Journal articles on the topic 'Porter's five forces'

To see the other types of publications on this topic, follow the link: Porter's five forces.

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Porter's five forces.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Nurlansa, Osiany, and Handaru Jati. "Analysis Porter’s Five forces Model on Airbnb." Elinvo (Electronics, Informatics, and Vocational Education) 1, no. 2 (January 31, 2017): 84–96. http://dx.doi.org/10.21831/elinvo.v1i2.12457.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
This paper discusses about Airbnb. Airbnb is a company website that allows ordinary people to rent their residence as tourist accommodation. Anyone can rent rooms to suit their budget. The company established in 2008, and eight years later by a very rapid growth, the company reaches a turnover of millions of rooms per year. Airbnb analyzed using Porter's Five Forces Model. According to Porter, the competitive nature of the industry could be seen as a combination of top five strengths, namely Rivalry Among Existing Competitors, Threat of New Entrants, Threat of substitude Products or Services, Bargaining Power of Suppliers, Bargaining Power of Buyers. Data were processed using descriptive analysis. Analysis Airbnb terms of Porter's Five Forces Model concluded that from the fifth models of Porter, Rivalry Among Existing Competitors system, Threat of New Entrants, Threat of substitude Products or Services, Bargaining Power of Buyers robust system and one student Bargaining Power of Suppliers found to be very weakKeywords: porter's five forces model, airbnb, ecommerce
2

Göral, Ramazan. "Competitive Analysis of the Hotel Industry in Konya by Using Porter’s Five Forces Model." European Journal of Economics and Business Studies 3, no. 1 (December 30, 2015): 106. http://dx.doi.org/10.26417/ejes.v3i1.p106-115.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
One of the areas of industry in Konya which needs to be analyzed regarding effective factors on competition is hotel industry. Accordingly, the current research tries to analyze factors impacting on the industry using Porter's five forces model. According to this model, an industry is affected by five competitive forces and these forces determine the state of competitiveness and profitability of an industry. Porter’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should base on and understanding of industry structures and the way they change. Porter has identified five competitive forces that shape every industry and every market: entry of new investors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among existing competitors. Porter’s model supports analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis, management can decide how to influence or to exploit particular characteristics of their industry. This study aims to analyze the competitiveness at Konya Hotel Industry by using Porter’s Five Forces Model. In this study, questionnaires have been used for data collection. The statistical population of the research consists of managers of hotel business (Senior, middle, executives).
3

Wellner, S., and J. Lakotta. "Porter's Five Forces in the German railway industry." Journal of Rail Transport Planning & Management 14 (June 2020): 100181. http://dx.doi.org/10.1016/j.jrtpm.2020.100181.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Grundy, Tony. "Rethinking and reinventing Michael Porter's five forces model." Strategic Change 15, no. 5 (2006): 213–29. http://dx.doi.org/10.1002/jsc.764.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

ALBU, Cătălina Florentina, Ștefan Cătălin POPA, and Ana Alexandra GORA. "ANALYSIS OF ROMANIAN IT INDUSTRY; STRATEGIC DIAGNOSTICS USING MICHAEL PORTER'S MODEL." Business Excellence and Management 9, no. 3 (September 15, 2019): 59–68. http://dx.doi.org/10.24818/beman/2019.9.3-05.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The information technology (IT) sector represents a phenomenon of modern society, which has led to a favorable change in the economic course, in most countries of the world. This study aims to establish the attractiveness of the IT industry in Romania, as well as the factors that led to the development of the competitive environment, through a strategic diagnosis using a tool for strategic analysis and diagnosis - the model of the five forces, developed by Michael Porter. The results of the study indicate that all five strengths of Michael Porter's model exert significant influence, but in different proportions, on the competitive environment and the degree of attractiveness of the IT industry. Although Porter's model offers a clear strategic frame of the IT industry, it is quite static, and the manifestation of the five forces does not maintain its validity over time.
6

Marešová, Petra, and Kamil Kuča. "PORTER'S FIVE FORCES ON MEDICAL DEVICE INDUSTRY IN EUROPE." Military Medical Science Letters 83, no. 4 (December 5, 2014): 134–44. http://dx.doi.org/10.31482/mmsl.2014.024.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Karagiannopoulos, G. D., N. Georgopoulos, and K. Nikolopoulos. "Fathoming Porter's five forces model in the internet era." info 7, no. 6 (December 2005): 66–76. http://dx.doi.org/10.1108/14636690510628328.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Rice, John. "Adaptation of Porter's Five Forces Model to Risk Management." Defense Acquisition Research Journal 29, no. 100 (April 1, 2022): 126–39. http://dx.doi.org/10.22594/dau.21-890.29.02.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Prominent tools for assessing and managing risk include risk cubes, risk burndown charts, and automated risk management software. They are generally lacking, however, in accommodating ideation and brainstorming to identify potential problems. A suggested approach for improving the process is to apply strategic management models currently used as commercial best practices. Many are directly applicable and adaptable to systems engineering processes including risk management. This article presents traditional risk tools and introduces a complementary management model tailored to the identification, scoring, and tracking of potential program threats. Additional management models are presented for further investigation and adaptation.
9

Sumpio, Bauer E. "Application of Porter's Five Forces Model and generic strategies for vascular surgery: should be stuck in the middle?" Vascular 21, no. 3 (May 13, 2013): 149–56. http://dx.doi.org/10.1177/1708538112473707.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
There are many stakeholders in the vascular marketplace from clinicians to hospitals, third party payers, medical device manufacturers and the government. Economic stress, threats of policy reform and changing health-care delivery are adding to the challenges faced by vascular surgeons. Use of Porter's Five Forces analysis to identify the sources of competition, the strength and likelihood of that competition existing, and barriers to competition that affect vascular surgery will help our specialty understand both the strength of our current competition and the strength of a position that our specialty will need to move to. By understanding the nature of the Porter's Five Forces as it applies to vascular surgery, and by appreciating their relative importance, our society would be in a stronger position to defend itself against threats and perhaps influence the forces with a long-term strategy. Porter's generic strategies attempt to create effective links for business with customers and suppliers and create barriers to new entrants and substitute products. It brings an initial perspective that is convenient to adapt to vascular surgery in order to reveal opportunities. Vascular surgery is uniquely situated to pursue both a differentiation and high value leadership strategy.
10

Kusumah, Agus Angling, Frischa Sonawaty Theresia Sianturi, and Gusriantho Mendrofa. "Strategic Formulation Analysis of Digital Legal Consultant Services, “Bilik Hukum”." International Journal of Research and Review 9, no. 3 (March 26, 2022): 393–400. http://dx.doi.org/10.52403/ijrr.20220344.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Bilik Hukum is a digital legal advisory service solution. It is easier and more practical to get help with legal matters. Thanks to digital applications and websites that connect you with experts in your field, no matter where you are or what time it is. For this study, the division's strategy is to use various tools to create a more advanced and competent business. This research examines how the value proposition canvas, Porter's Five Forces, PEST, CPM, IE Matrix, and the Lean Business Canvas can be used to help a company remain viable in the face of challenges and opportunities both inside and outside the company. Keywords: Value Proposition Canvas, Porter’s Five Forces, PEST, IE Matrix dan Lean Business Canvas.
11

Heydarov, Kanan. "“The Blue Ocean Strategy” is against “Porter's Five Competitive Powers”." Scientific Bulletin 1, no. 1 (2020): 115–20. http://dx.doi.org/10.54414/zomg4450.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The article analyzes the structural characteristics of the five-factor model of Michael Porter, which suggests that the forces of competition in the market form a strategy that determines the possible level of business profit. Also, the issue of an efficient business theory, which offers the company to find various means to create an inarguable market space, was considered. The essence of the concept of the "blue ocean" is revealed, the advantages of this concept are described, some of the directions of development of this concept are considered.
12

Kulakova, Aleksandra Vitalevna, and Izabella Magometovna Ugurchieva. "Factors that Influence the Hostels’ Activity in Odintsovo." Interactive science, no. 1 (56) (January 20, 2021): 37–40. http://dx.doi.org/10.21661/r-552865.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
In currently dynamic environment and fierce competition, hostels are forced to focus not only on the internal state of affairs of the company, but also on developing a long-term strategy of behavior that would allow them to quickly respond to changes in their environment. To analyze the micro-level of the organization's external environment, a competitive analysis is used according to the Porter's five forces model (the intensity of competition among existing players, the threat of the appearance of substitute goods, the threat of new players on the market, the bargaining power of suppliers and the bargaining power of consumers). The article analyzes the Porter's model and assesses the factors that influence hostels’ activities in Odintsovo.
13

Pranadita, Nugraha, Ratih Hurriyati, and Puspo Dewi Dirgantari. "Pengaruh Hukum terhadap Lima Kekuatan Persaingan Terkait dengan Perumusan Strategi Bersaing Menurut Michael E. Porter." Jurnal Manajemen dan Organisasi 12, no. 1 (May 10, 2021): 51–66. http://dx.doi.org/10.29244/jmo.v12i1.33038.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
There are five competitive forces that influence the Industry. Industry competition affects business performance, so companies must adapt to changing environments to maintain a competitive position. One of the ways to win the competition is to use a strategy. Strategy allows organizations to gain a competitive advantage from three different foundations namely: cost leadership, differentiation and focus. Strategic planning can help to develop an early warning system to avoid threats or develop strategies that can turn threats into profits for the company. Thus the strategy can maximize competitive advantage on the one hand, and can minimize the limitations of competing. The question is; How do laws and regulations affect Porter's five competitive forces and the three generic strategies? This research is a qualitative analytical descriptive study using secondary data, and the unit of analysis is the prevailing laws and regulations in Indonesia. The results of this study; consistently statutory regulations (laws) influence the five competitive forces and three generic strategies put forward by Porter.
14

., Supriyono, Andreas Dwicaksono, and Yohannes M. Parluhutan. "Strategic Formulation Analysis to Create a Repair Service Business in Indonesia, "Fix and Clean"." International Journal of Research and Review 9, no. 3 (March 16, 2022): 193–202. http://dx.doi.org/10.52403/ijrr.20220323.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
PT Hygeia Vulcan Indonesia, a trademark of Fix n Clean, is an application-based repair service company. Fix n Clean is here as a solution to the increasing need for repairs by offering repair services in one location (One Stop Service) based on fashion applications and household products. The strategy method uses the Value Proposition Canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and Lean Business Canvas Model. From external analysis, Fix n Clean has 5 opportunities and 4 threats. The analysis of the competitiveness of the Porter’s Five Forces industry is moderate. The results of the internal analysis of Fix n Clean have 7 resources and 3 capabilities. As a result of the IE matrix analysis, as a new company, Fix n Clean is in a position to grow and build. The main strategy chosen based on the QSPM stages is market penetration. Keywords: repair, One Stop Service, Porter's Generic Strategy, Lean Business Canvas Model.
15

Wang, Wei, and Peter P. Chang. "Entrepreneurship and strategy in China: why “Porter's five forces” may not be." Journal of Chinese Entrepreneurship 1, no. 1 (September 26, 2008): 53–64. http://dx.doi.org/10.1108/17561390910916886.

