Journal articles on the topic 'Product purchasing'
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Afendi, Arif. "The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products." Journal of Digital Marketing and Halal Industry 2, no. 2 (October 30, 2020): 145. http://dx.doi.org/10.21580/jdmhi.2020.2.2.6160.
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<p>In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.</p>
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Suparwi, Suparwi, and Syarifatul Fitriyani. "Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017." BISNIS : Jurnal Bisnis dan Manajemen Islam 8, no. 2 (December 30, 2020): 253. http://dx.doi.org/10.21043/bisnis.v8i2.8764.
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<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>
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Yusnidar, Yusnidar. "Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions." Almana : Jurnal Manajemen dan Bisnis 6, no. 3 (December 25, 2022): 480–90. http://dx.doi.org/10.36555/almana.v6i3.1943.
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Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social media. This study aims to analyze the effect of halal labels on purchasing decisions for cosmetic products, analyze how much influence celebrity endorsers have on purchasing decisions for cosmetic products, analyze how much influence product knowledge has on purchasing decisions for cosmetic products, and analyze how much influence halal labels, celebrity endorsers and product knowledge have. on purchasing decisions for cosmetic products. A total of 96 respondents used multiple correlation research methods. The results of this study indicate that halal labels have a positive and significant influence on cosmetic purchasing decisions, celebrity endorsers have a positive and significant influence on cosmetic purchasing decisions, product knowledge has a positive and significant influence on cosmetic purchasing decisions, halal labels, celebrity endorsers and product knowledge have a positive and significant impact on cosmetic purchasing decisions. positive and significant influence on cosmetic purchasing decisions.
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Komari, Amat. "PENGARUH KETERSEDIAAN PRODUK, EFISIENSI WAKTU, HARGA, DAN KENYAMANAN TERHADAP FREKWENSI PEMBELIAN PRODUK MELALUI INTERNET." KINERJA 9, no. 1 (January 25, 2017): 81–88. http://dx.doi.org/10.24002/kinerja.v9i1.905.
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The purpose of the research is to figure out if such aspects as forms, times, process, and comfort influence the purchase frequency on products sold over the internet, in terms of individual purchace as well as the group one. Regression analysis it is found that the product availability, time efficiency, cost and comfort altogether influence the product purchasing frequency sold over internet. Individualy the product availability gives little influence to the non durable product purchasing frequency sold over internet. The time efficiency gives little influence to the non durable product purchasing frequency sold over internet, the price gives a strong influence to the non durable products purchasing frequency sold over internet), comfort gives strong influence to non durable products purchasing frequency sold over internet but it gives little influence to durable products purchasing frequency sold over internet), the product availability gives little influence to the durable products. the time efficiency gives little influence, The price gives strong influence.Keywords: Product, Price, Frequency, E-commerce
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Adams, Ronald J., and John M. Browning. "Purchasing and Product Liability." Journal of Purchasing and Materials Management 25, no. 2 (June 1989): 2–9. http://dx.doi.org/10.1111/j.1745-493x.1989.tb00476.x.
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Aminah, Kiki, Wawan Hermawan, and Deni Budiana. "Product Purchasing Decisions as a Result of Product Innovation and Sales Promotion." Almana : Jurnal Manajemen dan Bisnis 6, no. 1 (April 28, 2022): 144–58. http://dx.doi.org/10.36555/almana.v6i1.1821.
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Purchasing decisions greatly affect the success of a business, if purchasing decisions increase, the sales volume will increase, which will have a positive impact on the company to continue to maintain the business. This study aims to determine that purchasing decisions of Wardah Cosmetic Products as a result of Product Innovation and Sales Promotion. This study also to find out how big the influence of product innovation on purchasing decisions, the effect of sales promotion on purchasing decisions, the effect of product innovation and sales promotion on purchasing decisions of wardah cosmetic products. The research method used in this study is descriptive and verification methods using path analysis techniques. The research results stated that the Product Innovation was in a good category, the Sales Promotion was in a good category, and the Purchase Decision was in a good category. The results of the t-test carried out show that the Product Innovation variable affects Purchase Decisions, and the Sales Promotion variable affects Purchase Decisions. The results of the f-test that were carried out showed that Product Innovation and Sales Promotion on Purchase Decisions.
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Sanjiwani, Ni Made Dwi, and I. Gst A. Kt Gd Suasana. "PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN." E-Jurnal Manajemen Universitas Udayana 8, no. 11 (November 3, 2019): 6721. http://dx.doi.org/10.24843/ejmunud.2019.v08.i11.p17.
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The purpose of this study is to examine the role of brand image in mediating the effect of product quality on purchasing decisions on Miniso products in Denpasar City. This research was conducted in the city of Denpasar by using a sample size of 100 people with a purposive sampling method. Data collection was obtained by the results of questionnaires using the measured Likert scale. The data analysis technique used in this study is path analysis technique, and is accompanied by a sobel test. The results of the study proposed that product quality had a significant effect on purchasing decisions on Miniso products, product quality had a significant effect on the brand image of Miniso products, brand image had a significant effect on purchasing decisions on Miniso products, and brand image was able to mediate the effect of product quality on purchasing decisions. product quality and imagery brand have a significant influence on purchasing decisions at the Miniso study program in Denpasar City.
Keywords: brand image, product quality, purchasing decision
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Kupor, Daniella, and Kristin Laurin. "Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude." Journal of Consumer Research 46, no. 5 (June 7, 2019): 833–52. http://dx.doi.org/10.1093/jcr/ucz025.
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Abstract Consumers’ judgments of the magnitude of benefit that a product provides increase their likelihood of purchasing it, and their judgments of the magnitude of harm that accrues from purchasing a product decrease their likelihood of purchasing it. When assessing the magnitude of a product’s potential outcome, consumers often encounter information about its probability of occurring. Ten studies demonstrate that this information biases consumers’ product decisions. Consumers both expect and perceive larger-probability outcomes to be larger in magnitude—even when they receive identical and objective information about the outcome’s actual magnitude. This bias emerges because people believe that larger probabilities emanate from more powerful causal antecedents, and in turn expect more powerful antecedents to produce larger outcomes. Moreover, this bias shapes consumers’ product decisions. Of course, it is rational for people to prefer products that promise high-probability benefits and to avoid products that produce high-probability harms. But consumers irrationally overweight this probability information because it distorts their judgments of the magnitude of products’ benefits and harms, and this distortion biases their purchase decisions.
