Journal articles: 'Price perceptions'

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Liang, Wai Ki, and David Corkindale. "How eWord of Mouth valences affect price perceptions." International Journal of Market Research 61, no. 1 (July 19, 2018): 50–63. http://dx.doi.org/10.1177/1470785318788469.

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The influence of electronic Word of Mouth (eWOM) on consumers’ perceptions of price, allowing for consumers having different price acceptability levels, was examined through nine online experiments. Three valences of eWOM were systematically examined: positive, negative, and inconsistent, that is, both positive and negative present in the word-of-mouth communication. When contemplating making a purchase of an item, consumers have ranges of prices that would be acceptable. It was found that eWOM was more influential on consumers’ price perceptions than the advertised price for all price acceptability levels. However, the price perception of an item was found to be less acceptable when eWOM was inconsistent compared to when eWOM was absent or was positive. Inconsistent eWOM had a negative effect on price perceptions but not as great as that when negative eWOM was present and this was consistently found to apply for all price acceptability levels. The market context for the experiments was that of a tourism service, a Group Package Tour in Japan. We present the study’s implications for practitioners in this type of market, as well as the contribution to the research literature on word-of-mouth influence on consumer response to prices.

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Grewal, Dhruv, Kent B. Monroe, and R. Krishnan. "The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions." Journal of Marketing 62, no. 2 (April 1998): 46–59. http://dx.doi.org/10.1177/002224299806200204.

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The authors expand and integrate prior price-perceived value models within the context of price comparison advertising. More specifically, the conceptual model explicates the effects of advertised selling and reference prices on buyers’ internal reference prices, perceptions of quality, acquisition value, transaction value, and purchase and search intentions. Two experimental studies test the conceptual model. The results across these two studies, both individually and combined, support the hypothesis that buyers’ internal reference prices are influenced by both advertised selling and reference prices as well as the buyers’ perception of the product's quality. The authors also find that the effect of advertised selling price on buyers’ acquisition value was mediated by their perceptions of transaction value. In addition, the effects of perceived transaction value on buyers’ behavioral intentions were mediated by their acquisition value perceptions. The authors suggest directions for further research and implications for managers.

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Chang, Ming-Hsu, and Wen-Bin Chiou. "Psychophysical Methods in Study of Consumers' Perceived Price Change for Food Products." Psychological Reports 100, no. 2 (April 2007): 643–52. http://dx.doi.org/10.2466/pr0.100.2.643-652.

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When adjusting product prices, marketers wish information concerning consumers' price perceptions. The present study aimed to develop an optimal pricing framework for food products by applying Weber's Law and Stevens' Power Law in psychophysics. The first phase attempted to measure the differential thresholds when magnitudes of prices were raised and lowered. The second phase was conducted to establish the psychophysical function representing perceived changes. Analysis showed consumers' differential thresholds were positively correlated with the initial price, consistent with Weber's Law. Further, participants' perceived change differed for increased and decreased prices. Products were perceived as cheaper only when medium-and low-priced products dropped dramatically in price. However, small reductions for the high-priced products were perceived as cheaper. Regardless of price changes, participants perceived products were more expensive when prices dropped by a small amount.

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Rodriguez-Feijoo, Santiago, Alejandro Rodriguez-Caro, and Carlos Gonzalez-Correa. "Fruit and Vegetable Prices and Perceptions in Mercalaspalmas Wholesale Market." Innovar 25, no. 55 (January 1, 2015): 145–55. http://dx.doi.org/10.15446/innovar.v25n55.47230.

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This paper studies the behavior of fruit and vegetable prices in a wholesale market. Its aims are: a) to examine price behavior and changes; and b) to identify statistically significant factors in the perception of prices and to quantify the effect of these factors on the market price. For this purpose, daily data were obtained on modal prices at the Mercalaspalmas wholesale market from 2006 until mid-2010. The results obtained show there is a similar degree of flexibility in price increases and decreases, and show the product to be the determinant element in setting prices. There was found to be a strong degree of price permanence, in the sense that changes take place slowly and following a lag. The following significant factors were identified in the perception of prices: the length of time a price has remained unchanged in the market; the period during which a product has been absent from the market; the quantities traded at a given price; and the index of market prices. However, the quantitative effect of this body of factors on the perceived price is very limited.

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Kleinsasser, Sabine, and Udo Wagner. "Price endings and tourism consumers’ price perceptions." Journal of Retailing and Consumer Services 18, no. 1 (January 2011): 58–63. http://dx.doi.org/10.1016/j.jretconser.2010.09.011.

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Tolbert, Sylvia Long, Chiranjeev Kohli, and Rajneesh Suri. "Who pays the price for loyalty? The role of self-consciousness." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 362–71. http://dx.doi.org/10.1108/jpbm-08-2013-0375.

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Purpose – This paper aims to study the role of self-consciousness from the point of view of firm loyalty. Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Design/methodology/approach – Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Findings – Analysis reveals that consumers’ evaluations and search behaviors are influenced by characteristics of the medium (retail vs e-tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are likely to seek information at such retailers even when similar products are available online. However, males evaluate online offers better than identical store offers and are less inclined to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers. Originality/value – The findings shed light on how consumers evaluate identical online vs retail price offers, and their associated search intentions. These findings have practical implications for merchants who adopt a dual presence.

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Gielissen, Robert, Chris E. Dutilh, and Johan J. Graafland. "Perceptions of Price Fairness." Business & Society 47, no. 3 (December 10, 2007): 370–89. http://dx.doi.org/10.1177/0007650308316937.

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Jiang, Pingjun. "Managing Customer Price Perceptions." Services Marketing Quarterly 24, no. 4 (March 2003): 77–98. http://dx.doi.org/10.1300/j396v24n04_05.

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Tegowati, Tegowati, Dewi Mutmainnah, Nenny Syahrenny, and In’am Widiarma. "EFEKTIVITAS PROMOSI ONLINE, LAYANAN PURNA JUAL DAN PERSEPSI HARGA UNTUK MENINGKATKAN PENGAMBILAN KEPUTUSAN PADA M-COMMERCE." Media Mahardhika 21, no. 2 (January 30, 2023): 284–91. http://dx.doi.org/10.29062/mahardika.v21i2.611.

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The purpose of this study is to investigate how pricing perception, after-sales service, and online promotion influence online purchasing decisions. The sample is 150 respondents who have made online purchases via smartphones. Multiple linear regression was employed in the data analysis with SPSS 20.0. The conclusions in this study are as follows: 1) Perception of price affects online purchasing decisions; 2) After-sales service does not affect online purchasing decisions; 3) Online Promotion affects online purchasing decisions. Price perceptions and online promotions affect online purchasing decisions because prices are sensitive, especially for mothers or women. Consumers are rational economic actors. This means that they will take decisions or actions that are most beneficial to them, in this case, related to the price of goods. The law of supply and demand concerns price and quantity. If prices fall, the need for goods and services will increase, and vice versa

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Ferreira, Alcina G., and Filipe J. Coelho. "Product involvement, price perceptions, and brand loyalty." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 349–64. http://dx.doi.org/10.1108/jpbm-06-2014-0623.

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Purpose – This paper aims to contribute to the literature on brand loyalty by illustrating the mechanisms through which product involvement influences brand loyalty. In doing so, the study is original in considering the mediating role of the multidimensional price perceptions’ construct. Design/methodology/approach – Two thousand questionnaires were distributed in two shopping malls, yielding a sample of 535 consumers, covering eight different grocery products. To test the hypothesized model, the authors relied on structural equation modelling. Findings – Product involvement influences on brand loyalty are partially mediated by price perceptions. This is a novel finding. Moreover, product involvement relates positively to six price perceptions, and this is also original. As expected, value consciousness and sale proneness are detrimental to brand loyalty, whereas price – quality schema contributes to it. Unexpectedly, however, price consciousness, sale proneness and price mavenism are positively related to loyalty. Practical implications – Managers can improve brand loyalty by increasing consumers’ product involvement, by reducing the reliance on a value-for-money orientation and on non-coupon promotions and by focusing on lower or higher prices and on coupon promotions and emphasizing a price – quality association. Originality/value – The product involvement/brand loyalty relationship has been characterized by mixed findings. This paper contributes to this debate by clarifying the mechanisms through which involvement relates to loyalty. In doing this, this paper also innovates by investigating the relationship between involvement and the multidimensional price perceptions’ construct. In this process, this paper also inquires how seven price perceptions relate to brand loyalty, with novel findings emerging.

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Xu, Xiang, Waishan Qiu, Wenjing Li, Xun Liu, Ziye Zhang, Xiaojiang Li, and Dan Luo. "Associations between Street-View Perceptions and Housing Prices: Subjective vs. Objective Measures Using Computer Vision and Machine Learning Techniques." Remote Sensing 14, no. 4 (February 13, 2022): 891. http://dx.doi.org/10.3390/rs14040891.

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This study investigated the extent to which subjectively and objectively measured street-level perceptions complement or conflict with each other in explaining property value. Street-scene perceptions can be subjectively assessed from self-reported survey questions, or objectively quantified from land use data or pixel ratios of physical features extracted from street-view imagery. Prior studies mainly relied on objective indicators to describe perceptions and found that a better street environment is associated with a price premium. While very few studies have addressed the impact of subjectively-assessed perceptions. We hypothesized that human perceptions have a subtle relationship to physical features that cannot be comprehensively captured with objective indicators. Subjective measures could be more effective to describe human perceptions, thus might explain more housing price variations. To test the hypothesis, we both subjectively and objectively measured six pairwise eye-level perceptions (i.e., Greenness, Walkability, Safety, Imageability, Enclosure, and Complexity). We then investigated their coherence and divergence for each perception respectively. Moreover, we revealed their similar or opposite effects in explaining house prices in Shanghai using the hedonic price model (HPM). Our intention was not to make causal statements. Instead, we set to address the coherent and conflicting effects of the two measures in explaining people’s behaviors and preferences. Our method is high-throughput by extending classical urban design measurement protocols with current artificial intelligence (AI) frameworks for urban-scene understanding. First, we found the percentage increases in housing prices attributable to street-view perceptions were significant for both subjective and objective measures. While subjective scores explained more variance over objective scores. Second, the two measures exhibited opposite signs in explaining house prices for Greenness and Imageability perceptions. Our results indicated that objective measures which simply extract or recombine individual streetscape pixels cannot fully capture human perceptions. For perceptual qualities that were not familiar to the average person (e.g., Imageability), a subjective framework exhibits better performance. Conversely, for perceptions whose connotation are self-evident (e.g., Greenness), objective measures could outperform the subjective counterparts. This study demonstrates a more holistic understanding for street-scene perceptions and their relations to property values. It also sheds light on future studies where the coherence and divergence of the two measures could be further stressed.

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Boyle, Peter J., Hyoshin Kim, and E. Scott Lathrop. "The relationship between price and quality in durable product categories with private label brands." Journal of Product & Brand Management 27, no. 6 (September 17, 2018): 647–60. http://dx.doi.org/10.1108/jpbm-09-2017-1590.

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PurposeThis paper aims to investigate price and objective-quality in durable product categories containing national and private-label (PL) brands.Design/methodology/approachUsing data from consumer reports objective-test results of 14,476 durable products available in the US the authors identified product categories containing both national and PL brands; constructed relative price- and quality-indices for each category; calculated price and quality differentials for each category then modeled the relationship between them; estimated the price premium associated with national brands (NBs); and computed price–quality (PQ) correlations for each category. The authors also analyzed the same relationships using subjective brand-perception data collected from 240 consumers.FindingsOverall the price of NBs in durable products was substantially higher than the price of PL brands despite there being little to no difference in quality levels overall, with the proportion of categories having higher PL quality nearly equaling that of categories having superior NB quality. Correlation between price and quality was moderate. Accuracy of consumer perceptions varied depending on the importance of brand in the purchase decisions for particular product categories.Originality/valueThis paper uses a large objective dataset spanning a period of more than eight years to assess price and quality for durable goods in categories offering PL brands. It addresses an under-studied area, that of PL brands for higher-priced, longer-lasting products. The findings contribute to an existing understanding of PLs, especially in the domain of durable-goods, as well as to the body of research in the area of PQ relationships. It also adds to our understanding of consumers’ perceptions of brand as a factor in durable product decisions and how the market aligns with those perceptions.

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Thomas, Stefan, and Heribert Gierl. "Do Multi-Currency Price Tags Bias Price Perceptions?" Marketing ZFP 38, no. 4 (2016): 199–213. http://dx.doi.org/10.15358/0344-1369-2016-4-199.

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Fecher, André, Thomas Robbert, and Stefan Roth. "Same price, different perception: Measurement-unit effects on price-level perceptions and purchase intentions." Journal of Retailing and Consumer Services 49 (July 2019): 129–42. http://dx.doi.org/10.1016/j.jretconser.2019.03.017.

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Song, Qiwei, Yifeng Liu, Waishan Qiu, Ruijun Liu, and Meikang Li. "Investigating the Impact of Perceived Micro-Level Neighborhood Characteristics on Housing Prices in Shanghai." Land 11, no. 11 (November 9, 2022): 2002. http://dx.doi.org/10.3390/land11112002.

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It is widely accepted that houses in better-designed neighborhoods are found to enjoy a price premium. Prior studies have mainly examined the impact of macro-level neighborhood attributes (e.g., park accessibility using land use data) on housing prices. More recently, research has investigated the micro-level features using street view imagery (SVI) data, though scholars limited the scope to objective indicators such as the green view index and sky view index. The role of subjectively measured street qualities is less discussed due to the lack of large-scale perception data. To provide better explanations of whether and how the micro-level neighborhood environment affects housing prices, this article introduces a framework to collect designers’ perceptions on five subjective urban design perceptions from pairwise SVI rankings in Shanghai with an online visual survey and further predicted through machine learning (ML) algorithms. We also extracted ten important objective features from the scenes. The predictive power of micro-level neighborhood street perceptions (subjective perceptions and objective features) on housing prices was investigated using the hedonic price model (HPM) through ordinary least squares (OLS) and spatial regression, which considers spatial dependence. The findings prove the significance of the value of perceived qualities of the neighborhoods. It reveals that both objective perceived features and subjective perceptions significantly contribute to housing prices; while the objective features show more collective strengths, individual subjective perceptions have more explanatory power, and we argue that these two measures can complement each other. This study provides an important reference for decision makers when selecting street quality indicators to inform city planning, urban design, and community and housing development plans.

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Manongko, Allen A. CH, Ninik Indawati, Silvana S. A. Oroh, and Maria Melva Kaparang. "Customer's Purchase Decision in Alfamaret Tataaran II Minahasa." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 3 (October 20, 2021): 122–30. http://dx.doi.org/10.32535/ijthap.v4i3.1214.

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This study aims to determine the partial effect of service quality and price perceptions on customer buying decisions; and the simultaneous influence of service quality and price perception on customer buying decisions at Alfamart Tataaran II Minahasa. This research applied a quantitative approach with a survey method. The population comprised consumers who have made purchases at Alfamart Tataaran II Minahasa. The research sample consisted of 150 respondents selected by accidental sampling. The data were collected through questionnaires and analyzed by multiple regression. The findings reveal a significant effect of service quality on customer buying decisions, a positive and significant influence on price perceptions on customer buying decisions, and a collective positive influence and significant service quality and price perceptions on customer decisions.

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Wakes, Sarah, Linda Dunn, Dahna Penty, Kayla Kitson, and Tim Jowett. "Is Price an Indicator of Garment Durability and Longevity?" Sustainability 12, no. 21 (October 27, 2020): 8906. http://dx.doi.org/10.3390/su12218906.

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Increasing focus on the sustainability of clothing has highlighted issues such as “fast fashion”, impacts of laundering, durability, perceptions and expectations of wear and quality. The general consensus is that low-price garments (usually “fast fashion”) are of low quality, low durability to laundering and are therefore more likely to be disposed of after minimal wears. The aim of this research is therefore to explore the relationship between price, perception of quality, frequency of laundering and durability to laundering of a common garment. Physical experiments on black T-shirts was undertaken to determine whether the price of a garment determines its quality in terms of durability to laundering; and a survey was conducted on perceptions of whether the quality of a garment is tied to its price. Price was found to not be a good indicator of physical performance, especially when it is lower. The two highest-priced T-shirts experienced the least change and this was attributed to better-quality fabric and construction. Participants expected more durability and higher quality as the price of the T-shirt increased and expectations were mostly pessimistic of garment performance to laundering compared to the actual performance compared against theoretically acceptable changes in garment dimension.

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Friesen, Mark. "A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry." Die Unternehmung 74, no. 4 (2020): 403–25. http://dx.doi.org/10.5771/0042-059x-2020-4-403.

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This paper investigates the concept of perceived price fairness and its dynamic alteration along the customer buying cycle. Today, variable pricing is widespread in many service industries. Besides the current sales price, customers are extensively exposed to varying external reference prices (for example, advertised prices). Thus, this pricing practice risks being perceived as unfair at some stage along the purchasing process, and negative consumer reactions cannot be ruled out. However, previous research has adopted a quite static approach, which only offered an incomplete picture of fairness perceptions with a specific service offer. To better capture the dynamics, this study conducted a scenario-based experiment with 459 airline customers encompassing repeated measures. The results provide evidence that the perception of distributive and procedural fairness significantly varies with the exposure to changing external reference prices along the buying cycle. Therefore, marketers should be cautious regarding price variations and advertised prices.

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Yao, Jun, and Harmen Oppewal. "Unit pricing matters more when consumers are under time pressure." European Journal of Marketing 50, no. 5/6 (May 9, 2016): 1094–114. http://dx.doi.org/10.1108/ejm-03-2015-0122.

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Purpose This paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to test how time pressure enhances the behavioural and perceptual effects of displaying unit prices. Design/methodology/approach Two on-line experiments were conducted using national samples of shoppers. In Study 1, participants indicated their choices and perceptions in an inter-brand shopping scenario where prepackaged products have conflicting positions on retail price and unit price. In Study 2, participants conducted the same shopping task but now under a condition of time pressure. Findings Study 1 shows that unit pricing shifts consumer choices towards the lower unit priced options and improves their perceptions of task information load. Study 2 shows that when consumers are under time pressure, unit pricing shows stronger effects on choices but not on perceptions. Research limitations/implications The study comprised a fairly homogenous set of low involvement categories and relatively small assortments in a hypothetical purchase setting. Exploration of the role of unit pricing in more complex and more realistic purchase environments pose suitable avenues for future research. Practical implications This study shows that consumers benefit from unit pricing because it makes it easier for them to find the lower unit priced items and to more quickly complete their shopping task. Retailers will benefit from increased customer satisfaction and possibly an improved store image. Social implications The study shows that consumers generally benefit from the presence of unit pricing and that unit price information does not create harmful effects in terms of increasing their information load. Originality/value This study uses a specifically designed and controlled but nevertheless realistic grocery choice task to study the effects of unit pricing in an inter-brand context where there are only small differences in size and price. The study contributes to the literature by showing that in such conditions, unit prices help consumers compare the economic losses associated with product options. Their heuristic role is more pronounced when consumers are under time pressure. The study shows that consumers generally benefit from the presence of unit prices.

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SIMMONS, PETER, and DANIEL WEISERBS. "CONSUMER PRICE PERCEPTIONS AND EXPECTATIONS *." Oxford Economic Papers 44, no. 1 (January 1992): 35–50. http://dx.doi.org/10.1093/oxfordjournals.oep.a042035.

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Stevens, Blair F. "Price Value Perceptions of Travelers." Journal of Travel Research 31, no. 2 (October 1992): 44–48. http://dx.doi.org/10.1177/004728759203100208.

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Chandrashekaran, Rajesh. "Spending propensity and price perceptions." International Review of Retail, Distribution and Consumer Research 30, no. 2 (May 28, 2019): 193–212. http://dx.doi.org/10.1080/09593969.2019.1615531.

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Brent, Daniel A., and Michael B. Ward. "Price perceptions in water demand." Journal of Environmental Economics and Management 98 (November 2019): 102266. http://dx.doi.org/10.1016/j.jeem.2019.102266.

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Sitama, Mega Fitria, and Eko Fajar Cahyono. "FAKTOR-FAKTOR PENILAIAN KEPUTUSAN KONSUMEN DALAM PEMBELIAN KOSMETIK HALAL (STUDI KASUS MAHASISWI MUSLIMAH FAKULTAS EKONOMI DAN BINIS UNIVERSITAS AIRLANGGA)." Jurnal Ekonomi Syariah Teori dan Terapan 6, no. 3 (January 15, 2020): 599. http://dx.doi.org/10.20473/vol6iss20193pp599-624.

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This study aims to determine the assessment of prices, income, benefits, priority scale, perceptions of wasteful feelings and consumer decisions in purchasing halal cosmetics case studies of Unair Surabaya FEB female students. This study uses a quantitative approach with analysis of hypothesis testing. Retrieval of primary data in this study was conducted using a questionnaire. The sample in this study amounted to 357 students from the Faculty of Economics and Business, Airlangga University, Surabaya. Based on the results of the study, the valuation of prices consisting of prices (benefits), prices (affordable), prices (competing) partially has a significant effect. Revenue partially has a significant effect. Halal judgments which consist of halal necessity, halal logo (competitor), halal logo (Islamic rules), halal logo (important aspects) partially have a significant effect. Assessment of benefits that consist of benefits (face), benefits (appearance), benefits (not allergies), benefits (long-term), partially significant effect. Evaluation of priority scale consists of priority scale (food), priority scale (health), priority scale (education), priority scale (residence) partially significant effect. Perception assessment consisting of perceptions (unique and funny packaging), perceptions (replace new ones), perceptions (moderate trends), partially have a significant effect. Consumer decision making partially has a significant effect.Keywords: Price valuation, Income, Benefits, Priority Scale, Perception of Wasteful Feelings, Consumer Decisions, Halal Cosmetics.

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Huangfu, Gang, and Liqi Zhu. "Do Consumers' Perceptions of Price Fairness Differ According to Type of Firm Ownership?" Social Behavior and Personality: an international journal 40, no. 4 (May 1, 2012): 693–98. http://dx.doi.org/10.2224/sbp.2012.40.4.693.

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We investigated Chinese consumers' perceptions of price fairness by introducing the type of firm ownership (state-owned monopoly, and non-state-owned corporation) as an independent variable, to investigate whether or not people's feelings of price fairness differ between stateand non-state-owned firms. Results showed that our participants tended to accept price rise because of cost increase, but not price rise because of an increase in demand. Participants also regarded as unfair the price remaining high when cost decreased. Auction in the situation of shortage of goods, was also regarded as unfair. State-owned monopolies raising their prices was viewed by participants as being more unfair than a price rise by a non-state-owned corporation.

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Snir, Avichai, Daniel Levy, and Haipeng (Allan) Chen. "End of 9-endings, price recall, and price perceptions." Economics Letters 155 (June 2017): 157–63. http://dx.doi.org/10.1016/j.econlet.2017.04.001.

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Kusumah, Echo Perdana, Ratih Hurriyati, and Hamsani Hamsani. "Peran Mediasi Persepsi Harga Terhadap Kualitas Pengalaman dan Kepuasan Wisatawan." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 6, no. 2 (September 21, 2020): 1–13. http://dx.doi.org/10.21070/jbmp.v6i2.607.

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Tourist experiences can provide an assessment of a destination by tourists. In the context of island destinations, this study aims to explore deeper the quality of tourist experiences, price perceptions, and tourist satisfaction. The quality of the tourist experience consists of various variables, including escapist, pleasure, relaxation and involvement. A total of 157 samples were obtained through online convenience sampling method for tourists who have visited Belitung Island. Respondents are devoted to tourists who are located outside Belitung Island to avoid biased answers from local residents. Structural Equation Model (SEM) was applied in this study. The results show that only the involvement factor in the quality of tourist experience can influence price perception. Perceptions of prices can indirectly mediate the quality of tourist experiences, except for relaxation. Regardless of the fact that visitors consider the price to be outrageous (expensive or unsuitable), they will still create a positive assessment of the destination if they can involve in the decision-making process. In turn they will be satisfied with their experiences.

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Eckert, Christine. "Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION." GfK Marketing Intelligence Review 3, no. 2 (November 1, 2011): 50–53. http://dx.doi.org/10.2478/gfkmir-2014-0048.

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Abstract Price differentiation has long been recognized as a strategy that companies can use to increase profits when consumers’ tastes and valuations of a good price vary. Companies engaging in price differentiation have the opportunity to increase profits considerably compared to those which use a uniform pricing strategy. Accordingly, it should be beneficial for companies to exploit the possibility of charging different prices in online and offline channels as they offer different shopping benefits and are differently valued by consumers. nevertheless, it can be observed that some multi-channel retailers prefer to charge uniform prices in online and offline channels. They argue for consistent prices across distribution channels to maintain a strong brand - and because varying prices may lead to customers’ confusion, anger, irritation and perceptions of price unfairness.

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Hapsari, Winda, Yonathan Palinggi, and Idham Idham. "Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)." Jurnal Ekonomi & Manajemen Indonesia 21, no. 2 (December 30, 2021): 140–54. http://dx.doi.org/10.53640/jemi.v21i2.972.

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Abstract: The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

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Sijabat, Rosdiana. "Analisis Peran Mediasi Harga Terhadap Asosiasi Country Of Origin, Perceived Quality, dan Brand Image Terhadap Keputusan Pembelian." Jurnal Manajemen 17, no. 1 (October 30, 2020): 57–80. http://dx.doi.org/10.25170/jm.v17i1.1779.

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This article examines perceptions of the country of origin, perceived quality, and brand image of Chinese household appliance products on product purchasing decisions by Indonesian consumers mediated by consumer perceptions of prices. A total of 402 respondents who had purchased home appliances from China filled out questionnaires related to their perceptions of the products studied, and these perceptions were analyzed using PLS-SEM. The analysis results show that perceptions of the country of origin, perceived quality, and brand image have a positive and significant relationship to consumer decisions in buying household brand products from China in Indonesia. Perceptions of price mediate the relationship between country of origin, perceived quality, and brand image on purchasing decisions with positive associations. This study provides new insights into the relationship between country of origin, perceived quality, brand image, and price on product purchasing decisions from China in Indonesia, where both countries are developing countries. The study offers managerial implication on the importance of home appliance manufacturers from China to maintain affordable prices in the Indonesian market.

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von Hobe, Cord-Friedrich, Marius Michels, and Oliver Musshoff. "German Farmers’ Perspectives on Price Drivers in Agricultural Land Rental Markets—A Combination of a Systematic Literature Review and Survey Results." Land 10, no. 2 (February 10, 2021): 180. http://dx.doi.org/10.3390/land10020180.

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Despite the popularity of agricultural land markets as a research topic, a current literature review on price drivers on agricultural land rental markets is missing, which is crucial in order to gain an overview of the status quo. Furthermore, farmers’ perceptions of price drivers on agricultural land rental markets have not been considered sufficiently. Therefore, this study combines descriptive results from a survey with 156 German farmers conducted during 2019–2020 using purposive sampling and a systematic literature review. The systematic literature review reveals four important areas acting as price drivers in agricultural land rental markets: policy/Common Agricultural Policy (CAP), bioenergy, climate change, and market prices/competition. Based on the overview, several points of departure for further research are provided. Furthermore, results from the survey show that farmers’ perceptions of the relative importance of the price drivers differ from the results of scientific literature. Therefore, perceptions of farmers should be considered for possible policy interventions derived from scientific evidence.

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Mukherjee, Sudipta. "Dual-process model for the influence of taxes and fees inclusion on price perceptions." Journal of Consumer Marketing 39, no. 2 (February 18, 2022): 204–17. http://dx.doi.org/10.1108/jcm-09-2020-4133.

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Purpose This research aims to study whether consumers differ in their attitudes toward equivalent prices that include vs exclude taxes and fees. In addition, this research will study whether computation ease-based processing fluency and perceived price fairness mediate this relationship in parallel, and whether need for cognition and political beliefs and affiliation moderate the effect. Design/methodology/approach Two experiments were conducted in which participants evaluated two price formats and then responded to relevant measures. Findings This research shows that consumers perceive prices that include (vs exclude) taxes and fees to be easier to process, and a fairer price, and subsequently exhibit a higher willingness to buy. Additionally, this effect is moderated by need for cognition, and political beliefs and affiliation. Research limitations/implications Future research could investigate potential additional situational moderators (such as price type – total vs unit, consumption category, relative sizes of base price vs taxes and fees) and dispositional moderators (such as price sensitivity and tightwadism/spendthriftism). Practical implications This research provides insights to marketers regarding the downstream impact of pricing decisions – such as including vs excluding taxes and fees from total price. Further, depending on the product category and target customer characteristics (political affiliation), marketers can determine whether to include or exclude taxes and fees. Social implications This research highlights the tendency of conservatives to avoid taxes and fees. As such, it adds to the understanding of conservative consumer groups. Originality/value This research contributes to existing research on price-framing research by finding an interesting effect related to multi-dimensional pricing and partitioned pricing. Additionally, this research contributes to existing research on computation ease-based processing fluency and price fairness perception. Finally, this contributes to an increasingly important body of research: the effect of political affiliation on consumption. This also provides clear guidance to marketers with regard to deciding service pricing.

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Sasongko, Hendro. "FAKTOR FUNDAMENTAL DAN MAKRO EKONOMI YANG MENENTUKAN HARGA SAHAM PERUSAHAAN MAKANAN DAN MINUMAN DI BURSA EFEK INDONESIA." JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) 6, no. 1 (April 28, 2020): 1–12. http://dx.doi.org/10.34203/jimfe.v6i1.1935.

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The research intends to determine the stock price from fundamental (Current Ratio [CR], Return on Assets [ROA], Earning Per Share [EPS], Debt to Equity Ratio [DER]) and macroeconomic factors (Inflation Rate) of food and beverage companies on the Indonesia Stock Exchange. This type of research is a verification study with an explanatory survey method. The type of data used is secondary data with a sampling method that is purposive sampling. There are thirteen sample companies that use panel data regression analysis methods, with regression models that meet the classical assumption test. Based on the results of the study note that simultaneously CR, ROA, EPS, DER, and Inflation variables determine the stock price. Partially, CR does not determine the stock price, ROA partially determines the stock price positively and significantly. EPS partially determines stock prices positively and significantly. DER partially does not determine stock prices. The inflation rate partially determines stock prices negatively. The implication of this research is that companies really need to pay attention to the level of profitability because the ratio is very influential on investor perceptions. In addition, macroeconomics must also be considered because it affects the perception of investors in the company's position.

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Simeone, Mariarosaria, Carlo Russo, and Debora Scarpato. "Price Quality Cues in Organic Wine Market: Is There a Veblen Effect?" Agronomy 13, no. 2 (January 30, 2023): 405. http://dx.doi.org/10.3390/agronomy13020405.

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Italian wine consumers show a progressive shift in favor of organic wine. Sustainability is an important driver for the emerging consumers who tend to adopt eco-friendly behaviors, avoiding food waste and respecting the environment. In this scenario, it is of interest to understand the profile of organic wine consumer, the cues that are used in the process and their impact on purchasing choice. The results from a regression on data from a sample survey showed that price is an important factor driving perceptions of organic wine quality. We found an asymmetry in the impact of price as a quality cue: while high prices may be in fact able to elicit a positive perception, low prices do not lead to non-positive perception necessarily. In addition, consumers who value sustainable consumption, have a vegan lifestyle, purchase their wine directly from wineries are more likely to have a positive perception of organic wine. Similarly, elder, educated consumers could have a higher probability to exhibit a positive perception of organic wine. This research shows that the Veblen effect can also exists for food markets in particular with the product with the greatest evocative charge, such as in the wine market.

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Suri, Rajneesh, Jane Zhen Cai, Kent B. Monroe, and Mrugank V. Thakor. "Retailers’ Merchandise Organization and Price Perceptions." Journal of Retailing 88, no. 1 (March 2012): 168–79. http://dx.doi.org/10.1016/j.jretai.2011.02.005.

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Bolton, Lisa E., Luk Warlop, and Joseph W. Alba. "Consumer Perceptions of Price (Un)Fairness." Journal of Consumer Research 29, no. 4 (March 2003): 474–91. http://dx.doi.org/10.1086/346244.

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Folkes, Valerie, and Rita D. Wheat. "Consumers' price perceptions of promoted products." Journal of Retailing 71, no. 3 (September 1995): 317–28. http://dx.doi.org/10.1016/0022-4359(95)90028-4.

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Niedrich, Ronald W., Subhash Sharma, and Douglas H. Wedell. "Reference Price and Price Perceptions: A Comparison of Alternative Models." Journal of Consumer Research 28, no. 3 (December 2001): 339–54. http://dx.doi.org/10.1086/323726.

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Hardesty, David M., William O. Bearden, Kelly L. Haws, and Blair Kidwell. "Enhancing perceptions of price–value associated with price-matching guarantees." Journal of Business Research 65, no. 8 (August 2012): 1096–101. http://dx.doi.org/10.1016/j.jbusres.2011.08.024.

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Putro, Wirawan Seto. "ANALISIS PENGARUH PERSEPSI HARGA TERHADAP PERILAKU PEMBELIAN PRODUK KEBUTUHAN SEHARI-HARI (STUDI PADA INDO GROSIR JALAN MAGELANG)." Journal Competency of Business 3, no. 2 (December 2, 2019): 80–96. http://dx.doi.org/10.47200/jcob.v3i2.671.

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This empirical research is intended to determine the relationship between consumer perceptions of the role of negative prices (Value Consciousness, Price Consciousness, Coupon Proneness, Sale Proneness, and Price Mavenism) with the role of positive prices (Price Quality Schema and Prestige Sensitivity). In this study the data were obtained through distributing questionnaires to 250 respondents, namely consumers who were making a purchase or those who had made a purchase at Indogrosir Jalan Magelang Yogyakarta. Based on the results of data analysis with SEM analysis with the AMOS program showed that there was an influence of negative variables. role price on positive role price, there is a negative role price influence on Value Consciousness in the role of negative prices, there is a negative role price influence on Price Mavenism on the role of negative prices, there is a negative influence role price on Price Consciousness on the role of negative prices, there is a negative role effect price on Sale Proneness on the role of negative prices, there is a negative influence on the role price on Coupon Proneness on the role of negative prices, there is a positive influence on the role price on Price quality schema on the role of negative prices and there is a positive influence on the role price against Prestige sensitivity.

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Adinugraha, Hendri Hermawan. "Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal." Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam 5, no. 1 (June 23, 2020): 150. http://dx.doi.org/10.31332/lifalah.v5i1.1692.

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The purpose of this study was to analyze the influence of attitudes, halal labeling, and price perceptions on purchasing decisions for Coca Cola beverage products in Semarang City. This research method uses a quantitative approach, a sample of 100 Non-Muslim consumer respondents using purposive sampling technique and uses multiple linear regression analysis tools. The results of research on perceptions of Non-Muslim consumers towards the decision to purchase halal beverage products indicate that customer attitudes, halal lebelisasi, and price perceptions have a positive effect on the decision to purchase Coca Cola beverage products. The description is that if consumers have a good attitude toward halal drinks, products labeled as halal, and perceptions of prices currently set can be accepted by consumers, the decision to purchase Coca Cola beverage products will increase, and vice versa.

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Osiemo, Jamleck, Ruerd Ruben, and Evan Girvetz. "Farmer Perceptions of Agricultural Risks; Which Risk Attributes Matter Most for Men and Women." Sustainability 13, no. 23 (November 23, 2021): 12978. http://dx.doi.org/10.3390/su132312978.

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Analysis of farmer risk perceptions is usually limited to production risks, with risk perception as a function of likelihood and severity. Such an approach is limited in the context of the many risks and other important risk attributes. Our analysis of the risk perceptions of farmers extends beyond production risks, severity of the risks, and their likelihoods. We first characterize agricultural risks and identify their main sources and consequences. We then analyze risk perceptions as a hierarchical construct using partial least squares path modelling. We determine the most important risks and risk attributes in the perceptions of farmers, and test for differences in the perceptions between men and women. Results show that severity and ability to prevent a risk are most important in forming risk perceptions. Second, probabilities (ability to prevent) tend to matter more to men (women) for some risks; lastly, low crop yields and fluctuating input prices have greater total effects on the overall risk perception. Our results provide an impetus for risk analysis in agriculture to consider risk attributes that cause affective reactions such as severity and perceived ability to prevent the risks, the need for input price stabilization, and redress of the rampart yield gaps in small-scale agriculture.

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Krishna, Aradhna. "Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay." Journal of Marketing Research 28, no. 4 (November 1991): 441–51. http://dx.doi.org/10.1177/002224379102800406.

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Research has shown that brands with higher deal frequency obtain a smaller market share gain on deal and have a lower expected price. However, the level of dealing must be perceived by consumers before it can affect consumer response to promotions. Hence, perception of deal frequency may affect consumer price perceptions and deal response much more strongly than the actual deal frequency. The author determines how consumer perceptions of deal frequency for a brand may be influenced by the dealing pattern of that brand and of other brands. She shows that the price consumers are willing to pay for a brand is correlated more highly with perceived deal frequency than with actual deal frequency. She also shows that the price consumers are willing to pay is correlated with the actual deal frequency of the brand for certain dealing patterns, but not for others.

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Robbert, Thomas, and Stefan Roth. "The flip side of drip pricing." Journal of Product & Brand Management 23, no. 6 (September 9, 2014): 413–19. http://dx.doi.org/10.1108/jpbm-06-2014-0638.

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Purpose – The purpose of this paper is to elaborate on the differences between price partitioning and drip pricing with regard to their influence on price recall, purchase intentions and fairness perceptions. In many industries, sellers advertise low prices and reveal other surcharges sequentially as the customer goes through the buying process. To date, little is known about how these sequential, or drip-pricing, techniques influence consumer behavior. Design/methodology/approach – The study is based on an experimental between-subjects design (N = 95) with two groups. The data collection was conducted with a mixed scenario/stimuli-based online survey for a virtual travel agent. Findings – The findings reveal that underestimation of the total price of an offering is significantly weaker when prices are presented sequentially rather than partitioned. In addition to reduced purchase intentions, drip pricing may negatively affect fairness perceptions when consumers feel deceived by the seller. Originality/value – The study replicates findings of previous research on price partitioning but is one of the first empirical studies to examine the influence of sequence in price presentations. With this focus, the study opens up new avenues for pricing research.

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Khare, Arpita, Dhiren Achtani, and Manish Khattar. "Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls." Asia Pacific Journal of Marketing and Logistics 26, no. 2 (April 8, 2014): 272–95. http://dx.doi.org/10.1108/apjml-09-2013-0097.

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Purpose – The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers to attract store traffic were examined. Design/methodology/approach – Data were collected through mall intercept technique in six cities across India. Convenience sampling method was used to target metropolitan and non-metropolitan cities for data collection. Findings – Results suggest that consumers' attitude towards mall retailers' promotional strategies is influenced by shopping values and price consciousness, deal proneness, and coupon proneness. Age, education, and income influence consumers' attitude towards promotions. Research limitations/implications – Only three constructs of price perception scale were used for the research. Future research can include all the items of price perception scale to understand its applicability on Indian sample. Promotions offered by branded and non-branded retailers in malls were not examined. Practical implications – The findings can be useful to mall retailers for designing promotions to increase footfalls and sales. Promotions can be used by retailers to convey value and attract price conscious consumers. Retailers need to match their promotional offers according to price sensitivity and shopping motives of consumers. Originality/value – There is limited research to examine role of promotions used by mall retailers in attracting footfalls in Indian malls. The influence of price perceptions and shopping motives on promotions offered by retailers in Indian malls has not been examined.

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Lichtenstein, Donald R., Nancy M. Ridgway, and Richard G. Netemeyer. "Price Perceptions and Consumer Shopping Behavior: A Field Study." Journal of Marketing Research 30, no. 2 (May 1993): 234–45. http://dx.doi.org/10.1177/002224379303000208.

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Seven price-related constructs—five consistent with a perception of price in its “negative role” and two consistent with a perception of price in its “positive role”— are used as independent variables to predict marketplace responses/behaviors in five domains: price search, generic product purchases, price recall, sale responsiveness, and coupon redemption. The price-related constructs explain a significant amount of variance in all five domains, providing evidence of predictive validity. Results of a higher order factor analysis are also reported, which provide some support for the positive-negative perception of price taxonomy.

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Wang, Xiaohuan, Zhi-Ping Fan, Yiming Wang, and Manning Li. "A laboratory exploration for multi-period perishable food pricing." British Food Journal 117, no. 9 (September 7, 2015): 2214–33. http://dx.doi.org/10.1108/bfj-12-2014-0434.

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Purpose – The purpose of this paper is to put forward a multi-period dynamic pricing strategy for perishable food considering consumers’ price fairness perception. The impacts of the multi-period retail price, food freshness and inventory shortage risk on consumers’ heterogeneous willingness to pay (WTP) and their strategic purchasing behaviours are studied. Design/methodology/approach – The authors present a price optimization model for perishable food, and conduct a laboratory experiment to justify the theoretical model. The data collected are analysed by correlation analysis and nonparametric test. Findings – The results obtained reveal, first, food freshness and inventory shortage risk have effect on consumers’ heterogeneous WTP. Second, different retail prices lead to consumers’ strategically purchasing behaviours. Finally, consumers’ intertemporal price fairness perception and the food retailer’s long-term utility maximization can be achieved by developing multi-period dynamic pricing strategy. Practical implications – This study suggests the perishable food retailer to apply a step-by-step price markdown strategy. It aims at eliminating price unfairness perceptions caused by loss of freshness and high shortage risk of the perishable food in the subsequent selling periods within the shelf life. Some valuable managerial insights towards perishable pricing for food retailers are discussed. Originality/value – This study serves as the first step to utilize a laboratory experiment to dig out consumers’ intertemporal WTP towards perishable food. It also presents a novel way for describing consumers’ intertemporal price fairness perception by equalizing consumers’ average utilities considering consumer surplus, food freshness and shortage risk at different selling periods. The line of research on dynamic pricing concerning consumers’ price fairness perception is quite new in academic research, and has arisen due to its importance for food retailers of maximizing their long-term revenues and also of constructing mutual benefit and lasting connections with the consumers.

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Darma, Yudi. "Pengaruh Persepsi Harga, Kualitas Produk, dan Kepuasan Pelanggan Terhadap Minat Pembelian Ulang." Jurnal Manajemen Bisnis dan Kewirausahaan 4, no. 4 (July 20, 2020): 133. http://dx.doi.org/10.24912/jmbk.v4i4.8675.

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This research was aiming to determine the effect of price perception, product quality and customer satisfaction on repurchase intention. The sampling technique used in this study is nonprobability sampling by convenience sampling. Sampling using a quantitative approach by distributing questionnaires to 126 respondents in Jakarta. For operational variables using the Likert scale. The data analysis method uses regression data analysis which is processed through the SPSS program. Based on the results of this study indicate that significant positive price perceptions, positive significant product quality, significant positive customer satisfaction on repurchase intention. In this research, price perception has the most influence on repurchase intention.

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Xia, Lan, Kent B. Monroe, and Jennifer L. Cox. "The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions." Journal of Marketing 68, no. 4 (October 2004): 1–15. http://dx.doi.org/10.1509/jmkg.68.4.1.42733.

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Fraccaro, Annalisa, and Sandrine Macé. "Never too rich to care about prices: Effects of price endings on customer perceptions of luxury." Recherche et Applications en Marketing (English Edition) 35, no. 3 (April 30, 2020): 7–28. http://dx.doi.org/10.1177/2051570720908036.

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In this article, we build on the existing literature on price endings in the fast-moving consumer goods and luxury pricing to highlight the potential paradox of adopting odd pricing (i.e. setting prices just below the round number) for luxury goods, which should mostly use even pricing (i.e. round numbers). In a first experiment concerning luxury handbags, we test the impact of three types of price endings (–90, –00, and “other”) on luxury image and its sub-facets. We propose four mediators of the relationship between price endings and overall luxury image, that is, quality, prestige, uniqueness, and expensiveness. In a second experiment, we find that price endings have connotations specific to the luxury sector and to different segments of consumers. We conclude with recommendations to help pricing managers strategically adjust their price-ending practice to target different consumer segments.

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Journal articles on the topic 'Price perceptions'

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