Dissertations / Theses on the topic 'Proximité digitale'
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Goldstein, ép Lejuste Déborah. "La transformation numérique des TPE/PME traditionnelles comme catalyseur du développement économique territorial : enjeux et impacts socio- économiques." Electronic Thesis or Diss., Limoges, 2024. http://www.theses.fr/2024LIMO0023.
Full textThe revolution induced by the digital transformation of very small enterprises (VSEs) and small and medium-sized enterprises (SMEs) is unprecedented, driven by the rapid emergence of digital technologies. This change goes far beyond mere tool modernization; it brings about a profound shift in how these businesses interact with their economic and social environment. This thesis argues that this transformation constitutes a strategic process that comprehensively and innovatively integrates digital technologies into all aspects of an organization. It delves into how the digital transformation of traditional VSEs/SMEs can act as a catalyst for territorial economic development, analyzing its socio-economic issues and impacts. By combining qualitative and quantitative approaches, it addresses the issue from various angles, including organizational, managerial, and territorial dimensions. Structured around four distinct axes of analysis, this thesis through articles examines the strategic aspect of digital transformation and its role in territorial resilience, the management of externalities generated by this transformation, the evolution of the role of leadership, and the impact of using generative AI in data management and decision-making. Beyond the individual findings of the articles, several cross-cutting conclusions emerge from the research, highlighting the growing importance of digitalization for traditional VSEs/SMEs while underscoring the need for a balanced approach between digital tools and human interactions. By integrating a digital evolution of the theory of strategic construction by the business leader developed by Henry Mintzberg, this thesis puts forward recommendations for leaders and institutions. These recommendations aim to promote digital culture, facilitate collaboration, and provide personalized support for the implementation of digital transformation within businesses. Importantly, this approach, by highlighting a different perception of digitalization and digital transformation within the company, fosters the development of ecosystems in perspective with territorial attractiveness. Finally, this thesis aims to assist economic and institutional actors in successfully navigating the digital era by integrating principles of digital sobriety and environmental responsibility into their strategies, while fostering innovation and competitiveness
Puntí, Brun Mònica. "Els mitjans digitals de proximitat. El cas del grup Nació Digital." Doctoral thesis, Universitat de Girona, 2016. http://hdl.handle.net/10803/365576.
Full textAquesta tesi doctoral és una investigació que té com a objectiu estudiar els mitjans digitals de proximitat a Catalunya. En el marc teòric, s’estableixen els fonaments sobre els quals s’erigeix aquest sector: la comunicació de proximitat i el ciberperiodisme. El fenomen dels mitjans digitals de proximitat a Catalunya s’analitza a través de l’estudi d’un cas paradigmàtic, el del Grup Nació Digital (GND). De Nació Digital se n’ha estudiat el model periodístic i el de negoci fent especial atenció a les seves edicions territorials. Principalment s’ha utilitzat la metodologia qualitativa amb les tècniques de l’estudi de cas i les entrevistes en profunditat i semiestructurades a l’equip directiu del Grup, així com als responsables dels mitjans digitals de proximitat. Aquesta metodologia s’ha combinat amb la quantitativa a través de l’anàlisi de contingut. La principal conclusió és que les claus de l’èxit han estat el model d’informació de proximitat, que ha permès l’expansió i creixement de l’audiència, i la tecnologia, amb una innovació constant i un sistema de gestió propi.
Meyer, John. "Technological Proximity: Ambient Digital Interaction in Architecture." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459438801.
Full textCorbal, Caroline. "La proximité numérique de l'intime : espace de r(e)-création." Thesis, Bordeaux 3, 2017. http://www.theses.fr/2017BOR30064.
Full textThe boundaries of the intimate are altered and modified by digital proximity areas where information seems to be transformed. The boundaries between pubic and private areas are shifted. The legibility of the perceptible world tends to loose its sense and its essence. This digital proximity of the network and the terminal interfaces, form of an extension of reality vectorised by the individual’s “desire”, makes it possible to create a mobile intimate identity. The growth of virtual identities and the conditions for digital proximity intersecting with real life express and emphasize a re-invented and re-enchanted daily life. Projection of the intimate into real space endlessly reactivated by the new aspects of intelligent and connecting objects modifies interpretation of and relations with the world. The area then becomes purpose and a framework for creation. The conjunction of art with mediation and information-communication is this form of language that seems capable of interpreting the sensible, imaginative and esthetic universe of this “virtual intimate” period
Aharony, Nadav. "Virtual Private Milieus : sharing our digital aura through social and physical proximity." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46576.
