Relevant bibliographies by topics / Political advertising

Academic literature on the topic 'Political advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Political advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Political advertising"

1

Wee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, and Kim-Lim Tan. "Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami." International Journal of Business and Society 21, no. 1 (April 25, 2021): 285–99. http://dx.doi.org/10.33736/ijbs.3252.2020.

Full text
Abstract:
The recent General Election in Malaysia has seen the opposition alliance form the government for the first time in its history. The tsunami that changed the country's political landscape has largely been attributed to the participation of young voters and the effect of political advertising transmitted through social media. Drawing upon the theory of reasoned action, the study tests the scale of beliefs about political advertising in relation to attitude towards political advertising among young voters. While the first phase of the study validated the belief components, the second phase tested and confirmed the effect of the belief components on attitude. As a result, three belief components of political advertising were extracted, including core values, actual values,andexternal values. The findings indicated that young Malaysian voters hold unfavourablebeliefs aboutpolitical advertising. Moreover, the beliefs about advertising’s core and external values have a direct effect on attitude towards political advertising. Given young voters use social media for nearly every aspect of their lives, the findings underscore the importance of understanding the potential effect of negative political advertising and its external elements during election campaigns.
APA, Harvard, Vancouver, ISO, and other styles
2

Caywood, Clarke L., and Ivan L. Preston. "The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 204–26. http://dx.doi.org/10.1177/074391568900800114.

Full text
Abstract:
The authors propose that political candidate advertising as a unique form of political speech is in jeopardy of losing its constitutional protection under the First Amendment. Despite the growth of political advertising as a political marketing technique and new legal freedoms for commercial advertising, the paper develops a “jeopardy theory” from seven socio-political variables which independently and cumulatively threaten political advertising's protected status.
APA, Harvard, Vancouver, ISO, and other styles
3

Connolly-Ahern, Colleen, and Lynda Lee Kaid. "Corporate Advertising as Political Advertising." Journal of Political Marketing 1, no. 4 (September 6, 2002): 95–99. http://dx.doi.org/10.1300/j199v01n04_06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Lazaryan, S. St, A. K. Botasheva, and S. R. Koblev. "Political online advertising: the main paradigms of research." Sovremennaya nauka i innovatsii, no. 4 (44) (2023): 231–38. http://dx.doi.org/10.37493/2307-910x.2023.4.28.

Full text
Abstract:
In the article, Internet advertising is revealed as a socio-political phenomenon, where the authors turn to various paradigms as general theoretical orientations for cognition of the phenomenon. It is proved that studies of the socio-political reality of the life of modern society, which can no longer do without Internet advertising, including political advertising, are based on three main paradigmatic foundations: structural, interpretive, unifying (integrative). It is revealed that Internet advertising as a social institution acts as a political phenomenon, among other things, and is a fairly stable set, which is quite easy to identify as a set of formal and informal rules designed to serve the interests, first of all, of advertising producers.
APA, Harvard, Vancouver, ISO, and other styles
5

Kaid, Lynda Lee. "Trends in Political Advertising." Journal of Political Marketing 1, no. 1 (January 2002): 209–12. http://dx.doi.org/10.1300/j199v01n01_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Granato, Jim, and M. C. Sunny Wong. "Political Campaign Advertising Dynamics." Political Research Quarterly 57, no. 3 (September 2004): 349–61. http://dx.doi.org/10.1177/106591290405700301.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Granato, Jim, and M. C. Sunny Wong. "Political Campaign Advertising Dynamics." Political Research Quarterly 57, no. 3 (September 2004): 349. http://dx.doi.org/10.2307/3219846.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Franz, Michael M., and Travis N. Ridout. "Does Political Advertising Persuade?" Political Behavior 29, no. 4 (April 21, 2007): 465–91. http://dx.doi.org/10.1007/s11109-007-9032-y.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Vaksman, R. V. "Some issues of legal regulation of political advertising." Theory and practice of jurisprudence 2, no. 20 (December 14, 2021): 9. http://dx.doi.org/10.21564/2225-6555.2021.2.239908.

