Relevant bibliographies by topics / Product involvement

Academic literature on the topic 'Product involvement'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 May 2024

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Journal articles on the topic "Product involvement"

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Radder, Laetitia, and Wei Huang. "High‐involvement and low‐involvement products." Journal of Fashion Marketing and Management: An International Journal 12, no. 2 (May 9, 2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.

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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a higher awareness of high‐involvement product brands than of low‐involvement product brands. Advertising played an important role in the awareness of sportswear clothing brands, but seemed unimportant in the case of coffee. The brand name was important for coffee, while the name and the logo played a role in students' awareness of sportswear brands.Research limitations/implicationsThis study was limited to students of the Nelson Mandela Metropolitan University (NMMU) in Port Elizabeth, South Africa and to sportswear clothing and coffee product categories. Future studies could comprise larger samples, different contexts and other product or service categories.Practical implicationsThe findings suggest that marketers employ different strategies to create and increase brand awareness for high‐ and low‐involvement products.Originality/valuePrevious research found that brand awareness played an important role in low‐involvement products; however, little is known about brand awareness differences between high‐ and low‐involvement products, particularly with respect to the brand awareness of South African students.
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Pandit, Richa. "A Study on Children Involvement in the Purchase Decision for High-Involvement Product/Service, Low-Involvement Products and Child-Centric Product in India." Asian Journal of Research in Marketing 6, no. 5 (2017): 24. http://dx.doi.org/10.5958/2277-6621.2017.00012.3.

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Prafitri Juniarti, Rosa, and Anik Lestari Andjarwati. "THE DOES COUNTRY OF ORIGIN OF INGREDIENT-PRODUCT MATTER? A STUDY OF HOST-PRODUCT PURCHASE INTENTION." Humanities & Social Sciences Reviews 8, no. 2 (April 27, 2020): 675–80. http://dx.doi.org/10.18510/hssr.2020.8275.

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Purpose of the study: This study aimed to analyze how the country of origin of ingredient products may influence host-product purchase intention. Methodology: This study aimed to analyze how the country of origin of the ingredient product may influence host-product purchase intention. It was an experimental research with between-subject 2 (country of origin from host product; favorable, unfavorable) and within-subject of two product types (high-involvement, low involvement). The participants were undergraduate students who took Management studies. The evaluation of participants was through questionnaires. Result: The result found that country of origin of ingredient product merely influenced the purchase intention of host products with high-involvement, while low-involvement products and the other variables such as brand probably had higher contributions. Implications: Companies can consider the country of origin of the suppliers of ingredient products and communicate the country of origin of the ingredient products to consumers. Novelty: This study provides new insight into product ingredient research, specifically the influence of the country of origin of the product ingredient on the purchase intention of the host product. Moreover, this research also considers product involvement in experiments.
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Mathew, Veeva, and Sam Thomas. "Direct and indirect effect of brand experience on true brand loyalty: role of involvement." Asia Pacific Journal of Marketing and Logistics 30, no. 3 (June 11, 2018): 725–48. http://dx.doi.org/10.1108/apjml-08-2017-0189.

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PurposeThe purpose of this paper is to investigate the role of product and customer dimensions in the contribution of brand experience to the formation of true brand loyalty. The dimensions included are brand credibility, affective commitment and involvement. Synthesising past studies, the researcher proposes brand credibility and affective commitment to mediate the relationship between brand experience and true brand loyalty. Furthermore, the researcher investigates the variation in hierarchical pattern, i.e. brand experience-brand credibility affective commitment-true brand loyalty, under different levels of involvement.Design/methodology/approachThe variations in hierarchy were compared by design. The authors investigated the variations in hierarchy on the basis of products which belong to different level of involvement, on the basis of individual differences in involvement, and on the basis of the interaction of product involvement and subject involvement. Multi-group invariance tests in SEM were used to explore model variations.FindingsThe hierarchy-of-effect model was found to vary based on the level of product involvement, subject involvement and interaction involvement. Three patterns of hierarchy have been observed: the first pattern was observed in high-high groups (both product involvement and subject involvement were high), the second pattern was observed in low-low groups (both product and subject involvements were low) and the third pattern among high-low or low-high groups.Practical implicationsThe variation observed highlights the need to segment the market by interaction involvement. This would be useful for managers engaged in building sustainable consumer-brand relationships.Originality/valueThis study considered the interaction of product approach and subject approach in defining involvement which is rarely attempted in research. The study also integrates the variations in the role of customer dimensions, namely involvement, brand credibility and affective commitment with the relationship between the central constructs brand experience and true brand loyalty. The variations observed are among a socio-economically homogeneous sample of respondents.
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Melander, Lisa. "Customer involvement in product development." Benchmarking: An International Journal 27, no. 1 (September 12, 2019): 215–31. http://dx.doi.org/10.1108/bij-04-2018-0112.