Full textIncludes bibliographical references (p. 153-160).
People are quite good at establishing a social style and using it in different communications contexts, but they do less well when the communication is mediated by computer networks. It is hard to control what information is revealed and how one's digital persona will be presented or interpreted. In this thesis, we ameliorate this problem by creating a "Virtual Private Milieu", a "VPM", that allows networked devices to act on our behalf and project a "digital aura" to other people and devices around us in a manner analogous to the way humans naturally interact with one another. The dynamic aggregation of the different auras and facets that the devices expose to one another creates social spheres of interaction between sets of active devices, and consequently between people. We focus on the subset of networking that deals with proximate communication, which we dub Face-to-Face Networking (FtFN). Network interaction in this space is often analogous to human face-to-face interaction, and increasingly, our devices are being used in local situations. We describe a VPM framework, key features of which include the incorporation of trust and context parameters into the discovery and communication process, incorporation of multiple contextunique identities, and also the support for multiple degrees of security and privacy. We also present the "Social Dashboard", a readily usable control for one's aura. Finally, we review "Comm.unity", a software package that allows developers and researchers easy implementation and deployment of local and distant social applications, and present two applications developed over this platform.
Nadav Aharony.
S.M.
Dahlberg-Grundberg, Michael. "Digital media and the transnationalization of protests." Doctoral thesis, Umeå universitet, Sociologiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-114456.
Full textLeite, Melina da Silveira. "Jornalismo de proximidade configurado pelos sentidos das interações no facebook: um estudo dos processos no diário popular." Universidade do Vale do Rio dos Sinos, 2018. http://www.repositorio.jesuita.org.br/handle/UNISINOS/7047.
Full textMade available in DSpace on 2018-05-10T13:01:44Z (GMT). No. of bitstreams: 1 Melina da Silveira Leite_.pdf: 2155817 bytes, checksum: 2306c73633e1be53a5bf3e035165612a (MD5) Previous issue date: 2018-04-02
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O presente trabalho tem como proposta estudar como ocorrem os vínculos entre leitores e um jornal, o Diário Popular, localizado no interior do Rio Grande do Sul, na cidade de Pelotas e que abrange uma mesma região, a zona Sul do estado, através da página do veículo no Facebook. Investigamos de que forma esses leitores significam os acontecimentos locais, a partir de interação com o jornal. Para isso, levamos em conta os processos de jornalismo em redes digitais e estudamos questões pertinentes à proximidade e territorialidade, além de acontecimento, redes sociais digitais e interação. Utilizamos como principais metodologias a análise de construção de sentidos em redes digitais e entrevista. Pudemos identificar a partir do nosso recorte, que existem diferentes tipos de interação entre leitores e jornal, as quais categorizamos como afetação – argumento, afetação – passionalidade, prestimosidade e sociabilidade e que, o leitor, a partir de características de proximidade territoriais, identifica-se com os acontecimentos locais e regionais.
The present study aims to verify the links between readers and a newspaper. The newspaper studied was Diário Popular, which is located in the country side of Rio Grande do Sul, in the city of Pelotas. The newspaper cover, the southern part of the state, through the Facebook’s page. We investigated how these readers signify local events, from the interaction with the newspaper. For this, we considerated the processes of journalism in digital networks and we study issues related to proximity and territoriality, as well as events, digital social networks and interaction. The methodology used was the analysis of sense construction in digital networks and interview. From our clipping, we identified that there are different types of interaction between readers and newspapers, categorized as affectation - argument, affectation - passion, helpfulness and sociability. Which the readers, based on characteristics of territorial proximity, find themselves in local and regional events.
Lashgari, Maryam. "Digital Marketing Strategy:B2B and Stakeholders Communication." Doctoral thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-220144.
Full textQC 20171219
Duplaà, Céline. "Compétences et technologies de l'information et de la communication dans un contexte hypermoderne : le cas des managers de proximité d'une banque régionale." Thesis, Perpignan, 2020. http://www.theses.fr/2020PERP0014.
