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1

Gatersleben, Birgitta, Niamh Murtagh, and Wokje Abrahamse. "Values, identity and pro-environmental behaviour." Contemporary Social Science 9, no. 4 (May 31, 2012): 374–92. http://dx.doi.org/10.1080/21582041.2012.682086.

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Lu, Hui, Xia Liu, Hong Chen, and Ruyin Long. "Employee–Organization Pro-environmental Values Fit and Pro-environmental Behavior: The Role of Supervisors’ Personal Values." Science and Engineering Ethics 25, no. 2 (December 18, 2017): 519–57. http://dx.doi.org/10.1007/s11948-017-0007-z.

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Ahmat Zainuri, Nuryazmin, Norshariani Abd-Rahman, Lilia Halim, Mee Yeang Chan, and Nisa Nadirah Mohd Bazari. "Measuring Pro-Environmental Behavior Triggered by Environmental Values." International Journal of Environmental Research and Public Health 19, no. 23 (November 30, 2022): 16013. http://dx.doi.org/10.3390/ijerph192316013.

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Pro-environmental behavior in addressing climate change is influenced by multi-dimensional factors—knowledge, values, intention and sociodemographic background. Correlational studies between environmental values and environmental behaviors have not been able to determine values or behaviors that need to be given priority in future interventions. Therefore, this study firstly determined the environmental values and pro-environmental behavior that are easy or difficult to embrace by 152 respondents with low socioeconomic background. Secondly, we identified the extent pro-environmental behavior is triggered by environmental values. This survey study employs the Rasch analysis model. The respondents had difficulty in associating themselves with biospheric values however readily demonstrated consideration toward altruistic values, especially related to concerns for future generations. In terms of environmental conservation behavior, the respondents were not willing to relinquish comfort easily, such as giving up self-driving and taking public transportation or reducing usage of electricity. In addition, adults of low socioeconomic background find it difficult to endorse statements such as getting involved in campaigns related to environmental conservation. Thus, younger family members must be educated about conservation behaviors such as environmental campaigns commonly offered at schools, and these youngsters can be encouraged to extend their role by educating their parents.
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Dolnicar, Sara, Ljubica Knezevic Cvelbar, and Bettina Grün. "Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?" Journal of Travel Research 56, no. 8 (November 23, 2016): 988–97. http://dx.doi.org/10.1177/0047287516678089.

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Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of more tangible benefits in order to change behavior.
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Karp, David Gutierrez. "Values and their Effect on Pro-Environmental Behavior." Environment and Behavior 28, no. 1 (January 1996): 111–33. http://dx.doi.org/10.1177/0013916596281006.

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Luque-Vílchez, Mercedes, Enrique Mesa-Pérez, Javier Husillos, and Carlos Larrinaga. "The influence of pro-environmental managers’ personal values on environmental disclosure." Sustainability Accounting, Management and Policy Journal 10, no. 1 (March 4, 2019): 41–61. http://dx.doi.org/10.1108/sampj-01-2018-0016.

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PurposeThe purpose of this paper is to examine in greater depth the influence of internal factors on the disclosure of environmental information by companies. The influence of pro-environmental managers´ personal values on environmental disclosure quality is analyzed and the extent to which the influence of those values is mediated by the practices associated with the environmental organizational structure of the company.Design/methodology/approachThe authors use a partial least squares structural equation model to analyze the relationship between the quality of the environmental information disclosed by 137 environmentally sensitive Spanish firms, their level of commitment towards the environment and the personal values of the directors in charge of those reports.FindingsA central finding of this work is that a positive relationship between the pro-environmental managers’ personal values and environmental disclosure quality is fully mediated by the environmental organizational structures of their companies.Practical implicationsA better understanding of the relationship between the personal values of managers and corporate environmental reporting quality will contribute to the design of policies that can enhance firm transparency and accountability, for example, by educating future managers in sustainability values.Social implicationsLight is cast on the mechanisms that can enhance corporate transparency and accountability in relation to environmental matters.Originality/valueIn this paper, a quantitative study of the internal driving forces of environmental disclosure is conducted, an aspect that has often been ignored in the literature on quantitative voluntary social reporting. The merit of this approach is its contribution to the literature through the analysis of the reasons why powerful actors within firms could (or could not) develop corporate social reporting practices.
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Soyez, Katja. "How national cultural values affect pro‐environmental consumer behavior." International Marketing Review 29, no. 6 (October 26, 2012): 623–46. http://dx.doi.org/10.1108/02651331211277973.

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Chwialkowska, Agnieszka, Waheed Akbar Bhatti, and Mario Glowik. "The influence of cultural values on pro-environmental behavior." Journal of Cleaner Production 268 (September 2020): 122305. http://dx.doi.org/10.1016/j.jclepro.2020.122305.

