Academic literature on the topic 'Plus-size apparel'

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Journal articles on the topic "Plus-size apparel"

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Lee, Youngji, and Nancy Hodges. "Plus-size children’s apparel." Journal of Fashion Marketing and Management: An International Journal 24, no. 1 (September 23, 2019): 1–13. http://dx.doi.org/10.1108/jfmm-01-2019-0008.

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Purpose The purpose of this paper is to explore experiences with shopping for apparel among mothers of young girls who wear plus sizes. Design/methodology/approach A qualitative approach was employed to collect data, including in-depth interviews and online observation. Interviews were conducted with mothers because the literature indicates that they typically function as intermediaries between social forces and their children’s developing perceptions of self. Findings Three primary emergent themes were used to structure the interpretation: the style factor, a good fit and working around the label. Findings of this study reveal the extent to which the mothers face challenges in finding stylish, age appropriate and well-fitting plus-sized clothing for their young daughters, despite the increasing number of retailers offering expanded children’s sizes. Originality/value Despite the notable increase in children who wear plus sizes, there has been little research on the needs of this group, and particularly among those of early (3–5 years) and middle childhood (6–11 years). Although research on plus sizes among adolescents is on the increase, the difficulties of conducting research with younger children in general have likely resulted in a gap in knowledge about their plus-size apparel needs. However, this study offers new insight on the topic of plus sizes in apparel from the perspective of parents as household consumption decision makers.
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Romeo, Laurel Dawn, and Young-A. Lee. "Exploring apparel purchase issues with plus-size female teens." Journal of Fashion Marketing and Management 19, no. 2 (May 11, 2015): 120–35. http://dx.doi.org/10.1108/jfmm-02-2014-0012.

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Purpose – The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The goal was to uncover any issues which have interfered with or restricted apparel purchases. Design/methodology/approach – A mixed methods research design was employed to collect body measurements with the use of a 3D body scanner and conduct in-depth interviews with a convenience sample of 30 plus-size females aged 12-17 years and their families. Findings – The current US sizing system does not fully meet the measurement needs of this study group. Functional fit requirements often dictate the apparel purchased by plus-size female teens. Expressive and aesthetic desires often go unfulfilled by the apparel that satisfied their functional needs. Confusion over apparel size designations interfered with brand and store loyalty and resulted in fewer purchases from both physical and online stores. Practical implications – Plus-sizes are the fastest growing segment of apparel and offer brands and retailers substantial opportunity for market growth. Plus-size female teens desire to increase their apparel purchases, but have been hindered by certain product development and merchandising practices. Participants made suggestions for brands and retailers to increase sales in the plus-size female teen market. Originality/value – This study is unique by uncovering previously unknown issues regarding apparel fit and purchase behaviors of the plus-size female teens as well as relating participant’s advice to the apparel industry on this target market.
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Greenleaf, Christy, Caitlyn Hauff, Lori Klos, and Gabriel Serafin. "“Fat People Exercise Too!”: Perceptions and Realities of Shopping for Women’s Plus-Size Exercise Apparel." Clothing and Textiles Research Journal 38, no. 2 (October 2, 2019): 75–89. http://dx.doi.org/10.1177/0887302x19878507.

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Women, regardless of size, should have access to functional, fashionable, and affordable exercise apparel. Grounded in Lamb and Kallal’s Functional, Expressive, and Aesthetic Consumer Needs Model, we explored (a) women’s perceptions of plus-size exercise apparel and shopping experiences and (b) plus-size exercise apparel at online retailers. In Study 1, women reported their shopping behaviors, satisfaction, affect, and feedback for designer and retailers. In Study 2, availability, cost, and color variety of plus-size exercise T-shirts were documented at online retailers. Images of product models and sizing chart variations were examined. Women were generally dissatisfied with apparel-related functionality, fashionability, and cost. Plus-size exercise T-shirts at online retailers were limited in color variety and size availability and cost more than straight-size apparel. Unrealistic models and wide sizing variations appear problematic. Advocacy and action are needed to provide women with larger bodies’ equitable access to functional, expressive, aesthetic, and affordable exercise apparel.
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Yu, Haekyung, Sun Mi Lee, and Sunyoung Ko. "Segmenting the Plus-size Women's Apparel Consumers using Store Patronage." Fashion & Textile Research Journal 15, no. 1 (February 28, 2013): 35–45. http://dx.doi.org/10.5805/sfti.2013.15.1.035.

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Chowdhary, Usha, and Nadine V. Beale. "Plus-Size Women's Clothing Interest, Satisfactions and Dissatisfactions with Ready-to-Wear Apparel." Perceptual and Motor Skills 66, no. 3 (June 1988): 783–88. http://dx.doi.org/10.2466/pms.1988.66.3.783.