Full textThe uses of Information and Communication Technologies (ICT) are growing and diversifyingin all parts of the society. In organizations, this phenomenon, known as digital transformation,materializes in particular by a permanent questioning of their processes and requires a continualadaptation of the skills of organizational actors. The banking sector is characterized by urgency,immediacy and the multiplication of solicitations favored by ICT, corresponding to thecharacteristics of hypermodernity. This research contributes to the exploration, in the field, ofa little studied phenomenon: the skills of local managers, a pivotal organizational function indirect contact with employees, top management and customers. The skills development of theseactors is particularly marked by the uses of ICTs, and more generally, by the hypermoderncontext. In order to explore this problematic, we mobilize theories relating to classical skillsand related to the uses of ICT as well as the structural duality of the structuration theory(Giddens, 1987) allowing the study of complex interrelationships between structures, actorsand their practices.An exploratory approach deploying a qualitative methodology, concretized by abductive actionresearch, was carried out through the study of the case of Banque Populaire du Sud, regionalmutual bank. A multi-stakeholder approach in the context of this immersive study enabled thetriangulation of 165 open interviews, 32 hours of observations and 20 semi-structuredinterviews with local managers.This methodology results in the emergence of 6 different typologies of skills that local managersimplement, through 49 skills. The discussion highlighted not only the importance of ICT in aconstantly changing environment but also the coexistence of hypermodern characteristics withothers, advocating on the contrary the slowdown, related to slow management. The skillsdetected as well as situations deemed critical by the proximity managers met led to thedevelopment of 31 applicable managerial recommendations
Gustafson, Josefin. "Upplevelsen av att nå fram genom en skärm : En kvalitativ studie från en behandlares perspektiv om upplevelsen av allians genom digitalt verktyg." Thesis, Karlstads universitet, Institutionen för sociala och psykologiska studier (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-83890.
Full textThe purpose of the study was to investigate therapists' experience of therapeutic alliance in therapy through digital format. A qualitative method has been applied and data collection has been done through semi-structured interviews. The study involved seven participants, five of whom were women and two were men. The study's collected material has been analyzed based on Braun and Clarke's (2006) Thematic analysis. The Thematic Analysis generated three themes: The first theme: The uncertainty in what happens, and what one does not see or hear, which describes the participants' experience of obstacles in communication through the digital meeting. Second theme: Limited room for maneuver, describes the participants' feeling that the digital format reduces their toolbox as a therapist. The last theme: Lack of physical proximity, describes how the participants lack the physical proximity in the digital format but experience the digital format as a good complement to the physical space, however, no adequate replacement.
A-iyeh, Enoch. "Voronoi tessellation quality: applications in digital image analysis." A-iyeh E., Peters, J.F, Proximal Groupoid Patterns in Digital Images, Computing Research Repository: Computer Vision and Pattern Recognition, 2016, 2017. http://hdl.handle.net/1993/32055.
Full textFebruary 2017
Cunha, João Miguel Neto. "O uso das ferramentas de comunicação digital na promoção de uma política de proximidade nas Forças de Segurança Portuguesas - Estudo comparativo entre PSP e GNR." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2020. http://hdl.handle.net/10400.5/21501.
Full textA evolução da tecnologia lançou novos desafios à comunicação entre as pessoas, o que obrigou as organizações a responderem de igual forma. Os novos canais e espaços onde a comunicação se desenrola, como é o caso dos social media e de outras plataformas digitais, permitem às organizações, através das relações públicas, encetar novas interacções com os seus públicos. As relações entre ambos passam a ser interactivas e participativas e não unidireccionais, como acontece com as mensagens veiculadas nos media tradicionais. As Forças de Segurança, para atingirem os seus objectivos, necessitam de ter uma presença junto da comunidade para a qual recorrem ao policiamento de proximidade. Este, enquanto base de actuação das Forças de Segurança portuguesas, deve adaptar-se à evolução da forma de comunicar, usufruindo das plataformas digitais, que permitem um contacto permanente e eficaz com os seguidores. Partindo deste princípio, pretende-se compreender como podem as ferramentas de comunicação digital contribuir para a promoção de uma política de proximidade nas Forças de Segurança Portuguesas, nomeadamente da PSP e da GNR. Para isso, contou-se com a análise teórica sobre as relações públicas online integradas na estratégia de comunicação das organizações e as mais-valias dos social media para o policiamento de proximidade. Adicionalmente, realizaram-se entrevistas aos responsáveis pelos departamentos de comunicação de cada uma das instituições e foi ainda analisado o conteúdo das suas páginas de Instagram e Facebook, para identificar diferenças e semelhanças entre ambas na linha editorial de conteúdos, assim como as reacções dos seguidores. Desta análise, foi possível concluir sobre o contributo positivo da utilização destas ferramentas na proximidade com os cidadãos, nomeadamente no aumento do número de contactos proactivos com as Forças de Segurança. Estas ferramentas contribuem ainda para aumentar a exposição a conteúdos de prevenção e sensibilização, bem como para diminuir as limitações no contacto dos cidadãos.
