Journal articles on the topic 'Post Purchase Consumer Regret'
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Tzeng, Shian-Yang, and Jerry Yuwen Shiu. "Regret type matters." Asia Pacific Journal of Marketing and Logistics 31, no. 5 (November 11, 2019): 1466–85. http://dx.doi.org/10.1108/apjml-10-2018-0452.
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Purpose The purpose of this paper is to investigate post-purchase regret and its relationships with complaint and risk aversion in a four-dimensional framework. Design/methodology/approach Using 548 effective samples, this study employed structural equation modeling to test proposed hypotheses. Findings Based on levels of perceived self-responsibility, post-purchase regret due to forgone alternatives, under consideration and over consideration was positively associated with customer complaining, whereas post-purchase regret due to significance change exhibited no such correlation. Moreover, a higher level of risk aversion increased the effect of utilitarian motivation on post-purchase regret due to over consideration but decreased this effect on post-purchase regret due to under consideration. Research limitations/implications First, regret can positively influence consumer complaints. Next, consumers are unlikely to complain to third parties unless they experience strong action regret. Finally, risk aversion can alleviate or reinforce the effect of utilitarian motivation on regret. Future research could examine the customer group who feel less or no regret of their purchases to contribute to regret theory. Practical implications To reduce regret among such consumers, marketers are advised to apply precision marketing techniques to reach their target consumers. Second, to forestall customer regret due to forgone alternatives, sellers should proactively provide target buyers with information regarding their products and those of competing brands. Third, another method of minimizing regret is to ensure that consumers’ risk-aversion activities are effective. Originality/value This study empirically demonstrated a multidimensional scale of regret to illuminate the multicausal role of regret in relation to consumers’ complaining and risk-aversion behaviors.
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Sokić, Katarina, Đuro Horvat, and Sanja Gutić Martinčić. "How Impulsivity influences the Post-purchase Consumer Regret?" Business Systems Research Journal 11, no. 3 (November 1, 2020): 14–29. http://dx.doi.org/10.2478/bsrj-2020-0024.
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AbstractBackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.ObjectivesThe purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality.Methods/ApproachThe sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS).ResultsThe PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity.ConclusionsThe results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.
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Leo, Liana Anisa, and Eka Danta Jaya Ginting. "CONSCIENTIOUSNESS PERSONALITY TYPE AS A PREDICTOR OF POST PURCHASE REGRET." Proyeksi 7, no. 1 (April 15, 2012): 67. http://dx.doi.org/10.30659/p.7.1.67-78.
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The aim of this research is to investigate the level of cor r el a t ion betwe en conscientiousnesspersonality type and post purchase regret on consumer. The measurement tool that was used in thisresearch is conscientiousness personality type scale and post purchase regret scale. Conscientiousnesspersonality type scale arranged by researcher according to conscientiousness personality typecomponents proposed by John, Robins & Pervin (2008), that is order, achievement striving,dutifulness, self discipline, competence dan deliberation. Whereas post purchase regret scalearranged by researcher according to post purchase regret components which was adapted from Leedan Cotte (2009) work, that is outcome regret dan process regret. The number of respondent was101 people that collected by technique of purposive sampling. Using Kendall-Tau analyses, theresult of this study shows that there was a significant relationship between conscientiousnesspersonality type and post purchase regret. Conscientiousness personality could decreased postConscientiousness Personality Type, Post Purchase Regret.purchase regret.
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Bui, My, Anjala S. Krishen, and Kenneth Bates. "Modeling regret effects on consumer post‐purchase decisions." European Journal of Marketing 45, no. 7/8 (July 26, 2011): 1068–90. http://dx.doi.org/10.1108/03090561111137615.
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Risqiani, Renny. "ANTECEDENTS AND CONSEQUENCES OF IMPULSE BUYING BEHAVIOR." Business and Entrepreneurial Review 15, no. 1 (August 30, 2017): 1. http://dx.doi.org/10.25105/ber.v15i1.2083.
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The objective of this research is to identify and analyze the factors that of influence of consumers The purpose of this research is to analyze and determine the factors that influence consumer’s impulse buying behavior in mini market (convenience store) based on influence of variable store atmosphere, in-store browsing, in-store layouts, salesperson, promotional approach, reference group, use payment card and shopping emotion. This study attempts to analyze post-purchase consumer regret and investigates the influence of impulse behavior to post purchase regret.<br />The sample was collected and analyzed from 244 respondents of convenience store shoppers in ages in Greater Jakarta region. Structural Equation Modeling (SEM) and AMOS were used for data analysis and hypotheses testing.<br />Results indicate that there is a significant effect of the impulse buying behavior in the four variables; the role of salesperson, sales promotion, the participation of reference groups and payments made by debit card. As a result, this study addresses concerns about disappointed consumers after making an impulsive purchase.<br />This study emphasizes the importance of friendly and ready to help the consumers in sales person’s role to encourage consumers to make impulsive purchases. The readiness and friendliness of employees in serving consumers can occur when companies often provide training to employees.<br />Employees must pay particular attention and effort put into effect reward and punishment system that can increase work motivation. Furthermore, reference groups have an effect on impulsive buying behavior, and the tendency of consumers to shop more is high when accompanied with a mutual friend. In addition to sales person and reference group, promotions made by the store can also attract consumers and encourage them to make purchases impulsively. Additional value that can encourage the purchase of impulsive payment system is by using a debit card instead of credit card. In further research, the convenience store consumers do not make purchases in large quantities so payment using credit card does not give a significant effect while consumers can use a debit card in lieu of cash. Other research results show consumers regret after making an impulsive purchase. The negative consequence of consumer disappointment is that consumers become disloyal even spreading negative word of mouth. Thus, the company needs to explore these impacts in more detail and determine the factors that can reduce consumer disappointment This study examines the factors that cause and impact impulse buying behavior. The study was conducted at convenience stores in Greater Jakarta region. The results showed the impact of impulse buying behavior on consumer regret after doing impulse buying.
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Workman, Jane E., and Seung-Hee Lee. "Fashion trendsetting, attitudes toward money, and tendency to regret." International Journal of Retail & Distribution Management 47, no. 11 (November 11, 2019): 1203–22. http://dx.doi.org/10.1108/ijrdm-03-2019-0081.
