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Dissertations / Theses on the topic 'Propagace a distribuce'

Author: Grafiati

Published: 28 June 2021

Last updated: 8 February 2022

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1

Šťáva, Zdeněk. "Trendy v oblasti propagace a distribuce hudebních děl." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150383.

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This thesis is devoted to an analysis of trends in promotion and distribution of musical works. The theoretical part of the thesis deals with the marketing mix, customer behavior, the definition of creative industries and copyright protection. The practical part describes the history and development of the music industry and the structure of music label, presentation opportunities, promotion and distribution of music recordings and music groups. The work also includes marketing research dealing with the sale of music recordings in the Czech Republic. Based on the results of research and analysis of other data it is trying to predict trends in the music industry. The aim of the work is the formulation of specific recommendations on how musical recordings offer to target customers and to refute some claims about transfer music recordings to the edge of the interests of consumers.

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2

Koubová, Monika Bc. "Uplatnění marketingového řízení v podniku FOPO II, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-165172.

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V teoretické části se práce zaměřuje na podklady sloužící pro analýzu marketingového řízení. Společnost FOPO II., s.r.o. je autorizovaný dealer značky FORD s hlavním sídlem v Počátkách. V praktické části jsou popsány jednotlivé fáze marketingového řízení a jednotlivé nástroje marketingového mixu. V závěrečné části práce jsem zhodnotila marketingové řízení a využívání jednotlivých nástrojů marketingového mixu a navrhla jsem zlepšující opatření do budoucna.

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3

Tabery, Alice. "Francouzské filmy a jejich distribuce v České republice." Master's thesis, Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna, 2012. http://www.nusl.cz/ntk/nusl-156010.

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This thesis is devoted to French films and their distribution in Czech cinemas, on DVD or on television channels in last ten years. It describes their production and promotion, the system of subsidies from the French National Film Center (CNC) and the organisation Unfrance Films. This thesis further analyses the situation on Czech film market and the position of French cinematography in our country from the nineties to the present. This is accompanied by a list of French films released between 2002 and 2011. The work also focuses on Czech distributors presenting French films. An example of one such case is brought in by a case study on presenting of the film Mammoth. The work analyses conditions determining the current position of French films towards their competition and it follows reception and success they received in Czech Republic.

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Bäumel, Michael. "Marketingový mix vybrané společnosti." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262986.

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In my thesis, I will entertain analysis of the company's marketing mix Wellness Trade, s.r.o, which deals with the sale and production of private and public wellness products. Marketing mix is a summary of the basic marketing tools and forms an integral part of the business. Entities use the marketing mix to achieve their goals. The theoretical part will be engaged in a description of components of the marketing mix, especially 4P. In the practical part I shall deal with the analysis of the marketing mix of the company subsequent to the evaluation and recommendation of actions for the next year.

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Šmok, Daniel. "Návrh na zlepšení účinnosti prvků marketingového mixu ve společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222137.

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The aim of the thesis is the analysis of current marketing mix and definition of proposals for new marketing mix formulation. The theoretical part discusses different marketing mix conceptions and describes its individual components. The practical part focuses on evaluation of marketing mix in the analysed company. The final part proposes solutions for improvement of efficiency of marketing mix factors.

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Svobodová, Denisa. "Návrh zlepšení marketingového mixu provozovny Ráj hadic." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225305.

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Diploma work deals with assessment of present usage of marketing mix instruments and subsequently setting of improving proposals of marketing mix of the shop Ráj hadic. This proceeding should increase awareness of customers about the shop and by that to raise a number of the customers and intentsity of its marketing activities.

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Štefanová, Michaela. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317057.

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Thesis is focused on compilation of proposals to introduce new marketing mix of Slavkovský pivovar company. Based on performed marketing analysis, there is introduced a plan of marketing mix, which is aimed at increasing of competitiveness, sales and customer awareness and satisfaction.

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8

Vidlák, Vojtěch. "Návrh marketingových aktivit pro rozšíření regionálního produktu v konkrétním regionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318333.