The evolution of technology has launched new challenges to communication between people, which has forced organizations to respond in the same way. The new channels and spaces where communication takes place, such as social media and other digital platforms, allow organisations, through public relations, to initiate new interactions with their audiences. The relations between them become interactive and participative and not unidirectional, as happens with the messages conveyed in traditional media. In order to achieve their objectives, the Security Forces need to have a presence in the community for which they resort to proximity policing. This, as a base of action of the Portuguese Security Forces, must adapt to the evolution of the way of communicating, taking advantage of digital platforms, which allow a permanent and effective contact with the followers. Based on this principle, it is entended to understand how digital communication tools can contribute to the promotion of a proximity policy in the Portuguese Security Forces, namely PSP and GNR. To this end, we relied on the theoretical analysis of online public relations integrated into the communication strategy of organisations and the added value of social media for proximity policing. In addition, interviews were conducted with those responsible for the communication departments of each of the institutions and the content of their Instagram and Facebook pages was also analysed to identify differences and similarities between them in the editorial content line, as well as the reactions of the followers. From this analysis, it was possible to conclude on the positive contribution of the use of these tools in proximity with the citizens, namely in the increase of the number of proactive contacts with the Security Forces. These tools also contribute to increasing exposure to prevention and awareness-raising content, as well as to reducing the limitations on citizen contact.
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Heinke, Simon, and Marcus Åberg. "Implementering av maskinginlärningsmodeller för detektering av ett objekt baserad på endimensionell elektromagnetisk strålningsdata." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280887.
Full textKliniska studier är experiment eller observationer av en patients reaktion på olika typer av medicinsk vård för behandling sjukdomar. Sådana studier är tungt reglerade och behöver uppnå en viss kvalitésstandard och klinisk följsamhet är en avgörande faktor för en studies framgång. Trots det har det historiskt varit svårt att systematiskt mäta och förstå en patients följsamhet av en medicinsk ordination, primärt på grund av brist av användbara verktyg. En ny typ av verktyg är en digital pillerbox som försörjer piller till deltagare i kliniska studier. Denna studie undersöker implementation av två bevakade maskininlärningsmodeller för detektion om ett objekt (ett piller) befinner sig i ett slutet fack baserad på elektromagnetisk strålning från en närhetssensor. Support Vector Machine (SVM) och Random Forest (RF) utvärderades på ett dataset av N=1 485 observationer utgjort av fem klasser: fyra piller och ’inget piller’. RF presterar bäst med 98,0% i träffsäkerhet och 98,0% i viktad medelprecision. SVM fick 97,3% träffsäkerhet och 97,6% viktad medelprecision. Bäst prestation uppnåddes vid N=1 000 för RF och N=1 100 för SVM. Slutsatsen var att en hög träffsäkerhet och precision kan uppnås genom antingen RF eller SVM. Klassificeringsmodellen förstärker en digital pillerbox värdeerbjudande och kan hjälpa kliniska studier att uppnå högre datakvalité. Däremot, för klassificeringsmodellen ska bidra med faktiskt ekonomiskt värde, behöver digitala pillerboxar vara en vedertagen praxis.
Moreira, Junior Waldir Aranha. "Social-aware opportunistic routing." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12811.
Full textThe increased capabilities (e.g., processing, storage) of portable devices along with the constant need of users to retrieve and send information have introduced a new form of communication. Users can seamlessly exchange data by means of opportunistic contacts among them and this is what characterizes the opportunistic networks (OppNets). OppNets allow users to communicate even when an end-to-end path may not exist between them. Since 2007, there has been a trend to improve the exchange of data by considering social similarity metrics. Social relationships, shared interests, and popularity are examples of such metrics that have been employed successfully: as users interact based on relationships and interests, this information can be used to decide on the best next forwarders of information. This Thesis work combines the features of today's devices found in the regular urban environment with the current social-awareness trend in the context of opportunistic routing. To achieve this goal, this work was divided into di erent tasks that map to a set of speci c objectives, leading to the following contributions: i) an up-to-date opportunistic routing taxonomy; ii) a universal evaluation framework that aids in devising and testing new routing proposals; iii) three social-aware utility functions that consider the dynamic user behavior and can be easily incorporated to other routing proposals; iv) two opportunistic routing proposals based on the users' daily routines and on the content traversing the network and interest of users in such content; and v) a structure analysis of the social-based network formed based on the approaches devised in this work.
A maior capacidade (e.g., processamento, armazenamento) dos dispositivos portáteis, juntamente com a necessidade constante dos utilizadores de poder obter e enviar informação, introduz uma nova forma de comunicação. Os utilizadores podem trocar dados de uma forma transparente através de contatos oportunistas entre eles, o que caracteriza as Redes Oportunistas. Este tipo de rede permite a comunicação entre utilizadores mesmo quando não existe um caminho m-a- m entre eles. Uma tendência observada nos últimos anos do encaminhamento oportunista refere-se a levar em conta métricas de similaridade social para melhorar a troca de informação. Os relacionamentos sociais, interesses em comum e popularidade são exemplos deste tipo de métrica que tem sido empregue com sucesso no âmbito do encaminhamento oportunista: como os utilizadores interagem com base nos seus relacionamentos e interesses, esta informação pode ser utilizada para decidir sobre quando encaminhar dados. Esta Tese combina as características dos dispositivos pessoais e que são facilmente encontrados no ambiente urbano com a tendência para uso de similaridade social no contexto de encaminhamento oportunista. Para alcancar este objetivo principal, este trabalho foi dividido em diferentes tarefas mapeadas em objetivos especí cos, o que resulta nas seguintes contribuições: i) uma taxonomia atualizada sobre encaminhamento oportunista; ii) um modelo de avaliação universal de encaminhamento oportunista que permite a implementação e teste de novas propostas; iii) três funções sociais que consideram o comportamento dinâmico dos utilizadores e podem ser facilmente utilizadas em outras propostas de encaminhamento; iv) duas propostas de encaminhamento oportunista baseadas nas rotinas diárias dos utilizadores e no conteúdo e interesse dos utilizadores neste conteúdo; e v) uma análise estrutural da rede social formada a partir das abordagens desenvolvidas neste trabalho.
Komínek, Petr. "Návrh a analýza systémů pokročilého zabezpečení a střežení objektů a prostor." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2011. http://www.nusl.cz/ntk/nusl-236953.
Full textChen, Wei-Hao, and 陳偉豪. "A Study of Pulse Rate Detection Method for Mouse Application based on Multiple Digital Proximity Sensors." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/dhbeg8.
Full text國立臺灣科技大學
電子工程系
104
The aim of the research is to develop a device to detect pulse rate while using the mouse. The main hardware consists of four proximity sensors, filters, amplifiers and a microcontroller. By mixing the signals from channels for the weighted algorithm, we select better quality signals with higher weights to sum up. Then use pulse rate algorithm to find the peaks and turning them into pulse rate, and finally transmits the calculating results to the computer for the users. The outcome shows the sensitivity of summed signal in the rest environment is 100%, and the error detection rate is 0%. During the slow movement experiment, which the motion artifact is added to the summed signal, a high sensitivity of 91.88% and low error detection rate of 0.75% results are maintained. There is distinct influence on the rapid movement experiment, but the sensitivity is still more than 86.67%, and the error detection rate is less than 1.89%. In the experiment of browsing through electronic theses and dissertations, the sensitivity and the error detection rate is 92.56% and 0.35%, respectively. Except the rapid movement experiment, others all indicate that this research has high sensitivity and low error detection rate. The sensitivity of the summed signal from each subject may not be the highest. Nevertheless, comparing to other channels, the sensitivity and the error detection rate of summed signal in this research are in the first or the second place, which proves that the multi-sensor and the weighted summed algorithm in this research could effectively increase the signal usability.
Costa, Ricardo Jorge Reis. "Um novo papel para o jornalismo de proximidade na Era Digital." Master's thesis, 2017. http://hdl.handle.net/1822/53129.
