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Relevant bibliographies by topics / Political advertising / Books

Books on the topic 'Political advertising'

To see the other types of publications on this topic, follow the link: Political advertising.

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

Hughes, Andrew. Market Driven Political Advertising. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77730-6.

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2

Frank, Biocca, ed. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

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3

Frank, Biocca, and University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication., eds. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

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4

Holtz-Bacha, Christina, and Marion R. Just, eds. Routledge Handbook of Political Advertising. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504.

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5

Lee, Kaid Lynda, Nimmo Dan D, and Sanders Keith R, eds. New perspectives on political advertising. Carbondale: Southern Illinois University Press, 1986.

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6

Meadow, Robert. Political dimensions of nonproduct advertising. [S.L.]: [S.N.], 1987.

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7

Goehlert, Robert. Political and social advertising: A selected bibliography. Monticello, Ill: Vance Bibliographies, 1985.

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8

Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. Political Advertising in the United States. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275.

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9

Gary, Copeland, ed. Negative political advertising: Coming of age. Hillsdale, N.J: L. Erlbaum Associates, 1991.

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10

Lee, Kaid Lynda, and Holtz-Bacha Christina, eds. The SAGE handbook of political advertising. Thousand Oaks, Calif: SAGE Publications, 2006.

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11

1976-, Franz Michael M., ed. Campaign advertising and American democracy. Philadelphia: Temple University Press, 2007.

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12

Diamond, Edwin. The spot: The rise of political advertising on television. Cambridge, Mass: MIT Press, 1988.

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13

Kern, Montague. 30-second politics: Political advertising in the eighties. New York: Praeger, 1989.

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14

Elections, Florida Legislature House of Representatives Committee on Ethics &. Deceptive and false advertising in the political process. [Tallahassee, Fla.]: The Committee, 1995.

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15

Granville, Stella. Language, advertising, & power. Johannesburg: Hodder & Stoughton in association with Witwatersrand University Press, 1993.

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16

Swint, Kerwin C. Mudslingers: The twenty-five dirtiest political campaigns of all time : countdown from no. 25 to no. 1. New York: Union Square Press, 2008.

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17

1959-, Gottlieb Stephen S., and ERIC Clearinghouse on Reading, English, and Communication., eds. Political communication via the media. Bloomington, IN: ERIC Clearinghouse on Reading, English, and Communication, 2000.

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18

Holtz-Bacha, Christina, Edoardo Novelli, and Kevin Rafter, eds. Political Advertising in the 2014 European Parliament Elections. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-56981-3.

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19

Coate, Stephen. Political competition with campaign contributions and informative advertising. Cambridge, MA: National Bureau of Economic Research, 2001.

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20

Moshkin, S. V. Politicheskai͡a︡ reklama: Posobie dli͡a︡ nachinai͡u︡shchikh politkov. Ekaterinburg: In-t filosofii i prava UrO RAN, 1994.

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21

Topuz, Hıfzı. Siyasal reclamcılık: Dünyadan ve Türkiye'den örnekler. İstanbul: Cem Yayınevi, 1991.

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22

Kovler, A. I. Osnovy politicheskogo marketinga: Tekhnologii͡a︡ organizat͡s︡ii izbiratelʹnykh kampaniĭ. Moskva: In-t gosudarstva i prava RAN, 1993.

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23

Carlson, Tom. Partier och kandidater på väljarmarknaden: Studier i finländsk politisk reklam. Åbo: Åbo Academis Förlag, 2000.

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24

Fallis, Timothy W. Political Advertising. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.004.

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Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis. As a result, a picture of what political advertising does and why and how it does it has emerged. This chapter synthesizes findings by suggesting that differences in spending on political advertising can affect vote choice; that advertising’s effect on vote choice are mediated by factors that include party affiliation, political knowledge and involvement, and media exposure; and that such advertising has a significant effect on the political process. “Negative” advertising is a messaging structure that affects the political process for ill and for good; it can both decrease and increase voter turnout but is misunderstood when conflated with informative “attack” and “contrast” advertising.

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25

Johnson-Cartee, Karen S. Negative Political Advertising. Routledge, 2013. http://dx.doi.org/10.4324/9781315044552.

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26

Reinventing Political Advertising. Malchow, Hal, 2023.

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27

Reinventing Political Advertising. Malchow, Hal, 2023.

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28

Baker, Frank W. Political Campaigns and Political Advertising. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400697869.

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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

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29

Biocca, Frank. Television and Political Advertising. Routledge, 2013. http://dx.doi.org/10.4324/9781315044484.

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30

Biocca, Frank, ed. Television and Political Advertising. Routledge, 2014. http://dx.doi.org/10.4324/9781315044491.

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31

Biocca, Frank. Television and Political Advertising. Taylor & Francis Group, 2007.

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32

The SAGE Handbook of Political Advertising The SAGE handbook of political advertising. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2006. http://dx.doi.org/10.4135/9781412973403.

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33

Prat, Andrea. Rational Voters and Political Advertising. Edited by Donald A. Wittman and Barry R. Weingast. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199548477.003.0003.

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This article studies political advertising, starting with non-directly informative advertising and directly informative advertising. It then tries to determine how a microfounded model of campaign finance can be used to reinterpret the available empirical evidence. The expenditure function is also discussed in this article.

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34

Kaid, Lynda Lee, and Christina Holtz-Bacha. Sage Handbook of Political Advertising. SAGE Publications, Incorporated, 2006.

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35

Routledge Handbook of Political Advertising. Taylor & Francis Group, 2017.

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36

Just, Marion R., and Christina Holtz-Bacha. Routledge Handbook of Political Advertising. Taylor & Francis Group, 2019.

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37

Kaid, Lynda Lee died April 13, 2011 and Christina Holtz-Bacha. SAGE Handbook of Political Advertising. SAGE Publications, Incorporated, 2012.

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38

Routledge Handbook of Political Advertising. Taylor & Francis Group, 2017.

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39

Routledge Handbook of Political Advertising. Taylor & Francis Group, 2017.

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40

Reinventing Political Advertising: The Small Effects of Political Advertising and How to Improve Them. Double M Publishing, 2023.

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41

Reinventing Political Advertisng: The Small Effects of Political Advertising and How to Improve Them. Double M Publishing, 2023.

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42

Copeland, Gary, and Karen S. Johnson-Cartee. Negative Political Advertising: Coming of Age. Taylor & Francis Group, 2013.

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43

Franz, Michael M., Travis N. Ridout, and Erika Franklin Fowler. Political Advertising in the United States. Taylor & Francis Group, 2018.

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44

Franz, Michael M., Travis N. Ridout, and Erika Franklin Fowler. Political Advertising in the United States. Taylor & Francis Group, 2021.

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45

Unleashing the Watchdogs on Political Advertising. Creative Media Partners, LLC, 2019.

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46

Franz, Michael M., 1976- author and Ridout, Travis N., 1974- author, eds. Political advertising in the United States. 2016.

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47

(Editor), Lynda Lee Kaid, and Christina Holtz-Bacha (Editor), eds. The SAGE Handbook of Political Advertising. Sage Publications, Inc, 2006.

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48

Franz, Michael M., Travis N. Ridout, and Erika Franklin Fowler. Political Advertising in the United States. Taylor & Francis Group, 2021.

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49

Copeland, Gary, and Karen S. Johnson-Cartee. Negative Political Advertising: Coming of Age. Taylor & Francis Group, 2013.

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50

Copeland, Gary, and Karen S. Johnson-Cartee. Negative Political Advertising: Coming of Age. Taylor & Francis Group, 2016.

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