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The diploma thesis deals with proposals of appropriate marketing activities for the company Dalešické cukrářství that are aiming to expand the product in a particular region. The results of these proposals should increase the brand awareness and the growth of sales. The proposals are build on results of analyzes based on theoretical knowledge.

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9

Řezníček, Michal. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416846.

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This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.

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10

Čupka, Martin. "Technologický pokrok a jeho dopady na hudobný priemysel." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193295.

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This thesis deals with positive and negative effects of technological progress on the music industry. The first part presents important changes during the evolution of the music industry to its current status. Other chapters are trying to analyze current trends and their specific features in the field of production, distribution and promotion of music in the world and the Czech Republic. Special chapter is devoted to new forms of financing music project. The work also deals with the analysis of the current music consumption habits of music consumers in the Czech Republic and Slovakia. The last chapter deals with the approach of Czech and Slovak musicians to new possibilities in production, distribution, promotion and fundraising for the functioning of their musical projects. Key words:

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11

Drahozal, Marek. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442879.

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The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. The thesis is divided into three parts. In the first part of thesis there are stated theoretical knowledge of marketing and marketing mix from professional literature, The second part desribes the selected company and describes its current marketing situation. In the last part there are suggested changes, that leads to improve the marketing mix and communication of the company.

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Bukovjan, Jiří. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223411.

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This thesis examines the current state of the market for online Flash games. It analyzes the market trends for the last three years and compares the largest advertising systems. There is description of the licensing ways and information how portals sell the games. Result of this work is to create a marketing mix that will determine the correct product with which it is appropriate to enter the market.

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13

Starečková, Alena. "Návrh marketingového mixu pro taneční klub." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318356.

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The main aim of the diploma thesis was to identify shortcomings, assess possibilities and make suggestions for streamlining marketing communication with the public, future prospective members, sponsors and institutions on the basis of a composite marketing mix of GRADACE Kromeriz dance club. The thesis includes an analysis of customer satisfaction with services in order to identify their needs and to improve service quality. The thesis also contains an analysis of the external and internal environment and the resulting proposals for extension of services. The proposals concern mainly the extension of the scope of the services in the neighborhood, a marketing mix is developed for them, which includes definition of service, price, promotion and distribution.

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Špak, Richard. "Marketing v hudebním průmyslu se zaměřením na elektronickou taneční hudbu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264408.

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The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.

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15

Duhajský, Michal. "Návrh na zlepšení marketingového mixu vinařské společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377379.

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This diploma thesis is focused on marketing especially marketing mix of a wine company. The theoretical part is devoted to definitiv of basic marketing concepts-marketing mix and its instruments and analyzes necesary for creation of a marketing mix. The analytical part is focused mainly on the marketing mix, the analysis of the current state of the company and in a proposed part are changes of the marketing mix of the company.

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16

Valouch, Vladimír. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377453.

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Master’s thesis is focused on the marketing mix of the QUICK bistro. In the theoretical part are described important concepts of marketing and selected analysis. Then in the analytical part are listed the information about the company, but particularly the analysis of the business environment, the marketing mix and the SWOT analysis are performed by defined theoretical basis. The last part of the thesis includes possible suggestions for improvement marketing mix of the company.

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Sikorová, Petra. "Marketingový mix rodinného penzionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442933.

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Master’s thesis is focused on the marketing mix of the family guesthouse. Theoretical part is describing basics and important concepts of marketing mix and its tools. Description of all analysis, which are used in the master’s thesis is also included. The analytical part of the thesis is focused on the presentation of current situation of the guesthouse and its marketing mix. The final part contains proposed changes.

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Zámečníková, Klára. "Marketingový mix TK Orel Telnice." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224888.

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The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.

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Motyčková, Tereza. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224935.