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Purpose Being innovative and bringing new products to the market fast is important for firms to stay competitive. Customers are important for providing input to product developments in industrial markets. The purpose of this paper is to increase understanding of how firms use Voice of the Customer (VoC) in product development and how VoC can complement other customer involvement methods. Design/methodology/approach The paper is based on a qualitative case study of a global leading and innovative firm, a maker of tools for the automotive industry. The study provides detailed insight into the implementation of VoC for product development. Findings The process of customer involvement in product development through VoC is explored. The study shows that by using the VoC method, firms can gather knowledge for input to product development projects while developing relationships with a larger number of customers. The findings point out that VoC can be modified to focus on customer needs related to product development as well as marketing efforts requiring cross-functional collaboration. The VoC method is suitable for combining with other customer involvement methods such as project involvement and pilot testing. Through VoC, firms have the chance to benchmark across industries and regions. Research limitations/implications The paper provides insights into the VoC process of customer involvement aimed at product development. The case study provides an illustration of how an industrial firm uses VoC in product development. The paper points out the importance of managing external (customer) involvement in product development and internal (cross-functional) collaborations. Practical implications A set of questions that firms can ask themselves before embarking on customer involvement has been developed. The paper shows that customers can be involved at a number of points in time, have a wide range of roles and contribute different knowledge. VoC is suitable for combining with other customer involvement methods. Originality/value The contribution of the paper consists of a case study illustrating how customer involvement in product development can be achieved through VoC. A number of customer involvement methods for product development are discussed for combining with VoC, showing how different methods are complementary in product development.
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Jain, Sanjay K., and Kavita Sharma. "Product Related Antecedents of Consumer Involvement: An Empirical Investigation." Vikalpa: The Journal for Decision Makers 25, no. 1 (January 2000): 29–42. http://dx.doi.org/10.1177/0256090920000112.

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Differences in consumer involvement with the products have been stated to be dependent on various product and brand related factors, viz., consumers' risk perceptions, product's hedonic value, product familiarity, brand awareness, dissimilarity, and difficulty of choice termed in this paper as antecedents of involvement. This paper investigates the relationship between product related antecedent conditions and consumer involvement for three products. It is found that consumer involvement differed across different types of products. Infrequently purchased durable products were more involving than frequently purchased non-involving products. The findings have significant implications for formulation of marketing strategies.
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Elsya, Priscillia, and Ratih Indriyani. "The Impact of Product Knowledge and Product Involvement to Repurchase Intention for Tupperware Products among Housewives in Surabaya, Indonesia." SHS Web of Conferences 76 (2020): 01037. http://dx.doi.org/10.1051/shsconf/20207601037.

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The number of consumers can be used as a measuring tool in determining the company's sales success. Repurchase intention reflects the needs of consumers in repeat purchasing patterns. Factors that can increase repurchase intention are knowledge of products and consumer involvement with products. Product knowledge can increase repurchase intention because with the information about the quality of the product can trigger repeat purchases. Also, product involvement can increase repurchase intention because the consumers can evaluate the products directly and decide to purchase another product that has met their needs This study aims to measure the effect of product knowledge on repurchase intention and the effect of product involvement on repurchase intention on Tupperware products for Surabaya market. The research is using a quantitative approach, and take a sample from housewives who reside in Surabaya. Data are collected through questionnaires distributed to 150 people. Only 102 questionnaires are valid. Then, the data are processed using SPSS. The results show that product knowledge affects repurchase intention and product involvement significantly affects repurchase intention in Tupperware products among housewives in Surabaya, Indonesia.
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Munksgaard, Kristin B., and Per V. Freytag. "Complementor involvement in product development." Journal of Business & Industrial Marketing 26, no. 4 (April 12, 2011): 286–98. http://dx.doi.org/10.1108/08858621111127027.

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Wynstra, Finn, Arjan van Weele, and Björn Axelsson. "Purchasing involvement in product development:." European Journal of Purchasing & Supply Management 5, no. 3-4 (September 1999): 129–41. http://dx.doi.org/10.1016/s0969-7012(99)00017-9.

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Calabrese, Giuseppe. "Manufacturing involvement in product development." International Journal of Vehicle Design 21, no. 1 (1999): 110. http://dx.doi.org/10.1504/ijvd.1999.001849.

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Dissertations / Theses on the topic "Product involvement"

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Peter, Martin. "Early supplier involvement (ESI) in product development /." [St. Gallen] : [s.n.], 1996. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007463287&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Nguyen, Dat Anh. "Customer involvement in new product development process." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34964.

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Purpose – Evaluate the four popular communication methods to involve customers in the NPD process from customers’ perspective (In this thesis, the four chosen communication methods are: Quality Function Deployment, Prototype, Idea Generation Activities and Lead-user Involvement). Design/Methodology/Approach – This is a quantitative research which used questionnaire to collect data. The questionnaire form is distributed online to respondents. Findings – The findings show the comparison between the four communication methods. The differences are measured and analyzed using measurement system from Zaichkowsky (1985) including: Interests, Needs and Values. Research Limitations – This thesis face limitation regarding the chosen sample. In addition to that language is also one of the major obstacles. Managerial Implications – The findings provide companies with evaluation regarding option for communication method to increase customer involvement degree. Originality/Value – This research is unique in a way that the author filtered the four most popular communication methods based on reviewed articles then conducted an evaluation on these methods. The evaluation is performed based on customers’ perspective which has not been done before. This thesis provides a new perspective on how firms should look at customers’ involvement.
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McWilliam, G. "Consumers' involvement in brands and product categories." Thesis, Cranfield University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385755.

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Kim, Ji Whan. "Supplier involvement strategies in environmentally friendly product development." [S.l.] : Rotterdam : [s.n.] ; Erasmus University Rotterdam [Host], 2005. http://hdl.handle.net/1765/7120.

