Academic literature on the topic 'Product placement'
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Journal articles on the topic "Product placement"
Wiles, Michael A., and Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis." Journal of Marketing 73, no. 4 (July 2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.
Full textTurner, Christopher R. "Product Placement of Medical Products." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 159–70. http://dx.doi.org/10.1300/j057v10n01_11.
Full textNatharius, David, and Mary-Lou Galician. "When Product Placement Is NOT Product Placement." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 213–18. http://dx.doi.org/10.1300/j057v10n01_15.
Full textBuckser, Andrew and Susan. "Product Placement." Anthropology News 46, no. 4 (April 2005): 60. http://dx.doi.org/10.1525/an.2005.46.4.60.
Full textYeston, J. "Product Placement." Science 334, no. 6056 (November 3, 2011): 571. http://dx.doi.org/10.1126/science.334.6056.571-c.
Full textAlexander, Christian. "Alexandra Puff: Product Placement Stephan Leitgeb: Product-Placement." Zeitschrift für geistiges Eigentum 2, no. 4 (2010): 492. http://dx.doi.org/10.1628/186723710794481345.
Full textvan der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme." Communicare: Journal for Communication Studies in Africa 24, no. 2 (October 24, 2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.
Full textKasza, Irén Éva. "Product Placement – New Age of Hungarian Advertisement." E-conom 3, no. 1 (2014): 79–106. http://dx.doi.org/10.17836/ec.2014.1.079.
Full textÁlvarez Rodríguez, Víctor. "Types of product placement: a theoretical overview." IROCAMM-International Review Of Communication And Marketing Mix 1, no. 3 (2020): 7–22. http://dx.doi.org/10.12795/irocamm.2020.v01.i03.01.
Full textWright, Bianca. "Beyond product placement." Communicare: Journal for Communication Studies in Africa 30, no. 1 (October 17, 2022): 47–65. http://dx.doi.org/10.36615/jcsa.v30i1.1665.
Full textDissertations / Theses on the topic "Product placement"
Carcuro, Maturana Katrina, and Navarro Diego Labra. "Product placement." Tesis, Universidad de Chile, 2004. http://www.repositorio.uchile.cl/handle/2250/114403.
Full textEl product placement, “tie in”, inserción de productos o emplazamiento del producto es introducir productos publicitarios donde se pueda distinguir una marca generalmente conocida dentro de algún espacio publicitario que no sea una tanda comercial, es decir; pueden introducirse estas marcas (o productos) tanto en películas como en series de TV, programas estelares, videojuegos, en partidos de fútbol e incluso dentro de letras de canciones (donde se mencionan marcas de productos), con algún fin publicitario. Es de nuestro interés investigar sobre el Product Placement ya que es una nueva forma de publicidad que surge debido a que la audiencia y televidentes empezaron a saturarse de la publicidad tradicional y antes vista. Por ejemplo cuando el televidente se encuentra en la mejor parte de la teleserie se les interrumpe con comerciales la mayoría de las veces largos y repetidos que a vista del ser humano se convierte en una rutina aburrida y persuasiva, siendo el único fin hacer que el televidente consuma el producto. Este tema (PP), tiene argumentos a favor, pero también en contra. Las empresas cinematográficas se encuentran a favor del PP porque les conviene debido a que justamente cuando están en el período de producción de la película (con menos recursos), o series, o juegos, etc. obtienen ingresos por este medio. Pero la otra parte, los que aun no están totalmente convencidos de que el PP es favorable, como por ejemplo los probables auspiciadores no tienen muy clara si esta forma de publicidad en realidad sirve para aumentar la intención de compra, la recordación de la marca, la actitud hacia la marca, etc. De esta manera el objetivo de nuestro seminario es presentar el concepto de product placement, diferenciarlo de otras formas de comunicación, clasificar los tipos de de PP, ventajas y desventajas, sus efectos y regulación, como es el proceso de trabajo y su rentabilidad. También para obtener un mayor conocimiento en esta 5 materia, ya que queremos saber si es efectivo y si funciona el PP, si realmente aumenta la intención de compra, recordación de marca, etc. y si es recomendable que las empresas inviertan en esta nueva forma de introducir la publicidad. Respecto a la justificación nos parece interesante investigar sobre el PP ya que cada vez percibimos que aparece con mayor frecuencia en los cines, en la televisión, video juegos, deportes, libros, etc. y creemos que debido a esta profesión es interesante tener un mayor conocimiento sobre este tema para tomar decisiones acertadas. Método que utilizaremos: Trabajaremos un marco conceptual: Definiciones, Conceptos, Marco Teórico que se elaborará a partir de una revisión de la literatura acerca del tema
Koulová, Lucie. "Product placement v televizní tvorbě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150380.