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This diploma thesis deals with the improvement of communication mix of the Nitara Company Ltd. The theoretical part explains basic concepts, describes marketing and focuses on competitive analysis, marketing mix and tools of communication mix. In the analytical part we are acquainted with Nitara Ltd. and its activities. This part of the work includes the analysis of the marketing environment of the company and its marketing mix. In the last part I propose a new communication mix which should result in the improvement of financial situation and also increase sales in new business areas.

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20

Hamadová, Michaela. "Marketingový mix společnosti DATO-FOREST s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241632.

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The master´s thesis is focused on evaluation of the actual state of the marketing mix of the company DATO-FOREST s.r.o. with using the selected analysis. Based on the results of these analysis specific solutions are proposed aimed at improving the actual marketing mix.

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21

Havlínová, Sabina. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-367511.

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The subject of the master’s thesis „ Risk in the area managemarketing communication“ is analysis of the current status Obchodni Galerie Orli in Brno and suggestions for improving the communication mix and possible risks that may occur. The thesis is divided into three chapters, where are presented the theoretical bases for the given issue, futher analysis of the current state and the last chapter of the thesis contains proposals for a new communication mix.

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Směřičková, Michaela. "Marketingový mix nové pobočky společnosti Fabricland." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377408.

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The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.

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Bilík, Tomáš. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377413.

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The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.

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Falta, Marek. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400192.

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The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.

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Drtilová, Alena. "Návrh na zlepšení marketingového řízení ve vinařské firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222173.

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Master´s thesis deals with analysis of issues related to the marketing management of the viticultural company. Includes an assessment of the current state of the company and a proposal to improve marketing strategies that will improve the promotion and distribution company and strengthening market position.

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Lelek, Jakub. "Rozvoj konkurenceschopnosti firmy Jirasgames a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224898.

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The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits

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Kužílek, Václav. "Marketingová studie zvoleného subjektu." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315938.

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The aim of this diploma thesis is a marketing study of a selected subject. Selected subject is Availpro company, which is focusing on developing and selling software solutions that are facilitating the work of hotel´s management. The main study goal is to provide suggestion that could enhance and improve the Availpro marketing processes. The study is divided into two parts. The first part is the analysis of theoretical information. This information was taken from literature and serves as a necessary foundation to understand the discussed issues. This thesis describes various marketing processes, activities and tools that are nowadays essential for any kind of business. The second part of the study is based on analysis of primary and secondary data. Primary data were obtained from a marketing survey, which aimed at customer satisfaction with Availpro products and services. Secondary data were obtained from internal resources and also from communication with representatives of marketing department. The results from mentioned analysis allowed to formulate some suggestions and recommendation that should lead to improvement of Availpro marketing activities.

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Dosedělová, Denisa. "Návrh marketingové strategie pro firmu PANDOS, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222354.

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My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.

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Strupek, Ondřej. "Návrh marketingové strategie pro firmu Dosedel Interior s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223252.

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My diploma thesis proposes a marketing strategy which helps Dosedel Inteiror company reach good position on the market and attract new customers. This thesis contains external and internal analyse. The outcome of this work is the proposal which is a reaction on facts found in the analytical part.

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Horáková, Ilona. "Marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193749.

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The main goal of this thesis is to identify the differencies and specifics of arts marketing and then evaluate a strategy of specific project. The theoretical part introduce the culture, art and theater. The following section is focused on classical marketing always accompanied by specifics in the area of culture and art. The theory is then applied to a particular project and thesis is finished with marketing research aimed to identify the motivation to visit and percepiton's level of marketing tools by visiters.

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Hradil, Jiří. "Návrh zlepšení marketingového mixu ve společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317055.

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This diploma thesis is focused on the analysis and subsequent proposals in individual segments of the marketing mix, which will lead to the achievement of target, which means increasing sales in the company. The diploma thesis contains proposals for expanding the portfolio, increasing attractiveness for customers and increasing the efficiency of processes in the company, which deals with renting advertising places situated on the street furniture.

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Šimíčková, Anna. "Návrh změn marketingového mixu vybraného hotelu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318293.

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This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.

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Kobližková, Markéta. "Marketingové aktivity ELKO Elektro s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225315.

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This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.

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Zatloukalová, Zuzana. "Učebnicové zpracování tématu marketingový mix pro obchodní akademie." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74191.

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The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).

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Jelínková, Martina. "Návrh na zlepšení marketingového řízení ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221773.

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Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.

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Burdová, Lucie. "Marketingový mix hotelu Panon." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223568.

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This thesis focuses mainly on the analysis of marketing mix of hotel PANON, which offers accomodation in South Moravia in the town Hodonín in *** category in single, double and triple rooms as well as in apartments of different categories, catering services and a large number of additional services. The aim of this thesis is to make marketing mix of given hotel more efficient and thus ensure not only growth of existing number of guests, but also get new domestic and foreign guests, which will lead to growth of profit of the hotel PANON and strenghtening of its position in the tourism market.

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Sklenář, Tereza. "Podnikatelský záměr - uvedení nového produktu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228239.

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This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind a business plan for the market penetration of this new product. This thesis also contains a review of today’s products in the general area, measures taken before the commencement of potential sale, a distribution plan, promotion strategy, economical evaluation and a plan for the lead-in of the produkt onto the market.

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Halvová, Darja. "Návrh koncepce oslovení projektantů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221483.

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Master´s thesis deals with electro-designers addressing concept proposal by the Automation and drives division of Siemens company. Actual state in the company has been explored by SWOT analysis. By means of questionnaire investigation, main criteria according to which the electro-designers are abided by during the manufacturer selection, has been established. Forcefully to these criteria, the set of measures leading to the Siemens products position by the electro-designers improvement, has been proposed. By realization of the measures, outstanding relationships improvement will happen and thus also many new customers will be won.

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Sedliak, Tomáš. "Marketingový mix v pojišťovnictví a analýza současné marketingové strategie České pojišťovny." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-116251.

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This thesis is analysing the current marketing strategy of Česká pojišťovna. In particular, it is focused on changes which were realised during the marketing campaign named "Podzimní ofenzíva 2011". There are described innovations of products of insurance, marketing communication and distribution department of Česká pojišťovna. The attention is also dedicated to the creation of insurance prices. In the theoretical part, there are characterised particular parts of marketing mix, service marketing and insurance mar-keting.

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Bezděka, Václav. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72210.

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This work is focused on marketing communication in the pharmaceutical industry. The theoretical part contains a description of the pharmaceutical market, a brief analysis of the marketing mix with a detailed focus on the individual instruments of promotion (personal selling, advertising, direct marketing, public relations and sales support). It also contains partial laws, regulations, standards which are used in marketing communication. The practical part contains an analysis of marketing communication practices of selected pharmaceutical manufacturer with a focus on medicine or drug Motilium. Following analysis and comparison of different tools of communication mix together with value of the costs of activities, as well as proposed ways to improve marketing communication process and recommendation.

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Mrkvová, Andrea. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222569.

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The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.

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Krátká, Martina. "Návrh na zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224873.

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Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.

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Kozak, Ivanna. "Marketing filmů - rozdíly v propagaci mainstreamových a arthousových snímků v USA a v Evropě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113204.

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Film marketing is gaining new features every day and is underlying a dynamic development. This work is devoted to two categories of films - art house and mainstream films in European and American markets. Film is a very complex and unique product and therefore requires specific distribution and communication strategies. This thesis analyses the differences in marketing and promotion between art house and mainstream films. The aim of this paper is to explore contemporary means of marketing art house and mainstream films as well as the differences in the perception of these film categories by the viewers. The theoretical part is devoted to set light upon the differences in expectations of the viewer and the various marketing strategies with regard to these film categories. The practical part is dedicated to the analysis of the qualitative research, which was carried out for the purposes of this thesis. The research is based on personal interviews as well as on a questionnaire survey. The conclusion resulting from this research is applied on the hypotheses stated in the beginning of the thesis and discusses the advantages and disadvantages of different marketing tools used by these two film categories as well as their anticipated future development.

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Pavelcová, Zuzana. "Marketingový mix vinotéky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224865.

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The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.

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Musilová, Veronika. "Elektronický obchod a jeho marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222011.

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I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.

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Oliveira, Vinicius Fernandes de. "Especifica??o e implementa??o de um modelo ass?ncrono para replica??o, propaga??o e concilia??o de bases de dados distribu?das." Universidade Federal do Rio Grande do Norte, 2006. http://repositorio.ufrn.br:8080/jspui/handle/123456789/15172.

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Made available in DSpace on 2014-12-17T14:55:02Z (GMT). No. of bitstreams: 1 ViniciusFO.pdf: 3863116 bytes, checksum: 9dad12d980623a082efb3927bc75ff45 (MD5) Previous issue date: 2006-05-19
This graduate thesis proposes a model to asynchronously replicate heterogeneous databases. This model singularly combines -in a systematic way and in a single project -different concepts, techniques and paradigms related to the areas of database replication and management of heterogeneous databases. One of the main advantages of the replication is to allow applications to continue to process information, during time intervals when they are off the network and to trigger the database synchronization, as soon as the network connection is reestablished. Therefore, the model introduces a communication and update protocol that takes in consideration the environment of asynchronous characteristics used. As part of the work, a tool was developed in Java language, based on the model s premises in order to process, test, simulate and validate the proposed model
Esta disserta??o prop?e um modelo para replicar de forma ass?ncrona bases de dados heterog?neas. A principal caracter?stica do modelo ? ter reunido, de forma sistematizada e em um s? projeto, diversos conceitos, t?cnicas e paradigmas relacionados ?s ?reas de replica??o de banco de dados e gerenciamento de bases de dados heterog?neas. Uma das principais vantagens da replica??o ? permitir aos aplicativos continuar processando informa??es durante intervalos de tempo em que se encontram desconectados da rede, garantindo o disparo de procedimentos de sincroniza??o entre as bases de dados, t?o logo a conex?o venha a se restabelecer. Faz parte do modelo, portanto, um protocolo de comunica??o e atualiza??o entre bases de dados replicadas, que leva em conta o ambiente de caracter?stica ass?ncrona onde ser? utilizado. Por fim, foi desenvolvida, com o objetivo de realizar testes e valida??es, uma ferramenta na linguagem Java baseada nas premissas do modelo

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Staňová, Romana. "Distribuce a propagace služeb cestovního ruchu." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-87180.

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Al, Farová Kristina. "Proposal of marketing strategy for multimedia production companies." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-168830.

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VRÁNA, Jan. "Marketingový mix ve vybrané firmě." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-49194.

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The aim of this diploma thesis is to analyze contemporary marketing mix, evaluation within fulfillment of business objectives and suggestions for rise in sale of analyzed company products. The diploma thesis is worked in conditions of a large sized company Linet, Ltd. In the first part, there is detailed elaboration of fundamental parts in marketing mix, so called 4P {--} Product, Price, Place, Promotion. In the second practical part, there are mentioned forecasts of hospital equipment market trends, there is a description of above mentioned company, there is analyzed present structure of marketing mix and there is a conclusion with suggestions for rise in sale according to forecasts of hospital equipment market trends.

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Schöppel, Jan. "Současný český filmový trailer a jeho role v propagaci filmu v kontextu zahraniční produkce." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329078.

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The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the film promotion. It refers to manipulative function of trailer and deals with its control. Finally, describes the process of distribution trailer and shows the various distribution channels. All of these issues compare the situation in the U.S. and the Czech Republic. The final section focuses on the Czech film trailer. First, it maps its history from the beginning to the present. Then it puts these findings into the context of the Czech film history and the history of the Czech movie promotion. Further thesis will focus on the current situation in the Czech trailer. Analyzes it from the perspective of film critics and trailer makers and presents all factors influencing the form of trailers. In conclusion, the...

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