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Felekoğlu, Burcu. "Top management involvement in new product development projects." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610097.

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Lee, Seungeun. "The influence of product involvement and fan identification on response to team sponsors' products." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124223738.

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Thesis (Ph. D.)--Ohio State University, 2005.
Title from first page of PDF file. Document formatted into pages; contains xiv, 116 p.; also includes graphics (some col.). Includes bibliographical references (p. 109-116). Available online via OhioLINK's ETD Center
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Wendel, Ellen. "Does high product complexity & production cost drive high customer involvement in product development?" Thesis, Växjö universitet, Ekonomihögskolan, EHV, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-29173.

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Does high products complexity & production cost drive high customer involvement in product development? Author: Ellen Wendel Tutor/Examiner: Sarah Philipson   Background   The purpose of this thesis first arose when interviewing the CEO and the chief of product development of a Swedish wood company. The lack of communication between the two of them and the overall information flow within the company seemed to me brutally bad. When leaving that company a question popped up: Do a low production cost/unit and/or a low product complexity on an industrial market result in low customer involvement?   Problem focus/hypotheses   Product failure is costly and time consuming; doing it right the first time can keep a company alive and give it competitive advantages, Matzler et al (1997). Customer involvement has proven to increase the chances for a successful product launch, von Hippel (1988), Lagrosen (2005), Pitta et al (1996) and Matzler et al (1997). With the assumption that customer involvement can affect product development in a positive way, any conditions that might drive customer involvement in product development would be of interest. This thesis investigates three hypotheses concerning how product complexity and production cost drive customers involvement; H1: High product complexity positively predicts the use of high customer involvement in the product development. H2: High production cost positively predicts the use of high customer involvement in the product development. H3: High production cost and high product complexity together positively predicts the use of high customer involvement.   Method   The main study was executed with surveys sent per e-mail. The investigated populations are wood component suppliers and machine suppliers. The suppliers were chosen to get a vast range of product complexity and production cost. The hypotheses were analyzed with chi-square statistics and percentages.   To get a basic understanding of the industry, I first made a pre-study; interviewing two suppliers and telephone interviewing the head of glued edge pine panel issues at the Swedish Wood & Furniture Association.   Findings   Hypothesis 1 I conclude that higher product complexity leads to higher customer involvement on both industries. This result gives more validation to the emerging theory stated by Richard et al (2004). Hypothesis 2  This thesis validates hypothesis 2 among wood suppliers. I suggest future research to validate a possible theory the states that higher production cost drive higher customer involvement. Hypothesis 2 is not accepted on the machine supplier industry since the results were inconclusive. No overall pattern was found.  However, the result indicates that the hypothesis might be correct up until a certain level of complexity, after which the relationship is negative. Hypothesis 3   I consider hypothesis 2 to be validated on the wood supplier market. I suggest future research to validate a possible theory the states that higher production cost and product complexity and production cost combined drive higher customer involvement. The thesis result indicates that hypothesis 3, on the machine supplier market, might be correct up until a certain level of complexity and production cost combination, after which the relationship is negative. Hypothesis 3 cannot be accepted for the machine supplier industry since the results are inconclusive. General findings from the hypotheses All three hypotheses indicate a positive prediction that product complexity, production cost and the two variables combined will drive the behavior of “usage or no usage” of customer involvement, regardless of industry.

Opponenter: Elna Hägglund och Frida Tillmar

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Hegde, Pratima. "Supplier Involvement in Product Development for Project Based Industries." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15836.

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There exists an increasing evidence of benefits with involving suppliers in a new product development activity in the mass production companies. Challenges such as, reduction of a product life cycle, technological uncertainties, and increased cost of R&D activity have made it necessary to extend a new product development activity, beyond the firm’s boundary. However, in a project based industries this trend is not predominant and importance of innovation and suppliers, applies to this industry also. Hence, Objective of the thesis is to establish a framework for involving suppliers for a project based industry. The qualitative research makes use of extensive literature within the field, product development, innovation and project based industry and supplier involvement in product development. Several interviews were carried out for collection the empirical data at the case company, which is a project based organization. Required framework, a result of the thesis is achieved through an extensive empirical analysis.The results show that a value of innovation is different between the project based industries and the mass production industries and it is perceived differently. However, innovation is equally important for a project based industry and it has a potential to include innovation within its processes. On this regard, several challenges and innovation promoting elements have been identified. Project management techniques and disruption in the knowledge transfer are some of the impediments for innovation within project based industries. The thesis provides the suggested framework to overcome these challenges and increase innovation in a project based industry and involves suppliers in its innovative and development activities.
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Lasry, Eytan. "User involvement in new product development, an empirical investigation." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0017/MQ48485.pdf.

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Melander, Lisa. "Supplier Involvement in New Product Development under Technological Uncertainty." Doctoral thesis, Linköpings universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-103943.

