Academic literature on the topic 'Promotion'

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Journal articles on the topic "Promotion"

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Aigner, Andreas, Robert Wilken, and Sylvie Geisendorf. "The Effectiveness of Promotional Cues for Organic Products in the German Retail Market." Sustainability 11, no. 24 (December 7, 2019): 6986. http://dx.doi.org/10.3390/su11246986.

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The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotions (e.g., discounts); however, how promotional effectiveness is affected by other promotional actions (e.g., offering premiums instead of discounts) or the product type promoted (e.g., promoting hedonic products such as organic ice cream instead of utilitarian products) has not been empirically investigated to date. Through a study conducted with 487 German participants, we demonstrate that monetary promotion is less effective for organic than for conventional products. In contrast, non-monetary promotion (via offering increased content) enhances promotional effectiveness more for organic than for conventional products. Increased heuristic processing can explain these findings, as consumers focus more on the heuristic cues offered by non-monetary promotion when confronted with organic, and in particular hedonic organic, products.
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Uldemolins, Pilar, María T. Maza, and Sara Aldama. "The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts." Spanish Journal of Agricultural Research 19, no. 1 (March 23, 2021): e0103. http://dx.doi.org/10.5424/sjar/2021191-15854.

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Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.
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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (April 15, 2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lake Singkarak. Data collection was carried out using observation, interviews and documentation techniques. The theory used is IMC (integrated marketing communications). This theory was put forward to show that the Bilih Fish culinary tourism promotional activities used by Bilih Fish traders in marketing their tourism products are advertising techniques, sales promotions, personal sales "face to face sales", public relations "public relations" Based on the presentation of results based on data and also the results of interviews conducted by researchers, it was concluded that promotional activities for culinary tourism of bilih fish as a typical food of Lake Singkarak, Tanah Datar Regency, it could be concluded that the five promotional communication indicators implemented by UMKM in Lake Singkarak were based on promotion theory. The mix is ​​advertising (public relations), direct marketing (direct marketing), sales (sales promotion), and personal sales (personal sales) fifth in terms of promotions carried out to increase sales of Bilih Fish in Lake Singkarak. Of the fifth indicators, the least dominant among UMKM actors is advertising, in other words there is still a lack of innovation and creativity in promoting it, not all Ikan Bilih MSME actors in Lake Singkarak are able to market Ikan Bilih culinary delights as creatively as possible. The lack of unity between UMKM in terms of pricing also has an impact on sales of Bilih Fish. The role of the Creative Economy Tourism Office is to provide guidance, facilities and financial support to UMKM.
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Lubis, Nurhayani, and ZULIA KHAIRANI. "Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru)." Jurnal Daya Saing 3, no. 3 (October 15, 2017): 315–19. http://dx.doi.org/10.35446/dayasaing.v3i3.122.

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For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of promotional mix on consumer purchase intention of the tourists. The sample in this study were 100 tourists. The method used were combination of quantitative and qualitative analysis. The data was purposively taken using quantitative analysis. Quantitative analysis, that is, descriptive analysis was performed with the interpretation of the data obtained in the study and the results of data processing that had been carried out by providing information and explanations. The results showed that advertising, personal selling, and public relations are in good criteria. While sales promotion and direct marketing are in medium criteria. Keywords: advertising, sales promotion, direct marketing, personal selling, and public relations, promotions mix
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Gera, Suchita. "Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand." Journal of University of Shanghai for Science and Technology 23, no. 06 (June 23, 2021): 1448–62. http://dx.doi.org/10.51201/jusst/21/06465.

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The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.
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Niu, Jia, Shanshan Jin, Ge Chen, and Xianhui Geng. "How Can Price Promotions Make Consumers More Interested? An Empirical Study from a Chinese Supermarket." Sustainability 16, no. 6 (March 18, 2024): 2512. http://dx.doi.org/10.3390/su16062512.

