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1
Vicente, Paula, Catarina Marques, and Elizabeth Reis. "Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level." SAGE Open 11, no. 4 (October 2021): 215824402110252. http://dx.doi.org/10.1177/21582440211025256.
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Environmental quality is one of the major concerns in contemporary societies. The main goal of this research is to investigate citizens’ willingness to pay for environmental quality and whether this propensity differs in line with education level. Structural equation modeling is used to explore the associations between several constructs; specifically, a multigroup analysis is conducted to assess the invariance of two educational level segments. Results suggest that willingness to pay more for environmental quality is positively associated with perceived behavior control and environmental activism. Pro-environmental behavior does not impact willingness to pay for environmental quality but is positively related to perceived behavior control and environmental activism. The relationships between constructs hold true for both groups of education. Implications for public policy and marketing actions are addressed.
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Trivedi, Rohit H., Jayesh D. Patel, and Jignasa R. Savalia. "Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products." Marketing Intelligence & Planning 33, no. 1 (February 2, 2015): 67–89. http://dx.doi.org/10.1108/mip-03-2012-0028.
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Purpose – Marketers have realized the importance of assessing consumers’ willingness to pay (WTP) before introducing green products across different target audience. The purpose of this paper is to examine the relative influence of consumers’ pro-environmental behaviours (PEBs) and environmental locus of control (ELOC) on their WTP for green products. Design/methodology/approach – The study sample consisted of 256 Indian consumers which were recruited with the help of convenience sampling. A structured questionnaire was administered with scales that were well established and that have been used in previous research. Data were analysed with the help of CFA and structural equation modelling to test the relationship of ELOC and PEB anon WTP. Second, clustering respondents according to their PEB and ELOC has been done to find its differential effect on WTP with the help of multivariate analysis of variance (MANOVA). Findings – Findings of the study highlight that WTP for green products is significantly predicted by two variables which are in following order: PEB and ELOC. Results of cluster analysis and MANOVA revealed that WTP differ significantly with the level of intensity of ELOC and PEB among Indian consumers. Research limitations/implications – It advances the body of knowledge centred on the interplay of the PEB and ELOC to WTP for green products. Additional work is clearly required to consider the wide range of potentially relevant variables like brand image, prices, advertisements and product quality that ensures the generalizability of findings. Practical implications – The hypothesis framed, tested and inferences made can form a basis of extremely valued toolkit for those green marketers who take caution when planning their marketing and communications strategies to stimulate the WTP by conveying a reason and motivation to act environmentally. Originality/value – In this study, an understanding of WTP for green products is developed. The much required knowledge gap in terms of interplay of ELOC and PEB on WTP has been filled with the help of the present study. It has been identified that those consumer groups who displays higher PEB and ELOC forms the primary target audience for green product marketer.
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Nowacki, Marek, Yash Chawla, and Joanna Kowalczyk-Anioł. "What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective." Energies 14, no. 19 (September 30, 2021): 6237. http://dx.doi.org/10.3390/en14196237.
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Although eco-friendly (pro-environmental) behaviour in tourism has attracted interest among practitioners and scholars, little is known about the influence of these attitudes on the choice of eco-friendly destinations, especially in the context of emerging tourist markets such as India. Thus, this article aims to verify a model of the relationships between attitudes towards the environment and eco-friendly tourism, social and personal norms regarding environmentally responsible behaviour, perceived behavioural control, behavioural intentions regarding eco-friendly destinations and the willingness to pay for such trips using the theory of planned behaviour. The study used an online survey conducted with 598 Indians. The relationships between the variables were analysed using PLS-PM. The most important results indicated that (1) there are significant relationships between the attitude towards the environment, the attitude towards an eco-friendly destination, social and personal norms and behavioural control and intentions regarding travelling to eco-destinations and (2) well-educated young Indian consumers expressed a positive attitude towards eco-friendly destinations; however, there was only a very weak relationship between this attitude and willingness to pay more for trips to them. These findings are valuable for pro-environmental planning and the growing green market/economy, as well as for the discussion on the future of pro-environmental tourism development.
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Le, Yen Hai, and Tuan Nguyen Manh. "Antecedents of Pro-Environmental Behaviors." International Journal of Asian Business and Information Management 13, no. 1 (January 2022): 1–17. http://dx.doi.org/10.4018/ijabim.297848.
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Green consumption such as buying green food, purchasing eco-label products, purchasing recycled products, or zero-wasted shopping is becoming more common in developing countries. The paper, using value theory, identity theory and self-regulation theory, aims to develop and validate an integrative theoretical model that explain consumer willingness to pay and purchase behavior. A cross-sectional survey with PLS-SEM analysis of 279 individual consumers in green consumption in Dalat, Vietnam, reports that 14 of 15 hypotheses are empirically supported. The findings affirm the influence of value orientation (egoistic, altruistic and biospheric value), on self-regulation (self-efficacy and outcome expectation) through environmental identity. This is also one of the first, with the mediating role of self-regulation between identity and behavior, to provide a new lens of value–identity-self-regulation as an insightful alternative to both the traditional perspective of value–belief-norm and the emerging perspective of value-identity-norm in determining pro-environmental behavior.
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Tishkov, Sergey, Arsen Tleppayev, Valentina Karginova-Gubinova, Alexander Volkov, and Anton Shcherbak. "Citizens’ Behavior as a Driver of Energy Transition and Greening of the Economy in the Russian Arctic: Findings of a Sociological Survey in the Murmansk Region and Karelia." Applied Sciences 12, no. 3 (January 29, 2022): 1460. http://dx.doi.org/10.3390/app12031460.
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Due to the depletion of traditional energy sources, the rising costs of their operation and the need to transition to a sustainable economy, it becomes relevant to increase the share of renewable energy sources in total consumption. The purpose of this study is to determine the role of renewable energy and the establishment of factors determining pro-environmental behavior. The data of the author’s sociological survey of the population of the Arctic regions of Russia and methods of descriptive statistics were used, and regression analysis was carried out. The study shows the ecological and energy characteristics of the Arctic regions of Russia. The main advantages and possibilities of transition to renewable energy sources have been identified. A relationship has been established between the degree of involvement in pro-environmental behavior and knowledge about renewable energy, the perceived importance of environmental problems, age, income, education, amount of waste produced and current electricity costs. It is shown that the degree of involvement in pro-environmental behavior affects the willingness to pay more for renewable energy. A number of institutional measures to promote renewable energy, increase willingness to pay for renewable energy and spread pro-environmental behavior are proposed.
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Nowacki, Marek, Joanna Kowalczyk-Anioł, and Yash Chawla. "Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India." Sustainability 15, no. 10 (May 11, 2023): 7860. http://dx.doi.org/10.3390/su15107860.
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Using PLS-SEM, this article proposes and verifies a model among Gen Z that captures the relationship between attitudes towards the environmental ecosystem and green tourism, personal and social norms regarding pro-environmental behaviour, perceived behavioural control, perceived green image of destinations (PGID), behavioural intentions regarding green holiday destinations (GHD), and willingness to pay (WTP) more for visiting them. The paper also verifies whether intercultural differences exist in the relationships between these variables. The most important results indicate that (1) for Gen Z, the perceived green image of destinations has the strongest impact on intention to travel to green holiday destinations; (2) the proposed variables explain the willingness to visit green holiday destinations to a much greater extent than the WTP a higher price for such trips. This study contributes to the literature concerning generational changes in tourism, pro-environmental (transition) planning, and the growing green economy and marketing.