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This thesis addresses the challenges that firms are faced with when collaborating with suppliers in new product development (NPD) projects under technological uncertainty. A critical observation that is made in this context is that technologies are evolving faster, making products more complex. At the same time, firms become more specialized. Due to increased complexity and specialization, firms do not possess all the necessary technologies in-house and therefore need to collaborate with external organisations to incorporate new technology into their products. Common collaborators are suppliers who become integrated into the buying firm’s NPD project. However, finding suppliers and collaborating with suppliers in NPD can be problematic. In addition, external collaborations also impact the buying firm internally, since it often needs to coordinate its departments. The purpose of this thesis is to explore supplier involvement in NPD under technological uncertainty. Challenges in supplier selection are concerned with the issues of involving new suppliers or relying on old acquaintances, managing uncertainties, the dilemma of whether to commit to long-term relationships or to maintain flexibility, and deciding on which department that is responsible for evaluating and selecting the supplier. The present study of buyers and suppliers in NPD, shows the challenges that are involved in balancing control, reaching goal alignment, and managing transactional and relational governance. Internal challenges investigate the coordination between the R&D department and purchasing in NPD projects where suppliers are involved. The present findings may be of value for firms who engage in collaborative NPD, or for firms who aim to involve suppliers in their development of new products.
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Books on the topic "Product involvement"

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McGoldrick, Catherine. Investigation of manipulation of colour, product involvement and product type in printadvertising. (s.l: The Author), 1996.

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Twigg, David. A typology of supplier involvement in automotive product development. Coventry: University of Warwick. Warwick Business School Research Bureau, 1997.

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Dagistanli, Aslihan. A cross-cultural study into product involvement andbrandperception: Implications forstandardisation. Manchester: UMIST, 1994.

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Mele, Vallopra Rafeekh, Center for Advanced Purchasing Studies (Tempe, Ariz.)., and National Association of Purchasing Management., eds. Purchasing and supplier involvement: New product development and production/operations process development and improvement. [Tempe, Ariz.]: Center for Advanced Purchasing Studies, 1998.

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Marie-Noëlle, Terpend, and Food and Agriculture Organization of the United Nations., eds. Promoting private sector involvement in agricultural marketing in Africa. Rome: Food and Agriculture Organization of the United Nations, 1993.

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Dunne, Claire. The role of consumption values and level of involvement in the purchase of environmentally friendly products. Dublin: University College Dublin, 1995.

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Nowak, Peter J. Evaluation of producer involvement in the United States Department of Agriculture 1990 water quality demonstration projects: Draft. Washington, D.C: U.S. Dept. of Agriculture, 1992.

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The hidden power of advertising: How low involvement processing influences the way we choose brands. Henley-on-Thames: Admap Publications, 2001.

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Nowak, Peter J. Baseline report: Evaluation of producer involvement in the United States Department of Agriculture 1990 water quality demonstration projects. Washington, D.C.?]: U.S. Dept. of Agriculture, 1992.

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Jensen, Torben Elgaard, Nelly Oudshoorn, and Sampsa Hyysalo. New Production of Users: Changing Innovation Collectives and Involvement Strategies. Taylor & Francis Group, 2016.

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Book chapters on the topic "Product involvement"

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Weterings, R. A. P. M. "Product innovation and public involvement." In Product Innovation and Eco-efficiency, 187–95. Dordrecht: Springer Netherlands, 1998. http://dx.doi.org/10.1007/978-94-015-8945-1_20.

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Sridhar, G. "Consumer involvement in product choice." In Researching Marketing Decisions, 49–67. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge India, 2019. http://dx.doi.org/10.4324/9780429203558-5.

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Okechuku, Chike. "Product Familiarity, Involvement and Advertising Effectiveness." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 41–46. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_8.

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Korgaonkar, Pradeep K., and Ravi Parameswaran. "Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 87–91. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_21.

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Marwede, Malte. "Theoretical foundations of silver agers and user involvement." In Product Development for Distant Target Groups, 11–31. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18325-7_2.

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Mark, Pasquine, Glavee-Geo Richard, Kachurovska Olena, and Ariatmaja I. Gusti. "The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products." In Marine Plastics: Innovative Solutions to Tackling Waste, 243–54. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-31058-4_13.

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AbstractConsumer interest is driving growth in the use of greener products, such as those using recycled materials. However, several outstanding questions remain regarding purchase intentions for green products. One current debate regards the role of age, with some findings showing older consumers are more willing to purchase green products, and other studies to the contrary. There are also a number of studies with differing results regarding the role of product involvement. We conduct an experiment and use conjoint analysis to test for the influence of age and involvement on purchase intentions for green products. We find that younger consumers are more likely to purchase green products if they are affordable. We also observe that being green can directly lead to higher purchase intentions for a low involving affordable product, whereas the green attribute is one of several attributes a consumer evaluates for a high involving affordable product.
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Thukral, Vinod K., and William A. Mindak. "Product Involvement as a Determinant of Consumer Satisfaction." In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference, 72–76. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16973-6_15.

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Wang, Chao-Hua, and Shou-Yan Chou. "Extracting Variant Product Concepts Through Customer Involvement Model." In Collaborative Product and Service Life Cycle Management for a Sustainable World, 313–21. London: Springer London, 2008. http://dx.doi.org/10.1007/978-1-84800-972-1_30.

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Ge, Chang, Lang Zhang, and Chunqiang Zhang. "The Influence of Product Style on Consumer Satisfaction: Regulation by Product Involvement." In Advances in Mechanical Design, 485–93. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-6553-8_33.

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Liu, Wei, Huiying Zhang, and Fan Yang. "External Involvement and New Product Performance: The Mediating Role of New Product Advantage." In Advances in Intelligent Systems and Computing, 1329–44. Berlin, Heidelberg: Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-47241-5_112.

