Relevant bibliographies by topics / Political marketing

Academic literature on the topic 'Political marketing'

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Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Political marketing"

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Delaney, Barry. "Political marketing." Contemporary Record 8, no. 1 (June 1994): 44–48. http://dx.doi.org/10.1080/13619469408581280.

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Lees-Marshment, Jennifer. "Political Marketing." Journal of Political Marketing 2, no. 1 (January 2003): 1–32. http://dx.doi.org/10.1300/j199v02n01_01.

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Savigny, Heather. "Political Marketing." Journal of Political Marketing 3, no. 1 (December 29, 2003): 21–38. http://dx.doi.org/10.1300/j199v03n01_02.

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Johansen, Helene P. M. "Political Marketing." Journal of Political Marketing 4, no. 4 (December 30, 2005): 85–105. http://dx.doi.org/10.1300/j199v04n04_05.

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Kjellberg, Hans, and Claes-Fredrik Helgesson. "POLITICAL MARKETING." Journal of Cultural Economy 3, no. 2 (July 2010): 279–97. http://dx.doi.org/10.1080/17530350.2010.494379.

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O’Shaughnessy, Nicholas. "The marketing of political marketing." European Journal of Marketing 35, no. 9/10 (October 2001): 1047–57. http://dx.doi.org/10.1108/03090560110401956.

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Wring, Dominic. "Reconciling marketing with political science: Theories of political marketing." Journal of Marketing Management 13, no. 7 (October 1997): 651–63. http://dx.doi.org/10.1080/0267257x.1997.9964502.

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O’Cass, Aron. "Political marketing and the marketing concept." European Journal of Marketing 30, no. 10/11 (October 1996): 37–53. http://dx.doi.org/10.1108/03090569610149782.

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BELGIU (CUREA), Catalina-Gabriela, and Iuliana CONSTANTIN. "Political Marketing Campaign." Logos Universality Mentality Education Novelty: Political Sciences & European Studies 4, no. 2 (January 13, 2019): 25–32. http://dx.doi.org/10.18662/lumenpses.3.

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Burton, Michael John. "Political Marketing Matters." Journal of Political Marketing 6, no. 4 (January 28, 2008): 33–50. http://dx.doi.org/10.1300/j199v06n04_02.

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Dissertations / Theses on the topic "Political marketing"

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O'Cass, Aron. "Political marketing : the application of marketing to politics." Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36328/1/36328_O%27Cass_1994.pdf.