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9

Kaida, Naoko, and Kosuke Kaida. "Facilitating Pro-environmental Behavior: The Role of Pessimism and Anthropocentric Environmental Values." Social Indicators Research 126, no. 3 (March 17, 2015): 1243–60. http://dx.doi.org/10.1007/s11205-015-0943-4.

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Abdul Latif, Saripah, Mohd Shukri Omar, Yeop Hussin Bidi, and Zainudin Awang. "Creating Pro-Environmental Residents: The role of environmental knowledge." Asian Journal of Behavioural Studies 1, no. 2 (July 1, 2016): 13. http://dx.doi.org/10.21834/ajbes.v1i2.29.

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An exorbitant rate of resource consumption has created a negative impact on the urban environment. If urban residents fail to behave pro-environmentally, a gradual but sure deterioration of the environment is due in the near future. This study examines the relation between environmental knowledge and pro-environmental behaviour of the residents, with environmental values as the mediator. Survey data was gathered from residents of five large urban neighborhoods in Malaysia. Structural equation modeling is used to analyse the data. Conclusively, environmental knowledge affects the inculcation of environmental values in the residents of urban areas, which in turn affects their pro-environmental behaviour.2398-4295 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Pro-environmental behaviour; environmental knowledge; environmental values; quality of life
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KIMURA, Dai, and Kiyoshi SHIBATA. "Relationships between Consumers’ Pro-Environmental Behaviors and Daily Life Values." Journal of Life Cycle Assessment, Japan 15, no. 2 (2019): 199–210. http://dx.doi.org/10.3370/lca.15.199.

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12

Helm, Sabrina, Joyce Serido, Sun Young Ahn, Victoria Ligon, and Soyeon Shim. "Materialist values, financial and pro-environmental behaviors, and well-being." Young Consumers 20, no. 4 (November 15, 2019): 264–84. http://dx.doi.org/10.1108/yc-10-2018-0867.

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Purpose The purpose of this study is to examine young consumers’ financial behavior (e.g. saving) and pro-environmental behavior (i.e. reduced consumption and green buying) as effective proactive strategies undertaken in the present to satisfy materialistic values and maximize well-being. Design/methodology/approach The study is based on an online survey among a panel of young American adults (N = 968). Findings The study finds a positive effect of materialism on personal well-being and negative effects on financial satisfaction, proactive financial coping and reduced consumption, but no effect on green buying, a separate and distinct pro-environmental strategy. Both proactive financial coping and reduced consumption are positively associated with subjective well-being. Research limitations/implications Future research should re-examine conceptualizations of materialism in the context of climate change and the meaning of possessions in the global digital economy; studies could also focus on the specific well-being effects of reduced consumption and alternative pathways to align materialistic and environmental values. Practical implications Consumer education should look to models of financial education to demonstrate how limited natural resources can be managed at the micro level to enhance consumers’ subjective well-being, as well as reduce resource strain at the macro level. Originality/value Key contributions are the examination of materialism and consumption in the dual contexts of financial and environmental resource constraints and the effects of these key macro-social phenomena on consumers’ perceived well-being. Another study highlight is the differentiation of two strategies for proactive environmental coping, of which only one, reduced consumption, increased personal well-being and decreased psychological distress.
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Koon, Olivia, Ricky Y. K. Chan, and Piyush Sharma. "Moderating effects of socio-cultural values on pro-environmental behaviors." Marketing Intelligence & Planning 38, no. 5 (March 11, 2020): 603–18. http://dx.doi.org/10.1108/mip-10-2019-0534.

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PurposeThis paper aims to explain the discrepancy between pro-environmental intentions and behaviors with moderating effects of two socio-cultural values (espoused individualism and faith in others) on the link between intentions and actual behaviors to save electricity.Design/methodology/approachAn online survey of 303 consumers in Hong Kong with a structured questionnaire was used to collect the data to test all the hypothesized relationships.FindingsAttitude toward saving electricity has a significant positive effect on the intentions to save electricity, but subjective norms and perceived behavioral control have no such effect on intentions but do positively affect the actual electricity saving behavior. Finally, the link between intentions and behavior to save electricity is negatively moderated by espoused individualism and positively by faith in others.Research limitations/implicationsThis study was conducted with a sample of consumers in Hong Kong; hence, its findings may not be generalizable to other countries.Originality/valueThis study provides new insights into the link between pro-environmental intentions and behaviors by looking beyond the theory of planned behavior and exploring the moderating role of socio-cultural values on the intention-behavior link.
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14

Nguyen, The Ninh, Antonio Lobo, and Steven Greenland. "Pro-environmental purchase behaviour: The role of consumers' biospheric values." Journal of Retailing and Consumer Services 33 (November 2016): 98–108. http://dx.doi.org/10.1016/j.jretconser.2016.08.010.