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Conference papers on the topic "Product involvement"

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Rachmawati, Erny, Suliyanto, and Agus Suroso. "Mediation Product Involvement against Purchasing Decisions." In Proceedings of the 6th International Conference on Community Development (ICCD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iccd-19.2019.52.

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Pakala, Padmavathi K., and V. Allada. "Effective Supplier Involvement in Product Development Projects." In ASME 2006 International Mechanical Engineering Congress and Exposition. ASMEDC, 2006. http://dx.doi.org/10.1115/imece2006-15397.

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In today's scenario, many product development projects run the risk of being over budget and/or run past the scheduled deadlines. A major part of this can be attributed to the lack of effective and realistic product planning. We use the thesis that consideration of appropriate suppliers at the right time in a product development project can reduce wastes like waiting for parts to become available, unnecessary design iterations, design defects and poor design, and mitigate risks related to technology and enterprise capability. In the present paper, we present a methodology for effective supplier involvement in a product development project by blending the Design Structure Matrix (DSM) and the PERT/CPM techniques and considering supplier lead times and component interfaces of a given product architecture. We discuss the various options of supplier consolidation, postponement or early involvement of suppliers, and their effects on the product development project cost and schedule. We will demonstrate the working of the proposed methodology using a case example.
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Nurkka, Piia, and Satu Jumisko-Pyykkö. "Exploring online customization of a high involvement experience product." In OzCHI '14: the Future of Design. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2686612.2686692.

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Holtta, Venlakaisa, Taneli Eisto, and Katrine Mahlamaki. "Benefits for cast product development through early supplier involvement." In 2009 IEEE International Technology Management Conference (ICE). IEEE, 2009. http://dx.doi.org/10.1109/itmc.2009.7461404.

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Chen, Ting-Yu, Cing-Chan Chou, and Che-Wei Tsui. "Conceptualizing product involvement using fuzzy automata and intuitionistic fuzzy sets." In 2008 IEEE 16th International Conference on Fuzzy Systems (FUZZ-IEEE). IEEE, 2008. http://dx.doi.org/10.1109/fuzzy.2008.4630463.

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Rungtrakulchai, Rachata. "PRICE DEALS AND BRAND EQUITY: THE ROLE OF PRODUCT INVOLVEMENT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.08.03.

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Du, Jun, Ling-Zhi Zhong, and Jianxin Jiao. "Early Supplier Involvement in Online Product Configuration for Mass Customization." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5999001.

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Simão De Luca, Giovani, and JulioCarlosdeSouza van der Linden. "STUDENTS' PERCEPTION OF COMPETENCIES DEVELOPED IN PRODUCT DESIGN EDUCATION WITH INDUSTRY INVOLVEMENT." In 21st International Conference on Engineering and Product Design Education. The Design Society, 2019. http://dx.doi.org/10.35199/epde2019.84.

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Qiao, Yueyang, Qing Yang, Yingxin Bi, and Pingye Tian. "The Impact of User Involvement on New Product Development in the Context of Digitalization." In 11th IPMA Research Conference “Research Resonating with Project Practices”. International Project Management Association – IPMA, Project Management Research Committee (PMRC), China and Hohai University, Nanjing, China, 2023. http://dx.doi.org/10.56889/fnjq7329.

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With the development of the digital economy, concepts such as “new retail” have emerged. The rapid development of Internet technology has flattened the organizational structure and made information transparent, so that consumers at the end of the network, producers and consumers can interact directly with each other. In the digital context, “listening to customers” has become a key element for the success of new products. In this paper, the LDA model is used to analyze user needs through online reviews of a product, and the nine themes that are most important to users are finally derived, providing guidance for product iterations and updates. Based on the experimental results of this paper, some improvement suggestions for a music software product based on user demand are put forward. In the digital environment, it proves that user participation plays a guiding role in product development.
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FERNANDO, G. NILUSHI SITHARA, and W. M. N. DILSHANI RANASINGHE. "PRODUCT PERSONALIZATION: STIMULATING ATTACHMENT BETWEEN PRODUCT AND CONSUMERS." In 13th International Research Conference - FARU 2020. Faculty of Architecture Research Unit (FARU), University of Moratuwa, 2020. http://dx.doi.org/10.31705/faru.2020.12.

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This study investigates about how product personalization can be used to stimulate attachment between products and Sri Lankan consumers. Through the literature it was evident that, consumer involvement and the final personalized product, in product personalization can act as the main sources which evoke positive emotions, through self-expression, enjoyment and memories, to stimulate attachment. Three hypothetical scenarios of product personalization followed by online questionnaires about the experience were created to verify these findings of literature. The feeling of attachment was evident towards these personalized products as discovered through literature, especially in the responses of female participants. It was also evident that they would most likely to protect and use the product for a longer time than male participants. Several methods providing personalization options to stimulate long term attachment were identified together with the literature and primary data. Additionally, providing adequate options to personalize the product to their satisfaction, requirement of less technical knowledge in personalization process and already having a need of personalizing the primary functionality of the product were identified to be promoting the feeling of attachment.
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Reports on the topic "Product involvement"

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Ma, Yoon Jin, and Minsun Lee. Male Consumers' Socially Responsible Consumption by Product Category and Involvement. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1557.

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Petersen, Candace. Salesforce Involvement in New Product Predevelopment Activities of High Technology Firms. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.1152.

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Baluk, Nadia, Natalia Basij, Larysa Buk, and Olha Vovchanska. VR/AR-TECHNOLOGIES – NEW CONTENT OF THE NEW MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11074.

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The article analyzes the peculiarities of the media content shaping and transformation in the convergent dimension of cross-media, taking into account the possibilities of augmented reality. With the help of the principles of objectivity, complexity and reliability in scientific research, a number of general scientific and special methods are used: method of analysis, synthesis, generalization, method of monitoring, observation, problem-thematic, typological and discursive methods. According to the form of information presentation, such types of media content as visual, audio, verbal and combined are defined and characterized. The most important in journalism is verbal content, it is the one that carries the main information load. The dynamic development of converged media leads to the dominance of image and video content; the likelihood of increasing the secondary content of the text increases. Given the market situation, the effective information product is a combined content that combines text with images, spreadsheets with video, animation with infographics, etc. Increasing number of new media are using applications and website platforms to interact with recipients. To proceed, the peculiarities of the new content of new media with the involvement of augmented reality are determined. Examples of successful interactive communication between recipients, the leading news agencies and commercial structures are provided. The conditions for effective use of VR / AR-technologies in the media content of new media, the involvement of viewers in changing stories with augmented reality are determined. The so-called immersive effect with the use of VR / AR-technologies involves complete immersion, immersion of the interested audience in the essence of the event being relayed. This interaction can be achieved through different types of VR video interactivity. One of the most important results of using VR content is the spatio-temporal and emotional immersion of viewers in the plot. The recipient turns from an external observer into an internal one; but his constant participation requires that the user preferences are taken into account. Factors such as satisfaction, positive reinforcement, empathy, and value influence the choice of VR / AR content by viewers.
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Eggleston, Karen N. Evidence-Based Public–Private Collaboration in the Health Sector: The Potential for Collaborative Governance to Contribute to Economic Recovery from COVID-19 in Asia. Asian Development Bank, March 2023. http://dx.doi.org/10.22617/wps230027-2.

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This South Asia Working Paper explores the benefits and trade-offs of harnessing private sector health services as governments look to build more resilient, accessible, and affordable health systems and support the post-pandemic recovery. It considers why governments must continuously decide whether to produce or buy-in services, analyzes how public-private collaborations can bolster the social sector, and explores how these helped governments respond to the pandemic and its aftermath. Outlining the role ADB can play, the paper recommends governments adopt an evidence-based approach, encourage private sector involvement in healthcare provision, and bolster collaborative governance to strengthen their health systems.
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Sessa, Guido, and Gregory Martin. MAP kinase cascades activated by SlMAPKKKε and their involvement in tomato resistance to bacterial pathogens. United States Department of Agriculture, January 2012. http://dx.doi.org/10.32747/2012.7699834.bard.

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The research problem: Pseudomonas syringae pv. tomato (Pst) and Xanthomonas campestrispv. vesicatoria (Xcv) are the causal agents of tomato bacterial speck and spot diseases, respectively. These pathogens colonize the aerial parts of the plant and cause economically important losses to tomato yield worldwide. Control of speck and spot diseases by cultural practices or chemicals is not effective and genetic sources of resistance are very limited. In previous research supported by BARD, by gene expression profiling we identified signaling components involved in resistance to Xcvstrains. Follow up experiments revealed that a tomato gene encoding a MAP kinase kinase kinase (MAPKKKe) is required for resistance to Xcvand Pststrains. Goals: Central goal of this research was to investigate the molecular mechanisms by which MAPKKKεand associated MAP kinase cascades regulate host resistance. Specific objectives were to: 1. Determine whether MAPKKKεplays a broad role in defense signaling in plants; 2. Identify components of MAP kinase cascades acting downstream of MAPKKKε; 3. Determine the role of phosphorylation-related events in the function of MAPKKKε; 4. Isolate proteins directly activated by MAPKKKε-associatedMAPK modules. Our main achievements during this research program are in the following major areas: 1. Characterization of MAPKKKεas a positive regulator of cell death and dissection of downstream MAP kinase cascades (Melech-Bonfil et al., 2010; Melech-Bonfil and Sessa, 2011). The MAPKKKεgene was found to be required for tomato resistance to Xcvand Pstbacterial strains and for hypersensitive response cell death triggered by different R gene/effector gene pairs. In addition, overexpression analysis demonstrated that MAPKKKεis a positive regulator of cell death, whose activity depends on an intact kinase catalytic domain. Epistatic experiments delineated a signaling cascade downstream of MAPKKKεand identified SIPKK as a negative regulator of MAPKKKε-mediated cell death. Finally, genes encoding MAP kinase components downstream of MAPKKKεwere shown to contribute to tomato resistance to Xcv. 2. Identification of tomato proteins that interact with MAPKKKεand play a role in plant immunity (Oh et al., 2011). We identified proteins that interact with MAPKKKε. Among them, the 14-3-3 protein TFT7 was required for cell death mediated by several R proteins. In addition, TFT7 interacted with the MAPKK SlMKK2 and formed homodimersin vivo. Thus, TFT7 is proposed to recruit SlMKK2 and MAPKKK client proteins for efficient signal transfer. 3. Development of a chemical genetic approach to identify substrates of MAPKKKε-activated MAP kinase cascades (Salomon et al., 2009, 2011). This approach is based on engineering the kinase of interest to accept unnatural ATP analogs. For its implementation to identify substrates of MAPKKKε-activated MAP kinase modules, we sensitized the tomato MAP kinase SlMPK3 to ATP analogs and verified its ability to use them as phosphodonors. By using the sensitized SlMPK3 and radiolabeled N6(benzyl)ATP it should be possible to tag direct substrates of this kinase. 4. Development of methods to study immunity triggered by pathogen-associated molecular patterns (PAMPs) in tomato and N. benthamiana plants (Kim et al., 2009; Nguyen et al. 2010). We developed protocols for measuring various PTI-associatedphenotypes, including bacterial populations after pretreatment of leaves with PAMPs, induction of reporter genes, callose deposition at the cell wall, activation of MAP kinases, and a luciferase-based reporter system for use in protoplasts. Scientific and agricultural significance: Our research activities discovered and characterized a signal transduction pathway mediating plant immunity to bacterial pathogens. Increased understanding of molecular mechanisms of immunity will allow them to be manipulated by both molecular breeding and genetic engineering to produce plants with enhanced natural defense against disease. In addition, we successfully developed new biochemical and molecular methods that can be implemented in the study of plant immunity and other aspects of plant biology.
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Roush, Richard, and David Rosen. Understanding the Causes and Genetic Effects of Thelytoky in the Aphelinidae: A Key to Improving Biological Control. United States Department of Agriculture, July 1992. http://dx.doi.org/10.32747/1992.7561058.bard.

