Academic literature on the topic 'Pro-Environmental behaviour and willingness to pay'
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Journal articles on the topic "Pro-Environmental behaviour and willingness to pay"
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Vicente, Paula, Catarina Marques, and Elizabeth Reis. "Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level." SAGE Open 11, no. 4 (October 2021): 215824402110252. http://dx.doi.org/10.1177/21582440211025256.
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Environmental quality is one of the major concerns in contemporary societies. The main goal of this research is to investigate citizens’ willingness to pay for environmental quality and whether this propensity differs in line with education level. Structural equation modeling is used to explore the associations between several constructs; specifically, a multigroup analysis is conducted to assess the invariance of two educational level segments. Results suggest that willingness to pay more for environmental quality is positively associated with perceived behavior control and environmental activism. Pro-environmental behavior does not impact willingness to pay for environmental quality but is positively related to perceived behavior control and environmental activism. The relationships between constructs hold true for both groups of education. Implications for public policy and marketing actions are addressed.
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Trivedi, Rohit H., Jayesh D. Patel, and Jignasa R. Savalia. "Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products." Marketing Intelligence & Planning 33, no. 1 (February 2, 2015): 67–89. http://dx.doi.org/10.1108/mip-03-2012-0028.
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Purpose – Marketers have realized the importance of assessing consumers’ willingness to pay (WTP) before introducing green products across different target audience. The purpose of this paper is to examine the relative influence of consumers’ pro-environmental behaviours (PEBs) and environmental locus of control (ELOC) on their WTP for green products. Design/methodology/approach – The study sample consisted of 256 Indian consumers which were recruited with the help of convenience sampling. A structured questionnaire was administered with scales that were well established and that have been used in previous research. Data were analysed with the help of CFA and structural equation modelling to test the relationship of ELOC and PEB anon WTP. Second, clustering respondents according to their PEB and ELOC has been done to find its differential effect on WTP with the help of multivariate analysis of variance (MANOVA). Findings – Findings of the study highlight that WTP for green products is significantly predicted by two variables which are in following order: PEB and ELOC. Results of cluster analysis and MANOVA revealed that WTP differ significantly with the level of intensity of ELOC and PEB among Indian consumers. Research limitations/implications – It advances the body of knowledge centred on the interplay of the PEB and ELOC to WTP for green products. Additional work is clearly required to consider the wide range of potentially relevant variables like brand image, prices, advertisements and product quality that ensures the generalizability of findings. Practical implications – The hypothesis framed, tested and inferences made can form a basis of extremely valued toolkit for those green marketers who take caution when planning their marketing and communications strategies to stimulate the WTP by conveying a reason and motivation to act environmentally. Originality/value – In this study, an understanding of WTP for green products is developed. The much required knowledge gap in terms of interplay of ELOC and PEB on WTP has been filled with the help of the present study. It has been identified that those consumer groups who displays higher PEB and ELOC forms the primary target audience for green product marketer.
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Nowacki, Marek, Yash Chawla, and Joanna Kowalczyk-Anioł. "What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective." Energies 14, no. 19 (September 30, 2021): 6237. http://dx.doi.org/10.3390/en14196237.
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Although eco-friendly (pro-environmental) behaviour in tourism has attracted interest among practitioners and scholars, little is known about the influence of these attitudes on the choice of eco-friendly destinations, especially in the context of emerging tourist markets such as India. Thus, this article aims to verify a model of the relationships between attitudes towards the environment and eco-friendly tourism, social and personal norms regarding environmentally responsible behaviour, perceived behavioural control, behavioural intentions regarding eco-friendly destinations and the willingness to pay for such trips using the theory of planned behaviour. The study used an online survey conducted with 598 Indians. The relationships between the variables were analysed using PLS-PM. The most important results indicated that (1) there are significant relationships between the attitude towards the environment, the attitude towards an eco-friendly destination, social and personal norms and behavioural control and intentions regarding travelling to eco-destinations and (2) well-educated young Indian consumers expressed a positive attitude towards eco-friendly destinations; however, there was only a very weak relationship between this attitude and willingness to pay more for trips to them. These findings are valuable for pro-environmental planning and the growing green market/economy, as well as for the discussion on the future of pro-environmental tourism development.
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Le, Yen Hai, and Tuan Nguyen Manh. "Antecedents of Pro-Environmental Behaviors." International Journal of Asian Business and Information Management 13, no. 1 (January 2022): 1–17. http://dx.doi.org/10.4018/ijabim.297848.
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Green consumption such as buying green food, purchasing eco-label products, purchasing recycled products, or zero-wasted shopping is becoming more common in developing countries. The paper, using value theory, identity theory and self-regulation theory, aims to develop and validate an integrative theoretical model that explain consumer willingness to pay and purchase behavior. A cross-sectional survey with PLS-SEM analysis of 279 individual consumers in green consumption in Dalat, Vietnam, reports that 14 of 15 hypotheses are empirically supported. The findings affirm the influence of value orientation (egoistic, altruistic and biospheric value), on self-regulation (self-efficacy and outcome expectation) through environmental identity. This is also one of the first, with the mediating role of self-regulation between identity and behavior, to provide a new lens of value–identity-self-regulation as an insightful alternative to both the traditional perspective of value–belief-norm and the emerging perspective of value-identity-norm in determining pro-environmental behavior.
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Tishkov, Sergey, Arsen Tleppayev, Valentina Karginova-Gubinova, Alexander Volkov, and Anton Shcherbak. "Citizens’ Behavior as a Driver of Energy Transition and Greening of the Economy in the Russian Arctic: Findings of a Sociological Survey in the Murmansk Region and Karelia." Applied Sciences 12, no. 3 (January 29, 2022): 1460. http://dx.doi.org/10.3390/app12031460.
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Due to the depletion of traditional energy sources, the rising costs of their operation and the need to transition to a sustainable economy, it becomes relevant to increase the share of renewable energy sources in total consumption. The purpose of this study is to determine the role of renewable energy and the establishment of factors determining pro-environmental behavior. The data of the author’s sociological survey of the population of the Arctic regions of Russia and methods of descriptive statistics were used, and regression analysis was carried out. The study shows the ecological and energy characteristics of the Arctic regions of Russia. The main advantages and possibilities of transition to renewable energy sources have been identified. A relationship has been established between the degree of involvement in pro-environmental behavior and knowledge about renewable energy, the perceived importance of environmental problems, age, income, education, amount of waste produced and current electricity costs. It is shown that the degree of involvement in pro-environmental behavior affects the willingness to pay more for renewable energy. A number of institutional measures to promote renewable energy, increase willingness to pay for renewable energy and spread pro-environmental behavior are proposed.
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Nowacki, Marek, Joanna Kowalczyk-Anioł, and Yash Chawla. "Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India." Sustainability 15, no. 10 (May 11, 2023): 7860. http://dx.doi.org/10.3390/su15107860.
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Using PLS-SEM, this article proposes and verifies a model among Gen Z that captures the relationship between attitudes towards the environmental ecosystem and green tourism, personal and social norms regarding pro-environmental behaviour, perceived behavioural control, perceived green image of destinations (PGID), behavioural intentions regarding green holiday destinations (GHD), and willingness to pay (WTP) more for visiting them. The paper also verifies whether intercultural differences exist in the relationships between these variables. The most important results indicate that (1) for Gen Z, the perceived green image of destinations has the strongest impact on intention to travel to green holiday destinations; (2) the proposed variables explain the willingness to visit green holiday destinations to a much greater extent than the WTP a higher price for such trips. This study contributes to the literature concerning generational changes in tourism, pro-environmental (transition) planning, and the growing green economy and marketing.
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Trujillo, Carlos Andres, Catalina Estrada-Mejia, and Jose A. Rosa. "Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses." PLOS ONE 16, no. 3 (March 1, 2021): e0247519. http://dx.doi.org/10.1371/journal.pone.0247519.
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In this paper, we use choice architecture techniques to activate both social and personal norms, seeking to increase pro-environmental choices and to better understand the effect of such norm types on post-choice emotional responses. In four experiments, we make different social or personal norms salient by aligning choice environments with psychosocial mechanisms that activate different types of norms. We use different choice architecture techniques to change information, alter product sets, and generate the social consequences of choices. The target behavior, purchasing a recycled paper notebook, is captured through direct purchase behaviors or willingness to pay commitments. We find that choice architecture activates personal but not social norms, and that associated positive and negative emotions (guilt, shame, regret and pride) are elicited by choices but not by willingness to pay. Moreover, manipulating choice environment moderates the relationship between choice and norm-related emotions, such that positive emotional responses seem to be stronger than negative ones. The results suggest that choice architecture interventions can activate individual level beliefs about sustainability and help reduce the attitude-behavior gap.
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Cho, So Yeon, and Joowon Jung. "Effects of Individualism, Collectivism, Materialism, and Willingness to Pay for Environmental Protection on Environmental Consciousness and Pro-Environmental Consumption Behavior in Korea." Sustainability 15, no. 9 (May 5, 2023): 7596. http://dx.doi.org/10.3390/su15097596.
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Environmental consciousness is linked to pro-environmental consumption behavior; however, the consequences of variations in the level of environmental consciousness have not been fully investigated. Therefore, we evaluated differences in individualism, collectivism, materialism, willingness to pay (WTP) for environmental protection, and pro-environmental consumption between groups with varying levels of environmental consciousness. After evaluating the factors that differentiate these groups, we identified the determinants of pro-environmental consumption for each group. For the study, an online survey was conducted, including 472 adults aged 20–69 years. Groups with low and high levels of environmental consciousness differed significantly with respect to all factors except individualism. The group with a high environmental consciousness exhibited higher collectivism, WTP for environmental protection, and pro-environmental consumption behavior, and lower materialism than the group with a low environmental consciousness. For the group with low environmental consciousness, collectivism was the main factor affecting pro-environmental consumption behavior (i.e., purchase, use, and disposal). In the group with high environmental consciousness, WTP for environmental protection and collectivism were the main determinants of pro-environmental consumption behavior. These results provide a basis for a systematic approach to improve pro-environmental consumption behavior based on environmental consciousness.
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del Saz Salazar, Salvador, and Luis Pérez y Pérez. "Exploring the Differential Effect of Life Satisfaction on Low and High-Cost Pro-Environmental Behaviors." International Journal of Environmental Research and Public Health 19, no. 1 (December 27, 2021): 277. http://dx.doi.org/10.3390/ijerph19010277.
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The role of life satisfaction as a determinant of pro-environmental behavior remains largely unexplored in the extant literature. Using a sample of undergraduate students, we explore the effect of life satisfaction on low- and high-cost pro-environmental behaviors. While low-cost pro-environmental behavior has been defined as recycling activities, high-cost pro-environmental behavior is defined in a contingent valuation framework in which respondents are asked about their willingness to pay extra for offsetting CO2 emissions, thus avoiding treating the proposed payment as symbolic. Controlling for demographic characteristics and environmental concern, results suggest that life satisfaction has a slightly stronger, and more significant, effect on high-cost pro-environmental behavior than in low-cost pro-environmental behavior. This study also finds that environmental concern and having siblings with a university degree increases the probability of engaging in both behaviors. However, family income is a better predictor of high-cost pro-environmental behavior than of low-cost pro-environmental behavior.
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Schusser, Sandra, and Goran Bostedt. "Green behavioral (in)consistencies: are pro-environmental behaviors in different domains substitutes or complements?" Environmental Economics 10, no. 1 (June 20, 2019): 23–47. http://dx.doi.org/10.21511/ee.10(1).2019.03.
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Households’ consumption patterns and behaviors have profound influence on natural resources and environmental quality. This paper explores whether environmental behaviors and willingness to pay (WTP) in the household domains transport, energy consumption and water consumption are substitutes or complements. Using a cross-country data set from the Organization for Economic Cooperation and Development Survey on Environmental Attitudes and Behavior from 2008, a random-effects (ordered) probit model is used to answer this question for the following countries: Australia, Canada, France, Mexico, Italy, and South Korea. It is found that in most countries, actual environmental behaviors are substitutes, while WTP for environmental public goods in different domains is mostly complementary. Grounding in these results, policies aiming to encourage overall environmentally friendly lifestyles should therefore be all-encompassing of several public domains, instead of individual ones, to avoid the risk of negative spillovers.
Dissertations / Theses on the topic "Pro-Environmental behaviour and willingness to pay"
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Ul, Mulk Rudaba. "Towards sustainability : understanding the influence of attitude, perceived risk and environmental locus of control on willingness to pay for renewable energy sources." Electronic Thesis or Diss., Aix-Marseille, 2022. http://theses.univ-amu.fr.lama.univ-amu.fr/221202_ULMULK_476cewyjw426ihdm871hez235wmr_TH.pdf.
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La recherche a porté sur les caractéristiques des consommateurs qui influent sur leur propension payer (PP) pour les sources d'énergie renouvelables (SER). Trois études séquentielles ont été menées : l'étude-I a comparé l'impact de l'attitude des consommateurs pakistanais et français sur le PP pour les SER et les deux études suivantes se sont concentrées uniquement sur les consommateurs pakistanais. L'étude-II a examiné l'impact des dimensions du risque sur le PP, médié par la valeur perçue et modéré par la capacité d'innovation du consommateur. L'étude-III s'est intéressée à la relation entre le locus de contrôle environnemental interne/external (ELOC) et l'alphabétisation écologique sur le PP, médiatisée par le comportement pro-environnemental. Les résultats de l'étude-I ont montré que le PP pour les SER des consommateurs pakistanais était comparativement plus élevé que celui des consommateurs français. Les dimensions de l'attitude ayant un impact sur le PP varient également entre les échantillons français et pakistanais. L'étude II, trouvé une relation négative et significative entre le risque perçu et la valeur perçue, ce qui implique que plus le risque augmente, plus la valeur perçue des SER diminue et plus le PP diminue. L'impact du risque psychologique était consécutivement plus élevé que le risque fonctionnel, financier et social. L'étude III, constaté que la ELOC interne et la ELOC externe affectent positivement et négativement la PP du consommateur. L'éco-alphabétisme s'avère être un facteur prédictif important du PP. Finalement, la relation entre la ELOC, l'alphabétisation écologique et le PP est médiatisée avec succès par le comportement pro-environnementalThe research addressed consumer characteristics affecting consumer willingness to pay (WTP) for renewable energy sources (RES). Three sequential studies were conducted, Study I compared the impact of attitude of Pakistani and French consumers on WTP for RES and, the next two studies focused only on Pakistani consumers. Study II examined the impact of risk dimensions on WTP as mediated by perceived value and moderated by consumer innovativeness. Study III investigated the relationship between internal/external environmental locus of control (ELOC) and eco literacy on WTP as mediated by pro-environmental behaviour. The results in study I showed that WTP for RES of Pakistani consumers was comparatively higher than French consumers. Similarly, the dimensions of attitude impacting WTP also varied between the French and Pakistani samples. In study II we found a negative and significant relationship between perceived risk and perceived value, this implies as the risk increases the perceived value of RES decreases and so does the WTP. However, the impact of psychological risk was consecutively higher than functional, financial and social risk. In Study-III we found, the internal ELOC positively and the external ELOC negatively affect the consumer's WTP. Eco-literacy turns out to be a strong predictor of WTP. Overall, the relationship between ELOC, eco-literacy, and WTP is successfully mediated by pro-environmental behavior. This research supported our theoretical propositions, contributed to literature, and provided academic and practical implications
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Bienenfeld, Jason Michael. "Consumer Willingness to Pay for Organic, Environmental and Country of Origin Attributes of Food Products." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1396017355.
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Marcomini, Silvia. "The impact of environmental cues on customers' quality perception and willingness to pay and the moderating role of consumer mood and motives." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/21495.
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Submitted by Silvia Marcomini (silvia.marcomini92@gmail.com) on 2017-01-02T17:04:57Z
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Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5)Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-01-04T13:07:05Z (GMT) No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5)
Made available in DSpace on 2017-01-17T13:31:05Z (GMT). No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5) Previous issue date: 2016-12-16
The literature shows that shopping environment has an impact on various consumer behaviors, and that favourable environmental cues are associated with higher customer’ quality perception and willingness to pay. I investigated and found that this is true only when consumers are in a positive mood. When they are in a negative mood, consumers infer higher quality from a discount-looking shop. A between-design experimental survey has been conducted to analyze the impact of shopping environment, mood and shopping motivation on customers’ perception of quality and willingness to pay. Two mood conditions (positive/negative) have been created and induced to respondents at the beginning of the survey, along with two shopping environment conditions (upscale-looking/discount-looking) based on design, scent and sales personnel factors. Results show that shopping environment does not impact significantly the dependent variables but it interacts significantly with mood to determine quality perception; shopping motivation impacts significantly both quality perception and willingness to pay.
A literatura existente mostra que o ambiente do local onde se realizam compras impactua o comportamento do consumidor e que certos elementos favoráveis presentes neste local, estão associados a uma maior perceção de qualidade e uma maior disposição para comprar por parte dos consumidores. A autora investigou e descobriu que esta afirmação apenas se confirma quando os consumidores estão com bom-humor. Se em contrapartida, os consumidores estiverem com mau-humor, são os próprios que inferem uma maior qualidade aos produtos que sejam comprados numa loja de descontos. Realizou-se um questionário experimental para analisar o impacto do ambiente do local de compras, humor e motivação na perceção de qualidade e na disposição para comprar dos consumidores. Duas condições de humor (positivas / negativas) foram criadas e induzidas aos inquiridos no início do questionário, juntamente com duas condições de ambiente de compras (de alto nível / com desconto) baseadas em fatores como o design do espaço, o aroma e os empregados do local. Os resultados mostram que o ambiente do local de compras não afeta significativamente as variáveis dependentes, mas interage significativamente com o humor para determinar a perceção de qualidade dos produtos por parte dos consumidores. Por outro lado, a motivação para comprar afeta claramente tanto a perceção quanto a disposição para comprar.
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Marcomini, Silvia. "The impact of environmental cues on customers' quality perception and willingness to pay and the moderating role of consumer mood and motives." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17765.
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Submitted by Silvia Marcomini (silvia.marcomini92@gmail.com) on 2017-01-02T17:04:57Z
No. of bitstreams: 1
Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5)Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-01-04T13:07:05Z (GMT) No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5)
Made available in DSpace on 2017-01-17T13:31:05Z (GMT). No. of bitstreams: 1 Silvia Marcomini - Master's thesis.pdf: 1575837 bytes, checksum: 65fcc8bc9b5ee94136369fc95e8d707b (MD5) Previous issue date: 2016-12-16
The literature shows that shopping environment has an impact on various consumer behaviors, and that favourable environmental cues are associated with higher customer’ quality perception and willingness to pay. I investigated and found that this is true only when consumers are in a positive mood. When they are in a negative mood, consumers infer higher quality from a discount-looking shop. A between-design experimental survey has been conducted to analyze the impact of shopping environment, mood and shopping motivation on customers’ perception of quality and willingness to pay. Two mood conditions (positive/negative) have been created and induced to respondents at the beginning of the survey, along with two shopping environment conditions (upscale-looking/discount-looking) based on design, scent and sales personnel factors. Results show that shopping environment does not impact significantly the dependent variables but it interacts significantly with mood to determine quality perception; shopping motivation impacts significantly both quality perception and willingness to pay.
A literatura existente mostra que o ambiente do local onde se realizam compras impactua o comportamento do consumidor e que certos elementos favoráveis presentes neste local, estão associados a uma maior perceção de qualidade e uma maior disposição para comprar por parte dos consumidores. A autora investigou e descobriu que esta afirmação apenas se confirma quando os consumidores estão com bom-humor. Se em contrapartida, os consumidores estiverem com mau-humor, são os próprios que inferem uma maior qualidade aos produtos que sejam comprados numa loja de descontos. Realizou-se um questionário experimental para analisar o impacto do ambiente do local de compras, humor e motivação na perceção de qualidade e na disposição para comprar dos consumidores. Duas condições de humor (positivas / negativas) foram criadas e induzidas aos inquiridos no início do questionário, juntamente com duas condições de ambiente de compras (de alto nível / com desconto) baseadas em fatores como o design do espaço, o aroma e os empregados do local. Os resultados mostram que o ambiente do local de compras não afeta significativamente as variáveis dependentes, mas interage significativamente com o humor para determinar a perceção de qualidade dos produtos por parte dos consumidores. Por outro lado, a motivação para comprar afeta claramente tanto a perceção quanto a disposição para comprar.
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Holstvoogd, Ezra. "Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37630.
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Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. Research design: To fulfill the purpose of this study, an online questionnaire has been distributed to young consumers in the Netherlands. A total of 400 valid respondents were collected through the convenience sampling- and snowball sampling method. With the valid respondents the multiple linear regression and hierarchical linear regression were conducted. Findings: The current study has found enough evidence to statistically prove that attitude, subjective norm, perceived environmental concern, a low aesthetic risk, and willingness to pay premium have a positive influence on the purchase intention. The study did not find enough evidence to statistically prove that perceived behavioral control, perceived environmental knowledge, and perceived consumer effectiveness have a positive influence on the purchase intention.
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Van, Laere Pauline. "Une approche psychosociale de la protection de l'environnement : perspective temporelle et distance psychologique." Thesis, Sorbonne Paris Cité, 2018. https://wo.app.u-paris.fr/cgi-bin/WebObjects/TheseWeb.woa/wa/show?t=1227&f=14239.
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Les problèmes environnementaux sont l'un des enjeux majeurs auxquels doivent faire face nos sociétés actuelles. Comprendre les déterminants des comportements de protection de l'environnement est donc important. Après avoir exposé les variables classiquement étudiées comme les variables de personnalité ou attitudinales, nous proposons deux axes de recherche adaptés à la spécificité de notre objet d'étude portant sur des risques souvent présentés comme distants. Dans le premier axe, nous soutiendrons que la capacité à se projeter dans le temps permet de lier le comportement avec ses conséquences futures pour l'environnement et devrait ainsi favoriser l'engagement pour la protection de l'environnement. Après avoir exposé le cadre conceptuel de la perspective temporelle, nous avons réalisé une revue de la littérature montrant qu'effectivement une orientation vers le futur est liée à davantage d'engagement en faveur de l'environnement. Nos études n'ont cependant pas retrouvé ce lien. Nous avons par contre montré une corrélation négative entre l'orientation vers le présent fataliste ou le passé négatif et les comportements pro-environnementaux. L'importance d'autres variables a été démontrée lors de ces expériences comme les préoccupations environnementales, le rapport à la nature et l'implication culturelle. Dans le deuxième axe, nous défendrons la posture inverse en soutenant que c'est en rapprochant la perception des risques environnementaux que l'on favorise les comportements pro-environnementaux. Après avoir présenté le cadre conceptuel de la distance psychologique et son lien avec les niveaux de construits, nous proposons deux études, l'une mesurant la distance perçue vis-à-vis des problèmes environnementaux et l'autre la manipulant. Ces études ont d'abord permis de caractériser la distance perçue vis-à-vis de différents problèmes environnementaux, ceux-ci étant perçus comme relativement proches sur toutes les dimensions à l'exception de la dimension sociale où ils sont à la fois proches et distants. Nous avons ensuite montré qu'une distance proche est associée à davantage de préoccupations environnementales, à une évaluation comme plus réels et plus graves des risques et enfin à davantage d'intentions comportementales d'agir en faveur de l'environnement. Nous conclurons ce travail en mettant nos résultats en perspective et en proposant des applications en terme de communication sur les problèmes environnementauxEnvironnemental issues are one of the most important problem we face today. Understand determinants of pro-environmental behaviours is crucial. After presenting classic variables as personality and attitudinal variables, we suggest two lines of research adapted to our object specificity for which risks are often distant. In the first line, we will argue that the ability of time projection links the behaviour with its future environmental consequences and should promote commitment to environmental protection. After presenting the theoretical framework of temporal perspective, we conduct a review of literature showing that future orientation is linked to more commitment to the environment. Our studies, however, have not found this link. We have shown a negative correlation between direction towards fatalistic present or negative past and pro-environmental behaviours. Importance of other variables has been demonstrated in these experiences such as environmental concerns, connexion to nature and cultural involvement. In the second line, we will defend the opposite position by arguing that it is by bringing perception of environmental risks closer that we promote pro-environmental behaviour. After exposing the theoretical framework of psychological distance and its relation to levels of constructs, we propose two studies, one measuring the perceived distance regarding environmental problems and the other manipulating it. These studies firstly allowed to characterise the perceived distance to different environmental issues, which are perceived relatively close on all dimensions except for social dimension where they are both close and distant. Then, we show that a close distance is associated with more environmental concerns, an assessment as more real and serious of risks and finally more behavioural intentions to act in favour of environment. We will conclude this work by putting our results in perspective and by suggesting applications in terms of communication on environmental problems
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Trivedi, Rohitkumar, J. D. Patel, and J. R. Savalia. "Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products." 2014. http://hdl.handle.net/10454/15647.
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YesMarketers have realized the importance of assessing consumers’ willingness to pay (WTP) before introducing green products across different target audience. The purpose of this paper is to examine the relative influence of consumers’ pro-environmental behaviours (PEBs) and environmental locus of control (ELOC) on their WTP for green products. The study sample consisted of 256 Indian consumers which were recruited with the help of convenience sampling. A structured questionnaire was administered with scales that were well established and that have been used in previous research. Data were analysed with the help of CFA and structural equation modelling to test the relationship of ELOC and PEB anon WTP. Second, clustering respondents according to their PEB and ELOC has been done to find its differential effect on WTP with the help of multivariate analysis of variance (MANOVA). Findings of the study highlight that WTP for green products is significantly predicted by two variables which are in following order: PEB and ELOC. Results of cluster analysis and MANOVA revealed that WTP differ significantly with the level of intensity of ELOC and PEB among Indian consumers. It advances the body of knowledge centred on the interplay of the PEB and ELOC to WTP for green products. Additional work is clearly required to consider the wide range of potentially relevant variables like brand image, prices, advertisements and product quality that ensures the generalizability of findings. The hypothesis framed, tested and inferences made can form a basis of extremely valued toolkit for those green marketers who take caution when planning their marketing and communications strategies to stimulate the WTP by conveying a reason and motivation to act environmentally. In this study, an understanding of WTP for green products is developed. The much required knowledge gap in terms of interplay of ELOC and PEB on WTP has been filled with the help of the present study. It has been identified that those consumer groups who displays higher PEB and ELOC forms the primary target audience for green product marketer.
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CHEN, HSU FENG, and 許鳳珍. "Integrating the Place Attachment and Theory of Planned Behavior to Explore Pro-environmental Behavioural Intentions and Willingness to Pay of the Visitors toward Tourism Impacts." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6q6b5p.
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Duarte, Miguel Maria De Abreu. "Green marketing as an antecedent of willigness to pay: the mediating role of brand coolness and pro-environmental behavior." Master's thesis, 2021. http://hdl.handle.net/10071/24846.
Full textAbstract:
The impact of climate change and the environmental crisis has been noticeable. The scientific
community has made big efforts in warning the population about the need for change, on a
corporate level and on a governmental and personal level.
The general public has become more aware of this crisis and has adopted different behaviors that
contribute to a more sustainable world. Given this individual change, companies are redirecting
their efforts into becoming “greener”, the so call “Greening of firms”. The entire business world
seems to be following this pattern.
Despite this, with this dissertation, I propose to study the relationship between brand coolness,
Pro-environmental behavior and green marketing. It focuses on 3 main points: 1) If green
marketing can be an antecedent of Brand Coolness. 2) If Brand Coolness can increase PEB and 3)
Do green companies have a stronger impact on these relationships.
This report aims to describe the importance of this topic and offer additional research in these
fields. The research object of this study focuses on the answers of 272 consumers and utilizes
partial least squares structural equation modelling to undertake an empirical study. The results
show that there’s a strong positive relationship between Green Marketing and Brand Coolness,
and that the type of company influences these relationships. This research also complements
previous literature on brand coolness, especially in regard to one of its consequences: WTP. The
type of company also changes some of these impacts and relationships.O impacto das alterações climáticas e a crise ambiental tem ganho cada vez mais notoriedade. A comunidade científica tem feito um grande esforço para tentar sensibilizar a população para a necessidade de haver uma mudança, a nível corporativo, político e pessoal. O público em geral está cada vez mais ciente da crise ambiental e tem alterado muito dos seus comportamentos, com o objetivo de sustentabilidade. Apercebendo-se desta mudança, as empresas têm se focado em tornarem-se mais “Verdes”, o chamado “Greening of firms”. Contudo, esta dissertação pretende estudar a relação, entre Brand Coolness, green marketing e Pro- environmental behavior. Esta dissertação toca em dois pontos chaves. 1) Se Green Marketing tem um impacto positivo em Brand Coolness, pudendo ser considerado um antecedente. 2) Se Brand Coolness tem um impacto no PEB dos consumidores e se promove um “Call-to-action” e 3) será que as empresas “Verdes” têm um impacto mais forte nestas relações. Esta dissertação tem como objectivo salientar a importância deste tópico, assim como oferecer conclusões complementares a algumas destas matérias. O objecto de investigação desta pesquisa foca-se nas respostas de 272 consumidores e utiliza modelação de equações estruturais com partial least squares para realizar um estudo empírico. Os resultados mostram que existe uma relação positiva e forte entre Brand Coolness e Green marketing, e que o tipo de empresa influencia esta relação. Esta dissertação também complementa estudos anteriores relativos a estas matérias, especialmente Brand coolness, e a sua relação com WTP.
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Tavares, Marta Mateus. "Exploring portuguese green-purchase behaviour: from environmental concerns to green products choice." Master's thesis, 2021. http://hdl.handle.net/10071/22533.
Full textAbstract:
Due to the irresponsible actions of the human being, the planet is reaching a breaking point.
However, just as we were the creators of this problem, we can also be the solution. Green
consumption is proved to be an effective way to minimize the negative impact of consumption
on the environment. The research related to green consumption behaviour in Portugal is still
scarce. Considering this, the present study used an extended version of the Theory of Planned
Behaviour, in which it was included two additional constructs (Perceived Value and
Willingness to Pay Premium), to measured consumer green purchase intention and behaviour.
Consumers show interest and concern for the environment and their attitudes are mostly
positive, however, behaviour patterns are often not consistent with the attitudes/intentions.
Therefore, it is intended to investigate the inconsistencies in consumer behaviour and analyse
which are the most relevant determinants of behaviour intention regarding the Portuguese
consumers. The questionnaire survey method was used to collect data from 605 Portuguese
consumers via an online questionnaire, in which the data was then analysed through IBM SPSS
and AMOS. The results identified Perceived Value and Attitude as the determinants that have
the greatest impact on the purchase intention and, consequently, on the purchase behaviour of
green products. The inconsistencies addressed, in this case study, could not be properly studied
since the results were not endowed with those inconsistences that are often common in these
areas of study.Devido às ações irresponsáveis do ser humano, o planeta está a chegar a um ponto de rutura. Contudo, assim como fomos os criadores desse problema, também podemos ser a solução. O consumo verde tem provado ser uma forma eficaz de minimizar o impacto negativo do consumo no meio ambiente. A investigação relacionada com o comportamento de consumo verde em Portugal ainda é escassa. Desta forma, o presente estudo utilizou uma versão alargada da Teoria do Comportamento Planeado, na qual foram incluídos dois construtos adicionais (Valor Percebido e Disposição de Pagar um Prémio), para medir a intenção e o comportamento de compra verde do consumidor. Os consumidores mostram interesse e preocupação com o meio ambiente e as suas atitudes são na sua maioria positivas, no entanto, os padrões de comportamento muitas vezes não são consistentes com as atitudes/intenções. Assim, pretende-se investigar as inconsistências no comportamento do consumidor e analisar quais os determinantes mais relevantes na intenção do comportamento relativamente aos consumidores portugueses. O método de inquérito por questionário foi utilizado para recolher dados de 605 consumidores portugueses através de um questionário online, no qual os dados foram posteriormente analisados através do IBM SPSS e AMOS. Os resultados identificaram o Valor Percebido e a Atitude como os determinantes de maior impacto na intenção de compra e, consequentemente, no comportamento de compra de produtos verdes. As inconsistências abordadas, neste estudo de caso, não puderam ser devidamente estudadas, uma vez que os resultados não foram dotados dessas inconsistências que muitas vezes são comuns nessas áreas de estudo.
Books on the topic "Pro-Environmental behaviour and willingness to pay"
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J, Kanninen Barbara, ed. Valuing environmental amenities using stated choice studies: A common sense approach to theory and practice. Dordrecht, The Netherlands: Springer, 2007.
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Kanninen, Barbara J. Valuing Environmental Amenities Using Stated Choice Studies: A Common Sense Approach to Theory and Practice. Springer, 2007.
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Kanninen, Barbara J. Valuing Environmental Amenities Using Stated Choice Studies: A Common Sense Approach to Theory and Practice. Springer, 2010.
Find full textBook chapters on the topic "Pro-Environmental behaviour and willingness to pay"
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Muhammad, Nur Hafizah, Abdullah Muhamed Yusoff, Nor Maizana Mat Nawi, Nurul Fardila Abd Razak, and Derweanna Bah Simpong. "Pro-environmental Behaviour Impacts on the Willingness to Pay for Bio-based Sustainable Food Packaging." In Studies in Systems, Decision and Control, 325–34. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10212-7_28.
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Schoenmaker, Dirk, and Willem Schramade. "Capital Market Adaptability, Investor Behaviour, and Impact." In Springer Texts in Business and Economics, 395–428. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-35009-2_14.
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AbstractThe efficient markets hypothesis states that stock prices incorporate all relevant information instantaneously. However, investor behaviour is not always fully in line with theoretical predictions. The mechanism behind efficient markets is that a sufficient number of analysts pay attention to newly arriving information, judge it value relevant, and trade on that information. In that way, the new information gets priced in. But there is evidence that learning takes time and that adaptive markets are a better description than efficient markets. In particular, it seems that analysts have been slow to pick up sustainability-related information.Moreover, stock prices only reflect the effects of (sustainability-related) information on the financial value of companies. There is no ‘market’ (yet) for the diffusion of information on the social and environmental value (impact) of companies. New regulations, scientific research, non-governmental organisations (NGOs), and ratings agencies do produce information on companies’ social and environmental impact. They create implicit markets on impact information and price-setting that are continuously evolving. These markets can be used to determine the willingness to pay for impact (and thus derive prices for impact). At the same time, a new breed of impact investors is emerging. These investors look for financial return (profit) as well as impact and may be willing to sacrifice some part of their financial return for higher impact.
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Saunders, Caroline, Tim Driver, and Meike Guenther. "Understanding consumer attitudes to environmental sustainability issues in agricultural and food production." In Consumers and food: Understanding and shaping consumer behaviour, 269–302. Burleigh Dodds Science Publishing, 2023. http://dx.doi.org/10.19103/as.2023.0129.22.
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With current concerns about the environment, especially climate change, there is an increasing expectation from consumers that products have sustainability credentials and labels communicating these. This chapter assesses consumer attitudes, preferences and willingness-to-pay (WTP) for different environmental attributes in food products. This includes generic ("environmentally-friendly") and specific attributes, such as water protection, greenhouse gas (GHG) emissions reduction, biodiversity/wildlife protection, and waste management/reduction. While heterogeneous, international consumers exhibit positive preference and WTP for environmental attributes in food products. Some Asian market segments have indicated a willingness to pay significantly higher premiums for environmental attributes, including relative to European and North American markets. Premiums for environmental attributes vary between markets, with WTP ranges including the following: environmentally-friendly, 3-25%; water protection, 6-67%; GHG emissions reduction, 3-25%; biodiversity/wildlife protection, 4-56%; and waste management/reduction, 11-40%.
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Živanović, Aleksandra, and Orsolya Kovács-Magosi. "Games for the Planet: Analysis of environmental games for reinforcing pro-environmental behaviour." In Shape the future together! : IV. BBS International Sustainability Student Conference Proceeding, 135–50. Budapesti Gazdasági Egyetem, 2022. http://dx.doi.org/10.29180/9786156342218_9.
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Millennials and Generation Z are the most environmentally conscious generations, but a positive attitude does not always translate to environmental actions. A possible solution could be environmental games that promote conscious behavior. This study is analyzing five environmental games and investigating the opinion of both generations on environmental games. The results show that both generations are open to trying environmental games and willing to pay for them if the profit goes to a specific environmental issue. The potential of environmental games is not explored, and this study could be an excellent basis for future academic research and business implications.
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Joshi, Gauri, and Gurudas Nulkar. "Looking Good and Thinking Green." In Green Business, 1370–84. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7915-1.ch067.
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The purpose of this paper is to determine the extent of environmental concern among consumers while purchasing personal care products. This paper also examines the role of consumer's willingness to pay for environmentally friendly products while making green purchase. It also tests if willingness to pay can be predicted based on certain product attributes. An exploratory factor analysis was carried out to develop the conceptual framework and based on which a questionnaire was designed. Primary data was collected from 300 respondents, women working in Information technology sector between the age group 25-45. The results show that there is high amount of environmental awareness among the consumers. However due to lack of proper and reliable information exchange between the manufacturers and the consumers this awareness does not materialize in green purchase behavior. Consumer's willingness to pay extra for ecolabeled product is dependent on the product reliability and appeal. Hence ecolabeled products stand a chance to be selected if they are appealing and reliable.
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Perrings, Charles. "The Valuation of Environmental Goods and Services." In Conservation, 107–39. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190613600.003.0005.
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Chapter 5 introduces the concept of value, and the methods used to obtain estimates of the value of scarce environmental goods and services—particularly the provision, cultural, and regulating ecosystem services. It discusses the concept of social opportunity cost, and shows how the concept informs our understanding of the trade-offs involved in application of the equimarginal principle. It clarifies the relation between the income and substitution effects of changes in value, compensating and equivalent variation, and the willingness to pay or willingness to accept. Valuation methods discussed include both revealed preference (travel cost, averting behavior, hedonic price, production function, replacement cost) and stated preference (contingent valuation, contingent behavior, choice modeling) approaches. The valuation of biodiversity is approached through the regulating ecosystem services, using a portfolio approach to the management of uncertainty. The chapter shows how managers may select which species to conserve so as to balance environmental risk and the benefits from ecosystems.
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Wolf, Kathleen L. "The Urban Forest and Shopping Environments." In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, 233–56. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1412-2.ch011.
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Many cities and communities are working toward urban sustainability goals, and the urban forest is one strategy to achieve environmental and social co-benefits. Yet retailers and merchants may not find environmental benefits to be compelling when compared to the direct costs of landscape and trees. Nonetheless, a quality outdoor environment can extend store appeal to the curb and boost positive experiences of visitors while in a shopping district. This chapter presents information about the atmospherics of green retail environments. A multi-study program of research shows that having a quality urban forest canopy within business districts and commercial areas can promote positive shopper perceptions and behavior. Positive responses have included store image, patronage behavior, and willingness to pay more for goods and services. This chapter provides a summary of the research, connects results to various psychological marketing theories, provides evidence-based design recommendations, and suggests future research activity.
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Wolf, Kathleen L. "City Trees and Consumer Response in Retail Business Districts." In Handbook of Research on Retailer-Consumer Relationship Development, 152–72. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6074-8.ch009.
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Many cities and communities are working toward urban sustainability goals. Yet, retailers and merchants may not find environmental benefits to be compelling when compared to the direct costs of landscape and trees. Nonetheless, a quality outdoor environment may provide atmospherics effects that extend store appeal to the curb and heighten the positive experiences and psychological reactions of visitors while in a shopping district. A multi-study program of research shows that having a quality urban forest canopy within business districts and commercial areas can promote positive shopper perceptions and behavior. Positive responses include store image, patronage behavior, and willingness to pay more for goods and services. This chapter provides a summary of the research, connects results to psychological marketing theory, provides evidence-based design recommendations, and makes suggestions for potential future research activity.
Conference papers on the topic "Pro-Environmental behaviour and willingness to pay"
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Novotná, Markéta, and Lucie Košťálová. "Důsledky environmentálních postojů pro volbu udržitelného způsobu dopravy." In XXV. mezinárodní kolokvium o regionálních vědách. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0068-2022-44.
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The transport sector is one of the largest sources of greenhouse gas emissions, making a significant contribution to climate change. As the tourism sector is linked to movement in space and the choice of transport mode, it is also affected by the issue of sustainability. The paper aims to evaluate what factors influence the choice of sustainable transport mode on the way to the destination and determine the importance of environmental attitudes of tourism participants in their decision-making process. Similarly, the connection between sustainable behaviour in the home environment and the willingness to pay extra for a greener transport mode is investigated. A questionnaire was compiled based on relevant scientific literature. It was distributed electronically in the period October–November 2021, primarily among respondents in the age group of 18–35 years, which is widely discussed in the scientific literature. In a sample of 255 respondents, respondents with a greener mindset gave higher importance to the environmental impact of the transport mode and were willing to pay more for greener mode. Although the plane was one of the most widely used modes, there was a larger proportion in a more sustainable mode of transport among more environmentally friendly respondents.
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Nachtmannová, Oľga, and Katarina Vavrová. "Behavioural Approach to Business Green Economy." In Sustainable Business Development Perspectives 2022. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-17.
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In this paper, we examine the impact of behaviour with respect to the green economy, including within society. The main goal of the paper is to define the behavioural factors of employee behaviour, as well as taxpayers in the Slovak Republic within the global approach in the European Union. The first part of the paper is devoted to the analysis of theoretical background. It defines the basic terminology in the field of environmental policy. Describes the behavioural factors of tax behaviour in a global environment. The next part is devoted to the importance and behavioural approach to paying taxes based on the econometric model and indicators, respectively. environmental indicators. Innovations in companies need to be set up correctly and the chosen tools constantly evaluated with regard to the environment. Promoting innovation is particularly important for a successful transition to green growth. The international dimension of green growth is important for issues such as climate change mitigation. The second part deals with the research of taxpayers' attitudes to pay taxes and the impact of trust in the legal system on tax behaviour. It describes other aspects of the behaviour of taxpayers' willingness to pay taxes, which are a means of financing and innovation in companies. The result of the contribution and its significance is to find out the attitude of taxpayers to paying or not paying taxes and to point out that a higher level of tax liability exists if there is the right approach in companies within the framework of environmental policy.
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Modoi, Cristina, Denisa Dascal, Carmen Roba, and Ramona Balc. "ON THE IMPORTANCE OF PUBLIC VIEWS REGARDING THE ENVIRONMENTAL IMPACT OF PLASTIC POLLUTION IN CLUJ COUNTY, ROMANIA." In 22nd SGEM International Multidisciplinary Scientific GeoConference 2022. STEF92 Technology, 2022. http://dx.doi.org/10.5593/sgem2022v/4.2/s18.11.
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Plastic in the environment poses significant problems for the present, as well as for future generations. The consequences and the exposure of living organisms to plastic pollution are not yet fully understand. The risks to health, environment and climate, due to the ubiquity and persistence of plastic are of great interest. The current study analyzes the perception of the Romanians regarding plastic pollution, in order to determine any pro-recycling behaviour of the local people and to recommend specific actions to reduce plastic pollution and the environmental risks associated with the studied region. The population is an important agent in waste management, in addition to local and central authorities, sanitation and recycling companies and/or public institutions. In order to achieve our goals, we developed a questionnaire that includes a series of questions related to people-s behaviour, knowledge, perceptions and feelings about waste management in relation to the environment, reducing single-use plastic and plastic hazards. The results demonstrated that 95.6% of the interviewees agreed that the use of plastic bags is harmful to the environment, 87.9% consider that plastic packaging of some products is sometimes unnecessary, 88.5% believe that recycling is the solution for removing plastic from the environment, and only 59.3% believe that the sanitation company is able to collect the waste selectively. The average of the answers related to the use of recyclable packaging shows that people are more and more concerned about the packaging of the purchased products, their recyclability, and the risks posed by plastic in the environment. Based on the people-s responses and willingness to get involved in reducing environmental plastic pollution, some measures adapted to the region have been recommended as useful for increasing the plastic recycling rate and reducing risks to the environment.