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Trujillo, Carlos Andres, Catalina Estrada-Mejia, and Jose A. Rosa. "Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses." PLOS ONE 16, no. 3 (March 1, 2021): e0247519. http://dx.doi.org/10.1371/journal.pone.0247519.
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In this paper, we use choice architecture techniques to activate both social and personal norms, seeking to increase pro-environmental choices and to better understand the effect of such norm types on post-choice emotional responses. In four experiments, we make different social or personal norms salient by aligning choice environments with psychosocial mechanisms that activate different types of norms. We use different choice architecture techniques to change information, alter product sets, and generate the social consequences of choices. The target behavior, purchasing a recycled paper notebook, is captured through direct purchase behaviors or willingness to pay commitments. We find that choice architecture activates personal but not social norms, and that associated positive and negative emotions (guilt, shame, regret and pride) are elicited by choices but not by willingness to pay. Moreover, manipulating choice environment moderates the relationship between choice and norm-related emotions, such that positive emotional responses seem to be stronger than negative ones. The results suggest that choice architecture interventions can activate individual level beliefs about sustainability and help reduce the attitude-behavior gap.
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Cho, So Yeon, and Joowon Jung. "Effects of Individualism, Collectivism, Materialism, and Willingness to Pay for Environmental Protection on Environmental Consciousness and Pro-Environmental Consumption Behavior in Korea." Sustainability 15, no. 9 (May 5, 2023): 7596. http://dx.doi.org/10.3390/su15097596.
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Environmental consciousness is linked to pro-environmental consumption behavior; however, the consequences of variations in the level of environmental consciousness have not been fully investigated. Therefore, we evaluated differences in individualism, collectivism, materialism, willingness to pay (WTP) for environmental protection, and pro-environmental consumption between groups with varying levels of environmental consciousness. After evaluating the factors that differentiate these groups, we identified the determinants of pro-environmental consumption for each group. For the study, an online survey was conducted, including 472 adults aged 20–69 years. Groups with low and high levels of environmental consciousness differed significantly with respect to all factors except individualism. The group with a high environmental consciousness exhibited higher collectivism, WTP for environmental protection, and pro-environmental consumption behavior, and lower materialism than the group with a low environmental consciousness. For the group with low environmental consciousness, collectivism was the main factor affecting pro-environmental consumption behavior (i.e., purchase, use, and disposal). In the group with high environmental consciousness, WTP for environmental protection and collectivism were the main determinants of pro-environmental consumption behavior. These results provide a basis for a systematic approach to improve pro-environmental consumption behavior based on environmental consciousness.
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del Saz Salazar, Salvador, and Luis Pérez y Pérez. "Exploring the Differential Effect of Life Satisfaction on Low and High-Cost Pro-Environmental Behaviors." International Journal of Environmental Research and Public Health 19, no. 1 (December 27, 2021): 277. http://dx.doi.org/10.3390/ijerph19010277.
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The role of life satisfaction as a determinant of pro-environmental behavior remains largely unexplored in the extant literature. Using a sample of undergraduate students, we explore the effect of life satisfaction on low- and high-cost pro-environmental behaviors. While low-cost pro-environmental behavior has been defined as recycling activities, high-cost pro-environmental behavior is defined in a contingent valuation framework in which respondents are asked about their willingness to pay extra for offsetting CO2 emissions, thus avoiding treating the proposed payment as symbolic. Controlling for demographic characteristics and environmental concern, results suggest that life satisfaction has a slightly stronger, and more significant, effect on high-cost pro-environmental behavior than in low-cost pro-environmental behavior. This study also finds that environmental concern and having siblings with a university degree increases the probability of engaging in both behaviors. However, family income is a better predictor of high-cost pro-environmental behavior than of low-cost pro-environmental behavior.
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Schusser, Sandra, and Goran Bostedt. "Green behavioral (in)consistencies: are pro-environmental behaviors in different domains substitutes or complements?" Environmental Economics 10, no. 1 (June 20, 2019): 23–47. http://dx.doi.org/10.21511/ee.10(1).2019.03.
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Households’ consumption patterns and behaviors have profound influence on natural resources and environmental quality. This paper explores whether environmental behaviors and willingness to pay (WTP) in the household domains transport, energy consumption and water consumption are substitutes or complements. Using a cross-country data set from the Organization for Economic Cooperation and Development Survey on Environmental Attitudes and Behavior from 2008, a random-effects (ordered) probit model is used to answer this question for the following countries: Australia, Canada, France, Mexico, Italy, and South Korea. It is found that in most countries, actual environmental behaviors are substitutes, while WTP for environmental public goods in different domains is mostly complementary. Grounding in these results, policies aiming to encourage overall environmentally friendly lifestyles should therefore be all-encompassing of several public domains, instead of individual ones, to avoid the risk of negative spillovers.
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Savchenko, Olesya M., Leah H. Palm-Forster, Lusi Xie, Rubait Rahman, and Kent D. Messer. "Encouraging pro-environmental behavior: Do testimonials by experts work?" PLOS ONE 18, no. 10 (October 4, 2023): e0291612. http://dx.doi.org/10.1371/journal.pone.0291612.
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Using non-pecuniary interventions to motivate pro-environmental behavior appeals to program administrators seeking cost-effective ways to increase adoption of environmental practices. However, all good-intended interventions should not be expected to be effective and reporting when interventions fail is as important as documenting their successes. We used a framed field experiment with 308 adults from the Mid-Atlantic in the United States to test the effectiveness of an expert testimonial in encouraging adoption of native plants in residential settings. Though studies have found testimonials to be effective in other contexts, we find that the video testimonial had no effect on residents’ willingness to pay for native plants. Our analysis also shows that consumers who are younger, have higher incomes, and use other environmentally friendly practices on their lawns are more likely than other consumers to purchase native plants.
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Soeharso, Silverius Y., Azis Yudi, and Zulkifli. "Willingness to Pay Carbon Offset Viewed from Individual, Organizational Factors and Public Perception of Carbon Offset: Study of Online Transportation Users in JABODETABEK - Indonesia." International Journal of Scientific Research and Management (IJSRM) 12, no. 03 (March 18, 2024): 6138–48. http://dx.doi.org/10.18535/ijsrm/v12i03.em15.
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To support the reduction of national CO2 levels, it is crucial to analyze the willingness to pay for carbon offsets as a consideration for carbon market policies in Indonesia. This study explores the willingness to pay for carbon offsets in the online transportation sector (Grab and Gojek) based on three factors (individual, organizational, and public). This study used a pragmatic sequential mixed method with 418 samples taken using a convenience sampling technique. The results are that pro-environmental behavior is a mediator variable between the individual and organizational levels on willingness to pay for carbon offsets. It is hoped that the results of this research can contribute to making policies related to carbon offset tariffs, which will technically be proposed by the Ministry of Environment and Forestry of the Republic of Indonesia, and the Indonesian Ministry of Finance will issue financial policies.
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Uehara, Takuro, and Alayna Ynacay-Nye. "How Water Bottle Refill Stations Contribute to Campus Sustainability: A Case Study in Japan." Sustainability 10, no. 9 (August 29, 2018): 3074. http://dx.doi.org/10.3390/su10093074.
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The purpose of this study was to explore the feasibility of installing Water bottle Refill Stations (WRSs) and their contributions to campus sustainability by means of encouraging pro-environmental behavior in students. Plastic waste is one of the most critical environmental issues. Therefore, we investigated how WRS can deter students from using disposable plastic bottles. We conducted a survey at a Japanese university to address (1) students’ Willingness To Pay (WTP) to install WRS, (2) their Willingness To Use (WTU) WRSs while acknowledging its environmental benefits, and (3) the impact of communicating information about points (1) and (2). We utilized Goal-Framing Theory (GFT) and the Integrated Framework for Encouraging Pro-Environmental Behavior (IFEP) as the theoretical background of our study. The results of our survey found that the mean WTP was 2211 JPY (1 JPY = 0.01 USD), an amount students would donate just once. This finding indicates students would be willing to pay to install a WRS at their university. The mean WTP students supported would be enough to cover the WRS installation and maintenance costs. According to our study, 58.82% of students stated that they would be willing to use WRS. In doing so, students would save 45,191 disposable plastic bottles and reduce 10,846 kg of related CO2 emissions every year. Our study also showed a statistically significant increase in WTP and WTU WRS as we introduced more and more information about pro-environmental behaviors to students. This finding indicates the importance of information campaigning and learning how to encourage pro-environmental behavior.
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Barber, Nelson A., D. Christopher Taylor, and Daniel Remar. "Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products." International Journal of Wine Business Research 28, no. 3 (August 15, 2016): 206–27. http://dx.doi.org/10.1108/ijwbr-09-2015-0042.
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Purpose Consumer marketing suggests that greater concern for the environment is impacting purchase behavior. Recent surveys into US pro-environmental (PE) purchase patterns show a considerable gap between consumers’ attitude and actual behavior regarding PE products. What these products have in common is a normative component. This research aims to understand whether perceived consumer effectiveness (PCE) and social desirability bias (SDB) influence consumers’ purchase decisions regarding PE wine products and willingness to pay (WTP). Design/methodology/approach To assess whether PCE and SDB influence consumer’s actual WTP for PE and conventional wine despite normative beliefs (NBs), two studies with sample sizes of 117 and 124 were conducted in the USA. The first part of each study involved surveying participants as to their NB, SDB, PCE and demographics. The second part of the study measured their actual WTP through participation in an experimental auction. Findings Consumers with high levels of NBs were significantly more likely to pay higher premiums for PE wines compared to non-PE wines and had higher levels of PCE, suggesting that they believe their purchase behavior makes a difference to the environment. However, this same group is strongly influenced by SDB, indicating that they may “over-report” desirable behaviors. Controlling for PCE and SDB, the significant difference in price for PE wine and non-PE wine was mitigated. Those with lower NBs were just the opposite, less concerned whether their purchase behavior directly impacts the environment, feeling that non-PE wine may be a better value proposition. Research limitations/implications The use of an auction method to assess actual behavior may be skewed by the attempt to get a winning bid, and this research was conducted in one particular part of the USA, which limits the generalizability of the results to other parts of the country or world. Originality/value The findings from the current research provide important information for wine producers, distributors and retailers, specifically the development of marketing and branding strategies, and as a method for normative product/brand differentiation in a competitive marketplace.
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Sattar, Abdul, and Eatzaz Ahmad. "Willingness to Pay for the Quality of Drinking Water." Pakistan Development Review 46, no. 4II (December 1, 2007): 767–77. http://dx.doi.org/10.30541/v46i4iipp.767-777.
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Willingness-to-Pay to avoid risks has long been recognised as an important response to perceived environmental and health hazards. Abdalla, et al. (1992) have documented the existence of consumer averting behaviour in response to potential water contamination, while Musser, et al. (1992) Smith and Desvouges (1986) and Courant and Porter (1998) were among the first to provide a theoretical framework for the averting behaviour in response to pollution. All these studies estimated that averting behaviour formed a lower bound willingness-to-pay for reduction in pollution under certain conditions. In developing countries willingness-to-pay and demand for the good quality drinking water is often low. The major causes are lack of awareness regarding the contamination of drinking water and low levels of household incomes. The objectives of this paper are (a) to estimate the effects of formal and informal awareness of households on the demand for the home purification methods and b) to estimate willingness to pay for the safe drinking water. To accomplish these objectives we develop a theoretical framework of households’ water purification behaviour by incorporating the wealth and awareness indicators of households.
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Christiarini, Renny. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM." Journal of Global Business and Management Review 2, no. 2 (December 30, 2020): 30. http://dx.doi.org/10.37253/jgbmr.v2i2.4327.
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This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling.
After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.
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Hui, Tsz Hin, Nadine Itani, and John F. O’Connell. "Examining Air Travellers’ Willingness to Pay for Non-voluntary Environment-related Fees: The Case of SAF Surcharge and Carbon Taxes." Highlights of Sustainability 3, no. 1 (February 7, 2024): 61–75. http://dx.doi.org/10.54175/hsustain3010005.
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This study aims to investigate air travellers’ Willingness to Pay (WTP) for green premiums, specifically focusing on their contribution to reducing carbon emissions generated by air travel. The research integrates the Theory of Planned Behaviour (TPB) and the Contingent Valuation Method (CVM) to estimate the monetary value that air passengers would be willing to pay for environmental initiatives. The TPB provides a theoretical framework to understand the psychological factors influencing individuals’ intentions and behaviours, while the CVM allows for the estimation of the economic value of environmental goods. Drawing on the TPB, this study examines the influence of attitudes, subjective norms, and perceived behavioural control on air travellers’ WTP for green premiums, while considering the determinants and barriers related to ecological goods, and sustainable consumption. The study investigates the potential economic implications of air travellers’ willingness to pay for green premiums, particularly in the context of sustainable aviation fuel options and carbon-related fees. The findings of the survey of a sample of 248 respondents suggest a general willingness among passengers to pay for environmental premiums, notably carbon taxes, with variations in WTP influenced by demographics, travel preferences, environmental values, and awareness. Notably, younger travellers exhibit the highest WTP which is negatively related to the air ticket price. Higher environmental consciousness correlates with greater WTP. The impact of price perception and perceived efficacy of environmental initiatives were also found significant. Financial constraints and scepticism about the credibility of such premiums, however, limit some passengers’ willingness to contribute.
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Onel, Naz, and Avinandan Mukherjee. "Consumer knowledge in pro-environmental behavior." World Journal of Science, Technology and Sustainable Development 13, no. 4 (October 3, 2016): 328–52. http://dx.doi.org/10.1108/wjstsd-01-2016-0004.
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Purpose Environmental behavior studies suggest that knowledge, in addition to other psychological and social factors, can play an important role in consumers’ environmental behavior change. The purpose of this paper is to understand the relationship between knowledge and various psychological factors which encourage consumers’ participation in pro-environmental behaviors. The relationships that link an individual’s attitudes toward science, environmental values, different types of knowledge (i.e. scientific facts, environmental facts, and subjective environmental knowledge), environmental risk perception, and willingness to pay (WTP) for the environment with pro-environmental behavior were examined. Design/methodology/approach Theoretically guided hypotheses and model were formulated and tested with multiple linear regression models. The study was based on measures and data obtained from the large-sample secondary database of the 2010 General Social Survey (n=2,044). Findings Results indicated that while attitudes toward science had direct effects on knowledge of scientific facts and knowledge of environmental facts, environmental values showed effects on knowledge of environmental facts and subjective knowledge on environmental issues. The results also indicated that from different types of knowledge, subjective knowledge on environmental issues had effects on both environmental risk perception and WTP for the environment. Knowledge on environmental facts, on the other hand, was able to predict only environmental risk perception. The scientific factual knowledge did not show an effect on mediator of pro-environmental behavior. Also, subjective knowledge indicated indirect effects on pro-environmental behavior through environmental risk perception and WTP for the environment. Originality/value Although research on understanding factors influencing pro-environmental behaviors and potential relations to individual knowledge has grown in recent years, there has been very little attempt at distinguishing between different types of knowledge and investigating their potential roles in the context of environmentally relevant behaviors. This study will help understand the functioning of different types of consumer environmental knowledge and their impacts on pro-environmental behaviors more in depth.
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de Araújo, Arthur Filipe, Maria Isabel Andrés Marques, Maria Teresa Ribeiro Candeias, and Armando Luís Vieira. "Willingness to Pay for Sustainable Destinations: A Structural Approach." Sustainability 14, no. 5 (February 23, 2022): 2548. http://dx.doi.org/10.3390/su14052548.
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Even though tourists increasingly value sustainable practices in tourism businesses and destinations, price is still one of the main determinant factors in their decisions. Therefore, for destination managers it is essential to understand tourists’ willingness to pay an additional price to visit a place where sustainable practices are adopted. In this context, and building on social psychology theories, the present study proposes and tests a causal model encompassing tourists’ Willingness To Pay (WTP) for sustainability in tourist destinations as well as their own sustainability attitudes, namely: Environmental Beliefs, Ecotour Attitudes, and Sustainable Consumption Behaviour. To this end, data were collected through a questionnaire survey of Portuguese tourists (n = 567). The hypothesised relationships between the latent variables were then tested using Structural Equations Modelling (SEM) procedures. The results show that Environmental Beliefs significantly affected both Ecotour Attitudes and Sustainable Consumption Behaviour, and that the latter two significantly affected WTP. However, no significant effect of Environmental Beliefs on WTP was found. These findings provide useful insights for destination managers aiming to more effectively cater to sustainability-oriented tourists. Future research should attempt to assess the role of other determinants of WTP.
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Zerbini, Cristina, Donata Tania Vergura, and Beatrice Luceri. "How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?" British Food Journal 121, no. 7 (July 1, 2019): 1605–13. http://dx.doi.org/10.1108/bfj-07-2018-0417.
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Purpose Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making process of chocolate. The role of emotional empathy in influencing the willingness to pay and the purchase intention was also explored. Design/methodology/approach A mail survey with a sample of 199 Italian chocolate consumers was conducted. Respondents were equally and randomly distributed among the four print advertising stimuli: conventional brand with conventional campaign; conventional brand with pro-social campaign; pro-social brand with conventional campaign; and pro-social brand with pro-social campaign. A between-subjects factorial design was used to test the hypotheses. Findings Results showed the effectiveness of pro-social marketing campaigns in increasing consumers’ willingness to pay and purchase intention for fair-trade chocolate. Contextually, consumers with a high level of emotional empathy showed a greater purchase intention as opposed to those with a low level. Research limitations/implications As the ethical nature of the product should be communicated in several ways, the effect of different types of textual information on the dependent variables should be considered. Originality/value The study enriches the literature on ethical consumption and provides some guidance to manufacturers and product managers for understanding the role of pro-social marketing communication in influencing consumer behaviour.
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Kaczorowska, Joanna, Krystyna Rejman, Ewa Halicka, and Aleksandra Prandota. "Influence of B2C Sustainability Labels in the Purchasing Behaviour of Polish Consumers in the Olive Oil Market." Olsztyn Economic Journal 14, no. 3 (September 10, 2019): 299–311. http://dx.doi.org/10.31648/oej.4374.
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This study investigates the influence of B2C sustainability labels on customer purchasing behavior in the olive oil market. Primary data was collected using an online survey (CAWI method) conducted among a sample of 234 residents of large cities (over 50.000 people) of the Mazowieckie voivodship who declared regular purchase of olive oil. A validated questionnaire containing an experimental part regarding willingness to pay (WTP) was used as a tool of study. Collected data showed that sustainability labels were not an important factor in olive oil choice. A large part of the studied group did not know the certificates and did not understand their meaning, or showed no motivation to look for such information on the product label. Most of this group also did not express any willingness to pay a higher price for certified olive oil. For other respondents, certificates regarding the idea of sustainable consumption were an added value; however, this added value differed among individual certificates, which was evident in the form of a varied level of WTP. The results of the study show that the sustainable consumption issue determines purchasing behavior only to a small extent. However, it can be expected that the dissemination of knowledge and pro-environmental awareness will lead to an increase of the importance of sustainable labels in making purchasing decisions in the food market.
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Harikumar, Dr P. N., and K. S. Chandrasekar. "Factors Affecting the Green Purchasing Behaviour of the Customers of Two-wheelers and Three-wheelers in Kerala." Restaurant Business 118, no. 7 (July 13, 2019): 128–37. http://dx.doi.org/10.26643/rb.v118i7.7674.
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Green purchasing behaviour or Environment-friendly buying behaviour is the consumption or use of products that are benevolent or beneficial to the environment, sensitive or responsive to ecological concerns. The environmental consciousness, willingness to pay higher price, perceived environmental performance of a product, and company's perceived environmental performance were identified as the factors that will decide the green purchase decision from the available literature and validity through pilot study. This was subjected to two and three wheeler customers in Kerala and the study showed that there are relevant factors which influence the green purchasing behavior.
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Chelvarayan, Anushia, S. Thayalan Sandrasegaran, and Yeo Sook Fern. "Green Purchase Behaviour among Students in Higher Learning Institutions." GATR Global Journal of Business Social Sciences Review 9, no. 4 (December 30, 2021): 242–52. http://dx.doi.org/10.35609/gjbssr.2021.9.4(1).
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Objective - In recent years, rapid economic growth coupled with overconsumption of products and services contributed to environmental degradation, prompting escalated consumptionrelated environmental concerns. As such, this study aims to explore the factors influencing green purchase behaviour among students in higher learning institutions in Malaysia – a setting where the market is experiencing expansion and changes in consumption patterns. Methodology/Technique - Specifically, this study employs the Theory of Planned Behaviour by integrating relevant variables such as environmental attitude, subjective norm, perceived behavioural control, environmental knowledge and willingness to pay a premium into the model to investigate their effects on green purchase behaviour. This study specifically looks into the green purchasing behaviour among University students in Malaysia. Finding - The research used multiple linear regression analysis to evaluate the online questionnaire gathered from various university students in Malaysia. Overall, the findings indicate that subjective norm and perceived behavioural control have significant relationships with green purchase behaviour, while environmental attitude, willingness to pay a premium and environmental knowledge have insignificant relationships with green purchase behaviour. Novelty - This study concludes with implications for marketers, as well as limitations and suggestions for future research in green consumption. Type of Paper - Empirical Keywords: Green Purchase Behaviour, Green Marketing, Green Products and Services, Students
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Nakajima, Maki. "Sustainable Food Consumption: Demand for Local Produce in Singapore." Sustainability 14, no. 19 (September 28, 2022): 12330. http://dx.doi.org/10.3390/su141912330.
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The rapid pace of climate change has exacerbated Singapore’s ever-present vulnerability to food shortages. While most of Singapore’s current food supply is imported, the country is working towards becoming self-sufficient in at least 30% of its food demand by 2030. Though a high proportion of Singaporeans have pro-environmental views and believe that buying locally grown food is more eco-friendly, the demand for local produce remains low. To better understand the cause of this attitude–behaviour gap, this study investigated the factors influencing the purchasing decisions of local consumers, as well as their willingness to pay a premium for locally produced vegetables, eggs, and seafood in Singapore. The estimation results suggested that what primarily hinders the local produce demand of consumers with positive perceptions towards sustainability is not their income or product price. Instead, product-specific factors, such as freshness and quality of the produce, and easiness to identify the product at store were found to be positively associated with local produce purchase. Ensuring these factors can potentially lead to higher demand for local produce in Singapore. Attitudes and behaviours related to sustainability played a larger role in the willingness to pay (WTP) than purchase decision making. Thus, to enhance the WTP for local produce, educating the public regarding the sustainability aspect of local produce may prove to be effective.
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Ng, Sharon, and Shankha Basu. "Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility." Journal of Cross-Cultural Psychology 50, no. 8 (September 2019): 919–36. http://dx.doi.org/10.1177/0022022119873432.
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This research tests the idea that a salient global identity positively affects people’s willingness to pay for environmentally friendly products. Results from a large-scale multi-nation survey ( N = 75,934) as well as two studies ( N = 322) conducted in Singapore supported this prediction. We found that participants with a more (vs. less) dominant global identity indicated greater support for environmentally friendly products and exhibited increased pro-environmental behavior. We further show that the effect is driven by a stronger feeling of personal responsibility toward the environment among individuals who possess a dominant global identity. Findings from this research suggest that the formation of stronger global identity, a psychological consequence of increasing globalization, can have an important impact on people’s pro-environmental behavior.
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Matzek, Virginia, and Kerrie A. Wilson. "Public support for restoration: Does including ecosystem services as a goal engage a different set of values and attitudes than biodiversity protection alone?" PLOS ONE 16, no. 1 (January 19, 2021): e0245074. http://dx.doi.org/10.1371/journal.pone.0245074.
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The ecosystem services concept has come into wide use in conservation and natural resource management, partly due to its appeal as an anthropocentric rationale for protecting and restoring nature. Proponents of the ecosystem services concept expect that presenting these arguments alongside biodiversity arguments should lead to a broader base of support for conservation. This raises the question of whether support for activities that ensure ecosystem service provision relates to different sets of core values, or environmental attitudes, than support for biodiversity protection. We surveyed adult Australians to evaluate the influence of values and attitudes on willingness to pay for different habitat restoration outcomes. We hypothesized that when restoration is framed with an anthropocentric rationale (such as ecosystem service provision), support for restoration would align more strongly with anthropocentric or self-centered values and attitudes. Specifically, we tested if preference for ecosystem service benefits over biodiversity attributes, as indicated by willingness to pay in different restoration scenarios, is more strongly associated with self-enhancing (Egoistic) than self-transcending (Altruistic and Biospheric) values, and more associated with a pro-use attitude towards nature (Utilization) than an anti-use attitude (Preservation). We found that support for habitat restoration is generally based on ecocentric values and attitudes, but that positive associations between pro-environmental behavior and Egoistic values emerge when emphasis is placed on ecosystem service outcomes. Individuals scoring higher on Egoistic/Utilization metrics were also more likely to anticipate disservices from restoration. Attitudes predicted behavioral intention (willingness to pay) better than core values. Our results support the notion that the ecosystem services concept garners nontraditional backers and broadens the appeal of ecological restoration.
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Bashir, Shahid, and Mudassar Ghani Khwaja. "Pakistani Hotels Industry: A New Paradigm to Investigate Visitors’ Decision-Making Process." Asia Proceedings of Social Sciences 2, no. 3 (December 2, 2018): 219–23. http://dx.doi.org/10.31580/apss.v2i3.436.
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To investigate the green hotel’s visitors’ decision-making process, this study provides a fresh insight into existing knowledge related to Pakistani consumer’s beliefs regarding green practices, attitude toward green behavior, overall image, and behavioral intentions. Using Structural Equaltion Modelling (SEM) on a sample size of 372 Pakistani Lodging consumers, a test model confirmed that attitudes towards green behaviour have a positive influence on the overall image of green hotel, intention to visit green hotels, and willingness to pay more for green hotels. Moreover, environmental and luxury beliefs have a positive influence on attitudes and intentions about visiting green hotels, and willingness to pay more for green hotels. Furthermore, attitude towards green behaviour and overall image of green hotels have mediating roles exist in that test model, which is a unique contribution to the knowledge body. These outcomes are expected to help Pakistani marketers and managers, especially green management practitioners, to recognize more subjective initiatives for entering international and local segments.
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Kamri, Thalany. "Willingness to Pay for Conservation in Gunung Gading National Park." Asian Journal of Quality of Life 3, no. 9 (January 6, 2018): 207. http://dx.doi.org/10.21834/ajqol.v3i9.91.
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An open-ended contingent valuation survey was conducted involving local and international visitors to estimate the environmental economics of Gunung Gading National Park. This was to elicit the willingness to pay for its conservation. Using a random survey, the average willingness to pay was RM16.14 for international visitors per visit and RM7.38 per local visitor per visit for conservation. The willingness to pay was strongly influenced by gender, education and income. This study demonstrated that contingent valuation method can be a useful tool to guide decision makers regarding policy purposes and natural resources management of protected area in developing countries.Keywords: contingent valuation; open-ended; protected areas; conservationeISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
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Wei, Xuan, Hayk Khachatryan, and Alicia Rihn. "Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments." PLOS ONE 16, no. 5 (May 20, 2021): e0251798. http://dx.doi.org/10.1371/journal.pone.0251798.
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This study investigates the extent to which individuals’ perceptions and attitudes toward pesticides and pollinator related labeling influence their preferences for eco-labeled products. An incentive compatible second-price auction and a hypothetical discrete choice experiment were used to elicit individual preferences for ornamental plants grown with or without controversial (neonicotinoid) pesticides. Positive attitudes toward pollinators, neonicotinoid labeling regulations, and labeling of sustainable production methods were found to be significant predictors of individual choice behavior. Individuals with attitudes expressing concern for pollinators and agreement with mandatory labeling and disclosure of neonicotinoids, showed a stronger preference for neonicotinoid-free plants. Our results suggest that both hypothetical and non-hypothetical experiments are consistent in predicting the general direction of consumer preferences despite the elicitation mechanism. Implications for relevant stakeholders are discussed.
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Dang, Lisa, and Jan Weiss. "Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review." Sustainability 13, no. 23 (November 27, 2021): 13138. http://dx.doi.org/10.3390/su132313138.
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Place attachment is a key concept in understanding affective person–place relationships, and it provides an appropriate approach for the study of human behavior. This systematic literature review based on the PRISMA guidelines focuses on the relationships between place attachment and behavioral intentions. Due to the high number of studies that used place attachment as an independent or mediating variable, we categorized the studies into different research areas, which include business and management, risk and crisis, urban planning, environmental psychology, leisure, and hospitality and tourism. The results of the qualitative analysis revealed that most of the studies provided empirical evidence of a significant relationship between place attachment and willingness to pay, loyalty, risk coping behavior, land management practices, civic engagement, pro-environmental behaviors, and pro-tourism behaviors such as revisit and recommendation intentions. After we present our results and conclusion, we provide an outlook on the need for further research.
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Moser, Andrea K. "Thinking green, buying green? Drivers of pro-environmental purchasing behavior." Journal of Consumer Marketing 32, no. 3 (May 11, 2015): 167–75. http://dx.doi.org/10.1108/jcm-10-2014-1179.
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Purpose – The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday green purchasing behavior and for determining their relative importance. Design/methodology/approach – The German market research institute GfK provided data (n = 12,113) from their 2012 household panel survey. A two-step structural equation modeling approach was applied to test both the measurement and the structural model. Findings – Willingness to pay (WTP) was the strongest predictor of green purchasing behavior, followed by personal norms. The impact of attitude is insignificant. This implies an attitude – behavior gap. Research limitations/implications – Individuals overestimate their self-reported WTP and behavior, which suggests that the share of explained variance is in reality lower. It has to be doubted whether consumers are objectively able to judge products by their environmental impact. Even if consumers are willing to buy a “greener” product, their subjective evaluation might be incorrect. Further research should be based on actual purchasing data. In addition, the attitude – behavior gap should be scrutinized by further research to identify further barriers to green consumption. Practical implications – Consumers need to be aware that their consumption behavior can make a difference. They have to value the benefits of green products and understand why these are priced higher. Firms can apply pricing and promotional strategies addressing personal norms and inducing a higher WTP to capitalize on the opportunities of the green market segment. Originality/value – The study integrates WTP and personal norms as critical predictors into the TPB and furthermore expands the extant literature on green purchasing behavior to cover daily consumer goods extending beyond organic food. This enhances understanding of the structure of the constructs and determines their relative importance.
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Kim, Mi-Jun, and Wook-Hee Choi. "The Impacts of Environmental Value and Ascribed Responsibility on Pro-environmental Attitudes, Behaviors and Willingness to pay more : Focusing on Hotel Customers." Journal of Tourism Enhancement 11, no. 4 (November 30, 2023): 51–66. http://dx.doi.org/10.35498/kotes.2023.11.4.51.
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Sriwaranun, Yaowarat, Christopher Gan, Minsoo Lee, and David A. Cohen. "Consumers’ willingness to pay for organic products in Thailand." International Journal of Social Economics 42, no. 5 (May 11, 2015): 480–510. http://dx.doi.org/10.1108/ijse-09-2013-0204.
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Purpose – The purpose of this paper is to investigate factors affecting consumers’ willingness to pay (WTP) a premium for organics. Design/methodology/approach – A self-administered questionnaire was used to collect data at five retail stores in metropolitan Bangkok. Exploratory factor analysis and the double-bound contingent valuation method were used for analysis. Findings – Results indicate WTP premiums of 88, 51 and 51 per cent for kale, jasmine rice and pork, respectively. Analysis indicates that respondents are willing to pay a premium if they have already purchased organic products, have good health, strong ethical and environmental concerns, think that organic products provide greater quality and health benefits, and reside in the city. Respondents with children, however, are less likely to pay a premium for organic products. Analysis also indicates that the price premium hinders purchase. Practical implications – Efforts should be made by policymakers, together with marketers and producers, to lower the price of organic products to attract more consumers. Originality/value – To enlarge the organic market, one must understand consumers’ preferences for organic products and the premium they will pay for them. This is not well-researched. Though several studies have investigated consumers’ behaviour towards environmentally friendly products in Thailand, there is little research on WTP. This lack is a major impediment to the growth of organic consumption and the development of organic product markets.
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Chao, Yu-Long. "An Eco-Label Can Matter More Than Buying Green: An Experiment on Consumers' Recycling Behaviour After Tasting Eco-Labeled Coffee." International Journal of Sustainable Development and Planning 17, no. 4 (July 27, 2022): 1355–65. http://dx.doi.org/10.18280/ijsdp.170433.
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An experiment was conducted to test whether a coffee package bearing a Rainforest Alliance Certified (RAC) label triggered affective responses favoring the coffee and further influenced the pro-environmental behaviour of participant consumers in convenience stores. One group of customers viewed an RAC-labeled package and tasted the coffee while the other group viewed a non-labeled package and tasted the coffee. Both groups filled out a questionnaire collecting Likert-type scale data on their affective responses to, perceived flavors of, and willingness to pay for the coffee during the tasting and viewing. Whether they disposed of the paper cup for the trial taste in a recycling box or a trash box was observed. A logit model was employed to estimate the probabilities of their recycling the cup over discarding the cup. Results revealed that more positive feelings were expressed and recycling behaviour was increased among customers exposed to the package with an RAC label, although the two groups did not differ significantly in their perceived flavors and willingness to pay. It was estimated that the probability of the RAC-labeled group to recycle the paper cup was 2.89 times higher than that of the non-labeled group. Based on the theory of central and peripheral routes of information processing, the mechanisms of the behavioural influence of the label are discussed with a few possible factors such as involvement and self-identity. This study contributes to the advancement of eco-label research by shifting the focus to the non-purchasing behavioral effects of eco-labels on consumers and observing the behaviors in real, rather than laboratory, settings. It might also inform the promotion of sustainable consumption of the merits of employing experiential marketing.
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Li, Shimin, Lili Chen, Zhe Chen, Xi Deng, Jiapeng Huang, and Yanni Hou. "Study on Influencing Factors of Willingness to Pay for Tourism Eco-Compensation in Danxiashan National Geopark." Sustainability 15, no. 15 (August 7, 2023): 12053. http://dx.doi.org/10.3390/su151512053.
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The detrimental effects of tourism on ecosystems are becoming increasingly clear as industries develop rapidly. The relationship between tourism growth and environmental preservation can be balanced through a tourism eco-compensation mechanism, which is a key institutional mechanism. The academic community has become a popular scientific topic. Developing a tourism eco-compensation mechanism can be based on knowledge of the public’s willingness to pay for it and the variables that influence it. This paper is based on the theory of planned behaviour and uses the Danxiashan National Geopark as an example. A questionnaire was used to gather data for this study. SPSS (version 26.0) was then used to analyse the data and determine how variables affect the WTP for ecotourism work. The findings demonstrate that environmental values and sensitivity are the key factors influencing the willingness to pay for tourism eco-compensation. This study concludes by offering solutions and ideas for building an eco-compensation mechanism for tourism.
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Hong, Zhe, and In Park. "The Effects of Regional Characteristics and Policies on Individual Pro-Environmental Behavior in China." Sustainability 10, no. 10 (October 9, 2018): 3586. http://dx.doi.org/10.3390/su10103586.
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As the Chinese economy grows, Chinese people’s environmental behavior enormously affects the environment of neighboring countries as well as China. Many studies have related environmental behavior to personal characteristics such as environmental knowledge and attitude or to national policies such as environmental taxes and regulations. Few studies have looked at how regional factors affect residents’ environmental behaviors, particularly for China. This is a substantive gap in the literature regarding the effects of regional governments on resident behavior at a closer distance via different mechanisms than the national government. This paper examines determinants of individual pro-environmental behavior (PEB) in terms of regional attributes as well as personal characteristics in China. For this purpose, we applied a multi-level regression model that regresses the degree of PEB on both individual and regional level factors, using Chinese General Social Survey data and the China Environment Yearbook data for the year 2010. The analysis shows that environmental attitude, willingness to pay for the environment, objective and subjective environmental knowledge, and environmental risk perception all promote PEB at the individual level. These results are in line with the existing literature on environmental behavior. In addition, at the regional level, environmental budgets, administrative enforcement, and economic development have positive impacts on resident PEB, while environmental pollution has a negative effect. Specifically, the levels of regional economic development and administrative enforcement not only directly affect behavior, but also indirectly affect behavior by controlling the influence of individual level variables. This means that the relationships between individual level variables and environmental behavior can be changed by regional contextual factors. These results suggest that regional government efforts for the environment can effectively promote PEB.
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Mohammed, Abdulalem, Abdo Homaid, and Wail Alaswadi. "Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia." Transnational Marketing Journal 8, no. 1 (April 6, 2020): 51–73. http://dx.doi.org/10.33182/tmj.v8i1.887.
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For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.
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Hwang, Jinsoo, Woohyoung Kim, and Jinkyung Jenny Kim. "Application of the value-belief-norm model to environmentally friendly drone food delivery services." International Journal of Contemporary Hospitality Management 32, no. 5 (April 16, 2020): 1775–94. http://dx.doi.org/10.1108/ijchm-08-2019-0710.
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Purpose This study aims to apply the value-belief-norm (VBN) model in the context of environmentally friendly drone food delivery services to understand ways to influence consumers’ behavior toward the services. The current study also attempted to deepen the VBN model using the moderating role of product involvement. Design/methodology/approach Data were collected from 428 respondents through an online survey in South Korea. Findings The results of the data analysis indicated that all proposed hypotheses have been statistically supported in the VBN model. Furthermore, product involvement played a moderating role in the relationship between the sense of obligation to take pro-environmental actions and intentions to use and a sense of obligation to take pro-environmental actions and willingness to pay more. Originality/value Although drone food delivery services have not yet been fully commercialized, many foodservice companies have conducted pilot tests and the services are likely to be commonly used in the near future. Thus, the findings of this study are expected to have important implications for companies preparing to roll out drone food delivery services.
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Kaczorowska, Joanna, Krystyna Rejman, Ewa Halicka, Agata Szczebyło, and Hanna Górska-Warsewicz. "Impact of Food Sustainability Labels on the Perceived Product Value and Price Expectations of Urban Consumers." Sustainability 11, no. 24 (December 17, 2019): 7240. http://dx.doi.org/10.3390/su11247240.
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Sustainable labelling is an important tool in raising awareness and informing potential buyers regarding environmental, economic and social issues. This study provides insights into consumers’ value of food sustainability labels through the exploration of the impact of logos on their purchasing decisions (willingness to buy (WTB)) and readiness to pay (willingness to pay (WTP)) a higher price for sustainability-labelled products. Data was collected via an online survey among a sample of 423 adult city dwellers in Poland. The structured questionnaire beside sections concerning consumer buying behaviour and perception of the food labels consisted of a behavioural choice experiment (CE), where two categories of plant products: fresh (apples or bananas) and non-perishable (rice or beans) varied by type of labelling (logos: Euro-leaf, PGI, Fair Trade or without logo) and by price. Cluster analysis revealed two consumer groups (named “Sceptical” and “Mindful”) that had varied opinions and perceptions of sustainable labelled food and buying behaviour. The research results indicate that when the logo is poorly-known even consumers with positive attitudes towards sustainability do not use it as a cue when shopping for food. Moreover, urban consumers were very price sensitive and showed a restrained desire to pay a higher price for sustainability labelled products.
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Jou, Rong-Chang, Chih-Wei Pai, and Pei-Lung Wang. "Automobile drivers’ willingness to pay for moving violation behaviour—Compared to motorcyclists." Accident Analysis & Prevention 59 (October 2013): 55–63. http://dx.doi.org/10.1016/j.aap.2013.05.005.
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ÖRMECİ KART, Murside Çağla, Sait ENGİNDENİZ, Filiz KINIKLI, and Dilek Yücel ENGİNDENİZ. "ANALYSIS OF THE COVID-19 EPIDEMIC EFFECTS ON THE YOUTH FOOD CONSUMPTION BEHAVIOURS: A CASE STUDY IZMIR PROVINCE." Zeitschrift für die Welt der Türken / Journal of World of Turks 14, no. 2 (August 15, 2022): 313–26. http://dx.doi.org/10.46291/zfwt/140217.
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Many sectors in Turkey have been affected by the epidemic, with precautions such as quarantine, mask requirement, curfew, social distance, and online education. The pandemic period has begun to change many things, from economy to politics, from education to consumption. Changes in human attitudes and behaviors have also begun to affect consumption habits. The main purpose of the study is to determine how the food purchasing and consumption behaviors of university students studying in different fields have changed with the pandemic. In addition, the general characteristics of the students were revealed in the study and the willingness to pay for a healthy food was tried to be measured. The results of 308 online surveys in April and May 2020 were evaluated. 60.7% of the interviewed students have undergraduate education and have the highest share. Undergraduate students are followed by 22.1% associate degree students and 17.2% postgraduate students. Students receiving education in the field of health found the measures taken in Turkey insufficient compared to other students. The shopping rate of mothers decreased by 21.75% and fathers by 7.14%. It was determined that the students studying in the field of agriculture had the highest willingness to pay with 20.5%, and the students in the field of health had the lowest willingness to pay with 14.12%. Keywords: Nutrition, student, pandemic, consumer behaviour
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Engel, Uwe, and Manuela Pötschke. "Willingness to pay for the environment: Social structure, value orientations and environmental behaviour in a multilevel perspective." Innovation: The European Journal of Social Science Research 11, no. 3 (September 1998): 315–32. http://dx.doi.org/10.1080/13511610.1998.9968571.
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Maaya, Leonard, Michel Meulders, Nick Surmont, and Martina Vandebroek. "Effect of Environmental and Altruistic Attitudes on Willingness-to-Pay for Organic and Fair Trade Coffee in Flanders." Sustainability 10, no. 12 (November 29, 2018): 4496. http://dx.doi.org/10.3390/su10124496.
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Sustainability labels, on food products, provide information to consumers that the product has been produced in an ethical and environmentally friendly way. We explore the knowledge and purchasing behaviour of the organic label and fair trade label. Secondly, we investigate the willingness-to-pay (WTP) for food products bearing organic and fair trade labels. Thirdly, we examine the effects of demographic characteristics and environmental and altruistic attitudes on WTP for both organic and fair trade labels. Lastly, we evaluate the correlation in WTP for organic and fair trade labels. We draw our conclusions by analyzing a stated choice experiment on consumers’ coffee buying behaviour in Flanders, Belgium. Our results suggest that knowledge of the fair trade label is higher than that of the organic label. The importance of the organic and fair trade labels on coffee purchase decisions, as well as their WTP estimates, were similar. We found a high correlation in WTP for both labels. Our results indicate significant effects of environmental and altruistic attitudes on WTP for both organic and fair trade labels as they apply to coffee.
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Kim Mee, Chong, Geetha Subramaniam, Rashid Ating, and Lenis Aislinn C. Sepeara. "Willingness to use Public Transport in Kuala Lumpur & Manila." Environment-Behaviour Proceedings Journal 7, no. 21 (September 30, 2022): 411–19. http://dx.doi.org/10.21834/ebpj.v7i21.3751.
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Traffic congestion is a common phenomenon in all capital cities. This study aims to examine the willingness of Malaysians and Filipinos to use public transport and the factors that influence their willingness to use public transport in Kuala Lumpur and Manila. A self-administered questionnaire was distributed to 250 respondents using purposive sampling technique. PLS-SEM analysis shows that efficiency is essential for Malaysians while Filipino transport users pay more importance to reliability. It is crucial that a holistic perspective heeding in environmental, social and governance (ESG) in transportation can assist the government conserve the environment in line with SDG 11. Keywords: Transportation, SDGs, Efficiency, willingness eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.3751
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Nica, Elvira. "Buying organic food as sustainable consumer decision-making behavior: Cognitive and affective attitudes as drivers of purchase intentions toward environmentally friendly products." SHS Web of Conferences 74 (2020): 04018. http://dx.doi.org/10.1051/shsconf/20207404018.
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We inspect the relevant literature on trust management in organic agriculture, providing both quantitative evidence on trends and numerous in-depth empirical examples. Our study adds to current research by analyzing environmentally sustainable consumer behavior, consumers’ perceptions, motivations, attitudes, trust, values, and purchasing intentions and decisions regarding organically produced foods, the credence characteristics of organic food and perception of and motives for buying it, and the link between consumer perceptions of certified organic products and pro-environmental food purchasing behavior. We define buying organic food as sustainable consumer decision-making behavior and identify cognitive and affective attitudes that act as drivers of purchase intentions toward environmentally friendly products. Using and replicating data from The Conference Board, Eurostat, FiBL-AMI, The Hartman Group, The Independent, indy100, Nielsen, Organic Trade Association, Pew Research Center, Statista, USDA, and USA Today, we performed analyses and made estimates regarding countries with the largest markets for organic food and with the highest per capita consumption, distinctions consumers make between organic and natural products, the percentages of people willing to pay 20% more or higher for organic groceries, and willingness to pay a premium (more than average price) for products that provide certain organic attributes or benefits. Data were analyzed using structural equation modeling.
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Naz, Farheen, Judit Oláh, Dinu Vasile, and Róbert Magda. "Green Purchase Behavior of University Students in Hungary: An Empirical Study." Sustainability 12, no. 23 (December 2, 2020): 10077. http://dx.doi.org/10.3390/su122310077.
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In this modern age of digitalization, consumers have access to an ample amount of information regarding a product’s quality and benefits, which makes consumers more conscious of their consumption patterns and their impact on social and environmental development. Likewise, marketing strategies have also taken a dramatic leap forward and started focusing on social responsibility, ethics, and environmental protection. The notion of environmental sustainability has created a market niche over several decades and has captured the market of pro-environmental consumers. However, there are still many latent factors that are obstacles to shifting the behavior of consumers towards buying green products. The present study was conducted to recognize factors that affect the consumers’ behavior when purchasing eco-friendly products. They were collected from 1185 university students in Hungary. To analyze the data, multiple regression and exploratory factor analysis (EFA) were used. The results showed that willingness to pay (WTP) and green purchase intention (GPI) are the chief factors that affect the green purchase behavior (GPB) of these students. Environmental knowledge (EK) also has an important and positive impact on the green purchase behavior (GPB) of consumers, although regarding demographic variables, no such influence was noted. To conclude, the study showed that there was no bias in terms of age, gender, or qualification in the behavior of young students, as they have sufficient knowledge of environmental problems and are very willing to pay for environmentally friendly products. This study will create self-awareness among young consumers about their environmentally friendly purchasing behavior. This research will further benefit policymakers and marketers of the EU and Hungary to enhance their marketing strategies to promote their green products and their benefits. Future research can be developed on this theoretical framework and will help academicians to further reduce the research gap by using different constructs and methodologies.
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Lienhoop, Nele, and Douglas C. Macmillan. "Contingent Valuation: Comparing Participant Performance in Group-Based Approaches and Personal Interviews." Environmental Values 16, no. 2 (May 2007): 209–32. http://dx.doi.org/10.1177/096327190701600205.
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This paper reports a Contingent Valuation application to estimate the non-market costs and benefits of hydro scheme developments in an Icelandic wilderness area. A deliberative group-based approach, called Market Stall, is compared to a control group consisting of conventional in-person interviews, in order to investigate flaws of Contingent Valuation, such as poor validity and protest responses. Perceived property rights suggested the use of willingness-to-accept in compensation for wilderness loss and willingness-to-pay for hydro scheme benefits. The study is novel as it applies participant behaviour observation to gain insights into the shortcomings of conventional data collection modes. Main drawbacks with in-person interviews were found to be low motivation, standardised information and time pressure which hindered individuals from carefully considering their preferences. Market Stall performed better in the study: welfare estimates were more easily explained by socio-economic variables, the non-response rate was lower, and respondents were more engaged. Our research findings also suggest that participant behaviour can be used to supplement conventional validity tests.
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Qubbaj, Abdullah Isam, Angel Peiró-Signes, and Mohammad Najjar. "The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia." Sustainability 15, no. 7 (March 28, 2023): 5892. http://dx.doi.org/10.3390/su15075892.
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Customers are becoming more concerned about the use of green practices in the hotel industry. Managers are therefore starting to recognise the significance of green practices for clients’ purchasing decisions and levels of satisfaction. This study aims to investigate how customers’ decisions to book green hotels online and make purchases are impacted by green certificates. Two variables, namely the intentions to return and to pay a premium price, are used to measure customer satisfaction and purchasing behaviour towards green hotels. SmartPLS has been employed to analyse data gathered from 161 individuals from two hotels in Saudi Arabia. The results suggest that green certifications, environmental considerations, and green brand perception have a significant impact on online customers’ satisfaction and purchase choices in the hotel sector. This paper provides a comprehensive framework that illustrates the connection between hotels’ aspirations towards environmental concerns and customers’ willingness to revisit and pay a premium price.
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Uldemolins, Pilar, and Tiziana de Magistris. "Assessing Parental Preferences Regarding a Plant-Based Game for Educating Children about More Sustainable and Healthier Diets." Sustainability 13, no. 23 (November 23, 2021): 12970. http://dx.doi.org/10.3390/su132312970.
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Environmental damage or health concerns related to diet are some alarming consequences of our behaviour in the near future. Consumers can make a difference depending on their eating behaviour and conscientiousness about minimizing environmental damage. One way to make children more aware of the environment and induce them to eat healthier food in the future might be educational games where they could learn the importance of the environment and the effect of the food they eat on their health status. In this study, we investigated parental behaviour when feeding their children and their willingness to pay for a game product with educational and eating functions. The sample consisted of 300 parents of children aged from 4 to 12. A hypothetical choice experiment has been used and a latent class model estimated the parents’ preferences for a plant-based product game carrying two attributes, namely, the price and narrative context of the game The results indicated that parents were willing to pay more for a product with a storybook related to healthy eating habits or recycling than one with no storybook. Moreover, two dominant feeding styles in households were found: indulgent parents and uninvolved parents. This alternative approach is oriented toward educating people from the early stages of their lives, creating a favourable environment for the development of preferences for healthier food.
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Figueroa-García, Edna, Juan García-Machado, and Diana Pérez-Bustamante Yábar. "Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid." Sustainability 10, no. 8 (August 8, 2018): 2811. http://dx.doi.org/10.3390/su10082811.
Full textAbstract:
This paper defines the social factors that determine sustainable behavior and identifies the elements that promote such behavior. These factors are external from the individual and causal regarding sustainable behavior, an area that receives little attention in literature. It uses a theoretical model, based on existing research, which is tested through a questionnaire with 26 indicators adapted to the Spanish context. In an initial analysis, this model proposed, as determining social factors in the CCS, aspects such as government action, social pressure, influence of the social environment, demographic variables (age, gender, education level), education and information, and market conditions. Finally, it was concluded that 43.4% of the variance of the endogenous latent variable (SCC) can be explained only by three exogenous latent constructions: environmental influences (in particular the influence of family and friends, as well as that generated by cultural factors such as traditions), education and information (specifically related to information on sustainability and the effects of personal consumption on the environment), and market conditions (referring to the positive perception of sustainable products by consumers, including their willingness to pay higher prices than those of conventional products). The rest of the exogenous variables did not have a significant relationship with the endogenous variable. These results are very useful for government institutions, companies that operate in the sector and pro-environmental and pro-social groups, that knowing what motivates people to adopt this form of behavior can design relevant strategies to get positive answers about the environment, the economy and the society.