Full text
Abstract:
For the first time in Ukraine, the definition of «political advertising» is reflected in the Law of Ukraine «On Elections of People’s Deputies», so far only on the basis of the definition of «advertising» in the Law of Ukraine «On Advertising» it was possible to qualify political advertising as any information about political actors, political parties, designed to raise awareness of their activities. The mechanism of legal regulation of political advertising involves the development and adoption of national laws and regulations governing public relations arising in the process of production, placement, distribution of political advertising, because in this case may affect the interests of society and the state as a whole. Today the issue of political advertising is regulated by several legal acts, in particular in Article 1 of the Law of Ukraine «On Advertising» provides only the definition of such advertising without details, the Law of Ukraine «On Local Elections», the Law of Ukraine «On Elections of Deputies of Ukraine», the Electoral Code Ukraine’s norms stipulate the peculiarities of campaigning in the form of political advertising, some restrictions on campaigning, etc. Therefore, the legislation should be characterized by the dispersion of norms on such advertising and inconsistency in the definition of «campaigning» and «political advertising. Therefore, it is suggested to get acquainted in detail with such a phenomenon as political advertising. The article focuses on the existence in the literature of different approaches to the definition of «political advertising» of its essence, considers the distinction between «political advertising» and «election campaigning», as well as analyzes current legislation and the current state of the legal regulation of this type of advertising
APA, Harvard, Vancouver, ISO, and other styles
10

Pottinger, Brian. "Political Advertising in South Africa." Communicare: Journal for Communication Studies in Africa 6, no. 2 (November 14, 2022): 36–43. http://dx.doi.org/10.36615/jcsa.v6i2.2089.

Full text
Abstract:
A CHANGING political culture in South Africa has seen in recent years a massive ex pansion in the use of political advertising - both by extra-parliamentary pressure groups and establishment mainstream parties. Standards of commercial advertising in South Africa are controlled by the Trade Practices Act and editorial copy by the terms of the Media Council's Code of Conduct. Remarkably, political advertising is subject to neither. This article examines the impact of political advertising in three aspects: effects on the political debate itself, the audi alteram partem rule of journalistic balance and the over-all impact on the culture of the newspapers in which the advertisement ap pears. A brief survey of the role of political adver tising in other countries is included as well as some observations on the way in which ma jor foreign newspapers approach political advertising. The author argues against further statutory controls on the content of political advertising but suggests that the newspaper industry itself has a responsibility to counter patently false or tendentious political adver tising in its columns.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Political advertising"

1

Geske, Elizabeth. "Audience frames elicited by televised political advertising." [Ames, Iowa : Iowa State University], 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1468083.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

O'Cass, Aron. "Political marketing : the application of marketing to politics." Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36328/1/36328_O%27Cass_1994.pdf.