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The application of marke ting to the political process has been advanced in a number of writings . A marketing perspective in e xamining the political process and electoral behaviour offers n ew insights into electoral behaviour and understanding the c ampaign p r ocesses of polit i cal parties . Research on the actual marketing orientation of political parti es is not signif i cant at this stage and as such this r e search addr esses the market i ng orientation and structur al and process charact eristics of political marketing with the research problem being: To determine what extent marketing has been inc orporated i n to the ope rations of the QLD Liberal Party and identify the struc tural and process characteristics of par ty's market ing environment. The research questions were : RQ 1. To what extent has the QLD Liberal Party adopted the marketing concept and is there support within t he party for the researcher's redefini tion of the Ma rke ting Concept i nto poli tical terminology to suit political marketing? RQ 2. To what extent are the QLD Liberal Party market ing oriented? RQ 3 . What are the struct ural and process characteristics o f the QLD Liberal Party's marketing environment? These research questions provided a focus for the investigations and the r esearcher' s endeavor to address the research problem. Chapter 1 of this thesis set the scene and identif i ed the broad d ire ctions and boundaries for t he study. It i ntroduced the topic and set out the purpose of the s tudy and its background. Chapte r a lso justif i ed the study on a number of theoretical and pra ctical 1 grounds and h ighlights the signif icance of the study because of its focus on polit i cal marketing which is postulated to b e part of marketing's e xtended doma in . Chapter 2 provided a review of the relevant literat u re , addressing the broader parent discipline f ocusing on the market ing concept, e xchange, market orientation and other key concepts and parent di s cipline issues . Importantly the r eview identified t he arguments for proposing that mar keti ng or more pre cisely a marketing orientation has been incorporated into politics by political parties rests upon the generic concept of marketing and that it (the generic concept) has been accepted as a central paradigm in marketing. Chapte r 2 then focused on the immediate discipline of political marketing and reviews the similari ties between commercia l marketi ng and pol itical marketing and other issues and concepts that the political marketing literature has addressed. From the two areas gaps in the literature are identified and the research questions developed. Chapter 3 aqdressed the methodological issues related to the research area and discussed the selected methodology. I t descri bed the data gathering techniques to be employed and types of analysis to be performed in the two stage primary research desi gn of this case study. Chapter 3 also established that the study was rigorous, methodologically sound and repl icable. Chapter 4 presented t he patt erns of results of the two s t age data gathering of the primary research for the three research question. The anal ysis of results i ndicated that the key dimensions and concepts addressed in the survey were significantly associated and the scale was quite rel i able and as such the measure of internal consistency was satisfactory . The results were judged not to be an artifact of the individual or separate stages . The pattern of results indicated that the interviewees had mini mal to none existent understanding of the marketing concept and a somewhat negative attitude toward ic. However survey results indicated a positive acceptance and attitude toward the marke ting concept generally and also its application in politics. The researcher's redef inition of t he marketing concept i nto political terms also received a high level of acceptance from respondents . The results indicated t he marketing concept has not been adopt~d by the party and their voter focus is minimal and they do not have a market orientation . The results indicated that the organisation is highly ' organisa tion centered ' which i ndicates the l a ck of a true marketing orientation; it has a strong sales orientation, where it believed electora l success is obtained if it can persuade the voters to accept its policy and issues stands rather than its competitors. The QLD Liberal Party does not possess a marketing 'mind set', structure or follow processes that yield a marketing orientation. The structural and process characterist i cs of the QLD Liberal party's marketing environment indicated that the product is a complex blend of various elements and that ser vice is a component . The results also indicate that loya lty was very important for the par ty and that mutability created pr oblems because of the party's minor status and alignment with the National Party. Furthe r the r esults indicated amateurism and volunteers creat ed p r oblems of control and motivation for the party and that a negative percept i on of marketing exists in some sections of t he party. The results also indicated that campaigns are based on style over substance and there is a high use of negative advertising and with the media being both a market and communications channel . The r esearch orientation of the party is toward polling and tactical voting was a critical strategy in campaigns. Chapter 5 discussed the findings and detailed the conclusions drawn f r om the data pre sented in c hapter 4 t o a nswer the r esearch prob lem , and discussed the implications of the study's findings. The r esearch problem as such went beyond e xami ning singular concepts that are appropriate in marketing and looked for the i n tegrated and synergistic appli cati on of marketing concept s and tools by- the party. It also focused on the political marketing environment to e xamine the structural and process characteristics that affect the party's operations . The conclusion about the research problem was that the party has not incorporated marketing into it operations. Specifically marketing whi ch is i ntegrated and s ynergistic . Further the study identified those structural and process characteristics that wer e identified in the literature and discovered t hat the produ~L was more comp lex than the literature indicated. Further the ~arketplace was identified as being competitive and volatile . Al so the process element of party tactical voting in a preferential voting system was ide n tified as being a critical s trategy to ensure t he opposing candidates were allocated last on the ballot by loyal voters. Further the mar keting concept with its custome r centered orientation creates a major concern from the perspective of interviewees, as they indicate the role and significance of the voter{customer) in deve l oping the political product is negligible. In conclusion the results of this study indicated that marketing has not been successfully extended into the QLD Liberal Party 's political operations, even though the party argues it successfully uses advertising and political polling. Contrary t o the party's belief marketing is characterised by an integrated and synergistic mix of product development and design , dis tribution, pricing or economic cost and promotion . This set of marketing activities is the twin edge. sword of marketing, the first edge is the mix of these elements that are developed to meet the needs and wants of target customers (voters) and the second edge is to meet the objectives of the organisation.
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Hlávková, Lenka. "Politický marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192483.

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Political marketing and political science are relatively young disciplines. Their contemporary shape follows the context of the dynamic social changes, caused by the technological innovation. This thesis should try to cover a range of areas, related to the connection between politics, political science and political marketing. The consistent analysis is supplemented by example from practice of the Czech political party. The chosen case study refers to the parliamentary election in 2013. The thesis introduces key tools of marketing communications and their applications on the market, establishing proper communication objectives and shows, how to choose appropriate communication strategy.
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Hanulay, Juraj. "Politický marketing 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74094.

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Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effectiveness of parties in the use of marketing resources.
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Stručovská, Hana. "Marketing českých politických stran v roce 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71894.

