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Schetzina, Karen E., and Julie Ware. "Breastfeeding Promotion." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/5023.
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Andersson, Philip, and Kristiana Malinova. "Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19365.
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Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. What we want to achieve with this study is to find outwhich promotional product is the best in general and in specific industries. We will explorethe power of promotional items and how to achieve the best results when it comes to savingtime and money. Theoretical framework: The theoretical framework includes theories regarding whatcompanies need to consider when choosing to use promotional products. The theories whichare used are based to on the four hypotheses which we have chosen to analyze. Methodology and Method: This dissertation is a quantitative study with a deductive andextensive approach. Empirical framework: The empirical framework present findings and statistics of theresearch. Analysis: The four hypotheses are analyzed and critical examined. Conclusion: If companies learn how use promotional products they will gain a greatadvantage on the market. The type of the industry is of great importance when it comes tochoosing the right promotional products.
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Linnik, Y. N. "Sales promotion rules." Thesis, Вид-во СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/19899.
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Schetzina, Karen E., Julie Ware, and Peter Grubb. "Breastfeeding Promotion Project." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/5019.
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Conte, Carolina <1988>. "Sales promotion effectiveness." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1581.
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McBride, Anita Susan. "The promotion of health : is the health promoting hospital the way forward?" Thesis, Oxford Brookes University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395422.
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This thesis investigates whether the Health Promoting Hospital (HPH) is the way forward in the promotion of health. To address this, a number of key areas are considered. Firstly, the thesis places the HPH into historical context, as it is from a long the tradition of efforts to promote health and prevent disease that the HPH emerges. In order to understand the complex field of health promotion, the thesis examines the legacy of health promotion and its impact on contemporary health promotion and therefore on the potential of the HPH. The answers to this provide the immediate context from within which the HPH would be implemented. There is a need not only to understand the HPH as a theoretical concept but also to understand how it has been translated into practice. Thus how the HPH has been adopted as a basis for modelling practice is examined. If the HPH is to be a way forward for health promotion, then it will need to be adopted widely by hospitals that have had little previous interest in, or experience of, promoting health. To investigate the prospect of such widespread adoption, a study was carried out of the attitudes, perceptions and practices of nurses and patients at a typical UK teaching hospital outside the HPH movement. The findings of this study, which drew on Communication of Innovation Theory as a conceptual framework, are reported. For effective health promotion, there is also need to address the legacy of weaknesses that have hitherto hampered progress. Thus the thesis examines the extent to which the HPH can address the contemporary weaknesses of health promotion and, broadening out from this, it suggests other initiatives that might be taken to advance the effective promotion of health and the effectiveness of the HPH. The thesis argues that the Health Promoting Hospital is a useful vehicle to support the development of health promotion in the hospital setting but that effectiveness is hampered by the fundamental weaknesses of health promotion that it is insufficient, on its own, to counter. Initiatives are suggested that can begin to redress this.
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QI, Suntong. "The integrative effects of promotion attributes : implications for effective promotion design." Digital Commons @ Lingnan University, 2016. https://commons.ln.edu.hk/mkt_etd/19.
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Promotion attributes, such as giveaways, time limitation and exclusivity, are commonly studied separately. Previous studies may focus on how individual attributes (e.g. time pressure or price discounts) affect sales, but seldom consider the integrative effect of them. As individual attributes are often found to have a bilateral effect (both positive and negative) on sales, in this thesis, we explore how different attributes can be aligned with each other and integrated with different level of brand strength according to fit logic. That is how promotion elicits sales and generates word-of-mouth impact in terms of the configuration of promotional attributes and brand strength. We conduct a field study of 625 online promotion campaigns and discover several effective configurations of promotion attributes through qualitative comparative analysis (QCA). Based on the configurations we have found, we hypothesize that strong brands should adopt non-monetary promotion, while weak brands should adopt monetary promotion; exclusivity and time limitation should be kept mutually exclusive in a single promotion for sales stimulation. Three experiments are designed to test these hypotheses. Focusing on the integrative effect of promotional attributes allows researchers to have a holistic view of causally relevant conditions for designing an effective promotion. This study has important theoretical implications that can facilitate marketers’ understanding and predictions of deal recipients’ responses to promotions.
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Lowrie, Anthony. "Marketing higher education : the promotion of relevance and the relevance of promotion." Thesis, University of Cambridge, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.614172.
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Ciplak, Bilal. "Democracy Promotion and Turkey." FIU Digital Commons, 2014. http://digitalcommons.fiu.edu/etd/1439.
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The dissertation documented the degree of Turkey’s involvement in the promotion of democracy in the Arab Middle East (ME). Initially, I investigated why and under what conditions Turkey promotes democracy in the ME, and then I explained strategies through which Turkey promotes democracy in the region. I applied the neo-classical realist theoretical framework and a mixed methodology in the research, and I provided evidence from two sources: face-to-face interviews with the Turkish and foreign officials and common citizens, and the statistical data from institutions, such as the OECD, Turkish Statistical Institute, and World Bank.
