Academic literature on the topic 'Post Purchase Consumer Regret'

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Journal articles on the topic "Post Purchase Consumer Regret"

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Tzeng, Shian-Yang, and Jerry Yuwen Shiu. "Regret type matters." Asia Pacific Journal of Marketing and Logistics 31, no. 5 (November 11, 2019): 1466–85. http://dx.doi.org/10.1108/apjml-10-2018-0452.

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Purpose The purpose of this paper is to investigate post-purchase regret and its relationships with complaint and risk aversion in a four-dimensional framework. Design/methodology/approach Using 548 effective samples, this study employed structural equation modeling to test proposed hypotheses. Findings Based on levels of perceived self-responsibility, post-purchase regret due to forgone alternatives, under consideration and over consideration was positively associated with customer complaining, whereas post-purchase regret due to significance change exhibited no such correlation. Moreover, a higher level of risk aversion increased the effect of utilitarian motivation on post-purchase regret due to over consideration but decreased this effect on post-purchase regret due to under consideration. Research limitations/implications First, regret can positively influence consumer complaints. Next, consumers are unlikely to complain to third parties unless they experience strong action regret. Finally, risk aversion can alleviate or reinforce the effect of utilitarian motivation on regret. Future research could examine the customer group who feel less or no regret of their purchases to contribute to regret theory. Practical implications To reduce regret among such consumers, marketers are advised to apply precision marketing techniques to reach their target consumers. Second, to forestall customer regret due to forgone alternatives, sellers should proactively provide target buyers with information regarding their products and those of competing brands. Third, another method of minimizing regret is to ensure that consumers’ risk-aversion activities are effective. Originality/value This study empirically demonstrated a multidimensional scale of regret to illuminate the multicausal role of regret in relation to consumers’ complaining and risk-aversion behaviors.
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Sokić, Katarina, Đuro Horvat, and Sanja Gutić Martinčić. "How Impulsivity influences the Post-purchase Consumer Regret?" Business Systems Research Journal 11, no. 3 (November 1, 2020): 14–29. http://dx.doi.org/10.2478/bsrj-2020-0024.

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AbstractBackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.ObjectivesThe purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality.Methods/ApproachThe sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS).ResultsThe PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity.ConclusionsThe results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.
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Leo, Liana Anisa, and Eka Danta Jaya Ginting. "CONSCIENTIOUSNESS PERSONALITY TYPE AS A PREDICTOR OF POST PURCHASE REGRET." Proyeksi 7, no. 1 (April 15, 2012): 67. http://dx.doi.org/10.30659/p.7.1.67-78.

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The aim of this research is to investigate the level of cor r el a t ion betwe en conscientiousnesspersonality type and post purchase regret on consumer. The measurement tool that was used in thisresearch is conscientiousness personality type scale and post purchase regret scale. Conscientiousnesspersonality type scale arranged by researcher according to conscientiousness personality typecomponents proposed by John, Robins & Pervin (2008), that is order, achievement striving,dutifulness, self discipline, competence dan deliberation. Whereas post purchase regret scalearranged by researcher according to post purchase regret components which was adapted from Leedan Cotte (2009) work, that is outcome regret dan process regret. The number of respondent was101 people that collected by technique of purposive sampling. Using Kendall-Tau analyses, theresult of this study shows that there was a significant relationship between conscientiousnesspersonality type and post purchase regret. Conscientiousness personality could decreased postConscientiousness Personality Type, Post Purchase Regret.purchase regret.
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Bui, My, Anjala S. Krishen, and Kenneth Bates. "Modeling regret effects on consumer post‐purchase decisions." European Journal of Marketing 45, no. 7/8 (July 26, 2011): 1068–90. http://dx.doi.org/10.1108/03090561111137615.

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Risqiani, Renny. "ANTECEDENTS AND CONSEQUENCES OF IMPULSE BUYING BEHAVIOR." Business and Entrepreneurial Review 15, no. 1 (August 30, 2017): 1. http://dx.doi.org/10.25105/ber.v15i1.2083.

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The objective of this research is to identify and analyze the factors that of influence of consumers The purpose of this research is to analyze and determine the factors that influence consumer’s impulse buying behavior in mini market (convenience store) based on influence of variable store atmosphere, in-store browsing, in-store layouts, salesperson, promotional approach, reference group, use payment card and shopping emotion. This study attempts to analyze post-purchase consumer regret and investigates the influence of impulse behavior to post purchase regret.<br />The sample was collected and analyzed from 244 respondents of convenience store shoppers in ages in Greater Jakarta region. Structural Equation Modeling (SEM) and AMOS were used for data analysis and hypotheses testing.<br />Results indicate that there is a significant effect of the impulse buying behavior in the four variables; the role of salesperson, sales promotion, the participation of reference groups and payments made by debit card. As a result, this study addresses concerns about disappointed consumers after making an impulsive purchase.<br />This study emphasizes the importance of friendly and ready to help the consumers in sales person’s role to encourage consumers to make impulsive purchases. The readiness and friendliness of employees in serving consumers can occur when companies often provide training to employees.<br />Employees must pay particular attention and effort put into effect reward and punishment system that can increase work motivation. Furthermore, reference groups have an effect on impulsive buying behavior, and the tendency of consumers to shop more is high when accompanied with a mutual friend. In addition to sales person and reference group, promotions made by the store can also attract consumers and encourage them to make purchases impulsively. Additional value that can encourage the purchase of impulsive payment system is by using a debit card instead of credit card. In further research, the convenience store consumers do not make purchases in large quantities so payment using credit card does not give a significant effect while consumers can use a debit card in lieu of cash. Other research results show consumers regret after making an impulsive purchase. The negative consequence of consumer disappointment is that consumers become disloyal even spreading negative word of mouth. Thus, the company needs to explore these impacts in more detail and determine the factors that can reduce consumer disappointment This study examines the factors that cause and impact impulse buying behavior. The study was conducted at convenience stores in Greater Jakarta region. The results showed the impact of impulse buying behavior on consumer regret after doing impulse buying.
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Workman, Jane E., and Seung-Hee Lee. "Fashion trendsetting, attitudes toward money, and tendency to regret." International Journal of Retail & Distribution Management 47, no. 11 (November 11, 2019): 1203–22. http://dx.doi.org/10.1108/ijrdm-03-2019-0081.