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Purpose The purpose of this paper is to examine differences among fashion trendsetting groups in money attitudes and consumer tendency to regret (CTR). Design/methodology/approach Students completed questionnaires containing demographic items and scales measuring money attitudes (power/prestige, quality, anxiety and distrust), CTR (CTRpurchase, CTRnot purchase) and trendsetting. Data analysis included descriptive statistics, Cronbach’s α, M/ANOVA and SNK post hoc test. Findings Participants lowest in trendsetting scored lower in power/prestige than earlier adopters. Trendsetters scored higher in quality and anxiety than later adopters. Trendsetters scored higher in CTRnot purchase but not in CTRpurchase. Participants higher (vs lower) in CTRpurchase scored higher in power/prestige, distrust and anxiety but not in quality. Participants higher (vs lower) in CTRnot purchase scored higher in power/prestige, quality and anxiety but not in distrust. Research limitations/implications Generalization of results is limited because the college student sample was not representative of the general population of consumers. Practical implications Many retailer sales tactics are designed to pressure consumers to buy and buy now – thus raising consumers’ level of anxiety. Retailers might benefit from strategies to reduce consumers’ negative emotions (e.g. anxiety, distrust) and to encourage attention to positive social or personal benefits of products. Originality/value Results extend cognitive dissonance theory and the post-purchase evaluation model by finding differences among fashion trendsetter groups in post-purchase evaluation and money attitudes. No prior research has explored CTR and money attitudes among fashion trendsetter groups.
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Marjerison, Rob Kim, Jiamin Hu, and Hantao Wang. "The Effect of Time-Limited Promotion on E-Consumers’ Public Self-Consciousness and Purchase Behavior." Sustainability 14, no. 23 (December 1, 2022): 16087. http://dx.doi.org/10.3390/su142316087.
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This paper explores the relationship between consumers’ public self-consciousness, purchase behavior, post-purchase regret, and time-limited promotions in e-commerce. Time-limited flash sales have become a common promotion strategy in e-commerce, particularly in China, the largest e-commerce market. Firstly, the effect of public self-consciousness on consumers’ impulsive purchase tendency and post-purchase regret is examined. Secondly, this paper extends the scope of previous studies and investigates how time pressure affects the relationships between self-consciousness, impulsive buying tendency, and post-purchase regret. Data were gathered via an anonymous online survey of 580 online shoppers and subjected to empirical analysis including validity testing and ANOVA. The results provide both practical and theoretical contributions to existing models and offer empirical evidence showing the positive relationships between public self-consciousness and impulse buying, between public self-consciousness and post-purchase regret, and between impulse buying and post-purchase regret.
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Ullah, Fahim, and Samad M. E. Sepasgozar. "Key Factors Influencing Purchase or Rent Decisions in Smart Real Estate Investments: A System Dynamics Approach Using Online Forum Thread Data." Sustainability 12, no. 11 (May 27, 2020): 4382. http://dx.doi.org/10.3390/su12114382.
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The real estate sector is receiving mix responses throughout the world, with some countries like USA receiving lesser and European and Asia Pacific markets receiving more transactions in recent years. Among the concerning factors, post-purchase regrets by the real estate owners or renters are on the rise, which have never been assessed to date through scholarly research. These regrets can further increase in the time of lockdowns and bans on inspections due to Corona Virus Disease 2019 (COVID-19) and social distancing rules enforced by various countries such as Australia. The current study aims at investigating the key post-purchase regret factors of real estate and property owners and renters over the last decade using published literature and online threads. Based on pertinent literature, 118 systematically identified and text-mined articles, and four online threads with 135 responses, the current study develops system dynamics models to assess and predict the increase in consumers’ regrets over the last decade. Further, a user-generated thread with 23 responses involving seven real estate managers and five agents with more than 20 years of experience, 10 buyers with at least three successful rentals or purchases, and a photographer with more than 10 years of experience, is initiated on five online discussion platforms whereby the respondents are involved in a detailed discussion to highlight the regret reasons specific to real estate purchases based on online information. General architecture for text mining (GATE) software has been utilised to mine the text from both types of threads: Published and user generated. Overall, the articles and threads published over the last decade are studied under two periods: P1 (2010–2014) and P2 (2015–2019) to highlight the post-purchase or rent-related regret reasons. The results show that regret levels of the real estate consumers based on published post-purchase data are at an alarmingly high level of 88%, which compared to 2015, has increased by 18%. Among the major cited reasons, complicated buy–sell process, lack or accuracy of information, housing costs, house size, mortgages, agents, inspections, and emotional decision making are key reasons of regret. Overall, a total of 10% and 8% increases have occurred in the regrets related to the buy–sell process and lack of inspections, respectively. On the other hand, regrets related to agents and housing costs have decreased drastically by 40% mainly due to the good return on investments in the growing markets. However, based on the current trend of over reliance on online information and more powers to the agents controlling online information coupled with lack of physical inspections, the situation can change anytime. Similarly, lack of information, housing size, and mortgage-related regrets have also decreased by 7%, 5%, and 2%, respectively, since 2019. The results are expected to encourage policy level changes for addressing the regrets and uplifting the real estate industry and moving towards a smart and sustainable real estate sector. These results and pertinent discussions may help the real estate decision makers to uplift the current state, move towards a smart real estate, and avoid futuristic regrets, especially in the COVID-hit environment where most of the industries are struggling to survive. Careful attention is required to the top regret factors identified in the study by the real estate managers, investors, and agents to pave the way for a more managed real estate and property sector whereby the consumers are more satisfied with the value they receive for their money. This win–win situation will enhance the property business and remove the stigmas of intentional and deliberate withholding of information by managers and agents from the property and real estate sectors that can help boost the business through more purchases and satisfaction of its customers.
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Ekanayake, E. A. S. K., and E. A. C. P. Karunarathne. "Investigating the moderating effect of the demographic factors on post-purchase regrets at malls in Sri Lanka." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 7 (November 7, 2021): 67–77. http://dx.doi.org/10.20525/ijrbs.v10i7.1463.
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As of 2020, the retail sector faced an existential challenge with rapid changes as one of the many sectors. The recent impact was noted due to the present COVID-19 pandemic throughout the world. Most customers have moved on with e-commerce platforms, while traditional customers still struggle with in-store shopping. This study was specifically aimed at the conventional customers who do in-store shopping in complexes. The objective of this study was to investigate the moderating effect of the demographic factors on post-purchase regret at malls. Two factors affecting post-purchase regret, namely, the number of alternatives forgone and the return process experience, were considered. Accordingly, the moderating effects of demographic factors of consumers who have purchased something from a shopping mall during the past two years were targeted for this. By conducting an online survey using a structured questionnaire, 383 responses were collected. Through the moderation effect analysis, the consumer career was identified as moderating variable for this relationship. The rest of the demographic factors considered for this study did not significantly moderate this relationship. The findings suggest that the number of alternatives in showcase must be limited with a sense of marketing. Further, the staff at the shop must provide proper guidance on the return process and related service by identifying loyal and non-loyal customers’ careers and lifestyles.