Full text
APA, Harvard, Vancouver, ISO, and other styles
16

E. Dobbs, Michael. "Guidelines for applying Porter's five forces framework: a set of industry analysis templates." Competitiveness Review 24, no. 1 (January 14, 2014): 32–45. http://dx.doi.org/10.1108/cr-06-2013-0059.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Purpose – The purpose of this paper is to provide practitioners and students a practical yet comprehensive set of templates for applying Michael Porter's five forces framework for industry analysis. Design/methodology/approach – Based on experiences with practicing managers, small business owners, industry analysts, academics, and students, a set of industry analysis templates that systematically guides an analyst through a comprehensive assessment of the five forces is presented with the following: copies of the templates themselves, descriptions of their structure and use, an example of a completed template (spectator sports industry), and a discussion of possible modifications and extensions. Findings – The industry analysis templates described in this paper retain the comprehensiveness of Porter's framework but in a format much more student/manager-oriented using graphics, visual cues, a uniform structure, and straightforward descriptions of concepts. Template users show evidence of deeper strategic insights and have a sophisticated tool for future analysis. Practical implications – Managers, analysts, students, and others wanting robust industry analysis are provided with a comprehensive, structured, and practical set of templates to use in assessing an industry using the five forces framework. Originality/value – Leading strategic management texts and other sources provide no comprehensive, systematic, and robust format for conducting a five forces analysis of an industry. The set of industry analysis templates described in this paper provides a visually compelling, user-friendly format that can assist those analyzing industries gain important strategic insights not only into industry drivers, but also important competitive advantages for individual firms.
17

Qi, Xi Jing, Meng Tong Sun, and Meng Chen. "The Corporate’s Credit Evaluation of Engineering Supervision Based on Porter's Five Forces Model." Applied Mechanics and Materials 638-640 (September 2014): 2450–54. http://dx.doi.org/10.4028/www.scientific.net/amm.638-640.2450.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
In order to change our corporate credit defect engineering supervision status, this paper uses Porter’s five forces model to analyze our engineering supervision enterprises, and the credit system construction. Our thesis project supervision companies can change the status of lack of credit by starting professional liability insurance, and other methods.
18

Kun, Qian, Lv Yuenan, and Li Yingxue. "Analysis of Dandong 99 strawberry market competitiveness Based on Porter's five forces model." E3S Web of Conferences 253 (2021): 03058. http://dx.doi.org/10.1051/e3sconf/202125303058.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
In this paper, using the potter five models, from the buyers bargaining power, the bargaining power of suppliers, the threat of potential entrants, the threat of substitutes and industry competition ability five aspects of current competitors within the market competitiveness of dandong 99 strawberry is analyzed, on the basis of the existing problems and put forward the corresponding countermeasures and Suggestions, in order to enhance the competitiveness of the dandong 99 strawberry play a role in promoting.
19

Bai, Yiran, and Vladimir Vladimirovich Fastovich. "Analysis of the dynamics of development and competitiveness of the Chinese gas industry." Финансы и управление, no. 2 (February 2022): 15–29. http://dx.doi.org/10.25136/2409-7802.2022.2.37754.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The object of research of this article is the natural gas industry of China, special attention is paid to competitive strength. Michael Porter's models cover many issues of the competition problem. The authors use M. Porter's five competitive forces to analyze China's gas industry. Together, these five factors influence the attractiveness of the industry and the decisions of competitive strategies in its place. Changes in various combinations of the five forces ultimately affect changes in the potential profit of the industry. The authors reveal the space of competitive forces, the competitive environment in the gas industry of the People's Republic of China, identified the driving and restraining forces of the gas industry of the People's Republic of China. The main conclusions of the study are: the main driving force in the gas industry in China comes from buyers, the restraining force in the gas industry in China mainly comes from the main competitors of the industry. China's economic development, demand for clean energy and increasingly advanced technologies for the development and use of natural gas are driving the development of China's gas industry. The raw materials of gas in China are highly dependent on imports, the construction of the infrastructure of the gas industry is difficult and expensive, and the efficiency of the use of the built gas industry is insufficient. Identification and analysis of the driving and binding forces of the industry, and the development of countermeasures are especially important to ensure the sustainable development of the industry.
20

Moreno-Izquierdo, L., A. B. Ramón-Rodríguez, and J. F. Perles-Ribes. "Pricing Strategies of the European Low-Cost Carriers Explained Using Porter's Five Forces Model." Tourism Economics 22, no. 2 (April 2016): 293–310. http://dx.doi.org/10.5367/te.2016.0551.

Full text
APA, Harvard, Vancouver, ISO, and other styles
21

Abalkhail, Tagreed Saleh. "Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model." Indian Journal of Marketing 49, no. 1 (January 1, 2019): 25. http://dx.doi.org/10.17010/ijom/2019/v49/i1/140603.

Full text
APA, Harvard, Vancouver, ISO, and other styles
22

Wu, Kuo-Jui, Ming-Lang Tseng, and Anthony S. F. Chiu. "Using the Analytical Network Process in Porter's Five Forces Analysis – Case Study in Philippines." Procedia - Social and Behavioral Sciences 57 (October 2012): 1–9. http://dx.doi.org/10.1016/j.sbspro.2012.09.1151.