Full text
Abstract:
The application of marke ting to the political process has been advanced in a number of writings . A marketing perspective in e xamining the political process and electoral behaviour offers n ew insights into electoral behaviour and understanding the c ampaign p r ocesses of polit i cal parties . Research on the actual marketing orientation of political parti es is not signif i cant at this stage and as such this r e search addr esses the market i ng orientation and structur al and process charact eristics of political marketing with the research problem being: To determine what extent marketing has been inc orporated i n to the ope rations of the QLD Liberal Party and identify the struc tural and process characteristics of par ty's market ing environment. The research questions were : RQ 1. To what extent has the QLD Liberal Party adopted the marketing concept and is there support within t he party for the researcher's redefini tion of the Ma rke ting Concept i nto poli tical terminology to suit political marketing? RQ 2. To what extent are the QLD Liberal Party market ing oriented? RQ 3 . What are the struct ural and process characteristics o f the QLD Liberal Party's marketing environment? These research questions provided a focus for the investigations and the r esearcher' s endeavor to address the research problem. Chapter 1 of this thesis set the scene and identif i ed the broad d ire ctions and boundaries for t he study. It i ntroduced the topic and set out the purpose of the s tudy and its background. Chapte r a lso justif i ed the study on a number of theoretical and pra ctical 1 grounds and h ighlights the signif icance of the study because of its focus on polit i cal marketing which is postulated to b e part of marketing's e xtended doma in . Chapter 2 provided a review of the relevant literat u re , addressing the broader parent discipline f ocusing on the market ing concept, e xchange, market orientation and other key concepts and parent di s cipline issues . Importantly the r eview identified t he arguments for proposing that mar keti ng or more pre cisely a marketing orientation has been incorporated into politics by political parties rests upon the generic concept of marketing and that it (the generic concept) has been accepted as a central paradigm in marketing. Chapte r 2 then focused on the immediate discipline of political marketing and reviews the similari ties between commercia l marketi ng and pol itical marketing and other issues and concepts that the political marketing literature has addressed. From the two areas gaps in the literature are identified and the research questions developed. Chapter 3 aqdressed the methodological issues related to the research area and discussed the selected methodology. I t descri bed the data gathering techniques to be employed and types of analysis to be performed in the two stage primary research desi gn of this case study. Chapter 3 also established that the study was rigorous, methodologically sound and repl icable. Chapter 4 presented t he patt erns of results of the two s t age data gathering of the primary research for the three research question. The anal ysis of results i ndicated that the key dimensions and concepts addressed in the survey were significantly associated and the scale was quite rel i able and as such the measure of internal consistency was satisfactory . The results were judged not to be an artifact of the individual or separate stages . The pattern of results indicated that the interviewees had mini mal to none existent understanding of the marketing concept and a somewhat negative attitude toward ic. However survey results indicated a positive acceptance and attitude toward the marke ting concept generally and also its application in politics. The researcher's redef inition of t he marketing concept i nto political terms also received a high level of acceptance from respondents . The results indicated t he marketing concept has not been adopt~d by the party and their voter focus is minimal and they do not have a market orientation . The results indicated that the organisation is highly ' organisa tion centered ' which i ndicates the l a ck of a true marketing orientation; it has a strong sales orientation, where it believed electora l success is obtained if it can persuade the voters to accept its policy and issues stands rather than its competitors. The QLD Liberal Party does not possess a marketing 'mind set', structure or follow processes that yield a marketing orientation. The structural and process characterist i cs of the QLD Liberal party's marketing environment indicated that the product is a complex blend of various elements and that ser vice is a component . The results also indicate that loya lty was very important for the par ty and that mutability created pr oblems because of the party's minor status and alignment with the National Party. Furthe r the r esults indicated amateurism and volunteers creat ed p r oblems of control and motivation for the party and that a negative percept i on of marketing exists in some sections of t he party. The results also indicated that campaigns are based on style over substance and there is a high use of negative advertising and with the media being both a market and communications channel . The r esearch orientation of the party is toward polling and tactical voting was a critical strategy in campaigns. Chapter 5 discussed the findings and detailed the conclusions drawn f r om the data pre sented in c hapter 4 t o a nswer the r esearch prob lem , and discussed the implications of the study's findings. The r esearch problem as such went beyond e xami ning singular concepts that are appropriate in marketing and looked for the i n tegrated and synergistic appli cati on of marketing concept s and tools by- the party. It also focused on the political marketing environment to e xamine the structural and process characteristics that affect the party's operations . The conclusion about the research problem was that the party has not incorporated marketing into it operations. Specifically marketing whi ch is i ntegrated and s ynergistic . Further the study identified those structural and process characteristics that wer e identified in the literature and discovered t hat the produ~L was more comp lex than the literature indicated. Further the ~arketplace was identified as being competitive and volatile . Al so the process element of party tactical voting in a preferential voting system was ide n tified as being a critical s trategy to ensure t he opposing candidates were allocated last on the ballot by loyal voters. Further the mar keting concept with its custome r centered orientation creates a major concern from the perspective of interviewees, as they indicate the role and significance of the voter{customer) in deve l oping the political product is negligible. In conclusion the results of this study indicated that marketing has not been successfully extended into the QLD Liberal Party 's political operations, even though the party argues it successfully uses advertising and political polling. Contrary t o the party's belief marketing is characterised by an integrated and synergistic mix of product development and design , dis tribution, pricing or economic cost and promotion . This set of marketing activities is the twin edge. sword of marketing, the first edge is the mix of these elements that are developed to meet the needs and wants of target customers (voters) and the second edge is to meet the objectives of the organisation.
APA, Harvard, Vancouver, ISO, and other styles
3

