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Dissertations / Theses on the topic 'Porterova analýza tržních sil'

Author: Grafiati

Published: 28 June 2021

Last updated: 18 February 2022

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1

Zapulová, Aneta. "Podnikatelský plán pro založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442883.

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The diploma thesis is focused on the creation of a proposal for a suitable business plan for the establishment of a small wine company. Selected strategic analyses are used to develop the proposal to evaluate the current situation. Based on the evaluated analysis, a business plan is compiled, which contains a marketing, operational and financial plan. Appropriate methods are then used to identify the main risks that may jeopardize the implementation of the project. The output of the work is a proposal for a business plan, according to which a small wine company can be established.

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2

Novosadová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205669.

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The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.

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3

Holec, Marek. "Analýza rizik lokálního a globálního prostředí vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241344.

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This thesis analyzes the risks of global and local business environment . The paper shows the actual state of the environment and the associated risks . The risks greatly influence the success of businesses and it is necessary to know them and understand how to respond . Inaction against risks can lead to bankruptcy of the company . In the practical part is an analysis of the certain company. The result of the analysis is to evaluate the state of the company and choose the right strategies to achieve goals.

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4

Pandulová, Petra. "Hodnocení finanční výkonnosti cestovní kanceláře prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377989.

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The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.

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5

Doležel, Jakub. "Plán vstupu nového subjektu na trh." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241284.

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This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business and financial plan, risk management, schedule and evaluation of the business plan.

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Jílková, Kateřina. "Podnikatelský plán pro založení pizzerie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224771.

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The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.

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7

Janhubová, Ivana. "Hodnocení výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225299.

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This master’s thesis deals with ADH Group, s. r. o. performance analysis. The work is divided into two parts. The theoretical part describes the issue of benchmarking on the basis of scientific literature. The practical part is focused on the description of the chosen company and analysis of the coincident situation by using strategic analysis. Afterwards benchmarking method is applied in target to improve business performance. In the conclusion there are proposed some possible measures to increase the company performance.

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8

Krupička, Petr. "Ekonomická výkonnost a mezipodnikové porovnání v oboru výroby piva." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165467.

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This diploma thesis deals with a comprehensive analysis of the economic performance of the beer production in the Czech Republic in years 2007 - 2011. The theoretical-methodological part summarizes methods of economic analysis and the system of the sector analyzes. The practical analytical part of the thesis defines at first the studied industries, introduces the most important representatives in the industry and applies the methods and processes explained in the theoretical-methodological part. The results of the internal and the external analysis of the industry serve to identify its strengths and weaknesses, opportunities and threats, whose relationships and weights assesses SWOT analysis. Recommendations for increasing of the potential economic performance of the production of beer in the Czech Republic are formulated based on the results of analyzes in the ending.

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9

Miloševski, Jakub. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222920.

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Master´s thesis is the proposal of real business plan for the re-opening of a music club Beseda in Hodonín city. Business plan was set in as reactions for proposal of city Hodonín, which is offering zero rental of area associated with operation of a club to potencional client. As a main information source for procesing of this work i used output of consultation with previous user of this club with assumption, that progress of situation of this club is perfectly reflecting current situation on this market.

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10

Nováková, Andrea. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254207.

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The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.

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11

Kotolan, Jaroslav. "Marketingový plán pro expanzi společnosti Torrsen Sports s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254275.

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The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.

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Matvijenko, Artem. "Rozvoj obchodních aktivit pro ELEKTROSVIT SVATOBOŘICE, a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377605.

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This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.

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13

Do, Hai Linh. "Strategie vstupu společnosti Netflix na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234336.

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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.

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14

Vilímek, Martin. "Strategická analýza společnosti AGOS Stavební, a.s. Pelhřimov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201687.

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This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.

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15

Bedřich, Lukáš. "Návrh marketingové strategie vybrané společnosti vstupující na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433350.

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Táto diplomová práce se zaměřuje na marketingovou analýzu podniku Eltechklima s.r.o. Jejím cílem bylo navrhnout marketingovou strategii pro úspěšný vstup na český trh. Marketingová analýza byla provedena pomocí různých analýz interního a externího prostředí. V závěrečné části jsou formulované konkrétní kroky pro firmu Eltechklima s.r.o., které zlepší vstupní pozici firmy na český trh.

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Šmigurová, Lenka. "Hodnocení ekonomické situace vybrané soukromoprávní korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377627.

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The diploma thesis deals with the assessment of the economic situation of a specific business between 2012 and 2016. The thesis contains several sections. The first section is dedicated to theoretical knowledge, which is later utilized for assessing the economic situation of the corporation via application of strategic analysis and financial analysis methods. The last section contains proposed measures based on analyses results that would lead to improvement of the the current economical situation.

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17

Doleželová, Eva. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223753.

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The goal of the submitted thesis "Evaluation of the financial situation and proposals for its improvement" is based on economic analysis, assessment of the performance of the selected enterprises Montáže inženýrských sítí spol. s r.o. and identify the weaknesses of the company and then propose solutions to eliminate them. The first part is defined to theoretical and methodological bases of economic analysis. In the second part are then selected methods applied to a specific company. In this work are used to evaluate the economic performance of enterprises methods of financial analysis, PEST analysis, Porter’s five forces analysis and SWOT analysis. The results of the calculations is the synthetic part of the work assessed and management measures designed to improve the financial situation of the company.

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18

Wisner, Jan. "Podnikatelský záměr pro založení čajovny nazývané Nadčaje Hookah." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416878.

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This diploma thesis focuses on creating a business plan for the establishment of a teahouse providing hookahs, which is called Nadčaje Hookah. Thesis is divided on three parts – theoretical part, analytical part and practical part.

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19

Sedláček, Michal. "Podnikatelský záměr - výstavba provozní budovy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319212.

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The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.

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20

Bráblík, Richard. "Návrh systému řízení rizik ve společnosti." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382693.

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The diploma thesis deals with the issue of risk management in selected business and a proposal of risk management system is created. Described company is Technické služby Vsetín, s.r.o. The company is mainly engaged in the collection and storage of mixed municipal solid waste. In the first part the theoretical information is processed. The second part of the thesis focuses on analysis of the selected business, risk analysis and a proposal of solutions. The final part proposes a risk management system.

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21

Khomutova, Sofia. "Návrh marketingové strategie low cost letecké společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261774.

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My Master thesis focuses on the design of the marketing strategy of a low-cost airline SparrowJet. The first chapter of the theoretical parts contains the required basics of theoretical information necessary to develop a marketing plan. In the second chapter is an analysis of the air transportation market with an emphasis on the low-cost segment. The final chapter of the theoretical part is dedicated to the marketing mix in the transportation. The practical part of my thesis begins with the situation analysis, which includes: the PEST analysis, Porters five forces analysis, a competition analysis and a customer analysis. My work is concluded with a complete proposal of a marketing strategy for the airline, including both basic strategy of S-T-P and a marketing mix.

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22

Vomlelová, Monika. "Hodnocení finanční výkonnosti podniku prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416895.

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The Thesis is focused on financial and business performance evaluation of a DITON company. The method used in a Thesis is benchmarking. The first part provides theoretical opportunities for certain issues with pointing out the benchmarking importance. The second part contains company`s introduction, their competitors and situation analysis. Afterwards follows the main part of a Thesis that is benchmarking with appropriate competitors. The aim of analysis is to find weaknesses of company and find resolution to improve financial and business performance.

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23

Balko, Michal. "Rozvoj obchodních aktivit společnosti KRÁLOVOPOLSKÁ, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234799.

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This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.

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Zhořová, Monika. "Podnikatelský záměr – Založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442881.

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This diploma thesis deals with the elaboration of a business plan for the establishment of a small business, whose main activity is the sale of jelly confectionery and other sweet candies Le Bonbon near the center of Brno. The thesis is divided into three parts – theoretical, analytical and practical part.

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25

Šafařík, Martin. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222921.

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The Master's thesis theme is „Entrepreneurial Intention of Business Development“. The main aim of the thesis is to carry out a complex analysis of the problem of current situation in a company AUTOSHOP PAULUS, spol. s r.o. and its environment. Furthermore, based on results of the analysis and on the analysed state of the company, the thesis aims to draft measures leading to development of the company or to strenghtening of its position on the market and to raising its sales. The analysis of the company was based on: analysis of general and field environment, analysis of internal effects, financial analysis and SWOT analysis.

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Václavík, Tomáš. "Návrh strategie rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224210.

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The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.

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Slavíková, Marie. "Změna systému řízení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224488.

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This thesis deals with basic concepts of corporate governance and management functions. It focuses on an analysis of a specific company, through which it is possible to identify deficiencies that occur within the firm. These weaknesses then affect the design of a new strategy and proposal for management functions. The changes are later implemented through Lewin's Change Management Model to which an implementation schedule is formed.

