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Books on the topic 'Product placement'

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Author: Grafiati
Published: 4 June 2021
Last updated: 22 February 2023

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1

Koberger, Vera. Product Placement Sponsoring Merchandising. Munster: Lit Verlag, 1990.

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2

Das Product Placement im Kinospielfilm. Frankfurt am Main: P. Lang, 1996.

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3

Rathmann, Peggy. Medienbezogene Effekte von Product Placement. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.

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4

Masoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.

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5

Wegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.

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6

Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.

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7

Zaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.

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8

Branded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.

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9

Lehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.

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10

Scherer, Beate. "Product Placement" im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, 1990.

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11

Nilsson, Christina. Product placement in films and the reinforcement of brand image: The case of Ericsson. London: LCP, 2002.

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12

Carey, Daniel Paul. Product placement in feature films: An investigation into why it is done and how products make it to the screen. London: LCP, 2002.

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13

Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?: Eine Beurteilung aus dem Blickwinkel des Wettbewerbsrechts unter Berücksichtigung der Mediengesetze. Frankfurt am Main: P. Lang, 1993.

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14

Blaue, Andreas. Werbung wird Programm: Rundfunkrechtliche Zulässigkeit und Regulierung von Sonderwerbeformen im privaten Fernsehen unter besonderer Berücksichtigung des Product Placements. Baden-Baden: Nomos, 2011.

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15

Branded Entertainment. London: Kogan Page Publishers, 2007.

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16

Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm: Eine Untersuchung zur Bedeutung der Kunstfreiheitsgarantie für die Anwendung des [Paragraphen] 1 UWG. Frankfurt am Main: P. Lang, 1999.

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17

Altmann, Michaela. Product Placement - Grundlagen, Ziele und Arten des Product Placement. GRIN Verlag GmbH, 2008.

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18

Schultze, Reinhard D. Product Placement im Spielfilm. C.H. Beck, 2001.

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19

Müller-Rüster, Jannis. Product Placement im Fernsehen. Mohr Siebeck, 2010. http://dx.doi.org/10.1628/978-3-16-151179-0.

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20

Tata, Nadja. Product Placement in James-Bond-Filmen. Unknown., 2006.

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21

Effektivität von Ausgestaltungsformen des Product Placement. Wiesbaden: DUV, 2007. http://dx.doi.org/10.1007/978-3-8350-9603-5.

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22

Helmig, Prof Bernd, and Pascal Schumacher. Effektivität Von Ausgestaltungsformenen des Product Placement. Westdeutscher Verlag GmbH, 2007.

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23

Schumacher, Pascal, and Prof Dr Bernd Helmig. Effektivität von Ausgestaltungsformen des Product Placement. Deutscher Universitätsverlag, 2007.

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24

Britain, Great. Audiovisual Media Services (Product Placement) Regulations 2010. Stationery Office, The, 2010.

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25

Product Placement in Hollywood Films: A History. McFarland & Company, 2004.

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26

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media. Routledge, 2004. http://dx.doi.org/10.4324/9780203824702.

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27

Selling James Bond Product Placement In The James Bond Films. Cambridge Scholars Publishing, 2011.

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28

Niederdorfer, Kathrin. Product Placement - Ausgewählte Studien über die Wirkung auf den Rezipienten. GRIN Verlag GmbH, 2008.

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29

Rathmann, Peggy. Medienbezogene Effekte von Product Placement: Theoretische Konzeption und empirische Analyse. Springer Gabler, 2014.

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30

Rathmann, Peggy. Medienbezogene Effekte Von Product Placement: Theoretische Konzeption und Empirische Analyse. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2014.

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31

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business. Kogan Page, 2007.

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32

Will Work For Shoes The Business Behind Red Carpet Product Placement. Greenleaf Book Group, 2011.

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33

Ashbrook, Susan. Will Work for Shoes: The Business Behind Red Carpet Product Placement. Greenleaf Book Group, 2011.

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34

Zaiss, Volker. Zusammenspiel Von Product Placement und Co-Promotion: Eine Bestandsaufnahme und Empirische Wirkungsanalyse. Springer Fachmedien Wiesbaden GmbH, 2021.

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35

Leyendecker-Langner, Natascha M. Product Placement Im Spielfilm: Eine Kritische Analyse des Europaischen und des Deutschen Regelungssystems. Nomos Verlagsgesellschaft, 2018.

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36

Product Placement Mglichkeiten Und Grenzen Einer Neuen Werbeform Seminararbeit Zum Olineseminar Wirtschaftsbezogene Kulturgeschichte Deutschlands. Grin Verlag, 2008.

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37

Wegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen: Eine Analyse am Beispiel von Mercedes-Benz. Springer Gabler, 2019.

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38

Positionierung im Lebensstil-Labyrinth. Peter Lang GmbH, 2001.

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39

Nunziata, Susan. Marketing Strategies for Entertainment, Brand & Retail Tie-Ins. EPM Communications, 2004.

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40

Nunziata, Susan. Marketing Strategies for Entertainment, Brand & Retail Tie-Ins. EPM Communications, 2005.

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41

Puff, Alexandra. Product Placement: Die Rechtlichen Aspekte Der Produktplatzierung (Schriftenreihe Des Archivs Fur Urheber- Und Medienrecht) (German Edition). Nomos Verlagsgesellschaft, 2009.

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42

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.

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43

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.

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44

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.

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45

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.

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46

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.

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47

Fernsehwerbung Im Programm: Die Zunehmende Kommerzialisierung Des Fernsehprogramms Im Zeitalter Einer Okonomisierung Der Aufmerksamkeit ALS Verfas. Peter Lang Publishing, 2002.

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48

Product-Placement im offentlich-rechtlichen Fernsehen: In der Grauzone zwischen unlauterem Wettbewerb und wichtiger Finanzierungsquelle (Europaische Hochschulschriften. ... = Theatre, cinema, television). Lang, 1997.

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49

Organizer for Product Placements: Plan Your Product Placements. Independently Published, 2020.

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50

C, Vories Kimery, and Harrington Anna, eds. Proceedings of state regulation of coal combustion by-product placement at mine sites: A technical interactive forum : proceedings of state regulation of coal combustion by-product placement at mine sites : a technical interactive forum held May 4-6, 2004, at the Wyndham Hotel, Harrisburg, Pennsylvania. Alton, Ill: U.S. Dept. of the Interior, Office of Surface Mining, 2005.

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