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15

AOYAGI-USUI, Midori. "A COMPARATIVE ANALYSIS OF CITIZENS' VALUES AND PRO-ENVIRONMENTAL BEHAVIOR." Asian Geographer 18, no. 1-2 (January 1999): 123–34. http://dx.doi.org/10.1080/10225706.1999.9684053.

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16

Pickering, Gary J., and Gillian Dale. "Trait anxiety predicts pro-environmental values and climate change action." Personality and Individual Differences 205 (April 2023): 112101. http://dx.doi.org/10.1016/j.paid.2023.112101.

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17

Moningka, Clara, and Samantha June. "PRO-ENVIRONMENTAL BEHAVIOR AMONG BODY SHOP EMPLOYEES IN INDONESIA." Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta 6, no. 2 (October 30, 2022): 673. http://dx.doi.org/10.22441/biopsikososial.v6i2.17120.

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Body Shop Indonesia is a company that upholds environmental values. These pro-environmental values are also applied in their organizational culture, including in existing regulations or policies. In this study, researchers are interested in describing the employee’s pro-environmental behavior who have instilled pro-environmental values. This research was conducted in industries that promote pro-environmental behavior. With a culture that focuses on environmental sustainability, the pro-environmental behavior of its employees will be more visible.Previous research was conducted in a particular area or organization in general. Measurement of pro-environmental behavior uses the Pro-Environmental Behavior (PEB) scale constructed by Blok, et al and adopted in the organizational context by Sanyal and Pal. The reliability of this scale is 0.810. Research on 150 employee respondents shows that they have a pro-environment that tends to be high. The results of this research can be used as a reference or basis for implementing a pro-environmental organizational culture
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18

Kim, Min-Seong, and Svetlana Stepchenkova. "Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists." Current Issues in Tourism 23, no. 13 (June 12, 2019): 1575–80. http://dx.doi.org/10.1080/13683500.2019.1628188.

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19

Song, Yanqing, Han Bao, and Shan Shen. "Understanding the Influence of Initial Values of College Students in Shaping Pro-Environmental Behavioral Intention." International Journal of Environmental Research and Public Health 19, no. 15 (August 7, 2022): 9730. http://dx.doi.org/10.3390/ijerph19159730.

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Pro-environmental behaviors are rooted in values, and understanding the initial values among college students is pivotal in developing educational strategies to improve their pro-environmental behavior. However, most pro-environmental behavior studies fail to consider the social values and personal values as different dimensional or even conflicting values. This study integrated two distinct values, namely perceived social values and perceived personal values, with the technology acceptance model (TAM) to examine how different values shape college students’ pro-environmental behavioral intentions. The proposed model was then empirically validated using survey data from 245 responses from freshmen students at a University in Chongqing. The findings reveal that while perceived social values and perceived personal values are both positively related to behavioral intention, the effect sizes of the former are much larger. Our findings highlight that higher institutions and instructors should continue shaping the prosocial values among college students and create personal values from pro-environmental behavior to reduce the detrimental impact on the environment and achieve sustainability.
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20

Xie, Jinchen, and Chuntian Lu. "Relations among Pro-Environmental Behavior, Environmental Knowledge, Environmental Perception, and Post-Materialistic Values in China." International Journal of Environmental Research and Public Health 19, no. 1 (January 4, 2022): 537. http://dx.doi.org/10.3390/ijerph19010537.

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During the economic boom, China’s government was mainly concerned with economic development; however, numerous environmental problems have arisen. Evidence suggests that Chinese individuals’ pro-environmental behavior (PEB) is at a low level in Asia. However, it does not match their high-quality environmental knowledge. In this paper, the database of the Chinese General Social Survey was used to explore the correlation between environmental knowledge and PEB in a broader context. Subsequently, environmental perception and post-materialistic values (PMV) were taken as the mediator and moderator into structural equation modeling, and every variable kept robust and consistent through exploratory factor analysis. The empirical results indicated that: (i) individuals with higher environmental knowledge always show higher passion to PEB; (ii) environmental perception plays a partially mediating role between environmental knowledge and PEB; (iii) PMV moderate the formation of environmental behavior systematically; and (iv) compared with public counterpart, the relation between environmental knowledge and PEB is significantly higher in private environmental behavior. The study results could become the basis for the Chinese government and environmental NGOs to effectively spread environmental knowledge, advocate a post-materialistic lifestyle, and improve the authenticity of online media reports on environmental issues.
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Wang, Jianguo, Jianming Wang, and Jian Gao. "Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation." SAGE Open 10, no. 1 (January 2020): 215824402090207. http://dx.doi.org/10.1177/2158244020902074.

