Designing health communication campaigns: What works? Newbury Park, Calif: Sage, 1992.

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4

Political public relations: Principles and applications. New York: Routledge, Taylor & Francis Group, 2011.

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5

Vaughan, Jenny. Causes and campaigns. Mankato, MN: Smart Apple Media, 2011.

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6

Strategy in information and influence campaigns: How policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want. New York: Routledge, 2011.

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7

Santil, M. Díaz. Marketing político: Lo que usted necesita saber. [Dominican Republic]: Editora Corripio, 2001.

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8

Routledge handbook of political marketing. New York: Routledge, 2012.

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9

Palm, Göran. Att välja med Smålandsposten: Journalistik och valrörelser 1982-1998. [Växjö]: Växjö University Press, 2000.

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10

Hanʼguk ŏllon kwa tʻupʻyo haengtʻae yŏnʼgu: Taetʻongnyŏng sŏnʼgŏ rŭl chungsim ŭro. Sŏul: Pʻawŏ Puk, 2008.

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11

Internet politics: States, citizens, and new communication technologies. New York: Oxford University Press, 2006.

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12

Comment se jouent les élections: Télévision et persuasion en campagne électorale. Bry-sur-Marne: INA, 2012.

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13

Marchenko, G. I. Imidzh v politike: G.I. Marchenko, I.A. Noskov. Moskva: Gumanitarnyĭ izdatelʹskiĭ t͡s︡entr Vlados, 1997.

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Li͡ubashevskiĭ, I͡Uriĭ. Pravila okhoty na protestnyĭ ėlektorat. Moskva: NIPT, 2001.

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15

Public Relations Society of America. Professional Practice Center. Campaign profile handbook: Employee communications. New York, N.Y: PRSA Professional Practice Center, 1995.

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16

Daradirek, Ekachai, ed. International and intercultural public relations: A campaign case approach. Boston: Pearson/Allyn & Bacon, 2006.

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17

Freelon, Deen. Handbook of digital politics. Cheltenham, UK: Edward Elgar Publishing, 2015.

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18

Communication in Bangladesh: Media response and campaign strategy. Dhaka: Shrabon Prokashoni, 2006.

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19

Ŭn-gyŏng, Na, and Yi Kang-hyŏng, eds. 2007 kungmin ŭi sŏntʻaek: Che 17-tae taetʻongnyŏng sŏnʼgŏ wa midiŏ iyong, pʻaenŏl yŏnʼgu. Sŏul Tʻŭkpyŏlsi: Hanʼguk Ŏllon Chaedan, 2007.

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20

iPolitics: Citizens, elections, and governing in the new media era. Cambridge: Cambridge University Press, 2011.

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21

United States. Government Accountability Office. Digital television transition: Issues related to an information campaign regarding the transition. Washington, D.C.]: United States Government Accountability Office, 2005.

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22

Rodié, Montse Español, and Giles Clare. The mystery of the golden stars: An adventure in the European Union. Luxembourg: Publications Office of the European Union, 2014.

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23

Fernández, Carmen Beatriz. Marketing político: Herramientas para ganar elecciones. [Venezuela]: Konrad-Adenauer-Stiftung, 2003.

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24

The 2010 census integrated communications campaign; criteria for implementation: Measurements for success : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, first session, September 22, 2009. Washington: U.S. G.P.O., 2009.

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25

Census 2010: Using the communications campaign to effectively reduce the undercount : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Tenth Congress, second session, July 10, 2008. Washington: U.S. G.P.O., 2009.

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26

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications. Campaign Advertising Act: Hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on S. 743 to reduce campaign expenditures in federal elections ... S. 744 and S. 1009 to amend section 315 of the Communications Act of 1934 with respect to the purchase of broadcasting time by candidates for public office, August 2, 1989. Washington: U.S. G.P.O., 1989.