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The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
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Šanda, Jakub. "Politický marketing ve střední Evropě." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74198.

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Diploma thesis Political Marketing in Central Europe analyzes the historical background, culture specifics, economical, geographical and socio-demographical factors which are influencing voters' decisions in individual countries, mentions the communication of political parties and analyzes the results of parliamentary elections in the Czech Republic, Slovak Republic, Hungary, and presidential elections in Austria and Poland, which took place in 2010. Based on the findings the author tries to predict the probable further development of political parties in the political scenes in the country and identifies key factors of voters' decisions in each country.
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Lees-Marshment, Jennifer. "Political parties and political marketing in Britain since 1979." Thesis, Keele University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302275.

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Sansom, Timothy Michael. "Political marketing : the Conservatives in opposition." Thesis, University of Leicester, 2009. http://hdl.handle.net/2381/4806.

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This thesis examines the political marketing of the Conservative Party in three opposition periods: 1966 to 1970, under Edward Heath, 1975 to 1979 with Thatcher as leader, and 1997 to 2001 under William Hague. The temporal comparisons made in this research contrasts with the accounts that discuss marketing issues in the context of one particular government, opposition period, or election campaign. The thesis uses two marketing frameworks from Negrine and Lilleker and Brassington and Pettitt to test the hypothesis that the Conservatives were competent practitioners of proactive and innovative political marketing. The research questions consider the key issues that frustrated the Conservatives’ marketing development, whether the Conservatives were undertaking political marketing before the terminology became commonplace within academic literature, how important was the promotion of the personal ideological beliefs of senior Tory politicians to the Conservative marketing strategy, and why some Conservative marketing initiatives were unsuccessful? In contrast to the many accounts that focus on the market orientation of the Tories in power, this thesis provides a key contribution to the political marketing debate by specifically examining the marketing strategy of three Tory oppositions. The analysis highlights a series of complex issues that can be faced by an opposition party when devising and implementing a marketing strategy, including intra party divisions regarding the previous election defeat, proposals for new policies and ideology, and new marketing initiatives. The thesis also highlights how many innovative marketing techniques were implemented during the Heath opposition, which compromises the innovativeness of the market orientation during the Thatcher era, as well as demonstrating that the Tories were implementing marketing before the terminology was extensively used in academic discourse. The research additionally examines the unsuccessful Tory marketing initiatives, including the extensive amount of negative campaigning during the three periods, which further compromises a positive perspective of Tory marketing.
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Handtmann, Henry H. "The Evolution of Political Marketing: 1952 to Present." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/360.

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According to the American Marketing Association (AMA), marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.[1] To do this, marketing institutions have developed systematic processes for evaluating the wants and needs of the masses, and designed mechanisms to persuade large groups of people, as well as smaller targeted markets. If the "product" is a presidential candidate…. The marketing objective of a political party / candidate is to communicate, deliver, and exchange offerings (policies for votes). Hence, political campaigning and traditional marketing have similar objectives. For clarity, the term candidate and political party are synonymous when applied to marketing concepts. In the 1950s, marketing experts realized the potential of selling the value of their candidate, party, and specific initiatives, through a systematic process now known as "political marketing."[2] This study will review the evolution of political marketing, evaluate how several presidential candidates gained a competitive advantage over their opponents by both utilizing traditional marketing practices, and, with social marketing, gained leverage with the Internet. It concludes with the significance of the Internet, online campaigning, social media, and their collective effects on the current and future of the political system. [1] "Definition of Marketing," The American Marketing Association, http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx. [2] Dominic Wring, "The Marketing Colonization of Political Campaigning," in The Handbook of Political Marketing, ed. by Bruce I. Newman. (London: Sage Publications, Inc, 1999), 44-45.
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Alionytė, Milda. "Politinio marketingo kaštų įtaka rinkimų rezultatams." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_152408-30991.

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Baigiamojo darbo tikslas – įvertinti politiniui marketingui skirtų kaštų įtaką rinkimų rezultatams. Siekiant tikslo, teorinėje darbo dalyje analizuojama politikos ir politinio marketingo sąvokos. Taip pat, aiškinamasis politinio marketingo modelis, analizuojami politinių partijų kampanijų finansavimą apibrėžiantys įstatymai, bei politinė reklama. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami Lietuvos Respublikoje vykusių Savivaldybių tarybų rinkimų rezultatai. Naudojant Lietuvos Socialdemokratų, Tėvynės sąjungos – Lietuvos krikščionių demokratų ir Darbo partijų politinei kampanijai skirtų pajamų ir išlaidų ataskaitas skaičiuojama mandato kaina Kauno ir Vilniaus miesto rinkiminėse apylinkėse, bei Lietuvos mastu. Projektinėje darbo dalyje suformuluoti tokie sprendimai rinkėjų skaičiui pritraukti ir kuo didesniam mandatų skaičiui gauti: 1. Reikia kaip atskirą segmentą išsiskirti būsimą ir esamą akademinį jaunimą (studentus); 2. LSDP pozicionuodama turi remtis savo ilgamete patirtimi, žiniomis. 3. TS-LKD turi mažinti savo neigiamą įvaizdį ir pozicionuoti save kaip teigiamų pokyčių ir kaitos siekiančią partiją; 4. DP gali pozicionuoti save kaip partiją padedančią vidurinės klasės asmenims siekti išsilavinimo.
The final goal of diploma paper is to assess the influence of political marketing costs on election results. To achieve the objective, the policy and political marketing concept is analyzed in a theoretical part of the paper, together with interpretation of political marketing model as well as the analysis of the political party campaign finance laws and political advertising. Final analytical part provides an analysis of the Municipal Council election results of the Republic of Lithuania. Using the calculated costs of the income and expenditure of the Lithuanian Social Democrats, the Homeland Union - Lithuanian Christian Democrats and the Labor party's political campaign of the mandate of the city of Vilnius and Kaunas elective districts, and Lithuania. In a designed part of the paper , solutions are formulated how to attract voters and how to get the greatest number of mandates : 1. A separate segment of the future and current university students (undergraduate students) should be distinguished; 2. LSDP when positioning must rely on their many years of experience and knowledge. 3. HU-LSC has to reduce its negative image and position itself as a positive development and change aiming party; 4. LP may be positioning itself as the leading party which helps a middle class people to seek an education.
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Savigny, Heather. "Political marketing : a critical assessment - Caveat emptor." Thesis, University of Birmingham, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.420240.

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Books on the topic "Political marketing"

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Baines, Paul. Political Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2011. http://dx.doi.org/10.4135/9781446262887.

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Lees-Marshment, Jennifer, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, and André Turcotte. Political Marketing. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907.

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Phil, Harris, ed. Political marketing. Bradford: MCB University Press, 1996.

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Turcotte, André. Political Marketing Alchemy. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-53713-5.

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Jennifer, Lees-Marshment, Strömbäck Jesper, and Rudd Chris, eds. Global political marketing. New York: Routledge, 2009.

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Kumar, Arun. Political marketing in India. New Delhi: Regal Publications, 2009.

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Lees-Marshment, Jennifer. The Political Marketing Game. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230299511.

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Onuigbo, Okonkwo. Political marketing in Nigeria. Abia, Nigeria: Esquire Press and Books Company, 2008.

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Midwest Alliance in Nursing. Program Meeting. Marketing, nursing, political power. Indianapolis, IN: The Alliance, 1986.

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Arun, Kumar. Political marketing in India. New Delhi: Regal Publications, 2009.

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Book chapters on the topic "Political marketing"

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Newman, Bruce I., Wojciech Cwalina, Andrzej Falkowski, Todd P. Newman, and Magdalena Jabłońska. "Political Marketing." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, 1–13. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13895-0_5-1.

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Newman, Bruce I., Wojciech Cwalina, Andrzej Falkowski, Todd P. Newman, and Magdalena Jabłońska. "Political Marketing." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, 1022–34. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-44556-0_5.

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Scammell, Margaret. "Political Marketing." In The Political Communication Reader, 150–56. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003416654-34.

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Conley, Brian, and Jennifer Lees-Marshment. "Political strategy." In Political Marketing, 17–52. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-2.

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Lees-Marshment, Jennifer. "Political branding." In Political Marketing, 86–117. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-4.

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Berger, Arthur Asa. "Marketing the President: Political Marketing." In Marketing and American Consumer Culture, 93–100. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47328-4_10.

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Pettitt, Robin, and Jennifer Lees-Marshment. "Internal political marketing." In Political Marketing, 118–51. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-5.

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Lees-Marshment, Jennifer. "Political delivery marketing." In Political Marketing, 211–39. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-8.

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Turcotte, André, and Jennifer Lees-Marshment. "Political market research." In Political Marketing, 53–85. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-3.

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Lees-Marshment, Jennifer. "Introduction to political marketing." In Political Marketing, 1–16. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-1.

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Conference papers on the topic "Political marketing"

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Widianti, Mira Adita, Pawito Pawito, and Sri Hastjarjo. "Political Marketing As Arts And New Media: A Study of Website Usage For Political Marketing." In Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icalc-18.2019.7.

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Smolka, Samuel. "MARKETING ANALYSIS AND ITS INFLUENCE ON CREATE POLITICAL MARKETING IN SLOVAKIA." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/hb11/s01.016.

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Suyanto, AMA, and Suwignyo Widagdo. "Political Marketing Model for District Leader Election." In 2nd Global Conference on Business, Management, and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007118202600262.

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Tri Hastuti, Nur R., and Faisal A. T. Muhammad. "Strategy of Media Management in Political Marketing." In 2nd Jogjakarta Communication Conference (JCC 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200818.065.

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Voynilovych, Vita, and Nataliia Ilchenko. "SOCIAL MARKETING IN THE FASHION INDUSTRY." In PUBLIC COMMUNICATION IN SCIENCE: PHILOSOPHICAL, CULTURAL, POLITICAL, ECONOMIC AND IT CONTEXT. European Scientific Platform, 2020. http://dx.doi.org/10.36074/15.05.2020.v1.11.

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Volkov, Sergey. "FEATURES OF TOURISM MARKETING IN RUSSIA." In SGEM 2014 Scientific SubConference on POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b23/s7.027.

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Hasan, Kamaruddin, Muchlis, Masriadi Sambo, Jafaruddin, and Awaludin Arifin. "Digital Marketing Communication for Tourism Lhokseumawe." In 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220302.053.

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Chen, Jinling. "Political marketing and image of Russian (in petroleum sector)." In Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ichssr-19.2019.113.

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Wahyudi, Septian. "Application Promotion Mix of Political Marketing in General Election 2014." In International Conference on Democracy, Accountability and Governance (ICODAG 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icodag-17.2017.31.

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Dhamayanti, Meilani, Windaningsih, and Daru Wibowo. "Social Marketing Communication Activities to Anticipate Children’s Sexual Violence." In 6th International Conference on Social and Political Sciences (ICOSAPS 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201219.031.

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Reports on the topic "Political marketing"

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Pretorius, Philip Christo. Various Facets of Populist, Authoritarian and Nationalist Trends in Japan and Taiwan. European Center for Populism Studies (ECPS), March 2024. http://dx.doi.org/10.55271/rp0052.

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This report provides a brief overview of the tenth event in ECPS’s monthly Mapping European Populism (MEP) panel series, titled "Various Facets of Populist, Authoritarian and Nationalist Trends in Japan and Taiwan" held online on February 29, 2024. Moderated by Dr. Dachi Liao, Emeritus Professor at the Institute of Political Science at National Sun Yat-sen University in Taiwan, the panel featured speakers Dr. Yoshida Toru, Full Professor of Comparative Politics at Doshisha University in Japan, Dr. Airo Hino, Professor, School of Political Science and Economics, Waseda University, Dr. Szu-Yun Hsu, Assistant Professor, Political Science, McMaster University, Dr. Jiun-Chi Lin, Postdoctoral researcher at the Institute of Marketing Communication, National Sun Yat-sen University.
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Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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The female condom in Zimbabwe: The interplay of research, advocacy, and government action. Population Council, 1999. http://dx.doi.org/10.31899/hiv1999.1000.

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During the past decade, a significant increase in reported cases of HIV/AIDS in Zimbabwe prompted the government, local organizations, and international donors to intensify prevention efforts. As part of this response, in November 1996 Zimbabwe’s National AIDS Coordinating Programme invited Population Services International to launch a social marketing program to promote the female condom, making this protective device widely available for the first time in Africa. After an acceptability study showed that Zimbabwean men and women liked using the female condom, leaders of these organizations encouraged public discussion and media attention, which helped pave the way to approval and introduction of the device. This brief presents the findings of a case study conducted by Grace Osewe and sponsored by the Population Council’s HIV/AIDS operations research Horizons Project. The study reviewed the social and political factors that led to government approval and commercial introduction of the female condom in Zimbabwe.
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