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Seventy-one large-size women (Size 16 and over) participated in an assessment of their clothing interest, satisfactions, and dissatisfactions with ready-to-wear apparel for six types of apparel and seven factors such as color, fabric, fashion, fit, selection, size, and style. Analysis showed that the respondents were satisfied with five of the six apparel categories. However, opinion regarding satisfaction differed by size and age. Fit and size were the most common problem areas. Satisfaction and problems were associated with specific articles of apparel. Several implications were discussed.
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Yoon, Ji Won, Hye Jun Yoon, and Jae Sang An. "An Analysis of Upper-Body Shapes in Obese Women for Apparel Pattern Design." Fashion & Textile Research Journal 15, no. 1 (February 28, 2013): 130–37. http://dx.doi.org/10.5805/sfti.2013.15.1.130.

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Romeo, Laurel D., and Young-A. Lee. "Exploring Current Ready-to-Wear Apparel Attributes for Plus-Size Female Teens." Family and Consumer Sciences Research Journal 43, no. 2 (December 2014): 145–59. http://dx.doi.org/10.1111/fcsr.12093.

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Tullio-Pow, Sandra, Kirsten Schaefer, Ben Barry, Chad Story, and Samantha Abel. "Empowering women wearing plus-size clothing through co-design." Clothing Cultures 7, no. 1 (March 1, 2021): 101–14. http://dx.doi.org/10.1386/cc_00032_1.

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The retail landscape includes a vast array of clothing choices, yet style options remain extremely limited for Canadian women in the plus-size category (sizes 14W‐40W). Our study empowered women who wear size 20+ by bringing them into the conversation about plus-size apparel design and development. Few studies have identified clothing solutions utilized by plus-size women or how clothing impacts their feelings about themselves, and there is no research on the clothing needs of women in the upper plus-size range. We recruited participants through Facebook posts to plus-size communities and clothing swap groups located in a major Canadian city. Our research design had a human-centred focus and included co-design methods. Activities included body mapping, body scanning and co-design activities with sixteen women in a full-day workshop to unpack their ideas about plus-size clothing in a body-positive space to foster confidence, strength and autonomy. Body maps allowed our participants to embrace creativity as a tool to communicate meaning in an empowering way. Body scanning provided a quick way to electronically capture body shape and size through circumferential measurements. Co-design activities included drawing and writing. Proposed clothing designs were drawn on body templates derived from participant’s personal body scans. Participants elaborated on their clothing ideas by completing a needs and features chart to share perceived problems and propose solutions. Emergent themes included participants’ ideas about meaning and empowerment, proposed clothing designs, detailed information regarding clothing fit and selection challenges, as well as their feelings about the co-design process. Consultation with people, using co-design methods is a way to reveal fashion gaps and an opportunity to improve customer satisfaction and increase sales and thus is important to designers and retailers specializing in the plus-size market.
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Seram, Niromi, and Kethmini Kumarasiri. "Are customers satisfied? Study of the problems currently prevailing in the plus size women’s wear market in Sri Lanka." Research Journal of Textile and Apparel 24, no. 3 (June 12, 2020): 211–27. http://dx.doi.org/10.1108/rjta-11-2019-0055.

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Purpose Plus size clothing is becoming a fashion trend worldwide due to the body positivity movement sparked off by the growing obesity rates and fat shaming incidents reported around the world. Although the problems relating to plus size clothing in the global context have been addressed, thereby establishing certain norms in the market, none of this work has proved helpful in assessing the level of customer satisfaction in the Sri Lankan plus size market. In view of this lacuna, this paper aims to probe customer preferences and identify the problems currently prevailing in the plus size women’s wear fashion market in Sri Lanka. Design/methodology/approach Data were gathered through both qualitative and quantitative methods. For this purpose, visits were made to several fashion outlets in the Colombo area offering plus size clothing to observe the available product categories, size ranges, fabrics, finishing methods and designs at each outlet. A closed-ended questionnaire survey was conducted to identify the perception of the customers on the current plus size fashion market. Semi-structured interviews with designers working at selected Sri Lankan fashion brands that catered to the plus size market were carried out to acquire an understanding of the current plus size fashion industry from the garment manufacturer’s perspective and to learn about the current construction techniques in the industry. Findings The results indicated that 55.6% of the plus size women who participated in the survey were either dissatisfied or only moderately satisfied with the current products available in the Sri Lankan market. The major cause for the dissatisfaction was the inability to find well-fitting clothes to suit their body proportions and the unavailability of trendy, fashionable clothes. Ideally, they preferred fashionable, comfortable, well-fitting and good quality garments. Unavailability of standardized sizing methods and lack of up-to-date information on the female body were identified as the main issues in the Sri Lankan plus size women’s wear market. Therefore, the necessity for a standardized size chart for plus size women based on Sri Lankan anthropometric data was emphasized by designers. Originality/value The findings will be useful for the Sri Lankan apparel producers as well as retailers as they will have a better understanding of not only the fit and aesthetic preferences but also the overall shopping preferences of plus size women. This will help them to develop marketing strategies to cater to this Sri Lankan niche market segment, as currently there is no documented information on plus size Sri Lankan women’s clothing preferences.
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Kim, Youngsook, Hwa Kyung Song, and Susan P. Ashdown. "Women’s petite and regular body measurements compared to current retail sizing conventions." International Journal of Clothing Science and Technology 28, no. 1 (March 7, 2016): 47–64. http://dx.doi.org/10.1108/ijcst-07-2014-0081.