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27

United States. Government Accountability Office. Anti-drug media campaign: An array of services was provided, but most funds were committed to buying media time and space : report to the Subcommittee on Transportation, Treasury, the Judiciary, Housing and Urban Development, and Related Agencies, Committee on Appropriations, U.S. Senate. Washington, D.C: U.S. Govt. Accountability Office, 2005.

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28

Clinton), United States President (1993-2001 :. Making available appropriations: Communication from the President of the United States transmitting his request to make available appropriations totaling $100,000,000 in budget authority for the Department of the Health and Human Services for the Low Income Home Energy Assistance Program ... Balanced Budget and Emergency Deficit Control Act of 1985, as amended, pursuant to the provisions of Public Law 103-333. Washington: U.S. G.P.O., 1995.

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29

Sang-in, Chŏn, ed. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.

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30

E, Rice Ronald, and Atkin Charles K, eds. Public communication campaigns. 2nd ed. Newbury Park: Sage Publications, 1989.

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31

Public Communication Campaigns. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2001. http://dx.doi.org/10.4135/9781452233260.

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32

E, Rice Ronald, and Atkin Charles K, eds. Public communication campaigns. 3rd ed. Thousand Oaks, Calif: Sage Publications, 2001.

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33

Shoemaker, Pamela J. Communication Campaigns About Drugs: Government, Media, and the Public (Communication Textbook Series). Lawrence Erlbaum, 1989.

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34

J, Shoemaker Pamela, ed. Communication campaigns about drugs: Government, media, and the public. Hillsdale, N.J: L. Erlbaum Associates, 1989.

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35

Shoemaker, Pamela J. Communication Campaigns about Drugs: Government, Media, and the Public. Taylor & Francis Group, 2011.

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36

Joiner, Jeffery Paul. Communication in ballot issue campaigns: A rhetorical analysis of the 1991 Cincinnati Public Schools levy campaign. 1992.

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37

From Awareness to Commitment in Public Health Campaigns: The Awareness Myth. Lexington Books/Fortress Academic, 2017.

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38

Hill, Myleea D., and Marceline Thompson-Hayes. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth. Rowman & Littlefield Publishers, Incorporated, 2020.

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39

Guttman, Nurit. Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer. Taylor & Francis Group, 2017.

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40

Communication Public Discourse And Road Safety Campaigns Persuading People To Be Safer. Routledge, 2012.

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41

Public information campaigns & opinion research: A handbook for the student & practitioner. London: SAGE, 2002.

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42

Campaigns that shook the world: The evolution of public relations. Kogan Page, 2015.

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43

Chen, Yanru. Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul. Springer, 2016.

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44

Chen, Yanru. Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul. Springer, 2015.

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45

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner. Sage Publications Ltd, 2002.

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46

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner. Sage Publications Ltd, 2001.

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47

Green, Donald P., Allison J. Carnegie, and Joel Middleton. Political Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.022.

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In an effort to overcome the limitations of survey research and lab experimentation, researchers studying the effects of communication have increasingly turned to field experimentation, or randomized trials conducted in real-world settings. This essay describes the research designs and findings from illustrative field experiments in three substantive domains. First, the authors consider public information campaigns designed to encourage voters to hold public officials accountable for performance in office. Second, they discuss individually targeted information designed to encourage voters and taxpayers to comply with social norms. Finally, they review recent attempts to study the electoral effects of television and radio advertisements. This array of studies illustrates how field experiments may contribute to a broad range of important theoretical and policy debates.
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48

Global Political Marketing. Taylor & Francis Group, 2011.

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49

Hongbodan, Hannaradang (Korea) Midiŏ, ed. Taetʻongnyŏng hubo rŭl sasŏn e ollyŏra: Political public relations & marketing : 5-chʻŏnman ŭi maŭm ŭl saro chabŭn midiŏ hongbo pihaindŭ sŭtʻori. Sŏul-si: Chungang Puksŭ, 2008.

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50

Lees-Marshment, Jennifer. Routledge Handbook of Political Marketing. Taylor & Francis Group, 2015.

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