My research indicates that Turkey promotes democracy through seven channels. These channels are official development assistance (ODA), mentoring, demonstrative effect, normative pressure, conditionality, military power, enlargement, and civil society organizations. Turkey promotes democracy in the ME for three substantial reasons: first, to advance its security and economic interests; second, to improve the political, social, and economic conditions of people living in the region; and third, to create long-term regional stability, crucial for cooperation in economic and security realms.
I attempted to engage in debates with two distinct, but interrelated fields of comparative politics and international relations. My most important contribution to the field is that I documented Turkey’s case of democracy promotion regarding the degree of Turkey’s involvement in this endeavor, its strategies, specificities, and effectiveness in the region. I also contribute to the field as I explained the difference between democracy promotion policies of a regional power, such as Turkey, and global powers, such as the US. I further engaged in discussions that illuminate some aspects of the interplay between the identity and strategic interests in states’ foreign policy decisions.
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Chapman, Valerie Ann. "Ideologies of health promotion." Thesis, University of Surrey, 1993. http://epubs.surrey.ac.uk/843030/.
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This thesis represents a study which began when the term health promotion first appeared in health authority policy documents but, at the same time it appeared to be a term little understood by those health care professionals deemed responsible for its implementation. Clarification of the concept of health promotion was pursued by the researcher using grounded theory methodology. Health visitors, health education officers/health promotion officers, and general practitioners participated in a series of group interviews and the data was analysed by cognitive mapping (Jones 1975), and constant comparative analysis (Glaser & Strauss 1967). Results from analysis of the qualitative data formed a theoretical framework which guided the second, quantitative stage, of the study. A postal survey of a national sample of 1000 health visitors was undertaken. The response rate was 65% comprising 557 health visitors. Analysis of data was carried out using the SPSS statistical package. The results revealed that health visiting workloads and priorities remain fairly traditional although over 60% of respondents identified client and community led health education/health promotion work as one of their priorities. Examples of health promotion undertaken by health visitors revealed a wide range of activites but with emphasis placed clearly on parent/child issues. A majority of health visitors (63%) thought health promotion activities could be measured, but over 80% of respondents recognised the complexities of doing so. Although over half of the practising health visitors rated their mode of practice as both individualistic and community approach, over 50% of respondents identified a need for additional skills in group work, teaching, research and assertiveness. A number of obstacles preventing health visitors from developing health promotion activities were identified. The position of health visiting in the context of current political ideology is examined.
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Wu, Maoguo. "Promotion tournaments and hierarchy." Thesis, University of Aberdeen, 2012. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=192271.
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This thesis studies promotion tournaments and hierarchy, through both theoretical and empirical means. The data set utilised through- out the thesis for empirical tests consists of a large panel gathered from a major British financial sector firm. The data set has very detailed and consistent data on job levels, which are particularly well suited for studies of transitions across levels. The thesis first investigates one main assumption of the tournament theory, i.e., hierarchy is relatively fixed, and finds support in empirical results that external hiring number, promotion into level number, promotion out of level number, and exit number are closely related. The thesis then extends the conventional tournament model to a multi-contestant multi-prize setting and sets out to test the theoretical model predictions. Following the predictions, an empirical model of promotion probabilities is tested. Fixity of hierarchy, proxied by external hiring rate and exit rate, along with conventional promotion determinants, are included in the estimation. The results shed light on a distinct finding that fixity of hierarchy plays an important role in promotion outcomes, i.e., vacancies influence promotion probabilities, and incentives vary closely with promotion probabilities. The relation between incentives and promotion probabilities can be characterised as a hump shape. The results also indicate that promotion requirement would even get weakened if a large number of vacancies emerged. The thesis also compares two alternative promotion rules, tournaments versus standards. The theoretical model argues that tournaments and standards have similar incentive effect on inducing effort. In tournaments, maximal incentive occurs for intermediate promotion rates, and lower incentive occurs for lower and higher promotion rates. In standards, maximal incentive occurs when the standard is set so that the chance of promotion is a half, and lower incentive occurs when the standard is set so that the chance of promotion is far from a half. The empirical tests address the extent to which promotions within organisations are driven by relative comparisons of worker performance and comparisons of worker performance against absolute standards. The results provide evidence that relative comparisons become more important at higher hierarchical levels.
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Lanfranchi, Joseph. "Sélection, promotion et tournois." Paris 2, 1994. http://www.theses.fr/1994PA020139.