Full textWang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.
Full textAntonova, Antonina. "Product placement a jeho právní aspekty." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4267.
Full textAbrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.
Full textPulliam, Maria Flavia T. "Product Placement Decisions On-Set." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_theses/93.
Full textKobosilová, Irena. "Product Placement v českém filmu." Master's thesis, Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna, 2009. http://www.nusl.cz/ntk/nusl-79166.
Full textІлляшенко, Наталія Сергіївна, Наталия Сергеевна Ильяшенко, Nataliia Serhiivna Illiashenko, and Ю. А. Доля. "Product Placement як інструмент маркетингу." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/14716.
Full textHavlíčková, Lenka. "Product Placement ve vybraném díle." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-195485.
Full textAnil, Pillai Deepa. "Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/364.
Full textBooks on the topic "Product placement"
Koberger, Vera. Product Placement Sponsoring Merchandising. Munster: Lit Verlag, 1990.
Find full textDas Product Placement im Kinospielfilm. Frankfurt am Main: P. Lang, 1996.
Find full textRathmann, Peggy. Medienbezogene Effekte von Product Placement. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.
Full textMasoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.
Find full textWegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.
Full textBente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.
Find full textZaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.
Full textBranded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.
Find full textLehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.
Find full textScherer, Beate. "Product Placement" im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, 1990.
Find full textBook chapters on the topic "Product placement"
Berndt, Ralph. "Product Placement." In Handbuch Marketing-Kommunikation, 673–94. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-82539-1_34.
Full textDawid, Herbert, Karl Doerner, Richard F. Hartl, Marc Reimann, Georg Dorffner, Thomas Fent, Markus Feurstein, Andreas Mild, Martin Natter, and Alfred Taudes. "Product Placement." In Quantitative Models of Learning Organizations, 47–62. Vienna: Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6158-6_4.
Full textHermanns, Arnold, and Fritjof Lemân. "Product Placement." In Handbuch Kommunikation, 177–94. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_9.
Full textZaiss, Volker. "Product Placement." In Das Zusammenspiel von Product Placement und Co-Promotion, 9–49. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6_2.
Full textEsmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Food product placement." In Food Advertising and Childhood Obesity, 59–67. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge studies in marketing ; 10: Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-6.
Full textRathmann, Peggy. "Product Placement als Kommunikationsinstrument." In Medienbezogene Effekte von Product Placement, 13–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_2.
Full textBacher, Julia, and Patrick Rössler. "Product Placement in Spielfilmen." In Fernsehwerbung — quo vadis?, 199–225. Wiesbaden: VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80382-5_12.
Full textKohl, Helmut. "Product Placement und Sponsoring." In Fernsehfinanzierung, 147–54. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-90299-3_7.
Full textCrowell, Thomas A. "Product Placement and Sponsorship." In The Pocket Lawyer for Filmmakers, 189–98. 3rd ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003228479-17.
Full textAltendorfer, Otto. "Product Placement — Fundraising — Merchandising — Bartering." In Das Mediensystem der Bundesrepublik Deutschland, 71–75. Wiesbaden: VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80372-6_12.
Full textConference papers on the topic "Product placement"
Ip, Barry. "Product placement in interactive games." In the International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1690388.1690404.
Full textNozdrenko, Elena. "FEATURES OF RUSSIAN PRODUCT PLACEMENT." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/41/s16.023.
Full textIto, Yusuke, and Shohei Kato. "Dynamic product placement method in order picking using correlation between products." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800361.