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Wulandari, Hevitara, and Renny Risqiani. "The Antecedents and Consequences of Online Impulse Buying during Pandemic COVID-19 Do consumers regret after doing online impulse buying." Business and Entrepreneurial Review 21, no. 2 (October 31, 2021): 265–78. http://dx.doi.org/10.25105/ber.v21i2.10378.
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Online shopping became a consumer choice during the covid 19 pandemic, this study aims to analyze the antecedents and consequences of impulsive purchases at online stores during the covid 19 pandemic. Data were collected online from 202 respondents who had made purchases at e-stores in Jakarta and surrounding areas. The data were analyzed using structural equation modeling. The results showed that flow state had a positive and significant effect on online impulse buying, while risk perception and customer satisfaction had no significant effect. However, customer satisfaction is influenced by perceived usefulness and E-store performance confirmation, while flow state is influenced by task skills and task challenges. The results of the last hypothesis in this study, found a positive effect of online impulse buying on post-purchase regret.
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Sánchez García, Isabel, and Rafael Curras-Perez. "Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type." European Journal of Management and Business Economics 29, no. 1 (February 13, 2019): 54–83. http://dx.doi.org/10.1108/ejmbe-02-2018-0035.
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Purpose The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study the effects of alternative attractiveness, post-purchase regret, anticipated regret and past switching behaviour. Design/methodology/approach A representative survey with 800 consumers of mobile phone services (utilitarian) and holiday destinations (hedonic) was carried out. Findings Satisfaction is not a significant antecedent of switching intention in the hedonic service and its effect is marginal in the utilitarian service. In the utilitarian service, the main predictor of switching intention is post-purchase regret, whereas in the hedonic service, the main determinants of switching intention are past switching behaviour and anticipated regret. Originality/value The main contribution of this study is the analysis of the determinants of provider switching behaviour that may explain abandonment by satisfied customers, to see if their influence is greater or smaller than that of satisfaction itself, which has been the most analysed variable. Furthermore, there are expected to be differences between utilitarian and hedonic services, an aspect which is also studied in this work.
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AKÇİ, YAVUZ, and KAZIM KILINÇ. "Tüketicilerin Alış Veriş Sonrası Pişmanlıklarının ve Gösterdikleri Tepkilerinin İncelenmesi - An Analysis of Post-Purchase Consumer Regret and the Resulting Consumer Responses." Journal of Business Research - Turk 8, no. 4 (December 30, 2016): 108. http://dx.doi.org/10.20491/isarder.2016.209.
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Jain, Kokil, Shalini Gautam, and Diksha Pasricha. "The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers." Indian Journal of Marketing 48, no. 3 (March 1, 2018): 49. http://dx.doi.org/10.17010/ijom/2018/v48/i3/121984.
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Souki, Gustavo Quiroga, Rodrigo Luiz Pinheiro de Oliveira, Giuliana Isabella, and Jersone Tasso Moreira Silva. "The Impact of Global Perceived Quality on the Behaviour of Automobile’s Consumers." Revista Brasileira de Marketing 17, no. 3 (September 6, 2018): 444–58. http://dx.doi.org/10.5585/remark.v17i3.3843.
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Purpose of the study: The objective of this work was to identify the perceived quality attributes of car owners and how these attributes affect satisfaction, regret, trust, pride and, word of mouth communication. Methodology / approach: There were two phases (qualitative and quantitative) in this study. In the qualitative phase, we conducted 20 in-depth interviews with car owners, with the purpose of identifying the perceived quality attributes by them. In the quantitative phase, we surveyed 311 owners of automobiles of different brands. For the statistical analysis, we opted to test the hypothetical model through Structural Equations Modeling (SEM). Main results: Results show that perceived quality among automobile consumers is a multidimensional construct (status and power, handling dynamics, corporate responsibility, brand heritage, resale value, durability, internal space, and trunk capacity) and impacts on satisfaction, regret, word of mouth communication, trust, and pride. Theoretical / methodological contributions: This research measures the perception of quality of automobiles in post-purchase situations, exploring not only attributes in service quality but also the product itself while exploring other dimensions from the quality-perception construct. Furthermore, it studied how the perception of quality affects behavioral dimensions beyond the satisfaction construct: regret, reliability, pride, and word-of-mouth communication. Relevance / originality: This work considered both physical attributes (e.g., internal space and trunk capacity) and, intangibles (e.g., Power and Status, Brand and company's tradition) perceived by car owners. Moreover, to investigate the perception of quality in service and product at the same time is not common in consumer behavior literature.
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Shahid Sameeni, Maleeha, Wasim Ahmad, and Raffaele Filieri. "Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode." Journal of Business Research 141 (March 2022): 137–50. http://dx.doi.org/10.1016/j.jbusres.2021.12.019.
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Arora, Sourabh, and Sangeeta Sahney. "Examining consumers’ webrooming behavior: an integrated approach." Marketing Intelligence & Planning 37, no. 3 (May 7, 2019): 339–54. http://dx.doi.org/10.1108/mip-05-2018-0152.
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Purpose The purpose of this paper is to employ an integrated technology acceptance model–theory of planned behavior framework intertwined with online risk, e-distrust and product involvement to augment an understanding on consumers’ webrooming behavior. Design/methodology/approach A mix of convenience and selective sampling was used for data collection. A total of 14 propositions were put forth, which were tested using the structural equation modeling method. Findings The results of the study revealed that apart from perceived ease of searching online and overall usefulness of the webrooming sequence, perceived search benefits online and purchase benefits offline significantly determined consumers’ webrooming behavior. The results of the study also indicate that webrooming helps consumers avoid the feeling of post-purchase regret of making sub-optimal product choices offline. Online risk perceptions and e-distrust also play a notable role in inhibiting consumers’ from making online purchases, and as a consequence encourage webrooming behavior. The moderating influence of product involvement was observed between consumers’ intentions toward webrooming and webrooming behavior. Research limitations/implications The research conducted provides rich insights into understanding the rising webrooming phenomenon. However, more exhaustive studies are needed to arrive at definitive findings concerning the webrooming phenomenon. Practical implications The findings of the study can be utilized by the online retailers for formulating strategies to counter webrooming behavior. Originality/value The paper is amongst the first few studies which contribute toward enhancing the understanding on webrooming behavior, an emerging issue in the current retailing environment.
