Journal articles on the topic 'Pro-ana communities'

To see the other types of publications on this topic, follow the link: Pro-ana communities.

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 20 journal articles for your research on the topic 'Pro-ana communities.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Kaźmierczak, Natalia, Sylwia Kiełbasa, Rafał Patryn, and Antoni Niedzielski. "Anorectic behaviours in pro-ana communities." Medycyna Ogólna i Nauki o Zdrowiu 21, no. 2 (May 14, 2015): 168–73. http://dx.doi.org/10.5604/20834543.1152915.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rifai, Emma. "Digital Waistlands: Pro-Ana Communities, Religion, and Embodiment." Journal of Religion, Media and Digital Culture 9, no. 2 (October 23, 2020): 207–27. http://dx.doi.org/10.1163/21659214-bja10018.

Full text
Abstract:
Abstract Pro-ana is an online community that shares resources that support the progression and maintenance of eating disorders. It simultaneously offers participants anonymity and visibility in virtual space as well as the chance to develop social connections with other like-minded individuals who support, rather than censure, their “deviant” behaviors. This paper attends to the intersection of religion, embodiment, and digital culture in the pro-ana movement by exploring how anas embody religious values through their performances of pro-ana culture. We see this both in terms of the more obvious mobilizations of religious rhetorics common with some of the pro-ana community, as well as in more subtle manifestations of Protestant values embedded in key pro-ana commitments and behaviors. By analyzing the popular pro-ana site “MyPancakeAddiction,” I explore how anas embody this digital culture through performances of a shared value system rooted in commitments to individualism, self-control, and mastery – themes often associated with Protestantism.
APA, Harvard, Vancouver, ISO, and other styles
3

Cantó-Milà, Natàlia, and Swen Seebach. "Ana's Friends. Friendship in Online Pro-Ana Communities." Sociological Research Online 16, no. 1 (February 2011): 149–61. http://dx.doi.org/10.5153/sro.2267.

Full text
Abstract:
The objective of this article is to analyse the social relationships within online communities of anorectics, their bonds, their emotions and friendships, and their subsequent relation to anorexia nervosa. The research has focused on their blogs and their forums, which create a space in which they share their experiences, and sometimes encourage each other not to give up on their eating disorder – which they view as an illness, but an illness that has become their lifestyle, and their attitude towards life. Within the article an analysis of the special bonds of friendship that tie the members of the online community together will be presented. Special attention will be paid to the similarities between secret societies and friendship bonds within pro-ana communities.
APA, Harvard, Vancouver, ISO, and other styles
4

Boero, Natalie, and C. J. Pascoe. "Pro-anorexia Communities and Online Interaction: Bringing the Pro-ana Body Online." Body & Society 18, no. 2 (May 24, 2012): 27–57. http://dx.doi.org/10.1177/1357034x12440827.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Schott, Nicole D., Lauren Spring, and Debra Langan. "Neoliberalism, Pro-ana/mia Websites, and Pathologizing Women: Using Performance Ethnography to Challenge Psychocentrism." Studies in Social Justice 10, no. 1 (August 11, 2016): 95–115. http://dx.doi.org/10.26522/ssj.v10i1.1320.

Full text
Abstract:
Key terms such as “pro-ana,” “pro-anorexia,” and “pro-ED” are searched for on the Internet over 13 million times annually. These searches lead to web pages and social media sites where pro-anorexia and “pro-bulimia” (pro-ana/mia) contributors share weight-loss and exercise tips, “thinspiration” slogans, images and videos, and speak openly about their problems with eating and body image. In this article, we outline our initial research on online responses to pro-ana/mia, and describe how we used the data and analyses from this research to create a piece of research-informed theatre, or performance ethnography. The initial research identified a range of responses to pro-ana/mia that were aligned with either dominant or critical discourses on the causes of, and solutions for, pro-ana/mia. Our findings and analyses challenge media portrayals and medical approaches to pro-ana/mia phenomena, and support an alternative, critical analysis of how psychocentrism and neoliberalism foster social injustices for women and girls. Our work nurtures collective efforts to displace dominant ideologies and practices that have serious implications for the socio-cultural, economic, physical and mental health of women and their communities.
APA, Harvard, Vancouver, ISO, and other styles
6

Ging, Debbie, and Sarah Garvey. "‘Written in these scars are the stories I can’t explain’: A content analysis of pro-ana and thinspiration image sharing on Instagram." New Media & Society 20, no. 3 (January 20, 2017): 1181–200. http://dx.doi.org/10.1177/1461444816687288.

Full text
Abstract:
Since pro-anorexia websites began to appear in the 1990s, there has been a growing body of academic work on pro-ana and thinspiration communities online. Underpinned by a range of (inter)disciplinary perspectives, most of this work focuses on websites and blogs. There is a dearth of research and, in particular, gender-aware research on pro-ana practices and discourses in the context of newer mobile social platforms such as Instagram. Using a dataset of 7560 images, this study employs content analysis to ask whether, to what extent and how pro-ana identities and discourses manifest themselves on a more open, image-based platform such as Instagram. We demonstrate that, by mainstreaming pro-ana, Instagram has rendered visible pro-ana sensibilities such as abstinence and self-discipline in the broader context of distressed girls’ lives and Western culture more generally. We conclude that this increased visibility may in fact be a positive development.
APA, Harvard, Vancouver, ISO, and other styles
7

Yom-Tov, Elad, Anat Brunstein-Klomek, Or Mandel, Arie Hadas, and Silvana Fennig. "Inducing Behavioral Change in Seekers of Pro-Anorexia Content Using Internet Advertisements: Randomized Controlled Trial." JMIR Mental Health 5, no. 1 (February 22, 2018): e6. http://dx.doi.org/10.2196/mental.8212.

Full text
Abstract:
Background The influence of pro-anorexia (pro-ana) websites is debated, with studies indicating both negative and positive effects, as well as significant variation in the effects of different websites for those suffering from eating disorders (EDs) and the general population. Online advertising, known to induce behavioral change both online and in the physical world, has not been used so far to modify the search behavior of people seeking pro-ana content. Objective The objective of this randomized controlled trial (RCT) was to examine if online advertisements (ads) can change online search behaviors of users who are looking for online pro-ana content. Methods Using the Bing Ads system, we conducted an RCT to randomly expose the searchers for pro-ana content to 10 different ads referring people to one of the three websites: the National Eating Disorders Association, the National Institutes of Mental Health, and MyProAna. MyProAna is a pro-ana website that was found in a previous study to be associated with less pathological online behaviors than other pro-ana websites. We followed participants exposed and unexposed to the ads to explore their past and future online searches. The ads were shown 25,554 times and clicked on 217 times. Results Exposure to the ads was associated with a decrease in searches for pro-ana and self-harm content. Reductions were greatest among those referred to MyProAna (reduction of 34.0% [73/215] and 37.2% [80/215] for pro-ana and self-harm, respectively) compared with users who were referred elsewhere (reduction of 15.47% [410/2650] and 3.21% [85/2650], respectively), and with users who were not shown the ads, who increased their behaviors (increase of 57.12% [6462/11,314] and 4.07% [461/11,314], respectively). In addition, those referred to MyProAna increased their search for treatment, as did control users, who did so to a lesser extent. However, users referred elsewhere decreased their searches for this content. Conclusions We found that referring users interested in ED-related content to specific pro-ana communities might lessen their maladaptive online search behavior. This suggests that those who are preoccupied with EDs can be redirected to less pathological online searches through appropriate pathways. Trial Registration ClinicalTrials.gov NCT03439553; https://clinicaltrials.gov/show/NCT03439553 (Archived by WebCite at http://www.webcitation.org/6xNYnxYlw)
APA, Harvard, Vancouver, ISO, and other styles
8

TUBARO, PAOLA, and LISE MOUNIER. "Sociability and support in online eating disorder communities: Evidence from personal networks." Network Science 2, no. 1 (April 2014): 1–25. http://dx.doi.org/10.1017/nws.2014.6.