Wilson, Cathi C. "The effects of background music on viewer's perceptions of political campaign television advertisements /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3099646.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Weissglass, Keith. "Image manipulation in political advertisements how color and music influence viewer attitudes and emotions /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1120.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Dube, William. "The effect of new media on political advertising : television ads and internet ads in the 2008 presidential election /." Online version of thesis, 2009. http://hdl.handle.net/1850/9697.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Chanslor, Mike. "The effects of televised political advertisements on candidate image /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Aldao, Sharlin. "Women candidates and television advertising : an examination of the 2006 mid-term elections /." View online, 2008. http://repository.eiu.edu/theses/docs/32211131464733.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Brazeal, LeAnn M. "A functional analysis of television advertising in congressional campaigns, 1980-2000 /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074379.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Steibel, Fabro Boaz. "The problem of 'negative advertising' : content-based regulation of political advertising in Brazil and the US." Thesis, University of Leeds, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550794.

Full text
Abstract:
A number of scholars have studied the impact of negative ads in democracy, but they were unable to conclude whether this form of campaigning endangers or enhances political systems. Despite that, in every election, journalists, politicians, NGOs and many other actors claim that negative ads bring the worst side of political competition to the fore and, hence, should be restricted. However, how do we justify restrictions if we are not sure what negative ads do to democracy? To address this question, this research opts for an alternative perspective by asking how the problem of negative advertising is perceived by those institutions willing to protect or restrict it. The argument pursued here is that to evaluate what institutions do, we must describe what institutions perceive themselves to be doing. Based on a comparative study of 22 interviews collected in two institutions that watchdog negative advertising (the US NGO FactCheck. Org; and the Supreme Electoral Court, in Brazil), this research presents a policy analysis of how the problem of negative advertising is framed as a free speech problem. This research's findings endorse the position that in poliCymaking, facts and evidence can only be evaluated when understood as meta-products of policy discourse. The findings show that the problem of negative advertising is framed in largely different terms by experts in each case study; however, findings also show that interviewees make similar use of facts and evidence to support their framings. While interviewees disagree over what negative advertising is, they agree on what negative advertising does.
APA, Harvard, Vancouver, ISO, and other styles
10

Amazeen, Michelle A. "Blind Spots: Examining Political Advertising Misinformation and How U.S. News Media Hold Political Actors Accountable." Diss., Temple University Libraries, 2012. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/180370.

Full text
Abstract:
Mass Media and Communication
Ph.D.
While conventional wisdom suggests political ads are often misleading, this is the first known study to quantify the prevalence of inaccuracies in political advertising. This study also examines how and explains why the U.S. news media provide coverage of political advertising in the manner that they do. A multi-method research design includes a content analysis of the television ads from the 2008 presidential election, secondary data analysis of the National Annenberg Election Survey 2008, semantic network analysis of press coverage of political television ads from the 2008 election, as well as in-depth interviews with scholars, practitioners, journalists and lawyers having expertise in the issues surrounding political advertising. Of all the English-language paid political ads that aired on television during the 2008 general election, just under 30% contained at least one inaccuracy based upon the ratings of FactCheck.org and PolitiFact.com. This figure, however, is likely a gross under representation of the prevalence of inaccuracies in political ads from 2008 because most of the ads (70%) were never evaluated by these purportedly elite fact-checkers. Among ads assessed, however, more than three out of four of the evaluated claims had some degree of inaccuracy. Furthermore, ads containing at least one inaccuracy aired twice as often on television as the ads that were never evaluated. To the degree inaccurate ads air on television more frequently, then, there is cause for concern particularly given the broadcasters' mandate to serve the public interest. Moreover, while political interest supporters were one of the groups most likely to have inaccuracies in their ads, nearly half of their spending was in the last weeks of the election contributing to most of their ads going without evaluation. Thus, in a post-Citizens United world, attempts by fact-checkers to review the onslaught of PAC ads during the final weeks of the 2012 election (and the final weeks of future elections) will be crucial in combating inaccuracies. This study also extends the work of Geer (2006) who offered an organized review of negativity in political advertising. Rather than finding support for the hypothesis that negative attack ads are more accurate than advocacy ads, the evidence challenges Geer's defense of negativity. Among the ads evaluated by the fact-checkers, inaccuracies were significantly more likely to be present in attack rather than either advocacy or contrast ads. While Geer may have demonstrated that negative ads offer more substantive evidence, simply because evidence is presented does not mean the evidence is accurate. In the more provocative ads of 2008 designed to gain attention, inaccuracies were rife. Moreover, rather than the mainstream news media fixation on political ad negativity, the evidence in the forthcoming pages suggests attention is more warranted concerning the accuracy of the claims within the ads regardless of the ad's tone. A first step toward a theory of strategic misinformation is also offered by demonstrating that it is possible to predict which political ads were more likely to draw an inaccurate rating from the fact-checkers. Holding all other variables constant, it was attack ads that had the highest odds of being evaluated as inaccurate with contrast ads also having a high likelihood. These predictions also confirmed that as the campaign progressed, the odds of an ad being rated inaccurate declined which was a function of ads not being evaluated. Furthermore, it was revealed that a loss of momentum or a decline in public perceptions of candidate characteristics increased the odds of candidates drawing inaccurate ratings in their attack ads. In extending understanding of how news media cover candidate campaigns when political advertising is referenced, a plurality of media outlets from the over two dozen in the study were characterized foremost by their focus on campaign strategy rather than fact-checking. One cluster, however, emerged as AdWatchers - those committed to using political ads to scrutinize the accuracy of what candidates and their surrogates were claiming. Nonetheless, the economic realities of adwatching are that there is a so called "chilling effect" because it is expensive, time-consuming, and divisive. Furthermore, the dearth of watchdog ad reporting enables broadcast stations to continue airing ads that may be false while preserving their ability to claim ignorance about the content when faced with regulatory compliance issues. Thus, the political ads most likely to air are the ones with inaccuracies. Chances are the ads will go unscrutinized by the mainstream news media while television stations profit from their proliferation.
Temple University--Theses
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Political advertising"

1

Hughes, Andrew. Market Driven Political Advertising. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77730-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Frank, Biocca, ed. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Frank, Biocca, and University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication., eds. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Holtz-Bacha, Christina, and Marion R. Just, eds. Routledge Handbook of Political Advertising. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lee, Kaid Lynda, Nimmo Dan D, and Sanders Keith R, eds. New perspectives on political advertising. Carbondale: Southern Illinois University Press, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Meadow, Robert. Political dimensions of nonproduct advertising. [S.L.]: [S.N.], 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Goehlert, Robert. Political and social advertising: A selected bibliography. Monticello, Ill: Vance Bibliographies, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. Political Advertising in the United States. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Gary, Copeland, ed. Negative political advertising: Coming of age. Hillsdale, N.J: L. Erlbaum Associates, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lee, Kaid Lynda, and Holtz-Bacha Christina, eds. The SAGE handbook of political advertising. Thousand Oaks, Calif: SAGE Publications, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Political advertising"