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Suh, Hyun-Suk, Youn-Kue Na, and Mi-Hee Kim. "The Influence of Fashion Consumers' Perceived Risk and Regret-Solution Effort upon the Post-Purchase Intention -Focus on the Different Impulse Buying Types-." Journal of the Korean Society of Clothing and Textiles 34, no. 6 (June 6, 2010): 889–901. http://dx.doi.org/10.5850/jksct.2010.34.6.889.
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Singh, Rashmi, and J. K. Nayak. "Life stressors and compulsive buying behaviour among adolescents in India." South Asian Journal of Global Business Research 4, no. 2 (August 3, 2015): 251–74. http://dx.doi.org/10.1108/sajgbr-08-2014-0054.
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Purpose – The compulsive buying (CB)behaviour has become topics of increasing interest to researchers and policy makers, particularly because researches have shown that it can influence consumer behaviour and well-being. However, a clear picture of how this phenomenon arises has proven elusive. Using the adolescents perceived level of stress as an integrative framework, the purpose of this paper is to derive hypotheses from two theoretical perspectives (the stress and CB behaviour), and uses a survey of adolescents (15-18) year in India to test the hypotheses. Design/methodology/approach – The present study is the first to experimentally manipulate important stressors in the lives of adolescents, i.e. familial and non-familial; and measures its impact on CB among a sample of 15-18-year old adolescents. Next, the authors investigate the relationship between CB and post-purchase regret and then whether gender moderates the stress-CB relationship. Findings – The present study finds that adolescents increasingly turn to CB in an attempt to cope with heightened levels of stress due to familial and non-familial factors. Surprisingly, findings reveal that non-familial factors are not a major source of stress among adolescents. Gender was not found to moderate stress-CB relationship. Both boys and girls were found to respond to higher levels of stress with higher incidences of CB. Results suggest that CB behaviour is a common coping strategy for adolescents from both genders. The findings indicate that one’s experiences and circumstances in adolescence are related to their CB behaviour, thus a framework has been used to elucidate them, have important implications for theory and practice. Originality/value – The study makes some inimitable and significant contributions to the literature. It portrays one of few studies to investigate CB during adolescence period – a hard to reach population. Here authors experimentally manipulate stress levels to investigate its impact on CB. The study’s findings in regard to gender’s impact on the stress-CB relationship suggest that CB begins during adolescence period and is a common coping strategy for both boys and girls.
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Özdemir, Erkan, Serkan Kılıç, and Mehmet Akif Çakırer. "Satış Promosyonları ve Kredi Kartı Kullanımının Tüketicilerin Plansız Satın Alma ve Satın Alma Sonrası Pişmanlık Davranışı Üzerindeki Etkileri (The Effects of Sales Promotion and Credit Card Usage on Consumers Unplanned Buying and Post-Purchase Regret Behavior)." Journal of Business Research - Turk 11, no. 4 (December 29, 2019): 2528–45. http://dx.doi.org/10.20491/isarder.2019.756.
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Li, Xinxin, and Guiyang Zhang. "Research on moderated mathematical model of repurchase intention on a knowledge internet platform: The mediation mechanism and boundary conditions." Highlights in Science, Engineering and Technology 16 (November 10, 2022): 265–78. http://dx.doi.org/10.54097/hset.v16i.2507.
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Initial purchase expectation disconfirmation does not necessarily reduce consumer repurchase intention on a knowledge payment platform. This paper constructs a moderated mediation model to explore the positive impact mechanism and boundary conditions of initial purchase expectation disconfirmation on repurchase intention. With 524 questionnaire surveys, this paper conducts empirical analysis. The main findings are as follows: First, initial purchase expectation disconfirmation positively affects consumer repurchase intention by stimulating the platform search effort. Second, three boundary conditions affect such a mediation mechanism: subjective norms, anticipated regret, and alternative attractiveness. Specifically, the higher the subjective norms and anticipated regret the consumer has, the stronger the stimulating effect of initial purchase expectation disconfirmation on platform search efforts. The higher the platform alternative attractiveness, the stronger the optimistic prediction of platform search efforts on the platform repurchase intention. The conclusion deepens the theoretical mechanism of how initial purchase expectation disconfirmation affects platform repurchase intention.
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Born, Patricia H., and E. Tice Sirmans. "Regret in health insurance post‐purchase behavior." Risk Management and Insurance Review 22, no. 2 (July 2019): 207–19. http://dx.doi.org/10.1111/rmir.12120.
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Kurniawati, Masmira. "Anticipated Regret in the Purchase of Secondhand and Counterfeit Product." Jurnal Dinamika Manajemen 10, no. 2 (February 10, 2020): 197–204. http://dx.doi.org/10.15294/jdm.v10i2.18537.
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The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumers’ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumers’ choice. Managerial implications and suggestions for future research then will be delivered.
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Azimi, Shabnam, George R. Milne, and Elizabeth G. Miller. "Why do consumers procrastinate and what happens next?" Journal of Consumer Marketing 37, no. 7 (August 6, 2020): 795–805. http://dx.doi.org/10.1108/jcm-07-2019-3329.
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Purpose This paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce consumer procrastination, thus decreasing consumer regret, anger and retaliatory behaviors. Design/methodology/approach Hypothesized relationships were tested through two scenario-based experiments using student samples. Data was analyzed using general linear model, path analysis and Wald chi-square test. Findings Long time limits, price uncertainty and price consciousness, all increase the likelihood of procrastination. Prestige seeking reduces procrastination, but only when time limits are short. When one delays a purchase and later the price of the item gets increased or one makes a purchase and later the price gets further reduced, procrastination and purchase decision both equally can lead to anger, which then increases the probability of exit, voice or word of mouth (WOM); however, procrastination has a much stronger impact than deciding to purchase on self-responsibility and regret, which in turn increases negative WOM. Research limitations/implications This paper provides a greater understanding of antecedents and consequences of procrastination as well as the drivers of retaliatory behavior. Further, the findings highlight differential consequences of consumer regret and anger on consumption behaviors. Practical implications This paper provides practical suggestions for reducing consumers’ procrastination through leveraging the effects of purchase time limit and price uncertainty in general, and more specifically, for prestige-seeker and price conscious consumers. The findings provide evidence for a silent path from procrastination to retaliation and highlight the importance of possible remedies or interventions by the companies to mitigate consumer emotions resulting from procrastination. Originality/value To the best of the authors’ knowledge, this research is the first to apply temporal motivation theory in the context of consumer behavior under price uncertainty, and examine consequences of consumer procrastination in terms of thoughts, feelings and retaliatory behavior.
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Davvetas, Vasileios, Adamantios Diamantopoulos, and Lucy Liu. "Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo." Journal of International Marketing 28, no. 3 (April 6, 2020): 40–63. http://dx.doi.org/10.1177/1069031x20910112.
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Research has long established the existence of a global brand halo that benefits global brands by triggering “global equals better” inferences by consumers. Nevertheless, little is known about the conditions under which this halo may or may not be used or about whether and, if so, how it can situationally fade. Drawing from regret theory, the authors posit that anticipating regret can conditionally both attenuate and accentuate consumers’ use of the global brand halo and develop a serial conditional process model to explain the mechanism underlying regret’s influence. The results of two experimental studies show that anticipated regret affects global brand halo use—and subsequently relative preference for global or local brands—by increasing consumers’ need to justify their purchase decision. Whether and how consumers will use the global brand halo depends on consumers’ product category schema, while the intensity of the halo’s use depends on consumers’ maximization tendency. The findings offer a decision-theory perspective on the competition between global and local brands and empirically based advice on managerial interventions that can influence global or local brand market shares.
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Ögel, Serdar. "To Buy or Not to Buy Foreign Currency: The Interplay between Fear of Missing Out, Unplanned Buying Behavior and Post-Purchase Regret." Journal of Applied And Theoretical Social Sciences 4, no. 1 (March 20, 2022): 7–8. http://dx.doi.org/10.37241/jatss.2022.48.
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Since last six months, there has been an increase in foreign currency buying behaviors of individuals to protect the value of their assets due to dramatic increase in the value of foreign currencies against Turkish liras. However, besides the increase in the value of foreign currency against Turkish liras, the interactions among individuals stimulate them to purchase foreign currencies. In this context, the objective of the research is to explore the interplay between fear of missing out, unplanned buying behavior and post-purchase regret with respect to foreign currency buying behavior. Herein, fear of missing out is set as an independent variable; whereas unplanned buying behavior is determined as a variable that mediates the linkage between fear of missing out and post-purchase regret. The data are gained from 392 participants by employing convenience sampling. In an attempt to explore the proposed links between the variables, structural equation modelling is utilized. The findings report that fear of missing out significantly and positively influences unplanned foreign currency buying behavior of individuals and their post-purchase regret; while unplanned foreign currency buying behavior significantly and positively influences their post-purchase regret towards buying foreign currency. Besides, the findings indicate that unplanned foreign currency buying behavior partially mediates the link between fear of missing out and post-purchase regret. Overall, by shedding a light on understanding foreign currency buying behavior of individuals in last six months, the results of the study also contribute to individuals to realize their future foreign exchange buying behavior in a more planned way.
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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.
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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.
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Blais, André, and Anja Kilibarda. "Correct Voting and Post-Election Regret." PS: Political Science & Politics 49, no. 04 (October 2016): 761–65. http://dx.doi.org/10.1017/s1049096516001372.
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ABSTRACTRegret is a basic affect associated with individual choice. While much research in organizational science and consumer behavior has assessed the precedents and consequents of regret, little attention has been paid to regret in political science. The present study assesses the relationship between one of the most democratically consequential forms of political behavior—voting—and feelings of regret. We examine the extent to which citizens regret how they voted after doing so and the factors that might lead one individual to be more regretful than another. Relying on surveys in five different countries after 11 regional and national elections, we find not only that political information leads to a decrease in post-election regret, but also that having voted correctly, or having voted in accordance with one’s underlying preferences regardless of information, similarly mitigates regret. The effect of correct voting on regret is greater among the least informed.
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Geva, Aviva, and Arieh Goldman. "Duality in consumer post-purchase attitude." Journal of Economic Psychology 12, no. 1 (March 1991): 141–64. http://dx.doi.org/10.1016/0167-4870(91)90047-w.
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Bushra*, Aliya. "Consumer culture and post-purchase behavior." Journal of Developing Areas 49, no. 6 (2015): 15–24. http://dx.doi.org/10.1353/jda.2015.0113.
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Das, Neel, and Brad Joffe. "The Interactive Effects Of Decision-Making And Expertise On The Experience Of Regret." Journal of Applied Business Research (JABR) 28, no. 3 (April 26, 2012): 333. http://dx.doi.org/10.19030/jabr.v28i3.6953.
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This empirical research introduces and validates the need for assessing regret from both the decision-making process and the product concurrently, subsequent to an unfavorable decision outcome during post-purchase assessment. Prior regret research in marketing has investigated the experience of regret either from the decision-making process or from the product, but not simultaneously. The research posits and shows that not examining the sources of the regret emotion simultaneously leads to a lop-sided assessment and is likely to inhibit future learning. Results from the study indicate that a differential regret experience is reflected when regret is measured from the decision-making process, however, the same is not revealed when regret is measured from the product.
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Shcherba, O. I. "A CONSUMER BEHAVIOR: THE IMPACT OF POST-PURCHASE SATISFACTION AND POST-PURCHASE DISSONANCE." Habitus, no. 20 (2020): 20–25. http://dx.doi.org/10.32843/2663-5208.2020.20.2.
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Hicks, Jessica M., Bridget K. Behe, Thomas J. Page, Jennifer H. Dennis, and R. Thomas Fernandez. "(153) Delighted Consumers Buy Again." HortScience 40, no. 4 (July 2005): 1063E—1064. http://dx.doi.org/10.21273/hortsci.40.4.1063e.
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Customers take some risk when they buy plants, and the emotions they experience from that purchase are important indications of whether they will return to buy again. Previous research by Dennis et al. showed that regret, a negative emotion, caused consumer switching behavior by their intentions to either buy an alternative product, purchase products from an alternative retailer, or switch out of gardening entirely. What happens when things go right? Customer satisfaction has been the metric businesses use to quantify success in customer retention. If customers who regret the purchase switch, do happy customers return to buy again? This research investigated the role of customer satisfaction, delight (a positive emotion), and prior plant knowledge on repurchase intentions. An Internet survey with 659 flowering plant purchasers throughout the U.S. was conducted in Sept. 2004 to examine the initial purchase and the actual performance of the plant following purchase. Data were analyzed using structural equation modeling with LISREL software. Results showed that customer satisfaction level and delight were not affected by prior plant knowledge. Satisfaction level did not affect repurchase intentions, but customer delight did. Results were consistent with existing literature, indicating that greater emphasis should be placed on delighting consumers, rather than merely satisfying them.