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Hudoyo, Temi, Alfatih S. Manggabarani, and Yudi Nur Supriadi. "The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization." International Journal of Business, Technology and Organizational Behavior (IJBTOB) 2, no. 6 (December 9, 2022): 566–79. http://dx.doi.org/10.52218/ijbtob.v2i6.225.
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Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions.
Keywords : country of origin, product quality, trust, purchasing decisions
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Marcal, Agelina Ricardina, Estanislau De Sousa Saldanha, and Alvaro Menezes Amaral. "Examining the Structural Relatiosnhips of Product Price, Product Quality and Customer Purchasing Decision." Timor Leste Journal of Business and Management 2 (December 22, 2020): 1–9. http://dx.doi.org/10.51703/bm.v2i0.29.
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This research aims to test the influence of price and product quality on customers’ purchasing decision. To this, 105 respondents were used to fill up the questionnaires, Smart-PLS 3.0 was used to analyze and test the hypothesis. The results showed that product price influenced positively and significantly on customers’ purchasing decision, while product quality did not. This research enriches the empirical study on price, product quality, and the customer purchasing decision. At the practical level, the result revealed that corporates should emphasis developing and delivering products meeting the needs of customers in price sensitive market in order to stimulate customer’s purchasing decision and enhance corporate’s market share.
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Aswar, Nurul Fadilah, Muhammad Kadafi Burhanuddin, and Ifah Finatry Latiep. "Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products." Economics and Digital Business Review 1, no. 2 (July 11, 2020): 75–81. http://dx.doi.org/10.37531/ecotal.v1i2.12.
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This study aims to determine the effect of product quality on consumer purchasing decisions at Merauke Hawaiian Bread Agent outlets. (2) To determine the effect of price on consumer purchasing decisions at Merauke Hawai Bread Agent outlets. (3) To determine product quality and price have a joint influence on consumer purchasing decisions at Hawai Bakery Agent outlets in Merauke. The approach taken in this study using a quantitative research approach and the population in this study was 4,757 people with a study sample of 94 people. The results showed that product quality partially has a positive and significant effect on purchasing decisions, price partially has a positive and significant effect on purchasing decisions. Simultaneously, the variables of product quality and price have a positive and significant effect on purchasing decisions.
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Saptaria, Lina, and Nurali Agus Najibul Zamzam. "Quality, Design, Price, and Purchase Decisions for MSME Furniture Products in Kediri City." PKM-P 6, no. 2 (December 22, 2022): 473. http://dx.doi.org/10.32832/pkm-p.v6i2.1610.
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The purpose of this study was to examine the effect of quality, design, and price on purchasing decisions of furniture products partially and simultaneously. The population in this study were all customers of Jati Indah Furniture. The research sample was taken using a purposive sampling technique. The number of samples is 38 respondents. Data collection techniques using questionnaires, observations, and interviews. Data analysis used classical assumption tests, multiple linear regression tests, and hypothesis testing. The value of the multiple linear regression equation is Y = 0.715 + 1.060(X1) + 0.108(X2) + (0.199)(X3). The results of this study indicate that: (1) product quality has a positive and significant effect on purchasing decisions for furniture products; (2) product design has a positive and significant effect on purchasing decisions for furniture products; (3) product prices have a positive and significant effect on purchasing decisions for furniture products; (4) quality, design, and price have a significant effect on purchasing decisions for furniture products; The implication of the results of this study is to provide managerial information, especially on the marketing aspect of furniture products. The results of this study can be used as the basis for making decisions by the manager of Jati Indah Furniture about the variables that influence purchasing decisions for furniture products, namely: product quality, product design, and product price. Suggestions for further researchers are to examine other variables that might influence the decision to purchase furniture products such as promotion, product innovation, service quality, and consumer trust.
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Saptaria, Lina, and Nurali Agus Najibul Zamzam. "Quality, Design, Price, and Purchase Decisions for MSME Furniture Products in Kediri City." PKM-P 6, no. 2 (December 22, 2022): 473. http://dx.doi.org/10.32832/jurma.v6i2.1610.
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The purpose of this study was to examine the effect of quality, design, and price on purchasing decisions of furniture products partially and simultaneously. The population in this study were all customers of Jati Indah Furniture. The research sample was taken using a purposive sampling technique. The number of samples is 38 respondents. Data collection techniques using questionnaires, observations, and interviews. Data analysis used classical assumption tests, multiple linear regression tests, and hypothesis testing. The value of the multiple linear regression equation is Y = 0.715 + 1.060(X1) + 0.108(X2) + (0.199)(X3). The results of this study indicate that: (1) product quality has a positive and significant effect on purchasing decisions for furniture products; (2) product design has a positive and significant effect on purchasing decisions for furniture products; (3) product prices have a positive and significant effect on purchasing decisions for furniture products; (4) quality, design, and price have a significant effect on purchasing decisions for furniture products; The implication of the results of this study is to provide managerial information, especially on the marketing aspect of furniture products. The results of this study can be used as the basis for making decisions by the manager of Jati Indah Furniture about the variables that influence purchasing decisions for furniture products, namely: product quality, product design, and product price. Suggestions for further researchers are to examine other variables that might influence the decision to purchase furniture products such as promotion, product innovation, service quality, and consumer trust.
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Elvina, Elvina. "PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SHAMPO MEREK REJOICE PADA MASYARAKAT RANTAUPRAPAT." ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) 1, no. 2 (June 18, 2014): 83–90. http://dx.doi.org/10.36987/ecobi.v1i2.29.
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The purpose of this research is: 1) to know the influence of the price of the consumer purchasing decisions on shampoo products registered Rejoice on the community Rantauprapat, 2) to know the influence of product quality to the consumer purchasing decisions on shampoo products registered Rejoice on the community Rantauprapat. The hypothesis of this research are influential price variable significant for consumer purchasing decisions on shampoo products registered Rejoice on the community Rantauprapat, and product quality variables affect significant for consumer purchasing decisions on shampoo products registered Rejoice on the community Rantauprapat. The population of this research is the people who make purchases on the shampoo products registered Rejoice, samples in this research is 98 respondents. The results of the study showed that: 1) The prices have positive and significant impact on the consumer purchasing decisions on shampoo products registered Rejoice on the community Rantauprapat, and product quality have positive and significant impact on the consumer purchasing decisions on shampoo products registered Rejoice on the community Rantauprapat.