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Velček, Martin. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-264871.

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The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.

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Kráčmerová, Martina. "Strategické řízení Fakultní nemocnice v Motole." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-205356.

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This master thesis deals with strategic analysis of Motol University Hospital, which belongs to the largest hospital complex in Central and Eastern Europe providing complex treatment of whole human body at any age (from prenatal to advanced age). The aim of the thesis is a description of hospital management and assessment of the possibility of using the Balanced Scorecard in health care. The theoretical part contains a basic description of strategy creation, selected methods for analysing internal and external environment and a general description of the Balanced Scorecard. The practical part comprises of an executed strategic analysis of Motol University Hospital, and assessment of hospital´s strengths and weaknesses, opportunities and threats (SWOT analysis). This thesis also contains a survey of scientific literature concerning the usage of the Balanced Scorecard in health care, specifically in hospitals. A result of this survey helps to assess the feasibility of introducing the Balanced Scorecard in Czech hospitals (those in state ownership). This thesis also includes a proposal of strategic perspectives for Motol University Hospital and an evaluation of advantages and disadvantages of implementation into hospital management. A strategy map displays relationships among proposed goals.

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Režný, Tomáš. "Identifikace rizik podnikatelského subjektu pomocí vybraných metod ekonomické a strategické analýzy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382712.

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This Master’s thesis deals with a strategic and economic analysis of a chosen company with objective to identify risks and formulate proposals and recommendations resulting in decreasing of risks or their potential elimination. The thesis is composed of three parts. First part contains theoretical framework needed for practical application which includes chosen methods of external and internal analysis with their evaluation and analysis of risks using RIPRAN method. Last part contains formulation of precautions based on the risks found.

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Drnková, Iveta. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317105.

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The master’s thesis deals with of assessment of the financial situation of the selected company in the period 2011 – 2015. The first part of thesis includes theoretical points, those are used for practice part. The thesis will evaluate the financial situation based on selected methods, mainly financial analysis, and will propose some steps, which will improve this detected situation.

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Dušková, Dita. "Podnikatelský záměr pro založení kavárny." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223866.

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The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.

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Švásta, Ondřej. "Vybudování sítě malých vinařských podniků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223289.

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This diploma thesis drafts concept of winery based on business network of small wineries using synergetic effect. Critical analysis of macro and micro environment together with explorative research of small wineries was used as a starting point. Based on obtained information, concept of mentioned winery is proposed as an outcome of this thesis.

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Sikora, Martin. "Strategie vstupu Burda Auction, s.r.o. na trh Spolkové Republiky Německo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223751.

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Diplomová práce analyzuje možnosti vstupu Burda Auction, s.r.o. na filatelistický trh Spolkové republiky Německo. Obsahuje zhodnocení teoretických poznatků a používaných analytických metod, které jsou poté aplikovány při analýze německého trhu s filatelií a konkurenčního prostředí. A poté navrhuje vhodné strategie pro expanzi firmy Burda Auction, s.r.o. na německý trh.

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Posádková, Radka. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443149.

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The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.

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Stískalová, Radka. "Podnikatelský záměr na založení penzionu se zaměřením na agroturistiku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241422.

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This Master’s thesis deals with the business plan for the establishment of family pension focused on agro-tourism in the small village Dolní Újezd in the Olomouc region. The aim of the thesis is assess the possibility of realization. The business plan also includes finance plan and risk assessment.

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Bráblík, Richard. "Návrh na založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377441.

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The presented thesis aim is to establishment a competitive business on a basis of a well prepared, viable business plan. A sport center will be designed for its purpose. The sport center wíll offer physical activities, space rental, its own sales and hospitanty. Porter’s Five Force Analysis, SLEPTE Analysis, Market Survey by Questionnaire Survey and SWOT Analysis were used to solve the problem. Privotal chapter is Custom design solutions, which are devided according to the individual subchapter of the business plan. The aim of the thesis is to create a small business.

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Nárožná, Adriana. "Konkurenceschopnost společnosti FedEx na českém expresním trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224618.

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Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.

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Veber, Michael. "Hodnocení finanční výkonnosti podniku prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241580.

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This master thesis is concerned with financial and business performance evaluation of the company RENATEX CZ a.s. Theoretical part deals with strategic analysis, company performance measuring methods, and financial analysis indicators. The practical part first evaluates RENATEX’s business environment and then, it provides a comparison of the company with selected competitors. While still using benchmarking methods, next phase of the thesis compares operational and financial indicators, services and products in offer, their quality, and implemented business strategies. Finally, the thesis suggests various measures to improve financial and business performance of the company.

