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1
Wang, Yan, Jian-tao Zhou, and Hong-yan Tan. "CC-PSM: A Preference-Aware Selection Model for Cloud Service Based on Consumer Community." Mathematical Problems in Engineering 2015 (2015): 1–13. http://dx.doi.org/10.1155/2015/170656.
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In order to give full consideration to the consumer’s personal preference in cloud service selection strategies and improve the credibility of service prediction, a preference-aware cloud service selection model based on consumer community (CC-PSM) is presented in this work. The objective of CC-PSM is to select a service meeting a target consumer’s demands and preference. Firstly, the correlation between cloud consumers from a bipartite network for service selection is mined to compute the preference similarity between them. Secondly, an improved hierarchical clustering algorithm is designed to discover the consumer community with similar preferences so as to form the trusted groups for service recommendation. In the clustering process, a quantization function called community degree is given to evaluate the quality of community structure. Thirdly, a prediction model based on consumer community is built to predict a consumer’s evaluation on an unknown service. The experimental results show that CC-PSM can effectively partition the consumers based on their preferences and has good effectiveness in service selection applications.
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Romadhon, Julkhaidar, Muhammad Yazid, Andy Mulyana, and Yunita. "Social demographic factors influencing consumer's preferences on rice attributes in Indonesia: a multinomial logistic approach." Potravinarstvo Slovak Journal of Food Sciences 15 (March 28, 2021): 235–44. http://dx.doi.org/10.5219/1526.
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This study assessed factors influencing consumer's preferences on rice attributes in Indonesia using data collected from a sample of 329 consumers in South Sumatra Province in Indonesia. This study used two variables such as independent variables and dependent variables. Independent variables as a predictor of attributes of consumer preferences include social-demographic variables. On another side, dependent variables include attributes of rice-based on the preferences of the consumer. Social demographic factors such as gender, age, number of families, occupation, education, and income are mentioned to influence consumer's preference for rice. Rice attributes such as small broken, chalky grains, higher broken, varieties, family reference, friend reference, suppliers, advertisement, foreign object, residue, packaging, brand, volume expansion, head rice, flavor, aroma soft texture, durability, and whiteness. This study employed the multinomial logistic regression analysis to examine the effects of these variables on rice preference. This study revealed that among household characteristics that influence consumers' preference for rice attributes were household income and the type of occupation of the household head.
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Wagle, Sudip. "Determinant Variables Of Consumers’ Preference Towards Patanjali Products." Journal of Balkumari College 11, no. 1 (December 31, 2022): 39–49. http://dx.doi.org/10.3126/jbkc.v11i1.53022.
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Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali products within Bharatpur Metropolitian city. Descriptive and casual comparative research design were used and the collected primary data via well-structured google form questionnaire were analyzed using both descriptive and inferential analysis. The major finding of this study shows brand image is the main reason that induces consumers to buy Patanjali products and it also reveals the level of satisfaction of consumers towards Patanjali products. Likewise, results reveals that the impact of quality, brand image, packaging and availability of products on consumers’ preference towards Patanjali products is found positive with significant whereas the impact of price on consumers’ preference towards Patanjali products is only positive with insignificant. Similarly, the influence of advertisement and offers on consumers’ preference towards Patanjali products is found negative but that is also insignificant.
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Mila, FA, and SK Raha. "Consumers preferences for processed milk A study in Mymensingh town." Journal of the Bangladesh Agricultural University 10, no. 2 (May 13, 2013): 267–76. http://dx.doi.org/10.3329/jbau.v10i2.14918.
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The study examined the consumer preference for processed milk in Mymensingh town. The study was mainly based on primary data in which 40 consumers were purposively selected from Mymensingh town. In the study, preference of consumers for processed milk i.e. powder milk, condensed milk and pasteurized milk were investigated. Consumers preference for processed milk was ascertained through a 4-point numerical rating scale. The consumers highly preferred powder milk and the computed preference index of powder milk was 80. The computed preference index of pasteurized milk was 71. The computed preference index of raw milk was 54. The lowest preference of consumers was for condensed milk and the computed preference index of condensed milk was 36. The study revealed that Milk Vita has ranked first (90) followed by Diploma (85), Dano (81), Arong (68) and Red Cow (61) were the major brands preferred by the consumers. On the other hand, Danish (36), Nido (34), Starship (34), Marks (27) and Farmland (26) were less preferred for consumption of processed milk. The relationship between the factors that influencing consumers preferences and their preferences of processed milk was also explored. Spearman rank correlation coefficient test was used to explore relationship between the variables. The monthly income of the family, price level, taste level, fat content, nutritional value and attitudes towards processed milk of the consumers were significantly related with their preferences of processed milk while the other factors (age, family size, education level) were not significantly related.DOI: http://dx.doi.org/10.3329/jbau.v10i2.14918 J. Bangladesh Agril. Univ. 10(2): 267-276, 2012
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Alphonce, Roselyne, Betty Mamuya Waized, and Marianne Nylandsted Larsen. "Consumer preference for novelty in processed foods: a developing country perspective." Journal of Agribusiness in Developing and Emerging Economies 10, no. 4 (May 28, 2020): 429–46. http://dx.doi.org/10.1108/jadee-03-2019-0036.
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PurposeThe paper aims to explore consumer preferences for novel and other quality attributes in processed foods. It focuses on preferences for product origin, certification on food quality and standards and tradeoffs between novelty (fortification and highly processed) and other quality attributes.Design/methodology/approachIn total, 317 consumers were randomly selected at a high-end supermarket and a traditional local market in Dar es Salaam, Tanzania. Stated and revealed preference approaches were used to investigate their preferences for different attributes in processed foods. A hypothetical choice experiment was used to assess consumer preference for six baby food attributes and the tradeoffs between the attributes, while the revealed preference method included questions on consumer's actual processed food purchasing and consumption habits. In addition, consumers were asked a series of hierarchical questions assessing the motivation underpinning their choices for different products attributes.FindingsWhen making choices for processed food attributes, consumers are reluctant to choose novel technologies and have a strong preference for natural, nutritious, tasty and quality processed food attributes. However, they are willing to forego their preference for naturalness and to overcome their reluctance to trying novel technologies when the novelty is embedded with such quality benefits as nutrition, but not so when the embedded benefit is convenience. They are also willing to trade off their preference for nutrition for a sensory taste. This suggests that micronutrient deficiencies can be reduced among women and children under five by employing the appropriate strategies in processed food formulation. Further, the preference for product origin highlights the opportunity for national brands to fill the gap created by the increasing demand for processed foods in Tanzania.Research limitations/implicationsThe study claims a developing country perspective but is only representing consumers in one city in a developing country. However, this study speculates that consumers with representative characteristics in such context are likely to behave the same. Furthermore, although this study controlled for a hypothetical bias, having a hypothetical choice experiment with non-shoppers (non-purchasers) could have triggered the hypothetical bias, making participants concentrate more on non-price than price attributes.Originality/valueThe paper offers a developing country perspective on consumers' preferences for novelty in processed foods and tradeoffs with other quality attributes.
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Chen, Chun-Wei. "A Feasibility Discussion: Is ML Suitable for Predicting Sustainable Patterns in Consumer Product Preferences?" Sustainability 15, no. 5 (February 22, 2023): 3983. http://dx.doi.org/10.3390/su15053983.
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In the era when product design must meet the needs of consumers, the products preferred by consumers are an important source of design creativity and design reference for product designers to design products. Therefore, how to effectively grasp the products that consumers prefer has become an important issue for product designers. In order to allow designers to have more convenient and accurate consumer preference product prediction tools, this study proposed machine learning (ML) to analyze and predict sustainable patterns in consumer product preferences and conducted a feasibility study on the use of ML for predicting sustainable patterns in consumer product preferences. A total of three experiments were carried out in this study: the KJ method to predict consumer product preference experiment, the AHP method to predict consumer product preference experiment, and ML to predict consumer product preference experiment. This study uses the three experiments to discuss and compare the prediction ability of ML and the current commonly used forecasting tools, namely the KJ method and AHP method. The research results show that no matter what kind of consumer product attribute preference is predicted, the accuracy rate of consumer product preference prediction by ML is much higher than that of the KJ method and AHP method. These research results show that no matter the product attribute dimension, ML has the ability to predict consumer preferences, and ML has a better ability to predict consumer preferences than traditional tools. Therefore, this study believes that ML can be used to analyze and predict sustainable patterns in consumer product preferences. Therefore, this study suggests that product designers can use ML technology to assist in the analysis and prediction of consumer product preferences, so as to improve the grasp of consumer preference products.