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Purpose – The purpose of this paper is to analyze petite women’s body size and figure and investigate whether current petite sizing charts accurately reflect actual petit size women’s bodies. This study also categorizes petite women’s body shapes and suggests primary body measurements as a base size for each shape. The ultimate goal is to suggest fundamental body measurements for apparel companies to modify and improve their sizing. Design/methodology/approach – This study used data from SizeUSA data to compare body measurements of 18-35-year-old petite women to regular women. The authors compared the results to measurement differences between petite and regular sizing charts of 14 apparel companies. Then, using the principal component analysis and cluster analysis, the authors classified petite women’s body shapes. Body measurements for each body type are contrasted with the current petite sizing charts, and then, the authors present differences as suggestions for modification and improvement of petite sizing. Findings – Industry sizing system do not generally represent average petite size women preciously except for stature. Within the petite women, four body types were identified (top petite: 30.0 percent, bottom petite: 30.8 percent, regular petite: 23.6 percent, and plus size: 15.4 percent). Of the four groups, the ASTM D7878 generally represented the “top petite” sizing. Originality/value – It is the first to analyze the industry petite sizing system utilizing population data and focus petite sizing for women aged 18-35. The authors believe this study could draw attention of the apparel industry, providing companies with ideas of how to improve their petite sizing for young women.
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Dissertations / Theses on the topic "Plus-size apparel"

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Pandarum, Krishnavellie. "Size prediction for plus-size women's intimate apparel using a 3D body scanner." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1153.

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Garment “fitting” from tailor-made to ready-to-wear clothing, has evolved over time. Ready to-wear and standardized sizes appeared in the middle 19th century. Today garment fitting is one of the most important criteria in the consumer buying decision making process. This is particularly so with “body hugging” garments, such as intimate apparel; or the bra that moulds the form of the wearer to produce “smooth” outer garment silhouettes. The South African bra retailer and manufacturers sizing charts are generally based upon body dimension data collected using traditional anthropometric methods. Professional measurers are not able to capture the hidden areas of the breast such as the inframmatory fold line, the volume, shape and contour of the breast using tape measures, calipers and other measuring devices. Traditional anthropometry also does not have the ability to systemically observe the bottom line of the breast base and extract accurate data on breast volume which are key factors in designing underwire bras and in the pattern making of the bra cup panels. Exploratory retail and consumer studies have indicated that consumers, notably plus size women, experience considerable problems and dissatisfaction with poorly fitting bras. There is therefore clearly a need in South Africa to conduct a 3D anthropometric study, focusing especially on the plus-sized women’s bra market segment, as there is very little or limited studies, to date, conduct for this market segment of the population. This pilot study collected 3D torso body measurement data from a convenient sample of 176 plus sized women, recruited from Playtex (Pty) Ltd. situated in Durban, KwaZulu Natal, South Africa. The study evaluates the 3D breast volume measurement data extraction process, using an expert system developed by [TC]2 integrated into the propriety NX12-3D full body scanner software and that taken using the traditional dress-makers tape-measure. The objective is to establish the relationship between the 3D torso and breast volume data measurement output as extracted by the expert system when compared to the South African bra manufacturers sizing chart, for use in pattern making for bra cup panel designs and in the designing of underwire bras for large breasted or plus size women. The results contained in this dissertation cannot be extrapolated to the larger population of South Africa and is limited to the 176 plus size women selected by Body Mass Index; recruited from KwaZulu Natal, South Africa.
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Nkambule, Minah Thembi. "Apparel sizing and fit preferences and problems of plus-size Swazi working women." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25978.

