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Dissertations / Theses on the topic 'Presse – Audience'

Author: Grafiati

Published: 8 June 2024

Last updated: 31 July 2025

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Consult the top 21 dissertations / theses for your research on the topic 'Presse – Audience.'

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1

Debras, Sylvie. "Lectrices au quotidien : Enquêtes de réception auprès de lectrices et lecteurs d'un quotidien régional : Analyses des discours, des pratiques et des textes." Paris 2, 2000. http://www.theses.fr/2000PA020019.

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Pourquoi les femmes lisent-elles moins la presse quotidienne que les hommes, alors qu'elles sont de plus fortes lectrices qu'eux ? l'analyse des pratiques de lecture d'un quotidien regional et des textes lus par les enquete-e-s pendant un mois, et l'analyse des discours recueillis lors d'entretiens comprehensifs, montre que les lectrices et les lecteurs ne lisent ni de la meme facon, ni les memesarticles. Les hommes survolent l'information pour se tenir au courant et ils emettent des opinions, les femmes lisent pour apprendre, comprendre, et elles expriment des sentiments. Les femmes sont en q

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2

Senhadji, Amal. "Le marché de la presse étrangère au Maroc : contribution à l'étude de sa pénétration et de son audience." Paris 2, 1993. http://www.theses.fr/1993PA020061.

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[Cette thèse a pour objet l'étude du marché de la presse étrangère (française et arabe) au Maroc. Elle s'attache dans la première partie à faire connaître les mécanismes de fonctionnement de ce marché partant des structures globales (sociopolitiques) à celles spécifiques au marché de la presse (notamment les circuits de circulation et de distribution). La seconde partie représente l'évolution et la configuration du marché marocain, avec pour base d'analyse les données de diffusion des principaux titres de presse étrangères. Cette étude est accomplie, au niveau méthodologique, selon la classifi

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3

Ouakrat, Alan. "Publicité en ligne sur les sites de presse issus de l’imprimé. Construction du marché, logiques de fonctionnement et perspectives d’évolution." Thesis, Paris 2, 2011. http://www.theses.fr/2011PA020080.

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Le marché de la publicité en ligne est un marché complexe, instable et en mutation. Notre thèse décrit et explique le fonctionnement de ce marché pour les sites de presse issus de l’imprimé. A partir d’une enquête qualitative, s’appuyant sur des entretiens semi-directifs auprès de professionnels occupant des postes à responsabilité dans les milieux de la presse et de la publicité sur le web, nous analysons la construction du marché et ses logiques de fonctionnement. Ces dernières interrogent la continuité du modèle publicitaire de la presse sur ce média. Notre objectif est de comprendre la man

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4

Etienne, Jean-François. "Formation de l’audience et comportement du consommateur : le cas de la presse sportive périodique." Paris 9, 2009. https://bu.dauphine.psl.eu/fileviewer/index.php?doc=2009PA090051.

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L’objet de cette recherche est de concevoir une nouvelle méthode de mesure de l’audience de la presse pour dépasser les limites de la Lecture Récente, méthode courante de mesure de l’audience de ce média. Un cadre conceptuel de la mesure d’audience de la presse centré sur les comportements des consommateurs est tout d’abord mis en place et se traduit par une taxonomie des comportements susceptibles de favoriser la formation de l’audience des supports de presse. Ces comportements qualifiés dans la littérature de décisions d’utilisations finales sont ensuite étudiés ; le domaine d’application ch

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5

Ouakrat, Alan. "Publicité en ligne sur les sites de presse issus de l'imprimé. Construction du marché, logiques de fonctionnement et perspectives d'évolution." Phd thesis, Université Panthéon-Assas - Paris II, 2011. http://tel.archives-ouvertes.fr/tel-00874937.

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Le marché de la publicité en ligne est un marché complexe, instable et en mutation. Notre thèse décrit et explique le fonctionnement de ce marché pour les sites de presse issus de l'imprimé. A partir d'une enquête qualitative, s'appuyant sur des entretiens semi-directifs auprès de professionnels occupant des postes à responsabilité dans les milieux de la presse et de la publicité sur le web, nous analysons la construction du marché et ses logiques de fonctionnement. Ces dernières interrogent la continuité du modèle publicitaire de la presse sur ce média. Notre objectif est de comprendre la man

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6

Liu, Hui. "Audience design in interpreted press conferences (Chinese-English) : face management and information management." Thesis, Heriot-Watt University, 2010. http://hdl.handle.net/10399/2358.

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The aim of this study is to investigate the potential influence of audience design on interpreters’ behaviour in the genre of interpreted government press conferences. The interpreters of these government press conferences are required to follow the principle of ‘faithfulness, accuracy and completeness’ but casual observation suggests that the interpreters do depart from this principle. The hypothesis on which the present study is founded is that audience design, that is the adjustment of a speaker’s output to suit a particular participation framework, is involved in interpreters’ performance.

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7

González, Olivera Juan Carlos. "Hacia un perfil sociocultural de la audiencia participativa de la audiencia participativa de La Segunda online." Tesis, Universidad de Chile, 2013. http://repositorio.uchile.cl/handle/2250/145921.

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Tesis para optar al grado de Licenciado en Comunicación Social<br>La caja de comentarios de Facebook se ha incorporado en algunos periódicos web como una forma de alentar la participación de sus usuarios. La Segunda Online se cuenta entre los medios que han apostado a esta herramienta, la cual no tiene censura previa, lo que ha permitido una facilidad de acceso y una libertad de opinión que no existía previamente. Pese a que esta forma de participación está abierta a quién tenga una cuenta Facebook, quienes escriben opiniones no son más del 1% de los usuarios de este sitio. Para caracterizar a

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8

McKay, Kali, and University of Lethbridge Faculty of Arts and Science. "Gertrude Stein and her audience : small presses, little magazines, and the reconfiguration of modern authorship." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of English, c2010, 2010. http://hdl.handle.net/10133/2479.

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This thesis examines the publishing career of Gertrude Stein, an American expatriate writer whose experimental style left her largely unpublished throughout much of her career. Stein’s various attempts at dissemination illustrate the importance she placed on being paid for her work and highlight the paradoxical relationship between Stein and her audience. This study shows that there was an intimate relationship between literary modernism and mainstream culture as demonstrated by Stein’s need for the public recognition and financial gains by which success had long been measured. Stein’s attempt

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9

Milich, Ulloa Giannina. "Ampliación de soportes en diarios chilenos y diversificación de su audiencia capitalina: entre el papel y la pantalla." Tesis, Universidad de Chile, 2009. http://repositorio.uchile.cl/handle/2250/146212.

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Memoria para optar al Título Profesional de Periodista<br>La industria de la prensa escrita ya no es la de antes. Con el arribo de las nuevas tecnologías e Internet se han visto transformadas sus propias dinámicas y su audiencia tradicional se ha visto diversificada. Sin embargo, a quince años de que la industria de los diarios en Chile incorporara la versión online como un nuevo soporte, los balances y proyecciones en la materia son difusos a nivel nacional e internacional. Por una parte, se apunta a que la empresa del diario tendría sus días contados, puesto que Internet la desplazaría

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10

Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social

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11

Sergienko, O. A., and O. E. Gaponenko. "Evaluation of the effectiveness of business-processes in international e-commerce system." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/45018.

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12

Volnina, I., та І. Волніна. "Сhildren`s periodical press as an important element of preschool education". Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50056.

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1. Стадницька Ю. Особливості викладу інформації в пізнавальних текстах для дітей (психологічні та когнітивні аспекти) [Електронний ресурс]. – Режим доступу: http://journlib.univ.kiev.ua/index. 2. Даценко К., Денисенко Є. Теоретичні засади аналізу мовних особливостей сучасних дитячих періодичних видань [Електронний ресурс]. – Режим доступу: http://moodle.ipo.kpi.ua/moodle/mod/resource 3. Марущак О.М. Психолого-педагогічні особливості використання дитячих періодичних видань у навчально-виховному процесі початкової школи [Електронний ресурс]. – Режим доступу: http://eprints.zu.edu.ua/20034 4. Бон

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13

Amzat, Ajibola Taofeek. "Voting and meaning in Hooggenoeg, Grahamstown : an audience's reception of Grocott's Mail's 2011 municipal election coverage." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1011729.

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This thesis examines the meanings that residents of the township of Hooggenoeg (in Grahamstown, in the Eastern Cape province of South Africa) made of the election coverage in the Grocott’s Mail newspaper during 2011 municipal elections in South Africa. In addition, this study also sought to understand the particular set of ‘normative roles’ played by the paper, both with reference to the well-established body of theory about the normative roles of journalism in a democracy, and in terms of the paper’s own conceptualisation of its role in the functioning of local democracy. Grocott’s Mail, the

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14

Heinderyckx, François. "Nations et médias d'information: études de contenus et de publics de médias d'information dans leur articulation avec l'espace national et examen de l'approche transnationale." Doctoral thesis, Universite Libre de Bruxelles, 1995. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/212494.

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15

Lee, Deidra. "Broken News: Market Segmentation and Selective Exposure in Online News." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/564.

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Research has revealed that more Americans than ever are turning to the World Wide Web as their primary source for news and information instead of legacy media outlets such as printed newspapers and magazines and broadcast news. As more and more people rely on the Internet as a primary source for news, it is important to analyze the characteristics and content of online news to expose and correct problems associated with the practices that inform its production and presentation. There are several longstanding practices in the American journalistic tradition that have been adapted to the online

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16

Tristán-Jiménez, Larissa. "El barrio multicultural en el discurso periodístico informativo: análisis del mensaje y su recepción por parte de un grupo de adolescentes del barrio del Raval de Barcelona." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/378363.

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La tesis explora la representación del barrio del Raval de Barcelona en el discurso periodístico informativo mediante un análisis crítico del discurso y un estudio de recepción con adolescentes que viven y/o estudian en el Raval. El análisis discursivo de 495 noticas indica que el Raval es representado como un espacio conflictivo y que los migrantes que viven allí son responsabilizados de los problemas del lugar. El estudio de recepción sugiere que los adolescentes refutan la imagen que se difunde del barrio pero evidencian también ser objeto del "efecto de la tercera persona", es decir, la pe

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17

Бочарова, А. И., та A. I. Bocharova. "Корпоративные университетские издания как инструмент продвижения: редакторский аспект : магистерская диссертация". Master's thesis, б. и, 2018. http://hdl.handle.net/10995/71954.

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Цель магистерской диссертации заключается в выявлении редакторских маркетинговых стратегий наполнения университетских корпоративных СМИ с последующим составлением рекомендаций. Редакторский подход к изучению проблем функционирования корпоративной прессы и, прежде всего, создания качественного контента определяет новизну исследования. Работа проведена на примере русскоязычного и испаноязычного изданий, что обусловило введение в научный оборот нового корпуса текстов и позволило определить эффективные стратегии формирования материалов корпоративного издания в разных лингвокульутрах. В исследовани

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18

Zigomo, Muchena. "Investigating the commercial community press: the influence of commercial factors in audience selection by Caxton Community Newspapers." Thesis, 2010. http://hdl.handle.net/10539/7612.

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ABSTRACT This study investigated the extent to which commercial factors, such as the need by newspaper publishers to generate and multiply profits to sustain viability and meet shareholder demands, influenced the selection of communities in Soweto as target audiences by community media publisher Caxton Media in the launch of its Urban News community newspapers series. The research is framed in the context of the growing trend of media commercialism, which has gradually expanded to the previously non-profit community media sector, and looks at how community newspaper publishers have employed v

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19

Pais, Margarida de Fidalgo e. Madeira Gomes. "A Comunicação no Contexto das Organizações Culturais: O caso do Centro Cultural de Belém." Master's thesis, 2016. http://hdl.handle.net/10362/19659.

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O presente relatório de estágio, realizado no âmbito do curso de Ciências da Comunicação, na vertente de Comunicação Estratégica, visa conhecer as principais relações entre o conceito de “comunicação” e “cultura”, a partir de questões ligadas ao marketing cultural, à assessoria de imprensa e às novas tecnologias de informação. Perceber o posicionamento estratégico do Centro Cultural de Belém (CCB) e que medidas devem ser implementadas para contrariar a concorrência cultural são dois dos propósitos do relatório. Através da observação participante durante o estágio, bem como a partir de inquérit

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20

Кузнецова, Д. А., та D. A. Kuznetsova. "Театральные корпоративные издания: особенности контент-маркетинговой стратегии : магистерская диссертация". Master's thesis, 2019. http://hdl.handle.net/10995/78093.

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Цель магистерской диссертации заключается в выявлении редакторской специфики создания контент-маркетинговой стратегии театральных корпоративных изданий с последующим составлением рекомендаций. Редакторский подход к созданию контент-маркетинговой стратегии театрального корпоративного издания определяет новизну исследования. Материалом для исследования послужили театральные корпоративные издания «Урал Опера Балет» и Московского театра «Новая Опера». Общий объем проанализированного материала составил более 1200 текстов разных жанров и свыше 1950 иллюстраций из 135 выпусков. В фокусе исследователь

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21

Smith, Tamara Leanne. "Too foul and dishonoring to be overlooked : newspaper responses to controversial English stars in the Northeastern United States, 1820-1870." Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-05-921.

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In the nineteenth century, theatre and newspapers were the dominant expressions of popular culture in the northeastern United States, and together formed a crucial discursive node in the ongoing negotiation of American national identity. Focusing on the five decades between 1820 and 1870, during which touring stars from Great Britain enjoyed their most lucrative years of popularity on United States stages, this dissertation examines three instances in which English performers entered into this nationalizing forum and became flashpoints for journalists seeking to define the nature and bounds of

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