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Filipas, Ana Marija, Nenad Vretenar, and Ivan Prudky. "DECISION TREES DO NOT LIE: CURIOSITIES IN PREFERENCES OF CROATIAN ONLINE CONSUMERS." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 41, no. 1 (June 30, 2023): 157–81. http://dx.doi.org/10.18045/zbefri.2023.1.157.
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Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often considered stable in simplified theoretical modelling, this is not the case in real-world decision-making. Therefore, it is crucial to understand consumers’ preferences when a market disruption occurs. This research aims to recognise consumers’ preferences with respect to online shopping after the COVID-19 outbreak hit markets. To this purpose, we conducted an empirical study among Croatian consumers with prior experience in online shopping using an online questionnaire. The questionnaire was completed by 350 respondents who met the criteria. We selected decision-tree models using the J48 algorithm to determine the influences of the found shopping factors and demographic characteristics on a consumer’s preference indicator. The main components of our indicators that influence consumer behaviour are the stimulators and destimulators of online shopping and the importance of social incidence. Our results show significant differences between men and women, with men tending to use fewer variables to make decisions. In addition, the analysis revealed that four product groups and a range of shopping mode-specific influencing factors are required to evaluate consumers’ purchase points when constructing the consumers’ preference indicator.
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Sandita, Febrianisa Yulia, Ibnu Wahid Fakhrudin Aziz, and Mirwan Ushada. "Fried Chicken Consumer’s Preference and Purchase Decision Analysis During Covid 19 Pandemic Era." Agroindustrial Journal 9, no. 1 (August 19, 2023): 13. http://dx.doi.org/10.22146/aij.v9i1.80860.
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This study aims to observe the decision-making process on fried chicken purchases, and identify the most considered attribute, and combination of attributes based on consumer preference in the Covid-19 pandemic era. The pandemic has altered consumer behavior and consumption patterns, leading to changes in the food industry. Understanding how consumer preferences have shifted can help businesses adapt their strategies to better serve their customers. The data were collected using the questionnaire method through the Google Form platform with respondent criteria being fried chicken consumers who had purchased fried chicken at least twice in the last six months with the number of respondents being 135. The questionnaire consisted of two parts, the first part is about the consumer's purchase decision-making process and the second one is about the consumer's preference for fried chicken. Price, serving, purchase state, and packaging are the attributes chosen to identify consumer preferences using the conjoint analysis method. This study shows consumer habits in the decision-making process of buying fried chicken and consumers’ preferences toward the price, serving, purchase state, and packaging of fried chicken. Product attributes were the most considered based on importance level Price (40.73%), Purchase state (33.57%), Serving (16.99%), and Packaging (8.70%). The combination of fried chicken product attributes that are preferred by consumers according to the utility value of each level attribute is less than 15.000 IDR of price, served with rice/fried chicken and vegetables, purchased in ready-to-eat (takeaway/delivery) form and using paper box packaging.
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Peng, Liangui, Ying Li, and Hui Yu. "Effects of Dual Credit Policy and Consumer Preferences on Production Decisions in Automobile Supply Chain." Sustainability 13, no. 11 (May 21, 2021): 5821. http://dx.doi.org/10.3390/su13115821.
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New energy vehicles have a significant advantage in energy saving and environmental pollution reduction in the transportation industry; however, they are still at a disadvantage in the market competition. The Chinese government has introduced lots of policy measures to promote the mass adoption of new energy vehicles (NEVs), specifically the dual credit policy. Moreover, consumer’s preferences are vital factors in their purchase decision making. This study focuses on the production decisions of automobile manufacturers under the decentralized and centralized supply chain, considering the factors of both consumer preferences and dual credit policy. First, under the centralized decision mode, higher demand drives the manufacturer to expand production; however, retailers’ profits are harmed. With the increase in consumers’ environmental preference and cognition of endurance ability, market pricing and demand increase under the decentralized decision mode. The cross effects of preferences bring more profits for manufacturers and retailers. Second, the difference in prices and profits widens, under the two decision modes, as increases in consumer preferences’ value. When consumers have higher environmental preferences, manufacturers and retailers should increase the new energy vehicle pricing. Otherwise, they should decrease pricing to increase the market penetration ratio. In addition, the impacts of one preference on the profit difference are related to the other preference.
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Rao, Ram, and Ozge Turut. "New Product Preannouncement: Phantom Products and the Osborne Effect." Management Science 65, no. 8 (August 2019): 3776–99. http://dx.doi.org/10.1287/mnsc.2018.3124.
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The mere preannouncement of a new product can affect consumer choice, thus complicating preannouncement strategy. This is because a preannounced product that is unavailable immediately can still be one of the alternatives in a consumer’s mind at the time of choice. Such unavailable products, also known as phantom products, influence the reference point that consumers compare alternatives to when making a choice, as has been widely demonstrated in experimental studies. Thus, in addition to encouraging consumers to postpone purchase in favor of a future product, preannouncement also changes their preference for the currently available products when consumers do not prefer to postpone. In this paper we explore preannouncement strategy by analyzing a model that incorporates the effect of new product preannouncement (NPP) on consumer preferences and compare the results with a benchmark case in which consumer preferences across the existing products are not influenced by preannouncement. We find that when we take into account the effect of NPP on consumer preferences across the existing products, although postponement of purchase by some consumers remains beneficial, the preference for the current product offering with a lower quality can suffer so much that the significant lowering of current profits is not offset by future gains. Thus, preannouncement may no longer be the optimal strategy for the firm with a lower-quality product, which in turn explains the “Osborne effect.” Our results also challenge the conventional wisdom in new product preannouncement literature. This paper was accepted by Juanjuan Zhang, marketing.
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Miškolci, Simona. "Consumer preferences and willingness to pay for the health aspects of food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 4 (2011): 167–76. http://dx.doi.org/10.11118/actaun201159040167.
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Agri-food systems in the Czech Republic are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special attention to an evaluation of consumer preferences for health aspects of the food. The consumers’ relative preferences toward the different dimensions of a product’s quality are measured from the consumers’ perspective via their preference scores on various dimensions of quality derived from Analytic Hierarchy Process (AHP). Price premium consumers are willing to pay for the high quality product is investigated using Contingent valuation method (CV). In general, the empirical evidence supports the hypothesis that health ensuring and enhancing characteristics together with sensorial characteristics significantly affect consumers’ preferences for food and most consumers are willing to pay a price premium in order to ensure required quality of food.
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Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (November 25, 2020): 9870. http://dx.doi.org/10.3390/su12239870.
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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.
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Zhan, Jintao, Yubei Ma, Pengcheng Deng, Yinqiu Li, Meng Xu, and Hang Xiong. "Designing enhanced labeling information to increase consumer willingness to pay for genetically modified foods." British Food Journal 123, no. 1 (August 24, 2020): 405–18. http://dx.doi.org/10.1108/bfj-08-2019-0637.
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PurposeThe regulations for qualitative genetically modified (GM) food labeling do not effectively eliminate the information asymmetries pertaining to the consumption of GM products. China's GM food labeling law requires the presentation of certain categories of GM products on GMO labels on packages. Such information is invaluable for understanding whether the disclosure of more information on GM foods can help alleviate information asymmetry while reducing consumer fear and risk perceptions of GM foods, and thus cause changes in their behaviors. The purpose of this paper is to explore the heterogeneity of consumer preferences for enhanced GM food labeling, how consumer preferences are influenced by labeling information, and how these preferences vary in different consumers.Design/methodology/approachBoth descriptive statistics and econometric techniques, including the multivariate ordered Probit model, were applied to a sample of 566 urban consumers in the Yangtze River Delta region of China. All respondents were divided into two groups: people who would definitely not buy GM foods before selecting enhanced labeling information (“consumer group 1”, sample size 282) and people who would definitely not object to buying GM foods before selecting enhanced labeling information (“consumer group 2”, sample size 274).FindingsThe findings suggest that urban consumers have a preference for different types of enhanced labeling information about GM foods, that such a preference significantly influences their willingness to pay for GM foods, that there exists a large difference in the preferences of different consumer groups, and that enhanced GM food labeling information has a greater impact on those consumers who would not accept GM foods.Originality/valueThis research identifies the GM information disclosures that most affect consumer preferences and how these preferences vary across different segments of consumers, which is a current gap in the literature. The study has demonstrated that enhanced labels of GM foods with diverse information would not alter a consumer's WTP for GM foods who does not perceive the value of information from the enhanced labels, but change positively consumers with uncertainty willingness to pay before disclosure.
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Moon, Heekang, and Hyun-Hwa Lee. "Consumers’ preference fit and ability to express preferences in the use of online mass customization." Journal of Research in Interactive Marketing 8, no. 2 (June 3, 2014): 124–43. http://dx.doi.org/10.1108/jrim-07-2013-0043.
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Purpose – The purpose of this study is to investigate consumers’ intention to use mass customization by incorporating preference fit and their ability to express preferences into the theory of planned behaviour and to examine how consumers perceive behavioural control over the process of online mass customization (OMC). Preference fit, which refers to fit between consumer preference and product attributes, and ability to express preferences were integrated into theory of planned behaviour as two belief variables related to OMC. Design/methodology/approach – In total, 346 potential respondents were invited via e-mail to participate in the present study acquired from an independent marketing company. We conducted a self-administrated online survey using a video clip with voice instructions to demonstrate the OMC process as a stimulus. Findings – The results suggest that consumers’ attitudes and perceived behavioural control predicted their OMC use intentions. Preference fit positively affected consumers’ attitudes towards OMC as a behavioural belief, and the ability to express preferences positively influenced preference fit but did not predict perceived behavioural control as a control belief. Clothing involvement was a positive predictor of preference fit and the ability to express preferences. Originality/value – This study contributes to the OMC literature by suggesting a theoretical framework by extending the theory of planned behaviour and identifying consumers’ belief variables as antecedents of attitudes and perceived behavioural control in the OMC context. In addition, the study examines the role of clothing involvement in facilitating consumers’ OMC beliefs, suggesting the crucial role of clothing involvement as one of individual factors extending theory of planned behaviour framework, in the OMC process.
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Skreli, Engjell, Drini Imami, Catherine Chan-Halbrendt, Maurizio Canavari, Edvin Zhllima, and Ergent Pire. "Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study." Spanish Journal of Agricultural Research 15, no. 3 (July 10, 2017): e0114. http://dx.doi.org/10.5424/sjar/2017153-9889.
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Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.
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Himmatul Miftah, Ita Novita, H. Tsuwaibah, and M. A. Sunaryo. "PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS." Indonesian Journal of Applied Research (IJAR) 1, no. 3 (December 24, 2020): 149–54. http://dx.doi.org/10.30997/ijar.v1i3.65.
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Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.
Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance
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Bazzani, Claudia, Roberta Capitello, Elena Claire Ricci, Riccardo Scarpa, and Diego Begalli. "Nutritional Knowledge and Health Consciousness: Do They Affect Consumer Wine Choices? Evidence from a Survey in Italy." Nutrients 12, no. 1 (December 27, 2019): 84. http://dx.doi.org/10.3390/nu12010084.
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Wine is one of the few food products not subject to mandatory nutritional labelling, except for alcohol content. As such, health-related characteristics might be inferred by attributes related to production methods and alcohol content. This research focuses on the set of information currently reported on wine bottle labels, investigates the consumer’s use of such labels, and their preferences for information associated with ’naturalness’ such as clean labels and alcohol content. We conducted a survey on Italian consumers of red wine, which included a choice experiment. Results showed that health consciousness is an important driver in the use of wine labels. Estimates from a latent class model suggest that health consciousness, along with age, plays a significant role in defining consumer preference segments: the majority of our sample tended to prefer red wine characterized by ‘clean labels’, but younger and more health-conscious consumers showed a significant disutility for higher alcohol content. More traditional consumers revealed disutility for more unconventional ‘clean labels’, which were instead appreciated by a third group of consumers, called here ‘new clean trend lovers’. Preference for nutritional information such as lower alcohol content and clean labels distinguished the more health-conscious consumers, who belonged to the most likely preference class. Together, the results may suggest that nutritional information currently not mandatory for wine would be appreciated by a significant share of wine consumers.
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Wang, Fa, Haifeng Wang, and Joung Hyung Cho. "Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis." Sustainability 14, no. 6 (March 16, 2022): 3463. http://dx.doi.org/10.3390/su14063463.
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With the growing consumption market of yogurt products, the continuous innovation of packaging design has become the major means of enterprise marketing for fast-moving consumer goods. Because different combinations of packaging design elements affect the consumers in different ways, the contradiction between the product packaging design and consumer demand has impacted the further development of these products’ marketing. To explore the relationship between the constituent elements of yogurt packaging design and consumer preferences, four kinds of factors to the purchased products’ attributes were selected from the packaging design, including the graphics, packaging colors, packaging shapes and label texts. The consumers’ preferences for different attributes of yogurt packaging design were quantitatively evaluated by the Conjoint Analysis Method (CAM). Consumers showed the strongest preference for yogurt packaging shapes (39.017%), and were the most satisfied with the concrete graphics of cool colors (31.330%); the level combination of attributes most preferred by consumers is that of concrete graphics, cool colors, gable-top boxes and simple labels. The packaging design satisfying consumer preferences gave rise to positive purchase attitudes. Such research results facilitated the understanding of the consumption market and provided the theoretical support necessary for the development of yogurt packaging design to match the consumers’ preferences.
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Xie, Guojie, Lijuan Huang, Chrysostomos Apostolidis, Zuqing Huang, Weiwei Cai, and Guokai Li. "Assessing Consumer Preference for Overpackaging Solutions in E-Commerce." International Journal of Environmental Research and Public Health 18, no. 15 (July 27, 2021): 7951. http://dx.doi.org/10.3390/ijerph18157951.
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The emergence of e-commerce and express delivery services has significantly transformed business operations and consumer shopping experience. However, the resulting problem of packaging waste, particularly from overpackaging, poses serious challenges to environmental sustainability and human health. Existing research has proposed many solutions from various perspectives, but very few have considered the acceptability and consumer preference for these proposals. Using the value co-creation (VCC) theory, we established a research model to explore consumer preferences for e-commerce overpackaging solutions. A survey of 632 online consumers in Guangzhou and Shenzhen was conducted, and data were analyzed using the SmartPLS software. The results show that establishing a recycling system, government policy, and consumers’ environmental awareness have a significant positive impact on consumer preference, while combined packaging has a significant negative impact. We also found that government policy plays an intermediary role in establishing a recycling system and consumer preference. Based on these findings, we recommend that enterprises establish and improve their packaging recycling systems and that e-commerce platforms provide alternative options to combined packaging. Also, the government should play a guiding and coordinating role for enterprises and consumers, and environmental awareness among consumers should actively be promoted.
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Huang, Yinghui, Hui Liu, Weiqing Li, Zichao Wang, Xiangen Hu, and Weijun Wang. "Lifestyles in Amazon: Evidence from online reviews enhanced recommender system." International Journal of Market Research 62, no. 6 (May 1, 2019): 689–706. http://dx.doi.org/10.1177/1470785319844146.
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Online lifestyles have been shown to reflect and affect consumers’ preferences across a wide range of online scenarios. In the context of e-commerce, it still remains unclear whether online lifestyles are practically influential in predicting consumers’ purchasing preferences across different product categories, especially considering its potential influence over the widely used personality traits. In this study, we provide the first, to the best of our knowledge, quantitative demonstration of online lifestyles in predicting consumers’ online purchasing preferences in e-commerce by using a data-driven approach. We first construct an online lifestyles lexicon including seven distinct dimensions using text mining approaches based on consumers’ language use behaviors. We then incorporate the lexicon in a typical e-commerce recommender system to predict consumers’ purchasing preferences. Experimental results on Amazon Review Dataset show that online lifestyles and all its subdimensions significantly improve preference predicting performance and outperform the widely used Big Five personality traits as a whole. In addition, product types significantly moderate the influence of online lifestyle on consumer preference. The strong empirical evidence indicates that the big e-commerce consumer data facilitates more specialized market psychographic segmentation, which advances data-driven marketing decision-making.
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Yue, Chengyan, Yufeng Lai, Jingjing Wang, and Paul Mitchell. "Consumer Preferences for Sustainable Product Attributes and Farm Program Features." Sustainability 12, no. 18 (September 9, 2020): 7388. http://dx.doi.org/10.3390/su12187388.
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Previous literature primarily focused on consumers’ preference for specific sustainable attributes, such as a product being organic, eco-friendly, locally grown, and fair trade. Little is known about consumers’ preference for sustainable program features. We conduct two online choice experiments with U.S. consumers and find that consumers consistently care about farmers’ engagements in sustainable programs, and they are willing to pay a price premium for products from such programs. Consumers also value promoting science in sustainability, establishing concrete measurements of sustainability, and communicating sustainable practices with consumers and downstream industries. We apply the latent class logit model to investigate the potential segmentation of consumers. Three consumer segments are identified based on participants’ heterogeneity in preferences. Our research provides useful information for designing new sustainability programs.
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Hampson, C. R., K. Sanford, and J. Cline. "Preferences of Canadian consumers for apple fruit size." Canadian Journal of Plant Science 82, no. 1 (January 1, 2002): 165–67. http://dx.doi.org/10.4141/p01-059.
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Apple fruit size preferences are known to vary among consumer populations. Characteristic commercial fruit size varies among apple-growing regions within Canada for a given cultivar. Canadian consumer preferences for apple size are not well documented, nor is it known whether preferences vary among regions. In this study, 586 consumers from British Columbia, Ontario and Nova Scotia were asked to rate a series of apple sizes using the affective “Just Right” scale. Ideal fruit size was similar regardless of province or consumer gender. Age groups differed slightly in fruit size preference. The Just Right score was a linear function of fruit diameter for all groups. The fruit diameter considered ideal for dessert use ranged from 7.4 to 7.6 cm among the age groups. Key words: Malus × domestica Borkh., sensory evaluation, consumer preference
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M, Rupesh Mervin, and Velmurugan R. "Consumer‟s preference towards organic food products." Journal of Management and Science 1, no. 1 (June 30, 2011): 19–23. http://dx.doi.org/10.26524/jms.2013.3.
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The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.
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Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity." Journal of Islamic Accounting and Business Research 12, no. 6 (August 4, 2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.
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Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness plays an important role on consumer attitudes. Furthermore, mediator variables, such as consumers’ awareness and attitudes, have partial role to mediate religiosity and consumers’ preference. Research limitations/implications The recent study was limited to core of one region, therefore, future studies are needed to analyze consumers’ attitude and engagement in religious products and services such as Islamic brands image. Practical implications The stakeholders need to collaborate action to promote Islamic banks and the varying standard between their counterparts from the perspective of business and marketing. Originality/value The result of this study contributes to literature which has correlation with testing religion role toward Islamic bank. It also develops a new views into the determinants factor to influence consumers’ preferences.
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N. H. Rachmani, A. Apriantini, and L. Cyrilla ENSD. "Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic." Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan 11, no. 1 (January 29, 2023): 13–18. http://dx.doi.org/10.29244/jipthp.11.1.13-18.
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During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles, because of the ease of distribution and storage. This type of honey consumes as much as 34.8% of forest honey. Respondents were 29.6% more likely to consume honey once a month. Consumers choose honey packaged using plastic bottles, 51.9%. Honey consumption is most often done by consuming honey alone without adding any food. Consumer decision-making is influenced by factors on the level of consumer preference for a product, so it is necessary to conduct research to determine consumer preferences.
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Huang, Shiyuan, and Rubal Mistry. "A Study of the Causes of Price Fluctuation in Apple Commodity and Consumer Shopping Behavior Based on Taste, Preferences, and Willingness to Pay." Financial Forum 9, no. 4 (January 28, 2021): 209. http://dx.doi.org/10.18282/ff.v9i4.1538.
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<p>The profit margin on the retailer’s side is thin, so increasing the consumer’s willingness to pay is crucial for the supply side to earn more profit. In this paper, the authors develop a taste test to see if consumers’ preference for organic and local apples can alter their taste perception for the same apple. The result showed consumer’s preference does change his/her taste preference on the same apple. Besides the experiment, the authors also design a survey to know the consumer’s shopping preferences and the exact willingness to pay. The survey results show that consumers are in support of Local Apples as compared to Organic Apples but are willing to pay more for Organic Apples than Local Apples. Another conclusion that can be drawn is that this survey indicates that there is a huge profit margin for retailers as consumers are willing to pay more for organic apples than the average market price for the apples.</p>
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Cliff, M. A., M. C. King, and C. Hampson. "Comparison of Mean Scores and R-indices for Consumer Preferences of Apple Cultivars." HortScience 33, no. 7 (December 1998): 1239–40. http://dx.doi.org/10.21273/hortsci.33.7.1239.
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Conventional (analysis of variance, mean preference scores) and novel (R-index) methodologies for hedonic assessments of `Silken' and `Creston' apple (Malus ×domestica Borkh.) cultivars from the breeding program at Summerland, B.C., were compared with the standard cultivars Royal Gala, Jonagold, and Golden Delicious. Visual and flavor preferences were evaluated for either three or five cultivars by panels of 50 to 200 consumers. Consumers were successfully able to evaluate five apple samples at a given session. Significant differences in mean preference scores and R-indices were found among cultivars. Both `Silken' and `Creston' had higher flavor and lower visual preference ratings than did `Royal Gala'. Results were consistent for both methodologies when panels consisted of 100 or more consumers. R-index, however, expressed the results as a probability rather than a mean score, and was a more understandable and interpretable measure of consumer preference than were preference ratings.
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Alphonce, Roselyne, Anna Temu, and Valerie Lengard Almli. "European consumer preference for African dried fruits." British Food Journal 117, no. 7 (July 6, 2015): 1886–902. http://dx.doi.org/10.1108/bfj-10-2014-0342.
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Purpose – The purpose of this paper is to assess European consumer preference and willingness to pay (WTP) for tropical dried fruits from Africa. The paper specifically investigates sensory and credence characteristics driving consumer preferences. Design/methodology/approach – Data on sensory descriptive analysis and hedonic evaluation for seven samples representing three fruit types: mango, pineapple and banana, were collected together with data on Country of Origin (COO) preferences and WTP for conventional, organic and fair-trade labelled dried fruits, among Norwegian consumers (n=96). Findings – The results show that consumer preferences for a dried fruit are affected significantly by its typical aroma intensity and consumers are willing to pay a premium for both organic and fair-trade products. Two consumer groups expressing distinct COO preferences for tropical dried fruits and a third group with no country preferences are revealed. Originality/value – This study provides useful insights for dried fruit producers and market strategists in tropical countries attempting to position value-added products for maximum revenue.
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Castro, Miko Mariz C., Isabelita M. Pabuayon, Salvador P. Catelo, and Jose V. Camacho, Jr. "Analyzing Consumer Preferences for Credence Attributes of Fish and Fishery Products in Davao City, Philippines." Asian Journal of Agriculture and Development 18, no. 1 (June 1, 2021): 84–103. http://dx.doi.org/10.37801/ajad2021.18.1.6.