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Helytoky is a type of parthenogenesis whereby females produce only female offspring without the involvement of males, even where males are occasionally produced. In the last few years, strong circumstantial evidence has implied that thelytoky can be caused by micro-organisms called Wolbachia in at least some species of wasps. The thelytoky can be "cured" by treatment with antibiotics. Further Wolbachia-like organisms can be found in microscopic examinations and genetically identified through their DNA. The aphelinid wasps, and especially species in the genus Aphytis, are among the most important of all classical biological control agents. Aphytis species are critical in the biological control of scale insect pests in commercial orchards and ornamental plantings. About 30% of Aphytis species are thelytikous, of which we were able to study three in detail. In all three, thelytoky was curable by treatment with antibiotics and Wolbachia were identified morphologically and through their DNA. In contrast, Wolbachia were not detectable in biparental species of Aphytis. Studies of Wolbachia gene sequences obtained from Aphytis showed that they were most closely related to those from a very distantly related wasp, Muscidifurax uniraptor, strongly implying that the Wolbachia can be horizontally transferred. As revealed by electron microscopy, the Wolbachia show a strong association with the nurse and follicle cells of the female wasps.
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Mdoe, Ntengua, Aida Isinika, Gilead Mlay, Gideon Boniface, Christopher Magomba, John Jeckoniah, and Devotha Mosha. Is Rice and Sunflower Commercialisation in Tanzania Inclusive for Women and Youth? Institute of Development Studies (IDS), April 2022. http://dx.doi.org/10.19088/apra.2022.016.

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Rice is Tanzania’s third most important staple crop after maize and cassava, and produced by more than 1 million households who are mostly small-scale farmers. Meanwhile sunflower is the most important edible oil crop in Tanzania, also grown mostly by small-scale farmers. Over the last two decades, rice and sunflower have increasingly become important sources of income. This can be attributed to efforts by the government, in collaboration with development agencies, to commercialise rice and sunflower production to improve livelihoods and reduce poverty among actors in both value chains. There have also been efforts aimed at ensuring sustainable commercialisation and involvement of women and youth in the commercialisation process. Despite these initiatives, women and youth involvement in the rice and sunflower commercialisation process is likely to be constrained by their limited access to land and financial capital. Looking at government policy to promote commercial rice and sunflower production for poverty reduction, this brief examines the extent to which households headed by women and youth have been able to participate in the commercialisation process of the two value chains.
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Wilson, Charles, and Edo Chalutz. Biological Control of Postharvest Diseases of Citrus and Deciduous Fruit. United States Department of Agriculture, September 1991. http://dx.doi.org/10.32747/1991.7603518.bard.

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The objectives of this research were to develop control measures of postharvest diseases of citrus and deciduous fruits by using naturally-occurring, non-antibiotic-producing antagonists; study the mode of action of effective antagonists and optimize their application methods. Several antagonists were found against a variety of diseases of fruits and vegetables. One particularly effective yeast antagonist (US-7) was chosen for more in-depth studies. This antagonist outcompetes rot pathogens at the wound site for nutrients and space; it is better adapted than the pathogen to extreme environmental conditions such as temperature, humidity and osmotic changes, and is relatively resistant to common postharvest fungicides. Our data suggests that other modes of action may also be involved. These are induction of host resistance by the antagonists or its products, and direct interaction between the antagonists and the pathogen with the possible involvement of an extracellular material and/or cell wall degrading enzymes produced by the antagonist. However, these interactions were not fully elucidated. The antagonistic activity of US-7 and other biocontrol agents isolated, was enhanced by calcium salts. While the mode of action is not known, the addition of these salts had a significant effect both in laboratory experiments and in large-scale tests. Compatibility of the yeast antagonist with present packinghouse treatments and procedures was determined. An integrated control procedure was developed, utilizing the antagonists together with ultra-low dosages of fungicides and activity-enhancing additives. This cooperative research resulted in numerous publications describing the antagonistic agents. their mode of action and possible commercial application. Patents were developed from this research and a commercial company is pursuing the licensing of these patents and the testing of the procedure on a commercial scale. Our research findings have expanded the potential for using non-antibiotic-producing antagonistic microorganisms in the control of postharvest diseases of fruits and vegetables; thus meeting a critical need to find alternatives to the use of synthetic fungicides on food products.
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Fang, Mei Lan, Lupin Battersby, Marianne Cranwell, Heather Cassie, Moya Fox, Philippa Sterlini, Jenna Breckenridge, Alex Gardner, and Thomas Curtin. IKT for Research Stage 8: Dissemination. University of Dundee, December 2022. http://dx.doi.org/10.20933/100001255.

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In 2020, the University of Dundee initiated the development of an Open Research strategy. As part of this initiative, in February 2021 the University’s Library and Learning Centre together with Open Research Champions from the Schools of Health Sciences and Dentistry, formed an Open Research Working group. To build on the University’s open research policy and infrastructure, the purpose of the group was to facilitate ongoing research and development of best practice approaches for our interdisciplinary environment to make outputs, data and other products of our research publicly available, building on University of Dundee’s Open Research policy and infrastructure. Through informal consultations with academic staff and students, the Open Research Working Group found that: → access and reach of research findings can be amplified through effective knowledge mobilisation, and stakeholder and patient and public involvement; and → there was a need for guidance and resources on how-to implement knowledge mobilisation activities with and for stakeholders throughout the entire research process – from proposal development to project completion. In June 2021, the Open Research working group, in partnership with Simon Fraser University’s Knowledge Mobilization Hub began the development of an Integrated Knowledge Translation (IKT) Toolkit, with funding support from the University of Dundee’s Doctoral Academy and Organisational Professional Development. IKT is an approach to knowledge translation that emphasises working in an engaged and collaborative partnership with stakeholders throughout the research cycle in order to have positive impact. The aim was to co-produce evidence-informed, best practice learning materials on how-to: → maintain ongoing relationships between researchers, community stakeholders and decision-makers in research development and implementation; and → facilitate an integrated, participatory way of knowledge production whereby researchers, practitioners and other knowledge users can collaborate to co-generate new and accessible knowledge that can be utilised in contexts ranging from supporting community development to policy guidance for practice. The IKT Toolkit was informed by a focused evidence review and synthesis of published peer-reviewed and grey literature and consists of 8 knowledge briefs and a slide deck co-produced for use in any discipline or sector. Each knowledge brief provides practical guidance and resources to support an IKT process in each of eight key research stages: (i) Partnership Building; (ii) Generating Priorities and Ideas; (iii) Proposal development; (iv) Study Design; (v) Data Collection; (vi) Data Analysis; (vii) Reporting and (viii) Dissemination. The current knowledge brief provides IKT guidance on Research Stage 8: Dissemination.
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Fang, Mei Lan, Lupin Battersby, Marianne Cranwell, Heather Cassie, Moya Fox, Philippa Sterlini, Jenna Breckenridge, Alex Gardner, and Thomas Curtin. IKT for Research Stage 1: Partnership Building. University of Dundee, December 2022. http://dx.doi.org/10.20933/100001248.

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In 2020, the University of Dundee initiated the development of an Open Research strategy. As part of this initiative, in February 2021 the University’s Library and Learning Centre together with Open Research Champions from the Schools of Health Sciences and Dentistry, formed an Open Research Working group. To build on the University’s Open Research policy and infrastructure, the purpose of the group was to facilitate ongoing research and development of best practice approaches for our interdisciplinary environment to make outputs, data and other products of our research publicly available. Through informal consultations with academic staff and students, the Open Research Working Group found that: → access and reach of research findings can be amplified through effective knowledge mobilisation, and stakeholder and patient and public involvement; and → there was a need for guidance and resources on how-to implement knowledge mobilisation activities with and for stakeholders throughout the entire research process – from proposal development to project completion. In June 2021, the Open Research working group, in partnership with Simon Fraser University’s Knowledge Mobilization Hub began the development of an Integrated Knowledge Translation (IKT) Toolkit, with funding support from the University of Dundee’s Doctoral Academy and Organisational Professional Development. IKT is an approach to knowledge translation that emphasises working in an engaged and collaborative partnership with stakeholders throughout the research cycle in order to have positive impact. The aim was to co-produce evidence-informed, best practice learning materials on how-to: → maintain ongoing relationships between researchers, community stakeholders and decisionmakers in research development and implementation; and → facilitate an integrated, participatory way of knowledge production whereby researchers, practitioners and other knowledge users can collaborate to co-generate new and accessible knowledge that can be utilised in contexts ranging from supporting community development to policy guidance for practice. The IKT Toolkit was informed by a focused evidence review and synthesis of published peer-reviewed and grey literature and consists of eight knowledge briefs and a slide deck co-produced for use in any discipline or sector. Each knowledge brief provides practical guidance and resources to support an IKT process in each of eight key research stages: (i) Partnership Building; (ii) Generating Priorities and Ideas; (iii) Proposal development; (iv) Study Design; (v) Data Collection; (vi) Data Analysis; (vii) Reporting and (viii) Dissemination. The current knowledge brief provides IKT guidance on Research Stage 1: Partnership Building.
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