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Dennis, Jennifer H., Bridget K. Behe*, R. Thomas Fernandez, and Robert Schutzki. "Do Plant Guarantees Matter?" HortScience 39, no. 4 (July 2004): 874B—874. http://dx.doi.org/10.21273/hortsci.39.4.874b.
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Consumers face risks each time they purchase and consume products. Guarantees provide a means of potentially decreasing risk for products that cannot be evaluated until consumption has begun, as with ornamental plants. Despite the potential risk reduction, the effect of guarantees on consumer purchases has been a source of debate for many retailers. Research conducted at Michigan State Univ. examined the effects of guarantees on consumer satisfaction and regret of three horticultural products: hanging baskets, potted roses, and perennials. Over half (56%) of respondents stated the retail outlet provided a guarantee. Twenty-six percent stated the guarantee was a deciding factor in choosing that particular plant while 27% stated it was the deciding factor in shopping at that particular retail location. Results show that guarantees reduce risk for consumers, reducing the incidence of regret but have no effect on customer satisfaction.
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Davvetas, Vasileios, and Adamantios Diamantopoulos. "“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret." Journal of Business Research 80 (November 2017): 218–27. http://dx.doi.org/10.1016/j.jbusres.2017.04.008.
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Dennis, Jennifer H., Bridget K. Behe, R. Thomas Fernandez, Robert Schutzki, Thomas J. Page, and Richard A. Spreng. "Do Plant Guarantees Matter? The Role of Satisfaction and Regret when Guarantees are Present." HortScience 40, no. 1 (February 2005): 142–45. http://dx.doi.org/10.21273/hortsci.40.1.142.
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A consumer research study was conducted examining effects of plant guarantees on satisfaction and regret in the purchase of three horticultural products: hanging baskets, potted roses, and container perennials. Five hundred and seventeen respondents were divided into two groups: those who were offered a guarantee and those who were not offered a guarantee. The effects of satisfaction and regret on repurchase intentions were recorded on multi-item seven-point Likert scales. A structural equation model was used to examine simultaneous relationships between regret, satisfaction, and intention to repurchase. Survey results indicated guarantees would increase satisfaction and decrease regret for hanging baskets, but not for container perennials and potted roses. Five of six models showed regret and/or satisfaction directly impacted intention to repurchase. Both satisfaction and regret had a direct influence on repurchase intentions for the hanging baskets model regardless of the presence or absence of guarantees. When guarantees were absent, satisfaction and regret had direct effects on intention to repurchase for the perennial model. Regret was the only construct to directly impact intention to repurchase in the potted rose model. Guarantees appear to lower the risks of buying some products and may improve the perception of quality of the offering.
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Ene, Corina. "Post-Consumer Waste." International Journal of Sustainable Economies Management 2, no. 3 (July 2013): 19–31. http://dx.doi.org/10.4018/ijsem.2013070102.
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The complexity of purchase decision process goes beyond economic and human rationality boundaries, leading to increased amounts spent inappropriately, including, implicitly, significant quantities of post-consumer waste. Excessive waste of resources, reflected in massive quantities of abandoned goods on the one hand, and on the other - insufficient access to resources for a significant part of the world population - are topical issues that are based on overall irrational behavior of consumers and society, requiring global and local optimization by strategies involving all interested parties. The paper aims to formulate and emphasize actual problems and prospects regarding the rationality of consumer behavior towards waste creating and disposal, trying to answer the following question: given that the actual society is facing a series of irreversible ecological problems, what needs to be done in order to reduce post consumer-waste and to promote environmentally and resources friendly behaviors?
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Botagoz, Nurakhova, Serikkyzy Mira, Baizhaxynova Gulshat, Duisebayeva Aizhan, and Manap Almagul. "Predicting the consumer guilt-based purchasing behavior (A Case Study of Shopping Centers in Almaty)." Journal of Management and Accounting Studies 8, no. 2 (September 29, 2020): 49–59. http://dx.doi.org/10.24200/jmas.vol8iss2pp49-59.
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Sometimes, consumer feels unpleasant and unusual after consuming and even after not consuming and explores himself about his behavior when purchasing or non-purchasing, and compares the behavior with ethical principles and social norms. Eventually he feels regret, this sense of regret provides the basis for the emergence of coping responses to modify purchasing behavior. In this study, consumer guilt was selected that is the result of violating social norms, internal failure, unjustified excessive consuming, lack of self-control, as well as consuming for fun and enjoyment, it was implemented among the consumers' community referring to Almaty Metropolitan Shopping Centers using the structural equation method (SEM). Data were collected using standard questionnaires and analyzed using SPSS and Amos software. There was a positive and significant relationship between guilt and purchasing, non-purchasing, violating norms, self-blame and hedonism. There was also a positive and significant relationship between guilt and coping responses and predicting future purchasing behaviors. Also, in the final model of research, purchase for hedonism and fun had the most impact on the consumer guilt.
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Khraim, Hamza. "An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles." Innovative Marketing 16, no. 4 (November 26, 2020): 13–23. http://dx.doi.org/10.21511/im.16(4).2020.02.
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Consumers’ post-purchase dissonance usually instigates after the purchase decisions are considered extremely important for marketers, resulting in severe consequences on consumer satisfaction and switching behavior. The current study aims to investigate the potential effect of consumer knowledge of electric vehicles (EVs), perceived risk, functional characteristics of EVs, attitude towards EVs on consumer post-purchase dissonance. The paper uses a quantitative approach by designing and distributing an online questionnaire to respondents. A total of 268 respondents participated and filled the online questionnaire. The data analysis revealed that functional characteristics emerge to be the leading factor per the consumer’s response, followed by perceived risk. The hypotheses testing results showed that functional characteristics, knowledge, and attitude have a statistically significant effect on post-purchase dissonance while concerning the perceived risk of EV. The results show that it has no statistically significant influence on post-purchase dissonance. Based on the results, it is critical to enhance consumer knowledge about the functional characteristics of electric vehicles to create a positive attitude that contributes to reducing post-purchase dissonance.
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Mensah, Kobby, Justice Boateng Dankwah, Gilbert Mensah, and Judith Aku Masope-Crabbe. "Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective." Information Management and Business Review 13, no. 3(I) (December 20, 2021): 1–13. http://dx.doi.org/10.22610/imbr.v13i3(i).3209.
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Social media tools have emerged as an imperative source of information for customers. However, the relationship between information volume on social media and consumer choice quality remains blurred in literature. The study sought to examine the relationship between choice overload on social media and product choice quality, and how choice quality influences post-purchase dissonance. The study employed a positivist research paradigm and an explanatory design to examine the relationship between the various constructs. Using a purposive sampling method, Responses from 249 respondents were quantitatively analyzed. Structural equation modeling (SEM) was utilized. The outcome revealed a direct significant effect of choice overload on poor choice quality and a strong positive association between choice quality and post-purchase dissonance using social media tools. The distinctiveness of the study adds to the existing literature by extending the current understanding of post-purchase dissonance and consumer behavior in general.
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Davvetas, Vasileios, and Adamantios Diamantopoulos. "“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions." Journal of International Marketing 26, no. 2 (June 2018): 1–21. http://dx.doi.org/10.1509/jim.17.0040.
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This research addresses the unexplored postpurchase dynamics of global/local brand choices by investigating the experience of regret in global versus local brand purchases. Drawing on regret theory, the authors demonstrate in four complementary studies that the global/local availability of both chosen and forgone brands influences consumer responses to regrettable purchases and that the direction and magnitude of this influence depend on the consumers’ product category schema and global identity. Study 1 shows that regrettable decisions to forgo global for local brands elicit stronger regret, lower satisfaction, and higher brand switching than regrettable purchases of global (vs. local) brands for consumers with a global brand superiority schema for the category; the inverse holds for consumers with a local brand superiority schema. Studies 2 and 3 replicate the effect and show that it is mediated by perceived decision justifiability and moderated by global identity. Study 4 further validates the observed effect using a real brand choice task in a category with a local brand–dominated schema. The findings reveal the postpurchase consequences of global/local brand choices and provide concrete advice for global/local branding strategies.
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Yao, Peng, and Xinxin Wang. "Research on the relationship of the weaker enterprises post-merger brand strategy and consumers’ purchase intention." Journal of Contemporary Marketing Science 1, no. 1 (September 3, 2018): 34–52. http://dx.doi.org/10.1108/jcmars-08-2018-0006.
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PurposeNowadays, many weak brands have acquired strong international brands to accelerate their internationalization. However, “the weakers acquire the strongers” model of M&A leads to many consumers’ loss. The purpose of this paper is to explore the relationships between the brand strategy after the M&A, brand authenticity and consumer purchase intention through two experiments.Design/methodology/approachBuilding on an extensive literature review, the authors identify four hypotheses. Hypotheses were tested on data collected across 190 Chinese consumers.FindingsThe results show that the decline of consumer purchase intention was mainly caused by the falling consumer assesses on brand authenticity; the different post-merger brand strategies have significant difference on brand authenticity and consumer purchase intention, and self-brand connection played a moderate role between brand authenticity and consumer purchase intention.Originality/valueThe research reveals the reasons for consumer loss after mergers and acquisitions and provides empirical insights into how post-merger brand strategies can be manifested to convey brand authenticity as well as to build consumers’ purchase intention. In addition, the findings confirm the role of self-brand connection.
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Iskandar, Ridwan, and Wishnu Wardhana. "Analisis Faktor-Faktor Meal Experience dalam Menciptakan Perilaku Konsumen Pasca Pembelian di Jubilare Dine and Wine Bandung." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 1, no. 2 (July 25, 2017): 64–71. http://dx.doi.org/10.34013/jk.v2i1.10.
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Restaurant and cafe industry competition is getting tougher. Implementation of the strategy is not right, causing not guaranteed of loyal consumers. When loyalty is difficult to form, at least marketers should pay attention to post purchase consumer behaviour. Consumers relate to a product, there are important elements involved in this interaction process, namely the consumer experience. Therefore, marketers should be able to pack the elements that can be controlled by the marketer that can create a positive meal experience. The presence of the stimuli provided by the organizer restaurant / cafe to create a memorable meal experience in order to stimulate the post purchase behaviour of consumers, the formulation of the problem and the purpose of this study is: How meal experience gained consumers restaurant / cafe. How consumer behaviour and how the influence of post purchase experience meal consisting of food and drinks, atmosphere, cleanliness, service levels and prices obtained by the consumer in the creation of post purchase consumer behaviour. With 110 respondents, researchers used a non-random sampling technique that is accidental sampling in selecting samples and processed using computer software SPSS 17.00. Based on the results of the correlation matrix between the sub variables meal experience of the post purchase behaviour obtained correlation results sequentially, namely, food and beverages (0.77), atmosphere (0.68), hygiene (0.65), service level (0.72) and the price (0.75). Effect of meal experience of the post purchase behaviour has a very strong relationship, which with a correlation coefficient of 0.764, this shows that the meal experience. is able to make a positive contribution then post-purchase behaviour will tend to be positive anyway.
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Popilin, Anggraini Norma Sophie, and Nurul Azizah. "Pengaruh Keterlibatan Konsumen, Citra Merek, Kemudahan Penggunaan, dan Pemasaran Media Sosial terhadap Tindakan Pasca Pembelian." Reslaj : Religion Education Social Laa Roiba Journal 4, no. 6 (April 15, 2022): 1660–81. http://dx.doi.org/10.47467/reslaj.v4i6.1346.
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This study aims to determine the effect of Consumer Engagement, Brand Image, Ease of Use, and Social Media Marketing on Post-Purchase Actions from Wardah Cosmetics on Instagram @wardahbeauty followers of the Surabaya area, either partially or simultaneously. The population in this study are consumers of Wardah Cosmetics on Instagram @wardahbeauty who are domiciled in Surabaya who have made a purchase transaction at least 2 times. This study used a sample of 100 respondents. In this study using non-probability sampling technique. The data analysis technique uses Multiple Linear Regression analysis method with IBM Statistic 25 software which uses validity test, reliability test and classical assumption test analysis first to make the right regression test. The results of this study indicate that Consumer Involvement, Brand Image, Ease of Use, and Social Media Marketing together have a significant influence on Post-Purchase Actions, where each variable has a positive and significant influence on Post-Purchase Actions, except for the Ease of Use variable which has a negative and insignificant effect on Post-Purchase Actions.
Keywords: Consumer Involvement, Brand Image, Ease of Use, Social Media Marketing and Post-Purchase Actions.