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Price promotions are commonly employed to enhance supermarket performance and the sustainable development of the retail industry, yet their effectiveness may vary among similar supermarket chains. In contrast to Western countries, Chinese supermarkets are typically community-centered, allowing consumers to make frequent visits due to lower transaction costs. This multiple-visit pattern discourages substantial one-time purchases based on promotions. This study aims to investigate how pricing promotions can attract consumers more effectively and which product categories are most suitable for this purpose. Utilizing scanner data from Chinese chain supermarkets, we empirically assess the impact of promotion depth, breadth, and duration on consumer purchasing behavior using fixed effects models, IV, and GMM methods. Furthermore, we identify product category characteristics that are more appealing to consumers based on the relationships between different product category promotions and consumer behavior. Results demonstrate that each of the three price-promotion features has a positive effect on Chinese supermarket performance, with varying degrees of significance. Different promotion methods not only benefit promoted products but also stimulate sales of non-promotional items. At the product level, the impact of supermarket promotions on performance differs across categories. The most attractive category in terms of consumer purchases influenced by discounts is special paper, while small kitchen appliances have the least impact. Promoting categories with lower average prices, higher average sales volumes, fewer products, and better storage durability is conducive to attracting consumer shopping. These empirical findings have implications for academic research on price promotion theory and supermarket managers’ pricing strategy decisions, as well as the sustainable development of the offline retail industry.
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Abdul Rahman, Rosnani, Zainuddin Ibrahim, Mohd Ikhwan Mohd Marzuki, Nur Sarifah Hasan, Ahmad Syafiq Zulfadzli, and Zakiah Zainal. "Augmented Reality: The Future of Movie Promotion for Malaysian Youth Cinemagoers." International Journal of Creative Multimedia 4, no. 2 (September 30, 2023): 56–87. http://dx.doi.org/10.33093/ijcm.2023.4.2.5.

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Posters are great ways to promote movies. They visually show crucial components that stimulate excitement and interest in upcoming films. Nevertheless, using posters as movie promotional tools presents certain issues. Given the high volume of film releases annually, it can be challenging to differentiate oneself in a saturated market. Moreover, assessing their efficacy can pose a significant challenge. The movie advertising industry stands to benefit significantly from augmented reality's (AR) rapid development. It has the potential to generate interest in upcoming films by creating interactive and immersive experiences. This study aims to understand how Malaysian youths view AR movie promotion to determine the best approaches to creating AR-based movie promotions. Three augmented reality (AR) experiences promoting the local film "Roh" were developed and tested on university students aged 18 to 25. The results illustrate the perceptions of the Malaysian youths regarding AR movie promotion and suggest optimal approaches to creating AR-based movie promotions that appeal to this demographic.
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Ferdian, Yovan. "STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 4 (November 30, 2021): 322. http://dx.doi.org/10.54144/jadbis.v9i4.6120.

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Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.
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McDonald, Mark, and Daniel Rascher. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball." Journal of Sport Management 14, no. 1 (January 2000): 8–27. http://dx.doi.org/10.1123/jsm.14.1.8.

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A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (a) the overall effect of promotions on attendance, and (b) the marginal impact on attendance of additional promotional days. Using a data set containing 1,500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect on the marginal impact of each promotion. The loss from this watering down effect, however, is outweighed by the gain from having an extra promotion day.
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Jaya, Pinto, Yuwanda Tiara, and Mumuh Mulyana. "Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care." Jurnal Aplikasi Bisnis Kesatuan 2, no. 2 (August 30, 2022): 287–94. http://dx.doi.org/10.37641/jabkes.v2i2.1758.

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ABSTRACT At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl. The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.
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Dissertations / Theses on the topic "Promotion"

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Schetzina, Karen E., and Julie Ware. "Breastfeeding Promotion." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/5023.

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Andersson, Philip, and Kristiana Malinova. "Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19365.