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Clothes are not only for body protection and covering, but they also have social and emotional aspects attached to them. For them to be appealing, they need to have a proper fit while remaining fashionable and aesthetically pleasing to the eye (Anderson, Brannon, Ulrich, Presley&Woronka, Grasso&Gray,2000; Yoo, 2003). Swaziland has a large population of plus-size women who are working in different departments and need to dress for the job on a daily basis. Their apparel sizing and fit preferences and problems are not known. This research investigates apparel sizing and fit preferences and problems of the plus-size Swazi working women. It concentrates specifically on the functional, aesthetic and economic fit preferences, as well as on determining size labelling preferences, knowledge and clothing styles preferences and problems. This was a descriptive study using a quantitative approach. Purposive sampling was used. This design was chosen as it focused on studying plus-size working women who were experiencing fit problems with the apparel they bought from local apparel retail shops. A survey using a questionnaire to collect data was done in exploring apparel sizing and fit problems and preferences of plus-size working women of Swaziland. A sample of plus-size Swazi working female teachers (n = 249) between the ages of 25 and 60 years who had indicated that they wore clothes of size 16 to 28+ or size 40 to 52+ participated in the study. A self-administered questionnaire was used to answer set objectives. The results of the study indicated that the plus-size Swazi working women preferred clothes that were functionally comfortable, fitted well and were made in comfortable fabric. They also indicated that they preferred clothes that were well sized, had a fit that was functional, sensually and emotionally pleasing in respect of style, the fabric used and comfort. The study also reflected that plus-size Swazi working women experienced sizing and fit problems in most of the apparel they bought from local retail outlets. A high number of the plus-size women consumers reported experiencing difficulty in finding clothes that were aesthetically pleasing. They could not find clothes that were fashionable in their size nor clothes that could satisfy their emotional and symbolic egos. A high number of respondents also indicated that they experienced a lot of fit problems on several areas of their bodies. The waist, hips, buttocks, abdomen and upper arms seemed to be the most problematic body areas respondents reported to be having fit problems. The lengths were also a challenge as most had problems with sleeve and pants length. Findings in this study also reflected that sizing in clothes was still a major problem for most of the plus-size consumers. Many of the respondents had problems understanding information on the size tags. The sizing systems were most probably confusing for the consumer as some came in varying numbers and letters. This study may contribute to a better understanding of sizing and fit preferences and problems experienced by the plussize Swazi working women with regard to work apparel. Consumers come in different shapes and sizes. The clothing producer has a task of ensuring that clothes are made to fit most of the prevailing figure types, rather than the common ideal figure.
Dissertation (MConsumer Science)--University of Pretoria, 2011.
Consumer Science
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Cole, Larinda L. "The Effects of Visual and Written Fit Information on Plus-size Women's Perceived Fit Risk, Purchase Intention, and Loyalty intentions in Internet Apparel Shopping." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/31397.

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Within the last few years, retail sales have averaged an annual growth of about 4% with electronic commerce retail sales averaging an increase of over 20% per year (U.S Census Bureau, 2008). The e-commerce retail sector of apparel, accessories, and footwear reached $18.3 billion in sales and ranked as a top selling category (Shop.org, 2007). A growing apparel market with strong buying power is the plus-size clothing industry with approximately $32 billion in sales in 2005, and an average of about a 10% growth rate each year (Yadegaran, 2006). Despite the growth in the industry, little empirical research has been conducted regarding plus-size Internet apparel shoppers. Additionally the field lacks research that focuses on garment fit for the plus-size market.

The purpose of this study was to examine the effects of product presentation factors, visual fit information (size of model photographed) and written fit information (fit related product description), on plus-size womenâ s perceived fit risk, purchase intention, and loyalty intentions in Internet apparel shopping. This study employed a 2 x 2 between subjectsâ factorial design: visual fit information (plus-size model vs. non plus-size model) by written fit information (more elaborate vs. less elaborate). Four mock web pages were created to closely mimic the design of a true plus-size Internet apparel retailer. Each web page presented a model wearing the same dress for plus-size women and a written product description. The stimuli consisted of an identical dress in color and style, presented on both a plus-size model and a non plus-size model, and similar written fit information with more detailed information about garment style, garment dimensions, and fit editorial presentation for more elaborate stimuli. One hundred fourteen women between the ages of 19 and 64 participated in this study for incentives such as a free plus-size apparel gift-card, using snowball sampling method.

