Journal articles on the topic 'Product placement'
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Wiles, Michael A., and Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis." Journal of Marketing 73, no. 4 (July 2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.
Full textTurner, Christopher R. "Product Placement of Medical Products." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 159–70. http://dx.doi.org/10.1300/j057v10n01_11.
Full textNatharius, David, and Mary-Lou Galician. "When Product Placement Is NOT Product Placement." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 213–18. http://dx.doi.org/10.1300/j057v10n01_15.
Full textBuckser, Andrew and Susan. "Product Placement." Anthropology News 46, no. 4 (April 2005): 60. http://dx.doi.org/10.1525/an.2005.46.4.60.
Full textYeston, J. "Product Placement." Science 334, no. 6056 (November 3, 2011): 571. http://dx.doi.org/10.1126/science.334.6056.571-c.
Full textAlexander, Christian. "Alexandra Puff: Product Placement Stephan Leitgeb: Product-Placement." Zeitschrift für geistiges Eigentum 2, no. 4 (2010): 492. http://dx.doi.org/10.1628/186723710794481345.
Full textvan der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme." Communicare: Journal for Communication Studies in Africa 24, no. 2 (October 24, 2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.
Full textKasza, Irén Éva. "Product Placement – New Age of Hungarian Advertisement." E-conom 3, no. 1 (2014): 79–106. http://dx.doi.org/10.17836/ec.2014.1.079.
Full textÁlvarez Rodríguez, Víctor. "Types of product placement: a theoretical overview." IROCAMM-International Review Of Communication And Marketing Mix 1, no. 3 (2020): 7–22. http://dx.doi.org/10.12795/irocamm.2020.v01.i03.01.
Full textWright, Bianca. "Beyond product placement." Communicare: Journal for Communication Studies in Africa 30, no. 1 (October 17, 2022): 47–65. http://dx.doi.org/10.36615/jcsa.v30i1.1665.
Full textKanitz, Christopher, Laurent Muzellec, Michael Schade, and Christoph Burmann. "Reverse Product Placement." Marketing ZFP 35, no. 3 (2013): 233–50. http://dx.doi.org/10.15358/0344-1369_2013_3_233.
Full textRedondo, Ignacio. "Product-Placement Planning." Journal of International Consumer Marketing 18, no. 4 (October 11, 2006): 33–60. http://dx.doi.org/10.1300/j046v18n04_03.
Full textHsu, Chia-Ling, Rafael Matta, Sergey V. Popov, and Takeharu Sogo. "Optimal Product Placement." Review of Industrial Organization 51, no. 1 (March 22, 2017): 127–45. http://dx.doi.org/10.1007/s11151-017-9575-y.
Full textRössler, Patrick, and Julia Bacher. "Transcultural Effects of Product Placement in Movies." Zeitschrift für Medienpsychologie 14, no. 3 (July 2002): 98–108. http://dx.doi.org/10.1026//1617-6383.14.3.98.
Full textMarchand, Andre, Thorsten Hennig-Thurau, and Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, no. 9/10 (September 14, 2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.
Full textK. Balasubramanian, Siva, Hemant Patwardhan, Deepa Pillai, and Kesha K. Coker. "Modeling attitude constructs in movie product placements." Journal of Product & Brand Management 23, no. 7 (November 11, 2014): 516–31. http://dx.doi.org/10.1108/jpbm-04-2014-0552.
Full textChan, Fanny Fong Yee, Dan Petrovici, and Ben Lowe. "Antecedents of product placement effectiveness across cultures." International Marketing Review 33, no. 1 (February 8, 2016): 5–24. http://dx.doi.org/10.1108/imr-07-2014-0249.
Full textAbu Seman, Rabiah Adawiah, Yee Shan Lew, and Jing Ni Tee. "Correlation Between Product Placement in Film, Purchase Intention And Brand Attitude." Jurnal Pengajian Media Malaysia 21, no. 1 (May 31, 2019): 61–74. http://dx.doi.org/10.22452/jpmm.vol21no1.5.
Full textWadia, Reena. "E-cigarette product placement." British Dental Journal 230, no. 10 (May 2021): 662. http://dx.doi.org/10.1038/s41415-021-3104-y.
Full textHackley, Chris, and Rungpaka Amy Hackley née Tiwsakul. "Observations: Unpaid product placement." International Journal of Advertising 31, no. 4 (January 2012): 703–18. http://dx.doi.org/10.2501/ija-31-4-703-718.
Full textGuennemann, Frank, and Yoon C. Cho. "The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase." Journal of Service Science (JSS) 7, no. 1 (November 3, 2014): 29–42. http://dx.doi.org/10.19030/jss.v7i1.8911.
Full textDens, Nathalie, Patrick De Pelsmacker, Peter Goos, and Leonids Aleksandrovs. "How to Mix Brand Placements in Television Programmes to Maximise Effectiveness." International Journal of Market Research 58, no. 5 (September 2016): 649–70. http://dx.doi.org/10.2501/ijmr-2016-022.
Full textHishamudin, Farah Farhanah, and Nur Atikah A Rahman. "Gegar Vaganza: Persepsi Pengguna dan Penempatan Produk D’Herbs dalam Rancangan Realiti Televisyen di Malaysia." Jurnal Pengajian Media Malaysia 23, no. 2 (November 23, 2021): 73–91. http://dx.doi.org/10.22452/jpmm.vol23no2.2.
Full textBegy, Genevieve, and Vishal Talwar. "The Economic Worth of Product Placement in Prime-time Television Shows." International Journal of Market Research 58, no. 2 (March 2016): 253–75. http://dx.doi.org/10.2501/ijmr-2015-026.
Full textVashist, Devika. "Effect of product involvement and brand prominence on advergamers’ brand recall and brand attitude in an emerging market context." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (January 8, 2018): 43–61. http://dx.doi.org/10.1108/apjml-01-2016-0014.
Full textButt, Fizzah Khalid. "PRODUCT PLACEMENT IN THE PAKISTANI ENTERTAINMENT INDUSTRY." Pakistan Journal of Social Research 04, no. 02 (June 30, 2022): 594–602. http://dx.doi.org/10.52567/pjsr.v4i2.511.
Full textRosmiati, Ana. "PILIHAN DIKSI DALAM PRODUCT PLACEMENT DALAM SINETRON TUKANG OJEK PENGKOLAN." Acintya : Jurnal Penelitian Seni Budaya 13, no. 2 (March 9, 2022): 129–43. http://dx.doi.org/10.33153/acy.v13i2.3998.
Full textQureshi, Ishtiaq Hussain, and Maleeha Gul. "Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior." Indian Journal of Marketing 45, no. 7 (July 1, 2015): 35. http://dx.doi.org/10.17010/ijom/2015/v45/i7/79927.
Full textBrennan, Ian, Khalid M. Dubas, and Laurie A. Babin. "The influence of product-placement type & exposure time on product-placement recognition." International Journal of Advertising 18, no. 3 (January 1999): 323–37. http://dx.doi.org/10.1080/02650487.1999.11104764.
Full textKOWALKOWSKI, ANDRZEJ, ADAM RUDZEWICZ, ANETA CIEĆWIERZ, and KAZIMIERZ ORZECHOWSKI. "PRODUCT PLACEMENT AS A PROMOTION TOOL IN THE CONSUMER'S OPINION." sj-economics scientific journal 29, no. 2 (June 30, 2018): 104–15. http://dx.doi.org/10.58246/sjeconomics.v29i2.125.
Full textKarmakar, Anima, Md Nur-Al-Ahad, and Tanvir Hyder. "Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program." Business Ethics and Leadership 5, no. 2 (2021): 107–21. http://dx.doi.org/10.21272/bel.5(2).107-121.2021.
Full textOng, Camile Candi, Chris Joselle Santiago, and Coleen Kirk Verdejo. "Product Placement in Filipino Films: An approach to Consumer Purchasing Intention." Journal of Business and Management Studies 4, no. 1 (March 3, 2022): 179–88. http://dx.doi.org/10.32996/jbms.2022.4.1.21.
Full textPrasetya, Ghygha Yunus Widya. "PENGARUH PRODUCT PLACEMENT VOLVO DI DALAM FILM TWILIGHT SAGA: BREAKING DAWN PART 1 & PART 2 TERHADAP BRAND RECALL." Journal of Innovation in Business and Economics 4, no. 2 (August 14, 2014): 95. http://dx.doi.org/10.22219/jibe.vol4.no2.95-100.
Full textKozak, Vratislav, and Karel Barinka. "The measurement of product placement." Economic Annals-ХХI 161, no. 9-10 (December 2016): 66–70. http://dx.doi.org/10.21003/ea.v161-15.
Full textChang, Susan, Jay Newell, and Charles T. Salmon. "Product placement in entertainment media." International Journal of Advertising 28, no. 5 (January 2009): 783–806. http://dx.doi.org/10.2501/s0265048709200904.
Full textSiegel, Paul. "Product Placement and the Law." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 89–100. http://dx.doi.org/10.1300/j057v10n01_07.
Full textNelson, Richard Alan. "A Product Placement Resource Guide." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 259–67. http://dx.doi.org/10.1300/j057v10n01_22.
Full textChae, Myung-Jin, and Hye-Jin Sun. "TV Product Placement in Korea." Journal of Promotion Management 19, no. 1 (January 2013): 54–75. http://dx.doi.org/10.1080/10496491.2012.736461.
Full textBarn, Sukhbinder. "Product placement in Bollywood movies." Marketing Intelligence & Planning 27, no. 7 (October 23, 2009): 976–80. http://dx.doi.org/10.1108/02634500911000252.
Full textBaltezarević, Ivana, and Radoslav Baltezarević. "Product placement in new media." Bastina, no. 48 (2019): 171–79. http://dx.doi.org/10.5937/bastina1948171b.
Full textBock, Michael, and Siracusa Gómez Izquierdo. "Product Placement, Markengedächtnis, Markenimage (1)." Zeitschrift für Medienpsychologie 18, no. 3 (July 2006): 106–18. http://dx.doi.org/10.1026/1617-6383.18.3.106.
Full textBock, Michael, Bettina Kirchgäßner, and Viola Seeliger. "Product Placement, Markengedächtnis, Markenimage (2)." Zeitschrift für Medienpsychologie 18, no. 4 (October 2006): 146–59. http://dx.doi.org/10.1026/1617-6383.18.4.146.
Full textHofman-Kohlmeyer, Magdalena Hofman-Kohlmeyer. "DETERMINANTS OF EFFECTIVE PRODUCT PLACEMENT IN COMPUTER GAMES – LITERATURE REVIEW." CBU International Conference Proceedings 6 (September 24, 2018): 181–86. http://dx.doi.org/10.12955/cbup.v6.1153.
Full textHuang, Ying, and Fumin Deng. "Impact of Product Placement on Purchase Intention in the Context Of Product-harm Crisis." Social Behavior and Personality: an international journal 50, no. 6 (June 1, 2022): 110–27. http://dx.doi.org/10.2224/sbp.11586.
Full textZhang, Yating. "On the Advantages and Disadvantages and Approaches of Implanted Advertising in Films and TV Dramas." Frontiers in Humanities and Social Sciences 2, no. 11 (November 21, 2022): 73–77. http://dx.doi.org/10.54691/fhss.v2i11.2778.
Full textMartín García, Alicia. "Product placement as an efficient marketing tool within the media mix." Harvard Deusto Business Research 10, no. 1 (May 29, 2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.
Full textZemko, Maria. "Product Placement: Enclosing of Culture and Commerce in Modern Russian Cinema." Journal of Economic Sociology 11, no. 1 (2010): 84–110. http://dx.doi.org/10.17323/1726-3247-2010-1-84-110.
Full textCokki, Sharon Nathania, and Haris Maupa. "Product Placement On Indonesian Rap Song." Jurnal Manajemen 27, no. 1 (February 1, 2023): 62–85. http://dx.doi.org/10.24912/jm.v27i1.1097.
Full textChavadi, Chandan A., Sindhu R. Menon, and Monika Sirothiya. "Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type." Vision: The Journal of Business Perspective 23, no. 1 (March 2019): 31–43. http://dx.doi.org/10.1177/0972262918821227.
Full textКривцова, Евгения, Екатерина Маженина, and Анастасия Бездомникова. "Product placement on regional television as a tool to promote local brands." Маркетинг и маркетинговые исследования 4 (2022): 330–42. http://dx.doi.org/10.36627/2074-5095-2022-4-4-330-342.
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