Relevant bibliographies by topics / Price advertising

Academic literature on the topic 'Price advertising'

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Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Price advertising"

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Song, Hongjuan, and Yushi Jiang. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising." Tourism Economics 25, no. 2 (September 4, 2018): 213–34. http://dx.doi.org/10.1177/1354816618797250.

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The aim of this study is to examine the advertising information learning processes of potential tourists and observe how potential tourists sequentially adjust their perceived reference prices and purchase intentions with different risk preferences and choices with respect to gains (the current price is lower than the consumer’s reference price) or losses (the current price is higher than the reference price). In this study, a Bayesian experiment was conducted to elicit reference prices in the presence of tourism advertising with uncertain information. The findings show that with respect to gains, risk avoiders do not reduce their reference prices as significantly as do risk seekers when exposed to price-informative advertising. Exposure to image advertising changes potential tourists’ risk preferences, and the reference price drops more significantly for risk avoiders than for risk seekers. With respect to losses, informative and image advertising impact the reference price for participants with different risk preferences but not at a statistically significant level.
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Milyo, Jeffrey, and Joel Waldfogel. "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart." American Economic Review 89, no. 5 (December 1, 1999): 1081–96. http://dx.doi.org/10.1257/aer.89.5.1081.

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The 44 Liquormart decision, eliminating Rhode Island's ban on liquor price advertising, made Rhode Island the subject of a natural experiment for measuring the effect of advertising on prices. Using Massachusetts prices as controls, we find that advertising stores substantially cut only prices of the products that they advertise. Prices of other products, at both advertising and nonadvertising stores, do not change. Advertising stores cut their prices on products advertised by rivals, while nonadvertising stores do not. We find no reductions in price dispersion across stores. Newspaper-advertising stores appear to draw a higher share of customers after they advertise. (JEL L11, L51, L66)
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Manstein, Carl H. "WHAT PRICE ADVERTISING?" Plastic and Reconstructive Surgery 104, no. 4 (September 1999): 1208–9. http://dx.doi.org/10.1097/00006534-199909020-00079.

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Manstein, Carl H. "WHAT PRICE ADVERTISING?" Plastic & Reconstructive Surgery 104, no. 4 (September 1999): 1208–9. http://dx.doi.org/10.1097/00006534-199909040-00078.

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Baker, Paul. "Price/Advertising Modelling." Market Research Society. Journal. 36, no. 1 (January 1994): 1–12. http://dx.doi.org/10.1177/147078539403600105.

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Ezimadu, P. E. "Modelling Subsidy as a Cooperative Advertising Channel Coordination Mechanism." Nigerian Journal of Basic and Applied Sciences 27, no. 2 (May 27, 2020): 127–35. http://dx.doi.org/10.4314/njbas.v27i2.17.

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This work considers the use of subsidy as channel coordination strategy in vertical cooperative advertising in which the manufacturer is the Stackelberg game leader and the retailer is the follower. While the retailer is directly involved in advertising, the manufacturer is indirectly involved through the provision of subsidy to aid the retailer in advertising the product. The work models the demand function using a multiplicative advertising-price-demand function, and obtains the players’ prices, the retail advertising effort, the manufacturer’s subsidy rate and the payoffs. The work observes that with increasing subsidy, the manufacturer’s price margin increases while that of the retailer reduces and eventual becomes zero with total subsidy. However, the manufacturer should not totally subsidise retail advertising since it would be counterproductive for him, while at the same time would lead to very large retail payoff. Thus with appropriate subsidy strategy, the prices and the payoffs, and eventually the entire channel can be coordinated. Keywords: Channel coordination, Vertical cooperative advertising, Stackelberg game, Advertising price-demand function, Subsidy rate.
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Liu, Donald J., Harry M. Kaiser, Olan D. Forker, and Timothy D. Mount. "An Economic Analysis of the U.S. Generic Dairy Advertising Program Using an Industry Model." Northeastern Journal of Agricultural and Resource Economics 19, no. 1 (April 1990): 37–48. http://dx.doi.org/10.1017/s0899367x00000167.

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The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and quantity values for four advertising scenarios: (1) no advertising, (2) historical fluid advertising, (3) historical manufactured advertising, and (4) historical fluid and manufactured advertising. Compared to previous studies, the dairy-industry model provides additional insights into the way generic dairy advertising influences prices and quantities at the retail, wholesale, and farm levels.
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Koh, Winston T. H., and H. M. Leung. "Persuasive Advertising and Market Competition." American Economist 36, no. 2 (October 1992): 39–49. http://dx.doi.org/10.1177/056943459203600205.

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This paper studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Advertising is purported here to be persuasive rather than informative as it is described in most signaling models. Persuasive advertising tends to cancel each other out and this leads us to question the possibility of firms reducing advertising outlays collusively. Using output cost to stand proxy for output quality, it is found that a robust positive association exists between output cost (quality), output price and advertising activity. We should therefore expect a firm producing higher output quality to advertise more and charge higher price than its lower quality rival even when neither advertising nor price is used as an information dissipating signal. Advertising is also found to be a credible tool to facilitate collusive commitment.
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Anderson, Simon P., and Régis Renault. "Advertising Content." American Economic Review 96, no. 1 (February 1, 2006): 93–113. http://dx.doi.org/10.1257/000282806776157632.

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Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyze a monopoly firm's choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both, and prefers to convey only limited product information if possible. It is socially harmful to force it to provide full information if it has sufficient ability to parse the information imparted, nor does it help to restrict the information voluntarily provided.
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SCHOONBEEK, LAMBERT, and PETER KOOREMAN. "THE IMPACT OF ADVERTISING IN A DUOPOLY GAME." International Game Theory Review 09, no. 04 (December 2007): 565–81. http://dx.doi.org/10.1142/s0219198907001606.

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We investigate the impact of advertising in a static differentiated duopoly. First, we consider the Nash equilibrium if firms compete with both prices and advertising. Second, we examine the Nash equilibrium if firms only compete in prices and do not advertise. We characterize the circumstances in which the profit, output, and/or price of each firm is greater (or smaller) with advertising than without advertising.
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Dissertations / Theses on the topic "Price advertising"

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Busse, Meghan Ruth. "Price competition and advertising : stragetic price coordination, price war leaders and followers, and financial constraints on advertising." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10320.

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Simbanegavi, Witness. "Price discrimination, advertising and competition." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics, (EFI), 2005. http://www.hhs.se/efi/summary/684.htm.

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Singh, Kartikeya. "Essays on advertising and price collusion." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2841.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.
Thesis research directed by: Dept. of Economics. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Edwards, Robert Andrew. "Essays in industrial organisation : price competition, strategic obfuscation, advertising & consumer behaviour." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3007004/.

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Hultquist, Clark Eric. "The price of dreams: a history of advertising in France, 1927-1968 /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu14879319934697.

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Nicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.

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An investigation into whether the colour red has more impact or leads to common perceptions about the price or value of retail products in advertising.
ABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.
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Hole, Alison. "Dynamic non-price strategy and competition : models of R&D, advertising and location." Thesis, London School of Economics and Political Science (University of London), 1997. http://etheses.lse.ac.uk/1999/.

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The dependence on past choices of present opportunities, costs, and benefits is pervasive in industrial markets. Each of the three chapters of this thesis considers a different example of such dependence affecting dynamic behaviour. In the first chapter a single firm's present choices depend on what it has learnt from past experience. The firm is searching for the best outcome of many multi-stage projects and learns as stages are completed. The branching structure of the search environment is such that the payoffs to various actions are correlated; nevertheless, it is shown that the optimal strategy is given by a simple reservation price rule. The chapter provides a simple model of R&D as an example. In the central model of the second chapter firms slowly build up stocks of goodwill through advertising. While many firms start to advertise in a new market, over time a successful set emerges and the others exit. The chapter explores the relative growth of firms and the determination of the number of successful ones. The chapter compares the results to those of a model in which a firm must complete all of a given number of R&D stages before being able to produce. The final chapter considers one of the effects of urban bus deregulation in the UK: bus arrival times are changed very frequently. It is assumed that passengers do not know the timetable and once at a stop board the first bus to arrive. There can be no equilibrium in which an operator's bus arrival times are never revised: otherwise those of a rival would arrive just before and take all the waiting passengers. The chapter considers the pattern of revisions when they are costly. The chapter also shows that fares can be higher with two competing operators than with a single monopolist.
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Kanetkar, Vinay. "The effect of television advertising on consumer price sensitivity : an investigation of frequently purchased products." Thesis, University of British Columbia, 1989. http://hdl.handle.net/2429/29120.

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The central question studied is whether household price sensitivity increases or decreases as the number of exposures to television advertising increases. As a means of answering this question, Salop's (1979) model of brand differentiation is generalized to incorporate advertising as a managerial decision variable. Salop's generalized model is linked to a random utility choice model to estimate the effects of advertising on consumer price sensitivity. The random utility choice models are then estimated using household level scanner panel data for two product categories (dry dog food and aluminum foil). The generalization of Salop's model shows that the direct effect of a firm's increased advertising is a lowering of price sensitivity. In addition, the model also shows that increased advertising may result in a higher or lower price sensitivity depending upon the advertising reaction of competitors. The empirical results for both product categories studied indicate that increased advertising is associated with higher price sensitivity. However, since the aluminum foil product category has only one major national advertiser, the results here cannot be fully explained by Salop's generalized model and thus show an important limitation of the model's applicability. Brand loyalty has proved to be the most important explanatory variable in random utility brand choice models for low cost brand identified consumer products (Guadagni and Little 1983). This dissertation develops a new measure of brand loyalty that is sensitive to the temporal pattern of household's previous brand purchases. For the product categories, studied, this new measure is superior to those proposed earlier. In addition, this work confirms the robust nature of Guadagni and Little's (1983) model of brand choice and shows that both television advertising and sales promotional variables have a significant impact on brand choice.
Business, Sauder School of
Graduate
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Marder, Leonie. "Comparative advertising and price: Implementation of Directive 97/55/ec in Germany and England compared." Thesis, University of Bristol, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.508709.

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Vashi, Vidyut H. "The effect of price, advertising, and income on consumer demand : an almost ideal demand system investigation /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165751/.

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Books on the topic "Price advertising"

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[Firm], Double Weave. [Price list and advertising material]. Plaxted, Kent: Double Weave, 1986.

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Simbanegavi, Witness. Price discrimination, advertising and competition. Stockholm: Stockholm School of Economics, 2005.

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Advertising identification and price guide. New York: Avon Books, 1993.

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H, Kovel Terry, ed. Kovels' advertising collectibles price list. New York: Crown Publishers, 1986.

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Simbanegavi, Witness. Price discrimination, advertising and competition. Stockholm: Economic Research Institute, Stockholm School of Economics, 2005.

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Tsitouras, A. K. Dynamic advertising, price and market structure. London: Department of Economics, Queen Mary College, 1987.

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R, Mitchell Terence, ed. American tobacco cards: Price guide & checklist. Richmond, Va: Tuff Stuff Books, 1999.

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Dorn, Edward G. How to buy and price advertising services. Palatine, IL: CEL Publications, 1998.

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John, Ogle. Colt memorabilia price guide. Iola, WI: Krause Publications, 1998.

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Massachusetts. Executive Office of Consumer Affairs and Business Regulation. Drugstore price accuracy survey. Boston, MA: Commonwealth of Massachusetts, Executive Office of Consumer Affairs and Business Regulation, 1985.

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Book chapters on the topic "Price advertising"

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Burman, Bidisha, and Pia A. Albinsson. "Hotel Advertising: Consumer Evaluations Through Price Cues." In The Sustainable Global Marketplace, 468. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_274.

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Dockner, Engelbert J., Gustav Feichtinger, and Gerhard Sorger. "Interaction of Price and Advertising under Dynamic Conditions." In Operations Research Proceedings, 547–54. Berlin, Heidelberg: Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75639-9_107.

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Cox, Anthony D., and Dena Thometz Saliagas. "Retail Advertising and the Formation of Store Price Impressions." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 474. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_107.

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Fève, Frédérique, Thierry Magnac, Leticia Veruete-McKay, and Soterios Soteri. "How Price Sensitive Is Letter Advertising Mail in the UK?" In New Business and Regulatory Strategies in the Postal Sector, 207–17. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-02937-1_16.

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M�lihan-Cheinin, P., and A. Hirsch. "Effects of Smoke-Free Environments, Advertising Bans and Price Increases." In The Tobacco Epidemic, 230–46. Basel: KARGER, 1997. http://dx.doi.org/10.1159/000062077.

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Demaine, Erik D., and Morteza Zadimoghaddam. "Constant Price of Anarchy in Network Creation Games via Public Service Advertising." In Algorithms and Models for the Web-Graph, 122–31. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-18009-5_12.

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Buratto, Alessandra. "Advertising and Price to Sustain The Brand Value in a Licensing Contract." In Advances in Dynamic Games, 377–94. Boston, MA: Birkhäuser Boston, 2012. http://dx.doi.org/10.1007/978-0-8176-8355-9_19.

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Tassinari, Giorgio, and Demetrio Panarello. "The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)." In Proceedings e report, 105–10. Florence: Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.20.

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In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to tea-based beverages in Italy in the period November 2010 – October 2015. This analysis will be instrumental in establishing the effectiveness of marketing policies based on promotions or advertising. We estimate such a model on weekly data provided by IRI Infoscan and Nielsen, involving the top five brands in the Italian market. After a descriptive analysis and a stationarity test, we estimate a Multinomial Logit model, making use of the Seemingly Unrelated Regressions method. The results allow us to identify the effectiveness of each brand’s marketing policies. Moreover, they enable us to derive the matrices of direct and cross elasticities of brands’ market shares with respect to the main marketing tools (price, promotions, distribution, advertising investments) and to compare basic and average market shares. Based on these results, it is therefore possible to identify the market’s competitive structure, revealing the most incisive factors to be price and weighted distribution, while advertising investments are significant in only a few cases and elasticities are remarkably low. The competitive structure appears to be of a horizontal type (i.e., cross elasticities do not vary greatly).
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Burman, Bidisha, and Pia A. Albinsson. "Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 120. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_30.

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Grunenwald, Joseph P., and William L. Shanklin. "Effects of Price, Advertising Sponsorship, and Fear Content on Consumer Attitudes About Gasoline Conservation." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference, 453–56. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_107.

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Conference papers on the topic "Price advertising"

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Wang, Tieyun. "How Advertising Helps Luxury Companies Charge an Expansive Price: Relationship between Advertising and Price." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.172.

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Liang, Jen-Hsu, Fong-Yao Chen, and Yin-Yu Liang. "Green Building, Advertising and Price Premium." In 24th Annual European Real Estate Society Conference. European Real Estate Society, 2017. http://dx.doi.org/10.15396/eres2017_51.

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Eftekhar, Milad, Saravanan Thirumuruganathan, Gautam Das, and Nick Koudas. "Price trade-offs in social media advertising." In the second edition of the ACM conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2660460.2660462.

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Jian, Tan, and Wang Xianjia. "Closed loop supply chain price and advertising coordination decision." In 2013 25th Chinese Control and Decision Conference (CCDC). IEEE, 2013. http://dx.doi.org/10.1109/ccdc.2013.6561567.

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Zhang, E., and Zhuo Yi-qin. "Online advertising channel choice — Posted price vs. auction." In 2011 International Conference on Management Science and Engineering (ICMSE). IEEE, 2011. http://dx.doi.org/10.1109/icmse.2011.6069981.

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Shuying Sun. "Price and advertising based information forecast in direct market." In 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5691351.

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Liao, Xi, Lihong He, and Mengmeng Liu. "Game Analysis of the Supply Chain Co-op Advertising Based on the Advertising Efforts and Price Discount." In 2014 Seventh International Joint Conference on Computational Sciences and Optimization (CSO). IEEE, 2014. http://dx.doi.org/10.1109/cso.2014.86.

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Maehara, Takanori, Atsuhiro Narita, Jun Baba, and Takayuki Kawabata. "Optimal Bidding Strategy for Brand Advertising." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/59.

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Brand advertising is a type of advertising that aims at increasing the awareness of companies or products. This type of advertising is well studied in economic, marketing, and psychological literature; however, there are no studies in the area of computational advertising because the effect of such advertising is difficult to observe. In this study, we consider a real-time biding strategy for brand advertising. Here, our objective to maximizes the total number of users who remember the advertisement, averaged over the time. For this objective, we first introduce a new objective function that captures the cognitive psychological properties of memory retention, and can be optimized efficiently in the online setting (i.e., it is a monotone submodular function). Then, we propose an algorithm for the bid optimization problem with the proposed objective function under the second price mechanism by reducing the problem to the online knapsack constrained monotone submodular maximization problem. We evaluated the proposed objective function and the algorithm in a real-world data collected from our system and a questionnaire survey. We observed that our objective function is reasonable in real-world setting, and the proposed algorithm outperformed the baseline online algorithms.
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Zhao, Hong-xia, Jia-xin Yang, and Jiao-ping Yang. "Product quality incentive of online seller based on advertising price discount." In 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5688563.

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Kalra, Achir, Chong Wang, Cristian Borcea, and Yi Chen. "Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330729.

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Reports on the topic "Price advertising"

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Milyo, Jeffrey, and Joel Waldfogel. The Effect of Price Advertising and Prices: Evidence in the Wake of 44 Liquormart. Cambridge, MA: National Bureau of Economic Research, March 1998. http://dx.doi.org/10.3386/w6488.

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Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. Cambridge, MA: National Bureau of Economic Research, November 2005. http://dx.doi.org/10.3386/w11765.

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Dave, Dhaval, and Henry Saffer. The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand. Cambridge, MA: National Bureau of Economic Research, May 2010. http://dx.doi.org/10.3386/w15969.

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Loan advertising World War I - other forms: Lindsay Goulding, first prize winner in the War Loan Bonds Competition, Red Cross Fundraising Fete, fancy dress costume, Northwood, NSW, 1918. Reserve Bank of Australia, March 2021. http://dx.doi.org/10.47688/rba_archives_pn-001670.

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