Using descriptive statistics, multivariate analyses of variance and univariate analyses of variance, the present research showed (1) no main effects of visual fit information on perceived fit risk, purchase intention, and loyalty intention, and (2) no main effects of written fit information on perceived fit risk, purchase intention and loyalty intention. The study added valuable empirical findings to the literature on the relationship between fit related information and perceived fit risk, purchase intention and loyalty intention among plus-size Internet apparel shoppers.
Master of Science

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Brock, Mary Katherine. "Exploring apparel relationships and body image of tween girls and their mothers through qualitative analysis of segmented focus groups." Auburn, Ala., 2007. http://repo.lib.auburn.edu/2007%20Spring%20Theses/BROCK_MARY_9.pdf.

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Christel, Deborah A. "Physically active adult women's experiences with plus-size athletic apparel." Thesis, 2012. http://hdl.handle.net/1957/31253.

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Substantial research on the functionality of athletic apparel has been conducted; however little consideration has been given to the plus size figure. Societal messages suggest that overweight women are lazy and therefore would not be interested in athletic apparel. The purpose of this study was to determine overweight adult women's experience with athletic clothing. The sample consisted of 14 women, ages 30 to 65 who wore size 1X to 3X. They were each supplied with a Nike brand athletic outfit and participated in two in depth interviews. Data collection methods included qualitative interviews, quantitative surveys and guided journaling. The major findings suggest that overweight women have difficulty shopping for clothing. Difficulty and frustration was experienced on a number of levels including; limited stores, limited selection and styles, fitting issues, over-priced items and less color options compared to smaller sizes. The findings suggest overweight women experience emotional anxiety when trying on clothing for the first time. Dissatisfaction with clothing fit was attributed to the belief their body is unsuitable and needs to change. Satisfaction with clothing fit was attributed to the ability of the apparel designer. Many negative experiences have left this sample feeling disappointed and marginalized. Some participant's experienced increased desire to participate in physical activity while others felt exercise was a necessity regardless of the clothing available. By trying on the Nike brand clothing, it gave the women in this study an alternative way of dressing themselves which has enabled several women to feel differently about their size and their body in athletic clothing. The current sample showed behaviors of internalization by using dehumanizing terms to describe body parts. The sample felt discriminated against in the media and wanted to see larger women modeling clothing. Apparel companies should include a wider variety of sizes in their brick and mortar stores as to not alienate a population. Apparel companies should incorporate diverse models into advertisement to include the plus-size population. Proving high quality athletic apparel to plus size women provided an opportunity for them to experience their bodies in a new perspective. Future studies should develop new pattern making, grading and sizing techniques in order to provide better fitting athletic apparel for large size bodies. Studies expanding on fit and comfort of athletic apparel for large bodies should be explored. This paper provides an initial indication of how plus size women experience athletic apparel. Further understanding of clothing, fit and exercise behavior are needed.
Graduation date: 2013
Access restricted to the OSU Community at author's request from July 18, 2012 - January 18, 2013
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Books on the topic "Plus-size apparel"

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Group, Marigny Research. The U.S. market for plus-size apparel. New York: Packaged Facts, 2001.

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Book chapters on the topic "Plus-size apparel"

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Hauff, Caitlyn, and Christy Greenleaf. "Chapter 7: Exploring Plus-Size Exercise Apparel as a Social Justice Issue; Understanding How All Pants ARE NOT Created Equal." In Sportswomen’s Apparel in the United States, 129–51. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-45477-7_8.

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Patterson, C. J. "Plus size Black and Latino women: the implications of body shape and size for apparel design." In Designing Apparel for Consumers, 256–72. Elsevier, 2014. http://dx.doi.org/10.1533/9781782422150.2.256.

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Morlock, Simone, Andreas Schenk, Anke Klepser, and Christine Loercher. "Sizing and fit for plus-size men and women wear." In Anthropometry, Apparel Sizing and Design, 371–406. Elsevier, 2020. http://dx.doi.org/10.1016/b978-0-08-102604-5.00014-7.

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Conference papers on the topic "Plus-size apparel"

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McKinney, Ellen Carol, and Melissa Lynne Thompson. "The Men’s Plus Size Apparel Market: Bigger, but Not Better." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12036.

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Bettencourt, Christine, and Susan L. Sokolowski. "How Understanding Female Plus Size Body Shapes Throughout a Size Range Can Affect Apparel Grading and Design Attributes." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11894.

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Reports on the topic "Plus-size apparel"

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Romeo, Laurel D., and Delisia R. Matthews. Exploring the Relationship between Self-esteem and Wearing Plus-size Apparel. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1544.

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Romeo, Laurel, and Young-A. Lee. A meta-analysis of apparel-related research for plus-size teens. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-472.

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