Dissertations / Theses on the topic 'Product Design Strategy'
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Li, Yanfeng. "Multi-platform strategy and product family design." Diss., Virginia Tech, 2010. http://hdl.handle.net/10919/26353.
Full textPh. D.
Shih, Tsung-Yu. "Customization A Viable Strategy of Sustainable design for E-Product." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716626.
Full textEverett, Nathan 1972. "Automotive telematics : colliding clockspeeds and product architecture strategy." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/91781.
Full textRoot, Timothy D. (Timothy Daniel) 1965. "Audio communications product strategy for the 21st century." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/88335.
Full textCASSEL, JULIA, and AGNES ÖSTEVIK. "Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding." Thesis, KTH, Produkt- och tjänstedesign, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-248054.
Full textFöretaget Butong bygger sin verksamhet på sin patenterade tillverkningsmetod av att gjuta betong mellan två lager av bubbelplast, vilken resulterar i paneler av translucent betong. Detta material används framförallt till att skapa vertikala trädgårdar och effektfulla ljusinstallationer. Idag är verksamheten projektbaserad vilket kräver skräddarsydda lösningar. Ett sortiment bestående av produkter med en standardiserad tillverkningsprocess skulle kunna komplettera den befintliga produktionen genom att fylla de luckor som uppstår i det projektbaserade arbetet. Ett sådant sortiment ses även som en möjlighet för att utöka den nuvarande verksamheten mot en konsumentmarknad. Genom strategiskt varumärkesbyggande var målet med detta projekt att skapa ett nytt affärssegment bestående av standardiserade produkter och det strategiska ramverk som krävs för att kunna etablera Butong på konsumentmarknaden. Av att analysera företaget och dess värderingar, förstå materialets möjligheter och begränsningar samt undersöka marknaden, kunde positioneringen av segmentet bestämmas. En strategi skapades för att etablera segmentet på den tänkta marknaden tillsammans med en varumärkesidentitet och riktlinjer för produktutvecklingen inom segmentet. För att exemplifiera användandet av dessa riktlinjer skapades flera koncept, varav ett vidareutvecklades som en första produkt att representera varumärket med. För att underlätta etableringen av segmentet och utöka verksamheten, valdes både Butongs nuvarande marknad och konsumentmarknaden som målgrupp. Produkterna inom segmentet har ett formspråk som både demonstrerar materialets egenskaper och följer företagets nuvarande identitet. Värdet och potentialen i de framtagna riktlinjerna bekräftas av de uttryck och det genomgående formspråk som de skapade koncepten kommunicerar. Med en standardiserad produktion, kan tillverkningen av produkterna tas vid när som helst och ta till vara på luckorna i arbetsflödet och på så sätt komplettera Butongs nuvarande verksamhet utan att påverka den.
Kimawati, Lenni. "Modeling consumer insight strategy in product development process : a decision and implementation framework for product managers." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/113518.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 154-158).
Companies today must constantly innovate to delight consumers and stay ahead of the competition. One way to deliver these is through new product launches. Despite significant investments, product failure rate in consumer products industry is high. Studies attribute failures to lack of quality and lack of integration of consumer insight in the Product Development Process. This thesis is an attempt for improvement, adopting the lens of consumer insight as information in the Product Development Process, and proposes a method to evaluate options more strategically. This thesis first examines available literature on Product Development Processes and consumer insight methodologies. It then uses Design Structure Matrix to identify consumer insight involvement in Product Development Process, and identifies gaps between the theoretical model and industry practice. Thereafter, this thesis proposes a technique to compare the quality of different consumer research methods at a given point in the process. Using this information, this thesis builds a Quantitative model to simulate the propagation effect of individual consumer insights decision on quality of output information, using rate of market change as a secondary factor. Within the constraints of this model, it was found that consumer insight strategy decisions should not be done in an ad-hoc manner, since consumer research method selection at each point in the Product Development Process has direct and propagative effects on the quality of the outcome. To obtain good quality, the selection of a good method is critical; first, because it allows for flexibility of options in subsequent phases, and second, because it is more effective than rework, under Slow and Rapid rate of market change. This thesis proposes decision and implementation frameworks as a guide for Product Managers, who can combine the predicted outcome of consumer insight quality with project management iron triangle, to select the best consumer insight strategy. While this consumer insight systemic model is a step towards a model-based design of consumer insight strategy, future work is needed to validate the quantitative model and resulting decision framework.
by Lenni Kimawati.
S.M. in Engineering and Management
Burke, James Brian. "Evolution of the entrepreneurial firm : product strategy and organizational design /." Thesis, Cambridge, Mass, 1996. http://www.gbv.de/dms/zbw/527372560.pdf.
Full textManning, Jeffrey (Jeffrey W. ). "Innovation trap : can your innovation strategy cripple your product development?" Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/44691.
Full textVita.
Includes bibliographical references.
Innovation is a hot topic; innovation is happening everywhere. Innovation is "romantic", reaching for the stars, against all odds, solving the problem no one thought possible. Most CEOs would not characterize survival as "romantic". Innovate or perish; the mantra, the truth, plain, stark, cold and naked. It gets worse; the environment is rapidly changing. Sophisticated customers are demanding quick responses with low cost, high quality products. What once worked with brilliant success is now failing. If innovation is happening everywhere, it is increasingly not happening here. During the past two years, a multi-vendor government project consisting of two vendors geographically segregated across three regions has seen tremendous success followed by almost total collapse. Initial program status and progress indicate near exponential trajectory: ahead of schedule, under budget and all functionality present. However, collapse was not too far off. The integration effort was a complete failure. Key schedule milestone dates were continuously missed. The gap between functionality believed completed and really completed widened. The story reads like a classic runaway project. Worse, the budget was near exhaustion. The central contribution of the analysis is the identification of the innovation trap. The innovation trap identifies conflicting corporate objectives governing the innovation strategy for new business development and the product development strategy of existing programs in the product pipeline. This study examines the innovation trap by applying System Dynamics techniques to develop a set of heuristics not only to identify collapse conditions but also how to address the problem. The goal of this study is to develop a concept for an improved organization and structure for today's high technology product companies where innovation is crucial for corporate success.
by Jeffrey Manning.
S.M.
KO, YIN-KWAN. "Price Strategy for Product Launch : from the Customer Value Perspective." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17446.
Full textProgram: Master Programme in Fashion Management
Ko, Yin-Kwan. "Price Strategy for Product Launch : from the Customer Value Perspective." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20932.
Full textProgram: Magisterutbildning i Fashion Management
Scott, Jaime Alexander. "A strategy for modelling the design-development phase of a product." Thesis, University of Newcastle Upon Tyne, 1999. http://hdl.handle.net/10443/445.
Full textTung, Karen. "Modularity and component sharing as a product design and manufacturing strategy." Thesis, Massachusetts Institute of Technology, 1991. http://hdl.handle.net/1721.1/13402.
Full textLee, Do Young. "Moving from Ownership to Leasing: A Design Strategy to Extend Product Life and Reduce Waste." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342715875.
Full textChang, Han Chao. "Managing new product development : exploring the relationships between organisational knowledge structure and knowledge conversion under the moderating effect of strategy." Thesis, Southampton Solent University, 2008. http://ssudl.solent.ac.uk/571/.
Full textLou, Ke. "Design-oriented new product development strategy in Chinese small and medium enterprises." Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/22978.
Full textBurgess, Jonathan Neil. "Sustainable automotive design : a holistic strategy for sustainable product and materials development." Thesis, Aston University, 2016. http://publications.aston.ac.uk/33111/.
Full textStrong, Matthew Bailey. "Tools and Metrics for Evaluating Modular Product Concepts Based on Strategic Objectives." BYU ScholarsArchive, 2003. https://scholarsarchive.byu.edu/etd/80.
Full textRistov, Pero, and Ristova Ana Trpeska. "WEB-BASED PRODUCT CONFIGURATION FOR MASS CUSTOMIZATION : Towards developing mass customization strategy." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15576.
Full textThis Master Thesis project has been carried out as part of "Production Development and Management" Program at JTH and "Information Technology and Management" program at JIBS.
VASUDEVAN, AARTI. "BRIDGING THE CULTURAL CHASM: WINNING STRATEGIES FOR GLOBAL BUSINESSES IN INDIA." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1196111752.
Full textDaghestani, Shamil F. "Design and Reconfiguration of Manufacturing Systems in Agile Manufacturing Environments." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/31125.
Full textMaster of Science
Mathai, Thomas Kidangalil. "A system dynamics approach for robust product planning and strategy based on simulated market performance." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/91741.
Full text"February 2002."
Includes bibliographical references (leaves 97-99).
by Thomas K. Mathai.
S.M.
Chung, Kyung Won. "The role of industrial design in new product strategy : with particular emphasis on the role of design consultants." Thesis, Manchester Metropolitan University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327763.
Full textVernon, Mona Masghati. "The role of customer experience in technology strategy : implications for product adoption in information technology." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/67569.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (p. 104-105).
This research identifies and describes the impact of customer experience on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to better understand how information technology is turned into value for the customer. We complemented well-defined industry-level models of technology adoption by building an original system dynamics model of the relationships of the technology firm with its enterprise customers. Important dynamics were derived from the review and analysis of selected leading edge managerial frameworks that were best suited for the studied business. The market analysis includes interviews with potential enterprise and small business cloud customers, market analysts, and executives at several companies selling cloud computing services. At the firm level, we modeled the effect of different product launch and development strategies and the impact of organizational learning on new business development. The system dynamics model is a management flight simulator that overcomes the limitations of classical management frameworks. The model was calibrated against historical product adoption data that was provided by a leading global information service provider. By running different scenarios, managers may simulate the impact of investments in research and development and marketing. Managers may also test the implications of successfully designing a positive customer experience and of adopting a culture of continuous improvement and business experimentation. The results of this study show that in order to survive and compete in the digital economy, information technology companies need to shed a comfortable yet myopic focus on technology advantage and acquire the capability to develop and execute business strategies focused on excellent and inimitable customer experience. The willingness to experiment and ability to learn are critical success factors. Sustainable competitive advantage also hinges on having the ability to run business experiments, fail, learn from failures and effectively spread that knowledge through the organization.
by Mona Masghati Vernon.
S.M.in Engineering and Management
Upadhyay, Vandana. "Design reuse as a strategy for incremental new product development : a study of software industry." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/12801.
Full textPal, Rudrajeet, and Ahsan Ishaq. "A competitive business strategy development for market expansion in India : A tool for identifying business opportunities for Nilörn Group AB." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19085.
Full textProgram: Magisterutbildning i Applied Textile Management
Uppsatsnivå: D
Doherty, Rohan T. "From styling to strategy : transforming an Australian manufacturing SME's perception of design." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/77910/1/Rohan_Doherty_Thesis.pdf.
Full textNewell, Sean M. (Sean Michael) 1970. "Distortion of "fast clockspeed" product development : using web-based conjoint analysis, clockspeed analysis and technology strategy for an automotive telematics system." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/91745.
Full textSoliman, Ahmed. "Adopting Modular Design Strategy towards Circular Economy: A Case Study at a Swedish Original Equipment Manufacturer." Thesis, Linköpings universitet, Industriell miljöteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-173727.
Full textEwing, Kurt L. (Kurt Lewis) 1968, and Erika K. 1963 Low. "Telematics : exploring technology, architecture & organizational strategy issues facing Ford Motor Company for an emerging technology in a mature product development enterprise." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/91761.
Full textAriyatum, Busayawan. "New conceptual model for design development of smart clothing." Thesis, Brunel University, 2005. http://bura.brunel.ac.uk/handle/2438/1347.
Full textPozzey, Erica C. "Unpacking the opportunities for change within a family owned manufacturing sme : a design led innovation case study." Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/63492/1/Erica_Pozzey_Thesis.pdf.
Full textDalmia, Niraj. "Case for sustainability in strategy and operations : overcoming the challenges of product design in creating competitive advantages in circular supply chains." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90236.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 104-107).
The previous industrial revolutions coupled with long-established business models have created a lock-in towards a linear 'take-make-dispose' model of production and consumption - products are manufactured using non-renewable sources and raw materials, manufacturing wastes are discarded as unusable, product is sold through the supply chain often creating more disposal of wastes, the final product is used by the end consumer till a less than optimal end-of-life, and then disposed or incinerated as landfill. The effects are clear and unsustainable - rapid spikes in resource prices, dangerous price volatility in the economy, discomforting signs of resource exhaustion and a trend towards business uncertainty and disruptions that can derail economic and social growth. The need for an alternative business model is becoming paramount, compelling organizations to find solutions to advance resource performance by reusing, remanufacturing, refurbishing and recycling products and parts to restore non-renewable resources, essentially 'closing the loop'. The management thinking behind creating this circular or 'cradle-to-cradle' supply chain rather than a linear or 'cradle-to-grave' model addresses the various aspects of revamping a business model from product design to recycling methods. This thesis focuses on overcoming challenges of product design in achieving that end. The paper is structured around four chapters. Chapter I opens the paper with an analysis of the circular supply chain model as compared with the linear consumption model, its impact on sustainability and management practices, the emergence and necessity of closing the loops, and the progress so far and limitations of the model. The role of product design in creating circular supply chains, and the variables associated with the challenges are explored in Chapter II. Based on these variables we analyze two case studies to check how our findings apply to two important product life cycle strategies. We also analyze the impact of these strategies on competitiveness and sustainability to demonstrate the business case for circular supply chains. This allows us to demonstrate important links between these variables to highlight overarching criteria to satisfy effective product design in Chapter III.
by Niraj Dalmia.
S.M. in Management Studies
Olausson, Daniel. "Project Closure is not the End : A Study of Interaction between Design and Manufacturing in Product Development." Licentiate thesis, Linköping : Linköping University, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-8052.
Full textArtz, Matthew. "An Ethnography of Direct-to-Consumer Genomics [DTCG]: Design Anthropology Insights for the Product Management of a Disruptive Innovation." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248393/.
Full textHsieh, Chia-Chen, and 謝佳珍. "Strategy for Bamboo Product Design." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/95157631996633481350.
Full text國立雲林科技大學
工業設計系碩士班
100
Personal and cultural value plays a major role in the development of bamboo products in Taiwan. Different eras have spawned different motifs. But the most significant development has been the successful transition of the local bamboo craft industry into a thriving export sector. Bamboo crafts, which used to be made by craftsmen out of necessity, have flourished over the years. They are even recognized now as a traditional art heritage. Close collaboration between the industry and some academic institutions has also yielded positive results. A case in point is the birth of the "Yii" brand, which has promoted a number of products so far and is expected to become an important asset that could enhance the industry’s future success. Throughout the history of bamboo craft making on the island, local craftsmen have constantly injected special value in the development of bamboo products. This can be summed up into the following design strategies: (1) Adding value through product designs; (2) incorporating special characteristics into products; and (3) implementing five “sleep awareness” design guidelines in the production process. Consequently, three sets of design experiments have confirmed that these strategies are viable. But despite these design strategies, along with the input gathered from personal experiences and academic data references, local craftsmen have continually relied on creating value by blending the rich cultural assets of Taiwan in the development of bamboo crafts for daily life.
Lu, Chia-Ying, and 呂佳穎. "Product Design Strategy in the New Product Development." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/6r3rk8.
Full text銘傳大學
設計管理研究所碩士班
94
In recent years, design has become one of the main focuses for global businesses, and a very important instrument in raising competitiveness edge. Businesses use new product development to increase profits and brand value. Hence, design strategy will play a very important role in new product design, and how to develop and improve new products and business theory to achieve the goal has become a very important issue. This research investigates, through new product development the process of design strategy’s completeness and existence within the design organizations, to distinguish the difference between the new product development strategies, to benefit the establishment and completeness of new product development strategy pattern for academically and practicality reference. Domestic manufacturers are targeted companies in this research, which involve in-depth interviews with design level personnel within those companies. Four companies were selected according to the nature of the business; individual cases were established targeting interviews with product managers, design managers, project managers and design engineers. Person to person in-depth interview of nine subjects were conducted. Interviewed data were collected utilizing Induction and connotation analysis method. Data were categorized and finalized and inter-organizational product design strategy mode was established. Main results of this research are : (1) new product as a whole, design is the most important stage in the new product development process, followed. The project planning stage is categorized as pre-process. (2) Category of new product developments are divided into three types: Profit type, Feedback type and Enterprise type. And new product development strategy favorites market guided direction. (3) In the process of new product development, the interaction between organizations could be divided into: Horizontal mode, Horizontal circular mode, Horizontal interlaced mode, Vertical circular mode. (4) Dictated by the person carry out the strategy and design specification impact, in addition to design strategy clarity, design Unit strategy is divided into: Evolutionary type and Project type. (5) Analysis from design strategy in a design project determines the market as the primary strategic targeting area, and categorizes the strategy in four types: Gradual type, Predominant type, Connotative type and Independent type. (6) In accordance with correlation and interrelationships between design unit strategy and project design strategy; new product design strategy is established within organizations. These are Sequence mode, Connotation mode, Predominate coordinate mode and Independent coordinate mode.
Chen, Chin-Chuan, and 陳欽川. "A Study Of Product Design Strategy." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/03658787463916656369.
Full textLin, Chih-Chang, and 林志璋. "A product design strategy for the e-generation." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/25529803649616342972.
Full text國立雲林科技大學
工業設計系碩士班
89
Rapid and efficient life and working styles have become new social structure. With the rise of e-generation, its original subculture now has evolved main culture. Furthermore, information of products within the culture has a strong impact on design ecology. It''s found that e-generation has different attitude toward life, which differs a lot from traditional life models. Since the new phenomena might bring about new concepts, it''s important to provide new strategies for the new phenomena. Moreover, the research is up to provide designers with references through systematic contents and procedures as well as different information of products. AIO Life Mode is applied to this research, which analyzes the e-generation nowadays in Taiwan, and suggests design strategy toward product research and development. By understanding the needs of products and relevant issues among e-generation, it''s expected to get the meanings that the products try to convey, and to work out design strategies in light of e-generation thinking patterns. The results are: 1) E-generation needs professional mobile communication and personalized digital information system to satisfy its work and life. 2) Applying the research of lifestyle to build e-generation''s behavior database and modeling the behavior database is helpful to understand the needs of e-generation toward products. 3) Establishing strategies of product design toward e-generation is important.
Lin, Yu-mei, and 林玉梅. "The study of User centered product design strategy." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/34p223.
Full text國立臺灣科技大學
管理研究所
99
In recent years, Taiwan's IT manufacturing industry in the face of rival China's rapid growth under the OEM manufacturer for the thinking mode of operation back to the mainland no match for low-cost foundry, so have the opportunities and methods for transformation. Taiwan foundry experience accumulated in the past a deep manufacturing capabilities and experience, the experience of how to continue existing successful transition? create a self-transformation of the brand is a new opportunity, but how the foundry industry's transformation into a brand? Or how to improve the competitiveness of manufacturers of OEM's competitiveness to deepen it? The characteristics of IT products are in the market as the end consumer market, in a fully competitive market to create differentiation among the products can only have the opportunity to expand one of their own development of the market and win the favor of consumers. The method combines the user-centric product innovation strategy as the start record, collect and summarize industrial transformation to the enterprise product strategy and the impact and change, and taking advantage of the user centers and enterprises for the Study of competitive strategy. In this study, combined with the user center design strategies for business transformation and change brought about by the brand promotion for research purposes, for electrical consumer products IT industry and trends of market demand, the value of R & D innovation strategy, competitive advantage the company's core strategy Of competitiveness as a central theory in the framework of the user to find the value of innovative products industry, internal mechanisms for resource use and innovative features and a systematic analysis of derived consumer products and manufacturing industries, brand companies need Have the advantage of competitive strategy, the content will be in the next years of practice to participate in individual case and the American brand creation brand transition to analyze and study the case of the elements of its success and look forward to the limited intellect of the individual case studies, best The development efforts of the brand experience and innovation process, sorting out, for reference by future researchers.