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Firmansyah, Firmansyah. "Influence of product quality, price, and promotion on purchase decision of Philips Products." Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET) 1, no. 1 (August 20, 2021): 26–36. http://dx.doi.org/10.54076/juket.v1i1.47.
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The purpose of this study, among others, is to partially determine the effect of product quality on purchasing decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to partly assess the impact of price on buying decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to determine the effect of promotion partially on purchasing decisions at PT. Sumber Peni Karya Pekanbaru, and to assess the impact of product quality, price, and promotion simultaneously on purchasing decisions at PT. Source of Peni Karya. The population in this study amounted to 47 people, while the sample obtained was 47 samples. The data analysis technique used multiple linear regression analysis. The results of this study are that product quality affects purchasing decisions, and the price has a significant effect on purchasing decisions. The promotion does not affect purchasing decisions, and product quality, price, and advertising have a simultaneous or simultaneous impact on buying decisions.
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Kumar, Ahijeet. "Simplified the Product Purchasing Ecommerce - Steelkart." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (June 14, 2021): 2509–13. http://dx.doi.org/10.22214/ijraset.2021.34025.
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Since 1992, economic improvements took place drastically to integrate with the global economy of the world. It made easier, the foreign trade easier. E-commerce is the chunk of IT revolution and has become popular in trading specially in India. With the advancement of time various changes in the business and their transactions. India being an adapter of fast changing technology gives rise to the enhancement of e-commerce. In the view of this paper tries to present a view of evolution of ecommerce and especially in India. This paper shows the order, categories and organization evolved through e-commerce in both finance and physical expression. To extract the benefits obtained from e-commerce and to develop a platform for e-commerce in India. The government should also provide a legal platform for international trade and e-commerce and allow companies to expand globally with the taken care of basic rights like privacy, intellectual property rights, fraud prevention etc. This paper deals with the problem which is in the front of common manufacturers of transformers. Aim of this paper is the ways through which we can provide raw material to develop the transformer. So that these transformer producers get an ample amount of foreign raw products which help in improving the quality of product as well as reducing the cost. The Indian components of transformers do not perform so well in the terms of quality so Indian transformers lack in quality by using these foreign raw products transformer producer may produce the quality products and can also export to other countries
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Sani, Sri Aderafika, Maryam Batubara, Purnama Ramadani Silalahi, Rima Rizki Syahputri, and Vega Liana. "Pengaruh Promosi, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Scarlett Whitening." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 5 (February 16, 2022): 1327–42. http://dx.doi.org/10.47467/alkharaj.v4i5.931.
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The purpose of this study was to determine the impact and impact of marketing on purchasing decisions, product quality on purchasing decisions, and the impact of pricing on purchasing decisions for Scarlett Whitening products, using a case study of UINSU students. Quantitative techniques are applied in this study. The population in this study consisted of all students of FEBI UINSU totaling 20,425 participants, with a sample group of 100 people. In this study, data were collected through a questionnaire. Validity test, reliability test, multiple regression test, hypothesis test, and coefficient of determination are all used in the data analysis approach of this research, which also includes the literature. Promotions have a huge impact on purchasing decisions, at least in part. Product quality has a large impact on purchasing decisions in part. time, pricing has no effect on purchasing decisions. Promotiion, product qualiity, and priice all have a big impact on UINSU students' purchasing decisions for Scarlett Whitening products.
Keywords: Promotion; Product Quality; Price; Purchase Decision.
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Johan, Ahmad, Barkah Rosadi, and Tezza Adriansyah Anwar. "PRODUCT RANKING: MEASURING PRODUCT REVIEWS ON THE PURCHASE DECISION." Journal of Business Studies and Mangement Review 4, no. 2 (June 30, 2021): 105–10. http://dx.doi.org/10.22437/jbsmr.v4i2.13566.
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The development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions.
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Hudaya, Fadli, Artantri Nugraheni, and Sobrotul Imtikhanah. "PENGARUH PENGETAHUAN PRODUK, LABEL DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL DENGAN HARGA SEBAGAI MEDIASI." Neraca 17, no. 1 (September 5, 2021): 19–48. http://dx.doi.org/10.48144/neraca.v17i1.592.
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This study aimed to analyze the effect of Product Knowledge, Halal Label and Promotion on Purchasing Decisions of Halal Cosmetics Products with Price as a Mediation variable. The object in this study was a student at the Faculty of Economics and Business, University of Muhammadiyah Pekajangan Pekalongan. The sampling technique used was purposive sampling technique with a sample of 100 respondents. Primary data was collected through questionnaires using a Likert scale. The analysis technique in this study used path analysis with the mediation test using the Sobel test.
The results of this study indicated that: (1) Product Knowledge had a significant effect on Purchasing Decisions for Halal Cosmetics Products. (2) Halal Label had a significant effect on Purchasing Decisions for Halal Cosmetic Product. (3) Promotion had a significant effect on the Decisions to Purchase Halal Cosmetics Products. (4) Price can be a mediating variable between Product Knowledge, Halal Label and Promotion on Purchasing Decisions of Halal Cosmetics Products.
Keywords: Product Knowledge, Halal Label, Promotion, Purchasing Decisions and Price.
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Natashya, Anggita, Nasrul Nasrul, Eliyanti Agus Mokodompit, Muhammad Masri, and Rivan Kohawan. "PENGARUH DIMENSI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE DI KOTA KENDARI." Jurnal Manajemen dan Kewirausahaan 13, no. 2 (January 17, 2022): 144. http://dx.doi.org/10.55598/jmk.v13i2.23322.