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Based on the theory of consumer values, this study aimed to examine the relationship between green consumption values and pro-environmental consumption intention by establishing a “value-motivation-intention” model and to check the moderation effect of green involvement. In total, 741 shoppers were recruited. Data analyses showed that (a) green consumption values positively influenced pro-environmental consumption intention; (b) the behavioral approach system positively influenced pro-environmental consumption intention, but the behavioral inhibition system did not; (c) the behavioral approach system positively mediated the relationship between green consumption values and pro-environmental consumption intention; and (d) green involvement positively moderated the relationship between green consumption values and pro-environmental consumption intention.
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Wright, Glenn, Carl Salk, Piotr Magnuszewski, Joanna Stefanska, Krister Andersson, Jean Paul Benavides, and Robin Chazdon. "Conformity and tradition are more important than environmental values in constraining resource overharvest." PLOS ONE 18, no. 2 (February 2, 2023): e0272366. http://dx.doi.org/10.1371/journal.pone.0272366.

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We present the results of a hybrid research design that borrows from both experimental techniques—experimental games—and observational techniques—surveys—to examine the relationships between basic human values and exposure to natural ecosystems, on the one hand, and collective action for resource governance, on the other. We initially hypothesize that more frequent exposure to forests, and more pro-environmental values will be associated with more conservation action. However, we find that other values—tradition and conformity—are more important than pro-environmental values or exposure to nature. Our results imply that resource governance is likely to be more successful where resource users hold values that facilitate cooperation, not necessarily strong pro-environmental values.
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Sussman, Reuven, Loraine F. Lavallee, and Robert Gifford. "Pro-Environmental Values Matter in Competitive but Not Cooperative Commons Dilemmas." Journal of Social Psychology 156, no. 1 (May 28, 2015): 43–55. http://dx.doi.org/10.1080/00224545.2015.1052362.

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de Groot, Judith I. M., and Linda Steg. "Mean or green: which values can promote stable pro-environmental behavior?" Conservation Letters 2, no. 2 (April 2009): 61–66. http://dx.doi.org/10.1111/j.1755-263x.2009.00048.x.

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Onel, Naz, and Avinandan Mukherjee. "Consumer knowledge in pro-environmental behavior." World Journal of Science, Technology and Sustainable Development 13, no. 4 (October 3, 2016): 328–52. http://dx.doi.org/10.1108/wjstsd-01-2016-0004.

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Purpose Environmental behavior studies suggest that knowledge, in addition to other psychological and social factors, can play an important role in consumers’ environmental behavior change. The purpose of this paper is to understand the relationship between knowledge and various psychological factors which encourage consumers’ participation in pro-environmental behaviors. The relationships that link an individual’s attitudes toward science, environmental values, different types of knowledge (i.e. scientific facts, environmental facts, and subjective environmental knowledge), environmental risk perception, and willingness to pay (WTP) for the environment with pro-environmental behavior were examined. Design/methodology/approach Theoretically guided hypotheses and model were formulated and tested with multiple linear regression models. The study was based on measures and data obtained from the large-sample secondary database of the 2010 General Social Survey (n=2,044). Findings Results indicated that while attitudes toward science had direct effects on knowledge of scientific facts and knowledge of environmental facts, environmental values showed effects on knowledge of environmental facts and subjective knowledge on environmental issues. The results also indicated that from different types of knowledge, subjective knowledge on environmental issues had effects on both environmental risk perception and WTP for the environment. Knowledge on environmental facts, on the other hand, was able to predict only environmental risk perception. The scientific factual knowledge did not show an effect on mediator of pro-environmental behavior. Also, subjective knowledge indicated indirect effects on pro-environmental behavior through environmental risk perception and WTP for the environment. Originality/value Although research on understanding factors influencing pro-environmental behaviors and potential relations to individual knowledge has grown in recent years, there has been very little attempt at distinguishing between different types of knowledge and investigating their potential roles in the context of environmentally relevant behaviors. This study will help understand the functioning of different types of consumer environmental knowledge and their impacts on pro-environmental behaviors more in depth.
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Berenguer, Jaime, José A. Corraliza, and Rocío Martín. "Rural-Urban Differences in Environmental Concern, Attitudes, and Actions." European Journal of Psychological Assessment 21, no. 2 (January 2005): 128–38. http://dx.doi.org/10.1027/1015-5759.21.2.128.