1

Moorman, Marjolein, Peter Neijens, and Denise Haar. "Political Advertising." In Advertising Theory, 293–307. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge communication series |: Routledge, 2019. http://dx.doi.org/10.4324/9781351208314-18.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Holtz-Bacha, Christina. "Political (Election) Advertising." In Springer Studies in Media and Political Communication, 123–38. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-45335-9_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Belt, Todd L. "Negative Advertising." In Routledge Handbook of Political Advertising, 49–60. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hughes, Andrew. "Mobile Political Marketing and Mobile Political Advertising." In Market Driven Political Advertising, 91–99. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77730-6_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Borrell, Alexandre, and Jamil Dakhlia. "Political Advertising in France." In Routledge Handbook of Political Advertising, 123–38. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Novelli, Edoardo. "Political Advertising in Italy." In Routledge Handbook of Political Advertising, 152–64. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Can, Baki. "Political Advertising in Turkey." In Routledge Handbook of Political Advertising, 190–97. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Smith, Rodney, and Stephen Mills. "Political Advertising in Australia." In Routledge Handbook of Political Advertising, 295–307. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-24.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Lachapelle, Guy, and Tristan Masson. "Political Advertising in Canada." In Routledge Handbook of Political Advertising, 308–19. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

García-Sánchez, Miguel, and Jair Alberto Arciniegas. "Political Advertising in Colombia." In Routledge Handbook of Political Advertising, 320–39. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-26.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Political advertising"

1

Turkel, Eray. "Regulating Online Political Advertising." In WWW '22: The ACM Web Conference 2022. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3485447.3512253.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Kovalchuk, Lidia. "Revealing Hidden Senses In American Political Advertising." In III PMMIS 2019 (Post mass media in the modern informational society) "Journalistic text in a new technological environment: achievements and problems". Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.02.18.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Dmitrieva, Anastasia. "Precedent Historic Names In Russian Political Advertising Videotexts." In X International Conference “Word, Utterance, Text: Cognitive, Pragmatic and Cultural Aspects”. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.08.44.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kovalchuk, Lidia. "Syntactical Means Of Impact In American Political Advertising." In X International Conference “Word, Utterance, Text: Cognitive, Pragmatic and Cultural Aspects”. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.08.80.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Papakyriakopoulos, Orestis, Christelle Tessono, Arvind Narayanan, and Mihir Kshirsagar. "How Algorithms Shape the Distribution of Political Advertising." In AIES '22: AAAI/ACM Conference on AI, Ethics, and Society. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3514094.3534166.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Vo, Anh-Khoa, and Yuta Nakashima. "Tone Classification for Political Advertising Video using Multimodal Cues." In ICMR '22: International Conference on Multimedia Retrieval. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3512731.3534216.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Fedik, Y. M. "Distinctive features of gender in modern English-language political discourse." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Oyaque, Silvia, Mario Siguenza, Alexandra López, and Howard Chávez. "Advertising campaigns in political marketing and the recruitment of followers in political parties: Ambato case study." In 1er Congreso Universal de las Ciencias y la Investigación Medwave 2022;. Medwave Estudios Limitada, 2022. http://dx.doi.org/10.5867/medwave.2022.s2.uta107.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Дмитриева, Анастасия Валерьевна. "REPRESENTATION OF POLITICAL VALUES IN RUSSIAN POLITICAL ADVERTISING TEXTS WITH THE HELP OF PRECEDENT PROPER NAMES." In Слово, высказывание, текст в когнитивном, прагматическом и культурологическом аспектах. Челябинск: Челябинский государственный университет, 2022. http://dx.doi.org/10.47475/9785727118054_46.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Pityk, K. M. "Functioning of sports metaphors in french media discourse (based on political news)." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Political advertising"