Full text
Abstract:
AbstractWe study how people select their health support ties from their broader personal networks, taking into account the interplay of web-based and face-to-face interactions. We focus on users of self-styled Internet communities on eating disorders, often dubbed “pro-ana” and “pro-mia” and widely feared to contribute to maintaining and spreading these disorders. Despite the controversial anti-medical stances of some of them, “ana-mia” websites may channel mutual assistance, advice, and psychological and emotional support, with ultimate benefits for health.In 2011–12 we fielded an online survey of users of French- and English-language “ana-mia” websites, mapping the composition and structure of their personal networks both online and face-to-face, and their health and eating-related support networks, for two types of health issues. We estimate binary choice models for these data and find that different health needs call for different types of support, embedded in different parts of personal networks. Specifically, online groups provide distinctive sources of help, which partly compensate for perceived shortcomings in healthcare services, although members do not overwhelmingly reject standard health systems and norms. We discuss how web-based groups constitute an important source of social support, and a potential resource for enhanced public health services provision.
APA, Harvard, Vancouver, ISO, and other styles
9

Holland, Kate, Andrew Dickson, and Anna Dickson. "‘To the horror of experts’: reading beneath scholarship on pro-ana online communities." Critical Public Health 28, no. 5 (October 2, 2017): 522–33. http://dx.doi.org/10.1080/09581596.2017.1382681.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Harmon, Jennifer, and Nancy Ann Rudd. "Friending Ana: Investigating the prominence and characteristics of pro-anorexia communities on social media." Fashion, Style & Popular Culture 6, no. 2 (March 1, 2019): 243–59. http://dx.doi.org/10.1386/fspc.6.2.243_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
11

Kaiser, Suzanne L. "Pro-Ana Web Communities: An Amplification of Eating Disorders and Media on the Internet." Explorations in Media Ecology 4, no. 3 (December 1, 2005): 281–98. http://dx.doi.org/10.1386/eme.4.3-4.281_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
12

Lai, Carlo, Gaia Romana Pellicano, Sara Iuliano, Chiara Ciacchella, Daniela Sambucini, Alessandro Gennaro, and Sergio Salvatore. "Why people join pro-Ana online communities? A psychological textual analysis of eating disorder blog posts." Computers in Human Behavior 124 (November 2021): 106922. http://dx.doi.org/10.1016/j.chb.2021.106922.

Full text
APA, Harvard, Vancouver, ISO, and other styles
13

Yeshua-Katz, Daphna, and Ylva Hård af Segerstad. "Catch 22: The Paradox of Social Media Affordances and Stigmatized Online Support Groups." Social Media + Society 6, no. 4 (October 2020): 205630512098447. http://dx.doi.org/10.1177/2056305120984476.

Full text
Abstract:
This study highlights the challenges of computer-mediated communication for vulnerable individuals and groups, by studying boundary work in stigmatized communities online. Five stigmatized online communities with different affordances were studied: (1) “pro-ana” blogs; (2) an infertility discussion board; (3) a Facebook group for bereaved parents; and (4) two WhatsApp groups for Israeli veterans of war with post-traumatic stress disorder. In-depth interviews with members and administrators ( n = 66) revealed that social media affordances such as low anonymity and high visibility may marginalize those living with stigma. While research literature applauds social media for allowing the formation and maintenance of social capital, our study highlights the paradox caused by these very same affordances. To offer safe and functioning environments of support, the communities must guard against impostors whose presence threatens their safe havens. Simultaneously, this may make these groups inaccessible to those who truly need support and remove such groups from the public eye.
APA, Harvard, Vancouver, ISO, and other styles
14

Masri, Shahir, Kathryn Cox, Leonel Flores, Jose Rea, and Jun Wu. "Community-Engaged Use of Low-Cost Sensors to Assess the Spatial Distribution of PM2.5 Concentrations across Disadvantaged Communities: Results from a Pilot Study in Santa Ana, CA." Atmosphere 13, no. 2 (February 11, 2022): 304. http://dx.doi.org/10.3390/atmos13020304.

Full text
Abstract:
PM2.5 is an air pollutant that is widely associated with adverse health effects, and which tends to be disproportionately located near low-income communities and communities of color. We applied a community-engaged research approach to assess the distribution of PM2.5 concentrations in the context of community concerns and urban features within and around the city of Santa Ana, CA. Approximately 183 h of one-minute average PM2.5 measurements, along with high-resolution geographic coordinate measurements, were collected by volunteer community participants using roughly two dozen low-cost AtmoTube Pro air pollution sensors paired with real-time GPS tracking devices. PM2.5 varied by region, time of day, and month. In general, concentrations were higher near the city’s industrial corridor, which is an area of concern to local community members. While the freeway systems were shown to correlate with some degree of elevated air pollution, two of four sampling days demonstrated little to no visible association with freeway traffic. Concentrations tended to be higher within socioeconomically disadvantaged communities compared to other areas. This pilot study demonstrates the utility of using low-cost air pollution sensors for the application of community-engaged study designs that leverage community knowledge, enable high-density air monitoring, and facilitate greater health-related awareness, education, and empowerment among communities. The mobile air-monitoring approach used in this study, and its application to characterize the ambient air quality within a defined geographic region, is in contrast to other community-engaged studies, which employ fixed-site monitoring and/or focus on personal exposure. The findings from this study underscore the existence of environmental health inequities that persist in urban areas today, which can help to inform policy decisions related to health equity, future urban planning, and community access to resources.
APA, Harvard, Vancouver, ISO, and other styles
15

Koren, Lucija, and Goranka Lalić Novak. "»We are with You, Ukraine« – analiza upravnih kapaciteta za implementaciju instituta privremene zaštite u Hrvatskoj." Migracijske i etničke teme / Migration and Ethnic Themes 38, no. 1 (2022): 33–54. http://dx.doi.org/10.11567/met.38.1.2.

Full text
Abstract:
The number of forcibly displaced persons in the world is on the rise, and the escala¬tion of the conflict in the territory of Ukraine has contributed significantly to this increase. According to UNHCR estimates, more than 6.8 million people fled from Ukraine to European countries, and more than 6.6 million were displaced within Ukraine itself. The greatest burden of caring for displaced persons from Ukraine is borne by the neighbouring countries. The situation caused strong condemnations of Russian aggression and widespread expressions of solidarity with the humanitarian disaster, both in the EU and in the Republic of Croatia. In order to provide shelter and support to displaced persons, states have to use numerous resources of their national public administrations. The ability of a public administration to manage the reception and care of a large number of displaced persons can be viewed through the prism of administrative capacity, understood as a set of skills and competencies that a public administration acquires and uses in its work in order to facilitate and contribute to solving problems at the level of the en¬tire administrative system or individual administrative organisations. In the context of the discussion about the problem-solving capacity of state and non-state actors involved in governance, Lodge and Wegrich (2014) consider the ways of using state resources and their connection with administrative capacities. For this purpose, they distinguish between four types of administrative capacity – regulatory, delivery, co¬ordination and analytical. The paper analyses the response of Croatia to the mass influx of displaced persons from Ukraine since the escalation of the conflict in February 2022. The analysis was based on the concept of administrative capacity, applied to the reception and care of a large number of persons in humanitarian crises, and on the obligations of Croatia under the EU Temporary Protection Directive. This Directive regulates various obligations of EU member states in the event of the activation of temporary protection and the provision of a number of rights to displaced persons for the duration of the protection. The subjects of analysis are policy documents, regulations governing this area and the practice of public authorities. The paper is divided into four parts. The introductory part provides a general over¬view of the situation and statistical data on the number of people displaced from Ukraine, as well as an overview of the temporary protection institute as governed by EU regulations. It also states the purpose, subject and expected contribution of the paper. The second part provides a brief overview of the legal regulation of temporary pro¬tection in the context of the Croatian asylum system and analyses Croatia’s approach to aggression against Ukraine based on the most important documents of the key branches of government, the Croatian Parliament and the Government of the Repub¬lic of Croatia. Temporary protection is regulated within the framework of the Act on International and Temporary Protection, i.e., it is included as a kind of third form of protection within the asylum system. In practice, however, since the beginning of the acceptance of displaced persons from Ukraine, a clear distinction has been made according to the system of international protection (including asylum and subsidiary protection), both in terms of simplifying procedures and in relation to the authorities competent for coordinating the temporary protection system. The central part of the paper provides an overview of the administrative capacities of the Croatian public administration (at state and local levels) for implementing the legal institute of temporary protection in practice. Regulatory capacity refers to the ability to make timely decisions, regulations, strategic documents and other general and individual acts, at the state and local level, and the use of various instruments for better regulation. The results indicate that the regulatory framework in Croa¬tia was established in a remarkably short time, based on the coordinated action of key stakeholders who were tasked with implementing measures for the reception and care of displaced persons from Ukraine. Competent ministries timely and ad¬equately informed the bodies under their jurisdiction about the content and implementation method of measures for the successful reception and care of displaced persons, issued decisions and instructions, and tasked other state administration bodies to regulate more closely the area of their activities related to the reception and care of displaced persons from Ukraine. Delivery capacities refer to the provi¬sion of services in certain sectors, that is, the implementation of certain rights from the scope of temporary protection in practice. The paper showed that, in a very short period of time, the competent ministries sent operational instructions to their de¬partments involved in the implementation of measures related to the reception and care of persons under temporary protection. The website “Croatia for Ukraine” was established in order to provide general information to displaced persons, stakeholders involved in the reception and care system, as well as citizens. Besides, a number of local self-government units took various additional measures to facilitate the re¬ception and stay of displaced persons in their communities. Coordination capacity includes connection and cooperation between various sectors (horizontal) and levels of government – local, regional, central, and European (vertical). Very quickly, various coordination mechanisms were established, which laid the basis for the efficient implementation of measures for the reception and care of displaced persons. Ana¬lytical capacity refers to the ability of a public administration to evaluate its system, predict future development and, as much as possible, supervise the implementation, data collection and development of mechanisms for planning, monitoring and evaluating the results of public policies and comparing achieved and planned goals and measures. The conflict in Ukraine and the consequent flight of the population is of a crisis nature, so it is not possible to fully predict the extent of the capacity to receive and care for people because it is not possible to foresee the number of people who will request temporary protection in Croatia, or the duration of the conflict, i.e., the dynamics of the return of displaced people to Ukraine or their departure to other EU member states. Furthermore, the relatively short period of time that passed from the escalation of the conflict to the moment of writing this paper affects the possibility of evaluating planned and achieved goals and measures. Therefore, the analytical capacity is analysed in relation to the following indicators: the collection and availability of statistical data on the number of displaced persons, the relationship between the influx of persons and the preparation of accommodation facilities, and the evaluation of the achievement of goals and measures based on the awareness of displaced persons about the rights granted under temporary protection and problems in exercising those rights. The fourth part includes concluding considerations. It is concluded that the admin¬istrative capacities of the Croatian public administration for implementation, regula¬tion and coordination proved to be sufficient for a timely and appropriate response to this type of humanitarian crisis. However, considering that only a few months have passed since the activation of temporary protection, it is too early to draw conclusions about the connection between the planned goals and measures and their practical delivery as monitoring and evaluation mechanisms are generally less developed in the Croatian public administration. It is concluded that several factors contributed to the quick and effective action of the competent authorities: solidarity with Ukraine and condemnation of Russia by all political bodies in Croatia and the EU, the proximity of the conflict, the demo¬graphic similarity of displaced persons and the local population, the experience of the Croatian War of Independence, and the general support of the Croatian citizens for helping displaced persons.
APA, Harvard, Vancouver, ISO, and other styles
16

Marcus, Sarah-Rose. "Thinspiration vs. thicksperation: Comparing pro-anorexic and fat acceptance image posts on a photo-sharing site." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 10, no. 2 (July 1, 2016). http://dx.doi.org/10.5817/cp2016-2-5.

Full text
Abstract:
This study is among the first to compare the social media content of these two online communities related to body image: The pro-anorexic community and the fat acceptance community. I used a content analysis of 800 Instagram posts and compared how both communities conveyed their social identities and provided social support. I found that fat acceptance members identified with their community through hashtags related to positivity and self-love, while pro-anorexics identified with their community through posts related to “thinspiration” and negativity. Members of the fat acceptance community distinguished against outsiders by attempting to reframe beauty, while members of the pro-anorexic community distinguished against outsiders by arguing with recovered anorexics. Lastly, both communities provided support by complimenting users’ appearances and providing informational resources on how to maintain one’s body image. Members of the pro-anorexic community also circulated network support by promoting the weight-loss buddy system of “ana buddies.” I propose for future researchers to triangulate these findings with interviews and ethnographic studies to further understand community values. This knowledge provides useful insight into the way in which stigmatized communities use technology to maintain their social identities and enhance their support.
APA, Harvard, Vancouver, ISO, and other styles
17

Mikhaylova, Oxana. "Folk Devils or Moral Entrepreneurs? Gap Bridging in the Social Studies of Pro-ana Communities." Deviant Behavior, June 10, 2021, 1–14. http://dx.doi.org/10.1080/01639625.2021.1937753.

Full text
APA, Harvard, Vancouver, ISO, and other styles
18

Ramírez Basantes, Raúl Sebastián. "Male linguistic patterns adopted by Ana Cristina Vera." revistapuce, November 3, 2020. http://dx.doi.org/10.26807/revpuce.vi111.322.

Full text
Abstract:
Several communities have taken gender as a fundamental element in the establishment of linguistic patterns. This is the case of the masculine linguistic style, traditionally considered appropriate for correct development in the public sphere. Despite adapting to changes in the social world, the study of these patterns constitutes a starting point for a contextual analysis of gender linguistic characteristics. This article describes the linguistic varieties based on the socio-cultural context of Ana Vera’s communities of practice; a member of the feminist group Surkuna; an organization that watches over the well-being of women; and girls criminalized for having abortions. Their linguistic development is studied in defense of the non-criminalization of abortion due to rape, in a debate proposed by the newspaper “El Comercio”, facing Carlos Arsenio, representative of pro-life groups. Ana uses male linguistic patterns in similar situations as Carlos, mainly, when she seeks to emphasize; provides data: and defends her speaking time. However, the presence of linguistic patterns, related to collectivity and solidarity, is denoted when describing other women's reality, facing criminalization and rejection. This is an example of the interaction between gender language patterns in a public setting.
APA, Harvard, Vancouver, ISO, and other styles
19

Rogers, Ian, Dave Carter, Benjamin Morgan, and Anna Edgington. "Diminishing Dreams." M/C Journal 25, no. 2 (April 25, 2022). http://dx.doi.org/10.5204/mcj.2884.

Full text
Abstract:
Introduction In a 2019 report for the International Journal of Communication, Baym et al. positioned distributed blockchain ledger technology, and what would subsequently be referred to as Web3, as a convening technology. Riffing off Barnett, a convening technology “initiates and serves as the focus of a conversation that can address issues far beyond what it may ultimately be able to address itself” (403). The case studies for the Baym et al. research—early, aspirant projects applying the blockchain concept to music publishing and distribution—are described in the piece as speculations or provocations concerning music’s commercial and social future. What is convened in this era (pre-2017 blockchain music discourse and practice) is the potential for change: a type of widespread, broadly discussed, reimagination of the 21st-century music industries, productive precisely because near-future applications suggest the realisation of what Baym et al. call dreams. In this article, we aim to examine the Web3 music field as it lies some years later. Taking the latter half of 2021 as our subject, we present a survey of where music then resided within Web3, focussing on how the dreams of Baym et al. have morphed and evolved, and materialised and declined, in the intervening years. By investigating the discourse and functionality of 2021’s current crop of music NFTs—just one thread of music Web3’s far-reaching aspiration, but a potent and accessible manifestation nonetheless—we can make a detailed analysis of concept-led application. Volatility remains throughout the broader sector, and all of the projects listed here could be read as conditionally short-term and untested, but what they represent is a series of clearly evolved case studies of the dream, rich precisely because of what is assumed and disregarded. WTF Is an NFT? Non-fungible tokens inscribe indelible, unique ledger entries on a blockchain, detailing ownership of, or rights associated with, assets that exist off-chain. Many NFTs take the form of an ERC-721 smart-contract that functions as an indivisible token on the Ethereum blockchain. Although all ERC-721 tokens are NFTs, the inverse is not true. Similar standards exist on other blockchains, and bridges allow these tokens to be created on alternative networks such as Polygon, Solana, WAX, Cardano and Tezos. The creation (minting) and transfer of ownership on the Ethereum network—by far the dominant chain—comes with a significant and volatile transaction cost, by way of gas fees. Thus, even a “free” transaction on the main NFT network requires a currency and time investment that far outweighs the everyday routines of fiat exchange. On a technical level, the original proposal for the ERC-721 standard refers to NFTs as deeds intended to represent ownership of digital and physical assets like houses, virtual collectibles, and negative value assets such as loans (Entriken et al.). The details of these assets can be encoded as metadata, such as the name and description of the asset including a URI that typically points to either a file somewhere on the Internet or a file hosted via IPFS, a decentralised peer-to-peer hosting network. As noted in the standard, while the data inscribed on-chain are immutable, the asset being referred to is not. Similarly, while each NFT is unique, multiple NFTs could, in theory, point to a single asset. In this respect ERC-721 tokens are different from cryptocurrencies and other tokens like stable-coins in that their value is often contingent on their accurate and ongoing association with assets outside of the blockchain on which they are traded. Further complicating matters, it is often unclear if and how NFTs confer ownership of digital assets with respect to legislative or common law. NFTs rarely include any information relating to licencing or rights transfer, and high-profile NFTs such as Bored Ape Yacht Club appear to be governed by licencing terms held off-chain (Bored Ape Yacht Club). Finally, while it is possible to inscribe any kind of data, including audio, into an NFT, the ERC-721 standard and the underpinning blockchains were not designed to host multimedia content. At the time of writing, storing even a low-bandwidth stereo audio file on the ethereum network appears cost-prohibitive. This presents a challenge for how music NFTs distinguish themselves in a marketplace dominated by visual works. The following sections of this article are divided into what we consider to be the general use cases for NFTs within music in 2021. We’ve designated three overlapping cases: audience investment, music ownership, and audience and business services. Audience Investment Significant discourse around NFTs focusses on digital collectibles and artwork that are conceptually, but not functionally, unique. Huge amounts of money have changed hands for specific—often celebrity brand-led—creations, resulting in media cycles of hype and derision. The high value of these NFTs has been variously ascribed to their high novelty value, scarcity, the adoption of NFTs as speculative assets by investors, and the lack of regulatory oversight allowing for price inflation via practices such as wash-trading (Madeline; Das et al.; Cong et al.; Le Pennec, Fielder, and Ante; Fazil, Owfi, and Taesiri). We see here the initial traditional split of discourse around cultural activity within a new medium: dual narratives of utopianism and dystopianism. Regardless of the discursive frame, activity has grown steadily since stories reporting the failure of Blockchain to deliver on its hype began appearing in 2017 (Ellul). Early coverage around blockchain, music, and NFTs echoes this capacity to leverage artificial scarcity via the creation of unique digital assets (cf Heap; Tomaino). As NFTs have developed, this discourse has become more nuanced, arguing that creators are now able to exploit both ownership and abundance. However, for the most part, music NFTs have essentially adopted the form of digital artworks and collectibles in editions ranging from 1:1 or 1:1000+. Grimes’s February 2021 Mars NFT pointed to a 32-second rotating animation of a sword-wielding cherubim above the planet Mars, accompanied by a musical cue (Grimes). Mars sold 388 NFTs for a reported fixed price of $7.5k each, grossing $2,910,000 at time of minting. By contrast, electronic artists Steve Aoki and Don Diablo have both released 1:1 NFT editions that have been auctioned via Sotheby’s, Superrare, and Nifty Gateway. Interestingly, these works have been bundled with physical goods; Diablo’s Destination Hexagonia, which sold for 600 Eth or approximately US$1.2 million at the time of sale, proffered ownership of a bespoke one-hour film hosted online, along with “a unique hand-crafted box, which includes a hard drive that contains the only copy of the high-quality file of the film” (Diablo). Aoki’s Hairy was much less elaborate but still promised to provide the winner of the $888,888 auction with a copy of the 35-second video of a fur-covered face shaking in time to downbeat electronica as an Infinite Objects video print (Aoki). In the first half of 2021, similar projects from high-profile artists including Deadmau5, The Weekend, Snoop Dogg, Eminem, Blondie, and 3Lau have generated an extraordinary amount of money leading to a significant, and understandable, appetite from musicians wanting to engage in this marketplace. Many of these artists and the platforms that have enabled their sales have lauded the potential for NFTs to address an alleged poor remuneration of artists from streaming and/or bypassing “industry middlemen” (cf. Sounds.xyz); the millions of dollars generated by sales of these NFTs presents a compelling case for exploring these new markets irrespective of risk and volatility. However, other artists have expressed reservations and/or received pushback on entry into the NFT marketplace due to concerns over the environmental impact of NFTs; volatility; and a perception of NFT markets as Ponzi schemes (Poleg), insecure (Goodin), exploitative (Purtill), or scammy (Dash). As of late 2021, increased reportage began to highlight unauthorised or fraudulent NFT minting (cf. TFL; Stephen), including in music (Newstead). However, the number of contested NFTs remains marginal in comparison to the volume of exchange that occurs in the space daily. OpenSea alone oversaw over US$2.5 billion worth of transactions per month. For the most part, online NFT marketplaces like OpenSea and Solanart oversee the exchange of products on terms not dissimilar to other large online retailers; the space is still resolutely emergent and there is much debate about what products, including recently delisted pro-Nazi and Alt-Right-related NFTs, are socially and commercially acceptable (cf. Pearson; Redman). Further, there are signs this trend may impact on both the willingness and capacity of rightsholders to engage with NFTs, particularly where official offerings are competing with extant fraudulent or illegitimate ones. Despite this, at the time of writing the NFT market as a whole does not appear prone to this type of obstruction. What remains complicated is the contested relationship between NFTs, copyrights, and ownership of the assets they represent. This is further complicated by tension between the claims of blockchain’s independence from existing regulatory structures, and the actual legal recourse available to music rights holders. Music Rights and Ownership Baym et al. note that addressing the problems of rights management and metadata is one of the important discussions around music convened by early blockchain projects. While they posit that “our point is not whether blockchain can or can’t fix the problems the music industries face” (403), for some professionals, the blockchain’s promise of eliminating the need for trust seemed to provide an ideal solution to a widely acknowledged business-to-business problem: one of poor metadata leading to unclaimed royalties accumulating in “black boxes”, particularly in the case of misattributed mechanical royalties in the USA (Rethink Music Initiative). As outlined in their influential institutional research paper (partnered with music rights disruptor Kobalt), the Rethink Music Initiative implied that incumbent intermediaries were benefiting from this opacity, incentivising them to avoid transparency and a centralised rights management database. This frame provides a key example of one politicised version of “fairness”, directly challenging the interest of entrenched powers and status quo systems. Also present in the space is a more pragmatic approach which sees problems of metadata and rights flows as the result of human error which can be remedied with the proper technological intervention. O’Dair and Beaven argue that blockchain presents an opportunity to eliminate the need for trust which has hampered efforts to create a global standard database of rights ownership, while music business researcher Opal Gough offers a more sober overview of how decentralised ledgers can streamline processes, remove inefficiencies, and improve cash flow, without relying on the moral angle of powerful incumbents holding on to control accounts and hindering progress. In the intervening two years, this discourse has shifted from transparency (cf. Taghdiri) to a practical narrative of reducing system friction and solving problems on the one hand—embodied by Paperchain, see Carnevali —and ethical claims reliant on the concept of fairness on the other—exemplified by Resonate—but with, so far, limited widespread impact. The notion that the need for b2b collaboration on royalty flows can be successfully bypassed through a “trustless” blockchain is currently being tested. While these earlier projects were attempts to either circumvent or fix problems facing the traditional rights holders, with the advent of the NFT in particular, novel ownership structures have reconfigured the concept of a rights holder. NFTs promise fans an opportunity to not just own a personal copy of a recording or even a digitally unique version, but to share in the ownership of the actual property rights, a role previously reserved for record labels and music publishers. New NFT models have only recently launched which offer fans a share of IP revenue. “Collectors can buy royalty ownership in songs directly from their favorite artists in the form of tokens” through the service Royal. Services such as Royal and Vezt represent potentially massive cultural shifts in the traditional separation between consumers and investors; they also present possible new headaches and adventures for accountants and legal teams. The issues noted by Baym et al. are still present, and the range of new entrants into this space risks the proliferation, rather than consolidation, of metadata standards and a need to put money into multiple blockchain ecosystems. As noted in RMIT’s blockchain report, missing royalty payments … would suggest the answer to “does it need a blockchain?” is yes (although further research is needed). However, it is not clear that the blockchain economy will progress beyond the margins through natural market forces. Some level of industry coordination may still be required. (18) Beyond the initial questions of whether system friction can be eased and standards generated without industry cooperation lie deeper philosophical issues of what will happen when fans are directly incentivised to promote recordings and artist brands as financial investors. With regard to royalty distribution, the exact role that NFTs would play in the ownership and exploitation of song IP remains conceptual rather than concrete. Even the emergent use cases are suggestive and experimental, often leaning heavily on off-chain terms, goodwill and the unknown role of existing legal infrastructure. Audience and Business Services Aside from the more high-profile NFT cases which focus on the digital object as an artwork providing a source of value, other systemic uses of NFTs are emerging. Both audience and business services are—to varying degrees—explorations of the utility of NFTs as a community token: i.e. digital commodities that have a market value, but also unlock ancillary community interaction. The music industries have a longstanding relationship with the sale of exclusivity and access tailored to experiential products. Historically, one of music’s most profitable commodities—the concert ticket—contains very little intrinsic value, but unlocks a hugely desirable extrinsic experience. As such, NFTs have already found adoption as tools of music exclusivity; as gateways into fan experiences, digital communities, live events ticketing and closed distribution. One case study incorporating almost all of these threads is the Deathbats club by American heavy metal band Avenged Sevenfold. Conceived of as the “ultimate fan club”, Deathbats is, according to the band’s singer M. Shadows, “every single thing that [fans] want from us, which is our time, our energy” (Chan). At the time of writing, the Deathbats NFT had experienced expected volatility, but maintained a 30-day average sale price well above launch price. A second affordance provided by music NFTs’ ability to tokenise community is the application of this to music businesses in the form of music DAOs: decentralised autonomous organisations. DAOs and NFTs have so far intersected in a number of ways. DAOs function as digital entities that are owned by their members. They utilise smart contracts to record protocols, votes, and transactions on the blockchain. Bitcoin and Ethereum are often considered the first DAOs of note, serving as board-less venture capital funds, also known as treasuries, that cannot be accessed without the consensus of their members. More recently, DAOs have been co-opted by online communities of shared interests, who work towards an agreed goal, and operate without the need for leadership. Often, access to DAO membership is tokenised, and the more tokens a member has, the more voting rights they possess. All proposals must pass before members, and have been voted for by the majority in order to be enacted, though voting systems differ between DAOs. Proposals must also comply with the DAO’s regulations and protocols. DAOs typically gather in online spaces such as Discord and Zoom, and utilise messaging services such as Telegram. Decentralised apps (dapps) have been developed to facilitate DAO activities such as voting systems and treasury management. Collective ownership of digital assets (in the form of NFTs) has become commonplace within DAOs. Flamingo DAO and PleasrDAO are two well-established and influential examples. The “crypto-backed social club” Friends with Benefits (membership costs between $5,000 and $10,000) serves as a “music discovery platform, an online publication, a startup incubator and a kind of Bloomberg terminal for crypto investors” (Gottsegen), and is now hosting its own curated NFT art platform with work by the likes of Pussy Riot. Musical and cross-disciplinary artists and communities are also exploring the potential of DAOs to empower, activate, and incentivise their communities as an extension of, or in addition to, their adoption and exploration of NFTs. In collaboration with Never Before Heard Sounds, electronic artist and musical pioneer Holly Herndon is exploring ideological questions raised by the growing intelligence of AI to create digital likeness and cloning through voice models. Holly+ is a custom voice instrument that allows users to process pre-existing polyphonic audio through a deep neural network trained by recordings of Holly Herndon’s voice. The output is audio-processed through Holly Herndon’s distinct vocal sound. Users can submit their resulting audio to the Holly+ DAO, to whom she has distributed ownership of her digital likeness. DAO token-holders steward which audio is minted and certified as an NFT, ensuring quality control and only good use of her digital likeness. DAO token-holders are entitled to a percentage of profit from resales in perpetuity, thereby incentivising informed and active stewardship of her digital likeness (Herndon). Another example is LA-based label Leaving Records, which has created GENRE DAO to explore and experiment with new levels of ownership and empowerment for their pre-existing community of artists, friends, and supporters. They have created a community token—$GENRE—for which they intend a number of uses, such as “a symbol of equitable growth, a badge of solidarity, a governance token, currency to buy NFTs, or as a utility to unlock token-gated communities” (Leaving Records). Taken as a whole, the spectrum of affordances and use cases presented by music NFTs can be viewed as a build-up of interest and capital around the technology. Conclusion The last half of 2021 was a moment of intense experimentation in the realms of music business administration and cultural expression, and at the time of writing, each week seemed to bring a new high-profile music Web3 project and/or disaster. Narratives of emancipation and domination under capitalism continue to drive our discussions around music and technology, and the direct link to debates on ecology and financialisation make these conversations particularly polarising. High-profile cases of music projects that overstep norms of existing IP rights, such as Hitpiece’s attempt to generate NFTs of songs without right-holders’ consent, point to the ways in which this technology is portrayed as threatening and subversive to commercial musicians (Blistein). Meanwhile, the Water and Music research DAO promises to incentivise a research community to “empower music-industry professionals with the knowledge, network and skills to do more collaborative and progressive work with technology” through NFT tokens and a DAO organisational structure (Hu et al.). The assumption in many early narratives of the ability of blockchain to provide systems of remuneration that musicians would embrace as inherently fairer is far from the reality of a popular discourse marked by increasing disdain and distrust, currently centred on NFTs as lacking in artistic merit, or even as harmful. We have seen all this talk before, of course, when jukeboxes and player pianos, film synchronisation, radio, recording, and other new communication technologies steered new paths for commercial musicians and promised magical futures. All of these innovations were met with intense scrutiny, cries of inauthentic practice, and resistance by incumbent musicians, but all were eventually sustained by the emergence of new forms of musical expression that captured the interest of the public. On the other hand, the road towards musical nirvana passes by not only the more prominent corpses of the Digital Audio Tape, SuperAudio, and countless recording formats, but if you squint and remember that technology is not always about devices or media, you can see the Secure Download Music Initiative, PressPlay, the International Music Registry, and Global Repertoire Databases in the distance, wondering if blockchain might correct some of the problems they dreamed of solving in their day. The NFT presents the artistic and cultural face of this dream of a musical future, and of course we are first seeing the emergence of old models within its contours. While the investment, ownership, and service phenomena emerging might not be reminiscent of the first moment when people were able to summon a song recording onto their computer via a telephone modem, it is important to remember that there were years of text-based chat rooms before we arrived at music through the Internet. It is early days, and there will be much confusion, anger, and experimentation before music NFTs become either another mundane medium of commercial musical practice, or perhaps a memory of another attempt to reach that goal. References Aoki, Steve. “Hairy.” Nifty Gateway 2021. 16 Feb. 2022 <https://niftygateway.com/marketplace/collection/0xbeccd9e4a80d4b7b642760275f60b62608d464f7/1?page=1>. Baym, Nancy, Lana Swartz, and Andrea Alarcon. "Convening Technologies: Blockchain and the Music Industry." International Journal of Communication 13.20 (2019). 13 Feb. 2022 <https://ijoc.org/index.php/ijoc/article/view/8590>. Barnett, C. “Convening Publics: The Parasitical Spaces of Public Action.” The SAGE Handbook of Political Geography. Eds. K.R. Cox., M. Low, and J. Robinson. London: Sage, 2008. 403–418. Blistein, Jon. "Hitpiece Wants to Make Every Song in the World an NFT. But Artists Aren't Buying It." Rolling Stone 2022. 14 Feb, 2022 <https://www.rollingstone.com/music/music-news/hitpiece-nft-song-controversy-1294027/>. Bored Ape Yacht Club. "Terms & Conditions." Yuga Labs, Inc. 2020. 14 Feb. 2022 <https://boredapeyachtclub.com/#/terms>. Carnevali, David. "Paperchain Uses Defi to Speed Streaming Payments to Musicians; the Startup Gets Streaming Data from Music Labels and Distributors on Their Artists, Then Uses Their Invoices as Collateral for Defi Loans to Pay the Musicians More Quickly." Wall Street Journal 2021. 16 Feb. 2022 <https://www.wsj.com/articles/paperchain-uses-defi-to-speed-streaming-payments-to-musicians-11635548273>. Chan, Anna. “How Avenged Sevenfold Is Reinventing the Fan Club with Deathbats Club NFTs”. NFT Now. 2021. 16 Feb. 2022 <https://avengedsevenfold.com/news/nft-now-avenged-sevenfold-reinventing-fan-club-with-deathbats-club/>. Cong, Lin William, Xi Li, Ke Tang, and Yang Yang. “Crypto Wash Trading.” SSRN 2021. 15 Feb. 2022 <https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3530220>. Das, Dipanjan, Priyanka Bose, Nicola Ruaro, Christopher Kruegel, and Giovanni Vigna. "Understanding Security Issues in the NFT Ecosystem." ArXiv 2021. 16 Feb. 2022 <https://arxiv.org/abs/2111.08893>. Dash, Anil. “NFTs Weren’t Supposed to End like This.” The Atlantic 2021. 16 Feb. 2022 <https://www.theatlantic.com/ideas/archive/2021/04/nfts-werent-supposed-end-like/618488/>. Diablo, Don. “Destination Hexagonia.” SuperRare 2021. 16 Feb. 2022 <https://superrare.com/artwork-v2/d%CE%BEstination-h%CE%BExagonia-by-don-diablo-23154>. Entriken, William, Dieter Shirley, Jacob Evans, and Nastassia Sachs. “EIP-721: Non-Fungible Token Standard.” Ethereum Improvement Proposals, 2022. 16 Feb. 2022 <https://arxiv.org/abs/2111.08893>. Fashion Law, The. “From Baby Birkins to MetaBirkins, Brands Are Facing Issues in the Metaverse.” 2021. 16 Feb. 2022 <https://www.thefashionlaw.com/from-baby-birkins-to-metabirkins-brands-are-being-plagued-in-the-metaverse/>. Fazli, Mohammah Amin, Ali Owfi, and Mohammad Reza Taesiri. "Under the Skin of Foundation NFT Auctions." ArXiv 2021. 16 Feb. 2022 <https://arxiv.org/abs/2109.12321>. Friends with Benefits. “Pussy Riot Drink My Blood”. 2021. 28 Jan. 2022 <https://gallery.fwb.help/pussy-riot-drink-my-blood>. Gough, Opal. "Blockchain: A New Opportunity for Record Labels." International Journal of Music Business Research 7.1 (2018): 26-44. Gottsegen, Will. “What’s Next for Friends with Benefits.” Yahoo! Finance 2021. 16 Feb. 2022 <https://au.finance.yahoo.com/news/next-friends-benefits-204036081.html>. Heap, Imogen. “Blockchain Could Help Musicians Make Money Again.” Harvard Business Review 2017. 16 Feb. 2022 <https://hbr.org/2017/06/blockchain-could-help-musicians-make-money-again>. Herndon, Holly. Holly+ 2021. 1 Feb. 2022 <https://holly.mirror.xyz>. Hu, Cherie, Diana Gremore, Katherine Rodgers, and Alexander Flores. "Introducing $STREAM: A New Tokenized Research Framework for the Music Industry." Water and Music 2021. 14 Feb. 2022 <https://www.waterandmusic.com/introducing-stream-a-new-tokenized-research-framework-for-the-music-industry/>. Leaving Records. “Leaving Records Introducing GENRE DAO.” Leaving Records 2021. 12 Jan. 2022 <https://leavingrecords.mirror.xyz/>. LePenne, Guénolé, Ingo Fiedler, and Lennart Ante. “Wash Trading at Cryptocurrency Exchanges.” Finance Research Letters 43 (2021). Gottsegen, Will. “What’s Next for Friend’s with Benefits?” Coin Desk 2021. 28 Jan. 2021 <https://www.coindesk.com/layer2/culture-week/2021/12/16/whats-next-for-friends-with-benefits>. Goodin, Dan. “Really Stupid ‘Smart Contract’ Bug Let Hacker Steal $31 Million in Digital Coin.” ARS Technica 2021. 16 Feb. 2022 <https://arstechnica.com/information-technology/2021/12/hackers-drain-31-million-from-cryptocurrency-service-monox-finance/>. Grimes. “Mars.” Nifty Gateway 2021. 16 Feb. 2022 <https://niftygateway.com/itemdetail/primary/0xe04cc101c671516ac790a6a6dc58f332b86978bb/2>. Newstead, Al. “Artists Outraged at Website Allegedly Selling Their Music as NFTS: What You Need to Know.” ABC Triple J 2022. 16 Feb. 2022 <https://www.abc.net.au/triplej/news/musicnews/hitpiece-explainer--artists-outraged-at-website-allegedly-selli/13739470>. O’Dair, Marcus, and Zuleika Beaven. "The Networked Record Industry: How Blockchain Technology Could Transform the Record Industry." Strategic Change 26.5 (2017): 471-80. Pearson, Jordan. “OpenSea Sure Has a Lot of Hitler NFTs for Sale.” Vice: Motherboard 2021. 16 Feb. 2022 <https://www.vice.com/en/article/akgx9j/opensea-sure-has-a-lot-of-hitler-nfts-for-sale>. Poleg, Dror. In Praise of Ponzis. 2021. 16 Feb. 2022 <https://www.drorpoleg.com/in-praise-of-ponzis/>. Purtill, James. “Artists Report Discovering Their Work Is Being Stolen and Sold as NFTs.” ABC News: Science 2021. 16 Feb. 2022 <https://www.abc.net.au/news/science/2021-03-16/nfts-artists-report-their-work-is-being-stolen-and-sold/13249408>. Rae, Madeline. “Analyzing the NFT Mania: Is a JPG Worth Millions.” SAGE Business Cases 2021. 16 Feb. 2022 <https://sk-sagepub-com.ezproxy.lib.rmit.edu.au/cases/analyzing-the-nft-mania-is-a-jpg-worth-millions>. Redman, Jamie. “Political Cartoonist Accuses NFT Platforms Opensea, Rarible of Being 'Tools for Political Censorship'.” Bitcoin.com 2021. 16 Feb. 2022 <https://news.bitcoin.com/political-cartoonist-accuses-nft-platforms-opensea-rarible-of-being-tools-for-political-censorship/>. Rennie, Ellie, Jason Potts, and Ana Pochesneva. Blockchain and the Creative Industries: Provocation Paper. Melbourne: RMIT University. 2019. Resonate. "Pricing." 2022. 16 Feb. 2022 <https://resonate.is/pricing/>. Rethink Music Initiative. Fair Music: Transparency and Payment Flows in the Music Industry. Berklee Institute for Creative Entrepreneurship, 2015. Royal. "How It Works." 2022. 16 Feb. 2022 <https://royal.io/>. Stephen, Bijan. “NFT Mania Is Here, and So Are the Scammers.” The Verge 2021. 15 Feb. 2022 <https://www.theverge.com/2021/3/20/22334527/nft-scams-artists-opensea-rarible-marble-cards-fraud-art>. Sound.xyz. Sound.xyz – Music without the Middleman. 2021. 14 Feb. 2022 <https://sound.mirror.xyz/3_TAJe4y8iJsO0JoVbXYw3BM2kM3042b1s6BQf-vWRo>. Taghdiri, Arya. "How Blockchain Technology Can Revolutionize the Music Industry." Harvard Journal of Sports & Entertainment Law 10 (2019): 173–195. Tomaino, Nick. “The Music Industry Is Waking Up to Ethereum: In Conversation with 3LAU.” SuperRare 2020. 16 Feb. 2022 <https://editorial.superrare.com/2020/10/20/the-music-industry-is-waking-up-to-ethereum-in-conversation-with-3lau/>.
APA, Harvard, Vancouver, ISO, and other styles
20

Turner, Bethaney. "Taste in the Anthropocene: The Emergence of “Thing-power” in Food Gardens." M/C Journal 17, no. 1 (March 17, 2014). http://dx.doi.org/10.5204/mcj.769.

Full text
Abstract:
Taste and Lively Matter in the Anthropocene This paper is concerned with the role of taste in relation to food produced in backyard or community gardens. Taste, as outlined by Bourdieu, is constructed by many factors driven primarily by one’s economic position as well as certain cultural influences. Such arguments tend to work against a naïve reading of the “natural” attributes of food and the biological impulses and responses humans have to taste. Instead, within these frameworks, taste is positioned as a product of the machinations of human society. Along these lines, it is generally accepted that the economic and, consequently, the social shaping of tastes today have been significantly impacted on by the rise of international agribusiness throughout the twentieth century. These processes have greatly reduced the varieties of food commercially available due to an emphasis on economies of scale that require the production of food that can be grown in monocultures and which can withstand long transport times (Norberg-Hodge, Thrupp, Shiva). Of course, there are also other factors at play in relation to taste that give rise to distinction between classes. This includes the ways in which we perform our bodies and shape them in the face of our social and economic conditions. Many studies in this area focus on eating disorders and how control of food intake cannot be read simply as examples of disciplined or deviant bodies (Bordo, Probyn, Ferreday). Instead, the links between food and subjectivity are much more complex. However, despite the contradictions and nuance acknowledged in relation to understandings of food, it is primarily conceptualised as an economic and symbolic good that is controlled by humans and human informed processes. In line with the above observations, literature on food provisioning choices in the areas of food sociology and human geography tends to focus on efforts to understand food purchasing decisions and eating habits. There is a strong political-economic dimension to this research even when its cultural-symbolic value is acknowledged. This is highlighted by the work of Julie Guthman which, among other things, explores “the conversion of tastes into commodities (as well as the reverse)” (“Commodified” 296). Guthman’s analysis of alternative food networks, particularly the organic sector and farmers markets, has tended to reaffirm a Bourdieuan understanding of class and distinction whereby certain foods become appropriated by elites, driving up price and removing it from the reach of ordinary consumers (“Commodified”, “Fast Food”). There has also been, however, some recognition of the limits of such approaches and acknowledgement of the fragility and porous nature of boundaries in the food arena. For example, Jordan points out in her study of the heirloom tomato that, even when a food is appropriated by elites, thereby significantly increasing its cost, consumption of the food and its cultural-symbolic meaning can continue unchanged by those who have traditionally produced and consumed the food privately in their gardens. Guthman is quite right to highlight the presence of huge inequities in both mainstream and alternative food systems throughout the world. Food may, however, be able to disrupt the dominance of these economic and social representations through its very own agentic qualities. To explore this idea, this paper draws on the work of political theorist, Jane Bennett, and eco-feminist, Val Plumwood, and applies some of their key insights to data gathered through in-depth interviews with 20 community gardeners and 7 Canberra Show exhibitors carried out from 2009 to 2012. These interviews were approximately 1 to 2 hours long in duration and were carried out in, or following, an extensive tour of the gardens of the participants, during which tastings of the produce were regularly offered to the interviewers. Jane Bennett sets out to develop a theoretical approach which she names “thing-power materialism” which is grounded in the idea that objects, including food, have agency (354). Bennett conceptualises this idea through her notion of “lively matter” and the “thing power” of objects which she defines as “the curious ability of inanimate things to animate, to act, to produce effects dramatic and subtle” (“The force” 351, “Vibrant”). The basic idea here is that if we are willing to read agency into the nonhuman things around us, then we become forced to recognise that humans are simply one more element of a world of things which can act on, with or against others through various assemblages (Deleuze and Guatarri). These assemblages can be made, undone and rebuilt in multiple ways. The power of the elements to act within these may not be equal, but nor are they stable and static. For Bennett, this is not simply a return to previous materialist theories premised on naïve notions of object agency. It is, instead, a theory motivated by attempts to develop understandings and strategies that encourage engaged ecological living practices which seek to avoid ongoing human-inflicted environmental damage caused by the “master rationality” (Plumwood) that has fuelled the era of the anthropocene, the first geological era shaped by human action. Anthropocentric thinking and its assumptions of human superiority and separateness to other elements of our ecological mesh (Morton “Thinking”) has been identified as fuelling wasteful, exploitative, environmentally damaging practices. It acts as a key impediment to the embrace of attitudinal and behavioural changes that could promote more ecologically responsible and sustainable living practices. These ideas are particularly prominent in the fields of ecological humanities, ecological feminism and political theory (Bennett “The force”, “Vibrant”; Morton “Ecological”, “Thinking”, “Ecology”; Plumwood). To redress these issues and reduce further human-inflicted environmental damage, work in these spaces tends to highlight the importance of identifying the interconnections and mutual reliance between humans and nonhumans in order to sustain life. Thus, this work challenges the “master rationality” of the anthropocene by highlighting the agentic (Bennett “The force,” “Vibrant”) or actant (Latour) qualities of nonhumans. In this spirit, Plumwood writes that we need to develop “an environmental culture that values and fully acknowledges the nonhuman sphere and our dependency on it, and is able to make good decisions about how we live and impact on the nonhuman world” (3). Food, as a basic human need, and its very gustatory taste, is animated by nonhuman elements. The role of these nonhumans is particularly visible to those who engage in their own gardening practices. As such, the ways in which gardeners understand and speak of these processes may provide insights into how an environmental culture as envisaged by Plumwood could be supported, harnessed and shared. The brevity of this paper means only a quick skim of the murky ontological waters into which its wades can be provided. The overarching aim is to identify how the recent resurgence of cultural materiality can be linked to the ways in which everyday people conceptualise and articulate their food provisioning practices. In so doing, it demonstrates that gardeners can conceptualise their food, and the biological processes as well as the nonhuman labour which bring it to fruition, as having actant qualities. This is most overtly recognised through the gardeners’ discussions of how their daily habits and routines alter in response to the qualities and “needs” of their food producing gardens. The gardeners do not express this in a strict nature/culture binary. Instead, they indicate an awareness of the interconnectedness and mutual reliance of the human and nonhuman worlds. In this way, understandings of “taste,” as produced by human centred relations predicated on exchange of capital, are being rethought. This rethinking may offer ways of promoting a more sustainable engagement with ecological beliefs and behaviours which work against the very notion of human dominance that produced the era of the anthropocene. Local Food, Taste and Nonhuman Agency Recent years have seen an increase in the purchasing, sale and growing of local food. This has materialised in multiple forms from backyard, verge and community gardens to the significant growth of farmers markets. Such shifts are attributed to increasing resistance to the privileging of globalised and industrial-scale agri-business, practices which highlight the “master rationality” underpinning the anthropocene. This backlash has been linked to environmental motivations (Seyfang “Shopping,” “Ecological,” “Growing”); desires to support local economies (particularly the financial well-being of farmers) (Norberg-Hodge); and health concerns in relation to the use of chemicals in food production (Goodman and Goodman). Despite evidence that people grow or buy food based on gustatory taste, this has received less overt attention as a motivator for food provisioning practices in the literature (Hugner). Where it is examined, taste is generally seen as a social/cultural phenomenon shaped by the ideas related to the environmental, economic and health concerns mentioned above. However, when consumers discuss taste they also refer to notions of freshness, the varieties of food that are available, and nostalgia for the “way food used to be”. Taste in its gustatory sense and pleasure from food consumption is alluded to in all of the interviews carried out for this research. While the reasons for gardening are multiple and varied, there is a common desire to produce food that tastes better and, thus, induces greater pleasure than purchased food. As one backyard gardener and successful Royal Canberra Show exhibitor notes: “[e]verything that you put [grow] in the garden [has a] better taste than from the market or from the shop.” The extent of this difference was often a surprise for the gardeners: “I never knew a home grown potato could taste so different from a shop bought potato until I grew [my own] […] and I couldn’t believe the taste.” The gardeners in this research all agreed that the taste of commercially available fruit and vegetables was inferior to self-produced food. This was attributed to the multiple characteristics of industrialised food systems. Participants referred specifically to issues ranging from reduction in the varieties available to the chemical intensive practices designed to lead to high yields in short periods of time. The resulting poor taste of such foods was exemplified by comments such as shop bought tomatoes “don’t taste like tomatoes” and the belief that “[p]otatoes and strawberries from the shop taste the same as each other”. Even when gardeners raised health concerns about mainstream food, emphasising their delight in growing their own because they “knew what had gone into their food” (Turner, “Embodied”), the issue of taste continued to play an important role in influencing their gardening practices. One gardener stated: “I prefer more [food that] is tasty than one that is healthy for me”. The tastiest food for her came from her own community garden plot and this motivated her to travel across town most days to tend the garden. While tasty food was often seen as being more nutritious, this was not the key driver in food production. The superior taste of the fruit and vegetables grown by these gardeners in Canberra calls their bodies and minds into action to avoid poor tasting food. This desire for tasty food was viewed as common to the general population but was strongly identified as only being accessible to people who grow their own. A backyard gardener, speaking of the residents of an aged care facility where he volunteers observes: “[w]hen you…meet these people they've lost that ability to do any gardening and they really express it. They miss the taste, the flavours.” Another backyard gardener and Show exhibitor recounted a story from two years prior when he and his wife invited guests for a New Year’s Day lunch. While eating their meal, a guest asked “did you grow these carrots?” When he confirmed that he had, she declared: “I can taste it.” Others noted that many young people don’t know what they are missing out on because they have never tasted home-grown produce. Through the sense of taste, the tomatoes, potatoes and carrots and myriad of other foodstuffs grown at homes or in community gardens actively encourage resistance to, or questioning of, the industrial agricultural system and its outputs. The gardeners link poor tasting food to a loss of human responsiveness to plants resulting from the spatial characteristics of industrial agriculture. Modern agribusiness requires large-scale, global production and streamlined agricultural processes that aim to limit the need for producers to respond to unique climatic and soil conditions (through genetically modification technology, see Turner, “Reflections”) and removes the need, and capacity, for individual care of plants. This has led to heavy reliance on agricultural chemicals. The gardeners tend to link high-level usage of pesticides and herbicides with poor taste. One highly successful Show exhibitor, states that in his food, “There’s better taste …because they haven’t got the chemicals in them, not much spray, not much fertiliser, for that is better”. However, when chemical use is limited or removed, the gardeners acknowledge that food plants require more intensive and responsive human care. This involves almost daily inspection of individual plants to pick off and squash (or feed to chickens and birds) the harmful bugs. The gardeners need to be vigilant and capable of developing innovative techniques to ensure the survival of their plants and the production of tasty food. They are, of course, not always successful. One organic community gardener lamented the rising populations of slaters and earwigs which could decimate whole beds of newly sprouted seedlings overnight. This was a common issue and, in response, the gardeners research and trial new methods of control (including encouraging the introduction of “good” bugs into the ecosystem through particular plantings). Ultimately, however, the gardeners were resigned to “learn[ing] to live with them [the ‘bad’ bugs]” while exerting regular bodily and mental efforts to reduce their populations and maximise their own food production. The lack of ultimate control over their growing patch, and the food it could produce, was acknowledged by the gardeners. There was an awareness and understanding of the role nonhuman elements play in food production, ranging from weather conditions to soil microbes to bugs. The gardeners talk of how their care-giving is responsive to these elements. As one community gardener asserts: “…we prefer to … garden in a way that naturally strengthens the plant immune system.” This involves regular attention to soil microbes and the practice of what was referred to as “homeopathic” gardening. Through a responsive approach to the “needs” of plants, the soil, and other nonhuman elements, the plants then delivered “vitamins and minerals” to the gardeners, packaged in tasty food. The tastiest foods ensured their survival through seed-saving practices: “[i]f something tastes good, we’ll save the seed from it”. In this way, the plant’s taste encourages gardeners to invest their human labour to secure its future. The production of tasty food was understood to be reliant on collaborative, iterative and ongoing efforts between human and nonhuman elements. While gardening has often been represented as an attempt to bend nature to the will of humans (Power), the gardeners in this study spoke about working with nature in their quest to produce good tasting food. This was particularly evident in the interviews with gardeners who exhibit produce in the Canberra Show (see NMA for further details). However, despite the fact that taste is the key motivator for growing their own food, it is not a factor in Show judging. Instead, fruit and vegetable entries (those not turned into value added goods such as jams or relishes) are judged on appearance. While this focus on appearance tends to perpetuate the myth that the fruits and vegetables we consume should conform to an ideal type that are blemish free and uniform in size (just as is prized in industrialised agriculture), the act of gardening for the Show and the process of selecting produce to enter, contradicted this assumption. Instead, entering the Show seemed to reinforce awareness of the limits of human control over nature and emphasise the very agency of nonhuman elements. This is highlighted by one exhibitor and community gardener who states: I suppose you grow vegetables for the enjoyment of eating them, but there’s also that side of getting enough and perfecting the vegetables and getting… sometimes it’s all down to the day of whether you’ve got three of something, if it’s the right size and colour and so I’ll enter it [in the Show] on the day instead of putting an entry form in before …you just don’t know what you’re going to have, the bugs decide to eat this or the mice get it or something. There’s always something. In this way, where “there’s always something” waiting to disrupt a gardener’s best laid plans, the exhibitors involved in this project seem to be acutely aware of the agency of nonhumans. In these interviews there is evidence that nonhuman elements act on the gardeners, forcing them to alter their behaviours and engage with plants to meet both of their needs. While perfect specimens can sometimes be grown for the Show, the gardeners acknowledge that this can only be done with an element of luck and careful cultivation of the partnership between human and nonhuman elements in the garden. And, even then, you never know what might happen. This lack of ultimate control is part of the challenge and, thus, the appeal, of competing in the Show. Conclusion The era of the anthropocene demonstrates the consequences of human blindness to ecological matters. Myths of human supremacy and a failure to respect nonhuman elements have fuelled a destructive and wasteful mentality that is having serious consequences for our environment. This has prompted efforts to identify new environmental cultures to promote the adoption of more sustainable lifestyles. The resurgence of cultural materialism and the agentic capacity of objects is one key way in which this is being explored as a means of promoting new ethical approaches to how humans live their lives enmeshed with nonhumans. Food, as a basic necessity, provides a key way in which the interconnected relationships between humans and nonhumans can be brought to the fore. Taste, as a biological response and organic attribute of foodstuffs, can induce humans to act. It can cause us to alter our daily habits, behaviours and beliefs. Perhaps a more attentive approach to food, its taste and how it is produced could provide a framework for rethinking human/nature relations by emphasising the very limits of human control. References Bordo, Susan. Unbearable Weight: Feminism, Western Culture and the Body. Berkeley, CA: U of California P, 1993. Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Trans. R. Nice. Cambridge: Harvard UP, 1984. Bennett, Jane. “The Force of Things: Steps Toward an Ecology of Matter.” Political Theory 32.3 (2004): 347–372. ---. Vibrant Matter: A Political Ecology Of Things. Durham, NC: Duke UP, 2010. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Minneapolis: U of Minnesota P, 1993. Ferreday, Donna. “Unspeakable Bodies: Erasure, Embodiment and the Pro-Ana Community.” International Journal of Cultural Studies 6 (2003): 277–295. Goodman, David, and Michael Goodman. “Alternative Food networks.” International Encyclopedia of Human Geography. Ed. R. Kitchin and N. Thrift. Oxford: Elsevier, 2008. Guthman, Julie. “Commodified Meanings, Meaningful Commodities: Re–thinking Production–Consumption Links through the Organic System of Provision.” Sociologia Ruralis 42.4 (2002): 295–311. ---. “Fast Food/Organic Food: Reflexive Tastes and the Making of ‘Yuppie Chow’.” Social and Cultural Geography 4.1 (2003): 45–58. Hugner, Renee. S., Pierre McDonagh, Andrea Prothero, Clifford J. Scultz, and Julie Stanton. “Who Are Organic Food Consumers?: A Compilation And Review Of Why People Purchase Organic Food.” Journal of Consumer Behaviour 6.2–3 (2007): 94–110. Jordan, Jennifer A. “The Heirloom Tomato as Cultural Object: Investigating Taste and Space.” Sociologia Ruralis 47.1 (2007): 20–41. Latour, Bruno. Science in Action: How to Follow Scientists and Engineers Through Society. Milton Keynes: Open UP, 1987. Morton, Timothy. The Ecological Thought. Cambridge, MA: Harvard University Press, 2010. ---. “Thinking Ecology, the Mesh, the Strange Stranger and the Beautiful Soul.” Collapse VI (2010): 265–293. ---. Ecology without Nature. Cambridge, MA: Harvard UP, 2007. National Museum of Australia Urban Farming and the Agricultural Show. 12 Mar. 2014. ‹http://www.nma.gov.au/online_features/urban_farming_agricultural_show/home›. Norberg-Hodge, Helena. “Beyond the Monoculture: Strengthening Local Culture, Economy and Knowledge.” The Journal of Sustainability Education. 19 Mar. 2012. 13 Mar. 2014 ‹http://www.jsedimensions.org/wordpress/content/beyond-the-monoculture-strengthening-local-culture-economy-and-knowledge_2012_03›. Plumwood, Val. Environmental Culture: The Ecological Crisis of Reason. London and New York: Routledge, 2002. Power, Emma. “Human-Nature Relations in Suburban Gardens.” Australian Geographer 36.1 (2005): 39–53. Probyn, Elspeth. Carnal Appetites: Foodsexidentites. London: Routledge, 2000. Seyfang, Gil. “Shopping for Sustainability: Can Sustainable Consumption Promote Ecological Citizenship?”. Environmental Politics 14.2 (2005): 290–306. -----. “Ecological Citizenship and Sustainable Consumption: Examining Local Organic Food Networks.” Journal of Rural Studies 22 (2006): 383–395. -----. “Growing Sustainable Consumption Communities: The Case Of Local Organic Food Networks.” International Journal of Sociology and Social Policy 27.3/4 (2007): 120–134. Shiva, Vandana. Stolen Harvest: The Hijacking of the Global Food Supply. Cambridge, MA: South End P, 2000. Thrupp, Lori Ann. “Linking Agricultural Biodiversity and Food Security.” International Affairs 76.2 (2000): 265–282. Turner, Bethaney. “Embodied Connections: Sustainability, Food Systems And Community Gardens.” Local Environment: The International Journal of Justice and Sustainability 16.6 (2011): 509-522. ---. “Reflections On a New Technology”. National Museum of Australia 2012. 12 Mar. 2014. ‹http://www.nma.gov.au/history/pate/objects/collection_reflections/genetically_modified_food_and_farming›. Acknowledgements Thank you to the gardeners who volunteered to be part of this study. The interviews related to the Royal Canberra Show were carried out as part of a collaborative project between the Faculty of Arts and Design at the University of Canberra (Joanna Henryks and Bethaney Turner) and the People and the Environment team (George Main and Kirsten Wehner) at the National Museum of Australia.
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography