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Journal articles on the topic 'Political marketing'

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Published: 4 June 2021
Last updated: 29 July 2024

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1

Delaney, Barry. "Political marketing." Contemporary Record 8, no. 1 (June 1994): 44–48. http://dx.doi.org/10.1080/13619469408581280.

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2

Lees-Marshment, Jennifer. "Political Marketing." Journal of Political Marketing 2, no. 1 (January 2003): 1–32. http://dx.doi.org/10.1300/j199v02n01_01.

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3

Savigny, Heather. "Political Marketing." Journal of Political Marketing 3, no. 1 (December 29, 2003): 21–38. http://dx.doi.org/10.1300/j199v03n01_02.

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4

Johansen, Helene P. M. "Political Marketing." Journal of Political Marketing 4, no. 4 (December 30, 2005): 85–105. http://dx.doi.org/10.1300/j199v04n04_05.

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5

Kjellberg, Hans, and Claes-Fredrik Helgesson. "POLITICAL MARKETING." Journal of Cultural Economy 3, no. 2 (July 2010): 279–97. http://dx.doi.org/10.1080/17530350.2010.494379.

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6

O’Shaughnessy, Nicholas. "The marketing of political marketing." European Journal of Marketing 35, no. 9/10 (October 2001): 1047–57. http://dx.doi.org/10.1108/03090560110401956.

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7

Wring, Dominic. "Reconciling marketing with political science: Theories of political marketing." Journal of Marketing Management 13, no. 7 (October 1997): 651–63. http://dx.doi.org/10.1080/0267257x.1997.9964502.

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8

O’Cass, Aron. "Political marketing and the marketing concept." European Journal of Marketing 30, no. 10/11 (October 1996): 37–53. http://dx.doi.org/10.1108/03090569610149782.

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9

BELGIU (CUREA), Catalina-Gabriela, and Iuliana CONSTANTIN. "Political Marketing Campaign." Logos Universality Mentality Education Novelty: Political Sciences & European Studies 4, no. 2 (January 13, 2019): 25–32. http://dx.doi.org/10.18662/lumenpses.3.

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10

Burton, Michael John. "Political Marketing Matters." Journal of Political Marketing 6, no. 4 (January 28, 2008): 33–50. http://dx.doi.org/10.1300/j199v06n04_02.

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11

Kuschick Ramos, Murilo. "Political and electoral marketing." Gestión y Estrategia 11 (January 1, 1997): 221–29. http://dx.doi.org/10.24275/uam/azc/dcsh/gye/1997n11n12/kuschick.

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12

Ndubuisi, Dr Veronica N. "Political Marketing: A Third Force in Political Campaign." International Journal of Research and Innovation in Social Science VII, no. IX (2023): 444–55. http://dx.doi.org/10.47772/ijriss.2023.70938.

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Political Marketing is an off-shoot of traditional marketing theory. This study is on the social and democratic implications of using marketing in political campaign. Marketing strategies are used in politics by politicians to communicate with the voters and electoral community. It is evolving and the strategies, communications and campaigns rely on political marketing for success in elections. The outline of this study includes segments of political marketing which were discussed along- side with the model of political marketing and its components. Detailed in the study also are functionality of political marketing; political marketing and lobbying and its impact on election and democracy. Efforts were made to dovetail political marketing and the criticisms about it. General findings were discussed and conclusion drawn upon it.
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13

Scammell, Margaret. "Political Marketing: Lessons for Political Science." Political Studies 47, no. 4 (September 1999): 718–39. http://dx.doi.org/10.1111/1467-9248.00228.

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14

Demertzis, Nicolas, Katerina Diamantaki, Angeliki Gazi, and Nektarios Sartzetakis. "Greek Political Marketing Online." Journal of Political Marketing 4, no. 1 (January 3, 2005): 51–74. http://dx.doi.org/10.1300/j199v04n01_04.

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15

Baines, Paul. "Marketing the Political Message." Journal of Political Marketing 4, no. 2-3 (October 13, 2005): 135–62. http://dx.doi.org/10.1300/j199v04n02_07.

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16

Reid, David M. "Marketing the Political Product." European Journal of Marketing 22, no. 9 (September 1988): 34–47. http://dx.doi.org/10.1108/eum0000000005299.

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17

Wong, Wilson, and Ying-Ho Kwong. "Political Marketing in Macao." Asian Survey 57, no. 4 (July 2017): 764–89. http://dx.doi.org/10.1525/as.2017.57.4.764.

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To what extent can political marketing narrow the legitimacy gap for a hybrid regime? This article examines this question through the case of Macao (2009–14). It finds that political marketing is insufficient to compensate for lack of democratic reform and may easily backfire to expose the problem of a structural legitimacy deficit.
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18

Schoenwald, Marvin. "MARKETING A POLITICAL CANDIDATE." Journal of Consumer Marketing 4, no. 2 (January 2, 1987): 57–63. http://dx.doi.org/10.1108/eb008197.

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19

Sirůček, Pavel. "Political Marketing for not Only Economists." Acta Oeconomica Pragensia 22, no. 4 (August 1, 2014): 97–100. http://dx.doi.org/10.18267/j.aop.448.

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20

O’Cass, Aron. "Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics." European Journal of Marketing 35, no. 9/10 (October 2001): 1003–25. http://dx.doi.org/10.1108/03090560110401938.

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21

Chen, Jinling, Nan Wang, and Yongfei Yuan. "Political marketing and medical humanities education in political theory." Human Resources Management and Services 5, no. 1 (September 1, 2023): 3345. http://dx.doi.org/10.18282/hrms.v5i1.3345.

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<p>Policy marketing has a strong theoretical explanatory power and practical governance capabilities, and has become an important policy tool. Applying policy marketing to urban neighbor conflict avoidance has the theoretical necessity and practical possibility. So, in this paper analysis the policy marketing can be applied to issues such as urban neighbor avoidance conflicts. In conclusion we propose that, political marketing faces both opportunities and corresponding challenges.</p>
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22

Scammell, Margaret. "The Marketing of Political Parties: Political Marketing at the 2005 British General Election." British Politics 2, no. 3 (October 20, 2007): 441–42. http://dx.doi.org/10.1057/palgrave.bp.4200067.

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23

Juditha, Christiany. "POLITICAL MARKETING DAN MEDIA SOSIAL (Studi Political Marketing Capres RI 2014 Melalui Facebook)." Jurnal Studi Komunikasi dan Media 19, no. 2 (December 1, 2015): 225. http://dx.doi.org/10.31445/jskm.2015.190207.

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24

Manshadi, Morteza. "Political Marketing in the Lack of Political Market." Journal of Politics and Law 10, no. 4 (August 30, 2017): 233. http://dx.doi.org/10.5539/jpl.v10n4p233.

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Political marketing is an inter-disciplinary study. Goods which are produced in politics is a power. In marketing, power is presented in various classifications (promises) via politician signs (brand/mark) to political market. In a political market, the advertisement is considered as the basic element due to powerful controls dominating on public media is subjected to suspicion. As power realizing needs attention to internal funds of human experience, and individuals communicate through interchanging signs in harmful relationships, it is necessary to pay attention toward creation process and applying signs and meaning in every social relationship. The author believes that political marketing could result in a better choice merely in an abstract competitive market, while when there is no competitive market, marketing techniques makes a cheat on people. Therefore, how it is possible to prevent from tempting in a non-competitive market? The author believes that rival producers can prevent from marketing monopolized through focusing on the lifestyle of voters. This hypothesis will be tested in the realized sociology framework.
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25

Reeves, Peter. "Political marketing: Voters, political parties, candidates and elections." Journal of Customer Behaviour 15, no. 3 (November 1, 2016): 213–16. http://dx.doi.org/10.1362/147539216x14715139269897.

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26

Steger, Wayne P., Sean Q. Kelly, and J. Mark Wrighton. "Campaigns and Political Marketing in Political Science Context." Journal of Political Marketing 5, no. 1-2 (July 18, 2006): 1–10. http://dx.doi.org/10.1300/j199v05n01_01.

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27

Andrews, Leighton. "The relationship of political marketing to political lobbying." European Journal of Marketing 30, no. 10/11 (October 1996): 68–91. http://dx.doi.org/10.1108/03090569610149809.

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28

Mathaisel, Dennis F. X., and Clare L. Comm. "Political marketing with data analytics." Journal of Marketing Analytics 9, no. 1 (January 8, 2021): 56–64. http://dx.doi.org/10.1057/s41270-020-00097-1.

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29

Bhakat, Ravi Shankar. "Political Marketing and Start-Ups." Jaipuria International Journal of Management Research 6, no. 1 (June 1, 2020): 63. http://dx.doi.org/10.22552/jijmr/2020/v6/i1/195911.

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30

Kislyakov, M. M. "Theory of regional political marketing." CASPIAN REGION: Politics, Economics, Culture 49, no. 4 (2016): 098–103. http://dx.doi.org/10.21672/1818-510x-2016-49-4-098-103.

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31

Strömbäck, Jesper. "Political Marketing and Professionalized Campaigning." Journal of Political Marketing 6, no. 2-3 (August 8, 2007): 49–67. http://dx.doi.org/10.1300/j199v06n02_04.

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32

Butler, Patrick, Neil Collins, and Martin R. Fellenz. "Theory-Building in Political Marketing." Journal of Political Marketing 6, no. 2-3 (August 8, 2007): 91–107. http://dx.doi.org/10.1300/j199v06n02_06.

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33

Beckman, Arthur. "Political Marketing and Intellectual Autonomy." Journal of Political Philosophy 26, no. 1 (May 16, 2017): 24–46. http://dx.doi.org/10.1111/jopp.12126.

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34

Lilleker, Darren. "Political marketing: Principles and applications." Journal of Marketing Management 29, no. 11-12 (August 2013): 1432–34. http://dx.doi.org/10.1080/0267257x.2013.832053.

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35

Davidson, Scott. "Campaign Communication and Political Marketing." European Journal of Communication 28, no. 1 (February 2013): 80–82. http://dx.doi.org/10.1177/0267323112468747a.

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36

Butler, Patrick, and Neil Collins. "Political Marketing: Structure and Process." European Journal of Marketing 28, no. 1 (January 1994): 19–34. http://dx.doi.org/10.1108/03090569410049154.

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37

Lock, Andrew, and Phil Harris. "Political marketing ‐vive la différence!" European Journal of Marketing 30, no. 10/11 (October 1996): 14–24. http://dx.doi.org/10.1108/03090569610149764.

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38

Coleman, Stephen. "Political Marketing: a Comparative Perspective." Parliamentary Affairs 60, no. 1 (December 12, 2006): 180–86. http://dx.doi.org/10.1093/pa/gsl048.

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39

Hughes, Andrew, and Stephen Dann. "Political marketing and stakeholder engagement." Marketing Theory 9, no. 2 (June 2009): 243–56. http://dx.doi.org/10.1177/1470593109103070.

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40

Viktorovich, E. S. "MARKETING TECHNOLOGIES IN POLITICAL MANAGEMENT." Vestnik of Brest State Technical University. Civil Engineering and Architecture, no. 3 (129) (November 24, 2022): 95–97. http://dx.doi.org/10.36773/1818-1112-2022-129-3-95-97.

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41

Jevons, Colin, and Jane Carroll. "Marketing, truth and political expediency." Journal of Public Affairs 5, no. 1 (2005): 20–32. http://dx.doi.org/10.1002/pa.2.

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42

Mejía Vayas, Vinicio, Sonia Chaluisa Chaluisa, Emilio Almeida Yanzapanta, and Silvia Paredes Rumazo. "Digital political marketing and social networks." Medwave 23, S1 (September 1, 2023): eUTA386. http://dx.doi.org/10.5867/medwave.2023.s1.uta386.

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Introducción El marketing político digital es la convergencia que surge entre las ciencias políticas, habilidades y estrategias de comercialización que se encuentran establecidas en la sociedad y siendo desarrolladas en un campo digital, donde se busca lograr obtener resultados positivos mediante estos medios de comunicación que son las redes sociales, las cuales son un medio de comunicación online bajo estándares digitales que permiten una interacción sin importar tiempo o lugar; por lo cual se determina que la problemática a investigar es la adaptabilidad del marketing político dentro de redes sociales en la provincia de Tungurahua, debido a que las necesidades han cambiado y han surgido nuevas herramientas por la evolución tecnológica Objetivos analizar las redes sociales como recurso de comunicación en el marketing político digital Método para lo cual en esta investigación se usó la metodología descriptiva porque permite tener una descripción con una buena narrativa de detalles de la población estudiada, así como el método de tipo analítico el cual se trata de búsquedas de respuestas basadas en la experimentación y con estas respuestas se genera una retroalimentación de forma empírica, por lo cual se va usar el método descriptivo-analítico porque permite generar datos de manera histórica y con un entendimiento de todo el proceso, sin perderse de los cambios que se presenten en el proceso de análisis en relación al entorno, es decir, que mediante este método se determina un análisis histórico-bibliográfico más amplio, lo que ayuda en la comprensión del contexto del proyecto Principales resultados por lo tanto, los resultados de esta investigación después de aplicar la encuesta a la muestra determinada que fue de 384 personas, se determinan que las dos variables (marketing político digital y redes sociales) mediante el análisis estadístico Spearman tiene una correlación de variables positiva con un resultado de 0.924, adicional se realiza una comprobación del p’ valor el cual tiene como resultado menos de 0.05, lo que permite identificar la hipótesis que sustenta de mejor manera el estudio, siendo la hipótesis alterna, así también, mediante esta recolección de datos, análisis y discusión de la información obtenida Conclusiones se pudo llegar a la conclusión de que los ciudadanos se deben cuestionar la calidad de uso de las redes sociales que mantienen en la actualidad debido que estos medios son herramientas que permiten el análisis y la persuasión, así como, también se debe tomar en cuenta el impacto que genera el contenido que se consume con relación a los procesos electorales que se tienen en la provincia de Tungurahua, por lo cual, los candidatos deben buscar alternativas que incentiven las distintas estrategias que tengan en sus respectivos partidos políticos con la búsqueda de romper paradigmas y mantener una creatividad en el campo digital para poder generar una interacción amplia entre ciudadano y candidatos, debido a la eficacia que surge el comunicarse de forma virtual si se desarrolla un buen ámbito comunicativo, así como mantener una adaptabilidad de los cambios que vayan surgiendo, lo que permita ir innovando poco a poco el sistema que se había establecido en antaño.
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43

ÇAĞLAR, Nedret, and Ferdi AKBIYIK. "THE IMPACT OF POLITICAL MARKETING PERCEPTION ON POLITICAL PARTICIPATION." Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 11, no. 2 (September 30, 2023): 919–53. http://dx.doi.org/10.19145/e-gifder.1283661.

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The leading objective of this study was to explore the impact of political marketing perception on political participation. For data collection, an online form was created through Google Forms and distributed to female voters living in Isparta who were over 18 years of age and eligible to vote in elections. Out of a total of 544 female participants who volunteered for the study and achieved the questionnaire in its wholeness, were contained in the analysis. Simple random sampling was engaged in this descriptive research model. Afterwards, the data were exposed to various statistical tests, including “Reliability,” “KMO test,” “Factor Analysis,” and “Regression Analysis,” using the SPSS 21 package program to specify the effect of political marketing perception on political participation in accord with the proposed research model. Seven factors were discovered in the dimensions of political participation among female voters, with each factor being labeled rooted in the items that built it. These factors were named as “Political Support,” “Preference Reason,” “Political Product,” “Media and Interest,” “Reward,” “Candidate,” and “Social Structure,” respectively. Additionally, three factors were identified in the dimensions of political marketing among female voters, and each factor was named based on the items that made up it. The factors were designated as “Marketing Communication,” “Advertisement,” and “Visibility,” accordingly. The study revealed that strong marketing communication could potentially deliver as a dynamic strategy to enhance a candidate’s performance and reputation in the opinion of voters. In this regard, political parties and candidates may take into consideration boosting their investment in marketing communication efforts to enact an improving connection with voters and manage a positive image.
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44

Zeiss, Jessica, Les Carlson, and Elise Johansen Harvey. "Firm receptivity regarding marketplace vs political ties." American Journal of Business 35, no. 3/4 (August 3, 2020): 129–51. http://dx.doi.org/10.1108/ajb-09-2019-0069.

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PurposePrior research has examined the sociopolitical force as simply a part of all types of environmental pressures, yet we argue that this force calls for a unique examination of marketing's role in firm responses to sociopolitical pressures. Understanding the degree to which firms attempt to manage forces and pressures in the external business environment is key to understanding marketing's role in impeding vs aiding public policy initiatives, and is the problem this research investigates.Design/methodology/approachUsing structural equation modeling, data from 71 firms demonstrate that managing the sociopolitical force is, in fact, distinct from managing the other four market-based forces – consumer demand, supplier power, competition and technological shifts. Managing the sociopolitical force is shown to require fundamentally different skills and resources.FindingsResults suggest that firm sociopolitical receptivity drives attempts to influence this unique external business environmental force, in turn limiting marketplace sociopolitical receptivity. Furthermore, attempts to influence such a unique force relies on resource-light marketing resources, which limits resource-heavy marketing.Originality/valueManaging a political force with marketplace ramifications involves strategy that utilizes marketing, but is driven by relationships with social and political agents. This is truly an environmental management concept distinct from the management of the other four market-based forces. The analysis in this study demonstrates that managing another environmental force (i.e. competition force) involves different receptivity influences and marketing tactic outcomes.
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45

Sanjaya, Ronny. "PEMASARAN POLITIK CALEG PENDATANG BARU DALAM PEMILU (STUDI KASUS WARDI NINGSIH CALEG PAN DAPIL 1 KABUPATEN LAMANDAU)." Politika: Jurnal Ilmu Politik 8, no. 1 (October 25, 2017): 103. http://dx.doi.org/10.14710/politika.8.1.2017.103-112.

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Entering the era of democracy in Indonesia since 1998, impact on the progress of Elections Elections in Indonesia made progress since then, parliamentary elections will directly make the participants prepare a strategy to deal with it. Similarly, participants from District Lamandau. Researchers are searching for a legislative candidate from the district Lamandau newcomers to the dimensions of political marketing. Candidates studied were Wardi Ningsih candidates from the party PAN. This research uses descriptive research. The results of this study are Wardi Ningsih use pull marketing, push marketing, and marketing pass. candidates prepare and deliver a political product with a political marketing approach to deliver its programs to voters.Keywords: Political marketing, Elections, Legislative candidate
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46

Lees-Marshment, Jennifer. "Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena." Customer Needs and Solutions 6, no. 3-4 (February 8, 2019): 41–48. http://dx.doi.org/10.1007/s40547-019-0091-0.

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47

Marcelo, Nimfa R. "Awareness on political marketing via facebook and political participation." Journal of Social Sciences (COES&RJ-JSS) 6, no. 2 (April 1, 2017): 235–41. http://dx.doi.org/10.25255/jss.2017.6.2.235.241.

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48

Kaid, Lynda Lee. "Political Advertising as Political Marketing: A Retro-Forward Perspective." Journal of Political Marketing 11, no. 1-2 (January 2012): 29–53. http://dx.doi.org/10.1080/15377857.2012.642731.

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49

Andrei, Cristian. "Exchanging Political Value: The Global Layer in Political Marketing." Journal of Political Marketing 18, no. 4 (October 2, 2019): 303–6. http://dx.doi.org/10.1080/15377857.2019.1678903.

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50

Nnindini, Sayibu Ibrahim, and Kobby Mensah. "Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties." Information Management and Business Review 13, no. 3(I) (December 20, 2021): 30–40. http://dx.doi.org/10.22610/imbr.v13i3(i).3228.

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In recent times political parties appear to be focusing narrowly on winning elections to the detriment of effective management of their intra-party relationships. The neglect of managing relationships is having a negative effect on parties, hence this study. The study looked at the practice of political relationship marketing in the two leading parties in Ghana, focusing on micro-interactions at the constituency level. Twenty-four party executives were drawn from eight constituencies for interview. Thematic analysis was carried out to identify relationship marketing practices in the parties. The findings demonstrate the presence of some political relationship marketing antecedents. A fully-fledged political relationship marketing practice is however absent.
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