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Relevant bibliographies by topics / Porterova analýza tržních sil

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Dissertations / Theses

Academic literature on the topic 'Porterova analýza tržních sil'

Author: Grafiati

Published: 28 June 2021

Last updated: 18 February 2022

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Dissertations / Theses on the topic "Porterova analýza tržních sil"

1

Zapulová, Aneta. "Podnikatelský plán pro založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442883.

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The diploma thesis is focused on the creation of a proposal for a suitable business plan for the establishment of a small wine company. Selected strategic analyses are used to develop the proposal to evaluate the current situation. Based on the evaluated analysis, a business plan is compiled, which contains a marketing, operational and financial plan. Appropriate methods are then used to identify the main risks that may jeopardize the implementation of the project. The output of the work is a proposal for a business plan, according to which a small wine company can be established.

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2

Novosadová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205669.

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The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.

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3

Holec, Marek. "Analýza rizik lokálního a globálního prostředí vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241344.

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This thesis analyzes the risks of global and local business environment . The paper shows the actual state of the environment and the associated risks . The risks greatly influence the success of businesses and it is necessary to know them and understand how to respond . Inaction against risks can lead to bankruptcy of the company . In the practical part is an analysis of the certain company. The result of the analysis is to evaluate the state of the company and choose the right strategies to achieve goals.

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4

Pandulová, Petra. "Hodnocení finanční výkonnosti cestovní kanceláře prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377989.

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The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.

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5

Doležel, Jakub. "Plán vstupu nového subjektu na trh." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241284.

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This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business and financial plan, risk management, schedule and evaluation of the business plan.

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6

Jílková, Kateřina. "Podnikatelský plán pro založení pizzerie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224771.

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The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.

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7

Janhubová, Ivana. "Hodnocení výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225299.

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This master’s thesis deals with ADH Group, s. r. o. performance analysis. The work is divided into two parts. The theoretical part describes the issue of benchmarking on the basis of scientific literature. The practical part is focused on the description of the chosen company and analysis of the coincident situation by using strategic analysis. Afterwards benchmarking method is applied in target to improve business performance. In the conclusion there are proposed some possible measures to increase the company performance.

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8

Krupička, Petr. "Ekonomická výkonnost a mezipodnikové porovnání v oboru výroby piva." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165467.

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This diploma thesis deals with a comprehensive analysis of the economic performance of the beer production in the Czech Republic in years 2007 - 2011. The theoretical-methodological part summarizes methods of economic analysis and the system of the sector analyzes. The practical analytical part of the thesis defines at first the studied industries, introduces the most important representatives in the industry and applies the methods and processes explained in the theoretical-methodological part. The results of the internal and the external analysis of the industry serve to identify its strengths and weaknesses, opportunities and threats, whose relationships and weights assesses SWOT analysis. Recommendations for increasing of the potential economic performance of the production of beer in the Czech Republic are formulated based on the results of analyzes in the ending.

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9

Miloševski, Jakub. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222920.

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Master´s thesis is the proposal of real business plan for the re-opening of a music club Beseda in Hodonín city. Business plan was set in as reactions for proposal of city Hodonín, which is offering zero rental of area associated with operation of a club to potencional client. As a main information source for procesing of this work i used output of consultation with previous user of this club with assumption, that progress of situation of this club is perfectly reflecting current situation on this market.

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10

Nováková, Andrea. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254207.

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The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.

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