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The purpose of this study was to examine the effect of product attribute dimensions on purchasing decisions for Iphone brand mobile phones in Kendari City. The independent variables used in this study are Product Quality, Product Features, Product Design, Product Brand, Product Packaging, Product Label and Product Support Services. The dependent variable used in this study is Purchase Decision. The population of this research is Kendari City Community Employees who use iPhone products with a total sample of 50 respondents who meet the criteria using the purposive sampling method. The analytical technique used is multiple linear regression analysis with the help of the SPSS 2 program. The results of this study found that: 1) Product quality has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 2) Product features have a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 3) Product design has a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 4) The product brand has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 5) Product packaging has an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 6) Product labels have an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; and 7) Product support services have a significant effect on purchasing decisions for the Iphone brand in Kendari City.
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Ary Ervikayanti, Ni Kadek, and Ida Ketut Kusumawijaya. "PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK YOGHURT REPUBLIC DI LEGIAN (Studi Pada Yoghurt Republic Legian)." Journal Research of Management 1, no. 2 (July 15, 2020): 95–105. http://dx.doi.org/10.51713/jarma.v1i2.23.
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Purchasing decisions are actions of consumers to want to buy or not on the products offered. From various factors that influence consumers in determining the purchasing decision of a product, usually consumers always consider product quality and price. The problem raised in this study is whether product quality (X1) influences purchasing decisions (Y) on Yoghurt Republic products in Legian. Does the price (X2) affect the purchasing decision (Y) on Yoghurt Republic products in Legian. How big is the influence of product quality (X1) and price (X2) on purchasing decisions (Y) on Yoghurt Republic products in Legian, and which independent variable has the dominant influence on purchasing decisions (Y) on Yoghurt Republic products in Legian. The population in this study amounted to 120 respondents with a minimum age of 15 years. The data analysis technique used is quantitative descriptive analysis, validity and reliability test data, classic assumption test, multiple linear regression test, t test analysis, coefficient of determination analysis, and test analysis of the dominant variable influential (β). The results of the analysis show the regression results of Y = 4.963 + 0.466 X1 + 0.206 X2. The conclusions obtained are product quality (X1) has a positive and significant effect partially on purchasing decisions (Y) indicated by the regression coefficient b1X1 which is positive at 0.466 with a tcount = 7.893> t table = 1.661 with a sig = 0,000. Price (X2) has a positive and significant effect partially on purchasing decisions (Y) indicated by the regression coefficient b2X2 which is positive at 0.206 with a value of t = 2.520> t table = 1.661 with a sig value = 0.013. The magnitude of the influence of product quality and price on purchasingdecisions is 67.5% and the remaining 32.5% is influenced by other variables not discussed in this study. The independent variable that has the dominant influence on purchasing decisions can be seen from β (beta) is the product quality variable which is equal to 0.575 while the price variable is 0.184.
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Dobie, Kathryn, James Grant, and Kathryn Ready. "Product Motivation and Purchasing Activity." Journal of Promotion Management 6, no. 1-2 (March 2001): 31–43. http://dx.doi.org/10.1300/j057v06n01_04.
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Wynstra, Finn, Arjan van Weele, and Björn Axelsson. "Purchasing involvement in product development:." European Journal of Purchasing & Supply Management 5, no. 3-4 (September 1999): 129–41. http://dx.doi.org/10.1016/s0969-7012(99)00017-9.
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Allain, Marie-Laure, Rémi Avignon, and Claire Chambolle. "Purchasing alliances and product variety." International Journal of Industrial Organization 73 (December 2020): 102641. http://dx.doi.org/10.1016/j.ijindorg.2020.102641.
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Williams, Alvin J., and William C. Smith. "Involving purchasing in product development." Industrial Marketing Management 19, no. 4 (November 1990): 315–19. http://dx.doi.org/10.1016/0019-8501(90)90003-e.
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Maghfiroh, Mamluatul, and Rachma Indrarini. "Halal Label and Product Quality: Case Study Wardah Cosmetic Product Purchase Decision." Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam 6, no. 2 (January 14, 2022): 41. http://dx.doi.org/10.31332/lifalah.v6i2.1919.
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The development of the Indonesian cosmetic industry is relatively rapid because cosmetic products have become primary needs in Indonesia which the population is predominantly Muslim. This development caused competitive competition between cosmetics brands in Indonesia. Because of this competition, Wardah cosmetics is considering the halal label in its products and the quality of the products to increase consumer purchasing decisions. This research uses quantitative, associative methods to investigate the relationship between halal brands and product quality with the purchasing decision of Wardah cosmetics, especially in Surabaya. The number of samples used is 100 Muslim respondents who used Wardah cosmetics products in Surabaya. The data analysis technique used is multiple correlation coefficient analysis using SPSS version 25. The study results showed that halal labeling and product quality simultaneously had a significant and robust relationship with the purchasing decision of Wardah cosmetic products. While partially, the halal labels and product quality had a moderate and meaningful relationship with the purchase decision of Wardah cosmetics products.
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Asiati, Diah Isnaini. "Pengaruh Bauran Pemasaran Jasa dan Kepercayaan terhadap pembelian Online." MBIA 18, no. 3 (November 27, 2019): 1–11. http://dx.doi.org/10.33557/mbia.v18i3.677.
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Abstract
The purpose of this study ia 1) to determine the effect of products, price, process and people on trsut 2) to determine the effect of products, price, process, people, and trsut in purchasing decesion 3) to determine the effect of trust on purchasng decesion. The type of research used is associate research, to determine the relationship between the marketing mix of service and trust in online purchasing decesion. The variables used are product, prive, process, people, trust, and purchasing decesion. The sample in this study was as many as 271 respondents, with cluster sampling sampling techniques. The data used in this study are primary data, using a questionnaire method. The analysis technique used is path analysis. The results of this study indicate that simultaneously 1) there are significant influence of of products, price, process and people on trsut 2) there is a significant influence of products, prices, processes, people, and trust in purchasing decisions 3) there is a significant influence of trust on purchasing decisions. As for partially 1) only price has a significant effect on trust, while products, processes and people have insignificant influence on trust 2) only price and trust have a significant influence on purchasing decisions, while product, price, process, and people have insignificant effect on purchasing decisions 3) there is a significant influence of trust on purchasing decisions.