Full textA experiência vivida num grupo de comunicação local, sediado numa vila predominantemente rural, entre 3 de janeiro e 31 de março de 2016, serve de base a este Relatório de Estágio, em que se pretende sobretudo refletir sobre a atuação dos média locais no presente, tendo em conta as oportunidades e os constrangimentos que enfrentam. Na Era Digital, um tempo dominado pela Internet e pela tecnologia, os jornais locais apostam em ter presença online – embora nem sempre com a devida exploração das potencialidades – e procuram adaptar-se a um contexto em que a rapidez na publicação e a abundância de conteúdos parecem perfilar-se como os barómetros principais para se ser bem-sucedido. Hoje como ontem, a proximidade continua a ser uma condição de base do jornalismo, ainda mais vincada na realidade dos média locais, mais pequenos, mais circunscritos a determinado território e, por inerência, mais próximos das pessoas. Esse fator quase intrínseco à prática do jornalismo local encerra, no entanto, alguns desafios para os jornalistas, nomeadamente pelo facto de a exposição ser maior e de a proximidade poder rapidamente transformar-se em promiscuidade, que conduzirá inevitavelmente a uma postura parcial, de favorecimento e favor, em que também a intocabilidade das administrações é posta à prova pela importância dos financiamentos que continuam a permitir a manutenção dos órgãos de comunicação.
The experience lived at a local communication group, located in a predominantly rural village, between January 3rd and March 31st, 2016, is the basis for this training report, bearing in mind all the opportunities and constraints they face. In the Digital Era, a time dominated by the Internet and technology, local newspapers choose to have an online presence – although they not always fully explore the potentialities – and seek to adapt to a context where the fast publishing and the abundance of content seem to be the main rules to become successful. Today as in the past, proximity continues to be a basic condition of journalism and it is even more pronounced in the reality of local news media which are smaller, more circumscribed to a given territory and inherently closer to people. This factor, almost intrinsic to the practice of local journalism, includes some challenges for journalists, namely due to higher exposure and the proximity that can rapidly become promiscuity which will inevitably lead to a partial stance, of favouring and favour, where the untouchability of administrations is put to the test by the influence of financing that allows the maintenance of the communication media.
Costa, Jorge Manuel Pedro da. "Televisão de proximidade em Portugal - O audiovisual local e regional na era digital." Master's thesis, 2018. http://hdl.handle.net/10362/51216.
Full textStarting with an examination of proximity television in Europe, this paper presents an analysis of the experiments carried out in Portugal. Without the dynamics of other markets, the purpose is to understand the specificities of public and private agents, identifying the challenges faced by local and regional audiovisual. From illegal broadcasts and regional variations to academic laboratories or online channels, they seek, albeit without the benefit of digital dividend, to close the gap in the national media structure.
Nascimento, Nuno Miguel Vaz. "A região nas plataformas: o caso da Nordeste TV." Master's thesis, 2015. http://hdl.handle.net/1822/40767.
Full textO distrito de Bragança é, por vezes, negligenciado nas noticias que passam nos canais generalistas, quer seja em termos de promoção da região quer pelo levantamento de assuntos de interesse para os seus habitantes. Este é o mote para o presente trabalho: o estudo da viabilidade para a criação de um canal de televisão em que temática incide sobre o distrito de Bragança, seja pela programação seja pelo acesso generalizado com recurso às plataformas tecnológicas para a sua transmissão. Neste trabalho será aprofundada a importância de haver nas plataformas da Web uma forma de fazer chegar a um universo mais lato os conteúdos sobre a região, encurtando distâncias entre o local e o público. Em várias regiões do país foram criados canais de televisão regional, sendo que em Bragança, apesar de várias tentativas, nunca foi possível uma implementação do mesmo. Sendo considerada uma das regiões mais negligenciadas do país, era justificável a região já possuir este meio de comunicação. A falta de investimento dos órgãos de comunicação local neste meio é justificável pela falta de retorno monetário do mesmo, mas também porque os meios possíveis de transmissão não são acessíveis a todos os cidadão da região, principalmente porque a população da região está envelhecida e não tem ou não sabe aceder aos meios de transmissão existentes e possíveis para a criação da plataforma. O meio de implementação, para reduzir custos e pela viabilidade só poderá ser via Web, logo teria de existir uma sensibilização e uma divulgação forte dentro da região. Quanto a custos, deveria empreender-se uma campanha de angariação de publicidade, para posteriormente se realizarem spots publicitários, para que se pudesse reduzir as perdas monetárias. Dada a proximidade geográfica, será convocado a título comparativo a realidade verificada na vizinha Espanha com o processo de migração para a TDT, a televisão digital terrestre, que veio alargar a projeção das suas várias regiões por meio de canais regionais existentes na grelha nacional espanhola.
The district of Bragança is often overlooked on the news presented on generalista channels, whether in terms of promotion of the region, or on the raising of issues of interest to its inhabitants. This is the motto for this work: the study of the feasibility of creating a TV channel focused on the district of Bragança, through its programmes and generalized access by using technological platforms for its transmission. It will be further investigated the importance of the Web platforms as a way to reach a broader universe with the information on the region, shortening distances between the local and the public scene. Regional TV channels have been created in several regions of the country, but in Bragança, despite several attempts, its implementation was never possible. Being considered one of the most neglected regions of the country, it was reasonable to already have this kind of media on the region of Bragança. The lack of investment of the local media is justified by its lack of financial return, but also because these kind of broadband transmission media are not accessible to all citizens, mainly because the population of the region is aged and does not have access or does not know how to access the existing broadband transmission media that make possible the creation of the platform. To reduce costs and be feasible, the implementation could only be made via Web, which implies a strong promotion and consciousness campaign within the region. As for costs, it should be undertaken an advertising fund raising campaign and, subsequently, the creation of advertising spots, in order to reduce financial losses. Given the geographic proximity, this reality will be compared with the reality verified in neighbouring Spain, regarding to the migration process to DTT, Digital terrestrial television, which extended the visibility of its various regions through the regional channels broadcast in the Spanish national grid.
Teixeira, Rafaela Santos. "Jornalismo e cultura de proximidade nos media nacionais: os casos do DN, Público e Observador." Master's thesis, 2021. http://hdl.handle.net/10362/135857.
Full textUsers, despite being distant, started to connect with each other, through the Internet, due to their characteristics and interests, showing that local content continues to be relevant and useful to their lives. The possibilities increased for everyone and journalism had to adapt to this new scenario. It not only sought to be more immediate, but also to get closer to readers, in order to gain their loyalty and make the profession credible. To better understand the new communication dynamics, online journalism will be highlighted in this dissertation, as well as the practice of proximity journalism, which, contrary to what is traditionally considered, goes beyond the local media. These concepts are joined by cultural journalism, since culture is the brand, the identity of a country or region and, therefore, responsible for bringing communities together, whether through traditions, customs, arts and/or events and problems of a territory, which may or may not be a physical space – hence the importance of analyzing online journalism nowadays when we are talking about proximity culture, in this case, in the national journalistic media. The present investigation aimed to identify and analyze the coverage of culture with a local dimension in works published online in the culture and local/country sections of Diário de Notícias (DN), Público and Observador, thus contributing to future research on proximity journalism, practiced on websites of national media. We tried to demonstrate the expression of proximity culture and its profile in the three aforementioned media through the following methodology: content analysis, namely of the works published online during an artificially constructed week, and interviews carried out with professionals from the analyzed media. The results showed that the culture of proximity exists in the online content of the analyzed national media, but has a reduced expression. In addition to having little expression, there is no defined editorial standard, which makes it difficult to practice proximity journalism in culturally-based content in national media.
Alves, Cristiana Filipa Neto. "A Imprensa de Proximidade em Portugal: estratégia editorial do papel às redes sociais." Master's thesis, 2020. http://hdl.handle.net/10362/103332.
Full textDue to the mission that assumes in the development of a territory and in the dissemination of information of collective interest, the proximity press presents today reading levels and loyalty of readers in many cases higher than those recorded by national media. If it is indisputable the absolutely relevant role that the proximity press assumes in the local community, it is also a fact that the local and regional journalism has been facing a true challenge over the last few years: adapting to online. In this sense, 24 years after the first steps of the proximity press in the digital journalism, and a decade after the first subscriptions to social networks, how is regional journalism using the online medium to disseminate contents? By the way, how is the relationship between printed media and digital format in the regional media sector? Which editorial strategies are assumed by these organizations on paper, website and social media? This was the starting point of the present investigation, where, through the analysis of editorial options assumed by five Portuguese regional newspapers in the three formats mentioned above, it was possible to conclude that the proximity press features transversal patterns to the printed and digital supports, particularly with regard to the primacy of certain journalistic genres, sources of information or news values. The truth is that, despite some advances in the transition to digital media, the use of the potential of social networks in the dissemination of information and in the contact with readers falls short of the desire.