Full text
APA, Harvard, Vancouver, ISO, and other styles
23

YEO, JULIA, and WAYNE HUANG. "MOBILE E-COMMERCE OUTLOOK." International Journal of Information Technology & Decision Making 02, no. 02 (June 2003): 313–32. http://dx.doi.org/10.1142/s0219622003000641.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The popularity of m-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review in m-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in the m-commerce industry using SWOT analysis and Porter's Five Forces Model.
24

Singh, Amanpreet, Prem Chhetri, and Rajiv Padhye. "Modelling inter-firm competitive rivalry in a port logistics cluster: a case study of Melbourne, Australia." International Journal of Logistics Management 33, no. 2 (January 10, 2022): 455–76. http://dx.doi.org/10.1108/ijlm-01-2021-0053.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
PurposeThe paper models the effect of spatial clustering on various dimensions of inter-firm competitive rivalry among port logistics firms using Porter's five forces model.Design/methodology/approachA survey-based quantitative approach is adopted to collect data from logistics firms, which are directly or indirectly dependent on the Port of Melbourne in Australia. A structural equation modelling (SEM) technique is used to examine the theorised relationships between various dimensions of inter-firm competitive rivalry and the tendency of spatial clustering of logistics firms in the vicinity of Port of Melbourne.FindingsThe results indicate that the inter-firm competitive rivalry increases significantly when logistics firms are spatially clustered. This effect is further augmented when they cluster around the port. Co-location of firms near the port tends to increase “bargaining power of buyers”, whilst indirectly affecting “competitive rivalry” via “threats of substitutes”. This indicates that co-location enhances the bargaining power of buyers through the greater availability of substitute services that in turn promotes competitive rivalry among firms. However, co-location has an insignificant effect on “barriers to entry” and “bargaining power of suppliers”. Low entry barrier thus favours high competitive rivalry among firms. Hence, this paper validates the Porter's cluster and five forces models that confirm the positive effect of port logistics clusters (PLCs) on bargaining power of buyers and indirect effect on competitive rivalry partially mediated through threats of substitutes.Practical implicationsThis study provides empirically grounded evidence for firms to evaluate co-location decision choices and help buyers and sellers to devise business strategies to enhance inter-firm competitive rivalry and bargaining power.Originality/valueThis is the first systematic attempt to empirically validate Porter's five forces model in the context of PLC. Furthermore, the conceptualisation of PLC concept both as spatial and functional constructs (i.e. dependency on port) is novel. This study thus has broadened the meaning of cluster from a geographic entity to a more useful functional construct to reflect inter-firm dependencies.
25

Citra Birru, Awdita, Sudarmiatin Sudarmiatin, and Agus Hermawan. "Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis." Journal of Business and Management Review 3, no. 1 (January 14, 2022): 001–17. http://dx.doi.org/10.47153/jbmr31.2732022.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Booking lodging services using online applications is a strategy used by companies in marketing their services. One of the lodging booking platforms is RedDoorz and OYO. Along with the emergence of this technology and information, causing every innkeeper to have a competitive strategy. This study aims to determine the product differentiation strategy, the competitive strategy with porter's five forces analysis, the company's condition using SWOT analysis, and customer satisfaction with the SERVQUAL dimension in lodging services Malang. The research subjects are lodging services in Malang that market their products using the RedDoorz and OYO platforms. The subjects of this research include Omega Guest House, Bunga Cengkeh Homestay, Aurila Homestay, and Kina Family Residence. Data were analyzed descriptively qualitatively with Porter's Five Forces analysis, SWOT analysis and SERVQUAL dimensions. The study results indicate that the lodging service sector in Malang is almost entirely only implementing a differentiation strategy based on price and service. The SWOT analysis results show the second quadrant point, strategy diversification, which means this position proves that a business is strong but faces big challenges during the Covid-19 pandemic. So you have to prepare a business strategy that has been prepared based on the results of the company's SWOT analysis. Business owners in the field of services such as lodging in Malang must give full attention to customers because when the level of satisfaction is high it will not rule out the possibility, the visitor will return at another time, this full attention is called service quality or SERVQUAL
26

Damoah, Obi Berko O., Majoreen Osafroadu Amankwah, and Robert Marshall Bennis. "Why Fidelity Bank survived the banking crises in Ghana, but UT Bank collapsed: an explanation from strategic management." African Journal of Management Research 27, no. 1 (January 17, 2022): 39–55. http://dx.doi.org/10.4314/ajmr.v27i1.3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The question of why some firms succeed whilst others fail even though they operate in the same industry, have similar sizes and face the same market conditions continue to attract research attention. Strategic management addresses this question in part and contends that the explanatory factors for such phenomenon is accounted for by how firms strategically align their internal capacity to the changing trends from their external environment especially political and competitive forces. The paper draws on two strategic management frameworks (i.e., PESTLE and Porter's five forces) to explain why Fidelity survived, but UT failed in the recent environmental turbulence which bedeviled the banking sector of Ghana though both started just about the same time and had similar size. In line with the assumptions of the two frameworks above, the present paper argues that the failure of UT bank and the survival of Fidelity Bank is accounted for by how each bank aligned its internal capacity to the regulatory and competitive forces that hit the banking industry. The paper employs secondary information (e.g., financial reports, web materials, newspaper articles), coupled with the PESTLE and Porter's five forces frameworks to explain the issue. The findings are that whilst the internal capacity of Fidelity Bank (e.g., its capital adequacy) was aligned to the regulatory demands of the Bank of Ghana, UT's internal conditions were so fragile that they failed to satisfy the regulator's demands in the deregulation. Following from the results of the study, implications on theory, practice and public policy are suggested.
27

Azadi, Siamak, and Elham Rahimzadeh. "Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces." EMAJ: Emerging Markets Journal 2, no. 2 (September 11, 2012): 46–58. http://dx.doi.org/10.5195/emaj.2012.25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are. Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say . Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce, porter's five competitive forces ,mccarthy's four marketing mix model
28

Chik, Jerry. "Analysis of the Boiler and Heat Exchanger Manufacturing Industry in the US Using Porter's Five Forces Framework." Alberta Academic Review 4, no. 2 (July 26, 2021): 1–18. http://dx.doi.org/10.29173/aar116.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
As global trade expands and technological progress is being made in developing countries, manufacturers of boilers and heat exchangers in the United States (US) are facing increasing import competition while industry profitability is competed away from industry rivals, market entrants, as well as by the growing number of available choices for buyers, and by suppliers with larger clientele and differentiated products and services. The forces that influence profitability in this industry is an essential part of strategic planning for any boiler and heat exchanger manufacturer that aims to control competition risk and optimize profitability. This research aims to break down and analyze the influences that industry manufacturers, market entrants, purchasers, component and raw material suppliers, foreign imports, technological advances, government policies, industry organizations, and future trends have on the profitability of industry players. While it was found that the level of competition in the industry is moderate, rapid advances in technology, increasingly stringent government policies on emission standards and boiler and heat exchanger efficiencies, as well as growing import competition may catalyze industry competition in the near future. The use of Porter’s five forces in this analysis suggests the need to consider the significance of technology and the challenges posed by imports through increasing globalization, as these factors could substantially change and disrupt the industry by reducing barriers to entry and by raising the threat of substitutes. As a result, the boiler and heat exchanger manufacturing landscape in the US could become much more competitive, which in turn, could diminish returns for industry operators. This could also change the structure of the industry with the inception of industry players that offer differentiated products and services. The question for industry groups and policy-makers is to what extent should these five forces be influenced, since the degree of support for or of counteraction to these forces will guide the future competitiveness and marketization of the boiler and heat exchanger manufacturing industry in the US.
29

Singhania, Monica, and Kamal Kumar. "The financial viability of the Yamuna Expressway." Emerald Emerging Markets Case Studies 4, no. 4 (October 1, 2014): 1–9. http://dx.doi.org/10.1108/eemcs-11-2013-0216.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Subject area The case focuses on issues concerning infrastructure development by Jaypee Infratech Ltd. (JIL) in the context of emerging market of India. This is undertaken by employing the usage of strength weakness opportunity and threat analysis (SWOT) analysis, political, economical, sociological and technological analysis (PEST) analysis and Porter's Five Forces Model and competitor analysis. It also outlines the importance of financing model adopted with respect to Concessionaire Agreement drafted and executed towards making an infrastructure project financially viable so as to reduce the risk associated with infrastructure projects which requires huge investments and long gestation period. Further, it also highlights the importance of how future projects can be undertaken on the basis of public private partnership (PPP) model. Study level/applicability This case can be used as a teaching tool in the following courses: MBA/Post Graduate Program in Management in Management Accounting, Management Control Systems and Strategic Cost Management. It can be used to explain concepts of SWOT analysis and Porter's Five Forces Model analysis. Students are also introduced to the technique of financial analysis. Executive training programs for Middle- and Senior-level employees to explain the Infrastructure Financing and Concessionaire Agreement for infrastructure projects. Under-graduate/Post-graduate programs in Entrepreneurship. Case overview JIL was established as a Special Purpose Vehicle in 2007 to execute the Yamuna Expressway project. Originally the contract was awarded to parent company Jai Prakash Associates Ltd. in 2003. The project entails financing, construction, operation, maintenance and collection of toll for 36 years and then transferring it back to Government of Uttar Pradesh of 165.5 km Yamuna Expressway, and subsequently development of 530-million square feet of area from five parcels of land earmarked along the expressway. The project highlights how a PPP infrastructure project can be made financially viable. Expected learning outcomes SWOT analysis was used to identify the strengths, weaknesses, opportunities and threats to a company. Also, application of Porter's Five Forces Model was done to analyze an industry. Determining quantitative terms like Long-Term Return on equity, Return on Capital Employed, Book Value vs Market value, Net Margins, Income Tax benefits enjoyed under section 80-IA and Minimum Alternative Tax (MAT); determining financial viability of an infrastructure project over its entire life cycle. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
30

Maksymyuk, Maksym. "METHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES' STRATEGIC ANALYSIS." Scientific Journal of Polonia University 29, no. 4 (June 18, 2018): 101–13. http://dx.doi.org/10.23856/2914.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Article deals with methodological aspects of travel & tourism companies' strategic analysis. Two stages of the strategic analysis are described. In the external analysis it is recommended to use Porter's five forces analysis, Strategic group mapping, Critical success factor. List of external public sources is recommended for strategic analysis of macro environment of Travel & Tourism companies. Following internal analysis components are recommended: analysis of resources and competencies, value chain analysis, comparative analysis through financial analysis and benchmarking, analysis of products and their positions in the market.
31

Zulkarnain, Lutfi, and Nur Uswatin Hasanah. "Analysis of Competitive Strategy on Fashion Products." LITERATUS 3, no. 2 (October 31, 2021): 191–208. http://dx.doi.org/10.37010/lit.v3i2.403.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
This study aims to design an alternative strategy that should be used by CV Racun Cinta in winning the fashion business competition, especially clothing distribution, by first assessing the internal and external factors that affect the business of CV Racun Cinta. This research is a qualitative descriptive study using SWOT analysis (strength, weakness, opportunity, threats). The results of this IE (Internal-External) study indicate that the position of CV Racun Cinta is in cell 1, which is growing and building with an alternative, intensive strategy and integrative strategy. Furthermore, using Porter's Five Forces Analysis.
32

Kumbara, Afthon. "THE ANALYSIS OF PORTER'S FIVE FORCES IN LUCKY TEXTILE GROUP IN FACING THE COMPETITION OF TEXTILE INDUSTRY." Dinasti International Journal of Economics, Finance & Accounting 1, no. 3 (July 29, 2020): 397–412. http://dx.doi.org/10.38035/dijefa.v1i3.419.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Lucky Textile Group is one of the textile industries in Indonesia. Lucky Textile Group has 2 subsidiaries, each of which has different processes and production results while maintaining mutual sustainability, namely PT. Benang Citra Indonesia and PT. Eternal Lucky Print. PT. Yarn Citra Indonesia is an industry that produces yarn with the main raw materials, namely cotton, rayon, capital, tencel and cotton blends, while PT. Lucky Print Abadi is an industry that produces woven and finishing fabrics (Printing, Dyeing and White). The raw material for making woven fabric is yarn obtained from PT. Yarn Citra Indonesia or can also be from an outside factory according to the appropriate type of raw material. Then processed into finishing fabrics (Printing, Dyeing and White) according to customer requests including special finishing such as waterproof, anti-fire, anti-bacterial etc. Market competition in Indonesia Even the world is getting stronger with the entry of new competition so this creates challenges that must be resolved. Improving efficiency, innovation and quality in the production process is a way to attract the attention of customers and do not forget to maintain customer confidence by implementing customer responses that encourage and meet customer demand Through the analysis of 5 porter strengths and SWOT analysis, it is expected that Lucky Textile Group can prepare and build strength in the current and future competition in the textile industry
33

O'Hara, Nathan N., Letshego E. Nophale, Lyndsay M. O'Hara, Carlo A. Marra, and Jerry M. Spiegel. "Tuberculosis testing for healthcare workers in South Africa: A health service analysis using Porter's Five Forces Framework." International Journal of Healthcare Management 10, no. 1 (January 2, 2017): 49–56. http://dx.doi.org/10.1080/20479700.2016.1268814.

Full text
APA, Harvard, Vancouver, ISO, and other styles
34

Narayanan, V. K., and Liam Fahey. "The Relevance of the Institutional Underpinnings of Porter's Five Forces Framework to Emerging Economies: An Epistemological Analysis." Journal of Management Studies 42, no. 1 (January 2005): 207–23. http://dx.doi.org/10.1111/j.1467-6486.2005.00494.x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
35

Balan, V., and V. Snytyuk. "PORTER'S FIVE FORCES FUZZY MODEL IN THE ASSESSMENT OF THE COMPETITION LEVEL IN THE DOMESTIC DAIRY PROCESSING INDUSTRY." Ekonomika ta derzhava, no. 1 (January 29, 2021): 130. http://dx.doi.org/10.32702/2306-6806.2021.1.130.

Full text
APA, Harvard, Vancouver, ISO, and other styles
36

Antonio, Javier, Ricardo Cornejo, Raquel Reinoso, Fanny Soto, and Sara Uribe. "FUERZA DE LA COMPETENCIA EN EL SECTOR PERIODÍSTICO: El Caso de los Diarios Formales de Lima." Cuadernos de difusión, no. 6 (December 30, 1995): 41–57. http://dx.doi.org/10.46631/jefas.1995.n6.03.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Applying Porter's methodology of the well-known five competitive forces to analyze the nature of competition, this article seeks to demonstrate that the competitive advantages obtained by the companies are a function of the structure of the industry and the strategies developed by the intervening companies. To this end, we analyze the Peruvian print journalism sector, that of non-specialized newspapers, exponents of a formal style of presentation of information and aimed at traditional readers, a segment made up of: El Comercio, Expreso, La Republica and La Nación. The results show that, of the five competitive forces, the most relevant for the segment studied are the high barriers to entry, mainly due to the high levels of investment and know-how required; the permanent possibility of substitution by television and radio; and the bargaining power of clients, exercised by distribution agents and advertisers. It can be said that there are two aspects on which the newspapers analyzed have developed their competitive advantages: the barriers created and the positioning achieved.
37

Ma, Sijin, Shiyi Wu, Lerong Chen, Wanling Wang, and Deyu Li. "Reasons for the Failure and Revival Strategies of Garment Enterprises Taking Fuguiniao as an Example." Frontiers in Business, Economics and Management 3, no. 3 (April 18, 2022): 5–13. http://dx.doi.org/10.54097/fbem.v3i3.297.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
In the era of rapid development of science and technology information, Internet plus has gradually entered the public's vision. The deep integration of traditional industries and the Internet has created a new development ecosystem, and led the "new normal" of innovation driven development. In this context, we chose Fuguiniao, a leading enterprise in the clothing industry that was once popular all over the country, as the research object. Through the analysis of the enterprise's strategy, combined with the industry environment, using the methods of Porter's five forces model analysis and SWOT analysis, this paper finds the reasons for the failure of the garment enterprise, and puts forward the effective strategies to revive it.
38

Isabelle, Diane, Kevin Horak, Sarah McKinnon, and Chiara Palumbo. "Is Porter's Five Forces Framework Still Relevant? A study of the capital/labour intensity continuum via mining and IT industries." Technology Innovation Management Review 10, no. 6 (June 30, 2020): 28–41. http://dx.doi.org/10.22215/timreview/1366.

Full text
APA, Harvard, Vancouver, ISO, and other styles
39

Kabeyi, Moses Jeremiah Barasa. "Michael porter's five competitive forces and generetic strategies, market segmentation strategy and case study of competition in global smartphone manufacturing industry." International Journal of Applied Research 4, no. 10 (October 1, 2018): 39–45. http://dx.doi.org/10.22271/allresearch.2018.v4.i10a.5275.

Full text
APA, Harvard, Vancouver, ISO, and other styles
40

Sridhar, Kaushik. "An incumbent vs. a new entrant: a Porter's five forces tale of a powerful electricity provider vs. a green energy retailer." International Journal of Sustainable Strategic Management 2, no. 2 (2010): 138. http://dx.doi.org/10.1504/ijssm.2010.032557.

Full text
APA, Harvard, Vancouver, ISO, and other styles
41

Wijaya, Leonita, and Eddy Herjanto. "Business Plan: Rencana Pendirian Kedai Teh di Jakarta Barat." Jurnal Manajemen Bisnis dan Kewirausahaan 4, no. 6 (November 25, 2020): 323. http://dx.doi.org/10.24912/jmbk.v4i6.9834.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
“Business Plan Opening a Tea Café at Jakarta Barat” is a planning for opening a business which sell tea for take away. With the lifestyle of the community, we can see a potential opportunity to sell drinks which are currently trending among teenagers to young executives. This business plan aims to create a new business plan in the food and beverage industry and create opportunities for profit. Based on the results of the analysis and discussion, it can be concluded that this business is feasible to be realized on the basis of considerations including Porter's Five Forces analysis and SWOT analysis. This business financial planning also shows that this business will provide profit and payback period which is quite short, 1 year 4 months. And the Net Present Value (NPV) value of Rp 440,173,246,- this shows that this investment is very profitable, and the Internal Rate of Return (IRR) value is 266%, which means it is much higher than the interest rate.
42

Jia, Ran, Shuangyuchen Li, and Zeyao Li. "Analysis on the Competitiveness of Social E-Commerce Firms under the COVID-19—a Case Study of Jingxi." BCP Business & Management 16 (December 26, 2021): 287–96. http://dx.doi.org/10.54691/bcpbm.v16i.313.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
In recent years, the outbreak of COVID-19 has affected economic development as well as people's daily life. In this background, the Internet economy has become a hot topic worth people's attention. The outbreak has weakened the real economy but boosted online business. This paper mainly uses Porter's Five Forces Model and obtains data from Jingdong financial statements and other websites to make a detailed analysis of Jingxi’s competitiveness.Also, in order to obtain more realistic first-hand data, we surveyed and recorded the prices of products on the Jingxi platform over a one-week period and compared them with competitors' platforms. From the research results, Jingxi has a high competitiveness, can stand out in many industry competitors, and has a splendid development prospect. This paper will not only fill a gap in the relatively little research on Jingxi, but will also provide reference and lessons for the future path of e-commerce.
43

Bagaskara, Masyhuril Amri, and Rambat Lupiyoadi. "Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 20, no. 3 (December 17, 2021): 180–84. http://dx.doi.org/10.14710/jspi.v20i3.180-184.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five Forces analysis, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, Gap analysis, and Pareto Analysis, were used to identify the problems and generate solutions. The findings revealed that the MSME had not promoted its products consistently and the location of Suci Shoelab was unknown to many potential customers. The MSME improved the promotional activity and placed signage to enhance its physical evidence to address this issue. Sales promotions and digital/internet marketing were also used for the promotional mix, and discount prices and drop stations were applied as promotional programs. For increasing its physical evidence, the MSME placed signage at the store to attract potential customers. After the solutions were applied, the sales of the MSME increase.
44

Nag, Barin, Chaodong Han, and Dong-qing Yao. "Mapping supply chain strategy: an industry analysis." Journal of Manufacturing Technology Management 25, no. 3 (April 1, 2014): 351–70. http://dx.doi.org/10.1108/jmtm-06-2012-0062.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Purpose – In manufacturing industries, the levels of inventories at all stages (i.e. raw material, work-in-process and finished goods inventories) indicate the firm's competitive positioning, strategies, internal processes and relationships with suppliers and downstream customers. The authors identify patterns of manufacturing industries based on levels of raw material and finished goods inventories to classify inbound and outbound supply chain strategies. Design/methodology/approach – The authors review literature on supply chain inventory strategy and perform cluster analysis to analyze patterns of manufacturing industries based on manufacturing industry data collected from US Census of Bureau. Following Porter's Five Forces Model, the authors perform in-depth case studies of four representative industries to analyze factors driving supply chain strategies, including industry intensity of rivalry, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. Findings – This study identifies three streams of research on supply chain strategy: Fisher's model and its variations, lean and agile paradigms, and push/pull systems. It finds that whether an industry shows low or high raw materials or finished goods inventories depending on its products, processes, and the dynamics of all forces described in the Five Forces Model. Research limitations/implications – This study is not able to include supplier selection, production strategies, warehousing and distribution, and even product design into the analysis of supply chain strategy due to data limitation. This study classifies industries based on average inventory levels of raw materials and finished goods, while inventory levels and supply chain strategies for specific firms may vary significantly within each industry. Originality/value – This study contributes to the supply chain management literature by providing a parsimonious framework of mapping inbound and outbound supply chain inventory strategies, and the results based on the analyses of all US manufacturing industries provide a baseline picture for supply chain management professionals with manufacturing firms.
45

Ettredge, Michael L., Matthew G. Sherwood, and Lili Sun. "Office-Client Balance and Metro Area Audit Market Competition." AUDITING: A Journal of Practice & Theory 39, no. 4 (July 6, 2020): 113–41. http://dx.doi.org/10.2308/ajpt-17-107.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
SUMMARY We propose a new audit supplier competition construct, the Office-Client Balance (OCB), which consists of the relative abundance of competing audit offices and audit clients in a metropolitan (metro) area. From this construct, we derive a metro level audit competition proxy reflecting surpluses or shortfalls of total metro audit office numbers relative to the national metro OCB norm: the OCB_TOT. Consistent with the predictions of Porter's Five Forces theory, we find that OCB_TOT is associated with lower fees, more auditor turnover, and more (less) office exits (entrances) in metro audit markets. These findings validate OCB_TOT as a proxy for audit market competition. Our results indicate that greater metro level competition among auditors (more positive OCB_TOT) is associated with higher audit quality, proxied by fewer financial statement misstatements. Several additional analyses suggest that OCB_TOT is useful in explaining clients' choices of local (versus remote) audit offices and Big 4 (versus non-Big 4) offices. Data Availability: Data used in this study are available from public sources. JEL Classifications: G18; L10; M42.
46

Zagorsek, Branislav. "Factors influencing local competition intensity." SHS Web of Conferences 83 (2020): 01071. http://dx.doi.org/10.1051/shsconf/20208301071.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
This paper investigates the factors influencing the intensity of local competition. The research results may be of interest to companies if deciding whether to enter a market or by defining a new market. Understanding which factors impact the competition the most also helps to address these factors when dealing with competitors and other subjects. The studied factors were selected based on Porter's model of five competitive forces. The data were obtained from the World Economic Forum database. To analyze the data, the statistics software PSPP and the programming language Python with statistical package Statsmodels were used. The results were considered to be statistically significant if they were on significance level p ≤ 0.05. The finding is that higher competition intensity is positively influenced by the number of local suppliers, foreign competition, intellectual property protection, and negatively by spending on research and development. This research may serve as a guideline for companies. If a company is entering a new market, the results presented in this paper may help to assess the intensity level of local competition by identifying the most influential factors.
47

Putranto, Agus. "Perancangan Sistem E-Learning Berbasis Web dengan Analisis SWOT pada Sekolah Menengah Umum." ComTech: Computer, Mathematics and Engineering Applications 2, no. 2 (June 1, 2011): 646. http://dx.doi.org/10.21512/comtech.v2i2.2814.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Facilities and advances in information technology such as digital library, online journal and references have not been well utilized by Regina Pacis High School. The school still implements the teacher centric teaching method where students are highly dependent on teacher that may inhibit the student’s development in independent learning. The author felt the need to propose an alternative solution to support student centric learning process by utilizing information technology advances. Therefore, an e-learning system design is made for Regina Pacis High School. To analyze the position of Regina Pacis High School the Porter's Five Forces is used. Meanwhile appropriate strategies for the school are determined using SWOT analysis. Results of Matrix IFE and Matrix EFE state that Regina Pacis High School is on the maintain-and-guard position while the results of the SWOT matrix states that the strategy of Strengths-Opportunities (SO) fits the conditions of the school. The strategies and implementation of e-learning system are expected to optimize the available technology to strengthen the position of Regina Pacis high school in the competitive market.
48

Yosefa, Yosefa. "USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X." Jurnal Administrasi Bisnis 17, no. 1 (July 1, 2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix
49

Li, Yun. "The Research of the Financial Strategy of SY Education Consulting Group." Business and Management Research 6, no. 3 (August 31, 2017): 17. http://dx.doi.org/10.5430/bmr.v6n3p17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
The consulting industry in our country began in the late 1970s. After 30 years of development, it has been already a matured industry. Then the international education consulting group start to emerge. With the development of our society and increasing national income, the demand for it also increases. However, due to various reasons, most international consulting groups still have some difficult problems remaining to be solved. SY Consulting Group is one of them. Since its establishment in the year 1992, it has met its bottleneck period for development. Analyzing its current industry environment and working out a development strategy benefiting its development has become an important matter. This paper can be divided into five parts, which relies on theoretical knowledge and tools about strategic management and combines document research method and empirical study. Also it was written after the author summarized and analyzed international and domestic development strategy papers, and studied SY Group’s current development. The author uses Michael Porter's Five Forces Model and SWOT Analysis to analyze the company’s competition environment and its advantages and disadvantages to analyze its current business and finally raised a strategic target, comprehensive strategy and competition strategy for its development. The author also provided specific strategies including the structure, marketing and human resources for the company.
50

Frimpong, Kwabena. "Wooing fans back into Ghana stadia – in the wake of the globalization of football." Emerald Emerging Markets Case Studies 4, no. 4 (September 1, 2014): 1–9. http://dx.doi.org/10.1108/eemcs-11-2013-0210.

Full text
APA, Harvard, Vancouver, ISO, and other styles
Abstract:
Subject area Marketing Strategy and Marketing Management. It can also be used to illustrate the application of specific concepts and frameworks, such as “revenue (demand/Capacity) management” in services marketing and “Integrated Marketing Communication” under marketing communication. Study level/applicability Postgraduate and Final Year Marketing Majors. Case overview The case describes how the Ghana Premier League (GPL), the flagship football product of the Ghana Football Association, continues to record low attendances at various league centres since the turn of the new millennium. The case highlights the effects of global forces (both macro and micro factors) on the patronage of GPL matches. It also brings into focus the effects of professionalization and commercialization of the league, especially, on traditional football clubs. It presents discussions on the need for football clubs to adopt sound management principles, such as market-orientation in response to the dynamic global forces. Apart from illustrating the effects of globalization on football, the case can also be used for teaching topics on integrated marketing communication/brand management and revenue management for perishable services. Expected learning outcomes To enable students to appreciate how the forces of globalization affect businesses in developing countries; to enable students to apply strategic marketing frameworks (PEST, Porter's five forces Model, SWOT, etc.) to analyse business situations; to enable candidates/students to understand the use of services management principles to address problems relating to perishable demand and unused capacity; students should understand the importance of quality products/services and branding to an organization's ability to deliver exceptional customer experience; to enable students apply the elements of integrated marketing communication to address organizational problems; andto sharpen students' critical thinking and innovative problem-solving skills. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

To the bibliography