Full textYang, Lin, and Chengyue Yin. "Influence of Product Plot Connection of Product Placement on Purchase Intention." In 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icesem-18.2018.24.
Full textRittippant, Nattharika, Lalita Ruyaporn, Tanarat Hongpaisanvivat, Ploypailin Limrahaphan, and Kornbongkoch Kasemweerakul. "THE EFFECTIVENESS OF PRODUCT PLACEMENT IN THAILAND." In International Conference on Engineering, Project, and Production Management. Association of Engineering, Project, and Production Management, 2013. http://dx.doi.org/10.32738/ceppm.201310.0064.
Full textVarol, Gul, Ridvan Salih Kuzu, and Yusuf Sinan Akgiil. "Product placement detection based on image processing." In 2014 22nd Signal Processing and Communications Applications Conference (SIU). IEEE, 2014. http://dx.doi.org/10.1109/siu.2014.6830408.
Full textImani, N., H. Sarbazi-Azad, and A. Y. Zomaya. "Distant-Based Resource Placement in Product Networks." In Eighth International Conference on Parallel and Distributed Computing, Applications and Technologies (PDCAT 2007). IEEE, 2007. http://dx.doi.org/10.1109/pdcat.2007.19.
Full textImani, N., H. Sarbazi-Azad, and A. Y. Zomaya. "Distant-Based Resource Placement in Product Networks." In Eighth International Conference on Parallel and Distributed Computing, Applications and Technologies (PDCAT 2007). IEEE, 2007. http://dx.doi.org/10.1109/pdcat.2007.4420138.
Full textChorvatova, Bianka. "LEGISLATION AND ETHICAL SELF-REGULATION OF PRODUCT PLACEMENT." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.5/s16.020.
Full textMoinzadeh, Paria, and Hamid Sarbazi-Azad. "Resource Placement in the Edge Product of Graphs." In 22nd International Conference on Advanced Information Networking and Applications (aina 2008). IEEE, 2008. http://dx.doi.org/10.1109/aina.2008.131.
Full textReports on the topic "Product placement"
Rushing, John F., and Anthony J. Falls. Long-Term Performance Evaluation of Asphalt Surface Treatments: Product Placement. Fort Belvoir, VA: Defense Technical Information Center, February 2010. http://dx.doi.org/10.21236/ada529159.
Full textSimancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, December 2016. http://dx.doi.org/10.4185/cil2016-063.
Full textSalavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.
Full textY.P. Chugh, D. Biswas, and D. Deb. UNDERGROUNG PLACEMENT OF COAL PROCESSING WASTE AND COAL COMBUSTION BY-PRODUCTS BASED PASTE BACKFILL FOR ENHANCED MINING ECONOMICS. Office of Scientific and Technical Information (OSTI), June 2002. http://dx.doi.org/10.2172/822018.
Full textPerkey, David, and Danielle Tarpley. Using geophysical and erosion properties to identify potential beneficial use applications for Atlantic Intracoastal Waterway sediments. Engineer Research and Development Center (U.S.), July 2022. http://dx.doi.org/10.21079/11681/44825.
Full textPerkey, David W., Danielle R. N. Tarpley, and Renée M. Styles. Using Geophysical and Erosion Properties to Identify Potential Beneficial Use Applications for Atlantic Intracoastal Waterway Sediments. U.S. Army Engineer Research and Development Center, July 2022. http://dx.doi.org/10.21079/11681/44906.
Full textRatmanski, Kiril, and Sergey Vecherin. Resilience in distributed sensor networks. Engineer Research and Development Center (U.S.), October 2022. http://dx.doi.org/10.21079/11681/45680.
Full textAnder, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, January 2021. http://dx.doi.org/10.31542/r.gm:2687.
Full textAnder, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, January 2021. http://dx.doi.org/10.31542/r.gm:2687.
Full textBrodie, Katherine, Brittany Bruder, Richard Slocum, and Nicholas Spore. Simultaneous mapping of coastal topography and bathymetry from a lightweight multicamera UAS. Engineer Research and Development Center (U.S.), August 2021. http://dx.doi.org/10.21079/11681/41440.
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