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Purpose The purpose of this paper is to examine differences among fashion trendsetting groups in money attitudes and consumer tendency to regret (CTR). Design/methodology/approach Students completed questionnaires containing demographic items and scales measuring money attitudes (power/prestige, quality, anxiety and distrust), CTR (CTRpurchase, CTRnot purchase) and trendsetting. Data analysis included descriptive statistics, Cronbach’s α, M/ANOVA and SNK post hoc test. Findings Participants lowest in trendsetting scored lower in power/prestige than earlier adopters. Trendsetters scored higher in quality and anxiety than later adopters. Trendsetters scored higher in CTRnot purchase but not in CTRpurchase. Participants higher (vs lower) in CTRpurchase scored higher in power/prestige, distrust and anxiety but not in quality. Participants higher (vs lower) in CTRnot purchase scored higher in power/prestige, quality and anxiety but not in distrust. Research limitations/implications Generalization of results is limited because the college student sample was not representative of the general population of consumers. Practical implications Many retailer sales tactics are designed to pressure consumers to buy and buy now – thus raising consumers’ level of anxiety. Retailers might benefit from strategies to reduce consumers’ negative emotions (e.g. anxiety, distrust) and to encourage attention to positive social or personal benefits of products. Originality/value Results extend cognitive dissonance theory and the post-purchase evaluation model by finding differences among fashion trendsetter groups in post-purchase evaluation and money attitudes. No prior research has explored CTR and money attitudes among fashion trendsetter groups.
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Marjerison, Rob Kim, Jiamin Hu, and Hantao Wang. "The Effect of Time-Limited Promotion on E-Consumers’ Public Self-Consciousness and Purchase Behavior." Sustainability 14, no. 23 (December 1, 2022): 16087. http://dx.doi.org/10.3390/su142316087.

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This paper explores the relationship between consumers’ public self-consciousness, purchase behavior, post-purchase regret, and time-limited promotions in e-commerce. Time-limited flash sales have become a common promotion strategy in e-commerce, particularly in China, the largest e-commerce market. Firstly, the effect of public self-consciousness on consumers’ impulsive purchase tendency and post-purchase regret is examined. Secondly, this paper extends the scope of previous studies and investigates how time pressure affects the relationships between self-consciousness, impulsive buying tendency, and post-purchase regret. Data were gathered via an anonymous online survey of 580 online shoppers and subjected to empirical analysis including validity testing and ANOVA. The results provide both practical and theoretical contributions to existing models and offer empirical evidence showing the positive relationships between public self-consciousness and impulse buying, between public self-consciousness and post-purchase regret, and between impulse buying and post-purchase regret.
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Ullah, Fahim, and Samad M. E. Sepasgozar. "Key Factors Influencing Purchase or Rent Decisions in Smart Real Estate Investments: A System Dynamics Approach Using Online Forum Thread Data." Sustainability 12, no. 11 (May 27, 2020): 4382. http://dx.doi.org/10.3390/su12114382.