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Záhradník, Šimon. "Rozvoj obchodních aktivit společnosti BS VINAŘSKÉ POTŘEBY, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316961.

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The aim of the thesis is to prepare a draft plan for expanding business activities for the company BS vinařské potřeby, s.r.o.. This precedes a part describing theoretical foundations in accordance with the defined problem and a part dealing with the analysis of internal and external environment in which the selected company is located.

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Hejdová, Anežka. "Optimalizace marketingového mixu sportovního zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192818.

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The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where the analysis was done. An analysis and assessment of marketing activities of the squash centre was carried out afterwards. Quantitative forms of research, especially interviews, were used. Informal conversations were also held with the management of the squash centre. The thesis results in some recommendations for the squash centre which are applicable for sports facilities in general.

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Kósová, Michaela. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317111.

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The master's thesis focuses on the assessment of the financial and business performance of the company Direct Parcel Distrubution CZ s. r. o. by using the methods of benchmarking. The first part of work provides a theoretical background for the issue, with an emphasis on benchmarking. The second part of the thesis contains introduction of the company and situational analysis of the company. The following is the main part of the thesis, the acutal benchmarking of the company with selected competitors. The thesis concludes proposals to improve the financial and business performance of Direct Parcel Distribution CZ s.r.o.

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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.

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Jiříček, Karel. "Využití Porterova modelu konkurenčních sil při návrhu strategie firmy." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-93597.

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Krönerová, Nikola. "Strategická analýza automobilového odvětví v České republice." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-191358.

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Krönerová, N. Strategic analysis of automotive branch in the Czech Republic. Diploma the-sis. Brno: Mendel University in Brno, 2015. This diploma thesis is headed to define the strategic recommendation for competitive strength consolidation of supplying companies to automotive makers. For output in the practical background was applied external analysis and competitive force analysis. For examination of branch attractive and for suggestion strategy for these supplying compa-nies was applied EFE, SPACE and GE matrix. For plastic suppliers was recommend aggres-sive strategy with new branch investment and innovation, rising market share, using con-solidations, outsourcing, effective MIS for maintenance or levelling individual "Tier" levels with leader company in the branch.

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ŘEŘÁBEK, Tomáš. "Analýza konkurence." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-55559.

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This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation.

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Nováková, Markéta. "Obecná doporučení českým strojírenským podnikům pro vstup na mexický trh." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-429591.

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This diploma thesis focuses on making General recommendations for Czech engineering companies to enter the Mexican market. Thesis analyzes data, which are about the current situation on Mexican market, according to PESTE analysis and Porter’s five forces analysis. The thesis also deals with terms of Czech companies for the market penetration by using the matrix GE, EFE and SPACE. The final finding is, that companies should enter the market patiently with help of business partner of business agent.

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Juránková, Simona. "Strategie rozvoje internetového obchodu s dárkovými předměty." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-431501.

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Thesis analyses outer and inner environment of a company Hudebnikum s. r. o. The goal of the thesis is a proposal of strategies, which should help the company with it's further development. The basis of the work consists of the analysis of the internal and external environment. On the basis of the obtained facts were designed the strategy for the development of the company. Thesis incorporates theoretical part, where attention is paid to the study of the issue with the help of professional literature and professional articles and part practical, where are carried out the individual analysis of the selected company. The resulting findings are entered into a SWOT matrix and proposed final recommendations. Keywords Outer and inner environment analysis, PESTE analysis, Porter model´s 5 forces framework, Model 7S, Selected indicatorsof financial analysis, BCG analysis, SWOT ana-lysis, Final stratégy

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ŠKRLETOVÁ, Hana. "Analýza marketingové strategie ve vybraném podniku." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-156530.

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This diploma thesis is focused on the analysis of marketing strategies. The aim of the thesis was to analyse and evaluate the current marketing strategies in the company Spojené kartáčovny, PLC, and, on the basis of this analysis, to put forward possible changes of the current state. The theoretical part has been made on the basis of the information gained from the scientific literature dealing with marketing, marketing mix, strategic marketing and systemization of the particular marketing strategies. In the practical part, there is summarised basic information about the company such as the history, development of the logo, structure of the employees or the organizational structure etc. The introductory part is followed by the analyses themselves, the suggestion of the possible changes and the project study on the e-shop and web pages. These analyses include the analysis of the marketing mix, Porter?s analysis of five driving forces, SWOT analysis and creation of the business model.

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