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Fish remains among the essential diet components in a typical Filipino household. As fish consumption rises, the manner of how it is caught is in question as it affects the quality of the fish. This study aims to analyze the importance of the two credence attributes of environmental sustainability and food safety in fish and fishery products in Davao City, Philippines. Conjoint analysis was used to analyze consumer preference by estimating the consumer’s utility function. From the preference model, the relative importance of the considered attributes in descending order are food safety certification, sustainability practice information, and extent of good animal welfare for target and non-target species. Three major segments of seafood consumers (N = 300) were clustered in terms of policy preferences. These are consumers who preferred policies on food safety certification and traceability system (77%), consumers who preferred policies regarding food safety certification and environmental sustainability certification (16%), and consumers who highly preferred only food safety certification (7%). Using multinomial logistic regression, the factors affecting preferences were found to be average price per kilogram for capture fishery products, barangay (i.e., village) classification, household size, retail outlet choice, sex, frequency of buying, beliefs and practices regarding environmental sustainability and environmental concerns, age, years of education, and frequency of buying fish. The study showed the potential of environmental sustainability and food safety attributes in influencing the purchasing decisions of the consumers.
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Cliff, M. A., K. Sanford, and E. Johnston. "Evaluation of hedonic scores and R-indices for visual, flavour and texture preferences of apple cultivars by British Columbian and Nova Scotian consumers." Canadian Journal of Plant Science 79, no. 3 (July 1, 1999): 395–99. http://dx.doi.org/10.4141/p98-101.
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Apple preferences were examined for regional, cultivar and order-of presentation effects. Seven apple cultivars, four (Honeycrisp, Fiesta, Cortland and Sinta) grown in Nova Scotia (NS) and three (Creston, Silken and Gala) grown in British Columbia (BC) were evaluated for visual, flavour and texture preferences using a nine-point hedonic scale. In both locations, 126 consumers evaluated all seven cultivars for their visual preferences and four of the seven cultivars for their flavour and texture preferences, using an incomplete-block design balanced for presentation order and carry-over effects. On average, the flavour and texture scores of NS consumers were higher than those of BC consumers. Regional differences were most pronounced for visual preferences, with BC consumers preferring Gala and Creston (BC-grown cultivars) and NS consumers preferring Fiesta and Cortland (NS-grown cultivars). Despite these differences, three of the four top-rated cultivars were identical (Gala, Fiesta and Cortland). Flavour preferences were the most similar, with Gala, Silken, Creston and Cortland being preferred by both NS and BC consumers. Regional differences for texture preferences were less pronounced than those for visual preferences, with Creston preferred by both groups. The BC consumers preferred the texture of Silken and Creston, while the NS consumers preferred the texture of Creston, Honeycrisp, Cortland and Gala. Results from the nine-point hedonic scale were correlated with results from the four-point R-index scale. Correlations were highest when discrimination among the cultivars was greatest. Both methodologies effectively quantified consumer preferences, with hedonic scores expressing results in relative terms and the R-index expressing results as probabilities. Key words: Sensory evaluation, consumer preference, apple-cultivar preference, R-index
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Chen, Yi-Fen, Hing-Yu Kung, and Chia-Wen Tsai. "The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online." International Journal of Customer Relationship Marketing and Management 7, no. 3 (July 2016): 50–63. http://dx.doi.org/10.4018/ijcrmm.2016070104.
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Nowadays ways of purchase are changing with the maturity and rapid development of e-commerce. There are two studies in this research paper. In study 1, one online experiment was conducted with 263 subjects, it aims to figure out the relationship between consumers' risk preference and risk in online purchase environment. In study 2, the other online experiment was conducted involving 263 subjects. It aims to explore consumer purchase intention in counterfeit goods by experimental design including those three variables. It is found risk preferences on consumers and risks in purchase environment must be considered in the same time, because the interaction between risk preference of consumers and risks in online purchase environment for impact on purchase intention will be significant. The product itself like product with logo or not is the biggest factor to attract consumers to purchase. Risk will not affect consumer purchase intention while there are no other variables; but it would affect consumers purchase intention while consumers consider brand logo at same time.
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Mulyani, Mulyani. "ANALISIS PREFERENSI KONSUMEN TERHADAP KOPI LOKAL DI KOTA JAMBI." JAS (Jurnal Agri Sains) 4, no. 2 (December 26, 2020): 117. http://dx.doi.org/10.36355/jas.v4i2.422.
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ABSTRAKTujuan dalam penelitian ini adalah menganalisis preferensi konsumen yakni masyarakat kota Jambi terhadap kopi lokal dan menganalisis hubungan usia terhadap preferensi masyarakat kota Jambi dalam mengkonsumsi kopi lokal. Adapun hipotesis dalam penelitian ini adalah terdapat hubungan antara usia konsumen kopi dengan preferensi dalam mengkonsumsi kopi lokal Jambi.Penelitian ini dilakukan di Kota Jambi dengan mengumpulkan data primer dan sekunder. Penelitian ini dilaksanakan pada bulan Februari sampai Juni 2020. Data yang digunakan adalah data cross section. Data konsumen dikumpulkan dari 3 kedai kopi yang terdapat di Kota Jambi yakni Hello Sapa, Camp Coffee, dan Kopi Juaro. Penarikan sample dilakukan dengan metode simpel random sampling. Penghitungan sampel dengan rumus Slovin. Hasil penelitian menunjukkan bahwa Mayoritas konsumen kopi memilih kopi lokal dibandingkan kopi non lokal dan Hubungan usia konsumen dengan preferensi konsumsi kopi adalah tidak signifikan. Kata kunci: Kopi Lokal, Preferensi, usia konsumen ABSTRACTThe aim of this researchis to analyze consumer preferences of Jambi city consuming local coffee and to analyze the relationship between age and preferences of the people of Jambi city in consuming local coffee. The hypothesis in this study is that there is a relationship between the age of consumers and preferences in consuming local Jambi coffee. This research was conducted in Jambi City by collecting primary and secondary data. This research conducted from February to June 2020. The data used is cross section data. Consumer data was collected from 3 coffee shops in Jambi City, namely Hello Sapa, Camp Coffee, and Juaro Coffee. The sampling method was simple random sampling. Sample calculation using the Slovin formula. The results showed that the majority of coffee consumers prefer local coffee than non-local coffee and the relationship between consumer age and coffee consumption preference is not significant. Keywords: Local Coffee, Preference, Age of Consumer
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Casal, Nicolau, Maria Font-i-Furnols, Marina Gispert, Xavier Manteca, and Emma Fàbrega. "Effect of Environmental Enrichment and Herbal Compounds-Supplemented Diet on Pig Carcass, Meat Quality Traits, and Consumers’ Acceptability and Preference." Animals 8, no. 7 (July 16, 2018): 118. http://dx.doi.org/10.3390/ani8070118.
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Animal welfare can be considered an ethical attribute of product quality, but consumers should appreciate its added value. The aim of this study was to evaluate consumer’s acceptability, preference, and the meat and carcass quality of pigs reared with two stress-reducing strategies: supplementation of an herbal compound (HC) containing Valeriana officinalis and Passiflora incarnata, and environmental enrichment (EE) by the provision of hemp ropes, sawdust, and rubber balls. A total of 56 pigs were divided in four treatments in two pens of seven pigs per treatment (2 × 2 factorial design). Meat and carcass quality were evaluated. Consumer’s acceptability and preference were analysed with a sensory test and a conjoint analysis in 110 consumers. Before slaughter, control pigs (no EE and no HC) presented lower live weight compared with other treatments (p = 0.0009). Although acceptance was the same for all of the treatments, consumers preferred systems aiming to increase pig welfare. The most important factor was production system, with a preference for those improving welfare, followed by feeding system, with a preference for those with natural herbs supplementation. Although price was the least important factor, a segment of consumers showed a clear preference for lower prices. These results suggest that welfare improvements could be appreciated by particular consumer segments.
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Liu, Chun-Wen, and Chao Deng. "Stated preferences of Taiwanese investors for financial products." Qualitative Research in Financial Markets 11, no. 4 (November 4, 2019): 411–28. http://dx.doi.org/10.1108/qrfm-06-2018-0079.
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Purpose The popularity of wealth management in Taiwan has unleashed tense competition among financial advisors. Consumers are now more conscious of their financial services purchasing behavior. This paper aims to provide insights into local-specific investors’ characteristics and consumers’ financial product preferences and to introduce a different concept to identify localization-suitable products. Design/methodology/approach To understand customers’ preferred products, the paper examines consumers’ financial behavior by analyzing preference characteristics using data collected from Taiwanese investors. The study entailed a questionnaire designed for consumers using the stated preferences method and the multinomial and nested logit models to develop preference models for consumers’ financial products. A statistical test using the t-value, likelihood and ρ2 to observe investor preference product reactions was also used. Findings The study finds that investors are sensitive to the rate of return on investments and performance changes in foreign currency, stock and mutual funds. An elasticity analysis and prediction of the market share among interactive products show that stock and mutual funds are strongly related and the rate of return on stock undoubtedly influences the market. Originality/value The stated preference method and inclusion of risk appetite improve our understanding of consumer choice and investors’ financial product preferences and characteristics. The results provide suitable localization product suggestions for financial institutions to help them understand their customers’ behaviors better. This paper’s results are also useful in the context of smart financial services such as financial robot technology.
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Adomavicius, Gediminas, Jesse Bockstedt, Shawn Curley, and Jingjing Zhang. "Effects of Personalized Recommendations Versus Aggregate Ratings on Post-Consumption Preference Responses." MIS Quarterly 46, no. 1 (March 1, 2022): 627–44. http://dx.doi.org/10.25300/misq/2022/16301.
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Online retailers use product ratings to signal quality and help consumers identify products for purchase. These ratings commonly take the form of either non-personalized, aggregate product ratings (i.e., the average rating a product received from a number of consumers such as “the average rating is 4.5/5 based on 100 reviews”), or personalized predicted preference ratings for a product (i.e., recommender-system-generated predictions for a consumer’s rating of a product such as “we think you’d rate this product 4.5/5”). Ratings in either format can provide decision aid to the consumer, but the two formats convey different types of product quality information and operate with different psychological mechanisms. Prior research has indicated that each recommendation type can significantly affect consumer’s post-experience preference ratings, constituting a judgmental bias, but has not compared the effects of these two common product-rating formats. Using a laboratory experiment, we show that aggregate ratings and personalized recommendations create similar biases on post-experience preference ratings when shown separately. Shown together, there is no cumulative increase in the effect. Instead, personalized recommendations tend to dominate. Our findings can help retailers determine how to use these different types of product ratings to most effectively serve their customers. Additionally, these results help to educate the consumer on how product-rating displays influence their stated preferences.
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Ross, Gretchen R., Margaret G. Meloy, and Kurt A. Carlson. "Preference Refinement after a Budget Contraction." Journal of Consumer Research 47, no. 3 (June 29, 2020): 412–30. http://dx.doi.org/10.1093/jcr/ucaa032.
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Abstract How does coping with a resource loss of time, space, or money change a consumer? In the current work, we argue that resource losses that give rise to budget contractions require a coping strategy that not only influences choice in the moment but also changes underlying consumer preferences. We show that the preference restructuring that occurs when coping with a budget loss also leads to stabilization of preferences. Specifically, a consumer who allocates a budget to a set of items prior to a budget contraction and allocates that same budget post-contraction when the budget is fully restored will allocate the restored budget to fewer options in the set. Coping with the contraction helps consumers prioritize what matters to them, leading to refinement of preference. This within-consumer preference refinement effect exists for budgets of time, space, and money. We identify boundary conditions (i.e., significant budget contractions and self-determined contraction allocations are necessary for prioritization to occur) and rule out non-prioritization explanations (e.g., anchoring and under-adjusting). These findings suggest that marketers should focus on capturing consumers who are dealing with budget contractions as this is one of the moments where individuals revisit and rediscover what matters most to them.
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Dadzie, Samuel Kwesi Ndzebah, Isaac Mbroh, William Ghartey, and Albert O. Mensah. "Economic valuation of consumers’ preferences for bush yam attributes: Implications for breeding commercial crop in Ghana." Journal of Business and Enterprise Development (JOBED) 10 (June 1, 2022): 1–29. http://dx.doi.org/10.47963/jobed.v10i.887.
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Bush yam has been underutilized and underrated for long due to its undesirable attributes or traits, hence the commercial and food security potentials of the crop have been downgraded and unexploited. This paper, therefore, explored the Ghanaian bush yam consumers’ decisionmaking behaviour towards the crop’s cultivar selection and the values they place on its diverse attributes. With the aim of examining consumers’ preference and willingness to pay for bush yam, we designed a choice experiment which was implemented through a cross-sectional survey, involving 390 bush yam consumers in the Western-North, Eastern and Central Cocoa Regions of Ghana. We employed Conditional logit to model consumers’ preference behaviour for bush yam attributes from the choice experiment and, subsequently, computed their willingness-to-pay for each attribute, following the Lancaster consumer theory, using the ratios of specific product attributes and cost parameter. Our estimates of consumers’ preferences for bush yam attribute revealed a highly significant preference for bigger tuber size, no colour change and sweet taste attributes. Age, education, marital status, and years of consumption were found to have influenced consumers’ preferences for bush yam attributes. Furthermore, we found that bush yam consumers are willing to pay extra price value for improvement in tuber size, colour change and taste to meet their indicated preferences. We, therefore, recommend that, for breeding programmes to be more effective and sustainable towards developing a commercial cultivar, breeding institutions and policy makers should focus on the preferred attributes as indicated by consumers for a successful future commercialization of bush yam in the country
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Dr. R. Renuka, Dr R. Renuka, and S. Vivek S. Vivek. "Consumers’ Brand Preference Towards Induction Cooktops." Global Journal For Research Analysis 3, no. 4 (June 15, 2012): 121–23. http://dx.doi.org/10.15373/22778160/apr2014/41.
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Nhat Hanh Le, Angelina, Julian Ming Sung Cheng, Hadi Kuntjara, and Christy Ting-Jun Lin. "Corporate rebranding and brand preference." Asia Pacific Journal of Marketing and Logistics 26, no. 4 (September 2, 2014): 602–20. http://dx.doi.org/10.1108/apjml-10-2013-0120.
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Purpose – The purpose of this paper is to investigate the moderating roles of brand name attitude and product expertise on the impact of different corporate rebranding strategies on consumer brand preference. Rebranding strategies include evolutionary and revolutionary rebranding strategies, while brand name attitude is consumer attitude towards a firm's original brand name and consumer product expertise refers to the consumer knowledge related to the brand's product or service. Design/methodology/approach – A 2×2 factorial experimental design is used to examine the proposed hypotheses. In total, 220 undergraduates from a public university in Taipei of Taiwan participate in the experiment. Findings – The findings indicate that given brand repositioning is preferable, the use of evolutionary rebranding strategies is superior in enhancing consumer brand preference in the case of pleasant original brand name attitude, while the use of revolutionary strategies is superior when consumers hold less pleasant attitude. In addition, expert consumers show similar responses towards the two rebranding strategies, whereas evolutionary strategies seem to be more effective than revolutionary ones in enhancing consumer brand preferences in the case of novice consumers. Research limitations/implications – A convenient sampling method was employed and undergraduate students were the research subjects. Besides, a fictitious brand was used in the experiment design. As a result, the generalisability and applicability of the current research findings should be considered and carried out with cautions. Practical implications – The findings of the research provide empirical understanding on the use of rebranding strategies to generate higher levels of brand preference under contingencies, thus helping brand managers apply a more appropriate type of rebranding strategies when necessary. Originality/value – The current study is the preliminary causal-oriented work to provide guidance with appropriate rebranding strategies under the contingencies of consumers’ original brand name attitude and product expertise.
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Zahid, Hadi Rameel, and Abdul Hafeez. "THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE." Journal for Business Education and Management 2, no. 2 (December 31, 2022): 41–63. http://dx.doi.org/10.56596/jbem.v2i2.29.
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This study aims to investigate the relationship between brand image and consumer’s taste preference. Brand image in consumer’s mind was measured by making them taste the same product in different bottles which were in different branded bottles. In first experiment all ketchups were same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumer prefer the brand that they are currently using regardless of same taste it was concluded that the taste preference is independent on brand image. The second experiment was a confirmatory experiment where all flavors of ketchup were unbranded. This experiment was conducted to verify whether taste preference and brand used at home have the same association. It was found that the consumer prefer those brands which were not in use after having a blind taste. This confirms that the first response of taste preference is more of the brand image rather than product taste itself. The total numbers of respondents were 102 who participated in the experiment and completed the questionnaire. Optimal Scaling (CATREG) is used to explain the relationship between brand image and consumer taste preferences. The first experiment identifies that brand image has a positive effect on consumers’ mindset and they prefer the brand which is used at home, therefore the significance value is less than 0.05. The second value demonstrates that taste preference explains the change in brand image, raising the significance value over 0.05. The second experiment demonstrated that taste preferences may change when the brand image changes and the overall finding from the first trial indicated that there is a relationship between the brand image and the currently favored brand.
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Zhou, Mi, Boyao Guan, and Li Huang. "Would You Buy Plant-Based Beef Patties? A Survey on Product Attribute Preference and Willingness to Pay among Consumers in Liaoning Province, China." Nutrients 14, no. 20 (October 19, 2022): 4393. http://dx.doi.org/10.3390/nu14204393.
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Carbon emissions from the production of beef account for the majority of carbon emissions from animal husbandry, and animal husbandry, in turn, is the main driver of global carbon emissions. At present, there are relatively few studies of consumer preferences for beef substitutes, especially in developing countries. However, plant-based meat is of great significance in solving the tense relationship between supply and demand, ensuring sustainable development, further improving food safety, and improving animal welfare. Based on survey data from 1146 consumers in Liaoning province, China, this paper adopts the choice experiment method to study consumer preferences and willingness to pay for four types of plant-based beef patty product attributes, traceability, safety certification, brand, and price, using the multivariate logit (MNL) model. The results show that consumers show greater preference and willingness to pay for plant-based beef patties with strong traceability, fully disclosed safety certification information, and mature production technology. Consumers generally have strong brand preferences, while there are some differences in preference for other product attributes. In addition, environmentally-focused consumers have a greater degree of preference for traceable products. This study explores the micro decision mechanism of the purchase of plant-based meat products in developing countries. The research conclusions of this paper have guiding significance for businesses engaged in plant-based meat production and processing because of the addition and use of attribute tags. This study also has reference significance for the regulatory standards of decision-making departments and government investment.
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Predanócyová, Kristína, Július Árvay, and Marek Šnirc. "Exploring Consumer Behavior and Preferences towards Edible Mushrooms in Slovakia." Foods 12, no. 3 (February 3, 2023): 657. http://dx.doi.org/10.3390/foods12030657.
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Edible mushrooms represent a food with high nutritional properties, and their consumption has a positive effect on the health of consumers. The aim of the paper is to identify the behavior and preferences of consumers in the consumption of edible mushrooms in Slovakia. The aim of the paper was achieved by conducting a consumer survey using the snowball sampling method on a sample of 1166 respondents in the Slovak Republic, of which 1032 respondents were consumers of edible mushrooms. Using statistical methods (the Chi-square test of independence, Kruskal–Wallis H test, and Friedman test, as well as categorical principal component analysis), differences in consumer behavior were examined in three identified segments created based on the amount of consumption of edible mushrooms. The results of the consumer study showed the existence of statistically significant differences between the defined segments in terms of frequency of consumption, evaluation of the preference of edible mushrooms in various meals, evaluation of important reasons for consumption, and determination of preference for individual species of mushrooms, as well as determination of preference for the place of consumption and the option of obtaining mushrooms for consumption. Moreover, four latent components determining the purchase of mushrooms applicable in all segments were defined. Supporting the consumption of edible mushrooms among Slovak consumers is possible by increasing consumer awareness through recommendations and published articles. The research paper provides a new insight into the behavior and preferences of consumers in mushroom consumption, divided into three segments, which can fill the scientific research gap. The results provide valuable information for scientific purposes, as well as for food companies and policy makers.
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Sánchez-Toledano, Blanca Isabel, Venancio Cuevas-Reyes, Zein Kallas, and Jorge A. Zegbe. "Preferences in ‘Jalapeño’ Pepper Attributes: A Choice Study in Mexico." Foods 10, no. 12 (December 15, 2021): 3111. http://dx.doi.org/10.3390/foods10123111.
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Background: According to Mexican growers of ‘Jalapeño’ peppers, its commercialization is the primary limitation. Thus, consumer knowledge is critical to develop added-value strategies. The objective of this study was to identify ‘Jalapeño’ quality attributes to determine consumer preferences and willingness to pay, based on socioeconomic characteristics. Methods: A nationwide face-to-face survey was carried out using the discrete choice experiment method. The survey included 1200 consumers stratified by gender, age and region. Results: Heterogeneity analysis using the probabilistic segmentation model revealed three types of consumers: A price-sensitive segment, non-demanding consumers without specific preferences and selective consumers with a preference shifted toward specific ‘Jalapeño’ characteristics. Thus, detail-oriented producers must compete through price strategies, based on the marketplace (markets on wheels, grocery stores, or supermarkets) and through some quality attributes preferred by selective consumers. Therefore, results suggest that farmers should grow the correct varieties with appropriate agronomic management to cope consumer preferences. Conclusions: This paper contributes to the growing body of the ‘Jalapeño’ literature by explicitly investigating consumer preferences and willingness to pay for them.
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Dharanidharan, K., S. Selvanayaki, K. Divya, R. Ravikumar, and S. Varadha Raj. "Exploring Household Wood Preferences among Consumers in Coimbatore." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 10 (September 6, 2023): 196–203. http://dx.doi.org/10.9734/ajaees/2023/v41i102159.
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Aims: This study aims to comprehensively investigate and analyze the factors that shape consumer preferences for various types of wood in the context of household applications in Coimbatore. By delving into the intricate dynamics that guide wood selection for domestic purposes, the research seeks to identify the underlying drivers that influence consumer choices. Through a meticulous examination of factors such as material versatility, eco-friendliness, aesthetic appeal, and material uniqueness, the study aims to provide a nuanced understanding of the key determinants that significantly impact the preferences of consumers when it comes to selecting specific wood varieties for furniture, decor, and other household uses. By shedding light on these preferences, the research aims to contribute valuable insights that can aid businesses, manufacturers, and policymakers in tailoring their products and strategies to better align with the evolving demands and preferences of consumers in the Coimbatore region.
Study Design: Exploratory research design.
Place and Duration of Study: The present study was conducted in the year 2023 during June and July
Methodology: The data were collected from 120 consumers in Coimbatore city using snowball sampling and Convenience sampling will be used to select the respondents for the present study with the help of a well-structured interview schedule used to scale the factors. To analyze the data using factor analysis to identify the main factors that influence consumers’ preference for wood such as availability, price, durability, appearance, eco-friendliness, and personal preference.
Results: Factors analysis provides that material excellence factors which comprise four factors versatile and modifiable, eco-friendly, aesthetic appeal, and uniqueness of material with a variance of 63.770 percent were the most influenced factors for preference for wood.
Conclusion: In conclusion, this study employed factor analysis to discern the key determinants shaping consumers' wood preferences. The analysis revealed that material excellence, encompassing factors related to versatility, eco-friendliness, aesthetic appeal, and material uniqueness, accounted for a significant variance of 63.770 percent in influencing wood preference. These findings emphasize the paramount importance of considering factors beyond traditional attributes like availability, price, and durability, and highlight the significance of holistic material qualities in shaping individuals' choices in wood selection.
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Simarmata, Lasmaria, R. E. M. F. Osak, E. K. M. Endoh, and F. N. S. Oroh. "ANALISIS PREFERENSI KONSUMEN DALAM MEMBELI DAGING BROILER DI PASAR TRADISIONAL KOTA MANADO (STUDI KASUS “PASAR PINASUNGKULAN KAROMBASAN”)." ZOOTEC 39, no. 2 (July 13, 2019): 194. http://dx.doi.org/10.35792/zot.39.2.2019.24427.
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ABSTRACT ANALYSIS OF CONSUMER BUYING PREFERENCES IN BROILER MEAT AT TRADITIONAL MARKET IN MANADO CITY (CASE STUDY OF THE "PINASUNGKULAN KAROMBASAN MARKET"). The goals of this study was to analyze consumer preference and attitude on attribute variation of broilers at the traditional market in Manado. Study was conducted at the Pinasungkulan market, Karombasan Manado on February 2019. Survey method was used by deep interview supported by questionnaire. Samples were defined by accidental sampling method involving fifty respondents. The primer and secondary data were used in this study and analyzed by Chi-Square and Multi attribute Fishbein analysis. The Chi-Square analysis indicated that all attributes studied were significantly different. This was meaning that there were differences of consumers preference on broilers. On the basis of Multi attribute Fishbein analysis indicated that all broiler attribute were considered by consumers in making decision of buying broilers. Broilers were became consumer preference significantly at the Pinasungkulan Market, meaning that there was difference of consumer preference on broiler attributes. Sequences of broiler attribute from the highest consideration to the lowest consideration were meat color, skin color, meat smell, skin tenderness and meat weight. Consumer attitude on broiler meat attributed in decision of buying meat of broilers was broiler meat color. Keywords: Broiler, consumer preference
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Ariff Abdul Latiff, Zul, and Mohammad Amizi Ayob. "The Preference of Consumer Toward Imported Rice Compare to Local Rice in Kelantan." International Journal of Community Development and Management Studies 1 (2017): 073–83. http://dx.doi.org/10.31355/14.
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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................ This research seeks to determine the consumer preferences between local and import rice by using theory of knowledge, attitude and perception model (KAP). Background.................................................................................................................................................................................................. Rice industry has received special attention from the government and was put as the most important food crop for ensuring the nation’s food security. This study tries to reveal the preferences of the consumer for imported rice as compared to local rice based on their knowledge, attitude and perception. Methodology................................................................................................................................................................................................ The simple random sampling technique is adopted in selecting 154 rice consumers in the Kelantan area. 154 questionnaires were distributed to them. Contribution................................................................................................................................................................................................. This paper studies the preferences of the consumer for local and imported rice. The findings presented and conclusions reached could be of interests to consumers, researchers, society, manufacturers and government. Findings....................................................................................................................................................................................................... The findings from factor analysis supported the proposed model indicated that consumer knowledge is the first factor that influenced consumer preference on the rice followed by perception and attitude. It is also suggested that the demographic factor have a relationship with consumer preference based on their knowledge, attitude and perception. Recommendations for Practitioners........................................................................................................................................................... The consumer knowledge of local rice in Malaysia should be promoted more through television and social media as this influences their attitude when purchasing rice at the market. The quantity and the availability of the local product should be based on the majority of the consumers that usually shop for rice in medium amounts from the store near their house. Government should promote local rice to consumer more often to change their perceptions about local rice production in Malaysia. Recommendation for Researchers............................................................................................................................................................... More studies can be done regarding the behavior of consumers toward imported rice compared to local rice either in Kelantan or other states in Malaysia. Impact on Society......................................................................................................................................................................................... The findings can help rice producers to understand the customers’ needs and wants. Hence, government and local producers need to fulfill society needs by producing rice which has the quality demanded by local consumers. Future Research........................................................................................................................................................................................... This study focuses in Kelantan only which does not represent other states. Due to this, further research is required to obtain the national consumer preference for rice.
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Barreto, Iury Assis, and Emilío José Montero Arruda Filho. "Preferência de consumo no uso do sistema Ford SYNC: um estudo netnográfico." Revista de Administração da UFSM 12, no. 2 (July 8, 2019): 268. http://dx.doi.org/10.5902/1983465918270.
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The decision to purchase a car is strongly symbolic and related to unique marketing approaches. Therefore, it is important to understand this phenomenon, particularly from the perspective of technological innovation. This article presents an analysis of the consumer’s preference in the segment of automobiles, emphasizing the preferences regarding the technological convergence with new multimedia systems, such as Ford SYNC. The study is based on a netnographic research that aims to understand how the variables hedonism, utilitarianism, social value, and self-extension influence the intention of buying a car, emphasizing the offer of embedded new multimedia systems, using the case of the Ford Motor Company’s SYNC system. The analysis revealed three categories, with implicit subcategories. The results demonstrate that the values discussed in theory directly influence the context and are preponderant in the consumers’ decision-making. This article contributes to the automobile industry by offering essential inputs regarding consumer preference, leading to reflections in the area of marketing to better understand future consumers’ demands.
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Du, Weiyu, Di Fang, Yang Ye, and Sainan Qiu. "The influence of disorderly environment on consumers’ reference for boundaries." Journal of Contemporary Marketing Science 3, no. 1 (December 16, 2019): 17–31. http://dx.doi.org/10.1108/jcmars-08-2019-0031.
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Purpose The purpose of this paper is to examine the influence of disorderly environment on consumers’ preferences for boundaries and the mediating effect of personal control in this process. Design/methodology/approach The authors examined hypotheses in two studies. In Study 1, the authors measured environmental orderliness, preference for boundaries and other control variables like positive and negative emotions. In Study 2, the authors primed participants’ concept of environmental orderliness and measured personal control as well as the same variables in Study 1. Findings Consumers in disorderly environments prefer bounded logos more compared to those in orderly environments. Personal control mediates the effect of chaotic physical environment on the preference for boundaries. Compared with the counterparts in the orderly environment, consumers in the disorderly environment have a lack of personal control, thus giving the preference to logos with boundaries. Research limitations/implications This paper discusses the mechanism of the process that the disorderly environment triggers the individual’s preference for bounded design, which enriches the research related to physical environment in the field of consumer behavior. However, it fails to examine the influence of disorderly environment on the preference for real bounded products and did not discuss the invisible boundary. Originality/value The impact of the disorderly environment on consumers’ boundary preferences, which the research focuses on, has further deepened the understanding of the boundaries, and to some extent, the authors filled the research gap in this field.
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Oliveira, Gabriela D., and Luis C. Dias. "Influence of Demographics on Consumer Preferences for Alternative Fuel Vehicles: A Review of Choice Modelling Studies and a Study in Portugal." Energies 12, no. 2 (January 20, 2019): 318. http://dx.doi.org/10.3390/en12020318.
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The significant energy consumed by road transportation and the difficult market penetration of Alternative Fuel Vehicles (AFVs) has led to a substantial body of research aiming to understand consumer preferences and future demand for AFVs. The individual characteristics of consumers are one of the explanatory factors of these preferences. In this context, the main purpose of this work is to present a comprehensive state-of-the-art review of how consumer demographics influence their preferences concerning AFVs. This review focuses on papers that applied Choice Modelling techniques to elicit individual consumer preferences for AFVs through stated preference surveys. Age, gender, income, level of education, family size, driving habits and number of vehicles per household were selected for analysis. This study also adds to the literature by analyzing the influence of demographic characteristics on preferences of Portuguese consumers. Very few studies addressed the influence of demographics on preferences for vehicle attributes. Considering the influence of consumers’ income and age, no consistent results were found. However, when age and consumers’ nationality were crossed, a potential trend of consumers’ age influence was unveiled. Regarding gender, level of education and family size, it was observed that consumers with higher education levels, women and consumers with larger families have higher preferences for AFVs.
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Ma'ruf, Rikal, Budiyanto Budiyanto, and Akhmad Mansyur. "PREFERENSI KONSUMEN IKAN CAKALANG DI KELURAHAN SODOHOA KECAMATAN KENDARI BARAT KOTA KENDARI." Jurnal Sosial Ekonomi Perikanan 7, no. 1 (August 19, 2022): 45. http://dx.doi.org/10.33772/jsep.v7i1.27258.
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This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored, stiff textured, clean, with a size of 1 fish/3 kg. Keywords: Conjoint Analysis; Skipjack Tuna; Consumer Preference