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Abstract. Pro-environmental orientation constitutes one of the basic referents of modern culture. However, this pro-environmental orientation of a general nature does not permit us to predict pro-environmental behaviors. In order to explain this incongruence, it is necessary to take into account the sociostructural factors and socialization experiences through which people form their environmental values, attitudes, and behaviors. In this study we compare the values, attitudes, and behaviors of a rural sample and an urban sample, measured by means of three scales: the New Ecological Paradigm Scale, a moral obligation scale specifically designed for this study, and a scale of pro-environmental behavioral intentions. The results indicate high levels of environmental concern and low levels of pro-environmental behavior in both samples. On comparing the two samples it was found that those living in cities assume a larger number of environmental responsibility values but show less pro-environmental orientation when the attitude and behavioral intention scales are used. People living in the rural context present more attitudes of environmental responsibility and greater consistency on expressing behavioral intentions compatible with the protection of the environment.
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Kesenheimer, Jana Sophie, and Tobias Greitemeyer. "A “Lockdown” of Materialism Values and Pro-Environmental Behavior: Short-Term Effects of the COVID-19 Pandemic." Sustainability 13, no. 21 (October 25, 2021): 11774. http://dx.doi.org/10.3390/su132111774.

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The COVID-19 pandemic led to serious restrictions on peoples’ everyday lives and had severe economic impacts. In contrast, “lockdown” restrictions led to short-term beneficial effects for the environment. In the present study, we compared pro-environmental behavior and materialism values before, during, and after COVID-19 lockdown restrictions in the spring of 2020. The results of an online study using 370 participants showed a decrease in materialism values and pro-environmental sacrificing actions. In contrast, ecologically compatible actions decreased during the lockdown and increased again to the initial level after restrictions were loosened. Moreover, pro-environmental attitudes had a diminishing effect on materialism values, especially during lockdown restrictions. Agreeableness had a diminishing effect on materialism values during the lockdown. In contrast, trait narcissism enhanced materialism values, which were strongest after the lockdown was over. In conclusion, materialism values and pro-environmental behaviors were “locked down” due to COVID-19 restrictions but did not show the expected rebound effects. Practical and theoretical implications are discussed.
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Ruepert, Angela Maria, Kees Keizer, and Linda Steg. "The relationship between Corporate Environmental Responsibility, employees’ biospheric values and pro-environmental behaviour at work." Journal of Environmental Psychology 54 (December 2017): 65–78. http://dx.doi.org/10.1016/j.jenvp.2017.10.006.

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Odou, Philippe, Peter Darke, and Dimitri Voisin. "Promoting pro-environmental behaviours through induced hypocrisy." Recherche et Applications en Marketing (English Edition) 34, no. 1 (November 26, 2018): 74–90. http://dx.doi.org/10.1177/2051570718813848.

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In the field of ethical consumption, research in recent years has attempted to explain the gap between principles and actual behaviour. Three experimental studies show that when the contradiction between what individuals say and what they do is made salient in the field of environmental protection, that is to say in a situation of induced hypocrisy, they indirectly reduce the resulting cognitive dissonance by being more altruistic towards associations that act for the environment but not towards humanitarian associations. This effect of induced hypocrisy fades as individuals become less vulnerable to the threat to the self by affirming values that are important to them.
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Xu, Lin, Haimi Yang, and Maoliang Ling. "Interpersonal contextual influences on the relationship between values and pro-environmental behaviors." Sustainable Production and Consumption 32 (July 2022): 532–40. http://dx.doi.org/10.1016/j.spc.2022.05.012.

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31

Harring, Niklas, and Sverker Jagers. "Should We Trust in Values? Explaining Public Support for Pro-Environmental Taxes." Sustainability 5, no. 1 (January 16, 2013): 210–27. http://dx.doi.org/10.3390/su5010210.

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32

Hwang, Young-Ju, San-Seol Jung, and Hoon Lee. "The Relationship between Consumption Values and Pro-environmental Behavior of Camping Participants." Journal of Tourism Studies 34, no. 4 (November 30, 2022): 97–122. http://dx.doi.org/10.21581/jts.2022.11.34.4.97.

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Bhuian, Shahid, and Sujeet Kumar Sharma. "Predicting consumer pro-environmental behavioral intention." Review of International Business and Strategy 27, no. 3 (September 4, 2017): 352–68. http://dx.doi.org/10.1108/ribs-03-2017-0022.

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Purpose The purpose of this paper is to study the role of religiosity in consumer pro-environmental behavioral intention (CPEBI). Consumer pro-environmental value, knowledge, concern and attitude predict CPEBI; however, previous findings are neither consistent about their predictabilities nor clear about the order of importance of these predictors. Further, while religiosity has the potential to affect values, beliefs, attitudes and behaviors, its role in CPEBI research has been neglected. Design/methodology/approach Data are collected from a sample of 306 respondents from Oman, an Islamic country with mostly Muslim consumers, and analyzed using a neural network model. Findings This study finds that the most important predictors of CPEBI, in order of importance, are attitude, concern, knowledge, religiosity and value. Further, results indicate that religiosity moderates the impacts of, in order of importance, attitude, value, concern and knowledge on CPEBI. Research limitations/implications Both businesses and policy makers can prioritize intervention strategies according to the importance of the predictors and can leverage faith-based messages and programs for promoting CPEBI toward creating a better environment for all. Originality/value Determining the predictabilities of psychological factors and their interactions with religiosity to predict CPEBI in Islamic countries is necessary for promoting environmentally friendly products in Islamic countries and for reducing the ecological damage to the environment.
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Wan Hussain, Wan Nur Hafizah, Lilia Halim, Mee Yeang Chan, and Norshariani Abd Rahman. "Predicting Energy-Saving Behaviour Based on Environmental Values: An Analysis of School Children’s Perspectives." Sustainability 13, no. 14 (July 8, 2021): 7644. http://dx.doi.org/10.3390/su13147644.

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Energy-saving behaviours are pro-environment behaviours that help mitigate climate change. Environmental values namely biospheric, altruistic, and egoistic one are related to one’s pro-environmental behaviour. Thus, this research examines the contribution of environmental values to the practice of energy-saving behaviour. This research employed the survey design, in which a questionnaire was administered on 341 children (aged 11 years old) in Malaysia. The data were analysed using descriptive and multiple regression analysis. The results showed that children possess all of the environmental values (biospheric, altruistic, and egoistic) and that energy-saving behaviour is found to be occasionally and often practiced in their daily lives. The students’ altruistic values contribute significantly to their energy-saving behaviour pattern compared to biospheric and egoistic values. It is argued that the children’s personal experiences with climate adversity and socioeconomic background underlie these findings. An implication of this study is that the school curriculum should allow for discourse on the connection between environmental values and pro-environmental behaviour. Relating the cause and impact of one’s action in everyday life on the environment should be inculcated across the curriculum, more importantly at the primary level.
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Nimo, Christina Appiah, Gloria K. Q. Agyapong, and Daniel Ofori. "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels." GATR Journal of Management and Marketing Review 5, no. 4 (December 22, 2020): 251–59. http://dx.doi.org/10.35609/jmmr.2020.5.4(7).

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Objective – Based on the theory of planned behaviour, this study empirically investigated and significantly validated the relationship among hedonistic buying orientation, utilitarian buying orientation, pro-environmental orientation. and willingness to patronise green hotels. Methodology/Technique – This quantitative study used the survey technique in data collection among hotel customers. 208 online surveys were gathered for data analysis. Sem-pls was used to analyse the hypothesised objectives. Findings – The findings indicated that pro-environmental values, hedonistic buying orientation and utilitarian buying orientation all have a positive and significant relationship with their willingness to patronise green hotels. Novelty - The value of this study lies in the novel use of consumer buying orientation as a predictive factor of consumers’ willingness to patronise green hotels, and to the best of the authors knowledge, it is among the first to empirically test such relationship. This study is useful to key stakeholders in the hospitality sector and managers of hotels to understand consumers pro-environmental patronage. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Consumer Buying Orientation; Willingness to Patronise Green Hotel; Pro-Environmental Value. Reference to this paper should be made as follows: Nimo, C.A, Agyapong, G.K.Q; Ofori, D. (2020). Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels, J. Mgt. Mkt. Review, 5(4) 251 – 259. https://doi.org/10.35609/jmmr.2020.5.4(7)
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Jančius, Rūtenis, and Algirdas Gavenauskas. "The Influence of Values and Social Environment on Parents’ Environmental Attitudes: Lithuanian Case Study." Sustainability 14, no. 20 (October 18, 2022): 13415. http://dx.doi.org/10.3390/su142013415.

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The conducted research reveals the significance of parents’ values and social environment factors, and their influence on pro-ecological attitudes. Parents from Lithuania were invited to participate in the study by filling out a questionnaire that aimed to assess their personal and ecological values, as well as factors of their social environment; the New Ecological Paradigm (NEP) scale was used to assessed the pro-ecological attitude of the respondents. The results demonstrate that, among the personal values of parents, money takes a place of priority, but this cannot be treated only in the context of materialism, because parents seek the good of their children by fulfilling their needs, while also contributing to their education regarding financial literacy and consumption. In the context of ecological values, the results reveal the values of safe food and fresh air, showing how much parents care about their own and their children’s health, as well as noting air pollution as one of the pressing eco-problems. The results also show that family and school are factors of the social environment that most significantly influence parents’ pro-ecological attitude. The results reveal the respondents’ overall support for a pro-environmental worldview, and that parents who are older, more educated and live in the city are more likely to have a pro-environmental attitude.
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Xie, Xiaohuan, Shiyu Qin, Zhonghua Gou, and Ming Yi. "Can Green Building Promote Pro-Environmental Behaviours? The Psychological Model and Design Strategy." Sustainability 12, no. 18 (September 18, 2020): 7714. http://dx.doi.org/10.3390/su12187714.

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A green building has a long lasting benefit through cultivating the occupants’ energy and resource-saving behaviours. To understand how green buildings can cultivate occupants’ pro-environment behaviours, the research applied the value–belief–norm model to investigate 17 pro-environmental behaviours which are related to a variety of green building design strategies. Two green and two non-green certified office buildings in the city of Shenzhen in China were surveyed, based on which structural equation modelling was established to confirm the relationship between personal values, environmental beliefs and norms that lead to pro-environment behaviours. Green and non-green building occupants showed significant differences in altruistic values, environmental awareness, personal norms, and pro-environmental behaviours. Green building users had more frequent pro-environmental behaviours than those in non-green buildings. The strategies that require fewer additional efforts were more likely to be adopted as pro-environmental behaviours, such as meeting daily needs within walking distance and adjusting sunshades, while the strategies that need extra physical efforts (taking stairs) or knowledge (garbage sorting) were less likely to be adopted as pro-environmental behaviours. This study pointed out important intervention opportunities and discussed the possible design implications for green building guidelines and programmes to cultivate green occupants and their corresponding pro-environmental behaviours.
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Lee, Seong-Gak, Hyeon-Jin Jo, Dong-Woo Koo, and Sae-Mi Lee. "Conceptual Similarities and Empirical Differences in Theoretical Approaches to Personal Values and Cultural Values Predicting Pro-Environmental Behavior in Hospitality and Tourism." Sustainability 14, no. 23 (November 28, 2022): 15811. http://dx.doi.org/10.3390/su142315811.

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This conceptual paper is about the relationship between cultural value orientations and personal value systems in relation to predicting pro-environmental behavior in hospitality and tourism via a comprehensive literature review undertaken in the social sciences field. Based on the conceptual aspects of this topic, this paper demonstrates awareness of the wider literature and focuses on tourism and hospitality as special kinds of consumer products and behaviors, with consideration of the differences in approaches to the subject of personal values demonstrated by hospitality and tourism scholars. Based on the comprehensive literature review of research on personal values and cultural values, this study proposes conceptual differences and provides some recommendations for using cultural value orientations and personal value systems in the prediction of pro-environmental behavior in the hospitality and tourism study.
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Simpson, Bonnie, Meghan Maguire, and Julie Aitken Schermer. "Predicting pro-environmental values and behaviors with the supernumerary personality inventory and hope." Personality and Individual Differences 181 (October 2021): 111051. http://dx.doi.org/10.1016/j.paid.2021.111051.

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40

Lee, Yong-Ki, Choong-Ki Lee, Woojin Lee, and Muhamamd Shakil Ahmad. "Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals?" Asia Pacific Journal of Tourism Research 26, no. 8 (June 14, 2021): 921–34. http://dx.doi.org/10.1080/10941665.2021.1927122.

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41

Shin, Seunguk, Carena J. van Riper, Richard C. Stedman, and Cory D. Suski. "The value of eudaimonia for understanding relationships among values and pro-environmental behavior." Journal of Environmental Psychology 80 (April 2022): 101778. http://dx.doi.org/10.1016/j.jenvp.2022.101778.

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42

Noguera-Méndez, Pedro, Lourdes Molera, and María Semitiel-García. "The role of social learning in fostering farmers’ pro-environmental values and intentions." Journal of Rural Studies 46 (August 2016): 81–92. http://dx.doi.org/10.1016/j.jrurstud.2016.06.003.

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43

van Riper, Carena, Sophia Winkler-Schor, Lorraine Foelske, Rose Keller, Michael Braito, Christopher Raymond, Max Eriksson, Elizabeth Golebie, and Dana Johnson. "Integrating multi-level values and pro-environmental behavior in a U.S. protected area." Sustainability Science 14, no. 5 (March 30, 2019): 1395–408. http://dx.doi.org/10.1007/s11625-019-00677-w.

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44

Bolderdijk, Jan Willem, Madelijne Gorsira, Kees Keizer, and Linda Steg. "Values Determine the (In)Effectiveness of Informational Interventions in Promoting Pro-Environmental Behavior." PLoS ONE 8, no. 12 (December 18, 2013): e83911. http://dx.doi.org/10.1371/journal.pone.0083911.

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45

Bullock, Graham, Christopher Johnson, and Brian Southwell. "Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions?" Journal of Consumer Marketing 34, no. 5 (August 14, 2017): 427–41. http://dx.doi.org/10.1108/jcm-12-2015-1643.