Key words : product, price, process, people, trust, and purchasing decesion
Abstrak
Tujuan penelitian ini adalah 1) untuk mengetahui pengaruh produk, harga, proses, dan orang terhadap kepercayaan pembelian online 2) untuk mengetahui pengaruh produk, harga, proses, orang, dan kepercayaan terhadap keputusan pembelian online. Jenis penelitian ini adalah asosiatif, guna menentukan keterkaitan antara bauan pemasaran jasa da kepercayaan dalam keptusan pembeilan online. Variabel yang digunakan adalah produk, harga, proses, orang, kepercayaan dan keputusan pembelian. Sampel penelitian berjumlah 271 orang yang dipilih secara cluster. Data yang digunakan adalah data primer dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian secara simultan menunjukkan 1) Terdapat pengaruh signifikan produk, harga, proses, dan orang terhadap kepercayaan pembelian online 2) Terdapat pengaruh signifikan produk, harga, proses, orang, dan kepercayaan terhadap keputusan pembelian. Adapun secara parsial 1) Hanya harga yang berpengaruh signifikan terhadap kepercayaan, sementara produk, proses, dan orang berpengaruh tidak signifikan terhadap kepercayaan pembelian online 2) Hanya harga yang berpengaruh signifikan terhadap keputusan pembelian, sementara produk, proses, orang, dan kepercayaan berpengaruh tidak signifikan terhadap keputusan pembelian online
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Nanda, Nurul Nadzfah. "The Influence of E-Commerce, Product Prices and Product Design on Purchasing Decisions in Souvenir Shop Tauko Medan." Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences 2, no. 3 (August 8, 2019): 388–95. http://dx.doi.org/10.33258/birci.v2i3.439.
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Purchasing decisions made by consumers in Tauko Medan have decreased, this can be seen in the number of sales in Tauko Medan. The purpose of this study was to determine and analyze the influence of e-commerce, product prices and product design on purchasing decisions in Tauko Medan. Data collection in this study was carried out through a survey approach by distributing questionnaires. The population of this research were 399 people of Tauko Medan customers who had made online purchases. The number of research samples were 80 people. The method of data analysis used descriptive analysis and statistical analysis of multiple linear regression. Research results showed that simultaneously e-commerce, product prices and product design have a positive and significant effect on purchasing decisions in Tauko Medan. Partially e-commerce has a positive and significant effect on purchasing decisions in Tauko Medan. Likewise, the price of products partially had a positive and significant effect on purchasing decisions in Tauko Medan. Partially product design had a positive and significant effect on purchasing decisions in Tauko Medan. Of the three variables e-commerce was dominant in influencing purchasing decisions in Tauko Medan.
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Restiani Widjaja, Yani, and Gani Nurdiyana. "KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG." Coopetition : Jurnal Ilmiah Manajemen 9, no. 2 (August 14, 2019): 143–48. http://dx.doi.org/10.32670/coopetition.v9i2.23.
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This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).
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Tjahjono, Ernesto Jose, Lena Ellitan, and Yuliasti Ika Handayani. "PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA." Journal of Entrepreneurship & Business 2, no. 1 (March 24, 2021): 56–70. http://dx.doi.org/10.24123/jeb.v2i1.4023.
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This study aims to determine and examine the effect of product quality on purchasingdecisions, the influence of brand image on purchasing decisions, the influence ofpurchasing decisions on customer satisfaction, the effect of product quality oncustomer satisfaction through purchasing decisions, and the influence of brand imageon customer satisfaction through purchasing decisions. This research is in the form ofquantitative research, where the data obtained is primary data obtained throughdistributing questionnaires to 120 respondents who have made purchases of Wardahcosmetic products. The data obtained were then processed using the Smart PLSsoftware. The results showed that there was a positive and significant relationshipbetween product quality and brand image variables on purchasing decisions, whichmeans that good product quality and good brand image will create purchasingdecisions for consumers. Purchase decisions have a positive influence on customersatisfaction. Product quality has a positive and significant effect on customersatisfaction. Brand Image does not significantly influence customer satisfaction.Product quality and brand image have a positive and significant effect on customersatisfaction through purchasing decisions. This shows that consumers will be satisfiedwith a product when consumers are satisfied with the purchasing decisions made onthe product.
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Cahayani, Cindy Oktavia, and Sutar Sutar. "PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES." Jurnal Ekobis : Ekonomi Bisnis & Manajemen 10, no. 2 (September 30, 2020): 208–22. http://dx.doi.org/10.37932/j.e.v10i2.128.
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This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.
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Park, Kyutae, and Kyootai Lee. "Is Green Product Purchasing an Innovative Or Conspicuous Behavior?" Social Behavior and Personality: an international journal 44, no. 1 (February 18, 2016): 29–44. http://dx.doi.org/10.2224/sbp.2016.44.1.29.
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We investigated the influence of consumer innovativeness and public self-consciousness on green product purchasing behaviors (e.g., decision to purchase and pay a premium price). We conducted 2 experiments on 2 green products (mineral water and a car) with undergraduate students (N = 303) in Korea. The results revealed that consumer innovativeness played a generally marginal role in green product purchasing decisions, whereas public self-consciousness figured importantly in such decisions. However, public self-consciousness had no influence when products did not have logos identifying them as being green. In addition, the influence of the 2 variables on the purchasing behaviors was found to be contingent on the type of product. On the basis of these findings, we concluded that green product purchasing behaviors more closely reflect conspicuousness, rather than innovativeness.
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Purwanto, Purwanto. "THE INFLUENCE OF PRODUCT QUALITY, PROMOTION AND DESIGN ON THE PURCHASE DECISION OF YAMAHA MIO MOTOR VEHICLES." Jurnal Ekonomi 10, no. 01 (June 1, 2021): 17–21. http://dx.doi.org/10.54209/ekonomi.v10i01.58.
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A person's buying behavior towards a product is influenced by many factors. Each individual has different desires and tastes. Product quality is a very influential factor in purchasing decisions, besides that there are many other factors that influence the buying behavior. This study aims to analyze the effect of product quality, promotion and design on purchasing decisions for Yamaha Mio motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Mio motorcycle products in the community in the Surakarta area. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov obtained is significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states that there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Mio motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Mio motorcycle products where the value of F count > F table. Product quality has the most dominant influence on purchasing decisions for Yamaha Mio motorcycle products. The R square value is 0.255,
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Mesra B, Hernawaty, and Surya Asih. "Improving online purchasing decisions through product assessments on shopee marketplace consumers." World Journal of Advanced Research and Reviews 15, no. 2 (August 30, 2022): 459–66. http://dx.doi.org/10.30574/wjarr.2022.15.2.0843.
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The purpose of this study is to analyze the factors that influence online purchase decisions on shopee marketplace. The method used is a method of collecting data through a questionnaire that is measured using an interval scale diagram. The sampling method uses a purposive sampling technique with the criteria of consumers who have transacted on shopee's online shopping site from November to December 2021 totaling 96 respondents, namely students of Universitas Pembangunan Panca Budi. This research is a quantitative study using associative strategies using descriptive statistics and structural equation modeling (SEM). The results of this study concluded that: (1) Products have a positive and significant effect on product valuation, (2) Products have a positive and significant effect on online purchasing decisions, (3) Prices have a positive and significant effect on product valuations, (4) Prices have a positive and significant effect on online purchasing decisions, (5) Product assessments have a positive and significant effect on online purchasing decisions, (6) Products have a positive and significant effect on online purchasing decisions through the process product assessment, (7) Price has a positive and significant effect on online purchasing decisions through the product assessment process.
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Awaluddin, Ishak, and Wahyuniati Hamid. "Interaction of social identity, empathy and planned behavior theories to understand domestic product purchasing intention." Problems and Perspectives in Management 17, no. 1 (February 18, 2019): 95–102. http://dx.doi.org/10.21511/ppm.17(1).2019.09.
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The study intends to find out motivation behind domestic consumers’ decision to buy domestic products by focusing on the role of social identity and empathy. Social identity helps to explain the position of local identity towards local products amidst myriad foreign products, and empathy helps to grasp the role of empathetic feeling towards local products that look inferior under foreign products domination. It does so by integrating theories of social identity, empathy and planned behavior. The novelty of this study lies on exploration of empathy in the relationship between national identity and domestic product purchasing intention, which is so far absent in management literature. Determination of sample size follows the rule of ten multiplications to indicator number. The respondents are consumers in a mall in Kendari. It applies convenient technique for sampling. It applies Smart PLS for data analysis. The results should be that empathy affects domestic purchasing intention and so does national identity on domestic purchasing intention, meaning that empathy partially mediates the effect of national identity on domestic product purchasing intention. Meanwhile, ethnocentrism leads to domestic purchasing intention, while national identity has significant effects on domestic product purchasing intention and ethnocentrism.
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Gircela, Dinti, and Lela Nurlaela Wati. "Pengaruh Kualitas Produk Terhadap Citra Merk Dan Dampaknya Terhadap Keputusan Pembelian Konsumen." Jurnal Ekobis : Ekonomi Bisnis & Manajemen 9, no. 1 (March 5, 2020): 09–24. http://dx.doi.org/10.37932/j.e.v9i1.45.
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This study aims to analyze empirical evidence of the influence of product quality and brand image of Alfamart-labeled products on consumer purchasing decisions on Alfamart Kramat Pulo 2. Smple obtained by 100 respondents. The sampling technique uses non probability sampling, which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as sample members. The results showed that product quality had a positive and significant effect on brand image, so that if product quality was getting better the brand image would increase. Empirically the brand image has a positive and significant influence on purchasing decisions so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. Furthermore, empirical testing, product quality has a positive and significant effect on purchasing decisions. In the fourth hypothesis, product quality has a positive and significant effect on consumer purchasing decisions through brand image.
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Fandiyanto, Randika, and Fajar Wahyu Prianto. "PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MINIMARKET RUSDI WIDORO PAYUNG." Growth 19, no. 2 (March 14, 2022): 159. http://dx.doi.org/10.36841/growth-journal.v19i2.1607.
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This study aims (1) to determine the effect of product diversity, price and location partially on purchasing decisions (2) to determine the effect of product diversity, price and location simultaneously on purchasing decisions (3) to find out which among the diversity of products, prices and locations which has a dominant influence on purchasing decisions. The method used in this research is quantitative method. The results of multiple linear regression analysis are Y = 2,888E-16 + 0,186 X1 + 0,475 X2 + 0,184 X3 + 0,088 e. Partially, product diversity has a significant positive effect on purchasing decisions with a value of 2,094> 1,985, price has a significant positive effect on purchasing decisions with a value of 5,317> 1,985, location has a significant positive effect on purchasing decisions with a value of 2,065> 1,985. Simultaneously the diversity of products, prices, and location together have a significant positive effect on purchasing decisions with a value of 11,172> 2.70. The dominant influential variable in this study is the price variable with a value of 5,317.
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Jandri, Diki, Auzar Ali, Muhammad Salis, and Royansyah Putra. "THE EFFECT OF PRODUCT AVAILABILITY, SELLING PRICE AND SERVICE ON THE PURCHASE DECISION OF SEMEN PADANG PRODUCTS AT REZA BUILDING SHOP IN AIRTIRIS." Jurnal Riset Manajemen Indonesia 4, no. 2 (April 30, 2022): 202–12. http://dx.doi.org/10.55768/jrmi.v4i2.132.
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This study aims to determine how the influence of product availability, selling price and service simultaneously and partially on the purchasing decisions of Padang cement products at the Reza Bangunan Store in Airtiris. The population in this study were all consumers recorded in July 2021, namely as many as 247 consumers. The sample in this study was determined using the Slovin formula so that as many as 71 respondents were obtained. Data analysis was performed using multiple linear regression model. Based on the results of simultaneous hypothesis testing, the variables of product availability, selling price and service are proven to have a joint effect on purchasing decisions for Padang cement products at the Reza Bangunan Store in Airtiris. Based on the results of partial hypothesis testing, the variables of product availability, selling price and service are proven to have an individual effect on the purchasing decision of Padang cement products at the Reza Bangunan Store in Airtiris, with the service variable as the dominant variable that influences purchasing decisions. The close relationship between the variables of product availability, selling price and service on purchasing decisions is very strong with a correlation coefficient (R) of 95.8%. While the contribution of product availability, selling prices and services to purchasing decisions is 91.5% while the remaining 8.5% is influenced by other variables not examined in this study.
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Hidayat, Taufik, and Febriyanto Febriyanto. "Pengaruh Kemasan Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pada UKM Maleo Lampung." Jurnal Manajemen DIVERSIFIKASI 2, no. 4 (December 6, 2022): 1020–32. http://dx.doi.org/10.24127/diversifikasi.v2i4.1414.
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ABSTRACT
Taufik Hidayat. 16610154. The Effect of Packaging And Product Quality on Product Purchasing Decisions At UKM Maleo Lampung. An Undergraduate Thesis. Management Study Program. Faculty of Economics and Business. MuhammadiyahUniversity of Metro. Advisor: (1) Dr. H. Febriyanto, S.E., M.M. (2) H. Suwarto, S.E., M.M.
The development of the business for poultry needs, namely birds, has made the competition in this industry even more challenging. So, that Maleo SMEs can succeed in competition, they must try to create and retain customers to achieve the goal. The company must produce products that consumers want with attractive packaging and good quality. Thus it must be able to understand the behaviour of target consumers to increase product sales to SMEs. Maleo.
This study aimed to determine the effect of packaging and product quality on product purchasing decisions at UKM Maleo, Lampung. This was done to solve the problem of how the business that has been run can continue to grow and run successfully in a competitive environment to achieve the desired profit.
The type of research used in this research is quantitative research. A quantitative research method is one type of research whose specifications are systematic, planned and structured from the beginning to the making of the research design.
The results of the research packaging have a negative and insignificant effect on purchasing decisions at UKM Maleo, Lampung. Product quality has a positive and significant effect on purchasing decisions at UKM Maleo, Lampung. Together, packaging and product qualitypositively and significantly impact purchasing decisions at UKM Maleo, Lampung.
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Ningrum, Weni Widiasti, I. Nyoman Sudapet, and Hamzah Denny Subagio. "The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya." IJIEEB : International Journal of Integrated Education, Engineering and Business 1, no. 1 (March 31, 2018): 19–29. http://dx.doi.org/10.29138/ijieeb.v1i1.795.
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Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.
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Halim, Erni Saputri, and Christian Herdinata. "Pengaruh Product Knowledge Dan Price Terhadap Keputusan Pembelian Konsumen Pada Produk The Capital." BIP's JURNAL BISNIS PERSPEKTIF 9, no. 1 (January 31, 2017): 1–9. http://dx.doi.org/10.37477/bip.v9i1.40.
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The purpose of this research is to identify the influence of product knowledge and price on the customer purchasing decision of product The Capital. The population of this study is all consumers of product The Capital. Convenience Sampling is used to select 45 samples. This study also uses quantitative methods. SPSS 16.0 is used as quantitative data analysis tool.Quantitative research results show that Product Knowledge and Price significantly influence the Customer Purchasing Decision of The Capital. The significant influence show that consumer with higher product knowledge will increase potential of purchasing decision of products The Capital.
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Rosa Indah, Dewi, Iza Afalia, and Zenitha Maulida. "Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)." Jurnal Samudra Ekonomi dan Bisnis 11, no. 1 (January 7, 2020): 83–94. http://dx.doi.org/10.33059/jseb.v11i1.1983.
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This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.
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Budianto, Yoseph Pangestu, and Agung Budiatmo. "PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI." Jurnal Ilmu Administrasi Bisnis 9, no. 1 (February 1, 2019): 220–29. http://dx.doi.org/10.14710/jiab.2020.26326.
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The level of product sales / sales turnover can indicate purchasing decisions by consumers. Based on data from CV Champion, the sales turnover of Frisian Flag product sales in the Madiun area fluctuates and never reaches the target. Based on interview resut can be known if there is a problem of public perception of the quality of Frisian Flag products and the lack of promotional activities for Frisian Flag purefarm ready-to-drink milk causes the brand image of Frisian Flag purefarm ready-to-drink is not strong, resulting in the level of sales has not reached the target. This type of research is explanatory research. Sampling using techniques is incidental sampling of 100 respondents. This research uses the IBM SPSS version 16.0 assistance program and analysis for intervention intervention variables. Based on the results of research that shows a positive and significant promotion of brand image, product quality affects positively and significantly on brand image, positive and significant promotion of purchasing decisions, positive and significant product quality on purchasing decisions, positive and significant brand image on purchasing decisions, there is a positive and significant influence on purchasing decisions through brand image, there is a positive and significant influence on purchasing decisions through brand imageSuggestions are given in order to improve purchasing decisions with improvement efforts on promotional variables, product quality and brand image. In the aspect of promotion can increase the frequency of sales promotion, make ads more attractive so that messages can be more talked about by consumers and make consumers interested in buying products. In the aspect of product quality, the company can develop products to provide more nutrition, make packaging shapes more attractive, and provide more attractive and diverse packaging colors. In the aspect of brand image can give a message to consumers who are trying to make consumers loyal to the product.
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Sillia, Nova, James Hellyward, and Melinda Noer. "RELATIONSHIP BETWEEN CONSUMER KNOWLEDGE AND FRESH COW MILK CONSUMPTION IN WEST SUMATERA." Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis 21, no. 1 (March 30, 2022): 1–12. http://dx.doi.org/10.31186/jagrisep.21.1.1-12.
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Consumer knowledge builds a consumer perception. This perception can influence consumer preferences and behavior. Previous research has explained the relationship between consumer knowledge and consumption, primarily focusing on product knowledge. In contrast, consumer knowledge is not only about products knowledge but also purchasing and usage knowledge. This study aims to identify consumer knowledge about the product, purchase, and usage of fresh cow milk and analyze its relationship with the level of consumption of fresh milk. Consumer product knowledge variables are differences and benefits of the product. Consumer purchasing knowledge variables are price and place of purchasing. Consumer usage knowledge variables are storage and post-storage processing. Consumer knowledge level was analyzed using the quantitative descriptive method, and the relationship between knowledge and consumption level was analyzed using Chi-square analysis. This study explains that consumers have excellent purchasing knowledge, followed by product knowledge and usage knowledge. It means that increasing consumer knowledge is needed to increase the product, purchasing, and usage knowledge. This study also explains that fresh cow milk consumption depends on consumer product knowledge.
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Utami, Rizki Putri, and Winaika Irawati. "Pengaruh Harga, Label Halal, Kualitas Produk Terhadap Keputusan Pembelian Produk Herbal Hni-Hpai (Studi Kasus Pada Stokis Center Hni-Hpai Dusun Kanigoro, Desa Puton, Diwek, Jombang)." BIMA : Journal of Business and Innovation Management 4, no. 2 (February 20, 2022): 371–83. http://dx.doi.org/10.33752/bima.v4i2.409.
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The research concerning the influence of price, halal label, and product quality on a purchasing decisionsfor Hni-Hpai’s herbal product Kanigoro Hamlet, Puton Village, Diek, Jombang aimed to discover the influence of one variable on another. Using a multiple linear analysis supported by qualitative analysis. The approach used in this study was quantitative using a saturated sampling technique with a total of 80 people. The result of the study showed that (1)there was an influence of a price on a purchasing decisions for Hni-Hpai products, Hamlet Kanigoro, Puton Village, Diwek, Jombang which could be seen from the t-test of 2.380 with a significant value of 0.020 (2) Halal Label on product’s purchasing decisions Hni-Hpai Kanigoro Hamlet, Puton Village, Diwek, Jombang was 2.134 with a significant 0.036 (3) Produk Quality on a purchasing decisions Hni-Hpai product Kanigoro Hamlet, Puton Village, Diwek, Jombangwa 6.256 with a significant 0.000 (4) Price, halal label, product quality simultaneously influenced the purchasing decision which was 120.628. Keywords: Price; Halal Label; Product Quality; Purchasing Decisions
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Mardjiono, River Diego. "Pengaruh Produk dan Iklan Terhadap Keputusan Pembelian Yamaha Jupiter MX." Jurnal Ilmiah Ecobuss 9, no. 2 (September 19, 2021): 81–86. http://dx.doi.org/10.51747/ecobuss.v9i2.822.
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The purpose of this study was to determine the simultaneous and partial influence of products and advertisements and the most dominant variables on the purchase decision of Yamaha Jupiter MX motorcycles. The type of research used is explanatory research. The population is JMC Community (Jupiter MX Club) Surabaya as many as 56 people who know the Jupiter MX ad version of 'Bridge Collapse'. Saturated sampling technique is the entire population. The analysis technique used is multiple regressions with significant tests of F and t. The results of the analysis showed that products and advertisements simultaneously had a significant effect on purchasing decisions. While the results of the analysis partially, it was concluded that: (1) The product has a significant effect on purchasing decisions. (2) Advertising has a significant effect on purchasing decisions. Product variables have a dominant effect on purchasing decisions. Based on the findings of this study, Yamaha manufacturers should still pay attention to product variables and advertising because it is proven to have a large influence on consumer purchasing decisions. As per the lowest score, then the quality of Jupiter MX products needs to be improved.
Keyword: Product, Advertisement, Buying Decision.
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Apriyanti, Apriyanti, Zelly Meylina Putri, and Diyah Santi Hariyani. "PENGARUH KUALITAS PRODUK DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN PEMBELIAN MELALUI LOYALITAS PELANGGAN." Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan 2, no. 1 (January 3, 2022): 53–61. http://dx.doi.org/10.46306/vls.v2i1.68.
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The development of fashion in the clothing industry is currently growing rapidly. Many products offer quality, competitive prices in selling products. Likewise, what happened to Cardinal's product sales in Madiun City showed data on product sales in the past year, showing consumer interest in these products because they have good quality even though they are sold at quite high prices. While many other products offer lower prices, but do not have good product quality. This study aims to provide empirical evidence of the effect of product quality, competitive advantage on Cardinal product purchasing decisions through customer loyalty as a variable that intervenes Cardinal product consumers in Madiun City. This study uses an experimental quantitative approach. The sample size from 3 Mall outlets in Madiun City is 155 people. The sampling technique used was purposive sampling. The research instrument is a questionnaire. The data analysis technique uses path analysis. The results obtained from product quality affect purchasing decisions, but customer loyalty and competitive advantage have no effect on purchasing decisions for cardinal products in Madiun City
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Anggadwita, Grisna, Dini Turipanam Alamanda, and Veland Ramadani. "Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions." IKONOMIKA 4, no. 2 (February 16, 2020): 227–42. http://dx.doi.org/10.24042/febi.v4i2.5897.
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The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions. The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.
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Andrian, Rizky, Agus Dwi Cahya, and Muinah Fadhilah. "Pengaruh Kualitas Produk, Desain Produk, Green Product Dan Brand Image Terhadap Keputusan Pembelian Pada Kerajinan Gerabah Kasongan:." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 2 (August 7, 2022): 559–74. http://dx.doi.org/10.47467/alkharaj.v5i2.1217.
Full textAbstract:
This study aims to determine the effect of Product Quality, Product Design, Green Product, Brand Image, and Purchase Decision variables. The results of the research on the t test indicate that the Product Quality variable (X1) has no significant effect on purchasing decisions with a significance value of 0.432 > 0.05 and a t count value 1.98498 < t table 4.020; Product Design variable (X2) has no significant effect on purchasing decisions with a significance value of 0.931 > 0.05 and a t-count value of 1.98498 < t table 4.020; Green Product variable (X3) has no significant effect on purchasing decisions with a significance value of 0.270 > 0.05 and a t-count value of 1.98498 < t table 4.020; Brand Image variable (X4) has no significant effect on purchasing decisions with a significance value of 0.451 > 0.05 and a t-count value of 1.98498 < t table 4.020. Based on the results of the F test, the variables of product quality, product design, Green Products and Brand Image simultaneously do not have a positive effect on the purchasing decision variables, because the significance value is 0.681 > 0.05.
Keywords : Product Quality, Product Design, Green Product, Brand Image, Purchase Decision
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Akbar, Shofif Sobaruddin, Qristin Violinda, Ira Setiawati, and Muhammad Rizwan. "The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions." Journal of Digital Marketing and Halal Industry 3, no. 2 (October 31, 2021): 121–32. http://dx.doi.org/10.21580/jdmhi.2021.3.2.9331.
Full textAbstract:
The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.