Dissertations / Theses on the topic 'Product involvement'
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Peter, Martin. "Early supplier involvement (ESI) in product development /." [St. Gallen] : [s.n.], 1996. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007463287&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Nguyen, Dat Anh. "Customer involvement in new product development process." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34964.
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Purpose – Evaluate the four popular communication methods to involve customers in the NPD process from customers’ perspective (In this thesis, the four chosen communication methods are: Quality Function Deployment, Prototype, Idea Generation Activities and Lead-user Involvement). Design/Methodology/Approach – This is a quantitative research which used questionnaire to collect data. The questionnaire form is distributed online to respondents. Findings – The findings show the comparison between the four communication methods. The differences are measured and analyzed using measurement system from Zaichkowsky (1985) including: Interests, Needs and Values. Research Limitations – This thesis face limitation regarding the chosen sample. In addition to that language is also one of the major obstacles. Managerial Implications – The findings provide companies with evaluation regarding option for communication method to increase customer involvement degree. Originality/Value – This research is unique in a way that the author filtered the four most popular communication methods based on reviewed articles then conducted an evaluation on these methods. The evaluation is performed based on customers’ perspective which has not been done before. This thesis provides a new perspective on how firms should look at customers’ involvement.
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McWilliam, G. "Consumers' involvement in brands and product categories." Thesis, Cranfield University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385755.
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Kim, Ji Whan. "Supplier involvement strategies in environmentally friendly product development." [S.l.] : Rotterdam : [s.n.] ; Erasmus University Rotterdam [Host], 2005. http://hdl.handle.net/1765/7120.
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Felekoğlu, Burcu. "Top management involvement in new product development projects." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610097.
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Lee, Seungeun. "The influence of product involvement and fan identification on response to team sponsors' products." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124223738.
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Thesis (Ph. D.)--Ohio State University, 2005.Title from first page of PDF file. Document formatted into pages; contains xiv, 116 p.; also includes graphics (some col.). Includes bibliographical references (p. 109-116). Available online via OhioLINK's ETD Center
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Wendel, Ellen. "Does high product complexity & production cost drive high customer involvement in product development?" Thesis, Växjö universitet, Ekonomihögskolan, EHV, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-29173.
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Does high products complexity & production cost drive high customer involvement in product development? Author: Ellen Wendel Tutor/Examiner: Sarah Philipson Background The purpose of this thesis first arose when interviewing the CEO and the chief of product development of a Swedish wood company. The lack of communication between the two of them and the overall information flow within the company seemed to me brutally bad. When leaving that company a question popped up: Do a low production cost/unit and/or a low product complexity on an industrial market result in low customer involvement? Problem focus/hypotheses Product failure is costly and time consuming; doing it right the first time can keep a company alive and give it competitive advantages, Matzler et al (1997). Customer involvement has proven to increase the chances for a successful product launch, von Hippel (1988), Lagrosen (2005), Pitta et al (1996) and Matzler et al (1997). With the assumption that customer involvement can affect product development in a positive way, any conditions that might drive customer involvement in product development would be of interest. This thesis investigates three hypotheses concerning how product complexity and production cost drive customers involvement; H1: High product complexity positively predicts the use of high customer involvement in the product development. H2: High production cost positively predicts the use of high customer involvement in the product development. H3: High production cost and high product complexity together positively predicts the use of high customer involvement. Method The main study was executed with surveys sent per e-mail. The investigated populations are wood component suppliers and machine suppliers. The suppliers were chosen to get a vast range of product complexity and production cost. The hypotheses were analyzed with chi-square statistics and percentages. To get a basic understanding of the industry, I first made a pre-study; interviewing two suppliers and telephone interviewing the head of glued edge pine panel issues at the Swedish Wood & Furniture Association. Findings Hypothesis 1 I conclude that higher product complexity leads to higher customer involvement on both industries. This result gives more validation to the emerging theory stated by Richard et al (2004). Hypothesis 2 This thesis validates hypothesis 2 among wood suppliers. I suggest future research to validate a possible theory the states that higher production cost drive higher customer involvement. Hypothesis 2 is not accepted on the machine supplier industry since the results were inconclusive. No overall pattern was found. However, the result indicates that the hypothesis might be correct up until a certain level of complexity, after which the relationship is negative. Hypothesis 3 I consider hypothesis 2 to be validated on the wood supplier market. I suggest future research to validate a possible theory the states that higher production cost and product complexity and production cost combined drive higher customer involvement. The thesis result indicates that hypothesis 3, on the machine supplier market, might be correct up until a certain level of complexity and production cost combination, after which the relationship is negative. Hypothesis 3 cannot be accepted for the machine supplier industry since the results are inconclusive. General findings from the hypotheses All three hypotheses indicate a positive prediction that product complexity, production cost and the two variables combined will drive the behavior of “usage or no usage” of customer involvement, regardless of industry.Opponenter: Elna Hägglund och Frida Tillmar
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Hegde, Pratima. "Supplier Involvement in Product Development for Project Based Industries." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15836.
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There exists an increasing evidence of benefits with involving suppliers in a new product development activity in the mass production companies. Challenges such as, reduction of a product life cycle, technological uncertainties, and increased cost of R&D activity have made it necessary to extend a new product development activity, beyond the firm’s boundary. However, in a project based industries this trend is not predominant and importance of innovation and suppliers, applies to this industry also. Hence, Objective of the thesis is to establish a framework for involving suppliers for a project based industry. The qualitative research makes use of extensive literature within the field, product development, innovation and project based industry and supplier involvement in product development. Several interviews were carried out for collection the empirical data at the case company, which is a project based organization. Required framework, a result of the thesis is achieved through an extensive empirical analysis.The results show that a value of innovation is different between the project based industries and the mass production industries and it is perceived differently. However, innovation is equally important for a project based industry and it has a potential to include innovation within its processes. On this regard, several challenges and innovation promoting elements have been identified. Project management techniques and disruption in the knowledge transfer are some of the impediments for innovation within project based industries. The thesis provides the suggested framework to overcome these challenges and increase innovation in a project based industry and involves suppliers in its innovative and development activities.
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Lasry, Eytan. "User involvement in new product development, an empirical investigation." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0017/MQ48485.pdf.
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Melander, Lisa. "Supplier Involvement in New Product Development under Technological Uncertainty." Doctoral thesis, Linköpings universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-103943.
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This thesis addresses the challenges that firms are faced with when collaborating with suppliers in new product development (NPD) projects under technological uncertainty. A critical observation that is made in this context is that technologies are evolving faster, making products more complex. At the same time, firms become more specialized. Due to increased complexity and specialization, firms do not possess all the necessary technologies in-house and therefore need to collaborate with external organisations to incorporate new technology into their products. Common collaborators are suppliers who become integrated into the buying firm’s NPD project. However, finding suppliers and collaborating with suppliers in NPD can be problematic. In addition, external collaborations also impact the buying firm internally, since it often needs to coordinate its departments. The purpose of this thesis is to explore supplier involvement in NPD under technological uncertainty. Challenges in supplier selection are concerned with the issues of involving new suppliers or relying on old acquaintances, managing uncertainties, the dilemma of whether to commit to long-term relationships or to maintain flexibility, and deciding on which department that is responsible for evaluating and selecting the supplier. The present study of buyers and suppliers in NPD, shows the challenges that are involved in balancing control, reaching goal alignment, and managing transactional and relational governance. Internal challenges investigate the coordination between the R&D department and purchasing in NPD projects where suppliers are involved. The present findings may be of value for firms who engage in collaborative NPD, or for firms who aim to involve suppliers in their development of new products.
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Nwaokorie, Ifeanyi Patrick. "Customer Involvement in New Product Development. : Investigation of customer involvement in the development of a product in a clean-tech company in Sweden." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-435006.
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Birgersson, Stefan, David Göransson, and Mikael Swärd. "Ingredient Branding : In high involvement and high cost product categories." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-826.
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Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products, since they are bought frequently and generally involves low risk for the consumer. Ingredient branding has never been tested on product categories that are categorised as high involvement and high cost, which is therefore the intention of this thesis. By investigating consumers’ attitudes and perception of quality, towards advertisements with and without ingredient brands, we conclude that ingredient branding does not affect consumers in high involvement and high cost product categories, nor in a positive or negative way.
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Birgersson, Stefan, David Göransson, and Mikael Swärdh. "Ingredient branding : In high involvement and high cost product categories." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-866.
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Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products, since they are bought frequently and generally involves low risk for the consumer. Ingredient branding has never been tested on product categories that are categorised as high involvement and high cost, which is therefore the intention of this thesis. By investigating consumers’ attitudes and perception of quality, towards advertisements with and without ingredient brands, we conclude that ingredient branding does not affect consumers in high involvement and high cost product categories, nor in a positive or negative way.
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Efemini, Eirene, and Leila Patricia Lech. "The Product Importance and Involvement Measurement : A mobile banking perspective." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29562.
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Purpose: This study aims to investigate how important the mobile banking is amongst the Swedish population. This has become an important area due to the fact that competition in the financial sector has made it mandatory for banks to adopt new technologies, the increase of mobile devices and Internet access as a way of communication and the slightly lack of theoretical and statistical knowledge in this specific field. Methodology: Quantitative methods are used to gather empirical findings that will be subsequently analysed according to the adapted model of product importance and involvement theories. Findings: The Swedish mobile banking users are educated and skilled; the average usage is 2-3 times a week. Although the current app appears to be a complete tool, there is a need to include other features. More than a half the population are described as having an enduring importance towards the product. As additional finding, the research suggests that mobile banking market could be described as being in a mature stage with few new adopters. Research limitations: The product importance and involvement theory has never been used to investigate technological phenomenon. The methods were restricted due to time limit. Recommendations: Future studies could benefit from exploring this area through a more indept approach by considering the views of financial institutions and conduct a qualitative study with the users. In the managerial field, financial institutions should consider different strategies with the current users as presented in the model, such as a more integrated and interactive revised mobile banking app.
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Kurapov, Herman Alex. "Analysis of supplier involvement in new product development and launch." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35614.
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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2006.Includes bibliographical references (leaves 78-91).
New or innovative products are growing in importance both in numbers and revenues, putting an extra stress on most current supply chains - defined conceptually as a buyer with a network of suppliers - as those were originally designed for efficiency purposes and existing products. While new products due to their characteristics, such as short life cycle, demand variability, and high investment risk, require responsive, flexible, adaptable supply chains and relevant practices. Those practices need to be properly tailored for specific different types of new products, perceived as a continuum of newness and change. This thesis examines supply chain management and supplier management practices for new products across different industries. This study has been conducted within the MIT Supply Chain 2020 Initiative using the academic and business literature research and an online survey as the methodology, and new product analytical framework as the study deliverable.
(cont.) The results of this study demonstrate that though there is a pronounced tendency to use suppliers more extensively to improve new product performance and general competitiveness, companies approach the supplier new product involvement very differently - depending on the type of new product in question and the specific mix of its key activity categories, which were identified in this study and corresponding framework as Flexibility, Control, Technology and Cost Focus.
by Herman Alex Kurapov.
M.Eng.in Logistics
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Foti, Lianne K. "High and Low Involvement: An Exploration of Ethical Product Decisions." Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/17405.
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Purpose
Ethical elaboration is an aspect of product involvement and this research
examines the relationship between involvement and ethical consumption
providing a more holistic understanding of ethical decision-making. This paper
identifies antecedents of both low and high involvement ethical product
decision-making at farmers’ markets, and with sustainable and energy efficient
features in the housing market, respectively.
Design/methodology/approach
These aims are achieved through semi-structured and in-depth interviews with
consumers and sellers of ethical products across low and high involvement
domains.
Findings
The empirical investigation reveals new insights into the constructs considered
when purchasing high involvement ethical products. Barriers are discussed
and findings examine the relationships between trust, information, ethical
motivation and signalling.
Research implications
A research process framework for the study of ethical decision-making is
presented, demonstrating that constructs are approached differently between
involvement levels. A conceptual model providing steps for transferring
knowledge gained from the research to practice is also developed.
Practical implications
This research aids in the dispersion of information among stakeholders so that
sustainability and energy efficiency can be part of the standard real estate
conversation.
Social implications
Sustainability and energy efficiency (SEE) housing is seen as a niche market
and this research will help alter the behaviour of the stakeholders in order to
incentivise consumers to change their purchase patterns to include SEE
features.
Originality/value
Most of the work on ethical consumption deals with low-involvement products.
This study addresses high-involvement ethical consumption within the housing
market through a qualitative approach.
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Simon, Perrine. "Collaborative Activities and IT support in New Product Development." Thesis, KTH, Entreprenörskap och Innovation, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-98620.
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New Product Development is a key strategy for company performance. Competencies involved in those projects are numerous and varied. Companies increasingly involve their suppliers in codevelopment projects to gather the most relevant knowledge, improve product quality and reduce time to market. Different levels of supplier involvement are defined in literature: white, gray and black box according to their responsibilities. This master thesis focuses on he collaboration between supplier and customer in the case of New Product Development. eflecting on existing literature, this master thesis first proposes a new taxonomy of boundary spanning, based on four main areas: knowledge transfer, knowledge translation, knowledge transformation and coordination. Secondly, each area is broken down into collaborative activities, which in turn are linked to the proper Information Technologies (IT). Finally, this typology is successfully confronted to two case studies.
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Rhee, Young-Ju. "Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/39628.
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The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers (McKinney, 2004). Little empirical research has addressed the role of impulsiveness in online apparel shopping behavior. In the past, impulse buying was considered as something bad and consumers felt guilty after impulse buying (Ainslie 1975; Levy 1976). However, most researchers now no longer view impulse buying as a negative phenomenon because studies showed that impulse buying satisfies a number of hedonic desires (Piron 1991; Rook & Fisher 1995; Thompson, Locander, & Pollio 1990). Impulse buyers exhibited greater feelings of amusement, delight, enthusiasm, and joy (Weinberg & Gottwald, 1982) and often felt uplifted or energized after a shopping experience that involves impulse buying (Rook, 1987; Gardner & Rook, 1988; 1993) because impulse buying can provide the enjoyment of novelty and surprise, and the ability of mood alteration (i.e., breaking out of negative mood state) (Gardner & Rook, 1988; Rook, 1987). Recognizing the positive feelings generated from impulse buying and considering the increasing frequency of college students'' Internet shopping (Seock, 2003), one strategy to create competitive advantages in the apparel market of college students is to understand the variables related to impulse buying and based on the understanding provide a website that generates pleasurable shopping.
The purpose of this study was to examine the relationships between online apparel impulse buying behavior and apparel involvement, apparel website attributes, and product category/price. The data were collected using an online survey with a structured questionnaire. To recruit participants, 37,590 e-mails were sent to six universities located in different regions of the United States. A total of 687 college students responded to the survey including 284 online apparel buyers, 194 non-online apparel buyers, and 209 non-apparel website visitors.
When the impulsiveness of online apparel purchases in general was used to divide the participants into impulse buyer and non-impulse buyer groups, the Chi-square test results showed that there were significantly more female respondents in the impulse buyer group than in the non-impulse buyer group. However, when impulsiveness of last purchase was used to divide the participants into impulse purchase and non-impulse purchase groups, the results showed no significant difference between the genders. For other results, the findings were all consistent. Respondents in the impulse buyer and purchase groups than the non-impulse buyer and purchase groups had a greater amount of total monthly income and spent more money on apparel products. The impulse buyer and purchase groups visited websites that sold clothing/accessories more frequently and purchased more apparel products online over the past six months than the non-impulse buyer and purchase groups. These results suggest that impulse buyers are an important segment of the apparel online market.
Four hypotheses were put forward to test the relationships among the variables. Before the proposed hypotheses could be examined, the factor analysis was first conducted to determine the constructs of apparel involvement and website attributes. The results showed that apparel involvement consisted of three factors (i.e., sign value/perceived importance, pleasure value, risk importance/probability) and website attributes consisted of four factors (i.e., website design, product presentation, promotion, product search/policy information). The results of MANOVA showed that the impulse buyer group perceived the sign value/perceived importance and the pleasure value of apparel involvement significantly higher, and perceived the risk importance/probability of apparel involvement significantly lower than the non-impulse buyer group. Based on the results, H1 was supported. Impulsive and non-impulsive online apparel buyers differed significantly in their apparel involvement. For H2, the results indicated that the impulse purchase group evaluated the website where they bought the last apparel item significantly better in website design, product presentation, promotion, and product search/policy information than the non-impulse purchase group. Based on the results, H2 was supported. The evaluations of the attributes of websites where impulse purchases and non-impulse purchases of apparel products were made were significantly different. Test of H3 showed that some product categories purchased by the respondents in the impulse purchase group were significantly different from those bought by the non-impulse purchase group. Categories such as shirt/blouse and belt were bought more frequently by the respondents in the impulse purchase group whereas shoes were bought more frequently by those in the non-impulse purchase group. The respondents in the impulse purchase group bought more items that cost less than $25 than those in the non-impulse purchase group. Based on the results H3 was supported. The product categories purchased by the impulse purchase group and non-impulse purchase group were significantly different. The multiple regression results showed that the sign value/perceived importance of apparel involvement contributed the most in explaining impulsiveness of online apparel buying behavior, followed by product price, risk importance/probability of apparel involvement, and product presentation of website attributes. Other factors, such as the pleasure value of apparel involvement and website attributes in website design, promotion, and product search/policy information, had no significant linear relationships with the impulsiveness of online apparel buying behavior. Based on the results, H4 was partially supported.
From the results of the present study, it is concluded that apparel involvement, website attributes, and product price are closely related to the impulsiveness of consumers'' online apparel buying behavior. This study is beneficial to researchers and marketers by identifying possible psychological reasons for impulse buying as well as suggesting strategies to develop an apparel website that facilitate impulse buying behavior.Ph. D.
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Wright, James Arthur. "Product symbolic status: development of a scale to assess different product types." Texas A&M University, 2005. http://hdl.handle.net/1969.1/4222.
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The literature on status, product symbolism, product involvement, and reference
group influence is reviewed to conceptually define the Product Symbolic Status
construct. The research consisted of two studies (N = 524) that examined 17 different
product types to develop and validate the Product Symbolic Status (PSS) scale. The PSS
scale is comprised of four facets: self-concept, impression management, lifestyle, and
social visibility. The PSS scale consists of nine items which produced an average
reliability of ñ = .90 and showed evidence of convergent and discriminant validity in
MTMM analyses with the constructs of product value-expressiveness, product
involvement, and product exclusivity/luxury. The PSS scale can also be used for brand
symbolic status research. The marketing and advertising research implications are
discussed.
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Wallin, Christina. "A process approach for senior management involvement in software product development /." Västerås : Mälardalen University, 2003. http://www.mrtc.mdh.se/publications/0617.pdf.
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Lacar, Frances. "Green advertising appeals : the effects of environmental involvement and product category /." Title page, contents and abstract only, 2002. http://web4.library.adelaide.edu.au/theses/09C/09cl129.pdf.
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Wang, Yuan. "Supplier Involvement in Conventional and Sustainable New Product Development: Three Essays." University of Toledo / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=toledo15017745690405.
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Zhou, Na 1982. "Attitudinal Difference toward Cause-related Marketing: The Role of Product Involvement." Thesis, University of Oregon, 2009. http://hdl.handle.net/1794/9834.
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xi, 47 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.Are consumers more likely to favor brands offered by companies that engage in cause-related marketing (CRM)? This study investigated the effect ofCRM messages on consumers' attitudes toward the sponsoring companies, brand preferences, purchase intentions, and recommendations to others based on personal involvement with the products. Participants were invited to take an online survey to evaluate four print advertisements. Zaichkowsky's Personal Involvement Inventory was applied to measure consumers' involvement with the products. The results suggest that when involvement is high, consumers develop more favorable responses toward the companies with CRM messages than those companies without CRM messages. When involvement is low, however, consumers' responses toward the sponsoring companies vary. In short, the positive effect ofthe perceived CRM advantages is found contingent upon consumers' involvement with the product. Theoretical and practical implications are discussed.
Adviser: Kim Sheehan
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Ho, Jyh-Wen, and 何志文. "Planning of Product Life and Customer Involvement for Innovative Products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/47297502639554312035.
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博士國立成功大學
工業與資訊管理學系碩博士班
96
In this study, a Bayesian decision model is proposed to assist the managers in formulating a sound strategy for designing and marketing a product. The product life cycle (PLC) of an innovative product is divided into three stages, where a nonhomogeneous Poisson process (NHPP) with a power law intensity function is employed to illustrate the entry process of rival firms in a monopolistically competitive market. The effects of the competitors’ entries on the profits of the incumbent firm are taken into consideration, with an objective of deriving the optimal product life to maximize the incumbent’s profit. Furthermore, in light of such an optimal product life, the do-it-yourself (DIY) type of production and marketing strategy is deliberated, of which both the competition and the learning curve effect within the three stages of the PLC are considered in estimating the incumbent’s costs. The optimal degree of the customer involvement in final assembly (CIFA) in establishing the DIY product design is then investigated in order to achieve cost minimization of the incumbent firm, and the production plan of this DIY product is thus able to be further arranged.
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Shao, Hung-Lin, and 邵鴻林. "Consumers of organic produce product attributes and product involvement Research on Impact of purchase motive." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/86451524671643085877.
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碩士樹德科技大學
經營管理研究所
103
With the increase of national income, living standards improve, people no longer just a requirement for exquisite and delicious food in the diet requirements demand more safety and health, safety, non-toxic organic produce increasingly favored, triggering a huge opportunity. According to Council of Agriculture statistics show that in 2014, the output value of organic products in 2014 about 36 million, and a steadily growing each year. Thus, the consumer market for organic products is still much room for growth, the organic produce industry to think about how their products get more consumers to buy. In this study, according to search the whole of the relevant literature, the use of questionnaire respondents had way to organic produce consumer Pingtung area as the object, explore product attributes consumers of organic produce and products involved in the purchase of the motivation of the association, and for all variables statistical analysis by understanding the correlation between various variables, hope that the results can provide organic agricultural industry according to different consumer groups, to develop appropriate marketing plan.
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Lv, Hui-Fu, and 呂惠富. "The Study of Product Involvement, Purchase Involvement and Brand Commitment Model." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/43908238868686216533.
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Lu, Huei-Fu, and 呂惠富. "The Study of Product Involvement, Purchase Involvement and Brand Commitment Model." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/01949236331180021809.
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碩士淡江大學
國際貿易學系
84
The concept of involvement plays an important role in the study of consumer behavior. However, previous studies of involvement only focused on the con- ceptualization of involvement. There is still some inconsistency in the description of involvement construct. This study proposes a linear causal mode by integrating previous studies on involvemnet theory and discriminanting product involvement to purchase involve- ment in the involvement construct, while incorporating brand commitment within the conceptualization. The relationship among the three constructs of the model is also assessed empirically with longitudinal data. Questionnaires were distributed to graduate students of business institute of Tamkang University through census. Longitudinal data was collected on two products: personal computer and soft drink. The LISREL approach of confirmatory analysis was used to assess the postulated model. Marketing implication was then derived from this model. Primary findings of this study include the following:1. When a product is of symbolic value, self-concept or importance to consumers, consumers tend to have greater product involvement.2. When consumers deliberate, perceive risk or do product survey before purchase a product, consumers tend to purchase involvement.3. Product involvement directly influences purchase involvement. Purchase involvement directly influences brand commitment. Product involvement works only indirectly on brand commitment.
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Yang, Chan, and 楊展. "The Advertising Effectiveness of Product Placement Types -Moderating of Product Involvement." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/77259174137205779930.
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碩士國立中興大學
行銷學系所
103
Consumers used different media to watch their favorite idol drama in recent years, due to technical development, many consumers chose to skip the traditional TV advertisement. Therefore, companies had to find other ways to promote their brand. Product Placement (PPL) became the best way to promote brand value. There were three different types of Product Placement in idol drama such as, integrated explicit PPL ,which placed the brand into the story line, non- integrated explicit PPL which put the brand name beside the program name, and Implicit PPL ,which shown the brand by props or background. Few researches were found in TV advertisement effectiveness of integrated explicit PPL and non- integrated explicit PPL in Taiwan. The main purpose of this research was comparing the advertisement effectiveness of this two new PPL. This research also added the product involvement and product category to discuss the change of PPL effects. The research method used in this research was experimentation method. Respondents were divided into three groups based on the PPL types. Each group was tested by watching two 90 seconds commercial videos. There were totally 306 respondents taking parts in this experiment. The results shown that, the time of TV PPL would not change consumers’ attitude or buying intention, however, brand recall did changed. The brand recall of integrated explicit PPL was the best among all three PPL. By using integrated explicit PPL commercial could be increase the brand awareness of consumers more effectively than other PPLs.
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Chang, Chun-ming, and 張俊民. "Skepticism toward Advertising Influence on Ad effects: The Moderating Roles of Ad Involvement, Product Knowledge and Product Involvement." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/01418852155726348119.
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碩士國立臺北大學
企業管理學系
95
Billions of dollars spend in advertisements (ads) every year. Advertisers trend to increase consumers’ positive brand attitude, eliminate or decrease their doubt to ads, and correct their cognition of product by ads. Beside, consumers will selective perception. They tend to choose what they believe, or accept as true. Research results clearly indicate that skepticism toward advertising has large influence on consumers’ brand attitudes and purchase intentions. Therefore, advertisers who adopt exaggerate ads may not achieve expectation ad effects. The purpose of this study focused on the influence of skepticism to advertising effects, which include the brand attitude and purchase intention. This research adopt seemingly unrelated regression model (SUR) to estimate parameters. Scholars verify that there are significantly correlated of the error terms between two equations in the system by a Breusch-Pagan test for contemporaneous error correlation, we use SUR to optimize the prediction accuracy and guarantee that the interrelationships among the different regression equations are thought. A total of 330 participants joined this experiment. The empirical study results show that skepticism toward advertising has negative effect on brand attitude and purchase intention. However, these negative influences are moderated by ad involvement, product knowledge, and product involvement; the influence is slightly decreased of skepticism to advertising effects.
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Wang, Sheng Jyi, and 王生集. "Reference Price , Product Involvement and Consumers'' Attitudes." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/90979850477361194315.
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chan, Chou Chin, and 周慶展. "Conceptualizing Product Involvement with Intuitionistic Fuzzy Automata." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/61078190401979762242.
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碩士長庚大學
企業管理研究所
95
Product involvement has been developed since 1986, and has been complete gradually. Application of product involvement theory involves issues of marketing such as market of segmentation, advertising appeals, media strategy, and so on. When we want to investigate individuals’ thoughts or opinion, it is the way to use inventory and scales to collect the data we need. Sometimes respondents will be uncertain to which answers that they should choice, IFS theory contains the concept of interval that could be used to solve problems when respondents have uncertainty in answering questions. Automata are mathematical model for a finite state machine with a dynamic system operating in discrete time. The operation of automata is similar to the operation of individuals’ product involvement, both of them do have the internal state to transform output state. This research tried to utilize intuitionistic fuzzy automata to develop an integrated model of product involvement, and search for which one is the most suitable product involvement scale when we discuss product involvement with intuitionistic fuzzy automata. The method of development the intuitionistic fuzzy automata with product involvement is that we investigated individuals’ antecedents, consequences of product involvement and itself, and development the intuitionistic fuzzy automata with product involvement by those real data. We created 1000 value in random and development the model too. Compare those two results which are generated by the model to make sure that the model we develop by real datum is effective. This research obtained some results as follows: The results show that the most suitable product involvement scale is Mittal and Lee’s Casual model among four product involvement scales when we discuss product involvement with IFS automata. It is an easy way to predict or obtain individuals’ states of product involvement and consequnces. All you have to do is to obtain some antecedents datum of product involvement from individuals, and operate them by the model. The model will generate the information of product involvement that you need. This study found that both of implication and composition are the most important tools to develop intuitionistic fuzzy automata, but it is more meaningful to discuss composition than implication in IFS automata with product involvement. The most suitable tool of composition is algebraic product and sum. Compare the results of fuzzy automata and intuitionistic fuzzy automata, both of them show that the abilities of prediction are quite close in two automatom.
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LAI, CHIU-WEN, and 賴秋妏. "The Effect of Product Involvement and Brand Involvement on paid LINE Stickers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/w42psa.
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碩士中國文化大學
企業實務管理數位碩士在職專班
105
Since the smartphone instant messaging App phenomenon LINE has swept the world rapidly with its usage popularity, so far it has reached over 1.7 million users in Taiwan. This growing figure of LINE user has been considered as the third largest LINE community in the world (calculated based on the local population in ratio). As a popular communication social media, LINE has provided various free stickers and emoticon (emotion icon) that allows users personalized their own account, style and how they would like to express their emotions effortlessly from the first installation. In order to integrate and personalized the account to show their individuality, the existing free emoticon or stickers are insufficient to provide such result. Therefore to a great extent that the registered LINE users are often willing to purchase specifically designed theme emoticon or theme stickers for their use. By purchasing desired icons, it enables users to maximize the outcome towards their desired account effect in many aspects. On the other hand, this method of App by products has been ranked as the most profitable E-commerce that second to the smartphone online games App. This thesis has targeted how word-of-mouth and product involvement influence exceedingly for LINE users to purchase these App related extras. Also both concepts also influence user’s willingness to purchase these payable emoticon and stickers while using the App. There are a few other existing studies has been used and referenced in this study that speculate and define the logics behind LINE’s commercial operation and also examine difference between the two concepts mentioned. Simultaneously, it also assist the study to define the similarity between these two concepts. Within this study, 350 pieces in total of online and paper formed questioners has been issued to survey LINE’s end users. This effort is to search and identify their opinions regards to the idea of app byproduct purchase. At the same instance, the method of SPSS (Statistical Product and Service Solutions) has also been applied to analyze in this study. At the end of research, this study has discovered a profound impact of consumer buy pattern that intensely leverage the buy behavior in purchase intensions through word of mouth , product involvement and brand involvement.
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Chen, Ting-Ting, and 陳亭廷. "Do Priming, Product Involvement, and Placement Characteristics Matter in Blog Product Placement?" Thesis, 2009. http://ndltd.ncl.edu.tw/handle/33402742732361883134.
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碩士國立高雄大學
經營管理研究所
97
Product placement is one enduring issue in the study of marketing. Researchers of product placement have often suggested that affect positively to viewers. Although previous research suggests the influences of placement priming, placement characteristics and product involvement, the links among these three effects remained unexplored. Using the blogs as the context, this study attempts to investigate how to optimize the effects of placement priming and placement characteristics when facing consumers with different levels of product involvement. An experiment of 2 (product involvement: high v.s. low) x 2 (placement priming: priming v.s. no priming) x 2 (placement characteristics: prominent placement v.s. subtle placement) factorial design is conducted. 889 participants were distinguished into two involvement groups based on a median split from Windows Live groups took part in this research. The results indicate that product placement is more effective to viewers with high product involvement than those with low product involvement. Participants are more significantly affected by placement priming than by no priming. Prominent placement is more effective to participants than subtle placement. More importantly, the three-way interaction is observed. When a blog product placement is presented prominently, no priming before viewing the product placement ad is more effective to participants with low involvement. Conversely, priming before viewing the product placement ad is more effective to those with high involvement. When a blog product placement is presented subtlety, opposite results are found. To conclude, this research may be of importance in explaining the interrelationship among three variables, as well as in providing marketers with a better understanding of how to use product placement in blogs.
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Tai, Hsien-chih, and 戴先志. "The Effect of Product-placement Context and Product Involvement on Brand Attitude." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/32535653645565531640.
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碩士國立中正大學
行銷管理研究所
95
This thesis is to investigate the relationship between the product-placement context and the communication effect, i.e. brand attitude, and to examine the moderation effect of product involvement. With the novel as product placement material and students in CCU as target respondents, laboratory experiment was used to find out the above relationship. A pretest was used to identify the high involvement product and low involvement product, and a digital camera and a pen were finally chosen to place in the novels, which were manipulates to achieve the positive and negative context. After random assignment, the novels were read by 97 respondents, and then the brand attitude of the product placed in the novels was measured. Independent-sample T-test was used to check different levels of brand attitude derived from different place context, and two-way ANOVA was used to check the effect of the moderator. The conclusions are as follow: 1. Product-place context has a significant effect on brand attitude. The brand attitude in positive place context is higher than that in negative one. In other word, place context has an impact on brand attitude. 2. Product involvement as a moderator doesn’t impact on the process. When product involvement is high, the change of brand attitude from positive place context to negative is lower than that when product involvement is low. However, it doesn’t reach the significant level in statistics. As a result, product involvement is not a moderator in this process.
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Tsao, Chun-I., and 曹君逸. "Product Placement in Magazine Context：The Effects of Involvement and Product-editorial Matchup." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/94659455775038665369.
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Chang, Shuo-Han, and 張碩涵. "Correction of Product Evaluation under high involvement situation:Endorsement effect v.s. Product Argument." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/81520357573922930934.
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碩士國立臺灣大學
商學研究所
103
The current research is intending to investigate how a consumer, under high involvement, would make different product evaluations caused by different level of endorser matchup and the persuasiveness of a target advertisement. That is, when the endorser is highly related to the product he/she promotes, participants treat he/she a value-added info, thus see the product more attractive under any circumstance. In contrary, if the endorser has low relatedness to the product, participants see he/she as misleading information, trying to correct the “perceived bias“, and consequently, the participants’ attitude toward the product is relatively low. Furthermore, in the situation when both product-related information and endorser are presented in one ad, participants usually see the product-related advertisement as a central argument, whereas the endorser as a peripheral cue. Accordingly, when the endorser is not primed, participants put every cognitive resource on processing the ad info, which in term resulted in no difference product judgment among all situations, with or without the endorser. This research includes 1 study and 12 experiment conditions. The result of the study partially proves the hypothesis.
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Wei, Chun-ling, and 魏君玲. "THE EFFECTS OF TRIVIAL ATTRIBUTES, PRODUCT INVOLVEMENT AND PRODUCT LINE EXTENSIONS ON PRODUCT LINE EXTENSIONS EVALUATIONS." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81557988152990751743.
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碩士大同大學
事業經營學系(所)
94
As markets become increasingly competitive, product differentiation is an important marketing strategy to gain competitive advantage. However, it is not sustainable since products emulation is available due to the transparent and real-time information. Therefore, many companies have started to develop and design new products with tiny differentiated, which is so-called “trivial attribute”, draw consumers’ attention and influence their purchasing processing for recent years Therefore, this study examines the product involvement (low and high), and product-line extensions (upward and downward) are moderators. In term of product involvement, the scholar suggested that consumers would give the higher valuation because they assumed that product with irrelevant attributes is relatively costly, unique, and high-involved. In term of product-line extensions is to emphasize the product performance result from its uniqueness and features. According to this concept, it is assume that product extension strategy is the application of producers to develop the subtle and similar variation from their original brand (product). For example, Coca-Cola continually offers “diet-coke” and “cherry coke”. For this reason, the main purpose of this study is to explore the effects of product involvement and product-line extension, in addition to trivial attributes, on product evaluation. Especially, the moderating effects of product involvement and product-line extension on the relationship between trivial attributes and product evaluation will be examined. In this study a 2×2×2 between-subject design with two trivial attributes of product level (exist and non-exist), two involved of product level (high and low), and two extensions of product-line level (upward and downward) is used. The data is collected by convenient sampling from students of business school of Universities Among that there were 353 effective questionnaires and effective response rate is 88.9 percent. This study adopted SPSS 12.0 for windows to testing hypothesis of study. The result of this study: 1.Adding a trivial attribute to a product has higher evaluations on this product. 2.The effect of trivial attribute on product evaluation is contingent on the level of product involvement. The effect of trivial attribute on product evaluation is more significant in the context of high product involvement than low product involvement. 3.Adding a trivial attribute to a product has higher evaluations on this product when firm implants upward product line extension strategy. 4.Adding a trivial attribute to a product has not higher evaluations on this product when firm implements downward product line extension strategy.
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Dan, Han-Tang, and 但漢唐. "How online product reviews influence consumers’ product attitude – the moderating role of product type, subjective knowledge, and product involvement." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/07918489308803498597.
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碩士國立中央大學
企業管理學系
105
As internet and technology advance rapidly, the diversity of product information source that consumers require when making purchase decision is much more than be-fore. For reducing the uncertainty of the product’s quality, people tend to seek online product reviews that written by consumers who had purchased the product. From pre-vious studies, the effect of reviews would vary due to the review valence. This article argues that the negativity bias of online product reviews cannot be universally applied, the relationship would vary due to lots of factors instead. According to Nelson (1970; 1974), products can be classified into search goods and experience goods, this paper examines and compares the negativity bias of online product reviews of different product types. We also suggest that the negativity bias would vary because of different product involvement and subjective knowledge. By designing different senarios of our experiment, data was then collected through entity questionnaire and 296 effective responses were collected. Statistical softwares such as SPSS 22, Amos 22 and SmartPLS(v3.2.4) were used for analyzing purposes. Results from our experiments imply that (1) the negativity bias of online product re-views on consumers’ product attitude does exist significantly overall. (2) Specifically, given the degree of product involvement, the negativity bias of search goods is signifi-cantly higher than that of experience goods. (3) Subjective knowledge has no signifi-cant moderating effect on negativity bias. (4) For experience goods, product involve-ment has a significant negative moderating effect on negativity bias, but there’s no moderating effect on negativity bias for search goods.
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WEI, KANG CHIH, and 康志瑋. "Application of Involvement Theory to Online Product Marketing." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/06731768457229743674.
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碩士長庚大學
企業管理研究所
89
The involvement theory reasonably explains why consumers do not always undertake a complex decision process requiring substantial amounts of time and energy while making a consumption decision. It proposes that consumers engage in limited information processing in situations of low importance or relevance to them and in extensive information processing in situations of high relevance. Involvement theory has numerous strategic applications for the marketer, such as psychological segmentation (low-involvement, high-involvement), media strategy, central or peripheral routes to persuasion, cognitive processing or passive processing paradigm, etc. With the widespread interest in using the Internet as a vehicle to seek product information and make initial product comparisons, the question then arises about the marketing implications of involvement theory to on-line retail shopping. Therefore, this study applied the revised, 10-item Zaichkowsky Personal Involvement Inventory to measure consumers’ enduring involvement with an on-line product. In addition, involvement theory and on-line consumer relevance was reexamined and low- and high-involvement consumers were profiled. Through e-mail and Internet surveys, three empirical studies concerning on-line products were conducted, including on-line games, e-learning, and on-line trading. The findings of three studies revealed a wide variety of differences in information seeking, brand preference, and use-related factors between low- and high-involvement consumers. The more involved a consumer, the more the level of usage, rate of usage, information search, and degree of brand preference will be exhibited during on-line purchase processes. Thus, involvement can be an appropriate base for effective targeting of market segments. The empirical studies indicated that on-line consumers could be segmented in terms of their levels of involvement. The characteristics of low- and high-involvement consumers are also profiled with several variables of demographic, techno-lifestyle, and motivation of Internet use. In terms of consumer characteristics, high-involvement segment in the on-line games category is male, 15-24 years old, beyond high school diploma, engineering-related professional, medially to highly involved in Internet communities, variety-novelty seeking in high technology, and using the Internet as a form of entertainment. As for the e-learning category, high-involvement segment is highly involved in Internet communities, and using the Internet as a social vehicle of professional achievements. In regard to the on-line trading category, high-involvement segment is business-related professional, medially to highly involved in Internet communities, and using the Internet as a social vehicle of professional achievements. Finally, the marketing implications of involvement theory were discussed and some valuable strategies were suggested for promoting on-line products.
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Lai, Yan-chang, and 賴彥錩. "The Influence of Purchase Involvement and Product Involvement on E Negative Word-of-Mouth behavior: The Case of 3C Products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/48627615114794196312.
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碩士靜宜大學
企業管理研究所
98
According to the Taiwan Network Information Center (TWNIC) "2010 Taiwan Broadband Internet Use Survey," that up to February 2010, Taiwan''s online population over one thousand six million. InsightXplorer Research report(2009，10), 63.1% peoples found electronic-word-of-mouth when he Purchasing 3C products. In the internet, product knowledge can rapid spread. Consumer product involvement can quickly increase and Each person the level of purchase involvement is also different. this study researches on the influence of purchase involvement and product involvement on e negative word-of-mouth behavior. The results showed, frist purchase involvement was a significant impact of negative electronic-word-of-mouth. Second product involvement was a significant impact of negative electronic-word-of-mouth. Final Consumers search more time on word-of-mouth have a significant effect.
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Tseng, Li-Ching, and 曾俐菁. "The Influence of Product Placement on Advertising Effects - Product Involvement as a Moderator." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/5r22pp.
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碩士銘傳大學
資訊管理學系碩士班
95
Product placement is popular globally now. Most of the researchers try to know why audiences zap the advertisements. They would like to keep the attention of consumers. It means that the traditional advertisements are gradually losing its efficacy. Therefore, the marketers need to find a great way to transfer their information to consumers. Product placement brings the relation of cooperation for manufacturers and media. It not only brings mutual benefits between manufacturers and media but also creates more add-values for products or services. Researches on product placement globally in the past years were about movies and soap operas aspects. MTV is one of the popular media methods now. On this research, MTV is the research instrument. The designed manipulating experiments were used. There are four research guestions: First, are there any differences of the advertising effects in different product placement types? Second, are there any differences of the purchasing intention in different advertising effects? Third, are there any differences of the product involvement as the moderator of advertising effects? Finally, are there any differences of the advertising effect as the mediator that between different styles of product placements and purchasing intention? The result of the study was found that the prominent or subtle product placements had no significant influence on consumers’ advertising attitudes. The prominent product placement can increase consumers’ recall. The advertisements must attract consumers’ attention. It can promote the product which place in the advertisements and increase the purchasing intention.
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Chun-NanLi and 李俊南. "Product involvement,Service Quality,and Customer Relationships-A Case of Tape Product Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/w85h7w.
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碩士國立成功大學
企業管理學系專班
101
Due to the continuous development of trade liberalization and the globally leading OEM industry, the market demands towards the industrial tape products in Taiwan are gradually evolved from the price pursuit to stable product quality. In recent years, the industrial tape products make progress constantly with the flourishing supply chain and manufacturing equipments and technologies of the tape related petrochemical industry in Taiwan. The quality of products manufactured by domestic manufacturers has gradually reached the level of foreign counterparts. However, under the intense competition, the products alone can no longer satisfy the customer demands. How to improve the customer relationship and strengthen the operating staff’s cognition towards service quality become crucial factors to determine the victory of the industrial tape manufacturers in the future. Therefore, this study will make use of PZB service quality model and SERVQUAL scale to evaluate the weakness of the industrial tape manufacturing industry. The study results are hoped to provide reference for the enterprises to achieve the purpose of improving service quality in future. The study findings are as follows: I. The operating staff and customers indeed have less cognition towards service quality and relationship marketing. II. The operating staff fails to convey the marketing strategy of the case company to the customers, so the case company should review the service marketing strategy.
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Koziel, Aleksandra. "Male nudity in advertising: the impact of product/nudity congruence and product involvement." Master's thesis, 2018. http://hdl.handle.net/10362/120106.
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The current study investigates the role of product/nudity congruence and product involvement in advertising including male nudity. Previous studies bring contradictory results concerning the effectiveness of congruity. However, they did not control for product involvement level or audience gender when testing on product/nudity congruence. This research examines differences in females’ recall and attitude towards the ads including products with different levels of mentioned variables. Two experimental studies (Ntotal=244) showed that congruence is irrelevant for the attitude but it has a positive influence on recall. Furthermore, attitude towards the ad is significantly higher for high involvement products. However, the recall is not influenced by this factor. Advertisers should be careful when matching nudity with incongruent products as it may only trigger a decrease in recall.
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Ju, Shin-Hen, and 朱信衡. "The Effects of Product Price、Product Category and Involvement on Consumers’ Purchase Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88584916757484766734.
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碩士國立成功大學
企業管理學系碩博士班
95
Low price promotion is the traditional strategy to raise the market share and sales volume. But the value perception of the people now has been raised little by little. Low price is no more the advantage of private brand, quality improvement, external factors, situational factors et., they all affect the consumer purchase intention. Therefore this research is to be aimed at how the product price, product category, and involvement to affect the consumer purchase intention in private brand. The main objectives are as followed: 1. To understand the product price influence on purchase intention or not. 2. To understand the product category influence on purchase intention or not. 3. To understand the purchase intention under the mutual reciprocal effect of the price, category and involvement. In this research, we investigate what kinds of effects, including main and interactive effects, the product price (equal to national brand or half to national brand), product category (convenient goods or shopping goods), involvement (high or low) would have on purchase intention. According to ANOVA analysis, we have some findings as follows: 1. Different product price have influences on purchase intention. 2. Different product categories have influences on purchase intention. 3. Different involvements have influence on the relationship price to purchase intention. 4. Different involvement have influence on the relationship category to purchase intention.
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Chang, Chao-Ming, and 張超銘. "Alternative energy vehicles, product involvement, product knowledge on consumer purchase intention impact study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/45344708185854628113.
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碩士樹德科技大學
經營管理研究所
99
To understand how the customers in TAIWAN to reference and making purchase intention of Alternative Energy Vehicle, the research analyze the variables: “Product Involvement”, “Product Knowledge” and ” Product Intention” to explore the realproduct intention of customers in TAIWAN. Three research purposes will be exam: 1. Of Taiwan''s automotive consumer demographic variables of different alternative energy vehicles for the differences between product involvement. 2. Taiwan automobile consumers of different lifestyle products for alternative energy vehicles involved in the association. 3. Understanding of Taiwan''s automotive consumer product knowledge in product involvement and purchase intention intermediary between the results. The result shows: 1.Different demographic variables of Taiwan''s automotive consumer products involved in alternative energy vehicles, there are significant differences. 2.Taiwan''s auto consumers a different lifestyle for alternative energy vehicles were significantly related to product involvement 3.Taiwan''s automotive consumer product knowledge between product involvement and purchase intention intermediary produced significant results. The research finding and detail will show and discuss in the research and making suggestions to further study and enterprises.
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Pham, Nhi, and 范蔡英兒. "The impact of product involvement and product knowledge on consumer online purchasing behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93642291189642172764.
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碩士國立高雄第一科技大學
國際管理碩士學位學程
100
With continued rapid growth of the Internet and the fast-growing on-line shopping potential in the region, it is vital to explore the motivational factors associated with on-line shopping in Vietnam. Previous studies have used different theories to frame user acceptance, but little attention is paid to the online shopping system adoption. In addition, the effects of different product types and product knowledge have been relatively neglected. To overcome these limitations, the purpose of this study not only is to develop a conceptual framework based on UTAUT to explain customer’s intention towards online shopping, but also to explore the effects of different product types and product knowledge. A survey based approach was employed to investigate the research questions. The results show that product knowledge has no effect on user adoption. Further, the study also reveals that users are more inclined to buy complex products online. The study concludes with suggestions for managerial practice.
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Chen, Hsin-i., and 陳心怡. "The Advertising Effects of the Advertisement with Endorsers on Products of Different Product Involvement." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/38006110429703517871.
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碩士國立交通大學
管理科學研究所
85
ABSTRACT This research attempted to realize the advertising effects of advertisementwith endorsers (celebrity, expert, consumer) on products of different product involvement (high / low). The goals of this research are:1. There are significant advertising effects between the advertisement with endorsers and normal advertisement.2. There are significant advertising effects between high and low product involvement.3. There are significant advertising effects on different types of endorser. The conclusions are:1. Types of advertisement and endorser are the important factors of effecting advertising memory.2. Types of advertisement, types of endorser, and product involvement are the important factors of effecting advertising attitude.3. Types of advertisement and endorser are the important factors of effecting product attitude.4. Types of endorser are the important factors of effecting attitude of endorser.5. Types of endorser and product involvement are the important factors of effecting purchase intention.6. Sex is the important factor of effecting advertising memory and advertising attitude.7. Personal income is the important factor of effecting purchase intention.
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Chang, Lunyen, and 張倫嚴. "The Study of Relationship among Product Innovation, Product Involvement, Perceive Value and Consumer Satisfaction－A Case of Korean 3C Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/sssf8k.
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碩士大葉大學
管理學院碩士在職專班
101
Taiwan has competed head-to-head with Korea in international trade for a long time due to sharing the similar economic development and having almost the same export structures and trading partners. Recently, so-called Korean wave, however, has swept across all Asia and a lot of Korean products can be seen everywhere in the world including Taiwan as a result of aggressive promotions conducted by Korean corporations. Taiwan`s 3C industry must emphasize more on product innovation to seek new market opportunities and to satisfy the customer`s needs while facing Korean fierce competition. The study concentrated on the Korean 3C products and examined the relationships between product innovation, product involvement, perceived value and customer satisfaction. In the study, valid questionnaires were 320 and SPSS as well as Amos were applied as a tool for empirical analysis. By use of descriptive statistical analysis, t-test, one-way ANOVA, Scheffe’s test, Pearson’s product moment correlation analysis and structural equation modeling fit test, it was concluded that product innovation, product involvement and perceived value have a significant positive effect on customer satisfaction.
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Wu, Chai Te, and 伍家德. "Research on the Type of Product Innovation、Functional Involvement and New Product Development Performance." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/68494835686983201468.
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博士國立政治大學
企業管理學系
88
New products have been contributing greatly to firm’s revenues，profits and competitive advantage. Yet new product’s failure rate is relatively high. Hence，researchers have paid attention to the new product development process from every facet. This research empirically studied the impacts of the type of product innovation、the functional involvement on the new product development performance. From the literature review and case study，we can find that the new product development projects and the functional involvement have important relationship，and their fit will influence the new product development performance. 450 questionnaires were mailed to the firms of auto-parts industry, among the returned, 165 were effective. The analysis units are new product projects. The research used factor analysis、cluster analysis、 T — test and one — way ANOVA to analysis the collected data. The research used the SPSS to implement the statistic analysis.The research finds that the better the fit between the type of product innovation and functional involvement，the better new product development performance.
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Hsiao, Han-Chung, and 蕭涵中. "The Influence of eWOM Source Credibility and Product Involvement on Travel Product Purchasing Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54242606518281387098.
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碩士中國文化大學
觀光事業學系
101
The consumers can search for information and spread their experiences as eWOM messages via diverse forms. However, the variability of tourism product mix is comparatively higher than physical products. It emphasizes the importance of studying the source credibility of eWOM in tourism. Moreover, the level of products involvement on tourism destinations or related service products are less selected in exploring this topic. This study attempts to analyze the influence of eWOM source credibility and the consumer’ product involvement on purchase intention of travel products. The results indicated that people’s purchase intention of tourism products was affected significantly by product involvement and source credibility of eWOM. The informativeness and integrity of eWOM information were effective aspects in predicting the consumers’ intention. Sign value and pleasure of product involvement could predict consumers’ purchase intention effectively. The interfering effect of product involvement with the influence of eWOM source credibility on the purchase intention of tourism products was not significant.