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Purpose The purpose of this paper is to examine different strategies for an increasing adoption of “environmentally friendly” products. Scholars have consistently shown that consumers with strong biospheric and altruistic beliefs are more likely to purchase these products, while marketers are increasingly appealing to consumers’ self-interest in their efforts to sell their “green” products. This paper explores this divide and offers a potential explanation for it, using the concept of value activation. Design/methodology/approach The paper presents results of two survey experiments that test this explanation in the context of organic food advertisements. In a simulated trip to a grocery store, participants were exposed to advertisements designed to activate the six different values in Schwartz’s framework. After viewing the advertisements, participants were asked to select among organic and non-organic options in six product categories – milk, bread, eggs, spinach, potatoes and chocolate. Findings The study’s results suggest that while advertisements designed to activate values may have limited effect on consumer intentions, those that relate to protecting the health of oneself and one’s family are most likely to increase organic purchases. Originality/value This paper is one of the first of its kind to explicitly test whether advertisements designed to activate a range of human values can increase consumers’ intention to engage in pro-environmental behaviors. The two studies reveal that value-based advertisements may have a stronger effect on the organic purchasing intentions of specific demographic groups (e.g. consumers who are aged under 40, lack a college degree and do not identify as liberal).
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Tolppanen, Sakari, and Jingoo Kang. "The effect of values on carbon footprint and attitudes towards pro-environmental behavior." Journal of Cleaner Production 282 (February 2021): 124524. http://dx.doi.org/10.1016/j.jclepro.2020.124524.

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Everard, Mark, Mark S. Reed, and Jasper O. Kenter. "The ripple effect: Institutionalising pro-environmental values to shift societal norms and behaviours." Ecosystem Services 21 (October 2016): 230–40. http://dx.doi.org/10.1016/j.ecoser.2016.08.001.

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48

Vanderploeg, Jennifer, and Seung-Eun (Joy) Lee. "Factors Influencing Pro-Environmental Behaviors in Craft Businesses." Clothing and Textiles Research Journal 37, no. 1 (September 24, 2018): 51–65. http://dx.doi.org/10.1177/0887302x18800394.

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Since the Arts and Crafts Movement in the early twentieth century, discourse on craft has revolved around conflicts over industrialization. The current craft movement builds on these same responses to the industrialized world while also addressing environmental issues and sustainability. However, authors of craft literature rarely address the pro-environmental business practices of craft artisans or the motivational drivers of such behaviors. In this study, we aim to rectify this imbalance by contributing to an expanded understanding of value and belief drivers of pro-environmental behaviors. The value–belief–norm theory of environmentalism is used to outline the causal influences of pro-environmental behaviors in craft businesses, and our findings support the use of the model. Craft business owners’ pro-environmental behaviors are a result of a causal relationship from values to beliefs, through feelings of obligation to act in pro-environmental ways.
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Ekasari, Ayu. "In-store communication of reusable bag: Application of goal-framing theory." Jurnal Manajemen dan Pemasaran Jasa 14, no. 1 (April 6, 2021): 123. http://dx.doi.org/10.25105/jmpj.v14i1.7429.

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<p>Campaigns on pro-environmental behavior are an important objective in social marketing due to the environmental problems caused by people's consumption. Therefore, social marketers need to understand the underlying factors that make people change their behavior. This research investigates the determinants of pro-environmental behavior from the perspective of goal framing theory with three overarching goals, namely hedonic, gain, and normative. The data were collected using a questionnaire survey method and analyzed by structural equation modeling. The results showed that gain and normative goals directly affect pro-environmental behavior instead of a hedonic goal. This research also showed that the biospheric value as one of the self-transcendence values moderates the effect of normative goal towards pro-environmental behavior, proposed in preliminary studies. The findings contribute to the existing research regarding pro-environmental behavior determinants and used by social marketing initiatives, especially in-store-communication, in designing the right message. Future studies need to investigate the role of hedonic and egoistic values in predicting pro-environmental behavior.</p>
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Privalova, Elena A., Regina V. Ershova, Maria A. Erofeeva, Elena N. Belous, and Olga V. Salomatina. "The psychological determinants of pro-environmental behavior of russian students." LAPLAGE EM REVISTA 7, Extra-E (July 28, 2021): 275–80. http://dx.doi.org/10.24115/s2446-622020217extra-e1186p.275-280.

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The present article aims to investigate the results of the study, which was conducted to identify the psychological determinants of pro-environmental behavior of Russian students in the field of energy-saving. The sample amounted to 197 university students (59 males and 138 females). Values, personality traits, and time perspective components were viewed as the critical determinants of pro-environmental behavior. The results show that pro-environmental behavior is directly affected by such variables as “universalism: nature,” “security: societal”, “empathy,” “stability of emotions,” “positive past,” “social desirability: subject,” and “benevolence: caring” have an inverse effect on pro-environmental behavior. The article also shows the research perspectives for the study of pro-environmental behavior.
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