To see the other types of publications on this topic, follow the link: Promotion.
Journal articles on the topic 'Promotion'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Promotion.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Aigner, Andreas, Robert Wilken, and Sylvie Geisendorf. "The Effectiveness of Promotional Cues for Organic Products in the German Retail Market." Sustainability 11, no. 24 (December 7, 2019): 6986. http://dx.doi.org/10.3390/su11246986.
Full textAbstract:
The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotions (e.g., discounts); however, how promotional effectiveness is affected by other promotional actions (e.g., offering premiums instead of discounts) or the product type promoted (e.g., promoting hedonic products such as organic ice cream instead of utilitarian products) has not been empirically investigated to date. Through a study conducted with 487 German participants, we demonstrate that monetary promotion is less effective for organic than for conventional products. In contrast, non-monetary promotion (via offering increased content) enhances promotional effectiveness more for organic than for conventional products. Increased heuristic processing can explain these findings, as consumers focus more on the heuristic cues offered by non-monetary promotion when confronted with organic, and in particular hedonic organic, products.
2
Uldemolins, Pilar, María T. Maza, and Sara Aldama. "The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts." Spanish Journal of Agricultural Research 19, no. 1 (March 23, 2021): e0103. http://dx.doi.org/10.5424/sjar/2021191-15854.
Full textAbstract:
Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.
3
Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (April 15, 2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.
Full textAbstract:
The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lake Singkarak. Data collection was carried out using observation, interviews and documentation techniques. The theory used is IMC (integrated marketing communications). This theory was put forward to show that the Bilih Fish culinary tourism promotional activities used by Bilih Fish traders in marketing their tourism products are advertising techniques, sales promotions, personal sales "face to face sales", public relations "public relations" Based on the presentation of results based on data and also the results of interviews conducted by researchers, it was concluded that promotional activities for culinary tourism of bilih fish as a typical food of Lake Singkarak, Tanah Datar Regency, it could be concluded that the five promotional communication indicators implemented by UMKM in Lake Singkarak were based on promotion theory. The mix is advertising (public relations), direct marketing (direct marketing), sales (sales promotion), and personal sales (personal sales) fifth in terms of promotions carried out to increase sales of Bilih Fish in Lake Singkarak. Of the fifth indicators, the least dominant among UMKM actors is advertising, in other words there is still a lack of innovation and creativity in promoting it, not all Ikan Bilih MSME actors in Lake Singkarak are able to market Ikan Bilih culinary delights as creatively as possible. The lack of unity between UMKM in terms of pricing also has an impact on sales of Bilih Fish. The role of the Creative Economy Tourism Office is to provide guidance, facilities and financial support to UMKM.
4
Lubis, Nurhayani, and ZULIA KHAIRANI. "Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru)." Jurnal Daya Saing 3, no. 3 (October 15, 2017): 315–19. http://dx.doi.org/10.35446/dayasaing.v3i3.122.
Full textAbstract:
For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of promotional mix on consumer purchase intention of the tourists. The sample in this study were 100 tourists. The method used were combination of quantitative and qualitative analysis. The data was purposively taken using quantitative analysis. Quantitative analysis, that is, descriptive analysis was performed with the interpretation of the data obtained in the study and the results of data processing that had been carried out by providing information and explanations. The results showed that advertising, personal selling, and public relations are in good criteria. While sales promotion and direct marketing are in medium criteria.
Keywords: advertising, sales promotion, direct marketing, personal selling, and public relations, promotions mix
5
Gera, Suchita. "Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand." Journal of University of Shanghai for Science and Technology 23, no. 06 (June 23, 2021): 1448–62. http://dx.doi.org/10.51201/jusst/21/06465.
Full textAbstract:
The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.
6
Niu, Jia, Shanshan Jin, Ge Chen, and Xianhui Geng. "How Can Price Promotions Make Consumers More Interested? An Empirical Study from a Chinese Supermarket." Sustainability 16, no. 6 (March 18, 2024): 2512. http://dx.doi.org/10.3390/su16062512.
Full textAbstract:
Price promotions are commonly employed to enhance supermarket performance and the sustainable development of the retail industry, yet their effectiveness may vary among similar supermarket chains. In contrast to Western countries, Chinese supermarkets are typically community-centered, allowing consumers to make frequent visits due to lower transaction costs. This multiple-visit pattern discourages substantial one-time purchases based on promotions. This study aims to investigate how pricing promotions can attract consumers more effectively and which product categories are most suitable for this purpose. Utilizing scanner data from Chinese chain supermarkets, we empirically assess the impact of promotion depth, breadth, and duration on consumer purchasing behavior using fixed effects models, IV, and GMM methods. Furthermore, we identify product category characteristics that are more appealing to consumers based on the relationships between different product category promotions and consumer behavior. Results demonstrate that each of the three price-promotion features has a positive effect on Chinese supermarket performance, with varying degrees of significance. Different promotion methods not only benefit promoted products but also stimulate sales of non-promotional items. At the product level, the impact of supermarket promotions on performance differs across categories. The most attractive category in terms of consumer purchases influenced by discounts is special paper, while small kitchen appliances have the least impact. Promoting categories with lower average prices, higher average sales volumes, fewer products, and better storage durability is conducive to attracting consumer shopping. These empirical findings have implications for academic research on price promotion theory and supermarket managers’ pricing strategy decisions, as well as the sustainable development of the offline retail industry.
7
Abdul Rahman, Rosnani, Zainuddin Ibrahim, Mohd Ikhwan Mohd Marzuki, Nur Sarifah Hasan, Ahmad Syafiq Zulfadzli, and Zakiah Zainal. "Augmented Reality: The Future of Movie Promotion for Malaysian Youth Cinemagoers." International Journal of Creative Multimedia 4, no. 2 (September 30, 2023): 56–87. http://dx.doi.org/10.33093/ijcm.2023.4.2.5.
Full textAbstract:
Posters are great ways to promote movies. They visually show crucial components that stimulate excitement and interest in upcoming films. Nevertheless, using posters as movie promotional tools presents certain issues. Given the high volume of film releases annually, it can be challenging to differentiate oneself in a saturated market. Moreover, assessing their efficacy can pose a significant challenge. The movie advertising industry stands to benefit significantly from augmented reality's (AR) rapid development. It has the potential to generate interest in upcoming films by creating interactive and immersive experiences. This study aims to understand how Malaysian youths view AR movie promotion to determine the best approaches to creating AR-based movie promotions. Three augmented reality (AR) experiences promoting the local film "Roh" were developed and tested on university students aged 18 to 25. The results illustrate the perceptions of the Malaysian youths regarding AR movie promotion and suggest optimal approaches to creating AR-based movie promotions that appeal to this demographic.
8
Ferdian, Yovan. "STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 4 (November 30, 2021): 322. http://dx.doi.org/10.54144/jadbis.v9i4.6120.
Full textAbstract:
Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.
9
McDonald, Mark, and Daniel Rascher. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball." Journal of Sport Management 14, no. 1 (January 2000): 8–27. http://dx.doi.org/10.1123/jsm.14.1.8.
Full textAbstract:
A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (a) the overall effect of promotions on attendance, and (b) the marginal impact on attendance of additional promotional days. Using a data set containing 1,500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect on the marginal impact of each promotion. The loss from this watering down effect, however, is outweighed by the gain from having an extra promotion day.
10
Jaya, Pinto, Yuwanda Tiara, and Mumuh Mulyana. "Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care." Jurnal Aplikasi Bisnis Kesatuan 2, no. 2 (August 30, 2022): 287–94. http://dx.doi.org/10.37641/jabkes.v2i2.1758.
Full textAbstract:
ABSTRACT
At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl.
The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.
11
Bharadwaj, Prashant, and Tavneet Suri. "Improving Financial Inclusion through Digital Savings and Credit." AEA Papers and Proceedings 110 (May 1, 2020): 584–88. http://dx.doi.org/10.1257/pandp.20201084.
Full textAbstract:
This paper examines the effects of promotions to increase participation in digital banking and improve financial inclusion. M-Shwari, Kenya's most popular digital banking platform, ran a promotion called Stawisha Na M-Shwari from mid-April 2016 to early June 2016. The promotion incentivized individuals to save and to repay loans. We find large and persistent effects of the promotion on loan-taking behavior. While savings ramp up during the promotional period, we do not see sustained increases in savings after the end of the promotion.
12
Tsamrotul Fuadah, Rully Khairul Anwar, and Encang Saefudin. "PENERAPAN BAURAN PROMOSI TERHADAP PROMOSI PERPUSTAKAAN KEMENTERIAN KELAUTAN DAN PERIKANAN MELALUI MEDIA INSTAGRAM." Jurnal Ilmiah Multidisiplin 2, no. 05 (September 14, 2023): 24–32. http://dx.doi.org/10.56127/jukim.v2i05.868.
Full textAbstract:
Perpustakaan Kementerian Kelautan dan Perikanan need to carry out promotions to introduce themselves to their target users. The promotions of libraries through Instagram media is interesting to talk because it is one of the core activities that libraries carry out using media that is widely used by many people. This study uses a qualitative descriptive method to analyze and describe library promotion in detail with data collection techniques are observation, interviews, and literature studies. Data analysis techniques that used in this study are data reduction, data display, and conclusion drawing/verification. Perpustakaan Kementerian Kelautan dan Perikanan has implemented elements of the promotion mix are sales promotion by procuring quizzes with prizes and awarding the best library users, personal selling through giving responses in comments and Instagram DMs, public relations and publicity through holding public relations activities and publishing activities, and direct marketing through the dissemination of information directly through Instagram. Advertising is not carried out in library promotion.
Keywords: promotions of libraries; promotio mix; Perpustakaan KKP
13
Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (January 14, 2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.
Full textAbstract:
This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix theory, namely advertising, sales promotion, personal/face-to-face selling, public relations and direct marketing to promote products to buyers. Of all the promotional mixes implemented by Anggrek Souvenir, the advertising strategy carried out by posting product photos on social media is not very active and utilized, even though nowadays other business people use social media to promote their products. However, sales promotion is the most effective strategy used by Anggrek Souvenir in promoting its products.
14
Yu, Zhenpeng, Hui Zeng, and Liaogang Hao. "Effects of Front-Loaded and Rear-loaded Promotions: A Comparison Of Consumers in China and Pakistan." Social Behavior and Personality: an international journal 51, no. 6 (June 20, 2022): 1–7. http://dx.doi.org/10.2224/sbp.12218.
Full textAbstract:
We explored the effects of front-loaded and rear-loaded promotions on consumers across China (long-term orientation) and Pakistan (short-term orientation). Respondents were students from a university in Chengdu, China ( = 213) and a university in Karachi, Pakistan ( = 209). The results showed that front-loaded promotions generated higher consumer perceived value, greater anticipated regret, and stronger purchase intention than did rear-loaded promotions, with perceived value and anticipated regret mediating the link between promotional strategies and purchase intention. Further, cultural background played a moderating role in the influence of promotion strategies on consumer responses. Specifically, for long-term-oriented consumers in China, front-loaded promotions generated higher perceived value, greater anticipated regret, and stronger purchase intention than did rear-loaded promotions. However, for short-term oriented consumers in Pakistan, the influence of the type of promotional strategy on consumers' response was nonsignificant. This research enhances understanding of how consumers' attitude toward instant versus delayed benefits influences the effect of promotion strategies, offering management implications for global enterprises to develop effective promotion strategies.
15
Hermanses, Bintang, and Widyarso Roswinanto. "Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023." Journal of Emerging Business Management and Entrepreneurship Studies 3, no. 2 (October 31, 2023): 119–34. http://dx.doi.org/10.34149/jebmes.v3i2.137.
Full textAbstract:
In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities by providing special discounts—a digital promotion process for Emre PT products. GAI carries out four types of promotions: advertising on social media and Instagram, public relations by utilizing content via Instagram, direct marketing via instant messages on WhatsApp, and sales promotions by creating discount programs. Emre's digital promotion strategy for the 2022-2023 period that Emre can carry out is digital advertising by working with digital TV stations to market products by developing a digital promotional program design for PT. Glamourix AFA Indonesia Skincare is expected to be able to increase sales to a broader target consumer and be able to compete with competing companies in the increasingly tight skincare industry in Indonesia.
16
Keller, Wiebke I. Y., Barbara Deleersnyder, and Karen Gedenk. "Price Promotions and Popular Events." Journal of Marketing 83, no. 1 (November 19, 2018): 73–88. http://dx.doi.org/10.1177/0022242918812055.
Full textAbstract:
Managers often use popular events, such as the Olympics, to advertise their brands more heavily. Can manufacturers and retailers capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at nonevent times, and what factors drive this relative promotion response. Studying 242 brands from 30 consumer packaged goods categories in the Netherlands over more than four years, the authors find that a price promotion offered around a popular event often generates a stronger sales response than the same promotion at nonevent times, with a price promotion elasticity that is 9.3% larger, on average, during events. Still, the variance in relative promotion response across brands and events is high, and the authors identify several drivers that managers should consider before shifting promotions toward event times. Currently, managers often do not take these drivers into account. This study provides guidelines to improve promotional timing decisions in relation to popular events.
17
Pidada, Ida Ayu Iswari, and Putu Gede Genta Taruna Suyasa. "THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION." Jurnal Ekonomi dan Bisnis Airlangga 31, no. 2 (November 20, 2021): 117. http://dx.doi.org/10.20473/jeba.v31i22021.117-123.
Full textAbstract:
Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an online shop. E-Promotion has the highest and significant value. E-promotion can be improved by paying attention to the searchability indicator.
18
Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.
Full textAbstract:
The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.
19
Büttner, Oliver B., Arnd Florack, and Anja S. Göritz. "How shopping orientation influences the effectiveness of monetary and nonmonetary promotions." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 170–89. http://dx.doi.org/10.1108/ejm-01-2012-0044.
Full textAbstract:
Purpose – This research aims to examine whether shopping orientation (experiential vs task-focused) influences how consumers react toward nonmonetary and monetary promotions. It was predicted that promotions are more effective if the promotional benefits are congruent with consumers’ shopping orientation. Moreover, consumers’ financial budget was assumed to moderate the influence of shopping orientation on promotion effectiveness. Design/methodology/approach – The hypotheses were tested in three experiments. Study 1 used a measure of shopping orientation as a consumer disposition and examined its influence on promotion attractiveness. Two further studies used an experimental manipulation of shopping orientation and examined its influence on promotions attractiveness and retailer choice. Findings – The results supported the hypotheses. Task-focused shoppers evaluated monetary promotions as more attractive than nonmonetary promotions. Experiential shoppers evaluated both types of promotions as comparably attractive. Furthermore, experiential shoppers were more likely than task-focused shoppers to choose a retailer offering a nonmonetary promotion over a retailer offering a monetary promotion. Low financial budget, however, reduced the influence of shopping orientation on retailer choice. Originality/value – To effectively use promotions as a tool, marketers and retailers need to know when and how to use them, as well as understand which type of promotion is the most effective. This research implies that retailers will benefit from customizing promotions to fit consumers’ shopping orientations. Furthermore, the findings show that the advantage of such a tailored approach is reduced if consumers’ financial budget is limited.
20
Annisa Desty Puspatriani. "Tinjauan Strategi Promosi pada Karya Mebel Tasikmalaya." Jurnal Ekonomi Bisnis dan Manajemen 2, no. 1 (June 30, 2024): 1–12. http://dx.doi.org/10.38204/ekobima.v2i1.1903.
Full textAbstract:
Currently, many promotions are carried out using digital media which are easier to use and save costs. This promotion can be said to be more effective when compared to promotions such as personal selling, direct selling and distributing brochures in general. This promotional technique is called digital marketing.This research aims to determine the promotional strategy carried out by Karya Mebel Tasikmalaya in direct promotion. This research is qualitative research with data collection carried out using literature study methods and interviews with the owners of the Karya Mebel Tasikmalaya company.Based on the research results, it can be concluded that the promotional strategy carried out by Karya Mebel Tasikmalaya has been implemented well, because it is in accordance with the promotional mix.
21
Sunarti, Sunarti, Isna Nusa Kumalasari, and Andriani Kusumawati. "The Effectiveness of Marine Tourism Promotion to Increase Tourist Visits at Mutiara Beach Trenggalek by PaguyubanKakangMbakyu." International Journal of Research and Innovation in Social Science VIII, no. V (2024): 708–24. http://dx.doi.org/10.47772/ijriss.2024.805051.
Full textAbstract:
The Mutiara Beach in TrenggalekRegency has become a very coveted destination for tourists lately. The reasons that have developed in the community are the opening of access to the South Cross Road (JLS) and the promotion of the PaguyubanKakangMbakyuTrenggalek (PKMT). This research aims to (1) Describe the tourism promotion used by PKMTin promoting Mutiara Beach, (2) Find out, describe and analyze the effectiveness of PKMTin promoting Mutiara Beach, (3) Find out the number of tourist visits to Mutiara Beach before after promoted by PKMT. The research method used is descriptive with a qualitative approach. Data collection uses interviews and documentation studies. The results of this research are the promotions used by PKMTto promote Mutiara Beach, including advertising, personal selling, and public relations. Promotional activities carried out by PKMT have been effective as measured by indicators of goal achievement, integration, and adaptation of Steers. The number of tourists at Mutiara Beach after being promoted by PKMT has increased over time. This research concludes that the promotional role carried out by PKMT is very useful and contributes positively to increasing the number of tourist visits at Mutiara Beach Trenggalek.
22
Caciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu, and Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"." Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, no. 1 (April 20, 2023): 7–13. http://dx.doi.org/10.59168/brkq4924.
Full textAbstract:
Promoting is part of the marketing mix. The promotional activity communicates the benefits of the products or actions of potential and current customers. The tools used in the promotional mix are advertising, direct marketing, sales promotion, public relations, personal sale and sponsorship. This study carries out a marketing analysis to promote products with promoters. The study is based on questionnaire research and literature research. At the end of this article is developed a conceptual framework for intercourse with the client in promoting direct communication strategies by exploiting the concepts of promotion such as target audience, marketing messages, communication channels, Promotional budgets and promotional performance monitoring.
23
Sharma, Ayushi, O. P. Wali, and Rakesh Mohan Joshi. "A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services." Paradigm 24, no. 2 (October 19, 2020): 195–207. http://dx.doi.org/10.1177/0971890720959530.
Full textAbstract:
Monetary and non-monetary promotions are very evident in e-commerce. Consumer comes across them daily while making purchase decisions. This study brings in the perspective of how consumer leverages the two types of promotion when they choose to make their e-purchase. Study focuses on three service sectors (ordering food online, booking ride online and booking event tickets) and how consumer response differs across them for evaluating two categories of promotion. Consumer budget also plays an important role. It changes the consumer shopping orientation as well as the evaluation of promotion while making a purchase decision. Study also shows that gender play a significant role while evaluating monetary promotion; however, non-monetary promotions are no different for them. The findings of the study have implications for e-retailers to implement their promotional strategies more efficiently.
24
Widyasari, Nyoman Putri, and I. Gde Ketut Warmika. "PENGARUH PROMOTION MIX TERHADAP CUSTOMER LOYALTY MELALUI BRAND EQUITY SEBAGAI VARIABEL MEDIASI." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (December 3, 2019): 6910. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p01.
Full textAbstract:
This study explains the role of brand equity mediates the effect of promotion mix on customer loyalty. This research was conducted in the city of Denpasar involving 100 respondents. The study used questionnaires, observation and interviews. Path analysis and sobel test were used. The results of the study are that Promotion mix has a positive and significant effect on brand equity, Promotion mix has a positive and significant effect on customer loyalty, Brand equity has a significant positive effect on customer loyalty, and Brand equity mediates the effect of promotion mix on customer loyalty. Acer management to pay more attention to individual sales and sales promotions on promotion mix. Increase sales promotion by giving discounts, presenting repeat prizes such as geratis laptop accessories in certain types, distributing promotional catalogs, and increasing individual sales by concentrating on training salespeople in various fields.
Keywords: promotion mix, customer loyalty, brand equity.
25
Dr. Sc, Marija Jović Pešut, and Memnun Zečić Dr. Sc. "Promoting Croatian Tourism Promotion through Diplomacy." International Journal of Engineering Research and Applications 07, no. 07 (July 2017): 16–21. http://dx.doi.org/10.9790/9622-0707041621.
Full text
26
Milio, Nancy. "PROMOTING HEALTH PROMOTION: HEALTH OR HYPE?" Community Health Studies 10, no. 4 (February 12, 2010): 427–37. http://dx.doi.org/10.1111/j.1753-6405.1986.tb00561.x.
Full text
27
Yoriesto Stefhen and Dito Aditia Darma Nasution. "THE EFFECT OF PROMOTION STRATEGY AND PRODUCT INNOVATION ON MYREPUBLIC PRODUCT PROMOTION PERFORMANCE." Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) 1, no. 1 (June 27, 2023): 22–28. http://dx.doi.org/10.69820/jumea.v1i1.22.
Full textAbstract:
The use of technology is currently growing rapidly. A new invention known as fixed broadband was introduced along with the increasing telecommunication and information technology consumers by PT. Eka Mas Republik through the launch of a new product called MyRepublic. The purpose of this study was to examine the influence of product innovation and market-focused promotional tactics on the effectiveness of MyRepublic product promotions in Jakarta. Survey studies using a quantitative methodology is the method used. MyRepublic users and members, especially families who live in the Jakarta area, are the population of this study. A sample of 68 respondents was collected and evaluated for the effectiveness of this study. Multiple linear regression analysis is the technique used in this study for data analysis. The study findings show that the marketing plan significantly influences the success of the promotion. This implies that the success of the company's promotion will be better if the promotion plan of the staff is getting better. The effectiveness of promotion is greatly influenced by the progress of the product. This implies that marketing success will be better if product discovery is done better. Because today's information technology is developing so quickly, businesses must continuously incorporate innovation into their products. Keywords: Promotion strategy, product innovation, promotional performance.
28
Pan, Huifeng, and Hong-Youl Ha. "The moderating role of mobile promotion during current and subsequent purchasing occasions: the case of restaurant delivery services." International Journal of Contemporary Hospitality Management 34, no. 2 (December 1, 2021): 601–22. http://dx.doi.org/10.1108/ijchm-07-2021-0852.
Full textAbstract:
Purpose This study aims to explore the moderating outcomes of mobile promotions in three parts. First, Study 1 is conducted to discover the moderating effect of mobile promotions when consumers initially purchase a restaurant service. Second, Study 2 investigates how the promotion level during subsequent purchasing events moderates the relationship between attitudes toward selecting a restaurant brand (ATRB) and repurchase intentions. Third, the study compares mobile promotion effects between the initial purchase stage and subsequent purchase state. Design/methodology/approach Two studies are conducted to test the hypotheses. Using a longitudinal survey, Study 1 demonstrates the moderating role of mobile promotions (M-promotions) during the initial restaurant choice stage (T). Study 2 extends these findings to the reordering stage (T+1). Findings The results of Study 1 show that price discounts are much more impactful than free delivery when food quality and online reviews are positive. Study 2 shows that price discounts have more substantial effects than gifts at time T+1 when ATRB is positive. The findings are relevant to both scholars and managers, adding insights to discussions on promotions arising from the evolution of consumption experiences. Research limitations/implications Promotions differ in financial value; hence, comparisons of promotional packages may vary during subsequent purchase states, helping to explain subsequent promotion stages and enabling scholars to understand their impact on the food reordering context. Originality/value The fact that no empirical studies have examined the roles of M-promotions during subsequent purchasing stages constitutes a significant gap in extant promotion research. Therefore, this study seeks to fill this gap by providing robust evidence to demonstrate these effects and related temporal mechanisms. Additionally, although the literature on promotion is used mostly in cross-sectional studies, this study addresses a common challenge to reveal dynamics of promotion levels during subsequent consumption periods.
29
Hasanah, Kharina Malihatul. "Strategi Promosi untuk Menarik Minat Nasabah di BMT UGT Sidogiri Cabang Pembantu Mumbulsari Kabupaten Jember." Economic : Jurnal Ekonomi dan Hukum Islam 12, no. 2 (December 23, 2021): 131–36. http://dx.doi.org/10.59943/economic.v12i2.7.
Full textAbstract:
The fourth component of the marketing mix is promotion strategy, which is a sort of communication used to educate and persuade potential customers about products and services. Promotion may be beneficial for both consumers and producers. The purpose of this study is to determine how well promotional strategies to pique customer interest are being used at BMT UGT Sidogiri, Mumbulsari Sub-Branch, Jember Regency. This study employs qualitative research, collecting data through observation, interviews, and recording, and then analyzing it according to Miles and Huberman's theoretical framework. According to the study's findings, the BMT UGT Sidogiri Mumbulsari sub-branch employs both advertising promotions and face-to-face sales promotions as part of its promotional efforts to pique customers' interest.
30
Susilowati, Isnurrini Hidayat. "Bauran Promosi Sebagai Media Komunikasi Pasca Pandemi Covid 19 pada Syuger Café." Jurnal Perspektif 21, no. 1 (March 16, 2023): 69–78. http://dx.doi.org/10.31294/jp.v21i1.15496.
Full textAbstract:
The pandemic of Covid 19 occurred since 2020 has caused many sectors affected, such as the culinary sector, its market not only in beverage products but also foods which are currently mostly vintage. The concept chosen by millennials whose hobby of looking for aesthetic photo locations. To be able to maintain and develop a culinary business, a marketing strategy is needed, especially proper promotion after the pandemic of Covid 19. Syuger Café is able to compete in carrying out the promotion mix. The purpose of this study is to determine the marketing mix strategies of Syuger Café. This study uses a qualitative descriptive method and quantitative by analyzing the promotion mix strategies. With the promotion mix strategy, the sales will increase in the next period. The results of the study found that Syuger Café has carried out all promotional strategies based on the promotion mix as a medium of communication to the public. . Sales promotions about discount programs uploaded via Instagram have become an important component of the promotional mix at Syuger Café after the Covid 19 Pandemic by informing them of competitive prices and the existence of discount promos. Promotions from indiviuals can be more effective because marketers can touch consumers' emotions so that it is expected to expand the market and form the loyal consumer. After the marketing mix strategy is carried out, sales forecasting is carried out for the February 2023 period with results using the 3 monthly Moving Average method better than the Exponential Smoothing method. Keywords : The Promotion Mix, Communication Media, Semi Average and Exponential Smoothing.
31
Riski, Maydi Aula. "Strategi promosi perpustakaan khusus : studi pada Perpustakaan Museum Sonobudoyo Yogyakarta." Al-Kuttab : Jurnal Kajian Perpustakaan, Informasi dan Kearsipan 3, no. 2 (December 7, 2021): 23–31. http://dx.doi.org/10.24952/ktb.v3i2.4149.
Full textAbstract:
Library promotion is an activity carried out by the library in order to improve the utilization of services and facilities by users. The purpose of writing this article is to describe library promotion activities in general and library promotion carried out at the Sonobudoyo Museum library in Yogyakarta. The method used is quantitative with data collection techniques through observation, interviews, and literature study. The results of this study indicate that the promotions carried out by the Sonobudoyo Museum library are in the form of personal selling, special events, and publications. There are several obstacles in carrying out promotions including the absence of a special team that is responsible for promotional activities, the position of the building is not strategic, and the public's view is not yet adequate about the importance of the library.
32
Moon, Sangkil, Wagner A. Kamakura, and Johannes Ledolter. "Estimating Promotion Response When Competitive Promotions Are Unobservable." Journal of Marketing Research 44, no. 3 (August 2007): 503–15. http://dx.doi.org/10.1509/jmkr.44.3.503.
Full textAbstract:
This study addresses a problem commonly encountered by marketers who attempt to assess the impact of their sales promotions—namely, the lack of data on competitive marketing activity. In most industries, competing firms may have competitive sales data from syndicated services or trade organizations, but they seldom have access to data on competitive promotions at the customer level. Promotion response models in the literature either have ignored competitive promotions, focusing instead on the focal firm's promotions and sales response, or have considered the ideal situation in which the analyst has access to full information about each firm's sales and promotion activity. The authors propose a random coefficients hidden Markov promotion response model, which takes the competitor's unobserved promotion level as a latent variable driven by a Markov process to be estimated simultaneously with the promotion response model. This enables the authors to estimate cross-promotion effects by imputing the level of competitive promotions. The authors test the proposed model on synthetic data through a Monte Carlo experiment. Then, they apply and test the model to actual prescription and sampling data from two main competing pharmaceutical firms in the same therapeutic category. The two tests show that compared with several benchmark models, the proposed random coefficients hidden Markov model successfully imputes unobserved competitive promotions and, accordingly, reduces biases in the own- and cross-promotion parameters. Furthermore, the proposed model provides better predictive validity than the benchmark models.
33
Rovito, Michael J., Thomas F. Gordon, Sarah Bauerle Bass, and Joseph DuCette. "Perceptions of Testicular Cancer and Testicular Self-Examination Among College Men." American Journal of Men's Health 5, no. 6 (June 9, 2011): 500–507. http://dx.doi.org/10.1177/1557988311409023.
Full textAbstract:
Testicular self-exam (TSE) is an important tool to prevent late-stage diagnosis of testicular cancer (TC). However, most young men remain unaware of their risk for TC despite a growing number of interventions promoting knowledge and awareness of the disease. Of those interventions, very few discuss perceived vulnerability, perceived value of health promotion, and/or preference for informational materials as viable predictors of behavioral change. In this study, 300 university males were surveyed on their perceptions of vulnerability, perceived value of health promotion methods, TC/TSE knowledge, and preference for health promotional information. The results indicated that men were generally unaware of TC and were unsure of their risk of developing the disease. Participants reported very positive responses to questions about the value of health promotion methods, particularly TSE, and indicated a high intention to perform health promotion behaviors. Most important, participants noted that they preferred personalized, tailored information to learn about TC and TSE. Significant predictors of intention to perform TSE include knowledge and awareness of TC/TSE, perceived value of health promotion, and attitudes. Significant predictors of promotional tool preferences differed among generalized pamphlets, personalized messages, and group training sessions. The authors recommend that researchers tailor promotional messages in TC/TSE awareness campaigns with an individual’s preference for promotional tool.
34
Dwi Mardiatmi, A. Bernadin, and Dahlia Pinem. "Literasi promotional mix pada UKM-UKM di kota Depok, Jawa Barat." Yumary : Jurnal Pengabdian Kepada Masyarakat 1, no. 2 (December 29, 2020): 89–98. http://dx.doi.org/10.35912/jpm.v1i2.89.
Full textAbstract:
Purpose: SME is a business that has very good development potential. SMEs in Cipayung Urban Village, Depok City, West Java have various and high-quality products, but unfortunately amid the Covid-19 pandemic, promotion is hampered. This is due to the lack of partners' knowledge about online promotion by utilizing digital media. The purpose of this community service activity is to provide literacy about the promotional mix through online media which is expected to increase partner income. Method: The method used is educational FGD regarding the promotional mix, training on creating business social media accounts (WhatsApp and Facebook) and marketplace accounts (Tokopedia), as well as promotion strategy assistance. Result: The result of this community service activity is the partners' understanding of the promotional mix has increased. It can be seen from the pretest results with an average value of 5.98, increasing in the post-test results to 6.86. In addition, partners can carry out promotional practices through WhatsApp Status, create a Facebook account and create an Online Store on Tokopedia, then carry out promotions by posting product photos. Conclusion: Mentoring assistance activities can increase partners' knowledge about online marketing and can carry out practices regarding promotion through social media. Keywords: Marketing performance, Literacy promotional mix, SME
35
Ridwan, Mohammad, and Gita Yolanda. "Marketing Sales Promotion Girl Perspektif Etika Bisnis Islam." JIOSE: Journal of Indonesian Sharia Economics 2, no. 1 (March 31, 2023): 47–64. http://dx.doi.org/10.35878/jiose.v2i1.693.
Full textAbstract:
Sales Promotion Girl (SPG) is the spearhead of the company to introduce a product that will be offered to the public. SPG is used as the hand of a company engaged in consumer services. In carrying out promotional activities at the Skechers Grage City Mall Cirebon store, the store requires the right promotional strategy in order to attract the attention of consumers and this strategy is carried out by SPG. This study was conducted to determine the marketing strategy undertaken by sales promotion girl at the store skechers grage City mall Cirebon. This study uses descriptive qualitative methods with data collection using observation, interviews and documentation. The results found in this study are that the marketing sales promotion girl strategy at the Skechers Grage City Mall Cirebon Shoe Store viewed from an Islamic perspective is applied in various ways including advertising promotion mix tools using electronic media such as (Instagram, Facebook and Whatsapp), Personal selling (personal selling) and Sales Promotion. In addition, the promotions carried out are in accordance with Islamic business ethics. Where in applying Islamic values as the implementation of business ethics, there are four things that can be used as guidelines in promotion, namely sincerity, honesty, meaningful, and accountability (responsibility / trustworthiness)
36
Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (August 19, 2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.
Full textAbstract:
Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time series). This research is explanatory research, ie research that explains the causal relationship between research variables through hypothesis testing. The analytical tool used in this research is multiple linear regression analysis. The study shows that the variable cost of advertising and sales promotion variable is not significant positive effect on service revenues. While the cost of personal selling significant negative effect on service revenues. Advertising, personal selling, and sales promotion together a significant effect on service revenues.Keywords: Advertising Costs, Fees Personal sellling, Cost of Sales Promotion, Revenue Services
37
Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (August 19, 2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.
Full textAbstract:
Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time series). This research is explanatory research, ie research that explains the causal relationship between research variables through hypothesis testing. The analytical tool used in this research is multiple linear regression analysis. The study shows that the variable cost of advertising and sales promotion variable is not significant positive effect on service revenues. While the cost of personal selling significant negative effect on service revenues. Advertising, personal selling, and sales promotion together a significant effect on service revenues.Keywords: Advertising Costs, Fees Personal sellling, Cost of Sales Promotion, Revenue Services
38
Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 12 (November 13, 2023): 4219–26. http://dx.doi.org/10.55324/josr.v2i12.1552.
Full textAbstract:
IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.
39
Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 11 (October 30, 2023): 4155–62. http://dx.doi.org/10.55324/josr.v2i11.1552.
Full textAbstract:
IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.
40
Villaba Merlo, Francisco Javier, and Iñaki Periáñez Cañadillas. "The promotion of sales on the consumer markets: Offer of a new approach of promotional management." Cuadernos de Gestión 2, no. 2 (2002): 11–24. http://dx.doi.org/10.5295/cdg.19223fv.
Full textAbstract:
Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers in the consumption markets. Traditionally, firms have used promotion as the last resource for the achievement of the goals of selling. When we analyse promotional management, this kind of performance represents an orientation to sales. In our field work we justify the breaking-off with this management philosophy, starting with a new definition for "sales promotion", that includes the internal consequences for the companies that perform it. After we have defined the subject of our study, we analyse the role of the Promotion Actions when creating steady relationships with the consumers, in order to finish proposing a New Instructor Model to the Promotions Management that helps to the achievement of some commercial goals, other than to the raising of short-term sales, due to the Promotion Actions developed by the manufacturers.
41
Wardhani, Ariani Kusumo, Edi Chandra, and Muhammad rafi Agustina. "Tinjauan Visual Promosi Pariwisata untuk Pengembangan Budaya Betawi di Jakarta." Gondang: Jurnal Seni dan Budaya 4, no. 2 (December 4, 2020): 119. http://dx.doi.org/10.24114/gondang.v4i2.19751.
Full textAbstract:
The purpose of this study is to analyze the Betawi Culture promotional media that has been carried out by the DKI Jakarta Provincial Tourism and Culture Office and to find out the visualization needed for the development of Betawi Culture promotion in the future. A review of the existing Betawi Culture promotional media was carried out to analyze tourism promotion media through a visual review that has been carried out by the DKI Jakarta Provincial Tourism and Culture Office in developing Betawi culture for tourism promotion. The problem is focused on the Betawi tribe, which is the original ethnic group of the people of Jakarta. In order to approach this problem, a visual theory reference is used to analyze the promotional media that has been carried out by the Ministry of Tourism and Culture of DKI Jakarta. The data were collected by conducting a survey of respondents and interviews. Furthermore, descriptive qualitative analysis was carried out using visual media theory. Based on the results of the research, it shows that the Jakarta City Government Tourism and Culture Office has carried out tourism promotion activities by conducting promotions in print and digital media
42
Devy, Muthia Chania, Herry Krisnandi, and Kumba Digdowiseiso. "Analysis of The Influence of Perceptions of Price, Service Quality, and Promotions on Customer Satisfaction Users of Transportation Services (Bluebird Taxi)." Journal of Social Science 5, no. 3 (February 13, 2024): 822–30. http://dx.doi.org/10.46799/jss.v5i3.822.
Full textAbstract:
This research was conducted to analyze the influence of price perception, service quality, and to perception to customer satisfaction of Bluebird taxi service user. Indicators used for price perception include perception of quality, perception of cost, perception of price difference, and reference price. Indicators used for service quality include tangibles, reliability, responsiveness, assurance, empathy. Indicators used promotions include promotional frequency, promotional quality, promotion quantity, promotion time, suitability of promotional goals. While the indicators used for customer satisfaction, always buy products/ service, will recommend to others, fulfillment of customer expectations after buying products/ services. The sample in this research are 100 people. The sampling technique in the research of collecting the sample method randomly using questionnaire. The analytical method used in this research is descriptive analysis method through perception level and inferential method using IBM SPSS 17 program. Linear regression equation that answer the influence of price, service quality, and promotion to customer satisfaction is Y = 1.622 + 195 X1 + 0.405 X2 + 0.251 X3. The results showed that the perception of price, service quality, and promotion directly have a positive and real effect on customer satisfaction.
43
Zhevazhenko, Iryna. "Promotion on the pages of book science periodicals in Galicia of the 1920-1930s." Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv, no. 11(27) (2019): 19–40. http://dx.doi.org/10.37222/2524-0315-2019-11(27)-2.
Full textAbstract:
The article examines the theoretical principles of promotion as a component of publishing marketing. Much attention is focused on analyzing the concepts of PR, promotion, propaganda and branding as effective methods of promotion in book publishing. The term «publishing promotion» is proposed in the course of the research, as it covers the whole range of promotional activities aimed at promoting both the subjects and the objects of book publishing. The article shows the main channels of promotion and its place and role in the distribution of the Ukrainian books on the pages of book science periodicals in Galician of the 1920–1930s. Quotations illustrate the basic means of publishing promotion of the period under review (reviews, bibliographic reviews, announcements of book exhibitions and fairs, etc.). The focus is on the activities of the scientific and cultural educational institutions of the time («Prosvita» Society, NTSh in Lviv, «Ukrainian Society of Bibliophiles in Lviv», etc.), who played a key role in the development of publishing promotion in the 20–30’s of the twentieth century. Keywords: publishing marketing, promotion, book exhibition, review.
44
Asdinur, Arlan, J. Pandey ., A. Makalew ,, and E. S. Tangkere. "PERANAN PROMOSI TERHADAP VOLUME PENJUALAN TELUR AYAM RAS PADA PASAR SWALAYAN DI KOTA MANADO." ZOOTEC 37, no. 2 (July 19, 2017): 436. http://dx.doi.org/10.35792/zot.37.2.2017.16661.
Full textAbstract:
THE ROLE OF PROMOTION ON THE SALE OF CHICKEN RACE EGGS IN THE SUPERMARKETS OF MANADO CITY.This research has been conducted in the supermarkets of Manado City. The res of this research is to what extent promotion plays a role in the sales volume of chicken race eggs in the Supermarkets of Manado. The purposes of this research are to know which promotional tools are used in Supermarkets of Manado and to know the role of promotion to the sales volume of chicken race eggs in Supermarkets of Manado. Sample determination is done by Purposive Sampling. The sampling criteria of this research are : The supermarkets that sell chicken race eggs and the Supermarkets that have sold chicken race eggs for one year. The random sampling to 21 Supermarkets as the respondent from 121 supermarket total in Manado City. The data of research will be tabulated and analyzed. Data analysis model using descriptive analysis approach to study the role of promotions to the sales volume of chicken race eggs.From the research result obtained that the tools of promotions that used on sales proccess of chicken race eggs in Supermarkets of Manado spesifically is packaging with the price and discount. From the data of research shows that the Supermarkets which not used sales promotion precisely the price is higher and the sales volume is very low. While the supermarkets that used the promotions, the price is lower and the sales volume is extremelly high. The sale of Chicken race eggs in Supermarkets of Manado, promotion tools become one of marketing strategy that increasing the sales volume. From the researh result conducted shows that more eggs sold when using the promotional tools. This is because the suppliers and supermarkets want to maintain their name, so that the quality must be maintained and the supermarkets already using the brand or mark, such as Telur Segar and Cap Manguni.Keywords : Promotion, Supermarket, Sales volume, Chicken egg race
45
Utomo, Pradityo, and Arief Budiman. "University Decission Support System for Promotion Strategy Using Topsis Method." Journal of Information Systems and Informatics 3, no. 3 (October 21, 2021): 498–507. http://dx.doi.org/10.51519/journalisi.v3i3.187.
Full textAbstract:
Campus or college is a place of education for people to seek knowledge. One of the essential components of campus sustainability is the existence of students. For this reason, each campus must have the right strategy in carrying out promotions, especially during the Covid-19 Pandemic as it is today. Because in a pandemic like this, many people are inevitably aware of the economy and health. So, the campus must have a strategy where the community continues to respond to the campus's promotions. Among the several promotional strategies to be right on target in this pandemic are conducting webinars, television broadcasts, radio broadcasts, advertisements on social media, placing banners, distributing pamphlets, and distributing campus marches. In carrying out promotions, wherever possible, keep prioritizing health by reducing the risk of covid-19 transmission. The promotion strategy in this pandemic must also pay attention to several factors for its implementation including available costs, human resources involved, the location of the activity implementation, the number of activities, and the risks associated with covid-19. From several promotional strategies and factors that support the smooth running of activities, a decision support system can be made that can help determine the campus promotion strategy. Decision Support Systems made using the TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method approach.Furthermore, the developing of decision support systems using the waterfall system development method. Based on the results and discussion of this study, it concluded that the TOPSIS method could be used to determine campus promotion strategies during the Covid-19 pandemic by building a decision support system. The results of determining the promotion strategy with a decision support system obtained the greatest value lies in V4, which means that the strategy for using social media is the most suitable for campus promotion during the Covid-19 pandemic.
46
Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (August 12, 2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.
Full textAbstract:
Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full factorial design was used. A public sample of 537 participants had participated in the study. The conceptual model was further tested on 106 participants using stimuli of a fictitious brand. Findings A two-stage moderated mediation analysis shows that the perceived believability of promotional materials was a significant mediator of the form of promotion and brand evaluations. Consumers showed a higher level of believability toward covert promotion, which, in turn, led to more positive evaluations of the promoted brand. Advertising skepticism and brand awareness were found to significantly moderate the relationship between form of promotion and attitudes toward the promoted brands. A similar pattern of results was obtained when stimuli of a fictitious brand were used. Originality/value This research addresses an important issue in marketing communication and extends the understanding of the perception of overt and covert promotions by examining the underlying mediating and moderating variables, which have rarely been explored before. The results guide marketers in developing effective marketing communication strategies for well-known, less well-known and even new brands. It also directs policymakers to consider whether integrated branded content in recipes should be disclosed to protect consumers from surreptitious promotions, which may help to lower consumers’ skepticism toward advertising in the long run.
47
Kurniawan, Fajar Adhi, Muh Luthfi Hakim, and M. Sofyan Alnashr. "Digital Promotional Content Training to Increase Tourist Attraction." Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan 22, no. 2 (October 31, 2022): 301–20. http://dx.doi.org/10.21580/dms.2022.222.13603.
Full textAbstract:
Digital content is a promotional medium that is growing and in demand at present, including promoting tourist destinations. Ease of access and a broader reach is why a digital promotion was chosen. However, there are still many tourist attraction managers who do not have enough literacy and ability to create digital promotional content. This community service uses the PLA (Participatory Learning and Action) method. The implementation of this activity involves several stages: assessment, planning, lobbying, organizing stakeholders, and the implementation and evaluation of CIPP. After completing the training program with this method, participants and managers of tourists have gained literacy about the importance of digital promotion. They have good skills in digital promotion, know how to promote tourist attractions through digital media, and can create interesting digital promotional content so that it can be an attraction for tourists.
48
Gómez, Miguel I., Vithala R. Rao, and Edward W. Mclaughlin. "Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry." Journal of Marketing Research 44, no. 3 (August 2007): 410–24. http://dx.doi.org/10.1509/jmkr.44.3.410.
Full textAbstract:
Using a unique data set, the authors examine the role of manufacturer and retailer characteristics in the joint determination of trade promotion budgets for supermarket brands and their allocation across trade promotion types. They find that manufacturer variables, such as brand position in retailer product category and brand price premium, and annual retailer sales determine trade promotion budgets. Furthermore, retail companies with larger shares of private labels in product category sales, larger annual sales, and stronger brand positioning are able to increase the allocation of promotional funds to off-invoices and decrease allocation to performance-based trade promotions, such as scanbacks/ accruals and billbacks. Manufacturers with formal trade promotion policies tend to decrease allocation to off-invoices. The authors discuss marketing policy implications of this study and provide research directions.
49
Rahmaditya, Ray Riza Ghani, and Rahmawati Zulfiningrum. "Promotion of Central Java Tourism via the Central Java Disporapar Instagram Account." QISTINA: Jurnal Multidisiplin Indonesia 3, no. 1 (June 1, 2024): 177–90. http://dx.doi.org/10.57235/qistina.v3i1.2114.
Full textAbstract:
Central Java has a variety of interesting tourism destinations for tourists to visit. Central Java Disporapar carries out tourism promotions by utilizing Instagram media as a promotional tool. This research uses the theory of Technological Determination which focuses on: 1) Changes in Human Technology, 2) Changes in Various Communications, 3) The Emergence of Communication Equipment by Humans. Supported by the 7P Promotion Mix theory (Promotion Mix), namely 1) Service Provider. 2) Process. 3) Physical Support Facilities. 4) Products. 5) Price. 6) Distribution Channels. 7) Promotion. This research uses qualitative methods and a netnographic approach through online data collection techniques through observing followers such as likes, comments and shares as well as the interaction of the Disporapar Jateng Instagram admin with followers, content analysis to identify the type of content, visual style and message delivery of each post. Data collection was also carried out through in-depth interviews and documentation. The results of research on Technological Determination in Central Java Disporapar: 1) Changes in Human Technology, Updating devices for content production on Instagram, 2) Changes in Various Communications, Promotion of Central Java tourist destinations carried out online via Instagram media, 3) The emergence of Human Communication Equipment, Websites " visitjawatengah.jatengprov.go.id” as a new breakthrough in Central Java information. Through the 7P Promotion Mix (Promotion Mix), dividing elements from the Public Relations and Marketing workforce to cover Central Java tourist destinations for marketing. Financial operational costs are regulated in the context of content production, human resources and other needs. The product is in the form of Instagram feed content containing the city of Central Java and the uniqueness of the city such as tourism destinations and typical culinary delights. Through Technological Determination, the use of technology in communication on Instagram media by the Central Java Disporapar to reach a wider audience and the implementation of the 7P Promotional Mix so that the implementation of promotions is in accordance with the seven elements of the promotional mix.
50
Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (December 27, 2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.
Full textAbstract:
Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discussions on sales promotion by studying the effect of usual types of promotions in the Brazilian market.Outcomes: The results showed that discounts motivate the acceleration of purchases, stocking and experimentation. Free samples encourage consumers to try a product they do not know about. This suggests that discounts, free samples, and prize draws all influence consumer purchasing behavior, encouraging their preference for foods that are on sale and motivating the frequency of purchased foods that use these types of promotion.Theoretical/Methodological Contributions: The study contributed theoretically by investigating different promotional types from those already investigated, observing: the promotional types that can influence, generate preference and motivate the frequency of purchase of products promoted by Brazilian consumers; stocking, purchase acceleration, product choice and brand loyalty behaviors, which can change the choice of a promotional type in a promotional campaign.