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Journal articles on the topic 'Post-marketing'

To see the other types of publications on this topic, follow the link: Post-marketing.

Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Kretek, Henryk A., and Janusz Dworak. "Post-Pandemic Marketing @Marketing." Multidisciplinary Aspects of Production Engineering 3, no. 1 (September 1, 2020): 584–95. http://dx.doi.org/10.2478/mape-2020-0049.

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AbstractMarketing concentrates mainly on customer acquisition by means of advertisements broadcast in mass media and on billboards. The change to be made in traditional marketing is the shift of interests from satisfying needs to meeting expectations. @Marketing may serve as a tool for that. The aim of this paper is to present a new concept for @marketing, based on innovative forms of product presentation. The paper focuses on the marketing content, without consideration of technical aspects. Research has been carried out in the field of customers’ expectations towards online presentations. In the new conditions, a product presentation should be expanded by innovative forms such as narration, photography and computer graphics. Therefore, there is a need to develop comprehensive projects for planning online presentations as soon as possible. It should be preceded by detailed analyses carried out by IT specialists and marketing experts.

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2

Cruz-Gómez, Omar, and Ana Yuridia Morales-Flores. "Marketing post-pandemia." Ciencia Huasteca Boletín Científico de la Escuela Superior de Huejutla 9, no. 18 (July 5, 2021): 41–42. http://dx.doi.org/10.29057/esh.v9i18.7148.

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Debido a la pandemia ocasionada por el COVID-19. La compra-venta de productos o servicios a nivel mundial dio un rotundo giro que 360º, tristemente muchos negocios se vieron obligados a cerrar de forma permanente. Y los que pudieron regresar, tuvieron que adaptarse a una nueva normalidad que evitaba a toda costa hábitos comunes, como el contacto físico. Por ello, tuvieron que crear nuevas estrategias de ventas para poder llegar al cliente final, y creció la ola de marketing digital, mismo que ya existía, pero ahora con mayor seriedad y compromiso con los usuarios.

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3

Mackay, Fiona Jean. "Post-Marketing Studies." Drug Safety 19, no. 5 (1998): 343–53. http://dx.doi.org/10.2165/00002018-199819050-00002.

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4

Bennett, Suzanne. "Marketing, post-meltdown." Construction Research and Innovation 3, no. 3 (September 2012): 6–7. http://dx.doi.org/10.1080/20450249.2012.11873841.

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5

Böttiger, L. E. "Post Marketing Surveillance." Acta Medica Scandinavica 222, no. 5 (April 24, 2009): 385–87. http://dx.doi.org/10.1111/j.0954-6820.1987.tb10954.x.

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6

Somberg, John. "Mandatory Post Marketing Studies." American Journal of Therapeutics 14, no. 4 (July 2007): 321. http://dx.doi.org/10.1097/mjt.0b013e3181468e21.

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7

Robson, RH. "Post-marketing surveillance [letter]." British Journal of Clinical Pharmacology 25, no. 3 (March 1988): 404–0. http://dx.doi.org/10.1111/j.1365-2125.1988.tb03322.x.

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8

Wood, A. J. "Post marketing surveillance studies." Psychiatric Bulletin 18, no. 7 (July 1994): 430. http://dx.doi.org/10.1192/pb.18.7.430-b.

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9

Klein, Donald F. "FDA Post-Marketing Safety Decisions." Journal of Clinical Psychiatry 67, no. 08 (August 15, 2006): 1305–6. http://dx.doi.org/10.4088/jcp.v67n0820.

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10

Feldman, Neil T. "Sodium Oxybate Post-Marketing Surveillance." Journal of Clinical Sleep Medicine 07, no. 04 (August 15, 2011): 417. http://dx.doi.org/10.5664/jcsm.1216.

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11

Bell, Kerry D. "Post‐marketing surveillance of drugs." Medical Journal of Australia 154, no. 8 (April 1991): 567. http://dx.doi.org/10.5694/j.1326-5377.1991.tb119466.x.

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12

Roeser, H. Peter, and Alain P. Rohan. "Post‐marketing surveillance of drugs." Medical Journal of Australia 154, no. 8 (April 1991): 567. http://dx.doi.org/10.5694/j.1326-5377.1991.tb119467.x.

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13

Xoxi, Entela, Carlo Tomino, Luca de Nigro, and Luca Pani. "The Italian post-marketing registries." Pharmaceutical Programming 5, no. 1-2 (December 2012): 57–60. http://dx.doi.org/10.1179/1757092112z.0000000009.

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14

Lewis, J. A., and C. Chilvers. "Post-Marketing Monitoring of Drugs." Journal of the Royal Society of Medicine 78, no. 10 (October 1985): 874–77. http://dx.doi.org/10.1177/014107688507801022.

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15

&NA;. "Improvements for Post-Marketing Surveillance." Emergency Medicine News 27, no. 12 (December 2005): 19. http://dx.doi.org/10.1097/00132981-200512000-00016.

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16

Toumi, Mondher. "Post-marketing surveillance of sertindole." International Journal of Psychiatry in Clinical Practice 6, no. 1 (January 2002): 33–35. http://dx.doi.org/10.1080/13651500215968.

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17

Clark-Nieuwland, K., F. Dehaen, and O. Teirlynck. "Post-marketing drug safety monitoring." Health Policy 11, no. 3 (June 1989): 239–41. http://dx.doi.org/10.1016/0168-8510(89)90004-3.

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18

Vidi, Venkatesan D., Michael E. Matheny, and Frederic S. Resnic. "Post-marketing device safety surveillance." Contemporary Clinical Trials 32, no. 3 (May 2011): 307–8. http://dx.doi.org/10.1016/j.cct.2011.02.002.

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19

Breckenridge, A. "Post-marketing Strategies for Medicines." Clinical Pharmacology & Therapeutics 83, no. 1 (November 28, 2007): 24–25. http://dx.doi.org/10.1038/sj.clpt.6100427.

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20

Naidoo, KK, P. Nompuku, SN Mkalali, K. Shabangu, L. Nkabinde, and V. Singh. "Post-marketing stability surveillance: Amoxicillin." South African Family Practice 48, no. 6 (July 2006): 14–14. http://dx.doi.org/10.1080/20786204.2006.10873401.

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21

Ray, Rajat, Hemraj Pal, Rajesh Kumar, Pallab Maulick, and R. Mangla. "Post-marketing surveillance of buprenorphine." Pharmacoepidemiology and Drug Safety 13, no. 9 (September 2004): 615–19. http://dx.doi.org/10.1002/pds.975.

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22

Kanmuri, Kazuhiro, and Mamoru Narukawa. "Characteristics of Post-Marketing Studies and their Contribution to Post-Marketing Safety Measures in Japan." Pharmaceutical Medicine 28, no. 2 (February 12, 2014): 67–73. http://dx.doi.org/10.1007/s40290-014-0046-6.

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23

Varey, Richard J. "Editorial: The post-industrial/post-capitalist citizen and marketing." Journal of Customer Behaviour 9, no. 4 (December 6, 2010): 317–19. http://dx.doi.org/10.1362/147539210x543529.

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24

Moylan, Cynthia A., Ayako Suzuki, Julie I. Papay, Nancy A. Yuen, Michael Ames, and Christine M. Hunt. "A pre-marketing ALT signal predicts post-marketing liver safety." Regulatory Toxicology and Pharmacology 63, no. 3 (August 2012): 433–39. http://dx.doi.org/10.1016/j.yrtph.2012.05.016.

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25

Ries, Hedy M., Gary B. Weiss, and William J. Winslade. "FDA Requirements and Post-Marketing Studies." IRB: Ethics and Human Research 9, no. 6 (November 1987): 11. http://dx.doi.org/10.2307/3563625.

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26

Warner, J. O. "Post-marketing surveillance of novel foods." Pediatric Allergy and Immunology 13, no. 6 (December 2002): 385. http://dx.doi.org/10.1034/j.1399-3038.2002.t01-1-00136.x.

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27

Murray, J. Alex. "Post-Marketing Surveillance in Pharmaceuticals: Reactions." Journal of Public Policy & Marketing 5, no. 1 (January 1986): 44–60. http://dx.doi.org/10.1177/074391568600500103.

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28

SANO, SHUICHI. "Future problems of post-marketing study." Rinsho yakuri/Japanese Journal of Clinical Pharmacology and Therapeutics 26, no. 1 (1995): 395–96. http://dx.doi.org/10.3999/jscpt.26.395.

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29

Kadirov, Djavlonbek, and Richard J. Varey. "Towards post-industrial marketing: marketplace wisdom." Journal of Customer Behaviour 9, no. 4 (December 6, 2010): 379–98. http://dx.doi.org/10.1362/147539210x543574.

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30

Kumano, Shinsaku. "GPSP: Good Post-Marketing Study Practice." Folia Pharmacologica Japonica 140, no. 2 (2012): 81–84. http://dx.doi.org/10.1254/fpj.140.81.

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31

Inman, W., and G. Pearce. "Prescriber profile and post-marketing surveillance." Lancet 342, no. 8872 (September 1993): 658–61. http://dx.doi.org/10.1016/0140-6736(93)91763-c.

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32

Jacob, Ian. "‘Sales Promotion in Post Modern Marketing’." Journal of Brand Management 3, no. 2 (October 1995): 132–33. http://dx.doi.org/10.1057/bm.1995.38.

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33

Larance, Briony, Louisa Degenhardt, Richard Mattick, Robert Ali, and Nicholas Lintzeris. "Australian post-marketing surveillance studies, 2012." Drug and Alcohol Dependence 140 (July 2014): e115-e116. http://dx.doi.org/10.1016/j.drugalcdep.2014.02.331.

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34

Marley, J. "Post marketing surveillance of captopril [letter]." British Journal of Clinical Pharmacology 25, no. 6 (June 1988): 781–83. http://dx.doi.org/10.1111/j.1365-2125.1988.tb05272.x.

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35

Elias, Rawad, Anita Pudusseri, Oladimeji Akinboro, Paul S. White, and Shayna Sarosiek. "Ibrutinib: A post-marketing safety analysis." Journal of Clinical Oncology 36, no. 15_suppl (May 20, 2018): e19559-e19559. http://dx.doi.org/10.1200/jco.2018.36.15_suppl.e19559.

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36

Alberman, Eva. "Post-marketing surveillance of oral contraceptives*." Human Reproduction 1, no. 7 (November 1986): 433–34. http://dx.doi.org/10.1093/oxfordjournals.humrep.a136448.

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37

&NA;. "Post-marketing surveillance of levofloxacin checks out." Reactions Weekly &NA;, no. 1149 (April 2007): 4. http://dx.doi.org/10.2165/00128415-200711490-00010.

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38

FURUKAWA, Hiroyuki, Keiko KANAYA, Takeshi YAMAZAKI, Toshiharu TAKAGI, Toshiko MASUE, Junko ISHIZAKI, Kazuko KIMURA, and Ken'ichi MIYAMOTO. "Effective Method for Immediate Post-Marketing Surveillance." Rinsho yakuri/Japanese Journal of Clinical Pharmacology and Therapeutics 33, no. 6 (2002): 287–94. http://dx.doi.org/10.3999/jscpt.33.6_287.

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39

Gersner, Roman, Zach Leber, and Aron Tendler. "Post-marketing analysis of Motor Threshold variability." Brain Stimulation 14, no. 5 (September 2021): 1413. http://dx.doi.org/10.1016/j.brs.2021.07.050.

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40

Kalle, Parminder. "Optimization of the post-marketing surveillance procedure." Annales de biologie clinique 75, no. 2 (March 2017): 125–27. http://dx.doi.org/10.1684/abc.2017.1231.

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41

&NA;. "AMA Urges Improvements for Post-Marketing Surveillance." Oncology Times 27, no. 22 (November 2005): 48. http://dx.doi.org/10.1097/01.cot.0000291177.51196.8a.

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42

MELLINGER, GLEN D., MITCHELL B. BALTER, STEPHEN ABRAMOWITZ, CHARLES B. SCHAFFER, and LINDA R. BERNSTEIN. "Survey Method for Post-Marketing Drug Surveillance." Journal of Clinical Psychopharmacology 8, no. 3 (June 1988): 168???176. http://dx.doi.org/10.1097/00004714-198806000-00003.

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43

Pottorff, Susan M., and Dr David M. Neal. "Marketing Implications for Post-Disaster Tourism Destinations." Journal of Travel & Tourism Marketing 3, no. 1 (April 4, 1994): 115–22. http://dx.doi.org/10.1300/j073v03n01_08.

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44

Kadirov, Djavlonbek, and Richard J. Varey. "Future marketing: dialectics of post-industrial development." Journal of Customer Behaviour 9, no. 4 (December 6, 2010): 357–77. http://dx.doi.org/10.1362/147539210x543565.

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45

Kitchen, Philip J., and Tony Proctor. "Marketing communications in a post-modern world." Journal of Business Strategy 36, no. 5 (September 21, 2015): 34–42. http://dx.doi.org/10.1108/jbs-06-2014-0070.

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Purpose – The purpose of this paper is to present and discuss information accessibility in today’s world alongside the accompanying demise of corporate invisibility. This is an ever-present communications reality for businesses and consumers in the twenty-first century. Design/methodology/approach – This paper reviews the relevant extant literature relating to economic, social and technological developments and their impact on the post-modern world of marketing communications. It discusses the rip tides of change that impact on that world. Discussion focuses on the changing global environment as a backdrop to observing new trends in the marketplace underpinned by an information explosion. Consumer typologies and their significance are considered generationally in terms of X, Y and Z and explored in the context of postmodernism. Findings – The pace of change in marketplaces and market-spaces everywhere is continuous and accelerating. Inexorably – and perhaps inevitably – marketing communications are changing shape, metamorphosing into new configurations and forms as a result of underlying technological changes and in the face of ongoing recessionary influences. For the first time in history, people are exerting more influence and control over marketing processes. Medias are moving in tandem with the technological drivers, implying that managers, brands and companies should all be proactive in taking advantage of the changing times. Practical implications – Different communications are needed for different markets, but always based on a sound understanding of the dynamics of the markets they address. Not only is an understanding of the needs and wants of different generations important, but also the different economic, social and cultural settings in which consumption takes place. Social implications – Constant technological change is here to stay and has consequences for the ways companies design and implement marketing communications. Originality/value – This paper is original in its assessment of the problems of creating effective marketing communication and in highlighting the issues facing companies in today’s post-modern world. Using generational types presents an interesting way of examining and addressing different markets with different needs.

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46

Freeman, C. P. "Post-marketing surveillance (Phase IV drug studies)." Psychiatric Bulletin 18, no. 2 (February 1994): 115–16. http://dx.doi.org/10.1192/pb.18.2.115.

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Several College members have been in touch with the Research Committee asking for advice on the conduct of Phase IV trials. This topic has been extensively debated at the Research Committee, and we thought it would be helpful to members to have some guidance notes.

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47

De Rosa, M., A. Covezzoli, M. A. Bosio, and M. Ortali. "It Application for Post Marketing Drug Registries." Value in Health 16, no. 7 (November 2013): A679. http://dx.doi.org/10.1016/j.jval.2013.08.1997.

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48

Van Der Waldt, De la Rey, and Lynnette Serfontein. "Marketing communication in a post apartheid society." Ecquid Novi: African Journalism Studies 14, no. 2 (January 1993): 193–211. http://dx.doi.org/10.1080/02560054.1993.9653103.

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49

Deschamps, D., N. Rivoire, B. Ferrand, W. Rein, and D. Sallière. "Amisulpride in schizophrenia: Post-marketing safety profile." European Psychiatry 13, S4 (1998): 308s. http://dx.doi.org/10.1016/s0924-9338(99)80626-9.

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50

Zhou, Xiao-Hua Andrew, and Wei Yang. "Design and analysis of post-marketing research." Chinese Journal of Integrative Medicine 19, no. 7 (July 2013): 488–93. http://dx.doi.org/10.1007/s11655-013-1501-z.

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