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The real estate sector is receiving mix responses throughout the world, with some countries like USA receiving lesser and European and Asia Pacific markets receiving more transactions in recent years. Among the concerning factors, post-purchase regrets by the real estate owners or renters are on the rise, which have never been assessed to date through scholarly research. These regrets can further increase in the time of lockdowns and bans on inspections due to Corona Virus Disease 2019 (COVID-19) and social distancing rules enforced by various countries such as Australia. The current study aims at investigating the key post-purchase regret factors of real estate and property owners and renters over the last decade using published literature and online threads. Based on pertinent literature, 118 systematically identified and text-mined articles, and four online threads with 135 responses, the current study develops system dynamics models to assess and predict the increase in consumers’ regrets over the last decade. Further, a user-generated thread with 23 responses involving seven real estate managers and five agents with more than 20 years of experience, 10 buyers with at least three successful rentals or purchases, and a photographer with more than 10 years of experience, is initiated on five online discussion platforms whereby the respondents are involved in a detailed discussion to highlight the regret reasons specific to real estate purchases based on online information. General architecture for text mining (GATE) software has been utilised to mine the text from both types of threads: Published and user generated. Overall, the articles and threads published over the last decade are studied under two periods: P1 (2010–2014) and P2 (2015–2019) to highlight the post-purchase or rent-related regret reasons. The results show that regret levels of the real estate consumers based on published post-purchase data are at an alarmingly high level of 88%, which compared to 2015, has increased by 18%. Among the major cited reasons, complicated buy–sell process, lack or accuracy of information, housing costs, house size, mortgages, agents, inspections, and emotional decision making are key reasons of regret. Overall, a total of 10% and 8% increases have occurred in the regrets related to the buy–sell process and lack of inspections, respectively. On the other hand, regrets related to agents and housing costs have decreased drastically by 40% mainly due to the good return on investments in the growing markets. However, based on the current trend of over reliance on online information and more powers to the agents controlling online information coupled with lack of physical inspections, the situation can change anytime. Similarly, lack of information, housing size, and mortgage-related regrets have also decreased by 7%, 5%, and 2%, respectively, since 2019. The results are expected to encourage policy level changes for addressing the regrets and uplifting the real estate industry and moving towards a smart and sustainable real estate sector. These results and pertinent discussions may help the real estate decision makers to uplift the current state, move towards a smart real estate, and avoid futuristic regrets, especially in the COVID-hit environment where most of the industries are struggling to survive. Careful attention is required to the top regret factors identified in the study by the real estate managers, investors, and agents to pave the way for a more managed real estate and property sector whereby the consumers are more satisfied with the value they receive for their money. This win–win situation will enhance the property business and remove the stigmas of intentional and deliberate withholding of information by managers and agents from the property and real estate sectors that can help boost the business through more purchases and satisfaction of its customers.
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Ekanayake, E. A. S. K., and E. A. C. P. Karunarathne. "Investigating the moderating effect of the demographic factors on post-purchase regrets at malls in Sri Lanka." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 7 (November 7, 2021): 67–77. http://dx.doi.org/10.20525/ijrbs.v10i7.1463.

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As of 2020, the retail sector faced an existential challenge with rapid changes as one of the many sectors. The recent impact was noted due to the present COVID-19 pandemic throughout the world. Most customers have moved on with e-commerce platforms, while traditional customers still struggle with in-store shopping. This study was specifically aimed at the conventional customers who do in-store shopping in complexes. The objective of this study was to investigate the moderating effect of the demographic factors on post-purchase regret at malls. Two factors affecting post-purchase regret, namely, the number of alternatives forgone and the return process experience, were considered. Accordingly, the moderating effects of demographic factors of consumers who have purchased something from a shopping mall during the past two years were targeted for this. By conducting an online survey using a structured questionnaire, 383 responses were collected. Through the moderation effect analysis, the consumer career was identified as moderating variable for this relationship. The rest of the demographic factors considered for this study did not significantly moderate this relationship. The findings suggest that the number of alternatives in showcase must be limited with a sense of marketing. Further, the staff at the shop must provide proper guidance on the return process and related service by identifying loyal and non-loyal customers’ careers and lifestyles.
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Wulandari, Hevitara, and Renny Risqiani. "The Antecedents and Consequences of Online Impulse Buying during Pandemic COVID-19 Do consumers regret after doing online impulse buying." Business and Entrepreneurial Review 21, no. 2 (October 31, 2021): 265–78. http://dx.doi.org/10.25105/ber.v21i2.10378.

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Online shopping became a consumer choice during the covid 19 pandemic, this study aims to analyze the antecedents and consequences of impulsive purchases at online stores during the covid 19 pandemic. Data were collected online from 202 respondents who had made purchases at e-stores in Jakarta and surrounding areas. The data were analyzed using structural equation modeling. The results showed that flow state had a positive and significant effect on online impulse buying, while risk perception and customer satisfaction had no significant effect. However, customer satisfaction is influenced by perceived usefulness and E-store performance confirmation, while flow state is influenced by task skills and task challenges. The results of the last hypothesis in this study, found a positive effect of online impulse buying on post-purchase regret.
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Dissertations / Theses on the topic "Post Purchase Consumer Regret"

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Esterhammer, Oliver, and Jiahao Huang. "The Triggers of Buyers Regret of Impulsive Purchases." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899.

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Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. The purpose of this study is to discover the triggers of buyer regret from impulse purchase, which is presented by the research question “What are the triggers of buyer regret from impulse purchases?” By conducting a quantitative research, we proposed a conceptual model of impulse purchase regret that consists of six hypotheses. The technical tool that we used to test the conceptual model is a SPSS extension called AMOS, whereas the analysis method uses the application of structural equation modeling. We collected our primary data (187 viable responses) via a questionnaire through convenience sampling. By testing all the data with AMOS, we received the following result: 5 hypotheses are accepted and 1 hypothesis is rejected. This result indicates that upwards counterfactual thinking (CFT) on forgone alternatives, a change in significance, and under consideration are positively related to impulse purchase regret; external stimuli and consumer susceptibility to interpersonal influence (CSII) have indirect influence on impulse purchase regret. By applying our theoretical background to analyze the result, we suggest that consumer’s rational buying thinking still plays an important role in post evaluation stage of impulse purchase, even though it disrupts the rational buying process in the beginning. Lastly, we believe that several parties could benefit from our research, they are marketing, academia as well as consumers.
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Bathaee, Athieh [Verfasser]. "Consumer Culture and Purchase Behaviors: Analyses of Anticipated regret, Variety-seeking and Quality-consciousness In Germany and Iran / Athieh Bathaee." Greifswald : Universitätsbibliothek Greifswald, 2014. http://d-nb.info/105130346X/34.

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Mouri, Nacef. "A CONSUMER-BASED ASSESSMENT OF ALLIANCE PERFORMANCE: AN EXAMINATION OF CONSUMER VALUE, SATISFACTION AND POST-PURCHASE BEHAVIOR." Doctoral diss., University of Central Florida, 2005. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2326.

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Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances have been shown to contribute to firm value through numerous sources, including scale economies, effective risk management, cost efficient market entries, and learning from partners. Largely overlooked in the literature however, are issues investigating the relationship between strategic alliances and one of the organization's most important constituents, the consumer. Questions such as how the consumer reacts to inter-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be answered. This lacuna has been recently highlighted by prominent researchers in the discipline (Rindfleisch and Moorman 2003). Focusing on marketing alliances, the present dissertation attempts to address this gap in the alliance literature by advancing and testing a theoretical framework examining consumers' cognitive, affective, and behavioral reactions to organizational strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally viewed satisfaction as a cognitive response to the comparison of actual consumption experiences with some comparison standard (confirmation/disconfirmation paradigm). Recently however, there have been increasing calls for satisfaction measures to capture not just how the customer thinks the product performed relative to the comparison standard, but also the resulting customer emotion. The study provides additional support of an affective route to customer satisfaction, particularly when customer hedonic value is enhanced. Moreover, the association between customer satisfaction and behavioral outcomes is also examined. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to intentions to switch, it was found that these relationships are even stronger in the presence of alliances. The results of this dissertation provide important theoretical and managerial insights. The strategic alliance literature is enhanced insofar as this is the first effort aimed at investigating the impact of strategic alliances on the consumer. The study examines the relationship between marketing alliances and customer value, particularly utilitarian and hedonic value, as well as the moderating role of alliance type (functional or symbolic) in this relationship. From a managerial perspective, engaging in strategic alliances is strategically critical and costly. By providing insight into how alliances enhance consumer value, and how in turn value enhancement is related to customer satisfaction and behavioral outcomes, the present research will help managers make more appropriate and better-informed alliance decisions.
Ph.D.
Department of Marketing
Business Administration
Business Administration: Ph.D.
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Zhang, Yakun. "Product returns in a digital era : the role of multidimensional cognitive dissonance, regret, and buying context in the post-purchase appraisal process." Thesis, Durham University, 2018. http://etheses.dur.ac.uk/12489/.

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The retailing industry is battling a behemoth – the escalating problem of product returns. The problem is of a graver import for e-tailers. However, the underlying cognitive and affective appraisal process that leads to product returns in case of online purchase still remains unclear. The liberal product returns environment in the context of online purchase has led consumers to proactively consider the option of decision reversal. Nevertheless, the impact of the initial buying context on the post-purchase appraisal process has been neglected in previous studies. To bridge the gaps found after evaluating the current gamut of research work conducted on this topic, a mixed-method approach was employed in the present study. Using in-depth semi-structured interviews (N = 42), the first qualitative study identified three online purchase situations (unplanned, purchase-for-trial and opportunism buying) that frequently provoke product returns. Additionally, the qualitative uncovered the salient post-purchase appraisal factors. To empirically test the underlying appraisal process and the differences caused by the buying situations, a quantitative study was conducted, using scenario-based experiment (N = 620). Findings suggest that contrary to recent studies (e.g., Lee, 2015; Powers & Jack, 2013), cognitive dissonance is not the immediate cause of product returns. It is the affective factor, regret, which leads to decision reversal. Additionally, in opposition to the claim of previous literature that high coping potential reduces stress, this study suggests that the ability to reverse the decision actually increases regret and, in turn, leads to product returns. Results also indicate that buying context (e.g., different buying situations) causes difference in serial mediation pathways from both primary and secondary appraisal to product returns likelihood. E-tailers should utilise consumers’ behavioural profile in order to classify different consumer groups and tailor the means to manage product returns accordingly.
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Damsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.

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Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. The research focused exclusively on Swedish female millennials who are active social media users.    The research used a deductive approach by formulating hypotheses based on already existing theories. The explanatory design was used when aiming to investigate a causal relationship between two variables, i.e., prior to the pandemic compared to today. Further, a quantitative strategy was used by collecting primary data through a questionnaire, which thereafter was analysed through SPSS, using the paired sample t-test. To target the desired sample a convenience sampling method was used which collected a total of 226 respondents, with 197 valid participants. The sample was collected through several Facebook groups, combined with the utilizing of the authors own social media channels. Since this study aimed to measure engagement, the key concepts were converted in the survey questions to more specific terms, by a modified existing scale. Indicators were established to be able to measure the engagement under controlled conditions.   Furthermore, the results from the statistical tests resulted in a p-value to confirm or reject the null hypothesis, followed by a correlation coefficient value to determine the strength of the relationship. The empirical findings combined indicated significant evidence that because of the social constraints since the COVID-19 outbreak, there has been an increased engagement in the post-purchase behaviour on social media for Swedish female millennials. This was confirmed through a p-value of 0.000 in the t-tests for all seven hypotheses. Furthermore, all tests show correlation values between 0.449 and 0.617, which means that all the existing relationships are positive.    This means that during the period when COVID-19 has been an active societal problem with all its effects, the new living conditions have entailed an increased involvement in post-purchase behaviour on social media for Swedish female millennials. If corporations take these changed behaviours in consideration and adapt the marketing strategy accordingly, it  can contribute to increased sales as the credibility of the brand gets strengthened through the transparency that the customer base values.
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Celik, Rozelin, Josefine Persson, and Adam Tkáč. "Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75705.

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Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. Furthermore, little attention has been assigned to consumer awareness, perception of CSR as well as analysing differences in related markets such as developed Western European countries (WECs) and emerging Post-Communist countries (PCCs) of Eastern Europe. This research is essential as theoretical ground and for managers to be able to successfully adapt and implement their CSR strategies to various markets, something that is beneficial for gaining a long-term competitive advantage. This study wishes to fill the existing research gap by gaining an insight into the differences in perceptions of CSR between consumers from WECs and PCCs. The outcomeof this study contributes to the existing frame of research regarding consumers’ perceptionson CSR and the importance of adapting a firm's CSR strategies to differentiating perceptions when operating in various international markets. The research was executed by using a qualitative method, carrying out three focus groups with participants originating from the two different regions respectively, and later mixed in a third group. The outcome from these focus groups was analysed using relatedtheoretical frameworks such as Carroll’s pyramid for corporate social responsibility (1991)and Dhanapal, Vashu, and Subramaniam (2015), who explores influencers affecting consumer perception. The findings conclude that CSR is gaining awareness among consumers across both regions, who agree that companies should be engaged in CSR, whereas members from PCCs desires a higher commitment than is currently done. Consumers are willing to pay a higher price when they know that the companies implement philanthropic projects. However, for WECs, this depends on the price of the product, and for PCCs, on whether the activities are locally implemented or not. Finally, this study concluded that companies can gain a competitive advantage by concentrating on social CSR in the PCC region and environmental CSR in the WEC region since the findings indicate that these are the most prioritised issues in each region. Furthermore, managers should adapt their CSR strategies based on these findings in order to relate to the consumer, create legitimacy, and gain trust.
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Jaafar, Siti Nurafifah. "The relationships between food quality, service quality, perceived value-for-money, desires-congruence and self-congruence on consumer satisfaction and in turn lead to behavioural intentions and consumers' post-purchase attitude in the restaurant industry." Thesis, University of Surrey, 2010. http://epubs.surrey.ac.uk/800042/.

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Mishra, Himanshu Kumar. "Ignorance is bliss the information malleability effect /." Diss., University of Iowa, 2006. http://ir.uiowa.edu/etd/60.

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Chiueh, ShihHsiang, and 闕仕翔. "The Effect of Word-of-Mouth on Consumer Post-Purchase Regret." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94266205996408579972.

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碩士
中國文化大學
國際企業管理學系
101
The purpose of this study is to investigate whether word of mouth would lead to higher post-purchase regret. Because of many different issues, people will trend many different emotions. Among these emotions, regret is the emotion of people do not want to happen. According to the previous studies, reversibility, status quo, valence of the chosen outcome, etc., will effect post-purchase regret. Therefore, post-purchase regret plays an important role in consumer behavior. But the literatures have ignored the possible effect of word-of-mouth for consumers post-purchase regret. Word of mouth is frequently come into contact with sources of information, ac-cording to the survey by Nielsen Company in 2012, 93% consumer of Taiwan, will trust word of mouth opinions. A review of the literature, word of mouth will reduce consumers search information, also the perceived risk, and affect other various factors. Therefore, this study infers that consumers as a result of decisions made by word of mouth information will lead to more post-purchase Regret. The target industry of this study is smartphone industry. The data collection tool is structured questionnaire, using convenience sampling, 400 questionnaires were distributed, 350 were returned, and 260 were valid. A multiple regression analysis indicates that our research hypothesis is not support. Practical and theoretical implications are discussed.
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Shiu, Mei-Lan, and 許美蘭. "The Relationship between Advertising Appeals and Post-purchase regret." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/51174705379320378862.

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碩士
中國文化大學
國際企業管理學系
103
Consumers inevitably experience the negative emotions of post-purchase regret af-ter purchase. Such a negative emotion would decrease their repurchase intention. The existing lieterature on the antecedent variables on post-purchase regret has ignored the effects of advertising appeals on post-purchase regrets. Advertising appeals can be classified into rational appeals and emotional appeals. Existing literature shows that both types appeals can lead to higher impulsive buying, which in turn leads to higher post-purchase regret. Therefore, the purposes of this study is twofolds. First, this study investigates whether both types of appeals would lead to higher post-purchase regret. Second, this study investigates the relative effects of both types of appeals on post-purchase regret. Using the students of Chinese Culture Univesity as data soruces, this study applies a 2 (Appeal: rational, emotional) x 2 (Brand: X, Y) between-group design to collect data and uses virtual advertisement with multi-product attirbutes as stimuli in order for clari-fying the relationships between advertising appeals and post-purchase regret. The re-sults show that all of the hypotheses are supported. Theoretical and empirical implica-tions are discussed.
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Books on the topic "Post Purchase Consumer Regret"

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Schmidt, Toni. Shopper Behavior at the Point of Purchase: Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2016.

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Schmidt, Toni. Shopper Behavior at the Point of Purchase: Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2016.

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Schmidt, Toni. Shopper Behavior at the Point of Purchase: Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2016.

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Schmidt, Toni. Shopper Behavior at the Point of Purchase: Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2016.

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Book chapters on the topic "Post Purchase Consumer Regret"

1

Yang, Shu-Chen, Rui-Min Chang, and Chia-Jung Hsu. "Post-purchase Dissonance of Mobile Games Consumer." In Communications in Computer and Information Science, 93–105. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-1758-7_8.

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Hasan, Mehedi, Alexander Kotov, Aravind Mohan, Shiyong Lu, and Paul M. Stieg. "Feedback or Research: Separating Pre-purchase from Post-purchase Consumer Reviews." In Lecture Notes in Computer Science, 682–88. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-30671-1_53.

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Chu, Jiayue. "Factors Affecting the Purchase Decision of Sneakers in Post-90s Consumer Groups." In Advances in Intelligent Systems and Computing, 480–87. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51828-8_63.

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Lopes, Inês, and Mafalda Nogueira. "The Impact of the Post-purchase Experience on Online Cosmetic Consumer Satisfaction: Case Study Pluricosmética." In Marketing and Smart Technologies, 723–36. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9272-7_60.

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Güven, Esra, and Volkan Yakin. "E-WOM as a New Paradigm in the Consumer Decision-Making Process." In Advances in Human Resources Management and Organizational Development, 64–81. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5993-1.ch004.

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Consumer-to-consumer communications in online environments are of a vital importance to the consumer decision-making process. This process consists of five phases, each affected by eWOM communications deeply from the stimulation to the post-purchase behavior. Among all other factors having an impact on this process, the impact of eWOM has a distinguished role. As the technology grows and the consumers use internet and the reviews via internet, they become more and more attached to these reviews to make a purchase decision. In this chapter, the authors make a comprehensive explanation about the consumer decision-making process and explain the relationship of the decision-making phases with eWOM communications.
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Jain, Neha, Vandana Ahuja, and Y. Medury. "E-Marketing and Online Consumer Behavior." In Transcultural Marketing for Incremental and Radical Innovation, 366–81. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4749-7.ch017.

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The evolution of human society, improvement in communication processes, and digital convergence have provided innovative opportunities and challenges for marketing as the Internet moves ahead to play significant roles in the consumer decision making process. This chapter explores significant issues in the context of the Internet, consumer decision making, and organizational strategy formulation. This framework addresses noteworthy aspects with respect to the role of the Internet in decision making, effect of the Internet on consumer behavior, post-purchase behavior, and the consumer decision-making process. It traces the research design and formulation of a research instrument to address the proposed issues.
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Jain, Neha, Vandana Ahuja, and Y. Medury. "E-Marketing and Online Consumer Behavior." In Marketing and Consumer Behavior, 2044–59. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch101.

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The evolution of human society, improvement in communication processes, and digital convergence have provided innovative opportunities and challenges for marketing as the Internet moves ahead to play significant roles in the consumer decision making process. This chapter explores significant issues in the context of the Internet, consumer decision making, and organizational strategy formulation. This framework addresses noteworthy aspects with respect to the role of the Internet in decision making, effect of the Internet on consumer behavior, post-purchase behavior, and the consumer decision-making process. It traces the research design and formulation of a research instrument to address the proposed issues.
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Goldsmith, Ronald E. "Online Consumer Behavior." In End-User Computing, 141–47. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch013.

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One convenient way of describing consumer behavior both off-line and online is to present the topic as a model representing the steps typical consumers go through when they acquire the goods and services they desire. These steps are Need Recognition, Information Search, Pre-purchase Alternative Evaluation, Purchase, Consumption and Post Consumption Evaluation (Blackwell, Miniard & Engel, 2001). Although not every consumer goes through every step for every purchase, this model is a useful heuristic for organizing the study of consumer behavior and serves as a way to describe online consumer behavior as well. In the Need Recognition stage consumer behavior is stimulated by needs and wants. Needs are the abstract categories that consumers require in order to survive, function and thrive. Wants are the specific objects or mechanisms that consumers learn will enable them to satisfy their needs. Consumer needs are few, universal and inborn. Wants are acquired through individual learning histories defined by the time, place and context of the consumers’ life. Consequently, wants are many, individual and varied. Each consumer is born with the same needs and learns what will satisfy those needs through the experience of being reared within a specific society, time and place. Marketers recognize that consumers have shared needs and seek to develop brands as the specific want-satisfying ways in which consumers can gratify their needs. Table 1 presents a summary of consumer needs and wants (Foxall & Goldsmith, 1997). Physiological needs derive from the fact that consumers are physiological creatures. The social needs come from the fact that consumers are social animals. Hedonic needs describe the needs consumers have for pleasurable sensations for the five senses. Experiential needs arise because consumers are saturated with feelings and emotions that they constantly seek to modify. Cognitive needs come from the curious, inquiring cerebral cortex that wants to know about its environment. Finally, consumers have egos, a sense of self-identity, they want to express, usually through symbols. Each consumer is born with these mind/body “systems” and spends much time and energy seeking to satisfy the requirements these systems impose. Products (goods, services and information) can be multidimensional (Freiden, Goldsmith, Hofacker, & Takacs, 1998). That is, consumption of a given product can simultaneously satisfy more than one need, as buying and wearing an item of clothing protects the wearer from the elements (physiological), attracts the opposite sex (social), is comfortable to the skin (hedonic), makes the wearer feel sexy (experiential) and represents the self-concept and values of the wearer (psychological). Consuming a news magazine might satisfy cognitive needs as well as psychologically symbolic ones; the reader acquires some desired information and shows that he/she is a responsible citizen. Moreover, consumers might buy many different products to satisfy the same needs, as where designer brand names are wanted for clothing, furniture, perfumes and cars to symbolize social status. This theory of motivation can be used to explain the motivations for participation in virtual communities. Belonging to a virtual community fulfills some of the social need for belonging and fellowship. Group participation can yield feelings of fun, excitement and pleasure. The community can be an important source of information that can satisfy the cognitive need to know. Membership can be used symbolically to express identity. Thus, much like the consumption of goods, services
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Saeed, Khawaja A., Yujong Hwang, and Mun Y. Yi. "A Meta-Analysis Approach toward the Development of an Integrative Framework for Online Consumer Behavior Research." In Advances in End User Computing, 69–101. IGI Global, 2004. http://dx.doi.org/10.4018/978-1-59140-257-2.ch005.

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The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study was to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature, in order to enhance our knowledge of consumer behavior in electronic markets and provide clear directions for future research. Forty-two studies published in major IS journals were located via computer searches of large bibliographic databases (UMI-Proquest and ScienceDirect) and by scanning journals manually. We group these studies into three categories of web use, online purchase, and post-purchase behavior, and describe important predictors identified by those studies for each category. We also conducted a meta-analysis to quantify the interrelationships between the study variables that appeared multiple times across studies. We then introduce a framework, which integrates research findings across studies, to develop a coherent and comprehensive picture of the online consumer behavior research conducted in the IS field. The integrative framework proposes system quality, information quality, service quality, and vendor and channel characteristics as key factors that impact online consumer behavior, achieving their effects by altering the perceptions of usefulness, ease of use, trust, and shopping enjoyment. Consumer characteristics and social context variables are also included in the framework. Future research directions are identified to advance the current status of knowledge and stimulate further research.
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"Post-Purchase Consumer Behaviour, Sustainability and Its Influence on Fashion Identity." In Fashion: Tyranny and Revelation, 203–19. BRILL, 2016. http://dx.doi.org/10.1163/9781848884830_018.

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Conference papers on the topic "Post Purchase Consumer Regret"

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Secapramana, L. Verina Halim, Gracia Jason Magdalena, and Listyo Yuwanto. "Impulsive Buying, Post-purchase Regret, and Credit Card." In 2nd International Conference on Business and Management of Technology (ICONBMT 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210510.002.

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Laís Novaes Pillar de Oliveira Castro, Laís Novaes Pillar de Oliveira Castro, Túlio Baita dos Reis Túlio Baita dos Reis, Laylla Alves Rodrigues Manhães Laylla Alves Rodrigues Manhães, and Marco Aurélio da Cunha Soares Neto Marco Aurélio da Cunha Soares Neto. "Model for investigation of the new consumption normal caused by the COVID-19 pandemic –a perspective of the Campos dos Goytacazes market." In 7th International Congress on Scientific Knowledge. Perspectivas Online: Humanas e Sociais Aplicadas, 2021. http://dx.doi.org/10.25242/8876113220212423.

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The population's consumption behavior in general has been changing over the years, as a result of several factors, such as increased market competitiveness, high supply of products and services, technological advances and macro-environmental factors. Considering that the factors caused by the macro environment are uncontrollable variables and exert force on the entire micro environment such as companies, consumers, suppliers and competitors. This reality requires companies to be constantly aware of all changes in the market to adapt and promote new strategies in order to meet consumer demands. The pandemic, caused by COVID-19, has directly impacted the entire micro environment, from the way companies can operate to the way the market will consume, whether this change is caused by a government decree or by a new need for behavior of the consumer. With the population inserted in what is called the “new normal”, it becomes evident that consumption habits have undergone great changes. Given the current scenario and the restrictions on the functioning of activities caused by the COVID-19 pandemic, it is considered that such a change in the economic pattern and in the offer of products/services directly affects the way society is consumed, generating new needs and desire to consumption. Therefore, the question is how to identify the new post-pandemic retail consumption pattern? From this questioning, this research aimed to develop an investigation model on the new pattern of retail consumption in the city of Campos dos Goytacazes after the changes caused by the COVID-19 pandemic. For the methodological construction of the research model of the new pattern of consumption caused by the pandemic, a bibliographic survey was carried out based on five articlesfrom 2014 to 2020, classified into 4 dimensions: Market and Economy; Social and Cultural Aspects; Life Stage; and Needs and Desires. From the definitions of dimensions, criteria for investigating the new consumption pattern were developed. In addition, tocompose the model and identify the consumer and their perception of the changes in their behavior caused by the pandemic, two more dimensions were established. The first is called the Consumer Profile, which asks questions about age, gender, income, occupation, education, etc. and the second, Changes caused by COVID-19, in which the consumer is asked about the purchase frequency, purchase volume, purchase channel, etc. However, the application of this model seeks to identify the new consumption pattern of consumers in the city of Campos dos Goytacazes from the changes caused by COVID-19
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Lazim, Nur Adibah Md, Zuraidah Sulaiman, Norhayati Zakuan, Adaviah Mas'od, Thoo Ai Chin, and Siti Rahmah Awang. "Measuring Post-purchase Regret and Impulse Buying in Online Shopping Experience from Cognitive Dissonance Theory Perspective." In 2020 6th International Conference on Information Management (ICIM). IEEE, 2020. http://dx.doi.org/10.1109/icim49319.2020.244662.

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Ningtias, Alia Rachma, Sri Daryanti, and Ilma Savira Putri. "Antecedent Factors of Self-Gifting Behavior and Its Influence toward Post-Purchase Regret of the Millennial Generation." In Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icbmr-18.2019.22.

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Barinotto Roncal, Patricia Ismary, Diana Sofia Izquierdo Orbegoso, and Verónica Michelle Quispe Sánchez. "Consumer behavior and purchase decision process in a clothing store in the Mall Aventura Plaza shopping center in Trujillo – 2021." In 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research and Leadership in Post-pandemic Engineering: Resilient, Inclusive and Sustainable Actions”. Latin American and Caribbean Consortium of Engineering Institutions, 2022. http://dx.doi.org/10.18687/laccei2022.1.1.43.

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Bite, Dina, and Zenija Kruzmetra. "Review on the Consumers’ Response to the Covid-19 Crisis in Latvia." In 22nd International Scientific Conference. “Economic Science for Rural Development 2021”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2021. http://dx.doi.org/10.22616/esrd.2021.55.054.

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The regulations for restricting the Covid-19 virus set by the Latvian government, which entered into force on March 13, 2020, caused significant changes in the operation of outlets and consumer behavior. At the onset of the emergency, Latvia, like many parts of the world, experienced uncoordinated collective behavior that could potentially lead to significant changes in food supply chains. Therefore, one of the research directions of The National Research Program project “Towards the Post-pandemic Recovery: Economic, Political and Legal Framework for the Preservation of Latvia's Growth Potential and Increasing Competitiveness” (recovery-LV) (2020) was to find out how the Covid-19 crisis Restrictions have changed buyers' habits towards buying and consuming food. The article summarizes and analyses the research results of the content analysis, semi-structured interviews and survey conducted within the project. An analysis of the results shows that, as a result of the crisis, consumers are less likely to visit outlets, cook more often at home and choose more locally sourced food. It was concluded that the consumer agitation regarding the purchase of food products in 2020 was short-lived, which later returned to the usual limits of the habits of various socio-demographic groups of the population.
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T. G. Giorges, Aklilu, and Doug Britton. "Modeling and Simulation of the Cooling and Heating Processes of Onions." In ASME 2019 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/imece2019-11428.

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Abstract The shelf life of onions, or for that matter any food item, is defined as the time period where the produce has an acceptable quality and is safe to consume. For onion farmers and packers, the mode of determining the shelf life depends on the harvesting, drying, grading, packing, cooling, storing, and shipping processes and time. Quality loss can lead to economic loss as well as a decline in consumer confidence. Quality expectation should be maintained at an acceptable level for consumer purchase and consumption. In addition to post-harvest handling, the thermal history of the produce during storage and transportation plays a major part of shelf life and quality management. Due to the differences among onion varieties, some are more susceptible than others to damage resulting from temperature, high humidity, and other factors during processing. In general, the recommended storage temperatures range from 0 to 5 °C during cold storage and 20 to 30 °C during non-refrigerated storage. Both storage methods should have adequate air circulation of about 0.5 to 1.0 m3 of air per minute per 1.0 cubic meter of onions to maintain the temperature and prevent CO2 accumulation. In this study, the cooling and heating processes of different sizes of onions were conducted experimentally and numerically, and temperature readings were recorded. The cooling process was designed to simulate actual industry practice where cooling starts after the onions are placed in a cold storage room where the temperature is not constant. For the heating process, the experiment simulated industry practice where cold onions are transferred into a warm storage room where the temperature is uniform. These thermal environments are a common encounter during the storage and shipping of produce. Initially, the cooling and heating data were experimentally examined and used to estimate the cooling time as well as the cooling rate to gain an understanding of the heat transfer process. Furthermore, the data were used in evaluating the numerical simulation. In the case of small onions, the temperature changed from 21.1 to 4.4 °C after three and a half hours. However, in the case of large onions, a similar temperature change took nearly eight hours. The numerical simulation was conducted using 3D models and the thermal properties of the onions. This paper will discuss the experimental data and the CFD modeling and simulation. Based on this study, the thermal environment and critical time period that could cause changes in produce core temperature can be outlined and used to qualify thermal mishandling.
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Reports on the topic "Post Purchase Consumer Regret"

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Bae, Su Yun, and Ruoh-Nah (Terry) Yan. Purchase and Post-Purchase Intentions of Ethical Consumer Behavior. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-821.

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