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L'objet de ce travail est de mettre en evidence la maniere dont les objectifs d'incitation et de selection de la main-d'oeuvre peuvent etre coordonnes par des contrats de travail implicites fondes sur la promesse d'une carriere interne. Deux categories de contrats sont ainsi distinguees selon que les recompenses offertes aux travailleurs sont fondees sur leur merite absolu ou relatif. Relativement au merite absolu, notre approche propose, dans un premier temps, un approfondissement de la theorie du salaire d'efficience, en supposant une heterogeneite de la main-d'oeuvre; ce modele permet d'endogeneiser les flux de licenciements pour faute professionnelle et d'etablir une relation negative entre leur niveau et celui du salaire moyen offert, relation globalement verifiee sur un panel d'entreprises industrielles francaises. Dans un second temps, nous proposons deux modeles de contrats substituant la notion de carriere interne efficiente a celle de salaire d'efficience. Ainsi, il est montre que les promesses de promotions internes permettent d'assurer une selection efficace de la main-d'oeuvre. En particulier, nous derivons les proprietes des hierarchies de salaire dans l'entreprise et le lien positif entre l'anciennete des travailleurs d'une categorie professionnelle et leur esperance de gain sur le cycle de carriere. Cette relation est, la encore, verifiee econometriquement. Dans une seconde partie, symetriquement au principe de selection fonde sur le merite absolu, sont etudiees, les proprietes des contrats dits de tournoi explicitement fondes, sur la performance relative des travailleurs. Dans un premier temps, est proposee une revue de cette litterature, revue qui permet egalement de montrer la facon dont un systeme de tournois sequentiels rationalise la forme de la hierarchie des salaires internes, ainsi qu'un certain nombre de faits stylises comme l'existence de chaines de carriere differenciees selon la reussite initiale des employesThe main goal of this dissertation is to show how implicit labour contracts, based on the expectation of an internal career, can be used to induce the workers to work efficiently and to select the best of them. We study two forms of contracts in which workers are compensated on the basis of their absolue or relative merit. The first part of this work is devoted to contracts based on absolute merit, firstly, our approach porposes a new version of the efficiency wage theory taking into account workers' heterogeneity; this model allows us to endogeneise the rate of dismissals and to establish the negative relationship between the wage rate and the dismissals one. Consequently, an empirical test based on a panel of french firms confirms this theoritical result. Secondly, we substitute within two original theoritical models, the notion of efficient internal career to the notion of efficiency wage. So, it is showed that compensation mechanisms, based on the promise of internal career, represent efficient selection systems of the work force. In particular, we determine the properties of the firm's hierarchical wage structure, and the positive link between workers' tenure within an occupational category and their internal career cycle monetary expectations. Empirical results confirm the existence of such positive relationship
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Dugdill, Lindsey. "Understanding workplace health promotion." Thesis, Liverpool John Moores University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.495067.
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Schetzina, Karen E., Julie Ware, and Anna Morad. "Hospital Breastfeeding Promotion Workshop." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/5015.
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Schetzina, Karen E., and Julie Ware. "Breastfeeding Promotion Project: Prenatal." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/5022.
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Tietje, Brian C. "Promotional enhancement theory : a model for designing promotions that enhance brand evaluations /." Thesis, Connect to this title online; UW restricted, 1999. http://hdl.handle.net/1773/8806.
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Midha, A. D. "Contradictions in health promotion and workplace health promotion with particular reference to Wales." Thesis, Swansea University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.638190.
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This thesis examines contradictions in health promotion and workplace health promotion with a particular emphasis on the situation in Wales. The practice of health promotion has become bound up with the ideological bias towards the responsibility of the individual prevalent in current political thinking. This is at the expense of considering the social, cultural, and economic context within which individuals find themselves. This whole approach encourages health to be considered as a commodity which can be purchased by individuals who become consumers of health. Workplace health promotion is practised in a narrow fashion through education and regulation or restriction of lifestyles through workplace policies. A comprehensive approach to promoting employee health must also consider organisational factors which impact on employee health. The thesis contrasts the prevailing economic rationale for workplace health promotion, with a deeper sociological rationale in terms of health promotion acting as a management control strategy. In terms of this sociological rationale, it analyses whether employers focus on employee health in negative terms of exploiting the employee, or in positive terms of seeking to harness the potential of the employee. The widespread application of workplace health promotion in the United Kingdom - where the responsibility for health is placed with the employee - sees labour as being treated as a commodity to be exploited similar to the other factors of production, land and capital. It is argued that it is only when an organisation adopts an holistic approach to workplace health promotion that labour's innate qualities of having a potential which can be harnessed is acknowledged. The feminisation of the workforce is used as an example of how labour has come to be treated as a commodity as opposed to developing its innate potential. It concludes with original case studies which explore the above issues placing them within the context of two particular organisations.
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Lazarus, Joel. "Promoting democracy? : political party and party system institutionalisation and Western democracy promotion in Georgia." Thesis, University of Oxford, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.547773.
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Elstner, Robert. "Not any Motion is Promotion." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2011. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-74919.
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Mit den erschütternden Kompetenzbefunden von Pisa 2000 wurde der Wert des Lesens quasi neu erfunden. Kaum eine Konzeption oder ein Grundsatzpapier, fast egal zu welchem Thema, das nicht prosaisch auf die Grundwerte des Lesens verwies. Prosa freilich, die von kommunalen Entscheidungsträgern gern überblättert wird, und Prosa auch, die ungewollt das mediale Gute und Böse einmal mehr polarisiert. Das Lesen ist nach wie vor untrennbar mit dem guten alten Buch verbunden, als Konnotation die heile Welt einer vorlesenden Großmutter, wenn auch ohne Brille und Dutt, aber mit viel Wärme in der Stimme. Das Lesen am Bildschirm, das Lesen der BILD-Zeitung oder die Lektüre von PC-Spiel-Magazinen sind eher nicht gemeint.
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Lepp, Katherine. "Restaurant health promotion feasibility study." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0030/MQ47342.pdf.
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Halenar, Jennifer Ann. "Heart health promotion program design." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0002/MQ59810.pdf.
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Kools, Elisabeth Johanna. "Promotion and support of breastfeeding." Maastricht : Maastricht : Universitaire Pers Maastricht ; University Library, Universiteit Maastricht [host], 2004. http://arno.unimaas.nl/show.cgi?fid=9553.
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Garland, Carl Sherman. "Redox promotion of homogeneous catalysis." Thesis, University of Oxford, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.257734.
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MacGregor, David. "Sales promotion : a managerial perpective." Thesis, Lancaster University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.619274.
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Sales promotions, although ill defined and under theorised. have long been a part of the marketing communications mix and used by brands in a variety of ways in many different contexts. Much of the research that examines sales promotions has done so from a rational economic or behaviourist perspective. Whilst acknowledging the contribution of such ontologies, it is argued that there has been limited examination of sales promotions from a managerial perspective. What has been produced tends to be largely prescriptive and written for practitioners. In this thesis the ontology of critical realism has been used to develop a conceptual framework that treats sales promotions as individual entities taking place within organisational and market structures. This conceptual framework has been used to analyse empirical data collected from thirteen smaller U.K. brands drawn from a diverse set of product categories and industries. Four in-depth case studies are presented with rich, fine-grained insights into the behaviours of those involved in such activities and the subsequent outcomes; in particular the contemporary practices of managerial actors involved in the conception. commissioning and implementation of sales promotions activities. The results of a further 9 case studies are also presented in summary form. In each case the conceptual framework proves largely effective in interpreting the likely causes of the form that the sales promotion took and its subsequent outcomes. It is claimed that the research made the following contributions to the study of sales promotions: 1) a re-examination of the definitional discourse that informs sales promotion and the development of a new definition: 2) the early and successful use of the combination of a critical realist oncology and case study 3) that the forms and outcomes of sales promotions can be better understood as being dependent on causal explanations of involving organisational and business contexts and 4) the development of a model that integrates diverse contextual (actors from both within and outside of the organisation in order to inform the managerial practice of deploying and managing sales promotions. The products of the study argue for a deeper and more sophisticated treatment of the way that sales promotions are researched, operate and are managed. The findings also suggest that both the method and the results have wider implications for the study of sales promotions, marketing communications in general and marketing practice.
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Fitzgibbon, James Thomas. "Social inclusion and its promotion." Thesis, University of Warwick, 2005. http://wrap.warwick.ac.uk/2456/.
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This research study is concerned with the concept of social inclusion, its significance, its origins, its definition and its history. It looks particularly at its development in the United Kingdom since the election of a Labour Government in 1997 and, in that context, the implementation of a Social Inclusion Strategy by a County Council referred to throughout as ‘Someshire’. It offers as an example of reflective inquiry an evaluation of aspects of the implementation of the Strategy led by the Council’s Education Department and some comments on the Council’s own, previous, evaluation of the whole Strategy. Through this study, it engages with a range of stakeholders including schools, County Council Officers and representatives of parents and school governors in an attempt to discover what has gone well and why. It concludes with a set of recommendations for action by a range of parties who, in their different policy contexts, might wish to promote social inclusion. Finally, this study has been written by a senior Local Education Authority Officer. This results in the emergence of two voices within it. In Chapter 1 there can be perceived the voice of the traditional researcher, attempting what Schon describes as the ‘technical rationality’ of traditional research. In Chapters 2, 4 and, to some extent, 5 the voice changes to that of the ‘reflective practitioner’ with its reliance on the ability to intuit, know-in-action, an ability derived from over thirty years working in education, principally as an educational manager.
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Anderson, Claire Wynn. "Health promotion by community pharmacists." Thesis, King's College London (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.299776.
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Wang, Hong. "China's export promotion since 1979." Thesis, University of Cambridge, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.292823.
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Powel, Dyfan Hedd. "Understanding sub-state democracy promotion." Thesis, Aberystwyth University, 2016. http://hdl.handle.net/2160/8af2fd55-e4d2-4c5b-8e61-4da8fe2c96f4.
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Alfaro, Alba Cristina. "La promotion de symptômes sociaux." Paris 8, 2011. http://www.theses.fr/2011PA083390.
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Cette thèse propose une lecture de ces temps de mondialisation : le marché, signifiant-maître de la civilisation contemporaine, fait une utilisation politique du symptôme. Cette utilisation implique la ségrégation de la jouissance, en raison de la fragmentation du sens du symptôme, et la promotion d’objets plus-de-jouir standards et universels qui soutiennent la rentabilité du marché. Et un rabaissement du désir au niveau de la nécessité, laquelle par le biais de la demande tend à devenir un moteur pour la consommation. À partir de là est proposée une analyse de la modification de la définition du malaise social proposée par Lacan. L’individu en position de prolétaire est remplacé par l’individu consommateur, corrélatif à l’homme pulsionnel, terme introduit par Miller. Trois cas cliniques d’anorexie publiés dans la littérature psychanalytique sont examinés. Ils nous révéleront une clinique de la défaillance symbolique, où l’objet prend la relève du signifiant pour freiner la jouissance. Nous discutons sur les possibilités du discours analytique et sur l’avenir de la psychanalyse dans le contexte des modifications de la clinique contemporaineThis thesis suggests that at the time of globalization the market, master-signifier of contemporary civilization, makes a political use of the symptom. This use implies the segregation of jouissance because of the fragmentation of the sense of the symptom and because of the promotion of standardized and universal surplus-jouissance objects which support the market´s profitability – and a reduction of desire to the level of need which, through demand, tends to drive consumption. From this starting point, this thesis offers an analysis of the modification of the definition Lacan gave for social discontents. The proletarian individual is replaced by the individual consumer, correlated to the ‘drive- individual’, a term introduced by Miller. Three clinical cases of anorexia published in psychoanalytic literature are examined. They bring to light a clinic of the failure of the symbolic, in which the object takes over from the signifier in limiting jouissance. The thesis discusses the future of psychoanalysis and of the analytic discourse into background of transformations of contemporary clinical
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Corbaux, Yvette. "Discours de la promotion funéraire." Paris 7, 1991. http://www.theses.fr/1991PA070052.
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Discours ecrits, oraux, images situes dans des periodes variables, compte tenu de leurs objectifs, eu egard a des situations donnees. La promotion funeraire, y compris sa projection commerciale, est a percevoir en tant qu'acces a un etat superieur consacre precisement par ces discours. Journaux et revues denoncent l'exploitation de la mort par les entreprises de pompes funebres et les agissements auxquels se livrent les professionnels. Cet etat de choses est ancestral. Aux coutumes d'antan, avec defile et port du deuil, a succede une ceremonie acceleree, mais personnalisee. Le cout des obseques varie selon les entreprises, les lieux et finalement le choix des familles. Aujourd'hui la publicite funeraire a sa place dans les quotidiens et periodiques. Au salon international de l'art funeraire les exposants presentent leurs produits. L'ultime demeure privative a ete democratisee au fil des ans. La cremation est en progression depuis une quinzaine d'annees. La religion salvatrice pretendant a l'universalite impose ses dogmes dans un enseignement promettant l'acces a la vie eternelle. Le pouvoir politique recupere la mort des citoyens juges dignes de distinction : honneurs posthumes; "pantheonisation" d'etres exceptionnels; monuments aux morts, necropoles, commemorationsWritten, oral, imaged discourses situated in variable periods, taking into account their objectives, considering given situations. Funeral promotion, incloded its commercial projection, must be understood as an access to a higher status, consecrated precisely by those discourses. Newspapers and magazines denounce "the exploitation of death" by funeral companies and the actions which the professionals indulge in. This state of things is ancestral. To the customs of yore, with march past and being in mourning has succeeded an accelerated ceremony, but personalized. The costs of funerals vary according to the firms, the places and finally the choix of the families. To day funeral advertising has its place in newspapers and magazines. At the international exhibition of funeral art, the exponents present their products. The ultimate private dwelling has been democratized year after year. Cremation progresses since fifteen years. The saving religion, pretending to universality imposes its dogmas in a teaching promising access to eternal life. The political power appropriates the death of citizens judged worthy of distinction : postumous honours; "pantheonization" of exceptional beings; monuments to the dead, necropolises, commemorations
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Линник, Юлія Миколаївна, Юлия Николаевна Линник, and Yuliia Mykolaivna Lynnyk. "Environmental claims for sales promotion." Thesis, Видавництво СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/8428.
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Shirley, Debra Karen. "Physical activity promotion by physiotherapists." Thesis, The University of Sydney, 2013. http://hdl.handle.net/2123/12746.
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Physical inactivity is a major public health problem worldwide and is the second highest risk factor for chronic disease. Physiotherapists are primary care providers who have the knowledge and skills to provide physical activity advice and tailor programs to individual needs. The primary aim of this thesis is to investigate the feasibility of physiotherapists providing “non treatment-related” physical activity intervention for better health, as an adjunct to their clinical treatment roles. A second aim is to establish the current level of evidence of the effectiveness of physiotherapists in providing non treatment physical activity intervention for better health. A survey of practices and perceptions of physiotherapists and physiotherapy students indicated that some physiotherapists were already incorporating physical activity advice into their usual practice. Physiotherapists and physiotherapy students identified few barriers to incorporating physical activity advice into usual practice. A systematic review to determine whether physiotherapists are effective in increasing physical activity behaviour demonstrated that there is limited evidence suggesting that physiotherapists may be effective in promoting physical activity to improve health. Physiotherapists are primary care providers with a relatively untapped potential to contribute to public health strategies to increase physical activity for the prevention of chronic disease.
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Cook, Amelia S. "Nutrition promotion in the workplace." Thesis, The University of Sydney, 2013. http://hdl.handle.net/2123/13659.
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Aim: The purpose of this thesis was to evaluate the need for and effectiveness of workplace based interventions for improving diet and managing weight. It also aimed to present formative research to improve the design and evaluation of nutrition programs targeting workers. Method: A systematic review assessed workplace interventions’ effect on workers’ diet and weight. A cross-sectional study applied the Transtheoretical Model to diet and physical activity. A study using focus groups investigated the barriers to and facilitators of changing takeaway food eating habits. The final study validated instruments to measure fruit, vegetable and takeaway meal intake. Result: Positive effects of workplace interventions were reported for fruit and vegetable intake and saturated fat (SFA) intake. A cross-sectional study found that inadequate fruit and vegetable and excessive dietary fat were the most commonly paired behaviours. Occurrence of multiple risk behaviours was associated with being male. For fruit and vegetable and sugary beverage intake, use of dramatic relief, consciousness raising, self re-evaluation and self liberation was higher in contemplation/preparation compared to precontemplation. The qualitative study found that time, effort, cooking skills and cost impacted on participants’ efforts to decrease takeaway food intake. Fruit and vegetable instruments could estimate group mean intake but could not produce precise individual level agreement. Takeaway meal instruments could do neither. Conclusion: Australian workers are at a high risk of having a poor diet and intervention is necessary. Workplace programs targeting the intake of fruits, vegetables, SFA and/or high-SFA takeaway meals are recommended. The Transtheoretical Model is well-suited to nutrition programs targeting people in early stages. Intervention components should target both the individual and food environment. Some dietary instruments need refinement.
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Simanikas, William C. "The Marine Corps promotion system: an assessment of factors affecting promotion to the field grades." George Washington University, 2013.
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Hu, Chia-Hui Kloepper Joseph. "Induction of growth promotion and stress tolerance in arabidopsis and tomato by plant growth-promoting." Auburn, Ala., 2005. http://repo.lib.auburn.edu/2005%20Summer/doctoral/HU_CHIA-HUI_54.pdf.
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Yarashuk, Elvira. "Health promotion at the workplace : Promoting health by embracing the concept of corporate social responsibility." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28298.
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The main issues, which arise in that research project, are connected with health dimensions. There are emphasised points, which contribute to the employees’ health and well-being, solutions, which organisations implement to prevent workers from diseases and illnesses, to track their current condition of body and mind and generally to improve their overall health situation. From the very beginning the main stress was supposed to lie on physical activity promotion being an integral part of health promotion at the workplace but the obtained information from the conducted interviews verified that idea. The research also touches other variables contributing to the employees’ health and cons tituting the idea of health promotion at the workplace, namely health profiles and Corporate Social Responsibility. It is argued who may benefit from workplace physical activities and to which extent such programs may succeed. Interviews showed double points of views according to the necessity to encourage employees to train within the organization. Basis for the discussion of the topic were interviews gained from the interaction with the staff of the organization Xylem located in Sweden in Emmaboda, a world leader in water solutions. The chosen methodology based on the case study appeared to be the most relevant to explore health issues thanks to the clear empirical example. The company was distinguished because of the sport and rehabilitation centre, which it had in its possession and which seemed to make Xylem be different from the competitors and gave advantages for the employees in the form of additional benefits causing going in for sport at the company’s expense. The results of the research indicate that health promotion at the workplace may be viewed as a part of Corporate Social Responsibility. The evidences for IV that perspective are presented with a proper motivation mostly in the conclusion part. The research intended to show to the readers to what extent health promotion at the workplace incorporating physical activities, health profiles and CSR is important, how it is regarded and how much attention, time and efforts is and should be devoted to deal with that dimension in a proper way.
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Ferreira, Natalie. "Promoting Portuguese exports to Germany: an export promotion plan for the machinery & equipment sector." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11864.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis report presents the results of a work project conducted with the aim to develop a sector-specific export promotion plan for the Portuguese machinery and equipment (M&E) sector. The underlying analysis was based on the main export-related difficulties of M&E producers, requirements of German M&E buyers as well as on currently existing export support structures. The developed plan defines specific measures and activities related to distinct support topics that should ensure an appropriate preparation of companies seeking to enter the German market. Although the plan represents a general framework that can be applied to any M&E subsector, this report will focus on the application of this plan to the subsector of metal-working machinery and machine tools.
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Loy, Beth A. "Willingness to pay for industrial recruitment : a look at local decision-maker activity versus citizen preference." Morgantown, W. Va. : [West Virginia University Libraries], 1998. http://etd.wvu.edu/templates/showETD.cfm?recnum=152.
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Thesis (M.S.)--West Virginia University, 1998.Title from document title page. Document formatted into pages; contains v, 75 p. : ill. Vita. Includes abstract. Includes bibliographical references (p. 51-54).
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Rivero, Napoleʹon E. Schlüter Holger. "Promotion policies and career management - an empirical analysis of below-zone promotion of U.S. Navy Officers /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1997. http://handle.dtic.mil/100.2/ADA336545.
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Thesis (M.S. in Management) Naval Postgraduate School, March 1997.Thesis advisors, Stephen L. Mehay, William R. Bowman. AD-A336 545. Includes bibliographical references (p. 119-120). Also available online.
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Rivero, Napoleón E., and Holger Schlüter. "Promotion policies and career management - an empirical analysis of below-zone promotion of U.S. Navy Officers." Monterey, California. Naval Postgraduate School, 1997. http://hdl.handle.net/10945/8866.
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Approved for public release; distribution is unlimitedThis thesis investigates the selection and promotion of officers in the U.S. Navy. This thesis develops multivariate models to estimate the effects of 'below zone' early promotion on the career of officers and attempts to determine whether below-zone selection puts Navy officers on the fast track for later promotion or whether, instead, it increases the probability that their subsequent career will stagnate. Outcome variables include: performance on fitness reports, screen for command; and promotion to the ranks of Commander (O- 5) and Captain (O-6). Using data from the Navy Officer Promotion History Files, the thesis analyzed officers appearing before their respective promotion board between fiscal years 1986 and 1995. The data sets were further categorized into three major URL warfare communities (submarine, surface and aviation). Ordinary Least Squares (OLS) and maximum likelihood legit regression models are employed to estimate the probability of being promoted, to screen for command, or having high fitness report scores in comparison to officers selected in zone. The findings do not reveal evidence that officers earlier promoted below zone incur later disadvantages in comparison to their fellow in zone selected officers
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Ellis, Susan Patricia. "Health promotion programmes : a national survey /." Ann Arbor, MI : UMI Dissertation Information Service, 1992. http://aleph.unisg.ch/hsgscan/hm00092825.pdf.
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Vitrolles, Delphine. "La promotion de l'origine au Brésil." Phd thesis, Université Lumière - Lyon II, 2011. http://tel.archives-ouvertes.fr/tel-00664382.
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Géant lusophone d'Amérique Latine et deuxième puissance agro-exportatrice mondiale, le Brésil est un pays émergent. Depuis les années 1990, de nouveaux outils de promotion de l'origine des produits agroalimentaires se développent à l'initiative du gouvernement et de la société civile. Leur foisonnement interroge les modes d'interprétation et d'appropriation de référentiels de normes internationaux et nationaux. En Europe, le lien à l'origine et l'ancrage territorial des produits locaux se sont forgés sur un temps assez long et confirment l'hypothèse de la construction sociale de la qualité. Pays du nouveau monde, la première image associée au Brésil est celle d'un pays dont la frontière agricole ne cesse d'avancer et donc a priori sans ancrage fort des populations à un territoire. Or la structure et les modes d'occupation de l'espace sont plus complexes. Ils résultent des traditions des différentes vagues d'immigration, de leur mode d'appropriation locale et de la construction d'identités spécifiques. La construction du lien à l'origine reflète l'insertion au marché international d'un pays qui, à l'heure actuelle, participe pleinement à une économie mondialisée. Aussi, la promotion de l'origine au Brésil réactualise-t-elle le regard porté sur l'agriculture brésilienne, dépassant le champ d'une agriculture d'exportation et interrogeant celui de l'économie locale et régionale. Au-delà des intérêts économiques liés à l'ouverture à l'export de marchés de niche, la revendication du local apparaît comme un indice de l'émergence d'un marché national enclin à protéger et promouvoir son patrimoine culturel et naturel ; un marché où le local fait sens pour des acteurs qui mobilisent l'origine.
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Sæter, Sondre Løberg, and Bjørnar Valle. "Promotion of Reflective Learning through Gamification." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for datateknikk og informasjonsvitenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-23434.
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This thesis suggests that the use of game elements may improve the results in processes of reflective learning. The inclusion of game elements in an existing application called ?Timeline? is used as a case study for testing our hypothesis.During the last few years there has been an explosive interest in gamification for a wide range of purposes, from marketing to education. The term gamification may be defined as the use of game elements to motivate people in performing non-game tasks.The effects of gamification have been proven in various environments before, but are not yet widely studied in the field of reflective learning. Reflective learning is the process of looking back on an experience and breaking it down into significant aspects in order to gain a deeper understanding of the factors affecting the outcome, and thereby improving future action. The thesis explores academic literature on gamification and reflective learning, and the possible impact of gamification on reflection is tested in a case study, where we incorporate game elements into an existing application for reflective learning. The new application is then tested on a group of participants who afterwards answer a survey. The results indicate that game elements can effectively motivate users to enjoy performing non-game tasks in reflective learning, specifically the task of data collection. The study also highlights possible side effects of incorporating game elements with competition and scores. Some users exploited the application's weaknesses to achieve higher scores in a way that did not enhance the act of reflection. Our conclusion is that gamification may be a useful tool in the field of reflective learning. It should, however, be used with care as it is more effective on certain tasks and some users may exploit weaknesses to achieve higher scores.
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Goldberg, Ilfra Charlotte. "Why is there fast-track promotion?" Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=56909.
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This thesis seeks an explanation for the existence of corporate "fast tracks". Part One surveys four existing fast track models from the literature. In tournament theory, fast tracks have been viewed as a response to the adverse selection problem. In models where the firm uses junior positions for on-the-job screening, they may be a possibility permitted by a particular technology. Alternatively, they may arise from the signalling engaged in by workers when there is asymmetric information. Finally, they can be used as a way of overcoming a lack of precise information on worker ability.In the second part of the thesis an alternative explanation is proposed. A firm is considered to consist of two levels: production workers and managerial workers. If a worker is an able manager, the firm will lose valuable production time by slow promotion. However, slower promotion allows more information to be revealed for a given expenditure. Different track lengths are created depending on the firm's initial assessment of managerial competence.
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Hill, Chloe. "Developing evidence-based health promotion interventions." Thesis, University of Sussex, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487933.
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Increased health behaviours among young people could reduce national health costs. Brief cost-effective interventions that can be easily administered and replicated are especially likely to be adopted. Focusing on modifiable cognitive antecedents of behaviour is likely to maximise the effectiveness of behaviour change interventions. The theory ofplanned behaviour (TPB) is the most widely applied model of cognitive antecedents of behaviour but there have been surprising few tests ofthe theory in trials ofTPB-based behaviour change interventions. Three studies tested the utility of the TPB as a basis for the design ofhealth promotion leaflets targeting condom use and regular exercise among young people. Study 1 reports a randomised controlled trial (RCn ofan extended TPB-based leaflet plus quiz and motivational incentive designed to promote condom use and preparatory behaviours amongst young people. The intervention promoted pro-condom use cognitions and preparatory actions, compared to a control condition but did not increase condom use. Study 2 reports the results ofa ReT conducted to evaluate the effect of a TPBbased leaflet designed to encourage young people to exercise. The leaflet was evaluated on its own, in combination with a quiz and motivational incentive and in combination with an implementation intention forrmition activity. Results revealed no significant differences in cognitions or behaviour between the three intervention groups when compared to the control. This is discussed in terms of ceiling effects in the target behaviour (exercise).
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Sykes, Catherine Marie. "Health promotion : evaluation, discourse and practice." Thesis, City University London, 2001. http://openaccess.city.ac.uk/7782/.
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This dissertation for the Degree of Doctor of Psychology (Health) presents three pieces of work: 1) A Re-analysis of a Systematic Review of Psychological Interventions Used to Aid Smoking Cessation; 2) Evaluation and Discourse Analysis of the EC's Health Promotion Programme; 3) A consultancy case study: Evaluation of Educational Needs Assessment Methods Used in General Practices in Barking and Havering and Redbridge and Waltham Forest. The theme that ties these three pieces of work together is evaluation. The re-analysis of the systematic review of psychological methods for smoking cessation shows how errors can be made in evaluation and how different researchers can obtain different results in what is considered to be a method that reduces bias and produces an accurate picture of `evidence' to inform health policy and practice. The evaluation of the EC's Health Promotion Programme gives insight into a case study of an evaluation to inform health promotion policy at an European level. This piece of work presents the results of an independent evaluation. It highlights unexpected difficulties of drawing conclusions from data such as the practical problems of obtaining data and also the pressures that may come from the commissioners of evaluations. The discourse analysis of the Health Promotion Programme reveals how current discourses in health promotion may compel health promotion practitioners to carry out a certain type of evaluation in which in truth they may have little understanding or commitment. As a result, the practice of evaluation becomes a formality or ritual which is a burden to carry out. A panel of health promotion expert assessors found a lack of acceptable evaluation of projects that were funded by the European Commission. This suggests that if evaluation can be avoided, it will be. The same themes of lack of understanding, commitment and time for evaluation were unveiled in the case study. The consultancy case study evaluated educational needs assessment methods used in general practices. The use of evidence-based practice requires that practitioners understand how to evaluate research and incorporate it into their practice. This needs more emphasis in the education and training of health professionals. However there has been a move away from the more didactic approach to education in primary care to one of listening to people's needs and preferred methods of learning. At the same time the ubiquitous need to evaluate to find the best method prevails. This is regardless of obvious limitations to the interpretation of findings. In this case study, it seemed as though the evaluation was an after-thought, rushed to satisfy some other group higher up the hierarchy in the health authority. Similarly, the discourse analysis pointed to a situation in which the Commission's services are constructed as superior, thus leaving no mechanism to question their knowledge or ways of working. While there may be efforts on one level to encourage a two-way flow of information and knowledge, on another level, a construction of decision-makers as being superior means that information and knowledge only flow one way, top down. All three pieces of work have shown that practical limitations restrict the interpretation of evaluations. Lack of time, incomplete data, commitment and knowledge of evaluation revealed here lead to questions about the possibility and desirability of evidence-based health promotion. For evaluation to advance, there is a need for a better understanding of its purpose and for it to have more meaning for all of the stakeholders involved. This requires a rethink concerning evaluation methods in health promotion that recognise the restraints of evaluation and start inquiry from this premise.
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Urun, Seren. "PRICE PROMOTION, QUALITY AND BRAND LOYALTY." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.
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Claus, Thorsten. "Die kooperative Promotion im Doktorandennetzwerk DOK.NET." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-152204.
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Rowell, Simon C. "Mechanism and promotion of Sandmeyer chemistry." Thesis, University of York, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387548.
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Hariri, Shapour. "Multimedia health promotion in community pharmacy." Thesis, King's College London (University of London), 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.301212.
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