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Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. What we want to achieve with this study is to find outwhich promotional product is the best in general and in specific industries. We will explorethe power of promotional items and how to achieve the best results when it comes to savingtime and money. Theoretical framework: The theoretical framework includes theories regarding whatcompanies need to consider when choosing to use promotional products. The theories whichare used are based to on the four hypotheses which we have chosen to analyze. Methodology and Method: This dissertation is a quantitative study with a deductive andextensive approach. Empirical framework: The empirical framework present findings and statistics of theresearch. Analysis: The four hypotheses are analyzed and critical examined. Conclusion: If companies learn how use promotional products they will gain a greatadvantage on the market. The type of the industry is of great importance when it comes tochoosing the right promotional products.
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Linnik, Y. N. "Sales promotion rules." Thesis, Вид-во СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/19899.

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Schetzina, Karen E., Julie Ware, and Peter Grubb. "Breastfeeding Promotion Project." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/5019.

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Conte, Carolina <1988&gt. "Sales promotion effectiveness." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1581.

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McBride, Anita Susan. "The promotion of health : is the health promoting hospital the way forward?" Thesis, Oxford Brookes University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395422.

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This thesis investigates whether the Health Promoting Hospital (HPH) is the way forward in the promotion of health. To address this, a number of key areas are considered. Firstly, the thesis places the HPH into historical context, as it is from a long the tradition of efforts to promote health and prevent disease that the HPH emerges. In order to understand the complex field of health promotion, the thesis examines the legacy of health promotion and its impact on contemporary health promotion and therefore on the potential of the HPH. The answers to this provide the immediate context from within which the HPH would be implemented. There is a need not only to understand the HPH as a theoretical concept but also to understand how it has been translated into practice. Thus how the HPH has been adopted as a basis for modelling practice is examined. If the HPH is to be a way forward for health promotion, then it will need to be adopted widely by hospitals that have had little previous interest in, or experience of, promoting health. To investigate the prospect of such widespread adoption, a study was carried out of the attitudes, perceptions and practices of nurses and patients at a typical UK teaching hospital outside the HPH movement. The findings of this study, which drew on Communication of Innovation Theory as a conceptual framework, are reported. For effective health promotion, there is also need to address the legacy of weaknesses that have hitherto hampered progress. Thus the thesis examines the extent to which the HPH can address the contemporary weaknesses of health promotion and, broadening out from this, it suggests other initiatives that might be taken to advance the effective promotion of health and the effectiveness of the HPH. The thesis argues that the Health Promoting Hospital is a useful vehicle to support the development of health promotion in the hospital setting but that effectiveness is hampered by the fundamental weaknesses of health promotion that it is insufficient, on its own, to counter. Initiatives are suggested that can begin to redress this.
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QI, Suntong. "The integrative effects of promotion attributes : implications for effective promotion design." Digital Commons @ Lingnan University, 2016. https://commons.ln.edu.hk/mkt_etd/19.

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Promotion attributes, such as giveaways, time limitation and exclusivity, are commonly studied separately. Previous studies may focus on how individual attributes (e.g. time pressure or price discounts) affect sales, but seldom consider the integrative effect of them. As individual attributes are often found to have a bilateral effect (both positive and negative) on sales, in this thesis, we explore how different attributes can be aligned with each other and integrated with different level of brand strength according to fit logic. That is how promotion elicits sales and generates word-of-mouth impact in terms of the configuration of promotional attributes and brand strength. We conduct a field study of 625 online promotion campaigns and discover several effective configurations of promotion attributes through qualitative comparative analysis (QCA). Based on the configurations we have found, we hypothesize that strong brands should adopt non-monetary promotion, while weak brands should adopt monetary promotion; exclusivity and time limitation should be kept mutually exclusive in a single promotion for sales stimulation. Three experiments are designed to test these hypotheses. Focusing on the integrative effect of promotional attributes allows researchers to have a holistic view of causally relevant conditions for designing an effective promotion. This study has important theoretical implications that can facilitate marketers’ understanding and predictions of deal recipients’ responses to promotions.
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Lowrie, Anthony. "Marketing higher education : the promotion of relevance and the relevance of promotion." Thesis, University of Cambridge, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.614172.