Hernke, Michael T. "Creating business opportunity via environmental product design strategy." 2005. http://catalog.hathitrust.org/api/volumes/oclc/62288608.html.
Full textLai, Chung-Ping, and 賴忠平. "Differentiation Strategy for Product Design with High Preference." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/92896264760003107827.
Full text國立臺灣科技大學
設計研究所
100
While providing unique value for consumers by differentiation strategy and product innovation, we will meet the question how to create differentiation strategy with high preference? Therefore, this research tries to discuss this issue and answer the related questions included: How are the feeling and preference of consumers from the different products on the market. What the reasons or design elements can lead differentiation strategy with high preference? And finally, this research will propose the way to create high preference by differentiation strategy. The following three parts states the process of this research: First part: This research will investigate and analyze present design language of “air purifiers” on the market to figure out the relation between design language and the preference of people. And in this part of research, I will also find whether only high difference could cause high preference. Second part: Continuing the result of first part, in the second part, this research will survey the preference between two kinds of language difference which is the combination of whole language difference and partial language difference. Furthermore, I will simply look into the scale of the typical and unique elements to know the reason of creating high preference. Third part: Continuing the result of second part, in the third part, I will completely focus on the scale and strength of typical and unique composition to seek proper differentiation strategy with high preference. Moreover, this research will analyze the design elements to create reference of product design. The following two methods describe the final result of this research: (1)Using the combination of whole unique difference and a little typical feeling can create high preference of differentiation strategy. This theory is similar to “The Wundt Curve” theory. (2)Product can be designed by partial unique language to create the feeling of difference instead of too many unique elements. With this kind of contrast between whole typicality and partial uniqueness, product can have high preference. Therefore, product can be designed by simply and modern typicality on main body and using partial difference and uniqueness to create high preference of difference.
Lu, Wei-Sen, and 盧偉森. "Applying Persona to Design Strategy for Educational Product." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8uqq4g.
Full text國立臺北教育大學
數位科技設計學系(含玩具與遊戲設計碩士班)
106
The core value of educational products is learning. This study divides users into five categories by learning ability according to 12-year Education Curriculum Guide, and apply persona to depict user characteristics. Persona is a user-centered design method , anthropomorphizing the characteristics of the target user. Let designers focus on user needs.This study adopted persona to explore design strategy of educational product, defining the characteristics and requirements of various user groups. This method involved establishing a user-centered design process combining the three aforementioned professional perspectives, and set up the design guide and product strategy for various user groups, to serve as a product design reference for product developers in the future. This study uses insect education in natural science as an example because of a wide range of educational products. Amid urban development, students have lost touch with nature and begun to rely on new technologies and multimedia for acquiring knowledge about insects. The production of insect teaching aids lacks adequate design and technical support because it relies solely on teachers’ professionalism, resulting in limited learning efficiency. If three professional aspects, namely education, design, and technology, were combined to commercialize these insect educational product, and the profits of which were invested back into the research and development of such products, insect teaching could be developed in a sustainable manner.The analysis results indicated that differences in autonomous learning skills among users affected the user segmentation of the educational product. Designing educational product and incorporating them into the 12-year Education Curriculum Guide can facilitate developing a series of educational products. Thus, users of such products may experience continuity in their learning.
CHAN, YA-WEN, and 詹雅雯. "Innovation Design Strategy of 3C Product For Woman market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/tk24vm.
Full text國立臺北科技大學
創新設計研究所
94
Selecting or planning the right design strategies is important for new products in design process effects designer’s ideas and products development . According to the report , recently years, woman has varied, for example , they become more know how to do anything、what they want and wish independent economy source. Then, they become rich and like to consumer . As you know , this group has been controlled the 70 percent of the consuming power from transport to finance. In this study, the innovation and design strategies mainly research behavior and favor though the consume process . And then, the result will help to build new product design strategic for the female consumers. Objectives of this study are: 1. Discuss the behavior features of the female consumer 2. Discuss the favor color、form and texture of the female consumer 3. According to the analysis results to proposal the best design strategies and suggestsfor woman in the 3C product marketing. Qualitative approach is adopted in this research. Through secondary information analyses, and in-depth interviews to collect the cases of the female products. Discuss the favor attribute of 3C product (computer, communication, consumer electronics)for female consumer, to draw the design strategies. As a result, eight design strategies are drawn : individualization, sensibility, pleasure, portability, safety, simplification, elegance and accessory.Resting on the essentials of eight design strategies, various suitable proposals were put forward for executer, to put 3C product developed of woman as a basis for designers.
jou-ping, Wang, and 王柔蘋. "A Strategy of Product Sustainable Design and Development Based on Universal Design Concept─Handtools Product as Example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/80570737875479454123.
Full text大葉大學
設計研究所
96
The concept of sustainable design has gradually become the ideal development trend of enterprises. The most important goal is to maintain the ecological equilibrium, reduce the shortages of resources and furthermore increase the living quality of human beings. However, the environment has strongly suffered from industrialization and unpredictable damages are brought to bear. Therefore, the concept of Green Products Consumption rises. Enterprises need not only to deal with the resistance from environmental groups and the regulation restrictions, but also the international trade sanction and ecological paction restraints. The concept of universal design is to prevent unnecessary design and resources consumption by thorough thinking and exactitude attitude. It will enhance both the ecological environment and our living quality. The concept of Universal Design owns the characteristics of being sustainable, economic, well shaped with good quality and also has low impacts to human health and environment. This research is going to apply this concept to the research of sustainable product design and development with Analytic Network Process, to reach the prioritization of such application as the basis of the research of sustainable product design and development. Then use the Modified Delphi Method to analysis the principles of sustainable product design and development when applying Universal Design, and therefore get the principles and checklists of sustainable product design and development to ensure the accomplishment of such design and development. Finally build the application model of conducting individual Universal Design under sustainable product design and development concept.With sustainable product design and development, improvements of environmental impacts during different product lifecycles will be made and the achievement of sustainable product is ensured, meanwhile supplying enterprises with a more beneficial economic mechanism with less risks.
CHENG, HAO-NING, and 鄭皓寧. "Strategy of Cultural Creative Product Design for Lanyu Under Useless Design Concept." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5wd79x.
Full text國立雲林科技大學
創意生活設計系
105
Lanyu, the islet located on the southeast open water of Taiwan island, is now overwhelmed by the enormous amount of wastes that are discarded by the tourist boom after its comprehensive opening for sightseeing in 1967. The extremely expensive environmental cost of the transmission and incineration/remediation is unaffordable for the islet’s financial status, leading to its incapability to conduct thorough disposal and reduce the amount of wastes. These recycling resources are thus abandoned for “useless”, which has contributed to only increases in the waste amount. Given the situation, this study is expecting to develop cultural and creative products on Lanyu under the ideology of “Useless Design”, which shall inspire public introspection and solicitude around the society and attract them to envisage the environmental and ecological problems on the islet. This research orbits around the application of Useless Design into the cultural and creative products and embeds new values into the recycling resources through such an ideology. The study began with the field investigation on Lanyu that analyzed the classification of the recycling resources and generalized corresponding categories, then proceeded into the expert interview that discussed the principles of Useless Design and the feasibility of its application into cultural and creative products, and ended with the formal questionnaire formulated according to the experts’ comments that later served the investigation towards the consumption habit and preferences of Lanyu’s tourists when it came to the cultural and creative products integrating the Useless Design. After the questionnaire collection, the cluster analysis summed up four groups of tourists, namely the Practicability Oriented Group, Economical Interest Oriented Group, Personal Preference Oriented Group, and Originality & Collectability Oriented Group, which was followed by the cross analysis that examined the main motivations respectively driving the four groups to purchase the cultural and creative products. Finally, a complete system of design strategy to apply the Useless Design into Lanyu’s cultural and creative products was established based on the conversion and adaptation of recycled materials between various types of products to provide designers with references and make more people envisage the waste problem on Lanyu and the importance of sustainable resource utilization.
Chen, Huang-Che, and 黃哲誠. "The Impact of Product Design Strategy、Business Strategy and The Role of Design Department on NPD performance." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/71339836139491727718.
Full textSilva, Catarina Lopes Teixeira e. "Chesney's: growing through product expansion." Master's thesis, 2016. http://hdl.handle.net/10362/17282.
Full text張孟軒. "An Application of Compensatory Model in Design Strategy of Product." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/49502079902914177669.
Full text大葉大學
工業設計研究所
88
Because industry structure is changed rapidly in the present, it is necessary to enhance the efficiency of product development in response to consumer behavior of diversified market. Today, most of product development primarily emphasizes the enhancement of product features and aesthetic changes. On the other hand, consumer's cognition and innermost demands are ignored. There fore, the main goal of this thesis is to utilize the decisive "compensatory and non-compensatory" model at consumer purchase and investigate how consumer utilizes sensory perception to judge product value. Also study uses deductive inference to discuss the primary demands when consumers select products in purchase. Moreover, the study investigates the items order of consumers' demand when making future purchases, and then use the results of this study to compare and differentiate these needs with similar existing products. Based on the order of consumer demand and circumstance of use, a comprehensive review of the content and composition elements of product cognition creates a classified and differentiated product demand quotient. As a result of study uses as a guiding principle for product design strategies and as a basis for differentiating market goals during the product design process.
Yuan-YeuanTai and 戴源遠. "Integrating Design and Assembly Processes into a Product Development Strategy." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/78101655747496062178.
Full textLiu, Yao-Sheng, and 劉耀升. "The Application of product Differential strategy on Sampling Loom Design." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/62927365206249247413.
Full text實踐大學
產品與建築設計研究所
96
In recent years, many industries have resorted to the advantage of design to bring forth shaping and differentiation of competitive strengthen from other competitors under the strong pressure that Taiwan is confronted with the transformation of management model and upgrading of domestic and overseas manufacturers. This study has worked with the enterprise of its own brand name CCI Technology to jointly conduct product research and development. At the end, it would employ new model machinery (the studio 89000) and old model machinery to conduct evaluation and investigation so as to find out the interaction, model, and construe the feasibility as how industrial design can be introduced into the industry of traditional mechanical tool machinery. From the shift-in of design, it would help to enhance the competitive edge of the industry, and can continuously and effectively develop, maintain, and solidify the advantage of its enterprise brand name. The content of the study includes: 1. through the comparison of new and old model machinery, investigate how suitable design strategy can be applied during the development process for new product; then, product of differentiation can be researched from other manufacturers so as to effectively shorten the workflow of deign, provide favorable subsequent service strengthen the interaction and connection between consumer and products, and enhance the recognition of consumers; 2. during the interaction with manufacturers, the hidden problems of enterprises are resolved and improved, while the design and research and development of new products are conducted according various aspects of differentiation as product material, outlook design, and operation function; 3. at the end, it is through the correlation between the new and old machinery model to investigate the design value generated from the above-mentioned regarding product development upon the products of the enterprise as well as between competitive manufacturers. As such, it would then help to enhance its enterprise image, and increase their product profit sales performance. Based on such preceding investigation, it is hoped that it can render itself as reference for the industry and academician as they conduct cooperation on relevant machinery industry or facilitate work on design development.