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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.
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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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Melander, Lisa. "Collaborative New Product Development : Supplier Selection and Purchasing." Licentiate thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72223.
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Suppliers provide new technology to firms and are important in firms‟ NPD. It is not sufficient for firms to select the most appropriate technology; they must also select the most appropriate supplier for their NPD. The purpose of this licentiate thesis is to map and identify criteria used in the process of selecting a suitable supplier, and explore the role of Purchasing in NPD collaborative projects. This thesis is based on case study research where two NPD projects have been studied. The case sampling consisted of searching for projects that were believed to be rich in information about the process of supplier selection. Both studied were conducted at ABB, which is a large high-tech system integration firm. ABB was a good firm to study because as a company, it is used to implementing new technology from suppliers. The data collection consisted of interviews, factory visits, internal and external documents. The data gathered was analysed by conducting content analysis and then using categorization to structure it. In addition, within-case analysis as well as cross-case analysis were performed. The research process was inductive and its purpose was formed throughout the on-going studies. This study has identified and categorised criteria for selecting a supplier that is suitable to become involved in NPD projects. Both criteria from existing literature and from the NPD projects studied are mapped into a process model of supplier selection in which they are classified into three categories: product and production factors, firm characteristics and relational criteria. The main findings from this study are criteria that firms use in their assessment and selection of suppliers. These supplier assessment criteria can be divided into basic, product and firm criteria. One difficult element to consider is the uncertainty of an NPD project. The thesis argues that uncertainty can be divided into technological and strategic uncertainty. Additional criteria to consider in supplier selection are divided into technological, business and relational-specific criteria. This study has investigated the role of Purchasing in NPD and argues that Purchasing can be a trouble-shooter. This role can solve problems that emerge in collaborative NPD projects that involve suppliers. The types of problems that a trouble-shooter can solve are concerned with lack of commitment and interest from the supplier or conflicts when the supplier has changed its strategy. To solve these problems, Purchasing does not need to be present during the whole NPD project, but can have the role of a trouble-shooter and become involved in the project when the problems have emerged. By not being a part of the NPD team, Purchasing can evaluate the situation objectively without affecting the personal relationships that exist among the individuals in the NPD.
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Alotaibi, Sati Fehaid. "A decision-making framework for purchasing product-service systems." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/10252.
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As technologies become more complex and competition becomes tougher than ever before, manufacturers in the developed world acknowledge the significance of a competitive strategy in increasing sales to their customers. These strategies not only include offering the products, but also offering service contracts and integrated bundles of products and services, where the supplier is responsible for the required engineering services, typically for a relatively long period of time. This is also known as Product-Service Systems (PSS). For many commercial and governmental organisations, purchasing PSS remains challenging. Despite the considerable work that has been conducted to investigate and improve the methodological applications of the concept of PSS from PSS providers’ perspective, purchasing PSS positions the PSS customers halfway between PSS providers’ strategies and the PSS customer traditional strategies. Little effort in the literature describing how to assist PSS customers in the selection and evaluation of the PSS offerings has been observed. Consequently, this research attempts to satisfy the gap in the body of knowledge by proposing a decision-making framework to enable PSS customer to evaluate and select from the various PSS offers. The research began by reviewing the state-of-art of PSS, followed by the identification of the most likely characteristics exhibited by PSS customers. Then, the research investigates the existing PSS frameworks and analyses it to identify its appropriateness for use by PSS customers. The basis of the PSS framework is initially structured on the findings from the literature review, then modified by the result obtained from the field study in Saudi Arabia. The PSS framework is refined through expert feedback. Then, a computerised software tool was developed for the purpose of validation. Finally, the proposed PSS framework is validated by conducting five case studies. The proposed framework can guide purchasing practitioners through a step by step process, from evaluation to selection the most suitable PSS offers, by considering the degree of fitness between the PSS offerings and customer’s characteristics. This research has satisfied the industrial need and filled the gap in the literature, and has made a significant contribution to the knowledge on PSS customers to overcome the challenge of purchasing PSS.
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Erikshammar, Jarkko. "Collaborative Product Development : a Purchasing Strategy for Small Industrialized House-building Companies." Licentiate thesis, Luleå tekniska universitet, Byggkonstruktion och -produktion, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-17141.
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Purchasing, is an important part of the production process in industrialized house-building. Uncoordinated purchasing is one of the causes for low productivity increase within the sector. Traditional purchasing strategies, used by large construction companies, may not be applicable to small and medium-sized companies. It has been suggested that traditional purchasing strategies are not favorable for small industrialized house-building companies, because the relation between the buyer and the suppliers are characterized by short term project incentives rather that long term relationships.In order to secure low process variation in deliveries, quality and time, long term relationship in a form of supply chain collaboration is suggested. The position taken is that small and medium sized industrialized house-building companies could improve their supply chain process by developing products collaboratively with their customers, suppliers or both.Case studies to analyze the collaborative product development process have been conducted at small and medium sized industrialized house-building companies. The products developed in these cases have varied from simple to complex and the results have been studied from both the supplier and customer perspective in the industrialized house-building supply chain.The results indicate that the actors are valued differently. Value is an ambiguous term. Therefore, process improvements have been studied using ‘value stream mapping’ and simulated with a strategically selected performance measurement such as lead-time. Collaborative product development can be argued to increase purchasing process productivity. However, there are barriers, synthesized from supply chain management theory, that need to be addressed. Barriers to be taken into account in collaborative product development are that small companies have limited resources, that the legal structure does not support collaboration and that differences in maturity in ‘industrialized house-building thinking’ might hinder effective collaboration. However, the results do not conclusively prove or disprove the idea that collaborative product development can be used by small industrialized house-building companies.Further research into the application of purchasing and collaborative product development in the industrialized house-building and construction context with a dynamic model where time on market will affect what processes needed to be developed between the buyer and the supplier.Inköp, som är en viktig del a tillverkningsprocessen inom industriellt byggande, är en av orsakerna till låg produktivitetsökning inom branschen. Traditionella inköpsstrategier, som används av större företag, är kanske inte tillämpbara för små och medelstora företag. Det har påvisats att dessa strategier inte är gynnsamma då relationen mellan köpare och leverantör karaktäriseras av kortsiktigt projekttänkande istället för långsiktiga relationer.För att säkerställa en låg process variation i form av säkra leveranser, tid och kvalitet, föreslås samverkan inom värdekedjan. Ståndpunkten är att små och medelstora företag inom industriellt byggande skulle kunna öka produktiviteten i värdekedjan genom att utveckla produkter tillsamman med sina kunder och leverantörer.Fallstudier har genomförts hos små och medelstora industriella byggare inom professionellt inköp i syfte att analysera gemensam produktutveckling. Produkter som studerats, både från ett kunds och från ett leverantörs perspektiv, har varierat från enkla till komplexa. Resultaten indikerar att aktörerna ser olika på värde. Värde är mångtydigt begrepp. Därför har process utveckling studerats med värdeflödesanalys och genom att simulera ledtid som ett strategiskt mätetal. Gemensam produktutveckling kan hävdas öka inköpsprocessens produktivitet, men det finns hinder som måste beaktas. Hinder och krav som bör beaktas vid gemensam produktutveckling är att små företag har små resurser, den legala strukturen stöttar inte gemensam produktutveckling och olika mognadsgrader i industriellt tänkande mellan aktörer är också ett hinder. Resultaten varken bevisar eller motsäger inte på ett otvetydigt sätt att gemensam produktutveckling kan användas för små och medelstora företag. Vidare forskning tillämpningen mellan gemensam produktutveckling som en inköpsstrategi inom industriellt byggande i byggomgivningen krävs genom att utveckla en dynamisk modell som är beroende av hur lång tid produkten har varit på marknaden.
Godkänd; 2011; 20111017 (jarkko); LICENTIATSEMINARIUM Ämnesområde: Träbyggnad/Timber Structures Examinator: Professor Lars Stehn, Institutionen för samhällsbyggnad och naturresurser, Luleå tekniska universitet Diskutant: Doktor Erik Sandberg, Institutionen för ekonomisk och industriell utveckling, Linköpings universitet Tid: Tisdag den 20 december 2011 kl 14.00 Plats: F1031, Luleå tekniska universitet
TräIN, Lean Wood Engineering
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Bai, Xuan, and Liu Dongyan. "Car Purchasing Behavior in Beijing : - An Empirical Investigation." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1833.
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This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. The results of this study also tells us that Chinese consumers take “safety” as the most important characteristic and take “value for money” as the second most important and “riding comfort” as the third important characteristic. Chinese consumers take “after-sale maintenance” and “exterior design/size” as the forth most important factors when making the purchase decision. For “exterior design/size”, it indicates that Chinese people are status-seeking and Chinese people prefer to choose a bigger car with a good appearance (Mian Zi Che) to show their good social status and want to get respects from others. Chinese consumers put the least importance on resale value that is because second hand car market is not well developed in China.
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Sweedler, Kathryn Lisa 1960. "THE PURCHASE OF HOME COMPUTERS: CHILDREN'S PARTICIPATION IN THE DECISION PROCESS AND FAMILIES' SUBSEQUENT PRODUCT SATISFACTION (CONSUMER)." Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/291280.
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Behrami, Erduan, and Vladimir Deric. "E-consumption : Website features' influence on the purchasing decision." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15112.
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During the past two decades, as internet has spread across the world, bringing people and businesses closer, e-commerce has been on a rapid expansion. To be a part of the expanding market, businesses have put a lot of effort to understand consumer behavior online, and to adapt. E-commerce differs drastically from traditional stores in the way that consumers are able to browse commercial web shops in search for the desired product, without outside influence. To understand how customers behave when purchasing a product, the Dewey model, customer buying process, is used. This process consists of five steps, which are: need recognition, information retrieval, information evaluation, buying decision and evaluation. However, within e-commerce, the web shops are the only platform where the business have the opportunity to affect the customers, as there are no salespersons to affect customers’ decisions as in traditional stores. As the web shop is platform for communication within e-commerce, it increases the importance for businesses to understand how their visitors react to features on their web shops. Visual features of websites, such as color and layout, can be crucial when a potential customer makes a purchase. The purpose of this study is to see how several visual features affect the purchasing behavior throughout Dewey’s model, customer buying process.The findings and analysis shows that some features are valued higher from each other, some are dependent on each other, and some are being taken for granted. First impression, product information and purchase methods, are among the crucial moments throughout the buying process. Our test conducted shows that the different features have different impact throughout the buying process.
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Larsson, Thorbjörn, and Diana Strand. "how a purchasing process can be automated and its efftcts on the supplier relationship." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1489.
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Companies operate in a changing world with rapid technological development. Automation of the purchasing process in companies by means of electronic solutions is in line with this development. Companies constantly demand new concepts and electronic solutions in or-der to make the purchasing process more efficient, known as E-procurement management. This concept has become widespread in the automotive industry owing to that a car is a system product that on average consists of 20 000 parts, and consequently many transac-tions when purchasing these products. However, to be able to automate the purchasing process the company has to explore and analyze what new technology solutions there are. With regard to this, the study will focus to analyze how a purchasing process in the auto-motive industry can be automated. The authors have chosen to look deeper into three dif-ferent electronic solutions. Thereto the study will examine what impact a certain type of product and supplier has concerning electronic solution. Additionally, how the buyer-supplier relationship is affected of automation is a fundamental question when considering automation, and will therefore be discussed in the study. These questions will concern to study both the buyer’s and the supplier’s perspective.
The purpose of this thesis is to analyse how a purchasing process can be automated in stra-tegic relationships in the automotive industry, thereto taking product and supplier type into consideration concerning electronic solutions. We will also study the possible effect on the buyer-supplier relationship of automation. A qualitative method has been employed, in or-der to get a more precise and deep knowledge of the subject. The authors have conducted interviews with respondents working at a large car manufacturing company in Sweden, and with three suppliers to this company.
The study found that there are several areas in the purchasing process that still can be more efficient. Two technological drivers have been outlined as potential solutions: Covisint and web-EDI. Moreover, it is possible to conclude that an automation of a purchasing process will have an effect on the buyer-supplier relationship. The authors have drawn the conclusion that companies should not rush into things such as an automation. Much attention should be paid to the question what degree of an automation that can be allowed before it will have a negative effect on the relationship. Moreover, they should thoroughly study on what electronic solution is most suitable, thereto with consideration to what type of product and supplier one is dealing with.
Företag verkar i en omvärld med snabb teknisk utveckling. Ett led i denna utveckling är att automatisera inköpsprocessen med olika IT lösningar. Nya koncept och elektroniska lös-ningar efterfrågas konstant av företagen för att kunna uppnå mer effektivitet i inköpspro-cessen, känt som E-procurement management. Detta koncept har blivit allmänt utbrett i fordonsindustrin, vilket har sin orsak i att en bil är en system produkt med 20 000 be-ståndsdelar och där av många transaktioner vid inköp av dessa delar. För att kunna automa-tisera inköpsprocessen måste företaget undersöka och analysera vilka nya tekniska lösningar och vilka elektroniska hjälpmedel som finns. Med hänsyn till detta avser denna studie att fokusera på att analysera hur en inköpsprocess i fordonsindustrin kan automatiseras. För-fattarna har valt att titta närmare på tre olika elektroniska hjälpmedel. Därtill kommer stu-dien innehålla att analysera vilken inverkan en viss produkt och leverantörs typ har på val av elektroniska lösningar. En annan väsentlig fråga som också kommer att diksuteras är hur vid en automatisering av inköpsprocessen påverkar leverantörsrelationen. Dessa frågor kommer att innebära att studera både köparen´s och säljaren´s perspektiv.
Syftet med denna uppsats är att analysera hur en inköpsprocess i strategiska relationer i bil-industrin kan automatiseras, med hänsyn tagen till vilken typ av produkt och leverantör be-träffande val elektroniska hjälpmedel. Vi kommer också studera den eventuella påverkan på kund - leverantör förhållandet som en automatisering kan leda till. För studien har en kva-litativ metod använts, detta för att få en mer precis och djupare kunskap i hur kund- leve-rantör relationen påverkas vid en automatisering. Författarna har genomfört intervjuer hos ett stort biltillverknings företag i Sverige, och med tre av deras leverantörer.
Studien visade på att där finns ett flertal områden i inköpsprocessen som kan effektivieras. Två drivare har konstaterats som möjliga lösningar : Covisint och web-EDI. Vidare är det möjligt att dra slutsatsen att en automatisering av inköpsprocessen påverkar leverantörsrelationen. Författarna har dragit slutsatsen att företag inte bör rusa in i en automatisering, istället måste uppmärksamheten riktas till frågan om i vilken grad av automatisering som kan tillåtas utan att det får en negativ inverkan på relationen. Vidare bör företaget grundligt studera vilken elektronisk lösning som är mest passande, därtill med hänsyn till vilken typ av produkt och leverantör det handlar om.
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Schütte, Simon. "Engineering Emotional Values in Product Design : Kansei Engineering in Development." Doctoral thesis, Linköpings universitet, Maskinkonstruktion, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-497.
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Feelings and impressions of a product are important for the decision of purchasing it or not. Designing attractive products therefore requires knowledge about the feelings and impressions the products evoke on the customer and the user. Integrating such affective values in product design requires the introduction of suitable methods into companies’ product design processes, methods which can capture and convert subjective and even unconscious feelings about a product into concrete design parameters. This is sometimes referred to as ‘Affective Engineering’. One methodology in this context is Kansei Engineering, which has been developed in Japan in order to design feelings into products. The aim of this thesis was twofold: Firstly, to improve understanding of the nature of products making emotional impact on the users and customers. Secondly, to identify and improve methods capable of grasping those affective values and translating them into concrete product design solutions. This thesis presents three empirical studies and two methodological papers, relating to warehouse trucks and laminate flooring. The first study was made on user impact of warehouse trucks in three different European countries. A second study dealt with affective values of rocker-switches in work vehicles, such as warehouse trucks. A third study on this truck type compared the old manoeuvring panel evaluated in the previous studies with a newly introduced manoeuvring panel in order to validate the impact of the design improvements made after the first study. Further, a conceptual model on Kansei Engineering methodology was proposed in a methods paper based on the experience from the studies performed in order to provide a structure for performing Kansei Engineering studies. The fifth paper had the purpose of validating and improving the proposed model using laminate flooring as research object. More structured ways of identifying design parameters and relevant product properties was given high priority in the improvement work of the methodology. A model for spanning the Space of Product Properties was presented and applied. This thesis also deals with other improvement areas in the methodology and proposed new developments, including the use of scales, experimental design and validation methods. In conclusion, Kansei Engineering is a concept and a methodology in strong development, a framework in which tools and methods are continuously developed, added and integrated.
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Bumrungkitjareon, Tipaporn, and Suveera Tanasansopin. "Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12604.
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Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. However, most of the literatures have just studied on women cosmetic products. There are a few studies within male cosmetic market, despite the demands of cosmetic products are increasing among men as well as women. Purpose: This study aims to discuss the relationships between dimension of brand equity, overall brand equity, brand preference and purchase intention of men‟s skin care products among young Thai male in Bangkok. The study measures the equity of brand and identifies the impact of brand equity on brand preference and purchase intentions. Research Question: How does brand equity associate with purchasing intention of young Thai male towards skin care products? Method: Quantitative research method interpreted by the authors is applied in this research. A questionnaire-based survey is used as a tool to collect the data and the specific variables used in this paper: the dimension of brand equity, overall brand equity, brand preference, and purchase intention. Both primary and secondary types of data collection were used for this research. Conclusion: The results reveal that each dimension of brand equity, which consists of brand loyalty, brand awareness, brand association, and perceive quality have a significant impact on overall brand equity. However, brand loyalty and perceive quality have a bigger impact on brand equity than brand association and brand awareness. The impact of brand equity in itsIIconsequences supported the direct positive impact on brand preference and purchase intention. This predicate that brands with higher levels of brand equity would generate higher levels of customer brand preference. Moreover, the customers, who have high level of brand preference indicated that they have more willingness to continually purchase the specific men‟s skin care brand and this can build higher purchase intention. Last but not least, this current research also figure out that using celebrity may not be the most effective strategy to stimulate consumer purchasing intentions toward men‟s skin care product among young Thai males in Bangkok.
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蘇鴻裕. "Study of factor influence innovative product purchasing behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/40688582655734272821.
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Mao, Yu-Hsiang, and 毛俞翔. "The Influencing Factors of Copycatting Product Purchasing Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73781425806717970736.
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碩士雲林科技大學
企業管理系碩士班
98
The main purpose of this research is to discuss the reason that consumers purchase copycatting. The purchasing situation is categorized into four situations which are purchase individual situation, group members with high agreements, group members with low agreements, and group members without opinion. The product was categorized to the products with logo and the products without logo based on how copycatting companies operate their brand and the visibility of products. The purchase intention of consumers would be affected by different situation and personal morality. Besides, this research has a further study on the relationship between perceived value and purchase intention of copycatting and genuine. The experiment of this research conducted a 4 (individual situation, group members with high agreements, group members with low agreements, and group members without opinion) ×2 (products with logo and the products without logo)×2 (high morality and low morality). 640 questionnaires were released, 45 of which were invalid. Therefore the total sample is 595 with 92.97% effective ratio. After the data analysis, this research proved that the situation did affect the perceived value and purchase intention of copycatting. The purchase intention would be higher when consumers shopped with agreements, the group members with high agreements situation has the most effect followed by group members without opinion situation and group members with low agreements situation. About the Moderating Effect, when copycatting has a clear logo would increase both the differences of purchase intention under purchase individual situation versus group members with high agreements situation versus group members with low agreements. The moderating effect of morality shows that when consumers with low morality, the differences between purchase intentions under purchase individual situation versus group members with high agreements situation versus group members with low agreements situation would be huge. Finally, through the regression model this research proved perceived value and purchase intention of copycatting has a positive relationship with purchase intention of genuine.
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洪啟仁. "Effects of product category and presentation of product information on online purchasing intention." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/01798893144312527816.
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Pham, Nhi, and 范蔡英兒. "The impact of product involvement and product knowledge on consumer online purchasing behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93642291189642172764.
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碩士國立高雄第一科技大學
國際管理碩士學位學程
100
With continued rapid growth of the Internet and the fast-growing on-line shopping potential in the region, it is vital to explore the motivational factors associated with on-line shopping in Vietnam. Previous studies have used different theories to frame user acceptance, but little attention is paid to the online shopping system adoption. In addition, the effects of different product types and product knowledge have been relatively neglected. To overcome these limitations, the purpose of this study not only is to develop a conceptual framework based on UTAUT to explain customer’s intention towards online shopping, but also to explore the effects of different product types and product knowledge. A survey based approach was employed to investigate the research questions. The results show that product knowledge has no effect on user adoption. Further, the study also reveals that users are more inclined to buy complex products online. The study concludes with suggestions for managerial practice.
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Chen, Hung-Yang, and 陳宏洋. "Investigating Buyers' New Product Purchasing Decisions:A Dual Identification Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/r4c366.
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碩士國立臺北大學
企業管理學系碩士在職專班
104
Each new product describes the path of human civilization. In the highly competitive market, how to make customers to generate purchasing intention and behavior of the new products is the source of long-term competitive advantage of enterprises. Therefore, how to influence the purchasing intention of new products is a critical issue in the B2B business environment. This study investigates the influence of customer identification to customer purchase intention, and constructs the dual model of process of the relationship between the company and the salespersons. Further discuss the antecedents of this model, the mediation and the associated additional analysis in this study. In the process of empirical study, nine salespersons visited restaurant industry to do a double-questionnaire survey in Taiwan for a period of 3 and a half months; A total of 369 dual questionnaires were issued, and collected 313 valid questionnaires, and the recovery rate was 84.8%. Smart PLS 2.0 was used for six hypotheses, Path analysis, Discriminant validity, Second-order confirmatory factor analysis, Testing mediating effect, Cluster analysis in this study. The results showed that two types of identifications (Customer-Company C-C; Customer-salesperson C-S) play critical roles in customers' purchasing decision-making processes regarding new products; Most importantly , there is reciprocal phenomenon between C-C identification and C-S identification. This study found “ A Transformation of Timeline” in the further reach of Cluster analysis of new and old customers. In other words, there is a great difference of the dual identification between the old and new customers at the beginning, but new customers' performance change to old customers' performance due to the passage of time.
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Chiu, Wei-Chun, and 邱瑋俊. "The Relationship Between Product Involvement and Brand Purchasing Loyalty." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/37826604293982099301.
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碩士淡江大學
管理科學研究所
92
Kotler (1989) once pointed out that after 1990s comes the era of “core marketing.” Understanding consumer demands and providing substantive benefits and satisfactory services are the two best armors to help enterprises maintain the competitive edge. In order to keep up their competitive posture, enterprises must initiatively seek out what consumers think, understand what they want, provide the products and services that could satisfy consumers, and win out consumers’ loyalty. On the other hand, explaining consumer behaviors through the idea of involvement is getting more and more prominent. The level of involvement could reflect consumers’ concern and interest toward certain issues. It could also be used as an important differentiation base to classify consumers’ purchase decisions. Thus, this study employs the CIP scale of Kapferer and Laurent to measure consumers’ product involvement. The scale includes such constructs as "Interest," "Pleasure," "Sign," "Risk importance," and "Risk probability." The intension of the study is to explore whether consumers'' brand purchasing loyalty is different under various level of product involvement. Furthermore, under various level of product involvement whether the five constructs of CIP scale would have positive impact on consumers’ brand purchasing loyalty would also be discussed. The findings show that: 1. Consumers’ brand purchasing loyalty for “total involvement” product is higher than “minimal involvement” product. 2. For total involvement product, all of the constructs in CIP scale show statistically significant positive impact on consumers’ brand purchasing loyalty. 3. For minimal involvement product, four constructs in CIP scale, with the exception of "pleasure," show statistically significant positive impact on consumers’ brand purchasing loyalty.
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Chu, Hsiu-Hsien, and 朱修賢. "The Psychological Effect of Augmented Product to Purchasing Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/77058979614530464048.
Full textAbstract:
碩士淡江大學
管理科學學系碩士班
104
In recent years, the popularity of travelling abroad during summer or winter vacations is on the rise in Taiwan. The price of airplane tickets is a major concern for those who plan to do the trip. Therefore, airline companies often offer inexpensive air ticket to attract foreign bound travelers. One way to offer lower priced ticket is to take away some augmented services previously included in the ticket price. For example, services such as meals and check-in baggage are not provided free. Under this situation, how consumers choose between price and augmented services is a subject worth studying. Specifically, the research question for this thesis is: what is the relationship among pricing, augmented products, and purchase intention? Variables included in this study are whether augmented products are provided giving the price of a product, price perceptions, perceived monetary sacrifice, perceived value, and purchase intention. Findings are as follows： When augmented products are not included in a price, price perception is lower than the situation when augmented product are included in the price and that the price of augmented products is not particularly identified. It shows that consumers would feel the product is cheaper. Interesting enough though, when price perception is low, perceived value and purchase intention are also low. Comparing the situation when augmented products are included in a price with the situation when the total price is the same but the core product and augmented products are separately priced. If consumers pay the full price, i.e., obtaining core product and augmented products simultaneously, price perception is higher when augmented product is included in a price. It shows that consumers would feel the product is more expensive. Again, it is interesting to get the result that when price perception is high, perceived value and purchase intention are also high.
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Chia-HsinLu and 呂嘉馨. "A Study of Consumer Purchasing Intention about Hybrid Product ─ A Case of Transformer Product." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54793v.
Full textAbstract:
碩士國立成功大學
高階管理碩士在職專班(EMBA)
101
The first Transformer (ASUS Eee Pad TF101) was unveiled on March 26, 2011 by ASUS. The innovative product with unique features has caused great sensation to attract huge audience in Tablet PC market sooner. Meanwhile, the strong sales also hit the top2 tablet barding in the world which is right after the Apple iPad. The Notebook manufacturer therefore started to concentrate on tablet product development, which the main rational is the similar architecture along with the traditional notebook. It’s able to shorten the development lead-time as well as the learning curve in order to quickly deploy the entry-level product into the tablet PC market. This investigation is based on theoretical technology acceptance model, combined with the characteristics of diffusion of innovation theory and the demographic variables, looks forward to further exploring and quantifying the potential consumers purchasing intention for transformer, which can be the planning reference in terms of marketing or business strategy for Notebook branding. This investigation is completed by the data collection from Internet questionnaire, over 200 valid questionnaires is gathered. According to regression analysis on verifying the assumptions of architecture, independent t-test and ANOVA analysis on verifying demographic variables through SPSS, the summary of this investigation is concluded as the followings: 1. Compatibility directly positive correlates to Perceived Ease of Use. 2. Trialability directly positive correlates to Perceived Ease of Use. 3. Ease of Use directly positive correlates to Perceived Ease of Use. 4. Relative advantage directly positive correlates to Perceived Ease of Use. 5. Perceived Ease of Use directly positive correlates to Behavioral Intention to Use.
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Hsiao, Han-Chung, and 蕭涵中. "The Influence of eWOM Source Credibility and Product Involvement on Travel Product Purchasing Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54242606518281387098.
Full textAbstract:
碩士中國文化大學
觀光事業學系
101
The consumers can search for information and spread their experiences as eWOM messages via diverse forms. However, the variability of tourism product mix is comparatively higher than physical products. It emphasizes the importance of studying the source credibility of eWOM in tourism. Moreover, the level of products involvement on tourism destinations or related service products are less selected in exploring this topic. This study attempts to analyze the influence of eWOM source credibility and the consumer’ product involvement on purchase intention of travel products. The results indicated that people’s purchase intention of tourism products was affected significantly by product involvement and source credibility of eWOM. The informativeness and integrity of eWOM information were effective aspects in predicting the consumers’ intention. Sign value and pleasure of product involvement could predict consumers’ purchase intention effectively. The interfering effect of product involvement with the influence of eWOM source credibility on the purchase intention of tourism products was not significant.
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Lin, Wei-Yu, and 林韋佑. "A study on the Multiple Product Choice of Purchasing Strategy." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/spr5nd.
Full textAbstract:
碩士國立中興大學
科技管理研究所
99
Under the globalized tendency, the transnational enterprise not only number increases, in the supply chain management challenges are growing, such as: Cost containment, Customer intimacy and globalization. Procurement strategy plays an important role in the supply chain management. Consignment stock and competitive bidding are two outsourcing strategies that are commonly applied to control the inventory in the Supply Chain Management. In addition, because of demand uncertainly and variability, firms attempt to adopt the optimal demand switching ratio to decrease total demand’s variability and achieve the goal of inventory reduction. Based on the literature review, this research tried to explore the effect of demand switching on selecting purchasing strategies. In fact, there were four conditions of the chancing purchasing strategies. Only Product demand switch from competitive bidding to competitive bidding and Product demand switch from consignment was decreasing; other two conditions can not find the specific features to enable policy makers to follow. Therefore, the companies not only consider the price of procurement, but also concern the cost of demand switching when deciding outsourcing strategies. The cost model of this research is a tool for managers to measure the total cost when choosing strategies from consignment stock and competitive bidding, moreover, to determine the optimal condition. This study will also be the foundation to investigate the relationship between outsourcing strategies and cost structure for the future researches.
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Chen, Kun-i., and 陳昆毅. "A Study on Consumer Purchasing Behavior under Negative Product Information." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/05025156352526651086.
Full textAbstract:
碩士義守大學
管理研究所碩士班
93
Usually Consumer has to face a lot of product information in everyday, which could be positive or negative one for business. Positive information for a product in market is importance and welcome to that product supplier. Literature indicates that negative information will cause certain influence on consumer’s attitude and cognitive （Fisker,1980; Herr,Kardes,andKim,1991）. In this paper, we discuss the relationships among negative information resource, brand awareness and consumers’ purchase behavior under negative product information, and treat the consumers’ subjective product knowledge as a moderate variable. We only consider brand attitude and purchase intention as the major factor of consumers’ purchase behavior. And, the negative information resources are divided into three categories as public report, internet bulletin board and comparative advertising. Questionnaire surveys are conducted with 269 valid samples. The results and some comments for business are listed as follows: (1) Consumer gets negative information from public report will result with more passive attitude and lower purchase intention. Business should take any possible chances to explain or express the truth in public. (2) Consumer with higher subjective product knowledge gets negative information to the product with low brand awareness will result with more passive attitude and lower purchase intention. Business should make some effort to strengthen the advertising effect by Peripheral Route. (3) When negative product information happens, it will cause some kind of influence on consumers. No matter what the negative information resource and brand awareness is. Business should take care of any negative information on a product and adopt appropriate actions in response. (4) Convenience goods affected by negative information results in more passive effect than shopping goods for consumers. Business should consider to take actions as multiple-brand policy.
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Ji, Lin, and 林健. "Factors for skin care product purchasing decision in Cross-strait." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/16281083661007812865.
Full textAbstract:
碩士國立彰化師範大學
企業管理學系國際企業經營管理
100
With the rapid economic development in recent years, as society has become increasingly open, the cosmetics industry has maintained rapid growth; China's cosmetics market demand is especially strong and increasing. Most major cosmetics companies entered the market. Taiwan share same tradition and culture with China, therefore, Taiwan companies may be able to take this advantage to enter China market. In this study, we survey the relevant literature to find out decision-making criteria that influence consumers’ buying decision of skin care products. They are classified into five major criteria, quality, convenience, value and image. Eighteen sub-criteria are also identified. DEMATEL analysis is employed to collect experts’ opinion to determine causality among criteria and sub-criteria to understand how to attract consumers to purchase skin care product. Practitioner experts and academic experts are invited to provide opinions from mainland China and Taiwan. The data analysis results show that convenience, value and package belong to the cause group, while quality and service belong to results group. Manufacturers should improve convenience, product value and package first and then improve quality and service. Managerial implications are provided accordingly.
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YU, HUI-MIN, and 游惠閔. "A Study of Scooters Product Purchasing Incentive and Customer Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dtqm7y.
Full textAbstract:
碩士康寧大學
企業管理研究所
106
The purpose of this study discusses customer purchase intention of scooters and satisfaction after use. This study adopts a questionnaire survey method. The use of factors of purchase intention and satisfaction questionnaire as a research tool. The research subjects are scooter riders in Changhua County from the use of convenience sampling. The results of survey were analyzed by statistical methods such as descriptive statistics, reliability analysis, independent sample t-test and single-factor variance analysis. The findings of the questionnaire analysis are as follows. 1. Different age, and monthly income of customers have significant differences in appearance of scooters. 2. Different monthly income of customers has a significant influence in branding aspect. 3. Different age, highest education level, and monthly income of customers have significant differences in functional aspect. 4. Different gender, age, highest educational level, and monthly income of customers have significant differences in appearance of scooters. 5. Consumer satisfaction in appearance of scooters indicates satisfactory level. 6. Consumer satisfaction in branding shows satisfactory level. 7. Customer satisfaction in functional aspect reports satisfactory level. 8. Customer satisfaction of price shows satisfactory level.
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鄭和仁. "A Study on Critical Criteia for Amla Product Purchasing Decision." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3kfg83.
Full textAbstract:
碩士國立彰化師範大學
企業管理學系
106
In recent years, the government is taking highly proactive to promote the agriculture. Myrobalan is a pharmaceutical plant and nutritious, it can be used for many kinds of products, such as dietary supplement food, body care, cosmetology maintenance, etc. Some people are willing to promote the advantage of Myrobalan and they set up an origination in Miaoli since 2013. They hope Myrobalan will become a famous agriculture product in Miaoli. By the reason, the purpose of this study is to explore critical criteria the Myrobalan providers choices sales channel. This study selects 5 criteria and 22 sub-criteria derived from literature and through Modified Delphi Method and Fuzzy AHP analysis. This study applied Modified Delphi Method to analyze the importance among criteria. The result shows that customer data protection, active checks and inspection products, after-sale service, provide product certification information and provide product introduction are the main factors for providers decision. There are six factors whose averages are less than 4, so we delete factors. Then, apply Fuzzy AHP to analyze the weights among criteria. It is found that there are some different opinions from providers and consumers. Consumers prefect the store having a variety of products, but it is not the provider focus. To draw the condusions “product and information” and “service and policy” are the most important criteria.
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Tu, Mei-chun, and 涂玫君. "Indicating Relationship of Store Image, Product Attributes to Product Perception and Purchasing Intention-Fresh Food Products of Convenience Store as an Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/48285888800909193508.
Full textAbstract:
碩士元智大學
管理研究所
94
This thesis，a research on using fresh food products of convenience store as an example to indicating relationship of store image、 product attributes 、 product perception and purchasing intention on fresh food products of convenience store。 In this study，we collected raw data by both printed and questionnaire in Taipei area。The main contributions in the study are described as following： Part A. (1) The relationships between management ability 、 service dimensions of store image and fresh food product perception have significant positive correlation . (2) The relationships between management ability、convenience.、service、atmosphere of the shop image and fresh food purchasing intention have significant positive correlation. Part B. (1).The relationships between derive attribute dimension of fresh food attribute and fresh food product perception have significant positive correlation. (2) The relationships between basic attribute 、form attribute 、consciousness attribute and derive attribute of fresh food attribute and fresh food purchasing intention have significant positive correlation. Part C (1) The relationships between age 、education degree and fresh food purchasing intention have significant positive effect on the consumption characteristic of demographic variables. (2) The relationships between education degree 、level of the monthly income and fresh food purchasing intention have significant positive effect on the consumption characteristic of demographic variables. Part D (1).The relationships between different work type and fresh food product perception have significant positive effect on the consumption characteristic of demographic variables. (2) The relationships between different marital status and fresh food purchasing intention have significant positive effect on the consumption characteristic of demographic variables. The study result could be the reference of product development for chain store industry in the future, and this research also has value and contribution on academy and practice.
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Wang, Sheng Feng, and 王世峰. "The Effects of Country-of-Origin Effect, Product Knowledge and Product Involvement on Consumers' Purchasing Intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96622498539492581204.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士班
96
When many industries globalized , consumers can buy variety of products where from different countries, meanwhile, consumers’ intention may change when image of different countries of origin come to consumers’ mind when the country of origin and consumers’ purchase intention will be changed with the product knowledge and involvement change. In this study, the country of origin effect is independent variables that examines the impact on the consumers’ purchase intention, and the product knowledge and involvement are moderate effects. Our samples are from north , middle and south of Taiwan , 1,000 were sent and 851 are valid and used in hierarchical moderator regression analysis that reveal the country of origin , except of the country of brand , the country of design and the country of assembly are positively and significantly related , moreover ,the product knowledge and involvement positively and significantly moderate.
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Fan, Yu-Ting, and 范瑜庭. "The Study of Purchasing Behavior of Anthropomorphic Product─Cuteness, Perceived Value, Product Involvement as a Mediator." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/67708107376714728712.
Full textAbstract:
碩士銘傳大學
企業管理學系碩士班
103
Lots of products are in the market. The modeling merchandise is one of the important issues to stand out and compete in the market. Consumers have to consider many and different kinds of factors while they are purchasing products. The study tries to understand the relationship between design of anthropomorphic product and purchasing intention. The study test reception degrees of anthropomorphic product and value as mediators. The questionnaires are collect form Internet questionnaires and paper questionnaires. The useable questionnaires are 362. SPSS is used to analyze reliability, validity and multiple regressions. The findings of study are consumers’ perceived value, product involvement, and cuteness can affect purchase intention. In addition, consumers’ perceived value, product involvement, and cuteness are partial mediation between the degrees of anthropomorphic and purchase intention.
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Liu, Chien-hung, and 劉建宏. "Product purchasing or solution purchasing: a study on the factors influencing the customers&;apos;&;apos; choices." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/14492999561633804692.
Full textAbstract:
碩士國立高雄第一科技大學
運籌管理系企業管理碩士班
102
This study is to discuss the factors influencing customers’ preference for product purchases or solution purchases while purchasing process instruments for a new or revamping project. The research is limited in scope to the chemical and steel manufacturing industries. Adoption of product purchases by customers means greater control for the instrument’s installation and a better price. However, process instruments are very complicated in terms of the communication protocol between instruments, the technology and the installation. In a new or revamping project, there could be thousands of required instruments. The other purchase method is a solution purchase. Customers put all required instruments into a solution, and examine the overall process or function, so all instruments are purchased in a solution package. In this study, an AHP (Analytic Hierarchy Process) research method is adopted. From interviews with senior experts, the major factors influencing preference are defined. The factors are divided into 7 segments (finance, service, complexity, skill, safety, quality/ trust and tight scheduling), then the survey form was designed. The survey forms were delivered to people who were in charge of the process instruments departments. The data were analyzed by Pivot Table and Odds Ratio methods. The finding include that price consideration will lead to a product purchase, but tight scheduling will lead to a solution purchase. Additional finding are that the more senior the staff, the greater the preference for product purchases, and the larger the scale of the field engineer team, the greater the preference for solution purchases. These findings provide consideration for both buyers and suppliers in terms of how to expedite the instruments market operation and production schedule.
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Liu, Wan-Jing, and 劉宛晶. "The Timely Recommendation for Product Purchasing Period Based on RFM Method." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/yn685r.
Full textAbstract:
碩士朝陽科技大學
資訊管理系碩士班
94
The recent study of recommendation systems and RFM method has been applied to analyze customers’ consumption property and the re-purchasing ability. The RFM method employs Recency (R), Frequency (F), and Monetary (M) to measure customers’ consumption loyalty. The recommendation systems are mainly to promote products for increasing profit. However, there are some problems because these approaches ignore the relationship between product property and purchase periodicity. That is, the combination of recommendation systems and RFM method did not take the customers product-purchasing timing into consideration. If the periodicity of product-demand can be estimated by each customer’s buying behavior, then the product recommendation at the right timing shall match the buying requirement. This is the reason why the past product recommendation studies have difficulty of increasing the accuracy. To deal with the product periodicity, this research proposes a Timely RFM (TRFM) method which takes product property and purchase periodicity into consideration. This method uses Adaptive Resonance Theory (ART) of Artificial Neural Network (ANN) to cluster customers based on their purchasing behavior in order to obtain similar interest of customer. This research is intended (1) to analyze different products to each customer’s demands in different times, (2) to provide a recommendation mechanism to satisfy customers’ needs, and (3) to improve the deficiency of existing combination with recommendation and RFM. To examine the practicability and to validate the method, the experimentation uses the Foodmart2000 database of Microsoft SQL2000 to verify the accuracy of TRFM. The results prove that our proposed method can provide a timely recommendation and create better results than non-timely recommendation.
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Teng, Chung-Wen, and 鄧淙文. "The Effect of Consumer Ethnocentrism and Product Attitudes on Purchasing Behaviors." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/x6nq24.
Full textAbstract:
碩士國立交通大學
管理學院碩士在職專班國際經貿組
92
After Taiwan joined the WTO in 2002, most of the trading barriers which were built to protect the domestic economy need to be gradually eliminate and the local market should be opened liberally. Hence local companies must compete with many foreign companies which used to own plenty of capital assets and worldwide famous brands. In order to succeed in this competitive environment, market sales must realize all the factors which might influence consumers’ purchasing behavior and work out some plans to be successful under this situation. Ethnocentrism is the development from the concept of sociology which specifies the preference of individuals to view and evaluate the world through the perspective of groups they belong to. The theory of Netemeyer et al. (1991) pointed out that the ethnocentrism will affect consumers’ beliefs, attitudes, and behavioral intentions toward local and foreign products. There are many more research exploring the country of origin （COO） are using ethnocentrism as a topic to discuss its influencing on the purchase of import products. Thus this paper is using consumer ethnocentrism （CE） and product attitudes to analyze their impact on purchase of local products. Besides, this study also used ANOVA to analyze if there are any differences in CE and product attitudes between different demographics. The conclusion of this study can identify result as following: 1. The consumers have higher ethnocentrism tendency, they will buy more local products. 2. There is a positive relationship between consumer ethnocentrism tendency and product attitudes. 3. The consumers have more positive attitudes toward local products will buy more local products. 4. The analyzing results of ethnocentrism in different demographics showed that women have higher ethnocentrism than men. And those at lower level of education, income and social economic status, also have higher the ethnocentrism too. But the age will not be affected by the tendency of ethnocentrism. 5. The analyzing results of product attitudes in different demographics showed that men’s attitudes on local made product are more positive than women. And the higher income and social economic status, the more positive attitudes toward local made product. But the age and education will not be affected by the product attitudes.
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I-PingTseng and 曾意平. "Consumer's Intention of Purchasing Innovation Product From Taiwan Direct Selling Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/68281676063090366536.
Full textAbstract:
碩士國立成功大學
企業管理學系碩士在職專班
102
The purpose of this study is to investigate what factors would affect cunsumer’s intention of purchasing product from Taiwan direct selling company. Moreover, whether innovation prodcut would relate with consumer’s intention on purchasing product from direct selling company in Taiwan. This study is based on TPB (theory of planing behavior) and included consumer’s personality, inner control and external control, which personalities would be discussed if it would related to consumer’s intention on purchasing product from Taiwan direct selling company. Furthermore, this study defined “innovation product” as a moderator to see whether “innovation product” would affect consumer’s intention on purchasing product from Taiwan direct selling company. 245 of 264 questionaires were valid in this research. Results were discovered that 1) consumer’s attitude on direct selling company significantly affected their purchasing intention.2) consumer’s subjective norm on direct selling company significantly affected their purchasing intention3) consumer’s perceived behavioral control ability on direct selling company significant affected their purchasing intention. 4) Personality partly affected consumer’s attention on purchasing from direct selling company 5) innovation product partly affected consumer’s attention on purchasing from direct selling company. Keywords: Theory of Planned Behavior, direct selling, innovation product, inner control, external control
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Lan, Tsai-Yang, and 藍才洋. "The influence of product price and complexity on online purchasing decision." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/58025356714084186177.
Full textAbstract:
碩士國立中山大學
資訊管理學系研究所
91
Consumer decision behavior has been an interesting research topic for researchers and marketing people. While E-Commerce websites and online self-service are becoming more and more popular, it is important to understand how to support consumer in their online shopping decision process. The purpose of this research is to understand how consumer’s decision behavior would be influenced in online shopping environment, when facing different product price and complexity, and discover the personal factors that might influence it’s decision behavior. The result of our research showed that product complexity has significant influence on consumer’s decision behavior. When product complexity become higher, the effort and time for a consumer to complete a purchase decision will also become higher. When consumer is more familiar with the product, more involve with the product, or have higher computer self-efficacy, consumer will use much harder decision tools then usual. But our result also showed that product price has no influence on consumer’s decision behavior, this might be that in our experiment, consumers don’t really have to pay for the product, so the influence of product price has no effect on consumer. From our result we can know that for different product complexity and consumer will result in different decision behavior. In the future, online shopping store can provide different decision tools for different consumer when facing different products, to help consumer make better decision.
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Chen, Yi-Chien, and 陳怡蒨. "A Study on the Situation of Purchasing Investment Oriented Insurance Product." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/78901865809830098426.
Full textAbstract:
碩士銘傳大學
風險管理與保險學系碩士班
97
Investment-oriented insurance products have function of investment, tax and insurance, they once were the popular insurance products. However the United States took place the subprime mortgage that made the subprime mortgage-related investment-oriented insurance products result huge loss in the second half of 2007.So it triggered the disputation of investment-oriented insurance products. The study analyzes the following topics through questionnaires distribution: the basic characteristics of the consumer and cognitive degree about investment-oriented insurance products, evaluation criteria about purchasing investment-oriented insurance products, the relationship between consumers’ will and purchasing disputation as buying investment-oriented insurance products. We also compare consumers who have purchased or who will purchase investment-oriented insurance products with consumers who do not purchase it to discuss the differences in their cognitive degree and evaluation criteria about investment-oriented insurance products. The results of the study find that: 1. Career for the financial industry, the average monthly income of 100,001 dollars or more, life insurance purchasers have higher insurance awareness about investment-oriented insurance products. 2. Age of 46-50 years old, career for the financial industry, education level for the graduate school would consider more factors in buying investment-oriented insurance products. 3. Male gender, age of 41-45 years , marital status for the other, raising children, career for the financial industry or housewife, level of education for the junior college, the average monthly income of 40,000 -6 0,000 and 100,000 dollars, and the life insurance purchasers have higher willingness to buy investment-oriented insurance products. 4. Age of 46-50 years, marital status as single, not raising children, career for the financial industry, level of education for the graduate school, and the life insurance purchasers would consider more arguments in investment-oriented insurance products. 5. The respondents who have bought and will buy investment-oriented insurance products in the future have the highest awareness and consider more factors.
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Hsu, Li-Hsun, and 許禮勳. "The Impact of Internet involvement, product complexity on Purchasing Online Insurance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3rh68v.
Full textAbstract:
碩士朝陽科技大學
保險金融管理系
106
The Internet is becoming more and more popular with generation progress, insurance needs of consumer is becoming more and more high. Risk awareness is becoming more prevalent. Insurance companies are now offering online increasing policy options. Let consumer has one more choice except traditional pathway. With the rise of the Internet, online insurance has also become an important sales channel for insurance companies, in the face of online insurance, consumers may be influenced by their own network usage habits and the complexity of insurance products, affecting their willingness to use online insurance. These research facets three parts are divided into Internet involvement, complexity of product, Purchasing Online Insurance. Questionnaire is issued to consumer over 20 years old with insurance experience. Research method is collected by questionnaire surrey. The data obtained were analyzed by SPSS (Statistical Package for the Social Sciences) statistical software. Including descriptive statistics, independent sample T test, one-way ANOVA, linear regression analysis and so on statistical methods. Finally, make recommendations based on the conclusions.
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LIANG, SHU-TING, and 梁舒婷. "The Impact of Price Sensitivity, Product Complexity on Purchasing Online Insurance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/322c3b.
Full textAbstract:
碩士朝陽科技大學
保險金融管理系
106
In response to the advent of modern technology and financial integration era. Online marketing service is one of the focuses of the future development of the insurance industry through online insurance. Consumers can be free from time and place. Online insurance can be done online anytime, anywhere. However, due to the purchase of insurance through the Internet. Consumers can reduce many labor costs. Compared to buying insurance through salesmen, Consumers can buy the required insurance products at more favorable prices. It is a convenient and preferential way to purchase for consumers who prefer online shopping and budgeting. In the current insurance products that are opened by the HKMA, you can apply for online insurance. There are seven kinds of life insurance products, In this study, five items were selected: travel insurance, actual payment insurance, health insurance, regular life insurance, and variable annuity insurance. In this study, five items were selected: travel insurance, actual payment insurance, health insurance, regular life insurance, and variable annuity insurance. Another two options that are not yet open for online insurance, Pension insurance, long-term care insurance. The complexity of these seven types of products varies according to consumer perception. Therefore, this study wants to investigate whether consumer price sensitivity and product complexity will affect the willingness to use the Internet. And whether the impact of price sensitivity on the willingness to use the Internet is affected by product complexity. This study uses a questionnaire survey method. Actual recycling of valid questionnaires total 304. The data obtained were processed and analyzed by statistical software SPSS 18.0. Using descriptive statistics, independent sample T test, single factor analysis of variance, regression analysis and other statistical methods for analysis and verification. The study found that price sensitivity has a positive effect on the willingness of online insurance. Product complexity has a negative effect on online insurance intention. Product complexity has an interference effect between price sensitivity and online insurance intention. Finally, based on the conclusions. Provide the basis for future insurance industry operators to develop online insurance references.
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Tchoualak, Lenteu Paulin. "Determinants of Tshwane youth's positive green product purchase behaviour." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001539.
Full textAbstract:
M. Tech. MarketingThe focus of this study is on the determinants of positive green-product purchase behaviour of Tshwane youth. Environmental knowledge, environmental concern, social pressure and green-product purchase intentions were identified as determinants of positive green-product purchase behaviour and investigated among a sample of Tshwane youth alongside their green-product purchase behaviour. The differences between the various demographic groups with regard to their positive green-product purchase behaviour were also investigated.
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Chin, Vena, and 陳維娜. "The Effect of Involvement, Product Knowledge and Country of Origin Image on Purchasing Intention in Agricultural Product." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/81271253760883172298.
Full textAbstract:
碩士國立中興大學
應用經濟學系所
105
According to the Council of Agriculture, Executive Yuan R.O.C (2016), the annual food consumption per capita in Taiwan is dominated by fruit. Taiwanese liked to eat fruits, the annual amount of fruit consumption of about 70 billion New Taiwan Dollars, Council of Agriculture chief Su Jia-Chyuan (2007) said. Obviously fruit in food consumption is very important items. The objective of this study was to investigate the consumer''s purchase intention for product knowledge, involvement and country of origin image. In this study, the consumer as the research object, so that subjects based on the actual purchase or eating experience in the past to fill out the questionnaire, the effective questionnaires were 287, using regression analysis and other methods to test the relationships among the various variables. The research results found that the product knowledge and involvement have a significant effect on the country of origin image. Involvement and country of origin image will have a significant positive impact on the purchase intention. Involvement has no significant effect on the purchase intention. The relationship between product knowledge and involvement is a positive correlation. This study takes apple as the target and analyzes the influencing factors of the purchase intention from the consumer. So the result can be taken as a basis for reference of the relevant industry in setting the strategy.
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Mohanlal, Ashwin. "Factors influencing South African Internet users purchasing a product or service online." Thesis, 2006. http://hdl.handle.net/10413/3021.
Full textAbstract:
Of the various channels to market, one that has probably received the greatest attention and
produced the highest expectations of impact and adoption is the Internet (Wright and Clark, 2-
005: 1). According to Feher and Towell (1997), and Paul (1996), as cited by Vijayasarathy and
Jones (1998: 322), the Internet promises a number of benefits to both businesses and consumers.
From a business perspective, the Internet can be a powerful medium to establish a unique
relationship with consumers (Pattinson and Brown, 1996: 31). For the consumer, the Internet can
be a valuable communication medium to facilitate controlled, non-linear search for up-to-date
information, simulated product and service testing, and provide assistance with comparison-
shopping and decision-making (Hoffman et ai, 1996: 26). The Internet has grown at an incredible
rate. By March 2006, there were approximately 1023 million Internet users worldwide
(internetworldstats, 2006: 1). However, the Internet has not grown in South Africa at the pace
that it has grown in first world countries such as America, Japan and the United Kingdom
(internetworldstats, 2006: 1). According to Computer Industry Almanac Inc (2005: 1), South
Africa had 4 780 000 million Internet users in 2005. This is approximately 0.5% of the worlds
Internet users. Global studies have been conducted on why Internet users purchase online, but
not much information is available on why South African Internet users purchase online.
Moreover, this limited information is mainly available only commercially. South African
Internet research companies such as Webcheck, World Wide Worx and eMarketer generally charge
between R6000 and R14 000 (2005 Rand prices) for South African online shopping studies, which
generally deal more with Internet usage, buying behaviour in terms of products and services
purchased, online shopping trends and to a limited extent factors that influence South African
Internet users purchasing online. Due to South Africa's diversity and unique situation in terms
of its economy (what is (commonly referred to as it's digital divide), the factors that
influence South African Internet users purchasing online may not be the same as the factors
influencing Internet users from other countries purchasing online. In order to investigate the
factors that influence South African Internet users purchasing online, the following research
objectives were identified: • Primary Research Objective. To identify factors that influence
South African Internet users purchasing a product or service online. • Secondary Research
Objective Number 1. To determine the significance of the identified factors that influence
South African Internet users purchasing a product or service online. • Secondary Research
Objective Number 2. To determine the relative importance of the identified factors that
influence South African Internet users purchasing a product or service online. A questionnaire
(provided in Annexure One) was developed to investigate the above research objectives and was
distributed, via e-mail to 437 employees of Ninham Shand (Pty) Ltd. A response rate of 269 was
achieved. The research found that the following factors were rated important to the sample
purchasing online: (1) the price of the product or service being purchased; (2) the convenience
to the Internet user; (3) the experience as an Internet user; (4) the web site layout; (5) the
ease of use of the web site; (6) the brand of the product or service; (7) the type of product
or service; (8) the availability of online information on the product or service; (9) the
method of payment; and (10) the web site security features. From the above factors, the web
site security features was ranked as the most important factor influencing respondents
purchasing a product or service online, the ease of use of the web site was ranked as the
second most important factor and the web site layout was ranked as the third most important
factor influencing respondents purchasing a product or service online. Based on these findings,
it can be concluded that the results from this study can contribute to the body of knowledge on
online consumer behaviour theory and knowledge of South African Internet users.Thesis (M.B.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.
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Yang, Cheng-Yu, and 楊正瑀. "Effects of Consumer''''''''s Product Knowledge and Extrinsic Cues on Internet Purchasing." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/55224551980812704192.
Full textAbstract:
碩士國立交通大學
管理科學系
90
Under changeable circumstance of E-Commerce, the most important thing for the on-line B2C company is to know well about the consumer behavior of on-line shopping. For the purpose to earn profit and run business continually, administrators should launch appropriate products and adopt efficient promotion strategies on right price and right place based on consumer behavior. Thus, this study focuses on the web user in Taiwan as the sample group and examined how consumers affected by extrinsic cues and product knowledge. The research involves the variable 「Objective Knowledge」and chooses 「Price」and 「Web Brand」 as the extrinsic cues. The research showed that most of those who have experience of on-line shopping are people between 25~34 years old. The more familiar of the internet environment, the more often they shop on-line. The previous experience of on-line shopping can help reduce consumers’ perceived risk. It also shows that the previous experience of on-line shopping influence consumers’ perceived quality. Price has strong effects on perceived value and willing to buy likewise web brand affect perceived quality. Finally, this study proved that extrinsic cues have large effects on web users with middle and high product knowledge, but have small effects on those with low product knowledge. Therefore executives should provide different web-site content and product information to fit individual needs of web users with different knowledge.
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Wang, Lin Yu, and 王玉琳. "A Study of Using Motivations, Product Involvement, and Purchasing Intention of Trailer." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/52423736499466347137.
Full textAbstract:
碩士大葉大學
休閒事業管理學系碩士在職專班
97
The main purpose of this study is to investigate and analyze the usage motivation, product involvement, and purchase intention of recreation vehicle users. A total of 302 questionnaires have been handed out and recovered. All 302 recovered questionnaires are valid and the percentage of valid questionnaires recovered is 100%. Data collected are analyzed with Descriptive Statistics, Independent Samples t-Test, Pearson Product-moment Correlation Analysis, and One Way ANOVA. The following results are obtained: 1. The overall usage motivations of recreation vehicle users are moderate to high(M=3.48), with the motivation of building “interpersonal relationship” the highest(M=3.50). 2. The product involvement of recreation vehicle users is moderate (M=3.23), with “self-expression” the highest (M=3.25). 3. The purchase intention of recreation vehicle users is low (M=2.80). 4. There are no significant differences on usage motivation among recreation vehicle users regardless of their differences in sex, academic background, or camping partners involved; however, there are significant differences on usage motivations among recreation vehicle users of different ages, professions, monthly income, and period & frequency of camping activities. 5. There are no significant differences on product involvement among recreation vehicle users regardless of their differences in sex, academic background; however, there are significant differences on product involvement among recreation vehicle users of different ages, professions, monthly income, period and frequency of camping activities, and the camping partners involved. 6. There are no significant differences on purchase intention among recreation vehicle users regardless of their differences in sex, age, profession, academic background, and camping partners involved; however, there are significant differences on purchase intention among recreation vehicle users engaging in camping activities with different period & frequency. 7. The usage motivation of recreation vehicle users presents a positive correlation with their product involvement; the purchase intention of recreation vehicle users shows a significant positive correlation with their usage motivation; and there is a significant positive correlation between the product involvement and purchase intention of recreation vehicle users.
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tseng, anthony, and 曾亮銘. "The Influence of Green Product Design on Customer Purchasing Behavior of Netbook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/99448234161567529699.
Full textAbstract:
碩士華梵大學
工業工程與經營資訊學系碩士班
98
The influence of green product design on customer purchasing behavior of netbook, we wonder that what those consumers would consider base on purchasing behavior. Moreover, we divide consumers to several kinds and find their different requirements between those consumers according to the factors. By the way of questionnaire, we use methods such as “Factor Analysis”, “Cluster Analysis”, and “One-way ANOVA Analysis” of SPSS software count to find out the factors of cluster consumers' recognition, behavior, and background. Also we may realize how this might influence consumer’s decision and how much green opinion consumer has. Then, we look at the key idea design of netbook. For instance, green products must save energy, easy to apart, and recyclable to fit the feature of Green. Finally, we lead into the rule of Green products’ design to promote netbook. As the result of study, consumers that would buy netbook spread in age 20 to 30. Buy factor to divide into three type, “consumers buy netbook and consider factor” , “environmental factor” and “netbook appearance design factor”. Named two types of “brand” and “value” in classifying. Cosumers have difference to buy netbook consideration, environmental factor. For example these factors include age, marital status, education degree, job, income and children,etc., there are different purchase results. As influence factor, include the electricity and convenient of netbook. When most consumers buy netbook, still consider the brand, screen size and price. So government policy and green marketing will be the strategy of enterprises.
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Chiang, Hsiu-Chen, and 江秀珍. "A Study for purchasing decision factors and purchase Intention in insurance product." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/45090168041872762951.
Full textAbstract:
碩士國立臺北商業大學
商學研究所
104
After the 2008 financial crisis, the foreign insurance companies forced withdrawal from Taiwan, and some insurance companies are merged. Base on the statistics, the insurance penetration in Taiwan (on premium income GDP ratio) was 17.52% in 2015, the ranking first in the world. It means the Taiwanese prefer to buy the insurance product. It is important for the insurance company how to drive the insurance market, and how to find out consumers’ purchasing decision factor due to the increasing market share. In this study, the empirical survey target is the customer who has bought the commercial insurance policy, the consumer model is utilized to provide statistical analysis and clarify the interaction in terms of customer perceived, herding behavior, product advantage, corporate identity and the customer purchasing intention. The results of the study showed the herding behavior and corporate image are positively affecting purchase intention for all of the insurance products, the customer perceived value is positively affecting purchase intention for guarantee-related life insurance and saving deposited insurance, and the product advantage is non-positively affecting purchase intention for all of the insurance products. The study provided the following suggestions based on the above finding: (1) Create buzz marketing and building excellent corporate image can improve business performance. (2) To strengthen customer perceived value marketing for specific type of product is useful improve business performance. (3) The insurance companies should reduce the low innovation insurance product, and focus on product differentiation and market segmentation for building brand image.
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Hsieh, Chin-Yuan, and 謝致遠. "A Study on the Real Estate Product Information Search and Purchasing Behavio." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/yk29hf.
Full textAbstract:
碩士國立臺灣科技大學
企業管理系
105
ABSTRACT The circulation duration of listed real estates on webpages depict costs. Real estate data of H Company in 2015 were collected and analyzed with regressions where the circulation duration, views and visits were the dependent variables and urban cases, parking, area, unit price, house age, floor, total floors, and building type were the independent variables to explored buyer’s purchasing behavior. Results showed that circulation duration increased with area and decreased with house age; views increased with descending floors; visits increased with house age reduction and area, and increased with parking and for residential use. Besides, urban real estates induced more views and greater visit but the circulation duration reduced accordingly.
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Ya-ju, Chen, and 陳雅如. "Discussion on Product Attributes and Lifestyle Influencing Consumers' Decision Making on Purchasing Behavior - Sleepy Product as an Example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/38401664335515456483.
Full textAbstract:
碩士大葉大學
事業經營研究所
93
ABSTRACT This survey is to understand what product features of female consumers would consider for assessment through the study on woman’s consuming behavior of purchasing sleepy product. Meanwhile the survey hopefully would contribute to the forming of marketing strategies since we attempt to discover the similarities and differences of preferences among various consuming groups. The conceptual of framework is based on E-K-B consumer behavior model. The research sees attributes of sleepy products and consumer demographics as input variables. Market segmentation is based on life styles of users. Consumer behavior is described in several variables that affect the buying patters. The scope of questionnaire subjects includes owners and potential buyers. The questionnaires are collected from female having purchasing ability in Chang-hua area. Factor analysis is employed for dimension reduction, then cluster analysis is applied for classification, and some statistical method, such as ANOVA , chi-squares are used to test the research hypothesis. The study shows, through the process of segmentation, four consumer types. The research further shows there existing significant difference between market segmentation in the following variables: product attributes and the demographics. Some of consumer behavior exist significant difference. There are no differences in motivation and information seeking.
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Chung, Chia-Ling, and 鍾佳伶. "How product property and product brand knowledge affect Brazil consumers’ purchasing intention - in the case of LCD TV." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/46455164818215510547.
Full textAbstract:
碩士中原大學
國際貿易研究所
98
Brazil consists of 190M population, ranking top 3 of Latin American and top 5 in the world. It is expecting the number from middle-class level people would increase by double within decade. Also, 58% of Brazil people comes from under 29 years old segment. Moreover, it is foreseen that there’re more than 140M younger people with potential substantially productivity and excellent consuming capability in coming 30 years. Since the LCD TV product has the exclusive innovation function and the high price attribute, the consumer must be educated to accept the specialized knowledge of digital electrical products had indicated in most of researches which were analyzed in developed country; however, for the developing country’s numerous consumers, if the specialized knowledge of digital electrical and based on traditional consumer behavior theory which can be well apply for innovated electronic product selecting and purchasing? This research takes product attribute and product brand knowledge as variables and explores the influence of perceived quality, perceived risk and perceived value on the consumer’s purchase intention. This research takes LCD TV as the research object, conducting the questionnaire survey in convenience sampling way in view of the consumers who have the actual purchase experience or purchase intention for LCD TV. 400 copies of questionnaire were distributed; 250 copies returned and the returns-ratio is 62.5%. The research employs the regression analysis in order to find the relations within the product attribute, product brand knowledge, perceived quality, perceived risk and perceived value, and also their affects on consumer’s purchase intention. The finding of this research are that, (1) the product attribute has influence on perceived quality. If the product attribute is better, the consumer feels higher perceived value, which will enhance the consumer’s purchase intention. (2) the product attribute and product brand knowledge does not have direct influence to perceived risk; perceived risk and perceived value also not have influence. It seems there is difference definition for South America’s consumer to identify risk value for innovated electronic product, therefore, the product attribute, product brand knowledge and perceived value, perceived risk relationship can’t be approved for the result. The research provided the following managerial proposals to the management of the industrial field based on the conclusions of this study. (1) Enhance product multi-function plus low-end price position to promote consumer’s perceived value. (2) At an early date to seize the chance of developing country’s potential marketing, one of the most growing segments LCT TVs. (3) Right product position.
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Osburg, V. S., Vignesh Yoganathan, S. Brueckner, and W. Toporowski. "How detailed product information strengthens eco-friendly consumption." 2019. http://hdl.handle.net/10454/17057.
Full textAbstract:
YesWhilst many studies consider labelling as means of aggregated communication of environmental product features, the presentation of detailed product information seems a promising alternative. However, the mechanisms through which detailed product information takes effect on consumers requires better understanding. This study empirically develops a framework that focuses on consumers’ perceived usefulness of, and trust in, detailed product information, whilst also considering the role of environmental self-identity. This understanding will help businesses to further stimulate eco-friendly consumption. Structural equation modelling and conditional process analysis are utilised to test hypotheses based on a sample of 279 respondents to a German online survey. Findings: Results show that the perceived usefulness of product information has a positive effect on purchase intention, and this effect is intensified by an individual’s environmental self-identity. Furthermore, for consumers with high environmental self-identity, the effect of perceived usefulness of product information on purchase intention is mediated in turn by trust in detailed product information and resistance to negative information. This study contributes to the debate on the role of product information in ethical consumption by showing how detailed product information gives rise to favourable behavioural outcomes. When detailed information is perceived as being useful, it can affect purchase intention through greater trust and an increased resistance to negative information. Further, detailed product information appears beneficial for both, the mass market and specific segments with high environmental self-identity. Hence, this study empirically establishes the effects of detailed product information on consumer decision-making, thus informing sustainability-related marketing theory and practice.
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CHUEH, YU-SIN, and 闕俞馨. "A Study on the Influences of Exhibition Frequency, Product Type, and Product Price on Consumers' Visiting and Purchasing Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/r6fkb4.
Full textAbstract:
碩士國立高雄應用科技大學
國際企業研究所
105
Nowadays, the industry of exhibition has grown more prosperous and flourishing various commercial exhibitions is held one after another. Commercial exhibition has become one of the main mediums for customers to purchase different kinds of products. It is found in recent studies that since Taiwan MICE (Meetings, Incentives, Conventions, and Exhibitions/Events) industry has developed into a greater position among global MICE industry, and the frequency of exhibitions held in Taiwan also increase both for trade and consumer shows. For instance, most of the customers will visit travel fair for purchasing their travel plans if they have time. The purpose of this paper is to examine whether exhibition frequency, product type, and product price, have influences on customers’ visiting and purchase intentions. This research employs the monetary Experiment Design to collected data. Two different experiments were conducted to examine the effects of product type (utilitarian product or hedonic product) and product price (high or low) on the relationships between exhibition frequency customer’s visiting and purchase intentions respectively. Therefore, there are two 2x2 factorial design experiments. The Experiment has shown that when the exhibition products are utilitarian products, the visiting intention of low-frequency exhibitions is higher than that of high-frequency exhibitions. According to the results showed in Experiment 2, when the exhibition products are high-priced, the visiting intentions of low-frequency exhibitions are higher than that of high-frequency exhibitions.. However, when the exhibition products are low-priced, the visiting and purchase intentions of high-frequency and low-frequency exhibitions have no difference in between.
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Liu, Wei Yu, and 劉威佑. "The Effect of Product Attribute of Environmental Protection Product on Consumer’s Purchasing Intentions－A Study of Diesel Engine Vehicles." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/09259426922354012674.
Full textAbstract:
碩士東海大學
管理碩士在職專班
99
The oil price keeps rising recent years, most of automobile debut the vehicles which have the energy saving and environment protecting function. The diesel engine and hybrid engine vehicles take the major market share of this trend. In Europe, lots of country keep improving the diesel engine vehicles and make it more and more environmental protection, moreover, the diesel engine vehicles have energy saving and environment protection character and have reach market share 40% in Europe. As for, Mainland China, is the second sales volume market in the world. The China government reduces taxes to encourage the developing of new energy vehicles. It’s clearly the new energy developing and energy saving has significant influence in automobile market. In this study the theory is based on E.K.B. consumer decision model, and the questionnaire is focused on the car owner in Taiwan automobile market. The purpose of this study is to approach the product attribute and consumer’s purchasing intentions about the car owner in new energy vehicles. And the Multi-category Logistic Regression is used to approach the analysis in the effect of product attribute of diesel engine vehicles in consumer’s purchasing intentions
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Yang, Shu-Chi, and 楊書綺. "The Influence of Impulse Buying on Consumer’s Guilt after Purchasing–The Transaction Way、Product Characteristics and Product Final Use." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88993305161215129990.
Full textAbstract:
碩士輔仁大學
織品服裝學系
95
Even if the consumer behavior will be changes so much, studies of the consumer mood to demonstrate, the feeling of guilty is the behavior tendency decisive mood performance, however the passing research usually places the key point discussion the cognition, few will have the research with emphasis to place the impulsive purchase after to buy influence the feeling of guilty, and influence of in the product final use and under the transaction way, will have what kind of change in the consumer innermost feelings. The result showed that, consumer impulsive special characteristic high, compared to the low impulsive special characteristic, can have compares the impulsive consumer behavior, when the product characteristic for leads life of comfort, when compares the product characteristic for the solid thing, can initiate the impulse the consumer behavior; If the transaction way the coordinate credit card payment, compares the use payment in cash, the change has impulsiveness of purchase behavior the consumer, also transaction way if the use credit card payment, compares the use payment in cash the consumer, easier to have the feeling of guilty; Of consumer behavior if impulsiveness goods final use for gives oneself, compares the use for when grants other people, the change has the feeling of guilty; Of consumer behavior degree impulsiveness higher, then afterwards has the feeling of guilty to be higher.
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Yang, Pei-Nin, and 楊珮寧. "A Study on The Purchasing Intention of Innovative Product－Exemplified by DVD Recorder." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/56470409765251500902.
Full textAbstract:
碩士國立臺北大學
企業管理學系
92
In recent year, DVD Player/Recorder equipments, one kind of information electric appliances. DVD Recorder equipments integrated several digital functions are more and more popular. We used Innovation Adoption Theory and revised it as the study’s frame used to identify the acceptance of the DVD Recorder based on consumers'' preference and their demand. In addition, we try to find out whether the consumers can be segregated by their life style so as to identify target consumer groups and to describe their characteristics. This research is to use structured questionnaires, and we got 200 effective copies of the samples. All data were analyzed with the following methods: Frequency Distribution Analysis, Factor Analysis, Reliability Analysis, Cluster Analysis, MANOVA Analysis, Chi-square Test. From the samples we discovered that potential users could be effectively segregated by life style. In addition, we found the consumers’ adoption behavior variables shows difference do exist in terms of the source of information, opinion of the function, interested, and where to buy. In order to target these potential customers, different marketing strategies are required. About 82.5% of the sample attendants who has heard of DVD Recorder have expressed that the DVD Player and VHS Recorder can provide multifunctional services. Primary sources of such information comes from newspapers and magazines, the next are from TV and Internet, their relatives and friends. Majority of the sample attendants showed interest in DVD Recorder, 78.5% are 58% have expressed their intention to purchase the DVD Recorder over12 month, 30% will purchase within a 6 to 12 month period. It also shows differences do exist between different lifestyle consumers in estimate principle on marketing and servicing, attach importance to, post-service, quality, price, completely accessories, public praise of manufacturer. In the whole body, they emphasize to quality and post-service. Key word：DVD Recorder, Innovation Adoption, Product Attributes, Lifestyle.