1

Coate, Stephen. Political Competition with Campaign Contributions and Informative Advertising. Cambridge, MA: National Bureau of Economic Research, December 2001. http://dx.doi.org/10.3386/w8693.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Moshary, Sarah, Bradley Shapiro, and Jihong Song. How and When to Use the Political Cycle to Identify Advertising Effects. Cambridge, MA: National Bureau of Economic Research, June 2020. http://dx.doi.org/10.3386/w27349.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Hansen, Zeynep, and Marc Law. The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era. Cambridge, MA: National Bureau of Economic Research, January 2006. http://dx.doi.org/10.3386/w11927.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

Full text
Abstract:
In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is conducted for the first time in the field of journalism science. Iryna Nironovych introduced documents and unpublished materials from eight Ukrainian and Polish archival funds into scientific circulation that are directly related to the development of advertising in Western Ukrainian press. The monograph characterizes the national dominant of press advertising discourse in the conditions of Ukrainian nation’s statelessness. After analyzing advertising in 23 newspapers and magazines, the author of the monograph revealed the specific features of creating information-rich, morally ethical advertising content based on Ukrainian ethnonational principles within the territory of the Polish state. The author also justified the necessity of advertising communication as a means of promoting social solidarity and shaping high moral and spiritual values, as well as humanistic worldview and national beliefs among advertisers and consumers. The monograph characterizes not only the content of information about products and services (verbal and non-verbal parameters) but also the mental traits that, in the conditions of the Polish state, contributed to the promotion of Ukrainian moral and spiritual values. Advertising serves a complex of functions that are essential for meeting the economic, social, cultural, and moral-spiritual needs of the human community. In the conditions of the Second Polish Republic, the situation of Ukrainians motivated advertisers to seek a special socio-psychological, educational, regulatory, and ideological approach to creating advertising. The article emphasizes that advertising announcements with elements of national-patriotic coloring encompassed two components – informational and ideological. Advertising for Ukrainian books on historical topics, magazines, and public organizations carried an enlightening and educational, as well as an emotionally informative character. Press advertising communication in the fields of industrial and agricultural production, trade, household services, and cultural and artistic life served as an emotionally rational factor in strengthening the information-psychological structure of the Ukrainian national community.
APA, Harvard, Vancouver, ISO, and other styles
5

Bohuslavskyj, Oleh. UKRAINIAN-CANADIAN NEWSPAPER “NEW PATHWAY”: WINNIPEG PERIOD (1941-1977). Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11391.

Full text
Abstract:
The subject of the study is the ideological, financial, economic and socio-social conditions of the publishing house and the editorial board of the magazine “New Pathway” Winnipeg period 1941-1977. The main objectives is to determine the peculiarities of the conditions of publishing a Ukrainian magazine in exile, which provides for the systematization and introduction into scientific circulation of factual material on creative and material activities of the “New Pathway” and socio-political environment that influenced the information and ideological and business policy of the publication. The basis of the research methodology is axiological, cultural, systemic approaches; methods of historicism, analysis, synthesis, generalization were used. The study provides not only a description of the historical path of the publication in this period, but also the reasons for miscalculations and successes, both financial and economic and socio-political, which allowed not only to stay in the information field and market for more than ninety years, technical circumstances of its existence, the political struggle in the new wave of emigration after World War II, changes in demographic and linguistic situation among the Ukrainian diaspora in Canada. The reasons for the situational increase and decrease in the activity of the publication’s subscribers were identified; the mechanisms of expanding the readership, attracting new readers and authors are analyzed; confirmed that the efforts of editors and directors of the publishing house at the initial stage of the Winnipeg period created and strengthened the material and technical base of the publishing house, conducted advertising campaigns and direct work to attract new subscribers and readers; The significance of the study is that for the first time in Ukraine the information about the Winnipeg period of the Ukrainian-Canadian weekly “New Pathway”, its financial and financial problems and creative and editorial successes was analyzed and summarized, thus filling another page in the history of Ukrainian diaspora periodicals.
APA, Harvard, Vancouver, ISO, and other styles
6

Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

Full text
Abstract:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Political advertising' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography