Dissertations / Theses on the topic 'Product attributes'
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Stokmans, Maria Johanna Wilhelmina. "The relative importance of product attributes : consumer decision theories in new-product development /." Delft : Delft University Press, 1991. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003577796&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Wei, Yujie. "Future Orientation, Chronological Age and Product Attributes Preference." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/marketing_diss/5.
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This dissertation examines what motivates individuals to prefer certain types of product attributes over others. It is proposed that consumer preference regarding product attributes is fundamentally connected to an individual’s future orientation, i.e., how a person perceives, thinks about, and copes with time left in life. Specifically, it is posited that future orientations play key roles in shaping a person’s criteria in product evaluation. Thus, this dissertation seeks to integrate the study of future orientation with research on socio-emotional selectivity influences on consumption. Building on past research, this study proposes a conceptual model including four constructs: future orientations, chronological age, product evaluation, and preferences. An experimental study was used to investigate the research objectives and calibrate and validate the model. The experiment examines the moderating effect of future orientations and chronological age on consumer preference for hedonic vs. utilitarian attributes. The subjects were randomly assigned to one of two future orientations (expansive and limited) and one of two attributes contexts (hedonic and utilitarian). The sample for this study was drawn from consumers in Metropolitan Atlanta, Georgia. The research results will lead to an improved understanding of how preference varies from individual to individual and changes over time. In particular the research will provide insights about the impact of an individual’s future orientation on product attitude. The findings will advance current theory in both the new product evaluation and preference literature and have implications for the practice of marketing at levels of marketing strategy, product development, integrated marketing communications and loyalty programs.
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Cekceoglu, Engin. "Communicating Corporate Identity Through Form Attributes And Evaluating Visual Analogy Of Digital Cameras." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607864/index.pdf.
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The basic notion of this study is related with visual attributes of products which reflect the identity of the company as well as form and design consistency which is a factor forming corporate identity. The sub-notions of the topic are elaborated in the literature review. The efforts which aimed at finding out the distinguishing characteristics of products focused on certain sample products. Digital camera is selected for the field study. The objective of the study is to put evidence that firms can be distinguished from each other with the help of visual attributes of their products and to determine which factors are effective throughout this process.
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Gruber, Verena, Bodo B. Schlegelmilch, and Michael J. Houston. "Inferential evaluations of sustainability attributes: Exploring how consumers imply product information." Springer, 2014. http://dx.doi.org/10.1002/mar.20706.
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Consumers are often confronted with incomplete product information. In such instances, they can eliminate the product from further consideration due to higher associated uncertainty or ask for more information. Alternatively, they can apply subjective theories about covariation to infer the value of missing attributes. This paper investigates the latter option in the context of sustainability and provides an in-depth exploration of consumers' inference formations. Drawing from rich qualitative data, it offers a conceptualization of the underlying relationships consumers use to infer product sustainability based on other product attributes. The study further assesses whether these findings can be captured in a quantifiable way. To this end, inferred sustainability is conceptualized as a formative second-order construct, thereby depicting the influence of inference-triggering product attributes. (authors' abstract)
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Howell, Charles Baird. "Three Essays on Incorporating Service and Product Attributes into Economic Models." Doctoral thesis, Universitat Autònoma de Barcelona, 2020. http://hdl.handle.net/10803/670575.
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L’objectiu d’aquesta tesi és explorar l’efecte de canviar les característiques del servei sobre el cost del producte, el preu i eventualment la rendibilitat, o en el cas d’un producte que sigui un servei, canviar les característiques de la prestació del servei. L’enfocament específic no està en les característiques físiques que poden diferenciar els productes (a la indústria aèria un vol de 200 milles davant un vol de 700 milles o a la indústria de la prestatgeria de 600 lb. capacitat de retenció vs 400 lb.), sinó a les característiques de la transacció i els serveis prestats com a part del producte. Al llarg de aquesta tesi ens referim a aquests productes genèricament com a “atributs de sortida” i utilitzem el terme “producte” per significar un producte o servei. Utilitzant un enfocament basat en costos i les eines d’anàlisi de la productivitat i l’eficiència, desenvolupem una mesura de la diferenciació del producte per l’atribut de producció i després utilitzem aquesta mesura per explorar com la inclusió de la mesura afecta tres models econòmics diferents. La indústria empírica dels tres capítols és la indústria aèria nacional dels Estats Units.El objetivo de esta tesis es explorar el efecto de cambiar las características del servicio sobre el costo del producto, el precio y eventualmente la rentabilidad, o en el caso de un producto que es un servicio, cambiar las características del servicio. . del servicio. El enfoque específico no está en las características físicas que pueden diferenciar los productos (en la aerolínea un vuelo de 200 millas frente a un vuelo de 700 millas o en la industria de la plataforma 600 lb. capacidad de retención frente a 400 lb.), sino en las características de la transacción y los servicios prestados como parte del producto. A lo largo de esta tesis nos referimos a estos productos genéricamente como “atributos de salida” y usamos el término “producto” para referirnos a un producto o servicio. Utilizando un enfoque basado en costos y herramientas de análisis de productividad y eficiencia, desarrollamos una medida de diferenciación de productos por atributo de producción y luego usamos esta medida para explorar cómo la inclusión de la medida afecta tres modelos. diferente economica. La industria empírica de los tres capítulos es la industria aérea nacional de los Estados Unidos.
The goal of this dissertation is to explore the effect of changing service characteristics on product cost, price and eventually profitability, or in the case of a product that is a service, changing the characteristics of service delivery. The specific focus is not on physical characteristics that can differentiate products (in the airline industry a 200-mile flight vs 700-mile flight, or in the shelving industry 600 lb. holding capacity vs 400 lb.), but on the characteristics of the transaction and the services provided as part of the product. Throughout this thesis we refer to these generically as “output attributes” and use the term “product” to mean either a product or service. Using a cost-based approach and the tools of productivity and efficiency analysis, we develop a measure of product differentiation by output attribute and then use that measure to explore how the inclusion of the measure affects three different economic models. The empirical setting for all three chapters is the US domestic airline industry. The first chapter focuses on cost, introduces the measure of differentiation through attributes, and applies it to a model studying price dispersion. Previous studies show that competition affects price dispersion but disagree on the direction of change. To explain this contradiction, this chapter introduces a novel method of measuring product heterogeneity which collects the cost impact of the level of differentiation in a market. Applying this method, we find that the response of price dispersion to changes in competition is conditioned by differentiation. We empirically test our method on 73,981 observations of airfare data from 2002 through 2016. This chapter’s contributions are extending knowledge on the effect of competition on price dispersion and introducing a method of measuring market differentiation. The main objective of the second chapter is to study the effect of product differentiation on price formation in the airline industry using a hedonic model. For this purpose, we introduce the concept of a core product and examine how differentiation by output attribute beyond the core effects pricing and mark-ups. We measure differentiation from the core product using a Konüs type index of differentiation that is based on cost functions. In this chapter we study how using this index, measures of market power, and controlling for core product cost, can improve the stability and results of a hedonic price model. The model is empirically tested on 103,980 observations of quarterly US domestic airfare data between 2002 and 2016. The third chapter turns to the question of profitability. The US Airline industry swung from $31 billion in losses over the eight-year period 2002 to 2009 to $90 billion in profits over the seven-year period 2010 to 2016. This reversal of fortune was not driven by specific airlines but can be observed industry wide. To fully explore this change we decompose annual profitability change over the fifteen-year period and analyze the economic drivers, with a focus on the driver of product differentiation. The inclusion of product differentiation, an economic driver not typically included in the analysis of financial performance, is one of the primary contributions of this chapter. This chapter introduces a novel method of decomposing profitability change and uses the combination of a standard cost function paired with a non-standard revenue function. To fully understand this effect, we examine these financial performance measures for twenty individual carriers in the US airline industry between 2002 and 2016.
Universitat Autònoma de Barcelona. Programa de Doctorat en Economia, Organització i Gestió (Business Economics)
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Rhee, Young-Ju. "Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/39628.
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The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers (McKinney, 2004). Little empirical research has addressed the role of impulsiveness in online apparel shopping behavior. In the past, impulse buying was considered as something bad and consumers felt guilty after impulse buying (Ainslie 1975; Levy 1976). However, most researchers now no longer view impulse buying as a negative phenomenon because studies showed that impulse buying satisfies a number of hedonic desires (Piron 1991; Rook & Fisher 1995; Thompson, Locander, & Pollio 1990). Impulse buyers exhibited greater feelings of amusement, delight, enthusiasm, and joy (Weinberg & Gottwald, 1982) and often felt uplifted or energized after a shopping experience that involves impulse buying (Rook, 1987; Gardner & Rook, 1988; 1993) because impulse buying can provide the enjoyment of novelty and surprise, and the ability of mood alteration (i.e., breaking out of negative mood state) (Gardner & Rook, 1988; Rook, 1987). Recognizing the positive feelings generated from impulse buying and considering the increasing frequency of college students'' Internet shopping (Seock, 2003), one strategy to create competitive advantages in the apparel market of college students is to understand the variables related to impulse buying and based on the understanding provide a website that generates pleasurable shopping.
The purpose of this study was to examine the relationships between online apparel impulse buying behavior and apparel involvement, apparel website attributes, and product category/price. The data were collected using an online survey with a structured questionnaire. To recruit participants, 37,590 e-mails were sent to six universities located in different regions of the United States. A total of 687 college students responded to the survey including 284 online apparel buyers, 194 non-online apparel buyers, and 209 non-apparel website visitors.
When the impulsiveness of online apparel purchases in general was used to divide the participants into impulse buyer and non-impulse buyer groups, the Chi-square test results showed that there were significantly more female respondents in the impulse buyer group than in the non-impulse buyer group. However, when impulsiveness of last purchase was used to divide the participants into impulse purchase and non-impulse purchase groups, the results showed no significant difference between the genders. For other results, the findings were all consistent. Respondents in the impulse buyer and purchase groups than the non-impulse buyer and purchase groups had a greater amount of total monthly income and spent more money on apparel products. The impulse buyer and purchase groups visited websites that sold clothing/accessories more frequently and purchased more apparel products online over the past six months than the non-impulse buyer and purchase groups. These results suggest that impulse buyers are an important segment of the apparel online market.
Four hypotheses were put forward to test the relationships among the variables. Before the proposed hypotheses could be examined, the factor analysis was first conducted to determine the constructs of apparel involvement and website attributes. The results showed that apparel involvement consisted of three factors (i.e., sign value/perceived importance, pleasure value, risk importance/probability) and website attributes consisted of four factors (i.e., website design, product presentation, promotion, product search/policy information). The results of MANOVA showed that the impulse buyer group perceived the sign value/perceived importance and the pleasure value of apparel involvement significantly higher, and perceived the risk importance/probability of apparel involvement significantly lower than the non-impulse buyer group. Based on the results, H1 was supported. Impulsive and non-impulsive online apparel buyers differed significantly in their apparel involvement. For H2, the results indicated that the impulse purchase group evaluated the website where they bought the last apparel item significantly better in website design, product presentation, promotion, and product search/policy information than the non-impulse purchase group. Based on the results, H2 was supported. The evaluations of the attributes of websites where impulse purchases and non-impulse purchases of apparel products were made were significantly different. Test of H3 showed that some product categories purchased by the respondents in the impulse purchase group were significantly different from those bought by the non-impulse purchase group. Categories such as shirt/blouse and belt were bought more frequently by the respondents in the impulse purchase group whereas shoes were bought more frequently by those in the non-impulse purchase group. The respondents in the impulse purchase group bought more items that cost less than $25 than those in the non-impulse purchase group. Based on the results H3 was supported. The product categories purchased by the impulse purchase group and non-impulse purchase group were significantly different. The multiple regression results showed that the sign value/perceived importance of apparel involvement contributed the most in explaining impulsiveness of online apparel buying behavior, followed by product price, risk importance/probability of apparel involvement, and product presentation of website attributes. Other factors, such as the pleasure value of apparel involvement and website attributes in website design, promotion, and product search/policy information, had no significant linear relationships with the impulsiveness of online apparel buying behavior. Based on the results, H4 was partially supported.
From the results of the present study, it is concluded that apparel involvement, website attributes, and product price are closely related to the impulsiveness of consumers'' online apparel buying behavior. This study is beneficial to researchers and marketers by identifying possible psychological reasons for impulse buying as well as suggesting strategies to develop an apparel website that facilitate impulse buying behavior.Ph. D.
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Häßler, Alina, and Bernd Souren. "Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-28013.
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Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. Design/Methodology/Approach – Quantitative data was collected via an internet questionnaire by means of the non-probability sampling techniques convenience and snowball sampling. The data of 408 members of the German Generation Y (age 17 – 38) was used to test six hypotheses by applying ANOVA and multiple linear regression analysis. Findings – It was found that established companies possess a pioneer advantage in comparison to startups for the specialty product ‘electric vehicle’. This advantage can be overcome when startups differentiate their electric vehicles by implementing superior alignable attributes, a valuable non-alignable attribute or a lower price. Superior alignable attributes had the strongest positive influence on consumers’ preferences towards the startup’s electric vehicle, followed by the lower price and a valuable non-alignable attribute. Limitations/Implications – This study is limited to investigating consumers’ preferences without focusing on the reasons behind the preferences. Further, the category of specialty products is represented by only one example, namely the electric vehicle industry. Practical Implications – Startups can benefit from the results by adopting differentiation strategies that were found to be successful in overcoming pioneer advantage. Originality/Value – This study contributes to pioneer advantage literature by researching how startups can successfully overcome pioneer advantage in the specialty product category.
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Fenel, Andrea, and Magdalena Partyka. "Regional loyalty matters : the impact of product-specific attributes on consumer loyalty." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8622.
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Food consumption trends change continuously. A noticeable trend in Sweden and the western world is consumers’ need for knowledge about the food they consume and where it originates from. Moreover, consumers appreciate food products produced close to home. The interest towards locally produced food has lately increased amongst today’s consumer, as has many researchers’ interest in the topic. The purpose with this dissertation is to investigate how and if product-specific attributes attached to a locally produced food product, like Price, Quality, Brand and Organically produced can lead to that consumers’ are loyal towards a region. A deductive research approach is applied for this dissertation. Based on the theories of consumer loyalty, and by regarding current food trends, the theory of regional loyalty as a concept is developed. The product-specific attributes Brand, Price, Quality and Organic are examined and tested. A model and hypotheses are developed in order to understand the relationship better. By using a quantitative method and conducting a questionnaire, the consumer’s attitudes were examined. The research was conducted in themunicipalityofKristianstadand 130 questionnaires were handed out outside the biggest grocery stores in town. The findings indicate that there is a positive correlation between the variables attached to locally produced food products and regional loyalty. The results show that all these attributes are related to regional loyalty except of price, regardless of age, income or current occupation. According to the authors’ knowledge, since no study has been conducted on regional loyalty or product-specific attributes affecting this, the results of this dissertation will bring new knowledge to this area of research. The results may also be useful for executives when marketing locally produced food products.
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Kong, Sze Kei Fanny. "Product placement in television drama : effects of information overload and character attributes." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1264.
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Peterson, Katie Ha-Brookshire Jung. "Brand origin and consumers' pereceptions of apparel product attributes relating to quality." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6572.
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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 18, 2009). Thesis advisor: Dr. Jung Ha-Brookshire. Includes bibliographical references.
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Martinez, Kristine Patricia. "Consumer Evaluation of Cheese: Linking Hedonics, Emotions and Perception of Product Attributes." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1213.
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As the food industry continues to grow and the marketplace becomes saturated with similar products, consumer researchers and sensory scientists are looking to dig deeper into the minds of consumers to reveal greater distinctions between products and ultimately deliver multi-dimensionally desirable products to consumers. Concurrently, rates of adult and childhood obesity have been increasing nationwide. Food companies are now facing a paradigm shift as health initiatives and consumers are beginning to demand healthier alternatives to commonly consumed food products. With this in mind, it has become imperative to identify product attributes that drive consumption so they can be replicated in the alternative nutrition products. Additionally, foods high in undesirable nutrients, such as sodium, which has a positive correlation with cardiovascular disease and stroke, should be investigated in an effort to reduce this food ingredient and work toward increasing the nation’s health.
Mozzarella cheese is the most consumed type of cheese in the U.S., and one serving provides 8% of your Daily Value for sodium. Considering the obesity epidemic and increasing prevalence of hypertension, there are opportunities to investigate sodium reduction in mozzarella cheese. Determining the attributes of cheese that drive consumption and the emotions that such products may elicit, can guide manufacturers in the production of a low sodium product that is accepted and preferred by the consumers. In order to do so, two phases of researcher were conducted.
Phase 1 was conducted to (1) determine the hedonic and texture attributes of different cheeses that affect the end emotional state of a panelist, and (2) determine if the initial emotions and hedonics could better represent end product liking than hedonics alone. Seven convenience string cheese varieties with varying sodium and fat contents were evaluated using the Image Measurement of Emotion and Texture (IMET) method. Seven emotions (excited, sociable, self-confident, fatigued, judgmental, raging, and sad) scaled from 1- “slightly” to 5-“extremely” (with 0 representing “not at all”) were used, with each emotion at each level of intensity anchored by self-selected images that subjects chose prior to testing. Using a check-all-that-apply (CATA) format, subjects reported his/her emotional state and perception of textural attributes at the beginning and at the end of consumption. Hedonic attribute questions were measured using a 9-point hedonic scale and presented to subjects at the beginning and at the end of consuming each product. Compusense® at-hand was used for data collection. The results indicated: (1) the effect of texture attributes on the end emotional response of consumers depends on the cheese sample and (2) the hedonic principal components were sufficient to predict end overall liking.
Phase two was conducted to (1) determine if the emotion calibration step is effective in creating an emotional baseline between samples, (2) determine differences in product acceptance based on partial NaCl substitution, and (3) evaluate product preparation procedures during formulation of low sodium cheeses. Low moisture part skim mozzarella samples were produced with three different salt/salt substitutes (NaCl, KCl, and Salona™) at two levels (100% and 50%) with two antimicrobials (CytoGuard™ LA 20 and NovaGARD®). All samples were evaluated by consumers (N=54), which involved emotion, hedonic and texture measurements. Subjects were asked his/her emotional state (excited, sociable, self-confident, fatigued, judgmental, raging and sad; scaled from 1- “slightly” to 5-“extremely” (with a 0 –“not at all” option) in a CATA format before and after consuming each sample. Hedonic questions (9-point hedonic scale) and perception of texture were assessed during and at the end of consumption. An emotional calibration step was added between samples. All data was collected using Compusense® at-hand. The results indicated: (1) there was no significant variations in panelists’ reported initial emotions between samples, (2) the full sodium and 100% KCl samples were consistently liked more compared to the other samples, and (3) special considerations for antimicrobial application should be made during production and preparation of experimentally developed low sodium cheese.
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Rezk, Rasha Saber Mahmoud. "Exploring the constraining influence of product attributes on value network configuration and dispersion." Thesis, University of Cambridge, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.708854.
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Chen, Tai-An, and 陳泰安. "A Study on Product Attributes and Design Attributes." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/90159888118340871647.
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碩士樹德科技大學
應用設計研究所
93
Nowadays due to the fashion wave of requesting new and change in the social technology and manufacture process, the time of product developing, product varieties, life cycle is shortened so that the consumer’s endless desire and consumption can be filled; thus, the designers need to shorten the time of idea developing while creating so that consumer’s endless desire can be grab. As the result, how to rapidly cut to the key of designing and develop the design concept, and the concept is also originality design, is and subject that is worth contemplating. There are many methods that can assist the design during the process of product developing, the methods also clear the design goal, satisfy the consuming market, and have efficient manufacturing efficiency. But during the design process the designer usually need to stand at diverse angle to measure, such as the demand of consumer, product modeling, manufacture technique, color, mechanism, culture, and marketing; and how to find the product property that consumer demands and reach the product property of originality combination with the designer is the subject this research is anxiously want to understand. In the research, for the product property and design property, individually stand from and angle of product design to assign new method to the product property and design property and process with the discussion about design process. For the product property and design property, bring out the relationship and effect of both on the design process, finally carry the product property and design property chart that is brought out in this research in to actual application to construct the product property and design property chart that can be provided to the designers as reference. To provide the convenience for designer to rapidly integrate the designing factors to perfect the product design.
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Lai, Wenmin, and 賴玟敏. "The Relationship among Gift Purchase Motivation, Product Category, Product Attributes and Store Attributes in Travel." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/40446907321596757524.
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碩士國立臺北護理健康大學
旅遊健康研究所
100
Gift gifting is an important concept in the traditional Taiwan culture. It is not only culture custom but also an issue is worth being explore. The relationship among gift giving motivation, product category, product attributes, and store attributes in travel is worth being discussed. The purposes of this study was to analyze what gifts giving motivations influence the types of product categories, product attributes, and attributes of the store where the gifts are purchased in travel, and according to the relationship established between the four variables. 413 valid samples were attained. Confirmatory factor analysis (CFA) and the path analysis (PA) of structural equation modeling (SEM) were adopted to test the hypotheses. The results are following: (1) Gift giving motivation has a positive influence on product category, product attribute, and store attribute. (2) The gift giving motivation contains altruistic, love and friendship in the model. Marketing and retailers should be cognizant of tourists’ gift giving motivations and provide multiple products that has appealing attributes in an appealing store environment based on these motivations. In this way, retailers can provide a pleasurable and profitable selling environment benefiting the tourists.
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Shao, Hung-Lin, and 邵鴻林. "Consumers of organic produce product attributes and product involvement Research on Impact of purchase motive." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/86451524671643085877.
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碩士樹德科技大學
經營管理研究所
103
With the increase of national income, living standards improve, people no longer just a requirement for exquisite and delicious food in the diet requirements demand more safety and health, safety, non-toxic organic produce increasingly favored, triggering a huge opportunity. According to Council of Agriculture statistics show that in 2014, the output value of organic products in 2014 about 36 million, and a steadily growing each year. Thus, the consumer market for organic products is still much room for growth, the organic produce industry to think about how their products get more consumers to buy. In this study, according to search the whole of the relevant literature, the use of questionnaire respondents had way to organic produce consumer Pingtung area as the object, explore product attributes consumers of organic produce and products involved in the purchase of the motivation of the association, and for all variables statistical analysis by understanding the correlation between various variables, hope that the results can provide organic agricultural industry according to different consumer groups, to develop appropriate marketing plan.
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Tseng, Meng-Wei, and 曾夢薇. "Digital attributes products merchants fixed price pattern and product combination strategy." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/79379440242353968307.
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碩士國立雲林科技大學
工業工程與管理研究所碩士班
92
Rapid development of internet technology changed the competition configuration of the overall economic system. E-commerce serves as another powerful distribution channel to market product & services. Internet Technology did not only change the distribution channel itself, there were other innovations developed through internet. Costumers can shop online as long as they have access to the internet Those innovations are called digital attributes products, such as e-book, future-telling, music et cetera. As internet technology advanced exponentially, many enterprises started to invest in this mavlcet sector. Nevertheless, there are miscellaneous products with little differentiation among themselves. If seems to be a critical problem for the marketers. Other than product diversification, enter pusses have to structure their marlceting strategy with adequate product mix in order to achieve their sales target. Hence this research will look at the following aspects digital attributes product and its marketing mix effectiveness, apply the game theory to establish the pricing of various product mix, analysinning the level of differentiation among these product mix, the marketing mix which maximizes profit.
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Lee, Yu-Chein, and 李郁芊. "AUTOMATIC PRODUCT CLASSIFICATION MECHANISM BASED ON SIMILARITY OF PRODUCT ATTRIBUTES." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/84661525296915775896.
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碩士國立臺北大學
資訊管理研究所
93
Due to the rapid development of e-Commerce, the Internet users can search product information easy through the online store in accordance with their own interests. When the users browse the product online, the inappropriate sort make the users hard to find the target goods they need. How to classify the products efficiently and properly is now an important issue for online store managers. This study proposed an automatic product classification mechanism classify products according to similarities. The similarities are calculated according to products’ specifics. This mechanism assigns all products into the proper groups. The online store websites may display products according to this obtain groups data and similarities of all products. Once a new product record is inserted into the database, all products in the database including the new one will be re-classified according to the automatic product classification mechanism this study proposed, and the similarities and groups would also be re-new. This can make products classification automatically. In the traditional classification methods, the users have to leave their personal information and use an account/password if the websites hope to sort the product messages according to customers’ preference. Nowadays, the Internet user pays more attention on privacy and information security, consumers may be unwilling to leave their personal information. However, the automatic product classification mechanism this study proposed let users could choice the product classification they prefer without providing personal information. Users pick one of the representative product items and then all the other products would sort according to the similarities of products to this selected item. Since that the products are sort according to consumers’ preference, the purchase rate might be raised. With this automatic merchandise clustering system, online store managers would not be worried about how to classify and how to sort the new added products. All they need to do is to put all the specifications of the new product into the database correctly and the automatically classification mechanism would do all the others.
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Chang, Chih-Chun, and 張智鈞. "Product Attributes and Product Attribute Combinations for the Mascot of 2017 Taipei Summer Universiade-Application of Conjoint Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6bug9f.
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博士國立體育大學
體育研究所
104
The 29th Summer Universiade will be held in Taipei City in 2017. In this study, the mascot which is served an important visual identify (VI) task of sport identity system, as a virtual spokesperson and played a pivotal role in the economic benefits of sport event was used for the subject in order to explore the consumers’ preference to the product attributes and product attribute combinations for the mascot of 2017 Taipei Summer Universiade. Purposive sampling method was adopted for investigating aged above 18 years old people along with experiences for mascots in sport event from the greater Taipei area. Totally 374 valid questionnaires were recovered and analyzed by descriptive statistics, conjoint analysis, and cluster analysis methods. Then, it was found that, for the mascot of 2017 Taipei Summer Universiade: (1) It should contain five kinds of product attributes, which are shape, color, posture, price and spirit imagery and include eleven attribute levels; (2) The most favorite product attribute for consumers is price, and the least favorite product attribute is spirit imagery. In addition, animal shape, the color of Olympic rings, social type posture, low price, and the spirit and purpose of Universiade are the most favorite attribute levels for most of consumers; (3) The optimal combination of product attributes is animal shape with the color of Olympic rings, and posture for social type belonging to low price, and contains the spirit and purpose of Universiade; (4) For different categories of consumers, the favorite sequence of importance to product attributes is as follow “price > shape > posture > color > spirit imagery”, and the main difference to the optimal product attribute combinations is the choice for spirit imagery; (5) The most favorite high-priced simulation product attribute combinations is also animal shape with the color of Olympic rings, posture for social type, and contains the spirit and purpose of Universiade. Finally, according to the results, this study proposed the suggestions for marketing management and future research perspectives respectively. In the marketing management viewpoints, it is described to extend and apply the content of mascot attributes and attribute levels, to meet the individual needs for different categories of consumers, to highlight collective value for the mascot, to strengthen the mascot’s symbol of status in sport event, and to enhance the marketing communication function of the mascot. Furthermore, the suggestions for future research which can strengthen the setting methods of product attributes and attribute levels, show the materialized product content, measure profiles from different groups, expansion the sample size and sampling area, and use other qualitative manner for depth exploration.
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Lin, Shu Hui, and 林淑慧. "Different Statements of WOM Influence on Product Evaluation in Different Product Attributes." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/89299185815906904597.
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碩士國立臺灣科技大學
企業管理系
93
In message statement of WOM, it is easy to find that WOM statement adopt positive or negative description. Positive statement emphasizes the advantage of the product or potential gains after customers buy or use product. Negative statement emphasizes customers’ potential losses if the product is not chosen or if product is wrong choice. However, there were two kinds of completely different results in the past. The main reason lies in WOM has different influence results in different product attributions. Therefore, this research purpose lies in the different influence effects under different product attributions in WOM statement. It is first to discuss the relationship in positive and negative messages of WOM to consumers’ product evaluation. Then, discuss different messages effect product evaluation in different product attributions. On the research approach, experiment products are digit camera, organic vegetables , hairdresser's , theme restaurant and toothpaste. This research adopts experimental design of 5×2, and uses MANOVA Analysis to bring up hypothesis and test it. The result of study is found: in the product type, no matter entity products, intangible service, or the mixture of goods and service, the negative message is relatively good. In the evaluation, about the credence qualities product which is not easy to evaluate, negative message is better; about search qualities product which is easy to evaluate, positive message is better. In the durable goods and non-durable goods, positive message is better about durable goods; negative message is better about non-durable goods. In the price, no matter low price or high price, negative message is relatively good.
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Chou, Shueh-Cheng, and 周學正. "Correlative Study of Product Attributes and User Lifestyles-Daily Product as Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/rwwyup.
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碩士國立聯合大學
工業設計學系碩士班
103
Product designers create and style their products in a way which will attract users. This is achieved thorough the product designers first having an understanding of the user's lifestyle, as well as awareness of product design. The lifestyle types of different kinds of users affect the acceptance of different types of products, with an indirect impact on product preference. This study investigates how the different lifestyles of users affects different product design attributes. This study is mainly divided into three sections. The first section is the collection of different kinds of creative products, from which a screening process is carried out through cluster analysis to be divided into ten representative product types: functional, compound, healing, culture, humor, material, bionic, aesthetics, transformational, and personification. These ten classifications can be further grouped into three main category types, the intrinsic quality attributes category, the design attributes category, and the emotional attributes category: material and compound belong to the intrinsic quality attributes category; aesthetics, transformational, bionic, and personification belong to design attributes category; and humor, healing, and culture all belong to the emotional attributes category. The second section looks at consumers through their activities, interests, and opinions to prepare a lifestyle scale; factor analysis groups the lifestyles by different factors. The lifestyles were grouped into six factors: phubber, high attention community, sun warming, adore collecting, life discipline, and selfie. Finally, an analysis was conducted to explore different types of user groups’ lifestyles, and how this affected their preferences for the various types of products. From the results it was found that the non-adore collecting factor groups and the non-phubber factor groups had the weakest preferences for product attributes. The phubber factor group had low preference for both healing and product attributes. The non-high attention community lifestyle factor groups had a low preference for bionic, material, and healing product attributes. The life discipline factor group had a higher acceptance preference for bionic, functional, transformational, and compound product attributes. The third section focuses on advancing the accumulated imaginative learning of different types of products. This was achieved through literature analysis and interviews conducted with experts to develop the imagination scale, and then this scale as used to analyze the imagination value of various types of products. Finally it was found that in the intrinsic quality attributes category, only the material product attribute imagination value was higher than the average value, and the functional and compound product attributes imagination value products were relatively low. For the emotional attributes category of products assessed in terms of imagination value, the humor, healing, and cultural products imagination values were higher than the average value. In all product attributes categories, the imagination aesthetics product value was the highest, and the lowest was the transformational product value.
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Kuo, Li-Yin, and 郭立尹. "The relationship of product attributes, perceived quality and perceived risk of cosmeceutical products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09626528579444831754.
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碩士國立臺北大學
企業管理學系
100
Cosmeceutical products are the skin care products positioned between cosmetics and pharmaceuticals by the defined mechanisms, simple and pure ingredients as well as higher concentration of actives. The product benefits are also tested and demonstrated through scientific validation. In addition, as adjuvant therapeutic products for curative surgery, cosmeceutical products are usually with professional indication and consultation, thus the consumer confidence and reliability will be higher than general products. This research adopted questionnaires targeting to explore how the product attributes, perceived risks affect consumer’s perception on quality in regard of cosmeceutical skin care products. The results concluded that, for cosmeceutical products, the perceived quality has negative significant effect on perceived risk while the product attributes have significant effect both on perceived quality and perceived risk. In descriptive statistic results, it showed that it is still female the main consumer for cosmeceutical products with main age range between 31~40, close to 80% of the subjects have no kids and the main residence located in north and south part of Taiwan. Meanwhile, the AVONA analysis demonstrates that particular dimensions under three variables of different ages, with kids or not and residence were found to be significant different. In addition, the main channel for purchasing cosmeceutical products centralized to mass chain stores as well as professional ones such clinic and drug stores. The result shows that purchase frequency and amount only have significant effect on certain dimension while the channels significantly related to all variables. The correlation and regression analysis also shows the product attributes, perceived quality and perceived risk of consumers purchasing in different channels have significant differences.
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Chu, Chi-Chuan, and 朱志娟. "The Effect of Novel Attributes on Product Evaluation." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/44729056266062319918.
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Huang, Ying-Feng, and 黃英峯. "A Study of Product Attributes on Taiwan Refrigerator." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89158235384130804965.
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碩士淡江大學
國際商學碩士在職專班
101
Since Taiwan entered into the WTO and ECFA was signed by the two sides, Taiwan''s home appliance market has been facing an increasingly liberalized, multi-brand and multi-product competitive environment. Home appliance brands from all nations come into Taiwan one after another. Especially, the introduction of home appliance manufacturers from China, Korea and Japan makes the business of Taiwan local home appliance manufacturer become increasingly difficult and sales is decreased year by year. Viewing on the fact, the study focuses on the first four brands with highest market share in Taiwan Refrigerator market specially (Tatung, Teco, Sampo, Sanyo), collects relevant research literature materials and screens and sorts out the product attributes and brand equity that impact refrigerator. Based on 426 copies of questionnaires from consumers, which are taken as analysis samples, the study adopts Likert five-point scale to take measurement. It takes descriptive statistics and one –way ANOVA analysis to analyze the importance of product attributes and significant differences, and applies factor analysis to extract important factors of product attributes. It aims to understand the product attributes factors that Taiwan home appliance consumers pay attention most and know the brand equity factors considered and measured by consumer clearly through the study results. Furthermore, it discusses the differences in demographic variables to hope that Taiwan home appliances brand industry can catch up or develop new markets and provide references for similar or related products in future market research. From the study results, it shows that when consumers buy goods, the product attributes factors considered and measured are functionality, product services, product economy and product impressiveness. The brand equities considered and measured are service, brand, trust, brand reputation and product range. However, because of the different "gender", "age", “occupation", "average monthly income" and other demographic variables of consumers, it shows significant differences on goods purchasing.
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Mostert, P. G. (Pierre). "Consumer perceptions of displayed product attributes in advertising." Diss., 1996. http://hdl.handle.net/2263/27411.
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Lin, Ju-De, and 林竺德. "A Study for Product Attributes and Marketing Strategy." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/9kwwf3.
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碩士國立虎尾科技大學
資訊管理研究所
97
With the development of product variety, product and marketing have been considered more important. However, increase of product variety has not only provided a wider choice of product for consumer, but also failed to attract consumer’s interest in some quality product. In fact, besides the factor of incomplete marketing strategies, the major factor is also that the relation between consumer, product and marketing is not well familiarised by most enterprises. In order to find practicable solutions for the problem above,it will be first (1) Through the literature review, to Collate and to analyze the product attributes and marketing strategy constructs.In addition, it will also affect the consumers to find out other relevant factors and its relevance,And to confirm the relationships between constructs through the literature.(2) To establish QFD procedure; by using Fuzzy Analytic Hierarchy Process, and FAHP to Recognize the implementation of the weight of constructs;To quote Kano model two-dimensional concept, the customer satisfaction would be given by its dimensions from as the starting point to evaluate.(3) To proceed the architecture and the operation of QFD procedure, the relevant literature can be mastered through the Focus group interviews for the essential dimensions of the relationship, and the various dimensions of the weight value of the order of the priority can be calculated.(4) Finally, the results of the above can be used to set up the product attributes and the marketing strategy QFD flow architecture. The consumer’s demand can be revealed through the research result, and also the process of it can be shown in a more precise and systematic way. In addition, this helps enterprises save more time and avoid having any possibility of failure while they are try to find out consumer’s demand, produce goods and formulate marketing strategy.
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Van, Belkum Mareli. "Male consumers’ evaluation of apparel assortments in South African speciality stores." Diss., 2016. http://hdl.handle.net/2263/57330.
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Consumer behaviour and spending habits have changed drastically post-recession. This has affected how retailers conduct their business, driving retailers’ focus towards providing customers with the value they require. One way in which retailers can offer such value is through the implementation of advanced product assortment. Product assortments influence consumers’ purchasing decisions and their preferences for particular retailers, thereby making it an important factor in retailers’ strategy to maintain their success. Retailers’ product assortments which focus on male apparel consumers, such as speciality stores, are of particular importance as men represent a lucrative segment of the apparel industry. Speciality stores specialise in specific merchandise such as menswear and develop their apparel assortment to concentrate on certain customers such as male consumers. Although men are becoming more prevalent in retail venues and have taken responsibility for their own apparel shopping, research regarding male apparel consumers and their purchasing behaviour, particularly within the context of South Africa, is scarce. The purpose of this study was to explore and describe the product attributes used by male consumers when evaluating apparel product assortment of South African speciality stores.
The evaluation stage of the decision making process formed the basis of this study. Therefore, it was decided that the consumer decision making framework would be best suited as the theoretical framework. Namely, the consumer behaviour model of Hawkins and Mothersbaugh (2013) was used to guide the study. During the evaluation stage of the consumer decision making process, male consumers will use product attributes they consider important when evaluating the product assortment of speciality stores. Product attributes include intrinsic and extrinsic product attributes and male apparel consumers will employ the use of compensatory decision rules, allowing them to make trade-offs among these attributes.
The study employed an exploratory survey research design which was quantitative in nature. Non-probability sampling methods were used to collect the necessary data for the study. This included convenience and snowball sampling. Respondents completed a structured questionnaire which was developed according to the constructs implemented in the study and administered in a paper based and online electronic form. The sample included 204 male consumers, located in the greater Tshwane area, Gauteng. The majority of the sample were between the ages of 20-29, representing a relatively young sample. Conjoint analysis and exploratory factor analysis was applied to gain insight regarding the product attributes South African male apparel consumers apply when evaluating speciality stores’ product assortment. The conjoint analysis technique allows consumers to make trade-offs among attributes as they compare one attribute to another while evaluating assortments, thereby providing an indication of their actual preference structure. Cluster analysis was also performed on the conjoint data to provide additional information regarding male consumers’ preferences when evaluating speciality stores’ product assortment. By combining conjoint analysis with cluster analyses, the findings provided valuable information regarding the segmentation and socio-economic factors that may affect consumers’ preferences.
The results of the study indicated that South African male consumers employed both intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. During the conjoint analysis, brand (extrinsic attribute) was the most important attribute among male consumers when making trade-offs between intrinsic and extrinsic product attributes. Male consumers’ preference for brand is an indication of brand consciousness. Style (intrinsic attribute) was the second most preferred attribute, followed by store image (extrinsic attribute). The exploratory factor analysis rendered three factors, labelled “Prestige sensitivity”, “Added value” and “Importance of fit”. These factors were a further indication of the evaluative criteria male consumers consider important when evaluating and selecting speciality stores’ product assortment. The results from the cluster analysis identified a four cluster solution, namely: style guys, cluster origin guys, brand loyalist and colour guys. This demonstrates that different consumer groups have distinct preferences when evaluating speciality stores’ product assortment. The study adds value and insight to current literature regarding male consumer behaviour and their preferences for certain intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. This research can be beneficial to manufacturers, retailers and marketers who seek to enhance their merchandise mix by offering customised product assortments, improve advertising campaigns and ensure well trained sales staff.Dissertation (MConsumer Science)--University of Pretoria, 2016.
Consumer Science
MConsumer Science
Unrestricted
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Wei, Chun-ling, and 魏君玲. "THE EFFECTS OF TRIVIAL ATTRIBUTES, PRODUCT INVOLVEMENT AND PRODUCT LINE EXTENSIONS ON PRODUCT LINE EXTENSIONS EVALUATIONS." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81557988152990751743.
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碩士大同大學
事業經營學系(所)
94
As markets become increasingly competitive, product differentiation is an important marketing strategy to gain competitive advantage. However, it is not sustainable since products emulation is available due to the transparent and real-time information. Therefore, many companies have started to develop and design new products with tiny differentiated, which is so-called “trivial attribute”, draw consumers’ attention and influence their purchasing processing for recent years Therefore, this study examines the product involvement (low and high), and product-line extensions (upward and downward) are moderators. In term of product involvement, the scholar suggested that consumers would give the higher valuation because they assumed that product with irrelevant attributes is relatively costly, unique, and high-involved. In term of product-line extensions is to emphasize the product performance result from its uniqueness and features. According to this concept, it is assume that product extension strategy is the application of producers to develop the subtle and similar variation from their original brand (product). For example, Coca-Cola continually offers “diet-coke” and “cherry coke”. For this reason, the main purpose of this study is to explore the effects of product involvement and product-line extension, in addition to trivial attributes, on product evaluation. Especially, the moderating effects of product involvement and product-line extension on the relationship between trivial attributes and product evaluation will be examined. In this study a 2×2×2 between-subject design with two trivial attributes of product level (exist and non-exist), two involved of product level (high and low), and two extensions of product-line level (upward and downward) is used. The data is collected by convenient sampling from students of business school of Universities Among that there were 353 effective questionnaires and effective response rate is 88.9 percent. This study adopted SPSS 12.0 for windows to testing hypothesis of study. The result of this study: 1.Adding a trivial attribute to a product has higher evaluations on this product. 2.The effect of trivial attribute on product evaluation is contingent on the level of product involvement. The effect of trivial attribute on product evaluation is more significant in the context of high product involvement than low product involvement. 3.Adding a trivial attribute to a product has higher evaluations on this product when firm implants upward product line extension strategy. 4.Adding a trivial attribute to a product has not higher evaluations on this product when firm implements downward product line extension strategy.
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Tzu-Hui, Tseng, and 曾慈惠. "Experiment Study of Product Trivial Attributes,Influence of Product Knowledge on Consumer Behavior." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/24059911854493934403.
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碩士實踐大學
企業管理研究所
87
Abstract A supplier, under keen competition, normally applies product differential policy to engage in product sales. Recently, some suppliers further appeal to product trivial attributes. Therefore, the supply of product trivial attributes forms another possible practice of product differentiation. However, the existing journals concerning the consumers influence on the brands with trivial attributes, demonstrate different positive and negative empirical results. Therefore, the study intends to, through empirical study, understand the evaluation, elaboration and selection behavior concerning brands with trivial attributes of the consumers with different product knowledge while encountering different brand number for selection. This research is a 2 X 2 = 4 experimental design, by selecting 221 people of the fashion design department and non- fashion design department of Shih Chien University as sample, in adopting convenient sampling, with effective questionnaire of 173 people. The data analysis method is an one-way analysis of variance, single parent population proportion and discriminant analysis. This study, through analysis of empirical result, with the conclusions as: 1. While consumers with high product knowledge encounter the brand selection of 2 or 3 similar product types, they tend to produce positive evaluation about the brands with trivial attributes. 2. While consumers with low product knowledge encounter the brand selection of 2 or 3 similar product types, they tend to produce positive evaluation about the brands with trivial attributes. 3. While consumers with high product knowledge encounter the brand selection of 2 or 3 similar product types, they tend to produce high elaboration about the brands with trivial attributes. 4. While consumers with low product knowledge encounter the brand selection of 2 or 3 similar product types, they tend to produce high elaboration about the brands with trivial attributes. 5. On the selection of the brands with trivial attributes, as consumers have low elaboration about the elaboration for the said brand, yet with higher evaluation, then the possibility of selecting the said brand is higher. Key words: trivial attributes, product knowledge,elaboration, evaluation
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Wang, Chun-Di, and 王鈞玓. "The effect of ownership, social comparison and product attributes on consumer’s product evaluation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/00899340313771091534.
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碩士世新大學
觀光學研究所(含碩專班)
95
Four studies have been conducted to investigate the effect of ownership under different evaluation conditions. In study1, hairpins were used as symbolic products to verify that ownership effect will make owners to evaluate their product more favorably than nonowners. In study2 and 3, in order to know the influence of social comparison on ownership effect, subjects were paired and evaluated the product jointly. In study4, the hairpin (symbolic product) was changed into a pen (utilitarian product) to know if the characteristic of product will affect the product evaluation of owners and nonowners under social comparison situation. The results showed:（1）Under the joint evaluation condition, the ownership effect will not make difference between owners and nonowners on product evaluation. (2) The characteristics of symbolic and utilitarian product will cause different results on the product evaluation of owners.
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Minh, Thien Nguyen, and 阮明天. "Reference Groups and Brand Attitude: Product Attributes as Moderators." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/gka9hq.
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碩士國立宜蘭大學
應用經濟與管理學系經營管理碩士班
102
This study explores the relationship between reference groups (aspiration group and dissociative group) and brand attitude with product attributes (necessity or luxury product, private or public product) as moderators. Using 240 NIU students as a research sample, questionnaire surveys about brand attitude are employed with 2 versions of spokesperson (aspiration or dissociative reference group), 2 versions of necessity product, and 2 versions of public product. Results from this study show that reference group do impact on consumer brand attitude, and this relationship are moderated by the product is used in private or public and whether it is a luxury or necessity product.
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劉政顯. "Using DEMATEL to Study Product Attributes of Running Shoes." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12323017297980290817.
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Chen, Haoyang, and 陳浩洋. "The Measurement of Product Design Attributes through Consumer Perception." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39942491362608323875.
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碩士國立臺灣大學
機械工程學研究所
103
The evaluation of design attributes is an important step in design process. In this phase, in addition to objective needs, subjective needs for a product should also be considered. Two methodologies, Kansei Engineering and product emotion measurement using Emotion Card, have been developed in Japan and the U.S. respectively. They are used to measure the emotional impact of product attributes. However, these methods are confront with the following issues: i.Because of the cross-cultural influence, both Kansei Engineering and product emotion measurement using Emotion Card need to be validated in Taiwan. ii.There are heavy burdens for designers to evaluate large amounts of attributes. iii.It is hard to make decision concerning design attributes using Kansei Engineering or product emotion measurement. As the results of these two methods correspond to several Kanseis or product emotions, the decisions would be mostly based on the designers’ attitudes and knowledge. This thesis aims to solve the above-mentioned problems. In part A, the first study was to explore the emotions behind each Emotion Card. And the second study was to show that Kansei Engineering and product emotion measurement are effective in Taiwan. In part B, a method using search volume data provided by Google Trend was constructed to evaluate design attributes. And a case study on car styles was conducted to demonstrate the effectiveness of the proposed approach. Finally, Kansei Engineering and product emotion measurement were used to validate the models built by the proposed approach.
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Chiu, Jong-Jeng, and 邱忠正. "A Study of Importance and Satisfaction of Product Attributes." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/24792832307779704086.
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碩士淡江大學
國際商學碩士在職專班
99
Since the matured development of automobile industry, it has always been a capital-intensive and technology-intensity industry, whether if it is found in developed or developing countries, and it is widely acknowledged as one of the indicators that can stimulate economic development of the country. However, with the changes of times the information regarding purchase of vehicle has gradually turned transparent and popular, while consciousness of consumers has, in steps, been enhanced under the context in coping with liberalization of insurance rate as well as with competition and promotion of bank loan. In fact, the sale of automobile industry has integrated from diversified sale of new car, sale of second-handed car component installation, bank loan, insurance rental, and after-sale service into one-window service. With excessive competition of automobile brands, it has further indicated the importance service for car brand, so that automobile industry can be taken as part of the service industry. This study will base on the dealing customers of Mercedes-Benz in metropolitan Taipei as its sampling subjects. Based on the information provided by the salesperson of the brand, the salesperson has a total of 50 customers with his involvement in the business for two and half years, and it is why the total of the population will be 50 persona. As a whole, 50 copies of questionnaires are dispatched, with 45 copies being retrieved, and the retrieval rate is 90%. In deduction of 3 copies of questionnaires that are filled incomplete, valid questionnaires are found to be of 42 copies, with valid questionnaire rate as 93.3%. This study has made use of SPSS and Microsoft Excel statistic package software as its analysis tools, while methods of information analysis are (1) frequency distribution, (2) T-test, (3) means analysis, and (4) importance-performance analysis. This study has found that customers have regarded their safety confidentiality, accuracy, commitment, and rights rather highly, and would hope that the car company can render with sincerity, professionalism, and comprehensive service to hand or resolve the problems of customers. The study has also discovered that items of these problems are mostly about concern and accuracy, showing that Mercedes-Benz has offered sufficiently regarding the item of concern, and it has also failed to accurately provide the item of diversified service. As indicated from results analysis with this portion of information, the means value for degree of importance and satisfaction from every kind of service attribute rendered by Mercedes-Benz varies greatly, and it is always that the degree of importance has far exceeded degree of satisfaction, showing that customers have showed significant dissatisfaction for the level of service quality by Mercedes-Benz.
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Ting, Jui-Hua, and 丁瑞華. "The Effects of Trivial Attributes on Product Line Extensions." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/64888992737102989684.
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博士國立臺北大學
企業管理學系
93
Adding trivial attributes to a product may enhance product evaluations, but the trivial attributes may include the consumers reacting negatively to the brand’s other products and may dilute its future extensions. There exists no empirical evidence regarding the dilution of future extensions; additionally, no further research exists on why consumers sometime react to the familiarity and the disclosure of irrelevance of trivial attributes positively and sometimes negatively. The differentiation of trivial attributes is a very popular new product development strategy in the market, but there is limited research on the subject. Through literature review and inference, this experiment examines the high and low familiarity of trivial attributes, its upward and the same price line extensions, and presence or absence of the irrelevant attribute to evaluate product line extensions. The above was forming 2x2x2 between-subject factorial designs. A random sample of 297 undergraduate students participated in the study, and formed eight experimental groups and two control groups (without the trivial attribute). The stimulus was skin cream containing either Vitamin E or NXZ. The results indicated that the high or low familiarity of a trivial attribute does not affect the product evaluation, but after the disclosure the product evaluation is affected. This result is different from previous research which proposed that products with high familiarity attributes received better evaluation than those with low familiarity. Under the trivial line extension, the evaluation of upward extension is better than the same price extension, but after the disclosure the upward extension and the belief and willing to buy of downward extension are affected.
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Wang, Hung-chun, and 王紘駿. "The research of product attributes effect word-of-mouth." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/61648711464689320101.
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碩士中國文化大學
國際企業管理研究所
95
This study explores the effect of product attributes to word-of-mouth, search what are the more discuss of product attribute in consumer. This study conclusion affords enterprise the advice for when enterprise make product, what are must attention place. The research use pre-questionnaire sift the representative of the shopping goods to consumer, then make formation questionnaire. A total of 200 questionnaires were distributed through simile random sampling. Of these questionnaires, 178 were returned. The conclusion of this study support five product attributes are most remarked by consumer: performance, features, reliability, serviceability, capability.
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Lu, Mei-Ting, and 陸美婷. "Form Attributes of Electric Kettle Influencing Product Visual Complexity." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04830907478371175808.
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碩士銘傳大學
設計管理研究所碩士班
98
Differences in product visual complexity come from the response of consumer''s visual perception, and the visual features and attributes it presents can directly influence the consumer preferences and purchase intention. For business organizations, whether a new product is favored by consumers or not is an important issue for product design strategy; and whether product designers can precisely control the relative importance of product''s visual attributes and follow such a quantitative indicator as a basis for visual design development, can have a significant impact on the success or failure of new product development. Therefore, this research chose electrical kettle from the electric appliance industry as its study example, in a hope to understand the various factors affecting product visual complexity, and to explore its relationship with consumer preferences. This study began by exploring the relevant literature on product visual complexity and asked senior industrial designers to do a product grouping on the 56 electric kettle samples collected. Through cluster analysis, four typical products types were produced; furthermore, morphological analysis was used to describe those characteristic factors with hierarchical structure to define the product form attributes and standards. As for samples of products'' overall outline constructed using 3D visual simulation, they were used to investigate the consumer''s level of acceptance of the new product form preferences and complexity, while conjoint analysis was applied to obtain the part-worth and relative importance of each attribute and standard. The results showed: the relative importance of consumer''s attribute preference was form 36.70%, material 22.13%, color 29.67%, and texture 11.50%; for visual complexity, form was 45.45%, material 21.39%, color 21.72%, and texture 11.45%. The correlation between product visual complexity and preference was a negative one, indicating a design portfolio of low visual complexity is more favorable among consumers, and a high degree of visual complexity is not welcomed by the consumers. Such effective product design and development model can facilitate the planning department of a company in developing product positioning and market segmentation and marketing strategy, and effectively improve operational performance; by understanding the impact that product visual complexity has on consumer preferences, the design department can accurately manage the relative importance of product''s visual attributes and various standards.
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Chia-ChinChiu and 邱家靳. "The consumer preference of Chunghwa Telecom MOD product attributes." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/61426544334278095827.
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CHANG, YI-TING, and 張憶婷. "The negative listing of product attributes competition comparison effect." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e4w7ub.
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碩士東吳大學
國際經營與貿易學系
107
In recent years consumers’ awareness and quality of life have improved, and more emphasis has been placed on product adds so they prefer to choose health, safety and no more chemical additives of products. Therefore, many manufacturers claimed to negative listing of products such like “not included” and “no added”. This study explored the impact of negative listing of products on the perceived quality of consumers. Study 1a through competition products are marked with or without negative listings; study 1b through the same brand series product is marked with or without negative listing; study 2 target product using trivial attribute concept to marked different negative listing and study 3 promotion and prevention advertising message combine with products positive and negative listing. Through these experimental designs to explore consumers’ perceived quality of the target product. The study found out in study 1a and 1b consumers’ perceived quality of the target product affected by competition products and the same brand series product with or without negative listing. Study 2 consumers’ perceived quality of the target product using trivial attribute concept is superior to the competitive products. Study 3 promotion advertising message combine with products positive listing; it has a good influence on the promotion focus oriented people; prevention advertising message combine with products negative listing; it has a good influence on the prevention focus oriented people. Key
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Ko, Mei-Yu, and 柯美瑜. "The Effect of Blocking and Product Attributes on Product Judgement in Consumer Learning Process." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/31447330510047589783.
Full textAbstract:
碩士國立交通大學
管理科學系所
95
We try to explain how consumers learn the two predict cues, brand and attribute, and how they develop the predict system on the basis of two learning theories: Human Associative Memory (HAM) and Adaptive Network Model. We use experimental design to observe if learning process will be different in different situations by manipulating the frequency and order of predictive cues. And we also want to know whether brand and attribute have different weight in the learning process. Besides, another purpose of this thesis is to examine the variation of brand equity and brand extension in quality evaluation of extension category. We find that consumers tend to predict product quality by attributes if brand and attribute information come together. It proves that consumers assess predictiveness and causality through normative causal-reasoning processes. But consumers will add brand predictiveness and then brand equity is built after preexposure of the relationship of brand and quality. Because of blocking effect, we suggest firms can expose the linkage of brand name and product evaluation to consumers first, then brand equity will not be diluted by attribute equity. Furthermore, firms will be advantageous to develop brand loyalty and brand extension.
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Huang, wan-chen, and 黃婉真. "Product Attributes and Process Attributes Affect Customer Satisfaction- Moderate Effect in the Perception of Price Fairness." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/73753099608623984729.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士班
93
The propose of this search explore the relationship between Product Attributes、Process Attributes、Perception of Price Fairness and Customer Satisfaction.Research target focuses on GPT (Group Package Tour) of travel agency.Hope this research is able to provide some reference resources and suggestions to operations of tourist industry and other related fileds. Questionnaires for this research were given to tourists and collected from tourists by tour leaders.The statistical analysis includes Descriptive Statistic、Reliability Test、Simple and Multiple Regression. The conclusion as below: 1. Product Attributes has a positive relationship with Customer Satisfaction。. 2. Process Attributes has a positive relationship with Customer Satisfaction。 3. Perception of Price Fairness moderdate the relationship between Product Attributes and Customer Satisfaction。 4. Process Attributes moderdate the relationship between Product Attributes and Customer Satisfaction Otherwise ,this research shows different occupation of customers have different the level of customer satisfaction.
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Lai, Wan-Chi, and 賴宛琦. "Information Processing of Product Related Attributes, Consumer Perceptions, and Buyer Preferences: Analysis of Cosmetic Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52974127532995036900.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
94
Recently, the fashion, medical biotech cosmetics, is growing in Taiwan. Not only national firms have kept propagating the medical ingredients via advertisements to prove their quality and effects, but also local firms initiate to build their own brands and to develop novel ingredients in medical biotech cosmetic market. Because the medical ingredients may have great impact to cosmetic market in the future, this article focuses on “medical ingredients” and has two related researches. First, we make the perceptual map by Multidimensional Scaling to understand the influence of consumer perception by offering additional information, ingredients and effects, under different brand familiarity and ingredient understanding. Second, we use Conjoint Analysis to know consumer preference and the best product combination about the country of origin, channel, ingredient, and price. Results of this study show that offering additional information will affect consumer perception and change brand positions as well as competitive relationship. For high familiar brand, consumers’ perceptual differences are lower under offering different information load. In four cosmetic product attributes, consumers put the most emphasis on channel. The best product combination comprises Japan country of origin, the extract of germ, the channel of department store, and lower selling price. Based on the research results, we have some marketing suggestions provided for domestic firms. First, domestic firms can use more familiar medical ingredients to enhance product value and to gain competitive advantage, because consumer will infer these ingredients are additional value provided by firms. Moreover, if domestic firms want to shape their brands into high-class brand images, they should try to sell their products through department stores, avoid mentioning the local brand, and attempt to propagate the medical ingredients and effects in order to enhance the product value and brand image.
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Lai, Yu-Ching, and 賴郁晴. "The Research of Classifying Customers and Building New Product Forecasting Model Based on Product Attributes." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/55929194094946880118.
Full textAbstract:
碩士國立臺灣大學
商學研究所
97
When companies deal with new product marketing decisions, they usually analyze the historical market data of similar products in order to conduct sales forecast. Because each product is different from one another, there would be an obvious gap between forecast and reality. Furthermore, how to access different customer clusters through various marketing implications is one of the main concerns of companies. This research regards the customer database of TV-Commerce Company E as the analyzed subject. In place of product categories and functions, we conduct product classification by product attributes on which customers regard when making purchasing decisions. This research also clusters customers into several groups according to their emphasis on different product attributes. This research attaches the label of product attributes to 168 products by Content Analysis , and then generalized six categories as the purchasing factors by Logistic Regression. The core customers (top 20%) in TV-Commerce Company E`s database can be classified into 5 clusters by Binary Logistic Regression. It reveals high relevance between product attributes and customer clusters. This research succeeds in building up a New Product Forecasting Model (NPFM). This model could help companies to find out proper match between products and customers, rise up the marketing efficiency.
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"Unsupervised extraction and normalization of product attributes from web pages." 2010. http://library.cuhk.edu.hk/record=b5894490.
Full textAbstract:
Xiong, Jiani."July 2010."
Thesis (M.Phil.)--Chinese University of Hong Kong, 2010.
Includes bibliographical references (p. 59-63).
Abstracts in English and Chinese.
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Background --- p.1
Chapter 1.2 --- Motivation --- p.4
Chapter 1.3 --- Our Approach --- p.8
Chapter 1.4 --- Potential Applications --- p.12
Chapter 1.5 --- Research Contributions --- p.13
Chapter 1.6 --- Thesis Organization --- p.15
Chapter 2 --- Literature Survey --- p.16
Chapter 2.1 --- Supervised Extraction Approaches --- p.16
Chapter 2.2 --- Unsupervised Extraction Approaches --- p.19
Chapter 2.3 --- Attribute Normalization --- p.21
Chapter 2.4 --- Integrated Approaches --- p.22
Chapter 3 --- Problem Definition and Preliminaries --- p.24
Chapter 3.1 --- Problem Definition --- p.24
Chapter 3.2 --- Preliminaries --- p.27
Chapter 3.2.1 --- Web Pre-processing --- p.27
Chapter 3.2.2 --- Overview of Our Framework --- p.31
Chapter 3.2.3 --- Background of Graphical Models --- p.32
Chapter 4 --- Our Proposed Framework --- p.36
Chapter 4.1 --- Our Proposed Graphical Model --- p.36
Chapter 4.2 --- Inference --- p.41
Chapter 4.3 --- Product Attribute Information Determination --- p.47
Chapter 5 --- Experiments and Results --- p.49
Chapter 6 --- Conclusion --- p.57
Bibliography --- p.59
Chapter A --- Dirichlet Process --- p.64
Chapter B --- Hidden Markov Models --- p.68
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Tsai, Pi-Hsu, and 蔡璧旭. "An analysis of LCD-TV product attributes and optimal pricing." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/pnznf8.
Full textAbstract:
碩士國立交通大學
管理學院碩士在職專班管理科學組
92
The liquid crystal displays (LCD) TV is the superstar on digital displays industry. Currently, LCD-TV will be more and more attractive to customers. The strength in the large screen size, thin shape, high resolution and energy saving of LCD-TV greatly increases the potential of this industry. To satisfy the requirement of the coming digitalized video life, the business of digital video program will be more and more attractive in the world. The growing LCD-TV market is considered as a good opportunity for domestic companies to create the market business that would be more than hundred billion NT in the world per year. The main purpose of this study is to investigate potential LCD-TV consumers' preference levels for the six important attributes by using the famous marketing research method - Conjoint Analysis. Additionally, a summary database of importance and utilities was also founded, and the next step was to find root causes that may limit new products’ market share. Then we can offer the result to LCD-TV manufactures to set the marketing strategy for new products. This study was carried out using questionnaires. After collecting all main attributes of LCD TV in the market, we use pre-test questionnaires to determine product attributes and levels, and the six important attributes include price, size, brand, video-resolution, lifetime and customer-service. In establishing questionnaire of this study, orthogonal array method was used to reduce the number of attribute combination. The study of attribute combination was carried out through the word cards, and 226 usable questionnaires from Taiwan were collected. The major findings of this experiment include: 1.The potential consumers already have basic knowledge of the attributes of LCD TV, but they are still not willing to buy in short-term mainly due to the high price. 2.As for the importance of product attributes, the potential LCD TV consumers' preferences according to priority are price, size, brand, video-resolution, lifetime and customer-service. The corresponding percentages are 32%, 20%, 19%, 13%, 8.4% and 7.6%. 3.Base on the cross analysis of demographic statistics, the study gains a usable value for the LCD TV attributes preference of each demographic group. 4.The study conclusion provides a criterion and equation to evaluate new LCD TV’s attributes. 5.Through the Conjoint Analysis, we can gain an optimal combination of attributes and strategies.
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Liang, Chun-Chieh, and 梁俊杰. "The reseach of product attributes'' consideration set influnce recommendation validity." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/54102199626690541275.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
93
To form a consideration set, consumers must pick out the preferable attributes that would help them to have easy-to-compare alternatives since they are limited by time, money and ability when dealing with information. A product could only be purchased when the product was taken into the consideration set. Therefore, it becomes crucial to any firms that take consumers’ preferences as the base of its product-buying recommendation and new products development plans. There are strong marketing strategic implications of a consideration set since the consideration set can be used at analyzing consumer behavior, brand loyalty and changes in market share. This paper attempts to construct two consideration sets in different modes, which stands for distinct strategic meanings. In the past, when a sales clerk was giving product-purchasing recommendations for customers, he could only make a random one to them due to his unawareness of his customers. However, with database marketing, purchasing history could be recorded and traced, and all information is updated and analyzed every time of a purchase. All these would benefit a firm by at least separating consumers into target groups, establishing marketing preference structures and reflecting heterogeneity and dynamics among consumers. In this regard, this paper is trying to utilize Logit Model and SUR Model to construct a new product recommendation system by giving the reserved sample to test the validity of recommendation and comparing the Hit Rate of these two consideration sets in both modes
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Shu-Chun, Yang, and 楊淑君. "Study of Product Trivial Attributes, InvolvementLevel and Consumer Behavior Relationship." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/72787131975690337943.
Full textAbstract:
碩士實踐大學
企業管理研究所
87
Traditionally, as suppliers apply product differentiation policy, they mainly rely on the concern and related product trivial attributes in progress. However, sometimes suppliers may also engage in differentiation by means proposing “trivial attributes”, also with considerable result. However, the existing journals concerning the consumers influence on the brands with trivial attributes, demonstrate different positive and negative empirical results. This study attempts to, through experiment design method, submit a recognition demand variable to explain the influence result of trivial attributes on consumers’ assuming judgment. This study mainly is through the number of brands available for selection and whether trivial attributes are available, to manage to moderate the discrepancy of this journal result, by further providing the consumer involvement level variable, to explain the influence effect of consumers on the assuming judgment of trivial attributes and evaluation on their purchase decision. This research, selecting 238 students of Shih Chien University as sample, in adopting convenient sampling, with effective questionnaire of 217 people. The data analysis method is single main entity percentage reasoning. This study conclusions are as follows: 1. The consumers with high involvement while encountering the brand selection of 2 similar new product types, they would not produce negative evaluation about the brands with trivial attributes. 2. The consumers with low involvement while encountering the brand selection of 2 similar new product types, they would produce positive evaluation about the brands with trivial attributes. 3. The consumers with high involvement while encountering the brand selection of 3 similar new product types, they would produce positive evaluation about the brands with trivial attributes. 4. The consumers with low involvement while encountering the brand selection of 3 similar new product types, they would produce positive evaluation about the brands with trivial attributes. 5. The consumers with high involvement while encountering the brand selection of 2 similar new product types, they would produce high analysis about the brands with trivial attributes. 6. The consumers with low involvement while encountering the brand selection of 2 similar new product types, they would not produce low analysis about the brands with trivial attributes. 7. The consumers with high involvement while encountering the brand selection of 3 similar new product types, they would produce high analysis about the brands with trivial attributes. 8. The consumers with low involvement while encountering the brand selection of 3 similar new product types, they would not produce low analysis about the brands with trivial attributes. 9. Consumers producing negative evaluation concerning the brands with trivial attributes, would not produce lower purchase possibility concerning the brands with trivial attributes. 10. Consumers producing positive evaluation concerning the brands with trivial attributes, would produce higher purchase possibility concerning the brands with trivial attributes.
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李毓芳. "The Effect of Consuming Situations on Preference of Product Attributes." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/57994671546364767253.
Full textAbstract:
碩士國立臺灣大學
商學研究所
89
Dhar and Wertenbroch (2000) Examined how consumer choice between hedonic and utilitarian goods is influenced by the decision situation. They defined the product attributes into two categories: hedonic and utilitarian, and tested in two kinds of decision situation: forfeiture situation (consumers decide which item to keep among several items) and acquisition situation (consumers decide which item to acquire among several items). The resulting hypothesis that a hedonic item is relative preferred over utilitarian item in forfeiture situation than acquisition situation. But defining product attributes only by hedonic and utilitarian seems not enough, could not including all product attributes. Besides, the decision situations that a consumer faces in a real world are very complicated, not only forfeiture situation and acquisition situation. In order to provide more complete and accurate prediction of consumer decision behavior, this article modifies two points mentioned above by adding one product-attribute category: symbolic attributes and six kinds of exchanges task (1:1 exchanges and 2:2 exchanges) that consumer might face in the real world. There are two experiments in this article, Experiment 1 extended decision situation from original two (forfeiture and acquisition) to eight by manipulating initial attribute-level reference state instead of ownership, using decision situations as a independent variable, to observe what’s the difference of consumer choice under different situation. The resulting hypothesis is different from Dhar and Wertenbroch (2000). In forfeiture situation symbolic attribute is relative preferred over other two attributes, but in acquisition situation there are no significant difference between three attributes. Besides, in 2:2 exchanges situation has the same result as in forfeiture situation. Consistent with finding in Experiment 1, Experiment 2, a field survey about second-hand car, showed that relative to market price, owners of relative symbolic cars value their car more than owners of relative non symbolic cars do. The results of two Experiments showed that symbolic attributes should be considered, or the hedonic and utilitarian attributes might mix some symbolic meaning and result in different conclusions. According to conclusions mentioned above, this article provided some managerial implications: 1. It would be better to use option buyout pricing strategy on symbolic product than on other non-symbolic product. 2. For those consumers who are in exchange situation (second-time purchase), put emphasis on symbolic attributes of product might be more effective. 3.At a bargaining situation that involves trade-off between symbolic, hedonic and utilitarian benefits, people might be more reluctant to give up symbolic benefits. That is, a proposal with symbolic benefits is less likely to be rejected.
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Wu, Zhao-feng, and 吳兆豐. "The Study of Taste Preference, Purchase Types and Product Attributes." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/86724250991537476743.
Full textAbstract:
碩士淡江大學
國際貿易學系國際企業學碩士班
95
The perception of consumers are deeply effected by their senses. And consumers rely on the attributes of product which influence them most to purchase the products. Furthermore, in the recent years, the importance of notebook computers is growing with each passing day. However, there were few studies about consumer behaviors which were effected by the senses in the field of consumer behavior. It is the main motion. The study is a exploratory research to analyze the relationship among the taste preference, the attributes of product and purchase types, and to examine the difference among consumers with different taste preference, attributes of product and purchase types on the demographics. The questionnaire survey method was used to collect the taste preference, attributes of products, purchase types and demographic data of the students of In-Service Master Program of Business and Management Administration, Tamkang University. Then the data was analyzed by using SPSS software. From the study, we have drawn the findings as follow： 1.Consumers with different taste preference were not significantly different on the the attributes of notebook computers. 2.Consumers with different taste preference were not significantly different on the different purchase types. 3.The attributes of notebook computers and the purchase types of consumers are related. 4.Consumers with different taste preference were not significantly different on the demographics variables including sex, age, job, education, marriage condition and monthly income. 5.The attributes of notebook computers were significantly different on the demographics variables including sex, occupation and education. 6.Consumers with different purchase types were significantly different from sex.
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jeng-cheng, Tsai, and 蔡政澄. "The Preference of Teenagers to Product Attributes of Mobile Phone." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/23422241361454469229.
Full textAbstract:
碩士長榮管理學院
經營管理研究所
90
Abstract A statistical data in April, 2002 from the Directorate General of Telecommunications revealed that the numbers of cell phone users in Taiwan has reached more than 22.6 million, and the users intensity has reached 100.73. The future competition for telecom carriers will concentrate on offering much more complete services and finding new users and keeping track of their using situations. The potential users in the future will be junior high students who will be grown-up after several years. As long as telecom carriers understand the thoughts and preferences of those new generations, they can make adjustment to their future business strategies and directions in advance, and provide the proper products that lure new users then. The subjects of this research are the junior high students who will be grown-up after several years. In this research, the statistical methods used contain descriptive statistics, factor analysis, analysis of variance and correlation variance. Research shows that the kind of cellular phone including these functions of durable battery、anti-impact、supporting Chinese character、water-proof、vibration、light and short side is teenagers’ favorite. All these main motivations also prompt more consumption. However, it should be mainly appealed to be fashionable for advertisement as well as focus on the generation chasing garish、cool and modern life. As for as system business was concerned, these considerations are their leading way as following: the number of agency、business hours、basing points and discount of WAP monthly fee that carry the fine communication quality in the megalopolis、boondocks、inside of building as well as one-net call. On the other hand, advertisement should focus on these generations of pressing real and rational way in according with their life style.
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Lee, Hou-Ching, and 李厚璟. "Domestic tourists' souvenir purchase behavior study-The role of travel motivation, souvenir product attributes, and store attributes." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05814247731933295971.
Full textAbstract:
碩士中國文化大學
觀光事業學系
98
The purpose of this study is to analyze what travel motivations influence the attributes of the souvenir product and the store where the souvenir is purchased, and what souvenir attributes and store attributes will influence tourists’ purchase intention. Data were collected from 347 tourists who had traveled to Neiwan and bought souvenir. The motivations of tourists who traveled to Neiwan were divided into four facts: “self satisfaction”, “history visit”, “away from stress”, and “crowded and noisy”. The attributes of souvenir products were: “attractive look and package”, “design”, “uniqueness”, and “easy to care and carry”. Then the attributes of stores were: “image and sales associate”, “product display”, “location”, and “promotion”. The attributes of souvenir products and store were significantly and positively influenced by travel motivation. Purchase intention was significantly and positively influenced by souvenir product attributes and store attributes.