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David Clarke, Peter, and Gary Mortimer. "Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret." Journal of Consumer Marketing 30, no. 6 (October 28, 2013): 472–83. http://dx.doi.org/10.1108/jcm-05-2013-0566.
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Xu, Jiabin, Jingjing Wang, and Cuixia Li. "Impact of Consumer Health Awareness on Dairy Product Purchase Behavior during the COVID-19 Pandemic." Sustainability 14, no. 1 (December 28, 2021): 314. http://dx.doi.org/10.3390/su14010314.
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Corona Virus Disease 2019 (COVID-19) has led to a reduction in the overall consumption of dairy products in China. How to restore the consumption potential of dairy products and alleviate the serious impact on the dairy market in the post-epidemic period is an urgent problem that needs to be resolved. Based on the survey data of 1780 consumers in 31 provinces (municipalities and autonomous regions) of China, the Heckman two-stage model was used to empirically test the impact of consumer health awareness on dairy product purchase behavior during the COVID-19 pandemic and to further analyze the differences in factors affecting dairy product purchase behavior with the restriction of consumer health awareness. The results showed that the overall level of consumer health awareness after the outbreak of COVID-19 was relatively high. A total of 79% of consumers preferred to buy dairy products after the COVID-19 outbreak, and the proportion of purchased dairy products increased by an average of 17.49%, compared with that before the COVID-19 outbreak. Health change perception, health concern degree, and health habit development in consumer health awareness all have important impacts on the purchase behavior of dairy products. Among them, health change perception and health habit development both positively and significantly affected the purchase intention. Moreover, all three aspects of consumer health awareness positively increased the proportion of dairy product purchases. Difference analysis showed that there were obvious differences among consumer groups with different health awareness in dairy product purchase decisions. Component factor analysis found that, overall, consumer health awareness directly affected the purchase intention and increased the purchase proportion of dairy products. Therefore, policy recommendations are proposed to increase the consumption momentum of dairy products by raising consumer health awareness in the post-epidemic period.
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GONG, Shiyang, Yibo ZHANG, and Yuetao GAO. "Sleep deprivation and post-purchase regret: Evidence from a large-scale individual-level data." Acta Psychologica Sinica 55, no. 2 (2023): 286. http://dx.doi.org/10.3724/sp.j.1041.2023.00286.
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Takiguchi, Sayaka, and Seiki Kiyono. "Consumer Online Supermarket Use: Emphasis on Post Purchase Use Processes." Journal of Rural Problems 52, no. 2 (2016): 59–64. http://dx.doi.org/10.7310/arfe.52.59.
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Omar, Amira M., and Nermine Atteya. "The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market." International Journal of Business and Management 15, no. 7 (June 8, 2020): 120. http://dx.doi.org/10.5539/ijbm.v15n7p120.
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This research examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Retargeting) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market.
The author researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 285 questionnaires were distributed, and 213 available samples were collected, except incomplete questionnaires, resulted in a response rate of 74.7% to all those who chose to participate. Findings indicate that e-mail has a profoundly positive influence on consumer buying decisions in two phases (post-purchase) and information research). In the purchase, the decision phase has a negative effect on customer decisions. The mobile, as a digital marketing channel, has a negative impact on consumer decisions through all the stages of the consumer buying decision process in the Egyptian market. Also, re-targeting has a high effect on consumer decisions in the evaluation stage; then, information research needs recognition, purchase decision, and post-purchase.
Targeting is the most influential variable in the consumer buying decision process. We can notice that the most significant effect on the consumer decision is in the evaluation stage, and this can be due to that the re-targeting channel directed to the consumer who has already been searching for the product.
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Mahapatra, Sabita, and Saumya Sharma. "My experience of laptop purchase." Emerald Emerging Markets Case Studies 6, no. 2 (May 15, 2016): 1–13. http://dx.doi.org/10.1108/eemcs-04-2015-0060.
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Subject area Marketing/Consumer behaviour. Study level/applicability The case can be used for the postgraduate students and executives in a first-year Marketing Management class for an introductory session on understanding consumer decision in a business-to-consumer context. The case can be also used in a second-year elective course on Consumer Behaviour for the topic on consumer decision-making journey and managing customer experience through service excellence. This case would be most befitting to be used for the first introductory session of 75 minutes to give an overview on consumer behaviour. Case overview The dismal failure of Natasha’s desktop while preparing an important presentation due for submission compels Natasha (the protagonist) to make up her mind to buy a laptop. After consulting her friends and relatives, followed with intense search from different retail stores, Natasha finally decides to buy a Sony laptop from a multi-brand retail outlet with a price discount and freebies. Finally, when Natasha settled down to work on her new laptop on her pending presentation, she confronts some problem. Unable to identify the problem, she contacted the store sales representative to resolve the problem. However, the representative’s ineffectiveness in addressing the problem and promptly delivering the service leaves Natasha in a state of uncertainty and confusion. She seemed to be in a fix and undecided, wondering whether she should immediately rush to the repair centre with her desktop to fix the problem for the time being or she should leave the laptop and wait till the problem gets resolved. Expected learning outcomes The case aims to provide interesting inputs on various phases of consumer decision-making journey and appropriate marketing strategy for each phase. The objective is to make students appreciate how poor after-sales service results in post-purchase dissonance and conflict in the consumer's mind. The case provides an opportunity for students to come up with possible solutions to resolve the post-purchase dissonance and conflict and share their views or ideas of how a seller can create a lasting impression in the mind of the buyer. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing
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Leiva, Ricardo, and David Kimber. "Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials?" Communication & Society 33, no. 4 (September 29, 2020): 33–45. http://dx.doi.org/10.15581/003.33.4.33-45.
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Some influential authors have hardly criticized the traditional marketing consumer-responses models because these approaches would be hypothetical. To test these consumer-responses models, we surveyed 539 Chilean post-millennials, asking them about their prime motivations at the time of clicking on digital ads on their mobile devices (phones, laptops, or personal computers). We displayed three possible outcomes/responses to respondents, based on the traditional marketing consumer-responses approaches: a) knowing about the characteristics of a product or service through an informative ad, b) feeling a pleasant sensation through an attractive ad, and c) making a rapid purchase through a temporary offer or price promotion, with expiration time. We asked subjects about how many times they bought something after receiving different digital advertising inputs. According to our results, respondents tended to click more on behavioural ads, designed to trigger a rapid purchase, than on informative or affective ones. Our regression analysis demonstrated that owning a smartphone increased significantly the number of times Gen Zers bought after being exposed to a digital ad.