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Ciplak, Bilal. "Democracy Promotion and Turkey." FIU Digital Commons, 2014. http://digitalcommons.fiu.edu/etd/1439.

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The dissertation documented the degree of Turkey’s involvement in the promotion of democracy in the Arab Middle East (ME). Initially, I investigated why and under what conditions Turkey promotes democracy in the ME, and then I explained strategies through which Turkey promotes democracy in the region. I applied the neo-classical realist theoretical framework and a mixed methodology in the research, and I provided evidence from two sources: face-to-face interviews with the Turkish and foreign officials and common citizens, and the statistical data from institutions, such as the OECD, Turkish Statistical Institute, and World Bank. My research indicates that Turkey promotes democracy through seven channels. These channels are official development assistance (ODA), mentoring, demonstrative effect, normative pressure, conditionality, military power, enlargement, and civil society organizations. Turkey promotes democracy in the ME for three substantial reasons: first, to advance its security and economic interests; second, to improve the political, social, and economic conditions of people living in the region; and third, to create long-term regional stability, crucial for cooperation in economic and security realms. I attempted to engage in debates with two distinct, but interrelated fields of comparative politics and international relations. My most important contribution to the field is that I documented Turkey’s case of democracy promotion regarding the degree of Turkey’s involvement in this endeavor, its strategies, specificities, and effectiveness in the region. I also contribute to the field as I explained the difference between democracy promotion policies of a regional power, such as Turkey, and global powers, such as the US. I further engaged in discussions that illuminate some aspects of the interplay between the identity and strategic interests in states’ foreign policy decisions.
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Chapman, Valerie Ann. "Ideologies of health promotion." Thesis, University of Surrey, 1993. http://epubs.surrey.ac.uk/843030/.

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This thesis represents a study which began when the term health promotion first appeared in health authority policy documents but, at the same time it appeared to be a term little understood by those health care professionals deemed responsible for its implementation. Clarification of the concept of health promotion was pursued by the researcher using grounded theory methodology. Health visitors, health education officers/health promotion officers, and general practitioners participated in a series of group interviews and the data was analysed by cognitive mapping (Jones 1975), and constant comparative analysis (Glaser & Strauss 1967). Results from analysis of the qualitative data formed a theoretical framework which guided the second, quantitative stage, of the study. A postal survey of a national sample of 1000 health visitors was undertaken. The response rate was 65% comprising 557 health visitors. Analysis of data was carried out using the SPSS statistical package. The results revealed that health visiting workloads and priorities remain fairly traditional although over 60% of respondents identified client and community led health education/health promotion work as one of their priorities. Examples of health promotion undertaken by health visitors revealed a wide range of activites but with emphasis placed clearly on parent/child issues. A majority of health visitors (63%) thought health promotion activities could be measured, but over 80% of respondents recognised the complexities of doing so. Although over half of the practising health visitors rated their mode of practice as both individualistic and community approach, over 50% of respondents identified a need for additional skills in group work, teaching, research and assertiveness. A number of obstacles preventing health visitors from developing health promotion activities were identified. The position of health visiting in the context of current political ideology is examined.
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Books on the topic "Promotion"

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Morot, R. Promotion. Alexandria, VA: Alexander Street Press, 2005.

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McBean, Suzanne. Health promotion. Manchester: Open College, 1992.

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Scriven, Angela, and Judy Orme, eds. Health Promotion. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24580-2.

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Nünning, Ansgar, and Roy Sommer, eds. Handbuch Promotion. Stuttgart: J.B. Metzler, 2007. http://dx.doi.org/10.1007/978-3-476-05013-7.

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Scriven, Angela, and Judy Orme, eds. Health Promotion. London: Macmillan Education UK, 2001. http://dx.doi.org/10.1007/978-1-137-11320-7.

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Kemm, John, and Ann Close. Health promotion. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-12971-3.

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Horchover, David. Sales promotion. Oxford, U.K: Capstone Pub., 2002.

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Zimmerman, Lee. Music promotion. [Boca Raton, Fla.]: R. Pachter, 1989.

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Limited, Mintel International Group, ed. Sales promotion. London: Mintel International Group Limited, 1996.

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McBean, Suzanne. Health promotion. Manchester, England: OpenCollege, 1992.

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Book chapters on the topic "Promotion"

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Jiang, Liangjun. "Promotion." In iOS eCommerce App Development with Parse, 179–83. Berkeley, CA: Apress, 2015. http://dx.doi.org/10.1007/978-1-4842-1317-9_17.

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Derrick, John, and Eerke Boiten. "Promotion." In Refinement in Z and Object-Z, 141–60. London: Springer London, 2001. http://dx.doi.org/10.1007/978-1-4471-0257-1_6.

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Hannagan, Tim. "Promotion." In Marketing for the Non-profit Sector, 154–74. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_11.

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Stull, Edward. "Promotion." In UX Fundamentals for Non-UX Professionals, 195–201. Berkeley, CA: Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3811-0_28.

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Waterworth, Derek. "Promotion." In Marketing for the Small Business, 199–246. London: Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18881-9_10.

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Groucutt, Jonathan. "Promotion." In Foundations of Marketing, 208–48. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21227-5_10.

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Williams, Robert L., and Helena A. Williams. "Promotion." In Vintage Marketing Differentiation, 31–150. New York: Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-38721-9_4.

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Chaston, Ian. "Promotion." In Small Business Marketing, 143–63. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_8.

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Derrick, John, and Eerke A. Boiten. "Promotion." In Refinement in Z and Object-Z, 151–72. London: Springer London, 2014. http://dx.doi.org/10.1007/978-1-4471-5355-9_6.

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Pettinger, Richard. "Promotion." In Construction Marketing, 174–96. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_7.

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Conference papers on the topic "Promotion"

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Winther, Johnni. "Guarded type promotion." In the 13th Workshop. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2076674.2076680.

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Gupta, Rupesh, Guangde Chen, and Shipeng Yu. "Internal Promotion Optimization." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330715.

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Zhou, Wanran. "E-learning Promotion." In IC4E 2020: 2020 the 11th International Conference on E-Education, E-Business, E-Management, and E-Learning. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3377571.3377625.

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Duffy, Brooke Erin, and Jefferson Pooley. "Idols of Promotion." In the 8th International Conference. New York, New York, USA: ACM Press, 2017. http://dx.doi.org/10.1145/3097286.3097339.

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Egorova, E. N., and A. S. Lyuluk. "Event Promotion Technologies." In SCIENCE OF RUSSIA: TARGETS AND GOALS. LJournal, 2019. http://dx.doi.org/10.18411/sr-10-06-2019-69.

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Okraszewska, Romanika, and Zofia Jagielska. "Comparison of Polish and Danish Approach to Promotion of Cycling." In Environmental Engineering. VGTU Technika, 2017. http://dx.doi.org/10.3846/enviro.2017.111.

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The article describes two different approaches to promotion of cycling from Denmark and Poland. In the former the promotion locally from 2009 to 2015 has been supported financially by the national government and where initiatives partly have been financed by the national level. In Poland, the promotion has been implemented often as a result of bottom up initiatives and financed solely on local level often with the support of EU funds. Authors will indicate the strengths of each approach and will formulate recommendations for promoting bike strategy based on the best practices.
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Danilevskaya, Elena Nikolaevna, and Ksenia Alexandrovna Malyuga. "SALES PROMOTION AS AN ELEMENT OF MARKETING COMMUNICATIONS OF A RETAIL NETWORK." In Themed collection of papers from Foreign international scientific conference «Joint innovation - joint development». Part 3. by HNRI «National development» in cooperation with PS of UA. October 2023. - Harbin (China). Crossref, 2024. http://dx.doi.org/10.37539/231024.2023.45.21.078.

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Sales promotion has a special place in the marketing communications system. Advertising in traditional media has been losing its popularity lately, so modern manufacturers of FMCG products have to form and maintain awareness of their brands through the launch of promotions, tastings, sweepstakes in retail chains. Such decisions on assigning a dominant role to sales promotion tools are in most cases economically justified, communicatively beneficial, and in some cases the only correct one.
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Dolezel, Petr, Martin Manska, Ivan Taufer, and Libor Havlicek. "Artificial neural network promotion." In 2013 International Conference on Process Control (PC). IEEE, 2013. http://dx.doi.org/10.1109/pc.2013.6581411.

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Yorgey, Brent A., Stephanie Weirich, Julien Cretin, Simon Peyton Jones, Dimitrios Vytiniotis, and José Pedro Magalhães. "Giving Haskell a promotion." In the 8th ACM SIGPLAN workshop. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2103786.2103795.

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Afandi, Aang. "Instagram and Tourism Promotion." In AIMC 2017 - Asia International Multidisciplinary Conference. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.05.44.

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Reports on the topic "Promotion"

1

Goulder, Lawrence, and Barry Eichengreen. Savings Promotion, Investment Promotion, and International Competitiveness. Cambridge, MA: National Bureau of Economic Research, June 1988. http://dx.doi.org/10.3386/w2635.

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George, Keith A. Promotion of Democracy. Fort Belvoir, VA: Defense Technical Information Center, April 2003. http://dx.doi.org/10.21236/ada415083.

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Davies, Christina, and Melanie Pescud. Arts and health promotion. The Sax Institute, March 2020. http://dx.doi.org/10.57022/rdac1868.

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A National Arts and Health Framework was endorsed by all Australian states and territories in 2014; acknowledging the role of the arts in contributing to health and wellbeing. This review, commissioned by VicHealth, aimed to identify: effective approaches for improving arts participation (especially in priority groups); programs or activities using the arts which have been effective in increasing awareness, knowledge, attitudes and behaviours in five priority areas; and which of these approaches, programs or activities may be implemented by local councils. The findings will be used to inform future strategic planning and investment for the VicHealth Arts Strategy 2019-2023.
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Villela, Luiz Arruda, and Alberto Daniel Barreix. Taxation and Investment Promotion. Inter-American Development Bank, August 2002. http://dx.doi.org/10.18235/0008540.

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This document discusses the effect of tax incentives on business activities and investment decisions. When taxation is not sound it hurts the business climate and hampers economic activities. Since the primary intent of tax incentives is to encourage capital accumulation in specific activities or locations, the question remains open if their extensive use will result in the desired response.
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CORPS OF ENGINEERS WASHINGTON DC. Civilian Personnel: Time-Limited Promotion. Fort Belvoir, VA: Defense Technical Information Center, February 2000. http://dx.doi.org/10.21236/ada404383.

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Jensen, Jon M., and Richard B. Adams Jr. Army Reserve Promotion Without Training. Fort Belvoir, VA: Defense Technical Information Center, December 2007. http://dx.doi.org/10.21236/ada596597.

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Rana, M. S. J. B. Employment Promotion Experiences of Nepal. Kathmandu, Nepal: International Centre for Integrated Mountain Development (ICIMOD), 1995. http://dx.doi.org/10.53055/icimod.192.

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Rana, M. S. J. B. Employment Promotion Experiences of Nepal. Kathmandu, Nepal: International Centre for Integrated Mountain Development (ICIMOD), 1995. http://dx.doi.org/10.53055/icimod.192.

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Davies, Lincoln, Kirsten Uchitel, and David Johnson. Regulatory Promotion of Emergent CCS Technology. Office of Scientific and Technical Information (OSTI), January 2014. http://dx.doi.org/10.2172/1126717.

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Campbell, Roy C., Deirdre J. Knapp, and Tonia S. Heffner. Selection for Leadership: Transforming NCO Promotion. Fort Belvoir, VA: Defense Technical Information Center, August 2002. http://dx.doi.org/10.21236/ada407790.

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